{"id":108561,"date":"2020-06-02T08:14:00","date_gmt":"2020-06-02T08:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hopp-nebo-top-meni-amazon-logistics-prepravni-prumysl\/"},"modified":"2026-01-31T14:39:39","modified_gmt":"2026-01-31T14:39:39","slug":"hopp-nebo-top-meni-amazon-logistics-prepravni-prumysl","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/hopp-nebo-top-meni-amazon-logistics-prepravni-prumysl\/","title":{"rendered":"Hopp nebo top: M\u011bn\u00ed Amazon Logistics p\u0159epravn\u00ed pr\u016fmysl?"},"content":{"rendered":"\n

Je\u0161t\u011b p\u0159ed n\u011bkolika lety z\u00e1kazn\u00edci e-commerce giganta Amazon dost\u00e1vali sv\u00e9 objedn\u00e1vky obvykl\u00fdm zp\u016fsobem: prost\u0159ednictv\u00edm DHL, Hermes nebo jin\u00e9ho zaveden\u00e9ho poskytovatele p\u0159epravn\u00edch slu\u017eeb. I dnes maloobchodn\u00ed platforma spolupracuje s extern\u00edmi spole\u010dnostmi na doru\u010dov\u00e1n\u00ed objedn\u00e1vek po cel\u00e9m sv\u011bt\u011b. Nicm\u00e9n\u011b s Amazon Logistics<\/strong> \u2013 mimo jin\u00e9 v N\u011bmecku \u2013 online gigant tak\u00e9 z\u0159\u00eddil vlastn\u00ed struktury pro rychl\u00e9 a efektivn\u00ed doru\u010dov\u00e1n\u00ed bal\u00edk\u016f z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n

Zpo\u010d\u00e1tku nebyly pl\u00e1ny br\u00e1ny v\u00e1\u017en\u011b. Nicm\u00e9n\u011b Amazon Logistics nyn\u00ed tak\u00e9 ovliv\u0148uje bal\u00edkov\u00fd pr\u016fmysl: DHL ozn\u00e1mila v b\u0159eznu 2020, \u017ee m\u00e1 v \u00famyslu uzav\u0159\u00edt bal\u00edkov\u00fd termin\u00e1l pobl\u00ed\u017e Augsburgu<\/a>, proto\u017ee sousedn\u00ed logistick\u00e9 centrum Amazonu ji\u017e nevytv\u00e1\u0159elo dostatek z\u00e1silek. To rozhodn\u011b nebylo zp\u016fsobeno poklesem objemu objedn\u00e1vek \u2013 sp\u00ed\u0161e Amazon st\u00e1le v\u00edce zaji\u0161\u0165uje objem p\u0159epravy vlastn\u00edmi logistick\u00fdmi slu\u017ebami a t\u00edm p\u0159ed\u00e1v\u00e1 m\u00e9n\u011b z\u00e1silek DHL a dal\u0161\u00edm bal\u00edkov\u00fdm slu\u017eb\u00e1m<\/strong>.<\/p>\n\n\n\n

Tento v\u00fdvoj se v posledn\u00ed dob\u011b trochu zpomalil. Ze v\u0161ech v\u011bc\u00ed, Coronavirus, kter\u00fd m\u00e1 katastrof\u00e1ln\u00ed dopady v mnoha odv\u011btv\u00edch, zachr\u00e1nil bal\u00edkov\u00fd termin\u00e1l DHL: V d\u016fsledku zv\u00fd\u0161en\u00e9ho objemu objedn\u00e1vek<\/strong> na Amazonu dorazilo v\u00edce objedn\u00e1vek tak\u00e9 k soused\u016fm DHL.<\/p>\n\n\n\n

To je v\u0161ak pravd\u011bpodobn\u011b jen momentka<\/strong>. V dlouhodob\u00e9m horizontu Amazon Logistics dokonce roz\u0161\u00ed\u0159\u00ed svou vlastn\u00ed kapacitu. To m\u00e1 d\u016fsledky jak pro p\u0159epravn\u00ed pr\u016fmysl, tak pro prodejce na Marketplace \u2013 jak pozitivn\u00ed, tak negativn\u00ed. Proto byste se t\u00edmto t\u00e9matem m\u011bli zab\u00fdvat nyn\u00ed, abyste posoudili, jak m\u016f\u017ee z\u0159\u00edzen\u00ed vlastn\u00ed p\u0159epravn\u00ed logistiky Amazonu ovlivnit i v\u00e1s.<\/p>\n\n\n\n

Co p\u0159esn\u011b je Amazon Logistics?<\/h2>\n\n\n\n

S intern\u00edmi doru\u010dovac\u00edmi slu\u017ebami se Amazon sna\u017e\u00ed st\u00e1t se m\u00e9n\u011b z\u00e1visl\u00fdm na zaveden\u00fdch poskytovatel\u00edch slu\u017eeb, jako jsou DHL nebo DPD. K tomu e-commerce gigant spolupracuje s m\u00edstn\u00edmi subdodavateli<\/strong>, kte\u0159\u00ed vyzved\u00e1vaj\u00ed bal\u00edky z distribu\u010dn\u00edch center Amazonu pro konkr\u00e9tn\u00ed oblast a zaji\u0161\u0165uj\u00ed skute\u010dn\u00e9 doru\u010den\u00ed z\u00e1kazn\u00edkovi. Obvykle se jedn\u00e1 o men\u0161\u00ed spole\u010dnosti s 20 a\u017e 40 dod\u00e1vkov\u00fdmi vozy nebo 30 a\u017e 70 \u0159idi\u010di. V sou\u010dasnosti je slu\u017eba dostupn\u00e1 v N\u011bmecku, Spojen\u00e9m kr\u00e1lovstv\u00ed, \u0160pan\u011blsku a Spojen\u00fdch st\u00e1tech<\/strong>, v\u011bt\u0161inou ve velk\u00fdch m\u011bstech.<\/p>\n\n\n\n

\u0158idi\u010di vyzved\u00e1vaj\u00ed bal\u00edky v p\u0159epravn\u00edm centru a doru\u010duj\u00ed je p\u0159\u00edmo z\u00e1kazn\u00edkovi. Obvykle cestuj\u00ed na vzd\u00e1lenosti a\u017e 120 kilometr\u016f. V\u00fdhoda spo\u010d\u00edv\u00e1 p\u0159edev\u0161\u00edm v eliminaci extern\u00edch struktur<\/strong>, jako je doru\u010den\u00ed do bal\u00edkov\u00e9ho centra DHL, n\u00e1sledn\u00e9 t\u0159\u00edd\u011bn\u00ed a p\u0159eprava na m\u00edsto ur\u010den\u00ed. Amazon Logistics se da\u0159\u00ed zkr\u00e1tit p\u0159epravu u mnoha z\u00e1silek na tzv. posledn\u00ed m\u00edli d\u00edky spolupr\u00e1ci s m\u00edstn\u00edmi spole\u010dnostmi \u2013 co\u017e \u0161et\u0159\u00ed nejen pen\u00edze, ale zejm\u00e9na \u010das doru\u010den\u00ed.<\/p>\n\n\n\n

Proto\u017ee mnoho u\u017eivatel\u016f chce vyu\u017e\u00edt doru\u010den\u00ed ve stejn\u00fd den nebo obdr\u017eet svou objedn\u00e1vku nejpozd\u011bji n\u00e1sleduj\u00edc\u00ed den<\/strong>. U produkt\u016f Prime Amazon dokonce tuto slu\u017ebu slibuje. Tento aspekt je pro z\u00e1kazn\u00edky obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00fd, zvy\u0161uje jejich spokojenost a pravd\u011bpodobnost, \u017ee si p\u0159\u00ed\u0161t\u011b objednaj\u00ed znovu na Amazonu. Logistick\u00e1 slu\u017eba efektivn\u011b zlep\u0161uje z\u00e1kaznickou cestu a loajalitu z\u00e1kazn\u00edk\u016f<\/strong>.<\/p>\n\n\n\n

Jak se mohou spole\u010dnosti zapojit do Amazon Logistics?<\/h3>\n\n\n\n

Z\u00e1jemci podnikatel\u00e9 mohou zaslat prvn\u00ed projev z\u00e1jmu<\/strong> prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek p\u0159epravn\u00ed slu\u017eby<\/a>, kter\u00e9 pot\u00e9 Amazon p\u0159ezkoum\u00e1. To je mo\u017en\u00e9 i v p\u0159\u00edpad\u011b, \u017ee spole\u010dnost pot\u0159ebn\u00e1 pro spolupr\u00e1ci je\u0161t\u011b mus\u00ed b\u00fdt zalo\u017eena. Podle vlastn\u00edho prohl\u00e1\u0161en\u00ed Amazon hled\u00e1 orientovan\u00e9 na z\u00e1kazn\u00edka l\u00eddry, kte\u0159\u00ed \u201er\u00e1di vedou t\u00fdmy v dynamick\u00e9m, neust\u00e1le se vyv\u00edjej\u00edc\u00edm prost\u0159ed\u00ed\u201c.<\/p>\n\n\n\n

Po form\u00e1ln\u00ed \u017e\u00e1dosti<\/strong>, ve kter\u00e9 mus\u00ed b\u00fdt prok\u00e1z\u00e1ny likvidn\u00ed prost\u0159edky ve v\u00fd\u0161i 25 000 eur, a schv\u00e1len\u00ed od Amazonu, budouc\u00ed doru\u010dovac\u00ed partne\u0159i podstupuj\u00ed n\u011bkolikat\u00fddenn\u00ed \u0161kolen\u00ed. Krom\u011b toho online gigant poskytuje mnoho n\u00e1stroj\u016f, nap\u0159\u00edklad pro navigaci. Jakmile je spole\u010dnost zalo\u017eena a dostatek \u0159idi\u010d\u016f je na palub\u011b, prvn\u00ed bal\u00edky jsou vyzved\u00e1v\u00e1ny v m\u00edstn\u00edch logistick\u00fdch centrech a doru\u010dov\u00e1ny z\u00e1kazn\u00edk\u016fm. Obvykle Amazon plat\u00ed za ka\u017ed\u00e9 \u00fasp\u011b\u0161n\u00e9 doru\u010den\u00ed<\/strong>.<\/p>\n\n\n\n

\n

Subdodavatel je v\u0161ak odpov\u011bdn\u00fd za naj\u00edm\u00e1n\u00ed \u0159idi\u010d\u016f<\/strong> a po\u0159\u00edzen\u00ed dod\u00e1vkov\u00fdch voz\u016f<\/strong>. Amazon Logistics poskytuje pouze podp\u016frn\u00e9 nab\u00eddky<\/strong> v N\u011bmecku, aby zajistil n\u00edzk\u00e9 po\u010d\u00e1te\u010dn\u00ed n\u00e1klady. To zahrnuje leasingov\u00fd program pro vozov\u00fd park, program paliva, uniformy a podporu v pr\u00e1vn\u00edch z\u00e1le\u017eitostech.<\/p>\n<\/blockquote>\n\n\n\n

Jak\u00e9 slu\u017eby nab\u00edz\u00ed z\u00e1kazn\u00edk\u016fm p\u0159epravn\u00ed slu\u017eba Amazon?<\/h3>\n\n\n
\n
\"Amazon<\/figure><\/div>\n\n\n

Intern\u00ed p\u0159epravn\u00ed slu\u017eba nen\u00ed tradi\u010dn\u00edm spedit\u00e9rem, proto\u017ee partne\u0159i doru\u010dovac\u00ed slu\u017eby (partne\u0159i Amazon Logistics) pracuj\u00ed v\u00fdhradn\u011b pro e-commerce giganta a jsou v\u00e1z\u00e1ni strukturami online platformy<\/strong>.<\/p>\n\n\n\n

Obvykle p\u0159epravn\u00ed slu\u017eba dokonce nab\u00edz\u00ed lep\u0161\u00ed slu\u017eby<\/strong> ne\u017e jin\u00ed dopravci. Nap\u0159\u00edklad Amazon Logistics poskytuje podrobn\u00e9 sledov\u00e1n\u00ed z\u00e1silek krom\u011b povinn\u00e9ho potvrzen\u00ed o odesl\u00e1n\u00ed pro ka\u017edou objedn\u00e1vku. To umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm nejen zkontrolovat \u010dasov\u00fd r\u00e1mec<\/strong>, ve kter\u00e9m m\u00e1 b\u00fdt jejich objedn\u00e1vka doru\u010dena, ale \u010dasto tak\u00e9 sledovat trasu doru\u010dovac\u00edho vozidla a vid\u011bt, kolik zast\u00e1vek \u0159idi\u010d p\u0159edt\u00edm ud\u011bl\u00e1. V tomto smyslu maj\u00ed z\u00e1kazn\u00edci \u017eiv\u00e9 sledov\u00e1n\u00ed sv\u00e9 objedn\u00e1vky s Amazon Logistics a mohou p\u0159esn\u011b vid\u011bt, kdy a kde je bal\u00edk odesl\u00e1n, doru\u010den a nakonec doraz\u00ed. To d\u00e1v\u00e1 p\u0159epravn\u00ed spole\u010dnosti v\u00fdznamnou v\u00fdhodu oproti tradi\u010dn\u00edmu sledov\u00e1n\u00ed bal\u00edk\u016f.<\/p>\n\n\n\n

Nejv\u011bt\u0161\u00ed v\u00fdhoda pro z\u00e1kazn\u00edky spo\u010d\u00edv\u00e1 jednozna\u010dn\u011b v rychl\u00e9m a bezprobl\u00e9mov\u00e9m doru\u010den\u00ed<\/strong>. \u010casto dost\u00e1vaj\u00ed sv\u00e9 zbo\u017e\u00ed ji\u017e n\u00e1sleduj\u00edc\u00ed den a p\u0159esn\u011b v\u011bd\u00ed, v jak\u00e9m \u010dasov\u00e9m okn\u011b by m\u011bli b\u00fdt doma. Jinak mohou tak\u00e9 ur\u010dit m\u00edsto pro doru\u010den\u00ed nebo nechat zbo\u017e\u00ed doru\u010dit p\u0159\u00edmo na v\u00fddejn\u00ed m\u00edsto<\/a>. Stejn\u011b jako jin\u00e9 bal\u00edkov\u00e9 slu\u017eby, Amazon Logistics tak\u00e9 doru\u010duje sv\u00fdm z\u00e1kazn\u00edk\u016fm v sobotu.<\/p>\n\n\n\n

Co znamen\u00e1 Amazon Logistics pro prodejce na Marketplace?<\/h2>\n\n\n\n

Obchodn\u00edci na online obchodn\u00ed platform\u011b maj\u00ed r\u016fzn\u00e9 mo\u017enosti dopravy. Spln\u011bn\u00ed obchodn\u00edkem (FBM) znamen\u00e1, \u017ee si sami zaji\u0161\u0165uj\u00ed skladov\u00e1n\u00ed, balen\u00ed a dopravu zbo\u017e\u00ed. Naopak mohou tak\u00e9 delegovat tyto a dal\u0161\u00ed \u00fakoly na Amazon t\u00edm, \u017ee se zapoj\u00ed do programu Fulfillment by Amazon<\/strong> (FBA). Jako t\u0159et\u00ed mo\u017enost se prodejci mohou kvalifikovat pro Prime by Seller a t\u00edm z\u00edskat prodejn\u011b podporuj\u00edc\u00ed logo Prime bez pou\u017eit\u00ed FBA.<\/p>\n\n\n\n

Pro prodejce FBA je Amazon Logistics obvykle d\u016fvodem k radosti. Proto\u017ee nep\u0159\u00edmo t\u011b\u017e\u00ed z vy\u0161\u0161\u00ed spokojenosti a loajality z\u00e1kazn\u00edk\u016f, co\u017e zvy\u0161uje pravd\u011bpodobnost, \u017ee si od nich z\u00e1kazn\u00edk znovu zakoup\u00ed produkt.<\/p>\n\n\n\n

Pro prodejce, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed FBM nebo Prime by Seller, je v\u0161ak nad\u0161en\u00ed pravd\u011bpodobn\u011b omezen\u00e9. Proto\u017ee pro n\u011b se ji\u017e vysok\u00fd tlak na zaji\u0161t\u011bn\u00ed rychl\u00e9 a bezprobl\u00e9mov\u00e9 dopravy<\/strong> nad\u00e1le zvy\u0161uje. V sou\u010dasnosti nemus\u00ed b\u00fdt tento dodate\u010dn\u00fd tlak od Amazon Logistics patrn\u00fd, ale to se m\u016f\u017ee v budoucnu zm\u011bnit. Proto by se prodejci na Marketplace m\u011bli na toto p\u0159ipravit nyn\u00ed a zdokonalit sv\u00e9 intern\u00ed procesy, aby je optimalizovali.<\/p>\n\n\n\n

Z\u00e1v\u011br: Hopp a top!<\/h2>\n\n\n\n

Na jedn\u00e9 stran\u011b ji\u017e mnoho prodejc\u016f dnes c\u00edt\u00ed, \u017ee z\u00e1kazn\u00edci po\u017eaduj\u00ed rychlej\u0161\u00ed doru\u010den\u00ed. Krom\u011b toho Amazon Logistics m\u011bn\u00ed p\u0159epravn\u00ed pr\u016fmysl d\u00edky dodac\u00edm lh\u016ft\u00e1m a bezprobl\u00e9mov\u00fdm slu\u017eb\u00e1m, co\u017e vyvol\u00e1v\u00e1 ot\u00e1zku pro zaveden\u00e9 spole\u010dnosti, jak mohou udr\u017eet v\u0161echna sou\u010dasn\u00e1 m\u00edsta.<\/p>\n\n\n\n

Na druhou stranu jsou prodejci FBA a z\u00e1kazn\u00edci pot\u011b\u0161eni, \u017ee bal\u00edky jsou doru\u010dov\u00e1ny rychle a \u017ee z\u00e1kaznick\u00e1 cesta se st\u00e1le v\u00edce podob\u00e1 t\u00e9 v kamenn\u00e9m maloobchodu. Z\u00e1kazn\u00edci nejen\u017ee obdr\u017e\u00ed potvrzen\u00ed o odesl\u00e1n\u00ed, ale tak\u00e9 podrobn\u00e9 sledov\u00e1n\u00ed z\u00e1silek. To zvy\u0161uje m\u00edru konverze<\/a>, sni\u017euje m\u00edru vr\u00e1cen\u00ed a zvy\u0161uje pravd\u011bpodobnost, \u017ee z\u00e1kazn\u00edci si znovu zakoup\u00ed.<\/p>\n\n\n\n

Kredity obr\u00e1zk\u016f v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 phaisarnwong2517 \u2013 stock.adobe.com \/ \u00a9 Carlos Cuadros \u2013 pexels.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Je\u0161t\u011b p\u0159ed n\u011bkolika lety z\u00e1kazn\u00edci e-commerce giganta Amazon dost\u00e1vali sv\u00e9 objedn\u00e1vky obvykl\u00fdm zp\u016fsobem: prost\u0159ednictv\u00edm DHL, Hermes nebo jin\u00e9ho zaveden\u00e9ho poskytovatele p\u0159epravn\u00edch slu\u017eeb. I dnes maloobchodn\u00ed platforma spolupracuje s extern\u00edmi spole\u010dnostmi na doru\u010dov\u00e1n\u00ed objedn\u00e1vek po cel\u00e9m sv\u011bt\u011b. Nicm\u00e9n\u011b s Amazon Logistics \u2013 mimo jin\u00e9 v N\u011bmecku \u2013 online gigant tak\u00e9 z\u0159\u00eddil vlastn\u00ed struktury pro rychl\u00e9 a<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-108561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"\nHopp nebo top? Jak Amazon Logistics tak\u00e9 ovliv\u0148uje online prodejce?<\/title>\n<meta name=\"description\" content=\"Amazon Logistics je intern\u00ed bal\u00edkov\u00e1 slu\u017eba mate\u0159sk\u00e9 spole\u010dnosti. 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