{"id":108453,"date":"2021-05-04T09:00:00","date_gmt":"2021-05-04T09:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/inzerujte-na-amazonu-v-roce-2025-vse-co-potrebujete-vedet\/"},"modified":"2021-05-04T09:00:00","modified_gmt":"2021-05-04T09:00:00","slug":"inzerujte-na-amazonu-v-roce-2025-vse-co-potrebujete-vedet","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/inzerujte-na-amazonu-v-roce-2025-vse-co-potrebujete-vedet\/","title":{"rendered":"Inzerujte na Amazonu v roce 2025 \u2013 V\u0161e, co pot\u0159ebujete v\u011bd\u011bt"},"content":{"rendered":"<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970350-identifier\">I kdy\u017e je nastaven\u00ed obchodu na Amazonu snadn\u00e9, z\u00edsk\u00e1n\u00ed pozornosti pro v\u00e1\u0161 produkt vy\u017eaduje trp\u011blivost. Je obt\u00ed\u017en\u00e9 z\u00edskat pot\u0159ebnou pozornost k generov\u00e1n\u00ed prodeje, kdy\u017e je tolik obchodn\u00edk\u016f, kte\u0159\u00ed se sna\u017e\u00ed prodat stejnou polo\u017eku. V d\u016fsledku toho je vyu\u017eit\u00ed va\u0161eho obchodu pomoc\u00ed reklamn\u00edch kampan\u00ed na Amazonu va\u0161\u00ed nejlep\u0161\u00ed \u0161anc\u00ed na rychl\u00fd prodej na Amazonu.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-803764-identifier\">Reklamy na sponzorovan\u00e9 produkty Amazon, reklamy na vyhled\u00e1v\u00e1n\u00ed s titulky Amazon a reklamy na produkty Amazon (tak\u00e9 zn\u00e1m\u00e9 jako &#8220;reklamy na zobrazen\u00ed produkt\u016f&#8221;) jsou t\u0159i dostupn\u00e9 form\u00e1ty reklam. Pokud jste prodejce t\u0159et\u00ed strany, budete muset pou\u017e\u00edvat reklamy na sponzorovan\u00e9 produkty, kter\u00e9 jsou nejpopul\u00e1rn\u011bj\u0161\u00edm form\u00e1tem reklamy.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114277-identifier\">Poj\u010fme se nau\u010dit, co pot\u0159ebujete v\u011bd\u011bt, abyste podpo\u0159ili sv\u00e9 reklamn\u00ed podnik\u00e1n\u00ed na Amazonu, pokud jste nov\u00ed na reklamn\u00ed platform\u011b Amazonu nebo pot\u0159ebujete n\u011bjakou pomoc. V tomto \u010dl\u00e1nku najdete nejlep\u0161\u00ed tipy na reklamu na Amazonu, kter\u00e9 se mohou hodit.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-454660-identifier\"><strong>No, co je reklama na Amazonu?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-223356-identifier\">Reklama na Amazonu je velmi podobn\u00e1 reklam\u00e1m Google. Kdy\u017e hled\u00e1te kl\u00ed\u010dov\u00e9 slovo na Amazonu, n\u011bkter\u00e9 z nejlep\u0161\u00edch v\u00fdsledk\u016f budou sponzorovan\u00e9 p\u0159\u00edsp\u011bvky, kter\u00e9 se ozna\u010duj\u00ed jako reklamy Amazon. Jsou identifikov\u00e1ny textem, kter\u00fd zn\u00ed &#8220;sponzorov\u00e1no&#8221; nebo &#8220;reklama&#8221;.<\/p><p class=\"theme-wp-block gb-responsive-153009-identifier\">Amazon PPC znamen\u00e1 &#8220;<a href=\"\/cs\/blog\/amazon-ppc-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Platba za Kliknut\u00ed<\/a>,&#8221; a je to model \u00fa\u010dtov\u00e1n\u00ed za reklamu na Amazonu. Inzerent nese n\u00e1klady pouze po kliknut\u00ed na reklamu. Zat\u00edmco Platba za Kliknut\u00ed se vztahuje na proces platby, term\u00edn PPC se \u010dast\u011bji pou\u017e\u00edv\u00e1 k ozna\u010den\u00ed digit\u00e1ln\u00edch reklamn\u00edch mo\u017enost\u00ed, kter\u00e9 jsou \u00fa\u010dtov\u00e1ny na z\u00e1klad\u011b Platby za Kliknut\u00ed. Reklamy na sponzorovan\u00e9 produkty Amazon jsou formou PPC reklamy na Amazonu. Reklama na sponzorovan\u00fd produkt Amazon je nejb\u011b\u017en\u011bj\u0161\u00edm form\u00e1tem reklamy a m\u016f\u017ee se objevit bu\u010f na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, nebo na str\u00e1nce s popisem produktu. Reklamy PPC jsou placeny prodejci Amazonu v z\u00e1vislosti na po\u010dtu kliknut\u00ed na sponzorovan\u00fd produkt, jak n\u00e1zev napov\u00edd\u00e1.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-213664-identifier\">Ale jak\u00fd je c\u00edl spr\u00e1vy Amazon PPC? Jednodu\u0161e \u0159e\u010deno, je to identifikovat kl\u00ed\u010dov\u00e1 slova, kter\u00e1 se pou\u017e\u00edvaj\u00ed k zobrazen\u00ed va\u0161\u00ed reklamy, z\u00edskat kliknut\u00ed a ud\u011blat co nejv\u00edce prodej\u016f. S vysok\u00fdmi nab\u00eddkami a pravideln\u00fdmi rozpo\u010dty je snadn\u00e9 se dostat do pov\u011bdom\u00ed. To zvy\u0161uje pravd\u011bpodobnost z\u00edsk\u00e1n\u00ed kliknut\u00ed a prodej\u016f. Zn\u00ed to dob\u0159e, \u017ee?<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619662-identifier\">Nicm\u00e9n\u011b jedn\u00edm z nejn\u00e1ro\u010dn\u011bj\u0161\u00edch aspekt\u016f spr\u00e1vy PPC je udr\u017eet nab\u00eddky co nejni\u017e\u0161\u00ed, aby se dos\u00e1hlo nejen velk\u00e9ho po\u010dtu prodej\u016f, ale tak\u00e9 p\u0159\u00edjm\u016f z t\u011bchto prodej\u016f. Pokud nap\u0159\u00edklad n\u00e1klady na kliknut\u00ed p\u0159ekro\u010d\u00ed ziskovou mar\u017ei inzerovan\u00e9ho produktu, nelze z reklamn\u00ed kampan\u011b dos\u00e1hnout zisku, bez ohledu na to, kolik polo\u017eek je prod\u00e1no. A pokud reklama generuje mnoho kliknut\u00ed, ale \u017e\u00e1dn\u00e9 prodeje, obchodn\u00edk by ztratil pen\u00edze. Poj\u010fme se pod\u00edvat bl\u00ed\u017ee na formy reklamy na Amazonu.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959052-identifier\"><strong>Jak\u00e9 form\u00e1ty reklamy na Amazonu existuj\u00ed?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829896-identifier\">Na Amazonu m\u016f\u017eete inzerovat r\u016fzn\u00fdmi zp\u016fsoby. V sou\u010dasn\u00e9 dob\u011b jsou k dispozici n\u00e1sleduj\u00edc\u00ed t\u0159i hlavn\u00ed form\u00e1ty:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-880481-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57868-identifier\"><strong>Reklamy na sponzorovan\u00e9 produkty<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426357-identifier\"><strong>Reklamy na sponzorovan\u00e9 zna\u010dky<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-813390-identifier\"><strong>Reklamy na sponzorovan\u00e9 zobrazen\u00ed<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-691901-identifier\">Hodnota reklam na Amazonu je patrn\u00e1 p\u0159i pohledu na str\u00e1nku s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. M\u00e1te malou \u0161anci b\u00fdt dostupn\u00ed potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm, pokud neplat\u00edte. Pouze reklamy (ozna\u010den\u00e9 \u010derven\u011b) jsou viditeln\u00e9, ne\u017e za\u010dnou rolovat, &#8220;Nad zlomem,&#8221; po zad\u00e1n\u00ed v\u011bt\u0161iny vyhled\u00e1vac\u00edch slov.<\/p><figure class=\"theme-wp-block wp-block-image size-large is-resized desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-349404-identifier\"><img decoding=\"async\" width=\"844\" height=\"1016\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg\" alt=\"p\u0159ihl\u00e1\u0161en\u00ed k reklam\u011b na amazon\" class=\"wp-image-9678\" style=\"width:844px;height:1016px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-407x490.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-768x925.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1276x1536.jpg 1276w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1701x2048.jpg 1701w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-951814-identifier\"><strong>Reklamy na sponzorovan\u00e9 produkty Amazon nebo Sponzorovan\u00e9 produkty<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431323-identifier\">Nejobl\u00edben\u011bj\u0161\u00edm form\u00e1tem reklamy na Amazonu je reklama na sponzorovan\u00e9 produkty (SPAs). Objevuj\u00ed se nad, mezi nebo pod organick\u00fdmi v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed a jsou podobn\u00e9 textov\u00fdm reklam\u00e1m na Googlu. Mohou b\u00fdt tak\u00e9 nalezeny na str\u00e1nk\u00e1ch s popisem produktu v sekci &#8220;Sponzorovan\u00e9 polo\u017eky relevantn\u00ed k tomuto objektu&#8221; nebo pod atributy.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-854673-identifier\">Jedin\u00fdm vizu\u00e1ln\u00edm rozd\u00edlem mezi sponzorovan\u00fdmi a organick\u00fdmi v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed je mal\u00fd indik\u00e1tor &#8220;Sponzorov\u00e1no&#8221; (ozna\u010den\u00fd \u010derven\u011b). Speci\u00e1ln\u00ed nab\u00eddky, r\u016fzn\u00e9 ceny, n\u00e1zvy nebo fotografie nejsou pro SPAs povoleny.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-332957-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-551190-identifier\"><img decoding=\"async\" width=\"844\" height=\"371\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg\" alt=\"p\u0159\u00edjmy z reklamy na amazon\" class=\"wp-image-9682\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-407x179.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-768x337.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499818-identifier\">Krom\u011b organick\u00e9ho obr\u00e1zku, n\u00e1zvu a cenov\u00fdch informac\u00ed o produktu reklama neobsahuje \u017e\u00e1dn\u00e9 dal\u0161\u00ed informace. Z\u00e1kazn\u00edci jsou p\u0159esm\u011brov\u00e1ni na str\u00e1nku s informacemi o produktu, kdy\u017e kliknou na jednu z reklam na sponzorovan\u00e9 produkty.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-624405-identifier\">Reklamy na sponzorovan\u00e9 produkty jsou v\u00fdhodn\u00e9 pro zvy\u0161ov\u00e1n\u00ed prodeje nov\u011b vydan\u00fdch zbo\u017e\u00ed nebo produkt\u016f s n\u00edzk\u00fdm organick\u00fdm hodnocen\u00edm. \u010casto pom\u00e1haj\u00ed zaplnit reklamn\u00ed prostor pro relevantn\u00ed vyhled\u00e1vac\u00ed kl\u00ed\u010dov\u00e1 slova, \u010d\u00edm\u017e zaji\u0161\u0165uj\u00ed, \u017ee viditelnost spole\u010dnosti je udr\u017eov\u00e1na.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-957427-identifier\">Reklamy na sponzorovan\u00e9 produkty jsou k dispozici ve t\u0159ech variant\u00e1ch, z nich\u017e ka\u017ed\u00e1 v\u00e1m umo\u017e\u0148uje zvolit maxim\u00e1ln\u00ed CPC (sazbu, kterou plat\u00edte za jedno kliknut\u00ed):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-879330-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12236-identifier\">Automatizovan\u00e1 mo\u017enost, kde Amazon najde vhodn\u00e1 vyhled\u00e1vac\u00ed slova a polo\u017eky za v\u00e1s.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595575-identifier\">Manu\u00e1ln\u00ed mo\u017enost zalo\u017een\u00e1 na kl\u00ed\u010dov\u00fdch slovech, kde si vyberete formu shody a kl\u00ed\u010dov\u00e9 slovo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-252245-identifier\">Manu\u00e1ln\u00ed mo\u017enost produktu, kde m\u016f\u017eete c\u00edlit na konkr\u00e9tn\u00ed trh a produktov\u00e9 kategorie.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897717-identifier\"><strong>Reklamy na sponzorovan\u00e9 zna\u010dky<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-647707-identifier\">Proto\u017ee se zobrazuj\u00ed nad produkty ka\u017ed\u00e9ho konkurenta: p\u0159\u00edmo pod vyhled\u00e1vac\u00edm polem a nad organick\u00fdmi v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed a sponzorovan\u00fdmi produkty, jsou sponzorovan\u00e9 zna\u010dky prezentov\u00e1ny spot\u0159ebiteli na za\u010d\u00e1tku procesu rozhodov\u00e1n\u00ed o n\u00e1kupu.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-102378-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979161-identifier\"><img decoding=\"async\" width=\"844\" height=\"346\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg\" alt=\"\u00fa\u010det pro reklamu na amazon\" class=\"wp-image-9686\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-407x167.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-768x315.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-900754-identifier\">Kliknut\u00edm na logo nebo n\u00e1zev sponzorovan\u00e9 zna\u010dky jste p\u0159esm\u011brov\u00e1ni na obchod Amazon, vlastn\u00ed vstupn\u00ed str\u00e1nku nebo vlastn\u00ed URL Amazon, kter\u00e1 obsahuje alespo\u0148 t\u0159i zna\u010dkov\u00e9 polo\u017eky (pouze pro prodejce Amazon). Jako inzerent nastavujete c\u00edl. Z\u00e1kazn\u00edci jsou po kliknut\u00ed na jednu z vybran\u00fdch ASIN p\u0159esm\u011brov\u00e1ni na str\u00e1nku s popisem produktu.<\/p><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-295443-identifier\"><strong>Reklamy na sponzorovan\u00e9 zobrazen\u00ed<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-315938-identifier\">Kdy\u017e je logo Amazon a v\u00fdzva k akci zobrazeno na webov\u00e9 str\u00e1nce t\u0159et\u00ed strany, jsou tak\u00e9 integrov\u00e1ny. Mohou m\u00edt r\u016fzn\u00e9 velikosti a odkazovat na str\u00e1nky s popisem inzerovan\u00fdch produkt\u016f.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-459324-identifier\">Pokud maj\u00ed registraci zna\u010dky Amazon, mohou prodejci, obchodn\u00edci a agentury s z\u00e1kazn\u00edky Amazon pou\u017e\u00edvat reklamy na sponzorovan\u00e9 zobrazen\u00ed.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793415-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-852841-identifier\"><img decoding=\"async\" width=\"844\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg\" alt=\"reklamy na sponzorovan\u00e9 produkty amazon\" class=\"wp-image-9690\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-407x209.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-768x394.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553951-identifier\">Jsou viditeln\u00e9 d\u00edky unik\u00e1tn\u00edm z\u00e1jmov\u00fdm skupin\u00e1m, zna\u010dk\u00e1m nebo zobrazen\u00edm str\u00e1nek. M\u016f\u017eete nap\u0159\u00edklad c\u00edlit na lidi, kte\u0159\u00ed vid\u011bli va\u0161i str\u00e1nku s popisem produktu, ale je\u0161t\u011b si ho nekoupili.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-825424-identifier\"><strong>Po sezn\u00e1men\u00ed se s form\u00e1ty reklamy na Amazonu je \u010das nau\u010dit se nejlep\u0161\u00ed <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">strategie Amazon PPC<\/a>.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-995119-identifier\">Existuje obecn\u00e9 p\u0159esv\u011bd\u010den\u00ed, \u017ee nejlep\u0161\u00ed je p\u0159\u00edstup &#8220;jedna velikost vyhovuje v\u0161em&#8221;: to si mysl\u00ed mnoho PPC agentur. Nicm\u00e9n\u011b je z\u00e1sadn\u00ed pochopit konkr\u00e9tn\u00ed c\u00edle a va\u0161e jedine\u010dn\u00e9 c\u00edlov\u00e9 trhy, abyste dos\u00e1hli nejlep\u0161\u00edch v\u00fdsledk\u016f. Zde se pod\u00edv\u00e1me na dv\u011b \u00fasp\u011b\u0161n\u00e9 strategie Amazon PPC:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-635640-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-744116-identifier\">Maximalizace va\u0161ich nab\u00eddek<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-423180-identifier\">Je to super konkuren\u010dn\u00ed hra, pokud jde o reklamu na Amazonu. A nen\u00ed lep\u0161\u00ed zp\u016fsob, jak to zjistit na vlastn\u00ed k\u016f\u017ei, ne\u017e zlep\u0161it sv\u00e9 nab\u00eddky. Je to z\u00e1sadn\u00ed v\u011bc, kterou je t\u0159eba rozv\u00edjet, proto\u017ee pokud to neud\u011bl\u00e1te, budete p\u0159ehl\u00ed\u017eeni bohy Amazonu a va\u0161i konkurenti p\u0159ijdou a zaplat\u00ed za v\u00e1s.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-903247-identifier\">Reklamn\u00ed agentury a poradci Amazonu miluj\u00ed mal\u00e9 detaily, pokud jde o optimalizaci nab\u00eddek.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-771466-identifier\">M\u016f\u017eete experimentovat se sv\u00fdmi nab\u00eddkami, abyste na\u0161li &#8220;dokonalou rovnov\u00e1hu&#8221; mezi ziskovost\u00ed a r\u016fstem, nap\u0159\u00edklad. M\u016f\u017eete tak\u00e9 testovat sv\u00e9 procento ACoS, abyste zjistili, jak efektivn\u011bj\u0161\u00ed m\u016f\u017ee stejn\u00fd v\u00fdb\u011br reklam b\u00fdt.<\/p><div class=\"theme-block-list\"><ul start=\"2\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-612426-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230467-identifier\">Z\u00edsk\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932265-identifier\">Pou\u017e\u00edv\u00e1te sv\u00e9 placen\u00e9 automatizovan\u00e9 kampan\u011b k nalezen\u00ed nejvhodn\u011bj\u0161\u00edch vyhled\u00e1vac\u00edch kl\u00ed\u010dov\u00fdch slov na Amazonu pro v\u00e1s. N\u00e1sledn\u011b jsou v\u00edt\u011bzov\u00e9 zahrnuti do va\u0161ich manu\u00e1ln\u00edch PPC kampan\u00ed.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-523338-identifier\"><strong>Jak\u00e9 jsou pr\u016fm\u011brn\u00e9 n\u00e1klady na reklamu na Amazonu?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-244178-identifier\">Inzerenti na Amazonu obvykle plat\u00ed 0,81 USD za kliknut\u00ed. Je d\u016fle\u017eit\u00e9 m\u00edt na pam\u011bti, \u017ee cena nen\u00ed pevn\u00e1. Cena va\u0161\u00ed propaga\u010dn\u00ed kampan\u011b bude ur\u010dena va\u0161\u00edm rozpo\u010dtem a va\u0161\u00ed konkurenc\u00ed.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-923154-identifier\">M\u011bli byste pl\u00e1novat platit nav\u00edc za intenzivn\u011b konkuren\u010dn\u00ed kl\u00ed\u010dov\u00e1 slova. To vyvol\u00e1 auk\u010dn\u00ed v\u00e1lku, kter\u00e1 zv\u00fd\u0161\u00ed cenu.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88419-identifier\"><strong>Jak\u00e9 jsou n\u00e1klady na Amazon PPC?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-941182-identifier\">Podobn\u011b jako reklama na Facebooku, Amazon PPC funguje jako aukce. To zaji\u0161\u0165uje, \u017ee zainteresovan\u00ed \u00fa\u010dastn\u00edci nab\u00edzej\u00ed nejvy\u0161\u0161\u00ed \u010d\u00e1stku, kterou mohou utratit. Nejvy\u0161\u0161\u00ed nab\u00eddka z\u00edsk\u00e1v\u00e1 nejlep\u0161\u00ed reklamn\u00ed m\u00edsto a plat\u00ed pouze o cent v\u00edce ne\u017e druh\u00fd nejvy\u0161\u0161\u00ed nab\u00edzej\u00edc\u00ed.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-904085-identifier\">P\u0159edstavme si, \u017ee existuj\u00ed 3 r\u016fzn\u00ed inzerenti:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-430371-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-191658-identifier\">Prvn\u00ed inzerent \u2013 5 USD\/kliknut\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-472830-identifier\">Druh\u00fd inzerent \u2013 6 USD\/kliknut\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-509347-identifier\">T\u0159et\u00ed inzerent \u2013 7 $\/klik<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-132187-identifier\">To znamen\u00e1, \u017ee t\u0159et\u00ed inzerent vyhraje. Proto\u017ee druh\u00fd inzerent byl druh\u00fdm nejlep\u0161\u00edm nab\u00edzej\u00edc\u00edm po nich, obdr\u017e\u00ed nejvy\u0161\u0161\u00ed reklamn\u00ed pozici.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-329765-identifier\"><strong>Jak optimalizovat va\u0161e reklamy na Amazonu<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-111944-identifier\">M\u016f\u017eete b\u00fdt skepti\u010dt\u00ed, \u017ee s tolika zbo\u017e\u00edm na Amazonu by platforma generovala zisk pro va\u0161e podnik\u00e1n\u00ed. Na\u0161t\u011bst\u00ed existuje n\u011bkolik v\u011bc\u00ed, kter\u00e9 m\u016f\u017eete ud\u011blat, abyste se odli\u0161ili od davu na rozs\u00e1hl\u00e9m trhu Amazonu. Sta\u010d\u00ed dob\u0159e promy\u0161len\u00e1 reklamn\u00ed kampa\u0148 na Amazonu, abyste mohli za\u010d\u00edt.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362609-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-28170-identifier\"><strong>Vytvo\u0159te dob\u0159e uspo\u0159\u00e1dan\u00e9 kampan\u011b na z\u00e1klad\u011b kategori\u00ed produkt\u016f<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-750615-identifier\">M\u016f\u017eete b\u00fdt skepti\u010dt\u00ed, \u017ee s tolika zbo\u017e\u00edm na Amazonu by platforma generovala zisk pro va\u0161e podnik\u00e1n\u00ed. Na\u0161t\u011bst\u00ed existuje n\u011bkolik v\u011bc\u00ed, kter\u00e9 m\u016f\u017eete ud\u011blat, abyste se odli\u0161ili od davu na rozs\u00e1hl\u00e9m trhu Amazonu. Sta\u010d\u00ed dob\u0159e promy\u0161len\u00e1 reklamn\u00ed kampa\u0148 na Amazonu, abyste mohli za\u010d\u00edt.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-865296-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-630527-identifier\"> <strong>Vytvo\u0159te p\u0159esv\u011bd\u010div\u00fd a \u010dasov\u011b citliv\u00fd reklamn\u00ed text.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-234653-identifier\">Ujist\u011bte se, \u017ee reklamn\u00ed text nen\u00ed pouze faktick\u00fd, pokud jde o to, co nab\u00edz\u00edte, ale tak\u00e9 kreativn\u00ed a vtipn\u00fd, pokud je to mo\u017en\u00e9. V p\u0159epln\u011bn\u00fdch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na Amazonu je d\u016fle\u017eit\u00e9 se odli\u0161it v\u00edce ne\u017e kdy jindy. Tak\u00e9 je dobr\u00fd n\u00e1pad vn\u00e9st pocit nal\u00e9havosti. Kdy\u017e d\u011bl\u00e1te v\u00fdprodej nebo slevov\u00fd kup\u00f3n, ujist\u011bte se, \u017ee to zm\u00edn\u00edte.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-837280-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970051-identifier\"><strong>Z\u00edskejte reklamn\u00ed text co nejp\u0159esn\u011bji.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-916594-identifier\">V\u00e1\u0161 reklamn\u00ed text by m\u011bl b\u00fdt tak\u00e9 velmi konkr\u00e9tn\u00ed, pokud jde o to, co prod\u00e1v\u00e1te. I kdy\u017e m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 zahrnout v\u0161echny tyto informace do reklamn\u00edho dokumentu, je z\u00e1sadn\u00ed zahrnout nejrelevantn\u011bj\u0161\u00ed informace.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-664095-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-6537-identifier\"><strong>Vyzkou\u0161ejte ka\u017ed\u00fd z dostupn\u00fdch t\u0159\u00ed form\u00e1t\u016f reklam.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-540417-identifier\">I kdy\u017e podpora produktov\u00e9 reklamy m\u016f\u017ee m\u00edt tendenci m\u00edt nejrychlej\u0161\u00ed a m\u011b\u0159iteln\u00fd n\u00e1vratnost investice, reklamy s hlavn\u00edm hled\u00e1n\u00edm mohou v\u00e9st k loaj\u00e1ln\u011bj\u0161\u00edm z\u00e1kazn\u00edk\u016fm. Stoj\u00ed za to experimentovat se v\u0161emi t\u0159emi form\u00e1ty reklam, abyste zjistili, kter\u00fd generuje nejlep\u0161\u00ed v\u00fdsledky, a pot\u00e9 p\u0159erozd\u011blit sv\u016fj rozpo\u010det na z\u00e1klad\u011b v\u00fdsledk\u016f kampan\u011b, dokud \u010d\u00edsla nebudou jasn\u00e1.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831479-identifier\"><strong>AAP a DSP by m\u011bly b\u00fdt tak\u00e9 zohledn\u011bny, pokud jde o reklamu na Amazonu.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-98339-identifier\">Amazon Advertising Platform (AAP) je Demand Side Platform (DSP) spole\u010dnosti Amazon, kter\u00e1 je k dispozici jako \u0159\u00edzen\u00e1 slu\u017eba od Amazonu nebo jako samoobslu\u017en\u00e1 slu\u017eba pro schv\u00e1len\u00e9 spole\u010dnosti. Inzerenti mohou c\u00edlit na publikum Amazonu na webov\u00fdch str\u00e1nk\u00e1ch a aplikac\u00edch t\u0159et\u00edch stran pomoc\u00ed r\u016fzn\u00fdch typ\u016f reklam, v\u010detn\u011b:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-420503-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181758-identifier\">Zobrazov\u00e1n\u00ed reklam na desktopov\u00fdch a mobiln\u00edch webech.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426836-identifier\">Vytvo\u0159te bannerov\u00e9 reklamy pro mobiln\u00ed za\u0159\u00edzen\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-962507-identifier\">Navrhn\u011bte interstici\u00e1ln\u00ed reklamy pro mobiln\u00ed za\u0159\u00edzen\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-220764-identifier\">Um\u00edst\u011bte reklamy do popul\u00e1rn\u00edch vide\u00ed.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-439127-identifier\">Inzerenti mohou oslovit z\u00e1kazn\u00edky Amazonu mimo Amazon pouze prost\u0159ednictv\u00edm n\u00e1kupu m\u00e9di\u00ed DSP a inzerenti mohou zakoupit reklamn\u00ed prostor na str\u00e1nk\u00e1ch Amazonu pouze pomoc\u00ed AAP. Je d\u016fle\u017eit\u00e9 vz\u00edt v \u00favahu, \u017ee inzerenti mohou zas\u00e1hnout spot\u0159ebitele Amazonu p\u0159\u00edm\u00fdm obsahem na bloz\u00edch Amazonu, mobiln\u00edch aplikac\u00edch a na obrazovce probuzen\u00ed tablet\u016f Fire <a href=\"\/cs\/blog\/amazon-listing-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">pomoc\u00ed reklam na videa Amazonu<\/a>.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847475-identifier\">Pojmenov\u00e1n\u00ed a rozpozn\u00e1n\u00ed produktu lze zv\u00fd\u0161it pomoc\u00ed propagac\u00ed DSP. Pokud je v\u0161ak c\u00edlem spole\u010dnosti utr\u00e1cet pen\u00edze za reklamy, kter\u00e9 maj\u00ed p\u0159\u00edm\u00fd dopad na p\u0159\u00edjmy, AAP nemus\u00ed b\u00fdt nejlep\u0161\u00ed volbou. Je v\u00edce vhodn\u00e1 pro podniky, kter\u00e9 ji\u017e provozuj\u00ed zobrazen\u00e9 reklamy na jin\u00fdch kan\u00e1lech a jsou obezn\u00e1meny s podstatou reklam na zna\u010dku.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988197-identifier\"><strong>Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-306053-identifier\">Reklama na Amazonu je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed digit\u00e1ln\u00edch strategi\u00ed mnoha maloobchodn\u00edk\u016f v oblasti E-Commerce. Vzhledem k velikosti a pov\u011bsti Amazonu mezi z\u00e1kazn\u00edky je generov\u00e1n\u00ed p\u0159\u00edjm\u016f na t\u00e9to platform\u011b nejen nutnost\u00ed, ale tak\u00e9 nezbytnost\u00ed pro maloobchodn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed roz\u0161\u00ed\u0159it sv\u00e9 podnik\u00e1n\u00ed. Z\u00e1kazn\u00edci mohou b\u00fdt vyu\u017eiti reklamami na Amazonu, aby pomohli z\u00edskat viditelnost pro jejich obchod na Amazonu.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-346916-identifier\">Nejrychlej\u0161\u00ed volbou pro prodejce, kte\u0159\u00ed cht\u011bj\u00ed z\u00edskat pozornost pro sv\u016fj obchod na Amazonu, je vyu\u017e\u00edt z\u00e1kazn\u00edky prost\u0159ednictv\u00edm reklam na Amazonu. I kdy\u017e tento krok vy\u017eaduje spoustu \u010dasu a \u00fasil\u00ed, n\u00e1vratnost investice z hlediska potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f rozhodn\u011b stoj\u00ed za to.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1618993888938\"><strong class=\"schema-faq-question\"><strong>Co je reklama na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Reklama na Amazonu je velmi podobn\u00e1 reklam\u00e1m na Googlu. Kdy\u017e hled\u00e1te kl\u00ed\u010dov\u00e9 slovo na Amazonu, n\u011bkter\u00e9 z nejlep\u0161\u00edch v\u00fdsledk\u016f budou sponzorovan\u00e9 p\u0159\u00edsp\u011bvky, kter\u00e9 se ozna\u010duj\u00ed jako reklamy na Amazonu. Jsou identifikov\u00e1ny textem, kter\u00fd zn\u00ed &#8220;sponzorov\u00e1no&#8221; nebo &#8220;reklama.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993952044\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 jsou pr\u016fm\u011brn\u00e9 n\u00e1klady na reklamu na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Inzerenti na Amazonu obvykle plat\u00ed 0,81 $ za kliknut\u00ed. Je d\u016fle\u017eit\u00e9 m\u00edt na pam\u011bti, \u017ee cena nen\u00ed pevn\u00e1. Cena va\u0161\u00ed propaga\u010dn\u00ed kampan\u011b bude ur\u010dena va\u0161\u00edm rozpo\u010dtem a va\u0161\u00ed konkurenc\u00ed.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993995600\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 jsou n\u00e1klady na Amazon PPC?<\/strong><\/strong> <p class=\"schema-faq-answer\">Podobn\u011b jako reklama na Facebooku, Amazon PPC funguje jako aukce. To zaji\u0161\u0165uje, \u017ee zainteresovan\u00ed \u00fa\u010dastn\u00edci nab\u00edzej\u00ed nejvy\u0161\u0161\u00ed \u010d\u00e1stku, kterou mohou utratit. Nejvy\u0161\u0161\u00ed nab\u00edzej\u00edc\u00ed z\u00edsk\u00e1v\u00e1 nejlep\u0161\u00ed reklamn\u00ed pozici a plat\u00ed pouze o cent v\u00edce ne\u017e druh\u00fd nejvy\u0161\u0161\u00ed nab\u00edzej\u00edc\u00ed.<\/p> <\/div><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-894842-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed podle v\u00fdskytu: \u00a9 Tierney \u2013 stock.adobe.com \/ Sn\u00edmky obrazovky @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>I kdy\u017e je nastaven\u00ed obchodu na Amazonu snadn\u00e9, z\u00edsk\u00e1n\u00ed pozornosti pro v\u00e1\u0161 produkt vy\u017eaduje trp\u011blivost. Je obt\u00ed\u017en\u00e9 z\u00edskat pot\u0159ebnou pozornost k generov\u00e1n\u00ed prodeje, kdy\u017e je tolik obchodn\u00edk\u016f, kte\u0159\u00ed se sna\u017e\u00ed prodat stejnou polo\u017eku. V d\u016fsledku toho je vyu\u017eit\u00ed va\u0161eho obchodu pomoc\u00ed reklamn\u00edch kampan\u00ed na Amazonu va\u0161\u00ed nejlep\u0161\u00ed \u0161anc\u00ed na rychl\u00fd prodej na Amazonu. Reklamy na<\/p>\n","protected":false},"author":26,"featured_media":9694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[903],"tags":[],"class_list":["post-108453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inzerujte na Amazonu v roce 2025 \u2013 V\u0161e, co pot\u0159ebujete v\u011bd\u011bt | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"S reklamou na Amazonu m\u016f\u017eete c\u00edlit a oslovit sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky v jak\u00e9koli f\u00e1zi z\u00e1kaznick\u00e9 zku\u0161enosti. 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