{"id":108642,"date":"2022-12-06T06:42:00","date_gmt":"2022-12-06T06:42:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/marketingove-trendy-2023-cast-2-tyto-ctyri-vyvoje-jsou-klicove-pro-uspesny-marketing-v-e-commerce\/"},"modified":"2022-12-06T06:42:00","modified_gmt":"2022-12-06T06:42:00","slug":"marketingove-trendy-2023-cast-2-tyto-ctyri-vyvoje-jsou-klicove-pro-uspesny-marketing-v-e-commerce","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/marketingove-trendy-2023-cast-2-tyto-ctyri-vyvoje-jsou-klicove-pro-uspesny-marketing-v-e-commerce\/","title":{"rendered":"Marketingov\u00e9 trendy 2023 (\u010d\u00e1st 2) \u2013 tyto \u010dty\u0159i v\u00fdvoje jsou kl\u00ed\u010dov\u00e9 pro \u00fasp\u011b\u0161n\u00fd marketing v e-commerce"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-475104-identifier\">Trendy v e-commerce 2023 ovliv\u0148uj\u00ed r\u016fzn\u00e9 oblasti online maloobchodu. V na\u0161em posledn\u00edm p\u0159\u00edsp\u011bvku jsme se podrobn\u011bji pod\u00edvali na trendy v e-commerce strategi\u00edch. Nicm\u00e9n\u011b se tak\u00e9 objevuj\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti v marketingu a ji\u017e zn\u00e1m\u00e9 kan\u00e1ly z\u00edsk\u00e1vaj\u00ed dal\u0161\u00ed v\u00fdznam. Pod\u00edv\u00e1me se bl\u00ed\u017ee na nejd\u016fle\u017eit\u011bj\u0161\u00ed marketingov\u00e9 trendy 2023 v e-commerce: Tady je to, na co by m\u011bli online maloobchodn\u00edci v nadch\u00e1zej\u00edc\u00edm roce zvl\u00e1\u0161\u0165 db\u00e1t.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-216012-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/trendy-v-elektronickem-obchode-cast-1-tyto-vyvoje-formuji-vase-e-com-strategie\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/27085644\/Ecommerce-trends-haendler-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon-Trends und neue E-Commerce-Strategien f\u00fcr H\u00e4ndler.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/trendy-v-elektronickem-obchode-cast-1-tyto-vyvoje-formuji-vase-e-com-strategie\/\">\u010c\u00e1st 1: Trendy v e-commerce 2023 \u2013 tyto t\u0159i v\u00fdvoje formuj\u00ed e-com strategie v nadch\u00e1zej\u00edc\u00edm roce<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Rok 2022 se pomalu bl\u00ed\u017e\u00ed ke konci. Mnoho v\u00fdvoj\u016f tak\u00e9 ovlivnilo online maloobchodn\u00edky v tomto roce a nastavilo nov\u00e9 impulsy v e-commerce. S bl\u00ed\u017e\u00edc\u00edm se koncem roku je nyn\u00ed \u010das pod\u00edvat se na trendy v e-commerce pro rok 2023. Z\u016fsta\u0148te informov\u00e1ni!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/logisticke-trendy-2023-cast-3-tyto-tri-vyvoje-v-e-commerce-by-mely-byt-urcite-zaznamenany-online-prodejci\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23140007\/e-commerce-logistik-trends-2023-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"E-Commerce: In der Logistik halten sich Trends hartn\u00e4ckig - auch 2023.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/logisticke-trendy-2023-cast-3-tyto-tri-vyvoje-v-e-commerce-by-mely-byt-urcite-zaznamenany-online-prodejci\/\">\u010c\u00e1st 3: Trendy v logistice 2023 \u2013 t\u011bmto t\u0159em v\u00fdvoj\u016fm v e-commerce by se m\u011bli online maloobchodn\u00edci rozhodn\u011b v\u011bnovat<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Pro e-commerce je logistika zvl\u00e1\u0161tn\u00ed v\u00fdzvou. Zejm\u00e9na kv\u016fli neust\u00e1le rostouc\u00edmu objemu objedn\u00e1vek a nes\u010detn\u00fdm bal\u00edk\u016fm a destinac\u00edm s t\u00edm spojen\u00fdm. Bal\u00edky \u010dasto tla\u010d\u00ed mnoho maloobchodn\u00edk\u016f na jejich limity. Logistick\u00e9 trendy budou v roce 2023 d\u016fle\u017eit\u00e9!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block gb-responsive-91377-identifier wp-block-heading\">Marketingov\u00e9 trendy 2023 \u2013 Z\u00e1kazn\u00edci cht\u011bj\u00ed za\u017e\u00edt n\u011bco v\u00fdjime\u010dn\u00e9ho<\/h2><p class=\"theme-wp-block gb-responsive-774674-identifier\">Marketing v online maloobchodu se dnes dynamicky m\u011bn\u00ed s pot\u0159ebami z\u00e1kazn\u00edk\u016f. To je zvl\u00e1\u0161\u0165 patrn\u00e9 v marketingov\u00fdch kan\u00e1lech, kter\u00e9 se v posledn\u00edch letech staly st\u00e1le rozs\u00e1hlej\u0161\u00edmi. Ale nejen kan\u00e1ly, technologie se tak\u00e9 vyvinuly a nab\u00edzej\u00ed nov\u00e9, inovativn\u00ed z\u00e1kaznick\u00e9 z\u00e1\u017eitky. Proto se marketingov\u00e9 trendy 2023 v <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-a-online-nakupovani-v-nemecku-jak-mocny-je-tento-e-commerce-gigant\/\">e-commerce<\/a> t\u00fdkaj\u00ed: jedine\u010dn\u00e9ho z\u00e1kaznick\u00e9ho z\u00e1\u017eitku.<\/p><h3 class=\"theme-wp-block gb-responsive-132468-identifier wp-block-heading\">1. Soci\u00e1ln\u00ed m\u00e9dia jsou kr\u00e1lem v e-commerce: Rostouc\u00ed v\u00fdznam soci\u00e1ln\u00edch m\u00e9di\u00ed<\/h3><p class=\"theme-wp-block gb-responsive-110383-identifier\">Nen\u00ed mo\u017en\u00e9 podce\u0148ovat trend e-commerce sm\u011brem k soci\u00e1ln\u00edmu obchodu, stejn\u011b jako obchodu objevov\u00e1n\u00ed na platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed. Na jedn\u00e9 stran\u011b tento trend ovliv\u0148uje strategie e-commerce. Na druh\u00e9 stran\u011b m\u00e1 soci\u00e1ln\u00ed obchod tak\u00e9 v\u00fdznamn\u00fd dopad na marketing online maloobchodn\u00edk\u016f. D\u016fvod: Na soci\u00e1ln\u00edch m\u00e9di\u00edch plat\u00ed jin\u00e1 pravidla ne\u017e nap\u0159\u00edklad v tradi\u010dn\u00edm e-mailov\u00e9m marketingu. To je zvl\u00e1\u0161\u0165 patrn\u00e9 prost\u0159ednictv\u00edm st\u00e1le relevantn\u011bj\u0161\u00edho obchodu objevov\u00e1n\u00ed. Zde jsou produkty &#8220;nalezeny&#8221; potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky na z\u00e1klad\u011b informac\u00ed, kter\u00e9 \u2013 v tomto p\u0159\u00edpad\u011b \u2013 Facebook sporadicky zobrazuje ve feedu u\u017eivatel\u016f podle z\u00e1jm\u016f u\u017eivatel\u016f.<\/p><p class=\"theme-wp-block gb-responsive-765948-identifier\">Obecn\u011b plat\u00ed na soci\u00e1ln\u00edch m\u00e9di\u00edch: N\u00e1kupn\u00ed z\u00e1\u017eitek je bezprobl\u00e9mov\u011b za\u010dlen\u011bn do z\u00e1\u017eitku z z\u00e1bavy. Johannes Altmann, zakladatel Shoplupe, potvrzuje v\u00fdznam obchodu objevov\u00e1n\u00ed: &#8220;Projekt u\u017eivatelsk\u00e9ho v\u00fdzkumu, kter\u00fd jsem provedl, uk\u00e1zal, \u017ee spot\u0159ebitel\u00e9 se nec\u00edt\u00ed inspirov\u00e1ni online obchody. Zat\u00edmco vytv\u00e1\u0159\u00edme n\u011bkolik inspirativn\u00edch str\u00e1nek obchod\u016f a doch\u00e1z\u00ed k n\u011bkter\u00fdm impulzivn\u00edm n\u00e1kup\u016fm, tyto jsou \u010dasto zalo\u017eeny na kombinaci s atraktivn\u00edmi cenami a nab\u00eddkami. Nicm\u00e9n\u011b produkty mus\u00ed naj\u00edt sv\u00e9 z\u00e1kazn\u00edky, a to se d\u011bje na Facebooku nebo Instagramu.&#8221;<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-665751-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-600655-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">\u201eProjekt u\u017eivatelsk\u00e9ho v\u00fdzkumu, kter\u00fd jsem provedl, uk\u00e1zal, \u017ee spot\u0159ebitel\u00e9 se nec\u00edt\u00ed inspirov\u00e1ni online obchody. Zat\u00edmco vytv\u00e1\u0159\u00edme n\u011bkolik inspirativn\u00edch str\u00e1nek obchod\u016f a doch\u00e1z\u00ed k n\u011bkter\u00fdm impulzivn\u00edm n\u00e1kup\u016fm, tyto jsou \u010dasto zalo\u017eeny na kombinaci s atraktivn\u00edmi cenami a nab\u00eddkami. Nicm\u00e9n\u011b produkty mus\u00ed naj\u00edt sv\u00e9 z\u00e1kazn\u00edky, a to se d\u011bje na Facebooku nebo Instagramu.\u201d<\/span><\/p>\n<cite>Johannes Altmann, zakladatel Shoplupe<\/cite><\/blockquote><p class=\"theme-wp-block gb-responsive-653238-identifier\">P\u0159edev\u0161\u00edm se generace Z dost\u00e1v\u00e1 do centra pozornosti online maloobchodn\u00edk\u016f v marketingu. Nejen\u017ee tr\u00e1v\u00ed hodn\u011b \u010dasu na platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed, ale tak\u00e9 st\u00e1le v\u00edce o\u010dek\u00e1vaj\u00ed, \u017ee tam najdou integrovan\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek. Trend sm\u011brem k soci\u00e1ln\u00edmu obchodu je patrn\u00fd, mimo jin\u00e9 d\u00edky st\u00e1le se roz\u0161i\u0159uj\u00edc\u00edm funkc\u00edm e-commerce, kter\u00e9 Facebook a Instagram nab\u00edzej\u00ed firm\u00e1m. O\u010dek\u00e1v\u00e1 se, \u017ee prodejn\u00ed potenci\u00e1l na soci\u00e1ln\u00edch m\u00e9di\u00edch bude i v roce 2023 nad\u00e1le r\u016fst.<\/p><h3 class=\"theme-wp-block gb-responsive-538360-identifier wp-block-heading\">2. AR, VR, AI, Metaverse a NFT \u2013 Inovativn\u00ed s\u00edla pro online maloobchod<\/h3><p class=\"theme-wp-block gb-responsive-36209-identifier\">Online maloobchod se v nadch\u00e1zej\u00edc\u00edm roce v\u00edce ne\u017e kdy jindy setk\u00e1 s inovativn\u00edmi technologiemi, jako jsou roz\u0161\u00ed\u0159en\u00e1 realita, virtu\u00e1ln\u00ed realita, um\u011bl\u00e1 inteligence, metaverse a nezam\u011bniteln\u00e9 tokeny. Velk\u00e9 spole\u010dnosti jako <a href=\"https:\/\/www.wuv.de\/Exklusiv\/Specials\/Sportmarketing-Summit-2022\/Adidas-zeigt-H%C3%A4ndlern-WM-Produkte-virtuell\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adidas<\/a> a <a href=\"https:\/\/www.popupstores.de\/shop-finden\/virtual-reality-pop-up-store-von-zalando-in-madrid.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zalando<\/a> ji\u017e testuj\u00ed aplikace VR, aby z\u016fstaly v kontaktu s maloobchodn\u00edky a z\u00e1kazn\u00edky a p\u0159edstavily nov\u00e9 produkty a obchody. St\u00e1le se zvy\u0161uj\u00edc\u00ed testov\u00e1n\u00ed bylo podn\u00edceno pandemi\u00ed koronaviru. Maloobchod musel rychle reagovat a naj\u00edt nov\u00e9 zp\u016fsoby, jak se spojit se z\u00e1kazn\u00edky.<\/p><p class=\"theme-wp-block gb-responsive-947535-identifier\">Pro maloobchodn\u00edky mohou b\u00fdt aplikace AR a VR velmi v\u00fdhodn\u00e9 pro prezentaci produkt\u016f v online obchod\u011b \u2013 cel\u00e9 pop-up obchody, jako ty, kter\u00e9 Zalando testovalo v Madridu, jsou st\u00e1le sp\u00ed\u0161e v\u00fdjimkou. I men\u0161\u00ed aplikace mohou z\u00e1kazn\u00edk\u016fm poskytnout cenn\u00e9 slu\u017eby a t\u00edm lep\u0161\u00ed z\u00e1kaznick\u00fd z\u00e1\u017eitek, nap\u0159\u00edklad v segmentu od\u011bv\u016f: Zde m\u016f\u017ee VR pomoci z\u00edskat dojem o od\u011bvu na vlastn\u00edm t\u011ble p\u0159ed n\u00e1kupem. A to s pouh\u00fdmi n\u011bkolika kliknut\u00edmi.<\/p><p class=\"theme-wp-block gb-responsive-477339-identifier\">AI bude hr\u00e1t v\u00fdznamnou roli v trendech e-commerce 2023 pro personalizaci obsahu a n\u00e1vrh\u016f produkt\u016f \u2013 v\u00edce o tom v bod\u011b sedm. Metaverse a digit\u00e1ln\u00ed sb\u011bratelsk\u00e9 p\u0159edm\u011bty, zn\u00e1m\u00e9 jako nezam\u011bniteln\u00e9 tokeny (NFT), z\u00edsk\u00e1vaj\u00ed st\u00e1le v\u011bt\u0161\u00ed pozornost, zejm\u00e9na v marketingu e-commerce. Metaverse a NFT jsou ji\u017e pova\u017eov\u00e1ny za slibnou p\u0159\u00edle\u017eitost, jak v\u00fdrazn\u011b pos\u00edlit loajalitu z\u00e1kazn\u00edk\u016f. Maloobchodn\u00edci mohou vyu\u017e\u00edt NFT k bezpe\u010dn\u00e9 nab\u00eddce exkluzivn\u00edch digit\u00e1ln\u00edch produkt\u016f nebo slev z\u00e1kazn\u00edk\u016fm.<\/p><p class=\"theme-wp-block gb-responsive-694410-identifier\">Metaverse m\u016f\u017ee tak\u00e9 fungovat jako roz\u0161\u00ed\u0159en\u00fd prodejn\u00ed prostor pro uveden\u00ed nov\u00fdch produkt\u016f komunit\u011b. Jak se v\u0161ak metaverse a NFT p\u0159esn\u011b vyvinou, je st\u00e1le nejist\u00e9, jak vysv\u011btluje Hagen Meischner, mana\u017eer partnerstv\u00ed ve spole\u010dnosti Shopify: &#8220;Mo\u017en\u00e1 se metaverse nakonec vyvine v digit\u00e1ln\u00ed platformu pro videokonference nebo n\u011bco podobn\u00e9ho, a NFT mohou b\u00fdt integrov\u00e1ny do jin\u00fdch technologi\u00ed, aby zv\u00fd\u0161ily bezpe\u010dnost digit\u00e1ln\u00edch transakc\u00ed. Ale nemysl\u00edm si, \u017ee se NFT dlouhodob\u011b etabluj\u00ed jako samostatn\u00e9 digit\u00e1ln\u00ed produkty, kter\u00e9 by spot\u0159ebitel\u00e9 kupovali.&#8221;<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 gb-responsive-133639-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-95234-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">\u201eMo\u017en\u00e1 se metaverse nakonec vyvine v digit\u00e1ln\u00ed platformu pro videokonference nebo n\u011bco podobn\u00e9ho, a NFT mohou b\u00fdt integrov\u00e1ny do jin\u00fdch technologi\u00ed, aby zv\u00fd\u0161ily bezpe\u010dnost digit\u00e1ln\u00edch transakc\u00ed. Ale nemysl\u00edm si, \u017ee se NFT dlouhodob\u011b etabluj\u00ed jako samostatn\u00e9 digit\u00e1ln\u00ed produkty, kter\u00e9 by spot\u0159ebitel\u00e9 kupovali.\u201d<\/span><\/p>\n<cite>Hagen Meischner, mana\u017eer partnerstv\u00ed ve spole\u010dnosti Shopify<\/cite><\/blockquote><h3 class=\"theme-wp-block gb-responsive-400082-identifier wp-block-heading\">3. Obsah vytv\u00e1\u0159en\u00fd u\u017eivateli v marketingu pro v\u011bt\u0161\u00ed d\u016fv\u011bryhodnost<\/h3><p class=\"theme-wp-block gb-responsive-593864-identifier\">Pokud jde o komunitu: E-commerce spole\u010dnosti by se v roce 2023 m\u011bly je\u0161t\u011b v\u00edce zam\u011b\u0159it na obsahov\u00fd marketing vytv\u00e1\u0159en\u00fd u\u017eivateli pro u\u017eivatele. Obsah vytv\u00e1\u0159en\u00fd u\u017eivateli (UGC) je kl\u00ed\u010dov\u00e9 slovo pro v\u011bt\u0161\u00ed d\u016fv\u011bryhodnost v obsahov\u00e9m marketingu. A\u0165 u\u017e jsou to fotografie nebo videa z\u00e1kazn\u00edk\u016f \u2013 obsah vytv\u00e1\u0159en\u00fd z\u00e1kazn\u00edky pro ostatn\u00ed z\u00e1kazn\u00edky je mnohem efektivn\u011bj\u0161\u00ed ne\u017e \u010dist\u00e1 reklama zna\u010dky, kter\u00e1 je vyle\u0161t\u011bn\u00e1 do lesku. Jak d\u016fle\u017eit\u00fd bude obsah vytv\u00e1\u0159en\u00fd u\u017eivateli pro e-commerce v nadch\u00e1zej\u00edc\u00edm roce, je patrn\u00e9 mimo jin\u00e9 z pr\u016fzkumn\u00fdch statistik: Nap\u0159\u00edklad <a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/490724\/umfrage\/nutzung-von-bewerungsportalen-vor-dem-online-einkauf-nach-altersgruppen\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">66 procent 19 a\u017e 26let\u00fdch uv\u00e1d\u00ed, \u017ee si p\u0159ed online n\u00e1kupem \u010dtou recenze z\u00e1kazn\u00edk\u016f<\/a>. Pro maloobchodn\u00edky to znamen\u00e1 kl\u00e1st v\u011bt\u0161\u00ed d\u016fraz na UGC a m\u00e9n\u011b na lesklou reklamu.<\/p><h3 class=\"theme-wp-block gb-responsive-618626-identifier wp-block-heading\">4. Osobn\u00ed m\u00edsto masov\u00e9ho \u2013 Personalizace z\u016fst\u00e1v\u00e1 krit\u00e9riem \u00fasp\u011bchu<\/h3><p class=\"theme-wp-block gb-responsive-192160-identifier\">To sam\u00e9 plat\u00ed pro komunikaci se z\u00e1kazn\u00edky. Osobn\u00ed p\u0159\u00edstup ji\u017e o\u010dek\u00e1v\u00e1 v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f. V <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pr\u016fzkumu Sendcloud<\/a> 52 procent respondent\u016f potvrdilo p\u0159ed dv\u011bma lety, \u017ee cht\u011bj\u00ed personalizovan\u00e9 nab\u00eddky od maloobchodn\u00edk\u016f. Trend sm\u011brem k personalizaci z\u00edsk\u00e1v\u00e1 ka\u017ed\u00fd rok na s\u00edle. Proto je osobn\u00ed komunikace jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch trend\u016f e-commerce v roce 2023. To plat\u00ed nejen pro nab\u00eddky, ale tak\u00e9 pro z\u00e1kaznickou podporu. Maloobchodn\u00edci by m\u011bli zajistit, aby z\u00e1kazn\u00edci mohli dos\u00e1hnout osobn\u00ed podpory \u2013 toho lze efektivn\u011b dos\u00e1hnout tak\u00e9 integrac\u00ed \u017eiv\u00e9ho chatu, kter\u00fd z\u00e1rove\u0148 nab\u00edz\u00ed nov\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek.<\/p><h2 class=\"theme-wp-block gb-responsive-291464-identifier wp-block-heading\">Kl\u00ed\u010dov\u00e9 pro \u00fasp\u011bch: Zam\u011b\u0159en\u00ed na autenticitu, personalizaci a soci\u00e1ln\u00ed m\u00e9dia<\/h2><p class=\"theme-wp-block gb-responsive-618104-identifier\">Marketing v e-commerce se bude muset v nadch\u00e1zej\u00edc\u00edm roce je\u0161t\u011b v\u00edce zam\u011b\u0159it na personalizaci obsahu, aby oslovil z\u00e1kazn\u00edky. D\u016fle\u017eit\u00fdm bodem je tak\u00e9 autenticita. M\u00edsto leskl\u00e9ho marketingu hraj\u00ed komunitn\u00ed management a obsah vytv\u00e1\u0159en\u00fd u\u017eivateli kl\u00ed\u010dovou roli v tom, aby se z\u00e1kazn\u00edci, zna\u010dky a spole\u010dnosti c\u00edtili propojeni. D\u00e1le bude marketing st\u00e1le v\u00edce integrov\u00e1n do z\u00e1kaznick\u00e9ho z\u00e1\u017eitku \u2013 zejm\u00e9na na kan\u00e1lech soci\u00e1ln\u00edch m\u00e9di\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-16193-identifier has-small-font-size\">Image credit: \u00a9 AAYDESIGN &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Trendy v e-commerce 2023 ovliv\u0148uj\u00ed r\u016fzn\u00e9 oblasti online maloobchodu. V na\u0161em posledn\u00edm p\u0159\u00edsp\u011bvku jsme se podrobn\u011bji pod\u00edvali na trendy v e-commerce strategi\u00edch. Nicm\u00e9n\u011b se tak\u00e9 objevuj\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti v marketingu a ji\u017e zn\u00e1m\u00e9 kan\u00e1ly z\u00edsk\u00e1vaj\u00ed dal\u0161\u00ed v\u00fdznam. Pod\u00edv\u00e1me se bl\u00ed\u017ee na nejd\u016fle\u017eit\u011bj\u0161\u00ed marketingov\u00e9 trendy 2023 v e-commerce: Tady je to, na co by m\u011bli online<\/p>\n","protected":false},"author":3,"featured_media":23445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[912,927],"tags":[],"class_list":["post-108642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-retail-3","category-tipy-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce: Tyto marketingov\u00e9 trendy budou kl\u00ed\u010dov\u00e9 v roce 2025<\/title>\n<meta name=\"description\" content=\"Jak\u00e9 marketingov\u00e9 trendy v roce 2025 by si maloobchodn\u00edci v e-commerce rozhodn\u011b m\u011bli pamatovat? 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