{"id":108645,"date":"2020-11-10T08:20:00","date_gmt":"2020-11-10T08:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/"},"modified":"2020-11-10T08:20:00","modified_gmt":"2020-11-10T08:20:00","slug":"co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/","title":{"rendered":"Co je zvl\u00e1\u0161tn\u00edho na slu\u017eb\u011b Amazon FBA a jak\u00e9 zku\u0161enosti maj\u00ed prodejci s n\u00ed?"},"content":{"rendered":"

“M\u00e1 zku\u0161enost s Amazon FBA: Prod\u00e1v\u00e1m s FBA a vyd\u011bl\u00e1v\u00e1m 20 000 \u20ac m\u011bs\u00ed\u010dn\u011b! Nyn\u00ed v\u00e1m uk\u00e1\u017eu, jak vybudovat \u00fasp\u011b\u0161n\u00fd podnik.” \u2013 Pravd\u011bpodobn\u011b jste \u010detli jednu nebo druhou slibnou hlavi\u010dku jako tuto od sebeproklamovan\u00fdch guru\u016f Amazonu. Odr\u00e1\u017e\u00ed v\u0161ak tyto zpr\u00e1vy o zku\u0161enostech s Amazon FBA realitu? Ot\u00e1zka, zda stoj\u00ed za to Amazon FBA, je ta, kterou si kladou mnoz\u00ed, kte\u0159\u00ed se zab\u00fdvaj\u00ed e-commerce nebo zva\u017euj\u00ed vybudov\u00e1n\u00ed vlastn\u00edho online podnik\u00e1n\u00ed na Amazonu.<\/p>

Nikdo nem\u016f\u017ee pop\u0159\u00edt, \u017ee Amazon FBA nab\u00edz\u00ed mnoho v\u00fdhod pro prodejce. Nicm\u00e9n\u011b z\u016fsta\u0148te kriti\u010dt\u00ed a d\u00e1vejte si pozor na p\u0159ehnan\u00e9 p\u0159\u00edb\u011bhy o \u00fasp\u011bchu, kter\u00e9 jsou na internetu hojn\u00e9. Co m\u016f\u017eeme \u0159\u00edci p\u0159edem je: Ano, m\u016f\u017eete vyd\u011blat pen\u00edze s Amazon FBA, ale vy\u017eaduje to spoustu znalost\u00ed a mus\u00edte zv\u00e1\u017eit ur\u010dit\u00e9 aspekty. Zku\u0161enosti ukazuj\u00ed, \u017ee Amazon FBA rozhodn\u011b nen\u00ed model “zbohatn\u011bte rychle p\u0159es noc”! V tomto smyslu v\u00e1m uk\u00e1\u017eeme nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u00fdhody a nev\u00fdhody Amazon FBA a jak\u00e9 zku\u0161enosti m\u011bli ostatn\u00ed prodejci s touto slu\u017ebou pln\u011bn\u00ed. Tak\u017ee: P\u0159ipravte se, p\u0159\u00e1tel\u00e9, a u\u017eijte si \u010dten\u00ed!<\/p>\t\t

\n\t\t
\n\t\t\t
\n\t
\n\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\tJak funguje Amazon FBA? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o popul\u00e1rn\u00ed slu\u017eb\u011b pln\u011bn\u00ed na prvn\u00ed pohled!<\/a>\n\t\t\t<\/div>\n\t\t\t
V\u011bt\u0161ina prodejc\u016f to pravd\u011bpodobn\u011b zn\u00e1: Fulfillment by Amazon, nebo v n\u011bm\u010din\u011b “Versand durch Amazon.” To zahrnuje celou \u0159adu slu\u017eeb, kter\u00e9 e-commerce gigant nab\u00edz\u00ed prodejc\u016fm na sv\u00e9m tr\u017ei\u0161ti. Ji\u017e jsme pro v\u00e1s zde sestavili podrobn\u00fd popis t\u00e9to slu\u017eby dopravy \u2013 p\u0159e\u010dt\u011bte si nyn\u00ed!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Co je Amazon FBA a jak to funguje?<\/h2>

<\/meta>Amazon FBA (Fulfillment by Amazon) je slu\u017eba, kde m\u016f\u017ee prodejce outsourcovat ve\u0161kerou logistiku, jako je skladov\u00e1n\u00ed, balen\u00ed, doprava, vracen\u00ed a z\u00e1kaznick\u00fd servis. Amazon se o to v\u0161echno postar\u00e1 za v\u00e1s. Samoz\u0159ejm\u011b za poplatek. P\u0159esto mohou prodejci oslovit mnohem v\u011bt\u0161\u00ed po\u010det z\u00e1kazn\u00edk\u016f d\u00edky automatick\u00e9 \u00fa\u010dasti v programu Prime \u2013 a s men\u0161\u00edm \u00fasil\u00edm.<\/p>

\"M\u00e1<\/figure><\/div>

Aby jste mohli za\u010d\u00edt jako prodejce Amazon FBA<\/a>, mus\u00edte nejprve poslat vybran\u00e9 polo\u017eky, kter\u00e9 chcete prod\u00e1vat, do jednoho z fulfillment center Amazonu. To lze prov\u00e9st prost\u0159ednictv\u00edm vybran\u00fdch dopravc\u016f, nebo m\u016f\u017eete nechat Amazon zorganizovat tento proces. V dal\u0161\u00edm kroku jsou produkty uvedeny v nab\u00eddce v\u010detn\u011b loga “Prime”. Nyn\u00ed jsou objedn\u00e1vky proveden\u00e9 prost\u0159ednictv\u00edm Amazonu zcela zpracov\u00e1ny Amazonem. Vyhled\u00e1v\u00e1n\u00ed ve skladu, balen\u00ed do krabic a doprava je prov\u00e1d\u011bna v\u00fdhradn\u011b Amazonem. Pokud nastanou n\u011bjak\u00e9 probl\u00e9my s objedn\u00e1vkami, Amazon se tak\u00e9 postar\u00e1 o z\u00e1kaznick\u00fd servis a vr\u00e1cen\u00ed vr\u00e1cen\u00e9ho zbo\u017e\u00ed. Proto maj\u00ed z\u00e1kazn\u00edci obvykle dobrou zku\u0161enost s Amazon FBA, i kdy\u017e si mo\u017en\u00e1 nejsou v\u011bdomi, \u017ee jejich objedn\u00e1vka byla odesl\u00e1na pomoc\u00ed t\u00e9to slu\u017eby. Zisk, kter\u00fd je vyd\u011bl\u00e1n, minus v\u0161echny poplatky, je p\u0159eveden Amazonem na registrovan\u00fd podnikatelsk\u00fd \u00fa\u010det prodejce.<\/p>

\n

You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

Je ka\u017ed\u00fd prodejce a ka\u017ed\u00fd produkt vhodn\u00fd pro Amazon FBA?<\/h2>

Amazon FBA je obecn\u011b otev\u0159en v\u0161em prodejc\u016fm na tr\u017ei\u0161ti (s n\u011bkolika v\u00fdjimkami). Je v\u0161ak t\u0159eba poznamenat, \u017ee poplatky za skladov\u00e1n\u00ed jsou zalo\u017eeny na po\u017eadovan\u00e9m skladovac\u00edm prostoru a d\u00e9lce skladov\u00e1n\u00ed. Zejm\u00e9na u v\u011bt\u0161\u00edch produkt\u016f m\u016f\u017ee FBA tedy ovlivnit mar\u017ei a dokonce se st\u00e1t neprofitabiln\u00edm. Produkty, kter\u00e9 p\u0159edstavuj\u00ed v\u011bt\u0161\u00ed n\u00e1kup pro z\u00e1kazn\u00edka a jsou kupov\u00e1ny m\u00e9n\u011b \u010dasto, mohou b\u00fdt tak\u00e9 m\u00e9n\u011b atraktivn\u00ed. Obecn\u011b doporu\u010dujeme prov\u00e9st d\u016fkladn\u00fd a rozs\u00e1hl\u00fd pr\u016fzkum produkt\u016f<\/a>, abyste z\u00edskali jasn\u00fd obr\u00e1zek o situaci nebo dokonce zachytili n\u011bkter\u00e9 trendy produkty.<\/p>

D\u00e1le Amazon v pokynech upozor\u0148uje, \u017ee produkty, kter\u00e9 spadaj\u00ed pod n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i krit\u00e9ria, mohou b\u00fdt skute\u010dn\u011b vylou\u010deny z programu pln\u011bn\u00ed nebo obecn\u011b nemohou b\u00fdt nab\u00edzeny. To m\u016f\u017ee pon\u011bkud ztlumit zku\u0161enost s Amazon FBA n\u011bkter\u00fdch podnikatel\u016f.<\/p>

Kategorie vy\u017eaduj\u00edc\u00ed schv\u00e1len\u00ed:<\/strong> To se t\u00fdk\u00e1 kategori\u00ed, jako je j\u00eddlo, kter\u00e9 jsou sledov\u00e1ny, kontrolov\u00e1ny a p\u0159\u00edpadn\u011b regulov\u00e1ny Amazonem. Podle Amazonu je to zaji\u0161t\u011bn\u00ed bezpe\u010dnosti z\u00e1kazn\u00edk\u016f, kvality, jak\u00fdchkoli pr\u00e1v na ochrann\u00e9 zn\u00e1mky a pr\u00e1vn\u00edch po\u017eadavk\u016f na dovoz a v\u00fdvoz.<\/p>

Produkty s omezen\u00edmi:<\/strong> To zahrnuje nap\u0159\u00edklad l\u00e9ky na p\u0159edpis, proto\u017ee ty jsou pr\u00e1vn\u011b vylou\u010deny z prodeje. Tak\u00e9 tab\u00e1kov\u00e9 v\u00fdrobky obsahuj\u00edc\u00ed nikotin nebo pou\u017eit\u00e9 d\u00edly vozidel jsou omezeny pokyny Amazonu.<\/p>

Nebezpe\u010dn\u00e9 zbo\u017e\u00ed:<\/strong> Polo\u017eky s nebezpe\u010dn\u00fdmi slo\u017ekami, kter\u00e9 p\u0159edstavuj\u00ed riziko pro zdrav\u00ed, nemohou b\u00fdt prod\u00e1v\u00e1ny prost\u0159ednictv\u00edm Amazonu a proto nemohou b\u00fdt distribuov\u00e1ny prost\u0159ednictv\u00edm Amazon FBA.<\/p>

Nespr\u00e1vn\u00e9 balen\u00ed:<\/strong> Balen\u00ed, kter\u00e9 nevyhovuje po\u017eadavk\u016fm Amazonu, m\u016f\u017ee tak\u00e9 v\u00e9st k vylou\u010den\u00ed z programu FBA. V tomto kontextu Amazon odkazuje na bezpe\u010dnou a efektivn\u00ed kvalitu balen\u00ed, kter\u00e1 je zvl\u00e1dnuteln\u00e1 v logistick\u00fdch centrech.<\/p>

Alternativou k Amazon FBA je dropshipping. Ob\u011b metody dopravy maj\u00ed sv\u00e9 v\u00fdhody a nev\u00fdhody. Pod\u00edvali jsme se na to, kter\u00e9 pln\u011bn\u00ed je vhodn\u00e9 pro koho: Amazon FBA vs. Dropshipping<\/a>.<\/p>

Nejv\u00fdznamn\u011bj\u0161\u00ed v\u00fdhody: To, co prodejci Amazon FBA hl\u00e1s\u00ed ze zku\u0161enosti<\/h2>
\"Jak\u00e9<\/figure><\/div>

Logistika zjednodu\u0161en\u00e1<\/h3>

Pokud jste n\u011bkdy prodali n\u011bco na e-commerce platform\u011b, mo\u017en\u00e1 v\u00edte, jak \u00fanavn\u00e9 je hledat produkt ve sv\u00e9m dom\u00e1c\u00edm skladu, zabalit ho a pot\u00e9 ho vz\u00edt na po\u0161tu. Manual doprava je extr\u00e9mn\u011b \u010dasov\u011b n\u00e1ro\u010dn\u00e1 a vy\u010derp\u00e1vaj\u00edc\u00ed. M\u00edsto toho mohou prodejci, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed Amazon FBA, vyu\u017e\u00edt zku\u0161enosti a person\u00e1ln\u00ed a materi\u00e1ln\u00ed kapacity online giganta.<\/p>

Obrovsk\u00e9 skladovac\u00ed kapacity jsou k dispozici<\/h3>

S Amazon FBA m\u00e1te teoreticky neomezen\u00e9 bezplatn\u00e9 skladovac\u00ed kapacity, proto\u017ee vyu\u017e\u00edv\u00e1te obrovsk\u00e1 fulfillment centra Amazonu a nemus\u00edte investovat do slo\u017eit\u00e9 logistiky. \u017d\u00e1dn\u00e9 pln\u00e9 gar\u00e1\u017ee, kde ztr\u00e1c\u00edte p\u0159ehled a mus\u00edte v\u011bci p\u0159esouvat. Sbohem probl\u00e9m\u016fm s prostorem! Plat\u00edte pouze za prostor, kter\u00fd skute\u010dn\u011b pou\u017e\u00edv\u00e1te. Poplatek za skladov\u00e1n\u00ed je zalo\u017een na pr\u016fm\u011brn\u00e9m denn\u00edm objemu skladov\u00e1n\u00ed v metrech krychlov\u00fdch za m\u011bs\u00edc. Rozli\u0161uje se mezi mimosez\u00f3nou (leden a\u017e z\u00e1\u0159\u00ed) a vrcholovou sez\u00f3nou (\u0159\u00edjen a\u017e prosinec). Vrcholov\u00e1 sez\u00f3na je o n\u011bco dra\u017e\u0161\u00ed, ale d\u00e1 se p\u0159edpokl\u00e1dat, \u017ee v t\u00e9to dob\u011b tak\u00e9 vygenerujete v\u00edce p\u0159\u00edjm\u016f. Amazon nab\u00edz\u00ed ofici\u00e1ln\u00ed FBA kalkula\u010dku<\/a>, aby prodejc\u016fm poskytl v\u011bt\u0161\u00ed jistotu p\u0159i v\u00fdpo\u010dtech. Proto\u017ee nakonec nen\u00ed d\u016fle\u017eit\u00e9 pouze to, zda maj\u00ed ostatn\u00ed prodejci Amazonu dobrou zku\u0161enost s FBA \u2013 finan\u010dn\u00ed aspekt mus\u00ed b\u00fdt tak\u00e9 spr\u00e1vn\u00fd!<\/p>

Doprava prost\u0159ednictv\u00edm Amazonu<\/h3>

Zpracov\u00e1n\u00edm dopravy a uzav\u0159en\u00edm smluv s hlavn\u00edmi dopravci, jako jsou DHL, Hermes a UPS, v pr\u016fb\u011bhu let Amazon v\u00fdrazn\u011b sn\u00ed\u017eil n\u00e1klady na dopravu. Na druhou stranu Amazon nab\u00edz\u00ed rychlou a n\u00e1kladov\u011b efektivn\u00ed alternativu k v\u00fd\u0161e zm\u00edn\u011bn\u00fdm slu\u017eb\u00e1m doru\u010den\u00ed bal\u00edk\u016f se svou vlastn\u00ed doru\u010dovac\u00ed slu\u017ebou. Pro z\u00e1kazn\u00edka znamen\u00e1 rychl\u00e1 a spolehliv\u00e1 doprava dal\u0161\u00ed argument pro n\u00e1kup va\u0161eho produktu.<\/p>

Spr\u00e1va vratek<\/h3>

Zab\u00fdv\u00e1n\u00ed se vr\u00e1cen\u00edm a nespokojen\u00fdmi z\u00e1kazn\u00edky je \u00fanavn\u00e9. Pro v\u0161echny prodejce FBA se Amazon postar\u00e1 o nep\u0159\u00edjemnou \u010d\u00e1st, od kontroly vr\u00e1cen\u00fdch produkt\u016f po zaji\u0161t\u011bn\u00ed v\u0161ech n\u00e1sledn\u00fdch \u00fakol\u016f \u2013 u\u017e se nemus\u00edte o nic starat.<\/p>

Nicm\u00e9n\u011b, za zpracov\u00e1n\u00ed vratek je \u00fa\u010dtov\u00e1n mal\u00fd poplatek, kter\u00fd se zakl\u00e1d\u00e1 na mno\u017estv\u00ed vykonan\u00e9 pr\u00e1ce. Obecn\u011b je tento poplatek n\u00edzk\u00fd a proto se vyplat\u00ed pro prodejce. M\u011bjte v\u0161ak na pam\u011bti, \u017ee Amazon je zn\u00e1m\u00fd t\u00edm, \u017ee je velmi vst\u0159\u00edcn\u00fd k produkt\u016fm FBA a tak\u00e9 p\u0159ij\u00edm\u00e1 vr\u00e1tky, kter\u00e9 byste mo\u017en\u00e1 nep\u0159ijali. V\u0161echny d\u016fle\u017eit\u00e9 informace o z\u00e1ruk\u00e1ch Amazon A-to-Z naleznete zde: Z\u00e1ruka Amazon A-to-Z: Mezi prodejn\u00edm g\u00e9niem a \u0161\u00edlenstv\u00edm vratek<\/a>.<\/p>

P\u0159\u00edstup k \u0161pi\u010dkov\u00e9mu z\u00e1kaznick\u00e9mu servisu<\/h3>

Amazon poskytuje z\u00e1kazn\u00edk\u016fm komplexn\u00ed z\u00e1kaznick\u00fd servis, kter\u00fd mohou prodejci Amazon FBA delegovat na tohoto e-commerce giganta. 365 dn\u00ed v roce a 24 hodin denn\u011b je z\u00e1kaznick\u00fd servis aktivn\u00ed po cel\u00e9m sv\u011bt\u011b jm\u00e9nem prodejc\u016f FBA. K dispozici je p\u0159\u00edm\u00fd chat, e-mailov\u00e1 podpora a telefonn\u00ed slu\u017eba. Men\u0161\u00ed prodejci si to obvykle nemohou dovolit sami, proto\u017ee person\u00e1ln\u00ed zdroje jsou nedostate\u010dn\u00e9 nebo extern\u00ed t\u00fdmy jsou \u010dasto p\u0159\u00edli\u0161 drah\u00e9. To v\u00fdrazn\u011b zlep\u0161uje n\u00e1kupn\u00ed zku\u0161enost pro z\u00e1kazn\u00edka a m\u016f\u017eete se do ur\u010dit\u00e9 m\u00edry odli\u0161it od konkurence, kter\u00e1 d\u00e1v\u00e1 p\u0159ednost tomu, aby si plnila objedn\u00e1vky sama nebo m\u00e1 extern\u00ed z\u00e1kaznickou podporu.<\/p>

Status Prime zvy\u0161uje v\u00fdkon<\/h3>

Pravd\u011bpodobn\u011b jednou z nejv\u00fdznamn\u011bj\u0161\u00edch v\u00fdhod je, \u017ee 70 % z\u00e1kazn\u00edk\u016f se statusem Prime nakupuje na Amazonu n\u011bkolikr\u00e1t t\u00fddn\u011b. Naopak pouze asi 27 % z\u00e1kazn\u00edk\u016f bez Prime je na Amazonu tak \u010dasto. To je zna\u010dn\u00e1 v\u00fdhoda pro prodejce Amazon FBA. Zku\u0161enosti ukazuj\u00ed, \u017ee nen\u00ed neobvykl\u00e9, \u017ee z\u00e1kazn\u00edci filtruj\u00ed podle stavu “Odesl\u00e1no Amazonem” \u2013 t\u00edm se viditelnost produkt\u016f FBA v\u00fdrazn\u011b zvy\u0161uje. I kdy\u017e existuje mo\u017enost pro prodejce bez FBA prod\u00e1vat se statusem Prime, mus\u00ed nejprve splnit podm\u00ednky a prok\u00e1zat, \u017ee mohou splnit vysok\u00e9 logistick\u00e9 standardy. To obvykle nen\u00ed pro mnoho men\u0161\u00edch prodejc\u016f provediteln\u00e9.<\/p>\t\t

\n\n\t\t
\n\t
\n\t\t
\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru – s SELLERLOGIC.\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\tZa\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

Nejv\u00fdznamn\u011bj\u0161\u00ed nev\u00fdhody: To je to, co prodejci Amazon FBA hl\u00e1s\u00ed z zku\u0161enosti<\/h2>

Jak pozitivn\u00ed jsou v\u00fdhody pro prodejce Amazon, je tak\u00e9 nutn\u00e9 zv\u00e1\u017eit n\u011bkter\u00e9 nev\u00fdhody nab\u00eddky Amazon FBA. Velikost p\u0159ek\u00e1\u017eky pro prodejce se v\u0161ak m\u016f\u017ee v jednotliv\u00fdch p\u0159\u00edpadech zna\u010dn\u011b li\u0161it.<\/p>

Reklama je mo\u017en\u00e1 pouze v omezen\u00e9 m\u00ed\u0159e<\/h3>

Zat\u00edmco reklama na samotn\u00e9m tr\u017ei\u0161ti nen\u00ed probl\u00e9m, pou\u017eit\u00ed vlastn\u00edho p\u0159epravn\u00edho boxu nebo zahrnut\u00ed let\u00e1k\u016f a podobn\u00fdch p\u0159edm\u011bt\u016f nen\u00ed povoleno. Produkty Amazon FBA jsou odes\u00edl\u00e1ny v obalech s logem Amazon, \u010d\u00edm\u017e neposkytuj\u00ed \u017e\u00e1dn\u00e9 informace o skute\u010dn\u00fdch prodejc\u00edch. To br\u00e1n\u00ed jak\u00e9koli komunikaci se z\u00e1kazn\u00edkem \u2013 v\u010detn\u011b reklamn\u00edch materi\u00e1l\u016f. Ka\u017ed\u00fd prodejce si mus\u00ed s\u00e1m rozhodnout, zda chce zakr\u00fdt komunikaci sv\u00e9 vlastn\u00ed zna\u010dky a pln\u011b vyu\u017e\u00edt s\u00edlu zna\u010dky Amazon, nebo zda je pro n\u011bj d\u016fle\u017eit\u011bj\u0161\u00ed zv\u00fd\u0161en\u00e1 pov\u011bdomost o zna\u010dce mezi jeho z\u00e1kazn\u00edky.<\/p>

P\u0159\u00edli\u0161 vysok\u00e9 n\u00e1klady<\/h3>

U Amazon FBA se tak\u00e9 uk\u00e1zalo, \u017ee na jedn\u00e9 stran\u011b mohou b\u00fdt n\u00e1klady pova\u017eov\u00e1ny za v\u00fdhodu, zat\u00edmco na druh\u00e9 stran\u011b mohou p\u0159edstavovat zna\u010dnou nev\u00fdhodu pro prodejce, proto\u017ee je t\u0159eba je posuzovat v souvislosti s mar\u017e\u00ed zisku (to by m\u011blo b\u00fdt v\u017edy provedeno). Pokud jsou prodeje produktu velmi n\u00edzk\u00e9 a logistick\u00e9 n\u00e1klady p\u0159\u00edli\u0161 vysok\u00e9, na konci nez\u016fstane nic. Prodejci Amazon FBA \u010dasto prod\u00e1vaj\u00ed bez v\u011bt\u0161\u00edho zamy\u0161len\u00ed. Probl\u00e9m pro mnoho prodejc\u016f spo\u010d\u00edv\u00e1 v tom, \u017ee spr\u00e1vn\u011b nevy\u010d\u00edslili n\u00e1klady, jako jsou poplatky FBA, n\u00e1klady na skladov\u00e1n\u00ed a balen\u00ed a pozd\u011bj\u0161\u00ed n\u00e1klady na opakovan\u00e9 objedn\u00e1vky<\/a>. Proto by m\u011blo b\u00fdt k dispozici dostate\u010dn\u00e9 po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l pro \u0159e\u0161en\u00ed p\u0159\u00edpadn\u00fdch probl\u00e9m\u016f.<\/p>

\n

You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

Amazon FBA: Zku\u0161enosti ukazuj\u00ed, \u017ee konkurence je obrovsk\u00e1!<\/h2>

Budov\u00e1n\u00ed vlastn\u00edho podnik\u00e1n\u00ed v online maloobchodu je ve srovn\u00e1n\u00ed s Amazon FBA relativn\u011b pracn\u00e9. Ale ani podnik\u00e1n\u00ed FBA nen\u00ed proch\u00e1zka r\u016f\u017eov\u00fdm sadem, proto\u017ee prodejci \u010del\u00ed tvrd\u00fdm po\u017eadavk\u016fm korporace Bezos. Po\u010d\u00e1te\u010dn\u00ed nad\u0161en\u00ed opadlo a v\u011bt\u0161ina si uv\u011bdomuje, \u017ee k tomu, aby se s Amazon FBA dlouhodob\u011b vyd\u011bl\u00e1valo, je pot\u0159eba hodn\u011b pr\u00e1ce a ur\u010dit\u00e9 odbornosti.<\/p>

Na jedn\u00e9 stran\u011b je st\u00e1le rostouc\u00ed konkurence, kter\u00e1 se usazuje na tr\u017ei\u0161ti, jednou z v\u00fdzev pro prodejce FBA. Krom\u011b toho Amazon jako supervelmoc aktivn\u011b vystupuje jako prodejce s\u00e1m. D\u00e1le je velk\u00e1 \u010d\u00e1st nab\u00edzen\u00e9ho zbo\u017e\u00ed nyn\u00ed prod\u00e1v\u00e1na v\u00edce prodejci a konkuren\u010dn\u00ed tlak st\u00e1le roste. Podle zku\u0161enost\u00ed se takzvan\u00e9 Buy Box tak\u00e9 st\u00e1v\u00e1 st\u00e1le obt\u00ed\u017en\u011bji z\u00edskateln\u00fdm s Amazon FBA.<\/p>

Te\u010f si to ujasn\u011bme: Stoj\u00ed Amazon FBA st\u00e1le za to<\/strong>? <\/h2>

Nyn\u00ed m\u00e1te v\u0161echny relevantn\u00ed informace k tomuto t\u00e9matu. Nicm\u00e9n\u011b, jedna ot\u00e1zka z\u016fst\u00e1v\u00e1: Stoj\u00ed Amazon FBA za to pro v\u00e1s, nebo ne? V\u011bt\u0161ina firem a specialist\u016f na tuto ot\u00e1zku odpov\u00edd\u00e1 nad\u0161en\u00fdm “Ano, samoz\u0159ejm\u011b!”<\/p>

Spr\u00e1vn\u00e1 odpov\u011b\u010f je sp\u00ed\u0161e: “Z\u00e1le\u017e\u00ed na tom.”<\/p>

Pokud prod\u00e1v\u00e1te na Amazonu na pln\u00fd \u00favazek, nebudete se moci vyhnout pou\u017e\u00edv\u00e1n\u00ed FBA. \u00daspora \u010dasu a zv\u00fd\u0161en\u00e9 Buy Box p\u0159\u00edle\u017eitosti pro ty, kte\u0159\u00ed prod\u00e1vaj\u00ed zbo\u017e\u00ed, jasn\u011b hovo\u0159\u00ed ve prosp\u011bch vyu\u017e\u00edv\u00e1n\u00ed Fulfillment by Amazon. Ale jak m\u016f\u017eete z tohoto konceptu vyt\u011b\u017eit maximum?<\/p>

Na konci dne nez\u00e1le\u017e\u00ed na tom, zda prod\u00e1v\u00e1te zbo\u017e\u00ed nebo svou vlastn\u00ed zna\u010dku. Skute\u010dnost z\u016fst\u00e1v\u00e1, \u017ee je dnes extr\u00e9mn\u011b obt\u00ed\u017en\u00e9 naj\u00edt nov\u00fd produkt, kter\u00fd ji\u017e nen\u00ed prod\u00e1v\u00e1n na Amazonu. Zkr\u00e1tka je mnoho lid\u00ed, kte\u0159\u00ed prod\u00e1vaj\u00ed v\u0161echny mo\u017en\u00e9 produkty a specializuj\u00ed se na v\u0161echny p\u0159edstaviteln\u00e9 nika. Na druhou stranu nikdy nebylo tolik online nakupuj\u00edc\u00edch jako dnes. A tady je h\u00e1\u010dek: v\u0161ichni tito potenci\u00e1ln\u00ed z\u00e1kazn\u00edci hledaj\u00ed to sam\u00e9. A sice dobr\u00fd produkt doprov\u00e1zen\u00fd dokonale bezprobl\u00e9mov\u00fdm z\u00e1kaznick\u00fdm z\u00e1\u017eitkem.<\/p>

Kl\u00ed\u010dov\u00e9 slovo zde je “z\u00e1kaznick\u00fd z\u00e1\u017eitek.”<\/p>

Bezchybn\u00fd produkt je prakticky z\u00e1kladn\u00edm po\u017eadavkem. Ale dokonal\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek \u2013 kr\u00e1sn\u011b ozna\u010dovan\u00fd v angli\u010dtin\u011b jako “Customer Journey” \u2013 nen\u00ed tak b\u011b\u017en\u00fd a z\u016fst\u00e1v\u00e1 lidem v pam\u011bti stejn\u011b jako kvalita produktu.<\/p>

Samoz\u0159ejm\u011b, s Amazon FBA ztr\u00e1c\u00edte p\u0159\u00edle\u017eitost m\u00edt p\u0159\u00edm\u00fd kontakt se sv\u00fdmi z\u00e1kazn\u00edky. Koneckonc\u016f, Amazon se o to postar\u00e1 za v\u00e1s. M\u016f\u017eete v\u0161ak vyu\u017e\u00edt \u010das z\u00edskan\u00fd t\u00edmto zp\u016fsobem k pr\u00e1ci na sv\u00e9m seznamu, nap\u0159\u00edklad. M\u016f\u017eete nechat po\u0159\u00eddit kvalitn\u00ed fotografie sv\u00fdch produkt\u016f, vylep\u0161it popisy produkt\u016f nebo pracovat na sv\u00e9 cenov\u00e9 strategii. Zejm\u00e9na na obrovsk\u00e9 platform\u011b, jako je Amazon, jsou nakonec to jedine\u010dn\u00e9 prodejn\u00ed body, kter\u00e9 podn\u011bcuj\u00ed n\u00e1kupy.<\/p>

Tak\u017ee, stoj\u00ed Amazon FBA za to<\/strong> pro v\u00e1s? Z\u00e1le\u017e\u00ed na tom. Jak m\u016f\u017eete dok\u00e1zat z\u00e1kazn\u00edk\u016fm, \u017ee v\u00e1\u0161 obchod je lep\u0161\u00ed ne\u017e konkurence? M\u00e1te lep\u0161\u00ed cenu? Prod\u00e1v\u00e1te extr\u00e9mn\u011b praktick\u00fd bal\u00ed\u010dek? Jsou va\u0161e obr\u00e1zky jednodu\u0161e kr\u00e1sn\u011bj\u0161\u00ed ne\u017e obr\u00e1zky konkurence a p\u0159en\u00e1\u0161ej\u00ed pocit, \u017ee produkt p\u0159en\u00e1\u0161\u00ed na \u010dlov\u011bka jen t\u00edm, \u017ee se na n\u011bj d\u00edv\u00e1 na smartphonu?<\/p>

Dob\u0159e proveden\u00e9, to jsou p\u0159esn\u011b faktory, kter\u00e9 \u010din\u00ed Amazon FBA v\u00fdhodn\u00fdm. Ti, kte\u0159\u00ed prod\u00e1vaj\u00ed pr\u016fm\u011brn\u00e9 produkty bez FBA, budou \u2013 i s Amazon FBA \u2013 muset za\u017e\u00edvat nad\u00e1le pr\u016fm\u011brn\u00e9 prodeje.<\/p>

Probl\u00e9m s chybami FBA<\/h2>

I Amazon d\u011bl\u00e1 chyby b\u011bhem pln\u011bn\u00ed. Chyby FBA jsou obt\u00ed\u017en\u011b identifikovateln\u00e9 ru\u010dn\u011b nebo vy\u017eaduj\u00ed velmi vysok\u00e9 \u00fasil\u00ed<\/a>. Prodejci FBA na Amazonu \u010dasto z vlastn\u00ed zku\u0161enosti p\u0159ich\u00e1zej\u00ed o spoustu pen\u011bz, kdy\u017e si nevy\u017e\u00e1daj\u00ed sv\u00e9 n\u00e1rokovan\u00e9 refundace<\/a>. Obvykle chyb\u00ed znalosti a pot\u0159ebn\u00fd \u010das na ru\u010dn\u00ed anal\u00fdzu ka\u017ed\u00e9ho mal\u00e9ho detailu, sestaven\u00ed pot\u0159ebn\u00fdch zpr\u00e1v a interpretaci chyb. SELLERLOGIC \u010din\u00ed chyby FBA viditeln\u00fdmi a podporuje v\u00e1s p\u0159i p\u0159\u00edprav\u011b dat, dokumentaci p\u0159\u00edpad\u016f a \u00fanavn\u00e9 komunikaci s Amazonem. Vyu\u017eijte nyn\u00ed jedine\u010dn\u00fd n\u00e1stroj: SELLERLOGIC Lost & Found.<\/a><\/p>

Z\u00e1v\u011br: Amazon FBA \u2013 Zku\u0161enosti u\u017eivatel\u016f programu<\/h2>
\"\u0160patn\u00e1<\/figure><\/div>

Prodejci Amazon FBA z\u00edsk\u00e1vaj\u00ed n\u011bkter\u00e9 exkluzivn\u00ed v\u00fdhody oproti ostatn\u00edm prodejc\u016fm na tr\u017ei\u0161ti, jako je zna\u010dn\u00e1 usnadn\u011bn\u00ed pr\u00e1ce, rychl\u00e9 a plynul\u00e9 odes\u00edl\u00e1n\u00ed prost\u0159ednictv\u00edm fulfillment center Amazonu a s t\u00edm spojen\u00e9 \u00faspory n\u00e1klad\u016f, proto\u017ee nejsou \u017e\u00e1dn\u00e9 n\u00e1klady na pron\u00e1jem nebo potenci\u00e1ln\u00ed stavebn\u00ed n\u00e1klady na soukrom\u00fd sklad. T\u00edmto zp\u016fsobem lze vybudovat e-commerce podnik\u00e1n\u00ed s relativn\u011b n\u00edzk\u00fdm po\u010d\u00e1te\u010dn\u00edm kapit\u00e1lem v porovn\u00e1n\u00ed.<\/p>

Nicm\u00e9n\u011b, z zku\u0161enosti existuj\u00ed tak\u00e9 n\u011bkter\u00e9 nev\u00fdhody, kter\u00e9 Amazon FBA p\u0159in\u00e1\u0161\u00ed. Prodejce ztr\u00e1c\u00ed p\u0159\u00edle\u017eitost p\u0159\u00edmo kontaktovat z\u00e1kazn\u00edky t\u00edm, \u017ee p\u0159en\u00e1\u0161\u00ed cel\u00e9 pln\u011bn\u00ed na Amazon. Krom\u011b toho tak\u00e9 Amazon d\u011bl\u00e1 chyby a prodejci, kte\u0159\u00ed se nestaraj\u00ed o sv\u00e9 refundace, mohou nev\u011bdomky p\u0159ij\u00edt o spoustu pen\u011bz.<\/p>

Zku\u0161enosti v\u0161ak uk\u00e1zaly, \u017ee s dobrou p\u0159\u00edpravou, zejm\u00e9na p\u0159esn\u00fdm v\u00fdpo\u010dtem vznikl\u00fdch n\u00e1klad\u016f a zva\u017eov\u00e1n\u00edm p\u0159\u00edle\u017eitost\u00ed a rizik, nic nebr\u00e1n\u00ed ziskov\u00e9mu a \u00fasp\u011b\u0161n\u00e9mu podnik\u00e1n\u00ed Amazon FBA a lze dos\u00e1hnout vysok\u00fdch zisk\u016f. \u0160patn\u00e9 zku\u0161enosti s Amazon FBA, jak se do\u010d\u00edt\u00e1me v mnoha p\u0159\u00edsp\u011bvc\u00edch na f\u00f3rech, za\u017eil v ur\u010dit\u00e9m okam\u017eiku ka\u017ed\u00fd prodejce. Motto zde zn\u00ed “Zachovejte chladnou hlavu.”<\/p>

Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Mike Mareen \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ \u00a9 photoschmidt \u2013 stock.adobe.com \/ \u00a9 Mike Mareen \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

“M\u00e1 zku\u0161enost s Amazon FBA: Prod\u00e1v\u00e1m s FBA a vyd\u011bl\u00e1v\u00e1m 20 000 \u20ac m\u011bs\u00ed\u010dn\u011b! Nyn\u00ed v\u00e1m uk\u00e1\u017eu, jak vybudovat \u00fasp\u011b\u0161n\u00fd podnik.” \u2013 Pravd\u011bpodobn\u011b jste \u010detli jednu nebo druhou slibnou hlavi\u010dku jako tuto od sebeproklamovan\u00fdch guru\u016f Amazonu. Odr\u00e1\u017e\u00ed v\u0161ak tyto zpr\u00e1vy o zku\u0161enostech s Amazon FBA realitu? Ot\u00e1zka, zda stoj\u00ed za to Amazon FBA, je ta,<\/p>\n","protected":false},"author":6,"featured_media":2925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[915],"tags":[],"class_list":["post-108645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splneni-objednavek-amazonem"],"yoast_head":"\nAmazon FBA: \u0160patn\u00e9 zku\u0161enosti mezi ostatn\u00edmi prodejci?<\/title>\n<meta name=\"description\" content=\"Maj\u00ed prodejci Amazon FBA \u0161patn\u00e9 zku\u0161enosti? Toto \u0159\u00edkaj\u00ed jejich kolegov\u00e9 o slu\u017eb\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon FBA: \u0160patn\u00e9 zku\u0161enosti mezi ostatn\u00edmi prodejci?\" \/>\n<meta property=\"og:description\" content=\"Maj\u00ed prodejci Amazon FBA \u0161patn\u00e9 zku\u0161enosti? Toto \u0159\u00edkaj\u00ed jejich kolegov\u00e9 o slu\u017eb\u011b.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-10T08:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten.png\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel Hannig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Hannig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/\"},\"author\":{\"name\":\"Daniel Hannig\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a9975b0b7f3f480597f2ec6a37b987e8\"},\"headline\":\"Co je zvl\u00e1\u0161tn\u00edho na slu\u017eb\u011b Amazon FBA a jak\u00e9 zku\u0161enosti maj\u00ed prodejci s n\u00ed?\",\"datePublished\":\"2020-11-10T08:20:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/\"},\"wordCount\":3032,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten.png\",\"articleSection\":[\"Spln\u011bn\u00ed objedn\u00e1vek Amazonem\"],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/\",\"name\":\"Amazon FBA: \u0160patn\u00e9 zku\u0161enosti mezi ostatn\u00edmi prodejci?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten.png\",\"datePublished\":\"2020-11-10T08:20:00+00:00\",\"description\":\"Maj\u00ed prodejci Amazon FBA \u0161patn\u00e9 zku\u0161enosti? Toto \u0159\u00edkaj\u00ed jejich kolegov\u00e9 o slu\u017eb\u011b.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#breadcrumb\"},\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten.png\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten.png\",\"width\":844,\"height\":443,\"caption\":\"Sollten Sie Amazon FBA starten?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spln\u011bn\u00ed objedn\u00e1vek Amazonem\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/splneni-objednavek-amazonem\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Co je zvl\u00e1\u0161tn\u00edho na slu\u017eb\u011b Amazon FBA a jak\u00e9 zku\u0161enosti maj\u00ed prodejci s n\u00ed?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a9975b0b7f3f480597f2ec6a37b987e8\",\"name\":\"Daniel Hannig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/60cdea8bd3a5620168555cd05a06206366a419b2daee559986db5db15be5573b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/60cdea8bd3a5620168555cd05a06206366a419b2daee559986db5db15be5573b?s=96&d=mm&r=g\",\"caption\":\"Daniel Hannig\"},\"description\":\"Daniel is a Content Marketing Specialist at SELLERLOGIC. With over 5 years of experience in various work environments, stretching from multinationals to startups and scale-ups, Daniel\u2019s expertise in software and process optimization is consistently grounded in his own experiences. Daniel has been writing articles, hosting podcasts, and conducting webinars on the topic of e-commerce for the past 3 years, and continues to do so with ever-growing enthusiasm.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/daniel-hannig\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/danielhannig\/\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"1080\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2020-11-10T08:20:00+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon FBA: \u0160patn\u00e9 zku\u0161enosti mezi ostatn\u00edmi prodejci?","description":"Maj\u00ed prodejci Amazon FBA \u0161patn\u00e9 zku\u0161enosti? Toto \u0159\u00edkaj\u00ed jejich kolegov\u00e9 o slu\u017eb\u011b.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/","og_locale":"cs_CZ","og_type":"article","og_title":"Amazon FBA: \u0160patn\u00e9 zku\u0161enosti mezi ostatn\u00edmi prodejci?","og_description":"Maj\u00ed prodejci Amazon FBA \u0161patn\u00e9 zku\u0161enosti? Toto \u0159\u00edkaj\u00ed jejich kolegov\u00e9 o slu\u017eb\u011b.","og_url":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2020-11-10T08:20:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten.png","type":"image\/png"}],"author":"Daniel Hannig","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Daniel Hannig","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/"},"author":{"name":"Daniel Hannig","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a9975b0b7f3f480597f2ec6a37b987e8"},"headline":"Co je zvl\u00e1\u0161tn\u00edho na slu\u017eb\u011b Amazon FBA a jak\u00e9 zku\u0161enosti maj\u00ed prodejci s n\u00ed?","datePublished":"2020-11-10T08:20:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/"},"wordCount":3032,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten.png","articleSection":["Spln\u011bn\u00ed objedn\u00e1vek Amazonem"],"inLanguage":"cs-CZ"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/","url":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/","name":"Amazon FBA: \u0160patn\u00e9 zku\u0161enosti mezi ostatn\u00edmi prodejci?","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten.png","datePublished":"2020-11-10T08:20:00+00:00","description":"Maj\u00ed prodejci Amazon FBA \u0161patn\u00e9 zku\u0161enosti? Toto \u0159\u00edkaj\u00ed jejich kolegov\u00e9 o slu\u017eb\u011b.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#breadcrumb"},"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/"]}]},{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten.png","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten.png","width":844,"height":443,"caption":"Sollten Sie Amazon FBA starten?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-zvlastniho-na-sluzbe-amazon-fba-a-jake-zkusenosti-maji-prodejci-s-ni\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Spln\u011bn\u00ed objedn\u00e1vek Amazonem","item":"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/splneni-objednavek-amazonem\/"},{"@type":"ListItem","position":3,"name":"Co je zvl\u00e1\u0161tn\u00edho na slu\u017eb\u011b Amazon FBA a jak\u00e9 zku\u0161enosti maj\u00ed prodejci s n\u00ed?"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/cs\/#website","url":"https:\/\/www.sellerlogic.com\/cs\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/cs\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a9975b0b7f3f480597f2ec6a37b987e8","name":"Daniel Hannig","image":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/60cdea8bd3a5620168555cd05a06206366a419b2daee559986db5db15be5573b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/60cdea8bd3a5620168555cd05a06206366a419b2daee559986db5db15be5573b?s=96&d=mm&r=g","caption":"Daniel Hannig"},"description":"Daniel is a Content Marketing Specialist at SELLERLOGIC. With over 5 years of experience in various work environments, stretching from multinationals to startups and scale-ups, Daniel\u2019s expertise in software and process optimization is consistently grounded in his own experiences. Daniel has been writing articles, hosting podcasts, and conducting webinars on the topic of e-commerce for the past 3 years, and continues to do so with ever-growing enthusiasm.","sameAs":["https:\/\/www.linkedin.com\/in\/daniel-hannig\/"],"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/danielhannig\/"}]},"og_video":"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w","og_video_type":"text\/html","og_video_duration":"1080","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2020-11-10T08:20:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108645"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/2925"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}