{"id":109284,"date":"2022-03-21T15:48:20","date_gmt":"2022-03-21T15:48:20","guid":{"rendered":"https:\/\/127.0.0.1\/resources\/success-story-siaura-material\/"},"modified":"2022-03-21T15:48:20","modified_gmt":"2022-03-21T15:48:20","slug":"success-story-siaura-material","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/cs\/resources\/success-story-siaura-material\/","title":{"rendered":"P\u0159\u00edb\u011bh \u00fasp\u011bchu: SiAura Material (EN)"},"content":{"rendered":"\n\t
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\n\t\tMezi nejlep\u0161\u00edmi prodejci na Amazonu s pot\u0159ebami pro \u0159emesla\t<\/p>\n\n\t\t

\n\t\tJak SiAura Material dos\u00e1hl pod\u00edlu Buy Box 95%\t<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
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\"P\u0159\u00edb\u011bh<\/figure>

Zalo\u017eeno:<\/strong>
2013<\/p>

Odv\u011btv\u00ed:<\/strong>
Pot\u0159eby pro hobby a \u0159emesla<\/p>

\u010cl\u00e1nky online na Amazonu<\/strong>:
p\u0159ibli\u017en\u011b 2900<\/p>

Odesl\u00e1n\u00ed:\u00a0<\/strong>
p\u0159ibli\u017en\u011b 350\/den<\/p><\/div>

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Pozad\u00ed:<\/h3>

P\u0159\u00edb\u011bh p\u016fvodu materi\u00e1lu SiAura – jedn\u00e9 z p\u0159edn\u00edch zna\u010dek na Amazon.com pro pot\u0159eby pro \u0159emesla a kon\u00ed\u010dky – nen\u00ed typick\u00fd p\u0159\u00edb\u011bh “p\u0159etvo\u0159il jsem sv\u016fj kon\u00ed\u010dek na pr\u00e1ci”, jak byste na prvn\u00ed pohled p\u0159edpokl\u00e1dali. “Ve skute\u010dnosti jsem sama nikdy moc ne\u0159emeslila; jsem vlastn\u011b po\u010d\u00edta\u010dov\u00e1 v\u011bdkyn\u011b,” vysv\u011btluje zakladatelka a gener\u00e1ln\u00ed \u0159editelka Annemarie Raluca Schuster. “V t\u00e9 dob\u011b jsem jednodu\u0161e vid\u011bla mezeru na trhu a uv\u011bdomila si, \u017ee na n\u011bmeck\u00e9m trhu neexistuje \u017e\u00e1dn\u00e1 spole\u010dnost, kter\u00e1 by prod\u00e1vala pot\u0159eby pro \u0159emesla ve velk\u00e9m.”<\/p>

V d\u016fsledku toho Annemarie zalo\u017eila spole\u010dnost SiAura Material. Rychle v\u0161ak zjistila, \u017ee takov\u00e9 \u00fasil\u00ed vy\u017eaduje spoustu pr\u00e1ce a vytrvalosti. “Krom\u011b neust\u00e1l\u00e9 anal\u00fdzy trhu jsem se musela na m\u00edst\u011b nau\u010dit pot\u0159ebn\u00e9 znalosti, nap\u0159\u00edklad v oblastech jako pr\u00e1vo, \u00fa\u010detnictv\u00ed, progn\u00f3zov\u00e1n\u00ed nebo cenotvorba – tyto v\u011bci se prost\u011b nenau\u010d\u00edte ze dne na den.”<\/p>

V\u00fdzva:<\/h3>

T\u00e9mata jako spr\u00e1vn\u00e9 rozd\u011blen\u00ed rozpo\u010dtu, kalkulace cen a optimalizace cen jsou zvl\u00e1\u0161\u0165 z\u00e1sadn\u00ed pro \u00fasp\u011b\u0161n\u00e9 podnik\u00e1n\u00ed. “Samoz\u0159ejm\u011b, \u017ee je tak\u00e9 pot\u0159eba hodn\u011b investovat do vlastn\u00edho podnik\u00e1n\u00ed,” vysv\u011btluje Annemarie. “To m\u016f\u017ee tak\u00e9 v\u00e9st k tomu, \u017ee na za\u010d\u00e1tku utrat\u00edte v\u00edce, ne\u017e vyd\u011bl\u00e1te – co\u017e byl v t\u00e9 dob\u011b skute\u010dn\u011b p\u0159\u00edpad SiAura Material.” To u\u010dinilo pro Annemarie je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00edm, aby od za\u010d\u00e1tku spr\u00e1vn\u011b ocenila sv\u00e9 produkty, aby vygenerovala dostate\u010dnou mar\u017ei a zisk pro zdrav\u00e9 podnik\u00e1n\u00ed.<\/p>

Z\u00e1rove\u0148 Annemarie tak\u00e9 zd\u016fraz\u0148uje, \u017ee oblast e-commerce, a zejm\u00e9na prost\u0159ed\u00ed Amazonu, je siln\u011b charakterizov\u00e1na zm\u011bnami. Spole\u010dnosti se nemohou jednodu\u0161e spol\u00e9hat na st\u00e1vaj\u00edc\u00ed procesy nebo nastaven\u00ed, ale mus\u00ed se v\u017edy vypo\u0159\u00e1dat s r\u016fzn\u00fdmi v\u00fdzvami a mus\u00ed b\u00fdt v\u017edy o krok nap\u0159ed prost\u0159ednictv\u00edm inovac\u00ed, aby mohly \u00fasp\u011b\u0161n\u011b prod\u00e1vat na Amazonu.<\/p>

T\u00fdm SiAura Material to m\u016f\u017ee potvrdit: “Pravideln\u011b se mus\u00edme vypo\u0159\u00e1dat s dodac\u00edmi zpo\u017ed\u011bn\u00edmi, ale tak\u00e9 silnou konkurenc\u00ed nebo zm\u011bnami v intern\u00edch procesech,” \u0159\u00edk\u00e1 n\u00e1m Annemarie. “Drastick\u00e9 zm\u011bny cen tak\u00e9 p\u0159edstavuj\u00ed v\u00fdznamnou v\u00fdzvu. Na Amazonu se cena produktu n\u011bkdy zm\u011bn\u00ed 100kr\u00e1t za den.”<\/p>

Pro SiAura Material je vysok\u00fd tlak na mar\u017ei a cenu spolu s neust\u00e1l\u00fdmi zm\u011bnami na trhu jednou z hlavn\u00edch v\u00fdzev. Jak si SiAura Material p\u0159izp\u016fsobuje svou cenovou strategii v prost\u0159ed\u00ed, kter\u00e9 je tak siln\u011b ovlivn\u011bno konkurenc\u00ed a cenov\u00fdmi v\u00fdkyvy, kter\u00e9 s t\u00edm souvisej\u00ed? “Na konci dne to lze ud\u011blat pouze se softwarem; ru\u010dn\u011b to ani nen\u00ed provediteln\u00e9,” vysv\u011btluje Annemarie.<\/p>

\u0158e\u0161en\u00ed:<\/h3>
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Annemarie Raluca Schuster<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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Zakladatelka a gener\u00e1ln\u00ed \u0159editelka SiAura Material<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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“Nakonec mohou spole\u010dnosti provozovat \u00fasp\u011b\u0161nou cenovou strategii pouze se softwarem; ru\u010dn\u011b to prost\u011b nen\u00ed provediteln\u00e9. S SELLERLOGIC’s Repricer jsem byla schopna zv\u00fd\u0161it sv\u016fj pod\u00edl Buy Box na 95%!”<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div>

S t\u00edmto na pam\u011bti za\u010dala SiAura Material brzy hledat zp\u016fsoby, jak optimalizovat ceny sv\u00fdch produkt\u016f prod\u00e1van\u00fdch prost\u0159ednictv\u00edm Amazonu sm\u011brem k Buy Box ani\u017e by ztratila ze z\u0159etele mar\u017ei a zisk. “Od za\u010d\u00e1tku jsem v\u011bd\u011bla, \u017ee nebudu prod\u00e1vat zbo\u017e\u00ed, ani\u017e bych byla schopna efektivn\u011b kontrolovat cenu – a v\u011bd\u011bla jsem, \u017ee to stejn\u011b neud\u011bl\u00e1m ru\u010dn\u011b.”<\/p>

Z tohoto d\u016fvodu SiAura Material pou\u017e\u00edv\u00e1 SELLERLOGIC Repricer pro Amazon od roku 2016. To umo\u017enilo spole\u010dnosti dos\u00e1hnout v\u00fdrazn\u011b vy\u0161\u0161\u00edho procenta Buy Box 95% a zaznamenat v\u00edce prodej\u016f zbo\u017e\u00ed. “Historii cen a pod\u00edl Buy Box m\u016f\u017ee tak\u00e9 sledovat kter\u00fdkoli u\u017eivatel v n\u00e1stroji, co\u017e je velmi pohodln\u00e9.”<\/p>

Intuitivn\u00ed u\u017eivatelsk\u00e9 rozhran\u00ed tak\u00e9 \u010din\u00ed Repricer velmi snadno pou\u017eiteln\u00fdm. “L\u00edb\u00ed se mi tak\u00e9 to, \u017ee m\u016f\u017eeme provozovat v\u00edce strategi\u00ed pro r\u016fzn\u00e9 skupiny produkt\u016f a \u017ee m\u00e1me v\u017edy p\u0159\u00edstup k rozs\u00e1hl\u00e9 znalostn\u00ed b\u00e1zi a podpo\u0159e.”<\/p>

Pokud v\u00fdvoj a \u00fasp\u011bch SiAura potvrzuj\u00ed p\u0159edev\u0161\u00edm jednu v\u011bc, je to, \u017ee podnikatel\u00e9 nemohou a nemus\u00ed d\u011blat v\u0161echno sami. Krom\u011b vynikaj\u00edc\u00edho t\u00fdmu je z\u00e1sadn\u00ed automatizovat relevantn\u00ed, ale \u010dasov\u011b n\u00e1ro\u010dn\u00e9 procesy. S SELLERLOGIC Repricer je SiAura Material schopna jednat jak konkurenceschopn\u011b, tak ekonomicky.<\/p>

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Fakta<\/strong><\/p>

SELLERLOGIC Repricer pro Amazon<\/em><\/p>

Kl\u00ed\u010d k \u00fasp\u011bchu pro prodejce na Amazonu: Nejlep\u0161\u00ed cena v Buy Box<\/h3>
Zjistit v\u00edce<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t
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Fakta<\/strong><\/p>

SELLERLOGIC Lost & Found<\/em><\/p>

Amazon FBA:
Bermudsk\u00fd troj\u00faheln\u00edk va\u0161ich produkt\u016f<\/h3>
Zjistit v\u00edce<\/strong><\/strong><\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Zalo\u017eeno:2013 Odv\u011btv\u00ed:Pot\u0159eby pro hobby a \u0159emesla \u010cl\u00e1nky online na Amazonu:p\u0159ibli\u017en\u011b 2900 Odesl\u00e1n\u00ed:\u00a0p\u0159ibli\u017en\u011b 350\/den Pozad\u00ed: P\u0159\u00edb\u011bh p\u016fvodu materi\u00e1lu SiAura – jedn\u00e9 z p\u0159edn\u00edch zna\u010dek na Amazon.com pro pot\u0159eby pro \u0159emesla a kon\u00ed\u010dky – nen\u00ed typick\u00fd p\u0159\u00edb\u011bh “p\u0159etvo\u0159il jsem sv\u016fj kon\u00ed\u010dek na pr\u00e1ci”, jak byste na prvn\u00ed pohled p\u0159edpokl\u00e1dali. “Ve skute\u010dnosti jsem sama nikdy moc ne\u0159emeslila; jsem<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":109215,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-109284","page","type-page","status-publish","hentry"],"yoast_head":"\nS pot\u0159ebami pro \u0159emesla mezi nejprod\u00e1van\u011bj\u0161\u00edmi na Amazonu<\/title>\n<meta name=\"description\" content=\"Jak dos\u00e1hla SiAura Material 95% pod\u00edlu Buy Box s SELLERLOGIC Repricer pro Amazon? 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