{"id":108510,"date":"2021-07-27T08:36:00","date_gmt":"2021-07-27T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/"},"modified":"2021-07-27T08:36:00","modified_gmt":"2021-07-27T08:36:00","slug":"co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/","title":{"rendered":"Co je Amazon Attribution? Jak porozum\u011bt cest\u011b z\u00e1kazn\u00edka, optimalizovat svou reklamu a zv\u00fd\u0161it sv\u00e9 prodeje"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-179895-identifier\">Spou\u0161t\u011bn\u00ed reklamy na Amazonu je jedna v\u011bc, ale dos\u00e1hnout \u00fasp\u011bchu z t\u00e9to reklamy je zcela jin\u00e1. Nakonec nejlep\u0161\u00ed kampa\u0148 s Mikem Tysonem jako hrdinou v\u00e1m nebude k ni\u010demu, pokud nebude rezonovat s va\u0161\u00ed c\u00edlovou skupinou \u2013 nap\u0159\u00edklad proto, \u017ee prod\u00e1v\u00e1te r\u016f\u017eov\u00fd lak na nehty pro mal\u00e9 princezny.<\/p><p class=\"theme-wp-block gb-responsive-13829-identifier\">Odpus\u0165te, \u017ee tento p\u0159\u00edklad je pon\u011bkud extr\u00e9mn\u00ed, ale relevance reklamy c\u00edlen\u00e9 na publikum je nesporn\u00e1. Zde p\u0159ich\u00e1z\u00ed Amazon Attribution do hry pro v\u00e1s jako prodejce na tr\u017ei\u0161ti. S t\u00edmto programem m\u00e1te ji\u017e n\u011bjakou dobu p\u0159\u00edle\u017eitost z\u00edskat d\u016fle\u017eit\u00e9 poznatky o \u00fa\u010dinnosti va\u0161ich reklamn\u00edch kampan\u00ed. Pod\u00edvejme se bl\u00ed\u017ee na tuto slu\u017ebu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-222620-identifier\">Co je <strong>Amazon Attribution?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-324567-identifier\">Program Amazon Attribution je sou\u010d\u00e1st\u00ed <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/inzerujte-na-amazonu-v-roce-2025-vse-co-potrebujete-vedet\/\">Amazon Advertising<\/a> (tak\u00e9 zn\u00e1m\u00fd jako Amazon AMS) a poskytuje v\u00e1m p\u0159ehled o \u00fa\u010dinnosti va\u0161ich reklamn\u00edch aktivit, kter\u00e9 prov\u00e1d\u00edte mimo Amazon. To m\u016f\u017ee zahrnovat nap\u0159\u00edklad e-mailov\u00e9 kampan\u011b, reklamu na soci\u00e1ln\u00edch m\u00e9di\u00edch nebo Google Ads.<\/p><p class=\"theme-wp-block gb-responsive-223590-identifier\">Tento analytick\u00fd n\u00e1stroj se prim\u00e1rn\u011b zam\u011b\u0159uje na ur\u010den\u00ed, jak\u00fd pod\u00edl maj\u00ed va\u0161e reklamy na kan\u00e1lech mimo Amazon na prodeji produktu a na porovn\u00e1n\u00ed r\u016fzn\u00fdch reklamn\u00edch platforem, reklam a form\u00e1t\u016f.<\/p><p class=\"theme-wp-block gb-responsive-452509-identifier\">Mezit\u00edm lze \u00fasp\u011bch p\u0159\u00edsp\u011bvk\u016f, blog\u016f a dal\u0161\u00edch organick\u00fdch marketingov\u00fdch akc\u00ed tak\u00e9 sledovat k va\u0161im prodej\u016fm.<\/p><p class=\"theme-wp-block gb-responsive-861664-identifier\">Amazon Attribution je zalo\u017een na t\u0159ech strategick\u00fdch pil\u00ed\u0159\u00edch.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-575219-identifier\">Pil\u00ed\u0159 \u010d. 1: Vyhodnotit<\/h3><p class=\"theme-wp-block gb-responsive-444923-identifier\">Pokud chcete \u00fasp\u011b\u0161n\u011b inzerovat mimo Amazon, mus\u00edte analyzovat, jak\u00fd dopad maj\u00ed tyto reklamn\u00ed aktivity. To spad\u00e1 pod prvn\u00ed pil\u00ed\u0159.<\/p><p class=\"theme-wp-block gb-responsive-818858-identifier\">Amazon Attribution ukazuje, co v\u00e1m skute\u010dn\u011b p\u0159in\u00e1\u0161ej\u00ed Facebook Ads, Google Ads atd. To v\u00e1m umo\u017e\u0148uje vid\u011bt, na kter\u00e9 formy reklamy va\u0161i z\u00e1kazn\u00edci reaguj\u00ed a na jak\u00fdch platform\u00e1ch jsou aktivn\u00ed. M\u016f\u017ee se st\u00e1t, \u017ee Facebook Ads p\u0159in\u00e1\u0161ej\u00ed obrovsk\u00fd \u00fasp\u011bch jin\u00fdm online maloobchodn\u00edk\u016fm, ale va\u0161e konkr\u00e9tn\u00ed c\u00edlov\u00e1 skupina na n\u011b v\u016fbec nereaguje nebo pouze minim\u00e1ln\u011b, proto\u017ee d\u00e1v\u00e1 p\u0159ednost pou\u017e\u00edv\u00e1n\u00ed TikToku. Pokra\u010dov\u00e1n\u00ed v investov\u00e1n\u00ed pen\u011bz do t\u00e9to reklamn\u00ed platformy by bylo neekonomick\u00e9.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-51184-identifier\">Pil\u00ed\u0159 \u010d. 2: Optimalizovat<\/h3><p class=\"theme-wp-block gb-responsive-316946-identifier\">Nyn\u00ed, kdy\u017e v\u00edte, kter\u00e9 kan\u00e1ly a form\u00e1ty rezonuj\u00ed s va\u0161\u00ed c\u00edlovou skupinou, je \u010das na optimalizaci \u2013 druh\u00fd pil\u00ed\u0159 Amazon Attribution.<\/p><p class=\"theme-wp-block gb-responsive-705081-identifier\">S pomoc\u00ed anal\u00fdz reklamy na vy\u017e\u00e1d\u00e1n\u00ed lze kampan\u011b optimalizovat i b\u011bhem jejich b\u011bhu. To v\u00e1m umo\u017e\u0148uje v\u00fdrazn\u011b zv\u00fd\u0161it dopad a efektivitu.<\/p><p class=\"theme-wp-block gb-responsive-551326-identifier\">Tento krok se prim\u00e1rn\u011b zam\u011b\u0159uje na c\u00edlen\u00ed online kampan\u00ed na publikum. R\u016fznorod\u00e9 anal\u00fdzy z modelu Amazon Attribution v\u00e1m v tom pomohou.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-174863-identifier\">Pil\u00ed\u0159 \u010d. 3: Pl\u00e1novat<\/h3><p class=\"theme-wp-block gb-responsive-505181-identifier\">T\u0159et\u00ed pil\u00ed\u0159 v\u00e1m umo\u017e\u0148uje pl\u00e1novat va\u0161e budouc\u00ed marketingov\u00e9 aktivity. Prost\u0159ednictv\u00edm Amazon Attribution se dozv\u00edte, kter\u00e9 z va\u0161ich c\u00edlov\u00fdch skupin a strategi\u00ed poskytuj\u00ed maxim\u00e1ln\u00ed n\u00e1vratnost investic (ROI). Krom\u011b toho r\u016fzn\u00e9 vstupn\u00ed str\u00e1nky umo\u017e\u0148uj\u00ed z\u00edskat rozmanit\u00e9 informace o va\u0161ich z\u00e1kazn\u00edc\u00edch a jejich n\u00e1kupn\u00edm chov\u00e1n\u00ed. To tak\u00e9 poskytuje p\u0159ehled o tom, kter\u00e9 form\u00e1ty nejl\u00e9pe rezonuj\u00ed s va\u0161\u00ed c\u00edlovou skupinou.<\/p><p class=\"theme-wp-block gb-responsive-481085-identifier\">Prost\u0159ednictv\u00edm konzole Amazon Attribution lze tak\u00e9 stahovat zpr\u00e1vy, kter\u00e9 obsahuj\u00ed informace o konverz\u00edch na Amazonu. Konverze zahrnuj\u00ed nap\u0159\u00edklad zobrazen\u00ed str\u00e1nky s podrobnostmi o produktu (tak\u00e9 zn\u00e1m\u00e9 jako zobrazen\u00ed detailn\u00ed str\u00e1nky, nebo DPV), p\u0159id\u00e1n\u00ed produkt\u016f do n\u00e1kupn\u00edho ko\u0161\u00edku a dokon\u010den\u00e9 n\u00e1kupy.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-960520-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-39549-identifier\">Amazon Attribution neposkytuje informace o tom, jak dob\u0159e funguj\u00ed p\u0159\u00edsp\u011bvky na jin\u00fdch platform\u00e1ch, ale sp\u00ed\u0161e o tom, jak ovliv\u0148uj\u00ed n\u00e1kupn\u00ed chov\u00e1n\u00ed va\u0161ich z\u00e1kazn\u00edk\u016f t\u00edm, \u017ee kliknou na va\u0161e reklamy a dostanou se na va\u0161e str\u00e1nky s produkty nebo zna\u010dkov\u00e9 obchody. Pokud m\u00e1te z\u00e1jem o lajky a interakce na soci\u00e1ln\u00edch m\u00e9di\u00edch, m\u011bli byste si po\u0159\u00eddit vhodn\u00fd n\u00e1stroj pro soci\u00e1ln\u00ed m\u00e9dia. Krom\u011b toho jsou poznatky omezeny na pohyby z\u00e1kazn\u00edk\u016f a provoz mimo Amazon.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-701247-identifier\">Kdo m\u016f\u017ee pou\u017e\u00edvat Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-254620-identifier\">V N\u011bmecku mohou v sou\u010dasnosti pou\u017e\u00edvat n\u00e1stroj v\u0161ichni profesion\u00e1ln\u00ed prodejci, kte\u0159\u00ed zaregistrovali svou zna\u010dku v registru zna\u010dek Amazon. Agentury maj\u00ed tak\u00e9 p\u0159\u00edstup k t\u00e9to slu\u017eb\u011b. K p\u0159\u00edstupu do programu m\u016f\u017eete pou\u017e\u00edt bu\u010f samoobslu\u017enou konzoli, nebo konkr\u00e9tn\u00ed n\u00e1stroj pro Amazon Attribution, kter\u00fd je p\u0159ipojen k API Amazon Advertising.<\/p><p class=\"theme-wp-block gb-responsive-472868-identifier\">Nicm\u00e9n\u011b, konzole nen\u00ed dostupn\u00e1 pro v\u0161echny trhy. M\u016f\u017ee b\u00fdt pou\u017eita v Evrop\u011b (krom\u011b Nizozemska a \u0160v\u00e9dska) a tak\u00e9 na trz\u00edch v USA a Kanad\u011b.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-569169-identifier\">Jak\u00e1 je cena Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-301731-identifier\">Analytick\u00fd n\u00e1stroj je v sou\u010dasnosti k dispozici zdarma. Z\u00e1jemci mohou p\u0159istupovat k Amazon Attribution prost\u0159ednictv\u00edm samoobslu\u017en\u00e9 konzole nebo prost\u0159ednictv\u00edm partner\u016f Amazon Ads. Mimochodem, odkaz na Amazon Attribution obdr\u017e\u00edte na svou konzoli e-mailem po registraci.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-376674-identifier\">Jak funguje Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-840114-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg\" alt=\"Co je Amazon Attribution? Takto pochop\u00edte z\u00e1kaznickou cestu va\u0161ich z\u00e1kazn\u00edk\u016f.\" class=\"wp-image-56104\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-956181-identifier\">Amazon Attribution pou\u017e\u00edv\u00e1 zna\u010dky k sledov\u00e1n\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed klikli na va\u0161i reklamu mimo tr\u017ei\u0161t\u011b. Mus\u00edte tuto zna\u010dku p\u0159idat k c\u00edlov\u00e9 URL va\u0161\u00ed reklamy. Nyn\u00ed m\u016f\u017ee Amazon p\u0159i\u010d\u00edst chov\u00e1n\u00ed k konkr\u00e9tn\u00ed reklam\u011b. Mimochodem, Amazon Attribution tak\u00e9 sleduje, jak se chovaj\u00ed z\u00e1kazn\u00edci, kte\u0159\u00ed va\u0161e produkty nekupuj\u00ed. To v\u00e1m umo\u017e\u0148uje p\u0159esn\u011b pochopit, v jak\u00e9m bod\u011b na cest\u011b z\u00e1kazn\u00edka potenci\u00e1ln\u00ed nakupuj\u00edc\u00ed odch\u00e1zej\u00ed a pracovat na t\u011bchto slabin\u00e1ch.<\/p><p class=\"theme-wp-block gb-responsive-267507-identifier\">V podstat\u011b je princip Amazon Attribution podobn\u00fd principu UTM parametr\u016f pou\u017e\u00edvan\u00fdch Google Analytics pro sledov\u00e1n\u00ed.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-748916-identifier\">Jak\u00e9 KPI m\u016f\u017eete shrom\u00e1\u017edit pomoc\u00ed Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-827163-identifier\">Pokud chcete pou\u017e\u00edvat Amazon Attribution, sledujete konkr\u00e9tn\u00ed KPI. Tyto metriky v\u00e1m \u0159\u00edkaj\u00ed, jak si konkr\u00e9tn\u00ed reklama, platforma, publikum atd. vedou. Mezi n\u011b pat\u0159\u00ed nap\u0159\u00edklad \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181238-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-336678-identifier\">\u2026 zobrazen\u00ed, kter\u00e9 v\u00e1m \u0159\u00edkaj\u00ed, kolik u\u017eivatel\u016f vid\u011blo reklamu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-229276-identifier\">\u2026 m\u00edra prokliku, kter\u00e1 ukazuje celkov\u00fd po\u010det kliknut\u00ed, kter\u00e1 konkr\u00e9tn\u00ed reklama vygenerovala.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12409-identifier\">\u2026 zobrazen\u00ed str\u00e1nky nebo DPV, kter\u00e9 mohou b\u00fdt p\u0159i\u010dteny k atribu\u010dn\u011b zna\u010dce.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435103-identifier\">\u2026 po\u010det akc\u00ed p\u0159id\u00e1n\u00ed do ko\u0161\u00edku (ATC), kter\u00e9 ukazuj\u00ed, jak \u010dasto byl produkt p\u0159id\u00e1n do n\u00e1kupn\u00edho ko\u0161\u00edku.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-53350-identifier\">\u2026 n\u00e1kupy, kter\u00e9 vznikly z reklamn\u00edho opat\u0159en\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-952864-identifier\">\u2026 celkov\u00e9 p\u0159\u00edjmy, kter\u00e9 reklama vygenerovala pro propagovan\u00fd produkt prost\u0159ednictv\u00edm prodeje.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140304-identifier\">Jak vytvo\u0159\u00edm zna\u010dky v Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-184976-identifier\">Po p\u0159ihl\u00e1\u0161en\u00ed do konzole Amazon Attribution mus\u00ed u\u017eivatel\u00e9 vytvo\u0159it slo\u017eku, kde budou kampan\u011b ulo\u017eeny. Pot\u00e9 mohou u\u017eivatel\u00e9 p\u0159idat produkty (nebo jejich ASIN), kter\u00e9 by m\u011bly b\u00fdt inzerov\u00e1ny a sledov\u00e1ny.<\/p><p class=\"theme-wp-block gb-responsive-50535-identifier\">N\u00e1stroj pot\u00e9 vytvo\u0159\u00ed URL zna\u010dky, kter\u00e9 mus\u00edte specifikovat spolu s c\u00edlovou URL v reklam\u00e1ch mimo Amazon, aby bylo mo\u017en\u00e9 z\u00e1kazn\u00edky sledovat odpov\u00eddaj\u00edc\u00edm zp\u016fsobem. M\u011bli byste v\u0161ak pou\u017e\u00edvat zna\u010dky pouze v p\u0159\u00edpad\u011b, \u017ee odkaz p\u0159\u00edmo vede na odpov\u00eddaj\u00edc\u00ed str\u00e1nku s podrobnostmi o produktu.<\/p><p class=\"theme-wp-block gb-responsive-235214-identifier\">Ne\u017e za\u010dnete, m\u011bli byste v\u0161ak zv\u00e1\u017eit, co p\u0159esn\u011b chcete sledovat pomoc\u00ed Amazon Attribution. M\u011bly by m\u00edt v\u0161echny reklamy na Facebooku stejnou zna\u010dku a v\u0161echny reklamy na Googlu jinou? Pak m\u016f\u017eete tyto dv\u011b platformy dob\u0159e porovnat. M\u016f\u017eete v\u0161ak tak\u00e9 cht\u00edt analyzovat jednotliv\u00e9 form\u00e1ty reklam samostatn\u011b, abyste vid\u011bli, jak ovliv\u0148uj\u00ed va\u0161e c\u00edlov\u00e9 publikum. V takov\u00e9m p\u0159\u00edpad\u011b mus\u00edte pou\u017e\u00edt r\u016fzn\u00e9 zna\u010dky pro jednotliv\u00e9 reklamy.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-859846-identifier\">Co v\u00e1m p\u0159\u00edstup k Amazon Attribution p\u0159in\u00e1\u0161\u00ed?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-283824-identifier\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg\" alt=\"I kdy\u017e obchodn\u00edci vlastn\u00ed v\u00edce ne\u017e jednu zna\u010dku, Amazon Attribution je pou\u017eiteln\u00fd. Beta f\u00e1ze je nyn\u00ed tak\u00e9 dokon\u010dena.\" class=\"wp-image-56107\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-864412-identifier\">Online gigant tvrd\u00ed, \u017ee tento n\u00e1stroj zv\u00fd\u0161\u00ed va\u0161e prodeje a maximalizuje ROI. V p\u0159\u00edpadov\u00e9 studii od <a href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/introducing-amazon-attribution?ref_=a20m_us_p_attr_prmrntr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Premier Nutrition<\/a> dokonce hl\u00e1s\u00ed n\u00e1r\u016fst prodeje o 96 % ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm \u010dtvrtlet\u00edm a 322 % ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm rokem d\u00edky pou\u017eit\u00ed Amazon Attribution.<\/p><p class=\"theme-wp-block gb-responsive-260659-identifier\">Zda trojn\u00e1sob\u00edte sv\u00e9 prodeje, je jin\u00e1 ot\u00e1zka. Faktem v\u0161ak je, \u017ee dodate\u010dn\u00e1 data by v\u00e1m m\u011bla umo\u017enit \u010dinit p\u0159esn\u00e9 z\u00e1v\u011bry. T\u00edmto zp\u016fsobem m\u016f\u017eete zjistit, co p\u0159itahuje va\u0161e z\u00e1kazn\u00edky nebo co je odrazuje od rozhodnut\u00ed o n\u00e1kupu. S t\u011bmito znalostmi m\u016f\u017eete vyu\u017e\u00edt sv\u00e9 siln\u00e9 str\u00e1nky a zam\u011b\u0159it se na sv\u00e9 slabiny. Ob\u011b tyto v\u011bci povedou k vy\u0161\u0161\u00edm \u010d\u00edsl\u016fm prodeje.<\/p><p class=\"theme-wp-block gb-responsive-137113-identifier\">P\u011bkn\u00fdm vedlej\u0161\u00edm efektem je, \u017ee va\u0161e kampan\u011b optimalizovan\u00e9 na z\u00e1klad\u011b dat z Amazon Attribution budou nep\u0159\u00edmo v\u00e9st k lep\u0161\u00edmu organick\u00e9mu hodnocen\u00ed. \u010c\u00edm v\u00edce z\u00e1kazn\u00edk\u016f nav\u0161t\u00edv\u00ed a konvertuje na va\u0161ich str\u00e1nk\u00e1ch s produkty, t\u00edm l\u00e9pe <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vlastne-funguje-algoritmus-amazonu\/\">Amazon algoritmus<\/a> hodnot\u00ed v\u00e1\u0161 v\u00fdkon a odpov\u00eddaj\u00edc\u00edm zp\u016fsobem v\u00e1s za\u0159azuje v\u00fd\u0161e.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-837359-identifier\">Nejlep\u0161\u00ed praktiky: Zvy\u0161te prodeje s Amazon Attribution<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293690-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-627552-identifier\"><strong>Pochopte n\u00e1stroj:<\/strong> V podstat\u011b nem\u016f\u017eete ud\u011blat \u017e\u00e1dnou \u0161kodu. Tak\u017ee se nebojte za\u010d\u00edt s hrub\u00fdm syst\u00e9mem, abyste pochopili n\u00e1stroj, nap\u0159\u00edklad s jednou zna\u010dkou na reklamn\u00ed platformu, a experimentujte s v\u00fdsledky.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375353-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-311596-identifier\"><strong>Pou\u017e\u00edvejte r\u016fzn\u00e9 zna\u010dky pro ka\u017edou reklamu:<\/strong> Jakmile se s syst\u00e9mem l\u00e9pe sezn\u00e1m\u00edte, m\u016f\u017eete p\u0159ej\u00edt na pou\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch zna\u010dek pro ka\u017edou reklamu. T\u00edmto zp\u016fsobem m\u016f\u017eete shrom\u00e1\u017edit podrobn\u00e9 informace.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-457775-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553601-identifier\"><strong>Investujte a optimalizujte:<\/strong> Nyn\u00ed m\u016f\u017eete zjistit, kter\u00e9 z va\u0161ich reklamn\u00edch opat\u0159en\u00ed mimo Amazon maj\u00ed dobr\u00e9 v\u00fdsledky a kter\u00e9 zaost\u00e1vaj\u00ed za o\u010dek\u00e1v\u00e1n\u00edm. Investujte v\u00edce rozpo\u010dtu do siln\u00fdch kampan\u00ed a optimalizujte slab\u00e9.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18900-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-207764-identifier\"><strong>Pou\u017e\u00edvejte A\/B testy<\/strong> v kombinaci s Amazon Attribution: T\u00edmto zp\u016fsobem m\u016f\u017eete zjistit, jak\u00fd dopad maj\u00ed mal\u00e9 zm\u011bny \u2013 nap\u0159\u00edklad v textu nebo designu reklamy.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959879-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-541955-identifier\"><strong>Optimalizujte sv\u016fj obsah:<\/strong> Va\u0161e reklamy nemus\u00ed m\u00edt \u0161patn\u00e9 v\u00fdsledky, ale po DPV se z\u0159\u00eddka n\u00e1sleduje ATC nebo dokonce n\u00e1kup. Pak bu\u010f va\u0161e reklama pro c\u00edlovou URL nen\u00ed dostate\u010dn\u011b relevantn\u00ed, nebo va\u0161e str\u00e1nka s podrobnostmi o produktu v\u010detn\u011b va\u0161ich <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/sablony-a-nejlepsi-praktiky-obsahu-amazon-a-jake-moduly-jsou-k-dispozici\/\">A+ obsahu<\/a> pot\u0159ebuje \u00fadr\u017ebu.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-638883-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-278001-identifier\"><strong>Pou\u017e\u00edvejte retargeting:<\/strong> Vid\u00edte, \u017ee reklama funguje a va\u0161e str\u00e1nka produktu piln\u011b generuje ATC, ale n\u00e1kupy zanech\u00e1vaj\u00ed mnoho p\u0159\u00e1n\u00ed? Pak by st\u00e1lo za to oslovit tyto z\u00e1kazn\u00edky znovu, abyste je p\u0159esv\u011bd\u010dili k n\u00e1kupu. <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-retargeting-oslovte-zakazniky-mimo-amazon-s-spravnym-cilenim\/\">Amazon tak\u00e9 nab\u00edz\u00ed \u0159e\u0161en\u00ed pro toto s retargetingem<\/a>.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-681733-identifier\">Z\u00e1v\u011br<\/h2><p class=\"theme-wp-block gb-responsive-558706-identifier\">S Amazon Attribution vytvo\u0159il online gigant zp\u016fsob, jak mohou prodejci sledovat \u00fa\u010dinky reklamn\u00edch kampan\u00ed mimo tr\u017ei\u0161t\u011b. Automaticky generovan\u00e9 zna\u010dky jsou p\u0159ipojeny k c\u00edlov\u00e9 URL pou\u017eit\u00e9 v reklam\u011b, co\u017e umo\u017e\u0148uje programu sledovat akce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p><p class=\"theme-wp-block gb-responsive-972161-identifier\">Pokud provozujete reklamu mimo Amazon, Amazon Attribution je nezbytnost\u00ed. T\u00edmto zp\u016fsobem m\u016f\u017eete zajistit, \u017ee va\u0161e reklama oslov\u00ed va\u0161e c\u00edlov\u00e9 publikum. M\u016f\u017eete roz\u0161\u00ed\u0159it nejlep\u0161\u00ed v\u00fdkonnost a eliminovat slabiny. K tomu \u010derpejte poznatky z chov\u00e1n\u00ed va\u0161eho c\u00edlov\u00e9ho publika. V jak\u00e9m bod\u011b na cest\u011b z\u00e1kazn\u00edka doch\u00e1z\u00ed k poklesu konverze? To v\u00e1m \u0159\u00edk\u00e1 hodn\u011b o va\u0161ich mo\u017enostech optimalizace. V dlouhodob\u00e9m horizontu dos\u00e1hnete vy\u0161\u0161\u00edch p\u0159\u00edjm\u016f a zv\u00fd\u0161\u00edte ROI sv\u00fdch online kampan\u00ed.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78884-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726218334929\"><strong class=\"schema-faq-question\"><strong>Co je Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Attribution je analytick\u00fd n\u00e1stroj, kter\u00fd umo\u017e\u0148uje prodejc\u016fm na tr\u017ei\u0161ti sledovat jejich reklamn\u00ed \u00fasil\u00ed na platform\u00e1ch mimo Amazon. T\u00edmto zp\u016fsobem lze m\u011b\u0159it KPI, jako jsou zobrazen\u00ed a m\u00edra prokliku reklamy nebo n\u00e1kupy p\u0159i\u010dten\u00e9 k reklam\u011b.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218352276\"><strong class=\"schema-faq-question\"><strong>Co jsou ADS na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">&#8220;ADS&#8221; obvykle znamen\u00e1 &#8220;Amazon Advertising&#8221; nebo &#8220;Amazon Advertising Services.&#8221; Reklamn\u00ed platforma Amazonu umo\u017e\u0148uje inzerent\u016fm propagovat jejich produkty a zna\u010dky na webov\u00fdch str\u00e1nk\u00e1ch Amazonu, aby zv\u00fd\u0161ili viditelnost, c\u00edlovali z\u00e1kazn\u00edky a zv\u00fd\u0161ili prodeje. Existuje n\u011bkolik typ\u016f reklam, kter\u00e9 lze spustit prost\u0159ednictv\u00edm Amazon Advertising, v\u010detn\u011b sponzorovan\u00fdch produkt\u016f, sponzorovan\u00fdch zna\u010dek a sponzorovan\u00fdch zobrazen\u00ed reklam. Tyto reklamy se objevuj\u00ed na r\u016fzn\u00fdch str\u00e1nk\u00e1ch webu Amazon, ale existuj\u00ed tak\u00e9 slu\u017eby od Amazonu, kter\u00e9 umo\u017e\u0148uj\u00ed reklamu na extern\u00edch webov\u00fdch str\u00e1nk\u00e1ch a platform\u00e1ch.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218372245\"><strong class=\"schema-faq-question\"><strong>Kolik stoj\u00ed Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">V sou\u010dasnosti je p\u0159\u00edstup k Amazon Attribution Console zdarma.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218385640\"><strong class=\"schema-faq-question\"><strong>Kdo m\u016f\u017ee pou\u017e\u00edvat Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">V N\u011bmecku mohou n\u00e1stroj pou\u017e\u00edvat v\u0161ichni profesion\u00e1ln\u00ed prodejci, kte\u0159\u00ed zaregistrovali svou zna\u010dku v Amazon Brand Registry. Agentury a t\u0159et\u00ed strany maj\u00ed tak\u00e9 p\u0159\u00edstup a mohou nap\u0159\u00edklad sledovat reklamu sv\u00fdch klient\u016f na Amazonu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218403228\"><strong class=\"schema-faq-question\"><strong>Jak funguje Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Program vytv\u00e1\u0159\u00ed tzv. \u0161t\u00edtky pro ka\u017ed\u00fd produkt, kter\u00fd m\u00e1 b\u00fdt inzerov\u00e1n, kter\u00e9 jsou pot\u00e9 p\u0159ipojeny k c\u00edlov\u00e9 URL reklamy. To umo\u017e\u0148uje sledovat zobrazen\u00ed, kliknut\u00ed, zobrazen\u00ed produktov\u00fdch str\u00e1nek, n\u00e1kupy atd.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-982877-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 Sutthiphong \u2013 stock.adobe.com \/ \u00a9 Junsei \u2013 stock.adobe.com \/ \u00a9 Jelena \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Spou\u0161t\u011bn\u00ed reklamy na Amazonu je jedna v\u011bc, ale dos\u00e1hnout \u00fasp\u011bchu z t\u00e9to reklamy je zcela jin\u00e1. Nakonec nejlep\u0161\u00ed kampa\u0148 s Mikem Tysonem jako hrdinou v\u00e1m nebude k ni\u010demu, pokud nebude rezonovat s va\u0161\u00ed c\u00edlovou skupinou \u2013 nap\u0159\u00edklad proto, \u017ee prod\u00e1v\u00e1te r\u016f\u017eov\u00fd lak na nehty pro mal\u00e9 princezny. Odpus\u0165te, \u017ee tento p\u0159\u00edklad je pon\u011bkud extr\u00e9mn\u00ed, ale<\/p>\n","protected":false},"author":5,"featured_media":56098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[903],"tags":[],"class_list":["post-108510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co je Amazon Attribution? (V\u010detn\u011b nejlep\u0161\u00edch praktik)<\/title>\n<meta name=\"description\" content=\"S Amazon Attribution je mo\u017en\u00e9 sledovat reklamn\u00ed kampan\u011b mimo Amazon. To umo\u017e\u0148uje prodejc\u016fm optimalizovat jejich n\u00e1vratnost investic (ROI).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co je Amazon Attribution? (V\u010detn\u011b nejlep\u0161\u00edch praktik)\" \/>\n<meta property=\"og:description\" content=\"S Amazon Attribution je mo\u017en\u00e9 sledovat reklamn\u00ed kampan\u011b mimo Amazon. To umo\u017e\u0148uje prodejc\u016fm optimalizovat jejich n\u00e1vratnost investic (ROI).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T08:36:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13085926\/amazon-attribution-werbung.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"Co je Amazon Attribution? Jak porozum\u011bt cest\u011b z\u00e1kazn\u00edka, optimalizovat svou reklamu a zv\u00fd\u0161it sv\u00e9 prodeje\",\"datePublished\":\"2021-07-27T08:36:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/\"},\"wordCount\":2270,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13085926\/amazon-attribution-werbung.jpeg\",\"articleSection\":[\"Inzerujte s Amazonem\"],\"inLanguage\":\"cs-CZ\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/\",\"name\":\"Co je Amazon Attribution? (V\u010detn\u011b nejlep\u0161\u00edch praktik)\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13085926\/amazon-attribution-werbung.jpeg\",\"datePublished\":\"2021-07-27T08:36:00+00:00\",\"description\":\"S Amazon Attribution je mo\u017en\u00e9 sledovat reklamn\u00ed kampan\u011b mimo Amazon. To umo\u017e\u0148uje prodejc\u016fm optimalizovat jejich n\u00e1vratnost investic (ROI).\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218334929\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218352276\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218372245\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218385640\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218403228\"}],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13085926\/amazon-attribution-werbung.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13085926\/amazon-attribution-werbung.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Mit Amazon Attribution wird Werbung nachvollziehbar: Verfolgen Sie die Customer Journey Ihrer Kunden von Anfang an.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inzerujte s Amazonem\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/inzerujte-s-amazonem\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Co je Amazon Attribution? Jak porozum\u011bt cest\u011b z\u00e1kazn\u00edka, optimalizovat svou reklamu a zv\u00fd\u0161it sv\u00e9 prodeje\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\",\"name\":\"Lena Schwab\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g\",\"caption\":\"Lena Schwab\"},\"description\":\"Lena Schwab is a Marketing Manager who has made it her mission to make her readers\u2019 lives easier with valuable information and save them many hours of research. Her goal is to provide useful content that is practical and easy to understand, so that her readers can find the answers they are looking for quickly and effectively.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/anna-lena-schwab-0a63a5191\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/lenaschwab\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218334929\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218334929\",\"name\":\"Co je Amazon Attribution?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Amazon Attribution je analytick\u00fd n\u00e1stroj, kter\u00fd umo\u017e\u0148uje prodejc\u016fm na tr\u017ei\u0161ti sledovat jejich reklamn\u00ed \u00fasil\u00ed na platform\u00e1ch mimo Amazon. T\u00edmto zp\u016fsobem lze m\u011b\u0159it KPI, jako jsou zobrazen\u00ed a m\u00edra prokliku reklamy nebo n\u00e1kupy p\u0159i\u010dten\u00e9 k reklam\u011b.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218352276\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218352276\",\"name\":\"Co jsou ADS na Amazonu?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\\\"ADS\\\" obvykle znamen\u00e1 \\\"Amazon Advertising\\\" nebo \\\"Slu\u017eby reklamy Amazon.\\\" Reklamn\u00ed platforma Amazon umo\u017e\u0148uje inzerent\u016fm propagovat jejich produkty a zna\u010dky na webov\u00fdch str\u00e1nk\u00e1ch Amazon za \u00fa\u010delem zv\u00fd\u0161en\u00ed viditelnosti, c\u00edlen\u00ed na z\u00e1kazn\u00edky a zv\u00fd\u0161en\u00ed prodeje. Existuje n\u011bkolik typ\u016f reklam, kter\u00e9 lze spustit prost\u0159ednictv\u00edm Amazon Advertising, v\u010detn\u011b sponzorovan\u00fdch produkt\u016f, sponzorovan\u00fdch zna\u010dek a sponzorovan\u00fdch zobrazen\u00ed. Tyto reklamy se objevuj\u00ed na r\u016fzn\u00fdch str\u00e1nk\u00e1ch v r\u00e1mci webu Amazon, ale existuj\u00ed tak\u00e9 slu\u017eby od Amazonu, kter\u00e9 umo\u017e\u0148uj\u00ed reklamu na extern\u00edch webov\u00fdch str\u00e1nk\u00e1ch a platform\u00e1ch.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218372245\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218372245\",\"name\":\"Kolik stoj\u00ed Amazon Attribution?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"V sou\u010dasnosti je p\u0159\u00edstup k konzole Amazon Attribution zdarma.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218385640\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218385640\",\"name\":\"Kdo m\u016f\u017ee pou\u017e\u00edvat Amazon Attribution?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"V N\u011bmecku mohou n\u00e1stroj pou\u017e\u00edvat v\u0161ichni profesion\u00e1ln\u00ed prodejci, kte\u0159\u00ed zaregistrovali svou zna\u010dku v registru zna\u010dek Amazon. Agentury a t\u0159et\u00ed strany maj\u00ed tak\u00e9 p\u0159\u00edstup a mohou nap\u0159\u00edklad sledovat reklamu sv\u00fdch klient\u016f na Amazonu.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218403228\",\"position\":5,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218403228\",\"name\":\"Jak funguje Amazon Attribution?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Program vytv\u00e1\u0159\u00ed tzv. zna\u010dky pro ka\u017ed\u00fd produkt, kter\u00fd m\u00e1 b\u00fdt inzerov\u00e1n, kter\u00e9 jsou pot\u00e9 p\u0159ipojeny k c\u00edlov\u00e9 URL reklamy. To umo\u017e\u0148uje sledovat zobrazen\u00ed, kliknut\u00ed, zobrazen\u00ed str\u00e1nek produktu, n\u00e1kupy atd.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Co je Amazon Attribution? (V\u010detn\u011b nejlep\u0161\u00edch praktik)","description":"S Amazon Attribution je mo\u017en\u00e9 sledovat reklamn\u00ed kampan\u011b mimo Amazon. To umo\u017e\u0148uje prodejc\u016fm optimalizovat jejich n\u00e1vratnost investic (ROI).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/","og_locale":"cs_CZ","og_type":"article","og_title":"Co je Amazon Attribution? (V\u010detn\u011b nejlep\u0161\u00edch praktik)","og_description":"S Amazon Attribution je mo\u017en\u00e9 sledovat reklamn\u00ed kampan\u011b mimo Amazon. To umo\u017e\u0148uje prodejc\u016fm optimalizovat jejich n\u00e1vratnost investic (ROI).","og_url":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2021-07-27T08:36:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13085926\/amazon-attribution-werbung.jpeg","type":"image\/jpeg"}],"author":"Lena Schwab","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Lena Schwab","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/"},"author":{"name":"Lena Schwab","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67"},"headline":"Co je Amazon Attribution? Jak porozum\u011bt cest\u011b z\u00e1kazn\u00edka, optimalizovat svou reklamu a zv\u00fd\u0161it sv\u00e9 prodeje","datePublished":"2021-07-27T08:36:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/"},"wordCount":2270,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13085926\/amazon-attribution-werbung.jpeg","articleSection":["Inzerujte s Amazonem"],"inLanguage":"cs-CZ"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/","url":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/","name":"Co je Amazon Attribution? (V\u010detn\u011b nejlep\u0161\u00edch praktik)","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13085926\/amazon-attribution-werbung.jpeg","datePublished":"2021-07-27T08:36:00+00:00","description":"S Amazon Attribution je mo\u017en\u00e9 sledovat reklamn\u00ed kampan\u011b mimo Amazon. To umo\u017e\u0148uje prodejc\u016fm optimalizovat jejich n\u00e1vratnost investic (ROI).","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218334929"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218352276"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218372245"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218385640"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218403228"}],"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/"]}]},{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13085926\/amazon-attribution-werbung.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13085926\/amazon-attribution-werbung.jpeg","width":844,"height":443,"caption":"Mit Amazon Attribution wird Werbung nachvollziehbar: Verfolgen Sie die Customer Journey Ihrer Kunden von Anfang an."},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Inzerujte s Amazonem","item":"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/inzerujte-s-amazonem\/"},{"@type":"ListItem","position":3,"name":"Co je Amazon Attribution? Jak porozum\u011bt cest\u011b z\u00e1kazn\u00edka, optimalizovat svou reklamu a zv\u00fd\u0161it sv\u00e9 prodeje"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/cs\/#website","url":"https:\/\/www.sellerlogic.com\/cs\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/cs\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67","name":"Lena Schwab","image":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2585fde2fde12cb24e7832926f9f6b5b8840176cefaa600f77d07ad0f9ef073?s=96&d=mm&r=g","caption":"Lena Schwab"},"description":"Lena Schwab is a Marketing Manager who has made it her mission to make her readers\u2019 lives easier with valuable information and save them many hours of research. Her goal is to provide useful content that is practical and easy to understand, so that her readers can find the answers they are looking for quickly and effectively.","sameAs":["https:\/\/www.linkedin.com\/in\/anna-lena-schwab-0a63a5191\/"],"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/lenaschwab\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218334929","position":1,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218334929","name":"Co je Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon Attribution je analytick\u00fd n\u00e1stroj, kter\u00fd umo\u017e\u0148uje prodejc\u016fm na tr\u017ei\u0161ti sledovat jejich reklamn\u00ed \u00fasil\u00ed na platform\u00e1ch mimo Amazon. T\u00edmto zp\u016fsobem lze m\u011b\u0159it KPI, jako jsou zobrazen\u00ed a m\u00edra prokliku reklamy nebo n\u00e1kupy p\u0159i\u010dten\u00e9 k reklam\u011b.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218352276","position":2,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218352276","name":"Co jsou ADS na Amazonu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\"ADS\" obvykle znamen\u00e1 \"Amazon Advertising\" nebo \"Slu\u017eby reklamy Amazon.\" Reklamn\u00ed platforma Amazon umo\u017e\u0148uje inzerent\u016fm propagovat jejich produkty a zna\u010dky na webov\u00fdch str\u00e1nk\u00e1ch Amazon za \u00fa\u010delem zv\u00fd\u0161en\u00ed viditelnosti, c\u00edlen\u00ed na z\u00e1kazn\u00edky a zv\u00fd\u0161en\u00ed prodeje. Existuje n\u011bkolik typ\u016f reklam, kter\u00e9 lze spustit prost\u0159ednictv\u00edm Amazon Advertising, v\u010detn\u011b sponzorovan\u00fdch produkt\u016f, sponzorovan\u00fdch zna\u010dek a sponzorovan\u00fdch zobrazen\u00ed. Tyto reklamy se objevuj\u00ed na r\u016fzn\u00fdch str\u00e1nk\u00e1ch v r\u00e1mci webu Amazon, ale existuj\u00ed tak\u00e9 slu\u017eby od Amazonu, kter\u00e9 umo\u017e\u0148uj\u00ed reklamu na extern\u00edch webov\u00fdch str\u00e1nk\u00e1ch a platform\u00e1ch.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218372245","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218372245","name":"Kolik stoj\u00ed Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V sou\u010dasnosti je p\u0159\u00edstup k konzole Amazon Attribution zdarma.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218385640","position":4,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218385640","name":"Kdo m\u016f\u017ee pou\u017e\u00edvat Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V N\u011bmecku mohou n\u00e1stroj pou\u017e\u00edvat v\u0161ichni profesion\u00e1ln\u00ed prodejci, kte\u0159\u00ed zaregistrovali svou zna\u010dku v registru zna\u010dek Amazon. Agentury a t\u0159et\u00ed strany maj\u00ed tak\u00e9 p\u0159\u00edstup a mohou nap\u0159\u00edklad sledovat reklamu sv\u00fdch klient\u016f na Amazonu.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218403228","position":5,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-amazon-attribution-jak-porozumet-ceste-zakaznika-optimalizovat-svou-reklamu-a-zvysit-sve-prodeje\/#faq-question-1726218403228","name":"Jak funguje Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Program vytv\u00e1\u0159\u00ed tzv. zna\u010dky pro ka\u017ed\u00fd produkt, kter\u00fd m\u00e1 b\u00fdt inzerov\u00e1n, kter\u00e9 jsou pot\u00e9 p\u0159ipojeny k c\u00edlov\u00e9 URL reklamy. To umo\u017e\u0148uje sledovat zobrazen\u00ed, kliknut\u00ed, zobrazen\u00ed str\u00e1nek produktu, n\u00e1kupy atd.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108510"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/56098"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}