{"id":108663,"date":"2020-05-12T16:04:00","date_gmt":"2020-05-12T16:04:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/prodejni-hodnoceni-amazonu-ctyri-veci-ktere-byste-meli-rozhodne-vedet\/"},"modified":"2020-05-12T16:04:00","modified_gmt":"2020-05-12T16:04:00","slug":"prodejni-hodnoceni-amazonu-ctyri-veci-ktere-byste-meli-rozhodne-vedet","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/prodejni-hodnoceni-amazonu-ctyri-veci-ktere-byste-meli-rozhodne-vedet\/","title":{"rendered":"Prodejn\u00ed hodnocen\u00ed Amazonu \u2013 \u010cty\u0159i v\u011bci, kter\u00e9 byste m\u011bli rozhodn\u011b v\u011bd\u011bt"},"content":{"rendered":"

Zn\u00e1me seznamy bestseller\u016f z ka\u017ed\u00e9ho knihkupectv\u00ed. Kdy\u017e lid\u00e9 hledaj\u00ed novou knihu, \u010dasto kontroluj\u00ed, kter\u00fd titul se v sou\u010dasnosti prod\u00e1v\u00e1 obzvl\u00e1\u0161\u0165 dob\u0159e nebo kter\u00fd autor je popul\u00e1rn\u00ed. Nicm\u00e9n\u011b, seznamy bestseller\u016f nejsou jen pro knihy. Online gigant tak\u00e9 vytv\u00e1\u0159\u00ed sv\u016fj vlastn\u00ed \u017eeb\u0159\u00ed\u010dek: prodejn\u00ed hodnocen\u00ed Amazonu.<\/strong><\/p>

Ale co vlastn\u011b tento ukazatel znamen\u00e1? A kdy\u017e u\u017e jsme u toho, poj\u010fme objasnit n\u011bkter\u00e9 otev\u0159en\u00e9 ot\u00e1zky na toto t\u00e9ma: Jak se vypo\u010d\u00edt\u00e1v\u00e1, kde lze prodejn\u00ed hodnocen\u00ed zobrazit na Amazon.de a jak m\u016f\u017ee prodejce Amazonu tento ukazatel ovlivnit nebo dokonce zlep\u0161it?<\/p>

T\u00edmto \u010dl\u00e1nkem se sna\u017e\u00edme osv\u011btlit toto t\u00e9ma, pod\u00edvat se bl\u00ed\u017ee na tento zvl\u00e1\u0161tn\u00ed \u017eeb\u0159\u00ed\u010dek a poskytnout v\u00e1m v\u0161echny d\u016fle\u017eit\u00e9 informace o n\u011bm.<\/p>

# 1: Co vlastn\u011b je prodejn\u00ed hodnocen\u00ed Amazonu?<\/h2>

Tento \u017eeb\u0159\u00ed\u010dek zachycuje, jak dob\u0159e se produkt prod\u00e1v\u00e1 ve srovn\u00e1n\u00ed se sv\u00fdmi konkurenty ve stejn\u00e9 kategorii nebo podkategorii<\/strong>. Pokud je produkt za\u0159azen do r\u016fzn\u00fdch kategori\u00ed, zohled\u0148uje se v\u00edce prodejn\u00edch hodnocen\u00ed. Pokud se pod\u00edv\u00e1me na p\u0159\u00edklad ze screenshotu (produkt je nyn\u00ed uveden pod jin\u00fdm ASIN), vid\u00edme, \u017ee profesion\u00e1ln\u00ed stroj na vlasy pro mu\u017ee od zna\u010dky Hatteker dr\u017e\u00ed 1. m\u00edsto v kategorii strojk\u016f na vlasy A 5. m\u00edsto v kategorii drogerie a osobn\u00ed p\u00e9\u010de. To znamen\u00e1, \u017ee tento produkt se prod\u00e1v\u00e1 l\u00e9pe ne\u017e v\u0161echny ostatn\u00ed strojky na vlasy. Ve srovn\u00e1n\u00ed s ostatn\u00edmi polo\u017ekami v kategorii drogerie a osobn\u00ed p\u00e9\u010de se umis\u0165uje na 5. m\u00edst\u011b mezi nejprod\u00e1van\u011bj\u0161\u00edmi produkty. Polo\u017eka, kter\u00e1 m\u00e1 prodejn\u00ed hodnocen\u00ed Amazonu v prvn\u00ed des\u00edtce nebo ni\u017e\u0161\u00ed, se prod\u00e1v\u00e1 docela dob\u0159e.<\/p>

Kdo chce ur\u010dit prodejn\u00ed hodnocen\u00ed Amazonu produktu, jednodu\u0161e klikne na str\u00e1nku produktu<\/strong>. Pod dodate\u010dn\u00fdmi informacemi o produktu, kde najdete tak\u00e9 ASIN a pr\u016fm\u011brn\u00e9 hodnocen\u00ed z\u00e1kazn\u00edk\u016f, je prodejn\u00ed hodnocen\u00ed Amazonu uvedeno pod ozna\u010den\u00edm “Amazon Best Seller Rank”. T\u00edmto zp\u016fsobem si prodejci na Amazon.de mohou snadno p\u0159e\u010d\u00edst prodejn\u00ed hodnocen\u00ed \u2013 nap\u0159. u konkuren\u010dn\u00edch produkt\u016f nebo pro v\u00fdzkum produkt\u016f.<\/p>

\"Stroj<\/figure>

# 2: Jak se vypo\u010d\u00edt\u00e1v\u00e1 prodejn\u00ed hodnocen\u00ed Amazonu?<\/h2>

Online gigant vytv\u00e1\u0159\u00ed \u017eeb\u0159\u00ed\u010dek pro ka\u017edou kategorii uveden\u00fdch polo\u017eek. Podle vlastn\u00edch prohl\u00e1\u0161en\u00ed je prodejn\u00ed hodnocen\u00ed Amazonu ur\u010deno na z\u00e1klad\u011b prodejn\u00edch \u010d\u00edsel a aktualizov\u00e1no ka\u017edou hodinu<\/strong>.<\/p>

Aby nov\u00fdm produkt\u016fm byla d\u00e1na \u0161ance na vytou\u017een\u00e9 prvn\u00ed m\u00edsto v \u017eeb\u0159\u00ed\u010dku prodejn\u00edho hodnocen\u00ed Amazonu, jsou prodeje historicky vyhodnocov\u00e1ny<\/strong>. \u010c\u00edm d\u00e1le jsou hodnoty v minulosti, t\u00edm men\u0161\u00ed v\u00e1hu maj\u00ed. To znamen\u00e1, \u017ee nap\u0159\u00edklad kniha, kter\u00e1 byla zpo\u010d\u00e1tku \u010dasto prod\u00e1v\u00e1na, ale nebyla objedn\u00e1na po del\u0161\u00ed dobu, obdr\u017e\u00ed hor\u0161\u00ed hodnocen\u00ed ne\u017e jin\u00e1 kniha, kter\u00e1 je nov\u00e1 a v sou\u010dasnosti se prod\u00e1v\u00e1 \u010dasto. Hodinov\u00e9 aktualizace maj\u00ed tak\u00e9 pomoci d\u00e1t nov\u00fdm produkt\u016fm \u0161anci na 1. m\u00edsto.<\/p>

Jak m\u016f\u017ee \u010dlov\u011bk ovlivnit prodejn\u00ed hodnocen\u00ed sv\u00fdch vlastn\u00edch produkt\u016f na Amazonu?<\/h2>

Kdo chce ud\u011blat skok na prvn\u00ed m\u00edsto v prodejn\u00edm hodnocen\u00ed Amazonu, mus\u00ed jednodu\u0161e zaznamenat v\u00edce prodej\u016f ne\u017e ostatn\u00ed produkty ve stejn\u00e9 kategorii<\/p>

\"Prodejn\u00ed<\/figure>

Ale to se snadn\u011bji \u0159\u00edk\u00e1, ne\u017e d\u011bl\u00e1. Je d\u016fle\u017eit\u00e9, aby v\u00e1\u0161 produkt nab\u00edzel z\u00e1kazn\u00edk\u016fm p\u0159idanou hodnotu<\/strong>, kterou konkuren\u010dn\u00ed polo\u017eky nenab\u00edzej\u00ed. Nicm\u00e9n\u011b byste nem\u011bli srovn\u00e1vat jablka s pomeran\u010di. S zast\u0159ihova\u010dem vlas\u016f, jako je ten v p\u0159\u00edkladu v\u00fd\u0161e, nebudete sout\u011b\u017eit s deodorantem, i kdy\u017e oba produkty lze nal\u00e9zt v kategorii drogerie a osobn\u00ed p\u00e9\u010de. To je proto, \u017ee i kdy\u017e je to hlavn\u00ed kategorie, produkty jsou t\u0159\u00edd\u011bny do r\u016fzn\u00fdch podkategori\u00ed.<\/p>

Ale zast\u0159ihova\u010d vlas\u016f m\u00e1 tak\u00e9 prodejn\u00ed hodnocen\u00ed na Amazonu v kategorii zast\u0159ihova\u010d\u016f vlas\u016f, co\u017e je podkategorie. Zde tak\u00e9 najdete sv\u00e9 konkurenty: toti\u017e v\u0161echny ostatn\u00ed zast\u0159ihova\u010de vlas\u016f.<\/p>

Aby se odli\u0161il od konkuren\u010dn\u00edch produkt\u016f, m\u00e1te r\u016fzn\u00e9 mo\u017enosti, kter\u00e9 byste m\u011bli vyu\u017e\u00edt v kombinaci m\u00edsto toho, abyste se soust\u0159edili pouze na jednu: V\u00e1\u0161 produkt je lep\u0161\u00ed ne\u017e ten od konkurence.<\/p>

V\u00e1\u0161 produkt je lep\u0161\u00ed ne\u017e ten od konkurence<\/h3>

Mo\u017en\u00e1 m\u00e1 v\u00e1\u0161 zast\u0159ihova\u010d vlas\u016f n\u00e1stavce, kter\u00e9 va\u0161i konkurenti nenab\u00edzej\u00ed? Nebo je vyroben z obzvl\u00e1\u0161\u0165 odoln\u00e9ho materi\u00e1lu, tak\u017ee se stroj m\u016f\u017ee spadnout, ani\u017e by se okam\u017eit\u011b rozbil? Pak je to p\u0159esn\u011b d\u016fvod, pro\u010d by se v\u00e1\u0161 produkt m\u011bl prod\u00e1vat \u010dast\u011bji. Zd\u016frazn\u011bte tento fakt ve sv\u00fdch marketingov\u00fdch aktivit\u00e1ch,<\/strong> proto\u017ee to pozitivn\u011b ovlivn\u00ed va\u0161e prodejn\u00ed hodnocen\u00ed na Amazonu a jeho v\u00fdpo\u010det algoritmem.<\/p>

SEO, SEO, SEO \u2013 no a tak\u00e9 trochu marketingu<\/h3>

Jak\u00fd m\u00e1 smysl produkt, kter\u00fd je lep\u0161\u00ed ne\u017e ten od va\u0161ich konkurent\u016f, pokud ho jednodu\u0161e nem\u016f\u017eete prodat? Mus\u00edte zajistit, aby z\u00e1kazn\u00edci tak\u00e9 v\u011bd\u011bli: v\u00e1\u0161 produkt je lep\u0161\u00ed!<\/strong> Zam\u011b\u0159te se na stru\u010dn\u00e9 n\u00e1zvy produkt\u016f, profesion\u00e1ln\u00ed obr\u00e1zky a dobr\u00fd popis. M\u016f\u017eete tak\u00e9 sou\u010dasn\u011b prok\u00e1zat sv\u00e9 dovednosti v oblasti SEO na Amazonu. Prozkoumejte relevantn\u00ed kl\u00ed\u010dov\u00e1 slova a pou\u017eijte je jak v n\u00e1zvu, tak v popisu, pokud jste autorem str\u00e1nky produktu.<\/p>

T\u00edmto zp\u016fsobem sou\u010dasn\u011b zvy\u0161ujete viditelnost sv\u00e9ho produktu<\/strong>, co\u017e m\u00e1 pozitivn\u00ed vliv na prodejn\u00ed \u010d\u00edsla a t\u00edm i na prodejn\u00ed hodnocen\u00ed na Amazonu.<\/p>

Z\u00e1kaznick\u00fd servis<\/h3>

Nyn\u00ed je dob\u0159e zn\u00e1mo, \u017ee Amazon se zam\u011b\u0159uje na v\u00fdjime\u010dn\u011b dobrou z\u00e1kaznickou cestu. To pro prodejce znamen\u00e1, \u017ee se tomu nelze vyhnout. Z\u00e1kazn\u00edci jsou rozmazlov\u00e1ni vysok\u00fdmi standardy online giganta. Pokud nejsou tato o\u010dek\u00e1v\u00e1n\u00ed spln\u011bna, st\u00e1vaj\u00ed se frustrovan\u00fdmi a zanech\u00e1vaj\u00ed negativn\u00ed recenze. To m\u00e1 dva negativn\u00ed \u00fa\u010dinky. Na jedn\u00e9 stran\u011b to odrazuje potenci\u00e1ln\u00ed z\u00e1kazn\u00edky od n\u00e1kupu va\u0161eho produktu; na druh\u00e9 stran\u011b to sni\u017euje va\u0161e \u0161ance na z\u00edsk\u00e1n\u00ed Buy Box nebo \u0161t\u00edtk\u016f jako Amazon\u2019s Choice<\/a> a t\u00edm i viditelnost va\u0161eho produktu.<\/p>

Tip<\/strong>: Zvolte FBA<\/a>! To usnad\u0148uje rychl\u00e9 zpracov\u00e1n\u00ed dopravy a v\u00fdjime\u010dn\u011b p\u0159\u00e1telsk\u00e9 \u0159\u00edzen\u00ed vratek podle pokyn\u016f Amazonu pro v\u00e1s, proto\u017ee p\u0159ed\u00e1v\u00e1te pln\u011bn\u00ed e-commerce gigantovi. To m\u016f\u017ee dokonce ovlivnit va\u0161e prodejn\u00ed hodnocen\u00ed na Amazonu.<\/p>

Ale znovu:<\/strong> Nez\u016fst\u00e1vejte na vav\u0159\u00ednech, pokud jste zvl\u00e1dli jeden z bod\u016f. V\u0161echny t\u0159i jsou extr\u00e9mn\u011b d\u016fle\u017eit\u00e9, m\u011bli byste m\u00edt v\u0161echny metriky<\/a> pod kontrolou.<\/strong><\/p>

To je v\u0161echno hezk\u00e9 a dobr\u00e9, ale jak\u00fd je v tom v\u0161em smysl?<\/p>

Co p\u0159in\u00e1\u0161\u00ed prodejn\u00ed hodnocen\u00ed na Amazonu?<\/h2>

Prim\u00e1rn\u011b nejprod\u00e1van\u011bj\u0161\u00ed produkty jsou odm\u011bn\u011bny v\u00fdraznou oran\u017eovou n\u00e1lepkou<\/strong>, kter\u00e1 korunuje 1. m\u00edsto v prodejn\u00edm hodnocen\u00ed Amazonu ji\u017e v p\u0159ehledu v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. To m\u00e1 psychologick\u00fd efekt na z\u00e1kazn\u00edka. N\u00e1lepkou nen\u00ed pouze velmi p\u0159\u00edtomn\u00e1, ale tak\u00e9 vyjad\u0159uje d\u016fv\u011bru<\/strong>. Koneckonc\u016f, mnoho dal\u0161\u00edch z\u00e1kazn\u00edk\u016f ji\u017e tento produkt prodalo, a to by se nestalo, kdyby nebyl dobr\u00fd. Nebo ano?<\/p>

Prodejn\u00ed hodnocen\u00ed na Amazonu je tak\u00e9 relevantn\u00ed pro prodejce, kte\u0159\u00ed cht\u011bj\u00ed roz\u0161\u00ed\u0159it sv\u00e9 produktov\u00e9 portfolio. Proto\u017ee na z\u00e1klad\u011b toho lze odhadnout popt\u00e1vku a prodejn\u00ed potenci\u00e1l polo\u017eky<\/strong>. Pokud si produkt vede dob\u0159e, ide\u00e1ln\u011b samoz\u0159ejm\u011b na 1. m\u00edst\u011b, znamen\u00e1 to, \u017ee se relativn\u011b dob\u0159e prod\u00e1v\u00e1 a popt\u00e1vka je odpov\u00eddaj\u00edc\u00edm zp\u016fsobem vysok\u00e1.<\/p>

Pro\u010d solidn\u00ed anal\u00fdza trhu zvy\u0161uje va\u0161e prodejn\u00ed hodnocen\u00ed<\/h2>

Pokud jste \u00fasp\u011b\u0161n\u00ed na Amazonu a m\u00e1te nov\u00e9 n\u00e1pady na produkty, d\u016fkladn\u00e1 p\u0159\u00edprava a podrobn\u00e1 anal\u00fdza trhu jsou z\u00e1sadn\u00ed. Takov\u00e1 anal\u00fdza zkoum\u00e1 prodejn\u00ed \u010d\u00edsla, ceny, konkurenci a makroekonomick\u00e9 trendy, aby ur\u010dila, zda je trh p\u0159ipraven na va\u0161e produkty. \u00dadaje o trhu jsou nezbytn\u00e9 pro \u00fasporu \u010dasu a pen\u011bz.<\/p>

Pokud se rozhodnete poskytnout citace ve sv\u00e9 odpov\u011bdi na z\u00e1klad\u011b t\u011bchto v\u00fdsledk\u016f, uve\u010fte je ve form\u00e1tu: `\u3010{{message idx}}:{{search idx}}\u2020{{link text}}\u3011`.\n\nMessage idx je uveden na za\u010d\u00e1tku zpr\u00e1vy z n\u00e1stroje ve form\u00e1tu `[message idx] `. Nap\u0159\u00edklad, pokud zpr\u00e1va z n\u00e1stroje za\u010d\u00edn\u00e1 `[3] n\u00e1zev_souboru.txt obsah`, pak message idx je 3.\nSearch idx by m\u011bl b\u00fdt extrahov\u00e1n z v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, nap\u0159. # odkazuje na 13. v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed, kter\u00fd poch\u00e1z\u00ed z dokumentu s n\u00e1zvem “Pa\u0159\u00ed\u017e” s ID 4f4915f6-2a0b-4eb5-85d1-352e00c125bb.\nKdy\u017e to spoj\u00edte, platn\u00e1 citace by byla ` `.\n\nUjist\u011bte se, \u017ee NEPOU\u017d\u00cdV\u00c1TE search idx jako message idx, tyto hodnoty jsou obvykle r\u016fzn\u00e9. Message idx je obvykle NEN\u00cd 0.\nUjist\u011bte se, \u017ee zahrnujete n\u00e1zev souboru jako text zdroje.<\/p>

P\u0159edev\u0161\u00edm je v\u0161ak anal\u00fdza trhu z\u00e1sadn\u00ed pro prodejn\u00ed hodnocen\u00ed na Amazonu, proto\u017ee pom\u00e1h\u00e1 pochopit popt\u00e1vku a konkurenci. Umo\u017e\u0148uje optimalizovat v\u00e1\u0161 sortiment produkt\u016f a cenov\u00e9 strategie, vyu\u017e\u00edvat strategie konkurent\u016f a zlep\u0161ovat produkty na z\u00e1klad\u011b z\u00e1kaznick\u00fdch recenz\u00ed. Efektivn\u00ed anal\u00fdza trhu tak\u00e9 podporuje marketingov\u00e9 strategie a \u0159\u00edzen\u00ed z\u00e1sob, zabra\u0148uje vyprod\u00e1n\u00ed a identifikuje ziskov\u00e9 niche trhy. Celkov\u011b to vede k lep\u0161\u00edm prodejn\u00edm \u010d\u00edsl\u016fm a vy\u0161\u0161\u00edmu prodejn\u00edmu hodnocen\u00ed, co\u017e usnad\u0148uje nalezen\u00ed produkt\u016f potenci\u00e1ln\u00edmi kupci.<\/p>

Zde je p\u0159ehled kl\u00ed\u010dov\u00fdch funkc\u00ed anal\u00fdzy trhu:<\/strong><\/p>

  • Zobrazen\u00ed c\u00edlov\u00e9ho trhu produktu<\/li>
  • Identifikace produkt\u016f, kter\u00e9 by mohly b\u00fdt relevantn\u00ed<\/li>
  • Ov\u011b\u0159en\u00ed objemu trhu a r\u016fstu (anal\u00fdza portfolia)<\/li>
  • Zviditeln\u011bn\u00ed nevyu\u017eit\u00fdch tr\u017en\u00edch potenci\u00e1l\u016f<\/li>
  • Prevence \u0161patn\u00fdch investic<\/li>
  • Roz\u0161\u00ed\u0159en\u00ed znalost\u00ed o trhu a oprava\/prevence chybn\u00fdch \u00fasudk\u016f<\/li>
  • Objevov\u00e1n\u00ed srovnateln\u00fdch produkt\u016f a t\u00edm minimalizace rizika jedn\u00e1n\u00ed nep\u0159ipraven\u011b na trhu<\/li>
  • Zav\u00edr\u00e1n\u00ed informa\u010dn\u00edch mezer t\u00fdkaj\u00edc\u00edch se v\u00fdvoje odv\u011btv\u00ed a jeho vlivov\u00fdch faktor\u016f (ceny, popt\u00e1vka, makroekonomick\u00e9 faktory)<\/li>
  • Hodnocen\u00ed reakc\u00ed konkurent\u016f na v\u00e1\u0161 vstup na trh, aby bylo mo\u017en\u00e9 proaktivn\u00ed pl\u00e1nov\u00e1n\u00ed (anal\u00fdza konkurence)<\/li>
  • Optimalizace st\u00e1vaj\u00edc\u00edho produktov\u00e9ho portfolia<\/li><\/ul><\/div>

    Jak m\u016f\u017ee b\u00fdt takov\u00e1 anal\u00fdza provedena \u010dasov\u011b efektivn\u011b a inteligentn\u011b?<\/h3>

    Existuj\u00ed dv\u011b mo\u017enosti. M\u016f\u017eete anal\u00fdzu prov\u00e9st sami, co\u017e v\u00e1s bude st\u00e1t spoustu \u010dasu a nerv\u016f \u2013 zejm\u00e9na s ohledem na to, jak chybov\u00e9 jsou takov\u00e9 anal\u00fdzy, kdy\u017e je vytv\u00e1\u0159ej\u00ed pouze lidsk\u00e9 ruce. Druh\u00e1 mo\u017enost, toti\u017e speci\u00e1ln\u011b vyvinut\u00fd n\u00e1stroj pro anal\u00fdzu Amazonu, je mnohem doporu\u010diteln\u011bj\u0161\u00ed. Je pravda, \u017ee za to budete muset utratit n\u011bjak\u00e9 pen\u00edze. Nicm\u00e9n\u011b s ohledem na p\u0159esnost anal\u00fdz a \u00fasporu \u010dasu, kterou z\u00edsk\u00e1te pou\u017e\u00edv\u00e1n\u00edm t\u011bchto n\u00e1stroj\u016f, je to investice, kter\u00e1 se rozhodn\u011b vyplat\u00ed.<\/p>

    Zde je \u0159e\u0161en\u00ed, kter\u00e9mu d\u016fv\u011b\u0159ujeme:<\/p>

    AMALYZE Shield<\/strong><\/p>

    AMALYZE Shield je vysoce kvalitn\u00ed n\u00e1stroj pro komplexn\u00ed anal\u00fdzy trhu. Se sv\u00fdmi \u010detn\u00fdmi funkcemi poskytuje hlubok\u00e9 poznatky o organick\u00e9 viditelnosti polo\u017eek, m\u016f\u017ee b\u00fdt pou\u017eit jako odhadova\u010d prodeje na Amazonu, porovn\u00e1v\u00e1 v\u00fdkon produkt\u016f a umo\u017e\u0148uje podrobnou anal\u00fdzu SEO.<\/p>

    Krom\u011b toho je ka\u017ed\u00fd jednotliv\u00fd produkt hodnocen na z\u00e1klad\u011b r\u016fzn\u00fdch krit\u00e9ri\u00ed \u2013 od n\u00e1zvu po obr\u00e1zky, od bod\u016f a\u017e po popis. To poskytuje AMALYZE Shield cenn\u00e1 data, kter\u00e1 nab\u00edzej\u00ed obrovskou podporu p\u0159i pl\u00e1nov\u00e1n\u00ed marketingov\u00fdch a prodejn\u00edch strategi\u00ed. Ukazuje nejlep\u0161\u00ed prodejn\u00ed hodnocen\u00ed, co\u017e v\u00e1m umo\u017e\u0148uje okam\u017eit\u011b rozpoznat, kter\u00e9 produkty jsou na trhu obzvl\u00e1\u0161\u0165 \u017e\u00e1dan\u00e9.<\/p>

    M\u016f\u017eete tak\u00e9 sledovat sv\u00e9 vlastn\u00ed ASINy pomoc\u00ed AMALYZE Shield a p\u0159\u00edmo je porovnat s konkurenc\u00ed. T\u00edmto zp\u016fsobem si v\u017edy udr\u017e\u00edte p\u0159ehled o sv\u00e9m vlastn\u00edm v\u00fdkonu ve srovn\u00e1n\u00ed s ostatn\u00edmi prodejci na trhu.<\/p>

    V\u0161echny tyto funkce jsou dopln\u011bny mo\u017enostmi pro hodnocen\u00ed portfoli\u00ed zna\u010dek a prodejc\u016f. S touto funkc\u00ed m\u00e1te p\u0159\u00edle\u017eitost porovnat a posoudit r\u016fzn\u00e9 zna\u010dky a prodejce, abyste l\u00e9pe vyhodnotili svou vlastn\u00ed tr\u017en\u00ed pozici a v p\u0159\u00edpad\u011b pot\u0159eby ji optimalizovali. D\u00edky t\u011bmto komplexn\u00edm analytick\u00fdm schopnostem je AMALYZE Shield nezbytn\u00fdm n\u00e1strojem pro ka\u017ed\u00e9ho, kdo se chce v\u00e1\u017en\u011b zab\u00fdvat anal\u00fdzami trhu a zv\u00fd\u0161it sv\u016fj \u00fasp\u011bch.<\/p>

    Z\u00e1v\u011br: A co te\u010f?<\/h2>

    Prodejn\u00ed hodnocen\u00ed na Amazonu je jednou z mnoha metrik e-commerce giganta a hodnot\u00ed popularitu produktu. T\u00fdk\u00e1 se prodejn\u00edch \u010d\u00edsel a je tedy dobr\u00fdm ukazatelem prodejn\u00edho potenci\u00e1lu polo\u017eky. Ur\u010dit\u011b byste to m\u011bli zv\u00e1\u017eit, kdy\u017e uva\u017eujete o p\u0159id\u00e1n\u00ed tohoto produktu do sv\u00e9ho sortimentu.<\/p>

    \"S<\/figure>

    Krom\u011b toho jsou v\u00edt\u011bzov\u00e9 odm\u011bn\u011bni v\u00fdraznou n\u00e1lepkou, kter\u00e1 buduje d\u016fv\u011bru u z\u00e1kazn\u00edk\u016f a podporuje n\u00e1kupy. Pro zobrazen\u00ed prodejn\u00edho hodnocen\u00ed na Amazonu sta\u010d\u00ed nahl\u00e9dnout na str\u00e1nku s podrobnostmi o produktu. T\u00edmto zp\u016fsobem mohou prodejci tak\u00e9 zjistit prodejn\u00ed hodnocen\u00ed konkuren\u010dn\u00edch produkt\u016f bez jak\u00e9hokoli speci\u00e1ln\u00edho n\u00e1stroje.<\/p>

    Je proto velmi rozumn\u00e9, aby se prodejci zab\u00fdvali prodejn\u00edm hodnocen\u00edm na Amazonu a m\u011bli ho na pam\u011bti b\u011bhem v\u00fdzkumu produkt\u016f. Proto\u017ee je to dobr\u00fd ukazatel toho, jak dob\u0159e se produkt m\u016f\u017ee prod\u00e1vat.<\/strong><\/p>

    Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 tomertu \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ \u00a9 sdx15 \u2013 stock.adobe.com \/ \u00a9 Yuliia \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    Zn\u00e1me seznamy bestseller\u016f z ka\u017ed\u00e9ho knihkupectv\u00ed. Kdy\u017e lid\u00e9 hledaj\u00ed novou knihu, \u010dasto kontroluj\u00ed, kter\u00fd titul se v sou\u010dasnosti prod\u00e1v\u00e1 obzvl\u00e1\u0161\u0165 dob\u0159e nebo kter\u00fd autor je popul\u00e1rn\u00ed. Nicm\u00e9n\u011b, seznamy bestseller\u016f nejsou jen pro knihy. Online gigant tak\u00e9 vytv\u00e1\u0159\u00ed sv\u016fj vlastn\u00ed \u017eeb\u0159\u00ed\u010dek: prodejn\u00ed hodnocen\u00ed Amazonu. Ale co vlastn\u011b tento ukazatel znamen\u00e1? A kdy\u017e u\u017e jsme u toho,<\/p>\n","protected":false},"author":5,"featured_media":56222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-108663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"\nJak m\u016f\u017eete optim\u00e1ln\u011b vyu\u017e\u00edt prodejn\u00ed hodnocen\u00ed Amazonu<\/title>\n<meta name=\"description\" content=\"\u010cten\u00ed a interpretace prodejn\u00edho hodnocen\u00ed Amazonu: Tyto 4 fakta byste m\u011bli zn\u00e1t jako prodejce na Amazonu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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