{"id":108630,"date":"2021-12-23T16:21:56","date_gmt":"2021-12-23T16:21:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-retargeting-oslovte-zakazniky-mimo-amazon-s-spravnym-cilenim\/"},"modified":"2021-12-23T16:21:56","modified_gmt":"2021-12-23T16:21:56","slug":"amazon-retargeting-oslovte-zakazniky-mimo-amazon-s-spravnym-cilenim","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-retargeting-oslovte-zakazniky-mimo-amazon-s-spravnym-cilenim\/","title":{"rendered":"Amazon Retargeting \u2013 oslovte z\u00e1kazn\u00edky mimo Amazon s spr\u00e1vn\u00fdm c\u00edlen\u00edm"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-497066-identifier\">V\u011bd\u011bli jste, \u017ee s Amazon Retargeting m\u016f\u017eete v\u00fdrazn\u011b snadn\u011bji motivovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky k n\u00e1kupu, ne\u017e kdy\u017e je jednodu\u0161e nech\u00e1te odej\u00edt? Pr\u016fm\u011brn\u011b trv\u00e1 \u0161est a\u017e sedm dn\u00ed, ne\u017e kupuj\u00edc\u00ed uskute\u010dn\u00ed n\u00e1kup po jejich prvn\u00edm vyhled\u00e1v\u00e1n\u00ed produktu. S retargetingem m\u016f\u017eete propagovat sv\u00e9 produkty b\u011bhem tohoto kritick\u00e9ho \u010dasov\u00e9ho okna na Amazonu i mimo n\u011bj a t\u00edm z\u00e1kazn\u00edka p\u0159iv\u00e9st k dokon\u010den\u00ed n\u00e1kupu.<\/p><p class=\"theme-wp-block gb-responsive-813080-identifier\">Je\u0161t\u011b ned\u00e1vno m\u011bli mo\u017enost spou\u0161t\u011bt reklamy Amazon Retargeting pouze prodejci. Ale od poloviny roku 2020 nab\u00edz\u00ed Amazon online maloobchodn\u00edk\u016fm retargeting jako dal\u0161\u00ed mo\u017enost zobrazov\u00e1n\u00ed reklam jasn\u011b definovan\u00fdm c\u00edlov\u00fdm skupin\u00e1m.<\/p><p class=\"theme-wp-block gb-responsive-164226-identifier\">Jak m\u016f\u017eete tuto formu reklamy vyu\u017e\u00edt pro sebe a kdy se vyplat\u00ed tyto reklamy pou\u017e\u00edvat?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390905-identifier\" id=\"was-ist-amazon-retargeting-und-wie-funktioniert-das\">Co je Amazon Retargeting a jak to funguje?<\/h2><p class=\"theme-wp-block gb-responsive-225161-identifier\">Pravd\u011bpodobn\u011b jste si n\u011bkolikr\u00e1t v\u0161imli, \u017ee jen p\u00e1r minut nebo hodin po vyhled\u00e1v\u00e1n\u00ed produktu na Amazonu nebo v online obchod\u011b za\u010dnete vid\u011bt reklamy na nav\u0161t\u00edven\u00e9 str\u00e1nky produkt\u016f nebo podobn\u00e9 produkty. V tomto okam\u017eiku se mnoz\u00ed c\u00edt\u00ed sledov\u00e1ni nebo dokonce odposlouch\u00e1v\u00e1ni Facebookem a spol. (d\u011bsiv\u00e9!). Ve skute\u010dnosti je to mnohem jednodu\u0161\u0161\u00ed: Reklamy retargetingu byly zobrazeny v\u00e1m jako c\u00edlov\u00e9 osob\u011b, proto\u017ee jste souhlasili se zpracov\u00e1n\u00edm sv\u00fdch \u00fadaj\u016f ve sv\u00e9m \u00fa\u010dtu na Facebooku, Googlu nebo Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-275461-identifier\">Retargeting je forma programatick\u00e9 reklamy. V tomto p\u0159\u00edpad\u011b jsou reklamn\u00ed prostory p\u0159id\u011blov\u00e1ny inzerent\u016fm mimo hranice online obchodu, aby se vr\u00e1tili st\u00e1le tepl\u00ed z\u00e1kazn\u00edci zp\u011bt do n\u00e1kupn\u00edho procesu a dokon\u010dili n\u00e1kup. Nicm\u00e9n\u011b retargeting nen\u00ed vyn\u00e1lezem Amazonu. Nav\u00edc Amazon spustil reklamy retargetingu pro prodejce v\u00fdrazn\u011b pozd\u011bji ne\u017e nap\u0159\u00edklad internetov\u00ed giganti Facebook a Google.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-411627-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-20549-identifier\">Retargeting je metoda sledov\u00e1n\u00ed v online marketingu, kter\u00e1 ozna\u010duje n\u00e1v\u0161t\u011bvn\u00edky webov\u00e9 str\u00e1nky \u2013 obvykle internetov\u00e9ho obchodu \u2013 a pot\u00e9 se sna\u017e\u00ed oslovit je znovu c\u00edlenou reklamou na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n<cite><a href=\"https:\/\/de.wikipedia.org\/wiki\/Retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a><\/cite><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-233782-identifier\" id=\"wie-wird-der-kunde-genau-angesprochen\">Jak je z\u00e1kazn\u00edk konkr\u00e9tn\u011b oslovov\u00e1n?<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-322434-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-586261-identifier\">Z\u00e1jemci nav\u0161t\u00edv\u00ed va\u0161i str\u00e1nku produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-517022-identifier\">Nicm\u00e9n\u011b odejdou, ani\u017e by dokon\u010dili n\u00e1kup\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-730480-identifier\">Vid\u00ed reklamu na va\u0161e produkty p\u0159i proch\u00e1zen\u00ed\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293857-identifier\">Z\u00e1jem o n\u00e1kup se znovu probouz\u00ed\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163306-identifier\">Z\u00e1kazn\u00edci p\u0159ipraveni k n\u00e1kupu p\u0159id\u00e1vaj\u00ed produkt do ko\u0161\u00edku!<\/li><\/ol><\/div><div class=\"wp-block-image gb-responsive-478096-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg\" alt=\"amazon retargeting on facebook - so geht retargeting\" class=\"wp-image-17733\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-528627-identifier\">S Amazon Retargeting se zam\u011b\u0159ujete na jednotlivce, kte\u0159\u00ed nav\u0161t\u00edvili konkr\u00e9tn\u00ed str\u00e1nky produkt\u016f nebo od v\u00e1s v minulosti zakoupili produkty.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-227006-identifier\" id=\"welche-werbemoglichkeiten-stehen-ihnen-auf-amazon-uberhaupt-zur-verfugung\">Jak\u00e9 reklamn\u00ed mo\u017enosti m\u00e1te k dispozici na Amazonu?<\/h3><p class=\"theme-wp-block gb-responsive-725392-identifier\">Opat\u0159en\u00ed retargetingu mohou za\u010d\u00edt pouze tehdy, kdy\u017e je na str\u00e1nk\u00e1ch detail\u016f produkt\u016f dostatek n\u00e1v\u0161t\u011bvnosti. K dosa\u017een\u00ed tohoto c\u00edle obvykle pot\u0159ebujete spustit <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejlepsi-strategie-amazon-ppc-pro-vase-reklamy\/\">PPC kampan\u011b<\/a>. Amazon kombinuje n\u011bkolik reklamn\u00edch slu\u017eeb, aby umo\u017enil inzerent\u016fm propagovat sv\u00e9 vlastn\u00ed produkty a zna\u010dky. Ne\u017e za\u010dneme, r\u00e1di bychom ud\u011blali mal\u00fd v\u00fdlet do term\u00edn\u016f, kter\u00e9 n\u00ed\u017ee pou\u017e\u00edv\u00e1me.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-268844-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-350917-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/inzerujte-na-amazonu-v-roce-2025-vse-co-potrebujete-vedet\/\">Amazon Advertising<\/a> je reklamn\u00ed platforma Amazonu, prost\u0159ednictv\u00edm kter\u00e9 m\u016f\u017eete vytv\u00e1\u0159et a zobrazovat reklamy na Amazonu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-869355-identifier\">PPC znamen\u00e1 Pay-per-Click a odkazuje na reklamn\u00ed kampan\u011b, kde plat\u00edte za kliknut\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-756861-identifier\">CPC je zkratka pro Cost-per-Click a odkazuje na samotnou metodu \u00fa\u010dtov\u00e1n\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307242-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/od-reklamniho-sloupce-k-digitalnimu-veku-jak-muzete-tezit-z-amazon-dsp\/\">DSP znamen\u00e1 Demand Side Platform<\/a>. DSP je software, kter\u00fd umo\u017e\u0148uje inzerent\u016fm specificky inzerovat na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch mimo Amazon, spou\u0161t\u011bt kampan\u011b retargetingu Amazonu a vytv\u00e1\u0159et sv\u00e9 vlastn\u00ed c\u00edlov\u00e9 skupiny, jako jsou c\u00edlov\u00e9 skupiny inzerent\u016f nebo podobn\u00e9 c\u00edlov\u00e9 skupiny.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128533-identifier\">C\u00edlen\u00ed je metoda, p\u0159i kter\u00e9 jsou u\u017eivatel\u00e9 oslovov\u00e1ni na z\u00e1klad\u011b sv\u00fdch preferenc\u00ed a z\u00e1m\u011br\u016f vyhled\u00e1v\u00e1n\u00ed na Amazonu i mimo n\u011bj. Amazon Advertising umo\u017e\u0148uje pouze c\u00edlen\u00ed na z\u00e1klad\u011b kl\u00ed\u010dov\u00fdch slov, produkt\u016f a omezen\u00e9ho publika (na z\u00e1klad\u011b z\u00e1jm\u016f, n\u00e1kupn\u00edch z\u00e1m\u011br\u016f, polohy atd.).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967733-identifier\">C\u00edlen\u00ed na z\u00e1klad\u011b u\u017eivatel\u016f \u2013 U\u017eivatel X nav\u0161t\u00edvil str\u00e1nku detailu produktu Y nebo m\u00e1 ur\u010dit\u00e9 z\u00e1jmy a je c\u00edlen na z\u00e1klad\u011b t\u011bchto informac\u00ed a zobrazov\u00e1ny mu reklamy.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-537815-identifier\">Retargeting je metoda, p\u0159i kter\u00e9 jsou potenci\u00e1ln\u00ed kupuj\u00edc\u00ed znovu oslovov\u00e1ni po n\u00e1v\u0161t\u011bv\u011b va\u0161\u00ed str\u00e1nky produktu, aby dokon\u010dili n\u00e1kup. Nicm\u00e9n\u011b s Amazon Retargeting, d\u00edky podobn\u00fdm c\u00edlov\u00fdm skupin\u00e1m, mohou b\u00fdt c\u00edleni tak\u00e9 z\u00e1kazn\u00edci, kte\u0159\u00ed projevili z\u00e1jem o konkuren\u010dn\u00ed produkt.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-141785-identifier\">Tyto reklamn\u00ed mo\u017enosti jsou v\u00e1m k dispozici jako online maloobchodn\u00edk na Amazonu:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-333029-identifier\" id=\"sponsored-products\">Sponzorovan\u00e9 produkty<\/h4><p class=\"theme-wp-block gb-responsive-373993-identifier\">Nejobl\u00edben\u011bj\u0161\u00ed reklamy mezi online maloobchodn\u00edky na Amazonu. Sponzorovan\u00e9 produkty jsou reklamy zalo\u017een\u00e9 na kl\u00ed\u010dov\u00fdch slovech a ASIN, kter\u00e9 zvy\u0161uj\u00ed viditelnost jednotliv\u00fdch produkt\u016f ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a na str\u00e1nk\u00e1ch detail\u016f produkt\u016f. \u00da\u010dtov\u00e1n\u00ed prob\u00edh\u00e1 na z\u00e1klad\u011b CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-954686-identifier\"><img decoding=\"async\" width=\"844\" height=\"742\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png\" alt=\"Retargeting on Amazon \u2013 Sponsored Products\" class=\"wp-image-17726\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-407x358.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-768x675.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-441041-identifier\" id=\"sponsored-brands\">Sponzorovan\u00e9 zna\u010dky<\/h4><p class=\"theme-wp-block gb-responsive-633607-identifier\">Sponzorovan\u00e9 zna\u010dky jsou vhodn\u00e9 pro zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce a objevuj\u00ed se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a na str\u00e1nk\u00e1ch produkt\u016f tr\u017ei\u0161t\u011b. Inzerent m\u00e1 mo\u017enost propagovat svou zna\u010dku na vrcholu v\u00fdsledk\u016f se t\u0159emi produkty a logem zna\u010dky pomoc\u00ed Sponzorovan\u00fdch zna\u010dek. Z\u00e1kazn\u00edci mohou b\u00fdt p\u0159esm\u011brov\u00e1ni na c\u00edlovou str\u00e1nku nebo obchod. \u00da\u010dtov\u00e1n\u00ed prob\u00edh\u00e1 na z\u00e1klad\u011b CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-225037-identifier\"><img decoding=\"async\" width=\"844\" height=\"486\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png\" alt=\"Amazon Remarketing Pixel - Sponsored Brands Ads\" class=\"wp-image-17720\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-407x234.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-768x442.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-470153-identifier\" id=\"sponsored-display-ads\">Sponzorovan\u00e9 zobrazen\u00ed reklam<\/h4><p class=\"theme-wp-block gb-responsive-558421-identifier\">Rozd\u00edl mezi Sponzorovan\u00fdmi zobrazen\u00edmi reklam a Sponzorovan\u00fdmi produkty a zna\u010dkami spo\u010d\u00edv\u00e1 v zobrazen\u00ed reklam. Sponzorovan\u00e9 produkty a zna\u010dky jsou zalo\u017eeny na kl\u00ed\u010dov\u00fdch slovech a objevuj\u00ed se pouze na Amazonu. Sponzorovan\u00e9 zobrazen\u00ed reklam vyu\u017e\u00edvaj\u00ed data a z\u00e1jmy zalo\u017een\u00e9 na u\u017eivatel\u00edch a mohou b\u00fdt tak\u00e9 zobrazov\u00e1ny mimo Amazon. To d\u00e1v\u00e1 Sponzorovan\u00fdm zobrazen\u00edm reklam v\u011bt\u0161\u00ed dosah, zachycuje z\u00e1kazn\u00edka tam, kde se pr\u00e1v\u011b nach\u00e1z\u00ed, a mohou b\u00fdt tak\u00e9 pou\u017eity pro retargeting na Amazonu. \u00da\u010dtov\u00e1n\u00ed prob\u00edh\u00e1 na z\u00e1klad\u011b CPC.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888858-identifier\" id=\"werbemittel-von-amazon-dsp\">Reklamn\u00ed materi\u00e1ly z Amazon DSP<\/h3><p class=\"theme-wp-block gb-responsive-15348-identifier\">Jak jsme ji\u017e zm\u00ednili, DSP je technologie, kter\u00e1 umo\u017e\u0148uje zobrazov\u00e1n\u00ed reklam prost\u0159ednictv\u00edm programatick\u00e9 reklamy i mimo Amazon. Pro programatickou reklamu lze zakoupit medi\u00e1ln\u00ed prostory, co\u017e znamen\u00e1 reklamn\u00ed prostory, mimo Amazon. Nemus\u00edte b\u00fdt prodejcem Amazonu, abyste mohli spou\u0161t\u011bt reklamy DSP.<\/p><p class=\"theme-wp-block gb-responsive-848078-identifier\">Aby reklamy \u00fasp\u011b\u0161n\u011b oslovily co nejv\u011bt\u0161\u00ed publikum a podpo\u0159ily n\u00e1kupy, Amazon nab\u00edz\u00ed r\u016fzn\u00e9 form\u00e1ty. Jako inzerent m\u016f\u017eete flexibiln\u011b rozhodnout, zda pou\u017eijete sv\u00e9 vlastn\u00ed reklamy, nebo vyu\u017eijete reklamn\u00ed materi\u00e1ly Amazonu, jako jsou online \u0161ablony pro reklamy nebo n\u00e1stroj pro vytv\u00e1\u0159en\u00ed video reklam.<\/p><p class=\"theme-wp-block gb-responsive-913090-identifier\">Na rozd\u00edl od tradi\u010dn\u00edch PPC reklam se \u00fa\u010dtov\u00e1n\u00ed za reklamy prost\u0159ednictv\u00edm DSP prov\u00e1d\u00ed na z\u00e1klad\u011b CPM (Cost-per-Mile). Amazon s\u00e1m upozor\u0148uje, \u017ee v z\u00e1vislosti na tr\u017ei\u0161ti byste m\u011bli o\u010dek\u00e1vat minim\u00e1ln\u00ed rozpo\u010det kolem 35 000 dolar\u016f. Proto\u017ee DSP zobrazuje reklamy mimo Amazon, mohou b\u00fdt pou\u017eity pro retargeting na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-300820-identifier\">S t\u011bmito reklamn\u00edmi mo\u017enostmi m\u00e1te jako online maloobchodn\u00edk p\u0159\u00edle\u017eitost za\u010d\u00edt retargeting s Amazon DSP:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-971434-identifier\" id=\"display-ads\">Zobrazit reklamy<\/h4><p class=\"theme-wp-block gb-responsive-17283-identifier\">Reklamy na zobrazen\u00ed jsou reklamy, kter\u00e9 obsahuj\u00ed text a vizu\u00e1ly s tla\u010d\u00edtkem v\u00fdzvy k akci (CTA) a vedou na c\u00edlovou str\u00e1nku. Reklamy jsou obvykle um\u00edst\u011bny na vrcholu nebo na stran\u011b webov\u00e9 str\u00e1nky nebo v obsahu. Zde najdete <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-advertising?ref_=a20m_us_p_dsp_faq_blg_da\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pr\u016fvodce pro vytv\u00e1\u0159en\u00ed reklam na zobrazen\u00ed<\/a> a tak\u00e9 <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-ads-examples?ref_=a20m_us_lbr_gd_dispad_gd_daex\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">nejlep\u0161\u00ed p\u0159\u00edklady vizu\u00e1l\u016f a prvk\u016f CTA<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-375387-identifier\" id=\"audio-ads\">Audio reklamy<\/h4><p class=\"theme-wp-block gb-responsive-456738-identifier\">Pokud chcete doplnit svou strategii reklamy na zobrazen\u00ed o audio reklamu, Amazon tak\u00e9 nab\u00edz\u00ed tento form\u00e1t reklamy. Audio reklamy mohou trvat mezi 10 a 30 sekundami a jsou p\u0159ehr\u00e1v\u00e1ny v pravideln\u00fdch intervalech b\u011bhem p\u0159est\u00e1vek mezi p\u00edsn\u011bmi na Amazon Music.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548942-identifier\" id=\"video-ads\">Video reklamy<\/h4><p class=\"theme-wp-block gb-responsive-600446-identifier\">Video reklamy jsou k dispozici pro zna\u010dky, maloobchodn\u00edky a agentury. Inzerenti mohou tyto reklamy spou\u0161t\u011bt bez ohledu na to, zda prod\u00e1vaj\u00ed produkty na Amazonu nebo ne. Reklamy se zobrazuj\u00ed bu\u010f p\u0159ed, nebo uprost\u0159ed obsahu streamovan\u00e9ho na Amazonu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-534876-identifier\" id=\"dynamik-in-der-schaltung-der-anzeigen\">Dynamika v zobrazen\u00ed reklam<\/h3><p class=\"theme-wp-block gb-responsive-212182-identifier\">Chcete v\u00edce dynamiky p\u0159i zobrazov\u00e1n\u00ed retargetingov\u00fdch reklam? Amazon DSP nab\u00edz\u00ed tuto mo\u017enost ve form\u011b dynamick\u00fdch a responzivn\u00edch form\u00e1t\u016f reklam \u2013 Dynamick\u00e9 e-commerce reklamy (DEA) a Responzivn\u00ed e-commerce kreativn\u00ed prvky (REC). T\u00edmto zp\u016fsobem Amazon podporuje online maloobchodn\u00edky t\u00edm, \u017ee jim umo\u017e\u0148uje vyu\u017e\u00edvat zku\u0161enosti online giganta bez velk\u00e9ho \u00fasil\u00ed z jejich strany.<\/p><p class=\"theme-wp-block gb-responsive-55413-identifier\">P\u0159i pou\u017e\u00edv\u00e1n\u00ed DEA Amazon vyb\u00edr\u00e1 optim\u00e1ln\u00ed prvky reklamy na z\u00e1klad\u011b dat o produktu p\u0159\u00edslu\u0161n\u00e9ho ASIN a testuje r\u016fzn\u00e9 verze obr\u00e1zk\u016f, text\u016f, rozlo\u017een\u00ed a design\u016f, aby dos\u00e1hl nejlep\u0161\u00edch v\u00fdsledk\u016f s um\u00edst\u011bn\u00edm.<\/p><p class=\"theme-wp-block gb-responsive-408041-identifier\">N\u00e1sleduj\u00edc\u00ed parametry jsou automaticky na\u010d\u00edt\u00e1ny a zobrazov\u00e1ny z p\u0159\u00edslu\u0161n\u00e9ho produktu Amazon:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431923-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7676-identifier\">N\u00e1zev produktu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988921-identifier\">Obr\u00e1zek produktu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518957-identifier\">Prime-logo<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-521781-identifier\">Cena<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-503012-identifier\">Recenze<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-930528-identifier\">a tla\u010d\u00edtko v\u00fdzvy k akci<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-251814-identifier\">Velmi komplexn\u00ed pr\u016fvodce vizu\u00e1ly, um\u00edst\u011bn\u00edm reklam, pokyny a schvalovac\u00edm procesem <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-specs\/ecommerce?ref_=a20m_us_spcs_ecm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">najdete zde na Amazonu<\/a>.<\/p><div class=\"wp-block-image gb-responsive-606578-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg\" alt=\"Kampa\u0148 retargetingu Amazonu s dynamick\u00fdmi e-commerce reklamami (DEA)\" class=\"wp-image-17710\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA-407x339.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-161178-identifier\" id=\"welche-targeting-optionen-stehen-ihnen-bei-amazon-retargeting-zur-verfugung\">Jak\u00e9 mo\u017enosti c\u00edlen\u00ed m\u00e1te k dispozici s retargetingem Amazonu?<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-228702-identifier\" id=\"asin-retargeting-product-views\">ASIN retargeting \u2013 Zobrazen\u00ed produktu<\/h4><p class=\"theme-wp-block gb-responsive-891270-identifier\">Zobrazen\u00ed produktu je klasick\u00e1 varianta pro retargetingov\u00e9 reklamy a je velmi popul\u00e1rn\u00ed, proto\u017ee slibuje nejvy\u0161\u0161\u00ed n\u00e1vratnost investic do reklamy (ROAS). Potenci\u00e1ln\u00ed kupuj\u00edc\u00ed si prohl\u00ed\u017e\u00ed produkt, ale nekupuje ho. Jsou c\u00edleni, dokud si produkt nekoup\u00ed nebo nevypadnou z reklamn\u00ed s\u00edt\u011b.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-148884-identifier\" id=\"asin-retargeting-product-searches\">ASIN retargeting \u2013 Vyhled\u00e1v\u00e1n\u00ed produktu<\/h4><p class=\"theme-wp-block gb-responsive-101289-identifier\">U\u017eivatel zad\u00e1 konkr\u00e9tn\u00ed vyhled\u00e1vac\u00ed term\u00edn, kter\u00fd souvis\u00ed s inzerovan\u00fdm ASIN. C\u00edlen\u00ed m\u016f\u017ee b\u00fdt nastavena pro tento ASIN. Kl\u00ed\u010dov\u00e9 slovo je v\u0161ak ur\u010deno algoritmicky Amazonem. Online maloobchodn\u00edk nem\u00e1 \u017e\u00e1dn\u00fd p\u0159ehled o tomto v\u00fdb\u011brov\u00e9m procesu.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-311963-identifier\" id=\"asin-retargeting-brand-views\">ASIN retargeting \u2013 Zobrazen\u00ed zna\u010dky<\/h4><p class=\"theme-wp-block gb-responsive-671483-identifier\">Pokud si u\u017eivatel prohl\u00ed\u017e\u00ed produkty zna\u010dky v ur\u010dit\u00e9m \u010dasov\u00e9m obdob\u00ed, mohou b\u00fdt c\u00edleni konkr\u00e9tn\u00edmi reklamami.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-363068-identifier\" id=\"asin-retargeting-brand-purchases\">ASIN retargeting \u2013 N\u00e1kupy zna\u010dky<\/h4><p class=\"theme-wp-block gb-responsive-209571-identifier\">Pokud si u\u017eivatel zakoup\u00ed produkt od konkr\u00e9tn\u00ed zna\u010dky a vy mu chcete p\u0159edstavit dal\u0161\u00ed produkty ze stejn\u00e9 zna\u010dky, mohou b\u00fdt tak\u00e9 c\u00edleni. Mo\u017enost, kter\u00e1 je zvl\u00e1\u0161t\u011b vhodn\u00e1 pro <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/takze-dosahnete-spravnych-zakazniku-pomoci-reklam-amazon-display-vcetne-podrobnych-pokynu\/\">cross- a up-selling produkty<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-781386-identifier\" id=\"asin-retargeting-product-purchases\">ASIN retargeting \u2013 N\u00e1kupy produktu<\/h4><p class=\"theme-wp-block gb-responsive-798139-identifier\">U\u017eivatel objedn\u00e1v\u00e1 spot\u0159ebn\u00ed produkt, jako jsou dopl\u0148ky stravy, kter\u00e9 lze objedn\u00e1vat v pravideln\u00fdch intervalech. Proto mohou b\u00fdt konkr\u00e9tn\u011b c\u00edleni prost\u0159ednictv\u00edm retargetingu Amazonu, aby je povzbudili k op\u011btovn\u00e9mu objedn\u00e1n\u00ed tam.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-862483-identifier\" id=\"asin-retargeting-similarities-product-views\">ASIN retargeting \u2013 Zobrazen\u00ed podobn\u00fdch produkt\u016f<\/h4><p class=\"theme-wp-block gb-responsive-699982-identifier\">Pokud si u\u017eivatel prohl\u00ed\u017e\u00ed podobn\u00e9 produkty od jin\u00fdch zna\u010dek, m\u016f\u017ee b\u00fdt pro n\u011b nastaveno c\u00edlen\u00ed. Amazon v\u0161ak rozhoduje, kter\u00e9 ASINy vybere, pomoc\u00ed algoritmu.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-93676-identifier\" id=\"asin-retargeting-competitor-conquesting\">ASIN retargeting \u2013 Dob\u00fdv\u00e1n\u00ed konkurence<\/h4><p class=\"theme-wp-block gb-responsive-869853-identifier\">Dob\u00fdv\u00e1n\u00ed konkurence je podobn\u00e1 mo\u017enost jako retargeting zobrazen\u00ed podobn\u00fdch produkt\u016f. Zde v\u0161ak m\u00e1te p\u0159\u00edle\u017eitost konkr\u00e9tn\u011b vybrat ur\u010dit\u00e9 ASINy. U zobrazen\u00ed podobn\u00fdch produkt\u016f to d\u011bl\u00e1 Amazon za v\u00e1s.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-11279-identifier\" id=\"mit-welchen-kosten-ist-bei-amazon-retargeting-zu-rechnen\">Jak\u00e9 n\u00e1klady lze o\u010dek\u00e1vat s retargetingem Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-48702-identifier\">Obvykle plat\u00edte za reklamu na Amazonu pouze tehdy, kdy\u017e u\u017eivatel klikne na va\u0161i reklamu (CPC \u2013 Cena za kliknut\u00ed). S Amazon DSP plat\u00edte za zobrazen\u00ed reklamy ur\u010dit\u00e9mu po\u010dtu lid\u00ed X. To se naz\u00fdv\u00e1 &#8220;\u00fa\u010dtov\u00e1n\u00ed na z\u00e1klad\u011b zobrazen\u00ed&#8221; \u2013 CPM \u2013 Cena za tis\u00edc zobrazen\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-563121-identifier\">Na rozd\u00edl od reklamy na Amazonu, s Amazon DSP m\u00e1te nejen mo\u017enost vyu\u017e\u00edt metodu samoobsluhy, ale tak\u00e9 metodu spravovan\u00fdch slu\u017eeb. V r\u00e1mci metody samoobsluhy m\u00e1te plnou kontrolu nad svou reklamn\u00ed kampan\u00ed a nejsou \u017e\u00e1dn\u00e9 poplatky za spr\u00e1vu. Pro spravovan\u00e9 slu\u017eby obvykle pot\u0159ebujete minim\u00e1ln\u00ed rozpo\u010det kolem 10 000 EUR. S touto slu\u017ebou Amazon vytv\u00e1\u0159\u00ed reklamy pro online maloobchodn\u00edka a je poskytnut <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/takze-dosahnete-spravnych-zakazniku-pomoci-reklam-amazon-display-vcetne-podrobnych-pokynu\/\">mana\u017eer kampan\u011b<\/a>, kter\u00fd v\u00e1m pom\u016f\u017ee.<\/p><p class=\"theme-wp-block gb-responsive-894981-identifier\">Podrobn\u00e9 informace o tom, jak se zaregistrovat do Amazon DSP, <a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/amazon-dsp?tag=googhydr-20&amp;hvadid=448098134638&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=4567055610199769961&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9044735&amp;hvtargid=kwd-401268851195&amp;ref=pd_sl_4puf98unj7_b_sspa_ggl_d_de_ct_448098134638\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">najdete p\u0159\u00edmo na Amazonu<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-962597-identifier\" id=\"welche-vorteile-hat-amazon-retargeting\">Jak\u00e9 jsou v\u00fdhody retargetingu Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-71449-identifier\">Na co je retargeting dobr\u00fd?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-127780-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-285777-identifier\">Retargeting nen\u00ed vhodn\u00fd pouze pro drah\u00e9 produkty, kter\u00e9 se t\u011b\u017eko vysv\u011btluj\u00ed z\u00e1kazn\u00edk\u016fm a na kter\u00e9 pot\u0159ebuj\u00ed v\u00edce \u010dasu na n\u00e1kup. N\u00e1vrh: S retargetingem lze dos\u00e1hnout v\u00fdrazn\u011b v\u00edce prodeje tak\u00e9 v segmentu st\u0159edn\u00edch cen nebo v nicher \u2013 za p\u0159edpokladu, \u017ee jsou c\u00edle spr\u00e1vn\u011b nastaveny. Produkty z drogerie, jako jsou \u0161ampony nebo pleny, jsou dobr\u00fdm p\u0159\u00edkladem, proto\u017ee je lze efektivn\u011b inzerovat v pr\u016fb\u011bhu \u010dasu a obvykle se znovu nakupuj\u00ed.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18719-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-259390-identifier\">Ale plat\u00ed to tak\u00e9 pro drah\u00e9 produkty: Ti, kte\u0159\u00ed sleduj\u00ed z\u00e1kazn\u00edky p\u0159ipraven\u00e9 k n\u00e1kupu s reklamami tak dlouho, jak to bude pot\u0159eba, a \u010dekaj\u00ed, a\u017e &#8220;osl\u00e1bnou&#8221;, budou m\u00edt v\u011bt\u0161\u00ed \u00fasp\u011bch p\u0159i skute\u010dn\u00e9m prodeji inzerovan\u00e9ho produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-52605-identifier\">Retargeting Amazonu \u0161et\u0159\u00ed spoustu pen\u011bz d\u00edky pln\u011b automatizovan\u00e9mu vylou\u010den\u00ed c\u00edlov\u00fdch skupin, kter\u00e9 ji\u017e zakoupily v\u00e1\u0161 produkt.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-887115-identifier\">Z\u00e1rove\u0148 m\u00e1te mo\u017enost, aby Amazon vylou\u010dil u\u017eivatele z reklamn\u00ed kampan\u011b, kte\u0159\u00ed vid\u011bli reklamu a nekoupili pouze TEN jeden produkt, ale tak\u00e9 srovnateln\u00fd produkt z p\u0159\u00edslu\u0161n\u00e9 kategorie. To op\u011bt \u0161et\u0159\u00ed n\u00e1klady, p\u0159i\u010dem\u017e st\u00e1le dosahuje po\u017eadovan\u00e9ho prodeje.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-689918-identifier\">Retargeting je nejlep\u0161\u00ed n\u00e1stroj pro p\u0159esm\u011brov\u00e1n\u00ed extern\u00edho provozu zp\u011bt na va\u0161i str\u00e1nku produktu na Amazonu. Spu\u0161t\u011bn\u00edm retargetingov\u00fdch reklam se udr\u017euje vysok\u00e1 ROAS a n\u00e1r\u016fst p\u0159\u00edjm\u016f.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-929971-identifier\">Amazon je kompetentn\u00ed partner na va\u0161\u00ed stran\u011b a m\u00e1 velk\u00fd z\u00e1jem o prodeje. Co se t\u00fd\u010de anal\u00fdzy z\u00e1kaznick\u00fdch dat, neexistuje jin\u00e1 reklamn\u00ed platforma, kter\u00e1 by nab\u00edzela lep\u0161\u00ed a p\u0159esn\u011bj\u0161\u00ed c\u00edlen\u00ed.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-683222-identifier\" id=\"fazit\">Z\u00e1v\u011br<\/h2><p class=\"theme-wp-block gb-responsive-348050-identifier\">Amazon je T\u00cdM vyhled\u00e1va\u010dem produkt\u016f, co\u017e je v\u00fdznamn\u00e1 v\u00fdhoda pro z\u00e1kazn\u00edky na trhu. Pro prodejce to v\u0161ak znamen\u00e1 velkou v\u00fdzvu vyniknout v siln\u00e9 konkurenci. Pokud chcete l\u00e9pe oslovit svou potenci\u00e1ln\u00ed c\u00edlovou skupinu, je nezbytn\u00e9 spou\u0161t\u011bt PPC a retargetingov\u00e9 reklamy. T\u00edmto zp\u016fsobem mohou b\u00fdt z\u00e1kazn\u00edci c\u00edleni a n\u00e1sledn\u011b oslovov\u00e1ni jednotliv\u00fdmi reklamami na z\u00e1klad\u011b jejich n\u00e1kupn\u00edch z\u00e1jm\u016f.<\/p><p class=\"theme-wp-block gb-responsive-459123-identifier\">Retargeting Amazonu je pouze jednou \u010d\u00e1st\u00ed v\u011bt\u0161\u00edho obrazu. Jeho spu\u0161t\u011bn\u00ed d\u00e1v\u00e1 smysl pouze tehdy, kdy\u017e si potenci\u00e1ln\u00ed kupuj\u00edc\u00ed ji\u017e prohl\u00e9dl polo\u017eku na Amazonu. To znamen\u00e1, \u017ee mus\u00edte generovat dostatek provozu na str\u00e1nk\u00e1ch s podrobnostmi o produktu, aby Amazon mohl efektivn\u011b zobrazovat reklamy.<\/p><p class=\"theme-wp-block gb-responsive-2992-identifier\">To znamen\u00e1, \u017ee byste m\u011bli vn\u00edmat retargeting jako pouze jeden pil\u00ed\u0159 va\u0161eho celkov\u00e9ho marketingov\u00e9ho konceptu na Amazonu. Bez PPC kampan\u00ed je velmi pravd\u011bpodobn\u00e9, \u017ee koncept sel\u017ee, a vy ztrat\u00edte spoustu pen\u011bz kv\u016fli \u0161patn\u011b nastaven\u00fdm c\u00edl\u016fm.<\/p><p class=\"theme-wp-block gb-responsive-767103-identifier\">Pokud chcete rozumn\u011b investovat sv\u016fj reklamn\u00ed rozpo\u010det, mus\u00edte se zapojit do programatick\u00e9 reklamy nebo p\u0159iv\u00e9st odborn\u00edky. Jedna v\u011bc je jasn\u00e1 \u2013 bez marketingu bude velmi obt\u00ed\u017en\u00e9 oslovit z\u00e1kazn\u00edky se sv\u00fdmi vlastn\u00edmi produkty.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-679166-identifier\" id=\"faq\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1640245984398\"><strong class=\"schema-faq-question\">Co je Amazon PPC?<\/strong> <p class=\"schema-faq-answer\">PPC znamen\u00e1 platba za proklik a odkazuje na reklamn\u00ed kampan\u011b, kde plat\u00edte za ka\u017ed\u00fd proklik.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246404783\"><strong class=\"schema-faq-question\">Co je Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">DSP znamen\u00e1 platforma na stran\u011b popt\u00e1vky. DSP je technologie, kter\u00e1 umo\u017e\u0148uje inzerent\u016fm c\u00edlit reklamy na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch mimo Amazon, zapojit se do retargetingu a oslovit sv\u00e9 vlastn\u00ed publikum, jako jsou publika inzerent\u016f nebo podobn\u00e1 publika.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246104930\"><strong class=\"schema-faq-question\">Co je Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">Retargeting je proces, p\u0159i kter\u00e9m jsou potenci\u00e1ln\u00ed kupci znovu osloveni po n\u00e1v\u0161t\u011bv\u011b va\u0161\u00ed produktov\u00e9 str\u00e1nky, aby dokon\u010dili n\u00e1kup.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246136866\"><strong class=\"schema-faq-question\">Jak funguje Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">D\u00edky Amazon Retargeting jsou va\u0161i potenci\u00e1ln\u00ed z\u00e1kazn\u00edci p\u0159ipom\u00edn\u00e1ni o n\u00e1kupu jak na Amazonu, tak mimo n\u011bj.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-737141-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 TarikVision \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ Screenshot @ Amazon \/ Screenshot @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>V\u011bd\u011bli jste, \u017ee s Amazon Retargeting m\u016f\u017eete v\u00fdrazn\u011b snadn\u011bji motivovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky k n\u00e1kupu, ne\u017e kdy\u017e je jednodu\u0161e nech\u00e1te odej\u00edt? Pr\u016fm\u011brn\u011b trv\u00e1 \u0161est a\u017e sedm dn\u00ed, ne\u017e kupuj\u00edc\u00ed uskute\u010dn\u00ed n\u00e1kup po jejich prvn\u00edm vyhled\u00e1v\u00e1n\u00ed produktu. S retargetingem m\u016f\u017eete propagovat sv\u00e9 produkty b\u011bhem tohoto kritick\u00e9ho \u010dasov\u00e9ho okna na Amazonu i mimo n\u011bj a t\u00edm z\u00e1kazn\u00edka p\u0159iv\u00e9st<\/p>\n","protected":false},"author":8,"featured_media":17741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[903],"tags":[],"class_list":["post-108630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retargetingov\u00e9 reklamy na Amazonu na prvn\u00ed pohled<\/title>\n<meta name=\"description\" content=\"Retargetingov\u00e9 reklamy s Amazonem: Jak \u00fasp\u011b\u0161n\u011b oslovit sv\u00e9 z\u00e1kazn\u00edky a jak\u00e9 mo\u017enosti c\u00edlen\u00ed m\u00e1te k dispozici? 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