{"id":108522,"date":"2024-05-16T13:35:00","date_gmt":"2024-05-16T13:35:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/registrace-znacky-amazon-vysvetleni-registru-znacek-vcetne-podrobneho-pruvodce-krok-za-krokem\/"},"modified":"2024-05-16T13:35:00","modified_gmt":"2024-05-16T13:35:00","slug":"registrace-znacky-amazon-vysvetleni-registru-znacek-vcetne-podrobneho-pruvodce-krok-za-krokem","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/registrace-znacky-amazon-vysvetleni-registru-znacek-vcetne-podrobneho-pruvodce-krok-za-krokem\/","title":{"rendered":"Registrace zna\u010dky Amazon: Vysv\u011btlen\u00ed registru zna\u010dek \u2013 v\u010detn\u011b podrobn\u00e9ho pr\u016fvodce krok za krokem"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-978875-identifier\">D\u00edky registraci zna\u010dky Amazon, tak\u00e9 zn\u00e1m\u00e9 jako registr zna\u010dek, mohou prodejci ofici\u00e1ln\u011b registrovat sv\u00e9 zna\u010dky u Amazonu. To m\u00e1 r\u016fzn\u00e9 v\u00fdhody, o kter\u00e9 by prodejci na trhu nem\u011bli p\u0159ij\u00edt. Podle e-commerce giganta ji\u017e bylo prost\u0159ednictv\u00edm registrace zna\u010dky zablokov\u00e1no miliony podvodn\u00fdch nab\u00eddek. Registrovan\u00e9 spole\u010dnosti hl\u00e1sily pr\u016fm\u011brn\u011b o 99 % m\u00e9n\u011b podez\u0159el\u00fdch poru\u0161en\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-603329-identifier\">To m\u00e1 v\u00fdhody jak pro z\u00e1kazn\u00edky, tak pro samotnou obchodn\u00ed platformu. Ale prodejci tak\u00e9 t\u011b\u017e\u00ed z registru zna\u010dek na Amazonu. Samoz\u0159ejm\u011b, \u017ee prodejci mohou prod\u00e1vat na online tr\u017ei\u0161ti i bez t\u00e9to ochrany a bez p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 nab\u00edz\u00ed. Nicm\u00e9n\u011b, p\u0159ij\u00edmaj\u00ed ur\u010dit\u00e9 riziko a p\u0159ich\u00e1zej\u00ed o mnoho reklamn\u00edch p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 jsou v sou\u010dasnosti dostupn\u00e9 pouze nebo p\u0159ev\u00e1\u017en\u011b registrovan\u00fdm vlastn\u00edk\u016fm zna\u010dek v r\u00e1mci registrace zna\u010dky Amazon. Ujasn\u00edme, pro\u010d je registr zna\u010dky tak d\u016fle\u017eit\u00fd, jak\u00e9 v\u00fdhody m\u016f\u017eete o\u010dek\u00e1vat, a poskytneme podrobn\u00fd pr\u016fvodce, jak \u00fasp\u011b\u0161n\u011b zaregistrovat svou zna\u010dku.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-486048-identifier\">V\u00fdhody registrace zna\u010dky Amazon<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-934294-identifier\">#1 P\u0159izp\u016fsobte str\u00e1nku produktu a udr\u017eujte obraz sv\u00e9 zna\u010dky.<\/h3><p class=\"theme-wp-block gb-responsive-964556-identifier\">Je to va\u0161e zna\u010dka a m\u011bli byste m\u00edt kontrolu nad str\u00e1nkami sv\u00fdch produkt\u016f a obrazem sv\u00e9 zna\u010dky. Kdy\u017e zaregistrujete svou zna\u010dku u Amazonu, m\u016f\u017eete nejen p\u0159izp\u016fsobit detailn\u00ed str\u00e1nky sv\u00fdch produkt\u016f, ale tak\u00e9 je spravovat. Je zcela na v\u00e1s jako vlastn\u00edku zna\u010dky, jak chcete svou zna\u010dku prezentovat navenek.<\/p><p class=\"theme-wp-block gb-responsive-120896-identifier\">Registrace zna\u010dky Amazon tak\u00e9 p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed v\u00fdhody: t\u0159et\u00ed strany ji\u017e nemohou m\u011bnit nebo upravovat va\u0161e str\u00e1nky produkt\u016f. To v\u00e1m d\u00e1v\u00e1 plnou kontrolu a zaji\u0161\u0165uje, \u017ee str\u00e1nka produktu reprezentuje z\u00e1jmy va\u0161\u00ed spole\u010dnosti a optim\u00e1ln\u011b prezentuje produkt.<\/p><p class=\"theme-wp-block gb-responsive-466590-identifier\">Kdy\u017e zaregistrujete svou zna\u010dku, Amazon v\u00e1m tak\u00e9 umo\u017e\u0148uje pou\u017e\u00edvat r\u016fzn\u00e9 m\u00e9dia, jako jsou videa, na va\u0161\u00ed str\u00e1nce produktu. Tyto mo\u017enosti m\u016f\u017eete optim\u00e1ln\u011b vyu\u017e\u00edt pro branding a je\u0161t\u011b l\u00e9pe popsat a prezentovat produkt. To mimochodem tak\u00e9 snadno zvy\u0161uje va\u0161i m\u00edru konverze.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-544102-identifier\">#2 Chra\u0148te sv\u00e9 nab\u00eddky produkt\u016f p\u0159ed podvodem a \u00fanosy<\/h3><p class=\"theme-wp-block gb-responsive-432757-identifier\">Chra\u0148te sv\u00e9 nab\u00eddky pomoc\u00ed registrace zna\u010dky Amazon m\u00edsto toho, abyste se pozd\u011bji zab\u00fdvali \u00fanavnou komunikac\u00ed s podporou prodejc\u016f p\u0159i \u0159e\u0161en\u00ed p\u0159\u00edpadu \u00fanosu. Poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed (nap\u0159. pad\u011blky) lze snadn\u011bji identifikovat a st\u00edhat. To br\u00e1n\u00ed konkurent\u016fm a podvodn\u00edk\u016fm v \u00fanosu nebo sabotov\u00e1n\u00ed va\u0161ich nab\u00eddek t\u00edm, \u017ee nap\u0159\u00edklad \u00famysln\u011b m\u011bn\u00ed obsah.<\/p><p class=\"theme-wp-block gb-responsive-335035-identifier\">Aby ochr\u00e1nil registrovan\u00e9 zna\u010dky, online gigant spustil &#8220;Projekt Zero.&#8221; To pro v\u00e1s znamen\u00e1: \u010d\u00edm v\u00edce dat poskytnete v r\u00e1mci registrace zna\u010dky Amazon, t\u00edm chyt\u0159ej\u0161\u00ed algoritmus se stane. T\u00fdm e-commerce giganta neust\u00e1le pracuje na vylep\u0161en\u00edch a t\u00edm i na automatick\u00e9m odhalov\u00e1n\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-150576-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847721-identifier\">Nab\u00eddky, kter\u00e9 nepat\u0159\u00ed va\u0161\u00ed zna\u010dce, ale pou\u017e\u00edvaj\u00ed va\u0161e loga atd.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-620349-identifier\">Loga, kter\u00e1 jsou vyti\u0161t\u011bna na produktech, kter\u00e9 nepat\u0159\u00ed va\u0161\u00ed zna\u010dce.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-473941-identifier\">Prodejci, kte\u0159\u00ed odes\u00edlaj\u00ed \u00fadajn\u00e9 produkty va\u0161\u00ed zna\u010dky ze zem\u00ed, kde v\u016fbec nevyr\u00e1b\u00edte.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-273775-identifier\"><strong>Dobr\u00e9 v\u011bd\u011bt: <\/strong>Prost\u0159ednictv\u00edm akceler\u00e1toru IP Amazon Brand Registry m\u00e1te mo\u017enost kontaktovat odborn\u00e9 pr\u00e1vn\u00ed a patentov\u00e9 kancel\u00e1\u0159e je\u0161t\u011b p\u0159ed ofici\u00e1ln\u00ed registrac\u00ed zna\u010dky.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-853876-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-70627-identifier\"><strong>Mimochodem<\/strong>: Registrovan\u00e9 zna\u010dky Amazon mohou participovat v programu Transparency. Ten ov\u011b\u0159uje autenticitu zna\u010dkov\u00fdch produkt\u016f pomoc\u00ed individu\u00e1ln\u00edch k\u00f3d\u016f, co\u017e poskytuje dal\u0161\u00ed ochranu proti pad\u011blk\u016fm.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-99678-identifier\">#3 Zvy\u0161te sv\u00e9 prodeje<\/h3><p class=\"theme-wp-block gb-responsive-479096-identifier\">Kdy\u017e zaregistrujete svou zna\u010dku u Amazonu, ovlivn\u00ed to tak\u00e9 va\u0161e prodejn\u00ed \u010d\u00edsla. Ti, kte\u0159\u00ed byli ob\u011b\u0165mi fale\u0161n\u00fdch nab\u00eddek, mohou potvrdit, jak dlouhodob\u011b m\u016f\u017ee toto po\u0161kozen\u00ed ovlivnit v\u00fdkon. D\u016fv\u011bra z\u00e1kazn\u00edk\u016f je ztracena a trv\u00e1 n\u011bjak\u00fd \u010das, ne\u017e se ji poda\u0159\u00ed obnovit.<\/p><p class=\"theme-wp-block gb-responsive-183311-identifier\">Ochrana va\u0161\u00ed zna\u010dky p\u0159ed takov\u00fdmi \u00fatoky a mnoho reklamn\u00edch p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 v\u00e1m poskytuje registrace zna\u010dky Amazon, maj\u00ed dlouhodob\u011b pozitivn\u00ed dopad na va\u0161e prodejn\u00ed \u010d\u00edsla.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485280-identifier\">#4 Z\u00edskejte bezplatn\u00fd p\u0159\u00edstup k u\u017eite\u010dn\u00fdm n\u00e1stroj\u016fm Amazonu<\/h3><p class=\"theme-wp-block gb-responsive-557949-identifier\">Pokud chcete zv\u00fd\u0161it sv\u00e1 prodejn\u00ed \u010d\u00edsla, pot\u0159ebujete m\u00edt p\u0159esn\u00e9 informace o chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Nicm\u00e9n\u011b, nen\u00ed tak snadn\u00e9 z\u00edskat tato data. Na\u0161t\u011bst\u00ed maj\u00ed prodejci, kte\u0159\u00ed se zaregistrovali do registru zna\u010dky Amazon v N\u011bmecku, p\u0159\u00edstup k rozs\u00e1hl\u00fdm dat\u016fm o vyhled\u00e1vac\u00edm a n\u00e1kupn\u00edm chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f Amazonu v r\u00e1mci &#8220;Brand Analytics.&#8221; Nap\u0159\u00edklad m\u016f\u017eete vyu\u017e\u00edt vyhled\u00e1vac\u00ed term\u00edny, kter\u00e9 z\u00e1kazn\u00edci pou\u017e\u00edvaj\u00ed pro va\u0161e PPC kampan\u011b na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-72074-identifier\">Univerz\u00e1ln\u00ed analytick\u00e9 funkce v\u00e1m pom\u00e1haj\u00ed spravovat va\u0161i zna\u010dku a hodnotit jej\u00ed v\u00fdkon v r\u00e1mci registrace zna\u010dky Amazon. Krom\u011b toho m\u016f\u017eete tento software pou\u017e\u00edt k rychl\u00e9mu zji\u0161t\u011bn\u00ed, zda n\u011bkdo zneu\u017e\u00edv\u00e1 va\u0161i zna\u010dku:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-439954-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-961958-identifier\">Hledejte nab\u00eddky, kter\u00e9 pou\u017e\u00edvaj\u00ed va\u0161e obr\u00e1zky a obsah zna\u010dky.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-133721-identifier\">Hledejte ASINy a nez\u00e1konn\u011b vytvo\u0159en\u00e9 nab\u00eddky.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-4733-identifier\">Snadno a rychle hlaste poru\u0161en\u00ed Amazonu.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-139797-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-334050-identifier\">#5 Vyu\u017eijte dal\u0161\u00ed reklamn\u00ed p\u0159\u00edle\u017eitosti na Amazonu<\/h3><p class=\"theme-wp-block gb-responsive-787683-identifier\">Prodejci, kte\u0159\u00ed zaregistruj\u00ed svou zna\u010dku u Amazonu, tak\u00e9 z\u00edsk\u00e1vaj\u00ed n\u011bkter\u00e9 reklamn\u00ed p\u0159\u00edle\u017eitosti, kter\u00e9 nejsou dostupn\u00e9 ostatn\u00edm. Nejen\u017ee m\u016f\u017eete v\u00fdrazn\u011b um\u00edstit svou zna\u010dku nad organick\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed prost\u0159ednictv\u00edm sponzorovan\u00fdch zna\u010dek, ale m\u016f\u017eete tak\u00e9 vytvo\u0159it svou vlastn\u00ed malou oblast v Amazon univerzu: <a href=\"\/cs\/blog\/what-is-an-amazon-brand-store-how-to-create-your-own-amazon-shop\/\">Amazon Brand Store<\/a>. Krom\u011b toho m\u016f\u017eete vytv\u00e1\u0159et lep\u0161\u00ed str\u00e1nky produkt\u016f, proto\u017ee nyn\u00ed m\u016f\u017eete pou\u017e\u00edvat A+ obsah.<\/p><p class=\"theme-wp-block gb-responsive-935286-identifier\">Pokud se chcete dozv\u011bd\u011bt v\u00edce o reklam\u011b na Amazonu, nev\u00e1hejte se pod\u00edvat na n\u00e1\u0161 blogov\u00fd p\u0159\u00edsp\u011bvek na toto t\u00e9ma: <a href=\"\/cs\/blog\/amazon-advertising\/\">Jak zv\u00fdraznit sv\u00e9 produkty<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-593457-identifier\">#6 Z\u00edskejte v\u00edce recenz\u00ed<\/h3><p class=\"theme-wp-block gb-responsive-915414-identifier\">Kdy\u017e chcete propagovat novou nab\u00eddku, jedn\u00edm z nejn\u00e1ro\u010dn\u011bj\u0161\u00edch \u00fakol\u016f je z\u00edsk\u00e1n\u00ed z\u00e1kaznick\u00fdch recenz\u00ed. Dobrou zpr\u00e1vou je, \u017ee kdy\u017e zaregistrujete svou zna\u010dku v registru zna\u010dky Amazon, z\u00edsk\u00e1te p\u0159\u00edstup k Amazon Vine.<\/p><p class=\"theme-wp-block gb-responsive-799503-identifier\">Tato slu\u017eba v\u00e1m umo\u017e\u0148uje pos\u00edlat va\u0161e produkty ov\u011b\u0159en\u00fdm z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed je otestuj\u00ed a zrecenzuj\u00ed. Ale pozor! M\u011bjte na pam\u011bti, \u017ee tyto recenze mohou b\u00fdt brut\u00e1ln\u011b up\u0159\u00edmn\u00e9 a nemus\u00ed zd\u016fraz\u0148ovat pouze pozitivn\u00ed aspekty va\u0161eho produktu. Zde najdete dal\u0161\u00ed tipy, jak sb\u00edrat recenze \u2013 a \u010demu byste se m\u011bli vyhnout: <a href=\"\/cs\/blog\/6-ultimate-tips-on-how-to-generate-more-reviews-on-amazon\/\">6 nejlep\u0161\u00edch tip\u016f pro v\u00edce recenz\u00ed<\/a>.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-731834-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de.jpeg\" alt=\"Registrace zna\u010dky Amazon DE \" class=\"wp-image-10130\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-767772-identifier\">Krok za krokem: Jak zaregistrovat svou zna\u010dku v Registru zna\u010dek Amazon<\/h2><p class=\"theme-wp-block gb-responsive-632540-identifier\">Nejlep\u0161\u00ed \u010d\u00e1st na za\u010d\u00e1tku: Registrace va\u0161\u00ed zna\u010dky na Amazonu je zdarma. Tento n\u00e1stroj je naprostou nutnost\u00ed pro prodejce na trhu: u\u017e\u00edv\u00e1te si mnoho v\u00fdhod, ani\u017e byste museli cokoliv platit.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-453873-identifier\">Krok 1: Zkontrolujte po\u017eadavky Registru zna\u010dek Amazon<\/h3><p class=\"theme-wp-block gb-responsive-191091-identifier\">Online gigant samoz\u0159ejm\u011b zkontroluje, zda spl\u0148ujete krit\u00e9ria pro registraci va\u0161\u00ed zna\u010dky na Amazonu:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979065-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-146961-identifier\">Va\u0161e zna\u010dka mus\u00ed b\u00fdt bu\u010f ji\u017e registrov\u00e1na a aktivn\u00ed v n\u00e1rodn\u00edm rejst\u0159\u00edku ochrann\u00fdch zn\u00e1mek, nebo alespo\u0148 m\u00edt podanou \u017e\u00e1dost o ochrannou zn\u00e1mku. To plat\u00ed pro ka\u017edou zemi, kde chcete svou zna\u010dku prod\u00e1vat.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163693-identifier\">Mus\u00ed se jednat o ochrannou zn\u00e1mku zalo\u017eenou na textu (slovn\u00ed ochrann\u00e1 zn\u00e1mka) nebo na obr\u00e1zku.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-400930-identifier\">Mus\u00ed b\u00fdt spln\u011bny specifick\u00e9 po\u017eadavky pro jednotliv\u00e9 zem\u011b.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-975545-identifier\">Mus\u00ed existovat \u00fa\u010det prodejce na Amazonu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-946486-identifier\">Produkty prod\u00e1van\u00e9 pod zna\u010dkou, v\u010detn\u011b obalu, mus\u00ed zobrazovat n\u00e1zev zna\u010dky a\/nebo logo zna\u010dky.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-762538-identifier\">Krok 2: P\u0159ihlaste se do Registru zna\u010dek Amazon<\/h3><p class=\"theme-wp-block gb-responsive-103141-identifier\">Pokud spl\u0148ujete v\u00fd\u0161e uveden\u00e1 krit\u00e9ria, m\u016f\u017eete se p\u0159ihl\u00e1sit do Registru zna\u010dek Amazon prost\u0159ednictv\u00edm <a href=\"https:\/\/www.sellerlogic.com\/cs\/\">tohoto odkazu<\/a>. Budete pot\u0159ebovat p\u0159\u00edstup do Seller Central nebo Vendor Central. M\u011bjte tyto informace p\u0159ipraven\u00e9:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-745508-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-991778-identifier\">n\u00e1zev zna\u010dky<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-660874-identifier\">\u010d\u00edslo registrace st\u00e1tn\u00ed ochrann\u00e9 zn\u00e1mky<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-684810-identifier\">\u010d\u00edslo registrace vl\u00e1dn\u00ed ochrann\u00e9 zn\u00e1mky<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-353372-identifier\">kategorie produkt\u016f, ve kter\u00fdch by m\u011bla b\u00fdt zna\u010dka uvedena<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-442157-identifier\">zem\u011b, kde budou zna\u010dkov\u00e9 produkty vyr\u00e1b\u011bny a distribuov\u00e1ny<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-680402-identifier\">Krok 3: Zaregistrujte svou firmu v Registru zna\u010dek Amazon<\/h3><p class=\"theme-wp-block gb-responsive-532793-identifier\">Klikn\u011bte na &#8220;Registrovat novou zna\u010dku&#8221; a postupujte podle procesu, p\u0159i\u010dem\u017e zadejte pot\u0159ebn\u00e9 informace. \u010c\u00edm v\u00edce podrobnost\u00ed poskytnete, t\u00edm l\u00e9pe m\u016f\u017ee n\u00e1stroj pozd\u011bji chr\u00e1nit va\u0161i zna\u010dku.<\/p><p class=\"theme-wp-block gb-responsive-261038-identifier\">Po odesl\u00e1n\u00ed t\u011bchto \u00fadaj\u016f ov\u011b\u0159\u00ed e-commerce gigant, zda jste dr\u017eitelem pr\u00e1v k uveden\u00e9 zna\u010dce. N\u00e1sledn\u011b bude ov\u011b\u0159ovac\u00ed k\u00f3d zasl\u00e1n ur\u010den\u00e9 kontaktn\u00ed osob\u011b zna\u010dky jako sou\u010d\u00e1st Registru zna\u010dek Amazon. Ten mus\u00ed b\u00fdt pot\u00e9 zasl\u00e1n zp\u011bt na Amazon k dokon\u010den\u00ed registrace.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-929019-identifier\">Kdo sm\u00ed pou\u017e\u00edvat chr\u00e1n\u011bnou ochrannou zn\u00e1mku?<\/h2><p class=\"theme-wp-block gb-responsive-190695-identifier\">Pouze vlastn\u00edci zna\u010dky mohou zaregistrovat svou zna\u010dku v rejst\u0159\u00edku ochrann\u00fdch zn\u00e1mek a registrovat ji jako zna\u010dku u Amazonu. Dal\u0161\u00ed u\u017eivatel\u00e9 a licenci\u00e1\u0159i mohou b\u00fdt p\u0159id\u00e1ni jak b\u011bhem registra\u010dn\u00edho procesu, tak po Registru zna\u010dek Amazon. Pot\u0159ebuj\u00ed sv\u016fj vlastn\u00ed \u00fa\u010det pro registraci zna\u010dky, kter\u00fd m\u016f\u017ee b\u00fdt nastaven s jejich st\u00e1vaj\u00edc\u00edm Seller nebo Vendor Central. Dr\u017eitel\u00e9 pr\u00e1v k ochrann\u00e9 zn\u00e1mce mohou p\u0159idat dal\u0161\u00ed u\u017eivatele kontaktov\u00e1n\u00edm podpory pro registraci zna\u010dky.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-858202-identifier\">N\u00e1klady na registraci zna\u010dky Amazon:<\/h2><p class=\"theme-wp-block gb-responsive-308139-identifier\">Registrace va\u0161\u00ed zna\u010dky u Amazonu je zcela zdarma. Nicm\u00e9n\u011b, \u017e\u00e1dost o ochrannou zn\u00e1mku u DPMA (N\u011bmeck\u00fd patentov\u00fd a zn\u00e1mkov\u00fd \u00fa\u0159ad) stoj\u00ed p\u0159ibli\u017en\u011b 300 \u20ac. To zahrnuje t\u0159i t\u0159\u00eddy zbo\u017e\u00ed a slu\u017eeb. Ka\u017ed\u00e1 dal\u0161\u00ed t\u0159\u00edda stoj\u00ed nav\u00edc 100 \u20ac.<\/p><p class=\"theme-wp-block gb-responsive-834374-identifier\">Pokud chcete prod\u00e1vat sv\u016fj produkt v dal\u0161\u00edch zem\u00edch EU, mus\u00edte jej zaregistrovat u EUIPO. Z\u00e1kladn\u00ed poplatek je 850 \u20ac a zahrnuje pouze jednu t\u0159\u00eddu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-947128-identifier\">Mus\u00edm pou\u017e\u00edvat Registr zna\u010dek Amazon k prodeji na Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-518970-identifier\">Ne, m\u016f\u017eete ur\u010dit\u011b prod\u00e1vat na Amazonu i bez registrace zna\u010dky. Nicm\u00e9n\u011b zku\u0161enosti mnoha prodejc\u016f ukazuj\u00ed, \u017ee je to riskantn\u00ed. To proto, \u017ee tak\u00e9 ztr\u00e1c\u00edte ochranu sv\u00e9 zna\u010dky ze strany online giganta. V d\u016fsledku toho mohou b\u00fdt va\u0161e zna\u010dkov\u00e9 produkty snadn\u011bji pad\u011bl\u00e1ny a prod\u00e1v\u00e1ny, nebo m\u016f\u017ee b\u00fdt va\u0161e str\u00e1nka produktu napadena va\u0161imi konkurenty.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390529-identifier\">Z\u00e1v\u011br<\/h2><p class=\"theme-wp-block gb-responsive-78634-identifier\">Stoj\u00ed registrace zna\u010dky Amazon za to? Nejv\u011bt\u0161\u00ed v\u00fdhodou je ochrana zna\u010dky. Koneckonc\u016f, je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9, abyste udr\u017eeli kontrolu nad svou zna\u010dkou. Spr\u00e1vn\u00e9 vystaven\u00ed a prezentace va\u0161\u00ed zna\u010dky je z\u00e1sadn\u00ed a formuje obraz va\u0161\u00ed zna\u010dky.<\/p><p class=\"theme-wp-block gb-responsive-16207-identifier\">Ale tak\u00e9 dodate\u010dn\u00fd reklamn\u00ed obsah, kter\u00fd je zp\u0159\u00edstupn\u011bn vlastn\u00edk\u016fm zna\u010dek, m\u00e1 velk\u00fd v\u00fdznam. To proto, \u017ee zvy\u0161uje m\u00edru konverze, n\u00e1v\u0161t\u011bvnost a prodeje.<\/p><p class=\"theme-wp-block gb-responsive-837682-identifier\">A v neposledn\u00ed \u0159ad\u011b: schopnost identifikovat podez\u0159el\u00e9 poru\u0161en\u00ed pr\u00e1v k va\u0161\u00ed zna\u010dce (nap\u0159. pad\u011blky) je nesm\u00edrn\u011b d\u016fle\u017eit\u00e1. S pomoc\u00ed zaveden\u00fdch vyhled\u00e1vac\u00edch funkc\u00ed m\u016f\u017eete rychle naj\u00edt potenci\u00e1ln\u011b pad\u011blan\u00e9 nab\u00eddky a produkty a podniknout proti nim kroky.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-394793-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726660191681\"><strong class=\"schema-faq-question\"><strong>Co je registrace zna\u010dky Amazon nebo registrace zna\u010dky?<\/strong><\/strong> <p class=\"schema-faq-answer\">Registrace zna\u010dky Amazon je registr ochrann\u00fdch zn\u00e1mek vlastn\u011bn\u00fd Amazonem, kde mohou online prodejci registrovat svou zna\u010dku, zejm\u00e9na aby se chr\u00e1nili p\u0159ed pr\u00e1vn\u00edmi poru\u0161en\u00edmi, jako jsou pad\u011blky.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660199918\"><strong class=\"schema-faq-question\"><strong>Jak dlouho trv\u00e1 registrace zna\u010dky u Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Obvykle je proces dokon\u010den b\u011bhem dvou t\u00fddn\u016f. Stav lze kdykoli zkontrolovat v Registru zna\u010dek prost\u0159ednictv\u00edm protokolu p\u0159\u00edpad\u016f.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660214450\"><strong class=\"schema-faq-question\"><strong>Kolik stoj\u00ed registrace zna\u010dky Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Registrace zna\u010dky u Amazonu je pro prodejce zdarma. Pouze registrace u N\u011bmeck\u00e9ho patentov\u00e9ho a zn\u00e1mkov\u00e9ho \u00fa\u0159adu stoj\u00ed p\u0159ibli\u017en\u011b 300 \u20ac. U EUIPO, evropsk\u00e9ho ekvivalentu, to stoj\u00ed kolem 850 \u20ac.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660234510\"><strong class=\"schema-faq-question\"><strong>Kter\u00e9 skupiny produkt\u016f nelze chr\u00e1nit jako zna\u010dku Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">N\u00e1sleduj\u00edc\u00ed skupiny produkt\u016f nelze registrovat v Registru zna\u010dek Amazon:<br> &#8211; Hudba<br> &#8211; Knihy<br> &#8211; Videa<br> &#8211; Jin\u00e9 nosi\u010de m\u00e9di\u00ed<br> &#8211; Sb\u011bratelsk\u00e9 p\u0159edm\u011bty<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660279985\"><strong class=\"schema-faq-question\"><strong>Kolik stoj\u00ed registrace ochrann\u00e9 zn\u00e1mky?<\/strong><\/strong> <p class=\"schema-faq-answer\">Registrace ochrann\u00e9 zn\u00e1mky v registru ochrann\u00fdch zn\u00e1mek je dostupn\u00e1 v\u0161em prodejc\u016fm Amazonu zdarma.<\/p> <\/div><\/div><p class=\"theme-wp-block is-style-default gb-responsive-778636-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9Visual Generation \u2013 stock.adobe.com \/ \u00a9Visual Generation \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00edky registraci zna\u010dky Amazon, tak\u00e9 zn\u00e1m\u00e9 jako registr zna\u010dek, mohou prodejci ofici\u00e1ln\u011b registrovat sv\u00e9 zna\u010dky u Amazonu. To m\u00e1 r\u016fzn\u00e9 v\u00fdhody, o kter\u00e9 by prodejci na trhu nem\u011bli p\u0159ij\u00edt. Podle e-commerce giganta ji\u017e bylo prost\u0159ednictv\u00edm registrace zna\u010dky zablokov\u00e1no miliony podvodn\u00fdch nab\u00eddek. Registrovan\u00e9 spole\u010dnosti hl\u00e1sily pr\u016fm\u011brn\u011b o 99 % m\u00e9n\u011b podez\u0159el\u00fdch poru\u0161en\u00ed. To m\u00e1 v\u00fdhody jak<\/p>\n","protected":false},"author":5,"featured_media":56235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921,927],"tags":[],"class_list":["post-108522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu","category-tipy-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tak chra\u0148te svou zna\u010dku s Registrac\u00ed zna\u010dky Amazon<\/title>\n<meta name=\"description\" content=\"S Registrac\u00ed zna\u010dky Amazon nem\u00e1 \u00fanos \u0161anci. 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