{"id":108666,"date":"2019-10-14T14:22:00","date_gmt":"2019-10-14T14:22:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/"},"modified":"2019-10-14T14:22:00","modified_gmt":"2019-10-14T14:22:00","slug":"stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/","title":{"rendered":"Sta\u0148te se prodejcem na Amazonu: \u00dasp\u011b\u0161n\u011b prod\u00e1vejte zbo\u017e\u00ed a produkty s priv\u00e1tn\u00ed zna\u010dkou"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-613006-identifier\">Amazon dominuje e-commerce v N\u011bmecku. S podstatn\u00fdm pod\u00edlem na trhu kolem 68% si t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd online prodejce nem\u016f\u017ee dovolit ignorovat tuto obrovskou z\u00e1kaznickou z\u00e1kladnu. Nen\u00ed divu, \u017ee ka\u017ed\u00fd rok za\u010d\u00edn\u00e1 nov\u00e1 generace prodejc\u016f na tr\u017ei\u0161ti na t\u00e9to obchodn\u00ed platform\u011b. Ti, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt \u00fasp\u011b\u0161n\u00fdmi prodejci na Amazonu, by se v\u0161ak m\u011bli zam\u011b\u0159it na dobrou p\u0159\u00edpravu. Na rozd\u00edl od b\u011b\u017en\u00e9ho p\u0159esv\u011bd\u010den\u00ed je prodej na Amazonu \u00b1 obchodn\u00ed model, kter\u00fd vy\u017eaduje odpov\u00eddaj\u00edc\u00ed know-how.<\/p><p class=\"theme-wp-block gb-responsive-572008-identifier\">Nicm\u00e9n\u011b ti, kte\u0159\u00ed cht\u011bj\u00ed prod\u00e1vat zbo\u017e\u00ed nebo svou vlastn\u00ed zna\u010dku na e-commerce platform\u011b, mohou snadno za\u010d\u00edt. Prodejn\u00ed \u00fa\u010det lze nastavit b\u011bhem chvilky. N\u00ed\u017ee bychom v\u00e1m r\u00e1di p\u0159edstavili nejd\u016fle\u017eit\u011bj\u0161\u00ed aspekty, kter\u00e9 by m\u011bl ka\u017ed\u00fd, kdo chce b\u00fdt prodejcem na Amazonu, zn\u00e1t p\u0159edem.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-728090-identifier\">Rychl\u00fd p\u0159ehled: Zbo\u017e\u00ed vs. Priv\u00e1tn\u00ed zna\u010dka\/znaky<\/h2><p class=\"theme-wp-block gb-responsive-735597-identifier\">Co zn\u00ed jako ot\u00e1zka v\u00edry, je sp\u00ed\u0161e rozhodnut\u00edm osobn\u00edch preferenc\u00ed. Oba modely maj\u00ed v\u00fdhody a nev\u00fdhody a navz\u00e1jem se v\u016fbec nevylu\u010duj\u00ed. Existuj\u00ed v\u0161ak z\u00e1kladn\u00ed rozd\u00edly, kter\u00e9 hovo\u0159\u00ed pro nebo proti ka\u017ed\u00e9mu typu produktu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-220803-identifier\">V\u00fdhody a nev\u00fdhody priv\u00e1tn\u00ed zna\u010dky<\/h3><p class=\"theme-wp-block gb-responsive-798685-identifier\">Priv\u00e1tn\u00ed zna\u010dka a zna\u010dky se obvykle pou\u017e\u00edvaj\u00ed synonymn\u011b a odkazuj\u00ed na prodej produkt\u016f pod vlastn\u00ed zna\u010dkou. Obvykle se nakupuj\u00ed takzvan\u00e9 produkty s b\u00edlou etiketou ve v\u011bt\u0161\u00edch mno\u017estv\u00edch a ozna\u010duj\u00ed se vlastn\u00edm designem zna\u010dky a logem. Je v\u0161ak tak\u00e9 mo\u017en\u00e9 nechat vyrobit produkty na m\u00edru. To je v\u0161ak logicky slo\u017eit\u011bj\u0161\u00ed a dra\u017e\u0161\u00ed. Produkty s b\u00edlou etiketou lze naopak vyr\u00e1b\u011bt relativn\u011b levn\u011b, zejm\u00e9na v \u010c\u00edn\u011b. Existuje v\u0161ak tak\u00e9 mnoho p\u0159\u00edle\u017eitost\u00ed k z\u00edsk\u00e1n\u00ed produkt\u016f v r\u00e1mci EU.<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>V\u00fdhody<\/strong><\/td><td><strong> nev\u00fdhody<\/strong><\/td><\/tr><tr><td>1. Mo\u017enost vytvo\u0159en\u00ed vlastn\u00ed zna\u010dkov\u00e9 p\u0159\u00edtomnosti<br>2. Mo\u017enost \u00faspor z rozsahu<br>3. \u017d\u00e1dn\u00e1 p\u0159\u00edm\u00e1 konkurence na produktov\u00e9m seznamu<br>4. P\u0159\u00edstup k produktov\u00e9mu seznamu a t\u00edm i kl\u00ed\u010dov\u00fdm slov\u016fm a textu pod vlastn\u00ed kontrolou<br>5. Velk\u00e9 ziskov\u00e9 mar\u017ee mo\u017en\u00e9<br>6. Mo\u017enost z\u00e1kaznick\u00e9 loajality a opakovan\u00fdch n\u00e1kup\u016f<\/td><td>1. Mo\u017en\u00e1 obt\u00ed\u017en\u00e1 akvizice kv\u016fli komunika\u010dn\u00edm probl\u00e9m\u016fm<br>2. Vysok\u00e9 riziko p\u0159i akvizici v \u010c\u00edn\u011b<br>3. Pln\u00e1 odpov\u011bdnost za v\u00fdrobek a prohl\u00e1\u0161en\u00ed o shod\u011b<br>4. Vysok\u00e9 n\u00e1klady na mal\u00e9 mno\u017estv\u00ed pro testov\u00e1n\u00ed<br>5. Dlouh\u00e9 dodac\u00ed lh\u016fty, vysok\u00e9 pl\u00e1novac\u00ed \u00fasil\u00ed pro opakovan\u00e9 objedn\u00e1vky<br>6. Vysok\u00e9 marketingov\u00e9 \u00fasil\u00ed k tomu, aby byla zna\u010dka a produkt zn\u00e1m\u00e9<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-925343-identifier\">V\u00fdhody a nev\u00fdhody obchodovan\u00fdch zbo\u017e\u00ed<\/h3><p class=\"theme-wp-block gb-responsive-941602-identifier\">M\u00edsto slo\u017eit\u011bj\u0161\u00ed realizace priv\u00e1tn\u00ed zna\u010dky mohou ti, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt prodejci na Amazonu, tak\u00e9 za\u010d\u00edt s obchodovan\u00fdmi zbo\u017e\u00edmi. To se t\u00fdk\u00e1 produkt\u016f od v\u00edce \u010di m\u00e9n\u011b zn\u00e1m\u00fdch zna\u010dek, kter\u00e9 prod\u00e1vaj\u00ed t\u0159et\u00ed strany. Prodejci nejsou vlastn\u00edky zna\u010dky ani se nepod\u00edlej\u00ed na v\u00fdrob\u011b produkt\u016f.<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>V\u00fdhody<\/strong><\/td><td><strong>Nev\u00fdhody<\/strong><\/td><\/tr><tr><td>1. Zdroje v Evrop\u011b mo\u017en\u00e9<br>2. Mal\u00e9 mno\u017estv\u00ed mo\u017en\u00e9<br>3. Rychl\u00e9 dod\u00e1n\u00ed<br>4. Odpov\u011bdnost za v\u00fdrobek a prohl\u00e1\u0161en\u00ed o shod\u011b le\u017e\u00ed na v\u00fdrobci<br>5. Komunikace je obvykle jednoduch\u00e1<br>6. Reklamace jsou snadno \u0159e\u0161iteln\u00e9<br>7. \u017d\u00e1dn\u00e9 \u00fasil\u00ed pro za\u0159azen\u00ed produktu<br>8. Recenze ji\u017e dostupn\u00e9 pro zn\u00e1m\u00e9 produkty<br>9. N\u00edzk\u00e9 marketingov\u00e9 \u00fasil\u00ed<\/td><td>1. \u017d\u00e1dn\u00e1 jedine\u010dn\u00e1 prodejn\u00ed nab\u00eddka<br>2. Mal\u00e9 \u00faspory z rozsahu mo\u017en\u00e9<br>3. Velk\u00e1 konkurence, mo\u017en\u00e1 i s Amazonem<br>4. \u017d\u00e1dn\u00fd p\u0159\u00edstup k za\u0159azen\u00ed produktu<\/td><\/tr><\/tbody><\/table><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-560595-identifier\">Speci\u00e1ln\u00ed vlastnosti p\u0159i prodeji obchodovan\u00fdch zbo\u017e\u00ed na Amazonu<\/h2><p class=\"theme-wp-block gb-responsive-31831-identifier\">Zat\u00edmco obchodovan\u00e9 zbo\u017e\u00ed ve vlastn\u00edm internetov\u00e9m obchod\u011b t\u00e9m\u011b\u0159 nen\u00ed t\u0159eba zach\u00e1zet jinak ne\u017e se zbo\u017e\u00edm s priv\u00e1tn\u00ed zna\u010dkou, na trhu Amazon je t\u0159eba vz\u00edt v \u00favahu n\u011bkter\u00e9 speci\u00e1ln\u00ed vlastnosti.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-978452-identifier\">Amazon nedovoluje duplicitn\u00ed za\u0159azen\u00ed produkt\u016f<\/h3><p class=\"theme-wp-block gb-responsive-488249-identifier\">Zat\u00edmco na eBay si ka\u017ed\u00fd prodejce m\u016f\u017ee vytvo\u0159it sv\u00e9 vlastn\u00ed za\u0159azen\u00ed pro sv\u00e9 produkty, Amazon shroma\u017e\u010fuje v\u0161echny identick\u00e9 produkty pod stejn\u00fdm za\u0159azen\u00edm. Ji\u017e existuj\u00edc\u00ed produkt nelze znovu vytvo\u0159it s odd\u011blen\u00fdm za\u0159azen\u00edm, co\u017e lze snadno zkontrolovat porovn\u00e1n\u00edm EAN a zna\u010dky.<\/p><p class=\"theme-wp-block gb-responsive-537599-identifier\">Pokud v\u00edce ne\u017e jeden prodejce chce nab\u00eddnout produkt, ob\u011b nab\u00eddky jsou slou\u010deny do jednoho za\u0159azen\u00ed. V tomto p\u0159\u00edkladu v\u00edce ne\u017e 20 prodejc\u016f prod\u00e1v\u00e1 vrta\u010dku Bosch GSR 12V. Jeden prodejce z\u00edsk\u00e1v\u00e1 vyhled\u00e1van\u00e9 Buy Box se \u017elut\u00fdmi tla\u010d\u00edtky, zat\u00edmco 20 dal\u0161\u00edch je uvedeno nen\u00e1padn\u011b za dal\u0161\u00edm kliknut\u00edm.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-247807-identifier\"><img decoding=\"async\" width=\"844\" height=\"477\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch-844x477.png\" alt=\"St\u00e1t se prodejcem na Amazonu vy\u017eaduje spoustu znalost\u00ed.\" class=\"wp-image-55864\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch-407x230.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch-768x434.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch-844x477.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch-1536x869.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093808\/amazon-haendler-werden-bosch.png 1655w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-22957-identifier\">Nakonec je za\u0159azen\u00ed spravov\u00e1no vlastn\u00edkem zna\u010dky nebo t\u00edm, kdo z\u00edskal pr\u00e1va na nastaven\u00ed produktu. Ti ur\u010duj\u00ed, jak je navr\u017een n\u00e1zev, bullet body, obr\u00e1zky a popis. Jak\u00fdkoli dal\u0161\u00ed prodejce mus\u00ed pou\u017e\u00edt identick\u00e9 za\u0159azen\u00ed, pokud chce prod\u00e1vat tento obchodovan\u00fd produkt na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-670041-identifier\">To m\u016f\u017ee b\u00fdt v\u00fdhodn\u00e9, proto\u017ee to \u0161et\u0159\u00ed \u00fasil\u00ed o v\u00fdzkum kl\u00ed\u010dov\u00fdch slov, psan\u00ed dobr\u00e9ho popisu a vytv\u00e1\u0159en\u00ed profesion\u00e1ln\u00edch obr\u00e1zk\u016f. Nicm\u00e9n\u011b, pokud byl autor za\u0159azen\u00ed sp\u00ed\u0161e bez inspirace, v\u0161ichni prodejci mus\u00ed \u017e\u00edt s \u0161patn\u011b optimalizovan\u00fdm za\u0159azen\u00edm.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-762488-identifier\">Z\u00e1kazn\u00edci nakupuj\u00ed 90 % prost\u0159ednictv\u00edm pole n\u00e1kupn\u00edho ko\u0161\u00edku<\/h3><p class=\"theme-wp-block gb-responsive-839238-identifier\">Za slo\u017eit\u00fdm term\u00ednem pole n\u00e1kupn\u00edho ko\u0161\u00edku se skr\u00fdv\u00e1 \u017elut\u00e9 tla\u010d\u00edtko &#8220;P\u0159idat do ko\u0161\u00edku&#8221; nebo &#8220;Koupit nyn\u00ed&#8221; na str\u00e1nk\u00e1ch s podrobnostmi o produktu. V angli\u010dtin\u011b se toto pole naz\u00fdv\u00e1 &#8220;Buy Box&#8221;. Proto\u017ee je tento term\u00edn mnohem chytlav\u011bj\u0161\u00ed, etabloval se tak\u00e9 v n\u011bmeck\u00e9m jazyce mezi prodejci na Amazonu. \u00dasp\u011b\u0161n\u00fd prodej obchodovan\u00fdch zbo\u017e\u00ed je prakticky mo\u017en\u00fd pouze prost\u0159ednictv\u00edm z\u00edsk\u00e1n\u00ed Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-274012-identifier\">Amazon vyvinul algoritmus, kter\u00fd vypo\u010d\u00edt\u00e1v\u00e1, kter\u00e1 nab\u00eddka se zobrazuje v Buy Box na z\u00e1klad\u011b r\u016fzn\u00fdch faktor\u016f. Faktory tohoto algoritmu jsou tajn\u00e9, ale existuj\u00ed ur\u010dit\u00e9 n\u00e1znaky, jak\u00e9 metriky Amazon pou\u017e\u00edv\u00e1 pro v\u00fdpo\u010det. Ur\u010dit\u011b celkov\u00e1 cena, tj. cena produktu plus n\u00e1klady na dopravu, rychlost dod\u00e1n\u00ed, dostupnost z\u00e1sob a celkov\u00fd v\u00fdkon prodejce ovliv\u0148uj\u00ed, kter\u00e1 nab\u00eddka vyhraje Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-668060-identifier\">V\u0161echny nab\u00eddky, kter\u00e9 nejsou v Buy Box, jsou shrnuty v nen\u00e1padn\u00e9m seznamu, kter\u00fd si kupuj\u00edc\u00ed mohou prohl\u00e9dnout kliknut\u00edm na &#8220;V\u0161ichni prodejci na Amazonu&#8221; (viz obr\u00e1zek v\u00fd\u0161e). Nicm\u00e9n\u011b 90 % v\u0161ech objedn\u00e1vek je zad\u00e1no prost\u0159ednictv\u00edm Buy Box. Proto by se ka\u017ed\u00fd, kdo chce b\u00fdt p\u0159eprodejcem na Amazonu, m\u011bl zab\u00fdvat t\u00edm, jak <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/infografika-toto-jsou-13-kroku-k-ziskani-buy-box-na-amazonu\/\">m\u016f\u017ee b\u00fdt Buy Box z\u00edsk\u00e1no nejefektivn\u011bji<\/a>.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-157929-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-707041-identifier\">Oba aspekty se zvl\u00e1\u0161t\u011b vztahuj\u00ed na obchodovan\u00e9 zbo\u017e\u00ed. Priv\u00e1tn\u00ed zna\u010dky jsou na druh\u00e9 stran\u011b obecn\u011b pova\u017eov\u00e1ny za nez\u00e1visl\u00e9 produkty a mohou b\u00fdt zad\u00e1ny jako nov\u00e9 za\u0159azen\u00ed prodejcem na Amazonu. To v\u0161ak neznamen\u00e1, \u017ee neexistuje konkurence. Ta se pouze p\u0159esune na str\u00e1nku s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, kde mus\u00ed za\u0159azen\u00ed dos\u00e1hnout dobr\u00e9ho hodnocen\u00ed, aby p\u0159it\u00e1hlo pozornost potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-577689-identifier\">St\u00e1t se prodejcem na Amazonu: Co byste m\u011bli v\u011bd\u011bt<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-663069-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093945\/amazon-zwischenhaendler-verkaeufer-werden.jpeg\" alt=\"St\u00e1t se p\u0159eprodejcem nebo prodejcem na Amazonu? Je t\u0159eba zv\u00e1\u017eit n\u011bkolik v\u011bc\u00ed, nap\u0159\u00edklad pot\u0159ebujete p\u0159\u00edstup k Amazon Seller Central\" class=\"wp-image-55867\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093945\/amazon-zwischenhaendler-verkaeufer-werden-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093945\/amazon-zwischenhaendler-verkaeufer-werden-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093945\/amazon-zwischenhaendler-verkaeufer-werden.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-336183-identifier\">S popsan\u00fdmi speci\u00e1ln\u00edmi vlastnostmi je jasn\u00e9, \u017ee na Amazonu panuje zna\u010dn\u00fd konkuren\u010dn\u00ed tlak. Nicm\u00e9n\u011b, e-commerce gigant nab\u00edz\u00ed okam\u017eit\u00fd p\u0159\u00edstup k nejv\u011bt\u0161\u00ed z\u00e1kaznick\u00e9 z\u00e1kladn\u011b v online maloobchodu. Nevyu\u017e\u00edt tento zdroj nen\u00ed pro v\u011bt\u0161inu aspiruj\u00edc\u00edch prodejc\u016f na Amazonu mo\u017enost\u00ed. Pokud v\u0161ak dojde k z\u00e1sadn\u00edm chyb\u00e1m od za\u010d\u00e1tku, cel\u00e9 podnik\u00e1n\u00ed m\u016f\u017ee b\u00fdt ohro\u017eeno. S n\u00e1sleduj\u00edc\u00edmi tipy bychom v\u00e1m cht\u011bli pomoci za\u017e\u00edt \u00fasp\u011b\u0161n\u00fd prvn\u00ed rok na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-529827-identifier\">Pro lep\u0161\u00ed orientaci jsme n\u00e1sleduj\u00edc\u00ed \u010d\u00e1st rozd\u011blili do r\u016fzn\u00fdch sekc\u00ed \u017eivotn\u00edho cyklu produktu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-698556-identifier\">#1 P\u0159ed z\u00edsk\u00e1n\u00edm zdroj\u016f<\/h3><p class=\"theme-wp-block gb-responsive-198234-identifier\">Abyste se stali profesion\u00e1ln\u00edm prodejcem na Amazonu, logicky pot\u0159ebujete produkt, kter\u00fd m\u016f\u017eete nab\u00eddnout. Krom\u011b dodr\u017eov\u00e1n\u00ed pr\u00e1vn\u00edch po\u017eadavk\u016f je v\u00fdb\u011br produktu snad nejd\u016fle\u017eit\u011bj\u0161\u00edm krokem, kter\u00fd byste nem\u011bli usp\u011bchat. V\u011bnujte v\u00edce \u010dasu, nikoli m\u00e9n\u011b, na proveden\u00ed v\u0161ech pot\u0159ebn\u00fdch p\u0159\u00edprav.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-687728-identifier\">Tr\u017en\u00ed a konkuren\u010dn\u00ed anal\u00fdza: Konkurence a prodejn\u00ed potenci\u00e1l<\/h4><p class=\"theme-wp-block gb-responsive-208572-identifier\">Pokud je\u0161t\u011b nem\u00e1te produkt nebo v sou\u010dasnosti zva\u017eujete z\u00edsk\u00e1n\u00ed nov\u00e9ho produktu, m\u011bli byste se ur\u010dit\u011b pod\u00edvat na st\u00e1vaj\u00edc\u00ed konkurenci a prodejn\u00ed potenci\u00e1l.<\/p><p class=\"theme-wp-block gb-responsive-849202-identifier\">P\u0159itom m\u016f\u017eete sledovat dv\u011b z\u00e1kladn\u00ed strategie:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-420717-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-688483-identifier\">Sna\u017eit se konkurovat konkurenci s bestsellery<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-292990-identifier\">Vyh\u00fdb\u00e1n\u00ed se konkurenci a nab\u00edzen\u00ed niche produkt\u016f<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-292029-identifier\">N\u00e1sleduj\u00edc\u00ed matice poskytuje prvn\u00ed p\u0159ehled:<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><\/td><td><strong>n\u00edzk\u00e1 konkurence<\/strong><\/td><td><strong>siln\u00e1 konkurence<\/strong><\/td><\/tr><tr><td><strong>vysok\u00fd prodejn\u00ed potenci\u00e1l<\/strong><\/td><td>investovat okam\u017eit\u011b<\/td><td>pouze s konkurenceschopn\u00fdmi n\u00e1kupn\u00edmi cenami<\/td><\/tr><tr><td><strong>n\u00edzk\u00fd prodejn\u00ed potenci\u00e1l<\/strong><\/td><td>testovat s mal\u00fdm mno\u017estv\u00edm<\/td><td>Nedot\u00fdkat se!<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-940368-identifier\">V\u011bnujte zvl\u00e1\u0161tn\u00ed pozornost v konkuren\u010dn\u00ed anal\u00fdze tomu, zda je Amazon konkurentem. Existuj\u00ed v\u00fdjime\u010dn\u011b atraktivn\u00ed obchodovan\u00e9 zbo\u017e\u00ed, u kter\u00e9ho Amazon t\u00e9m\u011b\u0159 nikdy neztr\u00e1c\u00ed Buy Box. Konkurence s t\u00edmto online gigantem je zde, pozitivn\u011b \u0159e\u010deno, velmi odv\u00e1\u017en\u00e1.<\/p><p class=\"theme-wp-block gb-responsive-564380-identifier\">Zjist\u011bte tak\u00e9, kolik a kte\u0159\u00ed konkurenti ji\u017e nab\u00edzej\u00ed podobn\u00fd produkt, jak jej propaguj\u00ed, jak \u010dasto se prod\u00e1v\u00e1, jak je navr\u017eena str\u00e1nka produktu atd. \u010c\u00edm v\u00edce informac\u00ed shrom\u00e1\u017ed\u00edte, t\u00edm jasn\u011bj\u0161\u00ed obr\u00e1zek z\u00edsk\u00e1te o trhu. Pro v\u00edce informac\u00ed o anal\u00fdze trhu se pod\u00edvejte sem: <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/prodejni-hodnoceni-amazonu-ctyri-veci-ktere-byste-meli-rozhodne-vedet\/\">Tyto n\u00e1stroje v\u00e1m pomohou s anal\u00fdzou trhu<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-550902-identifier\">Diverzifikace: Rozvoj produktov\u00e9ho portfolia<\/h4><p class=\"theme-wp-block gb-responsive-388436-identifier\">U priv\u00e1tn\u00ed zna\u010dky byste m\u011bli na za\u010d\u00e1tku nab\u00eddnout pouze n\u011bkolik r\u016fzn\u00fdch produkt\u016f, abyste co nejv\u00edce vyu\u017eili \u00faspory z rozsahu s n\u00edzk\u00fdm po\u010d\u00e1te\u010dn\u00edm kapit\u00e1lem. To je u obchodovan\u00fdch zbo\u017e\u00ed jinak. Vzhledem k tomu, \u017ee \u00faspory z rozsahu se stejn\u011b t\u00e9m\u011b\u0159 neprojevuj\u00ed, m\u00e1 smysl nab\u00edzet mnoho r\u016fzn\u00fdch produkt\u016f v mal\u00fdch mno\u017estv\u00edch.<\/p><p class=\"theme-wp-block gb-responsive-719990-identifier\">Existuj\u00ed dva hlavn\u00ed d\u016fvody pro to.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-89855-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-964006-identifier\">Na jedn\u00e9 stran\u011b lze obchodovan\u00e9 zbo\u017e\u00ed z\u00edsk\u00e1vat v mal\u00fdch mno\u017estv\u00edch, zejm\u00e9na v EU. Kr\u00e1tk\u00e9 dodac\u00ed trasy a absence v\u00fdrobn\u00edch re\u017eijn\u00edch n\u00e1klad\u016f zaji\u0161\u0165uj\u00ed stabiln\u00ed cenu, t\u00e9m\u011b\u0159 nez\u00e1vislou na mno\u017estv\u00ed objedn\u00e1vky. Samoz\u0159ejm\u011b, velkoobchodn\u00edci ocen\u00ed v\u011bt\u0161\u00ed objedn\u00e1vky a nab\u00eddnou slevy. Ty v\u0161ak maj\u00ed men\u0161\u00ed dopad ne\u017e p\u0159i v\u00fdrob\u011b priv\u00e1tn\u00ed zna\u010dky.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-719473-identifier\">Na druh\u00e9 stran\u011b byste m\u011bli diverzifikovat sv\u00e9 podnikatelsk\u00e9 riziko. Nab\u00eddkou mnoha r\u016fzn\u00fdch produkt\u016f co nejefektivn\u011bji rozd\u011blujete riziko ztr\u00e1ty p\u0159\u00edjm\u016f. Krom\u011b toho v\u00e1m to umo\u017e\u0148uje vyzkou\u0161et niche produkty, abyste potenci\u00e1ln\u011b zas\u00e1hli skute\u010dn\u00fd jackpot.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-772455-identifier\">Proto d\u00e1v\u00e1 smysl za\u010d\u00edt s obchodovan\u00fdm zbo\u017e\u00edm, abyste se sezn\u00e1mili s Amazonem. Sna\u017ete se z\u00edskat co nejv\u00edce znalost\u00ed. Jakmile si vybudujete solidn\u00ed z\u00e1klad, m\u016f\u017eete spustit sv\u016fj prvn\u00ed produkt s priv\u00e1tn\u00ed zna\u010dkou.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-915285-identifier\">Spr\u00e1vn\u011b vypo\u010d\u00edtejte n\u00e1klady na produkt<\/h4><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-696130-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-212394-identifier\">\u201eJeliko\u017e p\u0159\u00edli\u0161 mnoho prodejc\u016f spr\u00e1vn\u011b nezapo\u010d\u00edt\u00e1v\u00e1 v\u0161echny vznikl\u00e9 n\u00e1klady do prodejn\u00ed ceny, pravideln\u011b vid\u00edm, jak se maloobchodn\u00edci p\u0159ece\u0148uj\u00ed v cenov\u00e9 v\u00e1lce, aby z\u016fstali ziskov\u00ed.\u201c<\/p>\n<cite>James Thomson<br>b\u00fdval\u00fd vedouc\u00ed Amazon Services<\/cite><\/blockquote><p class=\"theme-wp-block gb-responsive-351405-identifier\">Na Amazonu t\u00e9m\u011b\u0159 neexistuje nic hor\u0161\u00edho ne\u017e p\u0159\u00edli\u0161 t\u011bsn\u00e9 kalkulace. Vzhledem k vysok\u00e9 konkurenci je nutn\u00e9 vstoupit na trh s konkurenceschopn\u00fdmi cenami. Pokud si nebudete d\u00e1vat pozor na svou n\u00e1kladovou strukturu, rychle prod\u00e1te se ztr\u00e1tou. Tomu je t\u0159eba se za ka\u017edou cenu vyhnout.<\/p><p class=\"theme-wp-block gb-responsive-633130-identifier\">Jak\u00e9 jsou skute\u010dn\u00e9 n\u00e1klady na v\u00e1\u0161 produkt, dokud se dostane k z\u00e1kazn\u00edkovi? Samoz\u0159ejm\u011b, \u017ee ka\u017ed\u00fd m\u00e1 na pam\u011bti n\u00e1kupn\u00ed cenu. Ale co ostatn\u00ed n\u00e1klady? N\u00e1klady na balen\u00ed, p\u0159epravn\u00ed poplatky, poplatky za manipulaci nebo p\u0159epravn\u00ed poji\u0161t\u011bn\u00ed, p\u0159\u00edpadn\u011b poplatky FBA, provize Amazonu v p\u0159\u00edslu\u0161n\u00e9 kategorii, stejn\u011b jako n\u00e1klady na balen\u00ed a dopravu k z\u00e1kazn\u00edkovi. Zohlednili jste tak\u00e9 p\u0159id\u011blen\u00ed n\u00e1klad\u016f na zam\u011bstnance, n\u00e1jmy kancel\u00e1\u0159\u00ed, poplatky za skladov\u00e1n\u00ed, ceny energie atd. odpov\u00eddaj\u00edc\u00edm zp\u016fsobem k cen\u00e1m va\u0161ich produkt\u016f?<\/p><p class=\"theme-wp-block gb-responsive-837169-identifier\">V\u0161echny tyto n\u00e1klady mus\u00ed b\u00fdt zahrnuty v celkov\u00e9 cen\u011b produktu, pokud chcete b\u00fdt \u00fasp\u011b\u0161n\u00fdm prodejcem nebo maloobchodn\u00edkem na Amazonu. Krom\u011b toho je tu va\u0161e ziskov\u00e1 mar\u017ee, proto\u017ee tak\u00e9 chcete z n\u011b\u010deho \u017e\u00edt. Pokud jste to v\u0161echno zv\u00e1\u017eili, p\u0159idejte k tomu da\u0148 z p\u0159idan\u00e9 hodnoty ve v\u00fd\u0161i sedmi nebo 19 procent.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-156259-identifier\">Spl\u0148te pr\u00e1vn\u00ed po\u017eadavky<\/h4><p class=\"theme-wp-block gb-responsive-188808-identifier\">Amazon nen\u00ed pr\u00e1vn\u00ed vakuum a vy jako maloobchodn\u00edk jste odpov\u011bdn\u00ed za zaji\u0161t\u011bn\u00ed dodr\u017eov\u00e1n\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f p\u0159\u00edslu\u0161n\u00e9 zem\u011b, ve kter\u00e9 prod\u00e1v\u00e1te. Zvl\u00e1\u0161\u0165 pokud p\u016fsob\u00edte jako dovozce v EU s priv\u00e1tn\u00ed zna\u010dkou, m\u011bli byste na za\u010d\u00e1tku ur\u010dit\u011b vyhledat podporu od odborn\u00edka. Prodej produkt\u016f od jin\u00fdch v\u00fdrobc\u016f je obvykle o n\u011bco m\u00e9n\u011b komplikovan\u00fd, ale i zde byste se m\u011bli dob\u0159e informovat. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b mus\u00edte&#8230;<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-459569-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-86885-identifier\">&#8230;zaregistrovat podnik a p\u0159\u00edpadn\u011b po\u017e\u00e1dat o identifika\u010dn\u00ed \u010d\u00edslo pro DPH.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-819115-identifier\">\u2026splnit v\u0161echny da\u0148ov\u00e9 povinnosti, v\u010detn\u011b <a href=\"https:\/\/www.fuer-gruender.de\/wissen\/unternehmen-fuehren\/e-commerce\/amazon-oss\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">One-Stop-Shop<\/a> (OSS).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-591574-identifier\">&#8230;z\u00edskat EAN \u010d\u00edslo pro ka\u017ed\u00fd produkt<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-260345-identifier\">\u2026b\u00fdt schopen poskytnout <a href=\"https:\/\/www.sellerlogic.com\/cs\/wiki\/what-is-an-eori-number\/\">EORI \u010d\u00edslo<\/a> pro dovoz produktu, pokud je to relevantn\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-798213-identifier\">&#8230;otev\u0159\u00edt prodejn\u00ed \u00fa\u010det na Amazonu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-102624-identifier\">&#8230;zahrnout otisk.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163462-identifier\">&#8230;vytvo\u0159it z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f v souladu s GDPR<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-247525-identifier\">&#8230;definovat obecn\u00e9 obchodn\u00ed podm\u00ednky s informacemi o pr\u00e1vu na odstoupen\u00ed, mo\u017enostech platby a z\u00e1ruce<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-112468-identifier\">#2 Prod\u00e1vat na Amazonu<\/h3><p class=\"theme-wp-block gb-responsive-918666-identifier\">Z\u00edskali jste produkty za konkurenceschopnou cenu. Co te\u010f? M\u011bjte na pam\u011bti, \u017ee z\u00e1vis\u00edte na zisku z Buy Box. \u017d\u00e1dn\u00e9 Buy Box, \u017e\u00e1dn\u00e9 p\u0159\u00edjmy. Proto je nutn\u00e9 ud\u011blat v\u0161e pro z\u00edsk\u00e1n\u00ed Buy Box. To je obt\u00ed\u017en\u011bj\u0161\u00ed u komer\u010dn\u00edho zbo\u017e\u00ed ne\u017e u zbo\u017e\u00ed s priv\u00e1tn\u00ed zna\u010dkou.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-422697-identifier\">N\u00e1klady na prodejn\u00ed \u00fa\u010det na Amazonu a dal\u0161\u00ed.<\/h4><p class=\"theme-wp-block gb-responsive-125720-identifier\">St\u00e1t se prodejcem na Amazonu s sebou nese n\u00e1klady. Investice, kter\u00e9 byste m\u011bli o\u010dek\u00e1vat, nelze univerz\u00e1ln\u011b zodpov\u011bd\u011bt, proto\u017ee z\u00e1vis\u00ed na mnoha r\u016fzn\u00fdch faktorech. Nicm\u00e9n\u011b je ur\u010dit\u011b mo\u017en\u00e9 <a href=\"https:\/\/www.sellerlogic.com\/cs\/resources\/repricer-case-study-amz-smartsell\/\">za\u010d\u00edt s m\u00e9n\u011b ne\u017e 1000 eury<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-570076-identifier\">Nicm\u00e9n\u011b existuj\u00ed n\u011bkter\u00e9 pevn\u00e9 poplatky. Mezi n\u011b pat\u0159\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-682189-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-726864-identifier\">Pokud prod\u00e1te m\u00e9n\u011b ne\u017e 40 kus\u016f za m\u011bs\u00edc, m\u016f\u017eete pou\u017e\u00edt bezplatn\u00fd <strong>z\u00e1kladn\u00ed \u00fa\u010det<\/strong>. Nicm\u00e9n\u011b Amazon \u00fa\u010dtuje 0,99 \u20ac za prodanou polo\u017eku. Poplatky za prodej podle kategorie produktu se p\u0159id\u00e1vaj\u00ed nav\u00edc.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-121883-identifier\">\u00da\u010det v <strong>\u201eProfesion\u00e1ln\u00edm\u201c<\/strong> pl\u00e1nu stoj\u00ed 39,00 \u20ac plus DPH. Nicm\u00e9n\u011b poplatky za prodanou polo\u017eku jsou zru\u0161eny. Prodejn\u00ed provize st\u00e1le plat\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-150319-identifier\"><strong>Prodejn\u00ed provize<\/strong> z\u00e1vis\u00ed na kategorii produktu, ale obvykle se pohybuje mezi sedmi a patn\u00e1cti procenty z ceny produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-819596-identifier\">Ti, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed <strong>FBA<\/strong>, mus\u00ed samoz\u0159ejm\u011b tak\u00e9 platit za tuto slu\u017ebu. Poplatky se zna\u010dn\u011b li\u0161\u00ed v z\u00e1vislosti na rozm\u011brech produktu.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-490052-identifier\">Podrobn\u00e9 informace o v\u0161ech poplatc\u00edch, kter\u00e9 m\u016f\u017eete o\u010dek\u00e1vat s FBA, naleznete zde: <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/naklady-na-amazon-fba-vsechny-poplatky-za-rok-2025-na-jednom-miste\/\">V\u0161echny n\u00e1klady na FBA na jednom m\u00edst\u011b<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-317908-identifier\">Kvalifikovat se pro Buy Box<\/h4><p class=\"theme-wp-block gb-responsive-413739-identifier\">Abychom mohli v\u016fbec z\u00edskat Buy Box, mus\u00edte jako prodejce splnit ur\u010dit\u00e9 v\u00fdkonnostn\u00ed krit\u00e9ria:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-659015-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-446756-identifier\">M\u00e9n\u011b ne\u017e 14 dn\u00ed dodac\u00ed lh\u016fta<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-219911-identifier\">97 % dod\u00e1n\u00ed v\u010das<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-709416-identifier\">M\u00edra pozdn\u00edch dod\u00e1vek pod 4 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-702490-identifier\">M\u00edra platn\u00fdch sledovac\u00edch \u010d\u00edsel alespo\u0148 95 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-832510-identifier\">M\u00edra zru\u0161en\u00ed m\u00e9n\u011b ne\u017e 2,5 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-257174-identifier\">90 % v\u0161ech dotaz\u016f z\u00e1kazn\u00edk\u016f odpov\u011bzeno do 24 hodin<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-521126-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejdulezitejsich-kriterii-pro-ziskani-buyboxu-na-amazonu-a-jak-udrzet-sve-metriky-pod-kontrolou\/\">Tyto kl\u00ed\u010dov\u00e9 ukazatele jsou opravdu minimem<\/a>. I kdy\u017e jsou tyto \u010d\u00edsla dosa\u017eena, z\u00edsk\u00e1n\u00ed Buy Box rozhodn\u011b nen\u00ed zaru\u010deno. Proto se sna\u017ete dosahovat co nejlep\u0161\u00edch v\u00fdsledk\u016f. \u010c\u00edm lep\u0161\u00ed je v\u00e1\u0161 v\u00fdkon, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee z\u00edsk\u00e1te Buy Box.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-400579-identifier\">Nab\u00eddnout Prime kupuj\u00edc\u00edm<\/h4><div class=\"wp-block-image gb-responsive-456582-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright is-resized\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142821\/amazon-handelsware-verkaufen.jpeg\" alt=\"Prodej komer\u010dn\u00edho zbo\u017e\u00ed na Amazonu\" class=\"wp-image-2647\" style=\"width:462px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142821\/amazon-handelsware-verkaufen-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142821\/amazon-handelsware-verkaufen.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-657212-identifier\">Program Prime nab\u00edz\u00ed z\u00e1kazn\u00edk\u016fm Amazonu, krom\u011b vlastn\u00ed streamingov\u00e9 platformy, zaru\u010den\u00e9 rychl\u00e9 dod\u00e1n\u00ed. Nab\u00eddky, kter\u00e9 spl\u0148uj\u00ed podm\u00ednky pro Prime, jsou ozna\u010deny mal\u00fdm logem Prime.<\/p><p class=\"theme-wp-block gb-responsive-45875-identifier\">Amazon dokonce nab\u00edz\u00ed sv\u016fj vlastn\u00ed filtr Prime na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, kter\u00fd skr\u00fdv\u00e1 v\u0161echny nab\u00eddky, kter\u00e9 nejsou Prime. Z tohoto d\u016fvodu byste se m\u011bli sna\u017eit o Prime, proto\u017ee z\u00e1kazn\u00edci tuto mo\u017enost r\u00e1di vyu\u017e\u00edvaj\u00ed. Krom\u011b toho se nab\u00eddky Prime obvykle objevuj\u00ed \u010dast\u011bji v Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-455206-identifier\">Pro vyu\u017eit\u00ed Prime m\u00e1te dv\u011b mo\u017enosti:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-681155-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-679821-identifier\">Pou\u017e\u00edt Amazon FBA<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-717206-identifier\">\u00da\u010dastnit se &#8220;Seller Fulfilled Prime&#8221;<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-880753-identifier\">U\u017e n\u011bkolik let Amazon roz\u0161\u00ed\u0159il program Prime tak, aby prodejci mohli tak\u00e9 zas\u00edlat zbo\u017e\u00ed ze sv\u00e9ho vlastn\u00edho skladu. Nicm\u00e9n\u011b mus\u00ed b\u00fdt spln\u011bny ur\u010dit\u00e9 v\u00fdkonnostn\u00ed charakteristiky, kter\u00e9 jsou pom\u011brn\u011b n\u00e1ro\u010dn\u00e9. Proto pe\u010dliv\u011b zva\u017ete, zda chcete prod\u00e1vat sv\u00e9 komer\u010dn\u00ed zbo\u017e\u00ed prost\u0159ednictv\u00edm programu Prime Amazonu. Pro ty, kte\u0159\u00ed teprve za\u010d\u00ednaj\u00ed na cest\u011b st\u00e1t se profesion\u00e1ln\u00edm prodejcem na Amazonu, tato mo\u017enost pravd\u011bpodobn\u011b nen\u00ed realizovateln\u00e1 kv\u016fli nedostatku vlastn\u00edho skladu a logistiky. V\u00edce informac\u00ed naleznete na ofici\u00e1ln\u00ed <a href=\"https:\/\/sell.amazon.de\/programme\/prime-durch-verkaeufer?ref_=asde_soa_rd&amp;\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">str\u00e1nce Amazonu<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-976901-identifier\">Amazon FBA<\/h4><p class=\"theme-wp-block gb-responsive-791087-identifier\">Zkratka znamen\u00e1 &#8220;Fulfillment by Amazon.&#8221; Na tr\u017ei\u0161ti jsou nab\u00eddky, kter\u00e9 jsou zas\u00edl\u00e1ny prost\u0159ednictv\u00edm FBA, ozna\u010deny pozn\u00e1mkou &#8220;Zasl\u00e1no spole\u010dnost\u00ed Amazon.&#8221; Ti, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed FBA, pos\u00edlaj\u00ed sv\u00e9 vlastn\u00ed zbo\u017e\u00ed do centra pln\u011bn\u00ed Amazonu. Odtud jsou polo\u017eky distribuov\u00e1ny a skladov\u00e1ny. Kdy\u017e z\u00e1kazn\u00edk zakoup\u00ed produkt, v\u0161echny procesy jsou zpracov\u00e1ny Amazonem. Prodejce v tomto okam\u017eiku nemus\u00ed d\u011blat nic dal\u0161\u00edho. Dokonce i z\u00e1kaznick\u00fd servis zaji\u0161\u0165uje Amazon.<\/p><p class=\"theme-wp-block gb-responsive-86424-identifier\">T\u00edm p\u00e1dem prodej v r\u00e1mci programu Amazon FBA nab\u00edz\u00ed n\u011bkolik v\u00fdhod:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967853-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-249433-identifier\">Vynikaj\u00edc\u00ed v\u00fdkon prodejce<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-454022-identifier\">Vynikaj\u00edc\u00ed v\u00fdkonnost dod\u00e1n\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-691415-identifier\">Logo Prime zahrnuto<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-100563-identifier\">\u017d\u00e1dn\u00e1 vlastn\u00ed logistika nen\u00ed vy\u017eadov\u00e1na<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-646954-identifier\">\u0160k\u00e1lovateln\u00e9 kdykoli<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-694731-identifier\">Zde naleznete v\u00edce informac\u00ed o Fulfillment by Amazon: <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-mezi-eu-a-uk-tady-je-co-mohou-prodejci-delat\/\">Jak funguje Amazon FBA?<\/a><\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-410965-identifier\">Einen Repricer vyu\u017e\u00edt<\/h4><p class=\"theme-wp-block gb-responsive-62882-identifier\">I kdy\u017e m\u00e1te sv\u00e9 zbo\u017e\u00ed zas\u00edl\u00e1no spole\u010dnost\u00ed Amazon a spl\u0148ujete v\u0161echna krit\u00e9ria pro Buy Box nebo dobr\u00e9 hodnocen\u00ed, st\u00e1le existuje jeden faktor, kter\u00fd \u010dasto rozhoduje o prosperit\u011b a zk\u00e1z\u011b: cena.<\/p><p class=\"theme-wp-block gb-responsive-374879-identifier\">D\u00e1le jsme popsali, jak d\u016fle\u017eit\u00e1 je kalkulace n\u00e1klad\u016f ji\u017e p\u0159i v\u00fdb\u011bru produktu. Pokud zn\u00e1te v\u0161echny sv\u00e9 n\u00e1klady a provedli jste solidn\u00ed kalkulaci, nyn\u00ed p\u0159esn\u011b v\u00edte, v jak\u00e9m cenov\u00e9m rozmez\u00ed m\u016f\u017eete profitabiln\u011b fungovat. Teoreticky byste nyn\u00ed m\u011bli sledovat tr\u017en\u00ed situaci ve dne v noci a neust\u00e1le p\u0159izp\u016fsobovat sv\u00e9 ceny m\u011bn\u00edc\u00edm se cen\u00e1m konkurence.<\/p><p class=\"theme-wp-block gb-responsive-361127-identifier\">Ru\u010dn\u011b je to t\u00e9m\u011b\u0159 nemo\u017en\u00e9. M\u00edsto toho je lep\u0161\u00ed pou\u017e\u00edt Repricer. N\u011bkter\u00e9 funguj\u00ed na z\u00e1klad\u011b pravidel, kter\u00fdm byste se m\u011bli rad\u011bji vyhnout. Proto\u017ee t\u00edm nastavujete rigidn\u00ed sm\u011brnici \u2013 nap\u0159\u00edklad &#8220;v\u017edy o p\u011bt cent\u016f levn\u011bji ne\u017e nejni\u017e\u0161\u00ed cena konkurence&#8221; \u2013 a t\u00edm spou\u0161t\u00edte \u0161kodlivou spir\u00e1lu dol\u016f, dokud nakonec neprod\u00e1v\u00e1te pod svou ziskovou mar\u017e\u00ed nebo neztrat\u00edte bitvu, proto\u017ee nem\u016f\u017eete prod\u00e1vat levn\u011bji.<\/p><p class=\"theme-wp-block gb-responsive-667412-identifier\">Dynamick\u00e9 Repricer jednaj\u00ed mnohem chyt\u0159eji a skute\u010dn\u011b pom\u00e1haj\u00ed prodejc\u016fm na Amazonu p\u0159izp\u016fsobit sv\u00e9 ceny a st\u00e1le prod\u00e1vat se ziskem, m\u00edsto aby museli nab\u00edzet sv\u00e9 zbo\u017e\u00ed za st\u00e1le ni\u017e\u0161\u00ed ceny.<\/p><p class=\"theme-wp-block gb-responsive-923732-identifier\">AI-podporovan\u00e9 Repricer jako <a href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer pro Amazon<\/a> funguj\u00ed s c\u00edlem dos\u00e1hnout optim\u00e1ln\u00ed ceny v Buy Box. P\u0159izp\u016fsobuj\u00ed cenu podle tr\u017en\u00edch podm\u00ednek, aby z\u00edskaly Buy Box, ale pot\u00e9 d\u00e1le optimalizuj\u00ed cenu, aby z\u00edskaly co nejvy\u0161\u0161\u00ed cenu a t\u00edm maxim\u00e1ln\u00ed mar\u017ei.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-796436-identifier\">Marketingov\u00e1 strategie: PPC, bal\u00ed\u010dky a dal\u0161\u00ed.<\/h4><p class=\"theme-wp-block gb-responsive-219879-identifier\">Zva\u017ete, jak chcete nyn\u00ed propagovat sv\u016fj produkt. T\u011b\u017eko se obejdete bez reklam prost\u0159ednictv\u00edm <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/inzerujte-na-amazonu-v-roce-2025-vse-co-potrebujete-vedet\/\">Amazon Advertising<\/a>. Zejm\u00e9na p\u0159i uveden\u00ed nov\u00e9ho produktu jsou reklamy na sponzorovan\u00e9 produkty velmi u\u017eite\u010dn\u00e9. Nicm\u00e9n\u011b tak\u00e9 prozkoumejte mnoho dal\u0161\u00edch mo\u017enost\u00ed, kter\u00e9 Amazon nyn\u00ed nab\u00edz\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-117747-identifier\">Aby se p\u0159ede\u0161lo konkurenci, m\u016f\u017eete nab\u00eddnout produktov\u00e9 sady, tak\u00e9 naz\u00fdvan\u00e9 bal\u00ed\u010dky. Nap\u0159\u00edklad hern\u00ed my\u0161 a hern\u00ed kl\u00e1vesnice by mohly tvo\u0159it rozumn\u00fd bal\u00ed\u010dek. Proto\u017ee tyto dva produkty jsou vytvo\u0159eny na Amazonu se spole\u010dn\u00fdm nov\u00fdm EAN, nem\u00e1te p\u0159\u00edmou konkurenci pro Buy Box pokud ostatn\u00ed prodejci nesestav\u00ed stejn\u00fd bal\u00ed\u010dek.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-30313-identifier\">#3 Analyzovat v\u00fdkon produktu<\/h3><p class=\"theme-wp-block gb-responsive-397097-identifier\">Ne v\u0161echny komer\u010dn\u00ed zbo\u017e\u00ed se daj\u00ed prod\u00e1vat stejn\u011b dob\u0159e na Amazonu. Obvykle 20 % v\u0161ech produkt\u016f generuje 80 % p\u0159\u00edjm\u016f. N\u011bkter\u00e9 produkty se prod\u00e1vaj\u00ed tak \u0161patn\u011b, \u017ee negativn\u011b ovliv\u0148uj\u00ed va\u0161i ziskovost. To je n\u011bco, co mus\u00edte absolutn\u011b zabr\u00e1nit.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-847689-identifier\">Odd\u011blit neprofitabiln\u00ed produkty<\/h4><p class=\"theme-wp-block gb-responsive-252229-identifier\">To neznamen\u00e1, \u017ee byste m\u011bli okam\u017eit\u011b vy\u0159adit v\u0161ech dal\u0161\u00edch 80 % produktov\u00e9ho portfolia, proto\u017ee byste st\u00e1le ztratili 20 % p\u0159\u00edjm\u016f. Nicm\u00e9n\u011b zjednodu\u0161en\u00ed sortimentu m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it ziskovost.<\/p><p class=\"theme-wp-block gb-responsive-757095-identifier\">Prov\u00e1d\u011bjte pravidelnou ABC anal\u00fdzu, ve kter\u00e9 kategorizujete sv\u00e9 produkty podle v\u00fdkonu do kategori\u00ed A, B a C. V\u011bnujte zvl\u00e1\u0161tn\u00ed pozornost produkt\u016fm C a bu\u010fte k sob\u011b up\u0159\u00edmn\u00ed, zda \u00fasil\u00ed ospravedl\u0148uje n\u00e1vratnost. Tento proces m\u016f\u017eete je\u0161t\u011b usnadnit z\u00edsk\u00e1n\u00edm podpory od specializovan\u00fdch slu\u017eeb.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-106700-identifier\">P\u0159ijm\u011bte pomoc, pou\u017e\u00edvejte rozumn\u00e9 n\u00e1stroje<\/h4><p class=\"theme-wp-block gb-responsive-497469-identifier\">Abychom udr\u017eeli krok s konkurenc\u00ed pro Buy Box nebo dobr\u00e9 hodnocen\u00ed z hlediska ceny, \u010dasto m\u00e1te pouze n\u00e1kupn\u00ed cenu, kterou m\u016f\u017eete aktivn\u011b ovlivnit. Proto je tak d\u016fle\u017eit\u00e9 zn\u00e1t svou n\u00e1kladovou strukturu p\u0159ed n\u00e1kupem. Bohu\u017eel mnoho prodejc\u016f na Amazonu nev\u00ed, jak\u00e9 n\u00e1klady skute\u010dn\u011b maj\u00ed, a proto \u010dasto nemohou posoudit, zda je produkt v\u00fdhodn\u00fd nebo se skute\u010dn\u011b prod\u00e1v\u00e1 se ztr\u00e1tou.<\/p><p class=\"theme-wp-block gb-responsive-200118-identifier\">Proto se od sam\u00e9ho za\u010d\u00e1tku spol\u00e9hejte na profesion\u00e1ln\u00ed slu\u017eby, kter\u00e9 v\u00e1m pr\u00e1ci v\u00fdrazn\u011b usnadn\u00ed. Mnoh\u00e9 nejsou tak drah\u00e9, jak si mo\u017en\u00e1 mysl\u00edte, a vezmou v\u00e1m \u010d\u00e1st manu\u00e1ln\u00ed pr\u00e1ce z rukou. Z\u00e1rove\u0148 v\u00e1m pom\u00e1haj\u00ed maximalizovat va\u0161e zisky na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-274803-identifier\">Sledov\u00e1n\u00ed va\u0161ich p\u0159\u00edjm\u016f a v\u00fddaj\u016f je nezbytn\u00e9. S <a href=\"https:\/\/www.sellerlogic.com\/cs\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics pro Amazon<\/a> z\u00edsk\u00e1te jednoduch\u00e9 a transparentn\u00ed \u0159e\u0161en\u00ed pro vizualizaci va\u0161ich dat a maximalizaci va\u0161eho zisku. D\u00edky intuitivn\u00edmu panelu m\u00e1te nejd\u016fle\u017eit\u011bj\u0161\u00ed KPI, jako jsou \u00fadaje o zisku a ztr\u00e1t\u011b, p\u0159\u00edjmy a ROI, k dispozici na prvn\u00ed pohled a m\u016f\u017eete pohodln\u011b sledovat sv\u00e9 podnik\u00e1n\u00ed na \u00farovni \u00fa\u010dtu, tr\u017ei\u0161t\u011b a produktu. Data se aktualizuj\u00ed t\u00e9m\u011b\u0159 v re\u00e1ln\u00e9m \u010dase, co\u017e v\u00e1m umo\u017e\u0148uje p\u0159\u00edmo reagovat na zm\u011bny d\u00edky pokro\u010dil\u00e9mu algoritmu.<\/p><p class=\"theme-wp-block gb-responsive-813057-identifier\">Rozhoduj\u00edc\u00ed v\u00fdhoda: M\u016f\u017eete rychle identifikovat, kter\u00e9 z va\u0161ich produkt\u016f jsou skute\u010dn\u00fdmi zabij\u00e1ky zisku, a eliminovat je. M\u00edsto toho se zam\u011b\u0159te na sv\u00e9 bestsellery a postupn\u011b zlep\u0161ujte ziskovost sv\u00e9ho podnik\u00e1n\u00ed.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-958454-identifier layout-ba\">\n\n\t\t<div class=\"text-banner-cta text-banner-ba-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tObjevte sv\u016fj r\u016fstov\u00fd potenci\u00e1l\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tProd\u00e1v\u00e1te se ziskem? Udr\u017eujte svou ziskovost s SELLERLOGIC Business Analytics pro Amazon. Nyn\u00ed 14 dn\u00ed testujte.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/mr\/business-analytics-tool-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\tZjistit v\u00edce\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h4 class=\"theme-wp-block wp-block-heading gb-responsive-823549-identifier\">Rozpoznat konec trend\u016f v\u010das<\/h4><p class=\"theme-wp-block gb-responsive-946210-identifier\">Trendy jsou po\u017eehn\u00e1n\u00edm pro va\u0161e prodeje. Pokud se na vlnu trendu dostanete v\u010das, m\u016f\u017eete na tom dob\u0159e vyd\u011blat. Probl\u00e9m s trendy je, \u017ee nakonec pominou. Objedn\u00e1n\u00ed ve \u0161patn\u00fd \u010das m\u016f\u017ee prom\u011bnit trendy produkt v \u00fapln\u00fd propad\u00e1k. Nebo co si mysl\u00edte, kolik Fidget Spinner\u016f nebo Bubble Tea se je\u0161t\u011b prod\u00e1v\u00e1?<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-775274-identifier\"><img decoding=\"async\" width=\"844\" height=\"472\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden-844x472.png\" alt=\"B\u00fdt \u00fasp\u011b\u0161n\u00fd na Amazonu: St\u00e1t se prodejcem nebo obchodn\u00edkem je tvrd\u00e1 pr\u00e1ce.\" class=\"wp-image-55870\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden-407x228.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden-768x430.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden-844x472.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden-1536x859.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11094624\/amazon-verkaeufer-haendler-werden.png 1646w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-596688-identifier\">Proto pe\u010dliv\u011b sledujte sv\u00e9 prodejn\u00ed \u010d\u00edsla a rad\u011bji objedn\u00e1vejte m\u00e9n\u011b produkt\u016f, kdy\u017e vid\u00edte zn\u00e1mky toho, \u017ee je trh nasycen. K tomu mohou b\u00fdt u\u017eite\u010dn\u00e9 n\u00e1stroje jako Google Trends nebo objem vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov ve va\u0161ich <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-zlepsit-sve-hodnoceni-s-spravnym-nastrojem-pro-klicova-slova-amazon\/\">n\u00e1stroj\u00edch pro kl\u00ed\u010dov\u00e1 slova<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-659294-identifier\">Z\u00e1v\u011br: Je snadn\u00e9 st\u00e1t se prodejcem na Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-523536-identifier\">Jak m\u016f\u017eete prod\u00e1vat na Amazonu? Na tuto \u010dasto kladenou ot\u00e1zku jsme odpov\u011bd\u011bli v tomto \u010dl\u00e1nku. Vysok\u00e1 konkurence m\u016f\u017ee b\u00fdt skute\u010dn\u011b zastra\u0161uj\u00edc\u00ed, ale Amazon nab\u00edz\u00ed dostatek slu\u017eeb a program\u016f pro \u00fasp\u011b\u0161n\u00fd prodej na tr\u017ei\u0161ti. Je nutn\u00e9 pochopit Amazon a splnit v\u0161echny po\u017eadavky. Pokud m\u00e1te tak\u00e9 dobr\u00fd obchodn\u00ed smysl, stabiln\u00ed n\u00e1kladovou kalkulaci a solidn\u00ed v\u00fdb\u011br n\u00e1stroj\u016f, nic nestoj\u00ed v cest\u011b \u00fasp\u011bchu v e-commerce.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-724702-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726048044805\"><strong class=\"schema-faq-question\"><strong>Jak se m\u016f\u017eete st\u00e1t prodejcem na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pokud m\u00e1te registrovan\u00fd podnik a spl\u0148ujete v\u0161echny pr\u00e1vn\u00ed po\u017eadavky, m\u016f\u017eete si snadno vytvo\u0159it \u00fa\u010det prodejce na Amazonu. Abyste se stali prodejcem na Amazonu, pot\u0159ebujete pouze produkt. Nicm\u00e9n\u011b se pro to nemus\u00edte st\u00e1t vyn\u00e1lezcem. M\u016f\u017eete se tak\u00e9 st\u00e1t prodejcem na Amazonu, ani\u017e byste uvedli na trh sv\u00e9 vlastn\u00ed produkty. Tento model se naz\u00fdv\u00e1 komer\u010dn\u00ed zbo\u017e\u00ed.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048052130\"><strong class=\"schema-faq-question\"><strong>Kolik stoj\u00ed obchod na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Otev\u0159en\u00ed obchodu na Amazonu je zdarma pro ka\u017ed\u00e9ho, kdo m\u00e1 prodejn\u00ed \u00fa\u010det v pl\u00e1nu &#8220;Profesion\u00e1ln\u00ed&#8221;. Ten stoj\u00ed 39 eur m\u011bs\u00ed\u010dn\u011b.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048069028\"><strong class=\"schema-faq-question\"><strong>M\u016f\u017eete prod\u00e1vat na Amazonu bez podnik\u00e1n\u00ed?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, jako soukrom\u00e1 osoba m\u016f\u017eete prod\u00e1vat na trhu Amazon. Z\u00e1kladn\u00ed \u00fa\u010det je zdarma, ale Amazon si \u00fa\u010dtuje 0,99 eura za prodan\u00fd produkt. Ti, kte\u0159\u00ed cht\u011bj\u00ed prod\u00e1vat v\u00edce ne\u017e 40 polo\u017eek m\u011bs\u00ed\u010dn\u011b, pot\u0159ebuj\u00ed profesion\u00e1ln\u00ed prodejn\u00ed \u00fa\u010det, kter\u00fd stoj\u00ed 39 eur m\u011bs\u00ed\u010dn\u011b.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048087494\"><strong class=\"schema-faq-question\"><strong>Kolik m\u016f\u017eete vyd\u011blat jako prodejce na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Mal\u00ed a\u017e st\u0159edn\u00ed prodejci na Amazonu mohou generovat pouze \u010dty\u0159- nebo p\u011btim\u00edstnou \u010d\u00e1stku ro\u010dn\u011b. Naopak velc\u00ed nebo velmi velc\u00ed prodejci na trhu mohou vyd\u011blat n\u011bkolik milion\u016f prost\u0159ednictv\u00edm Amazonu. V z\u00e1vislosti na sortimentu produkt\u016f, obchodn\u00edm konceptu, obchodn\u00edm talentu a schopnostech je prakticky mo\u017en\u00e9 cokoliv mezi t\u00edm.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048100345\"><strong class=\"schema-faq-question\"><strong>Kolik pen\u011bz pot\u0159ebujete k zah\u00e1jen\u00ed Amazon FBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">Je mo\u017en\u00e9 vybudovat ziskov\u00fd podnik na Amazonu s m\u00e9n\u011b ne\u017e 1000 eury. Nicm\u00e9n\u011b pot\u0159ebn\u00e9 investice se li\u0161\u00ed v z\u00e1vislosti na v\u00fdchoz\u00ed situaci, kategorii produktu, rychlosti r\u016fstu atd.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048117378\"><strong class=\"schema-faq-question\"><strong>Kolik stoj\u00ed prod\u00e1vat na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Z\u00e1kladn\u00ed \u00fa\u010det je zdarma, pot\u00e9 se \u00fa\u010dtuje 0,99 eura za objednan\u00fd produkt. Profesion\u00e1ln\u00ed \u00fa\u010det pro prodejce na Amazonu stoj\u00ed 39 eur m\u011bs\u00ed\u010dn\u011b. Krom\u011b toho je zde provize z prodeje, kter\u00e1 obvykle \u010din\u00ed mezi sedmi a 15 procenty z ceny produktu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048132144\"><strong class=\"schema-faq-question\"><strong>Prod\u00e1vat produkty na Amazonu \u2013 je to mo\u017en\u00e9 soukrom\u011b?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, soukrom\u00e9 osoby mohou tak\u00e9 prod\u00e1vat na Amazonu. Nicm\u00e9n\u011b je st\u00e1le vy\u017eadov\u00e1n \u00fa\u010det pro prodejce a plat\u00ed odpov\u00eddaj\u00edc\u00ed poplatky Amazonu. Proto se v tomto segmentu v\u00edce prosadily jin\u00e9 platformy jako eBay nebo inzerce.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726048143711\"><strong class=\"schema-faq-question\"><strong>Co pot\u0159ebujete, abyste se stali prodejcem na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Abyste se stali prodejcem na Amazonu, pot\u0159ebujete hlubok\u00e9 znalosti o tom, jak trh funguje, obchodn\u00ed znalosti, n\u011bjak\u00fd po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l a spoustu nad\u0161en\u00ed, proto\u017ee internetov\u00fd obchod na Amazonu je plnohodnotn\u00fd podnik a nem\u011bl by b\u00fdt podce\u0148ov\u00e1n z hlediska \u00fasil\u00ed.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-318041-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 VLA Studio \u2013 stock.adobe.com \/ \u00a9 Werckmeister \u2013 stock.adobe.com \/ \u00a9 Sundry Photography \u2013 stock.adobe.com \/ Screenshots @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon dominuje e-commerce v N\u011bmecku. S podstatn\u00fdm pod\u00edlem na trhu kolem 68% si t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd online prodejce nem\u016f\u017ee dovolit ignorovat tuto obrovskou z\u00e1kaznickou z\u00e1kladnu. Nen\u00ed divu, \u017ee ka\u017ed\u00fd rok za\u010d\u00edn\u00e1 nov\u00e1 generace prodejc\u016f na tr\u017ei\u0161ti na t\u00e9to obchodn\u00ed platform\u011b. Ti, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt \u00fasp\u011b\u0161n\u00fdmi prodejci na Amazonu, by se v\u0161ak m\u011bli zam\u011b\u0159it na dobrou p\u0159\u00edpravu.<\/p>\n","protected":false},"author":8,"featured_media":55858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-108666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Become a successful Amazon seller: Zde je n\u00e1vod<\/title>\n<meta name=\"description\" content=\"Toto je zp\u016fsob, jak za\u010d\u00edt jako prodejce na Amazonu. Sta\u0148te se profesion\u00e1lem a \u00fasp\u011b\u0161n\u011b prod\u00e1vejte zbo\u017e\u00ed a soukrom\u00e9 zna\u010dky. \u010ct\u011bte nyn\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Become a successful Amazon seller: Zde je n\u00e1vod\" \/>\n<meta property=\"og:description\" content=\"Toto je zp\u016fsob, jak za\u010d\u00edt jako prodejce na Amazonu. Sta\u0148te se profesion\u00e1lem a \u00fasp\u011b\u0161n\u011b prod\u00e1vejte zbo\u017e\u00ed a soukrom\u00e9 zna\u010dky. \u010ct\u011bte nyn\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-14T14:22:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093559\/amazon-haendler-werden-verkaeufer-konto.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Sta\u0148te se prodejcem na Amazonu: \u00dasp\u011b\u0161n\u011b prod\u00e1vejte zbo\u017e\u00ed a produkty s priv\u00e1tn\u00ed zna\u010dkou\",\"datePublished\":\"2019-10-14T14:22:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/\"},\"wordCount\":4686,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093559\/amazon-haendler-werden-verkaeufer-konto.jpeg\",\"articleSection\":[\"Prodej na Amazonu\"],\"inLanguage\":\"cs-CZ\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/\",\"url\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/\",\"name\":\"Become a successful Amazon seller: Zde je n\u00e1vod\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11093559\/amazon-haendler-werden-verkaeufer-konto.jpeg\",\"datePublished\":\"2019-10-14T14:22:00+00:00\",\"description\":\"Toto je zp\u016fsob, jak za\u010d\u00edt jako prodejce na Amazonu. 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Naopak velc\u00ed nebo velmi velc\u00ed prodejci na tr\u017ei\u0161ti mohou prost\u0159ednictv\u00edm Amazonu vyd\u011blat n\u011bkolik milion\u016f. V z\u00e1vislosti na sortimentu produkt\u016f, obchodn\u00edm konceptu, obchodn\u00edm smyslu a talentu je prakticky mo\u017en\u00e9 cokoliv mezi t\u00edm.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#faq-question-1726048100345","position":5,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#faq-question-1726048100345","name":"Kolik pen\u011bz pot\u0159ebujete k zah\u00e1jen\u00ed Amazon FBA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Je mo\u017en\u00e9 vybudovat ziskov\u00fd podnik na Amazonu s m\u00e9n\u011b ne\u017e 1000 eury. Nicm\u00e9n\u011b pot\u0159ebn\u00e9 investice se li\u0161\u00ed v z\u00e1vislosti na v\u00fdchoz\u00ed situaci, kategorii produktu, rychlosti r\u016fstu atd.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#faq-question-1726048117378","position":6,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#faq-question-1726048117378","name":"Kolik stoj\u00ed prodej na Amazonu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Z\u00e1kladn\u00ed \u00fa\u010det je zdarma, pot\u00e9 se \u00fa\u010dtuje 0,99 eura za objednan\u00fd produkt. Profesion\u00e1ln\u00ed \u00fa\u010det pro prodejce na Amazonu stoj\u00ed 39 eur m\u011bs\u00ed\u010dn\u011b. Krom\u011b toho je zde prodejn\u00ed provize, kter\u00e1 obvykle \u010din\u00ed mezi sedmi a patn\u00e1cti procenty z ceny produktu.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#faq-question-1726048132144","position":7,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#faq-question-1726048132144","name":"Prod\u00e1vat produkty na Amazonu \u2013 je to mo\u017en\u00e9 soukrom\u011b?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ano, soukrom\u00e9 osoby mohou tak\u00e9 prod\u00e1vat na Amazonu. Nicm\u00e9n\u011b je st\u00e1le vy\u017eadov\u00e1n \u00fa\u010det prodejce a plat\u00ed odpov\u00eddaj\u00edc\u00ed poplatky Amazonu. Proto se v tomto segmentu v\u00edce prosadily jin\u00e9 platformy jako eBay nebo inzerce.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#faq-question-1726048143711","position":8,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/stante-se-prodejcem-na-amazonu-uspesne-prodavejte-zbozi-a-produkty-s-privatni-znackou\/#faq-question-1726048143711","name":"Co pot\u0159ebujete, abyste se stali prodejcem na Amazonu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Abyste se stali prodejcem na Amazonu, pot\u0159ebujete hlubok\u00e9 znalosti o tom, jak tr\u017ei\u0161t\u011b funguje, obchodn\u00ed smysl, n\u011bjak\u00fd po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l a spoustu nad\u0161en\u00ed, proto\u017ee internetov\u00fd obchod na Amazonu je plnohodnotn\u00fd podnik a nem\u011bl by b\u00fdt podce\u0148ov\u00e1n z hlediska \u00fasil\u00ed.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]},"og_video":"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w","og_video_type":"text\/html","og_video_duration":"1080","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2019-10-14T14:22:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108666"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/55858"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}