{"id":108681,"date":"2024-11-25T12:01:36","date_gmt":"2024-11-25T12:01:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/"},"modified":"2024-11-25T12:01:36","modified_gmt":"2024-11-25T12:01:36","slug":"jak-vytvorit-amazon-storefront-krok-za-krokem","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/","title":{"rendered":"Jak vytvo\u0159it Amazon Storefront \u2013 krok za krokem"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-811439-identifier\">Sly\u0161eli jste n\u011bkdy o Amazon Storefronts?<\/p><p class=\"theme-wp-block gb-responsive-592288-identifier\">N\u011bkdy se tento term\u00edn pou\u017e\u00edv\u00e1 zam\u011bniteln\u011b s <a href=\"\/cs\/blog\/building-a-brand-through-your-own-amazon-store-how-to-open-your-store-step-by-step-guide-2025\/\">obchodem Amazon<\/a> nebo zna\u010dkov\u00fdm obchodem \u2013 ale to je ve skute\u010dnosti trochu zav\u00e1d\u011bj\u00edc\u00ed. Nau\u010dit se, jak vytvo\u0159it atraktivn\u00ed Amazon Storefront, m\u016f\u017ee b\u00fdt velmi u\u017eite\u010dn\u00e9 jak pro prodejce, tak pro influencery.<\/p><p class=\"theme-wp-block gb-responsive-952519-identifier\">Pod\u00edvejme se na v\u00fdhody.<\/p><p class=\"theme-wp-block gb-responsive-282751-identifier\">M\u00edsto budov\u00e1n\u00ed a \u00fadr\u017eby vlastn\u00edho webu (se v\u0161emi n\u00e1klady a technick\u00fdm z\u00e1zem\u00edm) z\u00edsk\u00e1te hotovou vitr\u00ednu hostovanou p\u0159\u00edmo na Amazonu. To je pohodln\u00e9 pro tv\u016frce \u2013 a psychologicky \u00fa\u010dinn\u00e9 pro nakupuj\u00edc\u00ed, kte\u0159\u00ed jsou ji\u017e v re\u017eimu n\u00e1kupu ve chv\u00edli, kdy kliknou na affiliate odkaz.<\/p><p class=\"theme-wp-block gb-responsive-995564-identifier\">Nejen influence\u0159i by m\u011bli p\u0159em\u00fd\u0161let o tom, jak nejl\u00e9pe nastavit Amazon Storefront. Prodejci a majitel\u00e9 zna\u010dek mohou tak\u00e9 t\u011b\u017eit \u2013 bu\u010f spoluprac\u00ed s influencery, nebo vytvo\u0159en\u00edm vlastn\u00edho zna\u010dkov\u00e9ho obchodu pro zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed a konverz\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-95532-identifier\">V t\u00e9to p\u0159\u00edru\u010dce se budeme zab\u00fdvat:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-99945-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-41502-identifier\">Co vlastn\u011b Amazon Storefront je (a co nen\u00ed)<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-44468-identifier\">Pro\u010d je to v\u00fdhodn\u00e9 jak pro tv\u016frce, tak pro prodejce<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-346988-identifier\">Jak naj\u00edt influencery na Amazonu s obchody<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-866170-identifier\">A <a href=\"\/cs\/\">jak vytvo\u0159it Amazon Storefront jako influencer a prodejce<\/a><\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-962214-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-491822-identifier\">Co je Amazon Storefront?<\/h2><p class=\"theme-wp-block gb-responsive-561497-identifier\">Amazon Storefront je p\u0159izp\u016fsobiteln\u00e1 vstupn\u00ed str\u00e1nka, kter\u00e1 v\u00e1m umo\u017e\u0148uje prezentovat va\u0161i zna\u010dku a produktovou nab\u00eddku na jednom m\u00edst\u011b \u2013 podobn\u011b jako v\u00e1\u0161 vlastn\u00ed <a href=\"\/cs\/blog\/building-a-brand-through-your-own-amazon-store-how-to-open-your-store-step-by-step-guide-2025\/\">zna\u010dkov\u00fd obchod<\/a> na Amazonu. Je dostupn\u00e1 pouze pro prodejce, kte\u0159\u00ed jsou zaregistrov\u00e1ni v <a href=\"https:\/\/sell.amazon.com\/brand-registry\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon Brand Registry<\/a>, a d\u00e1v\u00e1 v\u00e1m p\u0159\u00edle\u017eitost vypr\u00e1v\u011bt sv\u016fj p\u0159\u00edb\u011bh, a \u2013 jakmile vytvo\u0159\u00edte sv\u016fj Amazon Storefront \u2013 d\u00e1v\u00e1 v\u00e1m mo\u017enost zd\u016fraznit v\u00fdhody produkt\u016f a v\u00e9st nakupuj\u00edc\u00ed prost\u0159ednictv\u00edm kur\u00e1torovan\u00fdch kolekc\u00ed. M\u016f\u017eete vytv\u00e1\u0159et podstr\u00e1nky pro r\u016fzn\u00e9 produktov\u00e9 kategorie, p\u0159id\u00e1vat obr\u00e1zky ze \u017eivota a dokonce vkl\u00e1dat videa. Je to skv\u011bl\u00fd zp\u016fsob, jak podpo\u0159it loajalitu k zna\u010dce a zv\u00fd\u0161it konverze, zejm\u00e9na pokud pos\u00edl\u00e1te n\u00e1v\u0161t\u011bvnost z reklam, soci\u00e1ln\u00edch m\u00e9di\u00ed nebo influencer\u016f na svou p\u0159\u00edtomnost na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-736645-identifier\">Kl\u00ed\u010dov\u00e9 vlastnosti:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-502540-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-75290-identifier\">Vlastn\u00ed produktov\u00e9 kategorie a seznamy<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-373352-identifier\">Bannery, profilov\u00fd obr\u00e1zek a vizu\u00e1ln\u00ed branding<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-907441-identifier\">Video nebo obrazov\u00fd obsah pro vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-245207-identifier\">Sd\u00edlen\u00fd odkaz, kter\u00fd se integruje nap\u0159\u00ed\u010d kan\u00e1ly (Instagram, TikTok, YouTube, blogy)<\/li><\/ul><\/div><figure class=\"theme-wp-block wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Perspektiva influencera<\/strong><\/td><td><strong>Perspektiva prodejce<\/strong><\/td><\/tr><tr><td><strong>Vyd\u011bl\u00e1vejte, zat\u00edmco doporu\u010dujete: <\/strong>Vytvo\u0159te si obchod na Amazonu, abyste mohli sd\u00edlet sv\u00e9 obl\u00edben\u00e9 produkty a vyd\u011bl\u00e1vat provizi poka\u017ed\u00e9, kdy\u017e n\u011bkdo nakoup\u00ed p\u0159es v\u00e1\u0161 obchod.<\/td><td><strong>Zv\u00fd\u0161en\u00ed prodeje: <\/strong>Tv\u016frci ji\u017e maj\u00ed d\u016fv\u011bru sv\u00fdch sleduj\u00edc\u00edch. Dostat v\u00e1\u0161 produkt do jejich obchodu znamen\u00e1, \u017ee mluv\u00edte k lidem, kte\u0159\u00ed jsou pravd\u011bpodobn\u011bji konvertibiln\u00ed.<\/td><\/tr><tr><td><strong>\u017d\u00e1dn\u00e1 pot\u0159eba webov\u00e9 str\u00e1nky: <\/strong>Nemus\u00edte budovat osobn\u00ed webovou str\u00e1nku \u2013 Amazon v\u00e1m poskytne \u010distou, profesion\u00e1ln\u011b vypadaj\u00edc\u00ed str\u00e1nku, kter\u00e1 je p\u0159ipravena k pou\u017eit\u00ed.<\/td><td><strong>Roz\u0161\u00ed\u0159en\u00fd dosah: <\/strong>Doporu\u010den\u00ed od d\u016fv\u011bryhodn\u00e9ho zdroje m\u016f\u017ee m\u00edt v\u011bt\u0161\u00ed v\u00e1hu ne\u017e placen\u00e1 reklama \u2013 zejm\u00e9na kdy\u017e p\u016fsob\u00ed autenticky a dob\u0159e se hod\u00ed k publiku.<\/td><\/tr><tr><td><strong>Budov\u00e1n\u00ed zna\u010dky: <\/strong>P\u0159izp\u016fsobte sv\u016fj obchodn\u00ed prostor tak, aby odpov\u00eddal va\u0161emu vizu\u00e1ln\u00edmu stylu a t\u00f3nu, co\u017e v\u00e1s u\u010din\u00ed snadno rozpoznateln\u00fdmi pro va\u0161e n\u00e1sledovn\u00edky<\/td><td><strong>Siln\u011bj\u0161\u00ed pov\u011bdom\u00ed o zna\u010dce: <\/strong>Va\u0161e zna\u010dka z\u016fst\u00e1v\u00e1 na vrcholu mysli, pokud se neust\u00e1le objevuje v obsahu influencer\u016f.<\/td><\/tr><tr><td><strong>Snadn\u00e1 kurace produkt\u016f: <\/strong>Skupinujte sv\u00e9 v\u00fdb\u011bry produkt\u016f do u\u017eite\u010dn\u00fdch seznam\u016f \u2013 d\u00e1rkov\u00e9 pr\u016fvodce, nezbytnosti, sez\u00f3nn\u00ed shrnut\u00ed \u2013 aby n\u00e1sledovn\u00edci mohli snadno naj\u00edt to, co pot\u0159ebuj\u00ed.<\/td><td><strong>C\u00edlen\u00e1 expozice: <\/strong>Influence\u0159i obvykle slou\u017e\u00ed konkr\u00e9tn\u00ed nika. Spoluprac\u00ed s t\u011bmi, kte\u0159\u00ed se shoduj\u00ed s va\u0161\u00edm trhem, se v\u00e1\u0161 produkt dostane p\u0159ed p\u0159esn\u011b spr\u00e1vn\u00e9 publikum.<\/td><\/tr><tr><td><strong>Propagace nap\u0159\u00ed\u010d kan\u00e1ly: <\/strong>V\u00e1\u0161 odkaz na obchodn\u00ed prostor funguje bezprobl\u00e9mov\u011b nap\u0159\u00ed\u010d soci\u00e1ln\u00edmi kan\u00e1ly jako TikTok, Instagram, YouTube nebo blogy.<\/td><td><strong>N\u00edzkorizikov\u00e1 investice: <\/strong>Mnoho partnerstv\u00ed s influencery je zalo\u017eeno na platb\u011b za v\u00fdkon \u2013 pouze vzorek produktu nebo mal\u00e1 provize za prodej. Je to n\u00edzkorizikov\u00fd, rozpo\u010dtov\u011b p\u0159\u00edv\u011btiv\u00fd zp\u016fsob marketingu.<\/td><\/tr><tr><td><strong>Profesion\u00e1ln\u00ed prezentace: <\/strong>Nastavte sv\u016fj obchodn\u00ed prostor na Amazonu pomoc\u00ed bohat\u00fdch vizu\u00e1l\u016f, vide\u00ed a vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f, aby va\u0161e doporu\u010den\u00ed vynikla v upraven\u00e9m form\u00e1tu.<\/td><td><strong>Flexibiln\u00ed marketingov\u00e1 strategie: <\/strong>Spolupracujte s v\u00edce tv\u016frci, testujte zpr\u00e1vy a \u0161k\u00e1lujte to, co funguje.<\/td><\/tr><\/tbody><\/table><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-714393-identifier\">Pro\u010d by se prodejci m\u011bli zaj\u00edmat o to, jak vytvo\u0159it obchodn\u00ed prostor na Amazonu<\/h2><p class=\"theme-wp-block gb-responsive-290953-identifier\">Spolupr\u00e1ce s influencery na Amazonu, kte\u0159\u00ed maj\u00ed popul\u00e1rn\u00ed obchodn\u00ed prostory, v\u00e1m m\u016f\u017ee nab\u00eddnout v\u00edce ne\u017e jen v\u00fdznamnou marketingovou hodnotu. Zde je \u0161est nejv\u011bt\u0161\u00edch v\u00fdhod:<\/p><p class=\"theme-wp-block gb-responsive-721252-identifier\"><strong>1. Zv\u00fd\u0161en\u00e1 viditelnost a dosah<\/strong><\/p><p class=\"theme-wp-block gb-responsive-224002-identifier\">Influence\u0159i maj\u00ed loaj\u00e1ln\u00ed a anga\u017eovan\u00e9 n\u00e1sledovn\u00edky. Jakmile sv\u016fj produkt p\u0159edstav\u00edte v jejich obchodn\u00edm prostoru, dostane se k publiku, kter\u00e9 je ji\u017e zaujat\u00e9. Krom\u011b toho se propagace \u010dasto roz\u0161i\u0159uje nap\u0159\u00ed\u010d soci\u00e1ln\u00edmi m\u00e9dii, jako jsou Instagram nebo YouTube.<\/p><p class=\"theme-wp-block gb-responsive-502577-identifier\"><strong>2. Zv\u00fd\u0161en\u00e1 d\u016fv\u011bryhodnost a d\u016fv\u011bra<\/strong><\/p><p class=\"theme-wp-block gb-responsive-106434-identifier\">Kdy\u017e influencer podpo\u0159\u00ed v\u00e1\u0161 produkt, je to jako kdybyste m\u011bli d\u016fv\u011bryhodn\u00e9ho p\u0159\u00edtele, kter\u00fd za v\u00e1s ru\u010d\u00ed. Jejich publikum jim ji\u017e d\u016fv\u011b\u0159uje, tak\u017ee se tato d\u016fv\u011bra p\u0159irozen\u011b p\u0159en\u00e1\u0161\u00ed na va\u0161i zna\u010dku \u2013 to usnad\u0148uje rozhodov\u00e1n\u00ed o koupi pro lidi.<\/p><p class=\"theme-wp-block gb-responsive-797506-identifier\"><strong>3. Vysoce c\u00edlen\u00e1 expozice<\/strong><\/p><p class=\"theme-wp-block gb-responsive-183173-identifier\">V\u011bt\u0161ina influencer\u016f m\u00e1 velmi specifickou niku \u2013 a\u0165 u\u017e je to fitness, cestov\u00e1n\u00ed, dom\u00e1c\u00ed dekorace atd. Pokud v\u00e1\u0161 produkt zapad\u00e1 do jejich sv\u011bta, dostane se p\u0159\u00edmo p\u0159ed lidi, kte\u0159\u00ed u\u017e maj\u00ed z\u00e1jem. Neh\u00e1\u017eete \u0161irokou s\u00ed\u0165, ale c\u00edl\u00edte na anga\u017eovan\u00e9 publikum.<\/p><p class=\"theme-wp-block gb-responsive-877121-identifier\"><strong>4. Siln\u011bj\u0161\u00ed pov\u011bdom\u00ed o zna\u010dce<\/strong><\/p><p class=\"theme-wp-block gb-responsive-665448-identifier\">Pokud se pravideln\u011b objevujete v n\u011b\u010d\u00ed obchodn\u00ed prostor nebo jste zmi\u0148ov\u00e1ni na jejich soci\u00e1ln\u00edch s\u00edt\u00edch, va\u0161e zna\u010dka z\u016fst\u00e1v\u00e1 lidem v pam\u011bti. Nejen na Amazonu, ale obecn\u011b.<\/p><p class=\"theme-wp-block gb-responsive-53176-identifier\"><strong>5. Zrychlen\u00ed prodeje<\/strong><\/p><p class=\"theme-wp-block gb-responsive-450313-identifier\">V podstat\u011b odstra\u0148ujete v\u0161echny p\u0159ek\u00e1\u017eky \u2013 jakmile lid\u00e9 uvid\u00ed doporu\u010den\u00ed od n\u011bkoho, komu d\u016fv\u011b\u0159uj\u00ed, je mnohem pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee skon\u010d\u00ed na va\u0161em seznamu na Amazonu. Zkracuje to celou cestu k n\u00e1kupu.<\/p><p class=\"theme-wp-block gb-responsive-879623-identifier\"><strong>6. N\u00e1kladov\u011b efektivn\u00ed strategie<\/strong><\/p><p class=\"theme-wp-block gb-responsive-882825-identifier\">Dal\u0161\u00ed v\u00fdhoda: Obvykle plat\u00edte pouze tehdy, kdy\u017e jsou v\u00fdsledky viditeln\u00e9. Bu\u010f malou provizi, nebo n\u011bjak\u00fd bezplatn\u00fd produkt. Ve srovn\u00e1n\u00ed s velk\u00fdmi PPC kampan\u011bmi je to mnohem m\u00e9n\u011b riskantn\u00ed a \u010dasto n\u00e1kladov\u011b efektivn\u011bj\u0161\u00ed \u2013 zejm\u00e9na kdy\u017e zkou\u0161\u00edte trh.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-895070-identifier\"><img decoding=\"async\" width=\"2560\" height=\"1696\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/16025014\/how-to-build-an-amazon-storefront-scaled.jpg\" alt=\"Zjist\u011bte, jak krok za krokem vytvo\u0159it obchodn\u00ed prostor na Amazonu.\" class=\"wp-image-102065\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/16025014\/how-to-build-an-amazon-storefront-104x69.jpg 104w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/16025014\/how-to-build-an-amazon-storefront-208x138.jpg 208w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/16025014\/how-to-build-an-amazon-storefront-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/16025014\/how-to-build-an-amazon-storefront-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/16025014\/how-to-build-an-amazon-storefront-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/16025014\/how-to-build-an-amazon-storefront-1200x795.jpg 1200w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/16025014\/how-to-build-an-amazon-storefront-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/16025014\/how-to-build-an-amazon-storefront-2048x1356.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/16025014\/how-to-build-an-amazon-storefront-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-621970-identifier\" id=\"step\">Krok za krokem: Jak vytvo\u0159it obchodn\u00ed prostor na Amazonu (influencer a prodejce)<\/h2><p class=\"theme-wp-block gb-responsive-742063-identifier\">Zde je n\u00e1vod, jak nastavit obchodn\u00ed prostor v n\u011bkolika kroc\u00edch. Tyto kroky plat\u00ed jak pro influencery, tak pro prodejce, i kdy\u017e existuj\u00ed rozd\u00edly, kter\u00e9 je t\u0159eba zv\u00e1\u017eit. Tyto rozd\u00edly jsme pro v\u00e1s zde vyjmenovali:<\/p><figure class=\"theme-wp-block wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Funkce<\/strong><\/td><td><strong>Obchodn\u00ed prostor influencera<\/strong><\/td><td><strong>Obchodn\u00ed prostor prodejce\/znacky<\/strong><\/td><\/tr><tr><td>\u00da\u010del<\/td><td>Doporu\u010den\u00ed produkt\u016f a provize z affiliate<\/td><td>Prezentace zna\u010dky\/produktu a konverze<\/td><\/tr><tr><td>Po\u017eadavky<\/td><td>Schv\u00e1len\u00ed programu influencer\u016f<\/td><td>Registrace do programu ochrany zna\u010dky<\/td><\/tr><tr><td>Platforma<\/td><td>\u0158\u00eddic\u00ed panel Amazon Associates<\/td><td>Seller Central<\/td><\/tr><tr><td>Obsah<\/td><td>Jak\u00fdkoli produkt uveden\u00fd na Amazonu<\/td><td>Pouze va\u0161e vlastn\u00ed produktov\u00e9 seznamy<\/td><\/tr><tr><td>P\u0159\u00edjem<\/td><td>Affiliate provize<\/td><td>P\u0159\u00edjem z prodeje produkt\u016f<\/td><\/tr><tr><td>Propagace<\/td><td>P\u0159es soci\u00e1ln\u00ed m\u00e9dia<\/td><td>P\u0159es vyhled\u00e1v\u00e1n\u00ed na Amazonu, reklamy a SEO<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-492912-identifier\">Krok 1: Zaregistrujte se do spr\u00e1vn\u00e9ho programu<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-351446-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-743292-identifier\">Prodejci\/znacky: Zaregistrujte se do programu ochrany zna\u010dky Amazon prost\u0159ednictv\u00edm <a href=\"https:\/\/brandservices.amazon.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">brandservices.amazon.com<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-999739-identifier\">Influence\u0159i: P\u0159ihlaste se do programu influencer\u016f na <a href=\"https:\/\/affiliate-program.amazon.com\/influencers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">affiliate-program.amazon.com\/influencers<\/a>.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-281884-identifier\">Krok 2: Vyberte si rozlo\u017een\u00ed sv\u00e9ho obchodn\u00edho prostoru<\/h3><p class=\"theme-wp-block gb-responsive-870976-identifier\">Jakmile se dostanete do n\u00e1stroje pro vytv\u00e1\u0159en\u00ed obchodn\u00edho prostoru:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-722794-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-483447-identifier\">Vyberte \u0161ablonu nebo vlastn\u00ed rozlo\u017een\u00ed<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-936325-identifier\">Pou\u017eijte dla\u017edice pro produktov\u00e9 m\u0159\u00ed\u017eky, obrazov\u00e9 bannery, nakupovateln\u00e9 videa nebo karusely<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-36346-identifier\">P\u0159idejte prvky zna\u010dky nebo profilu (logo, \u00favodn\u00ed text)<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-536756-identifier\">Krok 3: P\u0159idat str\u00e1nky a kategorie<\/h3><p class=\"theme-wp-block gb-responsive-54817-identifier\">Vytvo\u0159te specializovan\u00e9 str\u00e1nky pro typy produkt\u016f, p\u0159\u00edpady pou\u017eit\u00ed nebo sez\u00f3nn\u00ed t\u00e9mata:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-446880-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-966263-identifier\">&#8220;Nejlep\u0161\u00ed v\u00fdb\u011br&#8221;<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-848183-identifier\">&#8220;Nezbytnosti do kuchyn\u011b&#8221;<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-520603-identifier\">&#8220;Tipy na d\u00e1rky pro nov\u00e9 maminky&#8221;<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-6848-identifier\">Krok 4: P\u0159idat produkty<\/h3><p class=\"theme-wp-block gb-responsive-193046-identifier\">M\u016f\u017eete:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-688978-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-528615-identifier\">Hledat a ozna\u010dovat produkty z Amazonu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-992493-identifier\">Zahrnout pouze seznamy vlastn\u00ed zna\u010dky<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-925619-identifier\">Nebo sm\u00edchejte sv\u00e9 vlastn\u00ed produkty s ostatn\u00edmi (pouze pro influencery)<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-829637-identifier\">Krok 5: P\u0159idat vizu\u00e1ln\u00ed obsah<\/h3><p class=\"theme-wp-block gb-responsive-459797-identifier\">Nastavte jemn\u011bj\u0161\u00ed detaily ve sv\u00e9m obchod\u011b pomoc\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897801-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-943455-identifier\">Obr\u00e1zky ze \u017eivota<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-574614-identifier\">Uk\u00e1zky produkt\u016f<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-327607-identifier\">Zna\u010dkov\u00e9 bannery<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-227022-identifier\">Tipy na optimalizaci: Jak vytvo\u0159it obchod na Amazonu, kter\u00fd vynik\u00e1<\/h2><p class=\"theme-wp-block gb-responsive-707250-identifier\"><strong>1. Pi\u0161te s ohledem na sv\u00e9ho z\u00e1kazn\u00edka<\/strong><\/p><p class=\"theme-wp-block gb-responsive-652722-identifier\">Jak ud\u011blat obchod na Amazonu v\u00fdjime\u010dn\u00fdm? Pou\u017e\u00edvejte slova, kter\u00e1 va\u0161i z\u00e1kazn\u00edci skute\u010dn\u011b hledaj\u00ed. P\u0159em\u00fd\u0161lejte o tom, jak by popsali v\u00e1\u0161 produkt nebo jak\u00e9 probl\u00e9my se sna\u017e\u00ed vy\u0159e\u0161it. P\u0159idejte tyto v\u00fdrazy p\u0159irozen\u011b do n\u00e1zv\u016f a popis\u016f va\u0161ich str\u00e1nek. A vynechte pr\u00e1zdn\u00e9 fr\u00e1ze \u2013 zam\u011b\u0159te se na skute\u010dn\u00e9 p\u0159\u00edpady pou\u017eit\u00ed a hodnotu, kterou v\u00e1\u0161 produkt p\u0159in\u00e1\u0161\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-494923-identifier\"><strong>2. Navrhujte s ohledem na mobiln\u00ed za\u0159\u00edzen\u00ed jako prvn\u00ed<\/strong><\/p><p class=\"theme-wp-block gb-responsive-715294-identifier\">V\u011bt\u0161ina nakupuj\u00edc\u00edch na Amazonu prohl\u00ed\u017e\u00ed na sv\u00fdch telefonech, tak\u017ee v\u00e1\u0161 obchod mus\u00ed vypadat dob\u0159e na men\u0161\u00edch obrazovk\u00e1ch. Vytvo\u0159te \u00fa\u017easn\u00fd obchod na Amazonu pomoc\u00ed obr\u00e1zk\u016f, kter\u00e9 se snadno proch\u00e1zej\u00ed, a ujist\u011bte se, \u017ee v\u00e1\u0161 text je dostate\u010dn\u011b velk\u00fd, aby se dal p\u0159e\u010d\u00edst bez p\u0159ibl\u00ed\u017een\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-328486-identifier\"><strong>3. Vyu\u017eijte A+ obsah<\/strong><\/p><p class=\"theme-wp-block gb-responsive-275364-identifier\">Pokud jste ji\u017e vytvo\u0159ili <a href=\"\/cs\/blog\/amazon-a-plus-content\/\">A+ obsah<\/a> pro sv\u00e9 seznamy, znovu ho pou\u017eijte zde, abyste pos\u00edlili sv\u016fj obchod. Vizu\u00e1ly jako srovn\u00e1vac\u00ed tabulky, zv\u00fdrazn\u011bn\u00ed v\u00fdhod a \u010dasto kladen\u00e9 ot\u00e1zky mohou pomoci odpov\u011bd\u011bt na dotazy a vybudovat d\u016fv\u011bru u nakupuj\u00edc\u00edch.<\/p><p class=\"theme-wp-block gb-responsive-438095-identifier\"><strong>4. Udr\u017eujte to \u010derstv\u00e9<\/strong><\/p><p class=\"theme-wp-block gb-responsive-589801-identifier\">Vytvo\u0159en\u00ed va\u0161eho obchodu na Amazonu je jedna v\u011bc. Jakmile ho v\u0161ak m\u00e1te, nenechte ho zch\u00e1trat. Aktualizujte sv\u00e9 doporu\u010den\u00e9 produkty a obr\u00e1zky b\u011bhem hlavn\u00edch n\u00e1kupn\u00edch sez\u00f3n, jako je \u010cern\u00fd p\u00e1tek, Prime Day nebo n\u00e1vrat do \u0161koly. Sez\u00f3nn\u00ed osv\u011b\u017een\u00ed pom\u00e1h\u00e1 va\u0161emu obchodu z\u016fstat relevantn\u00edm a atraktivn\u00edm.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-276671-identifier\">Jak naj\u00edt influencery na Amazonu s obchody<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-541246-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082317\/how-to-create-make-an-amazon-storefront.jpeg\" alt=\"Jak vytvo\u0159it a ud\u011blat obchod na Amazonu.\" class=\"wp-image-68981\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082317\/how-to-create-make-an-amazon-storefront-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082317\/how-to-create-make-an-amazon-storefront-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082317\/how-to-create-make-an-amazon-storefront.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-936207-identifier\">Neexistuje univerz\u00e1ln\u00ed metoda \u2013 ale kombinace t\u011bchto technik v\u00e1m jist\u011b p\u0159inese v\u00fdsledky, kter\u00e9 hled\u00e1te.<\/p><p class=\"theme-wp-block gb-responsive-154832-identifier\"><strong>1. Programy pro influencery na Amazonu<\/strong><\/p><p class=\"theme-wp-block gb-responsive-784461-identifier\">I kdy\u017e neexistuje jeden komplexn\u00ed adres\u00e1\u0159 program\u016f pro influencery na Amazonu, m\u016f\u017eete objevovat influencery pomoc\u00ed jin\u00fdch metod: hled\u00e1n\u00edm konkr\u00e9tn\u00edch produkt\u016f na Amazonu, pou\u017e\u00edv\u00e1n\u00edm platforem pro vyhled\u00e1v\u00e1n\u00ed influencer\u016f nebo prozkoum\u00e1v\u00e1n\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed s relevantn\u00edmi hashtagy.<\/p><p class=\"theme-wp-block gb-responsive-9725-identifier\"><strong>2. V\u00fdzkum hashtag\u016f na soci\u00e1ln\u00edch m\u00e9di\u00edch<\/strong><\/p><p class=\"theme-wp-block gb-responsive-820467-identifier\">Hledejte na Instagramu, YouTube a TikToku pomoc\u00ed hashtag\u016f relevantn\u00edch pro va\u0161i oblast (#amazonfinds, #giftguide atd.), abyste objevili influencery, kte\u0159\u00ed prezentuj\u00ed produkty.<\/p><p class=\"theme-wp-block gb-responsive-161561-identifier\"><strong>3. Platformy pro marketing influencer\u016f<\/strong><\/p><p class=\"theme-wp-block gb-responsive-194035-identifier\">Zkuste pou\u017e\u00edt zaveden\u00e9 platformy k nalezen\u00ed influencer\u016f podle va\u0161ich pot\u0159eb.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-143398-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-665258-identifier\">Influencity<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-432408-identifier\">AspireIQ<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-696740-identifier\">Upfluence<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-766784-identifier\">Filtrujte podle oblasti, velikosti publika a um\u00edst\u011bn\u00ed, abyste na\u0161li dob\u0159e slad\u011bn\u00e9 tv\u016frce.<\/p><p class=\"theme-wp-block gb-responsive-425959-identifier\"><strong>4. Amazon Live<\/strong><\/p><p class=\"theme-wp-block gb-responsive-785989-identifier\">Proch\u00e1zejte sekci \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed na Amazonu. Influencery tam \u010dasto funguj\u00ed tak\u00e9 jako majitel\u00e9 obchod\u016f, nab\u00edzej\u00edc\u00ed atraktivn\u00ed, v re\u00e1ln\u00e9m \u010dase prob\u00edhaj\u00edc\u00ed propagaci produkt\u016f.<\/p><p class=\"theme-wp-block gb-responsive-904615-identifier\"><strong>5. Agentury<\/strong><\/p><p class=\"theme-wp-block gb-responsive-652444-identifier\">Agentury jako Mediakix, Socialyte nebo Influencer Marketing Hub mohou vytvo\u0159it va\u0161e kampan\u011b, spojit v\u00e1s s t\u011bmi spr\u00e1vn\u00fdmi lidmi a posoudit, s k\u00fdm a jak byste dos\u00e1hli sv\u00fdch c\u00edl\u016f nejrychleji.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-904863-identifier\">Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky<\/h2><div class=\"wp-block-image gb-responsive-142161-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082458\/amazon-storefront-influencer.jpeg\" alt=\"Obchod na Amazonu nab\u00edz\u00ed atraktivn\u00ed p\u0159\u00edle\u017eitosti k v\u00fdd\u011blku pro influencery.\" class=\"wp-image-68999\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082458\/amazon-storefront-influencer-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082458\/amazon-storefront-influencer-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082458\/amazon-storefront-influencer.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-891656-identifier\">Ve shrnut\u00ed, pokud vytvo\u0159\u00edte obchod na Amazonu, kter\u00fd je atraktivn\u00ed, m\u016f\u017ee to velmi dob\u0159e fungovat jako motor r\u016fstu pro va\u0161e podnik\u00e1n\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-610997-identifier\">V\u011bd\u011bt, jak vytvo\u0159it a spravovat obchod na Amazonu, je obrovskou v\u00fdhodou pro influencery. Je to siln\u00e1, bezprobl\u00e9mov\u00e1 alternativa k provozov\u00e1n\u00ed osobn\u00ed webov\u00e9 str\u00e1nky: \u017e\u00e1dn\u00e9 k\u00f3dov\u00e1n\u00ed, \u017e\u00e1dn\u00e1 \u00fadr\u017eba, jen p\u0159\u00edjmy z affiliate marketingu z obsahu.<\/p><p class=\"theme-wp-block gb-responsive-652090-identifier\">Pro prodejce to otev\u00edr\u00e1 dve\u0159e k d\u016fv\u011bryhodn\u00fdm spoluprac\u00edm, v\u011bt\u0161\u00edmu dosahu a vy\u0161\u0161\u00edm konverz\u00edm prost\u0159ednictv\u00edm soci\u00e1ln\u00edho d\u016fkazu.<\/p><p class=\"theme-wp-block gb-responsive-271059-identifier\">A\u0165 u\u017e zji\u0161\u0165ujete, jak za\u010d\u00edt sv\u016fj vlastn\u00ed obchod na Amazonu \u2013 nebo spolupracujete s influencery, kte\u0159\u00ed ho maj\u00ed \u2013 jedno je jist\u00e9: m\u016f\u017eete zv\u00fd\u0161it svou p\u0159\u00edtomnost na Amazonu a odemknout nov\u00e9 zdroje p\u0159\u00edjm\u016f. To v\u0161e bez nutnosti vynal\u00e9zat kolo.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-668583-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1732523149785\"><strong class=\"schema-faq-question\"><strong>Co je Amazon Storefront?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Storefronty jsou personalizovan\u00e9 str\u00e1nky, kter\u00e9 umo\u017e\u0148uj\u00ed influencer\u016fm a tv\u016frc\u016fm obsahu na Amazonu prezentovat sv\u00e9 doporu\u010den\u00ed produkt\u016f v atraktivn\u00edm, organizovan\u00e9m form\u00e1tu. Tyto storefronty funguj\u00ed jako digit\u00e1ln\u00ed v\u00fdstavn\u00ed prostor, kde mohou majitel\u00e9 vystavovat produkty, kter\u00e9 otestovali a doporu\u010dili. N\u00e1sledovn\u00edci mohou nakupovat p\u0159\u00edmo p\u0159es storefront a influence\u0159i za tyto n\u00e1kupy dost\u00e1vaj\u00ed provizi.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732523223575\"><strong class=\"schema-faq-question\"><strong>Jak naj\u00edt Amazon Storefront?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Storefronty lze snadno naj\u00edt, kdy\u017e influence\u0159i nebo tv\u016frci obsahu sd\u00edlej\u00ed odkaz na sv\u016fj storefront na soci\u00e1ln\u00edch m\u00e9di\u00edch. Influence\u0159i \u010dasto odkazuj\u00ed na sv\u00e9 Amazon Storefronty p\u0159\u00edmo ve sv\u00fdch profilech nebo v p\u0159\u00edsp\u011bvc\u00edch na platform\u00e1ch jako Instagram, YouTube a TikTok. Alternativn\u011b lze pou\u017e\u00edt aplikaci Amazon a vyhledat storefront konkr\u00e9tn\u00edho influencera.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732523247541\"><strong class=\"schema-faq-question\"><strong>Jak se dostanu k Amazon Storefront?<\/strong><\/strong> <p class=\"schema-faq-answer\">Chcete-li vytvo\u0159it sv\u016fj vlastn\u00ed Amazon Storefront, mus\u00edte se p\u0159ipojit k programu Amazon Influencer. Po\u017eadavky na to zahrnuj\u00ed \u00fa\u010det na soci\u00e1ln\u00edch m\u00e9di\u00edch s dobr\u00fdm dosahem a pravidelnou interakc\u00ed. Po registraci a schv\u00e1len\u00ed m\u016f\u017eete personalizovat sv\u016fj storefront a p\u0159idat doporu\u010den\u00ed produkt\u016f.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732523258886\"><strong class=\"schema-faq-question\"><strong>Kolik sleduj\u00edc\u00edch pot\u0159ebujete pro program Amazon Affiliate?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon nevy\u017eaduje konkr\u00e9tn\u00ed minim\u00e1ln\u00ed po\u010det sleduj\u00edc\u00edch pro program Amazon Influencer nebo Affiliate. M\u00edsto toho se zam\u011b\u0159uje na anga\u017eovanost a autenticitu profilu. V\u00edce sleduj\u00edc\u00edch m\u016f\u017ee pomoci zv\u00fd\u0161it dosah a \u00fasp\u011bch prodeje, ale i mikro-influence\u0159i s anga\u017eovanou komunitou se mohou \u00fasp\u011b\u0161n\u011b zapojit do programu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732523276053\"><strong class=\"schema-faq-question\"><strong>Jak se d\u00e1 vyd\u011blat pen\u00edze s Amazonem?<\/strong><\/strong> <p class=\"schema-faq-answer\">V programu Amazon Influencer a Affiliate vyd\u011bl\u00e1vaj\u00ed tv\u016frci obsahu pen\u00edze t\u00edm, \u017ee dost\u00e1vaj\u00ed provize za kvalifikovan\u00e9 n\u00e1kupy proveden\u00e9 prost\u0159ednictv\u00edm jejich referen\u010dn\u00edch odkaz\u016f nebo storefrontu. Influence\u0159i vytv\u00e1\u0159ej\u00ed atraktivn\u00ed obsah, sd\u00edlej\u00ed sv\u00e1 doporu\u010den\u00ed a pot\u00e9 dost\u00e1vaj\u00ed mal\u00fd procentn\u00ed pod\u00edl z ka\u017ed\u00e9ho prodeje.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732523293176\"><strong class=\"schema-faq-question\"><strong>Kolik vyd\u011bl\u00e1te s odkazy Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">P\u0159\u00edjmy se li\u0161\u00ed v z\u00e1vislosti na kategorii produktu a po\u010dtu prodej\u016f. Sazba provize obvykle \u010din\u00ed od 1 % do 10 % za prodan\u00fd produkt. To, kolik influencer vyd\u011bl\u00e1, z\u00e1vis\u00ed na tom, jak \u010dasto jsou odkazy klik\u00e1ny a produkty nakupov\u00e1ny. Vysoce cen\u011bn\u00e9 polo\u017eky a vysok\u00e1 m\u00edra konverze vedou k vy\u0161\u0161\u00edm p\u0159\u00edjm\u016fm.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-463767-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Stanisic Vladimir \u2013 stock.adobe.com \/ \u00a9 Gorodenkoff \u2013 stock.adobe.com \/ \u00a9 Amazon \/ \u00a9 Krakenimages.com \u2013 stock.adobe.com<\/span><\/p><p class=\"theme-wp-block gb-responsive-709679-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Sly\u0161eli jste n\u011bkdy o Amazon Storefronts? N\u011bkdy se tento term\u00edn pou\u017e\u00edv\u00e1 zam\u011bniteln\u011b s obchodem Amazon nebo zna\u010dkov\u00fdm obchodem \u2013 ale to je ve skute\u010dnosti trochu zav\u00e1d\u011bj\u00edc\u00ed. Nau\u010dit se, jak vytvo\u0159it atraktivn\u00ed Amazon Storefront, m\u016f\u017ee b\u00fdt velmi u\u017eite\u010dn\u00e9 jak pro prodejce, tak pro influencery. Pod\u00edvejme se na v\u00fdhody. M\u00edsto budov\u00e1n\u00ed a \u00fadr\u017eby vlastn\u00edho webu (se v\u0161emi<\/p>\n","protected":false},"author":3,"featured_media":68960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[930,927],"tags":[],"class_list":["post-108681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nastroje-pro-prodejce-na-amazonu","category-tipy-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak vytvo\u0159it Amazon Storefront: Krok\u2011za\u2011krokem pr\u016fvodce + tipy na ROI<\/title>\n<meta name=\"description\" content=\"V\u011bd\u011bt, jak vytvo\u0159it Amazon Storefront, nejen zv\u00fd\u0161\u00ed d\u016fv\u011bru z\u00e1kazn\u00edk\u016f, ale tak\u00e9 p\u0159\u00edjmy. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. 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Tyto storefronty funguj\u00ed jako digit\u00e1ln\u00ed v\u00fdstavn\u00ed prostor, kde mohou majitel\u00e9 vystavovat produkty, kter\u00e9 otestovali a doporu\u010dili. N\u00e1sledovn\u00edci mohou nakupovat p\u0159\u00edmo p\u0159es storefront a influence\u0159i za tyto n\u00e1kupy dost\u00e1vaj\u00ed provizi","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/#faq-question-1732523223575","position":2,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/#faq-question-1732523223575","name":"Jak naj\u00edt Amazon Storefront?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon Storefronty lze snadno naj\u00edt, kdy\u017e influence\u0159i nebo tv\u016frci obsahu sd\u00edlej\u00ed odkaz na sv\u016fj storefront na soci\u00e1ln\u00edch m\u00e9di\u00edch. Influence\u0159i \u010dasto odkazuj\u00ed na sv\u00e9 Amazon Storefronty p\u0159\u00edmo ve sv\u00fdch profilech nebo v p\u0159\u00edsp\u011bvc\u00edch na platform\u00e1ch jako Instagram, YouTube a TikTok. Alternativn\u011b lze pou\u017e\u00edt aplikaci Amazon a vyhledat storefront konkr\u00e9tn\u00edho influencera.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/#faq-question-1732523247541","position":3,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/#faq-question-1732523247541","name":"Jak se dostanu k Amazon Storefront?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Chcete-li vytvo\u0159it sv\u016fj vlastn\u00ed Amazon Storefront, mus\u00edte se p\u0159ipojit k programu Amazon Influencer. Po\u017eadavky na to zahrnuj\u00ed \u00fa\u010det na soci\u00e1ln\u00edch m\u00e9di\u00edch s dobr\u00fdm dosahem a pravidelnou interakc\u00ed. Po registraci a schv\u00e1len\u00ed m\u016f\u017eete personalizovat sv\u016fj storefront a p\u0159idat doporu\u010den\u00ed produkt\u016f.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/#faq-question-1732523258886","position":4,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/#faq-question-1732523258886","name":"Kolik sleduj\u00edc\u00edch pot\u0159ebujete pro program Amazon Affiliate?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon nevy\u017eaduje konkr\u00e9tn\u00ed minim\u00e1ln\u00ed po\u010det sleduj\u00edc\u00edch pro program Amazon Influencer nebo Affiliate. M\u00edsto toho se zam\u011b\u0159uje na anga\u017eovanost a autenticitu profilu. V\u00edce sleduj\u00edc\u00edch m\u016f\u017ee pomoci zv\u00fd\u0161it dosah a \u00fasp\u011bch prodeje, ale i mikro-influence\u0159i s anga\u017eovanou komunitou se mohou \u00fasp\u011b\u0161n\u011b zapojit do programu.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/#faq-question-1732523276053","position":5,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/#faq-question-1732523276053","name":"Jak se d\u00e1 vyd\u011blat pen\u00edze s Amazonem?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V programu Amazon Influencer a Affiliate vyd\u011bl\u00e1vaj\u00ed tv\u016frci obsahu pen\u00edze t\u00edm, \u017ee dost\u00e1vaj\u00ed provize za kvalifikovan\u00e9 n\u00e1kupy proveden\u00e9 prost\u0159ednictv\u00edm jejich referen\u010dn\u00edch odkaz\u016f nebo storefrontu. Influence\u0159i vytv\u00e1\u0159ej\u00ed atraktivn\u00ed obsah, sd\u00edlej\u00ed sv\u00e1 doporu\u010den\u00ed a pot\u00e9 dost\u00e1vaj\u00ed mal\u00fd procentn\u00ed pod\u00edl z ka\u017ed\u00e9ho prodeje.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/#faq-question-1732523293176","position":6,"url":"https:\/\/www.sellerlogic.com\/cs\/blog\/jak-vytvorit-amazon-storefront-krok-za-krokem\/#faq-question-1732523293176","name":"Kolik vyd\u011bl\u00e1te s odkazy Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"P\u0159\u00edjmy se li\u0161\u00ed v z\u00e1vislosti na kategorii produktu a po\u010dtu prodej\u016f. Sazba provize obvykle \u010din\u00ed od 1 % do 10 % za prodan\u00fd produkt. To, kolik influencer vyd\u011bl\u00e1, z\u00e1vis\u00ed na tom, jak \u010dasto jsou odkazy klik\u00e1ny a produkty nakupov\u00e1ny. 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