{"id":108657,"date":"2020-06-30T10:47:00","date_gmt":"2020-06-30T10:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/"},"modified":"2020-06-30T10:47:00","modified_gmt":"2020-06-30T10:47:00","slug":"vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/","title":{"rendered":"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed a zvy\u0161te v\u00fdkon prodejce \u2013 tipy pro prodejce na Amazonu (v\u010detn\u011b vzorce pro v\u00fdpo\u010det)"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-997895-identifier\">Objedn\u00e1vka dorazila \u2013 ale dod\u00e1n\u00ed zbo\u017e\u00ed nen\u00ed mo\u017en\u00e9. To nen\u00ed p\u0159\u00edjemn\u00fd sc\u00e9n\u00e1\u0159, ani pro z\u00e1kazn\u00edka, ani pro prodejce. Proto\u017ee krom\u011b toho, \u017ee zru\u0161en\u00ed znamen\u00e1 ztr\u00e1tu pen\u011bz, tato situace rozhodn\u011b nen\u00ed prosp\u011b\u0161n\u00e1 pro loajalitu z\u00e1kazn\u00edk\u016f. Pro prodejce na Amazonu v\u0161ak existuje dal\u0161\u00ed probl\u00e9m: Takzvan\u00e1 <strong>m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm objedn\u00e1vky je velmi d\u016fle\u017eit\u00e1 metrika<\/strong>, kter\u00e1 p\u0159\u00edmo ovliv\u0148uje v\u00fdpo\u010det v\u00fdkonu prodejce.<\/p><p class=\"theme-wp-block gb-responsive-112747-identifier\">Tento <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejdulezitejsi-kpi-amazonu-na-prvni-pohled-na-tyto-metriky-by-se-prodejci-meli-urcite-zamerit\/\">KPI Amazonu<\/a> tak\u00e9 ovliv\u0148uje \u0161ance, kter\u00e9 m\u00e1te jako prodejce na z\u00edsk\u00e1n\u00ed <strong><a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/infografika-toto-jsou-13-kroku-k-ziskani-buy-box-na-amazonu\/\">Buy Box<\/a><\/strong>, nebo jak se va\u0161e produkty umis\u0165uj\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Odpov\u00eddaj\u00edc\u00edm zp\u016fsobem by si m\u011bl ka\u017ed\u00fd, kdo prod\u00e1v\u00e1 na Amazonu, d\u00e1vat pozor na m\u00edru zru\u0161en\u00ed. Ale jak\u00e9 situace jsou zachyceny m\u00edrou zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm a jak se jim m\u016f\u017eete vyhnout?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-712708-identifier\">Jak\u00e1 je m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm?<\/h2><p class=\"theme-wp-block gb-responsive-847030-identifier\">Na Amazonu m\u00e1 zru\u0161en\u00ed jinou definici, ne\u017e na kterou by si prodejci mohli b\u00fdt zvykl\u00ed. M\u00edra zru\u0161en\u00ed nezachycuje \u2013 jak by si \u010dlov\u011bk mohl zpo\u010d\u00e1tku myslet \u2013 zru\u0161en\u00ed proveden\u00e1 z\u00e1kazn\u00edkem. <strong>Tato metrika sp\u00ed\u0161e m\u011b\u0159\u00ed, jak \u010dasto prodejce na tr\u017ei\u0161ti zru\u0161il objedn\u00e1vku b\u011bhem posledn\u00edch sedmi dn\u016f<\/strong> p\u0159ed t\u00edm, ne\u017e byl schopen dokon\u010dit spln\u011bn\u00ed objedn\u00e1vky, a vztahuje to k celkov\u00e9mu po\u010dtu v\u0161ech objedn\u00e1vek b\u011bhem tohoto obdob\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-710931-identifier\">To tak\u00e9 znamen\u00e1: Tento KPI je relevantn\u00ed pouze tehdy, kdy\u017e prodejci na tr\u017ei\u0161ti odes\u00edlaj\u00ed sv\u00e9 objedn\u00e1vky sami, nap\u0159\u00edklad prost\u0159ednictv\u00edm <strong><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">Spln\u011bn\u00ed prodejcem (FBM)<\/a><\/strong> nebo <strong>Prime by Seller<\/strong>. Pokud delegovali spln\u011bn\u00ed objedn\u00e1vek na online giganta v r\u00e1mci <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-mezi-eu-a-uk-tady-je-co-mohou-prodejci-delat\/\">Spln\u011bn\u00ed Amazonem (FBA)<\/a>, pak m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm neovliv\u0148uje hodnocen\u00ed prodejce.<\/p><p class=\"theme-wp-block gb-responsive-922282-identifier\">Amazon m\u011b\u0159\u00ed m\u00edru zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm p\u0159edev\u0161\u00edm jako ukazatel <strong>spr\u00e1vy z\u00e1sob<\/strong> prodejce. Proto\u017ee ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f prodejci nemohou splnit objedn\u00e1vku, proto\u017ee je polo\u017eka vyprod\u00e1na. Zru\u0161en\u00ed proveden\u00e1 z\u00e1kazn\u00edkem prost\u0159ednictv\u00edm jejich \u00fa\u010dtu Amazon se do toho nezapo\u010d\u00edt\u00e1vaj\u00ed, i kdy\u017e byla provedena p\u0159ed spln\u011bn\u00edm objedn\u00e1vky.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-318820-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-307259-identifier\">Pro\u010d je vysok\u00e1 m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm negativn\u00ed?<\/h3><p class=\"theme-wp-block gb-responsive-694955-identifier\">Amazon pochopiteln\u011b chce udr\u017eet m\u00edru zru\u0161en\u00ed co <strong>nejni\u017e\u0161\u00ed<\/strong>. To je hlavn\u011b z dvou d\u016fvod\u016f:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305458-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-550364-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Za prv\u00e9, prodejce nejen\u017ee ztr\u00e1c\u00ed <strong>p\u0159\u00edjmy<\/strong>, ale Amazon s\u00e1m tak\u00e9 p\u0159ich\u00e1z\u00ed o pen\u00edze, nap\u0159\u00edklad ve form\u011b proviz\u00ed z prodeje.<\/li><li class=\"theme-wp-block gb-responsive-723499-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Za druh\u00e9, zru\u0161en\u00ed vede k frustraci z\u00e1kazn\u00edk\u016f. <strong>Nespokojen\u00ed z\u00e1kazn\u00edci<\/strong> se mohou zdr\u017eet n\u00e1sledn\u00e9ho n\u00e1kupu a p\u0159ej\u00edt k konkurenci. S principem absolutn\u00ed orientace na z\u00e1kazn\u00edka dos\u00e1hl Amazon velk\u00e9ho pokroku \u2013 a proto ho v tomto ohledu tak\u00e9 uplat\u0148uje.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193822-identifier\">Oba aspekty tak\u00e9 p\u0159esv\u011bd\u010duj\u00ed prodejce na tr\u017ei\u0161ti, \u017ee by m\u011bli zru\u0161it co nejm\u00e9n\u011b objedn\u00e1vek. Je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed je: <strong>Vliv na v\u00fdkon je obrovsk\u00fd.<\/strong> V\u00fdkon prodejce je d\u016fle\u017eit\u00fdm ukazatelem pro algoritmus Amazonu, pokud jde o ud\u011blov\u00e1n\u00ed Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-631275-identifier\">Z\u00edsk\u00e1n\u00ed takzvan\u00e9ho pole ko\u0161\u00edku je v\u0161ak <strong>kl\u00ed\u010dov\u00e9 pro vysokou m\u00edru konverze<\/strong>. P\u0159ibli\u017en\u011b 90 procent z\u00e1kazn\u00edk\u016f nakupuje prost\u0159ednictv\u00edm \u017elut\u00e9ho tla\u010d\u00edtka. Tak\u017ee ti, kte\u0159\u00ed se tam neobjev\u00ed, t\u00e9m\u011b\u0159 nez\u00edskaj\u00ed \u017e\u00e1dn\u00e9 prodeje. Pouze kdy\u017e m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm sm\u011b\u0159uje k 0 %, mohou prodejci sout\u011b\u017eit se sv\u00fdmi konkurenty.<\/p><p class=\"theme-wp-block gb-responsive-49244-identifier\">To sam\u00e9 plat\u00ed pro <strong>prodejce priv\u00e1tn\u00edch zna\u010dek<\/strong>. Vysok\u00e9 um\u00edst\u011bn\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed nen\u00ed pouze ot\u00e1zkou <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-seo-takto-optimalizujete-svuj-seznam-pro-optimalni-hodnoceni-na-amazonu\/\">profesion\u00e1ln\u00ed SEO optimalizace<\/a>. Pokud nejsou ostatn\u00ed metriky v po\u0159\u00e1dku, dosa\u017een\u00ed dobr\u00e9ho hodnocen\u00ed je t\u00e9m\u011b\u0159 nemo\u017en\u00e9, proto\u017ee algoritmus je naprogramov\u00e1n tak, aby z\u00e1kazn\u00edk\u016fm zobrazoval produkty, kter\u00e9 je nejpravd\u011bpodobn\u011bji uspokoj\u00ed.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-17299-identifier\">Jak se vypo\u010d\u00edt\u00e1v\u00e1 m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm?<\/h3><p class=\"theme-wp-block gb-responsive-964241-identifier\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200205250?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Podle politik Amazonu<\/a> mus\u00ed m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm z\u016fstat <strong>pod 2,5%<\/strong>, aby prodejce mohl prod\u00e1vat na Amazonu. Pokud mus\u00ed prodejce prov\u00e9st v\u00edce zru\u0161en\u00ed, riskuje <strong>pozastaven\u00ed sv\u00e9ho \u00fa\u010dtu prodejce<\/strong>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-2207-identifier\">M\u00edra zru\u0161en\u00ed: vzorec pro v\u00fdpo\u010det<\/h4><p class=\"theme-wp-block gb-responsive-460695-identifier\">Vypo\u010d\u00edt\u00e1n\u00ed m\u00edry zru\u0161en\u00ed je relativn\u011b jednoduch\u00e9. Po\u010det zru\u0161en\u00fdch objedn\u00e1vek se d\u011bl\u00ed celkov\u00fdm po\u010dtem objedn\u00e1vek a tento v\u00fdsledek se n\u00e1sob\u00ed 100.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-263401-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-9158-identifier\"><\/p><p>M\u00edra zru\u0161en\u00ed v % = (Zru\u0161en\u00e9 objedn\u00e1vky \/ Celkov\u00fd po\u010det v\u0161ech objedn\u00e1vek) x 100<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-921155-identifier\">Hodnota pod 2,5 % neohro\u017euje prodejn\u00ed licenci, p\u0159esto by m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm m\u011bla b\u00fdt mnohem ni\u017e\u0161\u00ed, ide\u00e1ln\u011b dokonce <strong>sm\u011b\u0159uj\u00edc\u00ed k 0 %<\/strong>. Teprve potom je \u0161ance <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejdulezitejsich-kriterii-pro-ziskani-buyboxu-na-amazonu-a-jak-udrzet-sve-metriky-pod-kontrolou\/\">z\u00edskat Buy Box<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-613833-identifier\">Tipy pro n\u00edzkou m\u00edru zru\u0161en\u00ed<\/h2><p class=\"theme-wp-block gb-responsive-632526-identifier\">Aby prodejce na Amazonu udr\u017eel m\u00edru zru\u0161en\u00ed n\u00edzkou, je zvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9 jedno: <strong>dobr\u00e1 spr\u00e1va z\u00e1sob<\/strong>! D\u00edky digitalizaci lze mnoho proces\u016f automatizovat: Inteligentn\u00ed syst\u00e9my nap\u0159\u00edklad p\u0159edpov\u00eddaj\u00ed o\u010dek\u00e1van\u00e9 prodeje na nadch\u00e1zej\u00edc\u00ed t\u00fddny a upozor\u0148uj\u00ed, kdy\u017e <strong>z\u00e1soby<\/strong> klesaj\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-345524-identifier\">Je\u0161t\u011b l\u00e9pe: Ti, kte\u0159\u00ed <strong>automaticky propoj\u00ed sv\u016fj intern\u00ed syst\u00e9m spr\u00e1vy z\u00e1sob s Amazonem<\/strong>, mohou p\u0159edej\u00edt nadm\u011brn\u00e9mu prodeji p\u0159\u00edmo u zdroje a t\u00edm udr\u017eet m\u00edru zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm n\u00edzkou sama o sob\u011b. Krom\u011b toho by si prodejci m\u011bli zvl\u00e1\u0161\u0165 d\u00e1vat pozor na <strong>v\u00fdvoj n\u00e1kupu popul\u00e1rn\u00edch produkt\u016f<\/strong>. Pokud je nazna\u010deno zv\u00fd\u0161en\u00ed prodeje nebo se na Amazonu vyv\u00edj\u00ed <strong>n\u00e1kupn\u00ed trend<\/strong> pro jeden z t\u011bchto produkt\u016f, m\u016f\u017ee b\u00fdt rozumn\u00e9 zv\u00fd\u0161it \u00farove\u0148 z\u00e1sob v\u010das. Existuj\u00ed tak\u00e9 inteligentn\u00ed \u0159e\u0161en\u00ed, kter\u00e1 usnad\u0148uj\u00ed \u017eivot. S <a href=\"https:\/\/www.sellerlogic.com\/cs\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> lze b\u011bhem n\u011bkolika sekund identifikovat bestsellery a takzvan\u00e9 \u201eshelf warmers\u201c, co\u017e umo\u017e\u0148uje nejen vyhnout se zru\u0161en\u00edm, ale tak\u00e9 efektivn\u011b zv\u00fd\u0161it prodeje.<\/p><p class=\"theme-wp-block gb-responsive-399066-identifier\">Implementace takov\u00fdch proces\u016f nen\u00ed pouze \u010dasov\u011b n\u00e1ro\u010dn\u00e1, ale tak\u00e9 n\u00e1kladn\u00e1. Krom\u011b toho pot\u0159ebuj\u00ed prodejci st\u00e1le v\u00edce zam\u011bstnanc\u016f, aby mohli sami odes\u00edlat, jak se zvy\u0161uj\u00ed prodeje. Ti, kte\u0159\u00ed nemohou nebo necht\u011bj\u00ed poskytnout tyto zdroje, by m\u011bli <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-fba-je-vhodny-pro-prodejce-kteri-chteji-zjednodusit-proces-plneni-objednavek-a-zamerit-se-na-rust-sveho-podnikani\/\">vyu\u017e\u00edt program FBA Amazonu<\/a>. Tento program pokr\u00fdv\u00e1 cel\u00fd proces spln\u011bn\u00ed \u2013 od skladov\u00e1n\u00ed p\u0159es balen\u00ed a\u017e po odes\u00edl\u00e1n\u00ed \u2013 a prodejci se ji\u017e nemus\u00ed ob\u00e1vat mnoha <strong>n\u00e1ro\u010dn\u00fdch metrik<\/strong>, kter\u00e9 hraj\u00ed roli v Buy Box vedle m\u00edry zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-69984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-120593-identifier\">St\u00e1v\u00e1 se, \u017ee z\u00e1kazn\u00edci cht\u011bj\u00ed zru\u0161it svou objedn\u00e1vku a kontaktuj\u00ed prodejce p\u0159\u00edmo. To m\u016f\u017ee m\u00edt r\u016fzn\u00e9 d\u016fvody, nap\u0159\u00edklad kdy\u017e cht\u011bj\u00ed vr\u00e1tit pouze \u010d\u00e1st objedn\u00e1vky, ale st\u00e1le si p\u0159ej\u00ed zakoupit druhou \u010d\u00e1st. Pokud prodejce souhlas\u00ed a objedn\u00e1vku zru\u0161\u00ed, po\u010d\u00edt\u00e1 se to do m\u00edry zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm. <strong>Proto by m\u011bli b\u00fdt z\u00e1kazn\u00edci v takov\u00fdch p\u0159\u00edpadech v\u017edy povzbuzov\u00e1ni, aby pro\u0161li ofici\u00e1ln\u00ed cestou prost\u0159ednictv\u00edm sv\u00e9ho vlastn\u00edho \u00fa\u010dtu z\u00e1kazn\u00edka Amazon a zru\u0161ili objedn\u00e1vku tam sami.<\/strong> Pokud m\u00e1 b\u00fdt zru\u0161ena pouze \u010d\u00e1st objedn\u00e1vky, m\u016f\u017ee prodejce tuto situaci vy\u0159e\u0161it prost\u0159ednictv\u00edm \u010d\u00e1ste\u010dn\u00e9 n\u00e1hrady. Jedinou v\u00fdjimkou jsou e-maily s p\u0159edm\u011btem &#8220;\u017d\u00e1dost o zru\u0161en\u00ed objedn\u00e1vky od z\u00e1kazn\u00edka Amazon &#8230;&#8221;, kde Amazon automaticky rozpozn\u00e1, \u017ee se jedn\u00e1 o \u017e\u00e1dost o zru\u0161en\u00ed od z\u00e1kazn\u00edka.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-585377-identifier\">Z\u00e1v\u011br: V\u017edy sledujte m\u00edru zru\u0161en\u00ed!<\/h2><p class=\"theme-wp-block gb-responsive-628043-identifier\">M\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm, kter\u00e1 je p\u0159\u00edli\u0161 vysok\u00e1, je problematick\u00e1 na n\u011bkolika \u00farovn\u00edch: <strong>P\u0159\u00edjmy<\/strong> jsou ztraceny, z\u00e1kazn\u00edk pravd\u011bpodobn\u011b ji\u017e od v\u00e1s znovu neobjedn\u00e1 a Amazon v\u00e1s tak\u00e9 penalizuje \u2013 pokud je <strong>p\u0159ekro\u010dena hranice 2,5%<\/strong>, mo\u017en\u00e1 dokonce s deaktivac\u00ed va\u0161eho \u00fa\u010dtu prodejce.<\/p><p class=\"theme-wp-block gb-responsive-501728-identifier\">Obecn\u011b by m\u00edra zru\u0161en\u00ed na Amazonu m\u011bla ide\u00e1ln\u011b <strong>sm\u011b\u0159ovat k 0%<\/strong>. Teprve potom m\u00e1te dobrou \u0161anci z\u00edskat Amazon Buy Box nebo se um\u00edstit vysoko. Proto\u017ee zru\u0161en\u00ed ze strany prodejce jsou obvykle zp\u016fsobena nedostatkem z\u00e1sob, m\u011bli byste se spolehnout na profesion\u00e1ln\u00ed spr\u00e1vu z\u00e1sob a automaticky ji propojit s Amazonem. To zabra\u0148uje nadm\u011brn\u00e9mu prodeji a neust\u00e1le sleduje \u00farove\u0148 z\u00e1sob.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-761271-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1723813545480\"><strong class=\"schema-faq-question\"><strong>Co je zru\u0161en\u00ed?<\/strong><\/strong> <p class=\"schema-faq-answer\">V podstat\u011b m\u00edra zru\u0161en\u00ed ukazuje, kolik pl\u00e1novan\u00fdch rezervac\u00ed nebo transakc\u00ed bylo nakonec zru\u0161eno ve vztahu ke v\u0161em pl\u00e1novan\u00fdm rezervac\u00edm nebo transakc\u00edm. Ale co znamen\u00e1 zru\u0161en\u00fd na Amazonu? Zru\u0161en\u00ed m\u00e1 zde jin\u00fd v\u00fdznam. Na Amazonu je m\u00edra zru\u0161en\u00ed (nebo m\u00edra zru\u0161en\u00ed) po\u010det zru\u0161en\u00ed online prodejcem za posledn\u00edch sedm dn\u00ed.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813568672\"><strong class=\"schema-faq-question\"><strong>Jak\u00e1 by m\u011bla b\u00fdt m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm (Amazon) prodejce?<\/strong><\/strong> <p class=\"schema-faq-answer\">Aby se p\u0159ede\u0161lo pozastaven\u00ed \u00fa\u010dtu, mus\u00ed b\u00fdt m\u00edra zru\u0161en\u00ed pod 2,5 %. Nicm\u00e9n\u011b ve zdrav\u00e9m podnik\u00e1n\u00ed v online maloobchodu, kter\u00e9 m\u00e1 \u0159\u00edzen\u00ed z\u00e1sob pod kontrolou, se obvykle bl\u00ed\u017e\u00ed 0 %.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813604932\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 jsou nev\u00fdhody vysok\u00e9 m\u00edry zru\u0161en\u00ed v e-commerce?<\/strong><\/strong> <p class=\"schema-faq-answer\">Vysok\u00e1 m\u00edra zru\u0161en\u00ed je nev\u00fdhodn\u00e1 \u2013 zejm\u00e9na pro prodejce na Amazonu. Na jedn\u00e9 stran\u011b zru\u0161en\u00ed znamenaj\u00ed nejen ztr\u00e1tu p\u0159\u00edjm\u016f pro prodejce, ale tak\u00e9 pro samotnou e-commerce platformu, proto\u017ee ob\u011b strany p\u0159ich\u00e1zej\u00ed o provize z prodeje. Nicm\u00e9n\u011b tak\u00e9 vedou k nespokojenosti z\u00e1kazn\u00edk\u016f, co\u017e zp\u016fsobuje, \u017ee se zdr\u017euj\u00ed dal\u0161\u00edch n\u00e1kup\u016f a m\u00edsto toho se obracej\u00ed na konkurenci.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813640003\"><strong class=\"schema-faq-question\"><strong>Co mohu ud\u011blat, abych udr\u017eel svou m\u00edru zru\u0161en\u00ed n\u00edzkou?<\/strong><\/strong> <p class=\"schema-faq-answer\">V\u011bt\u0161ina zru\u0161en\u00ed ze strany prodejc\u016f je zp\u016fsobena pr\u00e1zdn\u00fdm skladem. Proto investujte \u010das a energii do solidn\u00edho \u0159\u00edzen\u00ed z\u00e1sob nebo najd\u011bte n\u00e1stroj \u010di poskytovatele slu\u017eeb, kter\u00fd se o tento \u00fakol postar\u00e1 za v\u00e1s.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-848607-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440 \u0411\u0430\u0439\u0434\u0443 \u2013 stock.adobe.com<a href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Objedn\u00e1vka dorazila \u2013 ale dod\u00e1n\u00ed zbo\u017e\u00ed nen\u00ed mo\u017en\u00e9. To nen\u00ed p\u0159\u00edjemn\u00fd sc\u00e9n\u00e1\u0159, ani pro z\u00e1kazn\u00edka, ani pro prodejce. Proto\u017ee krom\u011b toho, \u017ee zru\u0161en\u00ed znamen\u00e1 ztr\u00e1tu pen\u011bz, tato situace rozhodn\u011b nen\u00ed prosp\u011b\u0161n\u00e1 pro loajalitu z\u00e1kazn\u00edk\u016f. Pro prodejce na Amazonu v\u0161ak existuje dal\u0161\u00ed probl\u00e9m: Takzvan\u00e1 m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm objedn\u00e1vky je velmi d\u016fle\u017eit\u00e1 metrika, kter\u00e1 p\u0159\u00edmo ovliv\u0148uje<\/p>\n","protected":false},"author":3,"featured_media":54353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[906],"tags":[],"class_list":["post-108657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vse-o-buy-box-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: V\u0161e o m\u00ed\u0159e zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm<\/title>\n<meta name=\"description\" content=\"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: Na Amazonu je m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm d\u016fle\u017eit\u00fdm ukazatelem v\u00fdkonu prodejce. Zde je n\u00e1vod, jak to ud\u011blat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: V\u0161e o m\u00ed\u0159e zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm\" \/>\n<meta property=\"og:description\" content=\"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: Na Amazonu je m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm d\u016fle\u017eit\u00fdm ukazatelem v\u00fdkonu prodejce. Zde je n\u00e1vod, jak to ud\u011blat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-30T10:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed a zvy\u0161te v\u00fdkon prodejce \u2013 tipy pro prodejce na Amazonu (v\u010detn\u011b vzorce pro v\u00fdpo\u010det)\",\"datePublished\":\"2020-06-30T10:47:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/\"},\"wordCount\":1897,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg\",\"articleSection\":[\"V\u0161e o Buy Box\"],\"inLanguage\":\"cs-CZ\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/\",\"name\":\"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: V\u0161e o m\u00ed\u0159e zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg\",\"datePublished\":\"2020-06-30T10:47:00+00:00\",\"description\":\"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: Na Amazonu je m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm d\u016fle\u017eit\u00fdm ukazatelem v\u00fdkonu prodejce. Zde je n\u00e1vod, jak to ud\u011blat.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813545480\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813568672\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813604932\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813640003\"}],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Die Stornoquote kann man berechen und somit seine Verk\u00e4uferleistung steigern\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"V\u0161e o Buy Box\",\"item\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/vse-o-buy-box-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed a zvy\u0161te v\u00fdkon prodejce \u2013 tipy pro prodejce na Amazonu (v\u010detn\u011b vzorce pro v\u00fdpo\u010det)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813545480\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813545480\",\"name\":\"Co je zru\u0161en\u00ed?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"V podstat\u011b m\u00edra zru\u0161en\u00ed ukazuje, kolik pl\u00e1novan\u00fdch rezervac\u00ed nebo transakc\u00ed bylo nakonec zru\u0161eno ve vztahu ke v\u0161em pl\u00e1novan\u00fdm rezervac\u00edm nebo transakc\u00edm. Ale co znamen\u00e1 zru\u0161en\u00fd na Amazonu? Zru\u0161en\u00ed m\u00e1 zde jin\u00fd v\u00fdznam. Na Amazonu je m\u00edra zru\u0161en\u00ed (nebo m\u00edra zru\u0161en\u00ed) po\u010det zru\u0161en\u00ed online prodejcem za posledn\u00edch sedm dn\u00ed.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813568672\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813568672\",\"name\":\"Jak\u00e1 by m\u011bla b\u00fdt m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm (Amazon) prodejce?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Aby se p\u0159ede\u0161lo pozastaven\u00ed \u00fa\u010dtu, mus\u00ed b\u00fdt m\u00edra zru\u0161en\u00ed pod 2,5 %. Nicm\u00e9n\u011b ve zdrav\u00e9m podnik\u00e1n\u00ed v online maloobchodu, kter\u00e9 m\u00e1 \u0159\u00edzen\u00ed z\u00e1sob pod kontrolou, se obvykle bl\u00ed\u017e\u00ed 0 %.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813604932\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813604932\",\"name\":\"Jak\u00e9 jsou nev\u00fdhody vysok\u00e9 m\u00edry zru\u0161en\u00ed v e-commerce?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Vysok\u00e1 m\u00edra zru\u0161en\u00ed je nev\u00fdhodn\u00e1 \u2013 zejm\u00e9na pro prodejce na Amazonu. Na jedn\u00e9 stran\u011b zru\u0161en\u00ed znamenaj\u00ed nejen ztr\u00e1tu p\u0159\u00edjm\u016f pro prodejce, ale tak\u00e9 pro samotnou e-commerce platformu, proto\u017ee ob\u011b strany p\u0159ich\u00e1zej\u00ed o provize z prodeje. Nicm\u00e9n\u011b tak\u00e9 vedou k nespokojenosti z\u00e1kazn\u00edk\u016f, co\u017e zp\u016fsobuje, \u017ee se zdr\u017euj\u00ed dal\u0161\u00edch n\u00e1kup\u016f a m\u00edsto toho se obracej\u00ed na konkurenci.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813640003\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813640003\",\"name\":\"Co mohu ud\u011blat, abych udr\u017eel svou m\u00edru zru\u0161en\u00ed n\u00edzkou?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"V\u011bt\u0161ina zru\u0161en\u00ed ze strany prodejc\u016f je zp\u016fsobena pr\u00e1zdn\u00fdm skladem. Proto investujte \u010das a energii do solidn\u00edho \u0159\u00edzen\u00ed z\u00e1sob nebo najd\u011bte n\u00e1stroj \u010di poskytovatele slu\u017eeb, kter\u00fd se o tento \u00fakol postar\u00e1 za v\u00e1s.\",\"inLanguage\":\"cs-CZ\"},\"inLanguage\":\"cs-CZ\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: V\u0161e o m\u00ed\u0159e zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm","description":"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: Na Amazonu je m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm d\u016fle\u017eit\u00fdm ukazatelem v\u00fdkonu prodejce. Zde je n\u00e1vod, jak to ud\u011blat.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/","og_locale":"cs_CZ","og_type":"article","og_title":"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: V\u0161e o m\u00ed\u0159e zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm","og_description":"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: Na Amazonu je m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm d\u016fle\u017eit\u00fdm ukazatelem v\u00fdkonu prodejce. Zde je n\u00e1vod, jak to ud\u011blat.","og_url":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2020-06-30T10:47:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed a zvy\u0161te v\u00fdkon prodejce \u2013 tipy pro prodejce na Amazonu (v\u010detn\u011b vzorce pro v\u00fdpo\u010det)","datePublished":"2020-06-30T10:47:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/"},"wordCount":1897,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg","articleSection":["V\u0161e o Buy Box"],"inLanguage":"cs-CZ"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/","url":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/","name":"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: V\u0161e o m\u00ed\u0159e zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg","datePublished":"2020-06-30T10:47:00+00:00","description":"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed: Na Amazonu je m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm d\u016fle\u017eit\u00fdm ukazatelem v\u00fdkonu prodejce. Zde je n\u00e1vod, jak to ud\u011blat.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813545480"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813568672"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813604932"},{"@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813640003"}],"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/"]}]},{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/06\/16125634\/stornoquote-berechnen.jpeg","width":844,"height":443,"caption":"Die Stornoquote kann man berechen und somit seine Verk\u00e4uferleistung steigern"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/cs\/"},{"@type":"ListItem","position":2,"name":"V\u0161e o Buy Box","item":"https:\/\/www.sellerlogic.com\/cs\/blog\/category\/vse-o-buy-box-2\/"},{"@type":"ListItem","position":3,"name":"Vypo\u010d\u00edtejte m\u00edru zru\u0161en\u00ed a zvy\u0161te v\u00fdkon prodejce \u2013 tipy pro prodejce na Amazonu (v\u010detn\u011b vzorce pro v\u00fdpo\u010det)"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/cs\/#website","url":"https:\/\/www.sellerlogic.com\/cs\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/cs\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813545480","position":1,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813545480","name":"Co je zru\u0161en\u00ed?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V podstat\u011b m\u00edra zru\u0161en\u00ed ukazuje, kolik pl\u00e1novan\u00fdch rezervac\u00ed nebo transakc\u00ed bylo nakonec zru\u0161eno ve vztahu ke v\u0161em pl\u00e1novan\u00fdm rezervac\u00edm nebo transakc\u00edm. Ale co znamen\u00e1 zru\u0161en\u00fd na Amazonu? Zru\u0161en\u00ed m\u00e1 zde jin\u00fd v\u00fdznam. Na Amazonu je m\u00edra zru\u0161en\u00ed (nebo m\u00edra zru\u0161en\u00ed) po\u010det zru\u0161en\u00ed online prodejcem za posledn\u00edch sedm dn\u00ed.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813568672","position":2,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813568672","name":"Jak\u00e1 by m\u011bla b\u00fdt m\u00edra zru\u0161en\u00ed p\u0159ed spln\u011bn\u00edm (Amazon) prodejce?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Aby se p\u0159ede\u0161lo pozastaven\u00ed \u00fa\u010dtu, mus\u00ed b\u00fdt m\u00edra zru\u0161en\u00ed pod 2,5 %. Nicm\u00e9n\u011b ve zdrav\u00e9m podnik\u00e1n\u00ed v online maloobchodu, kter\u00e9 m\u00e1 \u0159\u00edzen\u00ed z\u00e1sob pod kontrolou, se obvykle bl\u00ed\u017e\u00ed 0 %.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813604932","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813604932","name":"Jak\u00e9 jsou nev\u00fdhody vysok\u00e9 m\u00edry zru\u0161en\u00ed v e-commerce?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Vysok\u00e1 m\u00edra zru\u0161en\u00ed je nev\u00fdhodn\u00e1 \u2013 zejm\u00e9na pro prodejce na Amazonu. Na jedn\u00e9 stran\u011b zru\u0161en\u00ed znamenaj\u00ed nejen ztr\u00e1tu p\u0159\u00edjm\u016f pro prodejce, ale tak\u00e9 pro samotnou e-commerce platformu, proto\u017ee ob\u011b strany p\u0159ich\u00e1zej\u00ed o provize z prodeje. Nicm\u00e9n\u011b tak\u00e9 vedou k nespokojenosti z\u00e1kazn\u00edk\u016f, co\u017e zp\u016fsobuje, \u017ee se zdr\u017euj\u00ed dal\u0161\u00edch n\u00e1kup\u016f a m\u00edsto toho se obracej\u00ed na konkurenci.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813640003","position":4,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/vypocitejte-miru-zruseni-a-zvyste-vykon-prodejce-tipy-pro-prodejce-na-amazonu-vcetne-vzorce-pro-vypocet\/#faq-question-1723813640003","name":"Co mohu ud\u011blat, abych udr\u017eel svou m\u00edru zru\u0161en\u00ed n\u00edzkou?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V\u011bt\u0161ina zru\u0161en\u00ed ze strany prodejc\u016f je zp\u016fsobena pr\u00e1zdn\u00fdm skladem. Proto investujte \u010das a energii do solidn\u00edho \u0159\u00edzen\u00ed z\u00e1sob nebo najd\u011bte n\u00e1stroj \u010di poskytovatele slu\u017eeb, kter\u00fd se o tento \u00fakol postar\u00e1 za v\u00e1s.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108657"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/54353"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}