{"id":108546,"date":"2021-04-29T10:00:00","date_gmt":"2021-04-29T10:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/proc-je-amazon-fba-take-dobry-napad-pro-prodejce-s-privatnimi-znackami\/"},"modified":"2021-04-29T10:00:00","modified_gmt":"2021-04-29T10:00:00","slug":"proc-je-amazon-fba-take-dobry-napad-pro-prodejce-s-privatnimi-znackami","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/proc-je-amazon-fba-take-dobry-napad-pro-prodejce-s-privatnimi-znackami\/","title":{"rendered":"Pro\u010d je Amazon FBA tak\u00e9 dobr\u00fd n\u00e1pad pro prodejce s priv\u00e1tn\u00edmi zna\u010dkami"},"content":{"rendered":"

Ti, kte\u0159\u00ed prod\u00e1vaj\u00ed svou vlastn\u00ed priv\u00e1tn\u00ed zna\u010dku<\/a> na Amazonu, mohou vyu\u017e\u00edt FBA<\/a> stejn\u011b efektivn\u011b jako poskytovatel\u00e9 zna\u010dkov\u00e9ho zbo\u017e\u00ed. I kdy\u017e v tomto p\u0159\u00edpad\u011b zv\u00fd\u0161en\u00e1 \u0161ance na v\u00fdhru Buy Box nen\u00ed l\u00e1kadlem, FBA p\u0159edstavuje dokonal\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek a spokojen\u00ed z\u00e1kazn\u00edci se vracej\u00ed. Krom\u011b toho je na v\u00e1s p\u0159evedeno mnoho pr\u00e1ce \u2013 logistika kl\u00ed\u010dov\u00fdch slov.<\/p>

Zde se dozv\u00edte, jak m\u016f\u017ee Amazon FBA podpo\u0159it va\u0161e podnik\u00e1n\u00ed s priv\u00e1tn\u00edmi zna\u010dkami <\/strong>. Nejprve se pod\u00edvejme znovu na to, co FBA je a jak funguje.<\/p>

Co je Fulfillment By Amazon (FBA)?<\/h2>

V posledn\u00edch desetilet\u00edch se online gigantovi poda\u0159ilo zdokonalit sv\u00e9 procesy pln\u011bn\u00ed. Jeho zku\u0161enosti a v neposledn\u00ed \u0159ad\u011b technick\u00e9 vybaven\u00ed umo\u017e\u0148uj\u00ed zpracov\u00e1n\u00ed z\u00e1silek v rekordn\u00edm \u010dase. Ale z\u00e1kaznick\u00fd kontakt a spr\u00e1va vratek jsou tak\u00e9 pokryty pomoc\u00ed FBA.<\/p>

Aby mohli vyu\u017e\u00edvat Amazon FBA <\/strong>, prodejci pos\u00edlaj\u00ed sv\u00e9 zbo\u017e\u00ed do jednoho z logistick\u00fdch center tohoto e-commerce giganta. Odtud Amazon p\u0159evezme a nejprve zbo\u017e\u00ed skladuje. Kdy\u017e si z\u00e1kazn\u00edk objedn\u00e1 odpov\u00eddaj\u00edc\u00ed produkt, je vybr\u00e1n, zabalen a odesl\u00e1n. Velk\u00e1 \u010d\u00e1st tohoto procesu je automatizov\u00e1na a v mnoha logistick\u00fdch centrech m\u016f\u017eete vid\u011bt roboty p\u0159i pr\u00e1ci.<\/p>

Ale slu\u017eba FBA nekon\u010d\u00ed pouze u dopravy. Pokud nastanou probl\u00e9my s dod\u00e1vkou nebo jsou z\u00e1kazn\u00edci nespokojeni s p\u0159ijat\u00fdmi produkty, p\u0159epravn\u00ed gigant tak\u00e9 p\u0159eb\u00edr\u00e1 tyto procesy. Spr\u00e1va vratek a z\u00e1kaznick\u00fd servis spl\u0148uj\u00ed vysok\u00e9 standardy t\u00fdkaj\u00edc\u00ed se spokojenosti z\u00e1kazn\u00edk\u016f.<\/p>

Na Amazonu jsou z\u00e1kazn\u00edci v\u017edy v centru pozornosti. V\u0161echna rozhodnut\u00ed a procesy by m\u011bly b\u00fdt \u010din\u011bny v jejich z\u00e1jmu. Tak\u017ee program Amazon FBA m\u016f\u017ee tak\u00e9 pomoci prodejc\u016fm s priv\u00e1tn\u00edmi zna\u010dkami. Proto\u017ee celkov\u011b dokonal\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek zanech\u00e1v\u00e1 u kupuj\u00edc\u00edch dobr\u00fd, spokojen\u00fd pocit, co\u017e je \u010din\u00ed pravd\u011bpodobn\u011bj\u0161\u00edmi, \u017ee si od t\u011bchto prodejc\u016f znovu zakoup\u00ed.<\/p>

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Co je priv\u00e1tn\u00ed zna\u010dka?<\/h2>

Prodejci, kte\u0159\u00ed necht\u011bj\u00ed prod\u00e1vat zna\u010dkov\u00e9 zbo\u017e\u00ed<\/a>, nap\u0159\u00edklad proto\u017ee se cht\u011bj\u00ed vyhnout konkurenci o Buy Box, si mohou zalo\u017eit vlastn\u00ed zna\u010dku a vybudovat takzvanou priv\u00e1tn\u00ed zna\u010dku. Pro tento obchodn\u00ed model si mohou prodejci zakoupit produkty a nechat je potisknout svou vlastn\u00ed etiketou.<\/p>

To umo\u017e\u0148uje prodejc\u016fm s priv\u00e1tn\u00edmi zna\u010dkami vybudovat si vlastn\u00ed zna\u010dkovou p\u0159\u00edtomnost a tak\u00e9 navrhnout svou vlastn\u00ed str\u00e1nku s podrobnostmi o produktu. Konkurence o Buy Box je eliminov\u00e1na, proto\u017ee jsou jednodu\u0161e jedin\u00fdmi prodejci produktu. Nicm\u00e9n\u011b konkurence existuje ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Nap\u0159\u00edklad pokud z\u00e1kazn\u00edci hledaj\u00ed kryt na telefon, obdr\u017e\u00ed ohromuj\u00edc\u00edch “v\u00edce ne\u017e 50 000 v\u00fdsledk\u016f.”<\/p>

Krom\u011b toho jsou mo\u017en\u00e9 vy\u0161\u0161\u00ed zisky p\u0159i prodeji vlastn\u00ed zna\u010dky ve srovn\u00e1n\u00ed s prodejem zna\u010dkov\u00e9ho zbo\u017e\u00ed. Dal\u0161\u00ed v\u00fdhody a nev\u00fdhody priv\u00e1tn\u00edch zna\u010dek naleznete v na\u0161em blogov\u00e9m p\u0159\u00edsp\u011bvku: Priv\u00e1tn\u00ed zna\u010dka na Amazonu \u2013 podnikatelsk\u00fd n\u00e1pad v roce 2020 nebo star\u00e9 zpr\u00e1vy?<\/a><\/p>

Jak mohou prodejci s priv\u00e1tn\u00edmi zna\u010dkami<\/strong> t\u011b\u017eit z FBA<\/strong>? <\/h2>
\"Amazon<\/figure><\/div>

V\u00fdhody FBA spo\u010d\u00edvaj\u00ed p\u0159edev\u0161\u00edm v tom, \u017ee prodejc\u016fm je od\u0148ato mnoho pr\u00e1ce. Koneckonc\u016f, nejen\u017ee je eliminov\u00e1na velk\u00e1 \u010d\u00e1st logistiky, ale tak\u00e9 pr\u00e1ce v z\u00e1kaznick\u00e9m servisu.<\/p>

Pro priv\u00e1tn\u00ed zna\u010den\u00ed znamen\u00e1 Amazon FBA, \u017ee prodejci maj\u00ed v\u00edce \u010dasu investovat do rozvoje sv\u00e9 vlastn\u00ed zna\u010dky. Koneckonc\u016f, d\u016fle\u017eitost zna\u010dkov\u00e1n\u00ed a marketingu zde hraje v\u00fdznamnou roli. M\u00edt zna\u010dku je hezk\u00e9, ale pokud ji nikdo nezn\u00e1 (nebo se nem\u016f\u017ee sezn\u00e1mit), tato cesta nen\u00ed ziskov\u00e1.<\/p>

Krom\u011b \u00falevy od pr\u00e1ce jsou tak\u00e9 eliminov\u00e1ny n\u00e1klady na vlastn\u00ed skladov\u00e1n\u00ed a potenci\u00e1ln\u00ed zam\u011bstnance. Proto\u017ee nad ur\u010ditou velikost u\u017e gar\u00e1\u017e jednodu\u0161e nesta\u010d\u00ed. Zde je dobr\u00e1 spr\u00e1va z\u00e1sob nezbytn\u00e1, proto\u017ee je p\u0159\u00edli\u0161 snadn\u00e9 ztratit p\u0159ehled o tom, kter\u00fd p\u0159edm\u011bt je ulo\u017een kde a jak\u00e9 jsou p\u0159\u00edslu\u0161n\u00e9 \u00farovn\u011b z\u00e1sob.<\/p>

Podnik\u00e1n\u00ed Amazon FBA pro prodejce s priv\u00e1tn\u00edmi zna\u010dkami tak\u00e9 zaru\u010duje nejrychlej\u0161\u00ed dopravu. Mnoho z\u00e1kazn\u00edk\u016f na Amazonu o\u010dek\u00e1v\u00e1 doru\u010den\u00ed ve stejn\u00fd nebo n\u00e1sleduj\u00edc\u00ed den \u2013 a mnoho prodejc\u016f to tak\u00e9 nab\u00edz\u00ed. Pokud maj\u00ed z\u00e1kazn\u00edci na v\u00fdb\u011br mezi dv\u011bma podobn\u00fdmi produkty, kter\u00e9 se jim l\u00edb\u00ed stejn\u011b, ale jeden je doru\u010den z\u00edtra a druh\u00fd p\u0159\u00ed\u0161t\u00ed t\u00fdden, kter\u00fd z nich pravd\u011bpodobn\u011b zakoup\u00ed?<\/p>

Amazon FBA tak\u00e9 pom\u00e1h\u00e1 s priv\u00e1tn\u00edm zna\u010den\u00edm prost\u0159ednictv\u00edm extr\u00e9mn\u011b vysok\u00fdch standard\u016f v z\u00e1kaznick\u00e9m servisu. Jak ji\u017e bylo zm\u00edn\u011bno, z\u00e1kazn\u00edci jsou na Amazonu na prvn\u00edm m\u00edst\u011b. V\u0161echny procesy jsou navr\u017eeny v jejich z\u00e1jmu. To plat\u00ed zejm\u00e9na pro z\u00e1kaznick\u00fd servis. Online gigant m\u00e1 velk\u00fd, vy\u0161kolen\u00fd t\u00fdm, kter\u00fd je v\u017edy p\u0159\u00e1telsk\u00fd, orientovan\u00fd na \u0159e\u0161en\u00ed a snadno dostupn\u00fd.<\/p>

To p\u0159irozen\u011b vede k vysok\u00e9 spokojenosti z\u00e1kazn\u00edk\u016f a vysok\u00e9 pravd\u011bpodobnosti, \u017ee tito z\u00e1kazn\u00edci znovu nakoup\u00ed na Amazonu a tedy i u v\u00e1s. Ve skute\u010dnosti m\u016f\u017ee dobr\u00e1 spr\u00e1va vratek dokonce v\u00e9st k zv\u00fd\u0161en\u00e9 loajalit\u011b z\u00e1kazn\u00edk\u016f, proto\u017ee buduje d\u016fv\u011bru ve spole\u010dnost.<\/p>\t\t

\n\n\t\t
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\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru – s SELLERLOGIC.\t\t<\/div>\n\t\t
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\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\tZa\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

Jak prodejci s priv\u00e1tn\u00edmi zna\u010dkami<\/strong> dokonale vyu\u017e\u00edvaj\u00ed FBA<\/strong> <\/h2>

Nic nen\u00ed zdarma \u2013 v\u010detn\u011b slu\u017eby Amazon FBA. (Prodejci s priv\u00e1tn\u00edmi zna\u010dkami) by m\u011bli pe\u010dliv\u011b zv\u00e1\u017eit n\u00e1klady<\/a>.<\/p>

Poplatky za tuto slu\u017ebu se odv\u00edjej\u00ed od velikosti a hmotnosti produktu. \u010c\u00edm v\u011bt\u0161\u00ed a t\u011b\u017e\u0161\u00ed zbo\u017e\u00ed, t\u00edm vy\u0161\u0161\u00ed jsou poplatky FBA. Proto program nen\u00ed stejn\u011b vhodn\u00fd pro ka\u017ed\u00fd typ zbo\u017e\u00ed. Produkty, kter\u00e9 jsou obzvl\u00e1\u0161\u0165 citliv\u00e9 a k\u0159ehk\u00e9, jsou tak\u00e9 m\u00e9n\u011b vhodn\u00e9 pro Amazon FBA. (Prodejci s priv\u00e1tn\u00edmi zna\u010dkami) by m\u011bli zv\u00e1\u017eit, zda po\u017eadavky jejich produktu dob\u0159e odpov\u00eddaj\u00ed t\u00e9to slu\u017eb\u011b.<\/p>

I Amazon nen\u00ed dokonal\u00fd a v r\u00e1mci FBA mohou nastat chyby. Zbo\u017e\u00ed m\u016f\u017ee zmizet ve skladu nebo b\u00fdt po\u0161kozeno. M\u016f\u017ee se tak\u00e9 st\u00e1t, \u017ee Amazon vr\u00e1t\u00ed z\u00e1kazn\u00edk\u016fm pen\u00edze za zbo\u017e\u00ed, ale vr\u00e1cen\u00ed nikdy nedoraz\u00ed na va\u0161i adresu. Dobrou zpr\u00e1vou je, \u017ee m\u016f\u017eete b\u00fdt za tyto chyby od\u0161kodn\u011bni. Dost\u00e1v\u00e1te FBA zpr\u00e1vy, kter\u00e9 je t\u0159eba proch\u00e1zet kv\u016fli chyb\u00e1m. Alternativn\u011b m\u016f\u017eete pou\u017e\u00edt n\u00e1stroj na od\u0161kodn\u011bn\u00ed pro Amazon FBA. Ten odn\u00edm\u00e1 obrovsk\u00e9 mno\u017estv\u00ed pr\u00e1ce (prodejc\u016fm s priv\u00e1tn\u00edmi zna\u010dkami). Lost & Found automaticky a na pozad\u00ed analyzuje va\u0161e zpr\u00e1vy a\u017e za 18 m\u011bs\u00edc\u016f zp\u011btn\u011b a ukazuje n\u00e1roky na od\u0161kodn\u011bn\u00ed. Krom\u011b toho p\u0159ipravuje dopis pro Amazon, tak\u017ee u\u017eivatel\u00e9 jej pouze mus\u00ed zkop\u00edrovat a vlo\u017eit do Seller Central a odeslat.<\/p>

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M\u00e1 Amazon FBA tak\u00e9 nev\u00fdhody pro prodejce s priv\u00e1tn\u00edmi zna\u010dkami?<\/h2>

D\u016fle\u017eitou sou\u010d\u00e1st\u00ed priv\u00e1tn\u00edho zna\u010den\u00ed je vytv\u00e1\u0159en\u00ed loajality z\u00e1kazn\u00edk\u016f. Nicm\u00e9n\u011b pou\u017e\u00edv\u00e1n\u00ed Amazon FBA neumo\u017e\u0148uje prodejc\u016fm s priv\u00e1tn\u00edmi zna\u010dkami–<\/strong> kontaktovat z\u00e1kazn\u00edky. Jak\u00e1koliv komunikace je odpov\u011bdnost\u00ed online giganta a zahrnut\u00ed let\u00e1k\u016f, slevov\u00fdch kup\u00f3n\u016f nebo podobn\u00fdch polo\u017eek nen\u00ed mo\u017en\u00e9.<\/p>

Nicm\u00e9n\u011b Amazon nab\u00edz\u00ed majitel\u016fm zna\u010dek n\u011bkter\u00e9 vzru\u0161uj\u00edc\u00ed marketingov\u00e9 p\u0159\u00edle\u017eitosti: od c\u00edlen\u00fdch sponzorovan\u00fdch reklam po vlastn\u00ed obchod zna\u010dky<\/a>. P\u0159edpokladem pro to je, \u017ee zna\u010dka je registrov\u00e1na v Amazon Brand Registry. To v\u00e1m umo\u017e\u0148uje nep\u0159\u00edmo se spojit se sv\u00fdmi z\u00e1kazn\u00edky. Navrhn\u011bte si vlastn\u00ed obchod zna\u010dky podle sv\u00fdch p\u0159\u00e1n\u00ed, vypr\u00e1v\u011bjte sv\u016fj p\u0159\u00edb\u011bh a p\u0159edve\u010fte sv\u00e9 jedine\u010dn\u00e9 prodejn\u00ed body. M\u016f\u017eete tam tak\u00e9 nab\u00edzet speci\u00e1ln\u00ed akce a kup\u00f3ny.<\/p>

M\u016f\u017eete tak\u00e9 oslovit sv\u00e9 z\u00e1kazn\u00edky pomoc\u00ed sponzorovan\u00fdch reklam nebo zna\u010dek<\/a> a upozornit na p\u0159idanou hodnotu va\u0161\u00ed zna\u010dky nebo produkt\u016f.<\/p>

Ale snad nejd\u016fle\u017eit\u011bj\u0161\u00edm bodem je, \u017ee s Amazon FBA m\u016f\u017eete nab\u00eddnout dokonal\u00fd z\u00e1kaznick\u00fd servis. Jak ji\u017e bylo pops\u00e1no, program v\u00e1m pom\u00e1h\u00e1 t\u00edm, \u017ee dod\u00e1v\u00e1 zbo\u017e\u00ed va\u0161im z\u00e1kazn\u00edk\u016fm v rekordn\u00edm \u010dase a zaji\u0161\u0165uje, \u017ee v\u0161e prob\u00edh\u00e1 hladce s vr\u00e1cen\u00edm d\u00edky vy\u0161kolen\u00e9mu person\u00e1lu Amazonu.<\/p>

Z\u00e1v\u011br<\/h2>
\"Priv\u00e1tn\u00ed<\/figure><\/div>

Program Amazon FBA m\u016f\u017ee tak\u00e9 podporovat prodejce s priv\u00e1tn\u00edmi zna\u010dkami–<\/strong>, proto\u017ee p\u0159eb\u00edr\u00e1 obrovsk\u00e9 mno\u017estv\u00ed pr\u00e1ce. D\u00edky zdokonalen\u00fdm proces\u016fm v logistick\u00fdch centrech online giganta a \u0161pi\u010dkov\u00e9mu z\u00e1kaznick\u00e9mu servisu je z\u00e1kaznick\u00e1 cesta dokonal\u00e1 a z\u00e1kazn\u00edci r\u00e1di nakupuj\u00ed znovu. Tato pozitivn\u00ed zku\u0161enost se p\u0159en\u00e1\u0161\u00ed na priv\u00e1tn\u00ed zna\u010dku a nakupuj\u00edc\u00ed spojuj\u00ed pozitivn\u00ed pocit se zna\u010dkou. To zase podporuje pozitivn\u00ed recenze, doporu\u010den\u00ed a opakovan\u00e9 n\u00e1kupy.<\/p>

Samoz\u0159ejm\u011b, m\u016f\u017eete tak\u00e9 zvl\u00e1dnout sv\u00e9 pln\u011bn\u00ed sami a b\u00fdt \u00fasp\u011b\u0161n\u00ed, ale m\u011bli byste zajistit, \u017ee spln\u00edte standardy stanoven\u00e9 Amazonem. To znamen\u00e1, \u017ee zbo\u017e\u00ed by m\u011blo dorazit k z\u00e1kazn\u00edk\u016fm do jednoho a\u017e dvou dn\u016f (v z\u00e1vislosti na kategorii, mo\u017en\u00e1 o n\u011bco d\u00e9le) a \u017ee z\u00e1kaznick\u00e1 podpora funguje bezchybn\u011b.<\/p>

Ale ne ka\u017ed\u00fd produkt je stejn\u011b vhodn\u00fd pro Amazon FBA. Prodejci s priv\u00e1tn\u00edmi zna\u010dkami by m\u011bli zv\u00e1\u017eit n\u00e1klady na tuto slu\u017ebu oproti v\u00fdhod\u00e1m. Pokud je zbo\u017e\u00ed obzvl\u00e1\u0161\u0165 t\u011b\u017ek\u00e9 nebo objemn\u00e9, nebo pokud kladete velk\u00fd d\u016fraz na zahrnut\u00ed let\u00e1k\u016f do z\u00e1silek, m\u016f\u017ee b\u00fdt lep\u0161\u00ed zvl\u00e1dnout logistiku a z\u00e1kaznick\u00fd servis sami.<\/p>

Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9\u00a0VectorMine<\/a> \u2013 stock.adobe.com \/ \u00a9iiierlok_xolms<\/a> \u2013 stock.adobe.com \/ \u00a9\u00a0Trueffelpix<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Ti, kte\u0159\u00ed prod\u00e1vaj\u00ed svou vlastn\u00ed priv\u00e1tn\u00ed zna\u010dku na Amazonu, mohou vyu\u017e\u00edt FBA stejn\u011b efektivn\u011b jako poskytovatel\u00e9 zna\u010dkov\u00e9ho zbo\u017e\u00ed. I kdy\u017e v tomto p\u0159\u00edpad\u011b zv\u00fd\u0161en\u00e1 \u0161ance na v\u00fdhru Buy Box nen\u00ed l\u00e1kadlem, FBA p\u0159edstavuje dokonal\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek a spokojen\u00ed z\u00e1kazn\u00edci se vracej\u00ed. Krom\u011b toho je na v\u00e1s p\u0159evedeno mnoho pr\u00e1ce \u2013 logistika kl\u00ed\u010dov\u00fdch slov. Zde se<\/p>\n","protected":false},"author":5,"featured_media":9764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921,915,927],"tags":[],"class_list":["post-108546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu","category-splneni-objednavek-amazonem","category-tipy-triky"],"yoast_head":"\nAmazon FBA jako soukrom\u00e1 zna\u010dka: Je to rozumn\u00e9?<\/title>\n<meta name=\"description\" content=\"Amazon FBA pro soukromou zna\u010dku: Nau\u010dte se zde, co mus\u00ed prodejci zv\u00e1\u017eit a jak z\u00edskat v\u00edce z\u00e1kazn\u00edk\u016f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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