{"id":108639,"date":"2024-05-16T15:23:00","date_gmt":"2024-05-16T15:23:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/privatni-znacka-na-amazonu-vyhody-nevyhody-a-jak-uspesne-obchodovat-se-svou-vlastni-znackou\/"},"modified":"2024-05-16T15:23:00","modified_gmt":"2024-05-16T15:23:00","slug":"privatni-znacka-na-amazonu-vyhody-nevyhody-a-jak-uspesne-obchodovat-se-svou-vlastni-znackou","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/privatni-znacka-na-amazonu-vyhody-nevyhody-a-jak-uspesne-obchodovat-se-svou-vlastni-znackou\/","title":{"rendered":"Priv\u00e1tn\u00ed zna\u010dka na Amazonu: V\u00fdhody, nev\u00fdhody a jak \u00fasp\u011b\u0161n\u011b obchodovat se svou vlastn\u00ed zna\u010dkou"},"content":{"rendered":"

Pro mnoh\u00e9 prodejce nab\u00edzej\u00ed priv\u00e1tn\u00ed zna\u010dky na Amazonu ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost p\u0159edstavit sv\u016fj vlastn\u00ed produkt na velmi slibn\u00e9 platform\u011b. Ale je tak\u00e9 mo\u017en\u00e9 kombinovat: \u010d\u00edm d\u00e1l v\u00edce prodejc\u016f na Amazonu se rozhoduje prod\u00e1vat jak zna\u010dkov\u00e9 zbo\u017e\u00ed, tak sv\u00e9 vlastn\u00ed produkty priv\u00e1tn\u00ed zna\u010dky. Pokud zva\u017eujete vybudov\u00e1n\u00ed vlastn\u00edho podnik\u00e1n\u00ed na Amazonu distribuc\u00ed produkt\u016f priv\u00e1tn\u00ed zna\u010dky, r\u00e1di v\u00e1m poskytneme pohled na tento obchodn\u00ed model v tomto \u010dl\u00e1nku.<\/p>

V z\u00e1sad\u011b nen\u00ed pot\u0159eba nic zvl\u00e1\u0161tn\u00edho: identifikace vhodn\u00e9 nika, spr\u00e1vn\u00fd p\u0159\u00edstup k c\u00edlov\u00e9 skupin\u011b, pe\u010dliv\u00e9 kalkulace, talent pro e-commerce a ka\u017ed\u00fd m\u00e1 p\u0159\u00edle\u017eitost dos\u00e1hnout solidn\u00edch v\u00fdnos\u016f. S t\u011bmito p\u0159edpoklady nestoj\u00ed nic v cest\u011b va\u0161emu podnik\u00e1n\u00ed s priv\u00e1tn\u00ed zna\u010dkou na Amazonu v roce 2025.<\/p>

Priv\u00e1tn\u00ed zna\u010dka, zna\u010dkov\u00e9 zbo\u017e\u00ed, b\u00edl\u00e1 zna\u010dka, priv\u00e1tn\u00ed zna\u010dky Amazonu \u2013 zmatek pojm\u016f<\/h2>

Kdy\u017e se hovo\u0159\u00ed o prodeji priv\u00e1tn\u00ed zna\u010dky na Amazonu, prim\u00e1rn\u011b se jedn\u00e1 o prodej produkt\u016f priv\u00e1tn\u00ed zna\u010dky. P\u0159esto se setk\u00e1te s dal\u0161\u00edmi pojmy, jako je b\u00edl\u00e1 zna\u010dka nebo dokonce priv\u00e1tn\u00ed zna\u010dka Amazonu. Co se skr\u00fdv\u00e1 za ka\u017ed\u00fdm z t\u011bchto pojm\u016f a maj\u00ed snad n\u011bco spole\u010dn\u00e9ho?<\/p>

Co je priv\u00e1tn\u00ed zna\u010dka?<\/h3>

Priv\u00e1tn\u00ed zna\u010dka poch\u00e1z\u00ed z angli\u010dtiny a znamen\u00e1 priv\u00e1tn\u00ed zna\u010dka. Produkty priv\u00e1tn\u00ed zna\u010dky jsou tedy produkty, kter\u00e9 jsou vyr\u00e1b\u011bny pro konkr\u00e9tn\u00edho prodejce, aby je mohl prod\u00e1vat pod svou vlastn\u00ed zna\u010dkou. Jako prodejce m\u016f\u017eete vybran\u00e9 produkty upravit podle sv\u00fdch pot\u0159eb nebo p\u0159\u00e1n\u00ed, nebo prov\u00e9st vylep\u0161en\u00ed. Krom\u011b toho mohou v\u00fdrobci na va\u0161i \u017e\u00e1dost poskytnout personalizovan\u00e9 balen\u00ed nebo vytisknout produkt s va\u0161\u00edm logem.<\/p>

Co jsou zna\u010dkov\u00e9 zbo\u017e\u00ed?<\/h3>

Na rozd\u00edl od priv\u00e1tn\u00ed zna\u010dky se u zna\u010dkov\u00e9ho zbo\u017e\u00ed spol\u00e9h\u00e1te na ji\u017e zaveden\u00e9 zna\u010dky a nemus\u00edte tedy vytv\u00e1\u0159et novou. P\u016fsob\u00edte v\u00fdhradn\u011b jako prodejce a nap\u0159\u00edklad byste prod\u00e1vali zubn\u00ed kart\u00e1\u010dky od Oral-B na Amazonu. Zna\u010dka je ji\u017e zn\u00e1m\u00e1 a z\u00e1kazn\u00edci budou tuto zna\u010dku konkr\u00e9tn\u011b vyhled\u00e1vat. Jako prodejce se pak mus\u00edte prim\u00e1rn\u011b zam\u011b\u0159it na z\u00edsk\u00e1n\u00ed Buy Box<\/a>.<\/p>

Ji\u017e p\u0159i definici t\u011bchto dvou typ\u016f produkt\u016f m\u016f\u017eete na prvn\u00ed pohled vid\u011bt n\u011bkter\u00e9 rozd\u00edly. Nicm\u00e9n\u011b bli\u017e\u0161\u00ed pohled odhaluje mnohem v\u00edce detail\u016f, kter\u00e9 by m\u011bly b\u00fdt zohledn\u011bny p\u0159i v\u00fdb\u011bru vhodn\u00e9 strategie, co\u017e n\u00e1s p\u0159iv\u00e1d\u00ed k dal\u0161\u00edmu bodu:<\/p>

Co je White Label?<\/h3>

Rozd\u00edl mezi White Label a Private Label je velmi mal\u00fd a m\u016f\u017ee b\u00fdt snadno nespr\u00e1vn\u011b interpretov\u00e1n. Private Label nebo zna\u010dkov\u00e9 zbo\u017e\u00ed je zna\u010dka, kter\u00e1 je \u201eexkluzivn\u011b\u201c vyr\u00e1b\u011bna pro maloobchodn\u00edka a prod\u00e1v\u00e1na j\u00edm. Nap\u0159\u00edklad priv\u00e1tn\u00ed zna\u010dka \u201eJa\u201c od Rewe. Na rozd\u00edl od produkt\u016f Private Label jsou produkty White Label vyr\u00e1b\u011bny v\u00fdrobcem pro v\u00edce maloobchodn\u00edk\u016f. Ka\u017ed\u00fd maloobchodn\u00edk m\u00e1 svobodu personalizovat produkty po jejich akvizici.<\/p>

N\u011bkte\u0159\u00ed v\u00fdrobci dokonce nab\u00edzej\u00ed p\u0159\u00edpravu produkt\u016f White Label s personalizovan\u00fdm balen\u00edm a potiskem loga na prodej. Nicm\u00e9n\u011b obchodn\u00ed model se zam\u011b\u0159uje na rychlou v\u00fdrobu standardizovan\u00fdch polo\u017eek a rychl\u00e9 dod\u00e1n\u00ed do maloobchodu. Produkty White Label jsou, tak \u0159\u00edkaj\u00edc, p\u0159edb\u011b\u017en\u00fdm st\u00e1diem Private Label.<\/p>

Jak\u00e9 jsou priv\u00e1tn\u00ed zna\u010dky Amazonu?<\/h3>

Od roku 2009 Amazon nab\u00edz\u00ed cenov\u011b dostupn\u00e9 ka\u017edodenn\u00ed polo\u017eky, jako jsou p\u0159\u00edslu\u0161enstv\u00ed k elektronice, kancel\u00e1\u0159sk\u00e9 pot\u0159eby nebo hern\u00ed konzole, pod zna\u010dkou \u201eAmazon Basics\u201c. \u201eAmazon Basics\u201c je jen jedna z priv\u00e1tn\u00edch zna\u010dek online giganta. P\u016fvodn\u011b bylo k dispozici pouze n\u011bkolik polo\u017eek, ale maloobchodn\u00edk nyn\u00ed po\u010d\u00edt\u00e1 t\u00e9m\u011b\u0159 2 000 produkt\u016f v \u0159ad\u011b \u201eBasics\u201c. V posledn\u00edch letech se \u0159\u00edk\u00e1, \u017ee Amazon zalo\u017eil v\u00edce ne\u017e 80 priv\u00e1tn\u00edch zna\u010dek po cel\u00e9m sv\u011bt\u011b. N\u011bkter\u00e9 z nich jsou tak\u00e9 jasn\u011b propagov\u00e1ny jako vlastn\u00ed zna\u010dky Amazonu \u2013 nap\u0159\u00edklad \u201eAmazon Essentials\u201c nebo \u201eAmazon Basics\u201c. Jin\u00e9 v\u0161ak nejsou okam\u017eit\u011b rozpoznateln\u00e9 jako priv\u00e1tn\u00ed zna\u010dky Amazonu. Nebo p\u0159iv\u00e1d\u00ed n\u00e1zev \u201eJames & Erin\u201c, \u201eFranklin & Freeman\u201c, \u201eLark & Ro\u201c nebo \u201eThe Fix\u201c na mysl Amazon jako maloobchodn\u00edka? \u0160u\u0161k\u00e1n\u00ed o c\u00edlen\u00e9m \u00fatoku na prodejce t\u0159et\u00edch stran st\u00e1le koluje. Z\u00e1rove\u0148 koncov\u00ed spot\u0159ebitel\u00e9 vn\u00edmaj\u00ed kvalitu zbo\u017e\u00ed jako sp\u00ed\u0161e nedostate\u010dnou. Amazon m\u00e1 st\u00e1le p\u0159ed sebou hodn\u011b pr\u00e1ce.<\/p>

Priv\u00e1tn\u00ed zna\u010dka nebo zna\u010dkov\u00e9 zbo\u017e\u00ed \u2013 Kter\u00e9 je lep\u0161\u00ed pro prodejce Amazonu?<\/h2>

Dal\u0161\u00ed t\u00e9ma, o kter\u00e9m se \u010dasto diskutuje: Je snadn\u011bj\u0161\u00ed prod\u00e1vat priv\u00e1tn\u00ed zna\u010dky nebo zna\u010dkov\u00e9 zbo\u017e\u00ed? Ob\u011b se li\u0161\u00ed v r\u016fzn\u00fdch aspektech, v\u010detn\u011b ceny, investic, Buy Box, stejn\u011b jako p\u0159\u00edle\u017eitost\u00ed a rizik. P\u0159ehled:<\/p>

<\/th>Priv\u00e1tn\u00ed zna\u010dka<\/strong><\/th>Zna\u010dkov\u00e9 zbo\u017e\u00ed<\/strong><\/th><\/tr><\/thead>
N\u00e1kupn\u00ed cena<\/td>n\u00edzk\u00e1<\/td>vysok\u00e1<\/td><\/tr>
Prodejn\u00ed cena<\/td>flexibiln\u00ed<\/td>neflexibiln\u00ed, kv\u016fli cenov\u00e9 konkurenci s konkurenty<\/td><\/tr>
Investice<\/td>\u200b<\/strong>vysok\u00e1 <\/td>n\u00edzk\u00e1<\/td><\/tr>
Buy Box<\/td>vy\u0161\u0161\u00ed pravd\u011bpodobnost v\u00fdhry Buy Box<\/td>konkurence o Buy Box od ostatn\u00edch prodejc\u016f<\/td><\/tr>
Odpov\u011bdnost \/ Zodpov\u011bdnost<\/td>vysok\u00e1<\/td>n\u00edzk\u00e1<\/td><\/tr>
Mo\u017enost publikovat dal\u0161\u00ed produkty pod vlastn\u00ed zna\u010dkou<\/td>ano<\/td>ne<\/td><\/tr>
Mo\u017enost generovat zisk prodejem zna\u010dky<\/td>ano<\/td>ne<\/td><\/tr><\/tbody><\/table><\/figure>

Cena<\/h3>

Priv\u00e1tn\u00ed zna\u010dka<\/strong>: N\u00e1kupn\u00ed cena pro produkty bez zna\u010dky je n\u00edzk\u00e1, ale existuj\u00ed dal\u0161\u00ed n\u00e1klady na budov\u00e1n\u00ed zna\u010dky a marketing. Prodejn\u00ed cena je m\u00e9n\u011b ovlivn\u011bna konkurenc\u00ed.<\/p>

Zna\u010dkov\u00e9 zbo\u017e\u00ed<\/strong>: N\u00e1kupn\u00ed cena je vy\u0161\u0161\u00ed, proto\u017ee se jedn\u00e1 o produkty zaveden\u00fdch zna\u010dek. Krom\u011b toho je prodejn\u00ed cena siln\u011b ovlivn\u011bna konkurenc\u00ed, proto\u017ee nakonec prod\u00e1vaj\u00ed identick\u00e9 produkty.<\/p>

Investice<\/h3>

Priv\u00e1tn\u00ed zna\u010dka<\/strong>: Obecn\u011b jsou vy\u017eadov\u00e1ny vy\u0161\u0161\u00ed investice na financov\u00e1n\u00ed budov\u00e1n\u00ed zna\u010dky, marketingu a v\u00fdvoje produktu, p\u0159i\u010dem\u017e se zohled\u0148uj\u00ed v\u011bt\u0161\u00ed objemy objedn\u00e1vek a s nimi spojen\u00e9 n\u00e1klady na dopravu.<\/p>

Zna\u010dkov\u00e9 zbo\u017e\u00ed<\/strong>: Prodejci zna\u010dkov\u00e9ho zbo\u017e\u00ed obvykle pot\u0159ebuj\u00ed investovat m\u00e9n\u011b, proto\u017ee zna\u010dka je ji\u017e zaveden\u00e1 a budov\u00e1n\u00ed zna\u010dky a v\u00fdvoj produktu jsou m\u00e9n\u011b pracn\u00e9.<\/p>

Buy Box<\/h3>

Priv\u00e1tn\u00ed zna\u010dka<\/strong>: Zat\u00edmco zde m\u00e1te exkluzivn\u00ed Buy Box zp\u016fsobilost, konkurenci ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed nelze podce\u0148ovat. Nicm\u00e9n\u011b jako prodejce m\u00e1te v\u011bt\u0161\u00ed svobodu v cenotvorb\u011b.<\/p>

Zna\u010dkov\u00e9 zbo\u017e\u00ed<\/strong>: Prodej zna\u010dkov\u00e9ho zbo\u017e\u00ed je siln\u011b ovlivn\u011bn konkurenc\u00ed o Buy Box. P\u0159\u00edm\u00e1 cenov\u00e1 konkurence s ostatn\u00edmi prodejci je mnohem intenzivn\u011bj\u0161\u00ed ne\u017e u produkt\u016f Private Label. Proto je flexibilita v cenotvorb\u011b v\u00edce omezen\u00e1, proto\u017ee mus\u00edte neust\u00e1le p\u0159izp\u016fsobovat sv\u00e9 cenov\u00e9 strategie konkurenci.<\/p>

P\u0159\u00edle\u017eitosti a rizika<\/h3>

Priv\u00e1tn\u00ed zna\u010dka: <\/strong>Budov\u00e1n\u00ed a prodej vlastn\u00ed zna\u010dky je samoz\u0159ejm\u011b velk\u00fdm podn\u011btem pro mnoho prodejc\u016f. Mnoz\u00ed jsou ochotni p\u0159ijmout v\u011bt\u0161\u00ed odpov\u011bdnost, kter\u00e1 souvis\u00ed jak se zna\u010dkov\u00fdm obrazem, tak s kvalitou produkt\u016f.<\/p>

Zbo\u017e\u00ed<\/strong>: U zbo\u017e\u00ed je podnikatelsk\u00e9 riziko pro za\u010d\u00e1te\u010dn\u00edky obecn\u011b ni\u017e\u0161\u00ed, proto\u017ee prod\u00e1vaj\u00ed produkty ji\u017e zaveden\u00fdch zna\u010dek, kter\u00e9 \u010dasto maj\u00ed definovan\u00e9 c\u00edlov\u00e9 publikum a pov\u011bdom\u00ed o zna\u010dce. To eliminuje pot\u0159ebu budovat vlastn\u00ed zna\u010dku od nuly, co\u017e by vy\u017eadovalo \u010das, zdroje a know-how. Nicm\u00e9n\u011b prodejci zbo\u017e\u00ed nemaj\u00ed p\u0159\u00edle\u017eitost vyv\u00edjet a posilovat svou vlastn\u00ed zna\u010dku, co\u017e jim v dlouhodob\u00e9m horizontu zt\u011b\u017euje budov\u00e1n\u00ed loaj\u00e1ln\u00ed z\u00e1kaznick\u00e9 z\u00e1kladny.<\/p>

Celkov\u011b ob\u011b strategie nab\u00edzej\u00ed v\u00fdhody a nev\u00fdhody. Priv\u00e1tn\u00ed zna\u010dka umo\u017e\u0148uje vytvo\u0159en\u00ed vlastn\u00ed zna\u010dky, ale vy\u017eaduje vy\u0161\u0161\u00ed investice a v\u00edce \u00fasil\u00ed. Zbo\u017e\u00ed p\u0159edstavuje ni\u017e\u0161\u00ed riziko, ale neposkytuje p\u0159\u00edle\u017eitost budovat vlastn\u00ed zna\u010dku. Volba mezi t\u011bmito dv\u011bma typy produkt\u016f z\u00e1vis\u00ed na individu\u00e1ln\u00edch c\u00edlech a zdroj\u00edch prodejce.<\/p>

Jak\u00e9 jsou v\u00fdhody a nev\u00fdhody prodeje produkt\u016f Private Label na Amazonu?<\/h2>

Prodej vlastn\u00edch produkt\u016f je l\u00e1kav\u00fd, ale tak\u00e9 nese mo\u017enost chyb v mnoha oblastech. N\u00ed\u017ee p\u0159edstavujeme p\u0159\u00edle\u017eitosti priv\u00e1tn\u00ed zna\u010dky, ale tak\u00e9 rizika.<\/p>

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V\u00fdhody podnik\u00e1n\u00ed s priv\u00e1tn\u00ed zna\u010dkou na Amazonu<\/h2>

Priv\u00e1tn\u00ed zna\u010dka v\u00e1m umo\u017e\u0148uje odli\u0161it se od konkurence a vyu\u017e\u00edt \u0161irokou z\u00e1kaznickou z\u00e1kladnu Amazonu ve sv\u016fj prosp\u011bch. Vytv\u00e1\u0159en\u00edm a prezentac\u00ed vlastn\u00edch jedine\u010dn\u00fdch produkt\u016f a zna\u010dek vytv\u00e1\u0159\u00edte v mysl\u00edch z\u00e1kazn\u00edk\u016f jasn\u00fd obraz. Amazon, kter\u00fd nyn\u00ed p\u0159ekonal Google jako p\u0159edn\u00ed vyhled\u00e1va\u010d produkt\u016f, nab\u00edz\u00ed platformu s obrovsk\u00fdm dosahem pro va\u0161e zbo\u017e\u00ed. To v\u00e1m umo\u017e\u0148uje efektivn\u011b um\u00edstit svou zna\u010dku a vyu\u017e\u00edvat rozs\u00e1hl\u00e9 zdroje Amazonu.<\/p>

1. Je mo\u017en\u00e9 budovat p\u0159\u00edtomnost vlastn\u00ed zna\u010dky<\/h3>

Jako prodejce priv\u00e1tn\u00ed zna\u010dky m\u016f\u017eete p\u0159it\u00e1hnout pozornost z\u00e1kazn\u00edk\u016f prost\u0159ednictv\u00edm z\u00e1kaznick\u00e9ho servisu, vlastn\u00edho balen\u00ed a atraktivn\u00edho obchodu na Amazonu. V\u00e1\u0161 jedine\u010dn\u011b navr\u017een\u00fd obchod zna\u010dky s p\u0159izp\u016fsobenou hlavi\u010dkou, dla\u017edicemi a kategoriemi produkt\u016f poskytuje potenci\u00e1ln\u00edm kupc\u016fm p\u0159ehlednost a \u00fazce p\u0159ipom\u00edn\u00e1 nez\u00e1visl\u00fd internetov\u00fd obchod, p\u0159i\u010dem\u017e vyu\u017e\u00edv\u00e1 dosah z\u00e1kazn\u00edk\u016f Amazonu. S vlastn\u00edm obchodem zna\u010dky m\u016f\u017eete efektivn\u011bji komunikovat svou zna\u010dku a jej\u00ed jedine\u010dn\u00e9 vlastnosti a vytv\u00e1\u0159et siln\u011bj\u0161\u00ed pob\u00eddky k n\u00e1kupu.<\/p>

2. Vyv\u00edjejte USP s produkty priv\u00e1tn\u00ed zna\u010dky a poskytujte p\u0159idanou hodnotu<\/h3>

Vyv\u00edjen\u00edm USP m\u016f\u017eete c\u00edlit na jasn\u011b definovan\u00e9 publikum se speci\u00e1ln\u00edmi nebo dokonce jedine\u010dn\u00fdmi produkty a poskytovat skute\u010dnou p\u0159idanou hodnotu. Jako prodejce priv\u00e1tn\u00ed zna\u010dky na Amazonu m\u00e1te k dispozici v\u0161echny prost\u0159edky, jako je p\u0159izp\u016fsobiteln\u00fd A+ obsah nebo komplexn\u00ed nab\u00eddka PPC na Amazonu, abyste efektivn\u011bji c\u00edli na sv\u00e9 z\u00e1kazn\u00edky. Pokud jste p\u0159ipraveni investovat \u010das a pen\u00edze do navrhov\u00e1n\u00ed produktov\u00fdch str\u00e1nek a poskytov\u00e1n\u00ed zvl\u00e1\u0161\u0165 cenn\u00fdch informac\u00ed, m\u016f\u017eete v\u00fdrazn\u011b usnadnit rozhodov\u00e1n\u00ed spot\u0159ebitel\u016f o n\u00e1kupu.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t
<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Mit\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tNejlep\u0161\u00ed strategie Amazon PPC pro va\u0161e reklamy<\/a>\n\t\t\t<\/div>\n\t\t\t
Toto je \u010dl\u00e1nek, kter\u00fd jsme napsali spole\u010dn\u011b s na\u0161\u00edm americk\u00fdm partnerem SellerMetrics. N\u011bkter\u00e9 sn\u00edmky obrazovky jsou proto v angli\u010dtin\u011b. Spr\u00e1va vlastn\u00edch kampan\u00ed Amazon PPC je t\u011b\u017ek\u00e1 pr\u00e1ce. Prodejci se \u010dasto c\u00edt\u00ed p\u0159et\u00ed\u017eeni r\u016fzn\u00fdmi typy reklam a nastaven\u00ed. \u010ca…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

3. \u017d\u00e1dn\u00e1 p\u0159\u00edm\u00e1 konkurence na seznamu produkt\u016f<\/h3>

Prodejci t\u0159et\u00edch stran na Amazonu mus\u00ed o\u010dek\u00e1vat velkou konkurenci. Zde hraje cena \u010dasto velmi v\u00fdznamnou roli. I u prodejc\u016f s priv\u00e1tn\u00edmi zna\u010dkami se polo\u017eky samy neprod\u00e1vaj\u00ed. Pokud chcete um\u00edstit sv\u00e9 produkty na Amazonu na prominentn\u00ed m\u00edsto, nebudete moci obej\u00edt dal\u0161\u00ed rezervace reklamy. Na va\u0161em seznamu produkt\u016f jste v\u0161ak obvykle jedin\u00fdm prodejcem a Buy Box obvykle pat\u0159\u00ed automaticky v\u00e1m.<\/p>

4. Pod kontrolou: Seznam produkt\u016f, kl\u00ed\u010dov\u00e1 slova a text<\/h3>

Na rozd\u00edl od prodejc\u016f t\u0159et\u00edch stran maj\u00ed prodejci s priv\u00e1tn\u00edmi zna\u010dkami v\u011bt\u0161\u00ed kontrolu nad sv\u00fdmi nab\u00eddkami. Mohou personalizovat sv\u00e9 produktov\u00e9 str\u00e1nky texty, obr\u00e1zky, kl\u00ed\u010dov\u00fdmi slovy<\/a> a popisy, \u010d\u00edm\u017e d\u00e1vaj\u00ed sv\u00e9 zna\u010dce jedine\u010dn\u00fd charakter. To umo\u017e\u0148uje efektivn\u011bj\u0161\u00ed c\u00edlen\u00ed na publikum s relevantn\u00edm obsahem.<\/p>

Takto n\u00e1stroj pro kl\u00ed\u010dov\u00e1 slova Amazonu<\/a> zlep\u0161uje va\u0161e hodnocen\u00ed. Uk\u00e1\u017eeme v\u00e1m, jak\u00e9 dal\u0161\u00ed strategie existuj\u00ed a kde lze na Amazonu zadat kl\u00ed\u010dov\u00e1 slova.<\/p>

5. Vy\u0161\u0161\u00ed ziskov\u00e9 mar\u017ee<\/h3>

Z\u00e1kazn\u00edci Amazonu \u010dasto plat\u00ed v\u00edce za produkty kv\u016fli sv\u00e9 vysok\u00e9 d\u016fv\u011b\u0159e v platformu a z\u00e1kaznick\u00fd servis. Jako majitel zna\u010dkov\u00e9ho obchodu m\u016f\u017eete povzbudit z\u00e1kazn\u00edky, aby utr\u00e1celi v\u00edce \u2014 prost\u0159ednictv\u00edm \u0161pi\u010dkov\u00e9ho servisu, podrobn\u00fdch produktov\u00fdch str\u00e1nek a komplexn\u00ed nab\u00eddky, kter\u00e1 spl\u0148uje v\u0161echny pot\u0159eby z\u00e1kazn\u00edk\u016f.<\/p>\t\t

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\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru – s SELLERLOGIC.\t\t<\/div>\n\t\t
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\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\tZa\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

6. Podpora p\u0159i budov\u00e1n\u00ed a ochran\u011b va\u0161\u00ed zna\u010dky prost\u0159ednictv\u00edm Amazon Brand Registry<\/h3>

Amazon nab\u00edz\u00ed registrovan\u00fdm majitel\u016fm zna\u010dek s priv\u00e1tn\u00edmi zna\u010dkami slu\u017eby Brand Registry na podporu budov\u00e1n\u00ed a ochrany zna\u010dky. To zahrnuje A+ obsah, sponzorovan\u00e9 zna\u010dky a vlastn\u00ed obchody. Ochrana zna\u010dek a du\u0161evn\u00edho vlastnictv\u00ed na Amazonu je tak\u00e9 pokryta. S n\u00e1strojem \u201eTransparency<\/a>\u201c mohou prodejci p\u0159idat jedine\u010dn\u00fd k\u00f3d na sv\u00e9 produkty, aby zabr\u00e1nili pad\u011bl\u00e1n\u00ed a zneu\u017e\u00edv\u00e1n\u00ed, co\u017e prosp\u00edv\u00e1 jak majitel\u016fm zna\u010dek, tak z\u00e1kazn\u00edk\u016fm.<\/p>

Nev\u00fdhody podnik\u00e1n\u00ed s priv\u00e1tn\u00edmi zna\u010dkami na Amazonu<\/h2>

Podnik\u00e1n\u00ed jako prodejce s priv\u00e1tn\u00edmi zna\u010dkami je propagov\u00e1no ve vide\u00edch na YouTube \u00fadajn\u00fdch milion\u00e1\u0159\u016f, kte\u0159\u00ed si v\u0161e vybudovali sami, jako TA obchodn\u00ed my\u0161lenka. TA JEDNA \u010d\u00ednsk\u00e1 polo\u017eka je objedn\u00e1na z pl\u00e1\u017ee na Bali a odesl\u00e1na p\u0159\u00edmo do sklad\u016f FBA Amazonu. A pak za\u010d\u00edn\u00e1 velk\u00e9 tisknut\u00ed pen\u011bz.<\/p>

Je to opravdu tak snadn\u00e9? Ur\u010dit\u011b ne. Jako v\u0161ude jinde, prodej na Amazonu obecn\u011b a budov\u00e1n\u00ed vlastn\u00ed zna\u010dky zvl\u00e1\u0161\u0165 je tvrd\u00e1 pr\u00e1ce. P.S.: S\u00e1zka na jeden produkt nevede k \u00fasp\u011bchu, ale nakonec stoj\u00ed hodn\u011b pen\u011bz.<\/p>

1. Import z \u010c\u00edny nese rizika<\/h3>

N\u00edzk\u00e9 \u010dist\u00e9 ceny za jednotku, bohat\u00fd v\u00fdb\u011br v\u00fdrobc\u016f a produkt\u016f, stejn\u011b jako velk\u00e1 flexibilita v zak\u00e1zkov\u00e9 v\u00fdrob\u011b produkt\u016f \u2014 to jsou hlavn\u00ed argumenty pro import z \u010c\u00edny. Z\u00e1rove\u0148 se to vztahuje pouze v ur\u010dit\u00fdch p\u0159\u00edpadech, jako jsou vysok\u00e9 objedn\u00e1vkov\u00e9 mno\u017estv\u00ed, n\u00edzk\u00e9 velikosti n\u00e1kladu a v konkr\u00e9tn\u00edch produktov\u00fdch segmentech. Ti, kte\u0159\u00ed importuj\u00ed z \u010c\u00edny, mus\u00ed tak\u00e9 o\u010dek\u00e1vat rizika a nev\u00fdhody. Aby se p\u0159ed nimi ochr\u00e1nili, mus\u00ed prodejci \u010dasto spolupracovat s importn\u00edmi agenturami, kter\u00e9 se pak postaraj\u00ed o kvalitu zbo\u017e\u00ed, komunikaci s v\u00fdrobcem, pot\u0159ebn\u00e9 licence a certifik\u00e1ty, p\u0159\u00edpadn\u00e9 dodac\u00ed pot\u00ed\u017ee atd.<\/p>

2. Dlouh\u00e9 dodac\u00ed lh\u016fty a vysok\u00e9 pl\u00e1novac\u00ed \u00fasil\u00ed pro opakovan\u00e9 objedn\u00e1vky<\/h3>

Produkty s priv\u00e1tn\u00edmi zna\u010dkami jsou vyr\u00e1b\u011bny pouze na z\u00e1klad\u011b objedn\u00e1vky od online prodejce a proto nemohou b\u00fdt op\u011btovn\u011b objedn\u00e1ny nebo dod\u00e1ny na ad hoc z\u00e1klad\u011b. Bez ohledu na to, zda spolupracujete s \u010d\u00ednsk\u00fdmi nebo evropsk\u00fdmi v\u00fdrobci, mus\u00edte o\u010dek\u00e1vat del\u0161\u00ed dodac\u00ed lh\u016fty. To zvy\u0161uje pl\u00e1novac\u00ed \u00fasil\u00ed pro opakovan\u00e9 objedn\u00e1vky. Pokud polo\u017eka n\u00e1hle za\u017eije vysokou popt\u00e1vku, m\u016f\u017eete rychle vy\u010derpat z\u00e1soby<\/em> s dodac\u00edmi lh\u016ftami a\u017e osmi t\u00fddn\u016f.<\/p>

3. Pln\u00e1 odpov\u011bdnost za produkt a prohl\u00e1\u0161en\u00ed o shod\u011b<\/h3>

Pokud si vyberete priv\u00e1tn\u00ed zna\u010dku, st\u00e1v\u00e1te se kvazi-v\u00fdrobce. Aby se chr\u00e1nili evrop\u0161t\u00ed spot\u0159ebitel\u00e9, existuj\u00ed pr\u00e1vn\u00ed p\u0159edpisy a sm\u011brnice, kter\u00e9 mus\u00ed produkt spl\u0148ovat, aby mohl b\u00fdt importov\u00e1n do EU. To se vztahuje nap\u0159\u00edklad na elektrick\u00e1 za\u0159\u00edzen\u00ed, hra\u010dky nebo produkty, kter\u00e9 p\u0159ich\u00e1zej\u00ed do p\u0159\u00edm\u00e9ho kontaktu s potravinami nebo lidsk\u00fdm t\u011blem. Jako dovozce se mus\u00edte p\u0159edem informovat o d\u016fkazech, certifik\u00e1tech a ozna\u010den\u00ed, kter\u00e9 produkty vy\u017eaduj\u00ed. Pokud chcete spolupracovat s v\u00fdrobci z Asie, m\u016f\u017ee b\u00fdt dobr\u00fdm n\u00e1padem najmout importn\u00ed agenturu, kter\u00e1 se postar\u00e1 o v\u0161echny kroky v\u00fdroby, licencov\u00e1n\u00ed, certifikace, celn\u00edch a dodac\u00edch proces\u016f z Asie.<\/p>

4. Vysok\u00e9 n\u00e1klady na mal\u00e9 mno\u017estv\u00ed<\/h3>

Bez ohledu na to, zda spolupracujete s \u010d\u00ednsk\u00fdmi v\u00fdrobci nebo evropsk\u00fdmi spole\u010dnostmi, budete m\u00edt vysok\u00e9 n\u00e1klady na mal\u00e9 mno\u017estv\u00ed zbo\u017e\u00ed, kter\u00e9 si objedn\u00e1v\u00e1te, nap\u0159\u00edklad na testov\u00e1n\u00ed.<\/p>

5. Vysok\u00e9 marketingov\u00e9 \u00fasil\u00ed na propagaci zna\u010dky a produktu<\/h3>

S priv\u00e1tn\u00edmi zna\u010dkami m\u00e1te kontrolu, ale mus\u00edte s\u00e1hnout hluboko do kapsy, abyste z\u00edskali p\u0159\u00edze\u0148 z\u00e1kazn\u00edk\u016f p\u0159i budov\u00e1n\u00ed vlastn\u00ed zna\u010dky. \u010cas tak\u00e9 hraje v\u00fdznamnou roli. A\u0165 u\u017e jde o A+ obsah, detailn\u00ed str\u00e1nky nebo provozov\u00e1n\u00ed reklam \u2014 v\u0161e vy\u017eaduje \u010das a pen\u00edze.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Mit\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tNejlep\u0161\u00ed strategie Amazon PPC pro va\u0161e reklamy<\/a>\n\t\t\t<\/div>\n\t\t\t
Toto je \u010dl\u00e1nek, kter\u00fd jsme napsali spole\u010dn\u011b s na\u0161\u00edm americk\u00fdm partnerem SellerMetrics. N\u011bkter\u00e9 sn\u00edmky obrazovky jsou proto v angli\u010dtin\u011b. Spr\u00e1va vlastn\u00edch kampan\u00ed Amazon PPC je t\u011b\u017ek\u00e1 pr\u00e1ce. Prodejci se \u010dasto c\u00edt\u00ed p\u0159et\u00ed\u017eeni r\u016fzn\u00fdmi typy reklam a nastaven\u00ed. \u010ca…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

6. A kone\u010dn\u011b \u2013 \u010dasto vy\u017eaduje po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l<\/h3>

Jak jste mohli vyvodit z p\u0159edchoz\u00edch bod\u016f, provozov\u00e1n\u00ed priv\u00e1tn\u00ed zna\u010dky na Amazonu vy\u017eaduje zna\u010dn\u00e9 mno\u017estv\u00ed po\u010d\u00e1te\u010dn\u00edho kapit\u00e1lu. Abychom z\u016fstali konkurenceschopn\u00ed, mus\u00edte zajistit, aby n\u00e1klady na produkty z\u016fstaly n\u00edzk\u00e9. To znamen\u00e1, \u017ee mus\u00edte objedn\u00e1vat ve velk\u00fdch mno\u017estv\u00edch. Priv\u00e1tn\u00ed zna\u010dka je skute\u010dn\u011b dlouhodobou investic\u00ed.<\/p>

Jak funguje prodej priv\u00e1tn\u00edch zna\u010dek na Amazonu v roce 2025?<\/h2>

Amazon se neust\u00e1le vyv\u00edj\u00ed, stejn\u011b jako konkurence na trhu. Mnoho \u010d\u00ednsk\u00fdch v\u00fdrobc\u016f nyn\u00ed dob\u00fdv\u00e1 obchodn\u00ed platformu sami, m\u00edsto aby pouze prod\u00e1vali sv\u00e9 zbo\u017e\u00ed online maloobchodn\u00edk\u016fm v Evrop\u011b.<\/p>

Jak\u00e9 aspekty mus\u00edte zv\u00e1\u017eit, abyste mohli ziskov\u011b prod\u00e1vat na Amazonu jako prodejce s priv\u00e1tn\u00edmi zna\u010dkami v roce 2025?<\/p>

V\u00fdzkum produktu a anal\u00fdza trhu<\/h3>

Anal\u00fdza trhu<\/a> slou\u017e\u00ed k poskytnut\u00ed informac\u00ed o aktu\u00e1ln\u00edm stavu t\u00fdkaj\u00edc\u00edm se odv\u011btv\u00ed, z\u00e1kazn\u00edk\u016f, konkurent\u016f a dal\u0161\u00edch tr\u017en\u00edch metrik p\u0159ed uveden\u00edm va\u0161eho produktu na trh. \u010c\u00edm byste m\u011bli za\u010d\u00edt ve sv\u00e9m v\u00fdzkumu? R\u00e1di bychom v\u00e1m poskytli stru\u010dn\u00fd p\u0159ehled, kter\u00fd rozhodn\u011b ne\u010din\u00ed n\u00e1rok na vy\u010derp\u00e1vaj\u00edc\u00ed informace.<\/p>

V\u00fdzkum produktu<\/h4>

Pokud za\u010d\u00edn\u00e1te \u00fapln\u011b od nuly a nem\u00e1te p\u0159edstavu, s jak\u00fdmi produkty chcete vstoupit na Amazon, stoj\u00ed za to pod\u00edvat se na seznamy bestseller\u016f. Zde najdete produkty, kter\u00e9 maj\u00ed vysokou popt\u00e1vku a obecn\u011b se prod\u00e1vaj\u00ed spolehliv\u011b. Speci\u00e1ln\u00ed n\u00e1stroje mohou v\u00fdrazn\u011b zjednodu\u0161it v\u00fdzkum. Nicm\u00e9n\u011b ru\u010dn\u00ed v\u00fdzkum a n\u011bkter\u00e9 triky<\/a>, jako je metoda 999, mohou tak\u00e9 pomoci p\u0159i hled\u00e1n\u00ed spr\u00e1vn\u00e9ho produktu.<\/p>

C\u00edlov\u00e1 skupina<\/h4>

B\u011bhem v\u00fdzkumu produktu nezapom\u00ednejte na sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Definov\u00e1n\u00ed c\u00edlov\u00e9 skupiny m\u00e1 velk\u00fd v\u00fdznam p\u0159i budov\u00e1n\u00ed podnik\u00e1n\u00ed s priv\u00e1tn\u00edmi zna\u010dkami na Amazonu. Emo\u010dn\u00ed spojen\u00ed c\u00edlov\u00e9 skupiny s va\u0161\u00edm produktem je d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e jeho velikost. Pokud dob\u0159e zn\u00e1te svou c\u00edlovou skupinu, m\u016f\u017eete b\u011bhem v\u00fdzkumu produktu vytv\u00e1\u0159et atraktivn\u00ed nab\u00eddky a bal\u00ed\u010dky, \u010d\u00edm\u017e generujete v\u00edce prodej\u016f.<\/p>

Anal\u00fdza konkurence<\/h4>

Pozorov\u00e1n\u00ed konkurence je tak\u00e9 sou\u010d\u00e1st\u00ed anal\u00fdzy trhu. Na Amazonu nen\u00ed nic, co by ji\u017e neexistovalo. P\u0159edpokl\u00e1dejte tedy, \u017ee va\u0161i z\u00e1kazn\u00edci rychle hledaj\u00ed alternativy. Ne\u017e za\u010dnete jako prodejce s priv\u00e1tn\u00edmi zna\u010dkami, pe\u010dliv\u011b sledujte svou potenci\u00e1ln\u00ed konkurenci a zjist\u011bte, jak se na Amazonu profiluj\u00ed, jak\u00e9 reklamy provozuj\u00ed, jak\u00e9 jedine\u010dn\u00e9 prodejn\u00ed argumenty (USP) komunikuj\u00ed, jak je navr\u017een A+ obsah atd.<\/p>

Zeptejte se sami sebe: Jakou p\u0159idanou hodnotu mohu nab\u00eddnout sv\u00fdm z\u00e1kazn\u00edk\u016fm, abych nechal konkurenci za sebou?<\/p>

Seznamte v\u00fdhody a nev\u00fdhody sv\u00e9 konkurence. Sledujte, jak jsou polo\u017eky propagov\u00e1ny, a ud\u011blejte to l\u00e9pe nebo jinak ne\u017e va\u0161i konkurenti. Pokud je kvalita va\u0161ich produkt\u016f, z\u00e1kaznick\u00fd servis, rychlost dod\u00e1n\u00ed nebo informace o produktu l\u00e9pe vyvinut\u00e9, ji\u017e v t\u00e9to f\u00e1zi sb\u00edr\u00e1te mnoho bod\u016f a vytv\u00e1\u0159\u00edte jedine\u010dn\u00e9 prodejn\u00ed argumenty pro svou p\u0159\u00edtomnost.<\/p>

Niche nebo \u0161irok\u00e9 zam\u011b\u0159en\u00ed<\/a> \u2013 co p\u0159in\u00e1\u0161\u00ed v\u00edce zisk\u016f na Amazonu? P\u0159e\u010dt\u011bte si na\u0161i zpr\u00e1vu o konkurenci na nejv\u011bt\u0161\u00edm trhu nyn\u00ed.<\/p>

Dom\u00e1c\u00ed v\u00fdrobci nebo “Vyrobeno v \u010c\u00edn\u011b” \u2013 co se hod\u00ed pro va\u0161e podnik\u00e1n\u00ed s priv\u00e1tn\u00edmi zna\u010dkami?<\/h3>

P\u0159i hled\u00e1n\u00ed spr\u00e1vn\u00e9ho dodavatele se \u010dasto hled\u00ed na \u010c\u00ednu. Jak jsme ji\u017e zm\u00ednili, spolupr\u00e1ce s \u010d\u00ednsk\u00fdmi v\u00fdrobci zahrnuje spoustu \u00fasil\u00ed a \u010dasto mus\u00edte o\u010dek\u00e1vat del\u0161\u00ed dodac\u00ed lh\u016fty. To zvy\u0161uje pl\u00e1novac\u00ed \u00fasil\u00ed a m\u016f\u017ee potenci\u00e1ln\u011b v\u00e9st k tomu, \u017ee se dostanete do vyprod\u00e1n\u00ed z\u00e1sob<\/em> b\u011bhem rostouc\u00ed popt\u00e1vky po va\u0161ich produktech, co\u017e zp\u016fsob\u00ed, \u017ee nejen\u017ee zme\u0161k\u00e1te trend, ale tak\u00e9 ztrat\u00edte Buy Box.<\/p>

Z\u00edsk\u00e1v\u00e1n\u00ed z D\u00e1ln\u00e9ho v\u00fdchodu m\u00e1 sv\u00e9 nev\u00fdhody, kter\u00e9 naopak tvo\u0159\u00ed z\u00e1klad pro v\u00fdhody z\u00edsk\u00e1v\u00e1n\u00ed z EU. Dodavatel z Evropy je v\u00fdrazn\u011b dra\u017e\u0161\u00ed, ale jako prodejce m\u00e1te v\u011bt\u0161\u00ed bezpe\u010dnost. M\u016f\u017eete nakupovat ji\u017e vyroben\u00e9 polo\u017eky v mal\u00fdch mno\u017estv\u00edch a rychle a flexibiln\u011b je op\u011btovn\u011b objedn\u00e1vat podle pot\u0159eby. Dovozce je odpov\u011bdn\u00fd za dodr\u017eov\u00e1n\u00ed v\u0161ech p\u0159edpis\u016f, stejn\u011b jako za p\u0159\u00edpadn\u00e9 \u0161kody.<\/p>

Vytvo\u0159en\u00ed prodejn\u00edho \u00fa\u010dtu \u2013 co se hod\u00ed pro va\u0161e podnik\u00e1n\u00ed s priv\u00e1tn\u00edmi zna\u010dkami?<\/h2>

Pot\u00e9, co dokon\u010d\u00edte svou anal\u00fdzu trhu a jste si jisti, kter\u00e9 produkty chcete prod\u00e1vat na Amazonu, n\u00e1sleduje nastaven\u00ed prodejn\u00edho \u00fa\u010dtu na Amazonu.<\/p>

Na Amazonu m\u00e1te jako prodejce dv\u011b mo\u017enosti \u2013 z\u00e1kladn\u00ed \u00fa\u010det nebo individu\u00e1ln\u00ed tarif \u010di profesion\u00e1ln\u00ed tarif.<\/p>

Individu\u00e1ln\u00ed tarif<\/h3>

Vytvo\u0159en\u00ed individu\u00e1ln\u00edho \u00fa\u010dtu je zdarma. Mus\u00edte v\u0161ak zaplatit provizi ve v\u00fd\u0161i 0,99 \u20ac za polo\u017eku za ka\u017ed\u00fd prodej, kter\u00fd uskute\u010dn\u00edte na Amazonu + procentu\u00e1ln\u00ed prodejn\u00ed poplatky<\/a>, kter\u00e9 z\u00e1vis\u00ed na kategorii produktu a pohybuj\u00ed se kolem 7-15 %. Tento poplatkov\u00fd model je ur\u010den pro prodejce, kte\u0159\u00ed prod\u00e1vaj\u00ed m\u00e9n\u011b ne\u017e 40 polo\u017eek m\u011bs\u00ed\u010dn\u011b.<\/p>

Profesion\u00e1ln\u00ed tarif<\/h3>

V profesion\u00e1ln\u00edm tarifu m\u00e1te k dispozici mnohem v\u00edce mo\u017enost\u00ed designu a pou\u017eit\u00ed, jako je lep\u0161\u00ed p\u0159ehled o prodejn\u00edch \u010d\u00edslech, \u00faprava n\u00e1klad\u016f na dopravu, nahr\u00e1v\u00e1n\u00ed seznam\u016f, podrobn\u00e9 prodejn\u00ed statistiky a mnoho dal\u0161\u00edho. Tarif se vyplat\u00ed p\u0159i prodeji v\u00edce ne\u017e 40 produkt\u016f m\u011bs\u00ed\u010dn\u011b a m\u011bli byste si stanovit tento minim\u00e1ln\u00ed c\u00edl.<\/p>

Doporu\u010dujeme za\u010d\u00edt s individu\u00e1ln\u00edm \u00fa\u010dtem, ne\u017e za\u010dnete aktivn\u011b prod\u00e1vat a t\u00edm vstoup\u00edte do podnik\u00e1n\u00ed. Jakmile budou va\u0161e produkty uvedeny na trh a p\u0159ipraveny k odesl\u00e1n\u00ed, m\u016f\u017eete p\u0159ej\u00edt na profesion\u00e1ln\u00ed tarif.<\/p>

Registrace priv\u00e1tn\u00ed zna\u010dky k prodeji na Amazonu<\/h2>

Registrace zna\u010dky u DPMA<\/a> nebo EUIPO<\/a> chr\u00e1n\u00ed va\u0161e pr\u00e1va na ochrannou zn\u00e1mku a je nezbytn\u00e1, pokud chcete provozovat podnik\u00e1n\u00ed s priv\u00e1tn\u00edmi zna\u010dkami na Amazonu. P\u0159i registraci nesm\u00edte p\u0159ehl\u00e9dnout, \u017ee ochrana ochrann\u00e9 zn\u00e1mky je v\u017edy teritori\u00e1ln\u00ed. Ti, kte\u0159\u00ed zaregistrovali svou zna\u010dku u DPMA, nebudou moci podniknout kroky proti neopr\u00e1vn\u011bn\u00e9mu pou\u017eit\u00ed v \u010c\u00edn\u011b.<\/p>

\"Priv\u00e1tn\u00ed<\/figure>

Ale v\u011bd\u011bli jste, \u017ee m\u00e1te tak\u00e9 mo\u017enost chr\u00e1nit svou zna\u010dku p\u0159\u00edmo u Amazonu<\/a>? <\/p>

M\u016f\u017ee se st\u00e1t, \u017ee prodejci t\u0159et\u00edch stran pou\u017e\u00edvaj\u00ed ji\u017e existuj\u00edc\u00ed ASIN k prodeji pad\u011blan\u00fdch produkt\u016f za ni\u017e\u0161\u00ed cenu nebo ke zm\u011bn\u011b popisu produktu. A v\u011b\u0159te n\u00e1m, to se st\u00e1v\u00e1 docela \u010dasto. Registrace zna\u010dky u Amazonu tento probl\u00e9m eliminuje: D\u00edky registraci zna\u010dky z\u00edsk\u00e1v\u00e1 vlastn\u00edk zna\u010dky p\u0159\u00edstup k n\u00e1stroj\u016fm Amazonu, kter\u00e9 umo\u017e\u0148uj\u00ed snadn\u00e9 sledov\u00e1n\u00ed a hl\u00e1\u0161en\u00ed poru\u0161en\u00ed pr\u00e1v k ochrann\u00fdm zn\u00e1mk\u00e1m Amazonu. T\u00edmto zp\u016fsobem se m\u016f\u017eete rychle zbavit poru\u0161ovatel\u016f.<\/p>

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You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

Prodej produkt\u016f priv\u00e1tn\u00ed zna\u010dky Amazon prost\u0159ednictv\u00edm FBA<\/h3>

Pokud pl\u00e1nujete prod\u00e1vat sv\u00e9 produkty priv\u00e1tn\u00ed zna\u010dky na Amazonu p\u0159\u00edmo prost\u0159ednictv\u00edm Fulfillment by Amazon (FBA), mus\u00edte zv\u00e1\u017eit velikost sv\u00fdch budouc\u00edch polo\u017eek a bal\u00ed\u010dk\u016f ji\u017e ve f\u00e1zi v\u00fdzkumu produktu. V\u00fdpo\u010det je docela jednoduch\u00fd: \u010c\u00edm men\u0161\u00ed je produkt, t\u00edm ni\u017e\u0161\u00ed jsou n\u00e1klady na dopravu a skladov\u00e1n\u00ed<\/a>. <\/p>

Faktem je: Obchod s priv\u00e1tn\u00edmi zna\u010dkami je \u010dasto spojen s FBA, proto\u017ee slu\u017eba je ide\u00e1ln\u00ed pro ty, kte\u0159\u00ed se cht\u011bj\u00ed soust\u0159edit na marketing a distribuci sv\u00fdch produkt\u016f. FBA nejen zjednodu\u0161uje dopravu, z\u00e1kaznick\u00fd servis a z\u00edsk\u00e1v\u00e1n\u00ed Buy Box. Prodejce FBA m\u00e1 pozornost a p\u0159\u00edstup k nejbohat\u0161\u00ed c\u00edlov\u00e9 skupin\u011b na Amazonu \u2013 z\u00e1kazn\u00edk\u016fm Prime. 34,4 milionu potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f s obrovskou kupn\u00ed silou pouze v N\u011bmecku, kte\u0159\u00ed jsou tak\u00e9 zn\u00e1mi t\u00edm, \u017ee \u010din\u00ed n\u00e1kupn\u00ed rozhodnut\u00ed extr\u00e9mn\u011b rychle.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tJak funguje Amazon FBA? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o popul\u00e1rn\u00ed slu\u017eb\u011b pln\u011bn\u00ed na prvn\u00ed pohled!<\/a>\n\t\t\t<\/div>\n\t\t\t
(Posledn\u00ed aktualizace 29.07.2022) V\u011bt\u0161ina obchodn\u00edk\u016f s t\u00edm pravd\u011bpodobn\u011b m\u00e1 zku\u0161enosti: Pln\u011bn\u00ed prost\u0159ednictv\u00edm Amazonu, nebo v angli\u010dtin\u011b “Shipping by Amazon”. Za t\u00edmto n\u00e1zvem se skr\u00fdv\u00e1 cel\u00e1 \u0159ada slu\u017eeb, kter\u00e9 e-commerce gigant nab\u00edz\u00ed prodejc\u016fm …<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\tAmazon FBA je vhodn\u00fd pro prodejce, kte\u0159\u00ed cht\u011bj\u00ed zjednodu\u0161it proces pln\u011bn\u00ed objedn\u00e1vek a zam\u011b\u0159it se na r\u016fst sv\u00e9ho podnik\u00e1n\u00ed.<\/a>\n\t\t\t<\/div>\n\t\t\t
Amazon je nevyhnuteln\u00fdm hr\u00e1\u010dem v online maloobchodu. A tak nen\u00ed divu, \u017ee ka\u017edoro\u010dn\u011b vznikaj\u00ed tis\u00edce nov\u00fdch profil\u016f prodejc\u016f. Zah\u00e1jen\u00ed podnik\u00e1n\u00ed v oblasti e-commerce a vybudov\u00e1n\u00ed ziskov\u00e9 spole\u010dnosti na Amazonu v\u0161ak nen\u00ed proch\u00e1zka r\u016f\u017eov\u00fdm sadem. Zvl\u00e1\u0161tn\u00ed v\u00fdzv…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Priv\u00e1tn\u00ed zna\u010dka a Amazon Buy Box \u2013 zaru\u010den\u00fd zisk?<\/h2>

Bohu\u017eel, nen\u00ed to tak jednoduch\u00e9. Jako prodejce priv\u00e1tn\u00ed zna\u010dky mus\u00edte dodr\u017eovat pravidla jako v\u0161ichni ostatn\u00ed na trhu Amazon, abyste z\u00edskali Buy Box. Jako nov\u00fd prodejce pot\u0159ebujete 90denn\u00ed historii prodeje, abyste z\u00edskali p\u0159\u00edstup k Buy Box. Do t\u00e9 doby z\u016fst\u00e1v\u00e1 v\u00e1\u0161 seznam v pouze \u010d\u00e1ste\u010dn\u011b viditeln\u00e9 oblasti “Ostatn\u00ed prodejci na Amazonu.”<\/p>

Co se stane po t\u011bchto 90 dnech? Pokud m\u016f\u017eete prok\u00e1zat bezchybnou historii prodeje, \u0161pi\u010dkov\u00fd servis a dopravu, z\u00edsk\u00e1te p\u0159\u00edstup k Buy Box a m\u016f\u017eete si ho udr\u017eet. Ale co znamen\u00e1 “bezchybn\u00fd”? Dobr\u00e1 zpr\u00e1va: Nemus\u00edte sout\u011b\u017eit s ostatn\u00edmi konkurenty na stejn\u00e9 str\u00e1nce produktu. M\u016f\u017eete v\u0161ak b\u00fdt st\u00e1le sankcionov\u00e1ni za \u0161patn\u00fd v\u00fdkon.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Die\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tV\u0161echny d\u016fle\u017eit\u00e9 informace o Amazonu Buy Box: v\u00fdkon prodejce, kvalifikace a dal\u0161\u00ed<\/a>\n\t\t\t<\/div>\n\t\t\t
Chcete-li zv\u00fd\u0161it sv\u00e9 prodeje na Amazonu, mus\u00edte se zam\u011b\u0159it na zisk Buy Box. Mal\u00e9 \u017elut\u00e9 tla\u010d\u00edtko hraje pro online prodejce rozhoduj\u00edc\u00ed roli, proto\u017ee zde prob\u00edh\u00e1 90 % v\u0161ech prodej\u016f na trhu. P\u0159e\u010dt\u011bte si v tomto \u010dl\u00e1nku v\u0161e, co pot\u0159ebujete v\u011bd\u011bt o Amazonu Buy Bo…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t14 nejd\u016fle\u017eit\u011bj\u0161\u00edch krit\u00e9ri\u00ed pro z\u00edsk\u00e1n\u00ed BuyBoxu na Amazonu a jak udr\u017eet sv\u00e9 metriky pod kontrolou<\/a>\n\t\t\t<\/div>\n\t\t\t
Jak to, \u017ee n\u011bkter\u00e9 nab\u00eddky jsou na Amazonu viditeln\u00e9, zat\u00edmco jin\u00e9 se neobjevuj\u00ed v Amazon BuyBox? Krit\u00e9ria pro z\u00edsk\u00e1n\u00ed mal\u00e9ho \u017elut\u00e9ho tla\u010d\u00edtka jsou nejl\u00e9pe st\u0159e\u017een\u00fdm tajemstv\u00edm online giganta a kvalifikace pro BuyBox nen\u00ed bez sv\u00fdch v\u00fdzev. Algoritmus Amazonu…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Z\u00e1v\u011br<\/h2>

Prodej produkt\u016f priv\u00e1tn\u00ed zna\u010dky nen\u00ed ani z\u00e1zra\u010dn\u00fd l\u00e9k, ani zastaral\u00e1 z\u00e1le\u017eitost, a rozhodn\u011b to nen\u00ed zaru\u010den\u00fd \u00fasp\u011bch. M\u00edsto toho pot\u0159ebujete spoustu znalost\u00ed a mus\u00edte v\u00e1\u017en\u011b pracovat na sv\u00e9m \u00fasp\u011bchu. Tak\u017ee se nenechte zaslepit a nevrhejte se do vlastn\u00ed zk\u00e1zky jen proto, \u017ee v\u00e1m n\u011bkte\u0159\u00ed sebedeklarovan\u00ed YouTube tren\u00e9\u0159i slibuj\u00ed v\u00e1\u0161 prvn\u00ed milion.<\/p>

Dnes maj\u00ed prodejci v\u00edce znalost\u00ed a p\u0159\u00edle\u017eitost\u00ed ne\u017e p\u0159ed n\u011bkolika lety. Ti, kte\u0159\u00ed to cht\u011bj\u00ed d\u011blat spr\u00e1vn\u011b, se budou muset postarat o budov\u00e1n\u00ed zna\u010dky a n\u00e1sledn\u011b poskytov\u00e1n\u00ed p\u0159idan\u00e9 hodnoty, kterou konkurence nem\u00e1. Koneckonc\u016f, to je \u00fa\u010del priv\u00e1tn\u00edho ozna\u010dov\u00e1n\u00ed \u2013 vyniknout nad konkurenc\u00ed.<\/p>

Amazon nab\u00edz\u00ed mnoho technick\u00fdch mo\u017enost\u00ed, slu\u017eeb, loaj\u00e1ln\u00ed z\u00e1kazn\u00edky a v neposledn\u00ed \u0159ad\u011b p\u0159\u00edstup na mezin\u00e1rodn\u00ed trh pro \u00fasp\u011b\u0161n\u00fd prodej produkt\u016f priv\u00e1tn\u00ed zna\u010dky. Dob\u0159e informovan\u00fd a p\u0159ipraven\u00fd m\u016f\u017ee kdokoli napsat sv\u016fj vlastn\u00ed p\u0159\u00edb\u011bh \u00fasp\u011bchu.<\/p>

\u010casto kladen\u00e9 ot\u00e1zky<\/h2>
M\u011bl by prodejce na Amazonu prod\u00e1vat prost\u0159ednictv\u00edm obchodn\u00edho zbo\u017e\u00ed nebo priv\u00e1tn\u00ed zna\u010dky?<\/strong><\/strong>

Volba mezi priv\u00e1tn\u00ed zna\u010dkou a obchodn\u00edm zbo\u017e\u00edm jako prodejce na Amazonu z\u00e1vis\u00ed na r\u016fzn\u00fdch faktorech. Priv\u00e1tn\u00ed zna\u010dka nab\u00edz\u00ed mo\u017enost vy\u0161\u0161\u00edch ziskov\u00fdch mar\u017e\u00ed a budov\u00e1n\u00ed zna\u010dky, ale vy\u017eaduje investice do v\u00fdvoje produktu a marketingu. Obchodn\u00ed zbo\u017e\u00ed je m\u00e9n\u011b rizikov\u00e9 a vy\u017eaduje men\u0161\u00ed investice, ale m\u016f\u017ee b\u00fdt vystaveno intenzivn\u011bj\u0161\u00ed konkurenci.<\/p> <\/div>

Jak\u00e9 hlavn\u00ed nev\u00fdhody by m\u011bly b\u00fdt zva\u017eov\u00e1ny p\u0159i prodeji produkt\u016f priv\u00e1tn\u00ed zna\u010dky?<\/strong><\/strong>

Krom\u011b d\u0159\u00edve zm\u00edn\u011bn\u00fdch n\u00e1klad\u016f na marketing a v\u00fdvoj produktu je priv\u00e1tn\u00ed zna\u010dka tak\u00e9 spojena s rizikem nejist\u00e9 akceptace na trhu, zna\u010dnou konkurenc\u00ed a del\u0161\u00ed dobou k dosa\u017een\u00ed ziskovosti. Budov\u00e1n\u00ed zna\u010dky vy\u017eaduje neust\u00e1l\u00e9 \u00fasil\u00ed v oblasti marketingu a z\u00e1kaznick\u00e9ho servisu. Existuje riziko, \u017ee produkt nemus\u00ed dos\u00e1hnout o\u010dek\u00e1van\u00e9ho \u00fasp\u011bchu nebo m\u016f\u017ee b\u00fdt p\u0159ekon\u00e1n jin\u00fdmi konkurenty.<\/p> <\/div>

Jak\u00e9 v\u00fdhody m\u00e1te jako prodejce priv\u00e1tn\u00ed zna\u010dky?<\/strong><\/strong>

Nejv\u011bt\u0161\u00ed v\u00fdhodou z\u016fst\u00e1v\u00e1 mo\u017enost budovat a etablovat svou vlastn\u00ed zna\u010dku. V\u00fdvojem a prodejem vlastn\u00edch produkt\u016f pod svou zna\u010dkou m\u016f\u017eete nab\u00edzet jedine\u010dn\u00e9 produkty, kter\u00e9 se odli\u0161uj\u00ed od konkurence. To v\u00e1m umo\u017e\u0148uje budovat dlouhodob\u00e9 vztahy se sv\u00fdmi z\u00e1kazn\u00edky. Krom\u011b toho priv\u00e1tn\u00ed zna\u010dka poskytuje v\u011bt\u0161\u00ed kontrolu nad cenami, kvalitou produktu a obrazem zna\u010dky.<\/p> <\/div><\/div>

Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 ontsunan \u2013 stock.adobe.com \/ \u00a9 bloomicon \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Pro mnoh\u00e9 prodejce nab\u00edzej\u00ed priv\u00e1tn\u00ed zna\u010dky na Amazonu ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost p\u0159edstavit sv\u016fj vlastn\u00ed produkt na velmi slibn\u00e9 platform\u011b. Ale je tak\u00e9 mo\u017en\u00e9 kombinovat: \u010d\u00edm d\u00e1l v\u00edce prodejc\u016f na Amazonu se rozhoduje prod\u00e1vat jak zna\u010dkov\u00e9 zbo\u017e\u00ed, tak sv\u00e9 vlastn\u00ed produkty priv\u00e1tn\u00ed zna\u010dky. Pokud zva\u017eujete vybudov\u00e1n\u00ed vlastn\u00edho podnik\u00e1n\u00ed na Amazonu distribuc\u00ed produkt\u016f priv\u00e1tn\u00ed zna\u010dky, r\u00e1di v\u00e1m poskytneme<\/p>\n","protected":false},"author":8,"featured_media":1944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-108639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"\nPriv\u00e1tn\u00ed zna\u010dka na Amazonu: P\u0159ehled v\u00fdhod a nev\u00fdhod<\/title>\n<meta name=\"description\" content=\"Prodej produkt\u016f priv\u00e1tn\u00ed zna\u010dky na Amazonu: Tyto v\u00fdzvy mus\u00ed prodejci zvl\u00e1dnout.\" \/>\n<meta name=\"robots\" content=\"index, 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Obchodn\u00ed zbo\u017e\u00ed je m\u00e9n\u011b rizikov\u00e9 a vy\u017eaduje men\u0161\u00ed investice, ale m\u016f\u017ee b\u00fdt vystaveno intenzivn\u011bj\u0161\u00ed konkurenci.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/privatni-znacka-na-amazonu-vyhody-nevyhody-a-jak-uspesne-obchodovat-se-svou-vlastni-znackou\/#faq-question-1723104309808\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/privatni-znacka-na-amazonu-vyhody-nevyhody-a-jak-uspesne-obchodovat-se-svou-vlastni-znackou\/#faq-question-1723104309808\",\"name\":\"Jak\u00e9 hlavn\u00ed nev\u00fdhody by m\u011bly b\u00fdt zva\u017eov\u00e1ny p\u0159i prodeji produkt\u016f priv\u00e1tn\u00ed zna\u010dky?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Krom\u011b d\u0159\u00edve zm\u00edn\u011bn\u00fdch n\u00e1klad\u016f na marketing a v\u00fdvoj produktu je priv\u00e1tn\u00ed zna\u010dka tak\u00e9 spojena s rizikem nejist\u00e9 akceptace na trhu, zna\u010dnou konkurenc\u00ed a del\u0161\u00ed dobou k dosa\u017een\u00ed ziskovosti. Budov\u00e1n\u00ed zna\u010dky vy\u017eaduje neust\u00e1l\u00e9 \u00fasil\u00ed v oblasti marketingu a z\u00e1kaznick\u00e9ho servisu. 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Priv\u00e1tn\u00ed zna\u010dka nab\u00edz\u00ed mo\u017enost vy\u0161\u0161\u00edch ziskov\u00fdch mar\u017e\u00ed a budov\u00e1n\u00ed zna\u010dky, ale vy\u017eaduje investice do v\u00fdvoje produktu a marketingu. Obchodn\u00ed zbo\u017e\u00ed je m\u00e9n\u011b rizikov\u00e9 a vy\u017eaduje men\u0161\u00ed investice, ale m\u016f\u017ee b\u00fdt vystaveno intenzivn\u011bj\u0161\u00ed konkurenci.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/privatni-znacka-na-amazonu-vyhody-nevyhody-a-jak-uspesne-obchodovat-se-svou-vlastni-znackou\/#faq-question-1723104309808","position":2,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/privatni-znacka-na-amazonu-vyhody-nevyhody-a-jak-uspesne-obchodovat-se-svou-vlastni-znackou\/#faq-question-1723104309808","name":"Jak\u00e9 hlavn\u00ed nev\u00fdhody by m\u011bly b\u00fdt zva\u017eov\u00e1ny p\u0159i prodeji produkt\u016f priv\u00e1tn\u00ed zna\u010dky?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Krom\u011b d\u0159\u00edve zm\u00edn\u011bn\u00fdch n\u00e1klad\u016f na marketing a v\u00fdvoj produktu je priv\u00e1tn\u00ed zna\u010dka tak\u00e9 spojena s rizikem nejist\u00e9 akceptace na trhu, zna\u010dnou konkurenc\u00ed a del\u0161\u00ed dobou k dosa\u017een\u00ed ziskovosti. Budov\u00e1n\u00ed zna\u010dky vy\u017eaduje neust\u00e1l\u00e9 \u00fasil\u00ed v oblasti marketingu a z\u00e1kaznick\u00e9ho servisu. Existuje riziko, \u017ee produkt nemus\u00ed dos\u00e1hnout o\u010dek\u00e1van\u00e9ho \u00fasp\u011bchu nebo m\u016f\u017ee b\u00fdt p\u0159ekon\u00e1n jin\u00fdmi konkurenty.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/privatni-znacka-na-amazonu-vyhody-nevyhody-a-jak-uspesne-obchodovat-se-svou-vlastni-znackou\/#faq-question-1723104321239","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/privatni-znacka-na-amazonu-vyhody-nevyhody-a-jak-uspesne-obchodovat-se-svou-vlastni-znackou\/#faq-question-1723104321239","name":"Jak\u00e9 v\u00fdhody m\u00e1te jako prodejce priv\u00e1tn\u00ed zna\u010dky?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nejv\u011bt\u0161\u00ed v\u00fdhodou z\u016fst\u00e1v\u00e1 mo\u017enost budovat a etablovat svou vlastn\u00ed zna\u010dku. 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Krom\u011b toho priv\u00e1tn\u00ed zna\u010dka poskytuje v\u011bt\u0161\u00ed kontrolu nad cenami, kvalitou produktu a obrazem zna\u010dky.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]},"og_video":"https:\/\/www.youtube.com\/embed\/xVqDFmdJsIs","og_video_type":"text\/html","og_video_duration":"1118","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2024-05-16T15:23:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108639"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/1944"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}