{"id":108636,"date":"2020-04-16T03:17:00","date_gmt":"2020-04-16T03:17:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/je-to-vsechno-jen-ukradeno-eo-eo-politiky-amazonu-na-ochranu-dusevniho-vlastnictvi\/"},"modified":"2020-04-16T03:17:00","modified_gmt":"2020-04-16T03:17:00","slug":"je-to-vsechno-jen-ukradeno-eo-eo-politiky-amazonu-na-ochranu-dusevniho-vlastnictvi","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/je-to-vsechno-jen-ukradeno-eo-eo-politiky-amazonu-na-ochranu-dusevniho-vlastnictvi\/","title":{"rendered":"&#8220;Je to v\u0161echno jen ukradeno, eo, eo&#8221;? Politiky Amazonu na ochranu du\u0161evn\u00edho vlastnictv\u00ed"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-704574-identifier\">Jak zp\u00edvali <em>Die Prinzen<\/em>? &#8220;Je to v\u0161echno jen ukradeno a vzato, jen vytahov\u00e1no a okradeno. \/ Omlouv\u00e1m se, vzal jsem si svobodu.&#8221; Co m\u016f\u017ee jen st\u011b\u017e\u00ed proj\u00edt jako intertextu\u00e1ln\u00ed odkaz v um\u011bn\u00ed a kultu\u0159e, m\u016f\u017ee m\u00edt dalekos\u00e1hl\u00e9 d\u016fsledky pro podnikatele a prodejce: pad\u011blky, falzifik\u00e1ty, neopr\u00e1vn\u011bn\u00e9 pou\u017e\u00edv\u00e1n\u00ed zna\u010dek a podobn\u00e9 v\u011bci nejsou \u017e\u00e1dn\u00fdm drobn\u00fdm p\u0159estupkem. Ve vlastn\u00edm internetov\u00e9m obchod\u011b kon\u010d\u00ed v\u00fdzvy k zastaven\u00ed v po\u0161tovn\u00ed schr\u00e1nce. Ale Amazon m\u00e1 tak\u00e9 politiky, kter\u00e9 zabra\u0148uj\u00ed zneu\u017e\u00edv\u00e1n\u00ed du\u0161evn\u00edho vlastnictv\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-484515-identifier\">V nejhor\u0161\u00edm p\u0159\u00edpad\u011b \u010del\u00ed prodejci \u00fapln\u00e9mu pozastaven\u00ed nebo deaktivaci sv\u00e9ho prodejn\u00edho \u00fa\u010dtu nebo odebr\u00e1n\u00ed sv\u00fdch prodejn\u00edch pr\u00e1v, spolu se v\u0161emi ekonomick\u00fdmi d\u016fsledky, kter\u00e9 to m\u016f\u017ee m\u00edt. Celkov\u00fd v\u00fdkon prodejce se pak st\u00e1v\u00e1 irelevantn\u00edm, bez ohledu na to, jak dobr\u00fd m\u016f\u017ee b\u00fdt a jak n\u00edzk\u00e1 m\u016f\u017ee b\u00fdt m\u00edra zru\u0161en\u00ed nebo po\u010det pozdn\u00edch dod\u00e1vek. Proto by si prodejci m\u011bli pe\u010dliv\u011b zajistit, \u017ee neporu\u0161uj\u00ed pr\u00e1va du\u0161evn\u00edho vlastnictv\u00ed. N\u011bmecko a Evropsk\u00e1 unie maj\u00ed zejm\u00e9na relativn\u011b p\u0159\u00edsn\u00e1 ochrann\u00e1 pr\u00e1va \u2013 kter\u00fdm by se m\u011bl ka\u017ed\u00fd prodejce \u0159\u00eddit, aby se vyhnul dalekos\u00e1hl\u00fdm pr\u00e1vn\u00edm d\u016fsledk\u016fm.<\/p><p class=\"theme-wp-block gb-responsive-684084-identifier\">Tento \u010dl\u00e1nek se v\u0161ak nezab\u00fdv\u00e1 n\u00e1rodn\u00edmi nebo mezin\u00e1rodn\u00edmi pr\u00e1vn\u00edmi r\u00e1mci, ale v\u00fdslovn\u011b <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/je-to-vsechno-jen-ukradeno-eo-eo-politiky-amazonu-na-ochranu-dusevniho-vlastnictvi\/\">politikami Amazonu<\/a> t\u00fdkaj\u00edc\u00edmi se du\u0161evn\u00edho vlastnictv\u00ed, pr\u00e1v na ochrann\u00e9 zn\u00e1mky a pir\u00e1tstv\u00ed produkt\u016f.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-225107-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block\">Pr\u00e1vn\u00ed konzultaci m\u016f\u017ee prov\u00e1d\u011bt pouze <strong>kvalifikovan\u00fd pr\u00e1vn\u00edk<\/strong>! V p\u0159\u00edpad\u011b pochybnost\u00ed se ur\u010dit\u011b obra\u0165te na n\u011bj.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-248329-identifier\" id=\"tab-con-6\">Pro\u010d je pro Amazon d\u016fle\u017eit\u00e9 chr\u00e1nit du\u0161evn\u00ed vlastnictv\u00ed?<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-340576-identifier\"><img decoding=\"async\" width=\"844\" height=\"357\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht.jpeg\" alt=\"Co dal\u0161\u00edho se Amazon zab\u00fdv\u00e1 v politik\u00e1ch du\u0161evn\u00edho vlastnictv\u00ed krom\u011b autorsk\u00e9ho pr\u00e1va?\" class=\"wp-image-1697\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht-407x172.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht-768x325.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-98604-identifier\">Amazon samotn\u00fd funguje ve dvou rol\u00edch: nejprve jako prodejce (sv\u00fdch vlastn\u00edch) zbo\u017e\u00ed a druh\u00fd jako platforma, kter\u00e1 umo\u017e\u0148uje t\u0159et\u00edm stran\u00e1m obchodovat s produkty. Jako prodejce mus\u00ed Amazon samoz\u0159ejm\u011b tak\u00e9 dodr\u017eovat p\u0159\u00edslu\u0161n\u00fd n\u00e1rodn\u00ed autorsk\u00fd z\u00e1kon. Ale nem\u011blo by b\u00fdt online obrovi jako platform\u011b lhostejn\u00e9, zda prodejce poru\u0161uje autorsk\u00e1 pr\u00e1va?<\/p><p class=\"theme-wp-block gb-responsive-386285-identifier\">Ve skute\u010dnosti nen\u00ed jasn\u00e9, do jak\u00e9 m\u00edry je dodr\u017eov\u00e1n\u00ed <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201361070?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">politik Amazonu pro du\u0161evn\u00ed vlastnictv\u00ed<\/a> monitorov\u00e1no a vynucov\u00e1no z vlastn\u00ed iniciativy. Evropsk\u00e9 prodejce, zejm\u00e9na, \u010dasto maj\u00ed dojem, \u017ee proti pad\u011blk\u016fm zna\u010dkov\u00fdch produkt\u016f nebo jin\u00fdm zneu\u017eit\u00edm autorsk\u00fdch pr\u00e1v, jako jsou pochybn\u00e9 nab\u00eddky z asijsk\u00e9ho regionu, nen\u00ed \u010din\u011bno dostate\u010dn\u011b \u010dasto.<\/p><p class=\"theme-wp-block gb-responsive-447430-identifier\">Faktem je, \u017ee Amazon s\u00e1m m\u00e1 legitimn\u00ed z\u00e1jem na zaji\u0161t\u011bn\u00ed dodr\u017eov\u00e1n\u00ed autorsk\u00fdch pr\u00e1v na sv\u00fdch tr\u017ei\u0161t\u00edch a na zaru\u010den\u00ed autenticity polo\u017eek. C\u00edlem spole\u010dnosti je v\u017edy poskytnout dokonalou z\u00e1kaznickou zku\u0161enost \u2013 pokud z\u00e1kazn\u00edk obdr\u017e\u00ed pad\u011blanou polo\u017eku m\u00edsto origin\u00e1ln\u00edho produktu, vede to k frustraci a zklam\u00e1n\u00ed, co\u017e zase podporuje vracen\u00ed a refundace plateb. D\u00e1le, takov\u00fd z\u00e1kazn\u00edk se m\u016f\u017ee rozhodnout objednat si p\u0159\u00ed\u0161t\u011b od konkurence, co\u017e vede k ztr\u00e1t\u011b p\u0159\u00edjm\u016f pro e-commerce giganta, alespo\u0148 ve form\u011b poplatk\u016f za prodej. Nez\u00e1le\u017e\u00ed na tom, zda se jedn\u00e1 o <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/privatni-znacka-na-amazonu-vyhody-nevyhody-a-jak-uspesne-obchodovat-se-svou-vlastni-znackou\/\" target=\"_blank\" rel=\"noreferrer noopener\">obchodovan\u00e9 zbo\u017e\u00ed nebo priv\u00e1tn\u00ed zna\u010dky<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-631120-identifier\">Dal\u0161\u00edm efektem je, \u017ee skute\u010dn\u00ed dr\u017eitel\u00e9 pr\u00e1v se tak\u00e9 sna\u017e\u00ed zabr\u00e1nit poru\u0161ov\u00e1n\u00ed sv\u00fdch pr\u00e1v na ochrann\u00e9 zn\u00e1mky. Nejen, \u017ee mohou vlastn\u00edci ochrann\u00fdch zn\u00e1mek p\u0159\u00edmo hl\u00e1sit poru\u0161en\u00ed sv\u00fdch autorsk\u00fdch pr\u00e1v, ale tak\u00e9 kontaktuj\u00ed Amazon, aby vynutili politiky na ochranu du\u0161evn\u00edho vlastnictv\u00ed a odstranili zneu\u017e\u00edvaj\u00edc\u00ed nab\u00eddky, jako jsou pad\u011blan\u00e9 zbo\u017e\u00ed.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-399263-identifier\" id=\"tab-con-7\">Co je du\u0161evn\u00ed vlastnictv\u00ed na Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-528381-identifier\">V podstat\u011b je online obr s\u00e1m a jak\u00fdkoli prodejce v\u00e1z\u00e1n platn\u00fdmi z\u00e1kony p\u0159\u00edslu\u0161n\u00e9 zem\u011b nebo hospod\u00e1\u0159sk\u00e9 oblasti, ve kter\u00e9 jsou zbo\u017e\u00ed nab\u00edzeny k prodeji. Prodejce, kter\u00fd prod\u00e1v\u00e1 na n\u011bmeck\u00e9m tr\u017ei\u0161ti, se proto mus\u00ed sezn\u00e1mit a dodr\u017eovat n\u011bmeck\u00e9 pr\u00e1vo. Pro \u010dleny Evropsk\u00e9 unie nebo Evropsk\u00e9ho hospod\u00e1\u0159sk\u00e9ho prostoru (EHP), kter\u00fd zahrnuje tak\u00e9 Island, Norsko a Lichten\u0161tejnsko, hraj\u00ed evropsk\u00e9 z\u00e1kony tak\u00e9 roli.<\/p><p class=\"theme-wp-block gb-responsive-907058-identifier\">Politiky Amazonu na ochranu du\u0161evn\u00edho vlastnictv\u00ed jsou tak\u00e9 orientov\u00e1ny t\u00edmto sm\u011brem. Platn\u00fd autorsk\u00fd z\u00e1kon a souvisej\u00edc\u00ed pr\u00e1vn\u00ed p\u0159edpisy, jako je patentov\u00e9 pr\u00e1vo, jsou v\u017edy rozhoduj\u00edc\u00ed. Amazon d\u011bl\u00ed sv\u00e9 politiky do r\u016fzn\u00fdch sekc\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809499-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-853094-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Autorsk\u00e9 pr\u00e1vo<\/li><li class=\"theme-wp-block gb-responsive-375698-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ochrann\u00e1 zn\u00e1mka<\/li><li class=\"theme-wp-block gb-responsive-101426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Patent<\/li><li class=\"theme-wp-block gb-responsive-33611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">U\u017eitn\u00fd vzor<\/li><li class=\"theme-wp-block gb-responsive-185533-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Paraleln\u00ed dovoz a<\/li><li class=\"theme-wp-block gb-responsive-600226-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Design<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-777705-identifier\">V n\u00e1sleduj\u00edc\u00edm se podrobn\u011b pod\u00edv\u00e1me na oblasti a objasn\u00edme, jak\u00fd dopad maj\u00ed politiky Amazonu t\u00fdkaj\u00edc\u00ed se du\u0161evn\u00edho vlastnictv\u00ed na v\u00e1s jako prodejce a co m\u016f\u017eete ud\u011blat, pokud jste obvin\u011bni z poru\u0161en\u00ed t\u011bchto politik.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-209194-identifier\" id=\"tab-con-8\">Autorsk\u00e9 pr\u00e1vo na Amazonu<\/h3><div class=\"wp-block-image is-style-default gb-responsive-744012-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen.jpg\" alt=\"Co znamen\u00e1 'du\u0161evn\u00ed vlastnictv\u00ed' na Amazonu? To ur\u010dit\u011b nem\u016f\u017eete prod\u00e1vat.\" class=\"wp-image-1719\" style=\"width:500px;height:333px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen.jpg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-584341-identifier\">Charakteristikou autorsk\u00e9ho pr\u00e1va je, \u017ee nevy\u017eaduje \u017e\u00e1dnou form\u00e1ln\u00ed registraci nebo podobnou akci ze strany dr\u017eitele pr\u00e1v \u2013 na rozd\u00edl nap\u0159\u00edklad od patentov\u00e9ho pr\u00e1va. Obecn\u011b plat\u00ed, \u017ee tv\u016frce d\u00edla, jako je obr\u00e1zek nebo rom\u00e1n, dr\u017e\u00ed autorsk\u00e1 pr\u00e1va k n\u011bmu; pot\u00e9 m\u00e1 v\u00fdhradn\u00ed pr\u00e1va na jeho vyu\u017eit\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-243349-identifier\">Autorsk\u00e9 pr\u00e1vo se vztahuje na d\u00edla literatury, v\u011bdy a um\u011bn\u00ed (\u00a7 2 UrhG), ale v n\u011bkter\u00fdch zem\u00edch EU se tak\u00e9 vztahuje na pr\u016fmyslov\u00e9 vzory a modely (v\u010detn\u011b N\u011bmecka). V souladu s t\u00edm je zak\u00e1z\u00e1no prod\u00e1vat neopr\u00e1vn\u011bn\u00e9 kopie, pou\u017e\u00edvat chr\u00e1n\u011bn\u00e1 origin\u00e1ln\u00ed d\u00edla bez povolen\u00ed nebo dov\u00e1\u017eet takov\u00e9 zbo\u017e\u00ed do EHP.<\/p><p class=\"theme-wp-block gb-responsive-894893-identifier\">Proto je <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201361070?language=de_DE\">politika Amazonu na ochranu du\u0161evn\u00edho vlastnictv\u00ed<\/a> tak\u00e9 relevantn\u00ed pro <strong>obr\u00e1zky produkt\u016f<\/strong>, kter\u00e9 mohou b\u00fdt tak\u00e9 chr\u00e1n\u011bny autorsk\u00fdm pr\u00e1vem. I kdy\u017e jsou prodejci opr\u00e1vn\u011bni prod\u00e1vat zna\u010dkov\u00fd produkt, neznamen\u00e1 to, \u017ee mohou jednodu\u0161e pou\u017e\u00edvat produktov\u00e9 fotografie jin\u00fdch prodejc\u016f na str\u00e1nce s podrobnostmi o produktu. Obr\u00e1zky po\u0159\u00edzen\u00e9 samotn\u00fdm prodejcem v\u0161ak mohou b\u00fdt pou\u017eity, proto\u017ee dr\u017e\u00ed pot\u0159ebn\u00e1 pr\u00e1va jako tv\u016frci.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-773022-identifier\" id=\"tab-con-9\">Jak mohu v\u011bd\u011bt, zda m\u00e1m pr\u00e1vo prod\u00e1vat produkt podle autorsk\u00e9ho pr\u00e1va?<\/h4><p class=\"theme-wp-block gb-responsive-314912-identifier\">Existuje n\u011bkolik sc\u00e9n\u00e1\u0159\u016f, kter\u00e9 umo\u017e\u0148uj\u00ed prodejc\u016fm prod\u00e1vat chr\u00e1n\u011bn\u00fd produkt \u2013 nap\u0159\u00edklad knihu. Amazon se jimi tak\u00e9 zab\u00fdv\u00e1 v politik\u00e1ch du\u0161evn\u00edho vlastnictv\u00ed:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-125539-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-253948-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Prodejce je tv\u016frce.<\/strong> Samoz\u0159ejm\u011b, \u017ee ka\u017ed\u00fd m\u00e1 pr\u00e1vo prod\u00e1vat sv\u00e9 vlastn\u00ed d\u00edlo, jak uzn\u00e1 za vhodn\u00e9.<\/li><li class=\"theme-wp-block gb-responsive-856822-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Tv\u016frce nebo dr\u017eitel pr\u00e1v povolil prodej.<\/strong> Prodejci by v\u0161ak m\u011bli zajistit, \u017ee to mohou v p\u0159\u00edpad\u011b pot\u0159eby prok\u00e1zat.<\/li><li class=\"theme-wp-block gb-responsive-773216-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Prodej je povolen podle principu vy\u010derp\u00e1n\u00ed.<\/strong> Podle toho je &#8220;dal\u0161\u00ed prodej origin\u00e1ln\u00edho, z\u00e1konn\u011b nabyt\u00e9ho fyzick\u00e9ho p\u0159edm\u011btu [&#8230;] [povolen] bez povolen\u00ed dr\u017eitele autorsk\u00fdch pr\u00e1v&#8221;.<\/li><\/ol><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-535607-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-984673-identifier\"><strong>Pozor!<\/strong> Princip vy\u010derp\u00e1n\u00ed v Evrop\u011b se vztahuje na dov\u00e1\u017een\u00e9 polo\u017eky pouze v p\u0159\u00edpad\u011b, \u017ee byly d\u0159\u00edve <strong>z\u00e1konn\u011b uvedeny nebo prod\u00e1ny v EHP<\/strong>, tedy dr\u017eitelem pr\u00e1v nebo s jejich souhlasem opr\u00e1vn\u011bnou osobou. Proto by prodejci m\u011bli rozhodn\u011b <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/odborny-rozhovor-dobre-pripraveny-je-napul-vyhrany-takto-se-pripravite-na-krizi\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u011bnovat pozornost spolehlivosti sv\u00e9ho zdroje z\u00e1sobov\u00e1n\u00ed<\/a>, aby p\u0159ede\u0161li paraleln\u00edmu dovozu!<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-167546-identifier\" id=\"tab-con-10\">Z\u00e1kon o ochrann\u00fdch zn\u00e1mk\u00e1ch na Amazonu<\/h3><div class=\"wp-block-image gb-responsive-369409-identifier\"><figure class=\"theme-wp-block alignright size-large\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum.jpeg\" alt='Politika Amazonu \"Du\u0161evn\u00ed vlastnictv\u00ed\" se tak\u00e9 zab\u00fdv\u00e1 z\u00e1konem o ochrann\u00fdch zn\u00e1mk\u00e1ch.' class=\"wp-image-1724\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum.jpeg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-797300-identifier\">Amazon se tak\u00e9 rozs\u00e1hle zab\u00fdv\u00e1 t\u00e9matem poru\u0161ov\u00e1n\u00ed ochrann\u00fdch zn\u00e1mek a ochrann\u00fdch zn\u00e1mek obecn\u011b ve sv\u00fdch politik\u00e1ch na ochranu du\u0161evn\u00edho vlastnictv\u00ed. Tyto jsou obecn\u011b chr\u00e1n\u011bny a nemohou b\u00fdt pou\u017e\u00edv\u00e1ny jin\u00fdmi osobami bez povolen\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-580713-identifier\">Na rozd\u00edl od autorsk\u00e9ho pr\u00e1va obvykle pot\u0159ebuj\u00ed ochrann\u00e9 zn\u00e1mky registraci, aby byly chr\u00e1n\u011bny p\u0159ed neopr\u00e1vn\u011bn\u00fdm pou\u017eit\u00edm. V N\u011bmecku je odpov\u011bdn\u00fdm org\u00e1nem <a href=\"https:\/\/www.dpma.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DPMA<\/a>, na evropsk\u00e9 \u00farovni je to <a href=\"https:\/\/euipo.europa.eu\/ohimportal\/de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EUIPO<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-333207-identifier\">Je d\u016fle\u017eit\u00e9 v\u011bd\u011bt: <strong>Ochrana ochrann\u00e9 zn\u00e1mky je v\u017edy teritori\u00e1ln\u00ed.<\/strong> Ti, kte\u0159\u00ed zaregistrovali svou ochrannou zn\u00e1mku u DPMA, nemohou o\u010dek\u00e1vat, \u017ee podniknou kroky proti neopr\u00e1vn\u011bn\u00e9mu pou\u017eit\u00ed v \u010c\u00edn\u011b. Ochrana se vztahuje na neopr\u00e1vn\u011bn\u00e9 pou\u017eit\u00ed ochrann\u00e9 zn\u00e1mky, zejm\u00e9na kdy\u017e uv\u00e1d\u00ed z\u00e1kazn\u00edky v omyl, nap\u0159\u00edklad ohledn\u011b toho, kdo nab\u00edz\u00ed zbo\u017e\u00ed nebo kdo je s nimi spojen.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-962357-identifier\" id=\"tab-con-11\">Ochrann\u00e9 zn\u00e1mky mohou b\u00fdt obchodov\u00e1ny za ur\u010dit\u00fdch podm\u00ednek<\/h4><p class=\"theme-wp-block gb-responsive-678166-identifier\">Registrovan\u00e9, chr\u00e1n\u011bn\u00e9 produkty s ochrannou zn\u00e1mkou mohou b\u00fdt tak\u00e9 obchodov\u00e1ny t\u0159et\u00edmi stranami \u2013 pokud jsou spln\u011bny ur\u010dit\u00e9 po\u017eadavky. Na druhou stranu m\u016f\u017ee vlastn\u00edk ochrann\u00e9 zn\u00e1mky tak\u00e9 zak\u00e1zat pou\u017eit\u00ed sv\u00e9 ochrann\u00e9 zn\u00e1mky. Politiky Amazonu na ochranu du\u0161evn\u00edho vlastnictv\u00ed uzn\u00e1vaj\u00ed r\u016fzn\u00e9 p\u0159\u00edpady v t\u00e9to souvislosti:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-853370-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-669340-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zbo\u017e\u00ed je <strong>identick\u00e9<\/strong> s t\u00edm, pro co vlastn\u00edk ochrann\u00e9 zn\u00e1mky zaregistroval svou ochrannou zn\u00e1mku.<\/li><li class=\"theme-wp-block gb-responsive-200243-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zbo\u017e\u00ed m\u00e1 <strong>vysokou podobnost<\/strong> s t\u00edm, pro co vlastn\u00edk ochrann\u00e9 zn\u00e1mky zaregistroval svou ochrannou zn\u00e1mku.<\/li><li class=\"theme-wp-block gb-responsive-270403-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pou\u017eit\u00ed stejn\u00e9 nebo podobn\u00e9 ochrann\u00e9 zn\u00e1mky p\u0159edstavuje <strong>nef\u00e9rovou v\u00fdhodu<\/strong>.<\/li><li class=\"theme-wp-block gb-responsive-639912-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Rozli\u0161ovac\u00ed znaky nebo <strong>reputace ochrann\u00e9 zn\u00e1mky<\/strong> nebo vlastn\u00edka ochrann\u00e9 zn\u00e1mky jsou nez\u00e1konn\u011b po\u0161kozeny.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-128047-identifier\">Dobr\u00e1 zpr\u00e1va pro v\u0161echny prodejce na Amazonu: <strong>To neznamen\u00e1, \u017ee zna\u010dkov\u00e9 produkty nemohou b\u00fdt v z\u00e1sad\u011b prod\u00e1v\u00e1ny.<\/strong> Ti, kte\u0159\u00ed dodr\u017euj\u00ed ur\u010dit\u00e9 p\u0159edpisy, mohou skute\u010dn\u011b nab\u00edzet zna\u010dkov\u00e9 zbo\u017e\u00ed na Amazonu, i kdy\u017e nejsou sami vlastn\u00edky ochrann\u00e9 zn\u00e1mky. To mus\u00ed b\u00fdt<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-955078-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-195770-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=201165970&amp;language=de_DE&amp;ref=efph_201165970_cont_201361070\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">obchodovat s origin\u00e1ln\u00edmi zbo\u017e\u00edmi<\/a>,<\/li><li class=\"theme-wp-block gb-responsive-878842-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">kter\u00e9 je nab\u00edzeno <strong>pod n\u00e1zvem ochrann\u00e9 zn\u00e1mky<\/strong> ve sv\u00e9m p\u016fvodn\u00edm smyslu.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-243660-identifier\">Nap\u0159\u00edklad ti, kte\u0159\u00ed cht\u011bj\u00ed prod\u00e1vat batohy zna\u010dky Deuter, mohou tak u\u010dinit na Amazonu podle politik na ochranu du\u0161evn\u00edho vlastnictv\u00ed, pokud jsou zbo\u017e\u00ed skute\u010dn\u011b origin\u00e1ln\u00edmi batohy zna\u010dky Deuter a jsou nab\u00edzeny pod n\u00e1zvem ochrann\u00e9 zn\u00e1mky Deuter.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-272349-identifier\" id=\"tab-con-1\">Podobnost versus kompatibilita<\/h4><p class=\"theme-wp-block gb-responsive-803929-identifier\">Obvykle je tak\u00e9 povoleno zm\u00ednit ochrannou zn\u00e1mku, aby se nap\u0159\u00edklad nazna\u010dila kompatibilita neozna\u010den\u00e9ho produktu. Ti, kte\u0159\u00ed prod\u00e1vaj\u00ed kryty na telefony, mohou informovat, \u017ee tyto tak\u00e9 pasuj\u00ed na modely zna\u010dek Samsung, Apple nebo Huawei.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-140503-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block\"><strong>Nicm\u00e9n\u011b, nen\u00ed povoleno vytv\u00e1\u0159et podobnost!<\/strong> Abychom z\u016fstali u p\u0159\u00edkladu kryt\u016f na telefony: Je zak\u00e1z\u00e1no ps\u00e1t, \u017ee kryt na telefon je podobn\u00fd tomu od Huawei nebo dokonce lep\u0161\u00ed ne\u017e ty od Samsungu.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-922694-identifier\">Aby zjistili, zda m\u016f\u017ee b\u00fdt produkt prod\u00e1v\u00e1n na Amazonu, m\u011bli by se prodejci pt\u00e1t sami sebe,<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-490730-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-569322-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">zda zbo\u017e\u00ed poch\u00e1z\u00ed z <strong>spolehliv\u00e9ho zdroje<\/strong>, jako je autorizovan\u00fd prodejce.<\/li><li class=\"theme-wp-block gb-responsive-920686-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">zda existuj\u00ed <strong>d\u016fkazy<\/strong>, kter\u00e9 mohou prok\u00e1zat originalitu (nap\u0159. faktury).<\/li><li class=\"theme-wp-block gb-responsive-542374-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">zda by informace na str\u00e1nce s podrobnostmi o produktu na Amazonu mohly b\u00fdt <strong>klamav\u00e9<\/strong> a popisovaly kompatibilitu sp\u00ed\u0161e ne\u017e podobnost.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-853348-identifier\" id=\"tab-con-14\">Patenty, u\u017eitn\u00e9 vzory a designy<\/h3><p class=\"theme-wp-block gb-responsive-633115-identifier\">Krom\u011b autorsk\u00e9ho pr\u00e1va a z\u00e1kona o ochrann\u00fdch zn\u00e1mk\u00e1ch zmi\u0148uje Amazon tak\u00e9 patenty, u\u017eitn\u00e9 vzory a designy ve sv\u00fdch pokynech k du\u0161evn\u00edmu vlastnictv\u00ed. V\u0161echny t\u0159i formy ochrany jsou teritori\u00e1ln\u00ed, stejn\u011b jako pr\u00e1va na ochrann\u00e9 zn\u00e1mky.<\/p><p class=\"theme-wp-block gb-responsive-385634-identifier\">Prvn\u00ed dv\u011b se vyzna\u010duj\u00ed t\u00edm, \u017ee nechr\u00e1n\u00ed kreativn\u00ed d\u00edlo, ale konkr\u00e9tn\u00ed vyn\u00e1lez na ur\u010dit\u00e9 obdob\u00ed. Vyn\u00e1lezce z\u00edsk\u00e1v\u00e1 pr\u00e1vo prost\u0159ednictv\u00edm <strong>patentu<\/strong> zak\u00e1zat v\u00fdrobu a pou\u017eit\u00ed, prodej a tak\u00e9 dovoz. Tot\u00e9\u017e plat\u00ed pro <strong>u\u017eitn\u00e9 vzory<\/strong>, ale p\u0159ek\u00e1\u017eky pro jejich z\u00edsk\u00e1n\u00ed jsou ni\u017e\u0161\u00ed a pr\u00e1vn\u00ed ochrana je m\u00e9n\u011b rozs\u00e1hl\u00e1.<\/p><p class=\"theme-wp-block gb-responsive-649436-identifier\">Na druhou stranu se <strong>design<\/strong> t\u00fdk\u00e1 pouze vzhledu produktu. Existuje mo\u017enost zaregistrovat design, kter\u00fd poskytuje neomezenou ochranu. Nicm\u00e9n\u011b, nezaregistrovan\u00e9 designy mohou b\u00fdt tak\u00e9 chr\u00e1n\u011bny po dobu t\u0159\u00ed let.<\/p><p class=\"theme-wp-block gb-responsive-726721-identifier\">Pokud je produkt chr\u00e1n\u011bn patentem nebo u\u017eitn\u00fdm vzorem nebo designem, m\u016f\u017ee b\u00fdt prodej na Amazonu zak\u00e1z\u00e1n, pokud prodejce nem\u00e1 odpov\u00eddaj\u00edc\u00ed pr\u00e1va. P\u0159ed vytvo\u0159en\u00edm inzer\u00e1tu by m\u011blo b\u00fdt zaji\u0161t\u011bno, \u017ee nedoch\u00e1z\u00ed k &#8220;kr\u00e1de\u017ei&#8221; du\u0161evn\u00edho vlastnictv\u00ed.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-360858-identifier\" id=\"tab-con-2\">Jak\u00e9 d\u016fsledky m\u016f\u017ee m\u00edt poru\u0161en\u00ed pokyn\u016f?<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-6392-identifier\"><img decoding=\"async\" width=\"844\" height=\"425\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen.jpeg\" alt=\"Jak m\u016f\u017ee \u010dlov\u011bk chr\u00e1nit sv\u00e9 du\u0161evn\u00ed vlastnictv\u00ed na Amazonu?\" class=\"wp-image-2148\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen-407x205.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen-768x387.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-699340-identifier\">Pokud prod\u00e1v\u00e1te produkty, kter\u00e9 jsou leg\u00e1ln\u011b chr\u00e1n\u011bny bez povolen\u00ed, m\u016f\u017ee to m\u00edt pro v\u00e1s v\u00fdznamn\u00e9 d\u016fsledky. Na jedn\u00e9 stran\u011b mohou vzniknout pr\u00e1vn\u00ed probl\u00e9my \u2013 od jednoduch\u00fdch varov\u00e1n\u00ed po vysok\u00e9 n\u00e1roky na n\u00e1hradu \u0161kody a trestn\u00ed sankce. Na druh\u00e9 stran\u011b Amazon s\u00e1m tak\u00e9 prosazuje sv\u00e9 politiky ochrany du\u0161evn\u00edho vlastnictv\u00ed na trhu.<\/p><p class=\"theme-wp-block gb-responsive-606434-identifier\">Pokud Amazon obdr\u017e\u00ed ozn\u00e1men\u00ed, \u017ee inzer\u00e1t poru\u0161uje pokyny nebo platn\u00e9 z\u00e1kony, <strong>obvykle tento inzer\u00e1t odstran\u00ed<\/strong> a za\u0161le prodejci <strong>varovn\u00e9 ozn\u00e1men\u00ed<\/strong> e-mailem. V p\u0159\u00edpad\u011b v\u00edce poru\u0161en\u00ed m\u016f\u017ee b\u00fdt tak\u00e9 n\u011bkolik varovn\u00fdch ozn\u00e1men\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-319327-identifier\">Krom\u011b toho si e-commerce gigant vyhrazuje pr\u00e1vo <strong>zni\u010dit odpov\u00eddaj\u00edc\u00ed <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA zbo\u017e\u00ed<\/a> ve sv\u00fdch skladech<\/strong> \u2013 samoz\u0159ejm\u011b na n\u00e1klady dot\u010den\u00e9ho prodejce \u2013 a v p\u0159\u00edpad\u011b pot\u0159eby <strong>pozastavit \u00fa\u010det prodejce<\/strong>. Platba prodejci od Amazonu bude tak\u00e9 zadr\u017eena, dokud z\u00e1kazn\u00edk neobdr\u017e\u00ed objednan\u00e9 origin\u00e1ln\u00ed zbo\u017e\u00ed.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-716878-identifier\" id=\"tab-con-3\">Podat n\u00e1mitku \u2013 Poskytnout d\u016fkazy<\/h3><p class=\"theme-wp-block gb-responsive-202948-identifier\">Ale <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/sest-nejvetsich-chyb-amazon-fba-a-jak-mohou-prodejci-uspesne-ziskat-nahradu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon tak\u00e9 d\u011bl\u00e1 chyby \u2013 ve skladech FBA<\/a> stejn\u011b jako nap\u0159\u00edklad prost\u0159ednictv\u00edm fale\u0161n\u00fdch st\u00ed\u017enost\u00ed od dr\u017eitel\u016f pr\u00e1v. Prodejci, kte\u0159\u00ed obdr\u017e\u00ed varovn\u00e9 ozn\u00e1men\u00ed, mohou na tento e-mail odpov\u011bd\u011bt a podat n\u00e1mitku, nap\u0159\u00edklad pokud tento produkt nikdy neprod\u00e1vali nebo pokud maj\u00ed pr\u00e1vo prod\u00e1vat zbo\u017e\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-142217-identifier\">V politik\u00e1ch Amazonu pro ochranu du\u0161evn\u00edho vlastnictv\u00ed spole\u010dnost upozor\u0148uje, \u017ee pot\u0159ebuje <strong>d\u016fkazy<\/strong> v takov\u00fdch p\u0159\u00edpadech: &#8220;Pokud se domn\u00edv\u00e1te, \u017ee dr\u017eitel pr\u00e1v nebo Amazon ud\u011blal chybu p\u0159i odstran\u011bn\u00ed va\u0161ich produktov\u00fdch inzer\u00e1t\u016f z d\u016fvodu poru\u0161en\u00ed autorsk\u00fdch pr\u00e1v, pros\u00edm, odpov\u011bzte na notifika\u010dn\u00ed e-mail a uve\u010fte konkr\u00e9tn\u00ed d\u016fvody, pro\u010d se domn\u00edv\u00e1te, \u017ee k chyb\u011b do\u0161lo. Pokud je to relevantn\u00ed, poskytn\u011bte fakturu nebo \u010d\u00edslo objedn\u00e1vky, kter\u00e9 prokazuje pravost produktu.&#8221;<\/p><p class=\"theme-wp-block gb-responsive-730098-identifier\">Dal\u0161\u00ed mo\u017enost\u00ed je <strong>kontaktovat p\u016fvodn\u00edho dr\u017eitele pr\u00e1v<\/strong> a po\u017e\u00e1dat ho, aby st\u00e1hl st\u00ed\u017enost.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-61690-identifier\" id=\"tab-con-12\">Pozastaven\u00ed \u00fa\u010dtu: Vypracovat ak\u010dn\u00ed pl\u00e1n<\/h3><p class=\"theme-wp-block gb-responsive-640010-identifier\">Situace se st\u00e1v\u00e1 obt\u00ed\u017en\u011bj\u0161\u00ed, kdy\u017e byly \u00fa\u010dty prodejce ji\u017e ovlivn\u011bny deaktivac\u00ed. V takov\u00fdch p\u0159\u00edpadech Amazon obvykle vy\u017eaduje od prodejce tzv. <strong>ak\u010dn\u00ed pl\u00e1n<\/strong>, kter\u00fd mus\u00ed obsahovat r\u016fzn\u00e9 informace. V pokynech pro du\u0161evn\u00ed vlastnictv\u00ed Amazon uv\u00e1d\u00ed, \u017ee chce zn\u00e1t d\u016fvody pro nez\u00e1konn\u00fd prodej, stejn\u011b jako jak\u00e9 kroky prodejce podnik\u00e1, aby v budoucnu p\u0159ede\u0161el takov\u00e9mu pr\u00e1vn\u00edmu poru\u0161en\u00ed.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-454168-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-189391-identifier\">Ak\u010dn\u00ed pl\u00e1n je popul\u00e1rn\u00ed n\u00e1stroj pou\u017e\u00edvan\u00fd Amazonem, kter\u00fd se tak\u00e9 vyu\u017e\u00edv\u00e1 v mnoha dal\u0161\u00edch p\u0159\u00edpadech poru\u0161en\u00ed pravidel na online tr\u017ei\u0161t\u00edch ze strany spole\u010dnosti. Ovlivn\u011bn\u00ed prodejci by nem\u011bli br\u00e1t jeho vytvo\u0159en\u00ed na lehkou v\u00e1hu. Komunikace s Amazonem z\u016fst\u00e1v\u00e1 obt\u00ed\u017en\u00e1 a online gigant ur\u010dit\u011b preferuje \u0159e\u0161en\u00ed p\u0159ed od\u016fvodn\u011bn\u00edmi. M\u016f\u017ee tak\u00e9 st\u00e1t za to zv\u00e1\u017eit kontaktov\u00e1n\u00ed odborn\u00edka, jako je specializovan\u00e1 agentura. V\u00edce informac\u00ed lze nal\u00e9zt v na\u0161em <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-na-to-ve-4-krocich-k-dokonalemu-akcnimu-planu-pro-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jak na to: Jak vytvo\u0159it ak\u010dn\u00ed pl\u00e1n pro Amazon?<\/a><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-206029-identifier\">Ovlivn\u011bn\u00e9 strany mohou naj\u00edt podrobn\u00e9 informace o prosazov\u00e1n\u00ed politik ochrany du\u0161evn\u00edho vlastnictv\u00ed Amazonu na <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=201361070&amp;language=de-DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pomocn\u00fdch str\u00e1nk\u00e1ch v Seller Central<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-489609-identifier\" id=\"tab-con-13\">Z\u00e1v\u011br: Pr\u00e1va du\u0161evn\u00edho vlastnictv\u00ed by m\u011bla b\u00fdt rozhodn\u011b dodr\u017eov\u00e1na!<\/h2><p class=\"theme-wp-block gb-responsive-845388-identifier\">Jak jsme vid\u011bli, poru\u0161en\u00ed politik du\u0161evn\u00edho vlastnictv\u00ed Amazonu m\u016f\u017ee m\u00edt v\u00e1\u017en\u00e9 d\u016fsledky. E-commerce gigant nejen\u017ee vyd\u00e1v\u00e1 varovn\u00e1 ozn\u00e1men\u00ed, ale tak\u00e9 odstra\u0148uje produktov\u00e9 inzer\u00e1ty, ni\u010d\u00ed polo\u017eky FBA a v extr\u00e9mn\u00edch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt prodejn\u00ed opr\u00e1vn\u011bn\u00ed neodvolateln\u011b odejmuto. Celkov\u00fd v\u00fdkon prodejce ji\u017e nen\u00ed d\u016fle\u017eit\u00fd, bez ohledu na to, jak dobr\u00fd m\u016f\u017ee b\u00fdt a jak n\u00edzk\u00e1 m\u016f\u017ee b\u00fdt nap\u0159\u00edklad m\u00edra zru\u0161en\u00ed nebo po\u010det pozdn\u00edch dod\u00e1vek. Zejm\u00e9na pro prodejce, kte\u0159\u00ed generuj\u00ed sv\u00e9 p\u0159\u00edjmy p\u0159ev\u00e1\u017en\u011b prost\u0159ednictv\u00edm Amazonu, je pozastaven\u00ed \u00fa\u010dtu prodejce ekvivalentem katastrofy.<\/p><p class=\"theme-wp-block gb-responsive-360441-identifier\">I mimo Amazon m\u016f\u017ee poru\u0161en\u00ed autorsk\u00fdch nebo ochrann\u00fdch pr\u00e1v st\u00e1t hodn\u011b pen\u011bz a nerv\u016f, nap\u0159\u00edklad ve form\u011b varovn\u00fdch dopis\u016f. Prodejci se tomu mohou vyhnout prost\u0159ednictv\u00edm <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/6-tipu-jak-zacit-s-dobrym-vyzkumem-produktu-pro-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u016fkladn\u00e9ho v\u00fdzkumu produktu<\/a> a p\u0159esn\u00e9ho formulov\u00e1n\u00ed na p\u0159\u00edslu\u0161n\u00e9 str\u00e1nce s detaily produktu. V p\u0159\u00edpad\u011b pochybnost\u00ed je v\u017edy doporu\u010deno zapojit pr\u00e1vn\u00edka.<\/p><p class=\"theme-wp-block gb-responsive-788799-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 peshkov \u2013 stock.adobe.com \/ \u00a9 tiero \u2013 stock.adobe.com \/ \u00a9 \u0100nanda \u2013 stock.adobe.com \/ \u00a9 REDPIXEL \u2013 stock.adobe.com \/ \u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Jak zp\u00edvali Die Prinzen? &#8220;Je to v\u0161echno jen ukradeno a vzato, jen vytahov\u00e1no a okradeno. \/ Omlouv\u00e1m se, vzal jsem si svobodu.&#8221; Co m\u016f\u017ee jen st\u011b\u017e\u00ed proj\u00edt jako intertextu\u00e1ln\u00ed odkaz v um\u011bn\u00ed a kultu\u0159e, m\u016f\u017ee m\u00edt dalekos\u00e1hl\u00e9 d\u016fsledky pro podnikatele a prodejce: pad\u011blky, falzifik\u00e1ty, neopr\u00e1vn\u011bn\u00e9 pou\u017e\u00edv\u00e1n\u00ed zna\u010dek a podobn\u00e9 v\u011bci nejsou \u017e\u00e1dn\u00fdm drobn\u00fdm p\u0159estupkem. Ve<\/p>\n","protected":false},"author":3,"featured_media":1693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-108636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon: Opr\u00e1vn\u011bn\u00ed k prodeji odejmuto?<\/title>\n<meta name=\"description\" content=\"Amazon Marketplace: Opr\u00e1vn\u011bn\u00ed k prodeji odejmuto? 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