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\u09a4\u09ac\u09c7 \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u09ae\u09c2\u09b2 \u0995\u09be\u09b0\u09cd\u09af\u0995\u09be\u09b0\u09bf\u09a4\u09be \u09b8\u09c2\u099a\u0995<\/a>\u0997\u09c1\u09b2\u09bf\u09b0 \u09ae\u09a4\u09cb\u0987 \u0997\u09c1\u09b0\u09c1\u09a4\u09cd\u09ac\u09aa\u09c2\u09b0\u09cd\u09a3 \u09b9\u09b2\u09cb \u09b8\u09be\u09a7\u09be\u09b0\u09a3 \u09ac\u09bf\u0995\u09cd\u09b0\u09c7\u09a4\u09be \u0995\u09be\u09b0\u09cd\u09af\u0995\u09be\u09b0\u09bf\u09a4\u09be\u0964 \u098f\u099f\u09bf \u09ac\u09bf\u09ad\u09bf\u09a8\u09cd\u09a8 \u09b8\u09c2\u099a\u0995 \u09a8\u09bf\u09af\u09bc\u09c7 \u0997\u09a0\u09bf\u09a4:<\/p>

KPI \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8<\/strong><\/td>\u09ac\u09bf\u09ac\u09b0\u09a3<\/strong><\/td>\u09b8\u09b0\u09cd\u09ac\u09be\u09a7\u09bf\u0995 \u09ae\u09be\u09a8 \/ \u0986\u09a6\u09b0\u09cd\u09b6 \u09ae\u09be\u09a8<\/strong><\/td><\/tr>
\u0985\u09b0\u09cd\u09a1\u09be\u09b0 \u09a4\u09cd\u09b0\u09c1\u099f\u09bf\u09b0 \u09b9\u09be\u09b0<\/td>\u09a8\u09c7\u09a4\u09bf\u09ac\u09be\u099a\u0995 \u09b0\u09c7\u099f\u09bf\u0982, \u09b8\u09c7\u09ac\u09be-\u09b8\u0982\u0995\u09cd\u09b0\u09be\u09a8\u09cd\u09a4 \u0995\u09cd\u09b0\u09c7\u09a1\u09bf\u099f \u0995\u09be\u09b0\u09cd\u09a1 \u099a\u09be\u09b0\u09cd\u099c\u09ac\u09cd\u09af\u09be\u0995, \u098f-\u099f\u09c1-\u099c\u09c7\u09a1 \u0997\u09cd\u09af\u09be\u09b0\u09be\u09a8\u09cd\u099f\u09bf<\/a> \u0986\u09ac\u09c7\u09a6\u09a8\u0964<\/td>\u09e7% \u098f\u09b0 \u09a8\u09bf\u099a\u09c7, preferably \u09e6%<\/td><\/tr>
\u09ac\u09be\u09a4\u09bf\u09b2\u09c7\u09b0 \u09b9\u09be\u09b0<\/td>\u0985\u09b0\u09cd\u09a1\u09be\u09b0 \u09aa\u09cd\u09b0\u0995\u09cd\u09b0\u09bf\u09af\u09bc\u09be\u0995\u09b0\u09a3\u09c7\u09b0 \u0986\u0997\u09c7 \u09ac\u09bf\u0995\u09cd\u09b0\u09c7\u09a4\u09be\u09b0 \u09ac\u09be\u09a4\u09bf\u09b2ations<\/td>\u09e8.\u09eb% \u098f\u09b0 \u09a8\u09bf\u099a\u09c7, preferably \u09e6%<\/td><\/tr>
\u099f\u09cd\u09b0\u09cd\u09af\u09be\u0995\u09bf\u0982 \u09a8\u09ae\u09cd\u09ac\u09b0\u09c7\u09b0 \u09ac\u09c8\u09a7\u09a4\u09be\u09b0 \u09b9\u09be\u09b0<\/td>\u09ac\u09c8\u09a7 \u099f\u09cd\u09b0\u09cd\u09af\u09be\u0995\u09bf\u0982 \u09a8\u09ae\u09cd\u09ac\u09b0\u0997\u09c1\u09b2\u09bf<\/td>\u09a8\u09cd\u09af\u09c2\u09a8\u09a4\u09ae \u09ef\u09eb%, preferably \u09e7\u09e6\u09e6%<\/td><\/tr>
\u09ac\u09bf\u09b2\u09ae\u09cd\u09ac\u09bf\u09a4 \u09a1\u09c7\u09b2\u09bf\u09ad\u09be\u09b0\u09bf\u09b0 \u09b9\u09be\u09b0<\/td>\u09ac\u09bf\u09b2\u09ae\u09cd\u09ac\u09bf\u09a4 \u09a1\u09c7\u09b2\u09bf\u09ad\u09be\u09b0\u09bf = \u09aa\u09cd\u09b0\u09a4\u09cd\u09af\u09be\u09b6\u09bf\u09a4 \u09b6\u09bf\u09aa\u09bf\u0982 \u09a4\u09be\u09b0\u09bf\u0996\u09c7\u09b0 \u09ae\u09c7\u09af\u09bc\u09be\u09a6 \u09b6\u09c7\u09b7 \u09b9\u0993\u09af\u09bc\u09be\u09b0 \u09aa\u09b0 \u09b6\u09bf\u09aa\u09bf\u0982 \u09a8\u09bf\u09b6\u09cd\u099a\u09bf\u09a4\u0995\u09b0\u09a3<\/td>\u09ea% \u098f\u09b0 \u09a8\u09bf\u099a\u09c7, preferably \u09e6%<\/td><\/tr>
\u09ab\u09bf\u09b0\u09a4\u09bf \u09a8\u09bf\u09af\u09bc\u09c7 \u0985\u09b8\u09a8\u09cd\u09a4\u09cb\u09b7<\/td>\u09a8\u09c7\u09a4\u09bf\u09ac\u09be\u099a\u0995 \u0997\u09cd\u09b0\u09be\u09b9\u0995 \u09b0\u09bf\u09ad\u09bf\u0989 \u09b8\u09b9 \u09ab\u09c7\u09b0\u09a4 \u0985\u09a8\u09c1\u09b0\u09cb\u09a7, \u09ea\u09ee \u0998\u09a3\u09cd\u099f\u09be\u09b0 \u09ae\u09a7\u09cd\u09af\u09c7 \u0989\u09a4\u09cd\u09a4\u09b0 \u09a8\u09be \u09a6\u09c7\u0993\u09af\u09bc\u09be \u09ab\u09c7\u09b0\u09a4 \u09aa\u09cd\u09b0\u09b6\u09cd\u09a8, \u09ad\u09c1\u09b2\u09ad\u09be\u09ac\u09c7 \u09aa\u09cd\u09b0\u09a4\u09cd\u09af\u09be\u0996\u09cd\u09af\u09be\u09a4 \u09ab\u09c7\u09b0\u09a4 \u09aa\u09cd\u09b0\u09b6\u09cd\u09a8<\/td>\u09e7\u09e6% \u098f\u09b0 \u09a8\u09bf\u099a\u09c7, \u09af\u09a6\u09bf \u09b8\u09ae\u09cd\u09ad\u09ac \u09b9\u09af\u09bc \u09e6%<\/td><\/tr>
\u09ac\u09bf\u0995\u09cd\u09b0\u09c7\u09a4\u09be \u09b0\u09c7\u099f\u09bf\u0982\u09b8<\/td>\u09ac\u09bf\u0995\u09cd\u09b0\u09c7\u09a4\u09be\u09b0 \u0997\u09a1\u09bc \u09b0\u09c7\u099f\u09bf\u0982 \u098f\u09ac\u0982 \u09b0\u09bf\u09ad\u09bf\u0989\u09af\u09bc\u09c7\u09b0 \u09b8\u0982\u0996\u09cd\u09af\u09be<\/td>\u09af\u09a4\u099f\u09be \u09b8\u09ae\u09cd\u09ad\u09ac \u0987\u09a4\u09bf\u09ac\u09be\u099a\u0995, \u09af\u09a4\u099f\u09be \u09b8\u09ae\u09cd\u09ad\u09ac \u0989\u099a\u09cd\u099a<\/td><\/tr>
\u09aa\u09cd\u09b0\u09a4\u09bf\u0995\u09cd\u09b0\u09bf\u09af\u09bc\u09be \u09b8\u09ae\u09af\u09bc<\/td>\u0997\u09a4 \u09ef\u09e6 \u09a6\u09bf\u09a8\u09c7 \u0997\u09cd\u09b0\u09be\u09b9\u0995 \u09aa\u09cd\u09b0\u09b6\u09cd\u09a8\u09c7\u09b0 \u09aa\u09cd\u09b0\u09a4\u09bf \u09aa\u09cd\u09b0\u09a4\u09bf\u0995\u09cd\u09b0\u09bf\u09af\u09bc\u09be \u099c\u09be\u09a8\u09be\u09a4\u09c7 \u0997\u09a1\u09bc \u09b8\u09ae\u09af\u09bc \u09a8\u09c7\u0993\u09af\u09bc\u09be \u09b9\u09af\u09bc\u09c7\u099b\u09c7<\/td>\u09e8\u09ea \u0998\u09a3\u09cd\u099f\u09be\u09b0 \u09a8\u09bf\u099a\u09c7, \u09af\u09a6\u09bf \u09b8\u09ae\u09cd\u09ad\u09ac \u09b9\u09af\u09bc \u09e7\u09e8 \u0998\u09a3\u09cd\u099f\u09be\u09b0 \u09a8\u09bf\u099a\u09c7<\/td><\/tr>
\u09b8\u09cd\u099f\u0995<\/td>\u09b8\u09cd\u099f\u0995\u09c7 \u09a8\u09c7\u0987, \u09a1\u09c7\u09b2\u09bf\u09ad\u09be\u09b0\u09bf \u09b8\u09ae\u09b8\u09cd\u09af\u09be<\/td>\u09af\u09a4\u099f\u09be \u09b8\u09ae\u09cd\u09ad\u09ac \u0995\u09ae<\/td><\/tr>
\u0997\u09cd\u09b0\u09be\u09b9\u0995 \u09b8\u09c7\u09ac\u09be\u09af\u09bc \u0985\u09b8\u09a8\u09cd\u09a4\u09cb\u09b7<\/td>\u0995\u09cd\u09b0\u09c7\u09a4\u09be-\u09ac\u09bf\u0995\u09cd\u09b0\u09c7\u09a4\u09be \u09ae\u09c7\u0987\u09b2\u09ac\u0995\u09cd\u09b8\u09c7 \u098f\u0995\u099f\u09bf \u0989\u09a4\u09cd\u09a4\u09b0 \u09a5\u09c7\u0995\u09c7 \u0997\u09cd\u09b0\u09be\u09b9\u0995\u09c7\u09b0 \u09a8\u09c7\u09a4\u09bf\u09ac\u09be\u099a\u0995 \u09b0\u09c7\u099f\u09bf\u0982<\/td>\u09af\u09a4\u099f\u09be \u09b8\u09ae\u09cd\u09ad\u09ac \u0995\u09ae<\/td><\/tr>
\u09aa\u09c1\u09a8\u09b0\u09c1\u09a6\u09cd\u09a7\u09be\u09b0 \u09b9\u09be\u09b0<\/td>\u09b6\u09c7\u09b7 \u09e9\u09e6 \u09a6\u09bf\u09a8\u09c7\u09b0 \u09ab\u09c7\u09b0\u09a4\u09c7\u09b0 \u0985\u09a8\u09c1\u09aa\u09be\u09a4 \u09ae\u09cb\u099f \u0985\u09b0\u09cd\u09a1\u09be\u09b0\u09c7\u09b0 \u09b8\u0982\u0996\u09cd\u09af\u09be<\/td>\u09af\u09a4\u099f\u09be \u09b8\u09ae\u09cd\u09ad\u09ac \u0995\u09ae<\/td><\/tr><\/tbody><\/table><\/figure>

\u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8\u09c7\u09b0 \u099c\u09a8\u09cd\u09af \u0985\u09a8\u09cd\u09af\u09be\u09a8\u09cd\u09af \u09aa\u09cd\u09b0\u09be\u09b8\u0999\u09cd\u0997\u09bf\u0995 \u0995\u09c7\u09aa\u09bf\u0986\u0987\u0997\u09c1\u09b2\u09bf<\/h3>

\u09aa\u09c7\u09b6\u09be\u09a6\u09be\u09b0 \u09ac\u09cd\u09af\u09ac\u09b8\u09be\u09af\u09bc\u09c0\u09b0\u09be \u09b6\u09c1\u09a7\u09c1 \u09a4\u09be\u09a6\u09c7\u09b0 \u09aa\u09a3\u09cd\u09af \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8\u09c7 \u09a4\u09be\u09b2\u09bf\u0995\u09be\u09ad\u09c1\u0995\u09cd\u09a4 \u0995\u09b0\u09c7\u09a8, \u09ae\u09c2\u09b2 \u0995\u09c7\u09aa\u09bf\u0986\u0987 \u09ae\u09c7\u099f\u09cd\u09b0\u09bf\u0995\u0997\u09c1\u09b2\u09bf \u09aa\u09b0\u09cd\u09af\u09ac\u09c7\u0995\u09cd\u09b7\u09a3 \u0995\u09b0\u09c7\u09a8 \u098f\u09ac\u0982 \u09a6\u09bf\u09a8\u099f\u09bf \u09b6\u09c7\u09b7 \u0995\u09b0\u09c7\u09a8 \u09a8\u09be\u0964 \u098f\u09b0 \u099a\u09c7\u09af\u09bc\u09c7 \u0986\u09b0\u0993 \u0985\u09a8\u09c7\u0995 \u0995\u09bf\u099b\u09c1 \u0986\u099b\u09c7\u0964 \u09ac\u09bf\u09b6\u09c7\u09b7 \u0995\u09b0\u09c7 \u09aa\u09cd\u09b0\u09be\u0987\u09ad\u09c7\u099f \u09b2\u09c7\u09ac\u09c7\u09b2 \u09ac\u09bf\u0995\u09cd\u09b0\u09c7\u09a4\u09be\u09a6\u09c7\u09b0 \u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8\u09c7\u09b0 \u09b8\u09ae\u09b8\u09cd\u09af\u09be\u09b0 \u09b8\u0999\u09cd\u0997\u09c7\u0993 \u09ae\u09cb\u0995\u09be\u09ac\u09bf\u09b2\u09be \u0995\u09b0\u09a4\u09c7 \u09b9\u09af\u09bc\u0964 \u09a4\u09ac\u09c7 \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u09ae\u09be\u09b0\u09cd\u0995\u09c7\u099f\u09bf\u0982 \u0995\u09c7\u09aa\u09bf\u0986\u0987\u0997\u09c1\u09b2\u09cb\u09b0 \u0995\u09cd\u09b7\u09c7\u09a4\u09cd\u09b0\u09c7, \u0990\u09a4\u09bf\u09b9\u09cd\u09af\u09ac\u09be\u09b9\u09c0 \u09ae\u09be\u09b0\u09cd\u0995\u09c7\u099f\u09bf\u0982\u09af\u09bc\u09c7 \u09ac\u09cd\u09af\u09ac\u09b9\u09c3\u09a4 \u098f\u0995\u0987 \u0995\u09b0\u09cd\u09ae\u0995\u09cd\u09b7\u09ae\u09a4\u09be \u09ae\u09c7\u099f\u09cd\u09b0\u09bf\u0995\u0997\u09c1\u09b2\u09bf \u09b2\u099c\u09bf\u09b8\u09cd\u099f\u09bf\u0995 \u099c\u09be\u09af\u09bc\u09be\u09a8\u09cd\u099f\u09c7\u09b0 \u099c\u09a8\u09cd\u09af \u09aa\u09cd\u09b0\u09af\u09cb\u099c\u09cd\u09af\u0964<\/p>

\u098f\u0995\u099f\u09bf \u09b8\u09ae\u09be\u09a8 \u0997\u09c1\u09b0\u09c1\u09a4\u09cd\u09ac\u09aa\u09c2\u09b0\u09cd\u09a3 \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u0995\u09c7\u09aa\u09bf\u0986\u0987<\/a> \u09b9\u09b2 ACoS, \u09af\u09be “\u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8 \u09ac\u09bf\u0995\u09cd\u09b0\u09af\u09bc \u0996\u09b0\u099a”<\/a> \u098f\u09b0 \u09b8\u0982\u0995\u09cd\u09b7\u09bf\u09aa\u09cd\u09a4 \u09b0\u09c2\u09aa\u0964 \u098f\u0987 \u09b8\u09c2\u099a\u0995\u099f\u09bf \u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8 \u09aa\u09cd\u09b0\u099a\u09be\u09b0\u09c7\u09b0 \u0996\u09b0\u099a\u0995\u09c7 \u098f\u0987 \u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8 \u09a6\u09cd\u09ac\u09be\u09b0\u09be \u0989\u09a4\u09cd\u09aa\u09a8\u09cd\u09a8 \u09ac\u09bf\u0995\u09cd\u09b0\u09af\u09bc\u09c7\u09b0 \u09b8\u09be\u09a5\u09c7 \u09b8\u09ae\u09cd\u09aa\u09b0\u09cd\u0995\u09bf\u09a4 \u0995\u09b0\u09c7: ACoS = \u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8 \u0996\u09b0\u099a\/\u09ac\u09bf\u0995\u09cd\u09b0\u09af\u09bc\u0964<\/p>

\u09eb\u09e6,\u09e6\u09e6\u09e6 \u0987\u0989\u09b0\u09cb\u09b0 \u099f\u09be\u09b0\u09cd\u09a8\u0993\u09ad\u09be\u09b0 \u098f\u09ac\u0982 \u09e9,\u09e6\u09e6\u09e6 \u0987\u0989\u09b0\u09cb\u09b0 \u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8 \u09ac\u09cd\u09af\u09af\u09bc\u09c7\u09b0 \u09b8\u09be\u09a5\u09c7, ACoS \u09a4\u09be\u0987 \u09ec% \u09b9\u09ac\u09c7\u0964 \u09a4\u09ac\u09c7, \u09b8\u09b0\u09cd\u09ac\u09be\u09a7\u09bf\u0995 ACoS \u09aa\u09a3\u09cd\u09af\u09ad\u09c7\u09a6\u09c7 \u09aa\u09b0\u09bf\u09ac\u09b0\u09cd\u09a4\u09bf\u09a4 \u09b9\u09af\u09bc\u0964 \u098f\u09b0 \u099c\u09a8\u09cd\u09af, \u0996\u09c1\u099a\u09b0\u09cb \u09ac\u09bf\u0995\u09cd\u09b0\u09c7\u09a4\u09be\u09b0 \u09a6\u09cd\u09ac\u09be\u09b0\u09be \u09ac\u09b9\u09a8 \u0995\u09b0\u09be \u09b8\u09ae\u09b8\u09cd\u09a4 \u0985\u09a4\u09bf\u09b0\u09bf\u0995\u09cd\u09a4 \u0996\u09b0\u099a \u09ac\u09bf\u0995\u09cd\u09b0\u09af\u09bc \u09ae\u09c2\u09b2\u09cd\u09af\u09c7\u09b0 \u09a5\u09c7\u0995\u09c7 \u09ac\u09be\u09a6 \u09a6\u09bf\u09a4\u09c7 \u09b9\u09ac\u09c7, \u09af\u09c7\u09ae\u09a8 \u0989\u09ce\u09aa\u09be\u09a6\u09a8 \u0996\u09b0\u099a, \u09ac\u09bf\u0995\u09cd\u09b0\u09af\u09bc \u0995\u09b0, \u09ac\u09be \u0993\u09ad\u09be\u09b0\u09b9\u09c7\u09a1\u0964 \u0989\u09a6\u09be\u09b9\u09b0\u09a3\u09b8\u09cd\u09ac\u09b0\u09c2\u09aa, \u09af\u09a6\u09bf \u0996\u09c1\u099a\u09b0\u09cb \u09ac\u09bf\u0995\u09cd\u09b0\u09c7\u09a4\u09be \u098f\u0995\u099f\u09bf \u0995\u09ab\u09bf \u09ae\u09c7\u09b6\u09bf\u09a8\u09c7\u09b0 \u09ac\u09bf\u0995\u09cd\u09b0\u09af\u09bc \u09ae\u09c2\u09b2\u09cd\u09af\u09c7\u09b0 \u09e7\u09eb \u09b6\u09a4\u09be\u0982\u09b6 \u09b2\u09be\u09ad \u0995\u09b0\u09c7, \u09a4\u09ac\u09c7 ACoS \u09e7\u09eb \u09b6\u09a4\u09be\u0982\u09b6\u09c7\u09b0 \u09ac\u09c7\u09b6\u09bf \u09b9\u0993\u09af\u09bc\u09be \u0989\u099a\u09bf\u09a4 \u09a8\u09af\u09bc\u0964 \u0985\u09a8\u09cd\u09af\u09a5\u09be\u09af\u09bc, \u098f\u099f\u09bf \u098f\u0995\u099f\u09bf \u09b2\u09cb\u0995\u09b8\u09be\u09a8\u09bf \u09ac\u09cd\u09af\u09ac\u09b8\u09be \u09b9\u09ac\u09c7\u0964<\/p>

\u09a4\u09ac\u09c7, \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u0995\u09c7\u09aa\u09bf\u0986\u0987 \u09b9\u09bf\u09b8\u09c7\u09ac\u09c7 ACoS \u0995\u09a4\u099f\u09be \u0989\u099a\u09cd\u099a \u09ac\u09be \u09a8\u09bf\u09ae\u09cd\u09a8 \u09a4\u09be \u09ac\u09bf\u09ad\u09bf\u09a8\u09cd\u09a8 \u0985\u09a8\u09cd\u09af\u09be\u09a8\u09cd\u09af \u09ab\u09cd\u09af\u09be\u0995\u09cd\u099f\u09b0\u09c7\u09b0 \u09a6\u09cd\u09ac\u09be\u09b0\u09be \u09a8\u09bf\u09b0\u09cd\u09a7\u09be\u09b0\u09bf\u09a4 \u09b9\u09af\u09bc \u09af\u09be \u09aa\u09c3\u09a5\u0995\u09ad\u09be\u09ac\u09c7 \u09ac\u09bf\u09ac\u09c7\u099a\u09a8\u09be \u0995\u09b0\u09a4\u09c7 \u09b9\u09ac\u09c7, \u09af\u09c7\u09ae\u09a8 PPC \u09aa\u09cd\u09b0\u099a\u09be\u09b0\u09c7\u09b0 \u09b2\u0995\u09cd\u09b7\u09cd\u09af<\/a>, \u09ae\u09be\u09b0\u09cd\u099c\u09bf\u09a8, \u098f\u09ac\u0982 \u09aa\u09a3\u09cd\u09af \u09b2\u09be\u0987\u09a8\u09c7\u09b0 \u09ae\u09a7\u09cd\u09af\u09c7 \u09aa\u09cd\u09b0\u09a4\u09bf\u09af\u09cb\u0997\u09bf\u09a4\u09be\u09ae\u09c2\u09b2\u0995 \u099a\u09be\u09aa\u0964 \u0997\u09c1\u0997\u09b2 \u0985\u09cd\u09af\u09be\u09a1\u09b8\u09c7\u09b0 \u09ac\u09bf\u09aa\u09b0\u09c0\u09a4\u09c7, \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u0985\u09cd\u09af\u09be\u09a1\u09b8 \u09b6\u09c1\u09a7\u09c1\u09ae\u09be\u09a4\u09cd\u09b0 \u09a4\u0996\u09a8\u0987 \u09aa\u09c7\u09ae\u09c7\u09a8\u09cd\u099f \u0995\u09b0\u09c7 \u09af\u0996\u09a8 \u098f\u0995\u099f\u09bf \u09aa\u09a3\u09cd\u09af \u09ac\u09bf\u0995\u09cd\u09b0\u09bf \u09b9\u09af\u09bc, \u09a4\u09ac\u09c7 \u098f\u0997\u09c1\u09b2\u09bf \u099c\u09c8\u09ac \u09a6\u09c3\u09b6\u09cd\u09af\u09ae\u09be\u09a8\u09a4\u09be\u09b0 \u0989\u09aa\u09b0\u0993 \u09aa\u09cd\u09b0\u09ad\u09be\u09ac \u09ab\u09c7\u09b2\u09c7\u0964<\/p>

\u098f\u0987 \u0986\u09b0\u0993 \u09b8\u09ae\u09a8\u09cd\u09ac\u09bf\u09a4 \u09aa\u09cd\u09b0\u09ad\u09be\u09ac\u09c7\u09b0 \u0995\u09be\u09b0\u09a3\u09c7, \u0985\u09a8\u09c7\u0995 \u09ac\u09bf\u0995\u09cd\u09b0\u09c7\u09a4\u09be \u0985\u09a8\u09cd\u09af\u09be\u09a8\u09cd\u09af \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u0995\u09c7\u09aa\u09bf\u0986\u0987<\/a>\u0997\u09c1\u09b2\u09cb\u09b0 \u0989\u09aa\u09b0 \u09ae\u09a8\u09cb\u09af\u09cb\u0997 \u09a6\u09bf\u09a4\u09c7 \u09b6\u09c1\u09b0\u09c1 \u0995\u09b0\u09c7\u099b\u09c7\u09a8, \u09af\u09c7\u09ae\u09a8 \u0985\u09b0\u09cd\u09a1\u09be\u09b0 \u09aa\u09cd\u09b0\u09a4\u09bf \u0996\u09b0\u099a (CPO) \u098f\u0995\u099f\u09bf \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u0995\u09c7\u09aa\u09bf\u0986\u0987 \u09b9\u09bf\u09b8\u09c7\u09ac\u09c7\u0964 \u098f\u0996\u09be\u09a8\u09c7, \u098f\u0995\u099f\u09bf \u09a8\u09bf\u09b0\u09cd\u09a6\u09bf\u09b7\u09cd\u099f \u09b8\u09ae\u09af\u09bc\u09c7\u09b0 \u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8 \u09ac\u09cd\u09af\u09af\u09bc\u0995\u09c7 \u098f\u0995\u0987 \u09b8\u09ae\u09af\u09bc\u09c7 \u0985\u09b0\u09cd\u099c\u09bf\u09a4 \u09ae\u09cb\u099f \u09ac\u09bf\u0995\u09cd\u09b0\u09af\u09bc\u09c7\u09b0 \u09a6\u09cd\u09ac\u09be\u09b0\u09be \u09ad\u09be\u0997 \u0995\u09b0\u09be \u09b9\u09af\u09bc\u0964 \u098f\u099f\u09bf \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u0985\u09cd\u09af\u09be\u09a1\u09b8\u09c7\u09b0 \u09ac\u09bf\u09b8\u09cd\u09a4\u09c3\u09a4 \u09aa\u09cd\u09b0\u09ad\u09be\u09ac\u09c7\u09b0 \u0995\u09cd\u09b7\u09c7\u09a4\u09cd\u09b0\u0995\u09c7 \u09ac\u09bf\u09ac\u09c7\u099a\u09a8\u09be\u09af\u09bc \u09a8\u09c7\u09af\u09bc\u0964<\/p>

\u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8 \u0995\u09c7\u09aa\u09bf\u0986\u0987\u0997\u09c1\u09b2\u09bf<\/h3>

\u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u09ac\u09bf\u0995\u09cd\u09b0\u09c7\u09a4\u09be\u09a6\u09c7\u09b0 \u0995\u09b0\u09cd\u09ae\u0995\u09cd\u09b7\u09ae\u09a4\u09be \u09b8\u09c2\u099a\u0995\u0997\u09c1\u09b2\u09bf\u09b0 \u0995\u09a5\u09be \u09ac\u09b2\u09b2\u09c7, \u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8 \u0995\u09c7\u09aa\u09bf\u0986\u0987\u0997\u09c1\u09b2\u09bf \u0989\u09b2\u09cd\u09b2\u09c7\u0996 \u0995\u09b0\u09be \u09aa\u09cd\u09b0\u09af\u09bc\u09cb\u099c\u09a8\u0964 \u098f\u09b0 \u0995\u09be\u09b0\u09a3 \u09b9\u09b2 \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8 \u0995\u09c7\u09aa\u09bf\u0986\u0987\u0997\u09c1\u09b2\u09bf \u0986\u09aa\u09a8\u09be\u0995\u09c7 \u0986\u09aa\u09a8\u09be\u09b0 \u09aa\u09b0\u09bf\u099a\u09be\u09b2\u09bf\u09a4 \u09aa\u09cd\u09b0\u099a\u09be\u09b0\u0997\u09c1\u09b2\u09bf\u09b0 \u0995\u09be\u09b0\u09cd\u09af\u0995\u09be\u09b0\u09bf\u09a4\u09be \u098f\u09ac\u0982 \u09b2\u09be\u09ad\u099c\u09a8\u0995\u09a4\u09be\u09b0 \u0989\u09aa\u09b0 \u0995\u09be\u09b0\u09cd\u09af\u0995\u09b0 \u0985\u09a8\u09cd\u09a4\u09b0\u09cd\u09a6\u09c3\u09b7\u09cd\u099f\u09bf \u09a6\u09c7\u09ac\u09c7\u0964 \u098f\u099f\u09bf, \u09aa\u09be\u09b2\u09cd\u099f\u09be, \u0995\u09b0\u09cd\u09ae\u0995\u09cd\u09b7\u09ae\u09a4\u09be \u0985\u09aa\u09cd\u099f\u09bf\u09ae\u09be\u0987\u099c \u0995\u09b0\u09a4\u09c7 \u098f\u09ac\u0982 \u0986\u09aa\u09a8\u09be\u09b0 ROI \u09b8\u09b0\u09cd\u09ac\u09be\u09a7\u09bf\u0995 \u0995\u09b0\u09a4\u09c7 \u09a1\u09c7\u099f\u09be-\u099a\u09be\u09b2\u09bf\u09a4 \u09b8\u09bf\u09a6\u09cd\u09a7\u09be\u09a8\u09cd\u09a4 \u0997\u09cd\u09b0\u09b9\u09a3\u0995\u09c7 \u09b8\u0995\u09cd\u09b7\u09ae \u0995\u09b0\u09c7\u0964<\/p>

\u09b8\u09b0\u09cd\u09ac\u09be\u09a7\u09bf\u0995 \u0997\u09c1\u09b0\u09c1\u09a4\u09cd\u09ac\u09aa\u09c2\u09b0\u09cd\u09a3 \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8 \u0995\u09c7\u09aa\u09bf\u0986\u0987\u0997\u09c1\u09b2\u09bf\u09b0 \u0989\u09aa\u09b0 \u09ae\u09a8\u09cb\u09af\u09cb\u0997 \u09a6\u09bf\u09a4\u09c7, \u09a8\u09bf\u09ae\u09cd\u09a8\u09b2\u09bf\u0996\u09bf\u09a4 \u09aa\u09be\u0981\u099a\u099f\u09bf \u09ac\u09bf\u09ac\u09c7\u099a\u09a8\u09be \u0995\u09b0\u09c1\u09a8:<\/p>

\u09e7. \u09ac\u09bf\u099c\u09cd\u099e\u09be\u09aa\u09a8 \u09ac\u09bf\u0995\u09cd\u09b0\u09af\u09bc \u0996\u09b0\u099a (ACoS)<\/h4>

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\u09e9. \u0995\u09cd\u09b2\u09bf\u0995-\u09a5\u09cd\u09b0\u09c1 \u09b0\u09c7\u099f (CTR)<\/h4>

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\u09ea. \u09b0\u09c2\u09aa\u09be\u09a8\u09cd\u09a4\u09b0 \u09b9\u09be\u09b0 (CVR)<\/h4>

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\u099b\u09ac\u09bf\u09b0 \u0995\u09cd\u09b0\u09c7\u09a1\u09bf\u099f \u09aa\u09cd\u09b0\u09a6\u09b0\u09cd\u09b6\u09a8\u09c7\u09b0 \u0995\u09cd\u09b0\u09ae\u09c7: \u00a9 Microone \u2013 stock.adobe.com \/ \u00a9 ANDA EUATHAM\u2013 stock.adobe.com \/ \u00a9 ivector \u2013 stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

\u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8\u09c7\u09b0 \u09ae\u09c2\u09b2 \u0995\u09be\u09b0\u09cd\u09af\u0995\u09be\u09b0\u09bf\u09a4\u09be \u09b8\u09c2\u099a\u0995 (\u0985\u09a5\u09ac\u09be ‘KPIs’) \u09aa\u09cd\u09b0\u09be\u09af\u09bc\u0987 \u0985\u09cd\u09af\u09be\u09ae\u09be\u099c\u09a8 \u09ac\u09bf\u0995\u09cd\u09b0\u09c7\u09a4\u09be\u09a6\u09c7\u09b0 \u09a6\u09cd\u09ac\u09be\u09b0\u09be \u0989\u09aa\u09c7\u0995\u09cd\u09b7\u09bf\u09a4 \u09b9\u09af\u09bc\u0964 \u098f\u09b0 \u09ad\u09be\u09b2\u09cb \u0996\u09ac\u09b0 \u09b9\u09b2\u09cb \u098f\u099f\u09bf \u0986\u09aa\u09a8\u09be\u0995\u09c7 \u098f\u0995\u099f\u09bf \u09aa\u09cd\u09b0\u09a4\u09bf\u09af\u09cb\u0997\u09bf\u09a4\u09be\u09ae\u09c2\u09b2\u0995 \u09b8\u09c1\u09ac\u09bf\u09a7\u09be \u09a6\u09c7\u09ac\u09c7\u0964 \u09ac\u09bf\u09b6\u09c7\u09b7 \u0995\u09b0\u09c7 \u09af\u09c7\u09b9\u09c7\u09a4\u09c1 \u098f\u0997\u09c1\u09b2\u09cb \u09b8\u09c7\u0987 \u09ae\u09c7\u099f\u09cd\u09b0\u09bf\u0995\u09cd\u09b8 \u09af\u09be 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Daniel has been writing articles, hosting podcasts, and conducting webinars on the topic of e-commerce for the past 3 years, and continues to do so with ever-growing enthusiasm.","sameAs":["https:\/\/www.linkedin.com\/in\/daniel-hannig\/"],"url":"https:\/\/www.sellerlogic.com\/bn\/blog\/author\/danielhannig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/bn\/wp-json\/wp\/v2\/posts\/255274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/bn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/bn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/bn\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/bn\/wp-json\/wp\/v2\/comments?post=255274"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerlogic.com\/bn\/wp-json\/wp\/v2\/posts\/255274\/revisions"}],"predecessor-version":[{"id":271377,"href":"https:\/\/www.sellerlogic.com\/bn\/wp-json\/wp\/v2\/posts\/255274\/revisions\/271377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/bn\/wp-json\/wp\/v2\/media\/13470"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/bn\/wp-json\/wp\/v2\/media?parent=255274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/bn\/wp-json\/wp\/v2\/categories?post=255274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/bn\/wp-json\/wp\/v2\/tags?post=255274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}