![\"\u0420\u0430\u0437\u043b\u0438\u043a\u0438](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads.jpeg\")
<\/figure><\/div>#2 \u041f\u043e\u043a\u0430\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438<\/h3>
\u041a\u043e\u0433\u0430\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 PPC \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442, \u0442\u0435 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0438\u0437\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430. \u0412 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442 \u043e\u0442 \u0446\u0435\u043b\u0442\u0430 \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430, \u0442\u0435 \u0441\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u044f\u0442 \u0434\u043e\u0441\u0442\u0430 \u0434\u0438\u0441\u043a\u0440\u0435\u0442\u043d\u043e \u0432 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0434\u043e\u0431\u043b\u0438\u0436\u0430\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u043d\u043e \u0434\u043e \u0443\u0441\u0435\u0449\u0430\u043d\u0435\u0442\u043e \u0437\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u043d \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442, \u0438\u043b\u0438 \u0441\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u0442 \u043a\u0430\u0442\u043e \u0431\u0430\u043d\u0435\u0440\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430\u0434 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u043e\u0442 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e.<\/p>
\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u043d\u0430 Amazon DSP, \u043e\u0442 \u0434\u0440\u0443\u0433\u0430 \u0441\u0442\u0440\u0430\u043d\u0430, \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0438 \u043d\u0430 \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u043c\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u043d\u0430 \u0442\u0440\u0435\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438, \u043a\u043e\u0435\u0442\u043e \u0432\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0434\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u043f\u043e-\u0433\u043e\u043b\u044f\u043c\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u0441 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u043d\u0430 Amazon PPC. \u0422\u043e\u0432\u0430 \u0432\u0438 \u0434\u0430\u0432\u0430 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0434\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u0442\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438: \u0434\u043e\u043a\u0430\u0442\u043e \u0433\u043b\u0435\u0434\u0430\u0442 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u044f \u043d\u0430 FireTV, \u0442\u044a\u0440\u0441\u044f\u0442 \u043d\u043e\u0432\u0430 \u0430\u0443\u0434\u0438\u043e\u043a\u043d\u0438\u0433\u0430 \u043d\u0430 Audible \u0438\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442 \u043d\u0430 \u0442\u0440\u0435\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0430, \u043a\u044a\u0434\u0435\u0442\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u0442 \u0441\u043b\u0435\u0434\u0432\u0430\u0449\u0430\u0442\u0430 \u0441\u0438 \u0432\u0430\u043a\u0430\u043d\u0446\u0438\u044f.<\/p>
#3 \u041a\u043e\u0439 \u0435 \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0444\u043e\u0440\u043c\u0430\u0442\u0430<\/h3>
\u0414\u043e\u043a\u0430\u0442\u043e Amazon PPC \u0435 \u0438\u0437\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0437\u0430\u043f\u0430\u0437\u0435\u043d \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0438\u0442\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430, DSP \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0438 \u043e\u0442 \u0432\u044a\u043d\u0448\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438 \u043d\u0430 Amazon.<\/p>
\u041a\u0430\u043a\u0432\u0438 \u0442\u0438\u043f\u043e\u0432\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0441 Amazon DSP?<\/h2>
\u0424\u043e\u043a\u0443\u0441\u044a\u0442 \u0442\u0443\u043a \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043e \u0435 \u0432\u044a\u0440\u0445\u0443 \u0434\u0438\u0441\u043f\u043b\u0435\u0439\u043d\u0438 \u0438 \u043c\u0443\u043b\u0442\u0438\u043c\u0435\u0434\u0438\u0439\u043d\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438. \u041a\u0430\u0442\u043e \u0441\u0435 \u0438\u043c\u0430 \u043f\u0440\u0435\u0434\u0432\u0438\u0434, \u0447\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u044a\u0449\u043e \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u043d\u0430 \u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u043d\u0430 \u0442\u0440\u0435\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438, \u0442\u043e\u0432\u0430 \u0438\u043c\u0430 \u0441\u043c\u0438\u0441\u044a\u043b, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u0442\u043e\u0437\u0438 \u0442\u0438\u043f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0432 \u0442\u0430\u043a\u0430\u0432\u0430 \u0441\u0440\u0435\u0434\u0430.<\/p>
\u041a\u0430\u043a \u0438\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0438, \u0435, \u043c\u0435\u0436\u0434\u0443 \u0434\u0440\u0443\u0433\u043e\u0442\u043e, \u0438\u0437\u0446\u044f\u043b\u043e \u0432\u0430\u0448\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u0430\u043a\u043e \u0436\u0435\u043b\u0430\u0435\u0442\u0435. \u0410\u043a\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442\u0435 \u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0430 \u0432 \u0442\u043e\u0432\u0430, \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u044a\u0449\u043e \u0434\u0430 \u0441\u0435 \u0441\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0441 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u043d\u0430 DSP \u0432 Amazon.<\/p>
\u0417\u0430 \u043a\u0430\u043a\u0432\u0438 \u0446\u0435\u043b\u0438 \u0441\u0430 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u043d\u0430 Amazon DSP?<\/h2>
\u0422\u043e\u0437\u0438 \u0442\u0438\u043f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430 Amazon \u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449, \u043a\u043e\u0433\u0430\u0442\u043e \u0441\u0435 \u043e\u043f\u0438\u0442\u0432\u0430\u0442\u0435 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0434\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438 \u0438\u0437\u0432\u044a\u043d \u043f\u0430\u0437\u0430\u0440\u0430. \u041f\u043e \u0442\u043e\u0437\u0438 \u043d\u0430\u0447\u0438\u043d \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0435 \u0441\u0430\u043c\u043e \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u0435 \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u0435\u043d\u043e\u0441\u0442\u0442\u0430 \u0437\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435 \u0438 \u043c\u0430\u0440\u043a\u0438\u0442\u0435, \u043d\u043e \u0438 \u0434\u0430 \u0438\u0437\u0432\u044a\u0440\u0448\u0438\u0442\u0435 \u0434\u043e\u0431\u044a\u0440 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0441 Amazon DSP \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0435\u043d\u0438\u0435 \u043d\u0430 \u043e\u0431\u0448\u0438\u0440\u043d\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u0438.<\/p>
\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>
\u0421 \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u043e\u0442 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e \u043d\u0430 Amazon \u0438\u043c\u0430\u0442\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0434\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0442\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u043e \u0438 \u0442\u043e\u0447\u043d\u043e \u0434\u0430 \u043d\u0430\u0441\u043e\u0447\u0432\u0430\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435. \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u0435 \u043d\u0430 \u0441\u0430\u043c\u0438\u044f Amazon, \u043d\u0430 \u0434\u0440\u0443\u0433\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0438 \u043e\u0442 \u043e\u043d\u043b\u0430\u0439\u043d \u0433\u0438\u0433\u0430\u043d\u0442\u0430 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, Audible), \u0438\u043b\u0438 \u043d\u0430 \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u043c\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u043d\u0430 \u0442\u0440\u0435\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438. \u0422\u043e\u0432\u0430 \u0432\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0434\u043e \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u0441\u0430\u043c\u043e \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430.<\/p>
\u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0442\u043e\u0432\u0430, \u0438\u043c\u0430\u0439\u0442\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0434, \u0447\u0435 \u0442\u043e\u0437\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0441\u044a\u0449\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f \u043f\u0440\u0435\u043f\u044f\u0442\u0441\u0442\u0432\u0438\u044f \u0437\u0430 \u0432\u0430\u0441. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043f\u0440\u0435\u043c\u0438\u043d\u0435\u0442\u0435 \u043f\u0440\u0435\u0437 \u043f\u0440\u0430\u0432\u0438\u043b\u0435\u043d \u043f\u0440\u043e\u0446\u0435\u0441 \u043d\u0430 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0441\u0442\u0432\u0430\u043d\u0435, \u0437\u0430 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 Amazon DSP, \u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u0433\u0438\u0433\u0430\u043d\u0442\u044a\u0442 \u0440\u0435\u0448\u0430\u0432\u0430 \u0434\u0430\u043b\u0438 \u0449\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0434\u043e\u0441\u0442\u044a\u043f \u0434\u043e \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430. \u041e\u0441\u0432\u0435\u043d \u0442\u043e\u0432\u0430, \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0438\u043c\u0430\u0442\u0435 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u043d\u043e \u0432\u0438\u0441\u043e\u043a \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u0435\u043d \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u0440\u0430\u0437\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435. \u0421\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e, \u0441\u044a\u0449\u043e \u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0432\u0430\u0448\u0438\u0442\u0435 \u043e\u0431\u044f\u0432\u0438 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u043d\u0438, \u043a\u043e\u0433\u0430\u0442\u043e \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u0441 DSP.<\/p>
\u041a\u0430\u043a\u0442\u043e \u0447\u0435\u0441\u0442\u043e \u0441\u0435 \u0441\u043b\u0443\u0447\u0432\u0430, \u043d\u0435 \u043c\u043e\u0436\u0435\u043c \u0434\u0430 \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u0438\u043c \u043d\u0430 \u0432\u044a\u043f\u0440\u043e\u0441\u0430 \u0434\u0430\u043b\u0438 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0437\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u043e\u0442 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e \u0441 \u044f\u0441\u043d\u043e “\u0434\u0430” \u0438\u043b\u0438 “\u043d\u0435”. \u0421\u043f\u043e\u0440\u0435\u0434 \u043d\u0430\u0441, Amazon DSP \u0438\u043c\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u0432\u0438, \u043d\u043e \u0441\u0430\u043c\u043e \u0430\u043a\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435 \u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u044a\u0442 \u0432\u0438 \u0441\u0430 \u0433\u043e\u0442\u043e\u0432\u0438 \u0437\u0430 \u0442\u043e\u0432\u0430.<\/p>
\u0410\u043a\u043e \u0441\u0435\u0433\u0430 \u0438\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u0441\u0432\u043e\u0435\u0442\u043e \u043f\u044a\u0442\u0443\u0432\u0430\u043d\u0435 \u0441 Amazon DSP, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0442\u043e\u0437\u0438 cheat sheet \u043a\u0430\u0442\u043e \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e. \u0422\u043e\u0439 \u0441\u044a\u0434\u044a\u0440\u0436\u0430 \u043d\u0430\u0439-\u0432\u0430\u0436\u043d\u0430\u0442\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u043e\u0431\u043e\u0431\u0449\u0435\u043d\u0430 \u043e\u0442\u043d\u043e\u0432\u043e.<\/p>
\u041f\u0440\u043e\u0441\u0442\u043e \u043a\u043b\u0438\u043a\u043d\u0435\u0442\u0435 \u0432\u044a\u0440\u0445\u0443 \u043c\u0438\u043d\u0438\u0430\u0442\u044e\u0440\u0430\u0442\u0430, \u0437\u0430 \u0434\u0430 \u043e\u0442\u0432\u043e\u0440\u0438\u0442\u0435 cheat sheet \u0432 \u043f\u044a\u043b\u0435\u043d \u0440\u0430\u0437\u043c\u0435\u0440.<\/p>
\u041a\u0430\u043a\u0432\u043e \u0435 Amazon DSP?<\/strong> DSP \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043e\u0442 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e. \u0422\u043e\u0432\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u043d\u0430 Amazon \u0434\u0430 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u043d\u0435. \u0422\u043e\u0432\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0430 \u0441\u0435 \u043a\u0443\u043f\u0443\u0432\u0430\u0442 \u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e. \u0420\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u043b\u0435\u0434 \u0442\u043e\u0432\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442, \u0441\u0430 \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0438 \u043a\u044a\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430. \u041f\u043e \u0442\u043e\u0437\u0438 \u043d\u0430\u0447\u0438\u043d \u0432\u0430\u0448\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u0430 \u0442\u043e\u0447\u043d\u043e \u0434\u043e \u0432\u0430\u0448\u0430\u0442\u0430 \u0446\u0435\u043b\u0435\u0432\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f.<\/p> <\/div>
\u041a\u043e\u0439 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 Amazon DSP?<\/strong> \u041e\u0441\u043d\u043e\u0432\u043d\u043e, \u0432\u0441\u0435\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 DSP. \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0442\u043e\u0432\u0430, \u0434\u043e\u0441\u0442\u044a\u043f\u044a\u0442 \u0434\u043e \u043d\u0435\u0433\u043e \u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0435\u043d \u043c\u043d\u043e\u0433\u043e \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043e. \u0421\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u0434\u0430 \u043d\u0430\u0435\u043c\u0435\u0442\u0435 \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u0438\u043b\u0438 \u0434\u0430 \u0441\u0435 \u0441\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0441 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u043d\u0430 \u0430\u043a\u0430\u0443\u043d\u0442\u0438 \u043e\u0442 Amazon.<\/p> <\/div>
\u041a\u0430\u043a\u0432\u0430 \u0435 \u0446\u0435\u043d\u0430\u0442\u0430 \u043d\u0430 Amazon DSP?<\/strong> \u0422\u043e\u0432\u0430 \u0437\u0430\u0432\u0438\u0441\u0438 \u043e\u0442 \u0442\u043e\u0432\u0430 \u0434\u0430\u043b\u0438 \u0438\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0441\u0430\u043c\u043e\u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043d\u0435 \u043d\u0430 Amazon \u0438\u043b\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430. \u0412 \u043f\u044a\u0440\u0432\u0438\u044f \u0441\u043b\u0443\u0447\u0430\u0439, \u0432\u0438\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0442\u0435 DSP \u0441\u0430\u043c\u0438 \u0438\u043b\u0438 \u0441 \u0430\u0433\u0435\u043d\u0446\u0438\u044f. \u0417\u0430 \u0442\u043e\u0432\u0430 \u0432\u0438 \u0442\u0440\u044f\u0431\u0432\u0430\u0442 \u043f\u043e\u043d\u0435 3,000 \u0435\u0432\u0440\u043e \u043d\u0430 \u043c\u0435\u0441\u0435\u0446. \u0417\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0430\u0442\u0430 \u0443\u0441\u043b\u0443\u0433\u0430, \u043f\u0440\u0438 \u043a\u043e\u044f\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442\u0435 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0430 \u043e\u0442 \u0441\u0430\u043c\u0438\u044f Amazon, \u0432\u0438 \u0442\u0440\u044f\u0431\u0432\u0430\u0442 \u043f\u043e\u043d\u0435 10,000 \u0435\u0432\u0440\u043e \u043d\u0430 \u043c\u0435\u0441\u0435\u0446.<\/p> <\/div>
\u041a\u0430\u043a\u0432\u0438 \u0441\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0438\u0442\u0435 \u043c\u0435\u0436\u0434\u0443 Amazon PPC \u0438 DSP?<\/strong> \u041e\u0442 \u0435\u0434\u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0430, PPC \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0441\u0430\u043c\u043e \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430, \u0434\u043e\u043a\u0430\u0442\u043e DSP \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438 \u043d\u0430 Amazon \u0438 \u043d\u0430 \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u043c\u0438 \u0442\u0440\u0435\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438. \u041e\u0441\u0432\u0435\u043d \u0442\u043e\u0432\u0430, \u043f\u0440\u0438 PPC \u043f\u043b\u0430\u0449\u0430\u0442\u0435 \u0437\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f, \u0434\u043e\u043a\u0430\u0442\u043e \u043f\u0440\u0438 DSP \u043f\u043b\u0430\u0449\u0430\u0442\u0435 \u0437\u0430 \u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0438. \u0414\u0440\u0443\u0433\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u0435, \u0447\u0435 DSP \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0435 \u043e\u0442 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435, \u0437\u0430 \u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043d\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u0430\u0442\u0430 \u0446\u0435\u043b\u0435\u0432\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f. \u0422\u0430\u0437\u0438 \u043e\u043f\u0446\u0438\u044f \u043d\u0435 \u0435 \u043d\u0430\u043b\u0438\u0447\u043d\u0430 \u043f\u0440\u0438 PPC.<\/p> <\/div><\/div>
\u041a\u0440\u0435\u0434\u0438\u0442\u0438 \u0437\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0432 \u0440\u0435\u0434\u0430 \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f\u0442\u0430: \u00a9zapp2photo \u2013 stock.adobe.com \/ \u00a9naum\u2013 stock.adobe.com \/ \u00a9Andrey Yalansky \u2013 stock.adobe.com<\/meta>\/ \u00a9 Visual Generation \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"
\u0412 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430\u0442\u0430 \u0435\u0440\u0430 \u0440\u0430\u0437\u043f\u043e\u043b\u0430\u0433\u0430\u043c\u0435 \u0441 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0434\u0430\u043d\u043d\u0438. \u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438\u0442\u0435 \u0441\u044a\u0449\u043e \u0441\u0435 \u0432\u044a\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u043e\u0442 \u0442\u043e\u0432\u0430. \u041e\u0442\u043c\u0438\u043d\u0430\u043b\u0438 \u0441\u0430 \u0432\u0440\u0435\u043c\u0435\u043d\u0430\u0442\u0430, \u043a\u043e\u0433\u0430\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0435 \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0432\u0430\u0445\u0430 \u043d\u0430 \u0434\u043e\u0431\u0440\u0430\u0442\u0430 \u0441\u0442\u0430\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430 \u043a\u043e\u043b\u043e\u043d\u0430. \u041a\u0430\u043a\u0432\u043e \u0437\u043d\u0430\u0435\u0445\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435 \u0437\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u043d\u043e\u0442\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043d\u0430 \u0442\u0435\u0437\u0438, \u043a\u043e\u0438\u0442\u043e \u0432\u0438\u0434\u044f\u0445\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430? \u041c\u0430\u043b\u043a\u043e. \u0421\u0438\u0433\u0443\u0440\u043d\u043e \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u0442\u043e \u0435 \u0438\u0433\u0440\u0430\u043b\u043e \u0440\u043e\u043b\u044f, \u043d\u043e \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u043f\u0440\u0435\u0437 \u043a\u043e\u043b\u043e\u043d\u0430\u0442\u0430 \u0441\u0430 \u043f\u0440\u0435\u043c\u0438\u043d\u0430\u043b\u0438 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u0438 \u0445\u043e\u0440\u0430: \u0440\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0441 \u0434\u0435\u0446\u0430, \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043d\u0430<\/p>\n","protected":false},"author":5,"featured_media":13043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1035],"tags":[],"class_list":["post-110427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category---amazon"],"yoast_head":"\n
Amazon DSP: \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u043d\u0435 \u0437\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442\u0438<\/title>\n<meta name=\"description\" content=\"\u0421 DSP (\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043e\u0442 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e) \u043d\u0430 Amazon \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0442\u0435 \u0438 \u0438\u0437\u0432\u044a\u043d Amazon. \u0422\u0430\u043a\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 DSP \u043f\u0435\u0447\u0435\u043b\u0438\u0432\u0448\u043e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon DSP: \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u043d\u0435 \u0437\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442\u0438\" \/>\n<meta property=\"og:description\" content=\"\u0421 DSP (\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043e\u0442 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e) \u043d\u0430 Amazon \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0442\u0435 \u0438 \u0438\u0437\u0432\u044a\u043d Amazon. \u0422\u0430\u043a\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 DSP \u043f\u0435\u0447\u0435\u043b\u0438\u0432\u0448\u043e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T08:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141110\/Programmatic-Advertsing-mit-Amazon-DSP_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/bg\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"\u041e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u0442\u0430 \u043a\u043e\u043b\u043e\u043d\u0430 \u0434\u043e \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430\u0442\u0430 \u0435\u0440\u0430 \u2013 \u041a\u0430\u043a \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0432\u044a\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u043e\u0442 Amazon DSP\",\"datePublished\":\"2021-08-31T08:47:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/\"},\"wordCount\":2260,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/bg\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141110\/Programmatic-Advertsing-mit-Amazon-DSP_.jpg\",\"articleSection\":[\"\u0420\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0439\u0442\u0435 \u0441 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\u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442\u0438\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/bg\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141110\/Programmatic-Advertsing-mit-Amazon-DSP_.jpg\",\"datePublished\":\"2021-08-31T08:47:00+00:00\",\"description\":\"\u0421 DSP (\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043e\u0442 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e) \u043d\u0430 Amazon \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 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\u0441\u0430\u043c\u043e\u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043d\u0435 \u043d\u0430 Amazon \u0438\u043b\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430. \u0412 \u043f\u044a\u0440\u0432\u0438\u044f \u0441\u043b\u0443\u0447\u0430\u0439, \u0432\u0438\u0435 \u0441\u0430\u043c\u0438 \u0438\u043b\u0438 \u0441 \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0442\u0435 DSP. \u0417\u0430 \u0442\u043e\u0432\u0430 \u0432\u0438 \u0442\u0440\u044f\u0431\u0432\u0430\u0442 \u043f\u043e\u043d\u0435 3,000 \u0435\u0432\u0440\u043e \u043d\u0430 \u043c\u0435\u0441\u0435\u0446. \u0417\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0430\u0442\u0430 \u0443\u0441\u043b\u0443\u0433\u0430, \u043f\u0440\u0438 \u043a\u043e\u044f\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442\u0435 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0430 \u043e\u0442 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\u0442\u044a\u0440\u0441\u0435\u043d\u0435\u0442\u043e. \u0422\u043e\u0432\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u043d\u0430 Amazon \u0434\u0430 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u043d\u0435. \u0422\u043e\u0432\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0430 \u0441\u0435 \u043a\u0443\u043f\u0443\u0432\u0430\u0442 \u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e. \u0420\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u043b\u0435\u0434 \u0442\u043e\u0432\u0430 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442, \u0441\u0430 \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0438 \u043a\u044a\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430. \u041f\u043e \u0442\u043e\u0437\u0438 \u043d\u0430\u0447\u0438\u043d \u0432\u0430\u0448\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u0430 \u0442\u043e\u0447\u043d\u043e \u0434\u043e \u0432\u0430\u0448\u0430\u0442\u0430 \u0446\u0435\u043b\u0435\u0432\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f.","inLanguage":"bg-BG"},"inLanguage":"bg-BG"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/#faq-question-1630055152572","position":2,"url":"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/#faq-question-1630055152572","name":"\u041a\u043e\u0439 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 Amazon DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u041e\u0441\u043d\u043e\u0432\u043d\u043e, \u0432\u0441\u0435\u043a\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 DSP. \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0442\u043e\u0432\u0430, \u0434\u043e\u0441\u0442\u044a\u043f\u044a\u0442 \u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0435\u043d \u043c\u043d\u043e\u0433\u043e \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043e. \u0421\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u0434\u0430 \u043d\u0430\u0435\u043c\u0435\u0442\u0435 \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u0438\u043b\u0438 \u0434\u0430 \u0441\u0435 \u0441\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0441 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u043d\u0430 \u0430\u043a\u0430\u0443\u043d\u0442\u0438 \u043e\u0442 Amazon.","inLanguage":"bg-BG"},"inLanguage":"bg-BG"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/#faq-question-1630055235901","position":3,"url":"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/#faq-question-1630055235901","name":"\u041a\u0430\u043a\u0432\u0430 \u0435 \u0446\u0435\u043d\u0430\u0442\u0430 \u043d\u0430 Amazon DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u0417\u0430\u0432\u0438\u0441\u0438 \u043e\u0442 \u0442\u043e\u0432\u0430 \u0434\u0430\u043b\u0438 \u0438\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0441\u0430\u043c\u043e\u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043d\u0435 \u043d\u0430 Amazon \u0438\u043b\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0430. \u0412 \u043f\u044a\u0440\u0432\u0438\u044f \u0441\u043b\u0443\u0447\u0430\u0439, \u0432\u0438\u0435 \u0441\u0430\u043c\u0438 \u0438\u043b\u0438 \u0441 \u0430\u0433\u0435\u043d\u0446\u0438\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0442\u0435 DSP. \u0417\u0430 \u0442\u043e\u0432\u0430 \u0432\u0438 \u0442\u0440\u044f\u0431\u0432\u0430\u0442 \u043f\u043e\u043d\u0435 3,000 \u0435\u0432\u0440\u043e \u043d\u0430 \u043c\u0435\u0441\u0435\u0446. \u0417\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u043d\u0430\u0442\u0430 \u0443\u0441\u043b\u0443\u0433\u0430, \u043f\u0440\u0438 \u043a\u043e\u044f\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442\u0435 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0430 \u043e\u0442 \u0441\u0430\u043c\u0438\u044f Amazon, \u0432\u0438 \u0442\u0440\u044f\u0431\u0432\u0430\u0442 \u043f\u043e\u043d\u0435 10,000 \u0435\u0432\u0440\u043e \u043d\u0430 \u043c\u0435\u0441\u0435\u0446.","inLanguage":"bg-BG"},"inLanguage":"bg-BG"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/#faq-question-1630055364701","position":4,"url":"https:\/\/www.sellerlogic.com\/bg\/blog\/ot-reklamnata-kolona-do-digitalnata-era-kak-mozete-da-se-v-zpolzvate-ot-amazon-dsp\/#faq-question-1630055364701","name":"\u041a\u0430\u043a\u0432\u0438 \u0441\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0438\u0442\u0435 \u043c\u0435\u0436\u0434\u0443 Amazon PPC \u0438 DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u041e\u0442 \u0435\u0434\u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0430, PPC \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0441\u0430\u043c\u043e \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430, \u0434\u043e\u043a\u0430\u0442\u043e DSP \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0441\u0435 \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442 \u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438 \u0441\u0430\u0439\u0442\u043e\u0432\u0435 \u043d\u0430 Amazon \u0438 \u043d\u0430 \u0434\u043e\u043f\u0443\u0441\u0442\u0438\u043c\u0438 \u0442\u0440\u0435\u0442\u0438 \u0441\u0442\u0440\u0430\u043d\u0438. \u041e\u0441\u0432\u0435\u043d \u0442\u043e\u0432\u0430, \u043f\u0440\u0438 PPC \u043f\u043b\u0430\u0449\u0430\u0442\u0435 \u0437\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f, \u0434\u043e\u043a\u0430\u0442\u043e \u043f\u0440\u0438 DSP \u043f\u043b\u0430\u0449\u0430\u0442\u0435 \u0437\u0430 \u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0438. \u0414\u0440\u0443\u0433\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u0435, \u0447\u0435 DSP \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0438\u0435 \u043e\u0442 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435, \u0437\u0430 \u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043d\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u0430\u0442\u0430 \u0446\u0435\u043b\u0435\u0432\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f. \u0422\u0430\u0437\u0438 \u043e\u043f\u0446\u0438\u044f \u043d\u0435 \u0435 \u043d\u0430\u043b\u0438\u0447\u043d\u0430 \u043f\u0440\u0438 PPC.","inLanguage":"bg-BG"},"inLanguage":"bg-BG"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/bg\/wp-json\/wp\/v2\/posts\/110427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/bg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/bg\/wp-json\/wp\/v2\/comments?post=110427"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/bg\/wp-json\/wp\/v2\/posts\/110427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/bg\/wp-json\/wp\/v2\/media\/13043"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/bg\/wp-json\/wp\/v2\/media?parent=110427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/bg\/wp-json\/wp\/v2\/categories?post=110427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/bg\/wp-json\/wp\/v2\/tags?post=110427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} ![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23140954\/amazon-dsp-cheat-sheet-844x1194.png\")
<\/figure><\/div>![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/amazon-dsp-definition-targeting.jpeg\")
<\/figure><\/div>![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/Amazon-DSP-verbotene-Produkte-405x240.jpeg\")
<\/figure><\/div>