{"id":108489,"date":"2020-03-31T15:31:00","date_gmt":"2020-03-31T15:31:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/9-chyb-kterym-byste-se-meli-vyhnout-abyste-nastartovali-sve-podnikani-na-amazonu\/"},"modified":"2020-03-31T15:31:00","modified_gmt":"2020-03-31T15:31:00","slug":"9-chyb-kterym-byste-se-meli-vyhnout-abyste-nastartovali-sve-podnikani-na-amazonu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/9-chyb-kterym-byste-se-meli-vyhnout-abyste-nastartovali-sve-podnikani-na-amazonu\/","title":{"rendered":"9 chyb, kter\u00fdm byste se m\u011bli vyhnout, abyste nastartovali sv\u00e9 podnik\u00e1n\u00ed na Amazonu"},"content":{"rendered":"

N\u011bkolik dal\u0161\u00edch oblast\u00ed nab\u00edz\u00ed obchodn\u00edk\u016fm tak velk\u00e9 c\u00edlov\u00e9 publikum jako Amazon. Kde je v\u0161ak mnoho z\u00e1kazn\u00edk\u016f, tam je tak\u00e9 vysok\u00e1 konkurence. O to d\u016fle\u017eit\u011bj\u0161\u00ed je, abyste se se sv\u00fdm podnik\u00e1n\u00edm etablovali a poskytli vynikaj\u00edc\u00ed z\u00e1kaznickou zku\u0161enost. To plat\u00ed nejen z hlediska Buy Box, ale tak\u00e9 pokud jde o v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed; zejm\u00e9na na tr\u017ei\u0161t\u00edch jako Amazon je konkurence \u010dasto jen na kliknut\u00ed od v\u00e1s.<\/p>

Ve sv\u00fdch snah\u00e1ch o etablov\u00e1n\u00ed se mnoho online prodejc\u016f d\u011bl\u00e1 chyby, kter\u00fdm se lze vyhnout a kter\u00e9 je mohou dokonce st\u00e1t Buy Box. Co to jsou a co s nimi m\u016f\u017eete ud\u011blat, najdete zde.<\/p>

1 Prodej nekvalitn\u00edho nebo neopr\u00e1vn\u011bn\u00e9ho zbo\u017e\u00ed<\/h2>

Za\u010d\u00edn\u00e1 to hned p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed zbo\u017e\u00ed! Pokud se spol\u00e9h\u00e1te na produkty z ciz\u00edch zem\u00ed EU (nap\u0159\u00edklad z \u010c\u00edny), jste jako dovozce odpov\u011bdn\u00ed.<\/p>

Proto se mus\u00edte postarat tak\u00e9 o ozna\u010den\u00ed CE, proto\u017ee produkty bez tohoto ozna\u010den\u00ed nejsou schv\u00e1leny k prodeji v EU. Pokud tuto po\u017eadovanou ozna\u010den\u00ed nedodr\u017e\u00edte, m\u016f\u017ee to m\u00edt pro v\u00e1s v\u00e1\u017en\u00e9 n\u00e1sledky. Nejen proto, \u017ee se na v\u00e1s v takov\u00fdch p\u0159\u00edpadech spot\u0159ebitel\u00e9 nemohou spolehnout, ale tak\u00e9 mus\u00edte o\u010dek\u00e1vat pr\u00e1vn\u00ed d\u016fsledky.<\/p>

M\u011bli byste se tak\u00e9 co nejv\u00edce vyhnout n\u00edzk\u00e9 kvalit\u011b sv\u00fdch v\u00fdrobk\u016f. Pokud se rychle rozbij\u00ed nebo dokonce ohro\u017euj\u00ed spot\u0159ebitele, je nepravd\u011bpodobn\u00e9, \u017ee by si u v\u00e1s z\u00e1kazn\u00edk znovu n\u011bco koupil. Va\u0161e reputace m\u016f\u017ee tak\u00e9 utrp\u011bt, proto\u017ee \u0161patn\u00e9 recenze zanech\u00e1vaj\u00ed \u0161patn\u00fd dojem na potenci\u00e1ln\u00edch nov\u00fdch kupuj\u00edc\u00edch. Proto v\u017edy zkontrolujte sv\u00e9 zbo\u017e\u00ed P\u0158ED t\u00edm, ne\u017e se dostane k z\u00e1kazn\u00edkovi, a spol\u00e9hejte se na d\u016fv\u011bryhodn\u00e9 dodavatele ji\u017e od f\u00e1ze z\u00edsk\u00e1v\u00e1n\u00ed.<\/p>

2 Neuzn\u00e1v\u00e1n\u00ed trend\u016f dostate\u010dn\u011b brzy<\/h2>

T\u00e9m\u011b\u0159 neexistuje rychlej\u0161\u00ed pr\u016fmysl ne\u017e online maloobchod. P\u0159\u00edsp\u011bvky se st\u00e1vaj\u00ed vir\u00e1ln\u00edmi prost\u0159ednictv\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed a trendy se \u0161\u00ed\u0159\u00ed neuv\u011b\u0159itelnou rychlost\u00ed.<\/p>

Jakmile se v\u0161ak trend objev\u00ed, rychle tak\u00e9 vyprch\u00e1.<\/p>

Pamatujte, \u017ee nejste jedin\u00fdm prodejcem v kosmu Amazonu, zejm\u00e9na pokud prod\u00e1v\u00e1te komer\u010dn\u00ed zbo\u017e\u00ed. V marketingu se tomu \u0159\u00edk\u00e1 \u017eivotn\u00ed cyklus produktu. To popisuje typick\u00fd pr\u016fb\u011bh popt\u00e1vky po produktu, kter\u00fd obvykle n\u00e1sleduje tento vzor:<\/p>

\"product_life_cycle\"<\/a><\/figure><\/div>

Jak vid\u00edte, r\u016fst po f\u00e1zi zaveden\u00ed je velmi strm\u00fd a \u010dasto sp\u00ed\u0161e kr\u00e1tk\u00fd. Toto je v\u0161ak p\u0159esn\u011b obdob\u00ed, kdy byste se m\u011bli st\u00e1le p\u0159ipojit k trendu. Pokud vstoup\u00edte p\u0159\u00edli\u0161 pozd\u011b, nap\u0159\u00edklad kdy\u017e je produkt ji\u017e v pozdn\u00ed f\u00e1zi saturace, riskujete, \u017ee z\u016fstanete s neprodan\u00fdm zbo\u017e\u00edm. Obt\u00ed\u017enost spo\u010d\u00edv\u00e1 v tom, \u017ee produkt je b\u011bhem f\u00e1ze zaveden\u00ed st\u00e1le nezn\u00e1m\u00fd. Jak se zvy\u0161uj\u00ed prodeje, zvy\u0161uje se tak\u00e9 viditelnost produktu. Trendy by m\u011bly b\u00fdt rozpozn\u00e1ny b\u011bhem obdob\u00ed, kdy jsou st\u00e1le nezn\u00e1m\u00e9, jak bylo pops\u00e1no. Teprve pot\u00e9 m\u016f\u017eete t\u011b\u017eit z rostouc\u00edho r\u016fstu.<\/p>

Vzhledem k vysok\u00e9 konkurenci a rychl\u00e9mu tempu v e-commerce je t\u0159eba rozpozn\u00e1vat trendy co nejd\u0159\u00edve a zapojit z\u00e1kazn\u00edky ji\u017e na za\u010d\u00e1tku. Kr\u00e1tkodob\u00e1 povaha \u017eivotn\u00edho cyklu produktu je patrn\u00e1 na trendu Fidget Spinner:<\/p>

\"9<\/a><\/figure><\/div>

Na konci dubna 2017 za\u010dal boom a do za\u010d\u00e1tku z\u00e1\u0159\u00ed 2017 u\u017e byl pry\u010d. Jak vid\u00edte, je z\u00e1sadn\u00ed, abyste trendy rozpoznali dostate\u010dn\u011b brzy.<\/p>

Ale jak naj\u00edt trendy, ne\u017e se stanou trendy?<\/h3>

Odpov\u011b\u010f je bohu\u017eel trochu st\u0159\u00edzliv\u00e1: pomoc\u00ed strategick\u00fdch vyhled\u00e1v\u00e1n\u00ed. Pravideln\u011b proch\u00e1zejte internet za nov\u00fdmi trendy a v\u00fdvoji. Je doporu\u010deno nezam\u011b\u0159ovat se pouze na N\u011bmecko a Evropu. Koneckonc\u016f, mnoho trend\u016f za\u010d\u00edn\u00e1 mnohem d\u00e1l a p\u0159ich\u00e1z\u00ed k n\u00e1m z USA nebo Asie. Tak\u017ee myslete ve velk\u00e9m a sledujte cel\u00fd sv\u011bt.<\/p>

Inspiraci m\u016f\u017eete naj\u00edt nap\u0159\u00edklad na str\u00e1nk\u00e1ch Trendy budoucnosti<\/a>. Tam jsou pravideln\u011b publikov\u00e1ny produktov\u00e9 trendy. Pokud ji\u017e m\u00e1te p\u0159edstavu o tom, kter\u00fd produkt se brzy stane trendem, m\u016f\u017eete ho vyhledat na Google Trends<\/a> a sledovat jeho v\u00fdvoj.<\/p>

3 \u0160patn\u00e9 popisy produkt\u016f nebo obr\u00e1zky<\/h2>

SEO \u0161epotatel to k\u00e1zal tolikr\u00e1t: Optimalizujte sv\u00e9 popisy produkt\u016f!<\/p>

A p\u0159esto to nelze \u0159\u00edct dostate\u010dn\u011b \u010dasto. \u0160patn\u00e9 popisy nejen\u017ee zanech\u00e1vaj\u00ed neprofesion\u00e1ln\u00ed dojem a odrazuj\u00ed z\u00e1kazn\u00edky, ale tak\u00e9 ovliv\u0148uj\u00ed hodnocen\u00ed na Amazonu.<\/p>

Magick\u00e9 slovo zde je: KL\u00cd\u010cOV\u00c1 SLOVA. Ano, SEO \u0161epotatel to k\u00e1zal u\u017e dlouho. A opr\u00e1vn\u011bn\u011b.<\/p>

Na z\u00e1klad\u011b kl\u00ed\u010dov\u00fdch slov algoritmus Amazonu<\/a> porovn\u00e1v\u00e1 vyhled\u00e1vac\u00ed dotazy s produkty. Porovn\u00e1v\u00e1 kl\u00ed\u010dov\u00e1 slova, kter\u00e1 z\u00e1kazn\u00edci zad\u00e1vaj\u00ed do vyhled\u00e1vac\u00edho pole, s t\u011bmi, kter\u00e1 prodejci pou\u017e\u00edvaj\u00ed ve sv\u00fdch popisech produkt\u016f. Je jasn\u00e9, \u017ee byste se m\u011bli sna\u017eit dos\u00e1hnout co nejv\u00edce shod.<\/p>

Tak se pus\u0165te do v\u00fdzkumu kl\u00ed\u010dov\u00fdch slov. A\u0165 u\u017e ru\u010dn\u011b nebo automatizovan\u011b s n\u00e1strojem podle va\u0161eho v\u00fdb\u011bru<\/a>. Zjist\u011bte, co z\u00e1kazn\u00edci hledaj\u00ed, a smyslupln\u011b za\u010dle\u0148te tato kl\u00ed\u010dov\u00e1 slova do sv\u00e9ho n\u00e1zvu, odr\u00e1\u017eek a popisu produktu.<\/p>

\"9<\/figure><\/div>

Text nen\u00ed v\u0161echno. Spol\u00e9hejte tak\u00e9 na profesion\u00e1ln\u00ed obr\u00e1zky produkt\u016f. Koneckonc\u016f, m\u00e1lokdo koup\u00ed polo\u017eku, kter\u00e1 byla zjevn\u011b vyfotografov\u00e1na chytr\u00fdm telefonem na zma\u010dkan\u00e9m prost\u011bradle se skvrnami od k\u00e1vy.<\/p>

Obr\u00e1zek je prvn\u00ed v\u011bc, kter\u00e1 upout\u00e1 pozornost potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Zde je kl\u00ed\u010dov\u00e9 slovo: CTR, neboli m\u00edra prokliku (i kdy\u017e “m\u00edra kliknut\u00ed” nezn\u00ed pro SEO \u0161epotatele tak cool). Pro hodnocen\u00ed produkt\u016f algoritmus Amazonu tuto metriku tak\u00e9 zohled\u0148uje. Amazon v\u017edy chce sv\u00fdm z\u00e1kazn\u00edk\u016fm poskytnout dokonalou z\u00e1kaznickou cestu. Pokud je produkt \u010dasto klik\u00e1n, zd\u00e1 se Amazonu, \u017ee se mnoha z\u00e1kazn\u00edk\u016fm to, co vid\u00ed, l\u00edb\u00ed \u2013 co\u017e je zn\u00e1mka dobr\u00e9ho produktu.<\/p>

Mimochodem, zde najdete podrobn\u00fd \u010dl\u00e1nek o Amazon SEO<\/a>.<\/p>

4 Ztr\u00e1ta v cenov\u00e9 v\u00e1lce<\/h2>

Je jasn\u00e9, \u017ee boj o Buy Box je tvrd\u00fd. Mnoho prodejc\u016f a pouze jedno pole. To rychle vede k cenov\u00e9 konkurenci a prodejci se sna\u017e\u00ed p\u0159edb\u011bhnout sv\u00e9 konkurenty v boji o malou \u017elutou krabi\u010dku prost\u0159ednictv\u00edm taktick\u00fdch \u00faprav cen.<\/p>

To se \u010dasto d\u011bje n\u011bkolikr\u00e1t denn\u011b a vyhr\u00e1t Buy Box \u010dasto stoj\u00ed zna\u010dnou \u010d\u00e1st mar\u017ee.<\/p>

Proto byste se m\u011bli ur\u010dit\u011b spolehnout na repricer<\/a>, kter\u00fd za v\u00e1s vstoup\u00ed do ringu. Chytr\u00fd n\u00e1stroj porovn\u00e1v\u00e1 va\u0161i cenu s cenou va\u0161ich konkurent\u016f a upravuje tu va\u0161i tak, abyste vy\u0161li jako v\u00edt\u011bz. Jakmile jste v Buy Box, repricer tak\u00e9 vyjedn\u00e1v\u00e1 nejlep\u0161\u00ed mo\u017enou cenu pro v\u00e1s a va\u0161e mar\u017ee se zvy\u0161uje.<\/p>

Ale i kdy\u017e se o n\u00e1kupn\u00ed ko\u0161\u00edk nebojujete, m\u016f\u017eete m\u00edt prosp\u011bch z automatizovan\u00fdch pomocn\u00edk\u016f. Asi nen\u00ed t\u0159eba vysv\u011btlovat, \u017ee cena a popt\u00e1vka jsou propojen\u00e9. Nyn\u00ed m\u016f\u017eete bu\u010f ru\u010dn\u011b upravit svou cenu podle aktu\u00e1ln\u00ed popt\u00e1vky, nebo se spolehnout na repricer, kter\u00fd se o to postar\u00e1 za v\u00e1s. T\u00edmto zp\u016fsobem si m\u016f\u017eete snadno nastavit, aby byla b\u011bhem siln\u00e9 popt\u00e1vky nastavena vy\u0161\u0161\u00ed cena a b\u011bhem slab\u00e9 popt\u00e1vky ni\u017e\u0161\u00ed cena.<\/p>

Bez ohledu na to, kter\u00fd sc\u00e9n\u00e1\u0159 se na v\u00e1s vztahuje, s pomoc\u00ed repricer\u016f je va\u0161e cena v\u017edy aktu\u00e1ln\u00ed a v souladu s aktu\u00e1ln\u00ed tr\u017en\u00ed situac\u00ed.<\/p>

5 Pomal\u00e9 dod\u00e1n\u00ed<\/h2>

My z\u00e1kazn\u00edci jsme netrp\u011bliv\u00ed, a zejm\u00e9na od doby, co Amazon sl\u00edbil doru\u010den\u00ed n\u00e1sleduj\u00edc\u00ed den, chceme na\u0161e objednan\u00e9 zbo\u017e\u00ed OKAM\u017dIT\u011a.<\/p>

Radost jednoho \u010dlov\u011bka je smutek druh\u00e9ho. Proto tak rychl\u00e9 zpracov\u00e1n\u00ed dod\u00e1vek znamen\u00e1 stres pro mnoho prodejc\u016f. Objedn\u00e1vka mus\u00ed b\u00fdt p\u0159ijata, faktura vytvo\u0159ena, zbo\u017e\u00ed vyzvednuto ze skladu… A pak je tu tak\u00e9 \u010das, kter\u00fd pot\u0159ebuje poskytovatel p\u0159epravn\u00edch slu\u017eeb na doru\u010den\u00ed.<\/p>

Je proto nezbytn\u00e9 m\u00edt po sv\u00e9m boku siln\u00e9ho partnera. Rad\u011bji se spolehn\u011bte na dra\u017e\u0161\u00ed, ale profesion\u00e1ln\u00ed poskytovatele p\u0159epravn\u00edch slu\u017eeb, ne\u017e abyste \u0161et\u0159ili na \u0161patn\u00e9m m\u00edst\u011b. Kdo kupuje levn\u011b, plat\u00ed dvakr\u00e1t. V nejhor\u0161\u00edm p\u0159\u00edpad\u011b, proto\u017ee z\u00e1kazn\u00edk ji\u017e nechce zbo\u017e\u00ed p\u0159ijmout kv\u016fli dlouh\u00e9 dodac\u00ed lh\u016ft\u011b a m\u016f\u017ee ho obdr\u017eet rychleji od va\u0161ich konkurent\u016f.<\/p>

Dal\u0161\u00edm zp\u016fsobem, jak optimalizovat sv\u00e9 dod\u00e1n\u00ed, je prost\u0159ednictv\u00edm FBA<\/a>. Amazon je zn\u00e1m\u00fd sv\u00fdm (t\u00e9m\u011b\u0159) dokonal\u00fdm zpracov\u00e1n\u00edm dod\u00e1vek, a na to se m\u016f\u017eete spolehnout. Pos\u00edl\u00e1te sv\u00e9 zbo\u017e\u00ed do Amazonu, kde je ulo\u017eeno. Kdy\u017e si z\u00e1kazn\u00edk objedn\u00e1 jeden z va\u0161ich produkt\u016f, je p\u0159evezen z autonomn\u00ed police k pracovn\u00edkovi na balen\u00ed a zabalen. Odtud cesta p\u0159\u00edmo za\u010d\u00edn\u00e1 k z\u00e1kazn\u00edkovi. D\u00edky mno\u017estv\u00ed produkt\u016f v logistick\u00fdch centrech Amazonu m\u016f\u017ee online gigant spol\u00e9hat na nejnov\u011bj\u0161\u00ed technologie a zpracov\u00e1vat dod\u00e1vky rychleji ne\u017e jak\u00fdkoli prodejce.<\/p>

6 \u0160patn\u00e9 \u0159\u00edzen\u00ed vratek<\/h2>
\"9<\/figure><\/div>

Vr\u00e1tky jsou v online maloobchodu stejn\u011b pravd\u011bpodobn\u00e9 jako “Amen” v kostele. \u0160aty, kter\u00e9 na modelce vypadaj\u00ed skv\u011ble d\u00edky Photoshopu, na va\u0161em vlastn\u00edm t\u011ble nevypadaj\u00ed tak \u00fachvatn\u011b. Hrnek nep\u0159e\u017eil dopravu v po\u0159\u00e1dku a dorazil ve v\u00edce kusech. To v\u0161e by bylo v kamenn\u00e9m maloobchodu p\u0159ed n\u00e1kupem zaznamen\u00e1no nebo by to bylo zp\u016fsobeno samo.
Z\u00e1kazn\u00edci v\u00e1m d\u016fv\u011b\u0159uj\u00ed, kdy\u017e kupuj\u00ed va\u0161e zbo\u017e\u00ed, zejm\u00e9na kdy\u017e je zbo\u017e\u00ed zaplaceno p\u0159edem. Tato d\u016fv\u011bra je ji\u017e ot\u0159esena d\u016fvodem pro vr\u00e1cen\u00ed. Nicm\u00e9n\u011b s dobr\u00fdm \u0159\u00edzen\u00edm vratek to m\u016f\u017eete napravit.<\/p>

Ale to nen\u00ed v\u0161echno: Amazon zohled\u0148uje n\u011bkolik metrik<\/a>, pokud jde o ur\u010den\u00ed v\u00edt\u011bze v oblasti n\u00e1kupn\u00edho ko\u0161\u00edku. Pokud va\u0161i z\u00e1kazn\u00edci nejsou spokojeni s va\u0161\u00edm \u0159\u00edzen\u00edm vratek, negativn\u011b to ovliv\u0148uje va\u0161e \u0161ance na v\u00edt\u011bzstv\u00ed v Buy Box.<\/p>

Ud\u011blejte vr\u00e1tky co nejjednodu\u0161\u0161\u00ed a nev\u00e1hejte je p\u0159ijmout \u2013 mo\u017en\u00e1 bu\u010fte dokonce trochu shov\u00edvav\u00ed. Z\u00e1kazn\u00edci v\u00e1m pod\u011bkuj\u00ed dobr\u00fdmi recenzemi a doporu\u010den\u00edmi. A va\u0161e podnik\u00e1n\u00ed bude m\u00edt prosp\u011bch, kdy\u017e dobydete Buy Box.<\/p>

Nebo si to m\u016f\u017eete je\u0161t\u011b v\u00edce usnadnit a sv\u011b\u0159it tento necht\u011bn\u00fd \u00fakol tak\u00e9 Amazonu. Slu\u017eba FBA zahrnuje nejen dopravu a skladov\u00e1n\u00ed, ale tak\u00e9 pokr\u00fdv\u00e1 \u0159\u00edzen\u00ed vratek (Hur\u00e1!).<\/p>

7 \u0160patn\u00e1 nebo dokonce nep\u0159\u00e1telsk\u00e1 z\u00e1kaznick\u00e1 podpora<\/h2>

No, zda to je\u0161t\u011b lze nazvat podporou, kdy\u017e je \u0161patn\u00e1 nebo nep\u0159\u00e1telsk\u00e1, je diskutabiln\u00ed. A\u0165 u\u017e se jedn\u00e1 o dotazy na produkty nebo probl\u00e9my s objedn\u00e1vkami, z\u00e1kazn\u00edci se obracej\u00ed na v\u00e1s a hledaj\u00ed kompetentn\u00ed, p\u0159\u00e1telskou kontaktn\u00ed osobu.<\/p>

Zvl\u00e1\u0161\u0165 kdy\u017e jste kontaktov\u00e1ni kv\u016fli st\u00ed\u017enosti, nem\u011bli byste p\u0159il\u00e9vat olej do ohn\u011b t\u00edm, \u017ee budete nep\u0159\u00e1tel\u0161t\u00ed. Ur\u010dit\u011b to nen\u00ed v\u017edy snadn\u00e9. Kdo chce z\u016fstat p\u0159\u00e1telsk\u00fd, kdy\u017e je oslovov\u00e1n hrub\u011b? Ale budete p\u0159ekvapeni, jak moc m\u016f\u017ee p\u0159\u00e1telsk\u00fd, ch\u00e1pav\u00fd p\u0159\u00edstup dos\u00e1hnout. \u010casto m\u00e1 dokonce uklid\u0148uj\u00edc\u00ed \u00fa\u010dinek.<\/p>

Ale to jist\u011b v\u00edte a ji\u017e to aplikujete?<\/p>

Krom\u011b p\u0159\u00e1telskosti je d\u016fle\u017eit\u00e1 i dobr\u00e1 dostupnost. V\u0161ichni zn\u00e1me hrozn\u00e9 hudebn\u00ed \u010dek\u00e1n\u00ed v je\u0161t\u011b hor\u0161\u00ed kvalit\u011b, kter\u00e9 v\u00e1s t\u00e9m\u011b\u0159 nut\u00ed zav\u011bsit hned. Kdy\u017e se k dlouh\u00fdm \u010dekac\u00edm dob\u00e1m (a bolestem u\u0161\u00ed) p\u0159idaj\u00ed, nen\u00ed to zrovna pozitivn\u00ed zku\u0161enost se z\u00e1kaznickou podporou.<\/p>

Na druhou stranu je tak\u00e9 frustruj\u00edc\u00ed, kdy\u017e po\u0161lete e-mail na podporu a neobdr\u017e\u00edte \u017e\u00e1dnou odpov\u011b\u010f<\/a> t\u00fddny.<\/p>

Ale nejde jen o to, aby byl z\u00e1kazn\u00edk spokojen\u00fd. Va\u0161e \u0161ance na \u00fasp\u011bch ohledn\u011b Buy Box na tom tak\u00e9 z\u00e1vis\u00ed. Je\u0161t\u011b jednou: Na Amazonu je z\u00e1kazn\u00edk na prvn\u00edm m\u00edst\u011b. (Dob\u0159e, tak\u017ee vlastn\u011b jde op\u011bt o to, aby byl z\u00e1kazn\u00edk spokojen\u00fd. Nep\u0159\u00edmo.)<\/p>

\"Hodnocen\u00ed<\/figure><\/div>

Pokud na dotazy z\u00e1kazn\u00edk\u016f nen\u00ed odpov\u011bzeno do 24 hodin \u2013 bez ohledu na to, zda je v\u00edkend, sv\u00e1tek nebo dovolen\u00e1 \u2013 va\u0161e \u0161ance na v\u00edt\u011bzstv\u00ed v Buy Box klesaj\u00ed.<\/p>

Ti, kte\u0159\u00ed se necht\u011bj\u00ed vystavovat v\u0161emu tomuto, se mohou tak\u00e9 spolehnout na FBA. T\u00edmto zp\u016fsobem jsou z\u00e1kazn\u00edci p\u0159\u00edmo spojeni se z\u00e1kaznick\u00fdm servisem Amazonu a vy se m\u016f\u017eete ohledn\u011b toho uvolnit.<\/p>

8 Vyh\u00fdb\u00e1n\u00ed se vratk\u00e1m FBA<\/h2>

Kdy\u017e si p\u0159e\u010dtete posledn\u00ed body, FBA se zd\u00e1 jako skv\u011bl\u00e1 v\u011bc. A je! Ale existuj\u00ed tak\u00e9 nev\u00fdhody.<\/p>

V logistick\u00fdch centrech Amazonu m\u016f\u017ee b\u00fdt docela turbulentno. Zbo\u017e\u00ed je odes\u00edl\u00e1no, z\u00e1soby jsou dopl\u0148ov\u00e1ny, vr\u00e1cen\u00ed jsou p\u0159ij\u00edm\u00e1na… Je jasn\u00e9, \u017ee chyby se mohou st\u00e1t, a to je v po\u0159\u00e1dku. Nikdo nen\u00ed dokonal\u00fd \u2013 ani Amazon. Co je v\u0161ak mnohem d\u016fle\u017eit\u011bj\u0161\u00ed, je, \u017ee tyto chyby jsou rozpozn\u00e1ny. Za t\u00edmto \u00fa\u010delem dost\u00e1vaj\u00ed prodejci FBA zpr\u00e1vy o v\u0161ech procesech FBA. Tyto mus\u00ed b\u00fdt v\u017edy analyzov\u00e1ny a kontrolov\u00e1ny na chyby. Nicm\u00e9n\u011b, to se m\u016f\u017ee rychle prom\u011bnit v mamut\u00ed \u00fakol a st\u00e1t se ohromuj\u00edc\u00edm pro mnoho u\u017eivatel\u016f FBA. Nen\u00ed to jen slo\u017eitost samotn\u00fdch zpr\u00e1v. Mus\u00edte si na to tak\u00e9 vz\u00edt \u010das. A kdo m\u00e1 v ka\u017edodenn\u00edm podnik\u00e1n\u00ed ten voln\u00fd \u010das?<\/p>

Proto se ka\u017ed\u00fd u\u017eivatel FBA m\u016f\u017ee spolehnout na automatizaci. Lost & Found pro Amazon<\/a> automaticky zpracov\u00e1v\u00e1 v\u0161echny zpr\u00e1vy FBA a hled\u00e1 chyby, kter\u00e9 se vyskytly. Tyto jsou p\u0159ipraveny a zp\u0159\u00edstupn\u011bny v form\u00e1tu p\u0159ipraven\u00e9m k zkop\u00edrov\u00e1n\u00ed. Na jedn\u00e9 stran\u011b to umo\u017e\u0148uje okam\u017eit\u011b pochopit procesy, a na druh\u00e9 stran\u011b to \u0161et\u0159\u00ed spoustu pr\u00e1ce. Proto\u017ee jedin\u00e9, co mus\u00edte ud\u011blat, je p\u0159ev\u00e9st p\u0159edp\u0159ipraven\u00fd text do Seller Central a kliknout na “odeslat”.<\/p>

\u201cSELLERLOGIC Lost & Found je skute\u010dn\u011b jednoduch\u00e9 rozhodnut\u00ed. A to nejen z ekonomick\u00e9ho hlediska. N\u00edzk\u00e9 n\u00e1klady, n\u00e1stroj, technologie za t\u00edm, poskytovan\u00e9 slu\u017eby a t\u00fdm za t\u00edm, v\u0161e p\u0159isp\u00edv\u00e1 k na\u0161\u00ed celkov\u00e9 spokojenosti,\u201d \u0159\u00edk\u00e1 z\u00e1kazn\u00edk Lost & Found Alexander Charatzoglou.<\/a><\/p>

9 Neprov\u00e1d\u011bn\u00ed reklam<\/h2>

Na prvn\u00ed pohled to m\u016f\u017ee zn\u00edt trochu divn\u011b. Koneckonc\u016f, reklama je v\u00edce pro velk\u00e9 korporace, a alespo\u0148 Thomase M\u00fcllera je pot\u0159eba najmout, aby vysv\u011btlil, co vlastn\u011b pot\u0159ebujeme.<\/p>

Ale tento obraz neodr\u00e1\u017e\u00ed realitu. Ka\u017ed\u00fd den jsme konfrontov\u00e1ni s mnohem v\u00edce reklamou, ne\u017e si mysl\u00edme. Jen se tomu ne\u0159\u00edk\u00e1 reklama, ale inzer\u00e1ty.<\/p>

Pod\u00edvejte se kolem Amazonu. Nebudete muset dlouho hledat, abyste na\u0161li produkt nebo dokonce celou zna\u010dku ozna\u010denou nen\u00e1padn\u00fdm \u0161ed\u00fdm textem s n\u00e1pisem “sponzorov\u00e1no” \u2013 snadno p\u0159ehl\u00e9dnuteln\u00e9 a rychle vn\u00edman\u00e9 jako organick\u00fd v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed.<\/p>

Sponzorov\u00e1no znamen\u00e1, \u017ee prodejce plat\u00ed za to, aby byl jeho produkt nebo zna\u010dka zobrazen\u00e1 na vrcholu v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Pokud se pod\u00edv\u00e1te trochu bl\u00ed\u017ee, v\u0161imnete si, \u017ee prvn\u00ed \u0159ady v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed jsou zapln\u011bny zakoupen\u00fdmi v\u00fdsledky. To je dobr\u00fd byznys pro Amazon. V roce 2019 samotn\u00e9m zaznamenal e-commerce gigant p\u0159\u00edjmy ve v\u00fd\u0161i 10 miliard americk\u00fdch dolar\u016f za americk\u00fd trh.<\/a> Pro ty, kte\u0159\u00ed nejsou t\u00edmto mno\u017estv\u00edm ohromeni, je t\u0159eba poznamenat: To je n\u00e1r\u016fst o v\u00edce ne\u017e 33 % ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm rokem.<\/p>

Krom\u011b sponzorovan\u00fdch reklam m\u016f\u017eete z\u00edskat v\u00fdkonnostn\u00ed \u0161t\u00edtky (Bestseller a Amazon\u2019s Choice), kter\u00e9 v\u00e1s tak\u00e9 posunou v\u00fd\u0161e ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/a><\/p>

Z\u00e1v\u011br<\/h2>
\"9<\/figure><\/div>

P\u0159i zah\u00e1jen\u00ed dobrodru\u017estv\u00ed e-commerce je t\u0159eba zv\u00e1\u017eit n\u011bkolik v\u011bc\u00ed. Od cen a\u017e po popt\u00e1vku a marketing produkt\u016f. Ti, kte\u0159\u00ed si jsou v\u011bdomi potenci\u00e1ln\u00edch chyb, je v\u0161ak mohou snadno vyhnout a nastartovat sv\u00e9 podnik\u00e1n\u00ed.<\/p>

Proto\u017ee v\u0161echny chyby maj\u00ed jednu v\u011bc spole\u010dnou: \u010din\u00ed v\u00e1s m\u00e9n\u011b zaj\u00edmav\u00fdmi ve srovn\u00e1n\u00ed s ostatn\u00edmi poskytovateli. Tak\u017ee uka\u017ete, jak dob\u0159\u00ed jste vy a va\u0161e nab\u00eddka t\u00edm, \u017ee poskytnete dobrou z\u00e1kaznickou cestu, aby potenci\u00e1ln\u00ed kupuj\u00edc\u00ed cht\u011bli b\u00fdt va\u0161imi z\u00e1kazn\u00edky! Douf\u00e1me, \u017ee jsme v\u00e1m s t\u00edm mohli pomoci!<\/p>

Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Gajus \u2013 stock.adobe.com \/ \u00a9 VectorMine \u2013 stock.adobe.com \/ Screenshot @ GoogleTrends \/ \u00a9 Grispb \u2013 stock.adobe.com \/ \u00a9 Leonid Kravchuk \u2013 stock.adobe.com \/ \u00a9 Olga \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

N\u011bkolik dal\u0161\u00edch oblast\u00ed nab\u00edz\u00ed obchodn\u00edk\u016fm tak velk\u00e9 c\u00edlov\u00e9 publikum jako Amazon. Kde je v\u0161ak mnoho z\u00e1kazn\u00edk\u016f, tam je tak\u00e9 vysok\u00e1 konkurence. O to d\u016fle\u017eit\u011bj\u0161\u00ed je, abyste se se sv\u00fdm podnik\u00e1n\u00edm etablovali a poskytli vynikaj\u00edc\u00ed z\u00e1kaznickou zku\u0161enost. To plat\u00ed nejen z hlediska Buy Box, ale tak\u00e9 pokud jde o v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed; zejm\u00e9na na tr\u017ei\u0161t\u00edch jako Amazon<\/p>\n","protected":false},"author":5,"featured_media":923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[927],"tags":[],"class_list":["post-108489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-triky"],"yoast_head":"\n9 chyb, kter\u00fdm by se prodejci na Amazonu m\u011bli vyhnout, aby byli \u00fasp\u011b\u0161n\u00ed<\/title>\n<meta name=\"description\" content=\"Mnoho online prodejc\u016f d\u011bl\u00e1 na Amazonu chyby, kter\u00fdm se lze vyhnout. 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