{"id":108516,"date":"2020-11-17T10:51:00","date_gmt":"2020-11-17T10:51:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/sablony-a-nejlepsi-praktiky-obsahu-amazon-a-jake-moduly-jsou-k-dispozici\/"},"modified":"2020-11-17T10:51:00","modified_gmt":"2020-11-17T10:51:00","slug":"sablony-a-nejlepsi-praktiky-obsahu-amazon-a-jake-moduly-jsou-k-dispozici","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/sablony-a-nejlepsi-praktiky-obsahu-amazon-a-jake-moduly-jsou-k-dispozici\/","title":{"rendered":"\u0160ablony a nejlep\u0161\u00ed praktiky obsahu Amazon A+: Jak\u00e9 moduly jsou k dispozici?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-161672-identifier\">Str\u00e1nka s podrobnostmi o produktu na Amazonu obvykle dodr\u017euje jasnou strukturu a p\u0159\u00edsn\u00e1 pravidla. Prodejci maj\u00ed zde m\u00e1lo svobody v designu: mezi n\u00e1zvem produktu, bullet body a popisem je m\u00e1lo prostoru pro osobn\u00ed n\u00e1pady, speci\u00e1ln\u00ed z\u00e1kaznick\u00e9 v\u00fdzvy nebo kreativn\u00ed marketingov\u00e9 opat\u0159en\u00ed. Online platforma si tuto pot\u0159ebu uv\u011bdomila p\u0159ed lety \u2013 a nejprve zavedla tzv. obsah Amazon A+ pro dodavatele, a pot\u00e9 tak\u00e9 pro prodejce. \u0160ablony dokonce pom\u00e1haj\u00ed p\u0159i vytv\u00e1\u0159en\u00ed a usnad\u0148uj\u00ed vlastn\u00edkovi zna\u010dky nebo spr\u00e1vci str\u00e1nky s podrobnostmi poskytovat dobr\u00fd a u\u017eite\u010dn\u00fd obsah z\u00e1kazn\u00edkovi bez velk\u00fdch grafick\u00fdch znalost\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-197472-identifier\">Prodejci si mohou vyb\u00edrat z r\u016fzn\u00fdch modul\u016f a sestavovat je podle sv\u00fdch po\u017eadavk\u016f. Proto jsme se pod\u00edvali na to, jak\u00e9 \u0161ablony jsou k dispozici a k jak\u00fdm \u00fa\u010del\u016fm jsou r\u016fzn\u00e9 moduly vhodn\u00e9.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-476401-identifier\">Co je obsah Amazon A+?<\/h2><p class=\"theme-wp-block gb-responsive-897197-identifier\">Ka\u017ed\u00fd produkt nalezen\u00fd na str\u00e1nk\u00e1ch online giganta m\u00e1 sv\u00e9 vlastn\u00ed ASIN (&#8220;Amazon Standard Identification Number&#8221;), a kdokoli, kdo nab\u00edz\u00ed stejn\u00fd produkt na Amazonu, se p\u0159ipojuje k seznamu prodejc\u016f, kte\u0159\u00ed tento produkt ji\u017e prod\u00e1vaj\u00ed. Norm\u00e1ln\u011b z\u00e1kazn\u00edci nakupuj\u00ed od prodejce, kter\u00fd pr\u00e1v\u011b <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejdulezitejsich-kriterii-pro-ziskani-buyboxu-na-amazonu-a-jak-udrzet-sve-metriky-pod-kontrolou\/\">vyhr\u00e1l Buy Box<\/a>. V t\u011bchto p\u0159\u00edpadech je p\u0159\u00edslu\u0161n\u00e1 str\u00e1nka s podrobnostmi o produktu spravov\u00e1na jedin\u00fdm prodejcem, kter\u00fd je obvykle vlastn\u00edkem zna\u010dky.<\/p><p class=\"theme-wp-block gb-responsive-68396-identifier\">Na rozd\u00edl od zbo\u017e\u00ed Private Label. To jsou obvykle produkty, kter\u00e9 jsou \u010dasto nab\u00edzeny pouze jedn\u00edm prodejcem pod jejich vlastn\u00ed zna\u010dkou. V\u00fdjimkou jsou velk\u00e9 priv\u00e1tn\u00ed zna\u010dky, kter\u00e9 jsou tak\u00e9 prod\u00e1v\u00e1ny t\u0159et\u00edmi stranami. Je v\u0161ak tak\u00e9 pravda, \u017ee v\u011bt\u0161inou spr\u00e1vce str\u00e1nky s podrobnostmi \u2013 tzv. listing \u2013 ur\u010duje obsah, jako je n\u00e1zev, bullet body atd., kter\u00fd se tam zobrazuje. Na t\u00e9to str\u00e1nce produktu maj\u00ed prodejci tak\u00e9 pole pro popis produktu, kter\u00e9 mohou vyplnit a\u017e 2 000 znaky.<\/p><p class=\"theme-wp-block gb-responsive-967764-identifier\">Obsah Amazon A+ roz\u0161i\u0159uje tento popis produktu o dal\u0161\u00edch 5 000 znak\u016f na celkov\u00fdch 7 000 znak\u016f, co\u017e umo\u017e\u0148uje prodejc\u016fm prezentovat sv\u00e9 polo\u017eky co nejatraktivn\u011bji. Krom\u011b toho mohou b\u00fdt p\u0159id\u00e1ny obr\u00e1zky produkt\u016f, grafiky a dokonce i videa, aby bylo rozhodov\u00e1n\u00ed o n\u00e1kupu pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky co nejjednodu\u0161\u0161\u00ed.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-637658-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-93747-identifier\">Krom\u011b toho maj\u00ed jak dodavatel\u00e9, tak prodejci p\u0159\u00edstup k pr\u00e9miov\u00e9 variant\u011b: Obsah Amazon A+ Premium, kter\u00fd nab\u00edz\u00ed v\u00fdhody, jako jsou video smy\u010dky, interaktivn\u00ed obsah nebo sekce FAQ. Prodejci v\u0161ak mus\u00ed b\u00fdt pro toto schv\u00e1leni a mus\u00ed <a href=\"https:\/\/sellercentral.amazon.de\/help\/hub\/reference\/external\/G202102930?ref=efph_202134820_cont_G202102950&amp;locale=de-DE#wjz_cjc_jcb__section_i34_gm5_k5b\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">splnit ur\u010dit\u00e9 po\u017eadavky<\/a>. Nap\u0159\u00edklad v\u0161echny ASINy v produktov\u00e9m katalogu mus\u00ed obsahovat A+ obsah, aby mohli pou\u017e\u00edvat pr\u00e9miov\u00fd obsah na Amazonu.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-323811-identifier\">Zda m\u016f\u017eete jako prodejce pou\u017e\u00edt b\u00fdval\u00fd EBC pro sv\u016fj produkt, z\u00e1vis\u00ed na n\u00e1sleduj\u00edc\u00edch po\u017eadavc\u00edch:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-244333-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-498607-identifier\">Vlastn\u00edte ASIN produktu podle Glob\u00e1ln\u00edho katalogov\u00e9ho identifik\u00e1toru (GCID) a m\u016f\u017eete upravit str\u00e1nku s podrobnostmi o produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-146442-identifier\">Ji\u017e jste zaregistrovali svou zna\u010dku v programu Amazon Brand Registry.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-75211-identifier\">V\u00e1\u0161 produkt nen\u00ed polo\u017ekou za\u0159azenou do kategori\u00ed Knihy, M\u00e9dia, Video nebo Digit\u00e1ln\u00ed. Pro tyto kategorie nejsou k dispozici \u017e\u00e1dn\u00e9 roz\u0161\u00ed\u0159en\u00ed.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-135838-identifier\">Jak\u00e9 c\u00edle mohu sledovat s obsahem Amazon A+?<\/h2><p class=\"theme-wp-block gb-responsive-531277-identifier\">Prim\u00e1rn\u011b jde o to uk\u00e1zat z\u00e1kazn\u00edk\u016fm, \u017ee v\u00e1\u0161 produkt je nejlep\u0161\u00ed volbou, a t\u00edm zv\u00fd\u0161it m\u00edru konverze. Obsah A+ je t\u0159eba ch\u00e1pat jako prodlou\u017eenou ruku galerie obr\u00e1zk\u016f produktu, kter\u00e1 poskytuje dostatek prostoru a p\u0159\u00edle\u017eitost\u00ed k podrobn\u011bj\u0161\u00edmu vysv\u011btlen\u00ed a p\u0159esv\u011bd\u010den\u00ed o hlavn\u00edch d\u016fvodech k n\u00e1kupu. Tento prostor \u010dasto nen\u00ed k dispozici v galerii obr\u00e1zk\u016f produktu, zejm\u00e9na u produkt\u016f s &#8220;vysok\u00fdm zapojen\u00edm&#8221;. Proto m\u00e1 smysl strategicky pova\u017eovat ob\u011b oblasti, galerii a A+, za jednotku a c\u00edlen\u011b umis\u0165ovat obsahov\u00e9 zam\u011b\u0159en\u00ed, aby z\u00e1kazn\u00edci dost\u00e1vali spr\u00e1vn\u00e9 informace ve spr\u00e1vn\u00fd \u010das, aby mohli co nejrychleji dokon\u010dit sv\u016fj n\u00e1kup. Dal\u0161\u00edmi c\u00edli m\u016f\u017ee b\u00fdt uleh\u010den\u00ed z\u00e1kaznick\u00e9mu servisu t\u00edm, \u017ee se proaktivn\u011b zab\u00fdv\u00e1 opakuj\u00edc\u00edmi se t\u00e9maty. Krom\u011b toho je A+ tak\u00e9 vhodn\u00e9 pro inspiraci; nap\u0159\u00edklad n\u00e1vrhy recept\u016f mohou proaktivn\u011b poskytnout z\u00e1kazn\u00edk\u016fm doporu\u010den\u00ed k pou\u017eit\u00ed. Nakonec je A+ tak\u00e9 spr\u00e1vn\u00fdm m\u00edstem pro \u0159e\u0161en\u00ed n\u00e1mitek jak\u00e9hokoli druhu. Nicm\u00e9n\u011b v z\u00e1vislosti na produktu mohou b\u00fdt r\u016fzn\u00e9 p\u0159\u00edstupy pro toto v\u00fdhodn\u00e9.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-779577-identifier\">P\u0159edat informace<\/h3><p class=\"theme-wp-block gb-responsive-844543-identifier\">M\u00e1te produkt, kter\u00fd vy\u017eaduje vysokou \u00farove\u0148 vysv\u011btlen\u00ed? Pak byste m\u011bli vyu\u017e\u00edt dodate\u010dn\u00fd prostor, kter\u00fd poskytuje obsah Amazon A+, k vysv\u011btlen\u00ed sv\u00e9ho produktu. Tato kategorie zahrnuje nap\u0159\u00edklad chytr\u00e9 telefony.<\/p><div class=\"wp-block-image gb-responsive-89681-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln-.png\"><img decoding=\"async\" width=\"844\" height=\"364\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--844x364.png\" alt=\"P\u0159\u00edklad obsahu Amazon A+ P\u0159edat informace\" class=\"wp-image-1072\" title=\"P\u0159\u00edklad obsahu Amazon A+ P\u0159edat informace\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--407x176.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--768x331.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln--844x364.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142950\/Amazon-A-Content-Beispiel-Informationen-vermitteln-.png 1134w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-415388-identifier\">V tomto p\u0159\u00edkladu jsou t\u0159i funkce chytr\u00e9ho telefonu atraktivn\u011b prezentov\u00e1ny prost\u0159ednictv\u00edm obsahu Amazon A+, aby je podrobn\u011bji popsaly: funkce dual SIM, dobr\u00e1 v\u00fddr\u017e baterie a odemyk\u00e1n\u00ed pomoc\u00ed rozpozn\u00e1v\u00e1n\u00ed obli\u010deje. Ka\u017ed\u00e1 funkce je vizualizov\u00e1na obr\u00e1zkem, kter\u00fd nejprve upout\u00e1 pozornost a pot\u00e9 je vysv\u011btlen kr\u00e1tk\u00fdm textem. T\u00edmto zp\u016fsobem jsou z\u00e1kazn\u00edk\u016fm p\u0159ed\u00e1v\u00e1ny relevantn\u00ed informace, ani\u017e by byly poskytnuty v monot\u00f3nn\u00edm, dlouh\u00e9m textu, kter\u00fd nakonec nikdo nechce \u010d\u00edst. Zvl\u00e1\u0161\u0165 ne p\u0159i porovn\u00e1v\u00e1n\u00ed v\u00edce produkt\u016f a nutnosti \u010d\u00edst epos o &#8220;unik\u00e1tn\u00edch&#8221; vlastnostech na ka\u017ed\u00e9 str\u00e1nce. Zde se m\u016f\u017eete dovedn\u011b odli\u0161it od konkurence t\u00edm, \u017ee navrhnete sv\u016fj obsah Amazon A+ orientovan\u00fd na c\u00edlovou skupinu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-827332-identifier\">Zv\u00fdraznit USP<\/h3><p class=\"theme-wp-block gb-responsive-688777-identifier\">S obsahem A+ lze tak\u00e9 zd\u016fraznit jedine\u010dn\u00e9 prodejn\u00ed body, co\u017e znamen\u00e1 aspekty, kter\u00e9 \u010din\u00ed produkt jedine\u010dn\u00fdm. Pokud se v\u00e1\u0161 produkt li\u0161\u00ed od produkt\u016f va\u0161ich konkurent\u016f, m\u011bli byste to jasn\u011b uv\u00e9st, proto\u017ee to m\u016f\u017ee b\u00fdt rozhoduj\u00edc\u00edm faktorem, pro\u010d si z\u00e1kazn\u00edk koup\u00ed od v\u00e1s m\u00edsto od konkurenta.<\/p><div class=\"wp-block-image gb-responsive-147276-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png\"><img decoding=\"async\" width=\"1076\" height=\"704\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png\" alt=\"P\u0159\u00edklad obsahu Amazon A+ Zv\u00fdraznit USP\" class=\"wp-image-1076\" style=\"width:844px\" title=\"P\u0159\u00edklad obsahu Amazon A+ Zv\u00fdraznit USP\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-407x266.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-768x502.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel-844x552.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142949\/Amazon-A-Content-USP-herausarbeiten-Beispiel.png 1076w\" sizes=\"(max-width: 1076px) 100vw, 1076px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-939384-identifier\">V tomto p\u0159\u00edkladu prodejce jasn\u011b ukazuje sv\u00fdm obsahem Amazon A+, \u017ee jejich proteinov\u00fd pr\u00e1\u0161ek je vegansk\u00fd, obsahuje kvalitn\u00ed ingredience a poskytuje z\u00e1ruku kvality. S t\u011bmito body se odli\u0161uj\u00ed od ostatn\u00edch proteinov\u00fdch pr\u00e1\u0161k\u016f, kter\u00e9 jsou vyrobeny z \u017eivo\u010di\u0161n\u00fdch produkt\u016f nebo nejsou vysok\u00e9 kvality. Op\u011bt jsou t\u0159i body na prvn\u00ed pohled okam\u017eit\u011b viditeln\u00e9, tak\u017ee upoutaj\u00ed pozornost z\u00e1kazn\u00edka a mohou ovlivnit jejich rozhodnut\u00ed o n\u00e1kupu. Nicm\u00e9n\u011b obsah A+ na t\u00e9to str\u00e1nce s podrobnostmi Amazonu se skl\u00e1d\u00e1 z mnoha text\u016f. Pod\u00edvejte se n\u00ed\u017ee, jak to ud\u011blat je\u0161t\u011b l\u00e9pe.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-943153-identifier\">Vytvo\u0159it virtu\u00e1ln\u00ed z\u00e1kaznickou zku\u0161enost<\/h3><p class=\"theme-wp-block gb-responsive-147564-identifier\">Kdy\u017e z\u00e1kazn\u00edci nakupuj\u00ed v obchod\u011b, pro\u017e\u00edvaj\u00ed n\u00e1kupn\u00ed zku\u0161enost zcela jinak ne\u017e ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f, kdy\u017e nakupuj\u00ed online.<\/p><p class=\"theme-wp-block gb-responsive-294676-identifier\">Mohou si produkty vyzkou\u0161et, dotknout se jich a prozkoumat je ze v\u0161ech stran. A mohou se poradit s prodava\u010dem, kter\u00fd odpov\u00ed na jejich ot\u00e1zky a nab\u00eddne jim alternativy.<\/p><p class=\"theme-wp-block gb-responsive-152925-identifier\">To v\u0161e chyb\u00ed p\u0159i nakupov\u00e1n\u00ed na Amazonu a podobn\u00fdch platform\u00e1ch. Proto byste jako prodejce m\u011bli u\u010dinit z\u00e1kaznickou cestu na sv\u00e9 str\u00e1nce produktu co nejbl\u00ed\u017ee z\u00e1\u017eitku z obchodu. Vyu\u017eijte obsah Amazon A+ k p\u0159edstaven\u00ed sv\u00e9ho produktu ve v\u0161ech jeho aspektech. Pokud prod\u00e1v\u00e1te kabelku, m\u016f\u017eete uk\u00e1zat v\u0161echny p\u0159ihr\u00e1dky a poskytnout pohled dovnit\u0159 ta\u0161ky. Pomoc\u00ed fotografi\u00ed produktu s porovn\u00e1vac\u00edmi objekty m\u016f\u017eete z\u00e1kazn\u00edk\u016fm uk\u00e1zat, jak velk\u00e1 ta\u0161ka skute\u010dn\u011b je. T\u00edmto zp\u016fsobem si mnoz\u00ed mohou l\u00e9pe posoudit skute\u010dnou velikost, ne\u017e kdyby pouze \u010detli abstraktn\u00ed rozm\u011bry v popisu produktu. Kolik vlastn\u011b je 58 cm?<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-525914-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-950943-identifier\">I kdy\u017e si na Amazonu nem\u016f\u017eete najmout virtu\u00e1ln\u00edho asistenta v obchod\u011b, m\u016f\u017eete alespo\u0148 odpov\u011bd\u011bt na nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky z\u00e1kazn\u00edk\u016f v sekci FAQ a poskytnout rady ohledn\u011b funkc\u00ed, nap\u0159\u00edklad.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-579332-identifier\">S obsahem Amazon A+ je tak\u00e9 mo\u017enost zahrnout srovn\u00e1vac\u00ed tabulku na str\u00e1nce s podrobnostmi o produktu. To v\u00e1m umo\u017e\u0148uje porovnat uvedenou polo\u017eku s dal\u0161\u00edmi produkty z va\u0161\u00ed nab\u00eddky. Vezm\u011bme si znovu kabelku z v\u00fd\u0161e uveden\u00e9ho p\u0159\u00edkladu. Mo\u017en\u00e1 je ta\u0161ka pro z\u00e1kazn\u00edka trochu p\u0159\u00edli\u0161 mal\u00e1, proto\u017ee by m\u011bla b\u00fdt pou\u017e\u00edv\u00e1na jako kancel\u00e1\u0159sk\u00e1 ta\u0161ka a pot\u0159ebuje m\u00edt prostor pro laptop, ob\u011bd a hrnek s k\u00e1vou. Pokud tak\u00e9 nab\u00edz\u00edte kabelku, kter\u00e1 tyto pot\u0159eby spl\u0148uje, je to jen na kliknut\u00ed. Z\u00e1kazn\u00edk m\u016f\u017ee z va\u0161\u00ed srovn\u00e1vac\u00ed tabulky vid\u011bt, \u017ee ji m\u00e1te k dispozici, a pravd\u011bpodobn\u011b na ni klikne.<\/p><p class=\"theme-wp-block gb-responsive-772227-identifier\">T\u00edmto zp\u016fsobem tak\u00e9 upout\u00e1te pozornost z\u00e1kazn\u00edk\u016f na sv\u00e9 vlastn\u00ed produkty m\u00edsto produkt\u016f va\u0161ich konkurent\u016f. Proto\u017ee a\u0165 se v\u00e1m to l\u00edb\u00ed nebo ne: va\u0161i konkurenti jsou tak\u00e9 jen na kliknut\u00ed.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-814757-identifier\">Vypr\u00e1v\u011bjte p\u0159\u00edb\u011bh sv\u00e9 zna\u010dky<\/h3><p class=\"theme-wp-block gb-responsive-832177-identifier\">Mo\u017en\u00e1 nen\u00ed v\u00e1\u0161 produkt zvl\u00e1\u0161tn\u00ed, ale cel\u00e1 va\u0161e spole\u010dnost ano? Jste obzvl\u00e1\u0161\u0165 udr\u017eiteln\u00ed nebo spole\u010densky anga\u017eovan\u00ed? Pak to uka\u017ete ve sv\u00e9m obsahu Amazon A+ a ud\u011blejte z toho sv\u016fj jedine\u010dn\u00fd prodejn\u00ed bod.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-596145-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-615330-identifier\">Jak vytvo\u0159\u00edm obsah A+?<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-22937-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-317006-identifier\">Klikn\u011bte na Reklama v naviga\u010dn\u00edm panelu Seller Central a vyberte Spr\u00e1vce obsahu A+ z rozbalovac\u00edho menu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-314258-identifier\">Nyn\u00ed bu\u010f vyhledejte ASIN pomoc\u00ed vyhled\u00e1vac\u00edho pole pro \u00fapravu st\u00e1vaj\u00edc\u00edho obsahu A+, nebo klikn\u011bte na tla\u010d\u00edtko Vytvo\u0159it obsah A+.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-129256-identifier\">Nyn\u00ed m\u016f\u017eete pojmenovat obsah, abyste ho pozd\u011bji na\u0161li ve spr\u00e1vci obsahu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-561847-identifier\">Vyberte jazyk, pro kter\u00fd m\u00e1 b\u00fdt obsah vytvo\u0159en.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-502148-identifier\">Nahrajte logo sv\u00e9 spole\u010dnosti a p\u0159idejte popis produktu. Tyto dva body mus\u00edte vyplnit. To pozn\u00e1te podle mal\u00e9ho z\u00e1mku v prav\u00e9m horn\u00edm rohu vedle modul\u016f.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307731-identifier\">Nyn\u00ed m\u016f\u017eete p\u0159idat dal\u0161\u00ed sekce kliknut\u00edm na tla\u010d\u00edtko &#8220;P\u0159idat modul&#8221;. Vyberte \u0161ablonu pro sv\u016fj obsah Amazon A+ \u2013 nejsou vy\u017eadov\u00e1ny \u017e\u00e1dn\u00e9 zvl\u00e1\u0161tn\u00ed grafick\u00e9 dovednosti.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-670327-identifier\">Vypl\u0148te moduly obsahem. Pokud chcete pou\u017e\u00edt pouze \u010d\u00e1sti modulu, m\u016f\u017eete odstranit dal\u0161\u00ed komponenty pomoc\u00ed mal\u00e9ho x na lev\u00e9 stran\u011b.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-996448-identifier\">Cel\u00fd modul m\u016f\u017eete smazat pomoc\u00ed x v prav\u00e9m horn\u00edm rohu p\u0159\u00edslu\u0161n\u00e9ho modulu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-246718-identifier\">S t\u00edmto modul\u00e1rn\u00edm syst\u00e9mem nyn\u00ed m\u016f\u017eete svou str\u00e1nku zcela p\u0159izp\u016fsobit.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-311536-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel.png\"><img decoding=\"async\" width=\"844\" height=\"640\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-844x640.png\" alt=\"P\u0159\u00edklad obsahu Amazon A+ P\u0159edstavit spole\u010dnost\" class=\"wp-image-1080\" title=\"P\u0159\u00edklad obsahu Amazon A+ P\u0159edstavit spole\u010dnost\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-407x308.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-768x582.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel-844x640.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142948\/Amazon-A-Content-Unternehmen-vorstellen-Beispiel.png 1020w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-135499-identifier\">V tomto p\u0159\u00edkladu se prod\u00e1vaj\u00ed obaly z v\u010del\u00edho vosku. Odli\u0161en\u00ed produktu v t\u00e9to oblasti je obt\u00ed\u017en\u00e9. Proto m\u00e1 smysl zd\u016fraznit jedine\u010dnost spole\u010dnosti. Kupuj\u00edc\u00ed obal\u016f z v\u010del\u00edho vosku pravd\u011bpodobn\u011b maj\u00ed velmi ekologick\u00e9 pov\u011bdom\u00ed a cht\u011bj\u00ed podporovat spole\u010dnost, kter\u00e1 se anga\u017euje v ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed nad r\u00e1mec pouh\u00e9ho prodeje. Tak\u017ee z\u00e1kazn\u00edci mohou koupit stejn\u00fd produkt, ale z\u00e1rove\u0148 v\u011bd\u00ed, \u017ee n\u00e1kupem od t\u00e9to spole\u010dnosti tak\u00e9 p\u0159isp\u00edvaj\u00ed k ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed. Fotografie, zv\u00fdrazn\u011bn\u00ed a kr\u00e1tk\u00fd text vypr\u00e1v\u011bj\u00ed p\u0159\u00edb\u011bh velmi \u017eiv\u011b a jsou snadno straviteln\u00e9.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-992249-identifier\">Amazon A+ Premium<\/h2><p class=\"theme-wp-block gb-responsive-783037-identifier\">N\u00e1zev Obsah A+ Premium p\u0159\u00edli\u0161 dob\u0159e nevystihuje, co vlastn\u011b zahrnuje. Odkazuje na dal\u0161\u00ed po\u010det specifick\u00fdch modul\u016f pro oblast A+, kter\u00e9 byly v ur\u010dit\u00fdch m\u00edstech optimalizov\u00e1ny ve srovn\u00e1n\u00ed s klasick\u00fdmi moduly A+ a \u010d\u00e1ste\u010dn\u011b nab\u00edzej\u00ed nov\u00e9 mo\u017enosti pro prezentaci obsahu.<\/p><p class=\"theme-wp-block gb-responsive-486504-identifier\">Lep\u0161\u00ed n\u00e1zev by tedy byl A+ Advanced nebo A+ Next Gen.<\/p><p class=\"theme-wp-block gb-responsive-715193-identifier\">Konkr\u00e9tn\u011b s moduly A+ Premium je mo\u017en\u00e9 poskytovat obsah &#8220;specifick\u00fd pro za\u0159\u00edzen\u00ed,&#8221; odd\u011blen\u011b pro desktopov\u00e9 a mobiln\u00ed za\u0159\u00edzen\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-118826-identifier\">V\u00fdsledkem jsou lep\u0161\u00ed doru\u010den\u00ed a homogenn\u011bj\u0161\u00ed, konzistentn\u011bj\u0161\u00ed prezentace obsahu ve srovn\u00e1n\u00ed se standardn\u00edmi moduly.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-845868-identifier\"><img decoding=\"async\" width=\"844\" height=\"692\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-844x692.jpg\" alt=\"A-Plus obsah na Amazonu p\u0159itahuje \u010dten\u00e1\u0159e poutavou grafikou a obr\u00e1zky.\" class=\"wp-image-56175\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-407x334.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-768x630.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-844x692.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon-1536x1259.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103026\/a-plus-content-amazon.jpg 1952w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-374989-identifier\">V p\u0159\u00edkladu m\u016f\u017eete vid\u011bt 2 pr\u00e9miov\u00e9 A+ bannery, kter\u00e9 byly um\u00edst\u011bny jeden pod druh\u00fdm v A+ Manageru. Mezi bannery nen\u00ed \u017e\u00e1dn\u00fd p\u0159echod ani na desktopov\u00e9m, ani na mobiln\u00edm zobrazen\u00ed. V klasick\u00fdch modulech by byly oba bannery odd\u011bleny b\u00edlou mezerou.<\/p><p class=\"theme-wp-block gb-responsive-642322-identifier\">Pln\u00fd potenci\u00e1l nov\u00fdch modul\u016f m\u016f\u017ee b\u00fdt realizov\u00e1n pouze tehdy, pokud se nejprve zept\u00e1te, jak\u00fd obsah by m\u011bl b\u00fdt rozumn\u011b komunikov\u00e1n v t\u00e9to oblasti, a ve druh\u00e9m kroku, kter\u00e9 nov\u00e9 funkce modul\u016f mi nejl\u00e9pe umo\u017e\u0148uj\u00ed tento obsah p\u0159edat. Tak\u017ee se nejprve jedn\u00e1 o &#8220;CO&#8221; a teprve pot\u00e9 o &#8220;JAK&#8221;.<\/p><p class=\"theme-wp-block gb-responsive-736488-identifier\">Konkr\u00e9tn\u011b existuj\u00ed nov\u00e9 moduly, kter\u00e9 umo\u017e\u0148uj\u00ed mnohem lep\u0161\u00ed srovn\u00e1n\u00ed r\u016fzn\u00fdch model\u016f produkt\u016f, co\u017e \u010din\u00ed srovn\u00e1n\u00ed a rozhodnut\u00ed o koupi mo\u017en\u00e9 t\u00e9m\u011b\u0159 na prvn\u00ed pohled.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-569399-identifier\"><img decoding=\"async\" width=\"844\" height=\"372\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-844x372.jpg\" alt=\"A-Plus obsah poskytuje vizu\u00e1ln\u00ed p\u0159idanou hodnotu pro \u010dten\u00e1\u0159e.\" class=\"wp-image-56177\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-407x179.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-768x338.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-844x372.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content-1536x677.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103243\/a-plus-content.jpg 1616w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-602573-identifier\">Krom\u011b toho nyn\u00ed existuj\u00ed moduly pro k\u0159\u00ed\u017eov\u00fd prodej, kter\u00e9 jsou mnohem l\u00e9pe p\u0159izp\u016fsobeny k komunikaci rozmanitosti produkt\u016f v portfoliu a z\u00e1rove\u0148 se zam\u011b\u0159uj\u00ed na pot\u0159eby z\u00e1kazn\u00edk\u016f.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-306004-identifier\"><img decoding=\"async\" width=\"844\" height=\"323\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-844x323.jpg\" alt=\"Co je A-Plus obsah? Zp\u016fsob, jak podpo\u0159it zapojen\u00ed a interakci\" class=\"wp-image-56178\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-407x156.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-768x294.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-844x323.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-1536x588.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103345\/was-ist-a-plus-content-2048x784.jpg 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-76774-identifier\">Nakonec r\u016fzn\u00e9 moduly pro prezentaci slideshow umo\u017e\u0148uj\u00ed konzistentn\u00ed a koherentn\u00ed zobrazen\u00ed mnoha aspekt\u016f stejn\u00e9ho t\u00e9matu bez pot\u0159eby v\u00edce banner\u016f.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-510538-identifier\"><img decoding=\"async\" width=\"844\" height=\"346\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-844x346.jpg\" alt=\"A-Plus obsah: V\u00edce p\u0159\u00edklad\u016f produktu poskytuje kupuj\u00edc\u00edm rozmanitost.\" class=\"wp-image-56180\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-407x167.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-768x315.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-844x346.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele-1536x629.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/17103502\/a-plus-content-beispiele.jpg 1609w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-351167-identifier\">A+ pr\u00e9miov\u00fd obsah nelze doporu\u010dit bezpodm\u00edne\u010dn\u011b a univerz\u00e1ln\u011b. Prim\u00e1rn\u011b se skl\u00e1d\u00e1 z \u0159ady modul\u016f se specifick\u00fdmi funkcemi. Zejm\u00e9na kv\u016fli dv\u011bma form\u00e1t\u016fm, desktopov\u00e9mu a mobiln\u00edmu, jsou n\u00e1klady na grafick\u00fd design a t\u00edm p\u00e1dem i n\u00e1klady vy\u0161\u0161\u00ed ve srovn\u00e1n\u00ed se standardn\u00edmi moduly.<\/p><p class=\"theme-wp-block gb-responsive-118933-identifier\">Prodejci by se proto m\u011bli strategi\u010dt\u011bji zamyslet nad um\u00edst\u011bn\u00edm a distribuc\u00ed sv\u00e9ho obsahu v obrazov\u00e9 galerii a oblasti A+, a zva\u017eovat A+ pr\u00e9miov\u00fd obsah pouze tehdy, kdy\u017e je p\u0159edv\u00eddateln\u00fd jasn\u00fd p\u0159\u00ednos v marketingu, kter\u00fd ospravedl\u0148uje vy\u0161\u0161\u00ed n\u00e1klady na po\u0159\u00edzen\u00ed.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-549976-identifier\">\u0160ablony obsahu A+ na Amazonu: Jak\u00e9 moduly jsou k dispozici?<\/h2><p class=\"theme-wp-block gb-responsive-69273-identifier\">I kdy\u017e prodejci z\u00edsk\u00e1vaj\u00ed v\u011bt\u0161\u00ed svobodu v designu pou\u017e\u00edv\u00e1n\u00edm obsahu A+ na Amazonu, \u0161ablony poskytuj\u00ed jasn\u00fd r\u00e1mec. To je pravd\u011bpodobn\u011b z\u00e1m\u011brn\u00e9, proto\u017ee mnoz\u00ed prodejci na trhu jsou vynikaj\u00edc\u00ed ve sv\u00fdch produktech, ale obvykle nejsou grafick\u00fdmi design\u00e9ry. Proto je pro prodejce d\u016fle\u017eit\u00e9, aby mohli vyu\u017e\u00edvat obsah A+ na Amazonu, \u0161ablony, kter\u00e9 jsou co nejjednodu\u0161\u0161\u00ed na vytvo\u0159en\u00ed. Krom\u011b toho se e-commerce gigant v\u017edy sna\u017eil udr\u017eovat ur\u010ditou po\u0159\u00e1dek a konzistenci v r\u00e1mci produktov\u00e9ho portfolia, aby se z\u00e1kazn\u00edci mohli snadno orientovat.<\/p><p class=\"theme-wp-block gb-responsive-576110-identifier\">V souladu s t\u00edm funguje vytv\u00e1\u0159en\u00ed obsahu v modul\u00e1rn\u00edm syst\u00e9mu. R\u016fzn\u00e9 p\u0159edp\u0159ipraven\u00e9 moduly lze voln\u011b kombinovat a naplnit obsahem. N\u00e1sleduj\u00edc\u00ed stavebn\u00ed bloky jsou k dispozici.<\/p><p class=\"theme-wp-block gb-responsive-581821-identifier\"><strong>Logo spole\u010dnosti<\/strong><\/p><p class=\"theme-wp-block gb-responsive-62257-identifier\">Tento modul zahrnuje pouze mo\u017enost um\u00edstit vlastn\u00ed logo spole\u010dnosti.<\/p><p class=\"theme-wp-block gb-responsive-488152-identifier\"><strong>Obr\u00e1zkov\u00fd nadpis s textem<\/strong><\/p><p class=\"theme-wp-block gb-responsive-33482-identifier\">Toto je jedna z nejjednodu\u0161\u0161\u00edch \u0161ablon obsahu A+ na Amazonu. Na vrchu je obr\u00e1zek na \u0161\u00ed\u0159ku, n\u00e1sledovan\u00fd nadpisem a pot\u00e9 textem.<\/p><p class=\"theme-wp-block gb-responsive-976288-identifier\"><strong>Standardn\u00ed obr\u00e1zek a p\u0159ekryt\u00ed se sv\u011btl\u00fdm textem<\/strong><\/p><p class=\"theme-wp-block gb-responsive-162408-identifier\">Tento pon\u011bkud zav\u00e1d\u011bj\u00edc\u00ed n\u00e1zev modulu se tak\u00e9 odkazuje na hrdinskou fotografii v horizont\u00e1ln\u00edm form\u00e1tu. Nicm\u00e9n\u011b \u010dern\u00e1 \u010d\u00e1st textu je um\u00edst\u011bna na sv\u011btl\u00e9m p\u0159ekryt\u00ed na obr\u00e1zku.<\/p><p class=\"theme-wp-block gb-responsive-463081-identifier\"><strong>Standardn\u00ed obr\u00e1zek a p\u0159ekryt\u00ed s tmav\u00fdm textem<\/strong><\/p><p class=\"theme-wp-block gb-responsive-732905-identifier\">Toto je ekvivalent v\u00fd\u0161e uveden\u00e9ho modulu se sv\u011btl\u00fdm p\u0159ekryt\u00edm. Na hrdinsk\u00e9 fotografii je tmav\u00e9 p\u0159ekryt\u00ed s b\u00edl\u00fdm textem.<\/p><p class=\"theme-wp-block gb-responsive-307364-identifier\"><strong>Standardn\u00ed jednotliv\u00fd obr\u00e1zek a ozna\u010den\u00ed<\/strong><\/p><p class=\"theme-wp-block gb-responsive-593715-identifier\">Tento modul se t\u0159emi sloupci \u0161ablon obsahu A+ na Amazonu se skl\u00e1d\u00e1 z obr\u00e1zku na lev\u00e9 stran\u011b, textov\u00e9ho pole ve st\u0159edn\u00ed \u010d\u00e1sti a zv\u00fdrazn\u011bn\u00e9 \u010d\u00e1sti vpravo, kter\u00e1 je v tomto p\u0159\u00edkladu vypln\u011bna odr\u00e1\u017ekami.<\/p><p class=\"theme-wp-block gb-responsive-659641-identifier\"><strong>Standardn\u00ed srovn\u00e1vac\u00ed tabulka<\/strong><\/p><p class=\"theme-wp-block gb-responsive-651393-identifier\">V t\u00e9to klasick\u00e9 tabulce lze porovnat r\u016fzn\u00e9 produkty z portfolia prodejce s polo\u017ekou na p\u0159\u00edslu\u0161n\u00e9 detailn\u00ed str\u00e1nce.<\/p><p class=\"theme-wp-block gb-responsive-195986-identifier\"><strong>Standard: \u010cty\u0159i obr\u00e1zky\/textov\u00e9 kvadranty<\/strong><\/p><p class=\"theme-wp-block gb-responsive-514192-identifier\">Tento modul se skl\u00e1d\u00e1 ze \u010dty\u0159 obr\u00e1zk\u016f uspo\u0159\u00e1dan\u00fdch do \u010dtverce, vedle kter\u00fdch je um\u00edst\u011bn nadpis. Pod ka\u017ed\u00fdm obr\u00e1zkem je tak\u00e9 prostor pro text.<\/p><p class=\"theme-wp-block gb-responsive-404250-identifier\"><strong>Modul s v\u00edce obr\u00e1zky A<\/strong><\/p><p class=\"theme-wp-block gb-responsive-850459-identifier\">Tento modul \u0161ablon obsahu A+ na Amazonu je navr\u017een tak, aby byl interaktivn\u00ed. Ka\u017ed\u00fd ze \u010dty\u0159 obr\u00e1zk\u016f je spojen s nadpisem a textem. Kliknut\u00edm na jeden z mal\u00fdch obr\u00e1zk\u016f se zobraz\u00ed p\u0159\u00edslu\u0161n\u00fd text a obr\u00e1zek ve v\u011bt\u0161\u00ed verzi.<\/p><p class=\"theme-wp-block gb-responsive-282359-identifier\"><strong>Standardn\u00ed jednotliv\u00fd obr\u00e1zek vlevo<\/strong><\/p><p class=\"theme-wp-block gb-responsive-803610-identifier\">Zde je obr\u00e1zek vlevo, s nadpisem a textem v lev\u00e9 oblasti modulu.<\/p><p class=\"theme-wp-block gb-responsive-200242-identifier\"><strong>Standardn\u00ed jednotliv\u00fd obr\u00e1zek vpravo<\/strong><\/p><p class=\"theme-wp-block gb-responsive-527222-identifier\">Samoz\u0159ejm\u011b existuje tak\u00e9 ekvivalentn\u00ed modul, kter\u00fd integruje text vpravo od obr\u00e1zku.<\/p><p class=\"theme-wp-block gb-responsive-88543-identifier\"><strong>Standardn\u00ed jednotliv\u00fd obr\u00e1zek a postrann\u00ed panel<\/strong><\/p><p class=\"theme-wp-block gb-responsive-162766-identifier\">Tento stavebn\u00ed blok \u0161ablon obsahu A+ na Amazonu je op\u011bt navr\u017een ve t\u0159ech sloupc\u00edch a p\u0159ipom\u00edn\u00e1 &#8220;Jednotliv\u00fd obr\u00e1zek a ozna\u010den\u00ed.&#8221; Vedle obr\u00e1zku jsou dva sloupce s textem. Dal\u0161\u00ed obr\u00e1zek m\u016f\u017ee b\u00fdt p\u0159id\u00e1n do lev\u00e9ho sloupce.<\/p><p class=\"theme-wp-block gb-responsive-854104-identifier\"><strong>Standard: T\u0159i obr\u00e1zky a text<\/strong><\/p><p class=\"theme-wp-block gb-responsive-226260-identifier\">Modul navr\u017een\u00fd tak\u00e9 ve t\u0159ech sloupc\u00edch: Pod ka\u017ed\u00fdm obr\u00e1zkem je textov\u00e1 oblast s nadpisem.<\/p><p class=\"theme-wp-block gb-responsive-905254-identifier\"><strong>Standardn\u00ed text \/ Text pro popis produktu<\/strong><\/p><p class=\"theme-wp-block gb-responsive-494818-identifier\">Snad nejjednodu\u0161\u0161\u00ed moduly, kter\u00e9 se skl\u00e1daj\u00ed v\u00fdhradn\u011b z textov\u00e9 oblasti.<\/p><p class=\"theme-wp-block gb-responsive-17762-identifier\"><strong>Standardn\u00ed jednotliv\u00fd obr\u00e1zek s podrobnostmi o specifikaci<\/strong><\/p><p class=\"theme-wp-block gb-responsive-442976-identifier\">V tomto modulu jsou informace tak\u00e9 prezentov\u00e1ny v designu se t\u0159emi sloupci, skl\u00e1daj\u00edc\u00edm se z obr\u00e1zku a dvou textov\u00fdch sloupc\u016f.<\/p><p class=\"theme-wp-block gb-responsive-37172-identifier\"><strong>Standard: \u010cty\u0159i obr\u00e1zky a text<\/strong><\/p><p class=\"theme-wp-block gb-responsive-191359-identifier\">\u010cty\u0159i kombinace obr\u00e1zk\u016f a textu jsou uspo\u0159\u00e1d\u00e1ny vedle sebe.<\/p><p class=\"theme-wp-block gb-responsive-318930-identifier\"><strong>Technick\u00e9 standardn\u00ed specifikace<\/strong><\/p><p class=\"theme-wp-block gb-responsive-954742-identifier\">Tento velmi popul\u00e1rn\u00ed modul \u0161ablon obsahu A+ na Amazonu umo\u017e\u0148uje prezentaci technick\u00fdch specifikac\u00ed produktu, podobn\u011b jako srovn\u00e1vac\u00ed tabulka.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-214817-identifier\"><img decoding=\"async\" width=\"844\" height=\"802\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices.jpg\" alt=\"Sn\u00edmek obrazovky v\u0161ech form\u00e1t\u016f modul\u016f b\u00fdval\u00e9 \u0161ablony vylep\u0161en\u00e9ho obsahu zna\u010dky Amazon.\" class=\"wp-image-1683\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices-407x387.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices-768x730.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142918\/amazon-enhanced-brand-content-template-und-best-practices.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-744976-identifier\">Vytv\u00e1\u0159en\u00ed \u0161ablon obsahu A+ na Amazonu: P\u0159\u00edklad a nejlep\u0161\u00ed praktiky<\/h2><p class=\"theme-wp-block gb-responsive-330694-identifier\">Amazon ji\u017e\u00a0<a href=\"https:\/\/aplusemc.s3.amazonaws.com\/Marketing\/A%2B+Content+Manager_DE.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">vysv\u011btlil jednotliv\u00e9 kroky v tomto PDF<\/a>, kter\u00e9 jsou nezbytn\u00e9 pro vytvo\u0159en\u00ed atraktivn\u00edho obsahu A+. Proto bychom zde cht\u011bli poskytnout stru\u010dn\u00fd p\u0159ehled.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-422975-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-575159-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">P\u0159ejd\u011bte na &#8220;Reklama&#8221; v Seller Central a pot\u00e9 vyberte A+ Content Manager z rozbalovac\u00edho menu.<\/li><li class=\"theme-wp-block gb-responsive-274853-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nyn\u00ed m\u016f\u017eete bu\u010f vyhledat ASIN pro \u00fapravu st\u00e1vaj\u00edc\u00edho obsahu A+, nebo kliknout na tla\u010d\u00edtko &#8220;Vytvo\u0159it obsah A+&#8221;, pokud m\u00e1 b\u00fdt vytvo\u0159en nov\u00fd obsah.<\/li><li class=\"theme-wp-block gb-responsive-432501-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dejte obsahu n\u00e1zev, aby bylo snadno nalezeno pozd\u011bji<\/li><li class=\"theme-wp-block gb-responsive-880993-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vyberte jazyk, pro kter\u00fd by m\u011bl b\u00fdt obsah vytvo\u0159en<\/li><li class=\"theme-wp-block gb-responsive-91394-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pot\u00e9 je t\u0159eba nahr\u00e1t logo va\u0161\u00ed spole\u010dnosti a vyplnit popis produktu. Oba prvky jsou povinn\u00e9<\/li><li class=\"theme-wp-block gb-responsive-884455-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">S pomoc\u00ed \u201eP\u0159idat modul\u201c nyn\u00ed m\u016f\u017eete voln\u011b p\u0159id\u00e1vat a kombinovat dal\u0161\u00ed sekce \u0161ablony obsahu Amazon A+.<\/li><li class=\"theme-wp-block gb-responsive-10206-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">N\u011bkter\u00e9 moduly lze tak\u00e9 upravit nad r\u00e1mec p\u0159izp\u016fsoben\u00ed obsahu. Odstra\u0148te jak\u00e9koli komponenty, kter\u00e9 nepot\u0159ebujete, kliknut\u00edm na mal\u00e9 \u201eX\u201c.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-117092-identifier\">Tento modul\u00e1rn\u00ed syst\u00e9m tak\u00e9 umo\u017e\u0148uje t\u011bm, kte\u0159\u00ed maj\u00ed m\u00e9n\u011b grafick\u00e9ho talentu, vytv\u00e1\u0159et atraktivn\u00ed \u0161ablony obsahu Amazon A+. Jak dob\u0159e obsah nakonec podporuje m\u00edru konverze, v\u0161ak do zna\u010dn\u00e9 m\u00edry z\u00e1vis\u00ed na kvalit\u011b informac\u00ed, jako jsou pou\u017eit\u00e9 texty a obr\u00e1zky.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-279020-identifier\">Nejlep\u0161\u00ed postupy: Mus\u00ed b\u00fdt dodr\u017eov\u00e1ny<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-868-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-558879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>TF*IDF anal\u00fdza<\/strong>: A+ obsah nen\u00ed indexov\u00e1n Amazonem, ale prodejci by m\u011bli zkontrolovat sv\u016fj obsah pomoc\u00ed anal\u00fdzy TF*IDF (tak\u00e9 zkr\u00e1cen\u011b WDF*IDF v n\u011bm\u010din\u011b). I kdy\u017e Amazon s\u00e1m neproch\u00e1z\u00ed dodate\u010dn\u00fd obsah, Google to ur\u010dit\u011b d\u011bl\u00e1. T\u00edmto zp\u016fsobem A+ obsah podporuje SEO hodnocen\u00ed produktu ve vyhled\u00e1va\u010di Google.<\/li><li class=\"theme-wp-block gb-responsive-131618-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Optimalizace obr\u00e1zk\u016f<\/strong>: Amazon poskytuje n\u011bkter\u00e9 specifikace pro pou\u017e\u00edvan\u00e9 obr\u00e1zky, jako je rozli\u0161en\u00ed, kter\u00e9 mus\u00ed b\u00fdt dodr\u017eov\u00e1no. Pokud tv\u016frce tyto pokyny nedodr\u017e\u00ed, dojde k deformovan\u00fdm obr\u00e1zk\u016fm nebo dokonce k odstran\u011bn\u00ed nov\u00e9ho obsahu.<\/li><li class=\"theme-wp-block gb-responsive-47100-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Banery a detailn\u00ed obr\u00e1zky<\/strong>: Na rozd\u00edl od konven\u010dn\u00edho obsahu detailn\u00ed str\u00e1nky umo\u017e\u0148uje Amazon A+ obsah mnohem v\u011bt\u0161\u00ed flexibilitu navzdory \u0161ablon\u011b. Prodejci by toho m\u011bli vyu\u017e\u00edt t\u00edm, \u017ee vytvo\u0159\u00ed obr\u00e1zky a text specificky pro dodate\u010dn\u00fd obsah. M\u016f\u017eete prezentovat podrobnosti o produktu, vypr\u00e1v\u011bt p\u0159\u00edb\u011bh spole\u010dnosti nebo vysv\u011btlit speci\u00e1ln\u00ed funkce.<\/li><li class=\"theme-wp-block gb-responsive-447621-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>K\u0159\u00ed\u017eov\u00fd a upselling<\/strong>: Prodejci by nem\u011bli tuto p\u0159\u00edle\u017eitost prop\u00e1snout: D\u00edky A+ obsahu z\u00edsk\u00e1vaj\u00ed prodejci kontrolu nad relevantn\u00edmi produkty zobrazen\u00fdmi na detailn\u00ed str\u00e1nce. T\u00edmto zp\u016fsobem mohou prezentovat sv\u00e9 vlastn\u00ed portfolio prodeje, nap\u0159\u00edklad t\u00edm, \u017ee uk\u00e1\u017eou polo\u017eky, kter\u00e9 odpov\u00eddaj\u00ed produktu na detailn\u00ed str\u00e1nce.<\/li><li class=\"theme-wp-block gb-responsive-98114-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Kontrola pravopisu<\/strong>: Jakmile je A+ obsah vytvo\u0159en, m\u016f\u017ee b\u00fdt upraven pouze zam\u011bstnancem Amazonu. Proto je d\u016fkladn\u00e1 kontrola pravopisu nesm\u00edrn\u011b d\u016fle\u017eit\u00e1. Jinak si z\u00e1kazn\u00edci mohou chyby u\u017e\u00edvat po del\u0161\u00ed dobu, proto\u017ee zm\u011bny mohou trvat a\u017e sedm dn\u00ed.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-753596-identifier\">Z\u00e1v\u011br: Vytv\u00e1\u0159en\u00ed dobr\u00fdch \u0161ablon obsahu Amazon A+ pomoc\u00ed funkce Drag &#038; Drop<\/h2><div class=\"wp-block-image gb-responsive-987259-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"422\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices.jpeg\" alt=\"A+ Content: Amazon makes it significantly easier to create independently with templates.\" class=\"wp-image-1651\" style=\"width:422px;height:211px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices-407x204.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices-768x384.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142920\/a-plus-content-amazon-template-und-best-practices.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-267649-identifier\">Vytv\u00e1\u0159en\u00ed p\u0159esv\u011bd\u010div\u00e9ho A+ obsahu nen\u00ed raketov\u00e1 v\u011bda. Zat\u00edmco p\u0159edp\u0159ipraven\u00e9 moduly poskytuj\u00ed ur\u010ditou strukturu, pro v\u011bt\u0161inu prodejc\u016f je to pravd\u011bpodobn\u011b sp\u00ed\u0161e \u00faleva ne\u017e omezen\u00ed. Tento modul\u00e1rn\u00ed syst\u00e9m umo\u017e\u0148uje snadn\u00e9 vytv\u00e1\u0159en\u00ed atraktivn\u00edho obsahu, kter\u00fd povzbuzuje z\u00e1kazn\u00edky k tomu, aby skute\u010dn\u011b zakoupili produkt.<\/p><p class=\"theme-wp-block gb-responsive-570819-identifier\">A+ nen\u00ed vhodn\u00e9 pro zv\u00fd\u0161en\u00ed prodeje \u0161patn\u011b prod\u00e1van\u00e9ho produktu; sp\u00ed\u0161e slou\u017e\u00ed jako vynikaj\u00edc\u00ed podpora pro produkty, kter\u00e9 se ji\u017e dob\u0159e prod\u00e1vaj\u00ed nebo kter\u00e9 vy\u017eaduj\u00ed zvl\u00e1\u0161tn\u00ed vysv\u011btlen\u00ed \u2014 za p\u0159edpokladu, \u017ee kvalita je spr\u00e1vn\u00e1. Obr\u00e1zky a texty by m\u011bly b\u00fdt obecn\u011b specificky vytvo\u0159eny pro \u0161ablony obsahu Amazon A+, co\u017e m\u016f\u017ee znamenat zna\u010dn\u00e9 mno\u017estv\u00ed pr\u00e1ce na vytvo\u0159en\u00ed dodate\u010dn\u00e9ho obsahu. Proto pe\u010dliv\u011b zva\u017ete, pro kter\u00e9 str\u00e1nky detail\u016f produkt\u016f m\u00e1 strategick\u00fd smysl vytv\u00e1\u0159et dopl\u0148kov\u00fd obsah.<\/p><p class=\"theme-wp-block gb-responsive-732348-identifier has-small-font-size\">Kredity obr\u00e1zk\u016f v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Rawpixel.com \u2013 stock.adobe.com \/ \u00a9 Michail Petrov \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ \u00a9 kirasolly \u2013 stock.adobe.com<a href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Str\u00e1nka s podrobnostmi o produktu na Amazonu obvykle dodr\u017euje jasnou strukturu a p\u0159\u00edsn\u00e1 pravidla. Prodejci maj\u00ed zde m\u00e1lo svobody v designu: mezi n\u00e1zvem produktu, bullet body a popisem je m\u00e1lo prostoru pro osobn\u00ed n\u00e1pady, speci\u00e1ln\u00ed z\u00e1kaznick\u00e9 v\u00fdzvy nebo kreativn\u00ed marketingov\u00e9 opat\u0159en\u00ed. Online platforma si tuto pot\u0159ebu uv\u011bdomila p\u0159ed lety \u2013 a nejprve zavedla tzv. obsah<\/p>\n","protected":false},"author":3,"featured_media":1467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[903],"tags":[],"class_list":["post-108516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon A Plus Content \u2013 Efektivn\u00ed vyu\u017eit\u00ed \u0161ablon<\/title>\n<meta name=\"description\" content=\"Amazon A Plus Content pro prodejce: Tyto moduly jsou k dispozici a jak \u00fasp\u011b\u0161n\u011b zv\u00fd\u0161it 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