{"id":108633,"date":"2022-03-15T13:07:26","date_gmt":"2022-03-15T13:07:26","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/nejuspesnejsi-strategie-repricing-na-amazonu-pro-maloobchodni-zbozi-a-znacky\/"},"modified":"2022-03-15T13:07:26","modified_gmt":"2022-03-15T13:07:26","slug":"nejuspesnejsi-strategie-repricing-na-amazonu-pro-maloobchodni-zbozi-a-znacky","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/nejuspesnejsi-strategie-repricing-na-amazonu-pro-maloobchodni-zbozi-a-znacky\/","title":{"rendered":"Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed strategie repricing na Amazonu pro maloobchodn\u00ed zbo\u017e\u00ed a zna\u010dky"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-651137-identifier\"><em>(Posledn\u00ed aktualizace 31.10.2022) <\/em>Automatizovan\u00e9 \u00fapravy cen produkt\u016f se staly b\u011b\u017en\u00fdmi mezi prodejci na Amazonu. Zejm\u00e9na \u017e\u00e1dan\u00e9 maloobchodn\u00ed zbo\u017e\u00ed se t\u00e9m\u011b\u0159 ned\u00e1 \u00fasp\u011b\u0161n\u011b prod\u00e1vat na r\u016fzn\u00fdch tr\u017ei\u0161t\u00edch bez n\u00e1stroje pro repricing. Ale v\u00fdkon produkt\u016f s priv\u00e1tn\u00edmi zna\u010dkami je tak\u00e9 st\u00e1le v\u00edce podporov\u00e1n repricerem. To vyvol\u00e1v\u00e1 ot\u00e1zku, zda mohou prodejci pou\u017e\u00edvat sv\u016fj n\u00e1stroj pro repricing pro priv\u00e1tn\u00ed zna\u010dky stejn\u00fdm zp\u016fsobem, jak\u00fdm ho pou\u017e\u00edvaj\u00ed pro sv\u00e9 maloobchodn\u00ed zbo\u017e\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-358317-identifier\">Ne, samoz\u0159ejm\u011b \u017ee ne.<\/p><p class=\"theme-wp-block gb-responsive-164506-identifier\">To je hlavn\u011b zp\u016fsobeno t\u00edm, jak Amazon t\u0159\u00edd\u00ed produkty na sv\u00fdch tr\u017ei\u0161t\u00edch. M\u00edsto toho, aby vytvo\u0159il samostatnou str\u00e1nku s podrobnostmi o produktu pro ka\u017edou nab\u00eddku, Amazon konsoliduje nab\u00eddky od r\u016fzn\u00fdch prodejc\u016f stejn\u00e9ho produktu na jedn\u00e9 str\u00e1nce s podrobnostmi o produktu. Kdy\u017e z\u00e1kazn\u00edk provede n\u00e1kup, pouze prodejce, kter\u00fd m\u00e1 aktu\u00e1ln\u011b nejlep\u0161\u00ed nab\u00eddku a vyhr\u00e1l Buy Box, obdr\u017e\u00ed prodej.<\/p><p class=\"theme-wp-block gb-responsive-933333-identifier\">Kdo vyhraje Buy Box, je v\u0161ak v pozad\u00ed opakovan\u011b p\u0159epo\u010d\u00edt\u00e1v\u00e1n algoritmem. Kl\u00ed\u010dov\u00fdmi faktory jsou nap\u0159\u00edklad doba dod\u00e1n\u00ed a cena. Proto\u017ee na tu druhou lze pom\u011brn\u011b dob\u0159e p\u016fsobit, stala se \u00faprava cen zavedenou prax\u00ed, kterou prodejci pou\u017e\u00edvaj\u00ed, aby se pokusili vyhr\u00e1t Buy Box a t\u00edm z\u00edskat co nejv\u00edce prodej\u016f.<\/p><p class=\"theme-wp-block gb-responsive-89600-identifier\"><strong>Mal\u00fd, ale d\u016fle\u017eit\u00fd rozd\u00edl<\/strong><\/p><p class=\"theme-wp-block gb-responsive-564576-identifier\">To v\u0161e plat\u00ed zejm\u00e9na pro maloobchodn\u00ed zbo\u017e\u00ed, kter\u00e9 je charakterizov\u00e1no t\u00edm, \u017ee v\u00edce prodejc\u016f nab\u00edz\u00ed stejn\u00fd produkt. Obvykle se jedn\u00e1 o produkty od v\u011bt\u0161\u00edch zna\u010dek, jako jsou elektrick\u00e9 zubn\u00ed kart\u00e1\u010dky od Oral-B. Situace je v\u0161ak pon\u011bkud jin\u00e1 u priv\u00e1tn\u00edch zna\u010dek. Tyto obvykle nab\u00edz\u00ed pouze jeden prodejce, kter\u00fd je obvykle tak\u00e9 vlastn\u00edkem zna\u010dky. Pokud tento prodejce neprod\u00e1v\u00e1 \u017e\u00e1dn\u00e9 z produkt\u016f jin\u00fdm prodejc\u016fm, je jedinou nab\u00eddkou na str\u00e1nce produktu a proto m\u00e1 v mnoha p\u0159\u00edpadech automaticky Buy Box.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-97118-identifier\">No, \u017e\u00e1dn\u00e1 konkurence = \u017e\u00e1dn\u00fd prosp\u011bch pro repricer. Spr\u00e1vn\u011b? Ne \u00fapln\u011b. Zat\u00edmco konkurence se ji\u017e nekon\u00e1 na jedn\u00e9 str\u00e1nce, prob\u00edh\u00e1 mezi r\u016fzn\u00fdmi str\u00e1nkami podobn\u00fdch produkt\u016f, jako jsou ko\u017een\u00e9 vod\u00edtka pro psy, jedno od zna\u010dky <em>H\u00e4ltGut<\/em> a druh\u00e9 od zna\u010dky <em>L\u00e4uftGut<\/em>. Ob\u011b dost\u00e1vaj\u00ed samostatn\u00e9 str\u00e1nky, ale sout\u011b\u017e\u00ed o ochotu z\u00e1kazn\u00edk\u016f Amazonu nakupovat a tak\u00e9 o dobr\u00e9 hodnocen\u00ed v r\u00e1mci v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed na Amazonu. Krom\u011b optimalizace pro vyhled\u00e1va\u010de je cena op\u011bt d\u016fle\u017eit\u00fdm faktorem, zda se str\u00e1nka produktu objev\u00ed vysoko ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, nebo ti\u0161e klesne do hlubin Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-340832-identifier\">Jak m\u016f\u017ee repricer tedy smyslupln\u011b pomoci s \u00fapravou cen jak pro maloobchodn\u00ed zbo\u017e\u00ed, tak pro priv\u00e1tn\u00ed zna\u010dky?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-178443-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-278039-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Statick\u00e9 repricery: P\u0159i statick\u00e9m repricingu se optimalizace prov\u00e1d\u00ed podle definovan\u00fdch pravidel, jako nap\u0159\u00edklad &#8220;V\u017edy nastavte cenu produktu o p\u011bt cent\u016f ni\u017e\u0161\u00ed\/vy\u0161\u0161\u00ed ne\u017e nejni\u017e\u0161\u00ed cena konkurenta nebo stejnou.&#8221;<\/li><li class=\"theme-wp-block gb-responsive-772950-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dynamick\u00e9 repricery bez strategi\u00ed: Dynamick\u00e9 repricery d\u011blaj\u00ed mnoho v\u011bc\u00ed l\u00e9pe. Nejen\u017ee implementuj\u00ed pravidla, ale tak\u00e9 analyzuj\u00ed tr\u017en\u00ed situaci a inteligentn\u011b na ni reaguj\u00ed, nap\u0159\u00edklad t\u00edm, \u017ee nejen sni\u017euj\u00ed cenu produktu, aby vyhr\u00e1li Buy Box, ale tak\u00e9 ji pot\u00e9 znovu zvy\u0161uj\u00ed. Aplikace pro priv\u00e1tn\u00ed zna\u010dky je v\u0161ak obt\u00ed\u017en\u00e1, proto\u017ee takov\u00e9 n\u00e1stroje \u010dasto optimalizuj\u00ed pouze pro Buy Box.<\/li><li class=\"theme-wp-block gb-responsive-432602-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dynamick\u00e9 repricery s r\u016fzn\u00fdmi strategiemi: Dobr\u00e9 n\u00e1stroje naopak nab\u00edzej\u00ed mo\u017enost p\u0159izp\u016fsobit fungov\u00e1n\u00ed repriceru vlastn\u00edmu podnik\u00e1n\u00ed, nap\u0159\u00edklad prost\u0159ednictv\u00edm optimaliza\u010dn\u00edch strategi\u00ed. Repricer SELLERLOGIC se m\u016f\u017ee nap\u0159\u00edklad zam\u011b\u0159it nejen na Buy Box, ale tak\u00e9 pracovat nap\u0159\u00ed\u010d produkty (nebo ASINy), na z\u00e1klad\u011b prodeje a \u010dasov\u00fdch obdob\u00ed. Zejm\u00e9na posledn\u00ed t\u0159i body jsou pro prodejce priv\u00e1tn\u00edch zna\u010dek extr\u00e9mn\u011b u\u017eite\u010dn\u00e9.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-398898-identifier\"><strong>Strategie v porovn\u00e1n\u00ed: Optimalizace pro Buy Box, mezi-produktov\u00e9, prodejn\u00ed a \u010dasov\u00e9 strategie<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-168969-identifier\">V n\u00e1sleduj\u00edc\u00edm textu bychom v\u00e1m r\u00e1di p\u0159edstavili t\u0159i strategie, kter\u00e9 <a href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a> nab\u00edz\u00ed a kter\u00e9 jsou k dispozici ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi bez dal\u0161\u00edch n\u00e1klad\u016f. Lze je aplikovat jak na jednotliv\u00e9 produkty, tak na skupiny produkt\u016f.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-170302-identifier\">#1: Buy Box Optimalizace<\/h3><p class=\"theme-wp-block gb-responsive-543447-identifier\">Faktem je, \u017ee 90 procent v\u0161ech prodej\u016f prob\u00edh\u00e1 prost\u0159ednictv\u00edm pole n\u00e1kupn\u00edho ko\u0161\u00edku. Proto kdo vlastn\u00ed Buy Box, zachycuje v\u011bt\u0161inu prodej\u016f, a tedy strategie Buy Box je j\u00e1drem pro v\u0161echny prodejce maloobchodn\u00edho zbo\u017e\u00ed. Nicm\u00e9n\u011b, co je zvl\u00e1\u0161tn\u00ed na repriceru SELLERLOGIC, je to, \u017ee se nezakl\u00e1d\u00e1 pouze na nejni\u017e\u0161\u00ed cen\u011b, aby vyhr\u00e1l Buy Box. Jakmile je tohoto c\u00edle dosa\u017eeno, n\u00e1stroj se nezastav\u00ed v optimalizaci, ale m\u00edsto toho pracuje na zv\u00fd\u0161en\u00ed ceny, aby udr\u017eel Buy Box za co nejvy\u0161\u0161\u00ed cenu. T\u00edmto zp\u016fsobem prodejci nejen prod\u00e1vaj\u00ed v\u00edce, ale tak\u00e9 za vy\u0161\u0161\u00ed ceny a vy\u0161\u0161\u00ed mar\u017ee.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-814988-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-554292-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Mimochodem: Prost\u0159ednictv\u00edm p\u0159\u00edstupu repriceru SELLERLOGIC m\u016f\u017ee dokonce <strong>intern\u00ed cenov\u00fd rozsah Amazonu<\/strong>, p\u0159id\u011blen\u00fd ka\u017ed\u00e9mu produktu na z\u00e1klad\u011b stanoven\u00fdch nab\u00eddkov\u00fdch cen, vzr\u016fst. Tento cenov\u00fd rozsah reguluje, nap\u0159\u00edklad, jak vysok\u00e1 nebo n\u00edzk\u00e1 m\u016f\u017ee b\u00fdt nab\u00eddka, aby se kvalifikovala pro Buy Box. To znamen\u00e1, \u017ee pou\u017eit\u00ed repriceru m\u016f\u017ee pomoci z\u00e1sadn\u011b zv\u00fd\u0161it cenu produktu.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-583207-identifier\">#2: Strategie k\u0159\u00ed\u017eov\u00e9ho prodeje<\/h3><p class=\"theme-wp-block gb-responsive-423324-identifier\">N\u00e1kupn\u00ed rozhodnut\u00ed z\u00e1kazn\u00edk\u016f Amazonu jsou siln\u011b ovlivn\u011bna cenou produktu. Kdy\u017e jsou podobn\u00e9 produkty nab\u00edzeny jin\u00fdmi prodejci \u2013 a to je obvykle p\u0159\u00edpad \u2013 d\u00e1v\u00e1 smysl, aby v\u00fdrobci a prodejci priv\u00e1tn\u00edch zna\u010dek provedli srovn\u00e1n\u00ed cen a provedli odpov\u00eddaj\u00edc\u00ed \u00fapravy cen. To zaji\u0161\u0165uje, \u017ee cena produktu z\u016fst\u00e1v\u00e1 atraktivn\u00ed, co\u017e vede k vy\u0161\u0161\u00edm prodej\u016fm a lep\u0161\u00edmu hodnocen\u00ed ve vyhled\u00e1v\u00e1n\u00ed Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-99915-identifier\">S strategi\u00ed k\u0159\u00ed\u017eov\u00e9ho prodeje od SELLERLOGIC lze vybran\u00fd produkt porovnat a\u017e s 20 podobn\u00fdmi konkuren\u010dn\u00edmi produkty a odpov\u00eddaj\u00edc\u00edm zp\u016fsobem upravit cenu. Prodejci specifikuj\u00ed, kter\u00e9 produkty maj\u00ed b\u00fdt porovn\u00e1ny na z\u00e1klad\u011b ASIN a nastavuj\u00ed cenov\u00e9 rozd\u00edly v\u016f\u010di referen\u010dn\u00edm produkt\u016fm. Repricer pot\u00e9 pravideln\u011b kontroluje konkuren\u010dn\u00ed ceny a prov\u00e1d\u00ed \u00fapravy cen, pokud je to nutn\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-19656-identifier\">Aplikace strategie k\u0159\u00ed\u017eov\u00e9ho prodeje nejen zaji\u0161\u0165uje atraktivn\u00ed cenovou strukturu, ale tak\u00e9 zabra\u0148uje p\u0159\u00edli\u0161 n\u00edzk\u00fdm cen\u00e1m a s nimi spojen\u00fdm ztr\u00e1t\u00e1m mar\u017ee.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-345069-identifier\">#3: Strategie prodeje a \u010dasov\u00e9 strategie<\/h3><p class=\"theme-wp-block gb-responsive-934796-identifier\">Prost\u0159ednictv\u00edm optimalizace push mohou prodejci upravit svou cenu na z\u00e1klad\u011b po\u010dtu prodan\u00fdch kus\u016f. Zejm\u00e9na prodejci priv\u00e1tn\u00edch zna\u010dek mus\u00ed b\u00fdt schopni spravovat sv\u00e9 prodejn\u00ed ceny po del\u0161\u00ed obdob\u00ed, aby ovlivnili popt\u00e1vku po produktu.<\/p><p class=\"theme-wp-block gb-responsive-406724-identifier\">Nap\u0159\u00edklad: Pokud se prodejn\u00ed \u010d\u00edsla zvy\u0161uj\u00ed, cena m\u016f\u017ee b\u00fdt postupn\u011b zvy\u0161ov\u00e1na na z\u00e1klad\u011b tohoto zv\u00fd\u0161en\u00ed, nap\u0159\u00edklad o p\u011bt procent za ka\u017ed\u00fdch 30 prodan\u00fdch kus\u016f. R\u016fzn\u00e9 pravidla lze tak\u00e9 kombinovat, nap\u0159\u00edklad zv\u00fd\u0161en\u00ed ceny m\u016f\u017ee b\u00fdt proporcion\u00e1ln\u011b vy\u0161\u0161\u00ed, \u010d\u00edm v\u00edce kus\u016f produktu ji\u017e bylo prod\u00e1no. Naopak, m\u016f\u017ee b\u00fdt tak\u00e9 stanoven opa\u010dn\u00fd p\u0159\u00edpad: po X prodan\u00fdch kusech se cena sn\u00ed\u017e\u00ed o Y procentn\u00edch bod\u016f.<\/p><p class=\"theme-wp-block gb-responsive-744818-identifier\">Denn\u00ed optimalizace Push je tak\u00e9 zalo\u017eena na prodejn\u00edch \u010d\u00edslech; nicm\u00e9n\u011b, cena produktu je ka\u017ed\u00fd den o p\u016flnoci nebo v po\u017eadovan\u00e9m \u010dase resetov\u00e1na na p\u0159edem stanovenou v\u00fdchoz\u00ed cenu. T\u00edmto zp\u016fsobem mohou prodejci nap\u0159\u00edklad nab\u00eddnout po\u017eadovan\u00e9 minim\u00e1ln\u00ed mno\u017estv\u00ed za sn\u00ed\u017eenou cenu na za\u010d\u00e1tku dne a pot\u00e9 cenu zv\u00fd\u0161it.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-803645-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-835668-identifier\">#4: Manual Strategie<\/h3><p class=\"theme-wp-block gb-responsive-946519-identifier\">Ka\u017ed\u00fd podnik na Amazonu je jin\u00fd a dobr\u00fd n\u00e1stroj pro repricing by m\u011bl b\u00fdt dostate\u010dn\u011b flexibiln\u00ed, aby vyhovoval t\u00e9to individualit\u011b. Prodejci priv\u00e1tn\u00edch zna\u010dek a maloobchodn\u00edci s zna\u010dkov\u00fdm zbo\u017e\u00edm maj\u00ed z takov\u00e9 optimalizace stejn\u00fd prosp\u011bch. S SELLERLOGIC Repricer mohou u\u017eivatel\u00e9 nap\u0159\u00edklad c\u00edlit na nejlevn\u011bj\u0161\u00ed konkurenty, ty, kte\u0159\u00ed jsou definov\u00e1ni v &#8220;b\u00edl\u00e9m seznamu,&#8221; nebo na v\u0161echny ostatn\u00ed konkurenty, kte\u0159\u00ed nejsou vylou\u010deni &#8220;\u010dern\u00fdm seznamem.&#8221;<\/p><p class=\"theme-wp-block gb-responsive-783546-identifier\">Mnoho r\u016fzn\u00fdch faktor\u016f m\u016f\u017ee b\u00fdt zahrnuto:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-515404-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-147824-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">po\u017eadovan\u00fd cenov\u00fd rozd\u00edl<\/li><li class=\"theme-wp-block gb-responsive-891651-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">b\u00edl\u00fd seznam konkurent\u016f<\/li><li class=\"theme-wp-block gb-responsive-149621-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u010dern\u00fd seznam konkurent\u016f<\/li><li class=\"theme-wp-block gb-responsive-371871-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">po\u010det recenz\u00ed konkurent\u016f<\/li><li class=\"theme-wp-block gb-responsive-720150-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">minim\u00e1ln\u00ed hodnocen\u00ed prodejc\u016f v %<\/li><li class=\"theme-wp-block gb-responsive-786680-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">dodac\u00ed doba<\/li><li class=\"theme-wp-block gb-responsive-472693-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">aplikace pro nab\u00eddky s FBA, FBM nebo v\u0161emi metodami pln\u011bn\u00ed<\/li><li class=\"theme-wp-block gb-responsive-85761-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">aplikace pro nab\u00eddky z dom\u00e1c\u00edch, zahrani\u010dn\u00edch nebo obou trh\u016f<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-725895-identifier\">Z\u00e1v\u011br: Repricing pro zna\u010dkov\u00e9 zbo\u017e\u00ed a pro priv\u00e1tn\u00ed zna\u010dky<\/h2><p class=\"theme-wp-block gb-responsive-950022-identifier\">Repricing nen\u00ed ot\u00e1zkou typu produktu, ale funguje jak pro zna\u010dkov\u00e9 zbo\u017e\u00ed, tak pro priv\u00e1tn\u00ed zna\u010dky (v\u00fdrobce). Nicm\u00e9n\u011b existuj\u00ed n\u011bkter\u00e9 rozd\u00edly, kter\u00e9 je t\u0159eba zv\u00e1\u017eit, proto\u017ee optimalizace pro Buy Box p\u0159i prodeji vlastn\u00edho produktu priv\u00e1tn\u00ed zna\u010dky m\u00e1 mal\u00fd smysl.<\/p><p class=\"theme-wp-block gb-responsive-682870-identifier\">Prodejci zna\u010dkov\u00e9ho zbo\u017e\u00ed jsou naopak dob\u0159e poradenstv\u00ed s optimalizac\u00ed Buy Box, a\u0165 u\u017e pln\u011b automatizovanou nebo individu\u00e1ln\u011b nastavenou. Cross-product, \u010dasov\u00e9 a mno\u017estevn\u00ed strategie jsou vhodn\u011bj\u0161\u00ed pro produkty, kter\u00e9 nab\u00edz\u00ed pouze jeden prodejce.<\/p><p class=\"theme-wp-block gb-responsive-424326-identifier\">V ka\u017ed\u00e9m p\u0159\u00edpad\u011b by prodejci na trhu m\u011bli zajistit, \u017ee pou\u017e\u00edvaj\u00ed dynamick\u00fd repricer, kter\u00fd tak\u00e9 zvy\u0161uje ceny m\u00edsto toho, aby je pouze sni\u017eoval, aby nedoch\u00e1zelo pouze k poklesu cen.<\/p><p class=\"theme-wp-block gb-responsive-579874-identifier has-small-font-size\">Image credit: \u00a9 VectorMine \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>(Posledn\u00ed aktualizace 31.10.2022) Automatizovan\u00e9 \u00fapravy cen produkt\u016f se staly b\u011b\u017en\u00fdmi mezi prodejci na Amazonu. Zejm\u00e9na \u017e\u00e1dan\u00e9 maloobchodn\u00ed zbo\u017e\u00ed se t\u00e9m\u011b\u0159 ned\u00e1 \u00fasp\u011b\u0161n\u011b prod\u00e1vat na r\u016fzn\u00fdch tr\u017ei\u0161t\u00edch bez n\u00e1stroje pro repricing. Ale v\u00fdkon produkt\u016f s priv\u00e1tn\u00edmi zna\u010dkami je tak\u00e9 st\u00e1le v\u00edce podporov\u00e1n repricerem. To vyvol\u00e1v\u00e1 ot\u00e1zku, zda mohou prodejci pou\u017e\u00edvat sv\u016fj n\u00e1stroj pro repricing pro priv\u00e1tn\u00ed<\/p>\n","protected":false},"author":3,"featured_media":19402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[930,927],"tags":[],"class_list":["post-108633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nastroje-pro-prodejce-na-amazonu","category-tipy-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TOP strategie repricing na Amazonu na prvn\u00ed pohled<\/title>\n<meta name=\"description\" content=\"Repricing na Amazonu: Nejlep\u0161\u00ed strategie pro zna\u010dkov\u00e9 zbo\u017e\u00ed a zna\u010dky\/priv\u00e1tn\u00ed zna\u010dky. 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