{"id":108441,"date":"2025-01-13T09:38:44","date_gmt":"2025-01-13T09:38:44","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/"},"modified":"2025-01-13T09:38:44","modified_gmt":"2025-01-13T09:38:44","slug":"amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/","title":{"rendered":"Amazon Transparency Program 2025 &#8211; Jak Amazon bojuje proti pir\u00e1tstv\u00ed produkt\u016f"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-330031-identifier\">Jasn\u00e1 vize \u2013 Pro\u010d Amazon Transparency Program existuje<\/h2><p class=\"theme-wp-block gb-responsive-724664-identifier\">Zpr\u00e1va <a href=\"https:\/\/www.oecd.org\/en\/publications\/trends-in-trade-in-counterfeit-and-pirated-goods_g2g9f533-en.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OECD<\/a> z p\u0159ed n\u011bkolika let analyzuje mno\u017estv\u00ed pad\u011blan\u00fdch a pir\u00e1tsk\u00fdch produkt\u016f v glob\u00e1ln\u00edm obchod\u011b, odhaduje objem na 509 miliard USD (3,3 % sv\u011btov\u00e9ho obchodu) v roce 2016, co\u017e je n\u00e1r\u016fst z 2,5 % v roce 2013. Zd\u016fraz\u0148uje v\u00fdznamn\u00e1 rizika pro du\u0161evn\u00ed vlastnictv\u00ed, p\u0159i\u010dem\u017e \u010c\u00edna a Hongkong jsou hlavn\u00edmi p\u016fvody, a podtrhuje pot\u0159ebu koordinovan\u00e9 politiky a vym\u00e1h\u00e1n\u00ed. Amazon Transparency Program je p\u0159\u00edkladem tohoto druhu vym\u00e1h\u00e1n\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-625344-identifier\">V roce 2020 Amazon vy\u0159adil a zni\u010dil 2 miliony pad\u011blan\u00fdch produkt\u016f ze sv\u00e9ho skladu. Dal\u0161\u00edch 10 miliard produkt\u016f bylo zablokov\u00e1no nebo nebylo v\u016fbec za\u0159azeno do sortimentu. Podle Amazonu je na prevenci podvod\u016f nasazeno p\u0159ibli\u017en\u011b 700 milion\u016f dolar\u016f a 10 000 zam\u011bstnanc\u016f. Prim\u00e1rn\u011b se Amazon spol\u00e9h\u00e1 na um\u011blou inteligenci a dal\u0161\u00ed technick\u00e9 n\u00e1stroje. To m\u00e1 za c\u00edl detekovat pad\u011blan\u00e9 tituly a odstranit je z obchodu. V roce 2021 se do programu zapojilo p\u0159ibli\u017en\u011b 15 000 v\u00fdrobc\u016f zna\u010dek a vyu\u017eilo jeho v\u00fdhod. (<a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/e-commerce-das-milliarden-problem-wie-amazons-fahnder-gegen-produktfaelscher-kaempfen\/27709836.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zdroj<\/a>)<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-535119-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140312\/Christoph-Nolte-Logo.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Toto je p\u0159\u00edsp\u011bvek od<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Nolte Digital<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Spole\u010dn\u011b najdeme va\u0161e optim\u00e1ln\u00ed strategie online marketingu. P\u0159i tom zohled\u0148ujeme nejd\u016fle\u017eit\u011bj\u0161\u00ed kan\u00e1ly z pohledu poradensk\u00e9 spole\u010dnosti v oblasti online marketingu a poradensk\u00e9 spole\u010dnosti v oblasti e-commerce. Realizaci prov\u00e1d\u00edme my nebo jedna z na\u0161ich vybran\u00fdch partnersk\u00fdch agentur z r\u016fzn\u00fdch obor\u016f. Pro v\u00e1\u0161 \u00fasp\u011bch spolupracujeme se zku\u0161en\u00fdmi profesion\u00e1ly z oblasti eCommerce, marketingu, financov\u00e1n\u00ed a technologi\u00ed. Od startup\u016f po mal\u00e9 nebo st\u0159edn\u00ed podniky (SME) a\u017e po velk\u00e9 korporace, my a na\u0161i partne\u0159i v\u00e1s budeme prov\u00e1zet ve va\u0161em v\u00fdvojov\u00e9m a optimaliza\u010dn\u00edm procesu. Kontakt na <a href=\"https:\/\/nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">https:\/\/nolte-digital.de\/<\/a>.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-933522-identifier\">Ot\u00e1zkou je, zda je pad\u011bl\u00e1n\u00ed velk\u00fdm probl\u00e9mem. Pod\u00edvejme se nap\u0159\u00edklad na N\u011bmecko. Odpov\u011b\u010f poskytuje zpr\u00e1va n\u011bmeck\u00fdch cel z roku 2021. V roce 2021 bylo n\u011bmeck\u00fdmi celn\u00edmi org\u00e1ny zabaveno 18 milion\u016f \u010dl\u00e1nk\u016f. To odpov\u00edd\u00e1 hodnot\u011b 315 milion\u016f \u20ac. T\u0159ikr\u00e1t v\u00edce polo\u017eek bylo zabaveno v roce 2021 ne\u017e v roce 2019 a zabaven\u00e1 hodnota zbo\u017e\u00ed vzrostla o 40 % od roku 2019 do roku 2021. Zpr\u00e1va cel uv\u00e1d\u00ed, \u017ee v\u00edce ne\u017e polovina pad\u011blan\u00fdch polo\u017eek poch\u00e1z\u00ed z \u010c\u00ednsk\u00e9 lidov\u00e9 republiky.<\/p><p class=\"theme-wp-block gb-responsive-693900-identifier\">P\u0159edchoz\u00ed \u010d\u00e1st uk\u00e1zala, \u017ee pir\u00e1tstv\u00ed produkt\u016f a pad\u011blan\u00e9 zbo\u017e\u00ed jsou n\u00e1kladov\u00fdm faktorem, kter\u00fd nelze podce\u0148ovat. N\u00e1sleduj\u00edc\u00ed \u010d\u00e1st popisuje, jak se \u0159e\u0161en\u00ed Amazonu sna\u017e\u00ed uchopit tento probl\u00e9m. Co je Transparency Program a jak se pou\u017e\u00edv\u00e1, bude podrobn\u011bji vysv\u011btleno n\u00ed\u017ee.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-610554-identifier\"><strong>Odpov\u011b\u010f Amazonu na pir\u00e1tstv\u00ed produkt\u016f a pad\u011blan\u00e9 zbo\u017e\u00ed<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-369102-identifier\">Pro koho je Transparency Program na Amazonu vhodn\u00fd? Jeliko\u017e se program t\u00fdk\u00e1 ochrany ochrann\u00fdch zn\u00e1mek, je program prim\u00e1rn\u011b ur\u010den k podpo\u0159e spole\u010dnost\u00ed, kter\u00e9 maj\u00ed registrovan\u00e9 ochrann\u00e9 zn\u00e1mky u Amazonu (Amazon Brand Registry). Jak\u00fdkoli v\u00fdrobce nebo vlastn\u00edk zna\u010dky m\u016f\u017ee b\u00fdt ovlivn\u011bn pir\u00e1tstv\u00edm produkt\u016f. Do jak\u00e9 m\u00edry je spole\u010dnost ovlivn\u011bna pad\u011blan\u00fdmi produkty, je obt\u00ed\u017en\u00e9 posoudit. A je\u0161t\u011b v\u00edce, v\u011bt\u0161ina spole\u010dnost\u00ed si nen\u00ed v\u011bdoma rozsahu, v jak\u00e9m pir\u00e1tstv\u00ed produkt\u016f existuje. Velk\u00e9 spole\u010dnosti maj\u00ed vlastn\u00ed odd\u011blen\u00ed, kter\u00e1 se zab\u00fdvaj\u00ed pouze pir\u00e1tstv\u00edm produkt\u016f. Pro men\u0161\u00ed spole\u010dnosti je v\u0161ak takov\u00e9 velk\u00e9 \u00fasil\u00ed neekonomick\u00e9 a proto nemo\u017en\u00e9. Pro spole\u010dnosti, kter\u00e9 nemaj\u00ed vlastn\u00ed pr\u00e1vn\u00ed odd\u011blen\u00ed, ale registrovaly sv\u00e9 vlastn\u00ed ochrann\u00e9 zn\u00e1mky u Amazonu, je Transparency Program velkou pomoc\u00ed p\u0159i podnik\u00e1n\u00ed proti pad\u011blan\u00e9mu zbo\u017e\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-753878-identifier\">Krom\u011b finan\u010dn\u00ed \u0161kody jsou fale\u0161n\u00e9 hodnocen\u00ed a recenze ud\u011blov\u00e1ny doty\u010dn\u00e9mu produktu. V d\u016fsledku toho produkty z\u00edsk\u00e1vaj\u00ed negativn\u00ed hodnocen\u00ed, i kdy\u017e byly hodnoceny pad\u011blan\u00e9 produkty. To v\u0161ak z\u00e1kazn\u00edkovi nen\u00ed z\u0159ejm\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-767170-identifier\">Amazon Transparency Program je v sou\u010dasnosti (2025) k dispozici v n\u00e1sleduj\u00edc\u00edch zem\u00edch:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-947595-identifier\"><li class=\"theme-wp-block gb-responsive-416214-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Spojen\u00e9 st\u00e1ty americk\u00e9<\/li><li class=\"theme-wp-block gb-responsive-756454-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kanada<\/li><li class=\"theme-wp-block gb-responsive-950062-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">N\u011bmecko<\/li><li class=\"theme-wp-block gb-responsive-817452-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Francie<\/li><li class=\"theme-wp-block gb-responsive-691576-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">It\u00e1lie<\/li><li class=\"theme-wp-block gb-responsive-121395-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0160pan\u011blsko<\/li><li class=\"theme-wp-block gb-responsive-944772-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Austr\u00e1lie<\/li><li class=\"theme-wp-block gb-responsive-986915-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Japonsko<\/li><li class=\"theme-wp-block gb-responsive-916349-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Indie<\/li><li class=\"theme-wp-block gb-responsive-834568-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Spojen\u00e9 kr\u00e1lovstv\u00ed<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193174-identifier\">Pouze z\u00e1kazn\u00edci z zem\u00ed, kde je program k dispozici, jej mohou pou\u017e\u00edvat.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-110113-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140438\/a-hijacking-amazon-prime-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"a hijacking amazon prime\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">Amazon Hijacking: How to Protect Your Business<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Nen\u00ed t\u0159eba \u0159\u00edkat, \u017ee Amazon je obrovsk\u00fd a neust\u00e1le se m\u011bn\u00edc\u00ed trh, kter\u00fd umo\u017e\u0148uje prodejc\u016fm vyu\u017e\u00edvat mnoho p\u0159\u00edle\u017eitost\u00ed v oblasti e-commerce. Ale ne ka\u017ed\u00fd hraje podle pravidel. Zjist\u011bte zde, co je hijacking seznamu a jak se proti n\u011bmu m\u016f\u017eete br\u00e1nit. V\u010detn\u011b na\u0161eho webin\u00e1\u0159e s pr\u00e1vn\u00edkem Davidem Millerem!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-361471-identifier\"><strong>QR k\u00f3d Transparency od Amazonu &#8211; Jak vypad\u00e1 pe\u010de\u0165 schv\u00e1len\u00ed?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-870606-identifier\">\u0158e\u0161en\u00ed, kter\u00e9 Amazon nab\u00edz\u00ed sv\u00fdm prodejc\u016fm FBA, je pe\u010de\u0165. Tato pe\u010de\u0165 je poskytov\u00e1na v\u00fdrobci nebo vlastn\u00edkovi zna\u010dky. Pe\u010de\u0165 je p\u0159i\u0159azena k ASIN. Speci\u00e1ln\u00ed vlastnost\u00ed t\u00e9to pe\u010deti je, \u017ee ka\u017ed\u00e1 m\u00e1 sv\u016fj vlastn\u00ed individu\u00e1ln\u00ed QR k\u00f3d. Tedy ka\u017ed\u00fd produkt m\u00e1 sv\u00e9 vlastn\u00ed ID. Kop\u00edrov\u00e1n\u00ed pe\u010deti tedy nen\u00ed mo\u017en\u00e9, proto\u017ee syst\u00e9m by rozpoznal, \u017ee je duplikov\u00e1na.<\/p><p class=\"theme-wp-block gb-responsive-914394-identifier\">Ka\u017ed\u00fd produkt schv\u00e1len\u00fd pro Transparency mus\u00ed m\u00edt svou vlastn\u00ed n\u00e1lepku s QR k\u00f3dem. QR k\u00f3d mus\u00ed b\u00fdt v\u00fdrazn\u011b zobrazen na vn\u011bj\u0161\u00edch obalech ka\u017ed\u00e9 jednotky produktu. QR k\u00f3d se tak\u00e9 naz\u00fdv\u00e1 2D \u010d\u00e1rov\u00fd k\u00f3d Transparency. N\u00e1lepku s QR k\u00f3dem lze rozpoznat podle speci\u00e1ln\u00edho symbolu Transparency (symbol T) a prodejce si m\u016f\u017ee vybrat ze t\u0159\u00ed design\u016f n\u00e1lepek. N\u00e1lepky se m\u00edrn\u011b li\u0161\u00ed. Na v\u0161ech n\u00e1lepk\u00e1ch je v\u0161ak opakuj\u00edc\u00ed se vzor. QR k\u00f3d je zobrazen za symbolem T. Symbol Transparency je obvykle v modr\u00e9m t\u00f3nu. Ve v\u00fdchoz\u00edm nastaven\u00ed je \u010dtvercov\u00fd QR k\u00f3d ti\u0161t\u011bn \u010dernob\u00edle. N\u00e1lepky s QR k\u00f3dy jsou v n\u00e1sleduj\u00edc\u00edm textu ozna\u010dov\u00e1ny jako n\u00e1lepky. To je tak\u00e9 aktu\u00e1ln\u00ed n\u00e1zev Amazonu pro tyto n\u00e1lepky.<\/p><p class=\"theme-wp-block gb-responsive-771286-identifier\">QR k\u00f3dy (n\u00e1lepky) jsou k dispozici v r\u016fzn\u00fdch velikostech:<\/p><p class=\"theme-wp-block gb-responsive-696832-identifier\">&#8211; N\u00e1lepka 1 &#8211; velikost: 2,8 x 2,8 cm<\/p><p class=\"theme-wp-block gb-responsive-199363-identifier\">&#8211; N\u00e1lepka 2 &#8211; velikost: 4,5 x 2 cm<\/p><p class=\"theme-wp-block gb-responsive-653216-identifier\">&#8211; N\u00e1lepka 3 &#8211; velikost: 3,5 x 3,5 cm<\/p><p class=\"theme-wp-block gb-responsive-345638-identifier\">Transparency k\u00f3d je alfanumerick\u00e1 hodnota, kter\u00e1 m\u00e1 bu\u010f 26 \u010d\u00edslic, za\u010d\u00ednaj\u00edc\u00ed na AZ nebo ZA (co\u017e \u010din\u00ed celkem 29 \u010d\u00edslic, proto\u017ee p\u0159edpona AZ\/ZA je odd\u011blena od \u010destn\u00e9ho ozna\u010den\u00ed dvojte\u010dkou), nebo 38 \u010d\u00edslic SGTIN. (<a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G202008510?language=de_DE&amp;ref=efph_G202008510_cont_G201100910\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zdroj<\/a>)<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-412867-identifier\"><strong>Transparency n\u00e1lepky &#8211; Jak funguje ochrana zna\u010dky Amazon?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-791649-identifier\">N\u00e1lepky lze objednat od <a href=\"https:\/\/www.finelinetech.com\/transparency-by-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fineline Tech<\/a>. V budoucnu bude symbol Transparency tak\u00e9 zobrazen v online obchod\u011b Amazon, pokud se jedn\u00e1 o produkt Transparency. Bude tedy mo\u017en\u00e9 p\u0159\u00edmo na platform\u011b Amazon vid\u011bt, zda je produkt origin\u00e1ln\u00ed. Symbol T s textem \u201eOv\u011b\u0159eno Transparency\u201c bude zobrazen. Dal\u0161\u00ed informace o produktu jsou nab\u00edzeny prost\u0159ednictv\u00edm \u201eZjistit v\u00edce\u201c.<\/p><p class=\"theme-wp-block gb-responsive-224445-identifier\">N\u00e1lepky lze z\u00edskat r\u016fzn\u00fdmi zp\u016fsoby. Na jedn\u00e9 stran\u011b lze objednat odpov\u00eddaj\u00edc\u00ed mno\u017estv\u00ed n\u00e1lepek od poskytovatele slu\u017eeb, kter\u00e9 jsou pot\u00e9 zasl\u00e1ny jako n\u00e1lepky. Dal\u0161\u00ed mo\u017enost\u00ed je vytisknout si n\u00e1lepky sami. K tomu lze objednat samolepic\u00ed archy n\u00e1lepek od Amazonu nebo poskytovatele slu\u017eeb, kter\u00e9 maj\u00ed odpov\u00eddaj\u00edc\u00ed symbol T na n\u00e1lepce. QR k\u00f3d je pot\u00e9 ti\u0161t\u011bn na archy podle pot\u0159eby. Jeliko\u017e je ka\u017ed\u00fd QR k\u00f3d individu\u00e1ln\u00ed, je zde tak\u00e9 zaji\u0161t\u011bna dal\u0161\u00ed bezpe\u010dnost.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-541810-identifier\"><strong>Amazon FBA doprava &#8211; Jak je ka\u017ed\u00e1 polo\u017eka kontrolov\u00e1na na autenticitu<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-618175-identifier\">Ka\u017ed\u00e1 polo\u017eka, a\u0165 u\u017e je prod\u00e1v\u00e1na na Amazonu nebo ve vlastn\u00edm online obchod\u011b, pot\u0159ebuje tuto n\u00e1lepku. T\u00edmto zp\u016fsobem lze zajistit b\u011bhem cel\u00e9ho prodejn\u00edho procesu, \u017ee se jedn\u00e1 o origin\u00e1ln\u00ed produkt. P\u0159i dod\u00e1vk\u00e1ch Amazon skenuje polo\u017eku a kontroluje, zda se jedn\u00e1 o produkt Transparency. Nejd\u00e9le p\u0159i odesl\u00e1n\u00ed polo\u017eky Amazon skenuje ka\u017ed\u00fd Transparency k\u00f3d a kontroluje jeho autenticitu. Jak produkty Amazon, tak produkty od prodejn\u00edch partner\u016f jsou skenov\u00e1ny a kontrolov\u00e1ny. Jeliko\u017e Amazon automaticky kontroluje v\u0161echny polo\u017eky ve sv\u00e9m procesu dopravy, je zaji\u0161t\u011bna vysok\u00e1 \u00farove\u0148 bezpe\u010dnosti. Krom\u011b Amazonu prob\u00edh\u00e1 tak\u00e9 kontrola pro prodejce, kte\u0159\u00ed prov\u00e1d\u011bj\u00ed dopravu sami. V tomto p\u0159\u00edpad\u011b Amazon zaji\u0161\u0165uje n\u00e1hodnou kontrolu. T\u00edmto zp\u016fsobem mohou b\u00fdt dal\u0161\u00ed polo\u017eky zkontrolov\u00e1ny Amazonem a to m\u016f\u017ee b\u00fdt provedeno u v\u0161ech prodejc\u016f. Kompletn\u00ed kontrola u v\u0161ech obchodn\u00edk\u016f v\u0161ak nen\u00ed mo\u017en\u00e1, proto\u017ee je p\u0159\u00edli\u0161 mnoho produkt\u016f a prodejc\u016f.<\/p><p class=\"theme-wp-block gb-responsive-15619-identifier\">Pokud jsou na Amazonu nalezeny neautentick\u00e9 produkty, jsou vy\u0159azeny a zpracov\u00e1ny odd\u011blen\u011b. N\u00e1sleduje op\u011btovn\u00e9 prozkoum\u00e1n\u00ed nalezen\u00e9 polo\u017eky. Pokud se jedn\u00e1 o pad\u011blanou polo\u017eku, bude tato polo\u017eka zabavena Amazonem a pozd\u011bji zni\u010dena. Po nalezen\u00ed pad\u011blan\u00e9 polo\u017eky bude blokov\u00e1no za\u0159azen\u00ed polo\u017eky na Amazon Seller, aby se zabr\u00e1nilo budouc\u00edmu ob\u011bhu pad\u011blan\u00fdch produkt\u016f. Pokud k tomu dojde v\u00edce ne\u017e jednou, bude prodejce Amazonu varov\u00e1n a potrest\u00e1n Amazonem. To m\u016f\u017ee v\u00e9st k zablokov\u00e1n\u00ed cel\u00e9ho \u00fa\u010dtu Amazon Seller.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-279686-identifier layout-ba\">\n\n\t\t<div class=\"text-banner-cta text-banner-ba-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tObjevte sv\u016fj r\u016fstov\u00fd potenci\u00e1l\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tProd\u00e1v\u00e1te se ziskem? Udr\u017eujte svou ziskovost s SELLERLOGIC Business Analytics pro Amazon. Nyn\u00ed 14 dn\u00ed testujte.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/mr\/business-analytics-tool-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\tZjistit v\u00edce\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-363652-identifier\"><strong>Marketing zna\u010dky &#8211; Z\u00e1kazn\u00edci Amazonu si mohou sami zkontrolovat va\u0161e polo\u017eky a z\u00edskat informace<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-749969-identifier\">Krom\u011b Amazonu a prodejc\u016f, kte\u0159\u00ed prov\u00e1d\u011bj\u00ed dopravu sami, si z\u00e1kazn\u00edci mohou tak\u00e9 zjistit, zda se jedn\u00e1 o origin\u00e1ln\u00ed produkt. To d\u00e1v\u00e1 kupuj\u00edc\u00edm p\u0159\u00edle\u017eitost zkontrolovat pe\u010de\u0165 schv\u00e1len\u00ed sami a zajistit, \u017ee se jedn\u00e1 o skute\u010dn\u00fd produkt. Je nutn\u00e9, aby si z\u00e1kazn\u00edci st\u00e1hli aplikaci Transparency pro iOS od Apple z App Store nebo pro Android z Google Playstore. S aplikac\u00ed lze skenovat QR k\u00f3d a prov\u00e9st kontrolu naskenovan\u00e9 n\u00e1lepky. Po kontrole z\u00e1kazn\u00edk obdr\u017e\u00ed zelenou fajfku pro origin\u00e1ln\u00ed produkt. To z\u00e1kazn\u00edkovi d\u00e1v\u00e1 najevo, \u017ee se nejedn\u00e1 o pad\u011blanou polo\u017eku. V p\u0159\u00edpad\u011b pad\u011blan\u00e9 polo\u017eky se zobraz\u00ed \u010derven\u00fd k\u0159\u00ed\u017e. Pak si z\u00e1kazn\u00edk m\u016f\u017ee b\u00fdt jist\u00fd, \u017ee se nejedn\u00e1 o origin\u00e1ln\u00ed polo\u017eku. M\u00e1 pot\u00e9 mo\u017enost informovat Amazon a vr\u00e1tit polo\u017eku.<\/p><p class=\"theme-wp-block gb-responsive-581751-identifier\">Krom\u011b aspektu vyh\u00fdb\u00e1n\u00ed se pad\u011blan\u00fdm polo\u017ek\u00e1m existuje tak\u00e9 mo\u017enost komunikovat informace o vlastn\u00ed zna\u010dce z\u00e1kazn\u00edk\u016fm. Tento tzv. &#8220;marketing zna\u010dky&#8221; pom\u00e1h\u00e1 zna\u010dce st\u00e1t se zn\u00e1m\u011bj\u0161\u00ed. Po naskenov\u00e1n\u00ed QR k\u00f3du mohou b\u00fdt zobrazeny dal\u0161\u00ed informace o produktu nebo zna\u010dce. R\u016fzn\u00e9 detaily o produktu jsou zde p\u0159edstaviteln\u00e9. Nap\u0159\u00edklad mohou b\u00fdt poskytnuty obecn\u00e9 informace o produktu. To by mohly b\u00fdt ingredience, materi\u00e1ly nebo alergeny. K obecn\u00fdm informac\u00edm o produktu mohou b\u00fdt ulo\u017eeny informace o jednotliv\u00e9 polo\u017ece. M\u00edsto v\u00fdroby nebo datum v\u00fdroby by bylo p\u0159edstaviteln\u00e9.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-516877-identifier\"><strong>N\u00e1klady na Amazon Transparency &#8211; Stoj\u00ed \u00fasil\u00ed za to?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-328504-identifier\">Krom\u011b \u010dist\u011b finan\u010dn\u00edch n\u00e1klad\u016f je d\u016fle\u017eit\u00fdm faktorem tak\u00e9 \u010das pot\u0159ebn\u00fd pro program Amazon Transparency. Jeliko\u017e lze finan\u010dn\u00ed n\u00e1klady vypo\u010d\u00edtat na z\u00e1klad\u011b jedn\u00e9 n\u00e1lepky, je \u00fasil\u00ed relativn\u011b snadn\u00e9 odhadnout. Situace je jin\u00e1 u nezbytn\u00fdch krok\u016f, kter\u00e9 je t\u0159eba prov\u00e9st, a omezen\u00ed, kter\u00e1 z toho vypl\u00fdvaj\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-923121-identifier\">Aby syst\u00e9m fungoval, je nutn\u00e9 prov\u00e9st n\u011bkolik krok\u016f, kter\u00e9 je t\u0159eba vz\u00edt v \u00favahu. Pokud byla pro produkt vytvo\u0159ena pe\u010de\u0165, budou akceptov\u00e1ny pouze produkty s touto pe\u010det\u00ed. Od tohoto okam\u017eiku je tedy pe\u010de\u0165 v\u017edy nezbytn\u00e1. N\u00e1lepka (pe\u010de\u0165) mus\u00ed b\u00fdt um\u00edst\u011bna zven\u010d\u00ed na produktu, jasn\u011b viditeln\u011b. Mus\u00ed b\u00fdt na stejn\u00e9 stran\u011b jako \u010d\u00e1rov\u00fd k\u00f3d ASIN. V automatizovan\u00e9m procesu Amazonu je tak \u010d\u00e1rov\u00fd k\u00f3d polo\u017eky (ASIN) automaticky skenov\u00e1n a polo\u017eka je kontrolov\u00e1na na autenticitu. Pokud je pou\u017eit polybag nebo obal, mus\u00ed b\u00fdt n\u00e1lepka um\u00edst\u011bna na vn\u011bj\u0161\u00ed stran\u011b obalu.<\/p><p class=\"theme-wp-block gb-responsive-46139-identifier\">V p\u0159\u00edpad\u011b vr\u00e1cen\u00ed bez polybagu a bez transparency k\u00f3du ji\u017e nelze polo\u017eku za\u0159adit do skladu FBA. Polo\u017eka bude pot\u00e9 vr\u00e1cena prodejci. Prodejce mus\u00ed pot\u00e9 polo\u017eku znovu zabalit a aplikovat novou n\u00e1lepku. Pot\u00e9 m\u016f\u017ee b\u00fdt polo\u017eka odesl\u00e1na zp\u011bt do skladu Amazon FBA. Jak bylo zm\u00edn\u011bno v\u00fd\u0161e, v\u0161echny polo\u017eky, bez ohledu na prodejn\u00ed kan\u00e1l, mus\u00ed m\u00edt n\u00e1lepku Transparency. \u201eV\u0161echny prodejn\u00ed kan\u00e1ly\u201c v tomto p\u0159\u00edpad\u011b znamen\u00e1 ty, kter\u00e9 jsou krom\u011b <a href=\"\/cs\/blog\/selling-with-amazon-fba\/\">Amazon FBA<\/a>, vlastn\u00ed dopravy na prodeje Amazonu, vlastn\u00edho online obchodu nebo jin\u00e9 platformy. \u010cist\u011b finan\u010dn\u00ed n\u00e1klady jsou p\u0159ibli\u017en\u011b 1-5 cent\u016f za n\u00e1lepku.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-669566-identifier\"><strong>Z\u00e1v\u011br<\/strong> \u2013 Program Amazon Transparency v p\u0159ehledu<\/h2><p class=\"theme-wp-block gb-responsive-124266-identifier\">Amazon Transparency nab\u00edz\u00ed v\u00fdznamnou ochranu proti pad\u011blan\u00e9mu zbo\u017e\u00ed. Pad\u011blan\u00e9 produkty jsou automaticky detekov\u00e1ny Amazonem a odstran\u011bny z prodejn\u00edho procesu. Prodejci Amazonu, kte\u0159\u00ed uvedou pad\u011blan\u00e9 produkty do ob\u011bhu, maj\u00ed sv\u00e9 za\u0159azen\u00ed zablokov\u00e1no a \u2013 v p\u0159\u00edpad\u011b opakov\u00e1n\u00ed \u2013 dojde k zablokov\u00e1n\u00ed \u00fa\u010dtu na Amazonu. Negativn\u00edm hodnocen\u00edm produkt\u016f, kter\u00e1 jsou zalo\u017eena na pad\u011blan\u00e9m produktu, bude v budoucnu zabr\u00e1n\u011bno. Krom\u011b toho je marketing zna\u010dky d\u016fle\u017eit\u00fdm bodem. Produkt s n\u00e1lepkou Transparency se jev\u00ed jako kvalitn\u011bj\u0161\u00ed a vytv\u00e1\u0159\u00ed v\u011bt\u0161\u00ed d\u016fv\u011bru u z\u00e1kazn\u00edka. Krom\u011b toho jsou k dispozici informace o produktu t\u00fdkaj\u00edc\u00ed se n\u00e1lepky Transparency.<\/p><p class=\"theme-wp-block gb-responsive-532133-identifier\">Na druhou stranu je zde vy\u017eadov\u00e1no v\u00edce \u00fasil\u00ed. Krom\u011b finan\u010dn\u00edch n\u00e1klad\u016f mus\u00ed b\u00fdt n\u00e1lepky tak\u00e9 p\u0159ipevn\u011bny ke v\u0161em \u010dl\u00e1nk\u016fm. Vr\u00e1cen\u00ed, jejich\u017e obal byl otev\u0159en, mus\u00ed b\u00fdt znovu zabaleno v\u00fdrobcem. Nov\u00e9 n\u00e1lepky jsou v\u017edy nezbytn\u00e9 pro odpov\u00eddaj\u00edc\u00ed produkty. Jakmile je tento krok proveden, nen\u00ed pro Amazon stanovena mo\u017enost vr\u00e1tit se zp\u011bt.<\/p><p class=\"theme-wp-block gb-responsive-740850-identifier\">Je nutn\u00e9 zv\u00e1\u017eit \u00fasil\u00ed a p\u0159\u00ednos v\u016f\u010di sob\u011b navz\u00e1jem. Je d\u016fle\u017eit\u00e9 posoudit, zda jsou pad\u011blan\u00e9 produkty v ob\u011bhu a zda maj\u00ed relevantn\u00ed dopad na va\u0161e podnik\u00e1n\u00ed. D\u00e1le je nutn\u00e9 zkontrolovat, zda je marketing zna\u010dky relevantn\u00edm faktorem. Pokud bude v budoucnu logo Transparency zobrazeno na polo\u017ek\u00e1ch, m\u016f\u017ee to m\u00edt vliv na zv\u00fd\u0161en\u00ed prodeje. Tyto v\u00fdhody je t\u0159eba vyv\u00e1\u017eit se zv\u00fd\u0161en\u00fdm \u00fasil\u00edm. <br> R\u00e1di v\u00e1m porad\u00edme. Kontaktujte n\u00e1s na: <a href=\"https:\/\/www.nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">www.Nolte-digital.de<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-780289-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1736444789984\"><strong class=\"schema-faq-question\"><strong>Co je program Amazon Transparency?<\/strong><\/strong> <p class=\"schema-faq-answer\">Program Amazon Transparency je slu\u017eba pro serializaci produkt\u016f navr\u017een\u00e1 k boji proti pad\u011bl\u00e1n\u00ed a zaji\u0161t\u011bn\u00ed autenticity produkt\u016f. Pou\u017eit\u00edm jedine\u010dn\u00fdch, skenovateln\u00fdch k\u00f3d\u016f na ka\u017ed\u00e9 polo\u017ece umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm ov\u011b\u0159it, \u017ee dost\u00e1vaj\u00ed origin\u00e1ln\u00ed produkty. Tento program pom\u00e1h\u00e1 chr\u00e1nit integritu zna\u010dky, zvy\u0161uje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f a poskytuje cenn\u00e9 informace o dodavatelsk\u00e9m \u0159et\u011bzci.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736444808496\"><strong class=\"schema-faq-question\"><strong>Jak se mohu p\u0159ipojit k programu Amazon Transparency?<\/strong><\/strong> <p class=\"schema-faq-answer\">Chcete-li se p\u0159ipojit k programu Amazon Transparency, za\u010dn\u011bte registrac\u00ed sv\u00e9 zna\u010dky prost\u0159ednictv\u00edm Amazon Brand Registry. Jakmile budete registrov\u00e1ni, ode\u0161lete \u017e\u00e1dost prost\u0159ednictv\u00edm Amazon Seller nebo Vendor Central. Po schv\u00e1len\u00ed obdr\u017e\u00edte jedine\u010dn\u00e9 k\u00f3dy Transparency pro sv\u00e9 produkty. Aplikujte tyto k\u00f3dy na obaly sv\u00fdch produkt\u016f p\u0159ed odesl\u00e1n\u00edm a prodejem. To zaji\u0161\u0165uje, \u017ee va\u0161e produkty budou skenov\u00e1ny a ov\u011b\u0159ov\u00e1ny na autenticitu, \u010d\u00edm\u017e chr\u00e1n\u00edte svou zna\u010dku a zvy\u0161ujete d\u016fv\u011bru z\u00e1kazn\u00edk\u016f.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445098831\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 jsou v\u00fdhody p\u0159ipojen\u00ed k programu Amazon Transparency jako prodejce?<\/strong><\/strong> <p class=\"schema-faq-answer\">P\u0159ipojen\u00ed k programu Amazon Transparency p\u0159in\u00e1\u0161\u00ed prodejc\u016fm v\u00fdhody t\u00edm, \u017ee chr\u00e1n\u00ed integritu zna\u010dky prost\u0159ednictv\u00edm jedine\u010dn\u00fdch k\u00f3d\u016f, zvy\u0161uje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f ov\u011b\u0159enou autenticitu a poskytuje konkuren\u010dn\u00ed v\u00fdhodu. Prodejci z\u00edsk\u00e1vaj\u00ed podrobn\u00e9 informace o dodavatelsk\u00e9m \u0159et\u011bzci a u\u017e\u00edvaj\u00ed si bezprobl\u00e9movou integraci s platformou Amazon. To vede k vy\u0161\u0161\u00ed spokojenosti z\u00e1kazn\u00edk\u016f a loajalit\u011b, co\u017e zvy\u0161uje celkov\u00e9 prodeje.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445117089\"><strong class=\"schema-faq-question\"><strong>Kolik m\u011b bude program Amazon Transparency st\u00e1t?<\/strong><\/strong> <p class=\"schema-faq-answer\">N\u00e1klady na program Amazon Transparency se li\u0161\u00ed v z\u00e1vislosti na objemu k\u00f3d\u016f, kter\u00e9 pot\u0159ebujete. Obecn\u011b se pohybuj\u00ed od 0,01 do 0,05 USD za k\u00f3d, v z\u00e1vislosti na rozsahu. Dal\u0161\u00ed poplatky mohou b\u00fdt \u00fa\u010dtov\u00e1ny za specifick\u00e9 slu\u017eby nebo vy\u0161\u0161\u00ed objemy, proto je doporu\u010deno kontaktovat Amazon p\u0159\u00edmo pro p\u0159esnou nab\u00eddku p\u0159izp\u016fsobenou va\u0161im pot\u0159eb\u00e1m.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-427294-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed, jak se objevuj\u00ed: \u00a9 jdrv &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Jasn\u00e1 vize \u2013 Pro\u010d Amazon Transparency Program existuje Zpr\u00e1va OECD z p\u0159ed n\u011bkolika let analyzuje mno\u017estv\u00ed pad\u011blan\u00fdch a pir\u00e1tsk\u00fdch produkt\u016f v glob\u00e1ln\u00edm obchod\u011b, odhaduje objem na 509 miliard USD (3,3 % sv\u011btov\u00e9ho obchodu) v roce 2016, co\u017e je n\u00e1r\u016fst z 2,5 % v roce 2013. Zd\u016fraz\u0148uje v\u00fdznamn\u00e1 rizika pro du\u0161evn\u00ed vlastnictv\u00ed, p\u0159i\u010dem\u017e \u010c\u00edna a Hongkong<\/p>\n","protected":false},"author":3,"featured_media":77970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921,927],"tags":[],"class_list":["post-108441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu","category-tipy-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Program Amazon Transparency: Jak Amazon bojuje proti pir\u00e1tstv\u00ed produkt\u016f<\/title>\n<meta name=\"description\" content=\"Program Amazon Transparency: N\u00e1klady a proces, jak se chr\u00e1nit p\u0159ed pir\u00e1tstv\u00edm produkt\u016f. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736444789984\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736444789984\",\"name\":\"Co je program Amazon Transparency?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Program Amazon Transparency je slu\u017eba pro serializaci produkt\u016f navr\u017een\u00e1 k boji proti pad\u011bl\u00e1n\u00ed a zaji\u0161t\u011bn\u00ed autenticity produkt\u016f. Pou\u017eit\u00edm jedine\u010dn\u00fdch, skenovateln\u00fdch k\u00f3d\u016f na ka\u017ed\u00e9 polo\u017ece umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm ov\u011b\u0159it, \u017ee dost\u00e1vaj\u00ed origin\u00e1ln\u00ed produkty. Tento program pom\u00e1h\u00e1 chr\u00e1nit integritu zna\u010dky, zvy\u0161uje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f a poskytuje cenn\u00e9 informace o dodavatelsk\u00e9m \u0159et\u011bzci.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736444808496\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736444808496\",\"name\":\"Jak se mohu p\u0159ipojit k programu Amazon Transparency?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Chcete-li se p\u0159ipojit k programu Amazon Transparency, za\u010dn\u011bte registrac\u00ed sv\u00e9 zna\u010dky prost\u0159ednictv\u00edm Amazon Brand Registry. Jakmile budete registrov\u00e1ni, ode\u0161lete \u017e\u00e1dost prost\u0159ednictv\u00edm Amazon Seller nebo Vendor Central. Po schv\u00e1len\u00ed obdr\u017e\u00edte jedine\u010dn\u00e9 k\u00f3dy Transparency pro sv\u00e9 produkty. Aplikujte tyto k\u00f3dy na obaly sv\u00fdch produkt\u016f p\u0159ed odesl\u00e1n\u00edm a prodejem. To zaji\u0161\u0165uje, \u017ee va\u0161e produkty budou skenov\u00e1ny a ov\u011b\u0159ov\u00e1ny na autenticitu, \u010d\u00edm\u017e chr\u00e1n\u00edte svou zna\u010dku a zvy\u0161ujete d\u016fv\u011bru z\u00e1kazn\u00edk\u016f.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736445098831\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736445098831\",\"name\":\"Jak\u00e9 jsou v\u00fdhody p\u0159ipojen\u00ed k programu Amazon Transparency jako prodejce?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"P\u0159ipojen\u00ed k programu Amazon Transparency p\u0159in\u00e1\u0161\u00ed prodejc\u016fm v\u00fdhody t\u00edm, \u017ee chr\u00e1n\u00ed integritu zna\u010dky prost\u0159ednictv\u00edm jedine\u010dn\u00fdch k\u00f3d\u016f, zvy\u0161uje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f ov\u011b\u0159enou autenticitu a poskytuje konkuren\u010dn\u00ed v\u00fdhodu. Prodejci z\u00edsk\u00e1vaj\u00ed podrobn\u00e9 informace o dodavatelsk\u00e9m \u0159et\u011bzci a u\u017e\u00edvaj\u00ed si bezprobl\u00e9movou integraci s platformou Amazon. To vede k vy\u0161\u0161\u00ed spokojenosti z\u00e1kazn\u00edk\u016f a loajalit\u011b, co\u017e zvy\u0161uje celkov\u00e9 prodeje.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736445117089\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736445117089\",\"name\":\"Kolik m\u011b bude program Amazon Transparency st\u00e1t?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"N\u00e1klady na program Amazon Transparency se li\u0161\u00ed v z\u00e1vislosti na objemu k\u00f3d\u016f, kter\u00e9 pot\u0159ebujete. 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With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736444789984","position":1,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736444789984","name":"Co je program Amazon Transparency?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Program Amazon Transparency je slu\u017eba pro serializaci produkt\u016f navr\u017een\u00e1 k boji proti pad\u011bl\u00e1n\u00ed a zaji\u0161t\u011bn\u00ed autenticity produkt\u016f. Pou\u017eit\u00edm jedine\u010dn\u00fdch, skenovateln\u00fdch k\u00f3d\u016f na ka\u017ed\u00e9 polo\u017ece umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm ov\u011b\u0159it, \u017ee dost\u00e1vaj\u00ed origin\u00e1ln\u00ed produkty. Tento program pom\u00e1h\u00e1 chr\u00e1nit integritu zna\u010dky, zvy\u0161uje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f a poskytuje cenn\u00e9 informace o dodavatelsk\u00e9m \u0159et\u011bzci.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736444808496","position":2,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736444808496","name":"Jak se mohu p\u0159ipojit k programu Amazon Transparency?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Chcete-li se p\u0159ipojit k programu Amazon Transparency, za\u010dn\u011bte registrac\u00ed sv\u00e9 zna\u010dky prost\u0159ednictv\u00edm Amazon Brand Registry. Jakmile budete registrov\u00e1ni, ode\u0161lete \u017e\u00e1dost prost\u0159ednictv\u00edm Amazon Seller nebo Vendor Central. Po schv\u00e1len\u00ed obdr\u017e\u00edte jedine\u010dn\u00e9 k\u00f3dy Transparency pro sv\u00e9 produkty. Aplikujte tyto k\u00f3dy na obaly sv\u00fdch produkt\u016f p\u0159ed odesl\u00e1n\u00edm a prodejem. To zaji\u0161\u0165uje, \u017ee va\u0161e produkty budou skenov\u00e1ny a ov\u011b\u0159ov\u00e1ny na autenticitu, \u010d\u00edm\u017e chr\u00e1n\u00edte svou zna\u010dku a zvy\u0161ujete d\u016fv\u011bru z\u00e1kazn\u00edk\u016f.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736445098831","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736445098831","name":"Jak\u00e9 jsou v\u00fdhody p\u0159ipojen\u00ed k programu Amazon Transparency jako prodejce?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"P\u0159ipojen\u00ed k programu Amazon Transparency p\u0159in\u00e1\u0161\u00ed prodejc\u016fm v\u00fdhody t\u00edm, \u017ee chr\u00e1n\u00ed integritu zna\u010dky prost\u0159ednictv\u00edm jedine\u010dn\u00fdch k\u00f3d\u016f, zvy\u0161uje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f ov\u011b\u0159enou autenticitu a poskytuje konkuren\u010dn\u00ed v\u00fdhodu. Prodejci z\u00edsk\u00e1vaj\u00ed podrobn\u00e9 informace o dodavatelsk\u00e9m \u0159et\u011bzci a u\u017e\u00edvaj\u00ed si bezprobl\u00e9movou integraci s platformou Amazon. To vede k vy\u0161\u0161\u00ed spokojenosti z\u00e1kazn\u00edk\u016f a loajalit\u011b, co\u017e zvy\u0161uje celkov\u00e9 prodeje.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736445117089","position":4,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-transparency-program-2025-jak-amazon-bojuje-proti-piratstvi-produktu\/#faq-question-1736445117089","name":"Kolik m\u011b bude program Amazon Transparency st\u00e1t?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"N\u00e1klady na program Amazon Transparency se li\u0161\u00ed v z\u00e1vislosti na objemu k\u00f3d\u016f, kter\u00e9 pot\u0159ebujete. Obecn\u011b se pohybuj\u00ed od 0,01 do 0,05 USD za k\u00f3d, v z\u00e1vislosti na rozsahu. Dal\u0161\u00ed poplatky mohou b\u00fdt \u00fa\u010dtov\u00e1ny za specifick\u00e9 slu\u017eby nebo vy\u0161\u0161\u00ed objemy, proto je doporu\u010deno kontaktovat Amazon p\u0159\u00edmo pro p\u0159esnou nab\u00eddku p\u0159izp\u016fsobenou va\u0161im pot\u0159eb\u00e1m.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108441"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/77970"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}