{"id":108552,"date":"2019-10-21T10:13:00","date_gmt":"2019-10-21T10:13:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/"},"modified":"2019-10-21T10:13:00","modified_gmt":"2019-10-21T10:13:00","slug":"amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/","title":{"rendered":"Amazon FBA je vhodn\u00fd pro prodejce, kte\u0159\u00ed cht\u011bj\u00ed zjednodu\u0161it proces pln\u011bn\u00ed objedn\u00e1vek a zam\u011b\u0159it se na r\u016fst sv\u00e9ho podnik\u00e1n\u00ed."},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-572782-identifier\">Amazon je nevyhnuteln\u00fdm hr\u00e1\u010dem v online maloobchodu. A tak nen\u00ed divu, \u017ee ka\u017edoro\u010dn\u011b vznikaj\u00ed tis\u00edce nov\u00fdch profil\u016f prodejc\u016f. Zah\u00e1jen\u00ed podnik\u00e1n\u00ed v oblasti e-commerce a vybudov\u00e1n\u00ed ziskov\u00e9 spole\u010dnosti na Amazonu v\u0161ak nen\u00ed proch\u00e1zka r\u016f\u017eov\u00fdm sadem. Zvl\u00e1\u0161tn\u00ed v\u00fdzvou je logistika. Ti, kte\u0159\u00ed prod\u00e1vaj\u00ed zbo\u017e\u00ed, obvykle mus\u00ed nejen vyr\u00e1b\u011bt, ale tak\u00e9 skladovat, balit a odes\u00edlat. To m\u016f\u017ee zpo\u010d\u00e1tku fungovat z vlastn\u00ed gar\u00e1\u017ee, ale jak se zvy\u0161uj\u00ed po\u010dty objedn\u00e1vek, tento model rychle naraz\u00ed na sv\u00e9 limity. Proto je slu\u017eba &#8220;Fulfillment by Amazon&#8221;, zn\u00e1m\u00e1 tak\u00e9 jako &#8220;Fulfilled by Amazon&#8221; nebo jednodu\u0161e &#8220;FBA&#8221;, v\u00edtanou pomoc\u00ed, zejm\u00e9na pro nov\u00e1\u010dky v podnik\u00e1n\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-313068-identifier\">Ale i zku\u0161en\u00ed prodejci na Amazonu t\u011b\u017e\u00ed z <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-mezi-eu-a-uk-tady-je-co-mohou-prodejci-delat\/\">Amazon FBA<\/a>. Velk\u00e9 mno\u017estv\u00ed prodejc\u016f na trhu sleduje multikan\u00e1lovou strategii a vyu\u017e\u00edv\u00e1 jak Fulfilled by Amazon, tak sv\u00e9 vlastn\u00ed logistick\u00e9 struktury. To proto, \u017ee online gigant optimalizoval procesy dopravy a t\u00edm nab\u00edz\u00ed t\u00e9m\u011b\u0159 dokonal\u00e9 \u0159e\u0161en\u00ed pro online maloobchodn\u00edky. Pokud tak\u00e9 chcete minimalizovat \u00fasil\u00ed spojen\u00e9 s odes\u00edl\u00e1n\u00edm va\u0161ich polo\u017eek a zva\u017eujete za\u010d\u00edt s Amazon FBA, r\u00e1di v\u00e1m v na\u0161em \u010dl\u00e1nku poskytneme u\u017eite\u010dn\u00e9 informace.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-291988-identifier\">Co je Amazon FBA a jak to funguje?<\/h2><p class=\"theme-wp-block gb-responsive-59426-identifier\">Norm\u00e1ln\u011b jste jako prodejce zodpov\u011bdn\u00ed za sv\u00e9 zbo\u017e\u00ed a mus\u00edte se sami postarat o v\u0161echny \u00fakoly spojen\u00e9 se skladov\u00e1n\u00edm a odes\u00edl\u00e1n\u00edm. S programem FBA Amazon vych\u00e1z\u00ed prodejc\u016fm vst\u0159\u00edc t\u00edm, \u017ee zcela zaji\u0161\u0165uje skladov\u00e1n\u00ed produkt\u016f, stejn\u011b jako proces objedn\u00e1v\u00e1n\u00ed a odes\u00edl\u00e1n\u00ed. Jako prodejce mus\u00edte pouze poslat sv\u00e9 zbo\u017e\u00ed do logistick\u00e9ho centra Amazonu a ji\u017e se nemus\u00edte starat o logistiku skladov\u00e1n\u00ed a odes\u00edl\u00e1n\u00ed. Od nyn\u011bj\u0161ka bude Amazon balit a odes\u00edlat za v\u00e1s. Mus\u00edte jen zajistit, aby byl invent\u00e1\u0159 v\u017edy dostate\u010dn\u011b z\u00e1soben.<\/p><p class=\"theme-wp-block gb-responsive-444380-identifier\">Slu\u017eebn\u00ed portfolio programu &#8220;Fulfilled by Amazon&#8221; zahrnuje n\u00e1sleduj\u00edc\u00ed body:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-141694-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-911475-identifier\">Skladov\u00e1n\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-686380-identifier\">P\u0159\u00edprava a balen\u00ed zbo\u017e\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-548497-identifier\">Odes\u00edl\u00e1n\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-409336-identifier\">Z\u00e1kaznick\u00fd servis<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-402517-identifier\">Zpracov\u00e1n\u00ed vratek<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-756284-identifier\">Krom\u011b toho va\u0161e polo\u017eky z\u00edsk\u00e1vaj\u00ed status Prime a tak\u00e9 odznak &#8220;Fulfilled by Amazon&#8221;, na kter\u00fd mnoho z\u00e1kazn\u00edk\u016f p\u0159i v\u00fdb\u011bru produkt\u016f db\u00e1, proto\u017ee oce\u0148uj\u00ed rychl\u00e9 dod\u00e1n\u00ed a vynikaj\u00edc\u00ed z\u00e1kaznick\u00fd servis.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><p class=\"theme-wp-block gb-responsive-11820-identifier\">Dal\u0161\u00ed v\u00fdhodou Fulfilled by Amazon je snadn\u00e1 internacionalizace, proto\u017ee profesion\u00e1ln\u00ed online maloobchod ji\u017e dlouho funguje nap\u0159\u00ed\u010d Evropou nebo dokonce glob\u00e1ln\u011b. Zejm\u00e9na v evropsk\u00e9m hospod\u00e1\u0159sk\u00e9m prostoru je relativn\u011b snadn\u00e9 prod\u00e1vat na r\u016fzn\u00fdch trz\u00edch Amazonu sou\u010dasn\u011b. S programem Pan-EU, kter\u00fd je k dispozici pro prodejce FBA, se Amazon postar\u00e1 o distribuci zbo\u017e\u00ed po Evrop\u011b a rychl\u00e9 dod\u00e1n\u00ed. Zbo\u017e\u00ed je bl\u00edzko z\u00e1kazn\u00edkovi a m\u016f\u017ee b\u00fdt rychle doru\u010deno. <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/preshranicni-e-commerce-s-amazonem-jak-uspet-v-mezinarodnim-prodeji\/\">Zde najdete v\u00edce informac\u00ed o internacionalizaci s Amazonem<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-252651-identifier\">Jak\u00e9 alternativy existuj\u00ed k Fulfilled by Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-201677-identifier\">Amazon FBA bezpochyby nab\u00edz\u00ed mnoho v\u00fdhod. Ale jak\u00e9 alternativy maj\u00ed prodejci na Amazonu?<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-761546-identifier\">Fulfillment by Merchant<\/h4><p class=\"theme-wp-block gb-responsive-322516-identifier\">Protikladem k Fulfilled by Amazon je FBM \u2013 &#8220;Fulfillment by Merchant&#8221;, co\u017e se p\u0159ekl\u00e1d\u00e1 jako &#8220;Odes\u00edl\u00e1n\u00ed prodejcem&#8221;. Online prodejce s\u00e1m bal\u00ed a odes\u00edl\u00e1 zbo\u017e\u00ed, spravuje invent\u00e1\u0159 a \u010din\u00ed v\u0161echna rozhodnut\u00ed t\u00fdkaj\u00edc\u00ed se spr\u00e1vy vratek a z\u00e1kaznick\u00e9ho servisu.<\/p><p class=\"theme-wp-block gb-responsive-815253-identifier\">Fulfillment by Merchant je velmi vhodn\u00fd pro objemn\u00e9 zbo\u017e\u00ed nebo polo\u017eky, kter\u00e9 se neprod\u00e1vaj\u00ed dlouho a proto je pot\u0159eba je skladovat del\u0161\u00ed dobu, jako jsou niche produkty nebo unik\u00e1tn\u00ed polo\u017eky. Jinak by tyto polo\u017eky v r\u00e1mci slu\u017eby &#8220;Fulfilled by Amazon&#8221; zp\u016fsobily vysok\u00e9 n\u00e1klady na skladov\u00e1n\u00ed. Krom\u011b toho se prodejce m\u016f\u017ee v\u00edce zam\u011b\u0159it na udr\u017een\u00ed z\u00e1kazn\u00edk\u016f a marketing t\u00edm, \u017ee udr\u017euje p\u0159\u00edm\u00fd kontakt se z\u00e1kazn\u00edky.<\/p><p class=\"theme-wp-block gb-responsive-68100-identifier\">Nicm\u00e9n\u011b, pokud je produkt prod\u00e1v\u00e1n v\u00edce prodejci, jako prodejce FBM m\u00e1te n\u011bkter\u00e9 nev\u00fdhody ve srovn\u00e1n\u00ed s prodejci FBA. Amazon byl v\u017edy podez\u0159\u00edv\u00e1n, \u017ee up\u0159ednost\u0148uje produkty FBA v boji o <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/infografika-toto-jsou-13-kroku-k-ziskani-buy-box-na-amazonu\/\">Buy Box<\/a> \u2013 \u010dasto bez ohledu na cenu. Krom\u011b toho prodejce FBM nem\u016f\u017ee sout\u011b\u017eit o pozornost Prime kupuj\u00edc\u00edch s Prime bannerem. Tato c\u00edlov\u00e1 skupina je na Amazonu nejmajetn\u011bj\u0161\u00ed a pravd\u011bpodobn\u011b zahrnuje v\u00edce ne\u017e 200 milion\u016f kupuj\u00edc\u00edch Amazonu \u2013 <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/onlinehaendler-amazon-hat-mehr-als-200-millionen-prime-kunden\/27099668.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">jak tento miln\u00edk Amazon ji\u017e dos\u00e1hl v roce 2021<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-364595-identifier\">Prime by Seller<\/h4><p class=\"theme-wp-block gb-responsive-364871-identifier\">Od roku 2016 existuje program &#8220;Prime by Seller&#8221;. Ten umo\u017e\u0148uje prodejc\u016fm, kte\u0159\u00ed maj\u00ed vlastn\u00ed sklady a sami zaji\u0161\u0165uj\u00ed dopravu, z\u00edskat \u0161t\u00edtek Prime<\/p><p class=\"theme-wp-block gb-responsive-661608-identifier\">Aby se z\u00fa\u010dastnil programu &#8220;Prime by Seller&#8221;, mus\u00ed prodejce prok\u00e1zat vynikaj\u00edc\u00ed v\u00fdkon jako prodejce na Amazonu. M\u00edra v\u010dasn\u00e9ho odesl\u00e1n\u00ed mus\u00ed b\u00fdt alespo\u0148 99 % a m\u00edra zru\u0161en\u00ed mus\u00ed b\u00fdt pod jedn\u00edm procentem. S logem Prime se prodejce zavazuje nab\u00edzet dopravu zbo\u017e\u00ed v r\u00e1mci N\u011bmecka do 24 hodin a do Rakouska do 48 hodin bez dal\u0161\u00edch n\u00e1klad\u016f pro z\u00e1kazn\u00edky Prime. Amazon poskytuje prodejci p\u0159epravn\u00ed \u0161t\u00edtky.<\/p><p class=\"theme-wp-block gb-responsive-638556-identifier\">Zvl\u00e1\u0161\u0165 pozoruhodn\u00e9: Amazon ur\u010duje poskytovatele p\u0159epravn\u00edch slu\u017eeb, co\u017e m\u016f\u017ee zv\u00fd\u0161it skute\u010dn\u00e9 n\u00e1klady na dopravu. Sklady mus\u00ed b\u00fdt um\u00edst\u011bny v N\u011bmecku, aby si vybran\u00ed poskytovatel\u00e9 Amazonu mohli vyzvednout a doru\u010dit z\u00e1silky ze sklad\u016f. Amazon se star\u00e1 o z\u00e1kaznick\u00fd servis a t\u00edm tak\u00e9 rozhoduje o vr\u00e1cen\u00ed zbo\u017e\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-21364-identifier\">Hezk\u00fd bal\u00ed\u010dek, kter\u00fd mus\u00ed prodejce n\u00e9st. Z\u00e1rove\u0148 n\u00e1klady na p\u0159epravn\u00ed procesy (obalov\u00e9 materi\u00e1ly, pracovn\u00ed s\u00edla, n\u00e1klady na skladov\u00e1n\u00ed atd.) le\u017e\u00ed na jejich vlastn\u00edch bedrech<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-37087-identifier\" id=\"nachteile-und-schwachen-von-fulfillment-by-amazon\">Nev\u00fdhody a slabiny Fulfilled by Amazon<\/h2><div class=\"wp-block-image gb-responsive-153757-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg\" alt=\"S Fulfilled by Amazon je expanze do st\u0159edn\u00ed Evropy nebo dokonce do USA relativn\u011b snadn\u00e1.\" class=\"wp-image-65757\" title=\"190904-Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fails\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-260882-identifier\">Jak je vid\u011bt z p\u0159edchoz\u00edho seznamu, v\u00fdhody Fulfillment by Amazon jsou jasn\u00e9: v\u0161echny jednotliv\u00e9 segmenty pln\u011bn\u00ed jsou zcela zaji\u0161t\u011bny Amazonem. To umo\u017e\u0148uje prodejc\u016fm na trhu pln\u011b se soust\u0159edit na sv\u00e9 podnik\u00e1n\u00ed a outsourcovat nejv\u00edce \u010dasov\u011b n\u00e1ro\u010dn\u00e9 procesy Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-729681-identifier\">Ale nikdo nen\u00ed dokonal\u00fd, ani Fulfilled by Amazon.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-743606-identifier\">N\u00e1klady a poplatky za Fulfilled by Amazon<\/h4><p class=\"theme-wp-block gb-responsive-595963-identifier\">Samoz\u0159ejm\u011b, takov\u00e1 komplexn\u00ed slu\u017eba nen\u00ed zdarma. Skladov\u00e1n\u00ed, doprava, spr\u00e1va vratek a z\u00e1kaznick\u00fd servis jsou vynikaj\u00edc\u00ed a proto maj\u00ed svou cenu. To ur\u010dit\u011b nen\u00ed nev\u00fdhoda, ale nutnost. Na co by si prodejci m\u011bli d\u00e1vat pozor, jsou dal\u0161\u00ed smluvn\u00ed podm\u00ednky. Nap\u0159\u00edklad polo\u017eky, kter\u00e9 byly ve skladu Amazonu d\u00e9le ne\u017e 365 dn\u00ed, podl\u00e9haj\u00ed poplatku za dlouhodob\u00e9 skladov\u00e1n\u00ed. Prodejci se tomu v\u0161ak mohou snadno vyhnout zah\u00e1jen\u00edm automatick\u00e9ho odstran\u011bn\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-630777-identifier\">Dal\u0161\u00ed p\u0159ek\u00e1\u017ekou jsou p\u0159\u00edsn\u00e9 p\u0159edpisy t\u00fdkaj\u00edc\u00ed se toho, jak mus\u00ed b\u00fdt bal\u00edky a palety zabaleny pro dod\u00e1n\u00ed do skladu a jak\u00e9 pokyny mus\u00ed b\u00fdt obecn\u011b dodr\u017eov\u00e1ny. Proto je velmi d\u016fle\u017eit\u00e9 pe\u010dliv\u011b se pod\u00edvat na Podm\u00ednky objedn\u00e1vky.<\/p><p class=\"theme-wp-block gb-responsive-229341-identifier\">Zde naleznete podrobn\u00e9 informace o n\u00e1kladech na Amazon FBA: <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/naklady-na-amazon-fba-vsechny-poplatky-za-rok-2025-na-jednom-miste\/\">Tyto poplatky za prodej a dopravu prost\u0159ednictv\u00edm Amazonu na v\u00e1s \u010dekaj\u00ed<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-247140-identifier\">Skladov\u00e1n\u00ed zbo\u017e\u00ed v zahrani\u010d\u00ed<\/h4><p class=\"theme-wp-block gb-responsive-537025-identifier\">Po odesl\u00e1n\u00ed zbo\u017e\u00ed do Amazonu rozhoduje Amazon s\u00e1m, ve kter\u00e9m logistick\u00e9m centru bude zbo\u017e\u00ed ulo\u017eeno. To znamen\u00e1, \u017ee polo\u017eky mohou b\u00fdt tak\u00e9 ulo\u017eeny ve skladech v Polsku a \u010cesk\u00e9 republice.<\/p><p class=\"theme-wp-block gb-responsive-70059-identifier\">Tato okolnost m\u016f\u017ee v\u00e9st k tomu, \u017ee jako prodejce budete muset platit da\u0148 z prodeje v t\u011bchto zem\u00edch. <a href=\"https:\/\/www.taxdoo.com\/de\/blog\/amazon-polen-tschechien-cee-umsatzsteuer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Taxdoo se podrobn\u011b zab\u00fdval ot\u00e1zkami dan\u011b z prodeje v souvislosti se sklady FBA v \u010cesk\u00e9 republice a Polsku.<\/a><\/p><p class=\"theme-wp-block gb-responsive-654824-identifier\">Dal\u0161\u00ed mo\u017enost\u00ed je vylou\u010dit sv\u00e9 vlastn\u00ed zbo\u017e\u00ed z programu CEE \/ PAN-EU (St\u0159edn\u00ed a v\u00fdchodn\u00ed Evropa \/ Panevropsk\u00fd). Nicm\u00e9n\u011b to s sebou nese poplatek za penalizaci za ka\u017ed\u00fd bal\u00ed\u010dek.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-947155-identifier\">Branding a marketing<\/h4><p class=\"theme-wp-block gb-responsive-483875-identifier\">Dal\u0161\u00ed nev\u00fdhodou pro n\u011bkter\u00e9 prodejce na trhu je branding bal\u00edk\u016f odes\u00edlan\u00fdch prost\u0159ednictv\u00edm Fulfilled by Amazon. Online prodejce, kter\u00fd chce vybudovat loajalitu z\u00e1kazn\u00edk\u016f nab\u00eddkou speci\u00e1ln\u00ed slu\u017eby nebo realizac\u00ed ur\u010dit\u00fdch marketingov\u00fdch opat\u0159en\u00ed, nem\u00e1 mo\u017enost toho dos\u00e1hnout prost\u0159ednictv\u00edm brandingu p\u0159epravn\u00edch karton\u016f. Bal\u00edky jsou ozna\u010deny logem Amazonu a doprava prost\u0159ednictv\u00edm Amazonu nazna\u010duje z\u00e1kazn\u00edkovi, \u017ee tak\u00e9 nakupuj\u00ed od Amazonu. V\u011bt\u0161ina z\u00e1kazn\u00edk\u016f si ani neuv\u011bdomuje, \u017ee za t\u00edm stoj\u00ed nez\u00e1visl\u00fd prodejce.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-236282-identifier\">FBA chyby \u2013 a jejich \u0159e\u0161en\u00ed<\/h4><p class=\"theme-wp-block gb-responsive-83855-identifier\">Dal\u0161\u00ed nev\u00fdhodou, kter\u00e1 m\u016f\u017ee b\u00fdt velmi n\u00e1kladn\u00e1, jsou takzvan\u00e9 chyby FBA. Procesy objedn\u00e1v\u00e1n\u00ed a dopravy v centru pln\u011bn\u00ed Amazonu jsou velmi slo\u017eit\u00e9 a doch\u00e1z\u00ed k chyb\u00e1m, kter\u00e9 online prodejce \u010dasto ani nezaznamen\u00e1. Nap\u0159\u00edklad produkty mohou b\u00fdt ztraceny nebo po\u0161kozeny. Tyto chyby stoj\u00ed pen\u00edze, hodn\u011b pen\u011bz. Prodejci na trhu mohou kv\u016fli chyb\u00e1m FBA ztratit a\u017e 3 % sv\u00e9ho ro\u010dn\u00edho hrub\u00e9ho p\u0159\u00edjmu.<\/p><p class=\"theme-wp-block gb-responsive-361694-identifier\">Ale na\u0161t\u011bst\u00ed existuje jednoduch\u00e9 \u0159e\u0161en\u00ed pro tyto probl\u00e9my, kter\u00e9 prodejci Amazonu maj\u00ed s programem &#8220;Fulfilled by Amazon&#8221;. <a href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found Full-Service<\/a> od n\u011bmeck\u00e9ho l\u00eddra na trhu je va\u0161\u00edm partnerem pro profesion\u00e1ln\u00ed anal\u00fdzu chyb FBA a n\u00e1hrady.<\/p><p class=\"theme-wp-block gb-responsive-975927-identifier\">Pro\u010d je Lost &#038; Found Full-Service skute\u010dn\u00fdm miln\u00edkem na va\u0161\u00ed cest\u011b od prodejce k bestselleru?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-854274-identifier\"><li class=\"theme-wp-block gb-responsive-737426-identifier\">\u0412\u0438\u0431\u0430\u0447\u0442\u0435, \u044f \u043d\u0435 \u043c\u043e\u0436\u0443 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 \u0437 \u0446\u0438\u043c.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-217052-identifier\"><li class=\"theme-wp-block gb-responsive-217991-identifier\">\u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u043d\u0430 \u0431\u0430\u0437\u0456 \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u0454 \u0431\u0435\u0437\u043f\u0435\u0440\u0435\u0431\u0456\u0439\u043d\u0456 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0442\u0430 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0456 \u0432\u0456\u0434\u0448\u043a\u043e\u0434\u0443\u0432\u0430\u043d\u043d\u044f. \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043d\u0435 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f SELLERLOGIC \u043c\u043e\u043d\u0456\u0442\u043e\u0440\u0438\u0442\u044c \u0432\u0430\u0448\u0456 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0457 FBA 24\/7 \u0456 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0432\u0438\u044f\u0432\u043b\u044f\u0454 \u043f\u043e\u043c\u0438\u043b\u043a\u0438, \u044f\u043a\u0456 \u0456\u043d\u0448\u0456 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u043b\u044c\u043d\u0438\u043a\u0438 \u043c\u043e\u0436\u0443\u0442\u044c \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u0438. \u0412\u043e\u043d\u043e \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u0430\u043b\u0456\u0437\u0443\u0454 \u0432\u0430\u0448\u0456 \u0432\u0438\u043c\u043e\u0433\u0438, \u0449\u043e \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0432\u0430\u043c \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443 \u0441\u0443\u043c\u0443 \u0432\u0456\u0434\u0448\u043a\u043e\u0434\u0443\u0432\u0430\u043d\u043d\u044f \u0437\u0430 \u043f\u043e\u043c\u0438\u043b\u043a\u0438 FBA \u0437 SELLERLOGIC.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-569297-identifier\"><li class=\"theme-wp-block gb-responsive-201716-identifier\">Lost &#038; Found Full-Service detekuje chyby FBA a\u017e 18 m\u011bs\u00edc\u016f zp\u011btn\u011b, \u010d\u00edm\u017e pokr\u00fdv\u00e1 cel\u00e9 obdob\u00ed bez probl\u00e9m\u016f. Ka\u017ed\u00fd m\u011bs\u00edc, kdy se nezaregistrujete, ztr\u00e1c\u00edte cenn\u00e9 n\u00e1roky na od\u0161kodn\u011bn\u00ed a t\u00edm p\u00e1dem skute\u010dn\u00e9 pen\u00edze.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-504110-identifier\"><li class=\"theme-wp-block gb-responsive-686479-identifier\">\u0415\u043a\u0441\u043f\u0435\u0440\u0442\u0438 SELLERLOGIC \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u044e\u044e\u0442\u044c \u043f\u043e\u043c\u0438\u043b\u043a\u0438 Amazon \u043d\u0430 \u0433\u0440\u043e\u0448\u0456, \u043d\u0430 \u044f\u043a\u0456 \u0432\u0438 \u043c\u0430\u0454\u0442\u0435 \u043f\u0440\u0430\u0432\u043e. \u041c\u0438 \u0434\u0431\u0430\u0454\u043c\u043e \u043f\u0440\u043e \u043a\u043e\u0436\u043d\u0443 \u0434\u0435\u0442\u0430\u043b\u044c, \u0449\u043e\u0431 \u0432\u0438 \u043c\u043e\u0433\u043b\u0438 \u043f\u043e\u0432\u0435\u0440\u043d\u0443\u0442\u0438 \u0441\u0432\u043e\u0457 \u0433\u0440\u043e\u0448\u0456.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-914027-identifier\">\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f Lost &#038; Found \u043d\u0435 \u043f\u043e\u0432&#8217;\u044f\u0437\u0430\u043d\u0435 \u0437 \u0436\u043e\u0434\u043d\u0438\u043c\u0438 \u0431\u0430\u0437\u043e\u0432\u0438\u043c\u0438 \u043a\u043e\u043c\u0456\u0441\u0456\u044f\u043c\u0438. \u041c\u0438 \u0441\u0442\u044f\u0433\u0443\u0454\u043c\u043e \u043b\u0438\u0448\u0435 \u043a\u043e\u043c\u0456\u0441\u0456\u044e \u0443 \u0440\u043e\u0437\u043c\u0456\u0440\u0456 25% \u0432\u0456\u0434 \u0432\u0456\u0434\u0448\u043a\u043e\u0434\u0443\u0432\u0430\u043d\u043d\u044f Amazon, \u044f\u043a\u0449\u043e \u0432\u0438 \u0434\u0456\u0439\u0441\u043d\u043e \u0439\u043e\u0433\u043e \u043e\u0442\u0440\u0438\u043c\u0443\u0454\u0442\u0435. \u042f\u043a\u0449\u043e \u043d\u0456\u0447\u043e\u0433\u043e \u043d\u0435 \u043f\u043e\u0432\u0435\u0440\u0442\u0430\u0454\u0442\u044c\u0441\u044f, \u0432\u0438 \u043d\u0435 \u043d\u0435\u0441\u0435\u0442\u0435 \u0436\u043e\u0434\u043d\u0438\u0445 \u0432\u0438\u0442\u0440\u0430\u0442.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-183610-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tProzkoumejte SELLERLOGIC Lost &#038; Found pln\u00fd servis\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tVa\u0161e n\u00e1hrady na Amazonu, kter\u00e9 zaji\u0161\u0165ujeme my. Nov\u00e1 komplexn\u00ed slu\u017eba\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-95615-identifier\" id=\"lagerung-der-waren-im-ausland\">Z\u00e1v\u011br: Fulfilled by Amazon pro ka\u017ed\u00e9ho?<\/h3><p class=\"theme-wp-block gb-responsive-12561-identifier\">Na Amazon.de je samotn\u00fdch miliony potenci\u00e1ln\u00edch kupuj\u00edc\u00edch Prime \u2013 bohat\u00e1 c\u00edlov\u00e1 skupina, kter\u00e1 nakupuje na trhu n\u011bkolikr\u00e1t m\u011bs\u00ed\u010dn\u011b. Tato c\u00edlov\u00e1 skupina konkr\u00e9tn\u011b hled\u00e1 nab\u00eddky Prime \u2013 slu\u017ebu zahrnutou v programu FBA. Z\u00e1rove\u0148 maj\u00ed produkty FBA v\u011bt\u0161\u00ed \u0161anci vyhr\u00e1t Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-97958-identifier\">V\u00fdhody Amazon FBA jsou z\u0159ejm\u00e9. V podstat\u011b je program pln\u011bn\u00ed Amazonem vhodn\u00fd pro naprostou v\u011bt\u0161inu prodejc\u016f na trhu, s n\u011bkolika v\u00fdjimkami. Nicm\u00e9n\u011b, proto\u017ee n\u00e1klady na skladov\u00e1n\u00ed jsou po\u010d\u00edt\u00e1ny na z\u00e1klad\u011b kubick\u00fdch metr\u016f a doby skladov\u00e1n\u00ed, pou\u017eit\u00ed FBA pro objemn\u00e9 produkty, kter\u00e9 se prod\u00e1vaj\u00ed z\u0159\u00eddka, je obvykle sp\u00ed\u0161e nevhodn\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-977604-identifier\">Ka\u017ed\u00fd, kdo usiluje o skute\u010dn\u00fd r\u016fst na Amazonu, se nem\u016f\u017ee vyhnout automatizaci sv\u00fdch proces\u016f, jako je doprava, spr\u00e1va z\u00e1sob, <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejvetsich-chyb-v-preceneni\/\">repricing<\/a> nebo \u0159e\u0161en\u00ed chyb FBA. Pokud jste ji\u017e prodejcem na Amazonu, pou\u017e\u00edv\u00e1te FBA nebo to pl\u00e1nujete, r\u00e1di v\u00e1m porad\u00edme v oblasti anal\u00fdzy chyb a repricingu. Nev\u00e1hejte n\u00e1s kontaktovat na <strong>+49 211 900 64 0<\/strong> nebo <strong>cs-de@sellerlogic.com <\/strong>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-286218-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1728550961361\"><strong class=\"schema-faq-question\"><strong>Co je Amazon FBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">V programu FBA se Amazon star\u00e1 o skladov\u00e1n\u00ed produkt\u016f, stejn\u011b jako o procesy objedn\u00e1v\u00e1n\u00ed a dopravy pro prodejce. Jako prodejce mus\u00edte pouze poslat sv\u00e9 zbo\u017e\u00ed do logistick\u00e9ho centra Amazonu a pot\u00e9 se ji\u017e nemus\u00edte starat o skladov\u00e1n\u00ed a logistiku dopravy. Od nyn\u011bj\u0161ka bude Amazon balit a odes\u00edlat za v\u00e1s. Mus\u00edte pouze zajistit, aby byl invent\u00e1\u0159 v\u017edy z\u00e1soben.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550975688\"><strong class=\"schema-faq-question\"><strong>Jak funguje pln\u011bn\u00ed Amazonem?<\/strong><\/strong> <p class=\"schema-faq-answer\">Prodejce FBA pos\u00edl\u00e1 sv\u00e9 zbo\u017e\u00ed ze sv\u00e9ho vlastn\u00edho skladu nebo p\u0159\u00edmo od v\u00fdrobce do logistick\u00e9ho centra Amazonu. Odtud Amazon p\u0159evezme a zaji\u0161\u0165uje vychyst\u00e1v\u00e1n\u00ed a balen\u00ed polo\u017eek po obdr\u017een\u00ed objedn\u00e1vky, dopravu, spr\u00e1vu vratek a z\u00e1kaznick\u00fd servis.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550991187\"><strong class=\"schema-faq-question\"><strong>Co je Seller-Fulfilled Prime?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pln\u011bn\u00ed obchodn\u00edkem (kr\u00e1tce FBM) je prot\u011bj\u0161kem pln\u011bno Amazonem. V tomto p\u0159\u00edpad\u011b si prod\u00e1vaj\u00edc\u00ed zbo\u017e\u00ed ukl\u00e1d\u00e1 s\u00e1m a tak\u00e9 se star\u00e1 o cel\u00fd proces objedn\u00e1v\u00e1n\u00ed a dopravy. Amazon pouze poskytuje platformu, na kter\u00e9 se produkty prod\u00e1vaj\u00ed. Prod\u00e1vaj\u00edc\u00ed v\u0161ak mohou tak\u00e9 dos\u00e1hnout statusu Prime pro sv\u00e9 nab\u00eddky, pokud spln\u00ed ur\u010dit\u00e9 v\u00fdkonnostn\u00ed a kvalitativn\u00ed krit\u00e9ria.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728551004919\"><strong class=\"schema-faq-question\"><strong>Pln\u011bno Amazonem vs. Pln\u011bno obchodn\u00edkem \u2013 kter\u00e9 je lep\u0161\u00ed?<\/strong><\/strong> <p class=\"schema-faq-answer\">Neexistuje univerz\u00e1ln\u00ed odpov\u011b\u010f na tuto ot\u00e1zku. FBM se obvykle pou\u017e\u00edv\u00e1 pro objemn\u00e9 produkty nebo ty, kter\u00e9 se prod\u00e1vaj\u00ed z\u0159\u00eddka. Nicm\u00e9n\u011b velc\u00ed prodejci se sv\u00fdmi vlastn\u00edmi efektivn\u00edmi logistick\u00fdmi syst\u00e9my mohou ur\u010dit\u011b prod\u00e1vat v\u0161echny typy &#8220;klasick\u00fdch&#8221; produkt\u016f Amazon FBA tak\u00e9 prost\u0159ednictv\u00edm FBM. Proto je &#8220;FBM versus pln\u011bno Amazonem&#8221; v\u017edy rozhodnut\u00ed, kter\u00e9 je t\u0159eba u\u010dinit na individu\u00e1ln\u00edm z\u00e1klad\u011b.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-684991-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 Hor \u2013 stock.adobe.com \/ \u00a9 Sundry Photography \u2013 stock.adobe.com \/ \u00a9 Chris Titze Imaging \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon je nevyhnuteln\u00fdm hr\u00e1\u010dem v online maloobchodu. A tak nen\u00ed divu, \u017ee ka\u017edoro\u010dn\u011b vznikaj\u00ed tis\u00edce nov\u00fdch profil\u016f prodejc\u016f. Zah\u00e1jen\u00ed podnik\u00e1n\u00ed v oblasti e-commerce a vybudov\u00e1n\u00ed ziskov\u00e9 spole\u010dnosti na Amazonu v\u0161ak nen\u00ed proch\u00e1zka r\u016f\u017eov\u00fdm sadem. Zvl\u00e1\u0161tn\u00ed v\u00fdzvou je logistika. Ti, kte\u0159\u00ed prod\u00e1vaj\u00ed zbo\u017e\u00ed, obvykle mus\u00ed nejen vyr\u00e1b\u011bt, ale tak\u00e9 skladovat, balit a odes\u00edlat. To m\u016f\u017ee zpo\u010d\u00e1tku<\/p>\n","protected":false},"author":3,"featured_media":1179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[915],"tags":[],"class_list":["post-108552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splneni-objednavek-amazonem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pln\u011bno Amazonem: Co to je?<\/title>\n<meta name=\"description\" content=\"Toto je zp\u016fsob, jak funguje pln\u011bn\u00ed Amazonem a jak\u00e9 alternativy existuj\u00ed. Nyn\u00ed zjist\u011bte v\u0161echny v\u00fdhody a nev\u00fdhody.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pln\u011bno Amazonem: Co to je?\" \/>\n<meta property=\"og:description\" content=\"Toto je zp\u016fsob, jak funguje pln\u011bn\u00ed Amazonem a jak\u00e9 alternativy existuj\u00ed. Nyn\u00ed zjist\u011bte v\u0161echny v\u00fdhody a nev\u00fdhody.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-21T10:13:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Amazon FBA je vhodn\u00fd pro prodejce, kte\u0159\u00ed cht\u011bj\u00ed zjednodu\u0161it proces pln\u011bn\u00ed objedn\u00e1vek a zam\u011b\u0159it se na r\u016fst sv\u00e9ho podnik\u00e1n\u00ed.\",\"datePublished\":\"2019-10-21T10:13:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/\"},\"wordCount\":2432,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg\",\"articleSection\":[\"Spln\u011bn\u00ed objedn\u00e1vek Amazonem\"],\"inLanguage\":\"cs-CZ\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/\",\"name\":\"Pln\u011bno Amazonem: Co to je?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg\",\"datePublished\":\"2019-10-21T10:13:00+00:00\",\"description\":\"Toto je zp\u016fsob, jak funguje pln\u011bn\u00ed Amazonem a jak\u00e9 alternativy existuj\u00ed. Nyn\u00ed zjist\u011bte v\u0161echny v\u00fdhody a nev\u00fdhody.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550961361\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550975688\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550991187\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728551004919\"}],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Fulfillment by Amazon \u2013 f\u00fcr wen ist der Dienst Amazon FBA geeignet?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spln\u011bn\u00ed objedn\u00e1vek Amazonem\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/splneni-objednavek-amazonem\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pro koho je FBA vhodn\u00e9?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550961361\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550961361\",\"name\":\"Co je Amazon FBA?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0412 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0456 FBA Amazon \u0437\u0430\u0439\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u043d\u043d\u044f\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043f\u0440\u043e\u0446\u0435\u0441\u0430\u043c\u0438 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044f. \u042f\u043a \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446\u044c, \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u043b\u0438\u0448\u0435 \u043d\u0430\u0434\u0456\u0441\u043b\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u0442\u043e\u0432\u0430\u0440\u0438 \u0434\u043e \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0446\u0435\u043d\u0442\u0440\u0443 Amazon, \u0430 \u043f\u043e\u0442\u0456\u043c \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u0442\u0443\u0440\u0431\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043f\u0440\u043e \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u043d\u043d\u044f \u0442\u0430 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438. \u0412\u0456\u0434\u0442\u0435\u043f\u0435\u0440 Amazon \u0431\u0443\u0434\u0435 \u043f\u0430\u043a\u0443\u0432\u0430\u0442\u0438 \u0442\u0430 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u0438 \u0437\u0430 \u0432\u0430\u0441. \u0412\u0430\u043c \u043b\u0438\u0448\u0435 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438, \u0449\u043e\u0431 \u0437\u0430\u043f\u0430\u0441\u0438 \u0437\u0430\u0432\u0436\u0434\u0438 \u0431\u0443\u043b\u0438 \u0432 \u043d\u0430\u044f\u0432\u043d\u043e\u0441\u0442\u0456.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550975688\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550975688\",\"name\":\"Jak funguje Fulfilled by Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Prodejce FBA pos\u00edl\u00e1 sv\u00e9 zbo\u017e\u00ed ze sv\u00e9ho vlastn\u00edho skladu nebo p\u0159\u00edmo od v\u00fdrobce do logistick\u00e9ho centra Amazonu. Odtud Amazon p\u0159eb\u00edr\u00e1 a zaji\u0161\u0165uje vychyst\u00e1v\u00e1n\u00ed a balen\u00ed polo\u017eek po obdr\u017een\u00ed objedn\u00e1vky, dopravu, spr\u00e1vu vratek a z\u00e1kaznick\u00fd servis.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550991187\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550991187\",\"name\":\"Co je Seller-Fulfilled Prime?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pln\u011bn\u00ed obchodn\u00edkem (kr\u00e1tce FBM) je prot\u011bj\u0161kem pln\u011bno Amazonem. V tomto p\u0159\u00edpad\u011b si prod\u00e1vaj\u00edc\u00ed zbo\u017e\u00ed ukl\u00e1d\u00e1 s\u00e1m a tak\u00e9 se star\u00e1 o cel\u00fd proces objedn\u00e1v\u00e1n\u00ed a dopravy. Amazon pouze poskytuje platformu, na kter\u00e9 se produkty prod\u00e1vaj\u00ed. Prod\u00e1vaj\u00edc\u00ed v\u0161ak mohou tak\u00e9 dos\u00e1hnout statusu Prime pro sv\u00e9 nab\u00eddky, pokud spln\u00ed ur\u010dit\u00e9 v\u00fdkonnostn\u00ed a kvalitativn\u00ed krit\u00e9ria.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728551004919\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728551004919\",\"name\":\"Pln\u011bno Amazonem vs. Pln\u011bno obchodn\u00edkem \u2013 kter\u00e9 je lep\u0161\u00ed?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Neexistuje univerz\u00e1ln\u00ed odpov\u011b\u010f na tuto ot\u00e1zku. FBM se obvykle pou\u017e\u00edv\u00e1 pro objemn\u00e9 produkty nebo ty, kter\u00e9 se prod\u00e1vaj\u00ed z\u0159\u00eddka. Nicm\u00e9n\u011b velc\u00ed prodejci se sv\u00fdmi vlastn\u00edmi efektivn\u00edmi logistick\u00fdmi syst\u00e9my mohou ur\u010dit\u011b prod\u00e1vat v\u0161echny typy \\\"klasick\u00fdch\\\" produkt\u016f Amazon FBA tak\u00e9 prost\u0159ednictv\u00edm FBM. Proto je \\\"FBM versus pln\u011bno Amazonem\\\" v\u017edy rozhodnut\u00ed, kter\u00e9 je t\u0159eba u\u010dinit na individu\u00e1ln\u00edm z\u00e1klad\u011b.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"1080\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2019-10-21T10:13:00+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pln\u011bno Amazonem: Co to je?","description":"Toto je zp\u016fsob, jak funguje pln\u011bn\u00ed Amazonem a jak\u00e9 alternativy existuj\u00ed. Nyn\u00ed zjist\u011bte v\u0161echny v\u00fdhody a nev\u00fdhody.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/","og_locale":"cs_CZ","og_type":"article","og_title":"Pln\u011bno Amazonem: Co to je?","og_description":"Toto je zp\u016fsob, jak funguje pln\u011bn\u00ed Amazonem a jak\u00e9 alternativy existuj\u00ed. Nyn\u00ed zjist\u011bte v\u0161echny v\u00fdhody a nev\u00fdhody.","og_url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2019-10-21T10:13:00+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"Amazon FBA je vhodn\u00fd pro prodejce, kte\u0159\u00ed cht\u011bj\u00ed zjednodu\u0161it proces pln\u011bn\u00ed objedn\u00e1vek a zam\u011b\u0159it se na r\u016fst sv\u00e9ho podnik\u00e1n\u00ed.","datePublished":"2019-10-21T10:13:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/"},"wordCount":2432,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg","articleSection":["Spln\u011bn\u00ed objedn\u00e1vek Amazonem"],"inLanguage":"cs-CZ"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/","url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/","name":"Pln\u011bno Amazonem: Co to je?","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg","datePublished":"2019-10-21T10:13:00+00:00","description":"Toto je zp\u016fsob, jak funguje pln\u011bn\u00ed Amazonem a jak\u00e9 alternativy existuj\u00ed. Nyn\u00ed zjist\u011bte v\u0161echny v\u00fdhody a nev\u00fdhody.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550961361"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550975688"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550991187"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728551004919"}],"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/"]}]},{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg","width":1200,"height":630,"caption":"Fulfillment by Amazon \u2013 f\u00fcr wen ist der Dienst Amazon FBA geeignet?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Spln\u011bn\u00ed objedn\u00e1vek Amazonem","item":"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/splneni-objednavek-amazonem\/"},{"@type":"ListItem","position":3,"name":"Pro koho je FBA vhodn\u00e9?"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/cs\/#website","url":"https:\/\/www.sellerlogic.com\/cs\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/cs\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550961361","position":1,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550961361","name":"Co je Amazon FBA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u0412 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0456 FBA Amazon \u0437\u0430\u0439\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u043d\u043d\u044f\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043f\u0440\u043e\u0446\u0435\u0441\u0430\u043c\u0438 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044f. \u042f\u043a \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446\u044c, \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u043b\u0438\u0448\u0435 \u043d\u0430\u0434\u0456\u0441\u043b\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u0442\u043e\u0432\u0430\u0440\u0438 \u0434\u043e \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0446\u0435\u043d\u0442\u0440\u0443 Amazon, \u0430 \u043f\u043e\u0442\u0456\u043c \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u0442\u0443\u0440\u0431\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043f\u0440\u043e \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u043d\u043d\u044f \u0442\u0430 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438. \u0412\u0456\u0434\u0442\u0435\u043f\u0435\u0440 Amazon \u0431\u0443\u0434\u0435 \u043f\u0430\u043a\u0443\u0432\u0430\u0442\u0438 \u0442\u0430 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u0438 \u0437\u0430 \u0432\u0430\u0441. \u0412\u0430\u043c \u043b\u0438\u0448\u0435 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438, \u0449\u043e\u0431 \u0437\u0430\u043f\u0430\u0441\u0438 \u0437\u0430\u0432\u0436\u0434\u0438 \u0431\u0443\u043b\u0438 \u0432 \u043d\u0430\u044f\u0432\u043d\u043e\u0441\u0442\u0456.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550975688","position":2,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550975688","name":"Jak funguje Fulfilled by Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Prodejce FBA pos\u00edl\u00e1 sv\u00e9 zbo\u017e\u00ed ze sv\u00e9ho vlastn\u00edho skladu nebo p\u0159\u00edmo od v\u00fdrobce do logistick\u00e9ho centra Amazonu. Odtud Amazon p\u0159eb\u00edr\u00e1 a zaji\u0161\u0165uje vychyst\u00e1v\u00e1n\u00ed a balen\u00ed polo\u017eek po obdr\u017een\u00ed objedn\u00e1vky, dopravu, spr\u00e1vu vratek a z\u00e1kaznick\u00fd servis.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550991187","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728550991187","name":"Co je Seller-Fulfilled Prime?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Pln\u011bn\u00ed obchodn\u00edkem (kr\u00e1tce FBM) je prot\u011bj\u0161kem pln\u011bno Amazonem. V tomto p\u0159\u00edpad\u011b si prod\u00e1vaj\u00edc\u00ed zbo\u017e\u00ed ukl\u00e1d\u00e1 s\u00e1m a tak\u00e9 se star\u00e1 o cel\u00fd proces objedn\u00e1v\u00e1n\u00ed a dopravy. Amazon pouze poskytuje platformu, na kter\u00e9 se produkty prod\u00e1vaj\u00ed. Prod\u00e1vaj\u00edc\u00ed v\u0161ak mohou tak\u00e9 dos\u00e1hnout statusu Prime pro sv\u00e9 nab\u00eddky, pokud spln\u00ed ur\u010dit\u00e9 v\u00fdkonnostn\u00ed a kvalitativn\u00ed krit\u00e9ria.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728551004919","position":4,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/#faq-question-1728551004919","name":"Pln\u011bno Amazonem vs. Pln\u011bno obchodn\u00edkem \u2013 kter\u00e9 je lep\u0161\u00ed?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Neexistuje univerz\u00e1ln\u00ed odpov\u011b\u010f na tuto ot\u00e1zku. FBM se obvykle pou\u017e\u00edv\u00e1 pro objemn\u00e9 produkty nebo ty, kter\u00e9 se prod\u00e1vaj\u00ed z\u0159\u00eddka. Nicm\u00e9n\u011b velc\u00ed prodejci se sv\u00fdmi vlastn\u00edmi efektivn\u00edmi logistick\u00fdmi syst\u00e9my mohou ur\u010dit\u011b prod\u00e1vat v\u0161echny typy \"klasick\u00fdch\" produkt\u016f Amazon FBA tak\u00e9 prost\u0159ednictv\u00edm FBM. Proto je \"FBM versus pln\u011bno Amazonem\" v\u017edy rozhodnut\u00ed, kter\u00e9 je t\u0159eba u\u010dinit na individu\u00e1ln\u00edm z\u00e1klad\u011b.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]},"og_video":"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w","og_video_type":"text\/html","og_video_duration":"1080","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2019-10-21T10:13:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108552"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/1179"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}