{"id":108543,"date":"2023-06-06T07:00:00","date_gmt":"2023-06-06T07:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/neomezene-uspory-s-amazon-fba-jak-mohou-prodejci-maximalizovat-sve-zisky-prostrednictvim-optimalizace-vyuziti-zasob\/"},"modified":"2023-06-06T07:00:00","modified_gmt":"2023-06-06T07:00:00","slug":"neomezene-uspory-s-amazon-fba-jak-mohou-prodejci-maximalizovat-sve-zisky-prostrednictvim-optimalizace-vyuziti-zasob","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/neomezene-uspory-s-amazon-fba-jak-mohou-prodejci-maximalizovat-sve-zisky-prostrednictvim-optimalizace-vyuziti-zasob\/","title":{"rendered":"“Neomezen\u00e9” \u00faspory s Amazon FBA: Jak mohou prodejci maximalizovat sv\u00e9 zisky prost\u0159ednictv\u00edm optimalizace vyu\u017eit\u00ed z\u00e1sob"},"content":{"rendered":"

Program Fulfillment by Amazon (“Amazon FBA”) nab\u00edz\u00ed online prodejc\u016fm pohodln\u00fd zp\u016fsob, jak skladovat a odes\u00edlat sv\u00e9 produkty, ani\u017e by museli budovat vlastn\u00ed infrastrukturu. Produkty lze prod\u00e1vat mezin\u00e1rodn\u011b na Amazonu pouze n\u011bkolika kliknut\u00edmi.<\/em><\/p>

Strategick\u00fdm p\u0159esunem polo\u017eek do mezin\u00e1rodn\u00edch center pln\u011bn\u00ed Amazonu m\u016f\u017ee prodejce dos\u00e1hnout rychl\u00e9 a n\u00e1kladov\u011b efektivn\u00ed dopravy. Ale kdy d\u00e1v\u00e1 takov\u00fd “p\u0159esun” pomoc\u00ed programu Amazon CE nebo PAN EU smysl? Abychom tuto ot\u00e1zku objasnili, pod\u00edvejme se bl\u00ed\u017ee na Amazon FBA<\/a>.<\/em><\/p>\t\t

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Toto je p\u0159\u00edsp\u011bvek od<\/div>\n\t\t\t<\/div>\n\t\t\t
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countX<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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countX<\/a> podporuje online obchodn\u00edky, kte\u0159\u00ed prod\u00e1vaj\u00ed nebo skladuj\u00ed zbo\u017e\u00ed v zahrani\u010d\u00ed, se sv\u00fdm kompletn\u00edm \u0159e\u0161en\u00edm pro spr\u00e1vn\u00e9 zach\u00e1zen\u00ed s dan\u00ed z p\u0159idan\u00e9 hodnoty. S automatizac\u00ed mezin\u00e1rodn\u00edch registrac\u00ed a vykazov\u00e1n\u00ed DPH, odborn\u00fdm osobn\u00edm poradenstv\u00edm a pe\u010dliv\u00fdmi kontrolami kvality zaji\u0161\u0165ujeme jasnost, d\u016fv\u011bru a spr\u00e1vn\u00e9 zpracov\u00e1n\u00ed v t\u00e9matu, kter\u00e9 je pro v\u011bt\u0161inu obchodn\u00edk\u016f a da\u0148ov\u00fdch poradc\u016f nepr\u016fhledn\u00e9. To zahrnuje tak\u00e9, na po\u017e\u00e1d\u00e1n\u00ed, vykazov\u00e1n\u00ed OSS, IOSS, Intrastat, stejn\u011b jako vytv\u00e1\u0159en\u00ed pro forma faktur. Pro u\u017eivatele Amazon FBA, krom\u011b bezplatn\u00e9 kontroly nastaven\u00ed, kter\u00e1 analyzuje aktu\u00e1ln\u00ed da\u0148ov\u00e9 povinnosti v zahrani\u010d\u00ed, nab\u00edz\u00edme tak\u00e9 bezplatn\u00fd FBA kalkul\u00e1tor, kter\u00fd snadno ur\u010duje, kdy je na z\u00e1klad\u011b vlastn\u00edch prodej\u016f p\u0159esun produkt\u016f do zahrani\u010d\u00ed v\u00fdhodn\u00fd.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Doprava prost\u0159ednictv\u00edm Amazonu umo\u017e\u0148uje zna\u010dn\u00fd potenci\u00e1l \u00faspor<\/strong><\/h2>

Obchodn\u00edci, kte\u0159\u00ed cht\u011bj\u00ed nab\u00edzet sv\u00e9 produkty mezin\u00e1rodn\u011b prost\u0159ednictv\u00edm Amazonu, si mohou vybrat mezi dv\u011bma mo\u017enostmi. Bu\u010f zas\u00edlaj\u00ed zbo\u017e\u00ed z N\u011bmecka p\u0159\u00edmo k kupuj\u00edc\u00edm v zahrani\u010d\u00ed, nebo pos\u00edlaj\u00ed sv\u00e9 produkty do skladu Amazonu na dom\u00e1c\u00edm nebo zahrani\u010dn\u00edm trhu. Polo\u017eky jsou pot\u00e9 skladov\u00e1ny Amazonem bu\u010f v N\u011bmecku, nebo v po\u017eadovan\u00e9 t\u0159et\u00ed zemi a odtud jsou doru\u010dov\u00e1ny kupuj\u00edc\u00edm.<\/p>

Ve\u0159ejn\u00fd cen\u00edk<\/a> pro dopravu prost\u0159ednictv\u00edm Amazonu umo\u017e\u0148uje velmi dobr\u00e9 porovn\u00e1n\u00ed r\u016fzn\u00fdch n\u00e1klad\u016f vznikl\u00fdch p\u0159i zas\u00edl\u00e1n\u00ed k zahrani\u010dn\u00edm kupuj\u00edc\u00edm z n\u011bmeck\u00e9ho nebo zahrani\u010dn\u00edho skladu Amazonu.<\/p>

P\u0159\u00edklad: Zas\u00edl\u00e1n\u00ed produktu v mal\u00e9m bal\u00ed\u010dku do 900 g ze skladu Amazonu v N\u011bmecku do It\u00e1lie v sou\u010dasnosti stoj\u00ed 8,45 \u20ac. Zas\u00edl\u00e1n\u00ed z It\u00e1lie prost\u0159ednictv\u00edm italsk\u00e9ho skladu Amazonu stoj\u00ed v porovn\u00e1n\u00ed pouze 4,97 \u20ac. To znamen\u00e1 \u00fasporu 3,48 \u20ac na jednotku produktu a p\u0159i prodeji 1 000 kus\u016f v It\u00e1lii celkovou \u00fasporu p\u0159ibli\u017en\u011b 3 480 \u20ac.<\/p>

Ve v\u0161ech velikostech z\u00e1silek a zem\u00edch znamen\u00e1 doprava prost\u0159ednictv\u00edm m\u00edstn\u00edho skladu FBA ve srovn\u00e1n\u00ed s p\u0159eshrani\u010dn\u00ed dopravou s Amazonem pr\u016fm\u011brn\u00fd potenci\u00e1l \u00faspor 40 % n\u00e1klad\u016f na dopravu.<\/p>

M\u00edstn\u00ed vykazov\u00e1n\u00ed DPH, jakmile je zbo\u017e\u00ed ulo\u017eeno v zahrani\u010d\u00ed<\/strong><\/h3>

Aby bylo mo\u017en\u00e9 realizovat \u00faspory na doprav\u011b, je nutn\u00e9 aktivovat skladov\u00e1n\u00ed v zahrani\u010d\u00ed prost\u0159ednictv\u00edm programu Amazon CE nebo PAN EU. Skute\u010dn\u00fdm skladov\u00e1n\u00edm produkt\u016f v zahrani\u010d\u00ed pak vznik\u00e1 trval\u00e1 povinnost pod\u00e1vat m\u00edstn\u00ed zpr\u00e1vy o DPH v p\u0159\u00edslu\u0161n\u00e9 zemi “skladu”.<\/p>

Slu\u017eby DPH jako countX<\/a> nab\u00edzej\u00ed tuto slu\u017ebu od ceny 89 \u20ac m\u011bs\u00ed\u010dn\u011b za zemi, co\u017e by m\u011blo b\u00fdt pova\u017eov\u00e1no za pr\u016fb\u011b\u017en\u00e9 n\u00e1klady v\u016f\u010di \u00faspor\u00e1m. P\u0159i zjednodu\u0161en\u00e9m p\u0159\u00edkladu v\u00fd\u0161e s produktem v mal\u00e9m bal\u00ed\u010dku do 900 g se p\u0159epnut\u00ed v It\u00e1lii ji\u017e vyplat\u00ed od 26 objednan\u00fdch produkt\u016f za m\u011bs\u00edc.<\/p>

R\u016fzn\u00e9 \u00faspory p\u0159i r\u016fzn\u00fdch velikostech z\u00e1silek<\/strong><\/h3>

Jeliko\u017e v\u011bt\u0161ina obchodn\u00edk\u016f neprod\u00e1v\u00e1 pouze jeden produkt v jedn\u00e9 velikosti z\u00e1silky, neexistuje obecn\u00e1 odpov\u011b\u010f na to, kolik prodej\u016f je pot\u0159eba k dosa\u017een\u00ed vyrovn\u00e1n\u00ed n\u00e1klad\u016f v ka\u017ed\u00e9 zemi. D\u016fvodem jsou rozd\u00edly v p\u0159\u00edslu\u0161n\u00fdch \u00faspor\u00e1ch nap\u0159\u00ed\u010d r\u016fzn\u00fdmi velikostmi z\u00e1silek.<\/p>

Z\u016fstaneme u na\u0161eho p\u0159\u00edkladu z It\u00e1lie: \u00daspory na prodej se pohybuj\u00ed od 1,80 \u20ac za produkty v mal\u00fdch ob\u00e1lk\u00e1ch a\u017e po 23,70 \u20ac za produkty ve velk\u00fdch bal\u00edc\u00edch. Aby bylo mo\u017en\u00e9 p\u0159esn\u011b vypo\u010d\u00edtat individu\u00e1ln\u00ed potenci\u00e1l \u00faspor obchodn\u00edka, vyvinul countX bezplatn\u00fd kalkul\u00e1tor dopravy Amazon FBA<\/a>, kter\u00fd komplexn\u011b zohled\u0148uje v\u0161echny p\u0159\u00edle\u017eitosti k \u00faspor\u00e1m.<\/p>

Potenci\u00e1l \u00faspor p\u0159es 13 200 \u20ac ro\u010dn\u011b<\/strong><\/h2>

Kalkul\u00e1tor FBA od countX pou\u017e\u00edv\u00e1 m\u011bs\u00ed\u010dn\u00ed zpr\u00e1vu o transakc\u00edch DPH Amazonu jako z\u00e1klad pro v\u00fdpo\u010dty. Tato zpr\u00e1va uv\u00e1d\u00ed, kter\u00e9 produkty (ASINy) byly prod\u00e1ny v dan\u00e9m m\u011bs\u00edci do kter\u00fdch zem\u00ed a odkud byly skute\u010dn\u011b odesl\u00e1ny.<\/p>

countX pou\u017e\u00edv\u00e1 tuto datovou z\u00e1kladnu k porovn\u00e1n\u00ed skute\u010dn\u00fdch n\u00e1klad\u016f na dopravu vznikl\u00fdch pro ka\u017ed\u00fd prodan\u00fd produkt s poplatky, kter\u00e9 by byly vypo\u010d\u00edt\u00e1ny, pokud by byla aktivov\u00e1na alternativn\u00ed mo\u017enost skladov\u00e1n\u00ed v p\u0159\u00edslu\u0161n\u00e9 prodejn\u00ed zemi. Kalkul\u00e1tor FBA zohled\u0148uje jak aktu\u00e1ln\u00ed vyu\u017eit\u00ed skladu online obchodn\u00edka, tak p\u0159evod cen dopravy na EUR, kter\u00e9 mohou b\u00fdt uvedeny v jin\u00fdch m\u011bn\u00e1ch. Nap\u0159\u00edklad obchodn\u00edk v kv\u011btnu 2023 mohl dos\u00e1hnout potenci\u00e1ln\u00ed \u00faspory ve v\u00fd\u0161i<\/p>

13 200 \u20ac ro\u010dn\u011b, kdy\u017e je vyu\u017eit\u00ed sklad\u016f FBA optimalizov\u00e1no.<\/p>

Individu\u00e1ln\u00ed v\u00fdpo\u010det a p\u0159\u00edm\u00e1 doporu\u010den\u00ed<\/strong><\/h3>

Obchodn\u00edci, kte\u0159\u00ed cht\u011bj\u00ed vypo\u010d\u00edtat sv\u016fj individu\u00e1ln\u00ed potenci\u00e1l \u00faspor, si mohou vytvo\u0159it bezplatn\u00fd \u00fa\u010det<\/a> u countX a pot\u00e9 propojit sv\u016fj \u00fa\u010det prodejce Amazon s countX. Jakmile je to hotovo, countX m\u016f\u017ee ur\u010dit mo\u017en\u00e9 potenci\u00e1ly \u00faspor na z\u00e1klad\u011b zpr\u00e1vy o transakc\u00edch DPH obchodn\u00edka. V\u00fdsledek individu\u00e1ln\u00edho v\u00fdpo\u010dtu a mo\u017en\u00e1 doporu\u010den\u00ed k akci budou obchodn\u00edkovi zasl\u00e1ny e-mailem b\u011bhem n\u011bkolika hodin.<\/p>

Z\u00e1v\u011br pro online obchodn\u00edky<\/strong><\/h2>

Zvl\u00e1\u0161t\u011b v dob\u011b rostouc\u00edch cen a klesaj\u00edc\u00edch mar\u017e\u00ed v online maloobchodu je pro ka\u017ed\u00e9ho obchodn\u00edka extr\u00e9mn\u011b d\u016fle\u017eit\u00e9 neust\u00e1le optimalizovat sv\u00e9 n\u00e1klady na FBA<\/a>. To plat\u00ed zejm\u00e9na pro obchodn\u00edky, kte\u0159\u00ed ji\u017e obchoduj\u00ed mezin\u00e1rodn\u011b prost\u0159ednictv\u00edm r\u016fzn\u00fdch Amazon tr\u017ei\u0161\u0165, ale dosud podrobn\u011b nezkoumali potenci\u00e1ln\u00ed \u00faspory z vyu\u017e\u00edv\u00e1n\u00ed mezin\u00e1rodn\u00edch sklad\u016f Amazonu.<\/p>

S FBA kalkula\u010dkou dopravy od countX<\/a> m\u00e1 ka\u017ed\u00fd obchodn\u00edk nyn\u00ed snadn\u00fd a bezplatn\u00fd zp\u016fsob, jak odhalit jasn\u00e9 optimaliza\u010dn\u00ed potenci\u00e1ly v doprav\u011b na z\u00e1klad\u011b skute\u010dn\u00fdch prodej\u016f a vyu\u017e\u00edt je v budoucnu.<\/p>

\u010casto kladen\u00e9 ot\u00e1zky (FAQ)<\/h2>
Jak\u00e9 mo\u017enosti dopravy m\u00e1m jako obchodn\u00edk na Amazonu pro mezin\u00e1rodn\u00ed dopravu?<\/strong><\/strong>

M\u016f\u017eete bu\u010f zas\u00edlat p\u0159\u00edmo z N\u011bmecka mezin\u00e1rodn\u00edm kupuj\u00edc\u00edm, nebo poslat sv\u00e9 produkty do skladu Amazonu na dom\u00e1c\u00edm nebo zahrani\u010dn\u00edm trhu, odkud Amazon zaji\u0161\u0165uje doru\u010den\u00ed.<\/p> <\/div>

Jak\u00e9 jsou n\u00e1klady na dopravu mal\u00fdch bal\u00ed\u010dk\u016f na Amazonu z N\u011bmecka do It\u00e1lie ve srovn\u00e1n\u00ed s dopravou v r\u00e1mci It\u00e1lie?<\/strong><\/strong>

Zas\u00edl\u00e1n\u00ed produktu v mal\u00e9m bal\u00ed\u010dku do 900 g ze skladu Amazonu v N\u011bmecku do It\u00e1lie stoj\u00ed 8,45 \u20ac, zat\u00edmco doprava v r\u00e1mci It\u00e1lie stoj\u00ed pouze 4,97 \u20ac. To znamen\u00e1 \u00fasporu 3,48 \u20ac na jednotku produktu.<\/p> <\/div>

Jak funguje FBA kalkula\u010dka dopravy od countX?<\/strong><\/strong>

Kalkula\u010dka pou\u017e\u00edv\u00e1 m\u011bs\u00ed\u010dn\u00ed zpr\u00e1vu o transakc\u00edch DPH Amazonu a porovn\u00e1v\u00e1 skute\u010dn\u00e9 n\u00e1klady na dopravu s potenci\u00e1ln\u00edmi n\u00e1klady na alternativn\u00ed skladov\u00e1n\u00ed. Tak\u00e9 zohled\u0148uje p\u0159evod cen dopravy na EUR.<\/p> <\/div><\/div>

Zdroj obr\u00e1zku: stock.adobe.com – \u017dlut\u00e1 lo\u010f<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Program Fulfillment by Amazon (“Amazon FBA”) nab\u00edz\u00ed online prodejc\u016fm pohodln\u00fd zp\u016fsob, jak skladovat a odes\u00edlat sv\u00e9 produkty, ani\u017e by museli budovat vlastn\u00ed infrastrukturu. Produkty lze prod\u00e1vat mezin\u00e1rodn\u011b na Amazonu pouze n\u011bkolika kliknut\u00edmi. Strategick\u00fdm p\u0159esunem polo\u017eek do mezin\u00e1rodn\u00edch center pln\u011bn\u00ed Amazonu m\u016f\u017ee prodejce dos\u00e1hnout rychl\u00e9 a n\u00e1kladov\u011b efektivn\u00ed dopravy. Ale kdy d\u00e1v\u00e1 takov\u00fd “p\u0159esun” pomoc\u00ed programu<\/p>\n","protected":false},"author":3,"featured_media":31312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[915,927],"tags":[],"class_list":["post-108543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splneni-objednavek-amazonem","category-tipy-triky"],"yoast_head":"\nAmazon FBA: U\u0161et\u0159ete skute\u010dn\u00e9 pen\u00edze prost\u0159ednictv\u00edm optimalizovan\u00e9ho vyu\u017eit\u00ed skladov\u00e1n\u00ed<\/title>\n<meta name=\"description\" content=\"Vy\u010dist\u011bte sklad Amazon FBA a maximalizujte zisky. 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To znamen\u00e1 \u00fasporu 3,48 \u20ac na jednotku produktu.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/neomezene-uspory-s-amazon-fba-jak-mohou-prodejci-maximalizovat-sve-zisky-prostrednictvim-optimalizace-vyuziti-zasob\/#faq-question-1726659506031","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/neomezene-uspory-s-amazon-fba-jak-mohou-prodejci-maximalizovat-sve-zisky-prostrednictvim-optimalizace-vyuziti-zasob\/#faq-question-1726659506031","name":"Jak funguje FBA kalkula\u010dka dopravy od countX?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Kalkula\u010dka pou\u017e\u00edv\u00e1 m\u011bs\u00ed\u010dn\u00ed zpr\u00e1vu o transakc\u00edch DPH Amazonu a porovn\u00e1v\u00e1 skute\u010dn\u00e9 n\u00e1klady na dopravu s potenci\u00e1ln\u00edmi n\u00e1klady na alternativn\u00ed skladov\u00e1n\u00ed. Tak\u00e9 zohled\u0148uje p\u0159evod cen dopravy na EUR.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108543"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/31312"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}