{"id":108528,"date":"2024-11-11T09:48:57","date_gmt":"2024-11-11T09:48:57","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/"},"modified":"2024-11-11T09:48:57","modified_gmt":"2024-11-11T09:48:57","slug":"prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/","title":{"rendered":"Prod\u00e1v\u00e1te knihy na Amazonu? Mnoho prodejc\u016f si t\u00e9to tendence nen\u00ed v\u011bdomo."},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-192265-identifier\">Prod\u00e1v\u00e1n\u00ed knih na Amazonu. Zn\u00ed to docela rozumn\u011b \u2013 koneckonc\u016f, to byla prvn\u00ed produktov\u00e1 kategorie na obchodn\u00ed platform\u011b \u2013 ale z\u00e1rove\u0148 pravd\u011bpodobn\u011b nesly\u0161\u00edte, jak zvon\u00ed imagin\u00e1rn\u00ed pokladny. V posledn\u00edch letech (nebo desetilet\u00edch?) se prod\u00e1v\u00e1n\u00ed knih na Amazonu dostalo z m\u00f3dy. Na chv\u00edli se dokonce p\u0159edpov\u00eddal z\u00e1nik cel\u00e9ho kni\u017en\u00edho pr\u016fmyslu. Brzy se stejn\u011b budou prod\u00e1vat pouze e-knihy a fyzick\u00e1 kniha se stane zastaralou.<\/p><p class=\"theme-wp-block gb-responsive-509035-identifier\">Ale je to v\u0161echno pravda? Ji\u017e n\u011bjakou dobu jsou knihy dokonce trendy na TikToku pod hashtagem &#8220;BookTok&#8221; a mnoho nakladatel\u016f a maloobchodn\u00edk\u016f si vybudovalo \u00fasp\u011b\u0161n\u00e9 profily na soci\u00e1ln\u00edch m\u00e9di\u00edch (nap\u0159. Thalia). Celkov\u00e9 p\u0159\u00edjmy odv\u011btv\u00ed vzrostly v roce 2023 o 2,8 procenta ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm rokem a dos\u00e1hly 9,71 miliardy eur. A trh st\u00e1le roste: &#8220;Pod\u00edl online prodeje knih na celkov\u00e9m trhu byl v roce 2023 24,8 procenta. [&#8230;] Ve srovn\u00e1n\u00ed s rokem 2019 vzrostl online prodej v lo\u0148sk\u00e9m roce o 29,5 procenta, zat\u00edmco tradi\u010dn\u00ed maloobchod s knihami zaznamenal pokles o 5,5 procenta ve stejn\u00e9m obdob\u00ed.&#8221; (<a href=\"https:\/\/www.boersenblatt.net\/news\/boersenverein\/die-offiziellen-zahlen-fuer-den-buchmarkt-2023-sind-da-336167\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zdroj: boersenblatt.net<\/a>)<\/p><p class=\"theme-wp-block gb-responsive-40027-identifier\">Zn\u00ed to, jako by lid\u00e9 p\u0159estali \u010d\u00edst nebo se obraceli pouze k elektronick\u00fdm produkt\u016fm? Odpov\u011b\u010f zn\u00ed: rozhodn\u011b ne. Nav\u00edc se od 2000. let ust\u00e1lil stabiln\u00ed trh s e-knihami. A kam chod\u00ed mnoho online nakupuj\u00edc\u00edch, kdy\u017e cht\u011bj\u00ed objednat knihy? Spr\u00e1vn\u011b, na nejpopul\u00e1rn\u011bj\u0161\u00ed obchodn\u00ed platformu na internetu, kterou je Amazon. Prod\u00e1vat knihy tam vypad\u00e1 mnohem atraktivn\u011bji, \u017ee?<\/p><p class=\"theme-wp-block gb-responsive-282614-identifier\">Samoz\u0159ejm\u011b, konkurence je siln\u00e1; segment knih nen\u00ed jin\u00fd ne\u017e ostatn\u00ed produktov\u00e9 kategorie na trhu, a jako v\u017edy existuj\u00ed v\u00fdhody i nev\u00fdhody prodeje knih. Prodejci na Amazonu to mohou potvrdit. V tomto blogov\u00e9m \u010dl\u00e1nku se pod\u00edv\u00e1me podrobn\u011b na to, pro koho je kni\u017en\u00ed trh vhodn\u00fd, zda se prodej vyplat\u00ed a kdy by se prodejci m\u011bli rad\u011bji vyhnout.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-436929-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-545724-identifier\">Pou\u017eit\u00e9 vs. nov\u00e9 knihy \u2013 obrovsk\u00fd rozd\u00edl<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-703455-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06140649\/gebrauchte-buecher-verkaufen-amazon.jpeg\" alt=\"Prodej pou\u017eit\u00fdch knih m\u016f\u017ee b\u00fdt v\u00fdnosn\u00fd byznys pro prodejce na Amazonu.\" class=\"wp-image-68183\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06140649\/gebrauchte-buecher-verkaufen-amazon-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06140649\/gebrauchte-buecher-verkaufen-amazon-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06140649\/gebrauchte-buecher-verkaufen-amazon.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-51568-identifier\">V\u011bt\u0161ina prodejc\u016f, kte\u0159\u00ed prod\u00e1vaj\u00ed knihy na Amazonu, m\u00e1 ve sv\u00e9m invent\u00e1\u0159i pou\u017eit\u00e9 zbo\u017e\u00ed. A to m\u00e1 dobr\u00fd d\u016fvod, proto\u017ee prodej nov\u00fdch knih je pom\u011brn\u011b n\u00e1kladn\u00fd. Nov\u00e9 knihy jsou obvykle distribuov\u00e1ny nakladateli nebo velkoobchodn\u00edky, co\u017e znamen\u00e1, \u017ee kupuj\u00edc\u00ed mus\u00ed nakupovat velk\u00e9 mno\u017estv\u00ed. Takov\u00e1 po\u010d\u00e1te\u010dn\u00ed investice nen\u00ed pro mnoho prodejc\u016f na trhu realizovateln\u00e1. Krom\u011b toho v\u011bt\u0161inu nov\u00e9ho zbo\u017e\u00ed v segmentu knih prod\u00e1v\u00e1 samotn\u00fd Amazon, co\u017e je\u0161t\u011b v\u00edce zt\u011b\u017euje vybudov\u00e1n\u00ed ziskov\u00e9ho podnik\u00e1n\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-13674-identifier\">Na druhou stranu, prodej pou\u017eit\u00fdch knih na Amazonu je v\u00fdhodn\u011bj\u0161\u00ed. Obvykle nejsou vy\u017eadov\u00e1ny \u017e\u00e1dn\u00e9 velk\u00e9 investice a prodejci maj\u00ed lep\u0161\u00ed \u0161ance na konkurenci. Z\u00e1rove\u0148 je v\u0161ak z\u00edsk\u00e1v\u00e1n\u00ed produkt\u016f n\u00e1ro\u010dn\u011bj\u0161\u00ed a \u010dasov\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed.<\/p><figure class=\"theme-wp-block wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Nov\u00e9 knihy<\/strong><\/td><td><strong>Pou\u017eit\u00e9 knihy<\/strong><\/td><\/tr><tr><td>N\u00e1kladn\u00e9<\/td><td>N\u00edzk\u00e9 investice<\/td><\/tr><tr><td>Velk\u00e9 mno\u017estv\u00ed n\u00e1kup\u016f<\/td><td>\u010casov\u011b n\u00e1ro\u010dn\u00e9 z\u00edsk\u00e1v\u00e1n\u00ed<\/td><\/tr><tr><td>Amazon jako p\u0159\u00edm\u00fd konkurent<\/td><td>M\u00e9n\u011b konkurence<\/td><\/tr><tr><td>Po\u017eadovan\u00fd B2B obchodn\u00ed vztah<\/td><td>\u017d\u00e1dn\u00fd obchodn\u00ed vztah s velkoobchodn\u00edky<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-333510-identifier\">Z t\u011bchto d\u016fvod\u016f, a proto\u017ee t\u00e9m\u011b\u0159 neexistuj\u00ed nez\u00e1visl\u00ed prodejci prod\u00e1vaj\u00edc\u00ed nov\u00e9 zbo\u017e\u00ed, se od tohoto okam\u017eiku zam\u011b\u0159\u00edme na prodej pou\u017eit\u00fdch knih<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-216525-identifier\">Zdroje produkt\u016f: Kde to z\u00edskat, pokud nekr\u00e1st?<\/h3><p class=\"theme-wp-block gb-responsive-226471-identifier\">Dal\u0161\u00ed prodej knih, tak\u00e9 zn\u00e1m\u00fd jako <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-prodavat-zbozi-na-amazonu-horke-produkty-v-roce-2025\/\">p\u0159eprodej<\/a> knih, m\u016f\u017ee b\u00fdt v\u00fdnosn\u00fd obchodn\u00ed model. Nicm\u00e9n\u011b, ti, kte\u0159\u00ed maj\u00ed z\u00e1jem, by si m\u011bli b\u00fdt v\u011bdomi, \u017ee z\u00edsk\u00e1v\u00e1n\u00ed zbo\u017e\u00ed m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e9 a \u010dasov\u011b n\u00e1ro\u010dn\u00e9.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-284321-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-581569-identifier\"><strong>Knihkupectv\u00ed<\/strong>: O\u010dividn\u011b prvn\u00ed. Sledujte knihkupectv\u00ed ve sv\u00e9m okol\u00ed. \u010casto se konaj\u00ed slevov\u00e9 akce, kde m\u016f\u017eete koupit knihy za n\u00edzkou cenu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-974429-identifier\"><strong>Online obchody<\/strong>: Tot\u00e9\u017e plat\u00ed pro zn\u00e1m\u00e9 online obchody jako pro knihkupectv\u00ed \u2013 tak\u00e9 zde m\u016f\u017eete zakoupit zlevn\u011bn\u00e9 zbo\u017e\u00ed, kter\u00e9 lze p\u0159eprodat za vy\u0161\u0161\u00ed cenu na Amazonu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-687454-identifier\"><strong>Obchody s pou\u017eit\u00fdm zbo\u017e\u00edm<\/strong>: Mnoho obchod\u016f s pou\u017eit\u00fdm zbo\u017e\u00edm tak\u00e9 nab\u00edz\u00ed knihy. Nicm\u00e9n\u011b byste m\u011bli investovat o n\u011bco v\u00edce \u010dasu do zkoum\u00e1n\u00ed, kter\u00e9 knihy stoj\u00ed za to a kter\u00e9 ne.<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-721497-identifier\"><strong>Ble\u0161\u00ed trhy<\/strong>: Kdy\u017e soukrom\u00e9 osoby prod\u00e1vaj\u00ed knihy, Amazon obvykle nen\u00ed prvn\u00ed volbou, proto\u017ee \u010dasov\u00e1 investice je p\u0159\u00edli\u0161 velk\u00e1. Nicm\u00e9n\u011b ble\u0161\u00ed trhy mohou odhalit neobjeven\u00e9 poklady, kter\u00e9 lze p\u0159eprodat na e-commerce platform\u011b.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-815901-identifier\"><strong>eBay, inzer\u00e1ty a spol.<\/strong>: Knihy jsou zde tak\u00e9 \u010dasto nab\u00edzeny, \u010dasto dokonce jako kni\u017en\u00ed box. V tomto p\u0159\u00edpad\u011b je prod\u00e1v\u00e1no n\u011bkolik knih dohromady, obvykle za velmi n\u00edzkou cenu. Pokud m\u00e1te obr\u00e1zky nebo informace o obsahu, m\u016f\u017eete prozkoumat cenu na Amazonu. Jinak byste m\u011bli zv\u00e1\u017eit, kolik finan\u010dn\u00ed \u0161kody by vzniklo, pokud by se box uk\u00e1zal jako propad\u00e1k.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-154882-identifier\">V z\u00e1sad\u011b nez\u00e1le\u017e\u00ed p\u0159\u00edli\u0161 na tom, odkud z\u00edsk\u00e1v\u00e1te sv\u00e9 zbo\u017e\u00ed. P\u0159eprodej a <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-arbitrage-hledani-produktu-a-preprodej-takto-funguje-obchodni-model\/\">arbitr\u00e1\u017e<\/a> jsou leg\u00e1ln\u00ed, jak na Amazonu, tak na dal\u0161\u00edch platform\u00e1ch. Jedin\u00e9 d\u016fle\u017eit\u00e9 je, \u017ee n\u00e1kupn\u00ed cena je pod prodejn\u00ed cenou a \u017ee dosa\u017een\u00e1 ziskov\u00e1 mar\u017ee stoj\u00ed za vynalo\u017een\u00e9 \u00fasil\u00ed.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-415880-identifier\">Prodej knih na Amazonu: Krok za krokem<\/h2><figure class=\"theme-wp-block wp-block-image size-full is-resized gb-responsive-526528-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06140846\/buecher-verkaufen-amazon-kostenlos.jpeg\" alt=\"Prodej knih nen\u00ed na Amazonu mo\u017en\u00fd zdarma.\" class=\"wp-image-68201\" style=\"width:846px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06140846\/buecher-verkaufen-amazon-kostenlos-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06140846\/buecher-verkaufen-amazon-kostenlos-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06140846\/buecher-verkaufen-amazon-kostenlos.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-226714-identifier\">V n\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti bychom cht\u011bli poskytnout p\u0159ehled krok\u016f, kter\u00e9 mus\u00ed u\u010dinit budouc\u00ed prodejci na trhu, aby mohli prod\u00e1vat nov\u00e9 nebo pou\u017eit\u00e9 knihy na Amazonu.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431649-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-711154-identifier\"><strong>\u00da\u010det prodejce<\/strong><br>Amazon nab\u00edz\u00ed dv\u011b mo\u017enosti prodeje: Individu\u00e1ln\u00ed a Profesion\u00e1ln\u00ed. Obvykle je individu\u00e1ln\u00ed \u00fa\u010det prodejce nevhodn\u00fd pro kohokoli, kdo chce v\u00e1\u017en\u011b budovat sv\u00e9 vlastn\u00ed podnik\u00e1n\u00ed. To je zp\u016fsobeno t\u00edm, \u017ee prodejci plat\u00ed poplatek 0,99 \u20ac za prodanou polo\u017eku. Proto se profesion\u00e1ln\u00ed \u00fa\u010det prodejce, kter\u00fd stoj\u00ed 39,99 \u20ac m\u011bs\u00ed\u010dn\u011b, vyplat\u00ed od 40 prodan\u00fdch polo\u017eek za m\u011bs\u00edc.<br><br>\u00da\u010det prodejce lze vytvo\u0159it pom\u011brn\u011b snadno na <a href=\"https:\/\/sellercentral.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/sellercentral.amazon.de\/<\/a>. Jsou vy\u017eadov\u00e1ny pouze kontaktn\u00ed \u00fadaje, bankovn\u00ed \u00fa\u010det a p\u0159\u00edslu\u0161n\u00e9 da\u0148ov\u00e9 informace, jako je registrace podnik\u00e1n\u00ed.<br><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-360653-identifier\"><strong>V\u00fdb\u011br a seznam knih<\/strong><br>Nyn\u00ed je \u010das vybrat prvn\u00ed knihy na prodej a pot\u00e9 je za\u0159adit na Amazon. Zejm\u00e9na jsou vhodn\u00e9:<br><br>&#8211; Bestsellerov\u00e9 a popul\u00e1rn\u00ed tituly<br>&#8211; Rare tituly, sb\u011bratelsk\u00e9 a antikv\u00e1rn\u00ed knihy<br>&#8211; Dob\u0159e zachoval\u00e9 knihy, zejm\u00e9na v\u00e1zan\u00e9<br>&#8211; Knihy z kategori\u00ed pam\u011bt\u00ed a biografi\u00ed, osobn\u00edho rozvoje, n\u00e1bo\u017eenstv\u00ed a spirituality, zdrav\u00ed, fitness a diety nebo politick\u00fdch a soci\u00e1ln\u00edch v\u011bd<br>&#8211; U\u010debnice, zejm\u00e9na na za\u010d\u00e1tku \u0161koln\u00edho roku a semestru<br><br>Aby bylo mo\u017en\u00e9 tyto knihy prod\u00e1vat na Amazonu, je t\u0159eba je za\u0159adit. K tomu se p\u0159ihlaste do Seller Central a klikn\u011bte na &#8220;Katalog&#8221; v lev\u00e9m horn\u00edm rohu, pot\u00e9 klikn\u011bte na &#8220;P\u0159idat produkt.&#8221; Nyn\u00ed m\u016f\u017eete vyhledat seznam p\u0159\u00edslu\u0161n\u00e9 knihy pomoc\u00ed \u010d\u00edsla ISBN. Kliknut\u00edm na &#8220;Prod\u00e1vejte sv\u00e9 vlastn\u00ed polo\u017eky&#8221; m\u016f\u017eete p\u0159idat svou nab\u00eddku do seznamu.<br><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-222373-identifier\"><strong>V\u00fdpo\u010det ceny<\/strong><br>B\u011bhem p\u0159\u00edpravy nab\u00eddky budete tak\u00e9 dot\u00e1z\u00e1ni, za jakou cenu chcete knihu prodat. Pou\u017eijte obvyklou tr\u017en\u00ed cenu jako vod\u00edtko. Nezapome\u0148te v\u0161ak, \u017ee m\u00e1te tak\u00e9 n\u00e1klady, kter\u00e9 je t\u0159eba pokr\u00fdt, a tak\u00e9 chcete dos\u00e1hnout zisku.<br><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-672677-identifier\"><strong>V\u00fdb\u011br zp\u016fsobu dopravy<\/strong><br>Ti, kte\u0159\u00ed cht\u011bj\u00ed prod\u00e1vat knihy na Amazonu, si mohou vybrat mezi dv\u011bma mo\u017enostmi dopravy: Spln\u011bn\u00ed Amazonem (FBA) nebo Spln\u011bn\u00ed prodejcem (FBM).<br><br><em>Doprava Amazonem:<\/em> Program <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-mezi-eu-a-uk-tady-je-co-mohou-prodejci-delat\/\">FBA<\/a> je praktick\u00fd a popul\u00e1rn\u00ed. S touto slu\u017ebou se online gigant postar\u00e1 o v\u0161echny logistick\u00e9 kroky souvisej\u00edc\u00ed s objedn\u00e1vkou. Produkty ukl\u00e1d\u00e1 p\u0159edem, bal\u00ed je a odes\u00edl\u00e1. Spr\u00e1va vratek a z\u00e1kaznick\u00fd servis jsou tak\u00e9 zahrnuty.<br><br><em>Vlastn\u00ed doprava:<\/em> Ti, kte\u0159\u00ed odes\u00edlaj\u00ed prost\u0159ednictv\u00edm <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">FBM<\/a>, se o v\u0161echny tyto kroky staraj\u00ed sami. To logicky vy\u017eaduje vlastn\u00ed logistiku, v\u010detn\u011b skladovac\u00edch prostor.<br><br>Ob\u011b mo\u017enosti maj\u00ed v\u00fdhody, ale tak\u00e9 nev\u00fdhody. V\u011bt\u0161ina prodejc\u016f na trhu pou\u017e\u00edv\u00e1 kombinaci FBM a FBA. Nicm\u00e9n\u011b pro men\u0161\u00ed polo\u017eky, jako jsou knihy, se doporu\u010duje pohodln\u00e1 mo\u017enost FBA. Krom\u011b toho mnoho maloobchodn\u00edk\u016f nem\u00e1 prostor, zdroje nebo pracovn\u00ed s\u00edlu na to, aby si samostatn\u011b skladovali a odes\u00edlali stovky nebo tis\u00edce produkt\u016f.<br><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518918-identifier\"><strong>Vytvo\u0159en\u00ed FBA z\u00e1silky<\/strong><br>Pokud pou\u017e\u00edv\u00e1te dopravu Amazonem, nyn\u00ed mus\u00edte vytvo\u0159it z\u00e1silku, aby va\u0161e knihy byly tak\u00e9 na sklad\u011b ve skladu e-commerce giganta. M\u016f\u017eete to ud\u011blat v Seller Central pod &#8220;Spravovat invent\u00e1\u0159&#8221; \u2013 &#8220;Odeslat\/Doplnit invent\u00e1\u0159.&#8221; V n\u00e1sleduj\u00edc\u00edm kroku uvedete mimo jin\u00e9 adresu pro odesl\u00e1n\u00ed a kolik polo\u017eek va\u0161e z\u00e1silka obsahuje.<br><br>Mus\u00edte tak\u00e9 uv\u00e9st, zda typ odes\u00edlan\u00e9ho produktu vy\u017eaduje zvl\u00e1\u0161tn\u00ed p\u0159\u00edpravy (co\u017e se u knih net\u00fdk\u00e1), jak\u00e9 jsou rozm\u011bry bal\u00ed\u010dku a jak t\u011b\u017ek\u00fd je. Po dokon\u010den\u00ed procesu m\u016f\u017eete vytisknout p\u0159epravn\u00ed \u0161t\u00edtky, kter\u00e9 pot\u00e9 nalep\u00edte na krabice. Nyn\u00ed sta\u010d\u00ed zorganizovat vyzvednut\u00ed od va\u0161eho poskytovatele p\u0159epravn\u00edch slu\u017eeb (nap\u0159. DHL nebo DPD). Typicky takov\u00e1 z\u00e1silka trv\u00e1 p\u0159ibli\u017en\u011b jeden a\u017e dva t\u00fddny, ne\u017e doraz\u00ed do logistick\u00e9ho centra Amazonu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-931944-identifier\"><strong>Marketing knih<\/strong><br>Marketing je nezbytnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho online podnik\u00e1n\u00ed. Za\u010d\u00e1te\u010dn\u00edci mohou naj\u00edt mnoho u\u017eite\u010dn\u00fdch zdroj\u016f na <a href=\"https:\/\/sell.amazon.de\/online-verkaufen\/seller-university\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon Seller University<\/a>, aby se s t\u00edmto t\u00e9matem sezn\u00e1mili. Zejm\u00e9na Amazon Advertising a propagace vlastn\u00edch nab\u00eddek na soci\u00e1ln\u00edch m\u00e9di\u00edch jsou d\u016fle\u017eit\u00e9. Stejn\u011b tak by prodejci m\u011bli zajistit, \u017ee maj\u00ed pod kontrolou sv\u016fj v\u00fdkon prodejce a z\u00edskaj\u00ed Buy Box.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-131121-identifier\">Tip: Rozpoznat a vyhnout se chyb\u00e1m FBA<\/h3><p class=\"theme-wp-block gb-responsive-287799-identifier\">Jak ji\u017e bylo zm\u00edn\u011bno, Amazon FBA je velmi u\u017eite\u010dn\u00e1 slu\u017eba. Ale nic nen\u00ed dokonal\u00e9 a n\u011bkdy i \u0161kolen\u00ed zam\u011bstnanci Amazonu d\u011blaj\u00ed chyby nebo doch\u00e1z\u00ed k technick\u00fdm pot\u00ed\u017e\u00edm. Nap\u0159\u00edklad polo\u017eky se mohou ztratit ve skladu Amazonu. Prodejci na trhu mohou ztratit a\u017e 3 % sv\u00fdch ro\u010dn\u00edch hrub\u00fdch tr\u017eeb kv\u016fli <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/sest-nejvetsich-chyb-amazon-fba-a-jak-mohou-prodejci-uspesne-ziskat-nahradu\/\">chyb\u00e1m FBA<\/a> \u2013 to jsou velk\u00e9 pen\u00edze. Pen\u00edze, kter\u00e9 si m\u016f\u017eete snadno n\u00e1rokovat b\u011bhem jednoho dne.<\/p><p class=\"theme-wp-block gb-responsive-509250-identifier\">SELLERLOGIC Lost &#038; Found Full-Service je spolehliv\u00e9 \u0159e\u0161en\u00ed n\u011bmeck\u00e9ho l\u00eddra na trhu a va\u0161eho partnera pro profesion\u00e1ln\u00ed anal\u00fdzu chyb FBA a n\u00e1hrady. Tato slu\u017eba je skute\u010dn\u00fdm miln\u00edkem na va\u0161\u00ed cest\u011b od prodejce k bestselleru, proto\u017ee vyu\u017e\u00edv\u00e1te mnoha v\u00fdhod:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-994211-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-399144-identifier\">Vy\u0161\u0161\u00ed n\u00e1hrady \u2013 \u017e\u00e1dn\u00e9 \u00fasil\u00ed: Nen\u00ed t\u0159eba prov\u00e1d\u011bt vlastn\u00ed anal\u00fdzu chyb FBA. Lost &#038; Found se postar\u00e1 o ka\u017ed\u00fd krok na cest\u011b k \u00fasp\u011b\u0161n\u00e9 n\u00e1hrad\u011b FBA zcela nez\u00e1visle.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-282410-identifier\">AI-podporovan\u00fd audit FBA pro maxim\u00e1ln\u00ed n\u00e1hrady: AI-podporovan\u00fd syst\u00e9m zaji\u0161\u0165uje plynul\u00e9 procesy a maxim\u00e1ln\u00ed n\u00e1hrady. Software SELLERLOGIC monitoruje va\u0161e FBA transakce 24\/7 a automaticky detekuje chyby, kter\u00e9 ostatn\u00ed poskytovatel\u00e9 p\u0159ehl\u00ed\u017eej\u00ed. Okam\u017eit\u011b prosazuje va\u0161e n\u00e1roky, tak\u017ee obdr\u017e\u00edte maxim\u00e1ln\u00ed \u010d\u00e1stku n\u00e1hrady za chyby FBA s SELLERLOGIC.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-544228-identifier\">Historick\u00e1 anal\u00fdza: Lost &#038; Found Full-Service detekuje chyby FBA a\u017e 18 m\u011bs\u00edc\u016f zp\u011btn\u011b. Ka\u017ed\u00fd m\u011bs\u00edc, kter\u00fd nezaregistrujete, ztr\u00e1c\u00edte skute\u010dn\u00e9 pen\u00edze.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293271-identifier\">Profesion\u00e1ln\u00ed podpora pro profesion\u00e1ln\u00ed prodejce: Odborn\u00edci na z\u00e1kaznickou podporu se postaraj\u00ed o ka\u017ed\u00fd detail, abyste mohli bez n\u00e1mahy z\u00edskat sv\u00e9 pen\u00edze zp\u011bt.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-964563-identifier\">Transparentn\u00ed poplatky: Plat\u00edte pouze tehdy, kdy\u017e jste skute\u010dn\u011b obdr\u017eeli svou n\u00e1hradu od Amazonu. Provize \u010din\u00ed 25 % z \u010d\u00e1stky n\u00e1hrady. Neexistuje \u017e\u00e1dn\u00fd z\u00e1kladn\u00ed poplatek a \u017e\u00e1dn\u00e9 skryt\u00e9 n\u00e1klady.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-366784-identifier\">Nechte si nyn\u00ed prov\u00e9st audit sv\u00e9ho prodejn\u00edho \u00fa\u010dtu a z\u00edskejte pen\u00edze, na kter\u00e9 m\u00e1te n\u00e1rok od Amazonu, je\u0161t\u011b dnes.<\/p><div class=\"theme-wp-block wp-block-buttons gb-responsive-446586-identifier is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><div class=\"theme-wp-block wp-block-button gb-responsive-529777-identifier is-style-theme-blue desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><a data-layer-button-text=\"Vyzkou\u0161ejte nyn\u00ed 14 dn\u00ed zdarma\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-lost-and-found\/\">Analyzovat n\u00e1hrady<\/a><\/div><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-856203-identifier\">Z\u00e1v\u011br: Stoj\u00ed za to prod\u00e1vat knihy na Amazonu?<\/h2><figure class=\"theme-wp-block wp-block-image size-full is-resized gb-responsive-126560-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06145330\/buecher-amazon-verkaufen-privat.jpeg\" alt=\"Prodej knih na Amazonu: To je tak\u00e9 mo\u017en\u00e9 soukrom\u011b.\" class=\"wp-image-68222\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06145330\/buecher-amazon-verkaufen-privat-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06145330\/buecher-amazon-verkaufen-privat-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06145330\/buecher-amazon-verkaufen-privat.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-436517-identifier\">I kdy\u017e byly knihy dlouho pova\u017eov\u00e1ny za m\u00e9n\u011b v\u00fdnosn\u00fd prodejn\u00ed produkt, nyn\u00ed se objevuje pozitivn\u00ed trend: Kni\u017en\u00ed trh op\u011bt roste a platformy jako TikTok generuj\u00ed novou nad\u0161en\u00ed \u2013 fyzick\u00e1 kniha za\u017e\u00edv\u00e1 renesanci. Prodej knih na Amazonu m\u016f\u017ee b\u00fdt tedy v\u00fdnosn\u00fd, zejm\u00e9na v oblasti pou\u017eit\u00fdch knih. Zde je pot\u0159eba m\u00e9n\u011b kapit\u00e1lu a existuj\u00ed dobr\u00e9 \u0161ance konkurovat konkurenci.<\/p><p class=\"theme-wp-block gb-responsive-218330-identifier\">Prodej nov\u00fdch knih je pro men\u0161\u00ed maloobchodn\u00edky obt\u00ed\u017en\u00fd. Amazon s\u00e1m obvykle nab\u00edz\u00ed mnoho nov\u00fdch titul\u016f a vysok\u00e9 n\u00e1kupn\u00ed mno\u017estv\u00ed spolu s cenovou konkurenc\u00ed jsou dal\u0161\u00edmi p\u0159ek\u00e1\u017ekami. Naopak, p\u0159eprodej pou\u017eit\u00fdch knih \u2013 a\u0165 u\u017e prost\u0159ednictv\u00edm knihkupectv\u00ed, ble\u0161\u00edch trh\u016f nebo online tr\u017ei\u0161\u0165 \u2013 je snaz\u0161\u00ed za\u010d\u00edt a m\u00e9n\u011b n\u00e1kladn\u00fd.<\/p><p class=\"theme-wp-block gb-responsive-13579-identifier\">Nakonec m\u016f\u017ee prodej knih na Amazonu generovat v\u00fdnosn\u00fd vedlej\u0161\u00ed nebo hlavn\u00ed p\u0159\u00edjem, pokud je \u010dlov\u011bk obezn\u00e1men s zvl\u00e1\u0161tnostmi trhu a je ochoten investovat do marketingu a z\u00edsk\u00e1v\u00e1n\u00ed produkt\u016f.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-696553-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1730904871658\"><strong class=\"schema-faq-question\"><strong>Mohou se prod\u00e1vat knihy na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, m\u016f\u017eete prod\u00e1vat jak nov\u00e9, tak pou\u017eit\u00e9 knihy na Amazonu. Amazon nab\u00edz\u00ed prodejc\u016fm dv\u011b mo\u017enosti: Merchant Fulfilled (FBM) nebo Fulfillment by Amazon (FBA), kde Amazon zaji\u0161\u0165uje skladov\u00e1n\u00ed a dopravu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730904899449\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 knihy se prod\u00e1vaj\u00ed nejl\u00e9pe?<\/strong><\/strong> <p class=\"schema-faq-answer\">Bestsellery a tituly s vysokou popt\u00e1vkou se \u010dasto prod\u00e1vaj\u00ed dob\u0159e, stejn\u011b jako pr\u016fvodce, u\u010debnice, sb\u011bratelsk\u00e9 kousky a vz\u00e1cn\u00e1 vyd\u00e1n\u00ed. Kategorie jako biografie, osobn\u00ed rozvoj, n\u00e1bo\u017eenstv\u00ed a spiritualita, stejn\u011b jako zdrav\u00ed a fitness jsou tak\u00e9 popul\u00e1rn\u00ed.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730904910094\"><strong class=\"schema-faq-question\"><strong>Jak mohu prod\u00e1vat knihy na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pro prodej knih na Amazonu pot\u0159ebujete prodejn\u00ed \u00fa\u010det: bu\u010f individu\u00e1ln\u00ed, nebo profesion\u00e1ln\u00ed \u00fa\u010det. V Seller Central lze pot\u00e9 polo\u017eky uv\u00e9st zad\u00e1n\u00edm ISBN.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730904926195\"><strong class=\"schema-faq-question\"><strong>Kolik m\u016f\u017eete vyd\u011blat s knihou na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Zisk na knihu se v\u00fdrazn\u011b li\u0161\u00ed v z\u00e1vislosti na kategorii, popt\u00e1vce, stavu a prodejn\u00ed cen\u011b. Pr\u016fm\u011brn\u00fd zisk se \u010dasto pohybuje v rozmez\u00ed jednocifern\u00fdch a\u017e n\u00edzk\u00fdch dvojcifern\u00fdch eur, proto\u017ee je t\u0159eba ode\u010d\u00edst prodejn\u00ed poplatky a jak\u00e9koli n\u00e1klady na dopravu nebo skladov\u00e1n\u00ed.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730904941112\"><strong class=\"schema-faq-question\"><strong>Kolik stoj\u00ed prodej knihy na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">N\u00e1klady z\u00e1vis\u00ed na tom, zda obchodujete prost\u0159ednictv\u00edm individu\u00e1ln\u00edho nebo profesion\u00e1ln\u00edho prodejn\u00edho \u00fa\u010dtu. Individu\u00e1ln\u00ed \u00fa\u010det \u00fa\u010dtuje poplatek ve v\u00fd\u0161i 0,99 \u20ac za prodanou polo\u017eku, zat\u00edmco profesion\u00e1ln\u00ed \u00fa\u010det stoj\u00ed 39,99 \u20ac m\u011bs\u00ed\u010dn\u011b. Krom\u011b toho existuj\u00ed prodejn\u00ed poplatky, kter\u00e9 se li\u0161\u00ed v z\u00e1vislosti na kategorii knihy a cen\u011b knihy.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730904960109\"><strong class=\"schema-faq-question\"><strong>Co pot\u0159ebuji pro Amazon KDP?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Kindle Direct Publishing (KDP) v\u00e1m umo\u017e\u0148uje publikovat va\u0161e vlastn\u00ed e-knihy nebo pap\u00edrov\u00e9 knihy. V\u0161e, co pot\u0159ebujete, je \u00fa\u010det na Amazonu, hotov\u00fd soubor knihy (ve form\u00e1tu e-knihy nebo tiskov\u00e1 \u0161ablona pro pap\u00edrov\u00e9 knihy) a obal knihy.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730905001424\"><strong class=\"schema-faq-question\"><strong>Je Amazon KDP zdarma?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, pou\u017e\u00edv\u00e1n\u00ed Amazon KDP je zdarma. Auto\u0159i neplat\u00ed \u017e\u00e1dn\u00e9 poplatky za nastaven\u00ed, ale Amazon si ponech\u00e1v\u00e1 procento z ka\u017ed\u00e9ho prodeje jako provizi. Royalties jsou obvykle 35 % nebo 70 %, v z\u00e1vislosti na prodejn\u00ed cen\u011b a dal\u0161\u00edch faktorech.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-916857-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 stock.adobe.com \u2013 Shanti \/ \u00a9 stock.adobe.com \u2013 hobonski \/ \u00a9 stock.adobe.com \u2013 Omri \/ \u00a9 stock.adobe.com \u2013 eugen<\/span><\/p><p class=\"theme-wp-block gb-responsive-820136-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Prod\u00e1v\u00e1n\u00ed knih na Amazonu. Zn\u00ed to docela rozumn\u011b \u2013 koneckonc\u016f, to byla prvn\u00ed produktov\u00e1 kategorie na obchodn\u00ed platform\u011b \u2013 ale z\u00e1rove\u0148 pravd\u011bpodobn\u011b nesly\u0161\u00edte, jak zvon\u00ed imagin\u00e1rn\u00ed pokladny. V posledn\u00edch letech (nebo desetilet\u00edch?) se prod\u00e1v\u00e1n\u00ed knih na Amazonu dostalo z m\u00f3dy. Na chv\u00edli se dokonce p\u0159edpov\u00eddal z\u00e1nik cel\u00e9ho kni\u017en\u00edho pr\u016fmyslu. Brzy se stejn\u011b budou prod\u00e1vat pouze<\/p>\n","protected":false},"author":3,"featured_media":68240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-108528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prod\u00e1v\u00e1n\u00ed knih na Amazonu: Stoj\u00ed to je\u0161t\u011b za to?<\/title>\n<meta name=\"description\" content=\"Kolik pen\u011bz m\u016f\u017eete ztratit prodejem knih na Amazonu? Nebo to st\u00e1le stoj\u00ed za to? 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Ujasn\u00edme to.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-11T09:48:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/06145855\/buecher-verkaufen-amazon.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Prod\u00e1v\u00e1te knihy na Amazonu? 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/#faq-question-1730904871658\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/#faq-question-1730904871658\",\"name\":\"M\u016f\u017eete prod\u00e1vat knihy na Amazonu?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ano, m\u016f\u017eete prod\u00e1vat jak nov\u00e9, tak pou\u017eit\u00e9 knihy na Amazonu. Amazon nab\u00edz\u00ed prodejc\u016fm dv\u011b mo\u017enosti: vlastn\u00ed dopravu (FBM) nebo Spln\u011bn\u00ed Amazonem (FBA), kde se Amazon postar\u00e1 o skladov\u00e1n\u00ed a dopravu.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/#faq-question-1730904899449\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/#faq-question-1730904899449\",\"name\":\"Kter\u00e9 knihy se prod\u00e1vaj\u00ed nejl\u00e9pe?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bestsellery a \u017e\u00e1dan\u00e9 tituly se \u010dasto prod\u00e1vaj\u00ed dob\u0159e, stejn\u011b jako p\u0159\u00edru\u010dky, u\u010debnice, sb\u011bratelsk\u00e9 kousky a vz\u00e1cn\u00e1 vyd\u00e1n\u00ed. 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Pr\u016fm\u011brn\u00fd zisk se \u010dasto pohybuje v rozmez\u00ed jednocifern\u00fdch a\u017e n\u00edzk\u00fdch dvojcifern\u00fdch eur, proto\u017ee je t\u0159eba ode\u010d\u00edst prodejn\u00ed poplatky a jak\u00e9koli n\u00e1klady na dopravu nebo skladov\u00e1n\u00ed.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/#faq-question-1730904941112","position":5,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/#faq-question-1730904941112","name":"Kolik stoj\u00ed prodej knihy na Amazonu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"N\u00e1klady z\u00e1vis\u00ed na tom, zda obchodujete prost\u0159ednictv\u00edm individu\u00e1ln\u00edho nebo profesion\u00e1ln\u00edho prodejn\u00edho \u00fa\u010dtu. Individu\u00e1ln\u00ed \u00fa\u010det \u00fa\u010dtuje poplatek ve v\u00fd\u0161i 0,99 \u20ac za prodanou polo\u017eku, zat\u00edmco profesion\u00e1ln\u00ed \u00fa\u010det stoj\u00ed 39,99 \u20ac m\u011bs\u00ed\u010dn\u011b. Krom\u011b toho existuj\u00ed prodejn\u00ed poplatky, kter\u00e9 se li\u0161\u00ed v z\u00e1vislosti na kategorii knihy a cen\u011b knihy.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/#faq-question-1730904960109","position":6,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/#faq-question-1730904960109","name":"Co pot\u0159ebuji pro Amazon KDP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon Kindle Direct Publishing (KDP) v\u00e1m umo\u017e\u0148uje publikovat va\u0161e vlastn\u00ed e-knihy nebo pap\u00edrov\u00e9 knihy. V\u0161e, co pot\u0159ebujete, je \u00fa\u010det na Amazonu, hotov\u00fd soubor knihy (ve form\u00e1tu e-knihy nebo tiskov\u00e1 \u0161ablona pro pap\u00edrov\u00e9 knihy) a obal knihy.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/#faq-question-1730905001424","position":7,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/prodavate-knihy-na-amazonu-mnoho-prodejcu-si-teto-tendence-neni-vedomo\/#faq-question-1730905001424","name":"Je Amazon KDP zdarma?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ano, pou\u017e\u00edv\u00e1n\u00ed Amazon KDP je zdarma. Auto\u0159i neplat\u00ed \u017e\u00e1dn\u00e9 poplatky za nastaven\u00ed, ale Amazon si ponech\u00e1v\u00e1 procento z ka\u017ed\u00e9ho prodeje jako provizi. Royalties jsou obvykle 35 % nebo 70 %, v z\u00e1vislosti na prodejn\u00ed cen\u011b a dal\u0161\u00edch faktorech.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108528"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/68240"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}