{"id":108678,"date":"2022-01-11T07:14:00","date_gmt":"2022-01-11T07:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/sponzorovane-znacky-amazonu-to-dela-vasi-znacku-vyjimecnou-mezi-tisici\/"},"modified":"2022-01-11T07:14:00","modified_gmt":"2022-01-11T07:14:00","slug":"sponzorovane-znacky-amazonu-to-dela-vasi-znacku-vyjimecnou-mezi-tisici","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/sponzorovane-znacky-amazonu-to-dela-vasi-znacku-vyjimecnou-mezi-tisici\/","title":{"rendered":"Sponzorovan\u00e9 zna\u010dky Amazonu: To d\u011bl\u00e1 va\u0161i zna\u010dku v\u00fdjime\u010dnou mezi tis\u00edci!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-220198-identifier\">Krom\u011b klasick\u00fdch sponzorovan\u00fdch reklam na produkty existuj\u00ed tak\u00e9 reklamy Sponzorovan\u00e9 zna\u010dky v r\u00e1mci Amazon Advertising. Na rozd\u00edl od mnoha jin\u00fdch form\u00e1t\u016f reklamy se tento typ reklamy nezam\u011b\u0159uje na jeden produkt, ale zd\u016fraz\u0148uje celou zna\u010dku. Nen\u00ed tedy p\u0159ekvapuj\u00edc\u00ed, \u017ee kampa\u0148 Sponzorovan\u00e9 zna\u010dky slou\u017e\u00ed p\u0159edev\u0161\u00edm k zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce a m\u011bla by b\u00fdt tedy za\u0159azena do horn\u00ed \u010d\u00e1sti marketingov\u00e9ho trycht\u00fd\u0159e.<\/p><p class=\"theme-wp-block gb-responsive-423852-identifier\">Nicm\u00e9n\u011b, s dob\u0159e strukturovanou kampan\u00ed Sponzorovan\u00fdch zna\u010dek na Amazonu lze pokr\u00fdt i hlub\u0161\u00ed f\u00e1ze trycht\u00fd\u0159e \u2013 co\u017e je do zna\u010dn\u00e9 m\u00edry zp\u016fsobeno jejich velmi dobrou m\u00edrou prokliku. Jak\u00e9 c\u00edle mohou prodejci na trhu sledovat s t\u00edmto form\u00e1tem reklamy, bude objasn\u011bno d\u00e1le v tomto textu. Nejprve se pod\u00edvejme na to, jak vypadaj\u00ed reklamy Sponzorovan\u00fdch zna\u010dek, kde se zobrazuj\u00ed a jak\u00e9 po\u017eadavky mus\u00ed obchodn\u00edci splnit, aby je mohli spustit.<\/p>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-715879-identifier\" id=\"was-sind-amazon-sponsored-brands-anzeigen\">Co jsou reklamy Sponzorovan\u00e9 zna\u010dky na Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-456592-identifier\">Mnoho online prodejc\u016f, kte\u0159\u00ed prod\u00e1vaj\u00ed svou zna\u010dku na Amazonu, m\u00e1 probl\u00e9m: konkurence. To m\u016f\u017ee na prvn\u00ed pohled zn\u00edt trivi\u00e1ln\u011b, proto\u017ee konkurence existuje v\u0161ude. Nicm\u00e9n\u011b, online a zejm\u00e9na na trhu Amazonu je konkurence obzvl\u00e1\u0161\u0165 siln\u00e1. Pouze jedna str\u00e1nka v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed je relevantn\u00ed pro ka\u017ed\u00fd vyhled\u00e1vac\u00ed term\u00edn, kter\u00fd z\u00e1kazn\u00edci zad\u00e1vaj\u00ed do vyhled\u00e1vac\u00edho pole Amazon.de nebo Amazon.com. Ve srovn\u00e1n\u00ed s po\u010dtem v\u0161ech nab\u00eddek je k dispozici pouze n\u011bkolik m\u00edst, kter\u00e1 jsou t\u00edm v\u00edce obsazena, \u010d\u00edm v\u00fd\u0161e se nach\u00e1zej\u00ed na str\u00e1nce. Boj o to, dostat tam jeden z produkt\u016f va\u0161\u00ed zna\u010dky, nen\u00ed snadn\u00fd a m\u016f\u017ee vy\u017eadovat hodn\u011b \u010dasu.<\/p><p class=\"theme-wp-block gb-responsive-774579-identifier\">Aby se zv\u00fd\u0161ilo pov\u011bdom\u00ed a prodeje, reklama byla v\u017edy osv\u011bd\u010den\u00fdm prost\u0159edkem, a\u0165 u\u017e jde o vyvol\u00e1va\u010de na ryb\u00edm trhu, ti\u0161t\u011bnou reklamu v novin\u00e1ch nebo digit\u00e1ln\u00ed PPC reklamu na Amazonu. Prodejci, kte\u0159\u00ed cht\u011bj\u00ed vyu\u017e\u00edt Sponzorovan\u00e9 zna\u010dky, maj\u00ed na v\u00fdb\u011br ze t\u0159\u00ed r\u016fzn\u00fdch form\u00e1t\u016f reklam: Kolekce produkt\u016f, Obchodn\u00ed v\u00fdb\u011br a Video. Co maj\u00ed spole\u010dn\u00e9ho, je to, \u017ee funguj\u00ed na z\u00e1klad\u011b c\u00edlen\u00ed na kl\u00ed\u010dov\u00e1 slova a produkty. To znamen\u00e1, \u017ee se nezobrazuj\u00ed n\u00e1hodn\u011b, ale z\u00edsk\u00e1vaj\u00ed um\u00edst\u011bn\u00ed pouze pro ur\u010dit\u00e9 vyhled\u00e1vac\u00ed term\u00edny nebo ASINy \u010di kategorie. A\u017e t\u0159i produkty mohou b\u00fdt pot\u00e9 zobrazeny (krom\u011b video reklam).<\/p><div class=\"wp-block-image gb-responsive-700350-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\"><img decoding=\"async\" width=\"2052\" height=\"1410\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\" alt=\"Sponzorovan\u00e9 zna\u010dky na Amazonu \u2013 popul\u00e1rn\u00ed form\u00e1t reklamy\" class=\"wp-image-17814\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-407x280.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-768x528.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-844x580.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-1536x1055.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-2048x1407.png 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png 2052w\" sizes=\"(max-width: 2052px) 100vw, 2052px\" \/><\/a><figcaption class=\"wp-element-caption\">Obr. 1<\/figcaption><\/figure><\/div><p class=\"theme-wp-block gb-responsive-851142-identifier\">Tento p\u0159\u00edklad jasn\u011b ukazuje, pro\u010d jak Sponzorovan\u00e9 zna\u010dky, tak Sponzorovan\u00e9 produkty funguj\u00ed tak dob\u0159e: jsou t\u00e9m\u011b\u0159 nerozeznateln\u00e9 od organick\u00fdch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, ale jsou dokonce zobrazeny p\u0159ed nimi.<\/p><p class=\"theme-wp-block gb-responsive-425808-identifier\">Krom\u011b toho se reklamy Sponzorovan\u00e9 zna\u010dky neobjevuj\u00ed v\u0161ude na trhu Amazonu, ale nach\u00e1zej\u00ed se na str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed nad, pod nebo mezi organick\u00fdmi v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Kliknut\u00edm na reklamu je z\u00e1kazn\u00edk p\u0159esm\u011brov\u00e1n bu\u010f na obchod zna\u010dky na Amazonu, na jednu z jej\u00edch podstr\u00e1nek, nebo na str\u00e1nku s podrobnostmi o produktu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419927-identifier\" id=\"produktkollektion-vs-store-spotlight-vs-video-anzeige-unterschiede-auf-einen-blick\">Kolekce produkt\u016f vs. Obchodn\u00ed v\u00fdb\u011br vs. Video reklama: Rozd\u00edly na prvn\u00ed pohled<\/h3><p class=\"theme-wp-block gb-responsive-271995-identifier\">Tato tabulka jasn\u011b prezentuje rozd\u00edly t\u00fdkaj\u00edc\u00ed se um\u00edst\u011bn\u00ed, c\u00edlov\u00fdch str\u00e1nek atd. mezi r\u016fzn\u00fdmi form\u00e1ty:<\/p><figure class=\"theme-wp-block wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Kolekce produkt\u016f<\/th><th>Obchodn\u00ed v\u00fdb\u011br<\/th><th>Video<\/th><\/tr><\/thead><tbody><tr><td><strong>Um\u00edst\u011bn\u00ed na str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed<\/strong><\/td><td>Nad a pod v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/td><td><meta charset=\"utf-8\"><\/meta>Nad a pod v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/td><td><meta charset=\"utf-8\"><\/meta>V r\u00e1mci v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed<\/td><\/tr><tr><td><strong>Mo\u017en\u00e9 c\u00edlov\u00e9 str\u00e1nky<\/strong><\/td><td>Amazon Store a jeho podstr\u00e1nky, str\u00e1nka s podrobnostmi o produktu, vlastn\u00ed c\u00edlov\u00e1 str\u00e1nka (nap\u0159. seznam produkt\u016f)<\/td><td>Amazon Store a jeho podstr\u00e1nky<\/td><td>Str\u00e1nky s podrobnostmi o produktu<\/td><\/tr><tr><td><strong>Po\u010det produkt\u016f<\/strong><\/td><td>3<\/td><td>3<\/td><td>1<\/td><\/tr><tr><td><strong>Logo a n\u00e1zev zna\u010dky<\/strong><\/td><td>ano<\/td><td>ano<\/td><td>ne<\/td><\/tr><tr><td><strong>P\u0159izp\u016fsobiteln\u00e9?<\/strong><\/td><td>V\u00fdb\u011br produkt\u016f a jejich po\u0159ad\u00ed, nadpis, obr\u00e1zek<\/td><td><meta charset=\"utf-8\"><\/meta>V\u00fdb\u011br obchod\u016f a jejich po\u0159ad\u00ed, nadpis, obr\u00e1zek<\/td><td>Pouze v r\u00e1mci videa<\/td><\/tr><tr><td><strong>C\u00edlen\u00ed na kl\u00ed\u010dov\u00e1 slova<\/strong><\/td><td>ano<\/td><td><meta charset=\"utf-8\"><\/meta>ano<\/td><td><meta charset=\"utf-8\"><\/meta>ano<\/td><\/tr><tr><td><strong>C\u00edlen\u00ed na produkty<\/strong><\/td><td><meta charset=\"utf-8\"><\/meta>ano<\/td><td><meta charset=\"utf-8\"><\/meta>ano<\/td><td><meta charset=\"utf-8\"><\/meta>ano<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-839264-identifier\" id=\"produktkollektion-store-spotlight\">Kolekce produkt\u016f a v\u00fdb\u011br obchodu<\/h3><p class=\"theme-wp-block gb-responsive-534732-identifier\">Na Amazonu se reklamy Sponsored Brands ve form\u00e1tech Kolekce produkt\u016f a V\u00fdb\u011br obchodu od sebe p\u0159\u00edli\u0161 neli\u0161\u00ed. Kolekce produkt\u016f propaguje a\u017e t\u0159i konkr\u00e9tn\u00ed produkty, p\u0159i\u010dem\u017e v\u00fdb\u011br a po\u0159ad\u00ed ur\u010duje inzerent. V\u00fdb\u011br obchodu na druh\u00e9 stran\u011b propaguje t\u0159i obchody zna\u010dky, v podstat\u011b podstr\u00e1nky kategorie Zna\u010dkov\u00e9ho obchodu. Podle toho slou\u017e\u00ed inzerovan\u00fd obchod jako c\u00edlov\u00e1 str\u00e1nka. Kliknut\u00edm na Kolekci produkt\u016f z\u00e1kazn\u00edk obvykle p\u0159ech\u00e1z\u00ed p\u0159\u00edmo na str\u00e1nku produktu inzerovan\u00e9ho produktu. Nicm\u00e9n\u011b zde mohou b\u00fdt tak\u00e9 propojeny str\u00e1nky obchodu nebo dokonce vlastn\u00ed c\u00edlov\u00e9 str\u00e1nky.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-711915-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-301093-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><meta charset=\"utf-8\"><strong>Co mluv\u00ed pro m\u00edt vlastn\u00ed Zna\u010dkov\u00fd obchod?<\/strong><\/span><br><span style=\"font-size:0.8em\" class=\"has-font-size\">Zna\u010dkov\u00e9 obchody jsou v podstat\u011b okny na trhu Amazon. Zde se zna\u010dky mohou prezentovat neru\u0161en\u011b, bez konkurence. Proto\u017ee pouze zde nen\u00ed mo\u017en\u00e9, aby konkurenti spou\u0161t\u011bli reklamy. Krom\u011b toho Zna\u010dkov\u00e9 obchody nab\u00edzej\u00ed z\u00e1kazn\u00edk\u016fm n\u00e1kupn\u00ed z\u00e1\u017eitek, kter\u00fd jinde na Amazonu nez\u00edskaj\u00ed: objevov\u00e1n\u00ed zna\u010dek, proch\u00e1zen\u00ed portfolia a objevov\u00e1n\u00ed r\u016fzn\u00fdch kategori\u00ed.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-795048-identifier\" id=\"video-anzeige\">Video reklama<\/h3><p class=\"theme-wp-block gb-responsive-302118-identifier\">Situace je jin\u00e1 u reklam ve form\u00e1tu videa. A\u010dkoli jsou tyto ozna\u010deny jako reklamy zna\u010dek, jsou sp\u00ed\u0161e jako <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/sponzorovane-produkty-na-amazonu-jak-umistit-sve-produkty-pred-organicke-vysledky-vyhledavani\/\">Reklama na sponzorovan\u00e9 produkty<\/a>. To je proto, \u017ee videoreklamy Amazon Sponsored Brands propaguj\u00ed jeden produkt pomoc\u00ed doprovodn\u00e9ho videa. P\u0159\u00edslu\u0161n\u00e1 detailn\u00ed str\u00e1nka produktu slou\u017e\u00ed jako c\u00edlov\u00e1 str\u00e1nka.<\/p><p class=\"theme-wp-block gb-responsive-965696-identifier\">To d\u011bl\u00e1 form\u00e1t videa ur\u010dit\u011b nejsofistikovan\u011bj\u0161\u00edm typem mezi reklamami Sponsored Brands, proto\u017ee v\u00fdroba vysoce kvalitn\u00edho videa zabere \u010das a stoj\u00ed pen\u00edze. Ale stoj\u00ed to za to: Podle Perpetua mohou videoreklamy m\u00edt a\u017e dvakr\u00e1t vy\u0161\u0161\u00ed m\u00edru prokliku ve srovn\u00e1n\u00ed s jin\u00fdmi reklamami Sponsored Brands na Amazonu. RoAS (n\u00e1vratnost v\u00fddaj\u016f na reklamu) je v pr\u016fm\u011bru mezi 28-43% vy\u0161\u0161\u00ed. Tak\u017ee form\u00e1t videa je obzvl\u00e1\u0161\u0165 vhodn\u00fd, kdy\u017e prodejci ji\u017e maj\u00ed video materi\u00e1l pro produkt nebo by ho stejn\u011b vyrobili pro jin\u00fd \u00fa\u010del.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-441877-identifier\" id=\"amazon-sponsored-products-vs-sponsored-brands-gibt-s-da-einen-unterschied\">Amazon Sponzorovan\u00e9 produkty vs. Sponzorovan\u00e9 zna\u010dky: Je mezi nimi rozd\u00edl?<\/h2><p class=\"theme-wp-block gb-responsive-993999-identifier\">Ano, je. Nejen, \u017ee reklamy zna\u010dek vypadaj\u00ed jinak, ale inzerenti maj\u00ed tak\u00e9 v\u011bt\u0161\u00ed flexibilitu v jejich designu a mohou reklamy p\u0159izp\u016fsobit \u00fapravou, nap\u0159\u00edklad, titulku, pou\u017eit\u00fdmi obr\u00e1zky nebo c\u00edlovou str\u00e1nkou. Na rozd\u00edl od reklam Sponzorovan\u00fdch produkt\u016f je tak\u00e9 mo\u017en\u00e9 propagovat v\u00edce produkt\u016f sou\u010dasn\u011b, v\u010detn\u011b prost\u0159ednictv\u00edm videa.<\/p><p class=\"theme-wp-block gb-responsive-106567-identifier\">Existuj\u00ed tak\u00e9 n\u011bkter\u00e9 rozd\u00edly v um\u00edst\u011bn\u00ed a anal\u00fdze. Sponzorovan\u00e9 produkty jsou jak\u00fdmsi vstupn\u00edm bodem do <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/inzerujte-na-amazonu-v-roce-2025-vse-co-potrebujete-vedet\/\">sv\u011bta reklamy Amazon<\/a>, zat\u00edmco reklamy Sponzorovan\u00fdch zna\u010dek jsou o n\u011bco pokro\u010dilej\u0161\u00ed. Proto u t\u011bch druh\u00fdch nenajdete automatickou kampa\u0148.<\/p><p class=\"theme-wp-block gb-responsive-398220-identifier\">Krom\u011b toho maj\u00ed Sponzorovan\u00e9 zna\u010dky del\u0161\u00ed atribu\u010dn\u011b okno 14 dn\u00ed. V\u0161echny prodeje stejn\u00e9 zna\u010dky, kter\u00e9 jsou iniciov\u00e1ny reklamou, se po\u010d\u00edtaj\u00ed \u2013 nez\u00e1le\u017e\u00ed na tom, zda je prodej zpracov\u00e1n vlastn\u00edkem zna\u010dky\/inzerentem, Amazonem nebo t\u0159et\u00ed stranou. Proto prodejci nepot\u0159ebuj\u00ed Buy Box na Amazonu k provozov\u00e1n\u00ed reklamy Sponzorovan\u00fdch zna\u010dek pro zna\u010dku.<\/p><div class=\"wp-block-image gb-responsive-535947-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"686\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png\" alt=\"Amazon Sponzorovan\u00e1 zna\u010dka: Video form\u00e1t a nejlep\u0161\u00ed praktiky slibuj\u00ed vysok\u00e9 m\u00edry prokliku.\" class=\"wp-image-17821\" style=\"object-fit:cover\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-407x331.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-768x624.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices.png 1240w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\">Obr. 2 | Zdroj: <a href=\"https:\/\/perpetua.io\/de\/blog-amazon-sponsored-brands-ads-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Perpetua.com<\/a><\/figcaption><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-867010-identifier\" id=\"amazon-sponsored-brands-best-practices-fur-alle-formate\">Amazon Sponzorovan\u00e9 zna\u010dky: Nejlep\u0161\u00ed praktiky pro v\u0161echny form\u00e1ty<\/h2><p class=\"theme-wp-block gb-responsive-877348-identifier\">N\u011bkter\u00e9 aspekty dobr\u00e9 kampan\u011b se vztahuj\u00ed na v\u0161echny typy Sponzorovan\u00fdch zna\u010dek. N\u00e1sleduj\u00edc\u00ed nejlep\u0161\u00ed praktiky by m\u011bly b\u00fdt ur\u010dit\u011b dodr\u017eov\u00e1ny prodejci:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-79070-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-347459-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u0161echny pou\u017eit\u00e9 fotografie a videa by m\u011bly b\u00fdt vysok\u00e9 kvality.<\/li><li class=\"theme-wp-block gb-responsive-181067-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vytvo\u0159te atraktivn\u00ed titulek, kter\u00fd ide\u00e1ln\u011b obsahuje v\u00fdzvu k akci, ani\u017e by z\u00e1kazn\u00edka tla\u010dil.<\/li><li class=\"theme-wp-block gb-responsive-348776-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prov\u00e1d\u011bjte A\/B testy, abyste na\u0161li nejlep\u0161\u00ed kombinaci titulku, obr\u00e1zku a v\u00fdb\u011bru produktu.<\/li><li class=\"theme-wp-block gb-responsive-832246-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pou\u017e\u00edvejte vysoce kvalitn\u00ed <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-obchod-znacky-amazon-jak-vytvorit-svuj-vlastni-obchod-na-amazonu\/\">Obchody zna\u010dek<\/a>. Vytvo\u0159te nebo optimalizujte to, pokud je to nutn\u00e9, nejprve.<\/li><li class=\"theme-wp-block gb-responsive-104426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">C\u00edlen\u00ed s Obchody zna\u010dek jako c\u00edlovou str\u00e1nkou: Zde d\u00e1v\u00e1 smysl provozovat reklamu Amazon Sponzorovan\u00fdch zna\u010dek v\u00edce na obecn\u00e9 kl\u00ed\u010dov\u00e9 slova, aby se oslovili z\u00e1kazn\u00edci, kte\u0159\u00ed cht\u011bj\u00ed proch\u00e1zet a je\u0161t\u011b nemaj\u00ed konkr\u00e9tn\u00ed produkt na mysli.<\/li><li class=\"theme-wp-block gb-responsive-958294-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">S detailn\u00edmi str\u00e1nkami produktu jako c\u00edlovou str\u00e1nkou: V tomto p\u0159\u00edpad\u011b by m\u011bl b\u00fdt v\u00fdb\u011br kl\u00ed\u010dov\u00fdch slov konkr\u00e9tn\u011bj\u0161\u00ed a ji\u017e dob\u0159e popisovat inzerovan\u00fd produkt.<\/li><li class=\"theme-wp-block gb-responsive-213089-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obecn\u011b je v\u00fdhodn\u011bj\u0161\u00ed propagovat ji\u017e dob\u0159e funguj\u00edc\u00ed bestsellery ne\u017e tla\u010dit slab\u00e9 produkty. Inzerovan\u00e9 produkty by m\u011bly m\u00edt Buy Box, i kdy\u017e to nen\u00ed po\u017eadavek, a b\u00fdt obecn\u011b konkurenceschopn\u00e9 (cena, recenze atd.). To posledn\u00ed obvykle vypl\u00fdv\u00e1 z toho, \u017ee produkt byl \u00fasp\u011b\u0161n\u00fd i bez reklamy.<\/li><li class=\"theme-wp-block gb-responsive-644002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Video reklamy nejsou kampan\u00ed s obr\u00e1zky. Udr\u017eujte video kr\u00e1tk\u00e9 a v\u00fdsti\u017en\u00e9, uka\u017ete produkt b\u011bhem prvn\u00edch n\u011bkolika sekund a m\u011bjte na pam\u011bti, \u017ee videa se obvykle p\u0159ehr\u00e1vaj\u00ed bez zvuku (kl\u00ed\u010dov\u00e1 slova titulky).<\/li><li class=\"theme-wp-block gb-responsive-144965-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u011bjte na pam\u011bti, \u017ee prodeje prost\u0159ednictv\u00edm Amazonu jsou zvy\u0161ov\u00e1ny reklamami Sponzorovan\u00fdch zna\u010dek a p\u0159izp\u016fsobte tomu sv\u016fj invent\u00e1\u0159. Pokud je to nutn\u00e9, zastavte reklamy ru\u010dn\u011b.<\/li><\/ul><\/div><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-553771-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-745986-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon poskytuje v\u0161echny <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Specifikace Sponzorovan\u00fdch zna\u010dek<\/a> jasn\u00fdm zp\u016fsobem. Ignorov\u00e1n\u00ed t\u011bchto by byla ztr\u00e1ta \u010dasu a pen\u011bz, proto\u017ee reklamy, kter\u00e9 nespl\u0148uj\u00ed specifikace, budou jednodu\u0161e odm\u00edtnuty.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-561013-identifier\" id=\"wissenswertes-uber-sponsored-brands-ads\">Zaj\u00edmav\u00e1 fakta o reklam\u00e1ch Sponzorovan\u00fdch zna\u010dek<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-492931-identifier\" id=\"wer-kann-sponsored-brands-anzeigen-nutzen\">Kdo m\u016f\u017ee pou\u017e\u00edvat reklamy Sponzorovan\u00fdch zna\u010dek?<\/h3><p class=\"theme-wp-block gb-responsive-945542-identifier\">Ne ka\u017ed\u00fd prodejce je automaticky zp\u016fsobil\u00fd k provozov\u00e1n\u00ed reklam Sponzorovan\u00fdch zna\u010dek na Amazonu. Mus\u00ed b\u00fdt spln\u011bna r\u016fzn\u00e1 krit\u00e9ria:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809402-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-575670-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Inzerent mus\u00ed m\u00edt profesion\u00e1ln\u00ed prodejn\u00ed \u00fa\u010det a <a href=\"https:\/\/brandservices.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zna\u010dku registrovanou u Amazonu<\/a> nebo prodejn\u00ed pr\u00e1va k t\u00e9to zna\u010dce. \u00da\u010det mus\u00ed b\u00fdt aktivn\u00ed a pozitivn\u011b hodnocen, stejn\u011b jako m\u00edt platnou platebn\u00ed metodu.<\/li><li class=\"theme-wp-block gb-responsive-348433-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Od z\u00e1\u0159\u00ed 2021 mus\u00ed inzerenti m\u00edt logo zna\u010dky. To mus\u00ed spl\u0148ovat ur\u010dit\u00e9 <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies?ref_=a20m_us_wn_sb_020121_spcs_sap#brandlogo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">po\u017eadavky<\/a>, nap\u0159\u00edklad pozad\u00ed m\u016f\u017ee b\u00fdt pouze b\u00edl\u00e9 nebo pr\u016fhledn\u00e9.<\/li><li class=\"theme-wp-block gb-responsive-26477-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Krom\u011b toho mus\u00ed zna\u010dka zahrnovat alespo\u0148 t\u0159i produkty.<\/li><li class=\"theme-wp-block gb-responsive-275514-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Inzerovan\u00e9 produkty nesm\u00ed b\u00fdt zak\u00e1zan\u00e9 a mus\u00ed pat\u0159it do dostupn\u00e9 produktov\u00e9 kategorie.<\/li><li class=\"theme-wp-block gb-responsive-166132-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pou\u017eit\u00e9 produkty nejsou povoleny.<\/li><li class=\"theme-wp-block gb-responsive-863119-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u0161echny adresy v zemi trhu, kde je reklama zobrazena, mus\u00ed b\u00fdt doru\u010diteln\u00e9.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-951558-identifier\" id=\"in-welcher-hohe-verursachen-sponsored-brands-auf-amazon-kosten\"><strong>Jak\u00e9 n\u00e1klady vznikaj\u00ed Sponzorovan\u00fdm zna\u010dk\u00e1m na Amazonu?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-691701-identifier\">Prodejci na trhu se mohou snadno orientovat v odpov\u00eddaj\u00edc\u00ed sekci v Seller Central. Pod z\u00e1lo\u017ekou &#8220;Reklama&#8221; se nach\u00e1z\u00ed spr\u00e1va kampan\u00ed, kde lze vytvo\u0159it novou kampa\u0148. Je tak\u00e9 nutn\u00e9 nastavit n\u00e1zev kampan\u011b a typ kampan\u011b \u2013 v tomto p\u0159\u00edpad\u011b Sponzorovan\u00e9 zna\u010dky.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/Pm01XmWB8U8\n<\/div><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-680477-identifier\" id=\"welche-vorteile-bieten-amazon-sponsored-brand-kampagnen\"><strong>Jak\u00e9 v\u00fdhody nab\u00edzej\u00ed kampan\u011b Sponzorovan\u00fdch zna\u010dek Amazon?<\/strong><\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499744-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-963600-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zvy\u0161uj\u00ed viditelnost zna\u010dky (pov\u011bdom\u00ed o zna\u010dce).<\/li><li class=\"theme-wp-block gb-responsive-502986-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Bezprobl\u00e9mov\u011b se integruj\u00ed do str\u00e1nky s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed a \u010dasto nejsou z\u00e1kazn\u00edkem rozpozn\u00e1ny jako reklamy.<\/li><li class=\"theme-wp-block gb-responsive-515780-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">To vede k efektivn\u00edmu zv\u00fd\u0161en\u00ed prodeje.<\/li><li class=\"theme-wp-block gb-responsive-612740-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Z\u00e1kazn\u00edci vn\u00edmaj\u00ed zna\u010dku jako vysoce kvalitn\u00ed.<\/li><li class=\"theme-wp-block gb-responsive-76838-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Reklamy Sponzorovan\u00fdch zna\u010dek Amazon obvykle maj\u00ed lep\u0161\u00ed RoAS ne\u017e nap\u0159\u00edklad reklamy Sponzorovan\u00fdch produkt\u016f.<\/li><li class=\"theme-wp-block gb-responsive-207599-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Lze pou\u017e\u00edt obr\u00e1zky a videa, kter\u00e1 \u010dasto d\u00e1le zvy\u0161uj\u00ed v\u00fdkon.<\/li><li class=\"theme-wp-block gb-responsive-867606-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Reklamy Sponzorovan\u00fdch produkt\u016f a Sponzorovan\u00fdch zna\u010dek jsou velmi podobn\u00e9, ale ty druh\u00e9 umo\u017e\u0148uj\u00ed vy\u0161\u0161\u00ed m\u00edru p\u0159izp\u016fsoben\u00ed. To umo\u017e\u0148uje experimentov\u00e1n\u00ed za \u00fa\u010delem nalezen\u00ed optim\u00e1ln\u00edch nastaven\u00ed.<\/li><\/ul><\/div>\t\t<h3 id=\"haufig-gestellte-fragen\" class=\"theme-wp-block theme-block-heading gb-responsive-378621-identifier h3\">\n\t\t\u010cast\u011bji kladen\u00e9 ot\u00e1zky\t<\/h3>\n\n<div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1641395268977\"><strong class=\"schema-faq-question\"><strong>Co jsou reklamy sponzorovan\u00fdch zna\u010dek na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Reklama sponzorovan\u00fdch zna\u010dek je jedn\u00edm ze t\u0159\u00ed <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/nejlepsi-strategie-amazon-ppc-pro-vase-reklamy\/\">form\u00e1t\u016f reklamy Amazon PPC<\/a>. Umo\u017e\u0148uje inzerovat jak obchody zna\u010dek, podstr\u00e1nky obchodu, tak jednotliv\u00e9 produkty. A\u017e t\u0159i c\u00edlov\u00e9 str\u00e1nky jsou mo\u017en\u00e9 na jednu reklamu. Krom\u011b toho existuj\u00ed reklamy zna\u010dky ve form\u00e1tu videa.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395290882\"><strong class=\"schema-faq-question\"><strong>Co jsou videa sponzorovan\u00fdch zna\u010dek na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Krom\u011b klasick\u00fdch form\u00e1t\u016f odkazuj\u00edc\u00edch na obchod zna\u010dky nebo str\u00e1nku produktu mohou inzerenti tak\u00e9 pou\u017e\u00edt video v reklam\u011b. Pot\u00e9 je inzerov\u00e1n pouze jeden produkt, p\u0159i\u010dem\u017e jeho detailn\u00ed str\u00e1nka slou\u017e\u00ed jako c\u00edlov\u00e1 str\u00e1nka.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395305648\"><strong class=\"schema-faq-question\"><strong>Kde jsou reklamy sponzorovan\u00fdch zna\u010dek na Amazonu zobrazeny?<\/strong><\/strong> <p class=\"schema-faq-answer\">Reklamy sponzorovan\u00fdch zna\u010dek maj\u00ed r\u016fzn\u00e1 um\u00edst\u011bn\u00ed: Jsou zobrazeny p\u0159ed nebo po organick\u00fdch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Video reklamy se p\u0159ehr\u00e1vaj\u00ed v r\u00e1mci v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395334239\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>Kdo m\u016f\u017ee koupit reklamy sponzorovan\u00fdch zna\u010dek?<\/strong><\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Obvykle m\u016f\u017ee takov\u00e9 reklamy spou\u0161t\u011bt jak\u00fdkoli prodejce Amazonu, kter\u00fd vlastn\u00ed registrovanou zna\u010dku nebo m\u00e1 pro ni prodejn\u00ed pr\u00e1va.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395351910\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>Jak\u00e9 n\u00e1klady vznikaj\u00ed u reklam sponzorovan\u00fdch zna\u010dek na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Zde nelze stanovit pevn\u00fd denn\u00ed rozpo\u010det, proto\u017ee Amazon \u00fa\u010dtuje za reklamy sponzorovan\u00fdch zna\u010dek na z\u00e1klad\u011b principu platby za proklik (PPC). Skute\u010dn\u00e9 n\u00e1klady na proklik (CPC) tedy zvl\u00e1\u0161\u0165 z\u00e1vis\u00ed na tom, jak konkurenceschopn\u00e9 je kl\u00ed\u010dov\u00e9 slovo. Um\u00edst\u011bn\u00ed reklamy v\u017edy vyhr\u00e1v\u00e1 ten, kdo je ochoten zaplatit nejv\u00edce. Tak\u017ee mohou existovat kl\u00ed\u010dov\u00e1 slova s mnoha uchaze\u010di, kter\u00e1 zvy\u0161uj\u00ed cenu, a kl\u00ed\u010dov\u00e1 slova s m\u00e1lo uchaze\u010di, co\u017e je d\u016fvod, pro\u010d cena tolik neroste.<\/p> <\/div><\/div><div style=\"height:20px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-816531-identifier\" id=\"fazit-sponsored-brands-gehoren-in-jede-werbestrategie\">Z\u00e1v\u011br: Reklamy sponzorovan\u00fdch zna\u010dek pat\u0159\u00ed do ka\u017ed\u00e9 reklamn\u00ed strategie<\/h2><p class=\"theme-wp-block gb-responsive-160494-identifier\">Reklamy sponzorovan\u00fdch zna\u010dek na Amazonu mohou b\u00fdt jedn\u00edm z prvn\u00edch reklamn\u00edch form\u00e1t\u016f, kter\u00e9 prodejci na trhu vyzkou\u0161\u00ed \u2013 ale to neznamen\u00e1, \u017ee by m\u011bly b\u00fdt opu\u0161t\u011bny s rostouc\u00ed odbornost\u00ed inzerenta. Naopak! Nejen\u017ee zvy\u0161uj\u00ed viditelnost zna\u010dky na Amazonu, ale mohou tak\u00e9 podpo\u0159it jednotliv\u00e9 produkty. Krom\u011b toho \u010dasto maj\u00ed lep\u0161\u00ed RoAS ne\u017e jin\u00e9 PPC reklamy.<\/p><p class=\"theme-wp-block gb-responsive-704127-identifier\">Nicm\u00e9n\u011b je t\u0159eba zv\u00e1\u017eit n\u011bkolik v\u011bc\u00ed: Pou\u017eit\u00e9 obr\u00e1zky a videa by m\u011bly b\u00fdt vysok\u00e9 kvality a produkty by m\u011bly m\u00edt Buy Box, aby denn\u00ed rozpo\u010det nakonec neprosp\u00edval konkurenci. Teprve pot\u00e9 jsou cennou sou\u010d\u00e1st\u00ed komplexn\u00ed strategie.<\/p><p class=\"theme-wp-block gb-responsive-763119-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Kevin Carden \u2013 stock.adobe.com \/ Obr. 1 @ amazon.de \/ Obr. 2 @ perpetua.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Krom\u011b klasick\u00fdch sponzorovan\u00fdch reklam na produkty existuj\u00ed tak\u00e9 reklamy Sponzorovan\u00e9 zna\u010dky v r\u00e1mci Amazon Advertising. Na rozd\u00edl od mnoha jin\u00fdch form\u00e1t\u016f reklamy se tento typ reklamy nezam\u011b\u0159uje na jeden produkt, ale zd\u016fraz\u0148uje celou zna\u010dku. Nen\u00ed tedy p\u0159ekvapuj\u00edc\u00ed, \u017ee kampa\u0148 Sponzorovan\u00e9 zna\u010dky slou\u017e\u00ed p\u0159edev\u0161\u00edm k zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce a m\u011bla by b\u00fdt tedy za\u0159azena do<\/p>\n","protected":false},"author":3,"featured_media":17807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[903],"tags":[],"class_list":["post-108678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inzerujte-s-amazonem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Reklama: Jak sponzorovan\u00e9 zna\u010dky zv\u00fdraz\u0148uj\u00ed va\u0161i zna\u010dku<\/title>\n<meta name=\"description\" content=\"Na Amazonu reklamy sponzorovan\u00fdch zna\u010dek pom\u00e1haj\u00ed zv\u00fd\u0161it pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce. 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