{"id":108444,"date":"2025-01-15T11:03:10","date_gmt":"2025-01-15T11:03:10","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/"},"modified":"2025-12-09T11:51:57","modified_gmt":"2025-12-09T11:51:57","slug":"amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/","title":{"rendered":"Amazon Velkoobchod pro prodejce FBA a FBM: Jak funguje velkoobchodn\u00ed podnik\u00e1n\u00ed"},"content":{"rendered":"\n

Prodej velkoobchodn\u00edch produkt\u016f na Amazonu nab\u00edz\u00ed lukrativn\u00ed p\u0159\u00edle\u017eitost z\u00edskat postaven\u00ed v e-commerce. Nakupujete produkty ve velk\u00e9m mno\u017estv\u00ed od v\u00fdrobc\u016f nebo velkoobchodn\u00edk\u016f a pot\u00e9 je prod\u00e1v\u00e1te na Amazonu s mar\u017e\u00ed zisku. Na rozd\u00edl od jin\u00fdch p\u0159\u00edstup\u016f, jako je podnik\u00e1n\u00ed s priv\u00e1tn\u00edmi zna\u010dkami, se Amazon Velkoobchod zam\u011b\u0159uje na p\u0159eprodej ji\u017e zaveden\u00fdch zna\u010dkov\u00fdch produkt\u016f, co\u017e eliminuje v\u00fdzvy spojen\u00e9 s v\u00fdvojem produkt\u016f a brandingem. To \u010din\u00ed tento model obzvl\u00e1\u0161\u0165 atraktivn\u00edm pro nov\u00e1\u010dky i zku\u0161en\u00e9 prodejce, kte\u0159\u00ed cht\u011bj\u00ed rychle \u0161k\u00e1lovat a t\u011b\u017eit z osv\u011bd\u010den\u00fdch tr\u017en\u00edch strategi\u00ed.<\/p>\n\n\n\n

Nicm\u00e9n\u011b \u00fasp\u011bch ve velkoobchodu z\u00e1vis\u00ed na chybn\u00e9m v\u00fdb\u011bru produkt\u016f, spr\u00e1vn\u00e9m v\u00fdpo\u010dtu ceny pomoc\u00ed n\u00e1stroje pro dynamick\u00e9 p\u0159ecen\u011bn\u00ed<\/a> a efektivn\u00ed logistice. T\u00e9mata jako vyu\u017e\u00edv\u00e1n\u00ed Fulfillment by Amazon (FBA), porozum\u011bn\u00ed tr\u017en\u00edm trend\u016fm a vyjedn\u00e1v\u00e1n\u00ed s dodavateli hraj\u00ed kl\u00ed\u010dovou roli. V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na to, jak za\u010d\u00edt s Amazon Velkoobchodem, jak\u00e9 kroky jsou nezbytn\u00e9 a jak se vyhnout nej\u010dast\u011bj\u0161\u00edm chyb\u00e1m, aby va\u0161e podnik\u00e1n\u00ed bylo dlouhodob\u011b ziskov\u00e9.<\/p>\n\n\n\n

Co je Amazon Velkoobchod?<\/h2>\n\n\n\n

Spole\u010dnosti a jednotlivci, kte\u0159\u00ed se aktivn\u011b zab\u00fdvaj\u00ed velkoobchodem, nakupuj\u00ed velk\u00e9 mno\u017estv\u00ed produktu p\u0159\u00edmo od v\u00fdrobce nebo jin\u00e9ho velk\u00e9ho zprost\u0159edkovatele, skladuj\u00ed je ve sv\u00e9m vlastn\u00edm skladu a pot\u00e9 je prod\u00e1vaj\u00ed v men\u0161\u00edch mno\u017estv\u00edch kone\u010dn\u00e9mu spot\u0159ebiteli.<\/p>\n\n\n\n

Tak\u017ee pokud chcete provozovat podnik\u00e1n\u00ed s Amazon Velkoobchodem, nakupujete zbo\u017e\u00ed p\u0159\u00edmo od v\u00fdrobce a prod\u00e1v\u00e1te je jako jednotliv\u00e9 polo\u017eky na Amazonu za vy\u0161\u0161\u00ed cenu. K tomu je obvykle nutn\u00e9 m\u00edt odpov\u00eddaj\u00edc\u00ed prodejn\u00ed licenci od vlastn\u00edka zna\u010dky. To je tak\u00e9 zn\u00e1m\u00e9 jako “autorizace k distribuci”. Vlastn\u00edci zna\u010dek nebo ofici\u00e1ln\u00ed distributo\u0159i tyto licence vyd\u00e1vaj\u00ed, aby zajistili, \u017ee jejich produkty jsou nab\u00edzeny pouze d\u016fv\u011bryhodn\u00fdmi a renomovan\u00fdmi prodejci. Abyste z\u00edskali takovou licenci, bu\u010f kontaktujete vlastn\u00edka zna\u010dky, nebo ji z\u00edsk\u00e1te automaticky zakoupen\u00edm produkt\u016f od ofici\u00e1ln\u00edch velkoobchodn\u00edk\u016f.<\/p>\n\n\n\t\t

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\n\t\t\tRevolu\u010dn\u00ed zm\u011bna va\u0161eho p\u0159epracov\u00e1n\u00ed s SELLERLOGIC strategiemi\t\t<\/div>\n\t\t
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\n\t\t\t\tZabezpe\u010dte si 14denn\u00ed bezplatnou zku\u0161ebn\u00ed verzi a za\u010dn\u011bte dnes maximalizovat sv\u00e9 B2B a B2C prodeje. Jednoduch\u00e9 nastaven\u00ed, \u017e\u00e1dn\u00e9 z\u00e1vazky.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\tZjistit v\u00edce<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n

Amazon Velkoobchod vs. Priv\u00e1tn\u00ed zna\u010dka<\/h3>\n\n\n\n

Prodej velkoobchodn\u00edch produkt\u016f, tj. produkt\u016f od zn\u00e1m\u00fdch a velk\u00fdch zna\u010dek, byl p\u016fvodn\u00edm obchodn\u00edm modelem, se kter\u00fdm mnoho maloobchodn\u00edk\u016f za\u010dalo na Amazonu. Nicm\u00e9n\u011b v\u011bt\u0161ina profesion\u00e1ln\u00edch prodejc\u016f nyn\u00ed m\u00e1 ve sv\u00e9m sortimentu tak\u00e9 druh\u00fd typ produktu: Priv\u00e1tn\u00ed zna\u010dka<\/a>. Zde maloobchodn\u00edci vyv\u00edjej\u00ed sv\u00e9 vlastn\u00ed zna\u010dkov\u00e9 produkty \u2013 s v\u00fdhodou, \u017ee mohou navrhovat a ovliv\u0148ovat v\u0161echny aspekty sami.<\/p>\n\n\n\n

Z\u00e1rove\u0148 to zahrnuje tak\u00e9 dal\u0161\u00ed \u00fakoly, jako je design, marketing a pr\u00e1vn\u00ed ot\u00e1zky. Proto\u017ee tento produkt je\u0161t\u011b neexistuje na Amazonu, prodejci mus\u00ed tak\u00e9 vytvo\u0159it nov\u00fd z\u00e1znam, navrhnout str\u00e1nku s podrobnostmi o produktu a postarat se o produktov\u00e9 obr\u00e1zky, A+ obsah atd. \u2013 abychom jmenovali alespo\u0148 n\u011bkter\u00e9 p\u0159\u00edklady. \u0160irok\u00e9 mo\u017enosti designu tedy p\u0159ich\u00e1zej\u00ed tak\u00e9 s v\u011bt\u0161\u00ed odpov\u011bdnost\u00ed. Proto nov\u00e1\u010dci obvykle postupn\u011b p\u0159id\u00e1vaj\u00ed produkty priv\u00e1tn\u00ed zna\u010dky do sv\u00e9ho portfolia a\u017e v pozd\u011bj\u0161\u00ed f\u00e1zi.<\/p>\n\n\n\n

V\u00fdhody a nev\u00fdhody velkoobchodn\u00edch zbo\u017e\u00ed na Amazonu<\/h2>\n\n\n
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\"Amazon<\/figure><\/div>\n\n\n

Prodej velkoobchodn\u00edch produkt\u016f na Amazonu m\u00e1 jak v\u00fdhody, tak nev\u00fdhody. Pod\u00edvejme se na ob\u011b strany.<\/p>\n\n\n\n

V\u00fdhody<\/h3>\n\n\n
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  1. Zaveden\u00e9 produkty s existuj\u00edc\u00ed popt\u00e1vkou: <\/strong>P\u0159i prodeji velkoobchodn\u00edch produkt\u016f pracujete s produkty, kter\u00e9 ji\u017e poch\u00e1zej\u00ed od zn\u00e1m\u00fdch zna\u010dek a prok\u00e1zaly se. Tyto polo\u017eky \u010dasto maj\u00ed vysokou popt\u00e1vku a \u0159adu recenz\u00ed, co\u017e v\u00fdrazn\u011b sni\u017euje riziko ne\u00fasp\u011bchu. Na rozd\u00edl od podnik\u00e1n\u00ed s priv\u00e1tn\u00edmi zna\u010dkami nen\u00ed t\u0159eba investovat do v\u00fdvoje zna\u010dky, proto\u017ee z\u00e1kazn\u00edci obvykle ji\u017e zna\u010dce d\u016fv\u011b\u0159uj\u00ed.<\/li>\n\n\n\n
  2. Rychl\u00fd start a \u0161k\u00e1lov\u00e1n\u00ed<\/strong>: Proto\u017ee nen\u00ed t\u0159eba vyv\u00edjet produkt, je mnohem rychlej\u0161\u00ed a snadn\u011bj\u0161\u00ed za\u010d\u00edt na Amazonu s velkoobchodem a FBA, pokud je to nutn\u00e9. Jakmile najdete spolehliv\u00fd zdroj dod\u00e1vek, m\u016f\u017eete zakoupit v\u011bt\u0161\u00ed mno\u017estv\u00ed a okam\u017eit\u011b je uv\u00e9st na Amazon. Tento model lze tak\u00e9 snadno \u0161k\u00e1lovat roz\u0161\u00ed\u0159en\u00edm sortimentu a\/nebo investov\u00e1n\u00edm do v\u011bt\u0161\u00edch mno\u017estv\u00ed.<\/li>\n\n\n\n
  3. Zaveden\u00e1 loajalita z\u00e1kazn\u00edk\u016f:<\/strong> Zna\u010dkov\u00e9 produkty \u010dasto maj\u00ed dobrou pov\u011bst a z\u00e1kazn\u00edci je hledaj\u00ed konkr\u00e9tn\u011b. To sni\u017euje n\u00e1klady na reklamn\u00ed kampan\u011b a pom\u00e1h\u00e1 generovat prodeje organicky. Jako maloobchodn\u00edk p\u0159\u00edmo profitujete z loajality a hodnoty uzn\u00e1n\u00ed, kterou zna\u010dka ji\u017e vybudovala.<\/li>\n\n\n\n
  4. Vypo\u010ditateln\u00e9 riziko: <\/strong>Proto\u017ee pracujete s osv\u011bd\u010den\u00fdmi produkty, kter\u00e9 maj\u00ed stabiln\u00ed popt\u00e1vku, je finan\u010dn\u00ed riziko ni\u017e\u0161\u00ed ne\u017e u priv\u00e1tn\u00edch zna\u010dek. \u0160ance na \u00fasp\u011bch jsou tak\u00e9 v\u00edce vypo\u010ditateln\u00e9, proto\u017ee m\u016f\u017eete pou\u017e\u00edt prodejn\u00ed \u010d\u00edsla a trendy zaveden\u00fdch produkt\u016f jako vod\u00edtko.<\/li>\n\n\n\n
  5. Udr\u017eiteln\u00e9 zisky: <\/strong>Dob\u0159e strukturovan\u00e9 velkoobchodn\u00ed podnik\u00e1n\u00ed nab\u00edz\u00ed p\u0159\u00edle\u017eitost dos\u00e1hnout stabiln\u00edch dlouhodob\u00fdch zisk\u016f. Vyjedn\u00e1v\u00e1n\u00edm s dodavateli m\u016f\u017eete optimalizovat sv\u00e9 n\u00e1kupn\u00ed ceny a zv\u00fd\u0161it sv\u00e9 ziskov\u00e9 mar\u017ee, p\u0159i\u010dem\u017e profitujete z loajality zna\u010dky a konzistence produktu.<\/li>\n<\/ol>\n<\/div>\n\n\n

    Nev\u00fdhody<\/h3>\n\n\n
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    1. Vysok\u00e1 po\u010d\u00e1te\u010dn\u00ed investice: <\/strong>Proto\u017ee se velkoobchodn\u00ed produkty obvykle nakupuj\u00ed ve velk\u00e9m mno\u017estv\u00ed a \u010dasto i s minim\u00e1ln\u00edm objedn\u00e1vkov\u00fdm mno\u017estv\u00edm, jsou po\u010d\u00e1te\u010dn\u00ed n\u00e1klady \u010dasto vy\u0161\u0161\u00ed ne\u017e u jin\u00fdch obchodn\u00edch model\u016f, jako je arbitr\u00e1\u017e nebo dropshipping. Skladov\u00e1n\u00ed nebo vyu\u017e\u00edv\u00e1n\u00ed slu\u017eby FBA od Amazonu tak\u00e9 spot\u0159ebov\u00e1v\u00e1 kapit\u00e1l.<\/li>\n\n\n\n
    2. Siln\u00e1 konkurence: <\/strong>Proto\u017ee prod\u00e1v\u00e1te zna\u010dkov\u00e9 produkty, jste v p\u0159\u00edm\u00e9 konkurenci s ostatn\u00edmi maloobchodn\u00edky, kte\u0159\u00ed nab\u00edzej\u00ed stejnou polo\u017eku. To m\u016f\u017ee v\u00e9st k cenov\u00fdm v\u00e1lk\u00e1m, kter\u00e9 sni\u017euj\u00ed ziskov\u00e9 mar\u017ee. M\u016f\u017ee b\u00fdt tak\u00e9 obt\u00ed\u017en\u00e9 se od konkurent\u016f odli\u0161it nab\u00eddkou dal\u0161\u00edch slu\u017eeb, proto\u017ee kvalita produktu a image zna\u010dky jsou ji\u017e zaveden\u00e9.<\/li>\n\n\n\n
    3. Z\u00e1vislost na zna\u010dk\u00e1ch a dodavatel\u00edch: <\/strong>Jako prodejce Amazon Velkoobchodu jste z\u00e1visl\u00ed na zna\u010dce a zdroji dod\u00e1vek. Mohou zm\u011bnit sv\u00e9 podm\u00ednky, vylou\u010dit v\u00e1s jako maloobchodn\u00edka nebo prod\u00e1vat p\u0159\u00edmo p\u0159es Amazon, co\u017e by ohrozilo v\u00e1\u0161 p\u0159\u00edjem. Tak\u00e9 nem\u00e1te \u017e\u00e1dn\u00fd vliv na design, kvalitu nebo balen\u00ed produktu. Pokud nap\u0159\u00edklad z\u00e1kazn\u00edci poskytnou zp\u011btnou vazbu nebo n\u00e1vrhy na zlep\u0161en\u00ed, jen t\u011b\u017eko je m\u016f\u017eete realizovat.<\/li>\n\n\n\n
    4. Logistick\u00e9 \u00fasil\u00ed pro prodeje mimo FBA: <\/strong>Pokud prod\u00e1v\u00e1te p\u0159es Amazon FBM<\/a>, je s t\u00edm spojeno zna\u010dn\u00e9 logistick\u00e9 \u00fasil\u00ed. Nejen\u017ee mus\u00edte skladovat velk\u00e9 mno\u017estv\u00ed produkt\u016f, ale tak\u00e9 mus\u00edte ru\u010dn\u011b zpracov\u00e1vat objedn\u00e1vky a samostatn\u011b se starat o dopravu. To m\u016f\u017ee b\u00fdt \u010dasov\u011b n\u00e1ro\u010dn\u00e9 a n\u00e1kladn\u00e9, zejm\u00e9na p\u0159i vysok\u00fdch objemech prodeje.<\/li>\n\n\n\n
    5. Tr\u017en\u00ed saturace a nadbytek z\u00e1sob: <\/strong>Popul\u00e1rn\u00ed zna\u010dkov\u00e9 produkty tak\u00e9 p\u0159itahuj\u00ed mnoho prodejc\u016f. Proto\u017ee dodavatel\u00e9 Amazon Velkoobchodu obvykle zad\u00e1vaj\u00ed pouze velk\u00e9 objedn\u00e1vkov\u00e9 mno\u017estv\u00ed, pokles popt\u00e1vky m\u016f\u017ee znamenat, \u017ee z\u016fstanete s nadbyte\u010dn\u00fdmi z\u00e1sobami. To m\u016f\u017ee nejen uv\u00e1zat velk\u00e9 mno\u017estv\u00ed kapit\u00e1lu, ale tak\u00e9 zp\u016fsobit dodate\u010dn\u00e9 n\u00e1klady na skladov\u00e1n\u00ed.<\/li>\n\n\n\n
    6. Riziko z n\u00e1hl\u00fdch zm\u011bn cen: <\/strong>Distributo\u0159i nebo vlastn\u00edci zna\u010dek mohou neo\u010dek\u00e1van\u011b zv\u00fd\u0161it sv\u00e9 n\u00e1kupn\u00ed ceny, konkurenti mohou poskytnout slevu, va\u0161e provozn\u00ed n\u00e1klady mohou vzr\u016fst nebo tr\u017en\u00ed dynamika m\u016f\u017ee n\u00e1hle v\u00e9st k cenov\u00fdm v\u00e1lk\u00e1m \u2013 spr\u00e1va cen m\u016f\u017ee b\u00fdt pro velkoobchod velmi n\u00e1ro\u010dn\u00e1 a m\u016f\u017ee vy\u017eadovat n\u011bkolik \u00faprav cen denn\u011b, pokud chcete udr\u017eet sv\u00e9 mar\u017ee stabiln\u00ed. Proto je pou\u017eit\u00ed n\u00e1stroje pro p\u0159ecen\u011bn\u00ed<\/a> nezbytn\u00e9 a stalo se b\u011b\u017enou prax\u00ed.<\/li>\n<\/ol>\n<\/div>\n\n\t\t
      \n\n\t\t
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      \n\t\t\tRevolu\u010dn\u00ed zm\u011bna va\u0161eho p\u0159epracov\u00e1n\u00ed s SELLERLOGIC strategiemi\t\t<\/div>\n\t\t
      \n\t\t\t
      \n\t\t\t\tZabezpe\u010dte si 14denn\u00ed bezplatnou zku\u0161ebn\u00ed verzi a za\u010dn\u011bte dnes maximalizovat sv\u00e9 B2B a B2C prodeje. Jednoduch\u00e9 nastaven\u00ed, \u017e\u00e1dn\u00e9 z\u00e1vazky.\t\t\t<\/div>\n\t\t\t
      \n\t\t\t\t\t\t\t\tZjistit v\u00edce<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n

      V\u00fdzkum produkt\u016f pro Amazon Velkoobchod<\/h2>\n\n\n
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      \"V\u00fdrobci<\/figure><\/div>\n\n\n

      Naj\u00edt dodavatele nen\u00ed raketov\u00e1 v\u011bda, ale naj\u00edt spr\u00e1vn\u00e9 produkty je v\u00fdzva. Jak pozn\u00e1te ty velkoobchodn\u00ed produkty na Amazonu, kter\u00e9 stoj\u00ed za to za\u010d\u00edt, a kde mohou prodejci prov\u00e1d\u011bt sv\u016fj v\u00fdzkum? Existuje n\u011bkolik mo\u017enost\u00ed pro v\u00fdb\u011br produkt\u016f. N\u00ed\u017ee jsme sestavili n\u011bkolik tip\u016f, kter\u00e9 v\u00e1m pomohou za\u010d\u00edt:<\/p>\n\n\n\n

      Tip #1: Nav\u0161tivte veletrhy.<\/strong><\/p>\n\n\n\n

      Veletrhy v\u00e1m umo\u017e\u0148uj\u00ed dozv\u011bd\u011bt se v\u00edce o zna\u010dk\u00e1ch, kter\u00e9 chcete prod\u00e1vat. Z\u00e1rove\u0148 se snadno dostanete do kontaktu s mnoha d\u016fle\u017eit\u00fdmi lidmi. Budete m\u00edt \u0159adu osobn\u00edch rozhovor\u016f s majiteli firem a z\u00e1rove\u0148 hledat nov\u00e9 produkty, kter\u00e9 by se mohly dob\u0159e prod\u00e1vat na Amazonu. Tak\u00e9 se dozv\u00edte mnoho o tom, co tyto spole\u010dnosti oce\u0148uj\u00ed, jak\u00e9 zku\u0161enosti ji\u017e m\u011bly s prodejem na Amazonu, jak\u00e9 probl\u00e9my existuj\u00ed a co m\u016f\u017eete jako t\u0159et\u00ed strana p\u0159isp\u011bt k hladk\u00e9mu procesu. Veletrhy tedy hraj\u00ed d\u016fle\u017eitou roli, pokud jde o Amazon Velkoobchod.<\/p>\n\n\n\n

      Tip #2: Pou\u017e\u00edvejte webov\u00e9 str\u00e1nky zna\u010dek a obaly produkt\u016f pro v\u00fdzkum.<\/strong><\/p>\n\n\n\n

      U produkt\u016f, kter\u00e9 je\u0161t\u011b nejsou k dispozici na Amazonu, zkontrolujte webov\u00e9 str\u00e1nky zna\u010dky a\/nebo obaly produkt\u016f pro kontaktn\u00ed informace, abyste mohli zah\u00e1jit konverzaci o prodeji na Amazonu.<\/p>\n\n\n\n

      Tip #3: Pod\u00edvejte se na bestsellery.<\/strong><\/p>\n\n\n\n

      Amazon neust\u00e1le zve\u0159ej\u0148uje aktu\u00e1ln\u00ed nejprod\u00e1van\u011bj\u0161\u00ed produkty<\/a>. Tyto produkty jsou v sou\u010dasnosti vysoce popt\u00e1van\u00e9, co\u017e znamen\u00e1, \u017ee ji\u017e spl\u0148uj\u00ed jeden aspekt hodnotn\u00e9 produktov\u00e9 my\u0161lenky. M\u011bjte v\u0161ak na pam\u011bti, \u017ee samotn\u00e1 popt\u00e1vka nesta\u010d\u00ed a \u017ee na Amazon Best Seller Rank (BSR) m\u00e1 vliv mnoho extern\u00edch faktor\u016f, jako je sez\u00f3nnost.<\/p>\n\n\n\n

      Tip #4: Pou\u017e\u00edvejte webov\u00e9 str\u00e1nky velkoobchodn\u00edk\u016f a dal\u0161\u00ed trhy.<\/strong><\/p>\n\n\n\n

      Webov\u00e9 str\u00e1nky jako Alibaba, Faire, Ankorstore nebo Abound nab\u00edzej\u00ed p\u0159ehled o popul\u00e1rn\u00edch zna\u010dk\u00e1ch a produktech, kter\u00e9 m\u016f\u017eete nakupovat velkoobchodn\u011b. Hledejte konkr\u00e9tn\u011b produkty, kter\u00e9 se dob\u0159e prod\u00e1vaj\u00ed na Amazonu, a zkontrolujte, zda je m\u016f\u017eete objednat od ofici\u00e1ln\u00edho distributora nebo p\u0159\u00edmo od v\u00fdrobce.<\/p>\n\n\n\n

      Tip #5: Analyzujte sortiment produkt\u016f konkurence.<\/strong><\/p>\n\n\n\n

      Prozkoumejte produkty, kter\u00e9 na Amazonu prod\u00e1vaj\u00ed jin\u00ed velkoobchodn\u00ed prodejci. Zkontrolujte jejich z\u00e1znamy a analyzujte, kter\u00e9 polo\u017eky jsou \u00fasp\u011b\u0161n\u00e9. Pou\u017eijte speci\u00e1ln\u00ed n\u00e1stroje, jako je Keepa, k ov\u011b\u0159en\u00ed cenov\u00fdch a prodejn\u00edch dat, abyste zjistili, zda je produkt dlouhodob\u011b ziskov\u00fd.<\/p>\n\n\n\n

      Komunikace s v\u00fdrobci<\/h2>\n\n\n\n

      Jakmile zna\u010dky dos\u00e1hnou ur\u010dit\u00e9 velikosti a popularity, za\u010d\u00ednaj\u00ed vyb\u00edrat, kdo sm\u00ed prod\u00e1vat jejich produkty a kdo ne. Je proto obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9 b\u00fdt p\u0159i jedn\u00e1n\u00ed se zna\u010dkami a dodavateli d\u016fv\u011bryhodn\u00fd a profesion\u00e1ln\u00ed. Ur\u010dit\u011b byste se m\u011bli prezentovat jako spole\u010dnost<\/strong>, v\u010detn\u011b obchodn\u00ed e-mailov\u00e9 adresy, webov\u00fdch str\u00e1nek a marketingov\u00e9ho pl\u00e1nu.<\/p>\n\n\n\n

      Pokud je to mo\u017en\u00e9, aktivn\u011b se prezentujte a sd\u011blte sv\u00e9 zku\u0161enosti. Jakou p\u0159idanou hodnotu m\u016f\u017eete nab\u00eddnout? Jak\u00e1 marketingov\u00e1 opat\u0159en\u00ed<\/strong> jste napl\u00e1novali a jak\u00e9 reference<\/strong> od jin\u00fdch zna\u010dek, kter\u00e9 \u00fasp\u011b\u0161n\u011b prod\u00e1v\u00e1te na Amazonu, m\u016f\u017eete poskytnout? Tak\u00e9 se zam\u011b\u0159te na metriky va\u0161eho \u00fa\u010dtu na Amazonu<\/strong><\/a> <\/strong>(m\u00edra v\u010dasn\u00e9ho doru\u010den\u00ed, pozitivn\u00ed z\u00e1kaznick\u00e9 recenze atd.), abyste ilustrovali svou spolehlivost.<\/p>\n\n\n\n

      Zjist\u011bte p\u0159edem, jak\u00e9 n\u00e1kupn\u00ed ceny<\/strong> a n\u00e1kupn\u00ed mno\u017estv\u00ed jsou v sou\u010dasnosti na trhu standardn\u00ed. P\u0159esto m\u016f\u017eete st\u00e1le vyjedn\u00e1vat nebo nakupovat v\u00edce zbo\u017e\u00ed, pokud se tak\u00e9 zvy\u0161uje sleva. Velkoobchodn\u00edk m\u016f\u017ee tak\u00e9 b\u00fdt schopen poslat produkty p\u0159\u00edmo do logistick\u00e9ho centra Amazonu, co\u017e v\u00e1m u\u0161et\u0159\u00ed spoustu pr\u00e1ce a n\u00e1klad\u016f.<\/p>\n\n\n\n

      Tak\u00e9 m\u011bjte na pam\u011bti image<\/strong> va\u0161\u00ed vlastn\u00ed firmy. Chcete tak\u00e9 sv\u00fdm z\u00e1kazn\u00edk\u016fm n\u011bco nab\u00eddnout a neprod\u00e1vat odpad nebo b\u00fdt neust\u00e1le vyprod\u00e1no<\/em>, proto\u017ee distributor pl\u00e1nuje datum dod\u00e1n\u00ed va\u0161\u00ed opakovan\u00e9 objedn\u00e1vky. Proto za\u010dn\u011bte s malou testovac\u00ed objedn\u00e1vkou m\u00edsto toho, abyste hned sko\u010dili do pln\u00e9ho provozu.<\/p>\n\n\n\n

      Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky<\/h2>\n\n\n
      \n
      \"Amazon<\/figure><\/div>\n\n\n

      Prodej velkoobchodn\u00edch produkt\u016f na Amazonu nab\u00edz\u00ed slibnou p\u0159\u00edle\u017eitost k zah\u00e1jen\u00ed nebo roz\u0161\u00ed\u0159en\u00ed st\u00e1vaj\u00edc\u00edho podnik\u00e1n\u00ed v e-commerce. Pou\u017e\u00edv\u00e1n\u00edm zaveden\u00fdch zna\u010dkov\u00fdch produkt\u016f nen\u00ed t\u0159eba vyv\u00edjet vlastn\u00ed zna\u010dku, co\u017e \u0161et\u0159\u00ed \u010das a zdroje. Z\u00e1rove\u0148 maloobchodn\u00edci profituj\u00ed ze stabiln\u00ed popt\u00e1vky a loajality zna\u010dky zn\u00e1m\u00fdch produkt\u016f. Pro nov\u00e1\u010dky to p\u0159edstavuje vypo\u010ditateln\u00fd vstupn\u00ed bod, zat\u00edmco zku\u0161en\u00ed prodejci mohou pokra\u010dovat v roz\u0161i\u0159ov\u00e1n\u00ed sv\u00e9ho podnik\u00e1n\u00ed prost\u0159ednictv\u00edm efektivn\u00edho \u0161k\u00e1lov\u00e1n\u00ed.<\/p>\n\n\n\n

      Nicm\u00e9n\u011b velkoobchodn\u00ed model tak\u00e9 p\u0159in\u00e1\u0161\u00ed v\u00fdzvy \u2013 nap\u0159\u00edklad vysokou po\u010d\u00e1te\u010dn\u00ed investici, intenzivn\u00ed konkurenci a z\u00e1vislost na zna\u010dk\u00e1ch a dodavatel\u00edch. Dob\u0159e promy\u0161len\u00fd v\u00fdzkum produkt\u016f, pe\u010dliv\u00e9 vyjedn\u00e1v\u00e1n\u00ed a v\u00fdb\u011br spr\u00e1vn\u00fdch logistick\u00fdch \u0159e\u0161en\u00ed jsou kl\u00ed\u010dov\u00e9 pro \u00fasp\u011bch. Ti, kte\u0159\u00ed se postav\u00ed t\u011bmto v\u00fdzv\u00e1m a spol\u00e9haj\u00ed na profesion\u00e1ln\u00ed komunikaci a solidn\u00ed tr\u017en\u00ed anal\u00fdzy, mohou vybudovat ziskov\u00fd a udr\u017eiteln\u00fd obchodn\u00ed model s Amazon Velkoobchodem.<\/p>\n\n\n\n

      \u010casto kladen\u00e9 ot\u00e1zky<\/h3>\n\n\n\n
      Co je Amazon Wholesale?<\/strong><\/strong>

      Spole\u010dnosti, kter\u00e9 se zab\u00fdvaj\u00ed velkoobchodem na Amazonu, nakupuj\u00ed velk\u00e9 mno\u017estv\u00ed produktu p\u0159\u00edmo od v\u00fdrobce nebo jin\u00e9ho velk\u00e9ho zprost\u0159edkovatele, skladuj\u00ed je ve sv\u00e9m vlastn\u00edm skladu a pot\u00e9 je prod\u00e1vaj\u00ed v men\u0161\u00edch mno\u017estv\u00edch kone\u010dn\u00e9mu spot\u0159ebiteli, tj. z\u00e1kazn\u00edkovi Amazonu.<\/p> <\/div>

      Kolik vyd\u011bl\u00e1v\u00e1te jako prodejce na Amazonu?<\/strong><\/strong>

      V\u00fdd\u011blky prodejce na Amazonu se mohou v\u00fdrazn\u011b li\u0161it a z\u00e1vis\u00ed na faktorech, jako je obchodn\u00ed model (nap\u0159. priv\u00e1tn\u00ed zna\u010dka, velkoobchod, arbitr\u00e1\u017e), prod\u00e1van\u00e9 produkty, mar\u017ee, poplatky a konkurence. N\u011bkte\u0159\u00ed prodejci vyd\u011bl\u00e1vaj\u00ed pouze n\u011bkolik stovek eur m\u011bs\u00ed\u010dn\u011b, zat\u00edmco jin\u00ed vyd\u011bl\u00e1vaj\u00ed \u0161est cifern\u00e9 \u010d\u00e1stky nebo v\u00edce ro\u010dn\u011b. Podle odhad\u016f p\u0159ibli\u017en\u011b 50 % t\u0159et\u00edch stran prodejc\u016f na Amazonu vyd\u011bl\u00e1v\u00e1 mezi 1 000 a 25 000 \u20ac m\u011bs\u00ed\u010dn\u011b, zat\u00edmco nejlep\u0161\u00ed prodejci dosahuj\u00ed v\u00fdrazn\u011b vy\u0161\u0161\u00edch prodej\u016f.<\/p> <\/div>

      Mohu koupit velk\u00e9 mno\u017estv\u00ed z Amazonu?<\/strong><\/strong>

      Ano, je mo\u017en\u00e9 nakupovat produkty ve velk\u00e9m na Amazonu. Amazon tak\u00e9 nab\u00edz\u00ed speci\u00e1ln\u00ed trh nazvan\u00fd “Amazon Business”, kter\u00fd je zam\u011b\u0159en na spole\u010dnosti a umo\u017e\u0148uje objemov\u00e9 slevy. Na Amazonu jsou tak\u00e9 prodejci, kte\u0159\u00ed se specificky zam\u011b\u0159uj\u00ed na B2B z\u00e1kazn\u00edky a nab\u00edzej\u00ed v\u011bt\u0161\u00ed mno\u017estv\u00ed nebo kartonov\u00e9 balen\u00ed za sn\u00ed\u017een\u00e9 ceny.<\/p> <\/div>

      M\u016f\u017ee na Amazonu prod\u00e1vat kdokoli?<\/strong><\/strong>

      Ano, kdokoli m\u016f\u017ee prod\u00e1vat na Amazonu, jak soukrom\u00e9 osoby, tak spole\u010dnosti. Aby se stal aktivn\u00edm prodejcem, je t\u0159eba se zaregistrovat na \u00fa\u010det prodejce Amazon. Existuj\u00ed dva typy \u00fa\u010dt\u016f: individu\u00e1ln\u00ed \u00fa\u010det prodejce (vhodn\u00fd pro p\u0159\u00edle\u017eitostn\u00fd prodej) a profesion\u00e1ln\u00ed \u00fa\u010det (pro pravideln\u00fd prodej a v\u011bt\u0161\u00ed objemy). Prodejci v\u0161ak mus\u00ed splnit ur\u010dit\u00e9 po\u017eadavky, jako je dodr\u017eov\u00e1n\u00ed politik Amazonu a v n\u011bkter\u00fdch p\u0159\u00edpadech prok\u00e1z\u00e1n\u00ed registrace podnik\u00e1n\u00ed a da\u0148ov\u00fdch informac\u00ed.<\/p> <\/div>

      Co je Amazon Warehouse?<\/strong><\/strong>

      Amazon Warehouse je speci\u00e1ln\u00ed oblast na platform\u011b Amazon, kde se prod\u00e1vaj\u00ed zrenovovan\u00e9, vr\u00e1cen\u00e9 nebo m\u00edrn\u011b po\u0161kozen\u00e9 produkty za sn\u00ed\u017een\u00e9 ceny. Tyto polo\u017eky \u010dasto poch\u00e1zej\u00ed z vr\u00e1cen\u00ed z\u00e1kazn\u00edk\u016f, nadbyte\u010dn\u00fdch z\u00e1sob nebo po\u0161kozen\u00ed obal\u016f, ale jsou zkontrolov\u00e1ny Amazonem a klasifikov\u00e1ny jako funk\u010dn\u00ed.<\/p> <\/div><\/div>\n\n\n\n

      Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed podle vzhledu: \u00a9 Nice Seven – stock.adobe.com \/ \u00a9 StockPhotoPro – stock.adobe.com \/ \u00a9 NooPaew – stock.adobe.com \/ \u00a9 Dusan Petkovic – stock.adobe.com<\/span><\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Prodej velkoobchodn\u00edch produkt\u016f na Amazonu nab\u00edz\u00ed lukrativn\u00ed p\u0159\u00edle\u017eitost z\u00edskat postaven\u00ed v e-commerce. Nakupujete produkty ve velk\u00e9m mno\u017estv\u00ed od v\u00fdrobc\u016f nebo velkoobchodn\u00edk\u016f a pot\u00e9 je prod\u00e1v\u00e1te na Amazonu s mar\u017e\u00ed zisku. Na rozd\u00edl od jin\u00fdch p\u0159\u00edstup\u016f, jako je podnik\u00e1n\u00ed s priv\u00e1tn\u00edmi zna\u010dkami, se Amazon Velkoobchod zam\u011b\u0159uje na p\u0159eprodej ji\u017e zaveden\u00fdch zna\u010dkov\u00fdch produkt\u016f, co\u017e eliminuje v\u00fdzvy spojen\u00e9<\/p>\n","protected":false},"author":3,"featured_media":78009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[927],"tags":[],"class_list":["post-108444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-triky"],"yoast_head":"\nPro\u010d je prodej velkoobchodu na Amazonu (FBA) v\u00fdhodn\u00fd<\/title>\n<meta name=\"description\" content=\"Velkoobchodn\u00ed podnik\u00e1n\u00ed z\u016fst\u00e1v\u00e1 ziskovou oblast\u00ed pro prodejce na Amazonu. Ka\u017ed\u00fd by m\u011bl zn\u00e1t tyto v\u00fdhody a nev\u00fdhody. \u010ct\u011bte nyn\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u010d je prodej velkoobchodu na Amazonu (FBA) v\u00fdhodn\u00fd\" \/>\n<meta property=\"og:description\" content=\"Velkoobchodn\u00ed podnik\u00e1n\u00ed z\u016fst\u00e1v\u00e1 ziskovou oblast\u00ed pro prodejce na Amazonu. 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With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/#faq-question-1736782358572","position":1,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/#faq-question-1736782358572","name":"Co je Amazon Velkoobchod?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Spole\u010dnosti, kter\u00e9 se zab\u00fdvaj\u00ed velkoobchodem na Amazonu, nakupuj\u00ed velk\u00e9 mno\u017estv\u00ed produktu p\u0159\u00edmo od v\u00fdrobce nebo jin\u00e9ho velk\u00e9ho zprost\u0159edkovatele, skladuj\u00ed je ve sv\u00e9m vlastn\u00edm skladu a pot\u00e9 je prod\u00e1vaj\u00ed v men\u0161\u00edch mno\u017estv\u00edch kone\u010dn\u00e9mu spot\u0159ebiteli, tj. z\u00e1kazn\u00edkovi Amazonu.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/#faq-question-1736782382716","position":2,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/#faq-question-1736782382716","name":"Kolik vyd\u011bl\u00e1v\u00e1te jako prodejce na Amazonu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V\u00fdd\u011blky prodejce na Amazonu se mohou v\u00fdrazn\u011b li\u0161it a z\u00e1vis\u00ed na faktorech, jako je obchodn\u00ed model (nap\u0159. priv\u00e1tn\u00ed zna\u010dka, velkoobchod, arbitr\u00e1\u017e), prod\u00e1van\u00e9 produkty, mar\u017ee, poplatky a konkurence. N\u011bkte\u0159\u00ed prodejci vyd\u011bl\u00e1vaj\u00ed pouze n\u011bkolik stovek eur m\u011bs\u00ed\u010dn\u011b, zat\u00edmco jin\u00ed vyd\u011bl\u00e1vaj\u00ed \u0161est cifern\u00e9 \u010d\u00e1stky nebo v\u00edce ro\u010dn\u011b. Podle odhad\u016f p\u0159ibli\u017en\u011b 50 % t\u0159et\u00edch stran prodejc\u016f na Amazonu vyd\u011bl\u00e1v\u00e1 mezi 1 000 a 25 000 \u20ac m\u011bs\u00ed\u010dn\u011b, zat\u00edmco nejlep\u0161\u00ed prodejci dosahuj\u00ed v\u00fdrazn\u011b vy\u0161\u0161\u00edch prodej\u016f.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/#faq-question-1736782405233","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/#faq-question-1736782405233","name":"Mohu koupit velk\u00e9 mno\u017estv\u00ed z Amazonu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ano, je mo\u017en\u00e9 nakupovat produkty ve velk\u00e9m na Amazonu. Amazon tak\u00e9 nab\u00edz\u00ed speci\u00e1ln\u00ed trh nazvan\u00fd \"Amazon Business\", kter\u00fd je zam\u011b\u0159en na spole\u010dnosti a umo\u017e\u0148uje objemov\u00e9 slevy. Na Amazonu jsou tak\u00e9 prodejci, kte\u0159\u00ed se specificky zam\u011b\u0159uj\u00ed na B2B z\u00e1kazn\u00edky a nab\u00edzej\u00ed v\u011bt\u0161\u00ed mno\u017estv\u00ed nebo kartonov\u00e9 balen\u00ed za sn\u00ed\u017een\u00e9 ceny.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/#faq-question-1736782427059","position":4,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/#faq-question-1736782427059","name":"M\u016f\u017ee na Amazonu prod\u00e1vat kdokoli?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ano, kdokoli m\u016f\u017ee prod\u00e1vat na Amazonu, jak soukrom\u00e9 osoby, tak spole\u010dnosti. Aby se stal aktivn\u00edm prodejcem, je t\u0159eba se zaregistrovat na \u00fa\u010det prodejce Amazon. Existuj\u00ed dva typy \u00fa\u010dt\u016f: individu\u00e1ln\u00ed \u00fa\u010det prodejce (vhodn\u00fd pro p\u0159\u00edle\u017eitostn\u00fd prodej) a profesion\u00e1ln\u00ed \u00fa\u010det (pro pravideln\u00fd prodej a v\u011bt\u0161\u00ed objemy). Prodejci v\u0161ak mus\u00ed splnit ur\u010dit\u00e9 po\u017eadavky, jako je dodr\u017eov\u00e1n\u00ed politik Amazonu a v n\u011bkter\u00fdch p\u0159\u00edpadech prok\u00e1z\u00e1n\u00ed registrace podnik\u00e1n\u00ed a da\u0148ov\u00fdch informac\u00ed.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/#faq-question-1736782448775","position":5,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-velkoobchod-pro-prodejce-fba-a-fbm-jak-funguje-velkoobchodni-podnikani\/#faq-question-1736782448775","name":"Co je Amazon Warehouse?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon Warehouse je speci\u00e1ln\u00ed oblast na platform\u011b Amazon, kde se prod\u00e1vaj\u00ed zrenovovan\u00e9, vr\u00e1cen\u00e9 nebo m\u00edrn\u011b po\u0161kozen\u00e9 produkty za sn\u00ed\u017een\u00e9 ceny. Tyto polo\u017eky \u010dasto poch\u00e1zej\u00ed z vr\u00e1cen\u00ed z\u00e1kazn\u00edk\u016f, nadbyte\u010dn\u00fdch z\u00e1sob nebo po\u0161kozen\u00ed obal\u016f, ale jsou zkontrolov\u00e1ny Amazonem a klasifikov\u00e1ny jako funk\u010dn\u00ed.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108444"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108444\/revisions"}],"predecessor-version":[{"id":284476,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108444\/revisions\/284476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/78009"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}