{"id":108597,"date":"2022-07-15T10:57:00","date_gmt":"2022-07-15T10:57:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/"},"modified":"2025-12-09T11:59:24","modified_gmt":"2025-12-09T11:59:24","slug":"jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/","title":{"rendered":"Jak funguje Amazon FBA? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o popul\u00e1rn\u00ed slu\u017eb\u011b pln\u011bn\u00ed na prvn\u00ed pohled!"},"content":{"rendered":"\n<p class=\"theme-wp-block gb-responsive-63326-identifier\"><em>(Posledn\u00ed aktualizace 29.07.2022)<\/em> V\u011bt\u0161ina obchodn\u00edk\u016f s t\u00edm pravd\u011bpodobn\u011b m\u00e1 zku\u0161enosti: Pln\u011bn\u00ed prost\u0159ednictv\u00edm Amazonu, nebo v angli\u010dtin\u011b &#8220;Shipping by Amazon&#8221;. Za t\u00edmto n\u00e1zvem se skr\u00fdv\u00e1 cel\u00e1 \u0159ada slu\u017eeb, kter\u00e9 e-commerce gigant nab\u00edz\u00ed prodejc\u016fm na sv\u00e9m trhu. Tyto slu\u017eby si mohou obchodn\u00edci zabalit do bal\u00ed\u010dku a t\u00edm delegovat v\u011bt\u0161inu \u00fakol\u016f, kter\u00e9 vypl\u00fdvaj\u00ed z pln\u011bn\u00ed, na Amazon. FBA podnik\u00e1n\u00ed se tak stalo jedn\u00edm z nejpopul\u00e1rn\u011bj\u0161\u00edch obchodn\u00edch model\u016f mezi obchodn\u00edky na trhu, proto\u017ee prodej na Amazonu je d\u00edky tomu neuv\u011b\u0159iteln\u011b snadn\u00fd.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-260731-identifier\">Ti, kte\u0159\u00ed cht\u011bj\u00ed za\u010d\u00edt s Amazon FBA, by se v\u0161ak m\u011bli dob\u0159e informovat p\u0159edem. <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/\">Slu\u017eba nen\u00ed vhodn\u00e1 pro ka\u017ed\u00e9ho prodejce<\/a> a ne ka\u017ed\u00fd pova\u017euje \u00fa\u010dast za ekonomicky v\u00fdhodnou. P\u0159esto existuje d\u016fvod, pro\u010d je slu\u017eba tak popul\u00e1rn\u00ed: S programem FBA umo\u017enil Amazon prodejc\u016fm splnit vysok\u00e9 standardy e-commerce giganta bez dodate\u010dn\u00e9ho \u00fasil\u00ed. Obrovsk\u00e9 uleh\u010den\u00ed pro mnoho prodejc\u016f, pro jin\u00e9 je to p\u0159\u00edle\u017eitost, jak v\u016fbec roz\u0161\u00ed\u0159it sv\u00e9 podnik\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-184837-identifier\">V tomto blogov\u00e9m p\u0159\u00edsp\u011bvku chceme objasnit d\u016fle\u017eit\u00e9 z\u00e1klady a pot\u00e9 se hloub\u011bji pono\u0159it do t\u00e9matu \u201eFBA na Amazonu\u201c: Jak\u00e9 n\u00e1klady mus\u00ed obchodn\u00edci pl\u00e1novat, jak funguje zpracov\u00e1n\u00ed objedn\u00e1vek a kdy se obchodn\u00edk\u016fm vyplat\u00ed tuto slu\u017ebu vyu\u017e\u00edvat?<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-591615-identifier\" id=\"amazon-fba-was-ist-das\">Amazon FBA: Co to je?<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-279742-identifier\">Intern\u00ed slu\u017eba pln\u011bn\u00ed online giganta se naz\u00fdv\u00e1 \u201e<a href=\"https:\/\/sell.amazon.de\/versand-durch-amazon?ref_=asde_soa_rd&amp;\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pln\u011bn\u00ed Amazonem<\/a>\u201c. Prodejci na trhu si mohou tuto slu\u017ebu objednat za poplatek. Pot\u00e9 se Amazon postar\u00e1 o v\u0161echny logistick\u00e9 kroky pot\u0159ebn\u00e9 k zpracov\u00e1n\u00ed objedn\u00e1vky pro produkty FBA. Mezi n\u011b pat\u0159\u00ed mimo jin\u00e9, <\/p>\n\n\n<div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7940-identifier\">\n<li class=\"theme-wp-block gb-responsive-836016-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">skladov\u00e1n\u00ed polo\u017eek,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-980899-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">sestaven\u00ed objedn\u00e1vek,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-371137-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">balen\u00ed polo\u017eek,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-490925-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">odesl\u00e1n\u00ed z\u00e1kazn\u00edkovi,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-259688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">z\u00e1kaznick\u00fd servis v m\u00edstn\u00edm jazyce, stejn\u011b jako<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-850940-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0159\u00edzen\u00ed vratek a zpracov\u00e1n\u00ed vratek.<\/li>\n<\/ul>\n<\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-263669-identifier\">Aby to bylo mo\u017en\u00e9, prodejci FBA pos\u00edlaj\u00ed sv\u00e9 zbo\u017e\u00ed do logistick\u00e9ho centra Amazonu, odkud odes\u00edlaj\u00edc\u00ed obchodn\u00edk zahajuje v\u0161echny dal\u0161\u00ed kroky. To zahrnuje tak\u00e9 nap\u0159\u00edklad popt\u00e1vkovou distribuci z\u00e1sob do dal\u0161\u00edch logistick\u00fdch center.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-909770-identifier\" id=\"durch-amazon-fba-wird-kaum-erfahrung-in-logistik-benotigt\">S Amazon FBA je pot\u0159eba m\u00e1lo zku\u0161enost\u00ed v oblasti logistiky<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-804715-identifier\">Pro mnoho prodejc\u016f na Amazonu m\u00e1 FBA jasn\u00e9 v\u00fdhody: Mohou vybudovat \u0161irok\u00fd sortiment produkt\u016f i jako mal\u00e1 firma, kter\u00e1 m\u016f\u017ee m\u00edt jen n\u011bkolik zam\u011bstnanc\u016f nebo m\u00e1lo zku\u0161enost\u00ed v oblasti e-commerce, a z\u00edskat p\u0159\u00edstup k milion\u016fm z\u00e1kazn\u00edk\u016f pouze prost\u0159ednictv\u00edm Amazon FBA v N\u011bmecku. To je proto, \u017ee pou\u017e\u00edv\u00e1n\u00ed t\u00e9to slu\u017eby je tak\u00e9 automaticky zaregistruje do programu Prime, kter\u00fd je mezi z\u00e1kazn\u00edky obzvl\u00e1\u0161\u0165 popul\u00e1rn\u00ed d\u00edky rychl\u00e9mu doru\u010den\u00ed.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-233231-identifier\">Mnoho u\u017eivatel\u016f dokonce prim\u00e1rn\u011b objedn\u00e1v\u00e1 produkty Prime a filtruje ostatn\u00ed nab\u00eddky ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. I kdy\u017e existuje mo\u017enost prod\u00e1vat na Amazonu bez FBA, ale se statusem Prime, prodejci mus\u00ed nejprve prok\u00e1zat, \u017ee mohou splnit vysok\u00e9 standardy se svou intern\u00ed logistikou. Pro mnoho men\u0161\u00edch prodejc\u016f by to bylo nemo\u017en\u00e9.<\/p>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-407428-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten-thumbnail.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Sollten Sie Amazon FBA starten?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/\">Co je zvl\u00e1\u0161tn\u00edho na slu\u017eb\u011b Amazon FBA a jak\u00e9 zku\u0161enosti maj\u00ed prodejci s n\u00ed?<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Jak\u00e9 zku\u0161enosti maj\u00ed prodejci Amazonu s pln\u011bn\u00edm Amazonem? A co je na t\u00e9to slu\u017eb\u011b vlastn\u011b zvl\u00e1\u0161tn\u00ed? <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/\">V tomto blogov\u00e9m p\u0159\u00edsp\u011bvku jsme shrnuli hlavn\u00ed v\u00fdhody, ale tak\u00e9 nejv\u011bt\u0161\u00ed nev\u00fdhody<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-210484-identifier\" id=\"amazon-fba-ist-keine-anleitung-zum-gelddrucken\">Amazon FBA nen\u00ed n\u00e1vod na tisk pen\u011bz<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-881459-identifier\">St\u00e1t se prodejcem FBA na Amazonu je relativn\u011b snadn\u00e9 ve srovn\u00e1n\u00ed s budov\u00e1n\u00edm online obchodu. Nicm\u00e9n\u011b, prodejci jsou tak\u00e9 vystaveni tvrd\u00fdm po\u017eadavk\u016fm americk\u00e9 korporace. Zlat\u00e1 hore\u010dka, kter\u00e1 panovala mezi prodejci na trhu p\u0159ed n\u011bkolika lety, je d\u00e1vno pry\u010d. Dnes to vy\u017eaduje hodn\u011b pr\u00e1ce a ur\u010dit\u00e9 odborn\u00e9 znalosti, aby se s Amazon FBA vyd\u011bl\u00e1valo pen\u00edze.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-244180-identifier\">To je do zna\u010dn\u00e9 m\u00edry zp\u016fsobeno vysok\u00fdm konkuren\u010dn\u00edm tlakem, kter\u00fd na trhu existuje, zejm\u00e9na proto\u017ee sama korporace se tak\u00e9 \u00fa\u010dastn\u00ed jako prodejce. Mnoho produkt\u016f je nyn\u00ed nab\u00edzeno v\u00edce prodejci, tak\u017ee konkurence existuje nejen mezi r\u016fzn\u00fdmi produkty, ale tak\u00e9 pro stejn\u00fd produkt. Zejm\u00e9na takzvan\u00fd Buy Box je vysoce konkuren\u010dn\u00ed.<\/p>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-358517-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon FBA versus Dropshipping \u2013 was ist besser geeignet f\u00fcr Amazon?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/\">Amazon FBA nebo Dropshipping \u2013 kter\u00e1 volba je lep\u0161\u00ed?<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Alternativou k Amazon FBA je dropshipping. Ob\u011b metody dopravy maj\u00ed v\u00fdhody a nev\u00fdhody. Pod\u00edvali jsme se na to, kter\u00e9 pln\u011bn\u00ed je vhodn\u00e9 pro koho: <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-nebo-dropshipping-ktera-volba-je-lepsi\/\">Amazon FBA vs. Dropshipping<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/sest-nejvetsich-chyb-amazon-fba-a-jak-mohou-prodejci-uspesne-ziskat-nahradu\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/10\/21122316\/amazon-fba-fehler-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Wer mit Amazon FBA startet, macht Fehler. Das ist ganz normal. So vermeiden Sie zu scheitern.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/sest-nejvetsich-chyb-amazon-fba-a-jak-mohou-prodejci-uspesne-ziskat-nahradu\/\">\u0160est nejv\u011bt\u0161\u00edch chyb Amazon FBA a jak mohou prodejci \u00fasp\u011b\u0161n\u011b z\u00edskat n\u00e1hradu.<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Chyby se tak\u00e9 st\u00e1vaj\u00ed Amazonu b\u011bhem pln\u011bn\u00ed. V mnoha p\u0159\u00edpadech m\u00e1 prodejce n\u00e1rok na od\u0161kodn\u011bn\u00ed za tyto chyby. Vysv\u011btlujeme, kdy se to vztahuje a <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/sest-nejvetsich-chyb-amazon-fba-a-jak-mohou-prodejci-uspesne-ziskat-nahradu\/\">jak m\u016f\u017eete obdr\u017eet svou refundaci<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-zacit-s-vasim-podnikanim-amazon-fba-a-najit-spravni-pravni-formu\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143013\/amazon-fba-business-guide-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"What is the best Amazon FBA business model? Find out here.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-zacit-s-vasim-podnikanim-amazon-fba-a-najit-spravni-pravni-formu\/\">Jak za\u010d\u00edt s va\u0161\u00edm podnik\u00e1n\u00edm Amazon FBA a naj\u00edt spr\u00e1vn\u00ed pr\u00e1vn\u00ed formu<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">I kdy\u017e vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz s FBA u\u017e nen\u00ed tak snadn\u00e9 jako p\u0159ed n\u011bkolika lety, st\u00e1le m\u016f\u017ee b\u00fdt ziskov\u00e9. Zde v\u00e1m uk\u00e1\u017eeme <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-zacit-s-vasim-podnikanim-amazon-fba-a-najit-spravni-pravni-formu\/\">jak za\u010d\u00edt s va\u0161\u00edm FBA podnik\u00e1n\u00edm a naj\u00edt spr\u00e1vnou podnikatelskou strukturu<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<p class=\"theme-wp-block gb-responsive-632076-identifier\"><strong>V\u00fdkon prodejce jako krit\u00e9rium pro Buy Box<\/strong><\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-330394-identifier\">Na Amazonu existuj\u00ed dva typy produkt\u016f: Private Label a zna\u010dkov\u00e9 zbo\u017e\u00ed. Zat\u00edmco Private Label je nab\u00edzen pouze jedn\u00edm prodejcem, zna\u010dkov\u00e9 zbo\u017e\u00ed obvykle zahrnuje zn\u00e1m\u00e9 zna\u010dky, jejich\u017e produkty jsou p\u0159eprod\u00e1v\u00e1ny v\u00edce prodejci. Nicm\u00e9n\u011b ne ka\u017ed\u00fd prodejce dostane svou vlastn\u00ed str\u00e1nku nab\u00eddky; m\u00edsto toho jsou v\u0161ichni poskytovatel\u00e9 shrom\u00e1\u017ed\u011bni na stejn\u00e9 str\u00e1nce produktu. Pouze ti, kte\u0159\u00ed jsou v Buy Box v dob\u011b prodeje, obdr\u017e\u00ed objedn\u00e1vku.<\/p>\n\n\n<div class=\"wp-block-image gb-responsive-827278-identifier\">\n<figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"496\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-844x496.png\" alt=\"Program FBA od Amazonu je br\u00e1nou pro mnoho prodejc\u016f.\" class=\"wp-image-1237\" title=\"Program FBA od Amazonu je br\u00e1nou pro mnoho prodejc\u016f.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-407x239.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-768x451.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-844x496.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-1536x902.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-2048x1203.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-232885-identifier\">Tento p\u0159epravn\u00ed vak pro men\u0161\u00ed dom\u00e1c\u00ed zv\u00ed\u0159ata prod\u00e1vaj\u00ed dva r\u016fzn\u00ed prodejci. Nicm\u00e9n\u011b pouze jeden m\u016f\u017ee b\u00fdt v Buy Box \u2013 v sou\u010dasnosti je to prodejce &#8220;Mariot&#8221;. Druh\u00fd poskytovatel s n\u00e1zvem &#8220;Highfunny&#8221; je zm\u00edn\u011bn pouze d\u00e1le a docela nen\u00e1padn\u011b. Vzhledem k tomu, \u017ee 90 % u\u017eivatel\u016f nakupuje prost\u0159ednictv\u00edm Buy Box, m\u00e1 tento prodejce obvykle nev\u00fdhodu, pokud nevyhraje Buy Box. Jak je tak\u00e9 patrn\u00e9, zat\u00edmco Mariot prod\u00e1v\u00e1 produkt, je odes\u00edl\u00e1n Amazonem. Tak\u017ee FBA je pro tento produkt vyu\u017e\u00edv\u00e1no aktu\u00e1ln\u00edm prodejcem.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-23034-identifier\" id=\"der-algorithmus-bevorzugt-fba-handler-in-der-buy-box\">Algoritmus up\u0159ednost\u0148uje prodejce FBA v Buy Box<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-550969-identifier\">Lze spekulovat, \u017ee Mariot je v Buy Box p\u0159edev\u0161\u00edm proto, \u017ee pou\u017e\u00edv\u00e1 pln\u011bn\u00ed Amazonem, proto\u017ee takov\u00ed prodejci jsou up\u0159ednost\u0148ov\u00e1ni p\u0159ed sv\u00fdmi kolegy, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed pouze <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">pln\u011bn\u00ed obchodn\u00edkem (FBM)<\/a>. Nicm\u00e9n\u011b d\u016fle\u017eit\u00fdm faktorem v boji o Buy Box je celkov\u00fd v\u00fdkon prodejce, kter\u00fd zahrnuje tak\u00e9 rychlost dod\u00e1n\u00ed a kvalitu z\u00e1kaznick\u00e9ho servisu.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-644484-identifier\">Vzhledem k tomu, \u017ee vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz s FBA u\u017e nen\u00ed tak snadn\u00e9 jako p\u0159ed n\u011bkolika lety, st\u00e1le m\u016f\u017ee b\u00fdt ziskov\u00e9. Zde v\u00e1m uk\u00e1\u017eeme <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-zacit-s-vasim-podnikanim-amazon-fba-a-najit-spravni-pravni-formu\/\">jak za\u010d\u00edt s va\u0161\u00edm FBA podnik\u00e1n\u00edm a naj\u00edt spr\u00e1vnou podnikatelskou strukturu<\/a>.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-795398-identifier\" id=\"vorteile-von-fba\">V\u00fdhody FBA<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-397720-identifier\">Ve zkratce lze vyzdvihnout n\u00e1sleduj\u00edc\u00ed v\u00fdhody FBA:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-78902-identifier\">\n<li class=\"theme-wp-block gb-responsive-194205-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produkty nab\u00edzen\u00e9 prost\u0159ednictv\u00edm FBA z\u00edsk\u00e1vaj\u00ed logo Prime. Se statusem Prime z\u00edsk\u00e1te p\u0159\u00edstup k nejbohat\u0161\u00edmu c\u00edlov\u00e9mu publiku na Amazonu \u2013 p\u0159edplatitel\u016fm Prime. Po cel\u00e9m sv\u011bt\u011b m\u00e1 Amazon 200 milion\u016f p\u0159edplatitel\u016f (k roku 2021), v\u010detn\u011b p\u0159ibli\u017en\u011b 35 milion\u016f u\u017eivatel\u016f pouze v N\u011bmecku (k roku 2019).<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-370893-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Doprava, vr\u00e1cen\u00ed a z\u00e1kaznick\u00fd servis poch\u00e1zej\u00ed z jednoho zdroje. Jakmile va\u0161e produkty doraz\u00ed do fulfillment center Amazonu, m\u016f\u017eete se spolehnout na odborn\u00e9 znalosti online giganta.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-605094-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Skladovac\u00ed prostor je drah\u00fd. Pokud nechcete budovat nebo pronaj\u00edmat vlastn\u00ed sklad pro sv\u00e9 zbo\u017e\u00ed, m\u016f\u017ee b\u00fdt FBA dobr\u00fdm \u0159e\u0161en\u00edm.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-227251-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">S FBA lze generovat v\u00edce prodeje. Nab\u00eddky FBA jsou up\u0159ednost\u0148ov\u00e1ny algoritmem Amazonu a Buy Box z\u00edsk\u00e1v\u00e1te v\u00fdrazn\u011b rychleji a snadn\u011bji ne\u017e s FBM.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-101581-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kdy\u017e za\u010dnete na Amazonu, mus\u00edte nejprve prok\u00e1zat, \u017ee jste &#8220;dobr\u00fd&#8221; prodejce. Zku\u0161ebn\u00ed doba trv\u00e1 90 dn\u00ed. P\u0159edt\u00edm neobdr\u017e\u00edte \u017e\u00e1dn\u00e9 Buy Box ani pro sv\u00e9 vlastn\u00ed zna\u010dkov\u00e9 produkty, co\u017e znamen\u00e1 bez p\u0159\u00edm\u00e9 konkurence na str\u00e1nce s podrobnostmi o produktu. S FBA je tato zku\u0161ebn\u00ed doba zru\u0161ena.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-964473-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-na-to-jak-uspesne-vyuzit-amazon-k-mezinarodni-expanze\/\">Mezin\u00e1rodn\u00ed expanze je s FBA jednodu\u0161\u0161\u00ed<\/a>, proto\u017ee mnoho proces\u016f je p\u0159\u00edmo pokryto programem. Nav\u00edc nejsou vy\u017eadov\u00e1ny ani jazykov\u00e9 dovednosti, proto\u017ee Amazon se postar\u00e1 o z\u00e1kaznick\u00fd servis.\n<\/ol>\n<\/div>\n\n\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-519838-identifier\" id=\"nachteile-von-fba-und-wie-sie-diese-aus-der-welt-schaffen\">Nev\u00fdhody FBA a jak je odstranit<\/h3>\n\n\n<div class=\"theme-block-list\">\n<ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-852153-identifier\">\n<li class=\"theme-wp-block gb-responsive-396415-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Slu\u017eba FBA od Amazonu nen\u00ed nejlevn\u011bj\u0161\u00ed mo\u017enost\u00ed. Nicm\u00e9n\u011b pro lep\u0161\u00ed sledov\u00e1n\u00ed n\u00e1klad\u016f obdr\u017e\u00edte podrobn\u00fd p\u0159ehled a m\u016f\u017eete n\u00e1klady vypo\u010d\u00edtat mnohem p\u0159esn\u011bji. M\u016f\u017eete se vyhnout vysok\u00fdm n\u00e1klad\u016fm t\u00edm, \u017ee <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/6-tipu-jak-zacit-s-dobrym-vyzkumem-produktu-pro-amazon-fba\/\">v\u011bnujete pozornost hmotnosti a rozm\u011br\u016fm b\u011bhem v\u00fdzkumu produktu<\/a>. Proto\u017ee jen n\u011bkolik milimetr\u016f nebo gram\u016f m\u00e9n\u011b m\u016f\u017ee ur\u010dit \u00farove\u0148 n\u00e1klad\u016f FBA.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-506074-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ur\u010dit\u00e9 skupiny produkt\u016f, jako jsou ho\u0159lav\u00e9 materi\u00e1ly, n\u011bkter\u00e9 potraviny nebo luxusn\u00ed zbo\u017e\u00ed, nejsou zas\u00edl\u00e1ny prost\u0159ednictv\u00edm FBA. Nicm\u00e9n\u011b m\u00e1te mo\u017enost spolehnout se na sv\u00e9 vlastn\u00ed metody dopravy, jako je FBM (Fulfillment by Merchant) nebo Seller Prime. Seller Prime je p\u0159i p\u0159id\u011blov\u00e1n\u00ed Buy Box pod\u00edl\u016f posuzov\u00e1n stejn\u011b jako FBA a d\u00e1v\u00e1 smysl zejm\u00e9na tehdy, kdy\u017e sout\u011b\u017e\u00edte s jin\u00fdmi prodejci o Buy Box.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-903370-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Jako prodejce FBA nem\u00e1te p\u0159\u00edm\u00fd kontakt se z\u00e1kazn\u00edkem. Pokud dojde k vr\u00e1cen\u00ed, co\u017e na Amazonu nen\u00ed neobvykl\u00e9, jsou prioritizov\u00e1ny z\u00e1jmy kupuj\u00edc\u00edch. Co s t\u00edm m\u016f\u017eete ud\u011blat? Nab\u00eddn\u011bte kvalitn\u00ed zbo\u017e\u00ed, v\u011bnujte \u010das poskytnut\u00ed v\u0161ech pot\u0159ebn\u00fdch informac\u00ed na str\u00e1nce produktu pro polo\u017eky, kter\u00e9 vy\u017eaduj\u00ed vysv\u011btlen\u00ed, a hrajte podle pravidel Amazonu. Pokud nab\u00edz\u00edte polo\u017eky, kter\u00e9 jsou \u010dasto vraceny (nap\u0159. oble\u010den\u00ed nebo obuv), zohledn\u011bte to ve sv\u00fdch n\u00e1kladov\u00fdch kalkulac\u00edch.<\/li>\n\n\n\nV\u00fdznamnou nev\u00fdhodou je ztr\u00e1ta kontroly. To znamen\u00e1, \u017ee nem\u00e1te p\u0159ehled o pohybech z\u00e1sob a zru\u0161en\u00ed zakoupen\u00e9ho zbo\u017e\u00ed. Z\u00e1rove\u0148 doch\u00e1z\u00ed k chyb\u00e1m ve skladech Amazonu, kter\u00e9 v\u00e1s mohou st\u00e1t hodn\u011b pen\u011bz. Zbo\u017e\u00ed m\u016f\u017ee b\u00fdt ztraceno, po\u0161kozeno nebo dokonce nemus\u00ed b\u00fdt v\u016fbec zaznamen\u00e1no v invent\u00e1\u0159i. <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/sest-nejvetsich-chyb-amazon-fba-a-jak-mohou-prodejci-uspesne-ziskat-nahradu\/\">Ru\u010dn\u00ed kontrola<\/a> by trvala p\u0159\u00edli\u0161 dlouho. Mnoho chyb \u010dasto z\u016fst\u00e1v\u00e1 bez pov\u0161imnut\u00ed a nejsou v\u017edy komunikov\u00e1ny Amazonem. Jste dokonce odpov\u011bdn\u00ed za hl\u00e1\u0161en\u00ed chyb Amazonu, abyste obdr\u017eeli refundaci. Co s t\u00edm m\u016f\u017eete ud\u011blat? Ru\u010dn\u00ed kontrola je mo\u017en\u00e1 pouze do velmi mal\u00e9ho objemu z\u00e1sob a st\u00e1le zabere hodn\u011b \u010dasu. <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found<\/a> p\u0159evezme vyhled\u00e1v\u00e1n\u00ed, dokonce hl\u00e1s\u00ed chyby zp\u011btn\u011b a p\u0159ipravuje ve\u0161kerou komunikaci s Amazonem. Krom\u011b chyb, kter\u00e9 se vyskytuj\u00ed v procesu expedice, ve skladu nebo p\u0159i v\u00fdpo\u010dtu poplatk\u016f, Lost &#038; Found tak\u00e9 zachycuje chyby typu <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/odeslani-zbozi-fba-na-amazon-takto-vase-prichozi-zasilka-bezpecne-dorazi-do-skladu\/\">P\u0159\u00edchoz\u00ed z\u00e1silka<\/a>.\n\n\n\n<li class=\"theme-wp-block gb-responsive-640879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">FBA vede k ur\u010dit\u00e9 z\u00e1vislosti na Amazonu. Trh je ji\u017e dnes nejv\u00fdnosn\u011bj\u0161\u00edm prodejn\u00edm kan\u00e1lem pro mnoho prodejc\u016f. Nicm\u00e9n\u011b to, co plat\u00ed dnes, se m\u016f\u017ee z\u00edtra zcela zm\u011bnit. Proto si mus\u00edte b\u00fdt v\u011bdomi, \u017ee by m\u011bl b\u00fdt k dispozici dal\u0161\u00ed kan\u00e1l pro distribuci va\u0161ich zbo\u017e\u00ed.<\/li>\n<\/ol>\n<\/div>\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-300700-identifier\" id=\"amazon-fba-kosten-und-gebuhren\">Amazon FBA: N\u00e1klady a poplatky<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-767671-identifier\">Samoz\u0159ejm\u011b, slu\u017eba FBA od Amazonu v N\u011bmecku nen\u00ed nab\u00edzena z \u010dist\u00e9 dobr\u00e9 v\u016fle. Spole\u010dnost tak\u00e9 chce z toho profitovat, a proto \u00fa\u010dtuje dal\u0161\u00ed poplatky FBA vedle povinn\u00e9ho prodejn\u00edho poplatku. Tyto poplatky z\u00e1vis\u00ed p\u0159edev\u0161\u00edm na m\u00edst\u011b skladov\u00e1n\u00ed, typu produktu, rozm\u011brech a hmotnosti polo\u017eky.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-277325-identifier\">Krom\u011b toho pou\u017e\u00edv\u00e1n\u00ed Amazon FBA p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed n\u00e1klady na skladov\u00e1n\u00ed za kubick\u00fd metr za m\u011bs\u00edc. Ale pozor! Skladovac\u00ed poplatky se zvy\u0161uj\u00ed pro zbo\u017e\u00ed skladovan\u00e9 d\u00e9le ne\u017e 365 dn\u00ed na 170 eur za m\u011bs\u00edc za kubick\u00fd metr. Od 15. kv\u011btna 2022 bude tak\u00e9 \u00fa\u010dtov\u00e1n dodate\u010dn\u00fd poplatek 37 eur za kubick\u00fd metr za dobu skladov\u00e1n\u00ed 331 a\u017e 365 dn\u00ed. To plat\u00ed pro v\u0161echny kategorie krom\u011b:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-841872-identifier\">\n<li class=\"theme-wp-block gb-responsive-168869-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">oble\u010den\u00ed, obuv a ta\u0161ky,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-285661-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">cestovn\u00ed kufry, batohy a ta\u0161ky, stejn\u011b jako<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-693177-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">hodinky a \u0161perky.<\/li>\n<\/ul>\n<\/div>\n\n\n<blockquote class=\"theme-wp-block wp-block-quote gb-responsive-552951-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block\">Tip pro chytr\u00e9: Amazon nab\u00edz\u00ed kalkula\u010dku FBA, ale pouze pro n\u00e1klady na dopravu. N\u011bkte\u0159\u00ed dal\u0161\u00ed v\u0161ak tuto mezeru vyplnili a vyvinuli takov\u00e9 cenov\u00e9 kalkulace pro poplatky souvisej\u00edc\u00ed s FBA, nap\u0159. Shopdoc. Zde je origin\u00e1l od Amazonu: <a href=\"https:\/\/sell.amazon.de\/versand-durch-amazon?ref_=asde_soa_rd&amp;\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kalkula\u010dka poplatk\u016f FBA<\/a>. A zde je <a href=\"https:\/\/fba-rechner.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">kalkula\u010dka od Shopdoc<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"theme-wp-block gb-responsive-897184-identifier\">Pro v\u0161echny ostatn\u00ed, kte\u0159\u00ed d\u00e1vaj\u00ed p\u0159ednost sledov\u00e1n\u00ed jednotliv\u00fdch polo\u017eek m\u00edsto pou\u017e\u00edv\u00e1n\u00ed automatick\u00e9 kalkula\u010dky FBA od Amazonu, lze poplatky pro Evropu naj\u00edt zde: <a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/FBA_Files\/200330-FBA-Rate-Card-DE.pdf?ld=ELDEFBA-www.ecosia.org\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Aktu\u00e1ln\u00ed n\u00e1klady na dopravu a poplatky FBA od Amazonu<\/a>.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-177546-identifier\" id=\"amazon-fba-kosten-auf-einen-blick\">N\u00e1klady FBA na prvn\u00ed pohled<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-654312-identifier\">Jak\u00e9 jsou skute\u010dn\u00e9 n\u00e1klady Amazon FBA? Na tuto ot\u00e1zku nelze obecn\u011b odpov\u011bd\u011bt, jak je \u010dasto zvykem. Poplatky FBA se \u010dasto vztahuj\u00ed pouze na n\u00e1klady na dopravu a skladov\u00e1n\u00ed. Existuj\u00ed v\u0161ak tak\u00e9 dal\u0161\u00ed n\u00e1klady, kter\u00e9 je t\u0159eba zohlednit p\u0159i v\u00fdpo\u010dtu podnik\u00e1n\u00ed FBA.<\/p>\n\n\n\n<figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>N\u00e1klady p\u0159ed prodejem<\/strong><\/td><td><\/td><\/tr><tr><td>Registrace podnik\u00e1n\u00ed<\/td><td>25-65 Euro \/ jednor\u00e1zov\u011b<\/td><\/tr><tr><td>\u00da\u010det prodejce Amazon<\/td><td>39 Euro \/ m\u011bs\u00edc<\/td><\/tr><tr><td><strong>N\u00e1klady na Amazon Fulfillment<\/strong><\/td><td><\/td><\/tr><tr><td>Prodejn\u00ed provize<\/td><td>5-20 % z prodejn\u00ed ceny<\/td><\/tr><tr><td>Uzav\u00edrac\u00ed poplatky (medi\u00e1ln\u00ed produkty)<\/td><td>0.81-1.01 Euro \/ jednotka<\/td><\/tr><tr><td>N\u00e1klady na skladov\u00e1n\u00ed Amazon FBA<\/td><td>16.69-41.00 Euro na z\u00e1klad\u011b kubick\u00fdch metr\u016f a sez\u00f3ny \/ m\u011bs\u00edc<\/td><\/tr><tr><td>Poplatek za dlouhodob\u00e9 skladov\u00e1n\u00ed<\/td><td>331 a\u017e 365 dn\u00ed 37 \u20ac za kubick\u00fd metr, po 365 dnech 170 \u20ac za kubick\u00fd metr \/ m\u011bs\u00edc<\/td><\/tr><tr><td>N\u00e1klady na dopravu<\/td><td>individu\u00e1ln\u011b, na z\u00e1klad\u011b typu produktu, velikosti a hmotnosti<\/td><\/tr><tr><td>Poplatky za vr\u00e1cen\u00ed a likvidaci<\/td><td>individu\u00e1ln\u011b, na z\u00e1klad\u011b velikosti a hmotnosti<\/td><\/tr><tr><td>Poplatek za zpracov\u00e1n\u00ed vr\u00e1cen\u00ed<\/td><td>20 % z prodejn\u00edho poplatku, maxim\u00e1ln\u011b 5.00 Euro<\/td><\/tr><tr><td>Reklama na Amazonu<\/td><td>individu\u00e1ln\u011b<\/td><\/tr><tr><td><strong>Dal\u0161\u00ed n\u00e1klady<\/strong><\/td><td><\/td><\/tr><tr><td>N\u00e1stroje<\/td><td>individu\u00e1ln\u011b<\/td><\/tr><tr><td>Da\u0148ov\u00fd poradce<\/td><td>individu\u00e1ln\u011b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-434759-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/naklady-na-amazon-fba-vsechny-poplatky-za-rok-2025-na-jednom-miste\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140940\/amazon-fba-kosten-gebuehren-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon FBA: Kosten f\u00fcr Veraund Geb\u00fchren, die jeder H\u00e4ndler kennen muss\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/naklady-na-amazon-fba-vsechny-poplatky-za-rok-2025-na-jednom-miste\/\">N\u00e1klady na Amazon FBA: V\u0161echny poplatky za rok 2025 na jednom m\u00edst\u011b<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Jak spr\u00e1vn\u011b obchodn\u00edci vypo\u010d\u00edt\u00e1vaj\u00ed <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/naklady-na-amazon-fba-vsechny-poplatky-za-rok-2025-na-jednom-miste\/\">n\u00e1klady spojen\u00e9 s FBA<\/a>, aby na nich mohli zalo\u017eit sv\u00e9 v\u00fdpo\u010dty? V tomto blogov\u00e9m p\u0159\u00edsp\u011bvku konkr\u00e9tn\u011b zd\u016fraz\u0148ujeme z\u00e1kladn\u00ed finan\u010dn\u00ed v\u00fddaje, kter\u00e9 si ka\u017ed\u00fd obchodn\u00edk mus\u00ed napl\u00e1novat. P\u0159e\u010dt\u011bte si nyn\u00ed!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-840991-identifier\" id=\"das-richtige-amazon-fba-produkt-finden-wie-geht-das\">Jak naj\u00edt spr\u00e1vn\u00fd produkt pro Amazon FBA \u2013 jak to funguje?<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-109214-identifier\">Ve skute\u010dnosti je v podnik\u00e1n\u00ed Amazon FBA v\u00fdzkum produktu p\u0159edem stejn\u011b d\u016fle\u017eit\u00fd jako u Private Label. I kdy\u017e je na online tr\u017ei\u0161ti nab\u00edzeno t\u00e9m\u011b\u0159 ka\u017ed\u00e9 leg\u00e1ln\u00ed zbo\u017e\u00ed, neznamen\u00e1 to, \u017ee se \u00fasil\u00ed o Amazon FBA vyplat\u00ed pro v\u0161echny produkty.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-919801-identifier\">Pro spr\u00e1vn\u00fd v\u00fdzkum produktu existuje nyn\u00ed n\u011bkolik u\u017eite\u010dn\u00fdch n\u00e1stroj\u016f Amazon FBA, ale obchodn\u00edci mohou tak\u00e9 vyu\u017e\u00edt z\u00e1soby sv\u00fdch konkurent\u016f nebo \u017eeb\u0159\u00ed\u010dek bestseller\u016f, aby zajistili p\u0159ijatelnou mar\u017ei na konci. Produkty, kter\u00e9 se st\u00e1vaj\u00ed pomalu se prod\u00e1vaj\u00edc\u00edmi nebo maj\u00ed malou mar\u017ei, by m\u011bly b\u00fdt odpov\u00eddaj\u00edc\u00edm zp\u016fsobem odstran\u011bny z sortimentu.<\/p>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-639334-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/prodejni-hodnoceni-amazonu-ctyri-veci-ktere-byste-meli-rozhodne-vedet\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/18110908\/amazon-verkaufsrang-ermitteln-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon-Verkaufsrang: H\u00f6her ranken, mehr verkaufen\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/prodejni-hodnoceni-amazonu-ctyri-veci-ktere-byste-meli-rozhodne-vedet\/\">Prodejn\u00ed hodnocen\u00ed Amazonu \u2013 \u010cty\u0159i v\u011bci, kter\u00e9 byste m\u011bli rozhodn\u011b v\u011bd\u011bt<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\"><a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/prodejni-hodnoceni-amazonu-ctyri-veci-ktere-byste-meli-rozhodne-vedet\/\">Prodejn\u00ed hodnocen\u00ed<\/a> je informace, kterou mohou prodejci vyu\u017e\u00edt ziskov\u011b. Zde se dozv\u00edte, jak na to.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/6-tipu-jak-zacit-s-dobrym-vyzkumem-produktu-pro-amazon-fba\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143008\/amazon-fba-produktrecherche-druchstarten-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Wie Sie mit einer Amazon FBA-Produktrecherche durchstarten\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/6-tipu-jak-zacit-s-dobrym-vyzkumem-produktu-pro-amazon-fba\/\">6 tip\u016f, jak za\u010d\u00edt s dobr\u00fdm v\u00fdzkumem produkt\u016f pro Amazon FBA<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Manual v\u00fdzkum produktu, nebo byste rad\u011bji pou\u017eili n\u00e1stroj? Uk\u00e1\u017eeme v\u00e1m, jak naj\u00edt svou niku ve va\u0161em podnik\u00e1n\u00ed Amazon FBA a <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/6-tipu-jak-zacit-s-dobrym-vyzkumem-produktu-pro-amazon-fba\/\">spr\u00e1vn\u00fdm v\u00fdzkumem produktu<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-473406-identifier\" id=\"fba-und-andere-amazon-produkte-richtig-verpacken-richtlinien\"><strong>Spr\u00e1vn\u00e9 balen\u00ed FBA a dal\u0161\u00edch produkt\u016f Amazon: Sm\u011brnice<\/strong><\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-1046-identifier\">Pro mnoho prodejc\u016f na tr\u017ei\u0161ti se nakonec objevuje ot\u00e1zka, jak spr\u00e1vn\u011b zabalit sv\u00e9 polo\u017eky Amazon FBA p\u0159ed odesl\u00e1n\u00edm zbo\u017e\u00ed do logistick\u00e9ho centra tohoto e-commerce giganta. Proto\u017ee v p\u0159\u00edpad\u011b nedodr\u017een\u00ed pravidel si Amazon vyhrazuje pr\u00e1vo odm\u00edtnout nespr\u00e1vn\u011b zabalen\u00e9 produkty. To by bylo frustruj\u00edc\u00ed, n\u00e1kladn\u00e9 a zbyte\u010dn\u011b by to pl\u00fdtvalo \u010dasem.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-391022-identifier\">Proto by prodejci Amazon FBA m\u011bli p\u0159ed odesl\u00e1n\u00edm sv\u00e9ho zbo\u017e\u00ed zkontrolovat <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G200141500?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sm\u011brnice pro balen\u00ed<\/a>. Nap\u0159\u00edklad jednotliv\u00e9 \u010d\u00e1sti SKU mus\u00ed b\u00fdt obsa\u017eeny v jednom balen\u00ed, ka\u017ed\u00e1 jednotka mus\u00ed b\u00fdt ozna\u010dena skenovateln\u00fdm \u010d\u00e1rov\u00fdm k\u00f3dem a balen\u00ed mus\u00ed m\u00edt jasn\u00e9 ozna\u010den\u00ed produktu. U speci\u00e1ln\u00edch produkt\u016f, jako jsou <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=200280160&amp;language=de_DE&amp;ref=efph_200280160_cont_G200141500\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">k\u0159ehk\u00e9 zbo\u017e\u00ed<\/a>, Amazon tak\u00e9 vy\u017eaduje FBA balen\u00ed, kter\u00e9 tuto okolnost zohled\u0148uje.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-215734-identifier\" id=\"mit-amazon-fba-schritt-fur-schritt-expandieren-pan-eu-und-usa\">Roz\u0161i\u0159te krok za krokem s Amazon FBA: Pan EU a USA<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-761141-identifier\">Prodejci vyu\u017e\u00edvaj\u00ed obrovsk\u00fd trh s Amazon FBA pouze v N\u011bmecku \u2013 ale to rozhodn\u011b nen\u00ed konec cesty. Americk\u00e1 spole\u010dnost si uv\u011bdomila, \u017ee mezin\u00e1rodn\u00ed prodeje mohou b\u00fdt tak\u00e9 ziskov\u00e9. S programem Pan EU se prodejci Amazon FBA mohou st\u00e1t glob\u00e1ln\u00edmi hr\u00e1\u010di \u2013 a relativn\u011b snadno. Produkty mohou b\u00fdt skladov\u00e1ny v evropsk\u00fdch logistick\u00fdch centrech Amazonu a odtud odes\u00edl\u00e1ny. Prodejci si mohou snadno ur\u010dit, kter\u00e9 tr\u017ei\u0161t\u011b cht\u011bj\u00ed obsluhovat ve sv\u00e9m prodejn\u00edm \u00fa\u010dtu.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-555673-identifier\">Nicm\u00e9n\u011b pro vstup do podnik\u00e1n\u00ed FBA nebo pro mal\u00e9 spole\u010dnosti je Evropsk\u00e1 s\u00ed\u0165 pln\u011bn\u00ed (EFN) vhodn\u011bj\u0161\u00ed. V tomto p\u0159\u00edpad\u011b jsou zbo\u017e\u00ed skladov\u00e1na v m\u00edstn\u00edch logistick\u00fdch centrech a odtud jsou odes\u00edl\u00e1na po cel\u00e9 Evrop\u011b. Kl\u00ed\u010dovou v\u00fdhodou EFN oproti programu Pan EU je, \u017ee prodejci pot\u0159ebuj\u00ed b\u00fdt registrov\u00e1ni k dani pouze v zemi skladov\u00e1n\u00ed, nikoli v c\u00edlov\u00e9 zemi.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-690773-identifier\">Ale to nen\u00ed v\u0161echno. Prost\u0159ednictv\u00edm FBA se prodejci mohou p\u0159ipojit k Amazon USA, nejv\u011bt\u0161\u00edmu online tr\u017ei\u0161ti na sv\u011bt\u011b. Prodejn\u00ed potenci\u00e1l je obrovsk\u00fd a pr\u00e1vn\u00ed p\u0159ek\u00e1\u017eky jsou men\u0161\u00ed, ne\u017e si mnoz\u00ed mysl\u00ed. Ka\u017ed\u00fd, kdo chce vyd\u011blat pen\u00edze s podnik\u00e1n\u00edm Amazon FBA, by tuto p\u0159\u00edle\u017eitost nem\u011bl prop\u00e1snout.<\/p>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-49173-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/preshranicni-e-commerce-s-amazonem-jak-uspet-v-mezinarodnim-prodeji\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/15150227\/international-verkaufen-auf-amazon-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"International verkaufen auf Amazon \u2013 Cross-Border E-Commerce f\u00fcr Einsteiger.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/preshranicni-e-commerce-s-amazonem-jak-uspet-v-mezinarodnim-prodeji\/\">P\u0159eshrani\u010dn\u00ed e-commerce s Amazonem: Jak usp\u011bt v mezin\u00e1rodn\u00edm prodeji<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Krom\u011b panevropsk\u00e9ho programu vytvo\u0159il Amazon dal\u0161\u00ed mo\u017enosti, jak prod\u00e1vat <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/preshranicni-e-commerce-s-amazonem-jak-uspet-v-mezinarodnim-prodeji\/\">mimo N\u011bmecko<\/a>. Jak to funguje a jak\u00e9 v\u00fdhody tyto programy maj\u00ed, v\u00e1m zde uk\u00e1\u017eeme.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-mezi-eu-a-uk-tady-je-co-mohou-prodejci-delat\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143014\/amazon-pan-eu-brexit-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon Pan EU: Der Brexit wird auch f\u00fcr FBA-H\u00e4ndler zu sp\u00fcren sein.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-mezi-eu-a-uk-tady-je-co-mohou-prodejci-delat\/\">Brexit: Amazon FBA zastavuje p\u0159evody z\u00e1sob mezi EU a UK \u2013 Tady je, co mohou prodejci d\u011blat!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Spojen\u00e9 kr\u00e1lovstv\u00ed ji\u017e nen\u00ed sou\u010d\u00e1st\u00ed Evropsk\u00e9 unie. To m\u00e1 tak\u00e9 d\u016fsledky pro prodejce Pan EU, proto\u017ee od roku 2021 Amazon ji\u017e nebude p\u0159esouvat zbo\u017e\u00ed mezi EU a UK. <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-mezi-eu-a-uk-tady-je-co-mohou-prodejci-delat\/\">Co mohou prodejci nyn\u00ed ud\u011blat<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/pan-eu-program-od-amazonu-vsechny-dulezite-informace-o-preprave-v-eu\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140412\/pan-eu-amazon-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"pan-eu von amazon vorteile nachteile voraussetzungen\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/pan-eu-program-od-amazonu-vsechny-dulezite-informace-o-preprave-v-eu\/\">Pan-EU program od Amazonu: V\u0161echny d\u016fle\u017eit\u00e9 informace o p\u0159eprav\u011b v EU!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">S pan-eu p\u0159epravou umo\u017e\u0148uje Amazon zas\u00edlat a skladovat zbo\u017e\u00ed v r\u00e1mci Evropsk\u00e9 unie za v\u00fdhodn\u011bj\u0161\u00edch podm\u00ednek doru\u010den\u00ed FBA. Tato metoda p\u0159epravy je roz\u0161\u00ed\u0159en\u00edm tradi\u010dn\u00edho programu FBA. Ale co to vlastn\u011b znamen\u00e1 zas\u00edlat prost\u0159ednictv\u00edm Pan-EU? Abyste mohli vyu\u017e&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<p class=\"theme-wp-block gb-responsive-617290-identifier\"><\/p>\n\n\n\n<blockquote class=\"theme-wp-block wp-block-quote gb-responsive-393848-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-490288-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\"><strong>Dobr\u00e9 v\u011bd\u011bt<\/strong>: Program Pan EU funguje podobn\u011b jako Amazon FBA v N\u011bmecku. Prodejce pos\u00edl\u00e1 sv\u00e9 produkty do evropsk\u00e9ho skladu podle sv\u00e9ho v\u00fdb\u011bru. Odtud se Amazon postar\u00e1 o odpov\u00eddaj\u00edc\u00ed skladov\u00e1n\u00ed v dal\u0161\u00edch logistick\u00fdch centrech a o p\u0159\u00edslu\u0161n\u00e9 procesy odes\u00edl\u00e1n\u00ed do c\u00edlov\u00e9 zem\u011b, z\u00e1kaznick\u00fd servis, p\u0159\u00edpadn\u00e1 vr\u00e1cen\u00ed atd.<\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-423497-identifier\" id=\"fur-wen-ist-amazon-fba-geeignet\">Komu je Amazon FBA vhodn\u00fd?<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-961485-identifier\">Amazon FBA nab\u00edz\u00ed bezpochyby mnoho v\u00fdhod. Ale je tato slu\u017eba opravdu vhodn\u00e1 pro ka\u017ed\u00e9ho, kdo prod\u00e1v\u00e1 na Amazonu? Domn\u00edv\u00e1me se, \u017ee Amazon FBA je ur\u010deno pro ka\u017ed\u00e9ho, kdo:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809233-identifier\">\n<li class=\"theme-wp-block gb-responsive-391768-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prod\u00e1v\u00e1 rychle se pohybuj\u00edc\u00ed zbo\u017e\u00ed. Zejm\u00e9na pro takov\u00e9 polo\u017eky jsou n\u00e1klady na skladov\u00e1n\u00ed FBA n\u00edzk\u00e9. Z\u00e1rove\u0148 m\u016f\u017eete jako prodejce o\u010dek\u00e1vat, \u017ee z\u00e1kazn\u00edk obdr\u017e\u00ed va\u0161e polo\u017eky rychle a bude spokojen se slu\u017ebou.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-442400-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mus\u00ed o\u010dek\u00e1vat vysokou konkurenci v Buy Box. To znamen\u00e1, \u017ee zejm\u00e9na prodejci maloobchodn\u00edho zbo\u017e\u00ed se nemohou vyhnout objedn\u00e1n\u00ed slu\u017eby FBA. Zisk z Buy Box je siln\u011b z\u00e1visl\u00fd na zp\u016fsobu dopravy.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-101525-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Chce p\u0159ev\u00e9st logistiku a z\u00e1kaznick\u00fd servis na d\u016fv\u011bryhodn\u00e9ho partnera. Proto\u017ee Amazon sd\u00edl\u00ed sv\u00e9 rozs\u00e1hl\u00e9 a \u010d\u00e1ste\u010dn\u011b nep\u0159ekonateln\u00e9 odborn\u00e9 znalosti s FBA.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-882167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Chce se soust\u0159edit na jin\u00e9 \u00fakoly souvisej\u00edc\u00ed s prodejem na Amazonu m\u00edsto odes\u00edl\u00e1n\u00ed. S Amazon FBA m\u00e1te perfektn\u00ed v\u00fdchoz\u00ed podm\u00ednky, abyste se mohli pln\u011b soust\u0159edit na r\u016fst sv\u00e9ho podnik\u00e1n\u00ed.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-807493-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Chce p\u0159il\u00e1kat nejbohat\u0161\u00ed c\u00edlovou skupinu. Po cel\u00e9m sv\u011bt\u011b m\u00e1 Amazon 200 milion\u016f p\u0159edplatitel\u016f Prime, s tendenc\u00ed k dal\u0161\u00edmu r\u016fstu. Tato c\u00edlov\u00e1 skupina nakupuje p\u0159ev\u00e1\u017en\u011b online na Amazonu a je tak\u00e9 ochotna utr\u00e1cet v\u00edce pen\u011bz, proto\u017ee slu\u017eba je d\u016fv\u011bryhodn\u00e1.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-686490-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tak\u00e9 chce rychleji dos\u00e1hnout n\u00e1kupn\u00edho z\u00e1v\u011bru s niche produkty. Ji\u017e n\u011bkolik let se Amazon st\u00e1le v\u00edce sna\u017e\u00ed nab\u00edzet takov\u00e9 produkty, kter\u00e9 by potenci\u00e1ln\u00ed kupuj\u00edc\u00ed rad\u011bji koupili u konkurence, jako jsou ru\u010dn\u011b vyr\u00e1b\u011bn\u00e9 p\u0159edm\u011bty, potraviny, ekologick\u00e9 produkty atd. T\u00edmto zp\u016fsobem se online gigant sna\u017e\u00ed zajistit svou pozici jako TOHLE vyhled\u00e1va\u010d a TOHLE tr\u017ei\u0161t\u011b pro v\u0161echno.<\/li>\n<\/ol>\n<\/div>\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-314080-identifier\"><strong>Potenci\u00e1l Amazon FBA v budoucnu<\/strong><\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-594574-identifier\">Ur\u010dit\u011b jste se ptali, zda m\u00e1 Amazon FBA st\u00e1le potenci\u00e1l v budoucnu. Proto\u017ee prodejci na Amazonu \u010dasto sly\u0161\u00ed, \u017ee je trh ji\u017e &#8220;p\u0159epln\u011bn\u00fd.&#8221; Mnoz\u00ed se ob\u00e1vaj\u00ed, \u017ee u\u017e nen\u00ed mo\u017en\u00e9 dos\u00e1hnout zisku, a \u010d\u00e1ste\u010dn\u011b za to vin\u00ed \u010d\u00ednsk\u00e9 dodavatele levn\u00fdch produkt\u016f. Ale je to opravdu tak beznad\u011bjn\u00e9?<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-36932-identifier\">Spokojenost z\u00e1kazn\u00edk\u016f je pro Amazon nejvy\u0161\u0161\u00ed prioritou, p\u0159i\u010dem\u017e kvalita produktu hraje tak\u00e9 v\u00fdznamnou roli. Tak\u017ee prodejci nebo spole\u010dnosti, kter\u00e9 prod\u00e1vaj\u00ed vysoce kvalitn\u00ed produkty, maj\u00ed jasnou v\u00fdhodu, a dodavatel\u00e9 levn\u00fdch produkt\u016f nemohou dr\u017eet krok.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-454240-identifier\">Nelze zapomenout, \u017ee pod\u00edl Amazonu na online maloobchodu v N\u011bmecku p\u0159esahuje 50 % od roku 2020 \u2013 jasn\u00e1 dominance. Krom\u011b toho e-commerce gigant neust\u00e1le otev\u00edr\u00e1 dal\u0161\u00ed nov\u00e9 trhy po cel\u00e9m sv\u011bt\u011b a t\u00edm se neust\u00e1le roz\u0161i\u0159uje. To znamen\u00e1 v\u00edce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a v\u00edce prodejn\u00edch p\u0159\u00edle\u017eitost\u00ed pro prodejce FBA.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-427258-identifier\">Samoz\u0159ejm\u011b, \u017ee na platform\u011b je v sou\u010dasnosti mnoho prodejc\u016f. Nicm\u00e9n\u011b to neznamen\u00e1, \u017ee je p\u0159\u00edli\u0161 pozd\u011b na \u00fasp\u011b\u0161n\u00fd vstup do podnik\u00e1n\u00ed FBA, proto\u017ee popt\u00e1vka je tak\u00e9 extr\u00e9mn\u011b vysok\u00e1 a pravd\u011bpodobn\u011b bude i nad\u00e1le r\u016fst na mezin\u00e1rodn\u00ed \u00farovni v budoucnu. A pokud jde o konkurenci s jin\u00fdmi dodavateli, m\u016f\u017eete zv\u00fd\u0161it sv\u00e9 \u0161ance na \u00fasp\u011bch t\u00edm, \u017ee se od sam\u00e9ho za\u010d\u00e1tku zam\u011b\u0159\u00edte na dobrou kvalitu produktu.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-515456-identifier\"><strong>P\u0159ehled: Vstup do podnik\u00e1n\u00ed FBA<\/strong><\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-372047-identifier\">Zv\u00e1\u017eili jste v\u0161echny v\u00fdhody a nev\u00fdhody a rozhodli se pro program Amazon FBA? Pak se m\u016f\u017eete zab\u00fdvat pot\u0159ebn\u00fdmi kroky. Ne\u017e se v\u016fbec stanete prodejcem FBA, je t\u0159eba se p\u0159edem postarat o n\u011bkolik v\u011bc\u00ed. Mezi n\u011b pat\u0159\u00ed:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-770955-identifier\">\n<li class=\"theme-wp-block gb-responsive-513207-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">registrace podnik\u00e1n\u00ed (nezbytn\u00e1 pro profesion\u00e1ln\u00ed prodejn\u00ed \u00fa\u010det),<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-4069-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u017e\u00e1dost o da\u0148ov\u00e1 \u010d\u00edsla,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-960301-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">otev\u0159en\u00ed podnikatelsk\u00e9ho \u00fa\u010dtu (doporu\u010deno) a<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-690712-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u017e\u00e1dost o \u010d\u00edslo EORI (nezbytn\u00e9 pouze pro dovozy)<\/li>\n<\/ol>\n<\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-324857-identifier\">D\u00e1le se v\u0161e to\u010d\u00ed kolem skute\u010dn\u00e9ho podnik\u00e1n\u00ed Amazon FBA. Zejm\u00e9na v t\u00e9to f\u00e1zi je d\u016fle\u017eit\u00e9 v\u011bnovat dostatek \u010dasu a pe\u010dliv\u011b promyslet ka\u017ed\u00fd krok. Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed kroky pat\u0159\u00ed:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-738036-identifier\">\n<li class=\"theme-wp-block gb-responsive-692129-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">registrace u Amazonu,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-7946-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">v\u00fdzkum prvn\u00edho produktu,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-508902-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">hled\u00e1n\u00ed v\u00fdrobce,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-114757-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">z\u00edsk\u00e1n\u00ed patent\u016f a certifik\u00e1t\u016f,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-382072-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">v\u00fdvoj n\u00e1zvu zna\u010dky, loga a designu,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-748355-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">n\u00e1kup EAN \u010d\u00edsel,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-874002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">n\u00e1kup produkt\u016f,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-164499-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">uzav\u0159en\u00ed poji\u0161t\u011bn\u00ed odpov\u011bdnosti za podnik\u00e1n\u00ed a licencov\u00e1n\u00ed obal\u016f,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-740014-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">vytvo\u0159en\u00ed nab\u00eddky na Amazonu,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-500610-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">odesl\u00e1n\u00ed k Amazonu a<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-200123-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">spu\u0161t\u011bn\u00ed produktu<\/li>\n<\/ol>\n<\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-838296-identifier\">Chcete-li se dozv\u011bd\u011bt v\u00edce o ka\u017ed\u00e9m jednotliv\u00e9m kroku, klikn\u011bte sem: <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/konecny-pruvodce-amazon-fba-krok-za-krokem-k-vlastnimu-podnikani-vcetne-kontrolniho-seznamu\/\"><strong>Nejlep\u0161\u00ed pr\u016fvodce Amazon FBA (v\u010detn\u011b kontroln\u00edho seznamu)<\/strong><\/a>.<\/p>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-125990-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba-software-tools-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon FBA: Mit Software und Tools ist die t\u00e4gliche Arbeit ein Klacks!\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/\">Kter\u00e9 n\u00e1stroje Amazon FBA mohou prodejci na tr\u017ei\u0161ti skute\u010dn\u011b vyu\u017e\u00edt? 12 doporu\u010den\u00ed pro obchodn\u00edky<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Bez jednoho nebo druh\u00e9ho n\u00e1stroje bude jen st\u011b\u017e\u00ed n\u011bjak\u00fd prodejce schopen provozovat sv\u00e9 podnik\u00e1n\u00ed FBA. Na t\u00e9m\u011b\u0159 ka\u017ed\u00fd probl\u00e9m existuje tak\u00e9 vhodn\u00fd software. Ale kter\u00e9 jsou u\u017eite\u010dn\u00e9? Sestavili jsme <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/ktere-nastroje-amazon-fba-mohou-prodejci-na-trzisti-skutecne-vyuzit-12-doporuceni-pro-obchodniky\/\">dev\u011bt u\u017eite\u010dn\u00fdch n\u00e1stroj\u016f Amazon FBA<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-282308-identifier\" id=\"fazit-amazon-fba-kleines-startkapital-grosse-moglichkeiten\">Z\u00e1v\u011br: Amazon FBA \u2013 mal\u00fd po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l, skv\u011bl\u00e9 p\u0159\u00edle\u017eitosti<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-397863-identifier\">Ano, Amazon FBA m\u00e1 tak\u00e9 nev\u00fdhody. Prodejci p\u0159en\u00e1\u0161ej\u00ed cel\u00e9 pln\u011bn\u00ed v\u010detn\u011b z\u00e1kaznick\u00e9ho servisu na online giganta a t\u00edm ztr\u00e1cej\u00ed nap\u0159\u00edklad \u0161anci p\u0159\u00edmo komunikovat se sv\u00fdmi z\u00e1kazn\u00edky. Nicm\u00e9n\u011b pokud jde o z\u00edsk\u00e1n\u00ed Buy Box, maj\u00ed prodejci jen m\u00e1lo nebo \u017e\u00e1dnou jinou mo\u017enost ne\u017e vyu\u017e\u00edt Fulfillment by Amazon.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-885192-identifier\">Na druhou stranu m\u00e1 program stejn\u011b tolik v\u00fdhod. Nejen\u017ee v\u00fdrazn\u011b usnad\u0148uje pr\u00e1ci prodejc\u016fm \u2013 zejm\u00e9na pro mnoh\u00e9 prodejce, kte\u0159\u00ed provozuj\u00ed Amazon FBA jako mal\u00e9 podniky, je program nesm\u00edrn\u011b d\u016fle\u017eit\u00fd. Mnoh\u00e9 v\u011bt\u0161\u00ed spole\u010dnosti tak\u00e9 oce\u0148uj\u00ed, \u017ee doprava s Amazonem je rychl\u00e1 a hladk\u00e1, n\u00e1klady na vybudov\u00e1n\u00ed nebo pron\u00e1jem skladu jsou eliminov\u00e1ny a z\u00e1kaznick\u00fd servis funguje nep\u0159etr\u017eit\u011b. Pr\u00e1v\u011b d\u00edky tomu jsou mnoz\u00ed prodejci schopni na Amazonu v\u016fbec \u00fasp\u011b\u0161n\u011b prod\u00e1vat.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-483189-identifier\">I dnes je st\u00e1le docela mo\u017en\u00e9 provozovat podnik\u00e1n\u00ed <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/\">ziskov\u011b na online tr\u017ei\u0161ti<\/a>. Je v\u0161ak nutn\u00e9 se zab\u00fdvat poplatky, jako jsou n\u00e1klady na skladov\u00e1n\u00ed a n\u00e1klady na dopravu, a spr\u00e1vn\u011b je zahrnout do v\u00fdpo\u010dt\u016f. Spr\u00e1vn\u00fd v\u00fdzkum produktu je tak\u00e9 nezbytn\u00fd. Jakmile podnik\u00e1n\u00ed b\u011b\u017e\u00ed v N\u011bmecku, nic nebr\u00e1n\u00ed expanze do Evropy nebo dokonce do USA.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-984557-identifier\"><strong>\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/p>\n\n\n\n<div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613389949761\"><strong class=\"schema-faq-question\">Co je Amazon FBA?<\/strong> <p class=\"schema-faq-answer\">Fulfillment by Amazon (FBA) je intern\u00ed logistick\u00fd program online giganta. Kdy\u017e prodejci na tr\u017ei\u0161ti vyu\u017eij\u00ed tuto slu\u017ebu, Amazon p\u0159evezme cel\u00fd proces pln\u011bn\u00ed. To zahrnuje jak skladov\u00e1n\u00ed, tak vychyst\u00e1v\u00e1n\u00ed a balen\u00ed objedn\u00e1vek, stejn\u011b jako dopravu a spr\u00e1vu vratek. Dokonce i z\u00e1kaznick\u00fd servis je pot\u00e9 zaji\u0161\u0165ov\u00e1n Amazonem. Mnoho prodejc\u016f vyu\u017e\u00edv\u00e1 FBA, proto\u017ee jejich \u0161ance na z\u00edsk\u00e1n\u00ed Buy Box se zvy\u0161uje.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613390317878\"><strong class=\"schema-faq-question\">Kolik stoj\u00ed Fulfillment by Amazon?<\/strong> <p class=\"schema-faq-answer\">Poplatky za slu\u017ebu FBA nejsou pau\u0161\u00e1ln\u00ed, ale jsou vypo\u010d\u00edt\u00e1v\u00e1ny na z\u00e1klad\u011b velikosti a hmotnosti produktu a d\u011bl\u00ed se na n\u00e1klady na skladov\u00e1n\u00ed a n\u00e1klady na dopravu. Od ledna do z\u00e1\u0159\u00ed \u010din\u00ed n\u00e1klady na skladov\u00e1n\u00ed nap\u0159\u00edklad 15,60 \u20ac za m<sup>3<\/sup> za m\u011bs\u00edc.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613390940808\"><strong class=\"schema-faq-question\">Jak vysok\u00fd je poplatek za dopravu pro FBA?<\/strong> <p class=\"schema-faq-answer\">V sou\u010dasnosti se poplatky za dopravu na jednotku prodan\u00e9ho zbo\u017e\u00ed pohybuj\u00ed mezi 0,80 \u20ac a 30,60 \u20ac, v z\u00e1vislosti na rozm\u011brech, hmotnosti a c\u00edlov\u00e9 destinaci.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613391171674\"><strong class=\"schema-faq-question\">Pro kter\u00e9 online prodejce se vyplat\u00ed Amazon FBA?<\/strong> <p class=\"schema-faq-answer\">Fulfillment by Amazon se vyplat\u00ed nap\u0159\u00edklad pro men\u0161\u00ed prodejce, kte\u0159\u00ed nemaj\u00ed vlastn\u00ed skladovac\u00ed prostory nebo logistiku. Ale v\u011bt\u0161\u00ed prodejci by tak\u00e9 m\u011bli zv\u00e1\u017eit FBA, proto\u017ee vyu\u017eit\u00ed t\u00e9to slu\u017eby m\u016f\u017ee v\u00fdrazn\u011b ovlivnit zisk Buy Box. Pro t\u011b\u017ek\u00e9, objemn\u00e9 produkty nebo ty, kter\u00e9 se prod\u00e1vaj\u00ed pomalu, nemus\u00ed b\u00fdt FBA v\u017edy vhodn\u00e9.<\/p> <\/div><\/div>\n\n\n\n<p class=\"theme-wp-block gb-responsive-882723-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 erikdegraaf \u2013 stock.adobe.com \/ Screenshot @ Amazon<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Posledn\u00ed aktualizace 29.07.2022) V\u011bt\u0161ina obchodn\u00edk\u016f s t\u00edm pravd\u011bpodobn\u011b m\u00e1 zku\u0161enosti: Pln\u011bn\u00ed prost\u0159ednictv\u00edm Amazonu, nebo v angli\u010dtin\u011b &#8220;Shipping by Amazon&#8221;. Za t\u00edmto n\u00e1zvem se skr\u00fdv\u00e1 cel\u00e1 \u0159ada slu\u017eeb, kter\u00e9 e-commerce gigant nab\u00edz\u00ed prodejc\u016fm na sv\u00e9m trhu. Tyto slu\u017eby si mohou obchodn\u00edci zabalit do bal\u00ed\u010dku a t\u00edm delegovat v\u011bt\u0161inu \u00fakol\u016f, kter\u00e9 vypl\u00fdvaj\u00ed z pln\u011bn\u00ed, na Amazon. FBA<\/p>\n","protected":false},"author":3,"featured_media":1211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[915],"tags":[],"class_list":["post-108597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splneni-objednavek-amazonem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon FBA: Co to je? [Pr\u016fvodce pro prodejce]<\/title>\n<meta name=\"description\" content=\"Amazon FBA: Co je to Fulfillment by Amazon, jak\u00e9 v\u00fdhody nab\u00edz\u00ed, jak slu\u017eba funguje a jak\u00e9 jsou nev\u00fdhody?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon FBA: Co to je? [Pr\u016fvodce pro prodejce]\" \/>\n<meta property=\"og:description\" content=\"Amazon FBA: Co je to Fulfillment by Amazon, jak\u00e9 v\u00fdhody nab\u00edz\u00ed, jak slu\u017eba funguje a jak\u00e9 jsou nev\u00fdhody?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T10:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T11:59:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Jak funguje Amazon FBA? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o popul\u00e1rn\u00ed slu\u017eb\u011b pln\u011bn\u00ed na prvn\u00ed pohled!\",\"datePublished\":\"2022-07-15T10:57:00+00:00\",\"dateModified\":\"2025-12-09T11:59:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/\"},\"wordCount\":4157,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba.jpeg\",\"articleSection\":[\"Spln\u011bn\u00ed objedn\u00e1vek Amazonem\"],\"inLanguage\":\"cs-CZ\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/\",\"name\":\"Amazon FBA: Co to je? [Pr\u016fvodce pro prodejce]\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba.jpeg\",\"datePublished\":\"2022-07-15T10:57:00+00:00\",\"dateModified\":\"2025-12-09T11:59:24+00:00\",\"description\":\"Amazon FBA: Co je to Fulfillment by Amazon, jak\u00e9 v\u00fdhody nab\u00edz\u00ed, jak slu\u017eba funguje a jak\u00e9 jsou nev\u00fdhody?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613389949761\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390317878\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390940808\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613391171674\"}],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba.jpeg\",\"width\":1200,\"height\":630,\"caption\":\"Amazon FBA hat Nachteile, aber die Vorteile \u00fcberwiegen meistens.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spln\u011bn\u00ed objedn\u00e1vek Amazonem\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/splneni-objednavek-amazonem\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jak funguje Amazon FBA? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o popul\u00e1rn\u00ed slu\u017eb\u011b pln\u011bn\u00ed na prvn\u00ed pohled!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613389949761\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613389949761\",\"name\":\"Co je Amazon FBA?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Fulfillment by Amazon (FBA) je intern\u00ed logistick\u00fd program online giganta. Kdy\u017e prodejci na tr\u017ei\u0161ti vyu\u017eij\u00ed tuto slu\u017ebu, Amazon p\u0159evezme cel\u00fd proces pln\u011bn\u00ed. To zahrnuje jak skladov\u00e1n\u00ed, tak vychyst\u00e1v\u00e1n\u00ed a balen\u00ed objedn\u00e1vek, stejn\u011b jako dopravu a spr\u00e1vu vratek. Dokonce i z\u00e1kaznick\u00fd servis je pot\u00e9 zaji\u0161\u0165ov\u00e1n Amazonem. Mnoho prodejc\u016f vyu\u017e\u00edv\u00e1 FBA, proto\u017ee to zvy\u0161uje jejich \u0161ance na z\u00edsk\u00e1n\u00ed Buy Box.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390317878\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390317878\",\"name\":\"Kolik stoj\u00ed Fulfillment by Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Poplatky za slu\u017ebu FBA nejsou pau\u0161\u00e1ln\u00ed, ale jsou vypo\u010d\u00edt\u00e1v\u00e1ny na z\u00e1klad\u011b velikosti a hmotnosti produktu a d\u011bl\u00ed se na n\u00e1klady na skladov\u00e1n\u00ed a n\u00e1klady na dopravu. Od ledna do z\u00e1\u0159\u00ed \u010din\u00ed n\u00e1klady na skladov\u00e1n\u00ed nap\u0159\u00edklad 15,60 \u20ac za m3 a m\u011bs\u00edc.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390940808\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390940808\",\"name\":\"Jak vysok\u00fd je poplatek za dopravu pro FBA?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"V sou\u010dasnosti se poplatky za dopravu na jednotku prodan\u00e9ho zbo\u017e\u00ed pohybuj\u00ed mezi 0,80 \u20ac a 30,60 \u20ac, v z\u00e1vislosti na rozm\u011brech, hmotnosti a c\u00edlov\u00e9 destinaci.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613391171674\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613391171674\",\"name\":\"Pro kter\u00e9 online prodejce se vyplat\u00ed Amazon FBA?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Fulfillment by Amazon se vyplat\u00ed nap\u0159\u00edklad pro men\u0161\u00ed prodejce, kte\u0159\u00ed nemaj\u00ed vlastn\u00ed skladovac\u00ed prostory nebo logistiku. Ale v\u011bt\u0161\u00ed prodejci by tak\u00e9 m\u011bli zv\u00e1\u017eit FBA, proto\u017ee vyu\u017eit\u00ed t\u00e9to slu\u017eby m\u016f\u017ee v\u00fdrazn\u011b ovlivnit zisk Buy Box. Pro t\u011b\u017ek\u00e9, objemn\u00e9 produkty nebo ty, kter\u00e9 se prod\u00e1vaj\u00ed pomalu, nemus\u00ed b\u00fdt FBA v\u017edy vhodn\u00e9.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon FBA: Co to je? [Pr\u016fvodce pro prodejce]","description":"Amazon FBA: Co je to Fulfillment by Amazon, jak\u00e9 v\u00fdhody nab\u00edz\u00ed, jak slu\u017eba funguje a jak\u00e9 jsou nev\u00fdhody?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/","og_locale":"cs_CZ","og_type":"article","og_title":"Amazon FBA: Co to je? [Pr\u016fvodce pro prodejce]","og_description":"Amazon FBA: Co je to Fulfillment by Amazon, jak\u00e9 v\u00fdhody nab\u00edz\u00ed, jak slu\u017eba funguje a jak\u00e9 jsou nev\u00fdhody?","og_url":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2022-07-15T10:57:00+00:00","article_modified_time":"2025-12-09T11:59:24+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"Jak funguje Amazon FBA? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o popul\u00e1rn\u00ed slu\u017eb\u011b pln\u011bn\u00ed na prvn\u00ed pohled!","datePublished":"2022-07-15T10:57:00+00:00","dateModified":"2025-12-09T11:59:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/"},"wordCount":4157,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba.jpeg","articleSection":["Spln\u011bn\u00ed objedn\u00e1vek Amazonem"],"inLanguage":"cs-CZ"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/","url":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/","name":"Amazon FBA: Co to je? [Pr\u016fvodce pro prodejce]","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba.jpeg","datePublished":"2022-07-15T10:57:00+00:00","dateModified":"2025-12-09T11:59:24+00:00","description":"Amazon FBA: Co je to Fulfillment by Amazon, jak\u00e9 v\u00fdhody nab\u00edz\u00ed, jak slu\u017eba funguje a jak\u00e9 jsou nev\u00fdhody?","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613389949761"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390317878"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390940808"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613391171674"}],"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/"]}]},{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba.jpeg","width":1200,"height":630,"caption":"Amazon FBA hat Nachteile, aber die Vorteile \u00fcberwiegen meistens."},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Spln\u011bn\u00ed objedn\u00e1vek Amazonem","item":"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/splneni-objednavek-amazonem\/"},{"@type":"ListItem","position":3,"name":"Jak funguje Amazon FBA? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o popul\u00e1rn\u00ed slu\u017eb\u011b pln\u011bn\u00ed na prvn\u00ed pohled!"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/cs\/#website","url":"https:\/\/www.sellerlogic.com\/cs\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/cs\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613389949761","position":1,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613389949761","name":"Co je Amazon FBA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Fulfillment by Amazon (FBA) je intern\u00ed logistick\u00fd program online giganta. Kdy\u017e prodejci na tr\u017ei\u0161ti vyu\u017eij\u00ed tuto slu\u017ebu, Amazon p\u0159evezme cel\u00fd proces pln\u011bn\u00ed. To zahrnuje jak skladov\u00e1n\u00ed, tak vychyst\u00e1v\u00e1n\u00ed a balen\u00ed objedn\u00e1vek, stejn\u011b jako dopravu a spr\u00e1vu vratek. Dokonce i z\u00e1kaznick\u00fd servis je pot\u00e9 zaji\u0161\u0165ov\u00e1n Amazonem. Mnoho prodejc\u016f vyu\u017e\u00edv\u00e1 FBA, proto\u017ee to zvy\u0161uje jejich \u0161ance na z\u00edsk\u00e1n\u00ed Buy Box.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390317878","position":2,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390317878","name":"Kolik stoj\u00ed Fulfillment by Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Poplatky za slu\u017ebu FBA nejsou pau\u0161\u00e1ln\u00ed, ale jsou vypo\u010d\u00edt\u00e1v\u00e1ny na z\u00e1klad\u011b velikosti a hmotnosti produktu a d\u011bl\u00ed se na n\u00e1klady na skladov\u00e1n\u00ed a n\u00e1klady na dopravu. Od ledna do z\u00e1\u0159\u00ed \u010din\u00ed n\u00e1klady na skladov\u00e1n\u00ed nap\u0159\u00edklad 15,60 \u20ac za m3 a m\u011bs\u00edc.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390940808","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613390940808","name":"Jak vysok\u00fd je poplatek za dopravu pro FBA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V sou\u010dasnosti se poplatky za dopravu na jednotku prodan\u00e9ho zbo\u017e\u00ed pohybuj\u00ed mezi 0,80 \u20ac a 30,60 \u20ac, v z\u00e1vislosti na rozm\u011brech, hmotnosti a c\u00edlov\u00e9 destinaci.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613391171674","position":4,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-funguje-amazon-fba-vse-co-potrebujete-vedet-o-popularni-sluzbe-plneni-na-prvni-pohled\/#faq-question-1613391171674","name":"Pro kter\u00e9 online prodejce se vyplat\u00ed Amazon FBA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Fulfillment by Amazon se vyplat\u00ed nap\u0159\u00edklad pro men\u0161\u00ed prodejce, kte\u0159\u00ed nemaj\u00ed vlastn\u00ed skladovac\u00ed prostory nebo logistiku. Ale v\u011bt\u0161\u00ed prodejci by tak\u00e9 m\u011bli zv\u00e1\u017eit FBA, proto\u017ee vyu\u017eit\u00ed t\u00e9to slu\u017eby m\u016f\u017ee v\u00fdrazn\u011b ovlivnit zisk Buy Box. Pro t\u011b\u017ek\u00e9, objemn\u00e9 produkty nebo ty, kter\u00e9 se prod\u00e1vaj\u00ed pomalu, nemus\u00ed b\u00fdt FBA v\u017edy vhodn\u00e9.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108597"}],"version-history":[{"count":1,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108597\/revisions"}],"predecessor-version":[{"id":284500,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108597\/revisions\/284500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/1211"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}