{"id":108828,"date":"2020-12-21T10:32:03","date_gmt":"2020-12-21T10:32:03","guid":{"rendered":"https:\/\/127.0.0.1\/resources\/success-story-univers-cake\/"},"modified":"2020-12-21T10:32:03","modified_gmt":"2020-12-21T10:32:03","slug":"success-story-univers-cake","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/cs\/resources\/success-story-univers-cake\/","title":{"rendered":"\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh: Univers Cake EN"},"content":{"rendered":"\n\t<div  class=\"theme-wp-block theme-block-main-header is-style-full-height desktop-align-full xl-align-full lg-align-full md-align-full sm-align-full desktop-content-align-y-center desktop-content-align-x-center xl-content-align-y-center xl-content-align-x-center lg-content-align-y-center lg-content-align-x-center md-content-align-y-center md-content-align-x-center sm-content-align-y-center sm-content-align-x-center gb-responsive-131969-identifier theme-block-cover\">\n\t\t<div class=\"bg-cover theme-lazy-load-bg\"><\/div>\n\t\t<div class=\"wrap-content-main-header\">\n\t\t\t\t\t<div  class=\"theme-wp-block theme-block-text-and-text desktop-blockDirection-row xl-blockDirection-row lg-blockDirection-row md-blockDirection-row sm-blockDirection-row gb-responsive-2306-identifier desktop-vertical-top xl-vertical-top lg-vertical-top md-vertical-top sm-vertical-top desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide\">\n\t\t<div class=\"tat-column-wrap-wrapper\">\n\t\t\t<div class=\"tat-column-wrapper\">\n\t\t\t\t\t<div  class=\"theme-wp-block theme-block-text-and-text-column gb-responsive-708373-identifier desktop-horizontal-center xl-horizontal-center lg-horizontal-center md-horizontal-center sm-horizontal-center\">\n\t\t<div class=\"inner-wrap-column-content\">\n\t\t\t<div class=\"inner-column-content\">\n\t\t\t\t\t\t<h1  class=\"theme-wp-block theme-block-heading is-style-default desktop-text-center xl-text-center lg-text-center md-text-center sm-text-center gb-responsive-813454-identifier desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide alignwide h1 has-text-align\">\n\t\t&#8220;Plat\u00edme za Repricer z na\u0161ich n\u00e1hrad za ztracen\u00e9 a nalezen\u00e9!&#8221;\t<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div  class=\"theme-wp-block theme-block-text-and-text-column gb-responsive-976923-identifier\">\n\t\t<div class=\"inner-wrap-column-content\">\n\t\t\t<div class=\"inner-column-content\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div><div class=\"theme-wp-block wp-block-columns gb-responsive-990644-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"theme-wp-block wp-block-column gb-responsive-865237-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-62921-identifier\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/logo_univers-cake-neu.png\" alt=\"\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh: Univers Cake EN\" class=\"wp-image-5630\" width=\"301\" height=\"54\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/logo_univers-cake-neu-407x72.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/logo_univers-cake-neu.png 576w\" sizes=\"(max-width: 301px) 100vw, 301px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-904737-identifier\"><strong>Zalo\u017eeno:<\/strong><br>2016<\/p><p class=\"theme-wp-block gb-responsive-263844-identifier\"><strong>Odv\u011btv\u00ed:<\/strong><br>Peka\u0159stv\u00ed a cukr\u00e1\u0159stv\u00ed <\/p><p class=\"theme-wp-block gb-responsive-644265-identifier\"><strong>Polo\u017eky dostupn\u00e9 na Amazonu: <\/strong><br>p\u0159ibli\u017en\u011b 3 000 SKU<\/p><p class=\"theme-wp-block gb-responsive-788481-identifier\"><strong>Odesl\u00e1n\u00ed: <\/strong><br>p\u0159ibli\u017en\u011b 850 \/ m\u011bs\u00edc<\/p><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-41122-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h3 class=\"theme-wp-block wp-block-heading gb-responsive-34353-identifier\" id=\"block-c06fce04-ef87-4ffc-a3d6-b768ba377d17\">Pozad\u00ed:<\/h3><p class=\"theme-wp-block gb-responsive-772271-identifier\">Webov\u00e1 agentura UP\u2018NBOOST \u00fasp\u011b\u0161n\u011b vstoupila na trh peka\u0159stv\u00ed a cukr\u00e1\u0159stv\u00ed se svou vlastn\u00ed zna\u010dkou &#8220;Univers Cake&#8221;. UP\u2018NBOOST p\u016fvodn\u011b navrhl koncept Univers Cake pro z\u00e1kazn\u00edka, kter\u00fd nakonec nebyl schopen my\u0161lenku realizovat kv\u016fli nedostatku \u010dasu. Agentura, kter\u00e1 siln\u011b v\u011b\u0159ila v koncept, kter\u00fd vytvo\u0159ila, se rozhodla implementovat Univers Cake sama. Brzy se uk\u00e1zalo, \u017ee zna\u010dka m\u00e1 velk\u00fd potenci\u00e1l &#8211; zejm\u00e9na na Amazonu. Prodeje za\u010daly rychle r\u016fst na online tr\u017ei\u0161ti.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-530046-identifier\">Jak to v\u0161echno za\u010dalo:<\/h3><p class=\"theme-wp-block gb-responsive-266688-identifier\">Pro Jeana-Bernarda Freymanna, spoludirigenta v UP\u2018NBOOST, bylo od za\u010d\u00e1tku jasn\u00e9, \u017ee nejv\u011bt\u0161\u00ed v\u00fdzvou bude u\u0161et\u0159it co nejv\u00edce \u010dasu. Zvl\u00e1\u0161\u0165 kdy\u017e prod\u00e1v\u00e1te v\u00edce ne\u017e 1 500 produkt\u016f v siln\u011b konkuren\u010dn\u00edm prost\u0159ed\u00ed bez zna\u010dky. &#8220;Museli jsme udr\u017eet na\u0161e mar\u017ee navzdory podm\u00ednk\u00e1m,\u201c \u0159\u00edk\u00e1 Freymann. &#8220;Na Amazonu m\u00e1me velk\u00e9 mno\u017estv\u00ed konkurent\u016f, kte\u0159\u00ed prod\u00e1vaj\u00ed p\u0159esn\u011b ten sam\u00fd produkt. Proto je hlavn\u00edm faktorem cena. V takov\u00e9 situaci je t\u00e9m\u011b\u0159 nemo\u017en\u00e9 sledovat konkurenci manu\u00e1ln\u011b.&#8221;<\/p><p class=\"theme-wp-block gb-responsive-243429-identifier\">Za t\u011bchto okolnost\u00ed byl dal\u0161\u00edm logick\u00fdm krokem nejen vyu\u017e\u00edt Fulfillment by Amazon (FBA), ale tak\u00e9 repricer, aby z\u016fstali konkurenceschopn\u00ed a udr\u017eeli pod\u00edl Buy Box na vysok\u00e9 \u00farovni. P\u0159edt\u00edm, ne\u017e UP\u2018NBOOST objevil SELLERLOGIC, agentura ji\u017e pou\u017e\u00edvala jin\u00e9 repricery, kter\u00e9 je v\u0161ak technicky ani ekonomicky nep\u0159esv\u011bd\u010dily.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-749842-identifier\">\u0158e\u0161en\u00ed:<\/h3><p class=\"theme-wp-block gb-responsive-190699-identifier\">\u201eV odv\u011btv\u00ed, kde maj\u00ed mar\u017ee tendenci b\u00fdt n\u00edzk\u00e9, jsme vzali v \u00favahu nejen v\u00fdhody Repricer, ale tak\u00e9 jeho n\u00e1klady jako kl\u00ed\u010d k \u00fasp\u011bchu,\u201c vysv\u011btluje Freymann. \u201ePo prozkoum\u00e1n\u00ed r\u016fzn\u00fdch \u0159e\u0161en\u00ed n\u00e1s SELLERLOGIC p\u0159esv\u011bd\u010dil nejen svou cenou, ale tak\u00e9 sv\u00fdmi speci\u00e1ln\u00edmi funkcemi, jako je schopnost aplikovat r\u016fzn\u00e9 strategie \u00fapravy cen na konkr\u00e9tn\u00ed skupiny produkt\u016f.\u201c<\/p><p class=\"theme-wp-block gb-responsive-680671-identifier\">UP\u2018NBOOST tak\u00e9 implementoval druh\u00fd n\u00e1stroj SELLERLOGIC: Lost &#038; Found nyn\u00ed monitoruje v\u0161echny FBA procesy a spolehliv\u011b hl\u00e1s\u00ed jak\u00e9koli nalezen\u00e9 nesrovnalosti v logistick\u00fdch centrech Amazonu, co\u017e umo\u017e\u0148uje rychl\u00e9 a jednoduch\u00e9 \u017e\u00e1dosti o vr\u00e1cen\u00ed pen\u011bz.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-88118-identifier\">\t\t<div  class=\"theme-wp-block theme-block-user-card gb-responsive-799176-identifier is-style-full-width-line\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"card-user-head\">\n\t\t\t\t<div class=\"card-user-avatar\">\n\t\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142710\/portrait_univers-cake_raute.png);\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wrap-title\">\n\t\t\t\t\t<div class=\"card-user-name\">\n\t\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t\t<h3 class=\"heading-text\"><strong>Jean-Bernard Freymann<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-user-position\">\n\t\t\t\t\t\t\t<div class=\"card-text\"><strong>Spoludirigent UP&#8217;NBOOST<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"card-user-quote-icon\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"card-user-text\">\n\t\t\t\t<div class=\"card-text\"><p>\u201eS n\u00e1hradou FBA, kterou dost\u00e1v\u00e1me d\u00edky druh\u00e9mu n\u00e1stroji SELLERLOGIC, m\u016f\u017eeme financovat Repricer!\u201c<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-260858-identifier\">\u00dasp\u011bch s SELLERLOGIC:<\/h3><p class=\"theme-wp-block gb-responsive-566423-identifier\">\u201eNastaven\u00ed bylo docela jednoduch\u00e9: sta\u010dilo importovat jeden soubor se v\u0161emi na\u0161imi produkty a p\u0159\u00edslu\u0161n\u00fdmi minim\u00e1ln\u00edmi a maxim\u00e1ln\u00edmi cenami. Import byl rychl\u00fd a snadn\u00fd. B\u011bhem n\u011bkolika hodin byl SELLERLOGIC Repricer v provozu,\u201c potvrzuje Freymann. \u201eOba n\u00e1stroje n\u00e1m \u0161et\u0159\u00ed obrovsk\u00e9 mno\u017estv\u00ed \u010dasu.\u201c<\/p><p class=\"theme-wp-block gb-responsive-468554-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Krom\u011b toho byl UP\u2018NBOOST schopen sn\u00ed\u017eit n\u00e1klady na pou\u017e\u00edv\u00e1n\u00ed Repricer a z\u00e1rove\u0148 zv\u00fd\u0161it prodeje produkt\u016f Univers Cake prost\u0159ednictv\u00edm zv\u00fd\u0161en\u00fdch pod\u00edl\u016f Buy Box a r\u016fzn\u00fdch strategi\u00ed SELLERLOGIC Repricer. \u201eAle nejlep\u0161\u00ed je, \u017ee Lost &#038; Found n\u00e1m umo\u017e\u0148uje vyrovnat n\u00e1klady na repricing,\u201c \u0159\u00edk\u00e1 Freymann \u0161\u0165astn\u011b.<\/p><p class=\"theme-wp-block gb-responsive-469189-identifier\">\u201eKrom\u011b toho je t\u00fdm z\u00e1kaznick\u00e9ho servisu SELLERLOGIC kompetentn\u00ed a rychle reaguje na dotazy. Spolupr\u00e1ce s dob\u0159e strukturovanou a na z\u00e1kazn\u00edka orientovanou n\u011bmeckou spole\u010dnost\u00ed je pro n\u00e1s velmi uklid\u0148uj\u00edc\u00ed,\u201c potvrzuje Freymann.<\/p><div class=\"theme-wp-block wp-block-buttons gb-responsive-497426-identifier is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"theme-wp-block wp-block-button gb-responsive-38220-identifier is-style-theme-transparent-with-arrow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/files\/SUCCESS-STORIES\/EN\/SELLERLOGIC_SN_Success-Story_Univers-Cake_EN.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">St\u00e1hnout nyn\u00ed!<\/a><\/div><\/div><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-472466-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Zalo\u017eeno:2016 Odv\u011btv\u00ed:Peka\u0159stv\u00ed a cukr\u00e1\u0159stv\u00ed Polo\u017eky dostupn\u00e9 na Amazonu: p\u0159ibli\u017en\u011b 3 000 SKU Odesl\u00e1n\u00ed: p\u0159ibli\u017en\u011b 850 \/ m\u011bs\u00edc Pozad\u00ed: Webov\u00e1 agentura UP\u2018NBOOST \u00fasp\u011b\u0161n\u011b vstoupila na trh peka\u0159stv\u00ed a cukr\u00e1\u0159stv\u00ed se svou vlastn\u00ed zna\u010dkou &#8220;Univers Cake&#8221;. UP\u2018NBOOST p\u016fvodn\u011b navrhl koncept Univers Cake pro z\u00e1kazn\u00edka, kter\u00fd nakonec nebyl schopen my\u0161lenku realizovat kv\u016fli nedostatku \u010dasu. Agentura, kter\u00e1 siln\u011b v\u011b\u0159ila<\/p>\n","protected":false},"author":3,"featured_media":5625,"parent":109215,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-108828","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Takto spolupracuj\u00ed Repricer a Lost &amp; Found! | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"D\u00edky Lost &amp; Found plat\u00ed UP&#039;NBOOST Repricer z n\u00e1hrad FBA, kter\u00e9 dost\u00e1vaj\u00ed. 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