{"id":108570,"date":"2020-04-02T17:20:00","date_gmt":"2020-04-02T17:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/6-tipu-jak-zacit-s-dobrym-vyzkumem-produktu-pro-amazon-fba\/"},"modified":"2020-04-02T17:20:00","modified_gmt":"2020-04-02T17:20:00","slug":"6-tipu-jak-zacit-s-dobrym-vyzkumem-produktu-pro-amazon-fba","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/6-tipu-jak-zacit-s-dobrym-vyzkumem-produktu-pro-amazon-fba\/","title":{"rendered":"6 tip\u016f, jak za\u010d\u00edt s dobr\u00fdm v\u00fdzkumem produkt\u016f pro Amazon FBA"},"content":{"rendered":"

Ka\u017ed\u00fd, kdo chce b\u00fdt \u00fasp\u011b\u0161n\u00fd na Amazonu, se mus\u00ed opakovan\u011b zab\u00fdvat p\u0159id\u00e1v\u00e1n\u00edm nov\u00fdch produkt\u016f do sv\u00e9ho sortimentu. To v\u0161ak pro mnoho prodejc\u016f op\u011btovn\u011b vyvst\u00e1v\u00e1 stejn\u00e9 ot\u00e1zky: Na co by se m\u011blo p\u0159i v\u00fdzkumu produkt\u016f pro produkty FBA d\u00e1vat pozor? A pro\u010d je v\u00fdzkum produkt\u016f Amazon FBA<\/a> v\u016fbec tak d\u016fle\u017eit\u00fd? Abychom na\u0161li n\u00e1pady na produkty, kter\u00e9 se nestanou pomalu se prod\u00e1vaj\u00edc\u00edmi, ale sp\u00ed\u0161e dlouhodob\u00fdmi bestsellery, je dobr\u00fd v\u00fdzkum produkt\u016f Amazon FBA nezbytn\u00fd. Proto byste m\u011bli p\u0159i v\u00fdzkumu v\u011bnovat pozornost n\u011bkter\u00fdm krit\u00e9ri\u00edm, jako je prodejn\u00ed potenci\u00e1l. Ale o tom v\u00edce pozd\u011bji.<\/p>

Abychom v\u00e1m pomohli s va\u0161\u00edm dal\u0161\u00edm v\u00fdzkumem a v\u00fdb\u011brem produkt\u016f, prozkoumali jsme pro v\u00e1s nejlep\u0161\u00ed tipy a shrnuli je v t\u00e9to p\u0159\u00edru\u010dce.<\/p>

Tip 1: Jak naj\u00edt inspiraci<\/h2>

Ve skute\u010dnosti m\u016f\u017eete b\u00fdt inspirov\u00e1ni v\u0161ude. Co zn\u00ed tak snadno, je ve skute\u010dnosti obt\u00ed\u017en\u00e9 realizovat. Proto\u017ee naj\u00edt n\u00e1pady na produkty na stisknut\u00ed tla\u010d\u00edtka bohu\u017eel nen\u00ed tak jednoduch\u00e9. M\u016f\u017eete tedy celou v\u011bc povzbudit.<\/p>

Vydejte se do m\u011bsta a pod\u00edvejte se, co aktu\u00e1ln\u011b nab\u00edzej\u00ed mnoh\u00e9 obchody s drobnostmi jako Nanu Nana, Tedi atd. A pro ty, kte\u0159\u00ed d\u00e1vaj\u00ed p\u0159ednost hled\u00e1n\u00ed p\u0159\u00edmo na sv\u00e9m pracovi\u0161ti: Hledejte inspiraci na online platform\u00e1ch jako Wish<\/a> nebo Alibaba<\/a>.<\/strong> Domovsk\u00e9 str\u00e1nky jsou pln\u00e9 polo\u017eek, kter\u00e9 v\u00e1s mohou inspirovat b\u011bhem va\u0161eho hled\u00e1n\u00ed produkt\u016f nebo kter\u00e9 m\u016f\u017eete okam\u017eit\u011b za\u0159adit do sv\u00e9ho produktov\u00e9ho portfolia.<\/p>

Pozor: Inspirace nen\u00ed v\u0161echno! P\u0159i v\u00fdb\u011bru produkt\u016f se tak\u00e9 ujist\u011bte, \u017ee polo\u017eky, o kter\u00e9 m\u00e1te z\u00e1jem, budou dlouhodob\u011b ziskov\u00e9. Jak to ud\u011blat, bude vysv\u011btleno v n\u00e1sleduj\u00edc\u00edch tipech! Krom\u011b toho m\u016f\u017eete tak\u00e9 zapojit samotn\u00fd Amazon do v\u00fdzkumu produkt\u016f. Online gigant automaticky \u0159ad\u00ed nab\u00edzen\u00e9 produkty na z\u00e1klad\u011b prodejn\u00edch \u010d\u00edsel. Takov\u00e1 hodnocen\u00ed existuj\u00ed pro ka\u017edou kategorii.<\/p>

Jednodu\u0161e klikn\u011bte na pole “Nejprod\u00e1van\u011bj\u0161\u00ed” p\u0159\u00edmo pod vyhled\u00e1vac\u00edm panelem na domovsk\u00e9 str\u00e1nce. Na lev\u00e9 stran\u011b nyn\u00ed najdete seznam v\u0161ech kategori\u00ed. Kliknut\u00edm na odpov\u00eddaj\u00edc\u00ed kategorii se dostanete k p\u0159\u00edslu\u0161n\u00e9mu \u017eeb\u0159\u00ed\u010dku nejprod\u00e1van\u011bj\u0161\u00edch produkt\u016f. V kategorii “Drogerie a osobn\u00ed p\u00e9\u010de” vede v b\u0159eznu 2020 zast\u0159ihova\u010d vlas\u016f od Brauna, t\u011bsn\u011b n\u00e1sledovan\u00fd toaletn\u00edm pap\u00edrem Hakle, co\u017e vzhledem k pandemii COVID-19 nen\u00ed p\u0159ekvapuj\u00edc\u00ed.<\/p>

Zde vid\u00edte dal\u0161\u00ed v\u00fdhodu: Proto\u017ee na z\u00e1klad\u011b \u017eeb\u0159\u00ed\u010dku nejprod\u00e1van\u011bj\u0161\u00edch produkt\u016f si ji\u017e m\u016f\u017eete ud\u011blat p\u0159edstavu o prodejn\u00edm potenci\u00e1lu b\u011bhem hled\u00e1n\u00ed produkt\u016f.<\/p>

Tip 2: Jak \u010d\u00edst prodejn\u00ed hodnocen\u00ed Amazonu<\/h2>

Takzvan\u00fd \u017eeb\u0159\u00ed\u010dek nejprod\u00e1van\u011bj\u0161\u00edch produkt\u016f Amazonu (nebo zkr\u00e1cen\u011b BSR) popisuje, jak dob\u0159e se produkt prod\u00e1v\u00e1 ve srovn\u00e1n\u00ed s ostatn\u00edmi polo\u017ekami ve stejn\u00e9 kategorii. Pokud je produkt za\u0159azen do v\u00edce kategori\u00ed, m\u00e1 odpov\u00eddaj\u00edc\u00ed po\u010det prodejn\u00edch hodnocen\u00ed. Nap\u0159\u00edklad zast\u0159ihova\u010d vlas\u016f od Brauna m\u00e1 nejen hodnocen\u00ed 1 v kategorii “Drogerie a osobn\u00ed p\u00e9\u010de,” ale tak\u00e9 v kategorii “Zast\u0159ihova\u010de vlas\u016f.”<\/p>

Prod\u00e1v\u00e1 se tedy \u010dast\u011bji ne\u017e v\u0161echny ostatn\u00ed produkty ve dvou kategori\u00edch. Prodejn\u00ed hodnocen\u00ed najdete v popisu produktu pod ozna\u010den\u00edm Bestseller Rank:<\/p>

\"V\u00fdzkum<\/a><\/figure><\/div>

Ale pro\u010d byste se m\u011bli zaj\u00edmat o \u017eeb\u0159\u00ed\u010dek nejprod\u00e1van\u011bj\u0161\u00edch produkt\u016f b\u011bhem v\u00fdzkumu produkt\u016f pro Amazon FBA?<\/h3>

Na jedn\u00e9 stran\u011b pom\u00e1h\u00e1 naj\u00edt inspiraci, jak bylo pops\u00e1no v\u00fd\u0161e.<\/p>

Na druh\u00e9 stran\u011b, a to je mnohem d\u016fle\u017eit\u011bj\u0161\u00ed, m\u016f\u017eete odhadnout prodejn\u00ed potenci\u00e1l a odpov\u00eddaj\u00edc\u00edm zp\u016fsobem popt\u00e1vku po produktu.<\/p>

Prodejn\u00ed hodnocen\u00ed Amazonu se podle informac\u00ed Amazonu aktualizuje ka\u017edou hodinu<\/strong> a je tedy v\u017edy aktu\u00e1ln\u00ed<\/strong>. Z toho lze rozpoznat trendy a odhadnout popt\u00e1vku. Pokud m\u00e1 produkt dobr\u00e9 hodnocen\u00ed, ide\u00e1ln\u011b samoz\u0159ejm\u011b hodnocen\u00ed 1, znamen\u00e1 to, \u017ee se produkt relativn\u011b dob\u0159e prod\u00e1v\u00e1 a popt\u00e1vka je odpov\u00eddaj\u00edc\u00edm zp\u016fsobem vysok\u00e1.<\/p>

Pokud jste b\u011bhem sv\u00e9ho v\u00fdzkumu produkt\u016f na\u0161li potenci\u00e1ln\u00ed polo\u017eku pro Amazon FBA, kterou byste cht\u011bli za\u0159adit do sv\u00e9ho portfolia, m\u016f\u017eete hledat stejn\u00fd nebo srovnateln\u00fd produkt. Pokud prod\u00e1v\u00e1te zbo\u017e\u00ed, m\u011bli byste hledat stejn\u00fd produkt. To funguje nap\u0159\u00edklad prost\u0159ednictv\u00edm ASIN. Pokud v\u0161ak prod\u00e1v\u00e1te produkty pod vlastn\u00ed priv\u00e1tn\u00ed zna\u010dkou, mus\u00edte hledat podobn\u00e9. Nyn\u00ed si m\u016f\u017eete p\u0159e\u010d\u00edst prodejn\u00ed hodnocen\u00ed Amazonu, abyste z\u00edskali p\u0159edstavu o prodejn\u00ed situaci.<\/p>

Nicm\u00e9n\u011b, existuje jedna nev\u00fdhoda, kdy\u017e \u010dtete prodejn\u00ed hodnocen\u00ed Amazonu: I kdy\u017e m\u016f\u017eete vid\u011bt, \u017ee produkt m\u00e1 srovnateln\u011b vysok\u00fd nebo n\u00edzk\u00fd objem prodeje, pot\u0159ebujete p\u0159esn\u011bj\u0161\u00ed \u010d\u00edsla pro sv\u00e9 v\u00fdpo\u010dty, tak\u017ee byste m\u011bli tak\u00e9 analyzovat prodejn\u00ed \u010d\u00edsla Amazon FBA. Jak to ud\u011blat, bude vysv\u011btleno v dal\u0161\u00edm tipu:<\/p>

Tip 3: Jak analyzovat prodejn\u00ed \u010d\u00edsla Amazonu<\/h2>

Bohu\u017eel, t\u00e9m\u011b\u0159 nikdo v\u00e1m neposkytne anal\u00fdzu sv\u00fdch prodejn\u00edch \u010d\u00edsel. Ale to je p\u0159esn\u011b to, co pot\u0159ebujete k nalezen\u00ed produkt\u016f na Amazonu b\u011bhem v\u00fdzkumu produkt\u016f FBA, kter\u00e9 budou z dlouhodob\u00e9ho hlediska ziskov\u00e9 z hlediska va\u0161\u00ed mar\u017ee.<\/p>

Metoda 999 \u2013 jednoduch\u00fd trik<\/h3>

Klikn\u011bte na produkt a p\u0159idejte ho do sv\u00e9ho n\u00e1kupn\u00edho ko\u0161\u00edku. Pot\u00e9 zvy\u0161te mno\u017estv\u00ed objedn\u00e1vky na 999. Obvykle v\u00e1m pak uk\u00e1\u017ee, \u017ee prodejce m\u00e1 na sklad\u011b pouze x kus\u016f.<\/p>

\"Amazon<\/a><\/figure>

Tento postup opakujete denn\u011b po ur\u010ditou dobu, nap\u0159\u00edklad po dobu jednoho m\u011bs\u00edce. B\u011bhem t\u00e9to doby si zaznamen\u00e1vejte p\u0159\u00edslu\u0161n\u00e9 z\u00e1soby. T\u00edmto zp\u016fsobem m\u016f\u017eete odhadnout, kolik kus\u016f se prod\u00e1 za den. Bohu\u017eel, tato metoda ne v\u017edy funguje, proto\u017ee prodejci mohou nastavit maxim\u00e1ln\u00ed mno\u017estv\u00ed objedn\u00e1vky, kter\u00e9 v\u00e1m bude zobrazeno, kdy\u017e jej p\u0159ekro\u010d\u00edte.<\/p>

\"V\u00fdzkum<\/a><\/figure>

Pro ty, kte\u0159\u00ed to pova\u017euj\u00ed za p\u0159\u00edli\u0161 \u010dasov\u011b n\u00e1ro\u010dn\u00e9 nebo kte\u0159\u00ed by cht\u011bli delegovat tuto \u010d\u00e1st v\u00fdzkumu produkt\u016f Amazon FBA, se mohou tak\u00e9 spolehnout na chytr\u00e9 n\u00e1stroje<\/a>. V podstat\u011b funguj\u00ed podobn\u00fdm zp\u016fsobem.<\/p>

S Sales Radar od ShopDoc<\/a> m\u016f\u017eete \u0161pehovat jin\u00e9 produkty na z\u00e1klad\u011b jejich ASIN, kl\u00ed\u010dov\u00fdch slov nebo ID prodejc\u016f. Pro toto v\u00e1m budou zobrazeny prodejn\u00ed \u010d\u00edsla, ceny a p\u0159\u00edjmy. Krom\u011b toho obdr\u017e\u00edte pr\u016fm\u011brn\u00e9 hodnoty v\u0161ech nalezen\u00fdch produkt\u016f b\u011bhem vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 pom\u00e1haj\u00ed vypo\u010d\u00edtat va\u0161e vlastn\u00ed prodeje.<\/p>

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You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div>
So funktioniert der\u00a0Umsatzradar von ShopDoc.<\/figcaption><\/figure>

Tip 4: Jak analyzovat svou konkurenci<\/strong><\/h2>

Jeliko\u017e jsme ji\u017e na t\u00e9ma \u0161pehov\u00e1n\u00ed konkurence…<\/p>

Kdy\u017e prod\u00e1v\u00e1te na Amazonu, budete tak\u00e9 v konkurenci s ostatn\u00edmi prodejci. Proto\u017ee nejste jedin\u00fdm obchodn\u00edkem v cel\u00e9 oblasti, jak tomu bylo v dob\u011b na\u0161ich prarodi\u010d\u016f, kdy lid\u00e9 nakupovali pouze u tety Emmy.<\/p>

Kdy\u017e uvedete nov\u00fd produkt, nejprve mus\u00edte zv\u00fd\u0161it jeho viditelnost<\/strong>. To funguje prost\u0159ednictv\u00edm prodejn\u00edch \u010d\u00edsel. Pokud jsou va\u0161imi konkurenty Braun a Philips, m\u016f\u017eete si spo\u010d\u00edtat, jak \u010dasto z\u00e1kazn\u00edci klikaj\u00ed na v\u00e1\u0161 produkt, kter\u00fd mo\u017en\u00e1 je\u0161t\u011b nem\u00e1 ani hodnocen\u00ed.<\/p>

Velk\u00e9 zna\u010dky by tedy nem\u011bly b\u00fdt mezi va\u0161imi konkurenty.<\/p>

Ale nejsou to jen velk\u00e9 zna\u010dky, kter\u00e9 zn\u00e1me tak\u00e9 z maloobchodu. Hledejte sv\u016fj budouc\u00ed produkt na Amazonu a pod\u00edvejte se na aktu\u00e1ln\u00ed prodejce. Dobr\u00fdm ukazatelem velikosti t\u011bchto prodejc\u016f nebo velikosti jejich produkt\u016f je po\u010det recenz\u00ed. Pokud zjist\u00edte, \u017ee existuje mnoho prodejc\u016f s mnoha recenzemi, m\u011bli byste se rad\u011bji zdr\u017eet vstupu na tento trh tak\u00e9.<\/strong> Proto\u017ee, jak bylo zm\u00edn\u011bno v\u00fd\u0161e: Z\u00e1kazn\u00edci d\u016fv\u011b\u0159uj\u00ed recenz\u00edm od jin\u00fdch spot\u0159ebitel\u016f. Mnoho recenz\u00ed a dobr\u00e9 pr\u016fm\u011brn\u00e9 hodnocen\u00ed vytv\u00e1\u0159\u00ed d\u016fv\u011bru, tak\u017ee z\u00e1kazn\u00edci rad\u011bji nakupuj\u00ed tam.<\/p>

Je tedy d\u016fle\u017eit\u00e9, abyste b\u011bhem v\u00fdzkumu produkt\u016f sledovali svou konkurenci pro polo\u017eky Amazon FBA a vstupovali pouze na trhy, kde m\u00e1te realistick\u00e9 \u0161ance na konkurenci a dosa\u017een\u00ed ziskov\u00e9 mar\u017ee.<\/p>

Tip 5: Obsluhujte niku<\/h2>

D\u00e1v\u00e1 smysl, pokud n\u011bkter\u00e9 z va\u0161ich produkt\u016f obsluhuj\u00ed stejnou niku, vybrat nov\u00e9 polo\u017eky, kter\u00e9 se tak\u00e9 hod\u00ed do t\u00e9to niky. Na jedn\u00e9 stran\u011b se m\u016f\u017eete spolehnout na k\u0159\u00ed\u017eov\u00fd prodej, kdy nab\u00edz\u00edte z\u00e1kazn\u00edk\u016fm dal\u0161\u00ed produkty pot\u00e9, co si od v\u00e1s zakoupili jeden. Nap\u0159\u00edklad, pokud prod\u00e1v\u00e1te svatebn\u00ed pozv\u00e1nky, m\u016f\u017eete tak\u00e9 nab\u00eddnout d\u011bkovn\u00e9 karty. To pravd\u011bpodobn\u011b povede ke zlep\u0161en\u00ed va\u0161ich prodej\u016f.<\/p>

Z\u00e1kazn\u00edci budou pot\u011b\u0161eni, pokud budou ob\u011b karty ve stejn\u00e9m designu. T\u00edmto zp\u016fsobem m\u016f\u017eete nejen nab\u00eddnout jedine\u010dn\u00e9 produktov\u00e9 bal\u00ed\u010dky, ale tak\u00e9 se spolehnout na opakovan\u00e9 n\u00e1kupy od nich. V p\u0159\u00edpad\u011b svatebn\u00edch karet si z\u00e1kazn\u00edci nejprve mohou zakoupit pozv\u00e1nky od v\u00e1s. Po svatb\u011b budou hledat d\u011bkovn\u00e9 karty a znovu je najdou u v\u00e1s. Proto\u017ee m\u011bli dobrou zku\u0161enost b\u011bhem sv\u00e9ho prvn\u00edho n\u00e1kupu ve va\u0161em obchod\u011b, vybudovali si k v\u00e1m d\u016fv\u011bru a znovu od v\u00e1s nakoup\u00ed.<\/p>

Nav\u00edc se m\u016f\u017eete st\u00e1t odborn\u00edkem v t\u00e9to nika.<\/strong><\/p>

Zvl\u00e1\u0161t\u011b v p\u0159\u00edpad\u011b specializovan\u011bj\u0161\u00edch oblast\u00ed, jako je akvaristika, je v\u00fdhodn\u00e9, pokud m\u00e1te hlubok\u00e9 znalosti, kter\u00e9 m\u016f\u017eete uplatnit v popisu produktu a v komunikaci se z\u00e1kazn\u00edky. Vhodnou niku m\u016f\u017eete naj\u00edt prost\u0159ednictv\u00edm sv\u00fdch vlastn\u00edch zku\u0161enost\u00ed.<\/strong> Mo\u017en\u00e1 jste d\u0159\u00edve pracovali v obchod\u011b se zv\u00ed\u0159aty v oblasti akvaristiky. D\u00e1v\u00e1 smysl, \u017ee m\u016f\u017eete vyniknout sv\u00fdmi odborn\u00fdmi znalostmi v t\u00e9to nika se sv\u00fdm online obchodem. To znamen\u00e1 pro v\u00e1\u0161 v\u00fdzkum produkt\u016f na Amazonu, \u017ee byste m\u011bli hledat produkty z t\u00e9to kategorie.<\/p>

To v\u0161ak neznamen\u00e1, \u017ee byste se m\u011bli b\u011bhem v\u00fdzkumu produkt\u016f Amazon FBA zam\u011b\u0159it v\u00fdhradn\u011b na jednu niku. Proto\u017ee to tak\u00e9 znamen\u00e1, \u017ee jste zcela vyd\u00e1ni na milost tr\u017en\u00edm v\u00fdkyv\u016fm a nem\u016f\u017eete kompenzovat potenci\u00e1ln\u00ed pokles popt\u00e1vky produkty z jin\u00e9 niky.<\/p>

Tip 6: Dodr\u017eujte dal\u0161\u00ed krit\u00e9ria pro dobr\u00e9 produkty<\/h2>

Co vlastn\u011b d\u011bl\u00e1 dobr\u00fd produkt? Samoz\u0159ejm\u011b by m\u011bl b\u00fdt popt\u00e1van\u00fd a m\u00edt prodejn\u00ed potenci\u00e1l. Ale to zdaleka nen\u00ed v\u0161echno.<\/p>

Dobr\u00fd produkt je mal\u00fd a lehk\u00fd, proto\u017ee to minimalizuje n\u00e1klady na dopravu a skladov\u00e1n\u00ed. M\u00e1 smysl zohlednit poplatky za Amazon FBA<\/a> b\u011bhem v\u00fdzkumu produkt\u016f, proto\u017ee poplatky se zvy\u0161uj\u00ed s hmotnost\u00ed a velikost\u00ed.<\/strong> S aktu\u00e1ln\u00edm zv\u00fd\u0161en\u00edm poplatk\u016f FBA se to st\u00e1v\u00e1 je\u0161t\u011b relevantn\u011bj\u0161\u00edm, proto\u017ee velk\u00e9 a t\u011b\u017ek\u00e9 produkty jsou v\u00edce posti\u017eeny ne\u017e mal\u00e9 a lehk\u00e9. Doporu\u010duj\u00ed se produkty v\u00e1\u017e\u00edc\u00ed maxim\u00e1ln\u011b jeden kilogram. Tak\u017ee m\u011bjte na pam\u011bti p\u0159edpisy FBA b\u011bhem v\u00fdzkumu produkt\u016f.<\/p>

Jeliko\u017e jsme ji\u017e na t\u00e9ma dopravy: Produkty by ide\u00e1ln\u011b nem\u011bly b\u00fdt k\u0159ehk\u00e9 nebo citliv\u00e9, proto\u017ee jsou vystaveny potenci\u00e1ln\u00edm “nebezpe\u010d\u00edm” b\u011bhem v\u0161ech dodac\u00edch proces\u016f. Kryt na smartphone nen\u00ed p\u0159\u00edli\u0161 ovlivn\u011bn, pokud bal\u00ed\u010dek spadne. Naopak porcel\u00e1nov\u00e1 v\u00e1za je mnohem v\u00edce. Pokud se produkty na cest\u011b k z\u00e1kazn\u00edkovi rozbij\u00ed, nen\u00ed mo\u017en\u00e9 se vyhnout vr\u00e1cen\u00ed, co\u017e op\u011bt zvy\u0161uje va\u0161e n\u00e1klady, proto\u017ee mus\u00edte produkt vym\u011bnit a investovat do dobr\u00e9 z\u00e1kaznick\u00e9 podpory, abyste op\u011bt pot\u011b\u0161ili opr\u00e1vn\u011bn\u011b rozho\u0159\u010den\u00e9ho z\u00e1kazn\u00edka.<\/p>

Obecn\u011b je doporu\u010deno zam\u011b\u0159it se na zbo\u017e\u00ed, kter\u00e9 se b\u011bhem v\u00fdzkumu produkt\u016f Amazon FBA vrac\u00ed m\u00e9n\u011b \u010dasto,<\/strong> proto\u017ee to m\u016f\u017ee u\u0161et\u0159it va\u0161e n\u00e1klady. Zat\u00edmco v m\u00f3dn\u00edm sektoru se vrac\u00ed hodn\u011b, va\u0161e \u0161ance na n\u00edzkou m\u00edru vr\u00e1cen\u00ed jsou lep\u0161\u00ed v kategorii drogerie.<\/p>

Krom\u011b toho by m\u011bly b\u00fdt produkty levn\u00e9 na po\u0159\u00edzen\u00ed. Koneckonc\u016f, tak\u00e9 chcete m\u00edt sv\u016fj pod\u00edl na zisku. N\u00e1kupn\u00ed cena by m\u011bla b\u00fdt maxim\u00e1ln\u011b \u00bc prodejn\u00ed ceny. Proto\u017ee krom\u011b n\u00e1klad\u016f na samotnou polo\u017eku existuj\u00ed tak\u00e9 n\u00e1klady na skladov\u00e1n\u00ed, balen\u00ed a p\u0159\u00edpadn\u011b clo. \u010c\u00edm dra\u017e\u0161\u00ed jsou va\u0161e produkty na po\u0159\u00edzen\u00ed, t\u00edm pravd\u011bpodobn\u011bj\u0161\u00ed je, \u017ee va\u0161e mar\u017ee klesne. Pro sv\u016fj v\u00fdpo\u010det cen m\u016f\u017eete tak\u00e9 vyu\u017e\u00edt chytr\u00e9 Repricer<\/a> pro Amazon. Zde jednodu\u0161e zad\u00e1te n\u00e1kupn\u00ed cenu a po\u017eadovanou mar\u017ei. Algoritmus vypo\u010d\u00edt\u00e1 dal\u0161\u00ed n\u00e1klady a t\u00edm ur\u010d\u00ed pro v\u00e1s ziskovou kone\u010dnou cenu.<\/p>

S n\u00edzkou n\u00e1kupn\u00ed cenou m\u016f\u017eete tak\u00e9 nastavit n\u00edzkou prodejn\u00ed cenu, co\u017e zase podporuje impulzivn\u00ed n\u00e1kupy. Zejm\u00e9na v cenov\u00e9m rozmez\u00ed 15 a\u017e 50 \u20ac se na Amazonu uskute\u010d\u0148uje mnoho n\u00e1kup\u016f.<\/p>

Aby se p\u0159ede\u0161lo siln\u00fdm v\u00fdkyv\u016fm v popt\u00e1vce, m\u011bli byste se zam\u011b\u0159it na produkty, kter\u00e9 nejsou sez\u00f3nn\u00ed.<\/strong><\/p>

Zast\u0159ihova\u010d vlas\u016f z tipu 1 je pro to vhodn\u00fd, proto\u017ee vlasy se st\u0159\u00edhaj\u00ed v ka\u017ed\u00e9m ro\u010dn\u00edm obdob\u00ed. Na druhou stranu, semena kv\u011btin maj\u00ed pouze velmi kr\u00e1tk\u00e9 obdob\u00ed, b\u011bhem kter\u00e9ho jsou vystavena vysok\u00e9 popt\u00e1vce. V z\u00e1vislosti na semenech je prodeji ovlivn\u011bn sez\u00f3nou, ale v\u011bt\u0161ina je prim\u00e1rn\u011b popt\u00e1v\u00e1na na ja\u0159e, kdy\u017e kone\u010dn\u011b za\u010d\u00edn\u00e1 zahradnick\u00e1 sez\u00f3na.<\/p>

Nakonec jedna ot\u00e1zka: Pro\u010d je vlastn\u011b dobr\u00fd v\u00fdzkum produkt\u016f Amazon FBA d\u016fle\u017eit\u00fd?<\/h2>

Odpov\u011b\u010f je docela jednoduch\u00e1: Nechcete do sv\u00e9ho portfolia p\u0159id\u00e1vat produkty, kter\u00e9 jednodu\u0161e nevyd\u011bl\u00e1vaj\u00ed zisk nebo dokonce mohou v\u00e9st ke ztr\u00e1t\u00e1m. To m\u016f\u017ee m\u00edt r\u016fzn\u00e9 d\u016fvody: Mo\u017en\u00e1 nen\u00ed popt\u00e1vka po produktu. Nebo m\u016f\u017ee b\u00fdt konkurence nebo n\u00e1klady na dopravu a dod\u00e1n\u00ed jednodu\u0161e p\u0159\u00edli\u0161 vysok\u00e9.<\/p>

A pr\u00e1v\u011b proto je nezbytn\u00e9, abyste b\u011bhem v\u00fdzkumu produkt\u016f Amazon FBA v\u011bnovali pozornost v\u0161em mo\u017en\u00fdm obt\u00ed\u017e\u00edm, kter\u00e9 by mohly pozd\u011bji naru\u0161it va\u0161e prodeje.<\/p>

Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 WrightStudio \u2013 stock.adobe.com \/ Sn\u00edmky obrazovky @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"

Ka\u017ed\u00fd, kdo chce b\u00fdt \u00fasp\u011b\u0161n\u00fd na Amazonu, se mus\u00ed opakovan\u011b zab\u00fdvat p\u0159id\u00e1v\u00e1n\u00edm nov\u00fdch produkt\u016f do sv\u00e9ho sortimentu. To v\u0161ak pro mnoho prodejc\u016f op\u011btovn\u011b vyvst\u00e1v\u00e1 stejn\u00e9 ot\u00e1zky: Na co by se m\u011blo p\u0159i v\u00fdzkumu produkt\u016f pro produkty FBA d\u00e1vat pozor? A pro\u010d je v\u00fdzkum produkt\u016f Amazon FBA v\u016fbec tak d\u016fle\u017eit\u00fd? Abychom na\u0161li n\u00e1pady na produkty, kter\u00e9<\/p>\n","protected":false},"author":5,"featured_media":895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[915],"tags":[],"class_list":["post-108570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splneni-objednavek-amazonem"],"yoast_head":"\nV\u00fdzkum produkt\u016f Amazon FBA: 6 nejlep\u0161\u00edch tip\u016f<\/title>\n<meta name=\"description\" content=\"Amazon FBA: V\u00fdzkum produkt\u016f usnadn\u011bn. 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