{"id":108498,"date":"2020-06-16T08:36:00","date_gmt":"2020-06-16T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/najdete-zadejte-optimalizujte-vyhledavaci-terminy-na-pozadi-amazonu-tady-je-navod\/"},"modified":"2020-06-16T08:36:00","modified_gmt":"2020-06-16T08:36:00","slug":"najdete-zadejte-optimalizujte-vyhledavaci-terminy-na-pozadi-amazonu-tady-je-navod","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/najdete-zadejte-optimalizujte-vyhledavaci-terminy-na-pozadi-amazonu-tady-je-navod\/","title":{"rendered":"Najd\u011bte, zadejte, optimalizujte vyhled\u00e1vac\u00ed term\u00edny na pozad\u00ed Amazonu \u2013 Tady je n\u00e1vod!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5234-identifier\">Prodejci \u010dist\u011b obchodn\u00edho zbo\u017e\u00ed si to jen z\u0159\u00eddka u\u017e\u00edvaj\u00ed, zat\u00edmco prodejci priv\u00e1tn\u00edch zna\u010dek se s t\u00edm setk\u00e1vaj\u00ed u nov\u00fdch ASIN: kl\u00ed\u010dov\u00e1 slova. Mnoz\u00ed si okam\u017eit\u011b mysl\u00ed na optimalizaci n\u00e1zv\u016f produkt\u016f a popis\u016f na str\u00e1nce produktu, ale pro algoritmus Amazonu jsou tyto vyhled\u00e1vac\u00ed term\u00edny zadan\u00e9 na pozad\u00ed minim\u00e1ln\u011b stejn\u011b d\u016fle\u017eit\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-733596-identifier\">Prodejce v\u0161ak \u010del\u00ed nejen ot\u00e1zce, kter\u00e9 kl\u00ed\u010dov\u00e9 slovo nejl\u00e9pe odpov\u00edd\u00e1 jejich produktu \u2013 zp\u016fsob, jak\u00fdm Amazon m\u016f\u017ee optim\u00e1ln\u011b \u010d\u00edst vyhled\u00e1vac\u00ed term\u00edny, tak\u00e9 ob\u010das vede k z\u00e1m\u011bn\u011b. Proto jsme se pod\u00edvali na to, jak\u00e9 po\u017eadavky existuj\u00ed pro kl\u00ed\u010dov\u00e1 slova na Amazonu, jak by m\u011bla b\u00fdt ide\u00e1ln\u011b pou\u017e\u00edv\u00e1na a zda jsou n\u00e1stroje pro v\u00fdzkum kl\u00ed\u010dov\u00fdch slov skute\u010dn\u011b nezbytn\u00e9.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-567313-identifier\">Co jsou vyhled\u00e1vac\u00ed term\u00edny na Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-20417-identifier\">T\u00e9m\u011b\u0159 ka\u017ed\u00fd z\u00e1kazn\u00edk proch\u00e1zej\u00edc\u00ed r\u016fzn\u00fdmi trhy e-commerce giganta m\u00e1 specifick\u00e9 vyhled\u00e1vac\u00ed chov\u00e1n\u00ed: z\u00e1jem o n\u00e1kup. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f pou\u017e\u00edvaj\u00ed vyhled\u00e1vac\u00ed li\u0161tu v horn\u00ed \u010d\u00e1sti domovsk\u00e9 str\u00e1nky. Takov\u00e1 kl\u00ed\u010dov\u00e1 slova zadan\u00e1 tam, aby na\u0161li konkr\u00e9tn\u00ed produkty, jsou vyhled\u00e1vac\u00edmi term\u00edny Amazonu, tak\u00e9 naz\u00fdvan\u00fdmi kl\u00ed\u010dov\u00e1 slova.<\/p><p class=\"theme-wp-block gb-responsive-240532-identifier\">Aby ur\u010dil vhodn\u00fd produkt pro vyhled\u00e1vac\u00ed fr\u00e1zi, algoritmus A9 porovn\u00e1v\u00e1 kl\u00ed\u010dov\u00e9 slovo vyhled\u00e1vac\u00edho dotazu s term\u00edny zadan\u00fdmi na pozad\u00ed. Online gigant sleduje exkluzivn\u00ed p\u0159\u00edstup: pouze produkty lze naj\u00edt prost\u0159ednictv\u00edm vyhled\u00e1vac\u00ed li\u0161ty, kde jsou v\u0161echna kl\u00ed\u010dov\u00e1 slova pou\u017eit\u00e1 ve vyhled\u00e1vac\u00edm dotazu tak\u00e9 zad\u00e1na na pozad\u00ed. To zahrnuje nejen pole pro vyhled\u00e1vac\u00ed term\u00edny, ale tak\u00e9 pole pro n\u00e1zvy, bullet pointy a do ur\u010dit\u00e9 m\u00edry dokonce i popis.<\/p><p class=\"theme-wp-block gb-responsive-779264-identifier\">Proto plat\u00ed pravidlo: \u010d\u00edm v\u00edce vyhled\u00e1vac\u00edch term\u00edn\u016f Amazonu obsahuje pozad\u00ed, t\u00edm lep\u0161\u00ed je pravd\u011bpodobn\u011b hodnocen\u00ed produktu. Krom\u011b toho by tato kl\u00ed\u010dov\u00e1 slova m\u011bla m\u00edt co nejvy\u0161\u0161\u00ed relevanci vzhledem k produktu.<\/p><figure class=\"theme-wp-block wp-block-pullquote gb-responsive-745507-identifier is-style-default desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon has-black-color has-text-color\" style=\"border-color:#0054cc\"><blockquote><p><\/p><p>Jak optimalizovat frontend v\u00fdpisu ji\u017e bylo pokryto v na\u0161em <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-seo-takto-optimalizujete-svuj-seznam-pro-optimalni-hodnoceni-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010dl\u00e1nku o SEO optimalizaci<\/a> str\u00e1nek s detaily produktu.<\/p><\/blockquote><\/figure><p class=\"theme-wp-block gb-responsive-361578-identifier\">Krom\u011b toho existuj\u00ed tzv. stylov\u00e1 kl\u00ed\u010dov\u00e1 slova. Ta jsou relevantn\u00ed pro za\u0159azen\u00ed polo\u017eky do r\u016fzn\u00fdch produktov\u00fdch kategori\u00ed, tak\u017ee jsou pouze nep\u0159\u00edmo spojena s konkr\u00e9tn\u00edm vyhled\u00e1vac\u00edm dotazem. Pouze pokud je v\u00fdpis vybaven stylov\u00fdmi kl\u00ed\u010dov\u00fdmi slovy, objev\u00ed se i p\u0159i dal\u0161\u00edm z\u00fa\u017een\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed u\u017eivateli pomoc\u00ed filtr\u016f a nap\u0159\u00edklad p\u0159i v\u00fdb\u011bru konkr\u00e9tn\u00ed kategorie. Prodejci v\u0161ak nemohou zde voln\u011b zad\u00e1vat vyhled\u00e1vac\u00ed term\u00edny Amazonu, ale mus\u00ed vyb\u00edrat z n\u00e1vrh\u016f, jako jsou c\u00edlov\u00e1 skupina, t\u00e9ma atd.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-383586-identifier\">Po\u017eadavky na vyhled\u00e1vac\u00ed term\u00edny stanoven\u00e9 samotn\u00fdm Amazonem<\/h2><p class=\"theme-wp-block gb-responsive-803770-identifier\">Obvykle je online gigant pom\u011brn\u011b zdr\u017eenliv\u00fd ve vyj\u00e1d\u0159en\u00edch o tom, jak jeho algoritmus funguje a jak\u00e9 v\u00e1hy maj\u00ed faktory hodnocen\u00ed. Nicm\u00e9n\u011b, pokud jde o kl\u00ed\u010dov\u00e1 slova, Amazon d\u011bl\u00e1 v\u00fdjimku a nab\u00edz\u00ed <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G23501?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">specifick\u00e9 tipy pro spr\u00e1vn\u00e9 pou\u017e\u00edv\u00e1n\u00ed vyhled\u00e1vac\u00edch term\u00edn\u016f<\/a> v backendu.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88551-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-145060-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Maxim\u00e1ln\u00ed <strong>d\u00e9lka<\/strong> je v sou\u010dasnosti 249 znak\u016f (k \u010dervnu 2020).<\/li><li class=\"theme-wp-block gb-responsive-546355-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Velk\u00e1 a mal\u00e1 p\u00edsmena<\/strong> se nezohled\u0148uj\u00ed.<\/li><li class=\"theme-wp-block gb-responsive-76826-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Interpunk\u010dn\u00ed znam\u00e9nka<\/strong>, jako jsou \u010d\u00e1rky, nejsou nutn\u00e1. Sta\u010d\u00ed odd\u011blit slova mezerami.<\/li><li class=\"theme-wp-block gb-responsive-42522-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Synonyma<\/strong>, p\u0159ijateln\u00e9 pravopisy, <strong>zkratky<\/strong> a alternativn\u00ed n\u00e1zvy by m\u011bly b\u00fdt pou\u017eity, ale pravopisn\u00e9 chyby by nem\u011bly.<\/li><li class=\"theme-wp-block gb-responsive-269428-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Opakov\u00e1n\u00ed slov<\/strong> jsou v\u0161ak zbyte\u010dn\u00e1.<\/li><li class=\"theme-wp-block gb-responsive-530079-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>V\u00fdk\u0159i\u010dn\u00edky<\/strong> by se nikdy nem\u011bly pou\u017e\u00edvat, jinak se produkt zobraz\u00ed pouze v p\u0159\u00edpad\u011b, \u017ee vyhled\u00e1vac\u00ed term\u00edn na Amazonu p\u0159esn\u011b odpov\u00edd\u00e1 pou\u017eit\u00e9mu kl\u00ed\u010dov\u00e9mu slovu.<\/li><li class=\"theme-wp-block gb-responsive-405688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Obchodn\u00ed n\u00e1zvy<\/strong> (v\u010detn\u011b va\u0161ich vlastn\u00edch) nejsou povoleny.<\/li><li class=\"theme-wp-block gb-responsive-809713-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"> <strong>ASINy<\/strong> by nem\u011bly b\u00fdt zad\u00e1v\u00e1ny jako vyhled\u00e1vac\u00ed term\u00edny na Amazonu.<\/li><li class=\"theme-wp-block gb-responsive-453197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zastavovac\u00ed a <strong>v\u00fdpl\u0148ov\u00e1 slova<\/strong> (\u201ca\u201d, \u201ca\u201d, \u201cpro\u201d, \u201cthe\u201d, atd.) by nem\u011bla b\u00fdt pou\u017e\u00edv\u00e1na.<\/li><li class=\"theme-wp-block gb-responsive-936861-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tak\u00e9 sta\u010d\u00ed pou\u017e\u00edt bu\u010f <strong>jednotn\u00e9 nebo mno\u017en\u00e9 \u010d\u00edslo<\/strong>.<\/li><li class=\"theme-wp-block gb-responsive-362167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Subjektivn\u00ed<\/strong> (\u201cnejlevn\u011bj\u0161\u00ed\u201d, \u201cnejlep\u0161\u00ed\u201d, atd.) nebo <strong>do\u010dasn\u00e1<\/strong> (\u201cnov\u00e9\u201d, \u201cnyn\u00ed v akci\u201d, atd.) prohl\u00e1\u0161en\u00ed nejsou povolena.<\/li><li class=\"theme-wp-block gb-responsive-895810-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Stejn\u011b tak jsou zak\u00e1z\u00e1ny ur\u00e1\u017eliv\u00e9 nebo hanliv\u00e9 v\u00fdrazy a <strong>nepravdiv\u00e1 tvrzen\u00ed<\/strong>.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-138806-identifier\">Jak by m\u011bly b\u00fdt optim\u00e1ln\u011b zad\u00e1v\u00e1ny vyhled\u00e1vac\u00ed term\u00edny na Amazonu?<\/h3><p class=\"theme-wp-block gb-responsive-735981-identifier\">Nejv\u011bt\u0161\u00ed p\u0159ek\u00e1\u017ekou je ur\u010dit\u011b maxim\u00e1ln\u00ed po\u010det znak\u016f. V backendu Amazon povoluje m\u00e9n\u011b ne\u017e 250 byt\u016f (znak\u016f) pro vyhled\u00e1vac\u00ed term\u00edny. Mezi znaky se po\u010d\u00edtaj\u00ed i mezery. To nen\u00ed mnoho m\u00edsta. Po\u0159ad\u00ed jednotliv\u00fdch term\u00edn\u016f je stejn\u011b irelevantn\u00ed jako jejich bl\u00edzkost k sob\u011b \u2013 to je rozd\u00edl od klasick\u00fdch kl\u00ed\u010dov\u00fdch slov Google. Proto je zbyte\u010dn\u00e9 opakovat term\u00edny; m\u00edsto toho by se prodejci na Amazonu m\u011bli sna\u017eit vm\u011bstnat co nejv\u00edce vyhled\u00e1vac\u00edch term\u00edn\u016f.<\/p><p class=\"theme-wp-block gb-responsive-432587-identifier\"><strong>Hork\u00fd tip<\/strong> je pou\u017eit\u00ed poml\u010dek. To umo\u017e\u0148uje zadat r\u016fzn\u00e9 varianty vyhled\u00e1vac\u00edch term\u00edn\u016f Amazonu v jednom. Nap\u0159\u00edklad \u201cKlettersteig-Set\u201d pokr\u00fdv\u00e1 \u201cKlettersteig,\u201d \u201cSet,\u201d \u201cKlettersteig-Set,\u201d \u201cKlettersteigset\u201d a \u201cKlettersteig Set.\u201d Mno\u017en\u00e9 tvary a mal\u00e1 p\u00edsmena tak\u00e9 hraj\u00ed roli. Nicm\u00e9n\u011b, poml\u010dky by m\u011bly b\u00fdt pou\u017e\u00edv\u00e1ny uv\u00e1\u017eliv\u011b, nap\u0159\u00edklad v\u017edy, kdy\u017e je pot\u0159eba pokr\u00fdt mnoho r\u016fzn\u00fdch kl\u00ed\u010dov\u00fdch slov nebo pravopis\u016f.<\/p><p class=\"theme-wp-block gb-responsive-248814-identifier\">Dal\u0161\u00ed kl\u00ed\u010dov\u00e1 slova mohou b\u00fdt \u201cKarabiner\u201d nebo \u201cBandfalld\u00e4mpfer.\u201d Proto\u017ee jak opakov\u00e1n\u00ed, tak v\u00fdpl\u0148ov\u00e1 slova nebo interpunkce pouze zbyte\u010dn\u011b spot\u0159ebov\u00e1vaj\u00ed znaky, sta\u010d\u00ed je p\u0159idat bez op\u011btovn\u00e9ho spojov\u00e1n\u00ed s \u201cKlettersteig-Set.\u201d<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-519030-identifier desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-143639-identifier\"><strong>Pozor!<\/strong> Ur\u010dit\u011b dodr\u017eujte <strong>maxim\u00e1ln\u00ed po\u010det znak\u016f 249 byt\u016f<\/strong>! P\u0159ekro\u010den\u00ed tohoto limitu povede k ignorov\u00e1n\u00ed v\u0161ech kl\u00ed\u010dov\u00fdch slov v tomto poli. M\u016f\u017ee se tak\u00e9 st\u00e1t, \u017ee Amazon vyhodnot\u00ed n\u011bkter\u00e9 vyhled\u00e1vac\u00ed term\u00edny s v\u00edce znaky, nap\u0159\u00edklad proto, \u017ee diakritick\u00e1 znam\u00e9nka odpov\u00eddaj\u00ed alespo\u0148 dv\u011bma byt\u016fm. Poml\u010dky se tak\u00e9 po\u010d\u00edtaj\u00ed.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-703635-identifier\">Kde mohou prodejci na Amazonu zad\u00e1vat nebo mazat vyhled\u00e1vac\u00ed term\u00edny?<\/h3><p class=\"theme-wp-block gb-responsive-62097-identifier\">Pro \u00fasp\u011b\u0161n\u00fd prodej na Amazonu jsou vyhled\u00e1vac\u00ed term\u00edny nezbytn\u00e9. Amazon umo\u017e\u0148uje zad\u00e1n\u00ed v Seller Central v sekci &#8220;Invent\u00e1\u0159&#8221;.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938011-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-71748-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V sekci &#8220;Spravovat invent\u00e1\u0159&#8221; mohou prodejci naj\u00edt sv\u00e9 produkty.<\/li><li class=\"theme-wp-block gb-responsive-446286-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kliknut\u00edm na &#8220;Upravit&#8221; u ka\u017ed\u00e9ho produktu se otev\u0159e nov\u00e1 str\u00e1nka.<\/li><li class=\"theme-wp-block gb-responsive-834201-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V z\u00e1lo\u017ece &#8220;Kl\u00ed\u010dov\u00e1 slova&#8221; mohou b\u00fdt kl\u00ed\u010dov\u00e1 slova zad\u00e1na do pole &#8220;Vyhled\u00e1vac\u00ed term\u00edny&#8221;.<\/li><li class=\"theme-wp-block gb-responsive-542919-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tam je tak\u00e9 mo\u017en\u00e9 smazat zadan\u00e1 kl\u00ed\u010dov\u00e1 slova nebo aktualizovat st\u00e1vaj\u00edc\u00ed term\u00edny.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-393835-identifier\"><strong>Nalezen\u00ed kl\u00ed\u010dov\u00fdch slov: V\u00fdzkum usnadn\u011bn<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-896162-identifier\">Nap\u0159\u00edklad ti, kte\u0159\u00ed hledaj\u00ed vyhled\u00e1vac\u00ed term\u00edny pro konkr\u00e9tn\u00ed produkty pro sv\u00e9 podnik\u00e1n\u00ed na Amazon FBA, maj\u00ed r\u016fzn\u00e9 mo\u017enosti v\u00fdzkumu. Nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc na za\u010d\u00e1tek: Pou\u017eijte sv\u016fj mozek! Nejl\u00e9pe zn\u00e1te nejen sv\u00e9 z\u00e1kazn\u00edky, ale tak\u00e9 sv\u00e9 produkty. Jste si v\u011bdomi sofistikovan\u00e9 funkce, skryt\u00e9 vlastnosti nebo speci\u00e1ln\u00edho designu. Tak se zeptejte sami sebe, co byste hledali, abyste na\u0161li tento produkt, a zaujm\u011bte perspektivu sv\u00e9 c\u00edlov\u00e9 skupiny.<\/p><p class=\"theme-wp-block gb-responsive-695589-identifier\">Dal\u0161\u00ed mo\u017enost\u00ed je automatick\u00e9 dopl\u0148ov\u00e1n\u00ed (\u201cautosuggest\u201d). Jakmile jsou vyhled\u00e1vac\u00ed term\u00edny zad\u00e1ny do vyhled\u00e1vac\u00edho pole Amazonu, software navrhuje dal\u0161\u00ed relevantn\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 byla v minulosti \u010dasto vyhled\u00e1v\u00e1na v souvislosti se zadan\u00fdm term\u00ednem. Z t\u011bchto autosuggest\u016f mohou prodejci zjistit, kter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou obzvl\u00e1\u0161\u0165 relevantn\u00ed, proto\u017ee je u\u017eivatel\u00e9 \u010dasto vyhled\u00e1vali. Ta, kter\u00e1 se hod\u00ed, mohou b\u00fdt pot\u00e9 p\u0159ijata.<\/p><p class=\"theme-wp-block gb-responsive-940414-identifier\">Profesion\u00e1ln\u00ed online prodejci rychle naraz\u00ed na limit s t\u011bmito p\u0159\u00edstupy, proto\u017ee ob\u011b metody jsou \u010dasov\u011b n\u00e1ro\u010dn\u00e9 a ne p\u0159\u00edli\u0161 p\u0159esn\u00e9. Krom\u011b toho nelze t\u00edmto zp\u016fsobem rozpoznat objem vyhled\u00e1v\u00e1n\u00ed. Proto se m\u016f\u017ee vyplatit pou\u017e\u00edt specializovan\u00e9 n\u00e1stroje pro v\u00fdzkum kl\u00ed\u010dov\u00fdch slov, jako jsou ty od Perpetua nebo Sistrix. Existuj\u00ed <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-zlepsit-sve-hodnoceni-s-spravnym-nastrojem-pro-klicova-slova-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">jak bezplatn\u00e9, tak placen\u00e9 n\u00e1stroje<\/a>, p\u0159i\u010dem\u017e ty placen\u00e9 obvykle nab\u00edzej\u00ed \u0161ir\u0161\u00ed \u0161k\u00e1lu funkc\u00ed a nap\u0159\u00edklad zobrazuj\u00ed objem vyhled\u00e1v\u00e1n\u00ed. \u010casto je tak\u00e9 k dispozici funkce, kter\u00e1 umo\u017e\u0148uje anal\u00fdzu t\u011bch vyhled\u00e1vac\u00edch term\u00edn\u016f Amazonu, kter\u00e9 pou\u017e\u00edv\u00e1 konkurence. T\u00edmto zp\u016fsobem lze prost\u0159ednictv\u00edm n\u00e1stroj\u016f pro kl\u00ed\u010dov\u00e1 slova filtrovat obzvl\u00e1\u0161\u0165 vysoce v\u00fdnosn\u00e9 term\u00edny.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831545-identifier\">Vyhled\u00e1vac\u00ed term\u00edny zna\u010dky: Ruce pry\u010d!<\/h2><p class=\"theme-wp-block gb-responsive-680686-identifier\">Mimo Amazon je <a href=\"https:\/\/www.e-recht24.de\/news\/markenrecht\/7825-adwords-werbung-darf-man-mit-fremden-marken-in-den-keywords-werben.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">obecn\u011b povoleno provozovat reklamn\u00ed kampan\u011b na kl\u00ed\u010dov\u00e1 slova jin\u00fdch zna\u010dek<\/a>, pokud je jasn\u011b rozpoznateln\u00e9, ke kter\u00e9 zna\u010dce produkt pat\u0159\u00ed. D\u00e1le mus\u00ed b\u00fdt jasn\u00e9, \u017ee se jedn\u00e1 o reklamu. Ciz\u00ed n\u00e1zev zna\u010dky nesm\u00ed b\u00fdt zahrnut do samotn\u00e9 reklamy a jak\u00fdkoli obsahov\u00fd vztah mezi produktem a ciz\u00edm n\u00e1zvem zna\u010dky by m\u011bl b\u00fdt jinak vyhnut.<\/p><p class=\"theme-wp-block gb-responsive-996164-identifier\">Amazon v\u0161ak vylu\u010duje pou\u017eit\u00ed ciz\u00edch n\u00e1zv\u016f zna\u010dek v backendov\u00fdch kl\u00ed\u010dov\u00fdch slovech. Obecn\u011b podle pokyn\u016f nen\u00ed povoleno zmi\u0148ovat vlastn\u00ed zna\u010dku. <a href=\"https:\/\/www.ratgeberrecht.eu\/markenrecht-aktuell\/zur-zulaessigkeit-von-marken-suchbegriffen-auf-amazon.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">A prodejci by se m\u011bli tohoto pravidla dr\u017eet<\/a> p\u0159i zad\u00e1v\u00e1n\u00ed sv\u00fdch vyhled\u00e1vac\u00edch term\u00edn\u016f na Amazonu. Jinak to m\u016f\u017ee v\u00e9st jak k sankc\u00edm ze strany Amazonu, tak k pr\u00e1vn\u00edmu upozorn\u011bn\u00ed od vlastn\u00edka zna\u010dky.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-338531-identifier\">Z\u00e1v\u011br<\/h2><p class=\"theme-wp-block gb-responsive-137657-identifier\">Ka\u017ed\u00fd, kdo chce \u00fasp\u011b\u0161n\u011b prod\u00e1vat produkty Private Label na Amazonu, se mus\u00ed ur\u010dit\u011b zab\u00fdvat d\u016fle\u017eit\u00fdmi faktory SEO Amazonu a v\u00fdb\u011brem vhodn\u00fdch kl\u00ed\u010dov\u00fdch slov. Existuj\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 se objevuj\u00ed v n\u00e1zvu produktu, a ta, kter\u00e1 jsou zad\u00e1na pouze v backendu. Nen\u00ed d\u016fle\u017eit\u00e9 pouze up\u0159ednostnit term\u00edny podle relevance. Zp\u016fsob, jak\u00fdm jsou zad\u00e1ny v Seller Central, tak\u00e9 v\u00fdznamn\u011b ovliv\u0148uje um\u00edst\u011bn\u00ed produktu v hodnocen\u00ed pro konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 slovo a jak je nalezen u\u017eivateli. Stylov\u00e1 kl\u00ed\u010dov\u00e1 slova, kter\u00e1 mohou kategorizovat produkty, by tak\u00e9 nem\u011bla b\u00fdt zapomenuta.<\/p><p class=\"theme-wp-block gb-responsive-502443-identifier\">Krom\u011b toho by se prodejci m\u011bli ur\u010dit\u011b sezn\u00e1mit s po\u017eadavky, kter\u00e9 Amazon stanovuje pro vyhled\u00e1vac\u00ed term\u00edny, a nap\u0159\u00edklad nepou\u017e\u00edvat n\u00e1zvy zna\u010dek \u2013 ani ciz\u00ed, ani sv\u00e9 vlastn\u00ed. M\u00edsto toho by se m\u011bl d\u016fraz kl\u00e1st na obsahov\u00e9 aspekty produktu, jeho funkci a design.<\/p><p class=\"theme-wp-block gb-responsive-602783-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Prodejci \u010dist\u011b obchodn\u00edho zbo\u017e\u00ed si to jen z\u0159\u00eddka u\u017e\u00edvaj\u00ed, zat\u00edmco prodejci priv\u00e1tn\u00edch zna\u010dek se s t\u00edm setk\u00e1vaj\u00ed u nov\u00fdch ASIN: kl\u00ed\u010dov\u00e1 slova. Mnoz\u00ed si okam\u017eit\u011b mysl\u00ed na optimalizaci n\u00e1zv\u016f produkt\u016f a popis\u016f na str\u00e1nce produktu, ale pro algoritmus Amazonu jsou tyto vyhled\u00e1vac\u00ed term\u00edny zadan\u00e9 na pozad\u00ed minim\u00e1ln\u011b stejn\u011b d\u016fle\u017eit\u00e9. Prodejce v\u0161ak \u010del\u00ed nejen ot\u00e1zce, kter\u00e9<\/p>\n","protected":false},"author":3,"featured_media":1841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-108498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon SEO: Spr\u00e1vn\u00e9 zad\u00e1v\u00e1n\u00ed vyhled\u00e1vac\u00edch term\u00edn\u016f<\/title>\n<meta name=\"description\" content=\"Na Amazonu jsou vyhled\u00e1vac\u00ed term\u00edny extr\u00e9mn\u011b d\u016fle\u017eit\u00e9. Tady je n\u00e1vod, jak kombinovat sv\u00e1 kl\u00ed\u010dov\u00e1 slova pro optim\u00e1ln\u00ed um\u00edst\u011bn\u00ed ve vyhled\u00e1v\u00e1n\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/najdete-zadejte-optimalizujte-vyhledavaci-terminy-na-pozadi-amazonu-tady-je-navod\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon SEO: Spr\u00e1vn\u00e9 zad\u00e1v\u00e1n\u00ed vyhled\u00e1vac\u00edch term\u00edn\u016f\" \/>\n<meta property=\"og:description\" content=\"Na Amazonu jsou vyhled\u00e1vac\u00ed term\u00edny extr\u00e9mn\u011b d\u016fle\u017eit\u00e9. 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