{"id":108609,"date":"2023-04-19T14:57:36","date_gmt":"2023-04-19T14:57:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/nova-etiketa-amazon-produkty-s-vysokymi-mirami-vraceni-by-mohly-brzy-byt-oznaceny\/"},"modified":"2023-04-19T14:57:36","modified_gmt":"2023-04-19T14:57:36","slug":"nova-etiketa-amazon-produkty-s-vysokymi-mirami-vraceni-by-mohly-brzy-byt-oznaceny","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/nova-etiketa-amazon-produkty-s-vysokymi-mirami-vraceni-by-mohly-brzy-byt-oznaceny\/","title":{"rendered":"Nov\u00e1 etiketa Amazon? Produkty s vysok\u00fdmi m\u00edrami vr\u00e1cen\u00ed by mohly brzy b\u00fdt ozna\u010deny"},"content":{"rendered":"

Amazon zav\u00e1d\u00ed nov\u00e9 etikety, aby odradil z\u00e1kazn\u00edky od n\u00e1kupu produktu<\/p>

Pros\u00edm co?<\/p>

Nov\u00e1 etiketa se m\u00e1 objevit na str\u00e1nk\u00e1ch s podrobnostmi o produktech, kter\u00e9 jsou vraceny nad pr\u016fm\u011br, a upozorn\u00ed z\u00e1kazn\u00edky na tuto skute\u010dnost. O tom informuje theinformation.com<\/a>. V sou\u010dasnosti je etiketa k dispozici pouze v USA a dosud nebyla \u0161iroce zav\u00e1d\u011bna. Nicm\u00e9n\u011b to, co Amazon zav\u00e1d\u00ed v USA, obvykle tak\u00e9 doraz\u00ed na n\u011bmeck\u00fd trh.<\/p>

Etiketa m\u00e1 zajistit informovan\u00e1 rozhodnut\u00ed p\u0159i n\u00e1kupu<\/h2>

Iniciativa nen\u00ed kampan\u00ed na zni\u010den\u00ed podnik\u00e1n\u00ed prodejc\u016f, ale sp\u00ed\u0161e m\u00e1 za c\u00edl sn\u00ed\u017eit m\u00edru vr\u00e1cen\u00ed produkt\u016f, kter\u00e9 jsou \u010dasto vraceny. Zejm\u00e9na v sektoru e-commerce jsou vr\u00e1cen\u00ed velk\u00fdm probl\u00e9mem \u2013 nejen pro \u017eivotn\u00ed prost\u0159ed\u00ed a udr\u017eitelnost, ale tak\u00e9 pro prodejce. V sou\u010dasnosti je v N\u011bmecku vr\u00e1ceno jedno z ka\u017ed\u00fdch \u010dty\u0159 balen\u00ed, p\u0159i\u010dem\u017e kategorie jako oble\u010den\u00ed nebo obuv vid\u00ed dokonce v\u00edce ne\u017e jedno z ka\u017ed\u00fdch dvou.<\/p>

Nov\u00e1 etiketa m\u00e1 z\u0159ejm\u011b slou\u017eit dv\u011bma \u00fa\u010del\u016fm:<\/p>

  1. Z\u00e1kazn\u00edci maj\u00ed b\u00fdt povzbuzeni, aby pe\u010dliv\u011b prostudovali str\u00e1nku produktu, pod\u00edvali se na obr\u00e1zky, A+ obsah, recenze atd., a teprve pot\u00e9 se rozhodli, zda cht\u011bj\u00ed produkt zakoupit, nebo ne.<\/li>
  2. Prodejci maj\u00ed b\u00fdt povzbuzeni, aby navrhli sv\u00e9 str\u00e1nky produkt\u016f tak, aby umo\u017enily z\u00e1kazn\u00edk\u016fm u\u010dinit informovan\u00e9 rozhodnut\u00ed p\u0159i n\u00e1kupu.<\/li><\/ol><\/div>

    M\u00edsto toho, aby \u010dinila vr\u00e1cen\u00ed n\u00e1kladn\u00fdmi samo o sob\u011b a t\u00edm odrazovala z\u00e1kazn\u00edky, se spole\u010dnost nyn\u00ed sna\u017e\u00ed \u0159e\u0161it probl\u00e9m je\u0161t\u011b p\u0159ed rozhodnut\u00edm o n\u00e1kupu. Pro prodejce m\u016f\u017ee b\u00fdt nov\u00e1 etiketa jak proklet\u00edm, tak po\u017eehn\u00e1n\u00edm.<\/p>

    Dopad na prodejce Amazonu<\/h3>

    Na jedn\u00e9 stran\u011b je n\u00edzk\u00e1 m\u00edra vr\u00e1cen\u00ed ji\u017e faktorem pro algoritmus Amazonu, pokud jde o hodnocen\u00ed a Buy Box<\/a>, a m\u016f\u017ee b\u00fdt tak\u00e9 ekonomicky v\u00fdhodn\u00e1 pro prodejce. Krom\u011b toho m\u016f\u017ee m\u00edt etiketa p\u0159\u00edjemn\u00fd vedlej\u0161\u00ed efekt v tom, \u017ee sn\u00ed\u017e\u00ed dopad fale\u0161n\u00fdch recenz\u00ed a nejasn\u00fdch popis\u016f produkt\u016f od bezohledn\u00fdch konkurent\u016f v konkuren\u010dn\u00edm prost\u0159ed\u00ed.<\/p>

    Na druh\u00e9 stran\u011b jsou prodejci s vysokou m\u00edrou vr\u00e1cen\u00ed pod tlakem \u2013 proto\u017ee ozna\u010den\u00ed pravd\u011bpodobn\u011b odrad\u00ed mnoho z\u00e1kazn\u00edk\u016f od n\u00e1kupu. Nebylo by p\u0159ekvapuj\u00edc\u00ed, kdyby byla nov\u00e1 etiketa nakonec zahrnuta jako faktor hodnocen\u00ed p\u0159i zobrazen\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/p>

    Dopad ozna\u010den\u00ed, kter\u00fd mohou prodejci na trhu o\u010dek\u00e1vat, do zna\u010dn\u00e9 m\u00edry z\u00e1vis\u00ed na jejich vlastn\u00ed situaci. Produkty s n\u00edzkou m\u00edrou vr\u00e1cen\u00ed by mohly m\u00edt prosp\u011bch; naopak produkty s vysokou m\u00edrou vr\u00e1cen\u00ed by mohly ztratit prodeje. Co by se tedy m\u011blo nyn\u00ed ud\u011blat?<\/p>

    5 tip\u016f pro p\u0159\u00edpravu na novou etiketu Amazon<\/h2>

    Kl\u00ed\u010dem pravd\u011bpodobn\u011b bude sn\u00ed\u017een\u00ed m\u00edry vr\u00e1cen\u00ed<\/a>. Toho lze dos\u00e1hnout r\u016fzn\u00fdmi opat\u0159en\u00edmi, kter\u00e1 by m\u011bla b\u00fdt p\u0159izp\u016fsobena situaci prodejce. M\u00edsto toho, aby slep\u011b optimalizovali a investovali spoustu \u010dasu a pen\u011bz, by se prodejci m\u011bli nejprve zjistit, pro\u010d je jejich m\u00edra vr\u00e1cen\u00ed vy\u0161\u0161\u00ed ne\u017e u srovnateln\u00fdch produkt\u016f. N\u00e1sleduj\u00edc\u00ed tipy mohou slou\u017eit jako vod\u00edtka.<\/p>

    1. Rychlost dod\u00e1n\u00ed<\/strong>: Ti, kte\u0159\u00ed neodes\u00edlaj\u00ed prost\u0159ednictv\u00edm Amazon FBA, ale maj\u00ed zavedenou vlastn\u00ed logistiku, by m\u011bli zkontrolovat, zda jsou objedn\u00e1vky doru\u010dov\u00e1ny v\u010das. \u010c\u00edm del\u0161\u00ed je doba mezi zad\u00e1n\u00edm objedn\u00e1vky a otev\u0159en\u00edm bal\u00ed\u010dku, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee z\u00e1kazn\u00edk vr\u00e1t\u00ed polo\u017eku \u2013 jednodu\u0161e proto, \u017ee vzru\u0161en\u00ed a o\u010dek\u00e1v\u00e1n\u00ed ji\u017e opadly.<\/li>
    2. Balen\u00ed<\/strong>: Vr\u00e1cen\u00ed jsou \u010dasto zahajov\u00e1na, proto\u017ee je produkt po\u0161kozen? Pak to m\u016f\u017ee b\u00fdt zp\u016fsobeno balen\u00edm. Je polo\u017eka dostate\u010dn\u011b chr\u00e1n\u011bna p\u0159ed n\u00e1razy a ot\u0159esy a p\u0159e\u017eije p\u0159epravn\u00ed proces bez po\u0161kozen\u00ed, nebo ne?<\/li>
    3. Obsah<\/strong> str\u00e1nky s podrobnostmi o produktu: \u0160patn\u00e9 obr\u00e1zky, nep\u0159esn\u00fd popis produktu, \u017e\u00e1dn\u00fd A+ obsah<\/a> \u2013 pokud si kupuj\u00edc\u00ed nem\u016f\u017ee ud\u011blat realistick\u00fd dojem o produktu, je pro n\u011bj obt\u00ed\u017en\u00e9 posoudit polo\u017eku (co\u017e je odrazuje od n\u00e1kupu) nebo maj\u00ed myln\u00fd dojem o polo\u017ece (a u\u010din\u00ed \u0161patn\u00fd n\u00e1kup). \u010c\u00edm l\u00e9pe z\u00e1kazn\u00edk v\u00ed, co dost\u00e1v\u00e1, t\u00edm ni\u017e\u0161\u00ed je obvykle m\u00edra vr\u00e1cen\u00ed.<\/li>
    4. Kvalita<\/strong> produktu: Chybn\u00e9 n\u00e1kupy se st\u00e1vaj\u00ed, a to plat\u00ed i pro prodejce. Pokud se uk\u00e1\u017ee, \u017ee polo\u017eka nespl\u0148uje o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edka ohledn\u011b kvality, je t\u0159eba tyto o\u010dek\u00e1v\u00e1n\u00ed zlep\u0161it ve spolupr\u00e1ci s v\u00fdrobcem nebo hledat alternativy. To se t\u00fdk\u00e1 nejen konkr\u00e9tn\u00edch vad, ale tak\u00e9 pocitu, designu atd.<\/li>
    5. Anal\u00fdza<\/strong> vr\u00e1cen\u00ed: Prodejce m\u016f\u017ee kdykoli zkontrolovat v reportech Amazonu, jak\u00fd byl d\u016fvod vr\u00e1cen\u00ed. V mnoha p\u0159\u00edpadech z\u00e1kazn\u00edci tak\u00e9 velmi jasn\u011b uv\u00e1d\u011bj\u00ed d\u016fvody pro vr\u00e1cen\u00ed objedn\u00e1vky, nap\u0159. konkr\u00e9tn\u00ed vadu, nespr\u00e1vn\u00e9 mno\u017estv\u00ed, zav\u00e1d\u011bj\u00edc\u00ed obr\u00e1zky atd. Lze to nal\u00e9zt v Seller Central pod Amazon Reports > Fulfilled by Amazon > “Fulfilled by Amazon” Customer Returns.<\/li><\/ol><\/div>

      Z\u00e1v\u011br: Informovan\u00e1 rozhodnut\u00ed p\u0159i n\u00e1kupu jako p\u0159\u00edle\u017eitost<\/h2>

      Nov\u00e1 etiketa Amazon m\u016f\u017ee b\u00fdt p\u0159\u00edle\u017eitost\u00ed pro profesion\u00e1ln\u00ed prodejce. Bezohledn\u00ed konkurenti, kte\u0159\u00ed kupuj\u00ed fale\u0161n\u00e9 recenze nebo zapl\u0148uj\u00ed sv\u00e9 str\u00e1nky s podrobnostmi o produktech zav\u00e1d\u011bj\u00edc\u00edmi informacemi, se setkaj\u00ed s ur\u010dit\u00fdm odporem.<\/p>

      Krom\u011b toho je sn\u00ed\u017een\u00ed vlastn\u00ed m\u00edry vr\u00e1cen\u00ed<\/a> rozumn\u00fdm \u00fasil\u00edm z r\u016fzn\u00fdch d\u016fvod\u016f. Je v\u0161ak d\u016fle\u017eit\u00e9 zam\u011b\u0159it se na spr\u00e1vn\u00e9 \u00fapravy a porovnat vlastn\u00ed podnik\u00e1n\u00ed s tr\u017en\u00edmi standardy pro anal\u00fdzu.<\/p>

      Zdroj obr\u00e1zku: \u00a9 piter2121 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Amazon zav\u00e1d\u00ed nov\u00e9 etikety, aby odradil z\u00e1kazn\u00edky od n\u00e1kupu produktu Pros\u00edm co? Nov\u00e1 etiketa se m\u00e1 objevit na str\u00e1nk\u00e1ch s podrobnostmi o produktech, kter\u00e9 jsou vraceny nad pr\u016fm\u011br, a upozorn\u00ed z\u00e1kazn\u00edky na tuto skute\u010dnost. O tom informuje theinformation.com. V sou\u010dasnosti je etiketa k dispozici pouze v USA a dosud nebyla \u0161iroce zav\u00e1d\u011bna. Nicm\u00e9n\u011b to, co<\/p>\n","protected":false},"author":3,"featured_media":26640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921,927],"tags":[],"class_list":["post-108609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu","category-tipy-triky"],"yoast_head":"\nTato etiketa Amazon ozna\u010duje \u010dasto vracen\u00e9 produkty<\/title>\n<meta name=\"description\" content=\"Etiketa Amazon m\u00e1 za c\u00edl umo\u017enit informovan\u00e1 rozhodnut\u00ed p\u0159i n\u00e1kupu a ozna\u010duje \u010dasto vracen\u00e9 produkty. 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