{"id":108600,"date":"2020-07-21T12:57:00","date_gmt":"2020-07-21T12:57:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/jak-na-to-ve-4-krocich-k-dokonalemu-akcnimu-planu-pro-amazon\/"},"modified":"2020-07-21T12:57:00","modified_gmt":"2020-07-21T12:57:00","slug":"jak-na-to-ve-4-krocich-k-dokonalemu-akcnimu-planu-pro-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-na-to-ve-4-krocich-k-dokonalemu-akcnimu-planu-pro-amazon\/","title":{"rendered":"Jak na to: Ve 4 kroc\u00edch k dokonal\u00e9mu ak\u010dn\u00edmu pl\u00e1nu pro Amazon!"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-204748-identifier\">Ka\u017ed\u00fd prodejce na tr\u017ei\u0161ti se toho ob\u00e1v\u00e1: pozastaven\u00ed sv\u00e9ho \u00fa\u010dtu prodejce na Amazonu nebo odebr\u00e1n\u00ed sv\u00fdch prodejn\u00edch opr\u00e1vn\u011bn\u00ed. V nejlep\u0161\u00edm p\u0159\u00edpad\u011b se prost\u0159ednictv\u00edm online platformy generuj\u00ed pouze mal\u00e9 vedlej\u0161\u00ed p\u0159\u00edjmy; v nejhor\u0161\u00edm p\u0159\u00edpad\u011b zmiz\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed nebo dokonce jedin\u00fd zdroj p\u0159\u00edjmu p\u0159es noc. Nejhor\u0161\u00ed sc\u00e9n\u00e1\u0159. Dobr\u00e1 zpr\u00e1va: Odebr\u00e1n\u00ed prodejn\u00edch opr\u00e1vn\u011bn\u00ed nemus\u00ed b\u00fdt trval\u00e9. V mnoha p\u0159\u00edpadech v\u0161ak Amazon vy\u017eaduje <strong>ak\u010dn\u00ed pl\u00e1n<\/strong> jako z\u00e1klad pro obnoven\u00ed, tak\u00e9 zn\u00e1m\u00fd jako pl\u00e1n akce (PoA).<\/p><p class=\"theme-wp-block is-style-default gb-responsive-790882-identifier\">Tento n\u00e1stroj je dob\u0159e zn\u00e1m\u00fd v oblasti \u0159\u00edzen\u00ed kvality, ale pro prodejce na Amazonu m\u016f\u017ee b\u00fdt st\u00e1le pom\u011brn\u011b velkou p\u0159ek\u00e1\u017ekou. Jak je obvykl\u00e9, e-commerce gigant neposkytuje mnoho <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201623610?language=de_DE&amp;ref=efph_201623610_cont_200370560\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">informac\u00ed o po\u017eadovan\u00e9m obsahu a preferovan\u00e9m form\u00e1tu<\/a>. Nen\u00ed divu, \u017ee nyn\u00ed existuje n\u011bkolik poskytovatel\u016f na internetu, kte\u0159\u00ed nab\u00edzej\u00ed svou pomoc p\u0159i vytv\u00e1\u0159en\u00ed pl\u00e1nu. Koneckonc\u016f, v extr\u00e9mn\u00edch p\u0159\u00edpadech z\u00e1vis\u00ed cel\u00e9 ob\u017eivy na \u00fasp\u011bchu nebo ne\u00fasp\u011bchu.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-518017-identifier\">Ale jsou extern\u00ed poskytovatel\u00e9 slu\u017eeb opravdu nezbytn\u00ed? V tomto blogov\u00e9m p\u0159\u00edsp\u011bvku chceme objasnit <strong>jak spr\u00e1vn\u011b vytvo\u0159it ak\u010dn\u00ed pl\u00e1n pro Amazon<\/strong> a jak\u00e9 r\u016fzn\u00e9 mo\u017enosti maj\u00ed prodejci na tr\u017ei\u0161ti pro jeho vytvo\u0159en\u00ed. Prvn\u00edm krokem je v\u0161ak zab\u00fdvat se ot\u00e1zkou, jak\u00e9 d\u016fvody mohou v\u00e9st prodejce na Amazonu k tomu, \u017ee mus\u00ed napsat ak\u010dn\u00ed pl\u00e1n.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-992094-identifier\">Co je ak\u010dn\u00ed pl\u00e1n na Amazonu?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-508018-identifier\">Jako poskytovatel online obchodn\u00ed platformy se Amazon zavazuje k tomu, aby na sv\u00e9m tr\u017ei\u0161ti zavedl a udr\u017eoval ur\u010dit\u00fd <strong>standard<\/strong>. K tomu existuje cel\u00e1 \u0159ada <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=SNV3657R94YP9DZ&amp;language=de_DE&amp;ref=efph_SNV3657R94YP9DZ_cont_2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pokyn\u016f, dohod a p\u0159\u00edru\u010dek<\/a>, kter\u00e9 mus\u00ed ka\u017ed\u00fd prodejce p\u0159ijmout p\u0159ed zah\u00e1jen\u00edm sv\u00fdch prodej\u016f. Pokud jsou tato pravidla poru\u0161ena, e-commerce gigant si vyhrazuje pr\u00e1vo je vym\u00e1hat \u2013 nap\u0159\u00edklad blokov\u00e1n\u00edm dot\u010den\u00e9ho produktu nebo dokonce cel\u00fdch \u00fa\u010dt\u016f prodejc\u016f.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-366135-identifier\">V tomto kontextu podrobn\u00fd ak\u010dn\u00ed pl\u00e1n pom\u00e1h\u00e1 Amazonu rozhodnout o <strong>reaktivaci \u00fa\u010dtu<\/strong> nebo zru\u0161en\u00ed dal\u0161\u00edch sankc\u00ed. Proto by takov\u00fd pl\u00e1n m\u011bl nap\u0159\u00edklad \u0159e\u0161it<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-419565-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-666739-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">jak\u00e9 jsou <strong>p\u0159\u00ed\u010diny<\/strong>, kter\u00e9 vedly k probl\u00e9mu,<\/li><li class=\"theme-wp-block gb-responsive-763343-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">jak\u00e9 <strong>opat\u0159en\u00ed<\/strong> prodejce p\u0159ijal k vy\u0159e\u0161en\u00ed probl\u00e9mu a<\/li><li class=\"theme-wp-block gb-responsive-760926-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">jak\u00e9 <strong>zm\u011bny<\/strong> prodejce prov\u00e1d\u00ed v intern\u00edch procesech, aby zajistil, \u017ee se takov\u00e9 probl\u00e9my v budoucnu neobjev\u00ed.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-360262-identifier\">Jakmile je \u00fa\u010det na Amazonu pozastaven, ak\u010dn\u00ed pl\u00e1n je \u010dasto jedin\u00fdm zp\u016fsobem, jak prodejci mohou \u00fa\u010det znovu aktivovat. <strong>D\u016fvody pro pozastaven\u00ed<\/strong> mohou b\u00fdt r\u016fzn\u00e9, ale obvykle je lze za\u0159adit do t\u0159\u00ed r\u016fzn\u00fdch kategori\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-68670-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-852251-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>\u0160patn\u00fd v\u00fdkon prodejce<\/strong>: Pokud v\u00fdkon prodejce nespl\u0148uje po\u017eadavky, m\u016f\u017ee to v\u00e9st k ak\u010dn\u00edmu pl\u00e1nu na Amazonu. Nicm\u00e9n\u011b pozdn\u00ed dod\u00e1n\u00ed obvykle nesta\u010d\u00ed. Pokud se nedostatky ve v\u00fdkonu prodejce vyskytuj\u00ed \u010dasto a p\u0159ekra\u010duj\u00ed kritickou hodnotu, m\u016f\u017ee to m\u00edt v\u00e1\u017en\u00e9 n\u00e1sledky. Jak\u00e9 metriky by prodejci m\u011bli sledovat, lze nal\u00e9zt v na\u0161em <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejdulezitejsich-kriterii-pro-ziskani-buyboxu-na-amazonu-a-jak-udrzet-sve-metriky-pod-kontrolou\/\" target=\"_blank\" rel=\"noreferrer noopener\">blogov\u00e9m p\u0159\u00edsp\u011bvku o v\u00edt\u011bzstv\u00ed Buy Box<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-956679-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Poru\u0161en\u00ed prodejn\u00edch politik nebo etick\u00e9ho kodexu<\/strong>: \u010casto mus\u00ed prodejci na Amazonu p\u0159edlo\u017eit ak\u010dn\u00ed pl\u00e1n, pokud poru\u0161ili jednu z mnoha <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/je-to-vsechno-jen-ukradeno-eo-eo-politiky-amazonu-na-ochranu-dusevniho-vlastnictvi\/\" target=\"_blank\" rel=\"noreferrer noopener\">politik<\/a>. Nap\u0159\u00edklad d\u016fvodem m\u016f\u017ee b\u00fdt, \u017ee prodejci poslali marketingov\u00e9 e-maily z\u00e1kazn\u00edk\u016fm s c\u00edlem odklonit prodejn\u00ed proces z platformy tr\u017ei\u0161t\u011b na sv\u016fj vlastn\u00ed online obchod, nebo <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/6-ultimatnich-tipu-jak-ziskat-vice-recenzi-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">neleg\u00e1ln\u011b zakoupili recenze produkt\u016f<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-819616-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Nedostate\u010dn\u00e9 informace o prodejci<\/strong>: Chyb\u011bj\u00edc\u00ed nebo nespr\u00e1vn\u00e9 informace o prodejci mohou tak\u00e9 v\u00e9st k tomu, \u017ee Amazon vy\u017eaduje ak\u010dn\u00ed pl\u00e1n po pozastaven\u00ed.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-881541-identifier\">H\u00e1\u010dek: Jakmile je \u00fa\u010det na Amazonu pozastaven, <strong>intern\u00ed komunika\u010dn\u00ed kan\u00e1ly<\/strong> ji\u017e nejsou k dispozici. To znamen\u00e1, \u017ee prodejci nemohou komunikovat s Amazonem prost\u0159ednictv\u00edm Seller Central. To samoz\u0159ejm\u011b komplikuje ak\u010dn\u00ed pl\u00e1n. M\u016f\u017ee trvat n\u011bjakou dobu, ne\u017e na e-mail odpov\u00ed zam\u011bstnanec. Z tohoto d\u016fvodu by m\u011blo b\u00fdt v\u0161e pot\u0159ebn\u00e9 p\u0159ed\u00e1no co nejstru\u010dn\u011bji. Koneckonc\u016f, zam\u011bstnanec na druh\u00e9m konci digit\u00e1ln\u00ed linky \u010dte n\u011bkolik takov\u00fdch e-mail\u016f denn\u011b.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-334142-identifier\">Vytvo\u0159en\u00ed ak\u010dn\u00edho pl\u00e1nu pro Amazon: Tady je n\u00e1vod!<\/h2><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-731677-identifier\"><img decoding=\"async\" width=\"844\" height=\"211\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download.jpg\" alt=\"Ak\u010dn\u00ed pl\u00e1n Amazonu jako \u0161ablona ke sta\u017een\u00ed neexistuje, proto\u017ee ka\u017ed\u00fd p\u0159\u00edpad je individu\u00e1ln\u00ed.\" class=\"wp-image-1640\" title=\"Ak\u010dn\u00ed pl\u00e1n Amazonu jako \u0161ablona ke sta\u017een\u00ed neexistuje, proto\u017ee ka\u017ed\u00fd p\u0159\u00edpad je individu\u00e1ln\u00ed. \" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download-407x102.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download-768x192.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142921\/amazon-massnahmenplan-vorlage-download.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block is-style-default gb-responsive-765721-identifier\">V z\u00e1sad\u011b e-commerce gigant nechce sly\u0161et <strong>\u017e\u00e1dn\u00e9 v\u00fdmluvy<\/strong>. Probl\u00e9my vznikaj\u00ed, ale \u010dasto je lze vy\u0159e\u0161it prost\u0159ednictv\u00edm intern\u00ed \u00fapravy p\u0159\u00edslu\u0161n\u00fdch proces\u016f. Prodejci by se m\u011bli soust\u0159edit na toto m\u00edsto, aby se sna\u017eili zleh\u010dovat situaci, jmenovat vin\u00edka nebo se ospravedl\u0148ovat. Amazon o\u010dek\u00e1v\u00e1 <strong>jasn\u00e9 a p\u0159esn\u00e9 formulace<\/strong> v ak\u010dn\u00edm pl\u00e1nu. Objektivita je kouzeln\u00e9 slovo. Dlouh\u00e9 \u00favody o spole\u010dnosti prodejce, dot\u010den\u00e9m produktu nebo emocion\u00e1ln\u00ed v\u00fdrazy nemaj\u00ed v ak\u010dn\u00edm pl\u00e1nu m\u00edsto.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-460412-identifier\">M\u00edsto toho by se prodejci m\u011bli soust\u0159edit na <strong>ko\u0159enovou p\u0159\u00ed\u010dinu chyby a \u0159e\u0161en\u00ed<\/strong> p\u0159\u00edslu\u0161n\u00e9ho probl\u00e9mu. Pokud je deaktivace zp\u016fsobena v\u00edce probl\u00e9my, m\u011bl by b\u00fdt ka\u017ed\u00fd probl\u00e9m \u0159e\u0161en jednotliv\u011b. N\u011bkdy Amazon tak\u00e9 vy\u017eaduje d\u016fkazy pro ur\u010dit\u00e9 produkty. Ty by m\u011bly b\u00fdt v\u017edy p\u0159edlo\u017eeny v pln\u00e9m rozsahu. Online gigant doporu\u010duje vizu\u00e1ln\u011b zv\u00fdraznit d\u016fle\u017eit\u00e9 informace, jako jsou ASINy, kontaktn\u00ed \u00fadaje dodavatele nebo ustanoven\u00ed z obchodn\u00edch podm\u00ednek.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-788512-identifier\">Spole\u010dnost v\u0161ak nech\u00e1v\u00e1 konkr\u00e9tn\u00ed design na sv\u00fdch prodejc\u00edch. Na jedn\u00e9 stran\u011b je to problematick\u00e9, proto\u017ee kolem ak\u010dn\u00edho pl\u00e1nu Amazonu vytvo\u0159ilo skute\u010dn\u00e9 tajemstv\u00ed a mnoha prodejc\u016fm se obt\u00ed\u017en\u011b vytv\u00e1\u0159\u00ed. Na druh\u00e9 stran\u011b to zohled\u0148uje skute\u010dnost, \u017ee ka\u017ed\u00fd ak\u010dn\u00ed pl\u00e1n mus\u00ed b\u00fdt individu\u00e1ln\u011b naps\u00e1n prodejcem Amazonu. <strong>Neexistuje \u017e\u00e1dn\u00e9 standardn\u00ed \u0159e\u0161en\u00ed!<\/strong><\/p><p class=\"theme-wp-block is-style-default gb-responsive-799678-identifier\">Nicm\u00e9n\u011b, prodejci se mohou orientovat podle metod <strong>\u0159\u00edzen\u00ed kvality<\/strong>: 4-Dimenz\u00ed (4D) a 8-Dimenzn\u00edho reportu (8D). Oba reporty poskytuj\u00ed jasnou strukturu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-802622-identifier\">4D report<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-558842-identifier\">4-Dimenzn\u00ed report je vhodn\u00fd jako ak\u010dn\u00ed pl\u00e1n pro Amazon ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f, zejm\u00e9na pro men\u0161\u00ed, m\u00e9n\u011b z\u00e1va\u017en\u00e1 poru\u0161en\u00ed, jako je zru\u0161en\u00ed pozastaven\u00ed jednoho produktu. Proto se o n\u011bm zde budeme podrobn\u011bji bavit. Je rozd\u011blen do <strong>\u010dty\u0159 r\u016fzn\u00fdch dimenz\u00ed<\/strong>: <\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362630-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-660268-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D1: Popis probl\u00e9mu<\/li><li class=\"theme-wp-block gb-responsive-239490-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D2: Anal\u00fdza p\u0159\u00ed\u010din a okam\u017eit\u00e1 opat\u0159en\u00ed<\/li><li class=\"theme-wp-block gb-responsive-779472-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D3: N\u00e1pravn\u00e1 opat\u0159en\u00ed<\/li><li class=\"theme-wp-block gb-responsive-832829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D4: D\u016fkaz \u00fa\u010dinnosti<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-237040-identifier\">D1: Popis probl\u00e9mu<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-751594-identifier\">Prvn\u00ed dimenze je prim\u00e1rn\u011b popisn\u00e1. Jde o stru\u010dn\u00e9, ale p\u0159esn\u00e9 pops\u00e1n\u00ed <strong>kter\u00fd probl\u00e9m byl odpov\u011bdn\u00fd za sankci<\/strong>. \u0158e\u0161en\u00ed zde je\u0161t\u011b nejsou \u017e\u00e1douc\u00ed.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-308974-identifier\">D2: Anal\u00fdza p\u0159\u00ed\u010din<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-267991-identifier\">V t\u00e9to dimenzi se prodejci pono\u0159\u00ed hloub\u011bji do probl\u00e9mu a zkoumaj\u00ed <strong>pro\u010d k probl\u00e9mu do\u0161lo na prvn\u00edm m\u00edst\u011b<\/strong>. Jde tak\u00e9 o anal\u00fdzu vlastn\u00edch chyb. Nicm\u00e9n\u011b, nen\u00ed produktivn\u00ed hledat chyby u ostatn\u00edch. I kdyby to byla pravda, ak\u010dn\u00ed pl\u00e1n pro Amazon by se m\u011bl co nejv\u00edce vyhnout p\u0159isuzov\u00e1n\u00ed viny.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-215444-identifier\">Nav\u00edc je d\u016fle\u017eit\u00e9 vysv\u011btlit opat\u0159en\u00ed, kter\u00e1 byla p\u0159ijata k vy\u0159e\u0161en\u00ed probl\u00e9mu. Nejde o prohl\u00e1\u0161en\u00ed o z\u00e1m\u011brech nebo sliby, ale o \u010diny. Pokud bylo pozastaven\u00ed vyd\u00e1no kv\u016fli vysok\u00e9 m\u00ed\u0159e pozdn\u00edch dod\u00e1vek, nem\u011blo by b\u00fdt uvedeno, \u017ee existuje z\u00e1m\u011br zm\u011bnit dodac\u00ed slu\u017ebu \u2013 tato zm\u011bna by ji\u017e m\u011bla b\u00fdt provedena.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-306904-identifier\">D3: N\u00e1pravn\u00e1 opat\u0159en\u00ed<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-384561-identifier\">T\u0159et\u00ed dimenze vych\u00e1z\u00ed z druh\u00e9 dimenze. Zde by m\u011bly b\u00fdt opat\u0159en\u00ed pr\u00e1v\u011b <strong>projednan\u00e1 podrobn\u011b vysv\u011btlena<\/strong>. Jak\u00e9 zm\u011bny byly zavedeny v jak\u00fdch procesech a pro\u010d tyto zm\u011bny vedou k vy\u0159e\u0161en\u00ed probl\u00e9mu? Byly n\u011bkter\u00e9 procesy nov\u011b zavedeny, nap\u0159\u00edklad jako kontroln\u00ed instance, prob\u011bhly \u0161kolen\u00ed zam\u011bstnanc\u016f, nebo do\u0161lo k organiza\u010dn\u00ed restrukturalizaci? V\u0161echny tyto v\u011bci by m\u011bly b\u00fdt zahrnuty v D3, aby se zajistilo, \u017ee ak\u010dn\u00ed pl\u00e1n pro Amazon nebude zam\u00edtnut.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589505-identifier\">D4: D\u016fkaz \u00fa\u010dinnosti<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-360435-identifier\">Co bylo d\u016fle\u017eit\u00e9 v p\u0159edchoz\u00edch dimenz\u00edch, plat\u00ed zvl\u00e1\u0161\u0165 v D4: Amazon nechce v ak\u010dn\u00edm pl\u00e1nu \u010d\u00edst, \u017ee opat\u0159en\u00ed vy\u0159e\u0161\u00ed probl\u00e9m, ale sp\u00ed\u0161e <strong>jak opat\u0159en\u00ed tohoto dosahuj\u00ed<\/strong>.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-89503-identifier\">Jak\u00e9 <strong>d\u016fkazy<\/strong> je t\u0159eba poskytnout v tomto kontextu, je velmi individu\u00e1ln\u00ed a z\u00e1vis\u00ed na probl\u00e9mu a p\u0159\u00edstupu k \u0159e\u0161en\u00ed. Nap\u0159\u00edklad, pokud do\u0161lo ke zm\u011bn\u011b dodavatele, mohou kopie p\u0159ijet\u00ed smluv slou\u017eit jako d\u016fkaz. V jin\u00fdch p\u0159\u00edpadech mohou b\u00fdt fotografie, zpr\u00e1vy o invent\u00e1\u0159i nebo recenze z\u00e1kazn\u00edk\u016f tak\u00e9 pou\u017eity k prok\u00e1z\u00e1n\u00ed, \u017ee se takov\u00e9 probl\u00e9my od optimalizace procesu znovu nevyskytly. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b je dobr\u00e9 podpo\u0159it tvrzen\u00ed daty a fakty.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-634549-identifier\">8D report<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-478462-identifier\">Ve srovn\u00e1n\u00ed s 4D reportem je 8D report podrobn\u011bj\u0161\u00ed a popisuje nejen probl\u00e9m a p\u0159\u00edstup k \u0159e\u0161en\u00ed, ale tak\u00e9 <strong>proces \u0159e\u0161en\u00ed probl\u00e9mu<\/strong>. Proto je 8D report vhodn\u00fd jako ak\u010dn\u00ed pl\u00e1n pro Amazon, nap\u0159\u00edklad pro z\u00e1va\u017en\u00e1 poru\u0161en\u00ed, kdy byly pozastaveny nejen jednotliv\u00e9 produkty, ale cel\u00e9 \u00fa\u010dty prodejc\u016f.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-123740-identifier\">R\u016fzn\u00e9 dimenze jsou definov\u00e1ny n\u00e1sledovn\u011b:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-248613-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-756780-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D1: Kdo pracuje na \u0159e\u0161en\u00ed probl\u00e9mu?<\/strong> Byl vytvo\u0159en specializovan\u00fd t\u00fdm, byl pov\u011b\u0159en extern\u00ed poskytovatel slu\u017eeb, nebo byla pou\u017eita softwarov\u00e1 \u0159e\u0161en\u00ed, pro kter\u00e1 mohou b\u00fdt uvedeny kontaktn\u00ed osoby?<\/li><li class=\"theme-wp-block gb-responsive-739477-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D2: Jak\u00fd je probl\u00e9m?<\/strong> Tento bod v podstat\u011b odpov\u00edd\u00e1 prvn\u00ed dimenzi 4D reportu.<\/li><li class=\"theme-wp-block gb-responsive-193756-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D3: Jak\u00e1 okam\u017eit\u00e1 opat\u0159en\u00ed byla p\u0159ijata?<\/strong> Zde by m\u011bl b\u00fdt poskytnut stru\u010dn\u00fd p\u0159ehled nejd\u016fle\u017eit\u011bj\u0161\u00edch opat\u0159en\u00ed k vy\u0159e\u0161en\u00ed probl\u00e9mu.<\/li><li class=\"theme-wp-block gb-responsive-437491-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D4: Jak\u00e1 byla p\u0159\u00ed\u010dina chyby?<\/strong> To by m\u011blo b\u00fdt pops\u00e1no co nejobjektivn\u011bji. Nalezen\u00ed chyby prost\u0159ednictv\u00edm test\u016f, anal\u00fdz atd. tak\u00e9 pat\u0159\u00ed sem.<\/li><li class=\"theme-wp-block gb-responsive-200557-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D5: Jak\u00e9 existuj\u00ed p\u0159\u00edstupy k \u0159e\u0161en\u00ed?<\/strong> V tomto bod\u011b by se Amazon m\u011bl v ak\u010dn\u00edm pl\u00e1nu dozv\u011bd\u011bt, kter\u00e9 r\u016fzn\u00e9 p\u0159\u00edstupy k \u0159e\u0161en\u00ed byly projedn\u00e1ny a jak tyto \u0159e\u0161\u00ed probl\u00e9m. M\u011blo by b\u00fdt tak\u00e9 od\u016fvodn\u011bno, na z\u00e1klad\u011b jak\u00fdch krit\u00e9ri\u00ed bylo zvoleno jedno nebo druh\u00e9 \u0159e\u0161en\u00ed.<\/li><li class=\"theme-wp-block gb-responsive-410993-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D6: Jak byla opat\u0159en\u00ed z D5 implementov\u00e1na?<\/strong> Jde o dokumentaci implementace opat\u0159en\u00ed z D5.<\/li><li class=\"theme-wp-block gb-responsive-529292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D7: Jak opat\u0159en\u00ed zabra\u0148uj\u00ed opakov\u00e1n\u00ed probl\u00e9mu?<\/strong> V t\u00e9to dimenzi je uk\u00e1z\u00e1no, jak implementovan\u00e1 \u0159e\u0161en\u00ed p\u0159isp\u00edvaj\u00ed k prevenci chyb.<\/li><li class=\"theme-wp-block gb-responsive-324487-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>D8: Co se t\u00fdm nau\u010dil z anal\u00fdzy chyb?<\/strong> V z\u00e1v\u011bre\u010dn\u00e9 \u010d\u00e1sti by m\u011bl b\u00fdt shrnut jak\u00fdsi z\u00e1v\u011br a prezentov\u00e1na u\u010debn\u00ed k\u0159ivka. Je zde tak\u00e9 prostor pro vysv\u011btlen\u00ed, jak a pro\u010d budou takov\u00e9 probl\u00e9my v budoucnu vyhnuty.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-520572-identifier\">Pot\u0159ebujete pomoc s ak\u010dn\u00edm pl\u00e1nem pro Amazon?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-48022-identifier\">Zejm\u00e9na 8D report, ale tak\u00e9 4D report, vy\u017eaduje vysokou \u00farove\u0148 reflexe a iniciativy. Nen\u00ed v\u017edy okam\u017eit\u011b jasn\u00e9, kter\u00e9 chyby vedly k tomu, \u017ee online gigant po\u017eadoval ak\u010dn\u00ed pl\u00e1n. Pokud Amazon pozastavil pouze jeden produkt, prodejci si mohou vz\u00edt \u010das na hled\u00e1n\u00ed \u0159e\u0161en\u00ed. Nicm\u00e9n\u011b, pokud se jedn\u00e1 o mnoho ASIN\u016f nebo prodejn\u00edch opr\u00e1vn\u011bn\u00ed, kvalita ak\u010dn\u00edho pl\u00e1nu m\u016f\u017ee ur\u010dit existenci prodejce.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-225030-identifier\">Nicm\u00e9n\u011b, <strong>extern\u00ed tvorba<\/strong> nen\u00ed n\u00e1kladov\u011b efektivn\u00ed pot\u011b\u0161en\u00ed. Poskytovatel\u00e9 \u010dasto \u00fa\u010dtuj\u00ed <strong>t\u0159\u00ed- a\u017e \u010dty\u0159cifern\u00e9 \u010d\u00e1stky<\/strong>. Na opl\u00e1tku nab\u00edzej\u00ed p\u0159edev\u0161\u00edm jednu v\u011bc: zku\u0161enosti a znalosti, zejm\u00e9na v komunikaci s Amazonem. Stejn\u011b jako ka\u017ed\u00fd ak\u010dn\u00ed pl\u00e1n mus\u00ed b\u00fdt vytvo\u0159en individu\u00e1ln\u011b, rozhodnut\u00ed vybrat nebo nevybrat poskytovatele slu\u017eeb je tak\u00e9 individu\u00e1ln\u00edm rozhodnut\u00edm a z\u00e1vis\u00ed na mnoha faktorech.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-998885-identifier\">Je d\u016fle\u017eit\u00e9 v\u011bd\u011bt: <strong>Existuje mo\u017enost revize.<\/strong> I kdy\u017e Amazon pozastavil \u00fa\u010det prodejce, ak\u010dn\u00ed pl\u00e1n nemus\u00ed b\u00fdt schv\u00e1len na prvn\u00ed pokus. Obvykle prodejci obdr\u017e\u00ed n\u00e1sledn\u00e9 ot\u00e1zky a indikace, kter\u00e9 aspekty chyb\u00ed.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-359340-identifier\">Z\u00e1v\u011br: Ne snadn\u00fd \u00fakol!<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-696497-identifier\">Jedna v\u011bc je jist\u00e1: Kdy\u017e Amazon po\u017eaduje ak\u010dn\u00ed pl\u00e1n, je to v\u00fdznamn\u00e1 p\u0159ek\u00e1\u017eka pro prodejce na trhu a m\u016f\u017ee b\u00fdt dokonce v n\u011bkter\u00fdch p\u0159\u00edpadech existen\u010dn\u011b ohro\u017euj\u00edc\u00ed. Informace poskytnut\u00e9 samotn\u00fdm e-commerce gigantem nemus\u00ed nutn\u011b pomoci v procesu tvorby. 4D report m\u016f\u017ee poskytnout vod\u00edtko pro men\u0161\u00ed poru\u0161en\u00ed, zat\u00edmco 8D report m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00fd pro z\u00e1va\u017en\u00e9 probl\u00e9my. Nicm\u00e9n\u011b, i v takov\u00e9m p\u0159\u00edpad\u011b vy\u017eaduje vytvo\u0159en\u00ed reportu vysokou \u00farove\u0148 sebereflexe od prodejc\u016f.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-66318-identifier\">Neexistuje \u017e\u00e1dn\u00e1 \u0161ablona ani podobn\u00e9 pro ak\u010dn\u00ed pl\u00e1n pro Amazon, proto\u017ee p\u0159\u00edpady, ve kter\u00fdch je tento n\u00e1stroj zaji\u0161t\u011bn\u00ed kvality pou\u017e\u00edv\u00e1n, jsou p\u0159\u00edli\u0161 rozmanit\u00e9. Alternativou, zejm\u00e9na v p\u0159\u00edpadech existen\u010dn\u011b ohro\u017euj\u00edc\u00edch deaktivac\u00ed \u00fa\u010dt\u016f, mohou b\u00fdt extern\u00ed poskytovatel\u00e9 slu\u017eeb. Nicm\u00e9n\u011b, n\u00e1klady v rozmez\u00ed t\u0159\u00ed a\u017e \u010dty\u0159cifern\u00fdch \u010d\u00e1stek mus\u00ed b\u00fdt na to rozpo\u010dtov\u00e1ny.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-885231-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 LIGHTFIELD STUDIOS \u2013 stock.adobe.com; \u00a9 Gajus \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00fd prodejce na tr\u017ei\u0161ti se toho ob\u00e1v\u00e1: pozastaven\u00ed sv\u00e9ho \u00fa\u010dtu prodejce na Amazonu nebo odebr\u00e1n\u00ed sv\u00fdch prodejn\u00edch opr\u00e1vn\u011bn\u00ed. V nejlep\u0161\u00edm p\u0159\u00edpad\u011b se prost\u0159ednictv\u00edm online platformy generuj\u00ed pouze mal\u00e9 vedlej\u0161\u00ed p\u0159\u00edjmy; v nejhor\u0161\u00edm p\u0159\u00edpad\u011b zmiz\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed nebo dokonce jedin\u00fd zdroj p\u0159\u00edjmu p\u0159es noc. Nejhor\u0161\u00ed sc\u00e9n\u00e1\u0159. Dobr\u00e1 zpr\u00e1va: Odebr\u00e1n\u00ed prodejn\u00edch opr\u00e1vn\u011bn\u00ed nemus\u00ed b\u00fdt trval\u00e9. V mnoha p\u0159\u00edpadech<\/p>\n","protected":false},"author":3,"featured_media":1596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[927],"tags":[],"class_list":["post-108600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vytvo\u0159en\u00ed ak\u010dn\u00edho pl\u00e1nu pro Amazon [4-krokov\u00fd pr\u016fvodce]<\/title>\n<meta name=\"description\" content=\"Ve 4 kroc\u00edch k ak\u010dn\u00edmu pl\u00e1nu pro Amazon: Jak \u00fasp\u011b\u0161n\u011b odemknout sv\u016fj prodejn\u00ed \u00fa\u010det na Amazonu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-na-to-ve-4-krocich-k-dokonalemu-akcnimu-planu-pro-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vytvo\u0159en\u00ed ak\u010dn\u00edho pl\u00e1nu pro Amazon [4-krokov\u00fd pr\u016fvodce]\" \/>\n<meta property=\"og:description\" content=\"Ve 4 kroc\u00edch k ak\u010dn\u00edmu pl\u00e1nu pro Amazon: Jak \u00fasp\u011b\u0161n\u011b odemknout sv\u016fj prodejn\u00ed \u00fa\u010det na Amazonu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-na-to-ve-4-krocich-k-dokonalemu-akcnimu-planu-pro-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-21T12:57:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/23142921\/amazon-massnahmenplan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-na-to-ve-4-krocich-k-dokonalemu-akcnimu-planu-pro-amazon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-na-to-ve-4-krocich-k-dokonalemu-akcnimu-planu-pro-amazon\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Jak na to: Ve 4 kroc\u00edch k dokonal\u00e9mu ak\u010dn\u00edmu pl\u00e1nu pro Amazon!\",\"datePublished\":\"2020-07-21T12:57:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-na-to-ve-4-krocich-k-dokonalemu-akcnimu-planu-pro-amazon\/\"},\"wordCount\":2295,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-na-to-ve-4-krocich-k-dokonalemu-akcnimu-planu-pro-amazon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/23142921\/amazon-massnahmenplan.jpg\",\"articleSection\":[\"Tipy &amp; 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