{"id":108603,"date":"2020-09-01T13:59:00","date_gmt":"2020-09-01T13:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/jak-zacit-s-vasim-podnikanim-amazon-fba-a-najit-spravni-pravni-formu\/"},"modified":"2020-09-01T13:59:00","modified_gmt":"2020-09-01T13:59:00","slug":"jak-zacit-s-vasim-podnikanim-amazon-fba-a-najit-spravni-pravni-formu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-zacit-s-vasim-podnikanim-amazon-fba-a-najit-spravni-pravni-formu\/","title":{"rendered":"Jak za\u010d\u00edt s va\u0161\u00edm podnik\u00e1n\u00edm Amazon FBA a naj\u00edt spr\u00e1vn\u00ed pr\u00e1vn\u00ed formu"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-684020-identifier\">Dr\u017een\u00ed vlastn\u00edho produktu v rukou poprv\u00e9, sledov\u00e1n\u00ed prvn\u00edch objedn\u00e1vek v Seller Central a p\u0159ij\u00edm\u00e1n\u00ed prvn\u00edch recenz\u00ed na str\u00e1nce produktu \u2013 mnoz\u00ed to cht\u011bj\u00ed a proto za\u010d\u00ednaj\u00ed sv\u00e9 vlastn\u00ed podnik\u00e1n\u00ed Amazon FBA. Trh se zd\u00e1 b\u00fdt p\u0159\u00edtomn\u00fd, kdy\u017e se pod\u00edv\u00e1te na \u010d\u00edsla: Online tr\u017ei\u0161t\u011b m\u016f\u017ee po\u010d\u00edtat s v\u00edce ne\u017e 40 miliony z\u00e1kazn\u00edk\u016f pouze v N\u011bmecku.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-165530-identifier\">A p\u0159esto nen\u00ed v\u016fbec snadn\u00e9 vygenerovat dostate\u010dn\u00fd zisk s podnik\u00e1n\u00edm Amazon FBA, aby se z toho dalo \u017eivit. To vyvol\u00e1v\u00e1 ot\u00e1zku: Mus\u00ed za\u010d\u00ednaj\u00edc\u00ed prodejci v\u017edy j\u00edt &#8220;all in&#8221; hned na za\u010d\u00e1tku? A jak vysok\u00e9 jsou byrokratick\u00e9 n\u00e1roky? V tomto blogov\u00e9m \u010dl\u00e1nku se chceme pod\u00edvat na to, jak\u00e9 mo\u017enosti existuj\u00ed pro zah\u00e1jen\u00ed spole\u010dnosti Amazon FBA a na co by nov\u00e1\u010dci m\u011bli br\u00e1t ohled ohledn\u011b pr\u00e1vn\u00ed formy.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-534969-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-761529-identifier\"><strong>Co je podnik\u00e1n\u00ed Amazon FBA?<\/strong><br><br><a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-mezi-eu-a-uk-tady-je-co-mohou-prodejci-delat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fulfillment by Amazon<\/a>, nebo FBA, je intern\u00ed slu\u017eba pln\u011bn\u00ed e-commerce giganta. Kdy\u017e prodejci na tr\u017ei\u0161ti objednaj\u00ed tuto slu\u017ebu, Amazon se postar\u00e1 o skladov\u00e1n\u00ed z\u00e1sob, sestavov\u00e1n\u00ed a odes\u00edl\u00e1n\u00ed objedn\u00e1vek, spr\u00e1vu vratek a poskytov\u00e1n\u00ed z\u00e1kaznick\u00e9ho servisu. Krom\u011b toho produkty FBA automaticky participuj\u00ed v programu Prime, kter\u00fd je velmi obl\u00edben\u00fd mezi z\u00e1kazn\u00edky.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-11151-identifier\" id=\"warum-sollten-sie-mit-amazon-fba-geld-verdienen\">Pro\u010d byste m\u011bli vyd\u011bl\u00e1vat pen\u00edze s Amazon FBA?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-153400-identifier\">Ne ka\u017ed\u00e9 podnik\u00e1n\u00ed na Amazonu je podnik\u00e1n\u00ed FBA. Jednoduch\u00fd d\u016fvod je ten, \u017ee existuj\u00ed prodejn\u00ed aktivity, kter\u00e9 se nemus\u00ed nutn\u011b konat v programu Fulfillment by Amazon. P\u0159i rozhodov\u00e1n\u00ed pro nebo proti FBA by m\u011bly b\u00fdt zv\u00e1\u017eeny alespo\u0148 dv\u011b dal\u0161\u00ed mo\u017enosti dopravy:<\/p><p class=\"theme-wp-block is-style-default gb-responsive-112106-identifier\"><strong>Pln\u011bn\u00ed prodejcem (FBM)<\/strong><\/p><p class=\"theme-wp-block is-style-default gb-responsive-109966-identifier\">Tato metoda pln\u011bn\u00ed je v podstat\u011b opakem Amazon FBA. Zat\u00edmco prodejci prod\u00e1vaj\u00ed na Amazonu, v\u0161e ostatn\u00ed prob\u00edh\u00e1 v <strong>jejich vlastn\u00edch struktur\u00e1ch<\/strong>: Prodejce se star\u00e1 o skladov\u00e1n\u00ed a odes\u00edl\u00e1n\u00ed, stejn\u011b jako o z\u00e1kaznick\u00fd servis a spr\u00e1vu vratek. Mnoho prodejc\u016f s priv\u00e1tn\u00edmi zna\u010dkami pou\u017e\u00edv\u00e1 FBM, proto\u017ee nesout\u011b\u017e\u00ed o <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/infografika-toto-jsou-13-kroku-k-ziskani-buy-box-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box<\/a> (v\u00edce o tom pozd\u011bji).<\/p><p class=\"theme-wp-block is-style-default gb-responsive-482586-identifier\"><strong>Prime by Seller<\/strong><\/p><p class=\"theme-wp-block is-style-default gb-responsive-938181-identifier\">Pokud je FBM opakem FBA, pak program Prime by Seller je kombinac\u00ed obou. Proto\u017ee v tomto p\u0159\u00edpad\u011b prodejce pou\u017e\u00edv\u00e1 <strong>sv\u00e9 vlastn\u00ed struktury pln\u011bn\u00ed<\/strong>, ale p\u0159esto z\u00edsk\u00e1v\u00e1 vyhled\u00e1van\u00e9 <strong>logo Prime<\/strong>. Proto\u017ee mus\u00ed nejprve prok\u00e1zat v komplexn\u00edm testu, \u017ee mohou splnit vysok\u00e9 standardy Amazonu, toto pln\u011bn\u00ed obvykle nen\u00ed vhodn\u00e9 pro za\u010d\u00e1te\u010dn\u00edky.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-677779-identifier\" id=\"welche-vorteile-hat-ein-amazon-fba-business\">Jak\u00e9 jsou v\u00fdhody podnik\u00e1n\u00ed Amazon FBA?<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-902752-identifier\">Mnoho nov\u00e1\u010dk\u016f za\u010d\u00edn\u00e1 na Amazonu s FBA, aby museli investovat <strong>m\u00e1lo po\u010d\u00e1te\u010dn\u00edho kapit\u00e1lu<\/strong>. Proto\u017ee budov\u00e1n\u00ed vlastn\u00ed logistiky je n\u00e1kladn\u00e9. Je t\u0159eba vytvo\u0159it prostor pro sklad, aby bylo mo\u017en\u00e9 uchov\u00e1vat polo\u017eky, n\u00e1klady na obalov\u00e9 materi\u00e1ly a pracovn\u00ed s\u00edlu pro odes\u00edl\u00e1n\u00ed se tak\u00e9 s\u010d\u00edtaj\u00ed. Je tak\u00e9 nutn\u00e9 zajistit p\u0159\u00edjem vratek a z\u00e1kaznick\u00fd servis m\u016f\u017ee b\u00fdt \u010dasov\u011b n\u00e1ro\u010dnou v\u00fdzvou, zejm\u00e9na na Amazonu.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-408117-identifier\">V\u0161echny tyto polo\u017eky jsou v podnik\u00e1n\u00ed Amazon FBA eliminov\u00e1ny. Prodejce <strong>pouze pos\u00edl\u00e1 sv\u00e9 zbo\u017e\u00ed do logistick\u00e9ho centra<\/strong> online giganta (nebo instruuje v\u00fdrobce, aby tak u\u010dinil) a pot\u00e9 m\u00e1 \u010das soust\u0159edit se na jin\u00e9 v\u011bci, jako je z\u00edsk\u00e1v\u00e1n\u00ed zbo\u017e\u00ed nebo roz\u0161i\u0159ov\u00e1n\u00ed podnik\u00e1n\u00ed. To plat\u00ed i v p\u0159\u00edpad\u011b, \u017ee se objedn\u00e1vky zvy\u0161uj\u00ed, do sortimentu se p\u0159id\u00e1vaj\u00ed dal\u0161\u00ed produkty, pot\u0159eba skladovac\u00edho prostoru roste atd.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-420875-identifier\" id=\"alles-dreht-sich-um-die-buy-box\">V\u0161echno se to\u010d\u00ed kolem Buy Box<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-344574-identifier\">Existuje v\u0161ak dal\u0161\u00ed z\u00e1sadn\u00ed d\u016fvod, pro\u010d se mnoho prodejc\u016f na Amazonu registruje jako FBA podnikatel\u00e9: <strong>bitva o Buy Box<\/strong>, malou \u017elutou krabi\u010dku v prav\u00e9m horn\u00edm rohu str\u00e1nky s podrobnostmi o produktu. 90 % z\u00e1kazn\u00edk\u016f nakupuje prost\u0159ednictv\u00edm tohoto tla\u010d\u00edtka. Pokud v\u00edce prodejc\u016f nab\u00edz\u00ed stejn\u00fd produkt (nap\u0159. <a href=\"https:\/\/www.amazon.de\/Wechsel-Tents-Kuppelzelt-Charger-Wasserdicht\/dp\/B07PVKL15H?ref_=ast_sto_dp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">stan od Wechsel<\/a>), pouze ten, kdo je v Buy Box v dob\u011b n\u00e1kupu, z\u00edsk\u00e1 prodej.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-166488-identifier\">Podle toho je prostor v \u017elut\u00e9m tla\u010d\u00edtku velmi \u017e\u00e1dan\u00fd. Aby ho v\u0161ak prodejci z\u00edskali, mus\u00ed <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejdulezitejsich-kriterii-pro-ziskani-buyboxu-na-amazonu-a-jak-udrzet-sve-metriky-pod-kontrolou\/\" target=\"_blank\" rel=\"noreferrer noopener\">splnit ur\u010dit\u00e9 krit\u00e9ria<\/a>, jako je rychl\u00e9 odes\u00edl\u00e1n\u00ed a <strong>vynikaj\u00edc\u00ed v\u00fdkon prodejce<\/strong>. Mnoho metrik, kter\u00e9 Amazon pro tento \u00fa\u010del m\u011b\u0159\u00ed, je automaticky spln\u011bno pou\u017e\u00edv\u00e1n\u00edm FBA. Proto maj\u00ed pouze prodejci, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed Fulfillment by Amazon, skute\u010dnou \u0161anci dostat se do Buy Box.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-812414-identifier\" id=\"amazon-fba-business-und-private-label-passt-das-zusammen\">Podnik\u00e1n\u00ed Amazon FBA a priv\u00e1tn\u00ed zna\u010dka \u2013 Pasuje to dohromady?<\/h4><p class=\"theme-wp-block is-style-default gb-responsive-977891-identifier\">Zat\u00edmco p\u0159edev\u0161\u00edm prodejci zna\u010dkov\u00e9ho zbo\u017e\u00ed sout\u011b\u017e\u00ed o Buy Box, prodejci priv\u00e1tn\u00edch zna\u010dek obvykle tento probl\u00e9m nemaj\u00ed, proto\u017ee priv\u00e1tn\u00ed zna\u010dky z\u00edsk\u00e1vaj\u00ed sv\u00e9 vlastn\u00ed EAN a t\u00edm p\u00e1dem i vlastn\u00ed ASIN. Obvykle automaticky z\u00edsk\u00e1vaj\u00ed tla\u010d\u00edtko, proto\u017ee jsou jedin\u00fdm prodejcem tohoto produktu. V\u011bt\u0161ina v\u00fdhod programu FBA, jako je <strong>n\u00edzk\u00e1 investi\u010dn\u00ed n\u00e1ro\u010dnost<\/strong> a <strong>jednoduch\u00e1 organizace<\/strong>, st\u00e1le z\u016fst\u00e1v\u00e1.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-813398-identifier\">Ale prodejci priv\u00e1tn\u00edch zna\u010dek tak\u00e9 t\u011b\u017e\u00ed z podnik\u00e1n\u00ed FBA na Amazonu na \u00farovni pln\u011bn\u00ed. U tohoto typu produktu je obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9 se objevovat vysoko v <strong>v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed pro konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 slovo<\/strong>. Toho je dosa\u017eeno, stejn\u011b jako u v\u011bt\u0161iny vyhled\u00e1va\u010d\u016f, p\u0159edev\u0161\u00edm <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-seo-takto-optimalizujete-svuj-seznam-pro-optimalni-hodnoceni-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">dobr\u00fdm SEO<\/a> v algoritmu A9.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-727366-identifier\">Dal\u0161\u00ed faktory tak\u00e9 hraj\u00ed roli na Amazonu, v\u010detn\u011b v\u00fdkonu prodejce a rychlosti dod\u00e1n\u00ed. Proto\u017ee si Amazon m\u016f\u017ee b\u00fdt jist\u00fd, \u017ee prodejci FBA v t\u011bchto oblastech dosahuj\u00ed vynikaj\u00edc\u00edch v\u00fdsledk\u016f, <strong>pravd\u011bpodobnost, \u017ee produkty z podnik\u00e1n\u00ed Amazon FBA budou m\u00edt dobr\u00e9 hodnocen\u00ed<\/strong> se zvy\u0161uje \u2013 i kdy\u017e ne tak rozhodn\u011b jako p\u0159i z\u00edsk\u00e1n\u00ed Buy Box.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-723691-identifier\" id=\"die-richtige-unternehmensform-in-deutschland\">Spr\u00e1vn\u00ed pr\u00e1vn\u00ed forma v N\u011bmecku<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-19110-identifier\">Pr\u00e1ce za\u010d\u00edn\u00e1 nejen p\u0159ed prvn\u00edm prodejem, ale dokonce i p\u0159ed objedn\u00e1n\u00edm prvn\u00ed v\u00e1rky produkt\u016f. I kdy\u017e je mo\u017en\u00e9 za\u010d\u00edt na \u010d\u00e1ste\u010dn\u00fd \u00favazek s Amazon FBA, <strong>registrace podnik\u00e1n\u00ed<\/strong> je obvykle nevyhnuteln\u00e1. Aby se \u00fa\u010dast na programu Fulfillment by Amazon finan\u010dn\u011b vyplatila, obvykle je pot\u0159eba kolem 40 prodej\u016f za m\u011bs\u00edc \u2013 \u010d\u00edslo, kter\u00e9ho soukrom\u00ed prodejci pravd\u011bpodobn\u011b nedos\u00e1hnou.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-698226-identifier\">D\u00e1le: Z\u00edsk\u00e1n\u00ed <strong>profesion\u00e1ln\u00edho \u00fa\u010dtu Amazon FBA bez podnik\u00e1n\u00ed<\/strong> tak\u00e9 nen\u00ed mo\u017en\u00e9, proto\u017ee korporace vy\u017eaduje nap\u0159\u00edklad registrovan\u00fd n\u00e1zev spole\u010dnosti a datum registrace podle v\u00fdpisu z obchodn\u00edho rejst\u0159\u00edku nebo \u017eivnostensk\u00e9ho opr\u00e1vn\u011bn\u00ed pro otev\u0159en\u00ed \u00fa\u010dtu.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-220716-identifier\">Je proto nezbytn\u00e9 zaregistrovat podnik\u00e1n\u00ed pro profesion\u00e1ln\u00ed podnik\u00e1n\u00ed Amazon FBA. Nezaregistrov\u00e1n\u00ed \u010dinnosti nebo poskytnut\u00ed nepravdiv\u00fdch informac\u00ed m\u016f\u017ee b\u00fdt n\u00e1kladn\u00e9 \u2013 n\u011bmeck\u00e9 da\u0148ov\u00e9 \u00fa\u0159ady jsou zn\u00e1m\u00e9 t\u00edm, \u017ee to neberou na lehkou v\u00e1hu, i u relativn\u011b mal\u00e9ho podnik\u00e1n\u00ed Amazon FBA. Kter\u00e1 <strong>pr\u00e1vn\u00ed forma<\/strong> je ta spr\u00e1vn\u00e1? Nakonec maj\u00ed za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 na v\u00fdb\u011br \u010dty\u0159i r\u016fzn\u00e9 pr\u00e1vn\u00ed formy:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-678062-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-775229-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sole proprietorship<\/li><li class=\"theme-wp-block gb-responsive-607162-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">LLC (Spole\u010dnost s ru\u010den\u00edm omezen\u00fdm)<\/li><li class=\"theme-wp-block gb-responsive-139749-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mini GmbH (Podnikatelsk\u00e1 spole\u010dnost)<\/li><li class=\"theme-wp-block gb-responsive-937471-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obecn\u00e9 partnerstv\u00ed (OHG)<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-163927-identifier\">V\u00fdb\u011br spr\u00e1vn\u00e9 pr\u00e1vn\u00ed formy ovliv\u0148uje nejen podnikatelsk\u00fd pl\u00e1n spole\u010dnosti Amazon FBA, ale tak\u00e9 mnoho dal\u0161\u00edch oblast\u00ed, zejm\u00e9na <strong>odpov\u011bdnost<\/strong> za podnikatelsk\u00e9 dluhy nebo za n\u00e1roky, kter\u00e9 mohou vzniknout z nehod souvisej\u00edc\u00edch s produktem. Proto by rozhodnut\u00ed m\u011blo b\u00fdt dob\u0159e promy\u0161len\u00e9 a v p\u0159\u00edpad\u011b pot\u0159eby <strong>vyjasn\u011bno s odborn\u00edkem, jako je pr\u00e1vn\u00edk<\/strong>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-317312-identifier\" id=\"der-einzelunternehmer\">Sole proprietor<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-617707-identifier\">Jedn\u00edm z nejjednodu\u0161\u0161\u00edch a nejobl\u00edben\u011bj\u0161\u00edch obchodn\u00edch model\u016f pro zah\u00e1jen\u00ed podnik\u00e1n\u00ed Amazon FBA je <strong>\u017eivnostn\u00edk<\/strong>, kter\u00fd si zvl\u00e1\u0161\u0165 vyb\u00edr\u00e1 mnoho mal\u00fdch podnikatel\u016f. Pr\u00e1vn\u011b je zpo\u010d\u00e1tku irelevantn\u00ed, zda n\u011bkdo nab\u00edz\u00ed slu\u017ebu, je \u0159emesln\u00edk, nebo prod\u00e1v\u00e1 p\u0159es Amazon a FBA. \u010clov\u011bk je pova\u017eov\u00e1n za mal\u00e9ho podnikatele, pokud p\u0159\u00edjem<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-965981-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-721213-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">v <strong>roce zalo\u017een\u00ed<\/strong> nep\u0159esahuje 22 000 \u20ac. <\/li><li class=\"theme-wp-block gb-responsive-456177-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">v <strong>aktu\u00e1ln\u00edm roce<\/strong> nep\u0159esahuje 50 000 \u20ac. <\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-629466-identifier\">V\u00fdhodou je p\u0159edev\u0161\u00edm to, \u017ee mal\u00ed podnikatel\u00e9 <strong>nemus\u00ed platit da\u0148 z p\u0159idan\u00e9 hodnoty<\/strong> a registrace v obchodn\u00edm rejst\u0159\u00edku nen\u00ed povinn\u00e1. Mal\u00ed prodejci se tak\u00e9 \u0159\u00edd\u00ed touto regulac\u00ed mal\u00e9ho podnik\u00e1n\u00ed p\u0159i online obchodov\u00e1n\u00ed, jako je podnik\u00e1n\u00ed Amazon FBA, co\u017e umo\u017e\u0148uje ur\u010dit\u00e9 da\u0148ov\u00e9 \u00faspory. Standardn\u00ed da\u0148ov\u00e1 sazba se uplat\u0148uje pouze tehdy, kdy\u017e p\u0159\u00edjem p\u0159ekro\u010d\u00ed 50 000 \u20ac nebo kdy\u017e je v aktu\u00e1ln\u00edm roce vygenerov\u00e1no v\u00edce ne\u017e 22 000 \u20ac p\u0159\u00edjmu \u2013 pot\u00e9 se regulace mal\u00e9ho podnik\u00e1n\u00ed od t\u0159et\u00edho roku ji\u017e neuplat\u0148uje.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-869342-identifier\">Jako \u017eivnostn\u00edk m\u00e1 \u010dlov\u011bk dal\u0161\u00ed v\u00fdhody. Nap\u0159\u00edklad <strong>nemus\u00ed v\u00e9st podvojn\u00e9 \u00fa\u010detnictv\u00ed<\/strong>; m\u00edsto toho sta\u010d\u00ed jednoduch\u00fd p\u0159ehled p\u0159\u00edjm\u016f a v\u00fddaj\u016f. Krom\u011b toho je da\u0148 z p\u0159\u00edjm\u016f osvobozena a\u017e do ro\u010dn\u00edho zisku 24 500 \u20ac. Tyto da\u0148ov\u00e9 v\u00fdhody se obracej\u00ed p\u0159i zisku kolem 50 000 \u20ac, tak\u017ee by se v tomto okam\u017eiku rozhodn\u011b m\u011blo zv\u00e1\u017eit zm\u011bnu pr\u00e1vn\u00ed formy.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-100106-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-391358-identifier\"><strong>Pozor! \u017divnostn\u00edci<\/strong> <strong>odpov\u00eddaj\u00ed sv\u00fdm osobn\u00edm majetkem<\/strong>, nap\u0159\u00edklad za dluhy vznikl\u00e9 prost\u0159ednictv\u00edm podnik\u00e1n\u00ed Amazon FBA. Pokud n\u011bkdo dov\u00e1\u017e\u00ed produkty z mimo Evropskou unii, je tak\u00e9 pova\u017eov\u00e1n za v\u00fdrobce a mus\u00ed se zab\u00fdvat ot\u00e1zkou odpov\u011bdnosti za v\u00fdrobek. Poji\u0161t\u011bn\u00ed odpov\u011bdnosti za podnik\u00e1n\u00ed nebo odpov\u011bdnosti za v\u00fdrobek je tedy velmi doporu\u010deno.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-897063-identifier\" id=\"die-gmbh\">LLC (Spole\u010dnost s ru\u010den\u00edm omezen\u00fdm)<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-342560-identifier\">Pro pon\u011bkud majetn\u011bj\u0161\u00ed zakladatele podnik\u00e1n\u00ed Amazon FBA je tak\u00e9 mo\u017enost\u00ed spole\u010dnost s ru\u010den\u00edm omezen\u00fdm. Po\u017eadavek je <strong>z\u00e1kladn\u00ed kapit\u00e1l 25 000 \u20ac<\/strong> (pro \u017eivnostn\u00edka 12 500 \u20ac), kter\u00fd lze v\u0161ak po zalo\u017een\u00ed tak\u00e9 pou\u017e\u00edt v r\u00e1mci podnikatelsk\u00e9 \u010dinnosti. Nejv\u011bt\u0161\u00ed v\u00fdhodou je ur\u010dit\u011b to, \u017ee LLC odpov\u00edd\u00e1 pouze sv\u00fdm podnikatelsk\u00fdm majetkem, nikoli osobn\u00edm majetkem akcion\u00e1\u0159\u016f. Tak\u00e9 povinn\u00fd jednatel obecn\u011b neodpov\u00edd\u00e1 sv\u00fdm osobn\u00edm majetkem.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-113150-identifier\">Nicm\u00e9n\u011b by nem\u011bl b\u00fdt podce\u0148ov\u00e1n byrokratick\u00fd a finan\u010dn\u00ed n\u00e1klad spojen\u00fd se zalo\u017een\u00edm, a da\u0148ov\u00e9 v\u00fdhody \u017eivnostn\u00edka chyb\u00ed. P\u0159esto m\u016f\u017ee m\u00edt tato pr\u00e1vn\u00ed forma v\u00edce v\u00fdhod ne\u017e nev\u00fdhod, zejm\u00e9na pokud jde o ot\u00e1zky dovozu a odpov\u011bdnosti za v\u00fdrobek. <strong>Povinnost sestavovat \u00fa\u010detn\u00ed z\u00e1v\u011brku<\/strong> by nem\u011bla b\u00fdt podce\u0148ov\u00e1na, a proto by si vlastn\u00edci LLC m\u011bli rozhodn\u011b najmout da\u0148ov\u00e9ho poradce.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-366469-identifier\" id=\"die-ug\">Mini GmbH (Podnikatelsk\u00e1 spole\u010dnost)<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-134690-identifier\">Podnikatelsk\u00e1 spole\u010dnost je <strong>kombinac\u00ed \u017eivnostn\u00edka a spole\u010dnosti s ru\u010den\u00edm omezen\u00fdm<\/strong>, proto\u017ee umo\u017e\u0148uje samostatn\u00e9 podnik\u00e1n\u00ed, jako je podnik\u00e1n\u00ed Amazon FBA, kombinovat s omezen\u00fdm ru\u010den\u00edm. Byrokratick\u00fd a finan\u010dn\u00ed n\u00e1klad na zalo\u017een\u00ed je v\u00fdrazn\u011b ni\u017e\u0161\u00ed ne\u017e u LLC a po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l ve v\u00fd\u0161i pouh\u00e9ho 1 \u20ac je dostate\u010dn\u00fd. Nicm\u00e9n\u011b UG je pouze p\u0159echodnou formou, dokud nen\u00ed dosa\u017eeno z\u00e1kladn\u00edho kapit\u00e1lu 25 000 \u20ac po\u017eadovan\u00e9ho pro LLC. Proto <strong>mus\u00ed b\u00fdt zadr\u017eeno 25% zisku<\/strong>.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-419929-identifier\">UG je proto zvl\u00e1\u0161\u0165 vhodn\u00e1 pro podnikatele, kte\u0159\u00ed cht\u011bj\u00ed omezit svou osobn\u00ed odpov\u011bdnost, ale nemohou (je\u0161t\u011b) z\u00edskat z\u00e1kladn\u00ed kapit\u00e1l po\u017eadovan\u00fd pro LLC. Neexistuj\u00ed \u017e\u00e1dn\u00e9 da\u0148ov\u00e9 v\u00fdhody, ale tak\u00e9 existuje <strong>povinnost sestavovat \u00fa\u010detn\u00ed z\u00e1v\u011brku<\/strong>, pro kterou je pot\u0159eba da\u0148ov\u00fd poradce.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-551474-identifier\" id=\"die-ohg\">Obecn\u00e9 partnerstv\u00ed (OHG)<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-109038-identifier\">Obecn\u00e9 partnerstv\u00ed je vhodn\u00e9 pro <strong>obchodn\u00ed partnery<\/strong>, kte\u0159\u00ed cht\u011bj\u00ed spole\u010dn\u011b podnikat s podnik\u00e1n\u00edm Amazon FBA. <strong>Ka\u017ed\u00fd partner odpov\u00edd\u00e1 sv\u00fdm osobn\u00edm majetkem<\/strong>; neexistuje \u017e\u00e1dn\u00e9 omezen\u00ed odpov\u011bdnosti. Krom\u011b toho mus\u00ed prodejci na Amazonu, kte\u0159\u00ed si zvol\u00ed tuto pr\u00e1vn\u00ed formu, v\u00e9st podvojn\u00e9 \u00fa\u010detnictv\u00ed.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-510785-identifier\">Da\u0148 z p\u0159\u00edjm\u016f mus\u00ed b\u00fdt placena ka\u017ed\u00e9 t\u0159i m\u011bs\u00edce a ka\u017ed\u00fd partner je povinen platit <strong>da\u0148 z p\u0159\u00edjm\u016f<\/strong> ze sv\u00e9ho pod\u00edlu na zisku. Nicm\u00e9n\u011b n\u00e1klady na zalo\u017een\u00ed jsou mnohem ni\u017e\u0161\u00ed ne\u017e u LLC a odpov\u011bdnost za nov\u00e9 podnik\u00e1n\u00ed m\u016f\u017ee b\u00fdt sd\u00edlena.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-487964-identifier\" id=\"ein-amazon-fba-unternehmen-kaufen-statt-grunden\">Koup\u011b podnik\u00e1n\u00ed Amazon FBA m\u00edsto jeho zalo\u017een\u00ed<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-391785-identifier\">V z\u00e1sad\u011b je tak\u00e9 mo\u017en\u00e9 koupit podnik\u00e1n\u00ed FBA, kter\u00e9 funguje na Amazonu. V\u00fdhody jsou z\u0159ejm\u00e9: Pracn\u00e1 f\u00e1ze zakl\u00e1d\u00e1n\u00ed, kter\u00e1 nese vysok\u00e9 riziko, je vyhnuta. Kupuj\u00edc\u00ed z\u00edsk\u00e1v\u00e1 <strong>dob\u0159e vyvinut\u00fd sortiment produkt\u016f<\/strong>, ji\u017e vytvo\u0159en\u00e9 nab\u00eddky a m\u016f\u017ee odhadnout, jak se podnik\u00e1n\u00ed bude vyv\u00edjet v budoucnu na z\u00e1klad\u011b dosa\u017een\u00fdch p\u0159\u00edjm\u016f a zisk\u016f. Osoba, kter\u00e1 chce prodat sv\u00e9 podnik\u00e1n\u00ed Amazon FBA, naopak douf\u00e1, \u017ee dos\u00e1hne slu\u0161n\u00e9 ceny za tvrdou pr\u00e1ci uplynul\u00fdch let a m\u016f\u017ee se pot\u00e9 p\u0159eorientovat.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-576245-identifier\">Nicm\u00e9n\u011b nen\u00ed (st\u00e1le) b\u011b\u017en\u00e9 v n\u011bmecky mluv\u00edc\u00edm prostoru prod\u00e1vat sv\u00e9 podnik\u00e1n\u00ed na Amazonu, a <strong>odpov\u00eddaj\u00edc\u00edm zp\u016fsobem je trh mal\u00fd<\/strong>. V USA se v\u0161ak transakce s prodejn\u00ed cenou v rozmez\u00ed \u0161esti nebo sedmi \u010d\u00edsel pravideln\u011b <a href=\"https:\/\/www.citizencircle.de\/amazon-fba-unternehmen-kaufen-und-verkaufen\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">uskute\u010d\u0148uj\u00ed<\/a>. Tato mo\u017enost je tedy v\u00edce pro finan\u010dn\u011b siln\u00e9 investory.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-666740-identifier\" id=\"fazit-einzelunternehmen-bieten-viele-vorteile\">Z\u00e1v\u011br: \u017divnostn\u00edci nab\u00edzej\u00ed mnoho v\u00fdhod<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-681450-identifier\">Na ot\u00e1zku spr\u00e1vn\u00e9 pr\u00e1vn\u00ed formy podnik\u00e1n\u00ed nelze poskytnout obecnou odpov\u011b\u010f, proto\u017ee v\u00fdb\u011br z\u00e1vis\u00ed p\u0159edev\u0161\u00edm na podm\u00ednk\u00e1ch zakl\u00e1d\u00e1n\u00ed. Zakladatel\u00e9, kte\u0159\u00ed <strong>maj\u00ed m\u00e1lo startovn\u00edho kapit\u00e1lu a pracuj\u00ed sami<\/strong>, jsou obvykle dob\u0159e poradenstv\u00ed s \u017eivnostn\u00edkem. V po\u010d\u00e1te\u010dn\u00ed f\u00e1zi by nem\u011bly b\u00fdt podce\u0148ov\u00e1ny da\u0148ov\u00e9 v\u00fdhody a byrokratick\u00fd n\u00e1klad je n\u00edzk\u00fd. Ti, kte\u0159\u00ed tak\u00e9 za\u010d\u00ednaj\u00ed s mal\u00fdm kapit\u00e1lem, ale d\u011blaj\u00ed to spole\u010dn\u011b s obchodn\u00edm partnerem, si vyb\u00edraj\u00ed obecn\u00e9 partnerstv\u00ed (OHG).<\/p><p class=\"theme-wp-block is-style-default gb-responsive-302979-identifier\">Spole\u010dnost <strong>korporace<\/strong> jako GmbH je vhodn\u00e1, kdy\u017e je k dispozici hodn\u011b vlastn\u00edho kapit\u00e1lu, sejdou se v\u00edce ne\u017e dva obchodn\u00ed partne\u0159i nebo dokonce maj\u00ed b\u00fdt najati zam\u011bstnanci. I kdy\u017e neexistuj\u00ed \u017e\u00e1dn\u00e9 da\u0148ov\u00e9 v\u00fdhody, osobn\u00ed majetek obvykle z\u016fst\u00e1v\u00e1 nedot\u010den v p\u0159\u00edpad\u011b odpov\u011bdnosti.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-599505-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 Jacob Lund \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Dr\u017een\u00ed vlastn\u00edho produktu v rukou poprv\u00e9, sledov\u00e1n\u00ed prvn\u00edch objedn\u00e1vek v Seller Central a p\u0159ij\u00edm\u00e1n\u00ed prvn\u00edch recenz\u00ed na str\u00e1nce produktu \u2013 mnoz\u00ed to cht\u011bj\u00ed a proto za\u010d\u00ednaj\u00ed sv\u00e9 vlastn\u00ed podnik\u00e1n\u00ed Amazon FBA. Trh se zd\u00e1 b\u00fdt p\u0159\u00edtomn\u00fd, kdy\u017e se pod\u00edv\u00e1te na \u010d\u00edsla: Online tr\u017ei\u0161t\u011b m\u016f\u017ee po\u010d\u00edtat s v\u00edce ne\u017e 40 miliony z\u00e1kazn\u00edk\u016f pouze v N\u011bmecku. A<\/p>\n","protected":false},"author":3,"featured_media":843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[915],"tags":[],"class_list":["post-108603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splneni-objednavek-amazonem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zah\u00e1jit podnik\u00e1n\u00ed FBA na Amazonu: Jak to funguje?<\/title>\n<meta name=\"description\" content=\"Podnik\u00e1n\u00ed Amazon FBA: Pro\u010d je to spr\u00e1vn\u00e1 volba pro za\u010d\u00e1te\u010dn\u00edky a kter\u00e1 pr\u00e1vn\u00ed forma je vhodn\u00e1.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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