{"id":108429,"date":"2023-01-05T15:29:47","date_gmt":"2023-01-05T15:29:47","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/repricing-krizoveho-produktu-strategie-nejen-pro-prodejce-privatnich-znacek\/"},"modified":"2023-01-05T15:29:47","modified_gmt":"2023-01-05T15:29:47","slug":"repricing-krizoveho-produktu-strategie-nejen-pro-prodejce-privatnich-znacek","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/repricing-krizoveho-produktu-strategie-nejen-pro-prodejce-privatnich-znacek\/","title":{"rendered":"Repricing k\u0159\u00ed\u017eov\u00e9ho produktu \u2013 strategie (nejen) pro prodejce priv\u00e1tn\u00edch zna\u010dek"},"content":{"rendered":"

SELLERLOGIC se neust\u00e1le sna\u017e\u00ed vytv\u00e1\u0159et vynikaj\u00edc\u00ed produkty, kter\u00e9 umo\u017e\u0148uj\u00ed prodejc\u016fm a prodejkyn\u00edm na Amazonu prod\u00e1vat l\u00e9pe a ekonomicky udr\u017eiteln\u011bji. Vytv\u00e1\u0159en\u00ed nov\u00fdch a zlep\u0161ov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch produkt\u016f je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed t\u011bchto snah. Roz\u0161\u00ed\u0159en\u00ed Repricer o strategii nap\u0159\u00ed\u010d produkty je pro obchodn\u00edky v\u0161ech typ\u016f obohacen\u00edm.<\/p>

Zejm\u00e9na kdy\u017e se prod\u00e1vaj\u00ed produkty priv\u00e1tn\u00ed zna\u010dky \u2013 kter\u00e9 obvykle nab\u00edz\u00ed pouze jeden prodejce \u2013 dr\u017e\u00ed se Buy Box obvykle automaticky a nen\u00ed tedy nutn\u00e9 o n\u011b bojovat. To v\u0161ak neznamen\u00e1, \u017ee zde nen\u00ed konkuren\u010dn\u00ed boj. Sp\u00ed\u0161e se tento boj odehr\u00e1v\u00e1 na jin\u00e9 \u00farovni \u2013 toti\u017e na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, m\u00edsto na str\u00e1nce s podrobnostmi o produktu.<\/p>

Konkuren\u010dn\u00ed boj na v\u0161ech \u00farovn\u00edch<\/h2>

Zde je p\u0159\u00edklad z praxe: Jste v\u00fdrobcem zvl\u00e1\u0161\u0165 odoln\u00fdch sportovn\u00edch pono\u017eek a chcete je prod\u00e1vat jako produkt priv\u00e1tn\u00ed zna\u010dky na Amazonu. Nahr\u00e1v\u00e1te pono\u017eky na Amazon a nyn\u00ed \u010dek\u00e1te, a\u017e se dostanou z va\u0161ich reg\u00e1l\u016f do n\u00e1kupn\u00edch ko\u0161\u00edk\u016f z\u00e1kazn\u00edk\u016f. Jste p\u0159esv\u011bd\u010deni, \u017ee v\u00e1\u0161 nov\u00fd produkt dos\u00e1hne vysok\u00e9 viditelnosti, proto\u017ee spl\u0148ujete v\u0161echny relevantn\u00ed p\u0159edpoklady: m\u00e1te dobr\u00fd produkt, vysoce kvalitn\u00ed fotografie na str\u00e1nce s podrobnostmi o produktu, dobr\u00e9 Amazon SEO<\/a> a \u2013 p\u0159edev\u0161\u00edm \u2013 \u017e\u00e1dnou konkurenci o Buy Box, proto\u017ee prod\u00e1v\u00e1te p\u0159es priv\u00e1tn\u00ed zna\u010dku a ne p\u0159es obchodn\u00ed zbo\u017e\u00ed.<\/p>

Po n\u011bkolika dnech zkoum\u00e1te prodejn\u00ed \u010d\u00edsla a s roz\u010darov\u00e1n\u00edm zji\u0161\u0165ujete, \u017ee v\u00fdsledek je sp\u00ed\u0161e zklam\u00e1n\u00edm. Pro\u010d? Kr\u00e1tk\u00fd pohled na v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed v\u00e1m prozrad\u00ed odpov\u011b\u010f. Pokud zad\u00e1te \u201esportovn\u00ed pono\u017eky\u201c do vyhled\u00e1vac\u00ed li\u0161ty Amazonu, va\u0161e pono\u017eky se nejprve v\u016fbec neobjev\u00ed, ale m\u00edsto toho se zobraz\u00ed pono\u017eky konkurence \u2013 jin\u00fdch prodejc\u016f priv\u00e1tn\u00ed zna\u010dky, kte\u0159\u00ed nab\u00edzej\u00ed podobn\u00fd produkt. K tomu se p\u0159id\u00e1v\u00e1, \u017ee tito prodejci nastavili sv\u00e9 listingy za cenu o 15 % ni\u017e\u0161\u00ed. P\u0159esn\u011b to je v tomto p\u0159\u00edpad\u011b rozhoduj\u00edc\u00ed faktor.<\/p>\n\t

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\n\t\tNyn\u00ed zkontrolujte v\u00fdkonnost Repricer!\t<\/p>\n\n

SELLERLOGIC Repricer<\/p><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t

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Chcete otestovat SELLERLOGIC Repricer?<\/strong><\/p>

P\u0159esv\u011bd\u010dte se v bezpe\u010dn\u00e9m demo prost\u0159ed\u00ed o na\u0161em n\u00e1stroji \u2013 nez\u00e1vazn\u011b a zdarma. Nem\u00e1te co ztratit! Otestujte funkce a vlastnosti SELLERLOGIC Repricer v testovac\u00edm prost\u0159ed\u00ed \u2013 ani\u017e byste museli spojovat sv\u016fj \u00fa\u010det Amazon.<\/p>

P.S.: 14denn\u00ed zku\u0161ebn\u00ed obdob\u00ed m\u00e1te k dispozici i po registraci!<\/p>

Spustit demo nyn\u00ed<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n

Relevance ceny produktu nad Buy Box<\/h2>

Amazon je jako jedno z nejv\u00edce z\u00e1kaznicky orientovan\u00fdch spole\u010dnost\u00ed na sv\u011bt\u011b samoz\u0159ejm\u011b zam\u011b\u0159eno na to, aby byly ceny produkt\u016f na jejich platform\u011b co nejkonkurenceschopn\u011bj\u0161\u00ed. To tak\u00e9 znamen\u00e1, \u017ee prodejci, kte\u0159\u00ed prod\u00e1vaj\u00ed za konkurenceschopn\u00e9 ceny a jejich\u017e cenotvorba je flexibiln\u00ed, jsou odm\u011b\u0148ov\u00e1ni v\u011bt\u0161\u00ed viditelnost\u00ed na platform\u011b a odpov\u00eddaj\u00edc\u00edm vy\u0161\u0161\u00edm hodnocen\u00edm.<\/p>

Na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed hraje cena stejn\u011b velkou roli jako na str\u00e1nce s podrobnostmi o produktu. U\u017e jen vizu\u00e1ln\u011b jsou ceny na str\u00e1nk\u00e1ch s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed z\u00e1m\u011brn\u011b prominentn\u011b zobrazeny a upoutaj\u00ed pozornost z\u00e1kazn\u00edk\u016f a z\u00e1kaznic je\u0161t\u011b p\u0159edt\u00edm, ne\u017e si v\u016fbec p\u0159e\u010dtou listing.<\/p>

\"Sn\u00edmek<\/figure>

Stru\u010dn\u011b \u0159e\u010deno: N\u00e1kupn\u00ed rozhodnut\u00ed z\u00e1kazn\u00edk\u016f a z\u00e1kaznic Amazonu siln\u011b z\u00e1vis\u00ed na cen\u011b produktu. Samoz\u0159ejm\u011b existuj\u00ed n\u011bkte\u0159\u00ed prodejci, kte\u0159\u00ed mohou ur\u010dovat ceny \u010dist\u011b podle po\u017eadovan\u00e9 mar\u017ee a popt\u00e1vky d\u00edky konkurenceschopnosti sv\u00fdch produkt\u016f. V\u011bt\u0161ina v\u0161ak stanovuje sv\u00e9 ceny tak\u00e9 na z\u00e1klad\u011b konkurence. T\u00edm se zaji\u0161\u0165uje, \u017ee cena produktu z\u016fst\u00e1v\u00e1 atraktivn\u00ed, co\u017e zvy\u0161uje prodeje a t\u00edm i hodnocen\u00ed ve vyhled\u00e1v\u00e1n\u00ed na Amazonu.<\/p>

V uveden\u00e9m p\u0159\u00edkladu by jednou z n\u011bkolika c\u00edlen\u00fdch strategi\u00ed bylo p\u0159izp\u016fsoben\u00ed ceny ji\u017e zaveden\u00fdm produkt\u016fm, tedy sn\u00ed\u017een\u00ed ceny o 15 %. T\u00edm to v\u0161ak nekon\u010d\u00ed. V\u0161ichni v\u00edme, \u017ee Amazon je jednou z nejdynami\u010dt\u011bj\u0161\u00edch e-commerce platforem na sv\u011bt\u011b a to se tak\u00e9 odr\u00e1\u017e\u00ed v cenotvorb\u011b produkt\u016f. Kdo tedy chce \u00fasp\u011b\u0161n\u011b prod\u00e1vat, mus\u00ed b\u00fdt v obraze. To plat\u00ed pro prodejce priv\u00e1tn\u00ed zna\u010dky stejn\u011b jako pro prodejce obchodn\u00edho zbo\u017e\u00ed.<\/p>

\u0158e\u0161en\u00ed SELLERLOGIC<\/h2>

Produktov\u00e1 strategie nap\u0159\u00ed\u010d SELLERLOGIC v\u00e1m umo\u017e\u0148uje porovnat vybran\u00fd produkt a\u017e s 20 podobn\u00fdmi konkuren\u010dn\u00edmi produkty a p\u0159izp\u016fsobit cenu podle toho. Mus\u00edte pouze prov\u00e9st n\u00e1sleduj\u00edc\u00ed kroky.<\/p>

  1. V Repricer p\u0159ejd\u011bte na \u201eMoje produkty\u201c<\/li>
  2. Vyberte produkt, na kter\u00fd se m\u00e1 aplikovat strategie nap\u0159\u00ed\u010d produkty<\/li>
  3. Na z\u00e1klad\u011b ASIN ur\u010dit, kter\u00e9 produkty maj\u00ed b\u00fdt pou\u017eity k porovn\u00e1n\u00ed.<\/li>
  4. Zadejte, jak\u00e9 cenov\u00e9 rozd\u00edly by m\u011bly m\u00edt ulo\u017een\u00e9 produkty v\u016f\u010di va\u0161im produkt\u016fm. Nezapome\u0148te zde pou\u017e\u00edt minusov\u00e9 znam\u00e9nko, pokud chcete prod\u00e1vat levn\u011bji (nap\u0159. \u201e-0,5″, pokud chcete prod\u00e1vat o 50 cent\u016f levn\u011bji ne\u017e konkurence).<\/li><\/ol><\/div>
    \"Repricing<\/a>
    Vyberte produkt, na kter\u00fd se m\u00e1 aplikovat strategie nap\u0159\u00ed\u010d produkty.<\/figcaption><\/figure>
    \"Repricing<\/a>
    Na z\u00e1klad\u011b ASIN ur\u010dit, kter\u00e9 produkty maj\u00ed b\u00fdt pou\u017eity k porovn\u00e1n\u00ed.<\/figcaption><\/figure>
    \"Repricing<\/a>
    Zadejte cenov\u00e9 rozd\u00edly v\u016f\u010di konkuren\u010dn\u00edmu produktu. V tomto p\u0159\u00edpad\u011b po\u017eadujete o 50 cent\u016f v\u00edce ne\u017e konkurence.<\/figcaption><\/figure>

    Nastaven\u00ed lze v r\u00e1mci strategie je\u0161t\u011b v\u00edce p\u0159izp\u016fsobit va\u0161im p\u0159\u00e1n\u00edm, nap\u0159\u00edklad m\u016f\u017eete jin\u00e9 prodejce za\u0159adit na \u010dernou nebo b\u00edlou listinu, nebo si vybrat, zda maj\u00ed b\u00fdt zahrnuti pouze prodejci FBA nebo FBM. O t\u011bchto mo\u017enostech se dozv\u00edte v\u00edce v n\u00ed\u017ee uveden\u00e9m videu.<\/p>

    Automatizovan\u00e1 optimalizace cen p\u0159in\u00e1\u0161\u00ed pro v\u00e1s dal\u0161\u00ed v\u00fdhody: Aplikace strategie nap\u0159\u00ed\u010d produkty zaji\u0161\u0165uje, \u017ee va\u0161e cenotvorba z\u016fst\u00e1v\u00e1 co nejatraktivn\u011bj\u0161\u00ed, a z\u00e1rove\u0148 zabra\u0148uje p\u0159\u00edli\u0161 n\u00edzk\u00e9mu ocen\u011bn\u00ed a s t\u00edm spojen\u00fdm ztr\u00e1t\u00e1m mar\u017ee. Proto se Repricer od SELLERLOGIC v\u017edy pohybuje v r\u00e1mci v\u00e1mi stanoven\u00fdch minim\u00e1ln\u00edch a maxim\u00e1ln\u00edch cen. Automatick\u00e9 v\u00fdpo\u010dty cen na z\u00e1klad\u011b va\u0161ich n\u00e1klad\u016f jsou tak\u00e9 mo\u017en\u00e9. T\u00edmto zp\u016fsobem si udr\u017eujete svou ziskovost t\u00edm nejjednodu\u0161\u0161\u00edm zp\u016fsobem!<\/p>

    V tomto \u010dl\u00e1nku je zam\u011b\u0159ena na vyu\u017eit\u00ed strategie nap\u0159\u00ed\u010d produkty pro prodejce priv\u00e1tn\u00edch zna\u010dek, p\u0159i\u010dem\u017e tato strategie m\u016f\u017ee b\u00fdt tak\u00e9 pou\u017eita pro prodejce obchodn\u00edho zbo\u017e\u00ed.<\/p>

    P\u0159\u00edklad z praxe: Prod\u00e1v\u00e1te sportovn\u00ed pono\u017eky firmy Adidas jako obchodn\u00ed zbo\u017e\u00ed a v\u0161imnete si dal\u0161\u00edho prodejce, kter\u00fd prod\u00e1v\u00e1 podobn\u00e9 pono\u017eky firmy Snocks p\u0159es Amazon a d\u00edky sv\u00e9 dynamick\u00e9 a konkurenceschopn\u00e9 cen\u011b to d\u011bl\u00e1 velmi \u00fasp\u011b\u0161n\u011b. S pomoc\u00ed strategie nap\u0159\u00ed\u010d produkty od SELLERLOGIC se m\u016f\u017eete p\u0159izp\u016fsobit cenov\u00e9 strategii konkurenta a t\u00edm tak\u00e9 dos\u00e1hnout vy\u0161\u0161\u00edch prodej\u016f.<\/p>

    Podrobn\u00fd pohled na fungov\u00e1n\u00ed a v\u00fdhody strategie repricingu nap\u0159\u00ed\u010d produkty z\u00edsk\u00e1te zde:<\/p>

    \n

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    Foto: \u00a9 Renars2014 \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    SELLERLOGIC se neust\u00e1le sna\u017e\u00ed vytv\u00e1\u0159et vynikaj\u00edc\u00ed produkty, kter\u00e9 umo\u017e\u0148uj\u00ed prodejc\u016fm a prodejkyn\u00edm na Amazonu prod\u00e1vat l\u00e9pe a ekonomicky udr\u017eiteln\u011bji. Vytv\u00e1\u0159en\u00ed nov\u00fdch a zlep\u0161ov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch produkt\u016f je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed t\u011bchto snah. Roz\u0161\u00ed\u0159en\u00ed Repricer o strategii nap\u0159\u00ed\u010d produkty je pro obchodn\u00edky v\u0161ech typ\u016f obohacen\u00edm. Zejm\u00e9na kdy\u017e se prod\u00e1vaj\u00ed produkty priv\u00e1tn\u00ed zna\u010dky \u2013 kter\u00e9 obvykle nab\u00edz\u00ed pouze jeden<\/p>\n","protected":false},"author":6,"featured_media":24163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[918,930],"tags":[],"class_list":["post-108429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-na-vlastni-ucet","category-nastroje-pro-prodejce-na-amazonu"],"yoast_head":"\nZiskov\u011b vyu\u017e\u00edvat strategii nap\u0159\u00ed\u010d produkty<\/title>\n<meta name=\"description\" content=\"Ti, kte\u0159\u00ed cht\u011bj\u00ed vyniknout nad konkurenc\u00ed na z\u00e1klad\u011b ASIN, pot\u0159ebuj\u00ed strategii nap\u0159\u00ed\u010d produkty od SELLERLOGIC. 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