{"id":108558,"date":"2021-12-03T12:34:56","date_gmt":"2021-12-03T12:34:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/takze-dosahnete-spravnych-zakazniku-pomoci-reklam-amazon-display-vcetne-podrobnych-pokynu\/"},"modified":"2021-12-03T12:34:56","modified_gmt":"2021-12-03T12:34:56","slug":"takze-dosahnete-spravnych-zakazniku-pomoci-reklam-amazon-display-vcetne-podrobnych-pokynu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/takze-dosahnete-spravnych-zakazniku-pomoci-reklam-amazon-display-vcetne-podrobnych-pokynu\/","title":{"rendered":"Tak\u017ee dos\u00e1hnete spr\u00e1vn\u00fdch z\u00e1kazn\u00edk\u016f pomoc\u00ed reklam Amazon Display \u2013 v\u010detn\u011b podrobn\u00fdch pokyn\u016f"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-133694-identifier\">Reklamn\u00ed kampan\u011b nejsou v Amazonu \u017e\u00e1dnou novinkou; Reklamy sponzorovan\u00e9 zobrazen\u00edm jsou jen jedn\u00edm z nov\u011bj\u0161\u00edch v\u00fdvoj\u016f. Pro\u010d byste m\u011bli pou\u017e\u00edvat reklamu Amazon, pravd\u011bpodobn\u011b nen\u00ed t\u0159eba vysv\u011btlovat. Ale co se t\u00fd\u010de reklam zobrazen\u00edm? To chceme objasnit v tomto blogov\u00e9m \u010dl\u00e1nku.<\/p><p class=\"theme-wp-block gb-responsive-644953-identifier\">Za\u010dn\u011bme se z\u00e1klady<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-223618-identifier\" id=\"was-sind-amazon-sponsored-display-ads-und-wie-sehen-sie-aus\">Co jsou reklamy sponzorovan\u00e9 zobrazen\u00edm Amazonu a jak vypadaj\u00ed?<\/h2><p class=\"theme-wp-block gb-responsive-185666-identifier\">Reklamy zobrazen\u00edm jsou formou reklamn\u00edch \u0159e\u0161en\u00ed nab\u00edzen\u00fdch Amazonem. Pat\u0159\u00ed mezi mo\u017enosti samoobsluhy a jsou \u00fa\u010dtov\u00e1ny za kliknut\u00ed, tedy jako PPC. S pomoc\u00ed c\u00edlen\u00ed mohou prodejci specificky oslovit sv\u00e9 c\u00edlov\u00e9 publikum. Reklamy sponzorovan\u00e9 zobrazen\u00edm se objevuj\u00ed na samotn\u00e9m Amazonu, stejn\u011b jako na str\u00e1nk\u00e1ch t\u0159et\u00edch stran.<\/p><p class=\"theme-wp-block gb-responsive-880830-identifier\">Reklamy zobrazen\u00edm jsou sou\u010d\u00e1st\u00ed reklamy Amazonu a obvykle se prominentn\u011b zobrazuj\u00ed na vrcholu nebo na stran\u011b str\u00e1nky. Skl\u00e1daj\u00ed se z textu, grafick\u00fdch prvk\u016f a v\u00fdzvy k akci (CTA), kter\u00e1 odkazuje na c\u00edlovou str\u00e1nku (tedy str\u00e1nku s podrobnostmi o produktu). Tak\u00e9 zobrazuj\u00ed zn\u00e1m\u00e9 prvky online giganta:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-670699-identifier wp-block-list\"><li class=\"theme-wp-block\">Hv\u011bzdn\u00e9 hodnocen\u00ed<\/li><li class=\"theme-wp-block\">Obr\u00e1zky produktu<\/li><li class=\"theme-wp-block\">\u0160t\u00edtky\/tagy, jako jsou slevy a samoz\u0159ejm\u011b doprava Prime<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-150571-identifier\">Zat\u00edm dobr\u00e9, ale jak tyto reklamy vypadaj\u00ed? Koneckonc\u016f, reklama je atraktivn\u00ed, kdy\u017e vypad\u00e1 p\u0159ita\u017eliv\u011b. Pod\u00edvejme se na n\u011bkter\u00e9 reklamy zobrazen\u00edm na Amazonu:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-868222-identifier\" id=\"amazon-display-ads-auf-einer-produktdetailseite\">Reklamy Amazon Display na str\u00e1nce s podrobnostmi o produktu<\/h3><p class=\"theme-wp-block gb-responsive-499198-identifier\">Zat\u00edm dobr\u00e9, ale jak tyto reklamy vypadaj\u00ed? Koneckonc\u016f, reklama je atraktivn\u00ed, kdy\u017e vypad\u00e1 p\u0159ita\u017eliv\u011b. Pod\u00edvejme se na n\u011bkter\u00e9 reklamy zobrazen\u00edm na Amazonu: Zv\u00fdrazn\u011bno \u010derven\u011b, vid\u00edme reklamu sponzorovan\u00e9ho zobrazen\u00ed na str\u00e1nce s podrobnostmi o produktu Amazon. Hled\u00e1n\u00ed bylo na Lego Duplo a na str\u00e1nce produktu se p\u0159\u00edmo inzeruje podobn\u00fd syst\u00e9m stavebn\u00edch blok\u016f od konkurence \u2013 rozhodn\u011b dobr\u00e9 m\u00edsto! Pro\u010d? Proto\u017ee z\u00e1m\u011br hled\u00e1n\u00ed byl o\u010dividn\u011b zam\u011b\u0159en na (d\u011btsk\u00e9) hra\u010dky. Konkr\u00e9tn\u011b: hledaly se stavebn\u00ed bloky. Tak pro\u010d nezkusit n\u011bco nov\u00e9ho? Mo\u017en\u00e1 je produkt od Simby lep\u0161\u00ed ne\u017e ten od Dupla.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-199146-identifier\"><img decoding=\"async\" width=\"844\" height=\"611\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-844x611.png\" alt=\"Amazon Display Ads Specs: Example 1 - displayed under the bullet points\" class=\"wp-image-15843\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-407x295.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-768x556.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-844x611.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1.png 1260w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-899798-identifier\">Tyto reklamy se mohou tak\u00e9 objevit p\u0159\u00edmo pod Buy Box. Nakonec nez\u00e1le\u017e\u00ed na tom, kde se reklama zobrazuje. A\u0165 u\u017e pod odr\u00e1\u017ekami nebo pod Buy Box; ob\u011b varianty vynikaj\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-37837-identifier\">Reklamy sponzorovan\u00e9 zobrazen\u00edm Amazonu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/p><p class=\"theme-wp-block gb-responsive-469518-identifier\">V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed na Amazonu jsou nyn\u00ed zapln\u011bny r\u016fzn\u00fdmi \u0161t\u00edtky a typy reklam. Va\u0161e kampan\u011b sponzorovan\u00fdch zobrazen\u00ed na Amazonu by samoz\u0159ejm\u011b nem\u011bly chyb\u011bt.<\/p><p class=\"theme-wp-block gb-responsive-368998-identifier\">N\u00e1sleduj\u00edc\u00ed reklama na brusle byla zobrazena p\u0159\u00edmo vedle v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed (vpravo) a rozhodn\u011b upout\u00e1v\u00e1 pozornost. Hled\u00e1n\u00ed v\u00e1no\u010dn\u00edch dekorac\u00ed nazna\u010duje z\u00e1jem o chladn\u00e9 obdob\u00ed.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-538282-identifier\"><img decoding=\"async\" width=\"844\" height=\"377\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-844x377.png\" alt=\"amazon display ads publisher_Example 2_displayed in the search results\" class=\"wp-image-15857\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-407x182.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-768x343.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-844x377.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-1536x687.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-2048x915.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-214691-identifier\" id=\"unterschiede-zu-anderen-werbeformen-auf-amazon\">Rozd\u00edly od jin\u00fdch reklamn\u00edch forem na Amazonu<\/h2><p class=\"theme-wp-block gb-responsive-640798-identifier\">Ne\u017e se podrobn\u011bji pono\u0159\u00edme do t\u00e9matu reklam Amazon Display, r\u00e1di bychom kr\u00e1tce zm\u00ednili dal\u0161\u00ed typy reklamy na trz\u00edch Amazonu:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-584994-identifier\" id=\"amazon-display-ads-vs-sponsored-products-und-sponsored-brands\">Reklamy Amazon Display vs. sponzorovan\u00e9 produkty a sponzorovan\u00e9 zna\u010dky<\/h3>Nejv\u011bt\u0161\u00ed rozd\u00edl mezi reklamami zobrazen\u00edm a sponzorovan\u00fdmi produkty a zna\u010dkami je v zobrazen\u00ed reklam. Zat\u00edmco ty druh\u00e9 jsou zalo\u017eeny na kl\u00ed\u010dov\u00fdch slovech, reklamy Amazon Display se zobrazuj\u00ed na z\u00e1klad\u011b z\u00e1kaznick\u00fdch dat a z\u00e1jm\u016f. V\u00edce o t\u00e9matu <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-retargeting-oslovte-zakazniky-mimo-amazon-s-spravnym-cilenim\/\">(re)targeting<\/a> pozd\u011bji.<p class=\"theme-wp-block gb-responsive-117924-identifier\">Dal\u0161\u00edm v\u00fdznamn\u00fdm rozd\u00edlem je, \u017ee sponzorovan\u00e9 produkty a zna\u010dky lze zobrazit pouze na samotn\u00e9m trhu, a\u0165 u\u017e ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed nebo na str\u00e1nk\u00e1ch produkt\u016f. Na druh\u00e9 stran\u011b se reklamy Amazon Display zobrazuj\u00ed tak\u00e9 na str\u00e1nk\u00e1ch t\u0159et\u00edch stran, co\u017e v\u00fdrazn\u011b zvy\u0161uje dosah.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-145095-identifier\" id=\"amazon-sponsored-display-ads-vs-dsp\">Reklamy sponzorovan\u00e9 zobrazen\u00edm Amazonu vs. DSP<\/h3>Rozli\u0161en\u00ed od sponzorovan\u00fdch produkt\u016f a zna\u010dek je jasn\u00e9. Ale nenab\u00edzej\u00ed kampan\u011b Amazon DSP tak\u00e9 c\u00edlen\u00ed a zobrazen\u00ed na extern\u00edch str\u00e1nk\u00e1ch?V na\u0161em <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/odborny-nazor-budoucnost-amazonu-jak-se-trh-bude-vyvijet\/\">rozhovoru s odborn\u00edkem o trendech Amazonu pro nadch\u00e1zej\u00edc\u00ed roky<\/a> Ronny Marx p\u011bkn\u011b popsal reklamy sponzorovan\u00e9ho zobrazen\u00ed jako &#8220;DSP-light.&#8221; To je trefn\u00e9. Proto\u017ee nakonec reklamy zobrazen\u00edm nab\u00edzej\u00ed podobn\u00e9 funkce jako DSP, ale v zjednodu\u0161en\u00e9 form\u011b.<p class=\"theme-wp-block gb-responsive-761827-identifier\">Pokud jde o n\u00e1klady, tyto dva reklamn\u00ed form\u00e1ty se v\u00fdrazn\u011b li\u0161\u00ed. Zat\u00edmco reklamy Amazon Display m\u016f\u017eete spustit s mal\u00fdm rozpo\u010dtem, pro DSP byste m\u011bli vy\u010dlenit alespo\u0148 20 000 \u20ac.<\/p><p class=\"theme-wp-block gb-responsive-9872-identifier\">Dal\u0161\u00ed rozd\u00edly zahrnuj\u00ed \u00fa\u010dtov\u00e1n\u00ed n\u00e1klad\u016f, kter\u00e9 jsou po\u010d\u00edt\u00e1ny za kliknut\u00ed pro Display Ads a za zobrazen\u00ed pro DSP, stejn\u011b jako mo\u017enost spravovan\u00e9 slu\u017eby zam\u011bstnanci Amazonu, kter\u00e1 je k dispozici pouze pro DSP.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-607932-identifier\" id=\"wer-kann-amazon-sponsored-display-ads-nutzen\">Kdo m\u016f\u017ee pou\u017e\u00edvat Amazon Sponsored Display Ads?<\/h2><p class=\"theme-wp-block gb-responsive-45042-identifier\">Profesion\u00e1ln\u00ed prodejci, jejich\u017e zna\u010dka je registrov\u00e1na v Amazon Brand Registry, mohou pou\u017e\u00edvat tento typ reklamy. Krom\u011b toho mohou obchodn\u00edci a agentury, jejich\u017e klienti prod\u00e1vaj\u00ed produkty na Amazonu, pou\u017e\u00edvat Amazon Sponsored Display. Jsou k dispozici na <a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/sponsored-display\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">n\u00e1sleduj\u00edc\u00edch trz\u00edch<\/a> <em>(k prosinci 2021)<\/em>:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-467820-identifier wp-block-list\"><li class=\"theme-wp-block\">Severn\u00ed Amerika: Kanada, Mexiko a USA<\/li><li class=\"theme-wp-block\">Ji\u017en\u00ed Amerika: Braz\u00edlie<\/li><li class=\"theme-wp-block\">Evropa: N\u011bmecko, \u0160pan\u011blsko, Francie, It\u00e1lie, Nizozemsko, Spojen\u00e9 kr\u00e1lovstv\u00ed<\/li><li class=\"theme-wp-block\">St\u0159edn\u00ed v\u00fdchod: Spojen\u00e9 arabsk\u00e9 emir\u00e1ty<\/li><li class=\"theme-wp-block\">Asie-Pacifik: Austr\u00e1lie, Indie, Japonsko<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-907308-identifier\">Beta verze tak\u00e9 umo\u017e\u0148uje profesion\u00e1ln\u00edm zna\u010dk\u00e1m prezentovat sv\u00e9 aplikace, seri\u00e1ly nebo filmy na Fire TV<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-221323-identifier\" id=\"wie-erreichen-sie-die-richtigen-kund-innen-das-targeting\">Jak dos\u00e1hnout spr\u00e1vn\u00fdch z\u00e1kazn\u00edk\u016f \u2013 C\u00edlen\u00ed<\/h2><p class=\"theme-wp-block gb-responsive-984546-identifier\">Nejv\u011bt\u0161\u00edmi siln\u00fdmi str\u00e1nkami Amazon Sponsored Display jsou retargeting a obecn\u00e9 c\u00edlen\u00ed. Reklamy jsou zobrazov\u00e1ny c\u00edlov\u00e9mu publiku na z\u00e1klad\u011b z\u00e1jm\u016f a chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. To v\u00fdrazn\u011b zvy\u0161uje \u0161ance, \u017ee potenci\u00e1ln\u00ed z\u00e1kazn\u00edci se stanou kupuj\u00edc\u00edmi, zejm\u00e9na ve srovn\u00e1n\u00ed s \u010dist\u011b reklamami zalo\u017een\u00fdmi na kl\u00ed\u010dov\u00fdch slovech.<\/p><p class=\"theme-wp-block gb-responsive-483041-identifier\">Inzerenti mohou c\u00edlit na publikum nebo produkt pomoc\u00ed reklam Display na Amazonu. Pod\u00edvejme se na to bl\u00ed\u017ee:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-42107-identifier\" id=\"targeting-mit-amazon-sponsored-display-amazon-audiences\">C\u00edlen\u00ed pomoc\u00ed Amazon Sponsored Display: Amazon publika<\/h3><p class=\"theme-wp-block gb-responsive-983095-identifier\">Jednou z mo\u017enost\u00ed c\u00edlen\u00ed jsou tzv. Amazon publika. Va\u0161e reklamy se zobrazuj\u00ed jak na samotn\u00e9m tr\u017ei\u0161ti, tak na t\u0159et\u00edch stran\u00e1ch. Pot\u00e9 jsou zobrazov\u00e1ny konkr\u00e9tn\u00edm c\u00edlov\u00fdm skupin\u00e1m. Tyto c\u00edlov\u00e9 skupiny, nebo publika, si m\u016f\u017eete vybrat sami. Demografick\u00e1 data a sign\u00e1ly n\u00e1kupu v\u00e1m s t\u00edm pom\u00e1haj\u00ed.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-65405-identifier\" id=\"amazon-sponsored-display-ads-views-remarketing\">Amazon Sponsored Display Ads: Remarketing zobrazen\u00ed<\/h3><p class=\"theme-wp-block gb-responsive-732427-identifier\">V tomto p\u0159\u00edpad\u011b se va\u0161e reklamy zobrazuj\u00ed z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed si v\u00e1\u0161 produkt prohl\u00e9dli v posledn\u00edch 30 dnech, ale je\u0161t\u011b si ho nekoupili. Proto\u017ee se tyto reklamy zobrazuj\u00ed jak na Amazonu, tak i mimo n\u011bj, m\u016f\u017eete oslovit nakupuj\u00edc\u00ed, kte\u0159\u00ed projevili po\u010d\u00e1te\u010dn\u00ed z\u00e1jem o va\u0161e produkty v pozd\u011bj\u0161\u00edch f\u00e1z\u00edch z\u00e1kaznick\u00e9 cesty.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-245441-identifier\" id=\"targeting-auf-amazon-mit-product-display-ads\">C\u00edlen\u00ed na Amazonu pomoc\u00ed reklam na produkty<\/h3><p class=\"theme-wp-block gb-responsive-857173-identifier\">Pomoc\u00ed tzv. c\u00edlen\u00ed na produkty jsou va\u0161e reklamy zam\u011b\u0159eny na konkr\u00e9tn\u00ed produkty nebo kategorie. Pot\u00e9 se zobrazuj\u00ed z\u00e1kazn\u00edk\u016fm na odpov\u00eddaj\u00edc\u00edch str\u00e1nk\u00e1ch produkt\u016f. D\u00edky v\u00fdrazn\u00e9mu um\u00edst\u011bn\u00ed p\u0159\u00edmo pod odr\u00e1\u017ekami nebo t\u011bsn\u011b pod Buy Box si va\u0161e reklamy pravd\u011bpodobn\u011b z\u00edskaj\u00ed pozornost potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-898237-identifier\" id=\"was-kosten-amazon-display-ads\">Kolik stoj\u00ed reklamy Display na Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-919829-identifier\">Stejn\u011b jako u t\u00e9m\u011b\u0159 v\u0161ech reklamn\u00edch form\u00e1t\u016f na online tr\u017ei\u0161ti se n\u00e1klady na Amazon Sponsored Display Ads po\u010d\u00edtaj\u00ed za kliknut\u00ed. Tento princip je tak\u00e9 zn\u00e1m\u00fd jako PPC, tedy Platba za kliknut\u00ed. Plat\u00edte pouze tehdy, kdy\u017e potenci\u00e1ln\u00ed z\u00e1kazn\u00edci kliknou na va\u0161i reklamu.<\/p><p class=\"theme-wp-block gb-responsive-689143-identifier\">Kone\u010dn\u00e9 n\u00e1klady se po\u010d\u00edtaj\u00ed na z\u00e1klad\u011b principu aukce s druhou nejvy\u0161\u0161\u00ed cenou. To znamen\u00e1, \u017ee v\u0161ichni prodejci p\u0159edkl\u00e1daj\u00ed nab\u00eddku, kterou jsou ochotni maxim\u00e1ln\u011b zaplatit. V p\u0159\u00edkladov\u00e9m grafu n\u00ed\u017ee jsou to nab\u00eddky ve v\u00fd\u0161i 1,50 \u20ac, 2,00 \u20ac a 3,00 \u20ac. Nejvy\u0161\u0161\u00ed nab\u00eddka, v tomto p\u0159\u00edpad\u011b nab\u00eddka 3, vyhr\u00e1v\u00e1. Nicm\u00e9n\u011b se plat\u00ed pouze hodnota druh\u00e9 nejvy\u0161\u0161\u00ed nab\u00eddky plus 0,01 \u20ac. V na\u0161em p\u0159\u00edkladu by to bylo 2,01 \u20ac.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-330773-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel.png\" alt=\"Amazon Display druh\u00e1 cena aukce p\u0159\u00edklad\" class=\"wp-image-15884\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel-407x214.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel-768x403.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-731190-identifier\">Kolik skute\u010dn\u011b mus\u00edte zaplatit za kliknut\u00ed z\u00e1vis\u00ed na nab\u00eddk\u00e1ch va\u0161ich konkurent\u016f. M\u016f\u017eete \u0159\u00eddit sv\u00e9 v\u00fddaje nastaven\u00edm denn\u00edho rozpo\u010dtu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-633-identifier\" id=\"lohnen-sich-amazon-sponsored-display-anzeigen\">Stoj\u00ed za to investovat do reklam Amazon Sponsored Display?<\/h2><p class=\"theme-wp-block gb-responsive-103470-identifier\">Nyn\u00ed, kdy\u017e v\u00edme, jak reklamy vypadaj\u00ed a kolik stoj\u00ed, vyvst\u00e1v\u00e1 ot\u00e1zka, zda to stoj\u00ed za to. Koneckonc\u016f, takov\u00e1 reklama vy\u017eaduje nejen pot\u0159ebn\u00fd rozpo\u010det, ale tak\u00e9 \u010das na jej\u00ed spu\u0161t\u011bn\u00ed a sledov\u00e1n\u00ed. Pod\u00edvejme se tedy na v\u00fdhody a nev\u00fdhody:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-430914-identifier\" id=\"das-spricht-dafur\">To hovo\u0159\u00ed v jeho prosp\u011bch<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-431165-identifier wp-block-list\"><li class=\"theme-wp-block\">Z\u00e1kazn\u00edky lze oslovit jak na tr\u017ei\u0161ti, tak na t\u0159et\u00edch stran\u00e1ch. To nab\u00edz\u00ed obrovskou v\u00fdhodu oproti reklam\u00e1m, kter\u00e9 se zobrazuj\u00ed pouze na tr\u017ei\u0161ti.<\/li><li class=\"theme-wp-block\">D\u00edky efektivn\u00edmu retargetingu oslovujete potenci\u00e1ln\u00ed z\u00e1kazn\u00edky n\u011bkolikr\u00e1t, \u010d\u00edm\u017e zvy\u0161ujete pravd\u011bpodobnost, \u017ee se stanou kupuj\u00edc\u00edmi.<\/li><li class=\"theme-wp-block\">Online gigant v\u00e1m poskytuje r\u016fzn\u00e9 marketingov\u00e9 statistiky k m\u011b\u0159en\u00ed \u00fasp\u011b\u0161nosti va\u0161\u00ed kampan\u011b Amazon Sponsored Display. Nap\u0159\u00edklad m\u016f\u017eete m\u011b\u0159it, jak \u00fasp\u011b\u0161n\u00e9 jsou va\u0161e CTA (v\u00fdzvy k akci) na z\u00e1klad\u011b zobrazen\u00ed a konverzn\u00edch pom\u011br\u016f.<\/li><li class=\"theme-wp-block\">S CPC plat\u00edte pouze za z\u00e1kazn\u00edky, kte\u0159\u00ed skute\u010dn\u011b kliknou na va\u0161i reklamu.<\/li><li class=\"theme-wp-block\">Reklamy Display na Amazonu jsou flexibiln\u00ed. M\u016f\u017eete testovat r\u016fzn\u00e9 texty a vizu\u00e1ln\u00ed prvky a tak\u00e9 prov\u00e1d\u011bt \u00fapravy b\u011bhem prob\u00edhaj\u00edc\u00ed kampan\u011b.<\/li><li class=\"theme-wp-block\">M\u016f\u017eete propagovat sv\u00e9 produkty, i kdy\u017e nem\u00e1te Buy Box.<\/li><\/ul><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-544084-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-462064-identifier\"><strong><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon a Pinterest<\/span><\/strong><\/p><p class=\"theme-wp-block gb-responsive-914575-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Od jara 2023 spolupracuj\u00ed Amazon a soci\u00e1ln\u00ed m\u00e9dia platforma Pinterest. U\u017eivatel\u00e9 slu\u017eby vid\u00ed reklamy Amazon na Pinterestu, kter\u00e9 odkazuj\u00ed p\u0159\u00edmo na Amazon. To je dobr\u00e1 zpr\u00e1va pro prodejce na tr\u017ei\u0161ti, proto\u017ee to v\u00fdrazn\u011b roz\u0161i\u0159uje kosmos, ve kter\u00e9m se reklamy zobrazuj\u00ed. Krom\u011b toho to pravd\u011bpodobn\u011b otev\u0159e nov\u00e9 skupiny z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed d\u0159\u00edve v\u00edce nakupovali na jin\u00fdch platform\u00e1ch, jako je Etsy. Nov\u00e9 c\u00edlov\u00e9 skupiny povedou n\u00e1sledn\u011b k v\u011bt\u0161\u00edmu r\u016fstu, jak pro samotn\u00fd Amazon, tak pro prodejce t\u0159et\u00edch stran na tr\u017ei\u0161ti. Rozsah spolupr\u00e1ce v\u0161ak st\u00e1le nen\u00ed zcela jasn\u00fd. Je velmi pravd\u011bpodobn\u00e9, \u017ee reklamy Amazon Sponsored Display budou roz\u0161\u00ed\u0159eny o mo\u017enost jejich zobrazen\u00ed na Pinterestu. Partnerstv\u00ed by m\u011blo b\u00fdt spu\u0161t\u011bno po cel\u00fd rok 2023. (K kv\u011btnu 2023)<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-764583-identifier\" id=\"das-spricht-dagegen\">To hovo\u0159\u00ed proti tomu<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-384843-identifier wp-block-list\"><li class=\"theme-wp-block\">Nen\u00ed v\u017edy jasn\u00e9, kdy a kde se va\u0161e reklamy zobraz\u00ed. To rozhoduje \u2013 jako \u010dasto \u2013 algoritmus.<\/li><li class=\"theme-wp-block\">Stejn\u011b jako u ka\u017ed\u00e9ho marketingov\u00e9ho n\u00e1stroje m\u016f\u017ee trvat n\u011bjakou dobu, ne\u017e se s reklamami Amazon Sponsored Display sezn\u00e1m\u00edte a pln\u011b pochop\u00edte, co nejl\u00e9pe funguje pro va\u0161e c\u00edlov\u00e9 publikum a va\u0161e produkty a co ne.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-704139-identifier\" id=\"so-richten-sie-die-amazon-display-ads-ein-step-by-step-anleitung-fur-ihre-kampagne\">Jak nastavit reklamy Display na Amazonu \u2013 Krok za krokem pr\u016fvodce pro va\u0161i kampa\u0148<\/h2><p class=\"theme-wp-block gb-responsive-245709-identifier\">Aktivujte reklamy Display na Amazonu prost\u0159ednictv\u00edm reklamn\u00ed platformy nebo prost\u0159ednictv\u00edm Seller Central. K tomu postupujte n\u00e1sledovn\u011b:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-620298-identifier wp-block-list\"><li class=\"theme-wp-block\">Pokud za\u010d\u00edn\u00e1te v Seller Central, klikn\u011bte na <em>Reklama > Spr\u00e1vce kampan\u00ed.<br><\/em> Pokud za\u010d\u00edn\u00e1te na <a href=\"https:\/\/advertising.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">advertising.amazon.com<\/a>, klikn\u011bte na <em>Produkty.<\/em><\/li><li class=\"theme-wp-block\">Vyberte <em>Sponsored Ad<\/em> nebo <em>Sponsored Display<\/em> jako typ kampan\u011b.<\/li><li class=\"theme-wp-block\">Nastavte parametry pro svou reklamu. K tomu p\u0159i\u0159a\u010fte n\u00e1zev kampan\u011b, nastavte \u010dasov\u00e9 obdob\u00ed a ur\u010dete denn\u00ed rozpo\u010det. Je doporu\u010deno za\u010d\u00edt s ni\u017e\u0161\u00edm denn\u00edm rozpo\u010dtem a pozd\u011bji ho v p\u0159\u00edpad\u011b pot\u0159eby zv\u00fd\u0161it. Nyn\u00ed m\u016f\u017eete tak\u00e9 definovat mo\u017enosti c\u00edlen\u00ed.<\/li><li class=\"theme-wp-block\">Definujte, kter\u00e9 z va\u0161ich produkt\u016f by m\u011bly b\u00fdt propagov\u00e1ny. I kdy\u017e se v reklam\u011b zobrazuje pouze jeden produkt, m\u016f\u017eete v tomto bod\u011b vybrat r\u016fzn\u00e9. Pot\u00e9 nechte na algoritmu, aby rozhodl, kter\u00fd produkt se zobraz\u00ed, kdy a komu. P\u0159i v\u00fdb\u011bru je doporu\u010deno nejprve zvolit produkty, kter\u00e9 ji\u017e m\u011bly dobr\u00e9 v\u00fdsledky s jin\u00fdmi typy reklam, nebo ty, kter\u00e9 se prod\u00e1vaj\u00ed obzvl\u00e1\u0161\u0165 dob\u0159e.<\/li><li class=\"theme-wp-block\">Ud\u011blejte nab\u00eddku na sv\u00e9 reklamy. Amazon automaticky navrhuje nab\u00eddku, ale m\u016f\u017eete ji upravit podle pot\u0159eby. K tomu vyberte cenu, kterou jste ochotni maxim\u00e1ln\u011b zaplatit, jak je pops\u00e1no v \u010d\u00e1sti o n\u00e1kladech.<\/li><li class=\"theme-wp-block\">Navrhn\u011bte sv\u00e9 reklamy. Amazon zprvu vytv\u00e1\u0159\u00ed reklamy automaticky s detaily z va\u0161\u00ed produktov\u00e9 str\u00e1nky. Proto by m\u011bla b\u00fdt z tohoto d\u016fvodu kvalitn\u00ed. M\u016f\u017eete v\u0161ak tak\u00e9 individu\u00e1ln\u011b specifikovat r\u016fzn\u00e9 grafick\u00e9 prvky, stejn\u011b jako texty a r\u016fzn\u00e9 CTA.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-494840-identifier\" id=\"noch-ein-paar-tipps-fur-ihre-kampagne-zum-schluss\">Na z\u00e1v\u011br n\u011bkolik dal\u0161\u00edch tip\u016f pro va\u0161i kampa\u0148<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-952022-identifier\" id=\"1-nutzen-sie-amazon-display-ads-um-kund-innen-ihrer-konkurrenz-abzufangen\">#1 Vyu\u017eijte reklamy Display na Amazonu k osloven\u00ed z\u00e1kazn\u00edk\u016f va\u0161ich konkurent\u016f<\/h3><p class=\"theme-wp-block gb-responsive-124424-identifier\">\u017de je konkurence na Amazonu tvrd\u00e1, pravd\u011bpodobn\u011b ji\u017e nen\u00ed tajemstv\u00edm. K \u00fasp\u011bchu jsou pot\u0159eba tvrd\u00e1 opat\u0159en\u00ed. Krom\u011b <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejvetsich-chyb-v-preceneni\/\">dokonal\u00e9 ceny<\/a> a <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejdulezitejsich-kriterii-pro-ziskani-buyboxu-na-amazonu-a-jak-udrzet-sve-metriky-pod-kontrolou\/\">nejlep\u0161\u00edch metrik<\/a> jsou tak\u00e9 vhodn\u00e9 reklamy Display na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-676000-identifier\">Jak? C\u00edlen\u00edm va\u0161ich reklam p\u0159\u00edmo na produkty va\u0161ich konkurent\u016f. Va\u0161e reklamy se pot\u00e9 zobraz\u00ed p\u0159\u00edmo na str\u00e1nk\u00e1ch detail\u016f produkt\u016f konkurence d\u00edky c\u00edlen\u00ed na produkty.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-120645-identifier\" id=\"2-nutzen-sie-amazon-display-ads-um-die-konkurrenz-abzuwehren\">#2 Vyu\u017eijte reklamy Display na Amazonu k odra\u017een\u00ed konkurence<\/h3><p class=\"theme-wp-block gb-responsive-824738-identifier\">To sam\u00e9 plat\u00ed samoz\u0159ejm\u011b i naopak. Va\u0161i konkurenti tak\u00e9 c\u00edl\u00ed na va\u0161e z\u00e1kazn\u00edky. Aby se zabr\u00e1nilo zobrazen\u00ed konkuren\u010dn\u00edch nab\u00eddek na va\u0161ich vlastn\u00edch str\u00e1nk\u00e1ch, m\u016f\u017eete tomu p\u0159edej\u00edt t\u00edm, \u017ee na t\u011bchto str\u00e1nk\u00e1ch produkt\u016f pob\u011b\u017e\u00edte reklamy na jin\u00e9 produkty z va\u0161\u00ed nab\u00eddky.<\/p><p class=\"theme-wp-block gb-responsive-271166-identifier\">T\u00edmto zp\u016fsobem nejen blokujete reklamn\u00ed prostor pro sv\u00e9 konkurenty, ale m\u016f\u017eete se tak\u00e9 zapojit do upsellingu nebo cross-sellingu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-164089-identifier\" id=\"3-nutzen-sie-amazon-display-ads-fur-das-upselling\">#3 Vyu\u017eijte reklamy Display na Amazonu pro upselling<\/h3><p class=\"theme-wp-block gb-responsive-819499-identifier\">Prod\u00e1v\u00e1te k\u00e1vovary v r\u016fzn\u00fdch verz\u00edch? Pak jednodu\u0161e propagujte lep\u0161\u00ed model na str\u00e1nce levn\u011bj\u0161\u00ed varianty. Mo\u017en\u00e1 si potenci\u00e1ln\u00ed z\u00e1kazn\u00edk ani neuv\u011bdomuje, \u017ee funkce automatick\u00e9ho \u010di\u0161t\u011bn\u00ed je dopln\u011bk, kter\u00fd naprosto pot\u0159ebuje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-746496-identifier\" id=\"4-nutzen-sie-amazon-display-ads-fur-das-cross-selling\">#4 Vyu\u017eijte reklamy Display na Amazonu pro cross-selling<\/h3><p class=\"theme-wp-block gb-responsive-924062-identifier\">Um\u00edst\u011bn\u00ed dopl\u0148kov\u00fdch produkt\u016f, jako jsou obaly na telefony nebo produkty na p\u00e9\u010di o obuv, v t\u011bsn\u00e9 bl\u00edzkosti hlavn\u00edho produktu (telefon, boty) nab\u00edz\u00ed velk\u00fd potenci\u00e1l. Koneckonc\u016f, d\u00e1v\u00e1 to z\u00e1kazn\u00edk\u016fm dojem, \u017ee tento produkt tak\u00e9 pot\u0159ebuj\u00ed, a m\u016f\u017eete p\u0159edpokl\u00e1dat, \u017ee va\u0161i potenci\u00e1ln\u00ed z\u00e1kazn\u00edci jednodu\u0161e p\u0159idaj\u00ed dopl\u0148kov\u00fd produkt do sv\u00e9ho n\u00e1kupn\u00edho \u0161\u00edlenstv\u00ed. Zvl\u00e1\u0161\u0165 pokud je to v\u00fdhodn\u00e1 nab\u00eddka, kter\u00e9 se t\u011b\u017eko odol\u00e1v\u00e1.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-740661-identifier\" id=\"fazit\">Z\u00e1v\u011br<\/h2><p class=\"theme-wp-block gb-responsive-538474-identifier\">Reklamy Amazon Sponsored Display jsou skv\u011bl\u00fdm zp\u016fsobem, jak propagovat sv\u00e9 vlastn\u00ed produkty a z\u00edskat v\u00fdznamn\u00e9 konkuren\u010dn\u00ed v\u00fdhody.<\/p><p class=\"theme-wp-block gb-responsive-95067-identifier\">To v\u0161ak plat\u00ed pouze v p\u0159\u00edpad\u011b, \u017ee jsou va\u0161e produktov\u00e9 str\u00e1nky tak\u00e9 optimalizov\u00e1ny, ale to plat\u00ed pro ka\u017ed\u00fd typ reklamy na Amazonu!<\/p><p class=\"theme-wp-block gb-responsive-246334-identifier\">Je d\u016fle\u017eit\u00e9 v ka\u017ed\u00e9m p\u0159\u00edpad\u011b p\u0159istupovat k v\u011bci s pl\u00e1nem a nepropagovat ani nepod\u00e1vat nab\u00eddky na produkty bez c\u00edle. M\u00edsto toho vypracujte strategii, ve kter\u00e9 zhodnot\u00edte, co chcete dos\u00e1hnout se sv\u00fdmi reklamami Amazon Display (z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f konkurence, ochrana vlastn\u00edch produktov\u00fdch str\u00e1nek, k\u0159\u00ed\u017eov\u00fd\/prodej nav\u00edc atd.) a jak\u00fd rozpo\u010det na to chcete vy\u010dlenit. Pak u\u017e nic nebude st\u00e1t v cest\u011b va\u0161emu \u00fasp\u011bchu s reklamami Sponsored Display na Amazonu. Hodn\u011b \u0161t\u011bst\u00ed!<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-767871-identifier\" id=\"faqs\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1638527001302\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Co jsou reklamy Amazon Display?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Reklamy Amazon Display jsou formou reklamy na Amazonu. Na rozd\u00edl od reklam Sponsored Brand a Products funguj\u00ed na z\u00e1klad\u011b c\u00edlen\u00ed sp\u00ed\u0161e ne\u017e kl\u00ed\u010dov\u00fdch slov. To jim umo\u017e\u0148uje oslovit p\u0159esn\u011bji definovan\u00e9 c\u00edlov\u00e9 publikum na z\u00e1klad\u011b demografick\u00fdch \u00fadaj\u016f a chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1638527014946\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Kde se zobrazuj\u00ed reklamy Amazon Display?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">C\u00edlen\u00edm se tyto reklamy zobrazuj\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed nebo p\u0159\u00edmo na str\u00e1nk\u00e1ch s podrobnostmi o produktu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1638527041070\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Jak funguj\u00ed reklamy Amazon Display?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Reklamy Amazon Display se zobrazuj\u00ed z\u00e1kazn\u00edk\u016fm, u kter\u00fdch algoritmus na z\u00e1klad\u011b demografick\u00fdch \u00fadaj\u016f a n\u00e1kupn\u00edho chov\u00e1n\u00ed p\u0159edpokl\u00e1d\u00e1, \u017ee produkt odpov\u00edd\u00e1 jejich z\u00e1jm\u016fm. Krom\u011b toho mohou inzerenti pou\u017e\u00edvat display reklamy pro retargeting a oslovit sv\u00e9 z\u00e1kazn\u00edky mimo tr\u017ei\u0161t\u011b.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-956056-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 <meta charset=\"utf-8\"><span style=\"font-size:0.8em\" class=\"has-font-size\">bakhtiarzein<\/span> \u2013 stock.adobe.com \/ <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Reklamn\u00ed kampan\u011b nejsou v Amazonu \u017e\u00e1dnou novinkou; Reklamy sponzorovan\u00e9 zobrazen\u00edm jsou jen jedn\u00edm z nov\u011bj\u0161\u00edch v\u00fdvoj\u016f. Pro\u010d byste m\u011bli pou\u017e\u00edvat reklamu Amazon, pravd\u011bpodobn\u011b nen\u00ed t\u0159eba vysv\u011btlovat. Ale co se t\u00fd\u010de reklam zobrazen\u00edm? To chceme objasnit v tomto blogov\u00e9m \u010dl\u00e1nku. Za\u010dn\u011bme se z\u00e1klady Co jsou reklamy sponzorovan\u00e9 zobrazen\u00edm Amazonu a jak vypadaj\u00ed? Reklamy zobrazen\u00edm jsou formou<\/p>\n","protected":false},"author":5,"featured_media":15877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[903],"tags":[],"class_list":["post-108558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oslovte spr\u00e1vn\u00e9 z\u00e1kazn\u00edky s reklamou Amazon Display<\/title>\n<meta name=\"description\" content=\"Reklama Amazon Display oslovuje p\u0159esn\u011b c\u00edlov\u00e9 publikum, kter\u00e9 odpov\u00edd\u00e1 va\u0161emu produktu. 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