{"id":108618,"date":"2020-11-24T17:23:00","date_gmt":"2020-11-24T17:23:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/jak-mohou-prodejci-prodavat-na-amazonu-v-usa-kratky-pruvodce\/"},"modified":"2020-11-24T17:23:00","modified_gmt":"2020-11-24T17:23:00","slug":"jak-mohou-prodejci-prodavat-na-amazonu-v-usa-kratky-pruvodce","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-mohou-prodejci-prodavat-na-amazonu-v-usa-kratky-pruvodce\/","title":{"rendered":"Jak mohou prodejci prod\u00e1vat na Amazonu v USA? Kr\u00e1tk\u00fd pr\u016fvodce"},"content":{"rendered":"

P\u0159\u00edjmy Amazonu v N\u011bmecku 2019: 22,23 miliardy americk\u00fdch dolar\u016f. P\u0159\u00edjmy Amazonu v Severn\u00ed Americe 2019: 170,77 miliardy americk\u00fdch dolar\u016f.<\/p>

Tyto \u010d\u00edsla ilustruj\u00ed to, co ka\u017ed\u00fd vlastn\u011b v\u00ed: Potenci\u00e1l p\u0159\u00edjm\u016f na Amazon.de je ji\u017e velk\u00fd \u2013 na rozd\u00edl od potenci\u00e1lu na Amazon.com je t\u00e9m\u011b\u0159 sm\u011b\u0161n\u011b mal\u00fd. Nen\u00ed divu, \u017ee mnoho n\u011bmeck\u00fdch prodejc\u016f tak\u00e9 chce roz\u0161\u00ed\u0159it sv\u00e9 podnik\u00e1n\u00ed do vlasti spole\u010dnosti. Nicm\u00e9n\u011b, k \u00fasp\u011b\u0161n\u00e9mu prodeji na Amazon USA je pot\u0159eba mnoho znalost\u00ed.<\/p>

Zvl\u00e1\u0161tnosti americk\u00e9ho trhu br\u00e1n\u00ed mnoha prodejc\u016fm na tomto trhu odv\u00e1\u017eit se k internacionalizaci. P\u0159ek\u00e1\u017eky jsou p\u0159\u00edli\u0161 vysok\u00e9, obavy p\u0159\u00edli\u0161 velk\u00e9. Ale je to opravdu tak? Mus\u00ed prodejci utratit stejnou \u010d\u00e1stku pen\u011bz, zalo\u017eit americkou spole\u010dnost a ide\u00e1ln\u011b shrom\u00e1\u017edit arm\u00e1du pr\u00e1vn\u00edk\u016f se zku\u0161enostmi v USA, aby mohli prod\u00e1vat na Amazonu v USA?<\/p>

Sledovali jsme popul\u00e1rn\u00ed YouTube webin\u00e1\u0159 od quantified markets<\/a> s Tillem Andernachem, expertem na expanze na Amazon.com, a shrnujeme pro v\u00e1s, pro\u010d to \u00fasil\u00ed stoj\u00ed za to a jak obt\u00ed\u017en\u00e9 (nebo snadn\u00e9?) to opravdu je roz\u0161\u00ed\u0159it sv\u00e9 podnik\u00e1n\u00ed na Amazonu do Severn\u00ed Ameriky.<\/p>

Pro\u010d by n\u011bme\u010dt\u00ed prodejci m\u011bli prod\u00e1vat na Amazon.com<\/h2>

Snad nejp\u0159esv\u011bd\u010div\u011bj\u0161\u00ed argument pro internacionalizaci sm\u011brem na z\u00e1pad: USA jsou nejv\u011bt\u0161\u00ed tr\u017en\u00ed ekonomikou na sv\u011bt\u011b s obrovsk\u00fdm sektorem elektronick\u00e9ho obchodov\u00e1n\u00ed. A Amazon v sou\u010dasnosti dr\u017e\u00ed p\u0159ibli\u017en\u011b 50 % tohoto elektronick\u00e9ho obchodov\u00e1n\u00ed. To tak\u00e9 skr\u00fdv\u00e1 velmi velk\u00fd potenci\u00e1l pro n\u011bmeck\u00e9 spole\u010dnosti na Amazonu USA: Kdy\u017e prodejci prod\u00e1vaj\u00ed na Amazon.com, maj\u00ed p\u0159\u00edstup k Amazon tr\u017ei\u0161ti, kter\u00e9 je dvakr\u00e1t v\u011bt\u0161\u00ed ne\u017e v\u0161echna ostatn\u00ed Amazon tr\u017ei\u0161t\u011b dohromady.<\/p>

Pro Tilla Andernacha v\u0161ak p\u0159ich\u00e1z\u00ed do hry dal\u0161\u00ed komponent: diverzifikace rizikov\u00e9ho profilu. Pro prodejce, kte\u0159\u00ed generuj\u00ed sv\u00e9 hlavn\u00ed p\u0159\u00edjmy prost\u0159ednictv\u00edm Amazonu, je pozastaven\u00ed \u00fa\u010dtu nebo pokles prodeje na n\u011bmeck\u00e9m tr\u017ei\u0161ti ekvivalentem katastrofy. Mnoho prodejc\u016f proto chce vytvo\u0159it druh\u00fd pil\u00ed\u0159.<\/p>

A to lze dokonce bez nutnosti zkoumat nov\u00e9 platformy<\/a>. \u017d\u00e1dn\u00fd prodejce na Amazonu se nemus\u00ed seznamovat s jin\u00fdmi prodejn\u00edmi kan\u00e1ly, jako je eBay nebo maloobchod. Naopak: Prodejci na Amazonu mohou p\u0159en\u00e9st to, co ji\u017e d\u011blaj\u00ed dob\u0159e, na Amazon USA. Prodejci operuj\u00ed prost\u0159ednictv\u00edm samostatn\u00e9ho prodejn\u00edho \u00fa\u010dtu, co\u017e jim umo\u017e\u0148uje nejen se p\u0159ipravit na v\u00fdkyvy p\u0159\u00edjm\u016f na jednom z jejich tr\u017ei\u0161\u0165, ale tak\u00e9 l\u00e9pe kompenzovat pozastaven\u00ed p\u0159\u00edstupu do Seller Central. Proto\u017ee pozastaven\u00ed \u00fa\u010dt\u016f nap\u0159\u00ed\u010d prodejn\u00edmi \u00fa\u010dty se t\u00e9m\u011b\u0159 neo\u010dek\u00e1v\u00e1, i p\u0159i propojen\u00fdch \u00fa\u010dtech. \u017d\u00e1dn\u00fd p\u0159\u00edpad nen\u00ed Tillu Andernachovi zn\u00e1m. Je tak\u00e9 t\u0159eba poznamenat, \u017ee americk\u00fd prodejn\u00ed \u00fa\u010det je podobn\u00fd evropsk\u00e9mu v tom, \u017ee se jedn\u00e1 o \u201eUnified Account\u201c, kter\u00fd zahrnuje nejen USA, ale i celou Severn\u00ed Ameriku.<\/p>

Prodej na Amazonu v USA: P\u0159ek\u00e1\u017eky a \u00fasil\u00ed<\/h2>

Mnoho prodejc\u016f na Amazonu v\u00e1h\u00e1 ud\u011blat krok do USA. A skute\u010dn\u011b existuj\u00ed jedna nebo dv\u011b p\u0159ek\u00e1\u017eky, kter\u00e9 je t\u0159eba p\u0159ekonat. Celkov\u011b v\u0161ak je prodej na Amazonu v Severn\u00ed Americe snaz\u0161\u00ed, ne\u017e v\u011bt\u0161ina v\u011b\u0159\u00ed. V z\u00e1sad\u011b slo\u017eitost vstupu na trh v USA z\u00e1vis\u00ed na produktu, souvisej\u00edc\u00ed odpov\u011bdnosti za produkt a pr\u00e1vn\u00edch p\u0159edpisech, kter\u00e9 je t\u0159eba dodr\u017eovat.<\/p>

\"Prodej<\/figure><\/div>

Naopak, t\u00e9mata jako registrace spole\u010dnosti a da\u0148ov\u00e1 compliance v USA jsou \u010dasto spojov\u00e1na s men\u0161\u00edm \u00fasil\u00edm ne\u017e v N\u011bmecku. Nyn\u00ed se pod\u00edv\u00e1me na r\u016fzn\u00e9 ohniskov\u00e9 body, kter\u00e9 hraj\u00ed roli pro prodejce, kte\u0159\u00ed cht\u011bj\u00ed prod\u00e1vat na Amazonu v USA.<\/p>

Vytv\u00e1\u0159en\u00ed nab\u00eddek<\/h3>

Vytv\u00e1\u0159en\u00ed nab\u00eddek se v podstat\u011b neli\u0161\u00ed od Evropy. Stejn\u011b jako u prodeje PAN-EU by se m\u011blo zajistit, \u017ee str\u00e1nka s podrobnostmi o produktu je naps\u00e1na v p\u0159\u00edslu\u0161n\u00e9m m\u00edstn\u00edm jazyce, co\u017e znamen\u00e1 anglicky pro USA. P\u0159i vytv\u00e1\u0159en\u00ed nab\u00eddek by se m\u011bly tak\u00e9 zohlednit kulturn\u00ed rozd\u00edly. Proces je stejn\u00fd jako v Evrop\u011b: vyberte p\u0159\u00edslu\u0161nou c\u00edlovou zemi a nahrajte \u0161ablonu souboru s invent\u00e1\u0159em.<\/p>

Zpracov\u00e1n\u00ed zbo\u017e\u00ed<\/h3>

Jednou zvl\u00e1\u0161tnost\u00ed je tak\u00e9 zpracov\u00e1n\u00ed zbo\u017e\u00ed. Nejprve mus\u00ed b\u00fdt zbo\u017e\u00ed dovezeno do Spojen\u00fdch st\u00e1t\u016f. M\u016f\u017ee doj\u00edt k z\u00e1m\u011bn\u011b ohledn\u011b ozna\u010den\u00ed v\u00fdvozce a dovozce. Nakonec je dovozcem ten prodejce, kter\u00fd p\u0159iv\u00e1d\u00ed zbo\u017e\u00ed do c\u00edlov\u00e9 zem\u011b. Pokud zbo\u017e\u00ed poch\u00e1z\u00ed z jejich vlastn\u00edho skladu v N\u011bmecku, m\u016f\u017ee se dokonce st\u00e1t, \u017ee jsou tak\u00e9 v\u00fdvozcem. To m\u016f\u017ee v\u00e9st k z\u00e1m\u011bn\u011b i u zaveden\u00fdch mezin\u00e1rodn\u00edch spediteur\u016f, jak Till ilustruje p\u0159\u00edkladem v rozhovoru. Jedna v\u011bc by v\u0161ak m\u011bla b\u00fdt jasn\u00e1: i kdy\u017e zbo\u017e\u00ed jde do skladu Amazonu, Amazon s\u00e1m nikdy nen\u00ed dovozcem.<\/p>

Da\u0148 z prodeje v USA<\/h3>

V\u011bt\u0161ina prodejc\u016f na Amazonu pravd\u011bpodobn\u011b hodn\u011b p\u0159em\u00fd\u0161l\u00ed o dani z prodeje. Podobn\u011b jako v Evropsk\u00e9 unii jsou prodejci odpov\u011bdn\u00ed za da\u0148 pouze v t\u011bch st\u00e1tech, kde maj\u00ed ulo\u017een\u00fd invent\u00e1\u0159. Dobrou zpr\u00e1vou je, \u017ee Amazon se ji\u017e v mnoha st\u00e1tech star\u00e1 o v\u00fdb\u011br dan\u011b z prodeje. V t\u011bchto st\u00e1tech se prodejci nemus\u00ed o nic dal\u0161\u00edho starat.<\/p>

Odli\u0161n\u00e9 ve st\u00e1tech, kter\u00e9 se na tomto seznamu neobjevuj\u00ed. Zde mohou prodejci pot\u0159ebovat po\u017e\u00e1dat o da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo a zadat ho do Seller Central, pokud cht\u011bj\u00ed prod\u00e1vat na Amazon USA. Nicm\u00e9n\u011b to nemus\u00ed nutn\u011b prob\u011bhnout p\u0159ed zah\u00e1jen\u00edm prodeje, proto\u017ee registrace n\u011bco stoj\u00ed.<\/p>

Pouze kdy\u017e p\u0159\u00edjmy v t\u011bchto st\u00e1tech p\u0159ekro\u010d\u00ed kritick\u00fd pr\u00e1h, d\u00e1v\u00e1 smysl po\u017e\u00e1dat o da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo. V takov\u00e9m p\u0159\u00edpad\u011b dojde k p\u0159epo\u010dtu ze strany \u00fa\u0159adu, pro kter\u00fd by si spole\u010dnosti m\u011bly p\u0159edem vy\u010dlenit \u010d\u00e1st sv\u00fdch p\u0159\u00edjm\u016f. Proto by prodejci nem\u011bli s registrac\u00ed p\u0159\u00edli\u0161 ot\u00e1let, i kdy\u017e nen\u00ed stanovena \u017e\u00e1dn\u00e1 specifikovan\u00e1 velikost p\u0159\u00edjmu.<\/p>

\"Zku\u0161enosti<\/figure><\/div>

Zda je da\u0148ov\u00e9 identifika\u010dn\u00ed \u010d\u00edslo nezbytn\u00e9, z\u00e1vis\u00ed nejen na p\u0159\u00edjmech, ale tak\u00e9 na um\u00edst\u011bn\u00ed zbo\u017e\u00ed. Podobn\u011b jako u p\u0159epravy PAN-EU se da\u0148 z prodeje uplat\u0148uje tam, kde je p\u0159ekro\u010den pr\u00e1h invent\u00e1\u0159e. Vzhledem k tomu, \u017ee Amazon distribuuje invent\u00e1\u0159 do r\u016fzn\u00fdch FBA center v r\u016fzn\u00fdch st\u00e1tech, m\u016f\u017ee se da\u0148 z prodeje uplatnit i tam.<\/p>

Dal\u0161\u00ed probl\u00e9m vznik\u00e1 s ot\u00e1zkou, jak lze v\u016fbec sledovat da\u0148ovou povinnost v r\u016fzn\u00fdch st\u00e1tech, kdy\u017e Amazon s\u00e1m tato data neposkytuje. V tomto bod\u011b Till doporu\u010duje n\u00e1stroj TaxJar<\/a>. Pom\u00e1h\u00e1 prodejci sledovat, zda a kde p\u0159ekro\u010dili pr\u00e1h a jak vysok\u00e1 je nakonec da\u0148ov\u00e1 povinnost. T\u00edmto zp\u016fsobem m\u016f\u017ee prodejce reagovat v\u010das, vytvo\u0159it pot\u0159ebn\u00e9 rezervy a v\u010das po\u017e\u00e1dat o licenci na da\u0148 z prodeje.<\/p>

Ti, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt na bezpe\u010dn\u00e9 stran\u011b, si mohou najmout americk\u00e9ho da\u0148ov\u00e9ho poradce m\u00edsto pou\u017e\u00edv\u00e1n\u00ed TaxJar. I kdy\u017e to p\u0159in\u00e1\u0161\u00ed dodate\u010dn\u00e9 n\u00e1klady, p\u0159\u00edpad da\u0148ov\u00e9ho \u00faniku bude nakonec v\u00fdrazn\u011b dra\u017e\u0161\u00ed.<\/p>

UG, GmbH nebo americk\u00e1 korporace Inc.?<\/h3>

Na rozd\u00edl od pov\u011bst\u00ed nen\u00ed nutn\u00e9 zakl\u00e1dat americkou spole\u010dnost pro expanze. Teoreticky je tak\u00e9 mo\u017en\u00e9 prod\u00e1vat na Amazonu v USA jako UG nebo GmbH. Nev\u00fdhodou v\u0161ak je, \u017ee v\u017edy existuje zbytkov\u00e9 riziko ohledn\u011b odpov\u011bdnosti za produkt v USA, i u nejjednodu\u0161\u0161\u00edho a nejbezpe\u010dn\u011bj\u0161\u00edho produktu. Ot\u00e1zka zn\u00ed: Chci jako prodejce, aby moje n\u011bmeck\u00e9 hlavn\u00ed podnik\u00e1n\u00ed bylo odpov\u011bdn\u00e9 za rizika p\u0159edpokl\u00e1dan\u011b mnohem men\u0161\u00ed americk\u00e9 pobo\u010dky?<\/p>

Nicm\u00e9n\u011b krom\u011b zalo\u017een\u00ed americk\u00e9 spole\u010dnosti existuje mnoho dal\u0161\u00edch mo\u017enost\u00ed. Dobr\u00e9 poji\u0161t\u011bn\u00ed odpov\u011bdnosti za produkt m\u016f\u017ee b\u00fdt alternativou, stejn\u011b jako zalo\u017een\u00ed n\u011bmeck\u00e9 UG, se kterou mohou prodejci pot\u00e9 prod\u00e1vat v USA, nap\u0159\u00edklad s Amazon FBA. V\u00fdhoda: S n\u011bmeckou spole\u010dnost\u00ed existuje maxim\u00e1ln\u00ed da\u0148ov\u00e1 povinnost z prodeje; s americkou spole\u010dnost\u00ed se naopak automaticky spou\u0161t\u00ed povinnost dan\u011b z p\u0159\u00edjmu a vysok\u00e9 administrativn\u00ed \u00fasil\u00ed.<\/p>

\"Amazon<\/figure><\/div>

Pro za\u010d\u00e1tek v zahrani\u010d\u00ed nen\u00ed nutn\u00e9 tuto ot\u00e1zku definitivn\u011b zodpov\u011bd\u011bt. Na rozd\u00edl od p\u0159evodu n\u011bmeck\u00e9ho prodejn\u00edho \u00fa\u010dtu na jinou korpor\u00e1tn\u00ed formu je tento krok mnohem jednodu\u0161\u0161\u00ed s americk\u00fdm \u00fa\u010dtem a obvykle vy\u017eaduje pouze n\u011bkolik minut \u00fasil\u00ed.<\/p>

A co bankovn\u00ed \u00fa\u010det?<\/h4>

Jako argument pro zalo\u017een\u00ed americk\u00e9 spole\u010dnosti se \u010dasto uv\u00e1d\u00ed, \u017ee prodejci nemohou z\u00edskat americk\u00fd podnikatelsk\u00fd \u00fa\u010det bez n\u011bj, co\u017e pot\u0159ebuj\u00ed k prodeji na Amazonu v USA. To je pravda \u2013 nicm\u00e9n\u011b n\u011bme\u010dt\u00ed prodejci skute\u010dn\u011b nepot\u0159ebuj\u00ed americk\u00fd bankovn\u00ed \u00fa\u010det. V\u00fdplaty od Amazonu mohou b\u00fdt tak\u00e9 prov\u00e1d\u011bny na n\u011bmeck\u00fd \u00fa\u010det. I kdy\u017e existuj\u00ed sm\u011bnn\u00e9 poplatky ve v\u00fd\u0161i 4 %, tyto jsou v po\u010d\u00e1te\u010dn\u00ed f\u00e1zi snesiteln\u00e9 ve srovn\u00e1n\u00ed s finan\u010dn\u00edm zat\u00ed\u017een\u00edm spojen\u00fdm se zalo\u017een\u00edm spole\u010dnosti, kter\u00e9 stoj\u00ed n\u011bkolik tis\u00edc eur.<\/p>

Alternativou mohou b\u00fdt tak\u00e9 poskytovatel\u00e9 platebn\u00edch slu\u017eeb, kte\u0159\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00edzej\u00ed americk\u00e9 \u010d\u00edslo \u00fa\u010dtu. To sni\u017euje sm\u011bnn\u00e9 poplatky na p\u0159ibli\u017en\u011b 1 %. V Seller Central lze platebn\u00ed metodu m\u011bnit kdykoli.<\/p>

Odpov\u011bdnost za produkt a shoda<\/h3>

Jedna pov\u011bst je alespo\u0148 pravdiv\u00e1: Prodejci, kte\u0159\u00ed prod\u00e1vaj\u00ed na Amazonu v USA, se mus\u00ed d\u016fkladn\u011b sezn\u00e1mit s pr\u00e1vn\u00edmi p\u0159edpisy produktov\u00e9 kategorie a ot\u00e1zkou odpov\u011bdnosti za produkt p\u0159edem. To proto, \u017ee americk\u00e9 pr\u00e1vo skute\u010dn\u011b usnad\u0148uje \u017ealovat spole\u010dnosti za rizika spojen\u00e1 s produkty.<\/p>

U\u017eite\u010dn\u00e9 opat\u0159en\u00ed mohou zahrnovat varovn\u00e9 \u0161t\u00edtky na obalu produktu nebo samotn\u00e9m produktu. Laboratorn\u00ed testy mohou b\u00fdt tak\u00e9 nezbytn\u00e9. Je doporu\u010deno spolupracovat s p\u0159\u00edslu\u0161n\u011b specializovan\u00fdmi partnery v USA, proto\u017ee ti p\u0159esn\u011b v\u011bd\u00ed, jak\u00e1 pravidla se vztahuj\u00ed na kter\u00e9 produkty a na kter\u00fdch m\u00edstech mus\u00ed prodejci prov\u00e9st \u00fapravy.<\/p>

Z\u00e1v\u011br: P\u0159ek\u00e1\u017eky? Ano, ale \u017e\u00e1dn\u00e9, kter\u00e9 by byly nep\u0159ekonateln\u00e9<\/h2>

V\u00e1h\u00e1n\u00ed mnoha n\u011bmeck\u00fdch prodejc\u016f prod\u00e1vat na Amazonu USA je zna\u010dn\u00e9, ale nakonec neopodstatn\u011bn\u00e9. Nen\u00ed p\u0159ekvapen\u00edm, \u017ee existuj\u00ed ur\u010dit\u00e9 p\u0159ek\u00e1\u017eky, kter\u00e9 je t\u0159eba p\u0159ekonat, proto\u017ee se jedn\u00e1 o internacionalizaci podnik\u00e1n\u00ed na Amazonu<\/a>. Nicm\u00e9n\u011b to je relativn\u011b zvl\u00e1dnuteln\u00e9 ve srovn\u00e1n\u00ed s jin\u00fdmi odv\u011btv\u00edmi, zejm\u00e9na kdy\u017e prodejci vyu\u017e\u00edvaj\u00ed Amazon FBA.<\/p>

Nicm\u00e9n\u011b je d\u016fle\u017eit\u00e9 se na tento krok \u0159\u00e1dn\u011b p\u0159ipravit. Zejm\u00e9na v\u00fdzkum ohledn\u011b po\u017eadavk\u016f na odpov\u011bdnost za produkt a shodu by nem\u011bl b\u00fdt br\u00e1n na lehkou v\u00e1hu. Spolupr\u00e1ce s americk\u00fdm partnerem by m\u011bla b\u00fdt v tomto ohledu zv\u00e1\u017eena.<\/p>

Pro ty, kte\u0159\u00ed cht\u011bj\u00ed z\u00edskat podrobn\u011bj\u0161\u00ed informace nebo hledat radu, mohou tak u\u010dinit nap\u0159\u00edklad na The Tide is Turning<\/a>. Krom\u011b toho jsme pro v\u00e1s vlo\u017eili kompletn\u00ed YouTube webin\u00e1\u0159.<\/p>

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Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Mariusz Blach \u2013 stock.adobe.com \/ \u00a9 WindyNight \u2013 stock.adobe.com \/ \u00a9 my_stock \u2013 stock.adobe.com \/ \u00a9 Pixel-Shot \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Sledovali jsme popul\u00e1rn\u00ed webin\u00e1\u0159 na YouTube od quantified markets s Tillem Andernachem, expertem na expanze na Amazon.com, a shrnujeme pro v\u00e1s, pro\u010d to \u00fasil\u00ed stoj\u00ed za to a jak obt\u00ed\u017en\u00e9 (nebo snadn\u00e9?) to opravdu je roz\u0161\u00ed\u0159it sv\u016fj podnik na Amazonu do Severn\u00ed Ameriky. Zjist\u011bte v\u00edce nyn\u00ed!<\/p>\n","protected":false},"author":3,"featured_media":3053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-108618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"\nProdej jako prodejce na Amazonu v USA \u2013 Takhle snadn\u00e9 to je<\/title>\n<meta name=\"description\" content=\"Prodej na Amazonu USA: Odhalujeme, co pot\u0159ebujete v\u011bd\u011bt ohledn\u011b dan\u00ed, zakl\u00e1d\u00e1n\u00ed podnik\u00e1n\u00ed a odpov\u011bdnosti za produkt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-mohou-prodejci-prodavat-na-amazonu-v-usa-kratky-pruvodce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prodej jako prodejce na Amazonu v USA \u2013 Takhle snadn\u00e9 to je\" \/>\n<meta property=\"og:description\" content=\"Prodej na Amazonu USA: Odhalujeme, co pot\u0159ebujete v\u011bd\u011bt ohledn\u011b dan\u00ed, zakl\u00e1d\u00e1n\u00ed podnik\u00e1n\u00ed a odpov\u011bdnosti za produkt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-mohou-prodejci-prodavat-na-amazonu-v-usa-kratky-pruvodce\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-24T17:23:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/amazon-usa-verkaufen-steuern.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-mohou-prodejci-prodavat-na-amazonu-v-usa-kratky-pruvodce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-mohou-prodejci-prodavat-na-amazonu-v-usa-kratky-pruvodce\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Jak mohou prodejci prod\u00e1vat na Amazonu v USA? 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