{"id":108567,"date":"2020-11-03T10:47:00","date_gmt":"2020-11-03T10:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/"},"modified":"2020-11-03T10:47:00","modified_gmt":"2020-11-03T10:47:00","slug":"ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/","title":{"rendered":"Kter\u00e9 n\u00e1stroje Amazon FBA mohou prodejci na tr\u017ei\u0161ti skute\u010dn\u011b vyu\u017e\u00edt? 12 doporu\u010den\u00ed pro obchodn\u00edky"},"content":{"rendered":"

Ka\u017ed\u00fd, kdo provozuje \u00fasp\u011b\u0161n\u00fd podnik, v\u00ed, \u017ee nedostatek \u010dasu je kl\u00ed\u010dov\u00fdm faktorem v ka\u017edodenn\u00edm podnik\u00e1n\u00ed. V\u017edy je t\u0159eba ud\u011blat tis\u00edc v\u011bc\u00ed najednou a den se nikdy nezd\u00e1 m\u00edt dostatek hodin. To plat\u00ed tak\u00e9 pro profesion\u00e1ln\u00ed Amazon FBA<\/a> obchodn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed posunout sv\u00e9 podnik\u00e1n\u00ed vp\u0159ed. Optimalizace proces\u016f je v tomto smyslu d\u016fle\u017eit\u00fdm bodem na seznamu \u00fakol\u016f. V digit\u00e1ln\u00edm kontextu d\u00e1v\u00e1 smysl vyu\u017e\u00edvat odpov\u00eddaj\u00edc\u00ed n\u00e1stroje Amazon FBA.<\/p>

Proto\u017ee takov\u00fd software nejen \u0161et\u0159\u00ed \u010das, ale v mnoha oblastech je tak\u00e9 v\u00fdrazn\u011b p\u0159esn\u011bj\u0161\u00ed ne\u017e \u010dlov\u011bk, a proto p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed v\u00fdsledky. Popt\u00e1vka je odpov\u00eddaj\u00edc\u00edm zp\u016fsobem vysok\u00e1 \u2013 ale bohu\u017eel je tak\u00e9 nab\u00eddka ohromuj\u00edc\u00ed. Proto jsme se pod\u00edvali na to, kter\u00e9 n\u00e1stroje jsou pro obchodn\u00edky FBA na Amazonu nezbytn\u00e9, a sestavili jsme pro v\u00e1s deset nejlep\u0161\u00edch doporu\u010den\u00ed.<\/p>

12 doporu\u010den\u00ed: Neju\u017eite\u010dn\u011bj\u0161\u00ed n\u00e1stroje Amazon FBA<\/h2>

N\u00e1stroje All-in-One<\/h3>
\"Kter\u00e9<\/figure>

N\u00e1stroje All-in-One jsou komplexn\u00edm \u0159e\u0161en\u00edm pro obchodn\u00edky Amazon FBA. N\u00e1stroje tohoto druhu kombinuj\u00ed n\u011bkolik modul\u016f v jednom softwaru. To m\u016f\u017ee nab\u00eddnout v\u00fdhody jak v obsluze, tak finan\u010dn\u011b, ale z\u00e1rove\u0148 jsou prodejci tak\u00e9 v\u00e1z\u00e1ni na tohoto poskytovatele.<\/p>

#1: Perpetua<\/h4>

Perpetua nab\u00edz\u00ed komplexn\u00ed \u0159e\u0161en\u00ed jak pro prodejce, tak pro dodavatele, ve kter\u00e9m poskytovatel zkombinoval r\u016fzn\u00e9 n\u00e1stroje Amazon. Od generov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov po optimalizaci PPC, alokaci rozpo\u010dtu a reporting, stejn\u011b jako Amazon Sponsored Ads a recenze vydavatel\u016f, Perpetua t\u00e9m\u011b\u0159 nespl\u0148uje \u017e\u00e1dn\u00e1 p\u0159\u00e1n\u00ed.<\/p>

Perpetua tak\u00e9 nab\u00edz\u00ed mo\u017enost jemn\u00e9ho dolad\u011bn\u00ed, tak\u017ee m\u016f\u017eete p\u0159esn\u011b sladit v\u00fd\u0161e uveden\u00e1 \u0159e\u0161en\u00ed se sv\u00fdmi obchodn\u00edmi c\u00edli.<\/p>

#2: Amalyze<\/h4>

Amalyze tak\u00e9 slibuje kompletn\u00ed nab\u00eddku n\u00e1stroj\u016f Amazon FBA. S sofistikovanou anal\u00fdzou konkurence lze \u0161pehovat konkurenci a s n\u00e1strojem pro kl\u00ed\u010dov\u00e1 slova mohou prodejci naj\u00edt relevantn\u00ed vyhled\u00e1vac\u00ed term\u00edny pro sv\u00e9 ASINy. Sledov\u00e1n\u00ed trhu umo\u017e\u0148uje nap\u0159\u00edklad zjistit bestsellery v kategorii, kter\u00e9 produkty prod\u00e1v\u00e1 Amazon, nebo kter\u00e9 podobn\u00e9 produkty prod\u00e1v\u00e1 konkurent.<\/p>

Krom\u011b toho Amalyze samoz\u0159ejm\u011b tak\u00e9 analyzuje svou vlastn\u00ed v\u00fdkonnost. Jak se vyv\u00edjely recenze a hodnocen\u00ed? Kter\u00fd produkt se umis\u0165uje na jak\u00e1 kl\u00ed\u010dov\u00e1 slova? A existuj\u00ed ji\u017e PPC reklamy, jako jsou Sponsored Ads, pro n\u011bjak\u00e9 kl\u00ed\u010dov\u00e9 slovo?<\/p>

#3: Helium 10<\/h4>

Mezi obchodn\u00edky Amazon FBA jsou tak\u00e9 dob\u0159e zn\u00e1m\u00e9 n\u00e1stroje od Helium 10. Ty zahrnuj\u00ed tak\u00e9 \u0159e\u0161en\u00ed pro v\u00fdzkum produkt\u016f a kl\u00ed\u010dov\u00fdch slov, optimalizaci seznam\u016f a automatizaci opakuj\u00edc\u00edch se \u00fakol\u016f.<\/p>

Ale anal\u00fdza a marketing tak\u00e9 nejsou opom\u00edjeny. Nap\u0159\u00edklad Helium 10 m\u016f\u017ee analyzovat vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova pro kampan\u011b nebo konkurenty a produkty. Obchodn\u00edci, kte\u0159\u00ed pr\u00e1v\u011b za\u010d\u00ednaj\u00ed prod\u00e1vat na Amazonu, nemus\u00ed hned platit za cel\u00fd bal\u00ed\u010dek n\u00e1stroj\u016f, ale mohou si pohodln\u011b vybrat pouze ty n\u00e1stroje, kter\u00e9 pot\u0159ebuj\u00ed ve sv\u00e9 situaci.<\/p>

Je\u0161t\u011b v\u00edce doporu\u010den\u00ed pro dobr\u00fd n\u00e1stroj pro anal\u00fdzu Amazon FBA naleznete zde: S t\u011bmito 5 n\u00e1stroji pro anal\u00fdzu Amazon u\u0161et\u0159\u00edte \u010das, pen\u00edze a nervy<\/a>.<\/em><\/p>\t\t

\n\n\t\t
\n\t
\n\t\t
\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru – s SELLERLOGIC.\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\tZa\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

SEO n\u00e1stroje<\/h3>
\"K<\/figure>

Nakonec je Amazon nic jin\u00e9ho ne\u017e vyhled\u00e1va\u010d produkt\u016f. A v t\u00e9to funkci funguje na z\u00e1klad\u011b kl\u00ed\u010dov\u00fdch slov. Optimalizace pro vyhled\u00e1va\u010de je proto velmi d\u016fle\u017eit\u00fdm aspektem pro ka\u017ed\u00e9ho, kdo chce \u00fasp\u011b\u0161n\u011b prod\u00e1vat na Amazonu. Pro ziskov\u00e9 podnik\u00e1n\u00ed Amazon FBA jsou tedy n\u00e1stroje t\u00e9to kategorie nezbytn\u00e9.<\/p>

#4: Google Trends<\/h4>

Na z\u00e1klad\u011b zku\u0161enost\u00ed prodejci Amazonu tento n\u00e1stroj podce\u0148uj\u00ed a ne ka\u017ed\u00fd vyu\u017e\u00edv\u00e1 tuto bezplatnou slu\u017ebu. S Google Trends<\/a> lze nejen identifikovat aktu\u00e1ln\u00ed trendy kl\u00ed\u010dov\u00fdch slov a potenci\u00e1ln\u00ed budouc\u00ed bestsellery, ale tak\u00e9 zkontrolovat sez\u00f3nnost produkt\u016f \u2013 a to zdarma.<\/p>

Nap\u0159\u00edklad pokud porovn\u00e1te kl\u00ed\u010dov\u00e1 slova “lebkuchen” a “gummib\u00e4rchen” navz\u00e1jem, je jasn\u011b patrn\u00e9, \u017ee z\u00e1jem o lebkuchen byl v minulosti siln\u011b sez\u00f3nn\u00ed, zat\u00edmco u gummib\u00e4rchen tomu t\u00e9m\u011b\u0159 tak nebylo.<\/p>

\"P\u0159i<\/figure>

Podobn\u011b lze z\u00edskat i dal\u0161\u00ed zaj\u00edmav\u00e1 data, jako jsou region\u00e1ln\u00ed rozd\u00edly. Nap\u0159\u00edklad z\u00e1jem o lebkuchen byl v Bavorsku m\u00edrn\u011b vy\u0161\u0161\u00ed ne\u017e v ostatn\u00edch spolkov\u00fdch zem\u00edch. A pohled na souvisej\u00edc\u00ed vyhled\u00e1vac\u00ed dotazy m\u016f\u017ee ji\u017e p\u0159in\u00e9st dal\u0161\u00ed marketingov\u00fd n\u00e1pad: Pep\u0159ov\u00e9 a mra\u017een\u00e9 lebkuchen.<\/p>

\"P\u0159i<\/figure>

#5: Keywordtool.io<\/h4>

Zvl\u00e1\u0161t\u011b pro mal\u00e9 obchodn\u00edky Amazon FBA mohou b\u00fdt n\u00e1stroje n\u00e1kladov\u00fdm faktorem, kter\u00fd by nem\u011bl b\u00fdt podce\u0148ov\u00e1n. V\u00fdzkumn\u00fd n\u00e1stroj keywordtool.io<\/a> je zdarma k pou\u017eit\u00ed a umo\u017e\u0148uje z\u00fa\u017eit v\u00fdzkum jak na konkr\u00e9tn\u00ed zem\u011b, tak specificky zam\u011b\u0159en\u00fd na Amazon.<\/p>

Jako datovou z\u00e1kladnu n\u00e1stroj vyu\u017e\u00edv\u00e1 funkci autosuggest r\u016fzn\u00fdch vyhled\u00e1va\u010d\u016f. Pro hlavn\u00ed kl\u00ed\u010dov\u00e9 slovo poskytuje relevantn\u00ed long-tail vyhled\u00e1vac\u00ed term\u00edny. Ti, kte\u0159\u00ed cht\u011bj\u00ed zn\u00e1t odhadovan\u00fd objem vyhled\u00e1v\u00e1n\u00ed, si v\u0161ak mus\u00ed zakoupit pro verzi.<\/p>

Zdroje a v\u00fdzkum produkt\u016f<\/h3>
\"Nejzn\u00e1m\u011bj\u0161\u00ed<\/figure>

Jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch \u00fakol\u016f online prodejce je ur\u010dit\u011b z\u00edsk\u00e1v\u00e1n\u00ed a v\u00fdzkum nov\u00fdch ziskov\u00fdch produkt\u016f. Kdo chce toho dos\u00e1hnout bez dobr\u00e9ho n\u00e1stroje pro v\u00fdzkum produkt\u016f Amazon FBA, m\u00e1 p\u0159ed sebou spoustu pr\u00e1ce. N\u00e1sleduj\u00edc\u00ed \u0159e\u0161en\u00ed mohou pomoci.<\/p>

#6: Jungle Scout<\/h4>

S Jungle Scout mohou b\u00fdt seznamy optimalizov\u00e1ny a kl\u00ed\u010dov\u00e1 slova mohou b\u00fdt sledov\u00e1na po ur\u010dit\u00e9 obdob\u00ed. Automatizovan\u00e9 odpov\u011bdi na recenze produkt\u016f jsou tak\u00e9 mo\u017en\u00e9. Ale obzvl\u00e1\u0161\u0165 cenn\u00e9 pro obchodn\u00edky Amazon FBA jsou n\u00e1stroje pro v\u00fdzkum produkt\u016f a hled\u00e1n\u00ed dodavatel\u016f. V datab\u00e1zi dodavatel\u016f mohou b\u00fdt zkoum\u00e1ni v\u00fdrobci ur\u010dit\u00fdch produkt\u016f. Je tak\u00e9 mo\u017en\u00e9 hledat na z\u00e1klad\u011b konkr\u00e9tn\u00edch ASIN, zna\u010dek nebo spole\u010dnost\u00ed.<\/p>

Nov\u00ed a mal\u00ed obchodn\u00edci FBA, stejn\u011b jako ti, kte\u0159\u00ed p\u016fsob\u00ed v nicher, mohou b\u00fdt tak\u00e9 zainteresov\u00e1ni v\u011bd\u011bt, \u017ee tato datab\u00e1ze dodavatel\u016f tak\u00e9 zobrazuje v\u00fdrobce se podobn\u00fdmi produkty, kte\u0159\u00ed jsou ochotni splnit men\u0161\u00ed mno\u017estv\u00ed objedn\u00e1vek.<\/p>

#7: Tiptrans<\/h4>

P\u0159edt\u00edm, ne\u017e je nov\u00fd produkt p\u0159id\u00e1n do portfolia, cht\u011bj\u00ed prodejci Amazonu obvykle vid\u011bt produkt jednou. V\u00fdrobce pot\u00e9 pos\u00edl\u00e1 tyto vzorky prodejci na trhu, aby si mohli ud\u011blat dojem na kvalitu, vzhled a funkci. To s sebou nese n\u00e1klady na dopravu, kter\u00e9 nejsou zanedbateln\u00e9, proto\u017ee obchodn\u00edci obvykle \u017e\u00e1daj\u00ed o n\u011bkolik vzork\u016f od r\u016fzn\u00fdch, v\u011bt\u0161inou asijsk\u00fdch v\u00fdrobc\u016f.<\/p>

N\u00e1stroj Amazon FBA Tiptrans<\/a> umo\u017e\u0148uje shrom\u00e1\u017edit v\u0161echny tyto vzorky a pot\u00e9 je poslat spole\u010dn\u011b do c\u00edlov\u00e9 zem\u011b. T\u00edmto zp\u016fsobem obchodn\u00edk \u0161et\u0159\u00ed pen\u00edze, proto\u017ee mus\u00ed platit n\u00e1klady na dopravu pouze jednou. A\u017e do odesl\u00e1n\u00ed Tiptrans uchov\u00e1v\u00e1 produkty ve sv\u00fdch vlastn\u00edch skladech.<\/p>

#8: CamelCamelCamel<\/h4>

V\u00fdzkum produkt\u016f tak\u00e9 zahrnuje sledov\u00e1n\u00ed cen a anal\u00fdzu historick\u00fdch dat pro produkty dostupn\u00e9 na Amazonu \u2013 zejm\u00e9na ty od konkurence. P\u0159ehledy o v\u00fdvoji cen ur\u010dit\u00fdch produkt\u016f pom\u00e1haj\u00ed \u010dinit chytr\u00e1 obchodn\u00ed rozhodnut\u00ed t\u00fdkaj\u00edc\u00ed se vlastn\u00edch produkt\u016f.<\/p>

CamelCamelCamel<\/a> nab\u00edz\u00ed p\u0159esn\u011b to. Za pon\u011bkud podivn\u00fdm n\u00e1zvem se skr\u00fdv\u00e1 bezplatn\u00fd n\u00e1stroj, jeho\u017e hlavn\u00ed funkc\u00ed je sledovat historick\u00e9 ceny produkt\u016f na Amazonu. Pro sledov\u00e1n\u00ed v\u00fdvoje cen v pr\u016fb\u011bhu \u010dasu mohou u\u017eivatel\u00e9 bu\u010f hledat konkr\u00e9tn\u00ed polo\u017eku, nebo zadat URL adresu str\u00e1nky produktu na Amazonu. N\u00e1stroj pot\u00e9 vygeneruje graf, kter\u00fd zn\u00e1zor\u0148uje zm\u011bny cen.<\/p>

Tento graf zahrnuje jak aktu\u00e1ln\u00ed, tak historick\u00e9 ceny, stejn\u011b jako jak\u00e9koli v\u00fdkyvy nebo slevy, kter\u00e9 se b\u011bhem tohoto obdob\u00ed vyskytly.<\/p>

#9: Sonar<\/h4>

Na rozd\u00edl od jin\u00fdch v\u00fdzkumn\u00fdch n\u00e1stroj\u016f, kter\u00e9 pom\u00e1haj\u00ed kupuj\u00edc\u00edm naj\u00edt dobr\u00e9 nab\u00eddky, Sonar<\/a> byl speci\u00e1ln\u011b vyvinut pro prodejce na Amazonu.<\/p>

P\u0159i optimalizaci produktov\u00fdch seznam\u016f je Sonar u\u017eite\u010dn\u00fd n\u00e1stroj. Poskytuje cenn\u00e9 informace o relevantn\u00edch kl\u00ed\u010dov\u00fdch slovech a vyhled\u00e1vac\u00edch term\u00ednech, kter\u00e9 pou\u017e\u00edvaj\u00ed z\u00e1kazn\u00edci Amazonu. Integrac\u00ed siln\u00fdch kl\u00ed\u010dov\u00fdch slov do sv\u00fdch produktov\u00fdch seznam\u016f m\u016f\u017eete nejen zlep\u0161it viditelnost sv\u00fdch nab\u00eddek, ale tak\u00e9 zv\u00fd\u0161it organickou n\u00e1v\u0161t\u011bvnost a prodeje na platform\u011b.<\/p>

Sonar m\u00e1 jak bezplatnou verzi se z\u00e1kladn\u00edmi funkcemi, tak placenou verzi \u2013 Sonar Pro \u2013 kter\u00e1 nab\u00edz\u00ed dal\u0161\u00ed funkce a podrobn\u011bj\u0161\u00ed data. Sonar Pro poskytuje nap\u0159\u00edklad pokro\u010dil\u00e9 \u00fadaje o objemu vyhled\u00e1v\u00e1n\u00ed, sledov\u00e1n\u00ed konkurence, stejn\u011b jako mo\u017enost ukl\u00e1dat a exportovat seznamy kl\u00ed\u010dov\u00fdch slov.<\/p>

\u00daprava cen, sledov\u00e1n\u00ed v\u00fdkonu produkt\u016f a n\u00e1hrada FBA<\/h3>
\"N\u00e1stroje<\/figure>

N\u011bkter\u00e9 n\u00e1stroje Amazon FBA v\u00fdrazn\u011b usnad\u0148uj\u00ed ka\u017edodenn\u00ed podnik\u00e1n\u00ed, zat\u00edmco jin\u00e9 jsou nezbytn\u00e9 pro \u00fasp\u011bch podnik\u00e1n\u00ed. Dobr\u00fd repricer, kter\u00fd se zab\u00fdv\u00e1 optimalizac\u00ed cen, rozhodn\u011b spad\u00e1 do t\u00e9to kategorie. Dal\u0161\u00edm kl\u00ed\u010dov\u00fdm aspektem \u00fasp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed FBA je sledov\u00e1n\u00ed jeho v\u00fdkonu, co\u017e je mo\u017en\u00e9 d\u00edky p\u0159ehledu zisku. Ka\u017ed\u00fd prodejce by m\u011bl tak\u00e9 pou\u017e\u00edvat n\u00e1stroj pro n\u00e1hradu chyb FBA, pokud nechce bezd\u016fvodn\u011b d\u00e1vat sv\u00e9 pen\u00edze Amazonu.<\/p>

#10: SELLERLOGIC Repricer<\/h4>

Samoz\u0159ejm\u011b, \u017ee zde doporu\u010dujeme n\u00e1\u0161 repricer. Ale ve skute\u010dnosti SELLERLOGIC Repricer<\/a> funguje pon\u011bkud jinak ne\u017e mnoho konven\u010dn\u00edch repricer\u016f pou\u017e\u00edvan\u00fdch obchodn\u00edky Amazon FBA. N\u00e1stroje tohoto druhu \u010dasto implementuj\u00ed rigidn\u00ed pravidla jako “Cena je v\u017edy o dva centy ni\u017e\u0161\u00ed ne\u017e nejlevn\u011bj\u0161\u00ed produkt konkurence.” Probl\u00e9m s t\u00edmto je n\u00e1sleduj\u00edc\u00ed: Za prv\u00e9, spou\u0161t\u00ed to nebezpe\u010dnou spir\u00e1lu dol\u016f, proto\u017ee konkurent se tak\u00e9 sna\u017e\u00ed b\u00fdt nejlevn\u011bj\u0161\u00ed, aby z\u00edskal Buy Box, nap\u0159\u00edklad. Za druh\u00e9, tento typ \u00fapravy cen nezohled\u0148uje mnoho dal\u0161\u00edch metrik, kter\u00e9 jsou extr\u00e9mn\u011b d\u016fle\u017eit\u00e9 pro pod\u00edl nebo hodnocen\u00ed Buy Box \u2013 jako je v\u00fdkon prodejce.<\/p>

SELLERLOGIC Repricer na druh\u00e9 stran\u011b funguje dynamicky a inteligentn\u011b. To znamen\u00e1, \u017ee nejen zohled\u0148uje d\u016fle\u017eit\u00e9 metriky, ale tak\u00e9 komplexn\u011b analyzuje tr\u017en\u00ed situaci. Nastavuje tak\u00e9 cenu zpo\u010d\u00e1tku tak n\u00edzko, aby produkt z\u00edskal Buy Box. Ale pot\u00e9 cenu znovu optimalizuje \u2013 a zaji\u0161\u0165uje, \u017ee Buy Box je udr\u017eov\u00e1no nikoli s nejni\u017e\u0161\u00ed, ale s nejvy\u0161\u0161\u00ed mo\u017enou cenou.<\/p>\t\t

\n\n\t\t
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\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru – s SELLERLOGIC.\t\t<\/div>\n\t\t
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\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\tZa\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

#11: SELLERLOGIC Business Analytics<\/h4>

Va\u0161e prodejn\u00ed \u010d\u00edsla mohou b\u00fdt vysok\u00e1, ale na konci dne je to ziskovost va\u0161eho podnik\u00e1n\u00ed FBA, co se po\u010d\u00edt\u00e1. Proto je nezbytn\u00e9 sledovat relevantn\u00ed kl\u00ed\u010dov\u00e9 ukazatele a v p\u0159\u00edpad\u011b pot\u0159eby reagovat v\u010das.<\/p>

SELLERLOGIC Business Analytics<\/a> m\u016f\u017ee vizualizovat v\u00fdkon va\u0161eho podnik\u00e1n\u00ed FBA na r\u016fzn\u00fdch \u00farovn\u00edch, a to ve vztahu k \u00fa\u010dtu Amazon, tr\u017ei\u0161ti a dokonce i pro ka\u017ed\u00fd jednotliv\u00fd produkt. N\u00e1stroj prezentuje slo\u017eit\u00e1 data o produktech zjednodu\u0161en\u00fdm zp\u016fsobem, je intuitivn\u011b ovl\u00e1d\u00e1n a nab\u00edz\u00ed r\u016fzn\u00e9 mo\u017enosti filtrov\u00e1n\u00ed. To umo\u017e\u0148uje prodejc\u016fm Amazonu nap\u0159\u00edklad sledovat v\u00fdvoj relevantn\u00edch kl\u00ed\u010dov\u00fdch ukazatel\u016f pro ka\u017ed\u00fd jednotliv\u00fd produkt nap\u0159\u00ed\u010d r\u016fzn\u00fdmi tr\u017ei\u0161ti a z\u00edskat d\u016fle\u017eit\u00e9 poznatky.<\/p>

S SELLERLOGIC Business Analytics mohou b\u00fdt rychle identifikov\u00e1ny neprofitabiln\u00ed produkty, stejn\u011b jako ty s nejvy\u0161\u0161\u00edm ziskem. Na z\u00e1klad\u011b podrobn\u00fdch p\u0159ehled\u016f o zisku a n\u00e1kladech m\u016f\u017eete \u010dinit rozhodnut\u00ed zalo\u017een\u00e1 na datech a vyu\u017e\u00edt r\u016fstov\u00fd potenci\u00e1l va\u0161eho podnik\u00e1n\u00ed na Amazonu.<\/p>

\"Automatick\u00e9<\/a><\/figure>

#12: SELLERLOGIC Lost & Found<\/h4>

Dal\u0161\u00edm n\u00e1strojem ze st\u00e1je SELLERLOGIC je Lost & Found<\/a>. Ka\u017ed\u00fd, kdo nechce pl\u00fdtvat sv\u00fdmi pen\u011bzi na Amazonu, by m\u011bl ur\u010dit\u011b vyu\u017e\u00edt tohoto n\u00e1stroje. V logistick\u00fdch centrech se ka\u017ed\u00fd den z reg\u00e1l\u016f odeb\u00edr\u00e1 nespo\u010det polo\u017eek, bal\u00ed se a odes\u00edlaj\u00ed. Nen\u00ed p\u0159ekvapiv\u00e9, \u017ee k chyb\u00e1m doch\u00e1z\u00ed. Produkty mohou b\u00fdt po\u0161kozeny, vr\u00e1cen\u00ed nemus\u00ed nikdy dorazit, nebo mohou b\u00fdt poplatky FBA vypo\u010d\u00edt\u00e1ny nespr\u00e1vn\u011b.<\/p>

Za to mus\u00ed Amazon kompenzovat prodejce FBA. N\u00e1stroje jako Lost & Found proch\u00e1zej\u00ed v\u0161echny zpr\u00e1vy FBA a okam\u017eit\u011b hl\u00e1s\u00ed nesrovnalosti. Lost & Found to dokonce m\u016f\u017ee d\u011blat zp\u011btn\u011b a\u017e 18 m\u011bs\u00edc\u016f. A nejlep\u0161\u00ed na tom je, \u017ee v z\u00e1kaznick\u00e9m servisu jsou zku\u0161en\u00ed profesion\u00e1lov\u00e9 Amazonu \u2013 pokud nastanou n\u011bjak\u00e9 probl\u00e9my s vr\u00e1cen\u00edm pen\u011bz, n\u00e1\u0161 t\u00fdm Customer Success zdarma pom\u00e1h\u00e1 s komunikac\u00ed s Amazonem.<\/p>

Z\u00e1v\u011br: \u00dasp\u011b\u0161n\u00fd bez n\u00e1stroj\u016f Amazon FBA? Nep\u0159edstaviteln\u00e9!<\/h2>

R\u016fzn\u00e9 po\u017eadavky podnik\u00e1n\u00ed FBA d\u011blaj\u00ed z prodejce skute\u010dn\u00e9ho v\u0161estrann\u00e9ho talentu. Zaji\u0161t\u011bn\u00ed dod\u00e1vek r\u00e1no, SEO odpoledne a trochu anal\u00fdzy konkurence ve\u010der. N\u011bkter\u00e9 z t\u011bchto \u00fakol\u016f lze zjednodu\u0161it nebo dokonce pln\u011b automatizovat pomoc\u00ed vhodn\u00e9ho softwaru.<\/p>

A\u0165 u\u017e volba padne na all-in-one \u0159e\u0161en\u00ed nebo r\u016fzn\u00e9 n\u00e1stroje Amazon FBA od r\u016fzn\u00fdch poskytovatel\u016f, kter\u00e9 usnad\u0148uj\u00ed pr\u00e1ci, ur\u010dit\u011b z\u00e1vis\u00ed na osobn\u00edch po\u017eadavc\u00edch. N\u011bkter\u00e9 n\u00e1stroje, jako jsou ty pro v\u00fdzkum kl\u00ed\u010dov\u00fdch slov, optimalizaci cen nebo sledov\u00e1n\u00ed v\u00fdkonu, jsou v\u0161ak kl\u00ed\u010dov\u00e9 pro \u00fasp\u011bch a m\u011bly by b\u00fdt proto vyb\u00edr\u00e1ny s zvl\u00e1\u0161tn\u00ed p\u00e9\u010d\u00ed.<\/p>

Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 metamorworks \u2013 stock.adobe.com \/ \u00a9 jamesteohart \u2013 stock.adobe.com \/ Screenshot @ Google Trends \/ Screenshot @ Google Trends \/ \u00a9 XuBing \u2013 stock.adobe.com \/ \u00a9 Looker_Studio \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Ka\u017ed\u00fd, kdo provozuje \u00fasp\u011b\u0161n\u00fd podnik, v\u00ed, \u017ee nedostatek \u010dasu je kl\u00ed\u010dov\u00fdm faktorem v ka\u017edodenn\u00edm podnik\u00e1n\u00ed. V\u017edy je t\u0159eba ud\u011blat tis\u00edc v\u011bc\u00ed najednou a den se nikdy nezd\u00e1 m\u00edt dostatek hodin. To plat\u00ed tak\u00e9 pro profesion\u00e1ln\u00ed Amazon FBA obchodn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed posunout sv\u00e9 podnik\u00e1n\u00ed vp\u0159ed. Optimalizace proces\u016f je v tomto smyslu d\u016fle\u017eit\u00fdm bodem na seznamu \u00fakol\u016f.<\/p>\n","protected":false},"author":3,"featured_media":1205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[915],"tags":[],"class_list":["post-108567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splneni-objednavek-amazonem"],"yoast_head":"\nTOP 10 n\u00e1stroj\u016f Amazon FBA pro prodejce<\/title>\n<meta name=\"description\" content=\"Amazon FBA: Prodejn\u00ed n\u00e1stroje jsou nezbytn\u00e9 pro profesion\u00e1ly. 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Takto optimalizujete sv\u00e9 obchodn\u00ed procesy pro v\u00edce \u010dasu a pen\u011bz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-03T10:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba-software-tools.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Kter\u00e9 n\u00e1stroje Amazon FBA mohou prodejci na tr\u017ei\u0161ti skute\u010dn\u011b vyu\u017e\u00edt? 12 doporu\u010den\u00ed pro obchodn\u00edky\",\"datePublished\":\"2020-11-03T10:47:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/\"},\"wordCount\":2341,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba-software-tools.jpeg\",\"articleSection\":[\"Spln\u011bn\u00ed objedn\u00e1vek Amazonem\"],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/\",\"name\":\"TOP 10 n\u00e1stroj\u016f Amazon FBA pro prodejce\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba-software-tools.jpeg\",\"datePublished\":\"2020-11-03T10:47:00+00:00\",\"description\":\"Amazon FBA: Prodejn\u00ed n\u00e1stroje jsou nezbytn\u00e9 pro profesion\u00e1ly. 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