{"id":108480,"date":"2023-03-28T08:02:00","date_gmt":"2023-03-28T08:02:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/strong-kpis-na-amazonu-co-rika-data-amazonu-o-vykonnosti-trhu-strong\/"},"modified":"2023-03-28T08:02:00","modified_gmt":"2023-03-28T08:02:00","slug":"strong-kpis-na-amazonu-co-rika-data-amazonu-o-vykonnosti-trhu-strong","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/strong-kpis-na-amazonu-co-rika-data-amazonu-o-vykonnosti-trhu-strong\/","title":{"rendered":"<strong>KPIs na Amazonu: Co \u0159\u00edk\u00e1 data Amazonu o v\u00fdkonnosti trhu<\/strong>"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-951547-identifier\">\u0417 \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0430\u043c\u0438 \u0449\u043e\u0434\u0435\u043d\u043d\u0438\u0445 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456\u0432 Amazon \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0432\u0435\u043b\u0438\u0447\u0435\u0437\u043d\u0438\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b \u0434\u043b\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0441\u0432\u043e\u0457\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432. \u0426\u0435\u0439 \u0440\u0438\u043d\u043e\u043a \u0442\u0430\u043a\u0438\u043c \u0447\u0438\u043d\u043e\u043c \u043f\u0440\u0438\u0432\u0430\u0431\u043b\u044e\u0454 \u0432\u0441\u0435 \u0431\u0456\u043b\u044c\u0448\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432, \u044f\u043a\u0456 \u0432\u043d\u0430\u0441\u043b\u0456\u0434\u043e\u043a \u0446\u044c\u043e\u0433\u043e \u043f\u0456\u0434\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0447\u0456\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457. \u0429\u043e\u0431 \u0443\u0441\u043f\u0456\u0448\u043d\u043e \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0432 \u0446\u044c\u043e\u043c\u0443 \u0432\u0438\u0441\u043e\u043a\u043e\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u043c\u0443 \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0456, \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430 Amazon \u0454 \u043a\u043b\u044e\u0447\u0435\u043c \u0434\u043e \u0443\u0441\u043f\u0456\u0445\u0443. \u0410\u043b\u0435 \u044f\u043a\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u043f\u0456\u0434\u0445\u043e\u0434\u044f\u0442\u044c \u0434\u043b\u044f \u044f\u043a\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0456 \u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u0438\u043c\u0438 \u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f?<\/p><p class=\"theme-wp-block gb-responsive-538895-identifier\">\u041d\u0430 \u0446\u044c\u043e\u043c\u0443 \u0435\u0442\u0430\u043f\u0456 \u0432 \u0433\u0440\u0443 \u0432\u0441\u0442\u0443\u043f\u0430\u044e\u0442\u044c KPI Amazon. \u041f\u0456\u0434 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0430\u043c\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0440\u043e\u0437\u0443\u043c\u0456\u044e\u0442\u044c\u0441\u044f \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456, \u044f\u043a\u0456 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u0442\u0438 \u0442\u0430 \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445 Amazon. \u0410\u043b\u0435 \u044f\u043a\u0456 KPI \u043d\u0430 Amazon \u0454 \u0434\u0456\u0439\u0441\u043d\u043e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438\u043c\u0438 \u0456 \u0449\u043e \u043a\u0430\u0436\u0443\u0442\u044c \u0434\u0430\u043d\u0456 Amazon \u043f\u0440\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043d\u0430 \u0440\u0438\u043d\u043a\u0443? \u0423 \u0446\u044c\u043e\u043c\u0443 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456 \u043c\u0438 \u043f\u043e\u043a\u0430\u0436\u0435\u043c\u043e, \u044f\u043a KPI \u043d\u0430 Amazon \u043c\u043e\u0436\u0443\u0442\u044c \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-485814-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135528\/Autorenbild_Moritz-Meyer_MOVESELL-scaled.jpg);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">\u0413\u043e\u0441\u0442\u044c\u043e\u0432\u0438\u0439 \u043f\u043e\u0441\u0442<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Moritz Meyer<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>&#8230; \u0454 \u0441\u043f\u0456\u0432\u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a\u043e\u043c \u0456 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u0438\u043c \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u043c <a href=\"https:\/\/movesell.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Movesell GmbH<\/a>. <\/p><p>\u041a\u0456\u043b\u044c\u0441\u044c\u043a\u0430 \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0437 2017 \u0440\u043e\u043a\u0443 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u0454 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u0431\u0440\u0435\u043d\u0434\u0438 \u0443 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u0456, \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u043e\u0441\u0442\u0456 \u0442\u0430 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0443 \u043d\u0430 Amazon \u0456 \u0437\u043c\u043e\u0433\u043b\u0430 \u0437\u0430\u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0432\u0430\u0442\u0438 \u0441\u0435\u0431\u0435 \u044f\u043a \u0435\u043a\u0441\u043f\u0435\u0440\u0442 Amazon \u0443 \u0441\u0444\u0435\u0440\u0430\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u0438, SEO \u0442\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443. \u041e\u043a\u0440\u0456\u043c \u0441\u0432\u043e\u0454\u0457 \u0440\u043e\u0431\u043e\u0442\u0438 \u044f\u043a \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0430 \u0437 \u0432\u043b\u0430\u0441\u043d\u043e\u0433\u043e \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443 \u0430\u043d\u0430\u043b\u0456\u0437\u0443 MOVESELL ROPT, \u041c\u043e\u0440\u0456\u0446 \u0441\u043b\u0456\u0434\u043a\u0443\u0454 \u0437\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u043e\u043c \u0456 \u0430\u043d\u0430\u043b\u0456\u0437\u043e\u043c \u0440\u0438\u043d\u043a\u0443. \u0421\u0432\u043e\u044e \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0443 \u0432\u0456\u043d \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0434\u0456\u043b\u0438\u0442\u044c\u0441\u044f \u0437\u0456 \u0441\u0432\u043e\u0454\u044e \u043c\u0435\u0440\u0435\u0436\u0435\u044e \u043d\u0430 LinkedIn.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block gb-responsive-942441-identifier wp-block-heading\"><strong>\u0427\u043e\u043c\u0443 KPI \u043d\u0430 Amazon \u0454 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438\u043c\u0438?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-890291-identifier\">\u041f\u0435\u0440\u0448 \u0437\u0430 \u0432\u0441\u0435: \u0427\u043e\u043c\u0443 KPI \u043d\u0430 Amazon \u0454 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438\u043c\u0438? \u041f\u0440\u043e\u0434\u0430\u0436 \u043d\u0430 Amazon \u0456 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0438 Amazon \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0454\u0442\u044c\u0441\u044f \u0431\u0430\u0433\u0430\u0442\u044c\u043c\u0430 \u0440\u0456\u0448\u0435\u043d\u043d\u044f\u043c\u0438. \u042f\u043a\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043f\u0456\u0434\u0445\u043e\u0434\u044f\u0442\u044c \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0447\u0435\u0440\u0435\u0437 \u0440\u0438\u043d\u043e\u043a \u0456 \u044f\u043a\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043f\u0440\u0438 \u0446\u044c\u043e\u043c\u0443 \u043f\u043e\u043a\u0430\u0437\u0443\u044e\u0442\u044c \u043a\u0440\u0430\u0449\u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438? \u042f\u043a\u0456 \u0446\u0456\u043d\u0438 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0456 \u044f\u043a\u0438\u0439 \u0435\u0444\u0435\u043a\u0442 \u043c\u0430\u044e\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457?<\/p><p class=\"theme-wp-block gb-responsive-532194-identifier\">\u0417\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e KPI \u043d\u0430 Amazon \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u044f\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0441\u0432\u043e\u0457\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0456 \u0432\u0438\u044f\u0432\u043b\u044f\u0442\u0438 \u043d\u0435\u0434\u043e\u043b\u0456\u043a\u0438 \u0432 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u0456 \u0437 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c\u0438, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0443\u0432\u0430\u0442\u0438 \u0457\u0445. KPI \u043d\u0430 Amazon \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442\u044c \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u0442\u0438 \u0440\u0435\u0430\u043b\u0456\u0441\u0442\u0438\u0447\u043d\u0456 \u0446\u0456\u043b\u0456 \u0442\u0430 \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u043e\u0431\u0491\u0440\u0443\u043d\u0442\u043e\u0432\u0430\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445 Amazon.<\/p><h2 class=\"theme-wp-block gb-responsive-409983-identifier wp-block-heading\"><strong>\u0420\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0456 KPI \u043d\u0430 Amazon<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-731137-identifier\">\u042f\u043a\u0449\u043e \u043f\u043e\u0434\u0438\u0432\u0438\u0442\u0438\u0441\u044f \u043d\u0430 \u0431\u0435\u0437\u043b\u0456\u0447 <a href=\"\/cs\/blog\/amazon-kpi\/\">KPI \u043d\u0430 Amazon<\/a>, \u043c\u043e\u0436\u043d\u0430 \u0448\u0432\u0438\u0434\u043a\u043e \u0432\u0456\u0434\u0447\u0443\u0442\u0438 \u0441\u0435\u0431\u0435 \u043f\u0435\u0440\u0435\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u0438\u043c \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044e \u0434\u0430\u043d\u0438\u0445. \u0414\u043b\u044f \u0440\u0456\u0437\u043d\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u0456\u0432, \u0433\u0430\u043b\u0443\u0437\u0435\u0439 \u0456 \u0441\u043f\u043e\u0441\u043e\u0431\u0456\u0432 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u043c\u043e\u0436\u043d\u0430 \u0437\u043d\u0430\u0439\u0442\u0438 \u0432\u043b\u0430\u0441\u043d\u0456 KPI. \u0414\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u043e \u0456\u0441\u043d\u0443\u044e\u0442\u044c \u0432\u043b\u0430\u0441\u043d\u0456 KPI \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0456 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a\u0456\u0432. \u0410\u043b\u0435 \u0447\u0438 \u0434\u0456\u0439\u0441\u043d\u043e \u0432\u0441\u0456 \u0437 \u043d\u0438\u0445 \u0454 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438\u043c\u0438?<\/p><p class=\"theme-wp-block gb-responsive-923258-identifier\">\u0422\u0430\u043a \u0456 \u043d\u0456. \u041e\u043a\u0440\u0435\u043c\u0456 KPI \u043d\u0430 Amazon \u043c\u0430\u044e\u0442\u044c \u0441\u0432\u043e\u044e \u043e\u0431\u0491\u0440\u0443\u043d\u0442\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u0434\u043b\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0457 \u0441\u0444\u0435\u0440\u0438 \u0432\u043f\u043b\u0438\u0432\u0443. \u041e\u0434\u043d\u0430\u043a \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u0437\u043d\u0430\u0442\u0438 KPI Amazon, \u044f\u043a\u0456 \u0434\u0430\u044e\u0442\u044c \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u043f\u0440\u043e \u0432\u043b\u0430\u0441\u043d\u0443 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u043d\u0430 Amazon. \u0422\u043e\u043c\u0443 \u043c\u0438 \u0440\u043e\u0437\u0434\u0456\u043b\u0438\u043b\u0438 \u0447\u0430\u0441\u0442\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u043d\u0456 KPI \u043d\u0430 \u0442\u0440\u0438 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u043e\u0431\u043b\u0430\u0441\u0442\u0456 \u0456 \u043f\u043e\u0441\u0442\u0443\u043f\u043e\u0432\u043e \u0457\u0445 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0454\u043c\u043e. \u0426\u0435 \u043a\u043b\u0430\u0441\u0442\u0435\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u043d\u0435 \u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e, \u0447\u0438 \u043c\u043e\u0436\u043d\u0430 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u0442\u0438 KPI \u0431\u0456\u043b\u044c\u0448\u0435 \u0434\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0447\u0438 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a\u0456\u0432, \u0430 \u0441\u043a\u043e\u0440\u0456\u0448\u0435 \u0433\u0440\u0443\u043f\u0443\u0454 KPI \u0437\u0430 \u0457\u0445 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u043c \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f\u043c.<\/p><h3 class=\"theme-wp-block gb-responsive-756932-identifier wp-block-heading\"><strong>KPIs pro m\u011b\u0159en\u00ed obecn\u00e9ho v\u00fdkonu<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-887449-identifier\">Nejprve se pod\u00edv\u00e1me na KPIs Amazonu pro obecn\u00fd v\u00fdkon. Ty se t\u00fdkaj\u00ed prodejn\u00edho v\u00fdkonu, kter\u00fd lze posuzovat nez\u00e1visle na aplikovan\u00e9 propagaci vlastn\u00edch produkt\u016f na Amazonu.<\/p><h3 class=\"theme-wp-block gb-responsive-132972-identifier wp-block-heading\"><strong> m\u011b\u0159en\u00ed \u00fasp\u011bchu a ne\u00fasp\u011bchu produkt\u016f<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-216686-identifier\">Pro m\u011b\u0159en\u00ed \u00fasp\u011bchu produkt\u016f na Amazonu by m\u011bly b\u00fdt nezbytn\u011b zohledn\u011bny KPIs pro po\u010det <strong>zobrazen\u00ed<\/strong> a <strong>po\u010det zobrazen\u00ed str\u00e1nek<\/strong>. Ob\u011b v\u00fdkonnostn\u00ed metriky mohou poskytnout informace o tom, do jak\u00e9 m\u00edry je vybran\u00fd soubor kl\u00ed\u010dov\u00fdch slov p\u0159izp\u016fsoben zadan\u00fdm vyhled\u00e1vac\u00edm dotaz\u016fm a jak vysok\u00e1 je viditelnost pozic v hodnocen\u00ed na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Tak\u00e9 m\u016f\u017ee CTR (m\u00edra prokliku) uk\u00e1zat, jak relevantn\u00ed je um\u00edst\u011bn\u00ed pro ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo, aby u\u017eivatel\u00e9 klikli na nab\u00edzen\u00fd produkt.<\/p><p class=\"theme-wp-block gb-responsive-110457-identifier\">Jeliko\u017e prodejci, kte\u0159\u00ed vlastn\u00ed Buybox pro produkt, maj\u00ed v\u011bt\u0161\u00ed prodejn\u00ed p\u0159\u00edle\u017eitosti, je pro mnoho prodejc\u016f sledov\u00e1n\u00ed vlastnictv\u00ed d\u016fle\u017eit\u00e9. Pomoc\u00ed KPIs jako <strong>LBB<\/strong> (ztracen\u00e1 Buybox) nebo <strong>zisky z Buyboxu v %<\/strong> lze m\u011b\u0159it, jak \u010dasto prodejce ztratil Buybox pro sv\u00e9 produkty kv\u016fli vlastn\u011b stanoven\u00e9 cen\u011b, nebo jak \u010dasto byla Buybox z\u00edsk\u00e1na pom\u011brn\u011b pro v\u0161echny ASINy. Zat\u00edmco vysok\u00e1 hodnota LBB m\u016f\u017ee nazna\u010dovat problematickou cenovou politiku, kter\u00e1 se nep\u0159izp\u016fsobuje konkurenci a t\u00edm vznikaj\u00edc\u00edm cenov\u00fdm v\u00fdkyv\u016fm, vysok\u00fd pod\u00edl zisk\u016f z Buyboxu nazna\u010duje velk\u00e9 prodejn\u00ed p\u0159\u00edle\u017eitosti.<\/p><p class=\"theme-wp-block gb-responsive-682500-identifier\">KPI <strong>RepOOS<\/strong> ud\u00e1v\u00e1 po\u010det zobrazen\u00ed str\u00e1nek ASIN v vybran\u00e9m \u010dasov\u00e9m obdob\u00ed, kter\u00e9 nebyly v dob\u011b zobrazen\u00ed k dispozici, av\u0161ak v automatizovan\u00e9m v\u00fdpo\u010dtov\u00e9m procesu pro objedn\u00e1vkov\u00fd proces pro dodavatele byly ozna\u010deny jako znovu objednateln\u00e9. Vysok\u00e1 hodnota m\u016f\u017ee nazna\u010dovat, \u017ee by m\u011blo b\u00fdt optimalizov\u00e1no \u0159\u00edzen\u00ed z\u00e1sob nebo procesy dodavatelsk\u00e9ho \u0159et\u011bzce, aby byla zaji\u0161t\u011bna st\u00e1l\u00e1 dostupnost produkt\u016f.<\/p><p class=\"theme-wp-block gb-responsive-347381-identifier\">Prodejci si mohou pomoc\u00ed dat Amazonu tak\u00e9 nechat zobrazit, kolik zisku po ode\u010dten\u00ed v\u0161ech n\u00e1klad\u016f na prodan\u00e9 produkty bylo dosa\u017eeno. Vysok\u00e9 <strong>\u010dist\u00e9 PPM<\/strong> (\u010dist\u00e1 mar\u017ee produktu) nazna\u010duje ziskov\u00e9 produkty a vysok\u00e9 mar\u017ee.<\/p><div class=\"wp-block-image gb-responsive-112874-identifier\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/U%CC%88berblick-u%CC%88ber-relevante-KPIs-auf-Amazon.jpg\" alt=\"<strong>KPIs na Amazon: Co \u0159\u00edkaj\u00ed data Amazonu o v\u00fdkonnosti na trhu<\/strong>&#8221; class=&#8221;wp-image-25603&#8243; width=&#8221;710&#8243; height=&#8221;631&#8243;><\/figure><\/div><h3 class=\"theme-wp-block gb-responsive-73139-identifier wp-block-heading\"><strong>KPIs pro spokojenost z\u00e1kazn\u00edk\u016f<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-471541-identifier\">Spokojenost z\u00e1kazn\u00edk\u016f je kl\u00ed\u010dov\u00e1 pro vytvo\u0159en\u00ed st\u00e1l\u00e9 z\u00e1kaznick\u00e9 z\u00e1kladny. K sledov\u00e1n\u00ed spokojenosti lze vyu\u017e\u00edt r\u016fzn\u00e9 KPIs, kter\u00e9 se zab\u00fdvaj\u00ed r\u016fzn\u00fdmi aspekty z\u00e1kaznick\u00e9 cesty nebo kontaktn\u00edmi body mezi prodejci a z\u00e1kazn\u00edky.<\/p><p class=\"theme-wp-block gb-responsive-432385-identifier\">Tak m\u016f\u017ee <strong>m\u00edra platnosti sledovac\u00edch \u010d\u00edsel z\u00e1silek<\/strong> poskytnout n\u00e1hled na z\u00e1kaznickou zku\u0161enost, kter\u00e1 by m\u011bla b\u00fdt pozitivn\u011bj\u0161\u00ed, pokud si u\u017eivatel\u00e9 mohou ov\u011b\u0159it stav sv\u00e9 objedn\u00e1vky.<\/p><p class=\"theme-wp-block gb-responsive-975823-identifier\">Vysok\u00e1 <strong>m\u00edra opo\u017ed\u011bn\u00fdch dod\u00e1vek<\/strong> nebo dlouh\u00e1 <strong>pr\u016fm\u011brn\u00e1 doba dod\u00e1n\u00ed<\/strong> m\u016f\u017ee nap\u0159\u00edklad nazna\u010dovat negativn\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti s procesy dod\u00e1n\u00ed. Stejn\u011b tak dlouh\u00e1 <strong>pr\u016fm\u011brn\u00e1 doba reakce<\/strong> ze strany prodejc\u016f, kter\u00e1 byla pot\u0159ebn\u00e1 k odpov\u011bdi na z\u00e1kaznick\u00e9 dotazy v posledn\u00edch 90 dnech, nazna\u010duje negativn\u00ed zku\u0161enosti se z\u00e1kaznick\u00fdm servisem.<\/p><p class=\"theme-wp-block gb-responsive-909913-identifier\">Tento stav by se pak tak\u00e9 odrazil v v\u00fdkonnostn\u00edch ukazatel\u00edch <strong>nespokojenosti se z\u00e1kaznick\u00fdm servisem<\/strong>, <strong>vratek<\/strong> nebo <strong>pr\u016fm\u011brn\u00e9ho hodnocen\u00ed prodejce<\/strong>. \u0160patn\u00e9 pr\u016fm\u011brn\u00e9 hodnocen\u00ed prodejce m\u016f\u017ee m\u00edt v\u0161ak tak\u00e9 p\u016fvod v nedostatc\u00edch samotn\u00e9ho produktu, co\u017e by se mohlo projevit v <strong>m\u00ed\u0159e vadn\u00fdch objedn\u00e1vek<\/strong>. Aby bylo mo\u017en\u00e9 z\u00edskat poznatky o kritice, je proto v\u017edy d\u016fle\u017eit\u00e9 sledovat recenze a na kritiku co nejrychleji reagovat.<\/p><h3 class=\"theme-wp-block gb-responsive-164936-identifier wp-block-heading\"><strong>V\u00fdkonnostn\u00ed ukazatele pro nov\u00e9 z\u00e1kazn\u00edky<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-355150-identifier\">St\u00e1l\u00fd r\u016fst z\u00e1kaznick\u00e9 z\u00e1kladny jde ruku v ruce se zv\u00fd\u0161en\u00edm prodeje vlastn\u00edch produkt\u016f. N\u00e1hledy na v\u00fdvoj nov\u00fdch z\u00e1kazn\u00edk\u016f mohou pro prodejce p\u0159in\u00e9st relevantn\u00ed poznatky o slo\u017een\u00ed z\u00e1kaznick\u00e9 z\u00e1kladny.<\/p><p class=\"theme-wp-block gb-responsive-565919-identifier\">Vysok\u00e9 hodnoty v\u00fdkonnostn\u00edch ukazatel\u016f <strong>\u201enov\u00ed z\u00e1kazn\u00edci\u201c objedn\u00e1vky<\/strong> nebo <strong>\u201enov\u00ed z\u00e1kazn\u00edci\u201c tr\u017eby<\/strong> a jejich p\u0159\u00edslu\u0161n\u00e9 procentu\u00e1ln\u00ed pod\u00edly na celkov\u00e9 z\u00e1kaznick\u00e9 z\u00e1kladn\u011b ukazuj\u00ed, kolik objedn\u00e1vek bylo u\u010din\u011bno nov\u00fdmi z\u00e1kazn\u00edky a jak velk\u00fd je vygenerovan\u00fd obrat.<\/p><h2 class=\"theme-wp-block gb-responsive-964822-identifier wp-block-heading\"><strong>Reklamn\u00ed KPIs na Amazonu<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-430494-identifier\">P\u0159i pohledu na <a href=\"\/cs\/blog\/amazon-advertising\/\">Amazon Advertising<\/a> je rychle jasn\u00e9, \u017ee se jedn\u00e1 o r\u016fzn\u00e9 vz\u00e1jemn\u011b propojen\u00e9 procesy, kter\u00e9 by m\u011bly b\u00fdt posuzov\u00e1ny r\u016fzn\u011b. Pro dobr\u00fd p\u0159ehled o \u00fasp\u011bchu a n\u00e1kladech na reklamu je tedy nezbytn\u00e9 zohlednit jednotliv\u00e9 KPIs.<\/p><h3 class=\"theme-wp-block gb-responsive-893740-identifier wp-block-heading\"><strong>Amazon KPIs k n\u00e1klad\u016fm na reklamu<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-688784-identifier\">Aby bylo mo\u017en\u00e9 udr\u017eet p\u0159ehled o n\u00e1kladech na reklamu, mohou pomoci KPIs <strong>CPC<\/strong> (n\u00e1klady na kliknut\u00ed) nebo <strong>Ad Spend<\/strong> (v\u00fddaje na reklamu). CPC ud\u00e1v\u00e1 n\u00e1klady na reklamu, kter\u00e9 vznikaj\u00ed p\u0159i kliknut\u00ed na nastavenou reklamu. M\u00e1 z\u00e1sadn\u00ed vliv na n\u00e1klady na reklamu, kter\u00e9 vznikaj\u00ed b\u011bhem objedn\u00e1vky. P\u0159ehled o celkov\u00fdch n\u00e1kladech na reklamu poskytuje v\u00fdkonnostn\u00ed ukazatel Ad Spend. Pro optimalizaci a kontrolu v\u00fddaj\u016f na reklamu by m\u011bly b\u00fdt tyto KPIs sledov\u00e1ny. Nicm\u00e9n\u011b neposkytuj\u00ed informace o dosa\u017een\u00e9 ziskovosti, proto\u017ee ta m\u016f\u017ee b\u00fdt dosa\u017eena i p\u0159es vysok\u00e9 n\u00e1klady na reklamu.<\/p><h3 class=\"theme-wp-block gb-responsive-494126-identifier wp-block-heading\"><strong> m\u011b\u0159en\u00ed \u00fasp\u011bchu reklamy na Amazonu<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-146906-identifier\">Pro m\u011b\u0159en\u00ed \u00fasp\u011bchu reklamy by m\u011bly b\u00fdt zohledn\u011bny v\u00fdkonnostn\u00ed ukazatele, kter\u00e9 poskytuj\u00ed informace o viditelnosti a vyu\u017eit\u00ed jednotliv\u00fdch reklam. K tomu slou\u017e\u00ed KPIs Amazonu pro <strong>kliknut\u00ed<\/strong>, <strong>zobrazen\u00ed<\/strong>, <strong>m\u00edru prokliku (CTR)<\/strong>, <strong>m\u00edru zhl\u00e9dnut\u00ed (VTR)<\/strong> a <strong>pod\u00edl zobrazen\u00ed<\/strong>.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-3383-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>Zobrazen\u00ed<\/strong> ud\u00e1vaj\u00ed viditelnost reklamy a ukazuj\u00ed, kolik lid\u00ed reklamu vid\u011blo. <strong>Kliknut\u00ed<\/strong> jdou o krok d\u00e1l v z\u00e1kaznick\u00e9 cest\u011b a p\u0159edstavuj\u00ed zhl\u00e9dnut\u00ed reklamy. Kombinac\u00ed t\u011bchto dvou se z\u00edsk\u00e1 <strong>m\u00edra prokliku<\/strong>, kter\u00e1 p\u0159edstavuje procento u\u017eivatel\u016f, kte\u0159\u00ed reklamu vid\u00ed a n\u00e1sledn\u011b na ni kliknou. <strong>VTR<\/strong> vztahuje tyto v\u00fdkonnostn\u00ed ukazatele na videoform\u00e1ty a ukazuje, kolik zhl\u00e9dnut\u00ed videa bylo dosa\u017eeno po zobrazen\u00ed.<\/li><li class=\"theme-wp-block\">Dal\u0161\u00ed n\u00e1znak \u00fasp\u011bchu reklamy poskytuje KPI Amazonu <strong>pod\u00edl zobrazen\u00ed<\/strong>, kter\u00fd ud\u00e1v\u00e1 procentu\u00e1ln\u00ed pod\u00edl zobrazen\u00ed pro nejvy\u0161\u0161\u00ed vyhled\u00e1vac\u00ed v\u00fdsledky, kter\u00e9 vlastn\u00ed kampa\u0148 z\u00edskala z celkov\u00fdch zobrazen\u00ed pro nejvy\u0161\u0161\u00ed vyhled\u00e1vac\u00ed v\u00fdsledky.<\/li><li class=\"theme-wp-block\"><strong>M\u00edra konverze (CR)<\/strong> zahrnuje celou z\u00e1kaznickou cestu a ud\u00e1v\u00e1, kolik osob, kter\u00e9 na reklamu klikly, skute\u010dn\u011b produkt zakoupilo. Jeliko\u017e se za v\u011bt\u0161inu reklam plat\u00ed za kliknut\u00ed, je tento v\u00fdkonnostn\u00ed ukazatel rozhoduj\u00edc\u00ed pro to, jak \u00fasp\u011b\u0161n\u011b reklama nakonec funguje. M\u00edra konverze m\u016f\u017ee b\u00fdt optimalizov\u00e1na v\u00fdb\u011brem vhodn\u00fdch kl\u00ed\u010dov\u00fdch slov pro kampa\u0148 a optimalizac\u00ed produktov\u00e9 str\u00e1nky. Tak\u00e9 konkurenceschopnost va\u0161ich produkt\u016f a cen ovliv\u0148uje m\u00edru konverze a m\u011bla by b\u00fdt zohledn\u011bna p\u0159i optimalizaci. Pokud se va\u0161e m\u00edra konverze nenach\u00e1z\u00ed v po\u017eadovan\u00e9m rozmez\u00ed, p\u0159ipravili jsme pro v\u00e1s <a href=\"https:\/\/movesell.de\/amazon-listing-optimieren\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>kontroln\u00ed seznam<\/strong><\/a>, podle kter\u00e9ho m\u016f\u017eete zkontrolovat pot\u0159ebu optimalizace va\u0161\u00ed produktov\u00e9 str\u00e1nky a t\u00edm dlouhodob\u011b dos\u00e1hnout vy\u0161\u0161\u00ed konverze.<\/li><li class=\"theme-wp-block\"><strong>Pod\u00edl reklamy<\/strong> poskytuje tak\u00e9 n\u00e1hled na pom\u011br reklamn\u00edho obratu k organick\u00e9mu obratu. I kdy\u017e by m\u011blo b\u00fdt obecn\u011b usilov\u00e1no o vyv\u00e1\u017een\u00fd pom\u011br, je t\u0159eba hodnotit hodnotu s ohledem na individu\u00e1ln\u011b stanoven\u00fd strategick\u00fd c\u00edl.<\/li><\/ul><\/div><h3 class=\"theme-wp-block gb-responsive-547627-identifier wp-block-heading\"><strong>V\u00fdkonnostn\u00ed ukazatele ziskovosti na Amazonu<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-861067-identifier\">Pro m\u011b\u0159en\u00ed ziskovosti se porovn\u00e1vaj\u00ed proveden\u00e9 investice s \u00fasp\u011bchy reklamn\u00ed kampan\u011b. K tomu se vyplat\u00ed vypo\u010d\u00edtat KPIs <strong>ROI (n\u00e1vratnost investice)<\/strong> a <strong>ROAS (n\u00e1vratnost v\u00fddaj\u016f na reklamu)<\/strong>. Amazon tak\u00e9 nab\u00edz\u00ed v\u00fdkonnostn\u00ed ukazatele <strong>ACoS (n\u00e1klady na reklamu na prodej)<\/strong> a <strong>TACoS (celkov\u00e9 n\u00e1klady na reklamu na prodej)<\/strong>.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-229214-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>ROI<\/strong> ukazuje efektivitu reklamn\u00edch kampan\u00ed z hlediska ziskovosti a \u010dist\u00fdch ziskov\u00fdch \u010d\u00edsel. V\u00fdkonnostn\u00ed ukazatel se vypo\u010d\u00edt\u00e1 tak, \u017ee se zisk d\u011bl\u00ed investovan\u00fdm kapit\u00e1lem. Pokud je ROI v\u011bt\u0161\u00ed ne\u017e 1,0, je \u010dist\u00fd zisk vy\u0161\u0161\u00ed ne\u017e investovan\u00fd kapit\u00e1l. P\u0159i ROI pod 1,0 lze projekt ozna\u010dit jako nerentabiln\u00ed. Tyto p\u0159edpoklady je v\u0161ak t\u0159eba br\u00e1t s rezervou, proto\u017ee k\u0159\u00ed\u017eov\u00fd\/prodej a dal\u0161\u00ed pozitivn\u00ed vedlej\u0161\u00ed efekty nejsou zohledn\u011bny.<\/li><li class=\"theme-wp-block\">Naopak <strong>ROAS<\/strong> porovn\u00e1v\u00e1 celkov\u00e9 n\u00e1klady na reklamu s dosa\u017een\u00fdm reklamn\u00edm obratem. T\u00edmto zp\u016fsobem hodnot\u00ed celkovou efektivitu konkr\u00e9tn\u00ed sponzorovan\u00e9 kampan\u011b, reklamn\u00ed skupiny nebo produktu.<\/li><li class=\"theme-wp-block\">Na z\u00e1klad\u011b v\u00fdkonnostn\u00edho ukazatele <strong>ACoS<\/strong>, kter\u00fd vytvo\u0159il Amazon, mohou inzerenti zjistit, jak ziskov\u00e9 jsou reklamn\u00ed kampan\u011b v pom\u011bru k v\u00fddaj\u016fm na reklamu. \u010c\u00edm ni\u017e\u0161\u00ed je pr\u016fm\u011brn\u00e1 cena prodeje, t\u00edm ziskov\u011bj\u0161\u00ed je kampa\u0148. ACoS se proto \u0159ad\u00ed mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed c\u00edlov\u00e9 ukazatele pro m\u011b\u0159en\u00ed \u00fasp\u011bchu reklamy.<\/li><li class=\"theme-wp-block\"><strong>TACoS<\/strong> se po\u010d\u00edt\u00e1 stejn\u00fdm zp\u016fsobem, ale zahrnuje nejen v\u00fddaje na reklamu, ale tak\u00e9 celkov\u00e9 v\u00fddaje v porovn\u00e1n\u00ed s dosa\u017een\u00fdm celkov\u00fdm obratem, a je tedy dob\u0159e vhodn\u00fd pro hodnocen\u00ed celkov\u00e9 ziskovosti.<\/li><\/ul><\/div><h3 class=\"theme-wp-block gb-responsive-705213-identifier wp-block-heading\"><strong>Amazon KPIs pro videa sponzorovan\u00fdch zna\u010dek<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-309500-identifier\">Videa sponzorovan\u00fdch zna\u010dek jsou specifickou verz\u00ed reklamy na Amazonu, pro kterou existuj\u00ed vlastn\u00ed KPIs pro m\u011b\u0159en\u00ed \u00fasp\u011bchu reklamy a vznikl\u00fdch n\u00e1klad\u016f.<\/p><h4 class=\"theme-wp-block gb-responsive-722533-identifier wp-block-heading\"><strong> m\u011b\u0159en\u00ed n\u00e1klad\u016f na reklamu vide\u00ed sponzorovan\u00fdch zna\u010dek<\/strong><\/h4><p class=\"theme-wp-block gb-responsive-172456-identifier\">Tak\u00e9 zde plat\u00ed zp\u016fsob \u00fa\u010dtov\u00e1n\u00ed Cost-per-Click, kter\u00fd je v\u0161ak pro videa uveden pomoc\u00ed v\u00fdkonnostn\u00edho ukazatele Amazonu <strong>CPV (n\u00e1klady na zhl\u00e9dnut\u00ed)<\/strong>, kter\u00fd ukazuje n\u00e1klady na zhl\u00e9dnut\u00ed videa. Pomoc\u00ed KPI Amazonu <strong>VCPM<\/strong> lze nav\u00edc zobrazit n\u00e1klady na 1000 viditeln\u00fdch zobrazen\u00ed, co\u017e poskytuje lep\u0161\u00ed p\u0159edstavu o n\u00e1kladech p\u0159i \u00fasp\u011b\u0161n\u00e9m dosahu.<\/p><h4 class=\"theme-wp-block gb-responsive-192604-identifier wp-block-heading\"><strong>KPIs pro \u00fasp\u011bch reklamy vide\u00ed sponzorovan\u00fdch zna\u010dek<\/strong><\/h4><p class=\"theme-wp-block gb-responsive-327357-identifier\">Na rozd\u00edl od jin\u00fdch typ\u016f reklam lze \u00fasp\u011bch vide\u00ed do zna\u010dn\u00e9 m\u00edry hodnotit na z\u00e1klad\u011b doby, po kterou u\u017eivatel\u00e9 video sledovali. Pomoc\u00ed r\u016fzn\u00fdch v\u00fdkonnostn\u00edch ukazatel\u016f lze zobrazit, kolik zobrazen\u00ed video m\u011blo po ur\u010ditou dobu. T\u00edmto zp\u016fsobem lze posoudit, jak relevantn\u00ed nebo zaj\u00edmav\u00e9 je video:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-2863-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>Video, prvn\u00ed kvartil<\/strong>: Po\u010det zobrazen\u00ed, p\u0159i kter\u00fdch bylo video zhl\u00e9dnuto na 25 %.<\/li><li class=\"theme-wp-block\"><strong>Video, druh\u00fd kvartil<\/strong>: Po\u010det zobrazen\u00ed, p\u0159i kter\u00fdch bylo video zhl\u00e9dnuto na 50 %.<\/li><li class=\"theme-wp-block\"><strong>Video, t\u0159et\u00ed kvartil<\/strong>: Po\u010det zobrazen\u00ed, p\u0159i kter\u00fdch bylo video zhl\u00e9dnuto na 75 %.<\/li><li class=\"theme-wp-block\"><strong>Dokon\u010den\u00e9 video<\/strong>: Po\u010det zobrazen\u00ed, p\u0159i kter\u00fdch bylo video zhl\u00e9dnuto na 100 %.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-801715-identifier\">Dal\u0161\u00ed v\u00fdkonnostn\u00ed ukazatele, jako je po\u010det <strong>viditeln\u00fdch zobrazen\u00ed<\/strong> nebo po\u010det vide\u00ed, u kter\u00fdch byla <strong>zvukov\u00e1 stopa zru\u0161ena<\/strong>, poskytuj\u00ed informace o vyvolan\u00fdch interakc\u00edch, kter\u00e9 lze pova\u017eovat za \u00fasp\u011bch. Zejm\u00e9na po\u010det <strong>zobrazen\u00ed detailn\u00edch str\u00e1nek<\/strong> zna\u010dkov\u00fdch produkt\u016f, kter\u00e9 jsou p\u0159i\u010d\u00edt\u00e1ny reklam\u00e1m, poskytuje informace o \u00fasp\u011bchu vide\u00ed sponzorovan\u00fdch zna\u010dek, proto\u017ee to je nezbytn\u00fd mezikrok k c\u00edli prodeje.<\/p><h2 class=\"theme-wp-block gb-responsive-63359-identifier wp-block-heading\"><strong>Z\u00e1v\u011br: Co \u0159\u00edkaj\u00ed KPIs o v\u00fdkonnosti na trhu<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-768100-identifier\">Na Amazonu lze nal\u00e9zt \u0159adu KPIs, kter\u00e9 se vztahuj\u00ed na r\u016fzn\u00e9 oblasti a p\u0159in\u00e1\u0161ej\u00ed poznatky k r\u016fzn\u00fdm ot\u00e1zk\u00e1m. T\u00edmto zp\u016fsobem mohou tvo\u0159it z\u00e1klad pro informovan\u00e1 strategick\u00e1 rozhodnut\u00ed nebo tak\u00e9 definovat realistick\u00e9 c\u00edlov\u00e9 hodnoty. Pokud n\u011bkter\u00e9 produkty vykazuj\u00ed lep\u0161\u00ed v\u00fdkon ne\u017e jin\u00e9, mohou konkr\u00e9tn\u00ed poznatky o \u00fasp\u011bchu reklamy nebo ziskovosti reklam tak\u00e9 ovlivnit cenovou strategii nebo sortiment produkt\u016f.<\/p><p class=\"theme-wp-block gb-responsive-749579-identifier\">Pro st\u00e1lou optimalizaci vlastn\u00ed v\u00fdkonnosti na trhu je nezbytn\u00e9 m\u00edt znalosti o aktu\u00e1ln\u00edch procesech a v\u00fdkonech. Pokud prodej na Amazonu nedosahuje po\u017eadovan\u00fdch v\u00fdsledk\u016f, lze \u010dasto pomoc\u00ed KPIs naj\u00edt vysv\u011btlen\u00ed a odvodit mo\u017en\u00e1 \u0159e\u0161en\u00ed nebo zlep\u0161en\u00ed. Prodejci by si proto m\u011bli vybrat pro n\u011b relevantn\u00ed KPIs a pravideln\u00fdm monitorov\u00e1n\u00edm a reportov\u00e1n\u00edm posunout v\u00fdkonnost zna\u010dky na Amazonu na dal\u0161\u00ed \u00farove\u0148.<\/p><p class=\"theme-wp-block gb-responsive-609369-identifier has-small-font-size\">Odkazy na obr\u00e1zky v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Jesse Bettencourt\/peopleimages.com &#8211; adobe.com \/ \u00a9 Movesell<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0417 \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0430\u043c\u0438 \u0449\u043e\u0434\u0435\u043d\u043d\u0438\u0445 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456\u0432 Amazon \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0432\u0435\u043b\u0438\u0447\u0435\u0437\u043d\u0438\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b \u0434\u043b\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0441\u0432\u043e\u0457\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432. \u0426\u0435\u0439 \u0440\u0438\u043d\u043e\u043a \u0442\u0430\u043a\u0438\u043c \u0447\u0438\u043d\u043e\u043c \u043f\u0440\u0438\u0432\u0430\u0431\u043b\u044e\u0454 \u0432\u0441\u0435 \u0431\u0456\u043b\u044c\u0448\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0456\u0432, \u044f\u043a\u0456 \u0432\u043d\u0430\u0441\u043b\u0456\u0434\u043e\u043a \u0446\u044c\u043e\u0433\u043e \u043f\u0456\u0434\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0447\u0456\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457. \u0429\u043e\u0431 \u0443\u0441\u043f\u0456\u0448\u043d\u043e \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0432 \u0446\u044c\u043e\u043c\u0443 \u0432\u0438\u0441\u043e\u043a\u043e\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u043c\u0443 \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0456, \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430 Amazon \u0454 \u043a\u043b\u044e\u0447\u0435\u043c \u0434\u043e \u0443\u0441\u043f\u0456\u0445\u0443. \u0410\u043b\u0435 \u044f\u043a\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u043f\u0456\u0434\u0445\u043e\u0434\u044f\u0442\u044c \u0434\u043b\u044f \u044f\u043a\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432<\/p>\n","protected":false},"author":3,"featured_media":25610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[927],"tags":[],"class_list":["post-108480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPIs pro prodejce na Amazonu: Co nazna\u010duj\u00ed data z trhu<\/title>\n<meta name=\"description\" content=\"Mno\u017estv\u00ed KPIs na Amazonu m\u016f\u017ee b\u00fdt rychle ohromuj\u00edc\u00ed. 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