{"id":108699,"date":"2020-10-27T14:20:00","date_gmt":"2020-10-27T14:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/10-nejlepsich-tipu-jak-efektivne-snizit-miru-vraceni\/"},"modified":"2020-10-27T14:20:00","modified_gmt":"2020-10-27T14:20:00","slug":"10-nejlepsich-tipu-jak-efektivne-snizit-miru-vraceni","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/10-nejlepsich-tipu-jak-efektivne-snizit-miru-vraceni\/","title":{"rendered":"10 nejlep\u0161\u00edch tip\u016f, jak efektivn\u011b sn\u00ed\u017eit m\u00edru vr\u00e1cen\u00ed"},"content":{"rendered":"Je to jeden z hlavn\u00edch probl\u00e9m\u016f v online maloobchodu: p\u0159\u00edval vratek. Dvou\u010d\u00edseln\u00e9 sazby nejsou \u010dasto neobvykl\u00e9, ale sp\u00ed\u0161e pravidlem. V kategorii m\u00f3dy se m\u00edra vr\u00e1cen\u00ed pravideln\u011b p\u0159ekra\u010duje 50% hranici. Pro e-commerce, kde jsou mar\u017ee tradi\u010dn\u011b ji\u017e n\u00edzk\u00e9, je to docela v\u00fdzva, jak st\u00e1le <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/\">prod\u00e1vat ziskov\u011b<\/a> za t\u011bchto podm\u00ednek. Proto se mnoho online prodejc\u016f sna\u017e\u00ed sn\u00ed\u017eit svou m\u00edru vr\u00e1cen\u00ed.<p class=\"theme-wp-block gb-responsive-420351-identifier\">To je tak\u00e9 pravda pro prodejce, kte\u0159\u00ed obchoduj\u00ed p\u0159edev\u0161\u00edm prost\u0159ednictv\u00edm tr\u017ei\u0161\u0165, jako je Amazon. Tam je probl\u00e9m je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed, proto\u017ee struktura tohoto p\u0159epravn\u00edho giganta usnad\u0148uje z\u00e1kazn\u00edk\u016fm vracet zbo\u017e\u00ed. Krom\u011b toho maj\u00ed prodejci na Amazonu mnohem m\u00e9n\u011b mo\u017enost\u00ed, jak v\u00fdrazn\u011b sn\u00ed\u017eit sv\u00e9 vr\u00e1tky.<\/p><p class=\"theme-wp-block gb-responsive-740061-identifier\">Co tedy d\u011blat? Zatnout zuby, spolknout ho\u0159kou pilulku a p\u0159ijmout situaci? Koneckonc\u016f, v\u0161ichni prodejci se s t\u00edmto probl\u00e9mem pot\u00fdkaj\u00ed stejn\u011b, tak\u017ee se to vyrovn\u00e1v\u00e1 konkurenceschopn\u011b, \u017ee? To by se dalo ud\u011blat \u2013 ale nevy\u0159e\u0161\u00ed to probl\u00e9m. U\u017e jen kv\u016fli \u017eivotn\u00edmu prost\u0159ed\u00ed by prodejci m\u011bli ud\u011blat v\u0161e, co mohou, aby sn\u00ed\u017eili svou m\u00edru vr\u00e1cen\u00ed. P\u011bkn\u00fd vedlej\u0161\u00ed efekt: ti, kte\u0159\u00ed pracuj\u00ed na sv\u00e9 m\u00ed\u0159e vr\u00e1cen\u00ed, obvykle zlep\u0161uj\u00ed kvalitu sv\u00fdch nab\u00eddek a mohou tedy doufat v v\u00edce prodej\u016f. Uk\u00e1\u017eeme v\u00e1m, co m\u016f\u017eete ud\u011blat.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-231028-identifier\">10 tip\u016f pro m\u00e9n\u011b vratek<\/h2><p class=\"theme-wp-block gb-responsive-248416-identifier\">Prodejci na Amazonu maj\u00ed t\u011b\u017ek\u00e9 \u010dasy, pokud jde o vr\u00e1tky. Na jedn\u00e9 stran\u011b nemaj\u00ed mo\u017enosti, kter\u00e9 maj\u00ed tradi\u010dn\u00ed provozovatel\u00e9 online obchod\u016f \u2013 tipy jako \u201eZeptejte se na d\u016fvod vr\u00e1cen\u00ed a pou\u010dte se z n\u011bj\u201c nebo \u201eZav\u00e9st poplatky za vr\u00e1cen\u00ed\u201c jsou jednodu\u0161e neprovediteln\u00e9.<\/p>Na druh\u00e9 stran\u011b m\u00e1 Amazon prim\u00e1rn\u00ed z\u00e1jem o dokonalou z\u00e1kaznickou cestu a usnad\u0148uje z\u00e1kazn\u00edk\u016fm z\u00edsk\u00e1n\u00ed \u0161t\u00edtku pro vr\u00e1cen\u00ed. Proto\u017ee kdy\u017e je z\u00e1kazn\u00edk obecn\u011b spokojen, zvy\u0161uje se pravd\u011bpodobnost, \u017ee uskute\u010dn\u00ed sv\u016fj dal\u0161\u00ed n\u00e1kup prost\u0159ednictv\u00edm online platformy. S touto filosofi\u00ed Amazon generuje miliardy p\u0159\u00edjm\u016f ka\u017ed\u00fd rok navzdory mnoha vr\u00e1tk\u016fm. I kdy\u017e se objevily zv\u011bsti, \u017ee spole\u010dnost <a class=\"theme-wp-block\" href=\"https:\/\/www.heise.de\/newsticker\/meldung\/Amazon-geht-mit-Kontensperrungen-gegen-hohe-Retourenquoten-vor-1927899.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pozastavuje \u00fa\u010dty zvl\u00e1\u0161\u0165 vracej\u00edc\u00edch online nakupuj\u00edc\u00edch<\/a>, stav\u00ed sv\u00e9 prodejce na tr\u017ei\u0161ti do obt\u00ed\u017en\u00e9 situace se svou obecnou politikou vracen\u00ed. To proto, \u017ee m\u00edra vr\u00e1cen\u00ed hraje d\u016fle\u017eitou roli p\u0159i ud\u011blov\u00e1n\u00ed <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/infografika-toto-jsou-13-kroku-k-ziskani-buy-box-na-amazonu\/\">Buy Box<\/a>. Sestavili jsme deset tip\u016f, jak m\u016f\u017eete st\u00e1le sn\u00ed\u017eit svou m\u00edru vr\u00e1cen\u00ed!<h3 class=\"theme-wp-block wp-block-heading gb-responsive-675906-identifier\">#1: \u010c\u00edm rychlej\u0161\u00ed je doprava, t\u00edm ni\u017e\u0161\u00ed je m\u00edra vr\u00e1cen\u00ed<\/h3><p class=\"theme-wp-block gb-responsive-215075-identifier\">Pr\u016fm\u011brn\u00fd online nakupuj\u00edc\u00ed je netrp\u011bliv\u00fd a vrtkav\u00fd. D\u00e1v\u00e1 p\u0159ednost nakupov\u00e1n\u00ed z pohovky pozd\u011b v noci a chce, aby byla jeho objedn\u00e1vka doru\u010dena co nejd\u0159\u00edve, ide\u00e1ln\u011b u\u017e n\u00e1sleduj\u00edc\u00ed den. Pokud se to nestane, o\u010dek\u00e1v\u00e1n\u00ed obvykle rychle vyprch\u00e1. \u010c\u00edm v\u00edce \u010dasu ub\u011bhne mezi zad\u00e1n\u00edm objedn\u00e1vky a p\u0159ijet\u00edm bal\u00ed\u010dku, t\u00edm vy\u0161\u0161\u00ed je pravd\u011bpodobnost, \u017ee z\u00e1kazn\u00edci zbo\u017e\u00ed vr\u00e1t\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-116718-identifier\">Aby se sn\u00ed\u017eila m\u00edra vr\u00e1cen\u00ed, je proto optimalizace pln\u011bn\u00ed a dopravy z\u00e1sadn\u00ed. Je jasn\u00e9, \u017ee ne ka\u017ed\u00fd m\u016f\u017ee nab\u00eddnout doru\u010den\u00ed ve stejn\u00fd den \u2013 ale prodejci, kte\u0159\u00ed zaji\u0161\u0165uj\u00ed vlastn\u00ed pln\u011bn\u00ed, by se m\u011bli kriticky pod\u00edvat na sv\u00e9 procesy. Kde jsou \u00fazk\u00e1 m\u00edsta a co s nimi mohu ud\u011blat? Mohu optimalizovat sv\u016fj software a vytvo\u0159it automatick\u00e9 balic\u00ed seznamy? Pot\u0159ebuji v\u00edce zam\u011bstnanc\u016f? To jsou v\u0161echno ot\u00e1zky, kter\u00e9 mohou v\u00e9st k rychlej\u0161\u00ed doprav\u011b a k tomu, \u017ee z\u00e1kazn\u00edk obdr\u017e\u00ed sv\u00e9 zbo\u017e\u00ed d\u0159\u00edve.<\/p>Krom\u011b toho existuje tak\u00e9 mo\u017enost vyu\u017e\u00edt <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-mezi-eu-a-uk-tady-je-co-mohou-prodejci-delat\/\">pln\u011bn\u00ed Amazonem (FBA)<\/a>. Tato slu\u017eba zahrnuje skladov\u00e1n\u00ed zbo\u017e\u00ed v distribu\u010dn\u00edch centrech e-commerce giganta, sestavov\u00e1n\u00ed objedn\u00e1vek, dopravu, stejn\u011b jako z\u00e1kaznick\u00fd servis v\u010detn\u011b spr\u00e1vy vratek. I kdy\u017e nelze t\u00edmto zp\u016fsobem p\u0159\u00edmo sn\u00ed\u017eit m\u00edru vr\u00e1cen\u00ed, FBA m\u00e1 mnoho v\u00fdhod, kter\u00e9 mohou vyv\u00e1\u017eit vysokou m\u00edru vr\u00e1cen\u00ed:<div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-512821-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-342440-identifier\">Doprava je zaru\u010dena jako rychl\u00e1 a zahrnuje sledov\u00e1n\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-936002-identifier\">Prost\u0159ednictv\u00edm FBA m\u016f\u017ee prodejce u\u0161et\u0159it na n\u00e1kladn\u00e9 logistice, od skladovac\u00edch prostor po person\u00e1l a spr\u00e1vu vratek.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-389997-identifier\">Z\u00e1rove\u0148 jsou n\u00e1klady jasn\u011b vypo\u010ditateln\u00e9, zat\u00edmco prodejci s vlastn\u00edm pln\u011bn\u00edm mus\u00ed udr\u017eovat skladovac\u00ed prostory a person\u00e1l \u2013 a\u0165 u\u017e je to pot\u0159eba, nebo ne.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595469-identifier\">FBA produkty automaticky z\u00edsk\u00e1vaj\u00ed vyhled\u00e1van\u00e9 logo Prime, rychlej\u0161\u00ed doprava je zahrnuta.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-54396-identifier\">Prodejci FBA se ji\u017e nemus\u00ed ob\u00e1vat o sv\u016fj v\u00fdkon, proto\u017ee <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/14-nejdulezitejsich-kriterii-pro-ziskani-buyboxu-na-amazonu-a-jak-udrzet-sve-metriky-pod-kontrolou\/\">nejd\u016fle\u017eit\u011bj\u0161\u00ed metriky<\/a> jsou automaticky na \u0161pi\u010dkov\u00e9 \u00farovni. To plat\u00ed tak\u00e9 pro kl\u00ed\u010dovou m\u00edru nespokojenosti s vr\u00e1cen\u00edm.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78572-identifier\">#2: \u010c\u00edm lep\u0161\u00ed je popis produktu, t\u00edm ni\u017e\u0161\u00ed je m\u00edra vr\u00e1cen\u00ed<\/h3><p class=\"theme-wp-block gb-responsive-307409-identifier\">Tento aspekt je velmi d\u016fle\u017eit\u00fd pro udr\u017eiteln\u00e9 sn\u00ed\u017een\u00ed m\u00edry vr\u00e1cen\u00ed. Na rozd\u00edl od kamenn\u00e9ho maloobchodu nemohou online nakupuj\u00edc\u00ed zbo\u017e\u00ed podrobn\u011b prozkoumat, osahat si ho nebo si ho vyzkou\u0161et p\u0159ed n\u00e1kupem. Z\u00e1rove\u0148 maj\u00ed vzhled, pocit a funk\u010dnost rozhoduj\u00edc\u00ed vliv na n\u00e1kupn\u00ed rozhodnut\u00ed. Online prodejci mohou tento nev\u00fdhodn\u00fd stav pouze \u010d\u00e1ste\u010dn\u011b kompenzovat. Proto je o to d\u016fle\u017eit\u011bj\u0161\u00ed vyu\u017e\u00edt v\u0161echny mo\u017enosti naplno.<\/p><p class=\"theme-wp-block gb-responsive-416555-identifier\">Pro prodejce na Amazonu to znamen\u00e1 p\u0159edev\u0161\u00edm odpov\u00eddaj\u00edc\u00edm zp\u016fsobem navrhnout str\u00e1nku s podrobnostmi o produktu. Nic nen\u00ed pro m\u00edru vr\u00e1cen\u00ed fat\u00e1ln\u011bj\u0161\u00ed ne\u017e \u0161patn\u00fd, neinformativn\u00ed popis produktu. M\u00edsto toho by m\u011bl b\u00fdt z\u00e1kazn\u00edk co nejjasn\u011bji informov\u00e1n o tom, co m\u016f\u017ee o\u010dek\u00e1vat. Jak\u00fd produkt to je? K \u010demu se tento produkt pou\u017e\u00edv\u00e1? Jak\u00e9 speci\u00e1ln\u00ed funkce a vlastnosti nab\u00edz\u00ed? \u010c\u00edm jasn\u011bj\u0161\u00ed jsou takov\u00e9 body pro kupuj\u00edc\u00edho, t\u00edm informovan\u011bj\u0161\u00ed m\u016f\u017ee b\u00fdt jejich n\u00e1kupn\u00ed rozhodnut\u00ed a t\u00edm ni\u017e\u0161\u00ed je pravd\u011bpodobnost, \u017ee zbo\u017e\u00ed vr\u00e1t\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-754065-identifier\">Na Amazonu maj\u00ed prodejci, kte\u0159\u00ed spravuj\u00ed seznam, dal\u0161\u00ed mo\u017enost, jak sn\u00ed\u017eit svou m\u00edru vr\u00e1cen\u00ed. Prost\u0159ednictv\u00edm takzvan\u00e9ho obsahu A+ m\u016f\u017ee b\u00fdt popis produktu roz\u0161\u00ed\u0159en o dal\u0161\u00edch 5 000 znak\u016f. Krom\u011b toho lze tak\u00e9 integrovat obr\u00e1zky nebo tabulky. Obsah A+ je tedy obzvl\u00e1\u0161\u0165 vhodn\u00fd pro prezentaci produkt\u016f, kter\u00e9 vy\u017eaduj\u00ed vysv\u011btlen\u00ed, p\u0159edv\u00e1d\u011bn\u00ed jedine\u010dn\u00fdch prodejn\u00edch bod\u016f nebo vysv\u011btlov\u00e1n\u00ed d\u016fle\u017eit\u00fdch podrobnost\u00ed o produktu.<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-left desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-154398-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-128506-identifier has-medium-font-size\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Podrobn\u00fd \u010dl\u00e1nek o tomto dodate\u010dn\u00e9m obsahu najdete zde: <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/sablony-a-nejlepsi-praktiky-obsahu-amazon-a-jake-moduly-jsou-k-dispozici\/\">Amazon A+ Content \u2013 Bezplatn\u00e1 cesta k vysok\u00e9 m\u00ed\u0159e konverze?<\/a><\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-36570-identifier\">#3: Obr\u00e1zky produkt\u016f mohou tak\u00e9 sn\u00ed\u017eit v\u00fdskyt vratek<\/h3><p class=\"theme-wp-block gb-responsive-215328-identifier\">Tak d\u016fle\u017eit\u00e9 jako popis jsou obr\u00e1zky produktu. Krom\u011b kvality, kter\u00e1 by m\u011bla b\u00fdt co nejvy\u0161\u0161\u00ed, hraj\u00ed dal\u0161\u00ed aspekty roli p\u0159i sni\u017eov\u00e1n\u00ed m\u00edry vr\u00e1cen\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-202061-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-351064-identifier\">Velk\u00e9 <strong>\u010d\u00edslo<\/strong>: Jeden obr\u00e1zek produktu nikdy nem\u016f\u017ee b\u00fdt dostate\u010dn\u00fd. V\u00edce obr\u00e1zk\u016f z r\u016fzn\u00fdch \u00fahl\u016f je nezbytn\u00e9, aby z\u00e1kazn\u00edk z\u00edskal realistick\u00fd dojem o polo\u017ece.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-582707-identifier\"><strong>Detailn\u00ed z\u00e1b\u011bry<\/strong>: Tyto prakticky nahrazuj\u00ed hmatov\u00fd z\u00e1\u017eitek, kter\u00fd m\u016f\u017ee z\u00e1kazn\u00edk m\u00edt v kamenn\u00e9m maloobchodu. Speci\u00e1ln\u00ed detaily lze tak\u00e9 t\u00edmto zp\u016fsobem prezentovat.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-569417-identifier\">Vysok\u00e9 <strong>rozli\u0161en\u00ed<\/strong>: Obr\u00e1zky by m\u011bly p\u0159i pou\u017eit\u00ed funkce zoom st\u00e1le vypadat nepixelovan\u00e9.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-407271-identifier\"><strong>Modely<\/strong>: Nejen pro od\u011bvy, ale tak\u00e9 pro v\u0161echny ostatn\u00ed produkty, kter\u00e9 se nos\u00ed bl\u00edzko t\u011bla (nap\u0159. batohy, hodinky atd.), by m\u011bl b\u00fdt produkt nav\u00edc zobrazen na modelu.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-779422-identifier\">V\u0161echny tyto aspekty zaji\u0161\u0165uj\u00ed, \u017ee z\u00e1kazn\u00edk z\u00edsk\u00e1 &#8220;pocit&#8221; pro produkt. \u010c\u00edm realistick\u011bj\u0161\u00ed je vytvo\u0159en\u00fd dojem, t\u00edm ni\u017e\u0161\u00ed je pravd\u011bpodobnost, \u017ee bude z\u00e1kazn\u00edk zklam\u00e1n p\u0159i rozbalov\u00e1n\u00ed zbo\u017e\u00ed.<\/p>\t\n\t<div  class=\"theme-wp-block theme-block-media-text alignwide desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide desktop-blockDirection-row xl-blockDirection-row lg-blockDirection-row desktop-mediaPosition-left xl-mediaPosition-left lg-mediaPosition-left md-mediaPosition-left sm-mediaPosition-left gb-responsive-127825-identifier md-blockDirection-column sm-blockDirection-column has-background gb-columns-style-default\">\n\t\t<figure class=\"wp-block-theme-media-text__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1410\" height=\"927\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png\" class=\"attachment- size-\" alt=\"amazon-business-analytics-tool-large.png\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-104x68.png 104w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-208x137.png 208w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-1200x789.png 1200w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png 1410w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/>\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t<div class=\"wp-block-theme-media-text__content\">\n\t\t\t<h3 class=\"theme-wp-block wp-block-heading gb-responsive-650725-identifier\">Prod\u00e1v\u00e1te ziskov\u011b?<\/h3><p class=\"theme-wp-block gb-responsive-308743-identifier\">Sledujte v\u00fdvoj zisku va\u0161ich produkt\u016f s SELLERLOGIC Business Analytics a p\u0159ij\u00edmejte v\u010dasn\u00e1 rozhodnut\u00ed zalo\u017een\u00e1 na datech, abyste vyu\u017eili potenci\u00e1l sv\u00e9ho podnik\u00e1n\u00ed na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-74174-identifier\" style=\"line-height:1.5\"><a href=\"https:\/\/www.sellerlogic.com\/cs\/business-analytics-tool-amazon\/\">Objevte nyn\u00ed!<\/a><\/p>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-786793-identifier\">#4: Prodejci na trhu by m\u011bli tak\u00e9 vyu\u017e\u00edvat data, kter\u00e1 maj\u00ed<\/h3><p class=\"theme-wp-block gb-responsive-692353-identifier\">Samoz\u0159ejm\u011b, zejm\u00e9na prodejci FBA nemaj\u00ed stejn\u00e9 p\u0159\u00edle\u017eitosti k shroma\u017e\u010fov\u00e1n\u00ed dat jako ti, kte\u0159\u00ed maj\u00ed vlastn\u00ed internetov\u00fd obchod. Ale prodejci na Amazonu maj\u00ed tak\u00e9 p\u0159\u00edstup k informac\u00edm, kter\u00e9 mohou vyu\u017e\u00edt k sn\u00ed\u017een\u00ed sv\u00e9 m\u00edry vracen\u00ed. Zde by m\u011bly b\u00fdt zvl\u00e1\u0161\u0165 zm\u00edn\u011bny z\u00e1kaznick\u00e9 recenze. Prodejci by se m\u011bli zejm\u00e9na zam\u011b\u0159it na negativn\u00ed recenze. Objevuj\u00ed se ur\u010dit\u00e9 st\u00ed\u017enosti opakovan\u011b? Pak je to ur\u010dit\u011b indikace, pro\u010d n\u011bkte\u0159\u00ed z\u00e1kazn\u00edci vracej\u00ed sv\u00e9 objedn\u00e1vky.<\/p><p class=\"theme-wp-block gb-responsive-799732-identifier\">Krom\u011b toho Amazon v\u017edy \u017e\u00e1d\u00e1 o d\u016fvod, kdy\u017e je vr\u00e1cen\u00ed provedeno. Pokud z\u00e1kazn\u00edk zde uvede &#8220;Nel\u00edb\u00ed se&#8221;, m\u016f\u017ee to b\u00fdt indikace nedostate\u010dn\u00fdch fotografi\u00ed produktu. Mnoho odpov\u011bd\u00ed &#8220;Nesed\u00ed&#8221; nazna\u010duje, \u017ee by st\u00e1lo za to zahrnout tabulku velikost\u00ed do popisu produktu.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-412837-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg\" alt=\"Sn\u00ed\u017een\u00ed m\u00edry vracen\u00ed prost\u0159ednictv\u00edm robustn\u00edho balen\u00ed\" class=\"wp-image-52888\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-836176-identifier\">#5: Robustn\u00ed balen\u00ed sni\u017euje po\u0161kozen\u00ed b\u011bhem p\u0159epravy<\/h3><p class=\"theme-wp-block gb-responsive-630613-identifier\">Balen\u00ed je \u010dasto podce\u0148ov\u00e1no mnoha prodejci, p\u0159esto je velmi d\u016fle\u017eit\u00e9 pro z\u00e1kaznickou zku\u0161enost. P\u0159ed\u00e1v\u00e1 prvn\u00ed dojem, kter\u00fd m\u016f\u017ee b\u00fdt rozhoduj\u00edc\u00ed. Spr\u00e1vn\u00e9 balen\u00ed d\u011bl\u00e1 je\u0161t\u011b v\u00edc: chr\u00e1n\u00ed polo\u017eku. Po\u0161kozen\u00e9 zbo\u017e\u00ed je na druh\u00e9 stran\u011b velmi pravd\u011bpodobn\u011b vr\u00e1ceno. Aby se sn\u00ed\u017eila m\u00edra vracen\u00ed nebo aby se zabr\u00e1nilo jej\u00edmu vzestupu, je proto d\u016fle\u017eit\u00e9 zvolit robustn\u00ed balen\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-735603-identifier\">To lze tak\u00e9 aplikovat na samotn\u00fd obal. Vhodn\u00e9 krabice jsou m\u00e9n\u011b n\u00e1chyln\u00e9 k prom\u00e1\u010dknut\u00ed a otisk\u016fm, a n\u011bkter\u00e1 d\u0159ev\u011bn\u00e1 vlna d\u00e1le sni\u017euje riziko po\u0161kozen\u00ed b\u011bhem p\u0159epravn\u00edho procesu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-14350-identifier\">#6: Dobr\u00e1 z\u00e1kaznick\u00e1 podpora \u0159e\u0161\u00ed probl\u00e9my a podporuje loajalitu z\u00e1kazn\u00edk\u016f<\/h3><p class=\"theme-wp-block gb-responsive-688081-identifier\">Pro budov\u00e1n\u00ed dobr\u00e9 loajality z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161en\u00ed pravd\u011bpodobnosti n\u00e1kupu je kl\u00ed\u010dov\u00e1 dostupn\u00e1 a kompetentn\u00ed z\u00e1kaznick\u00e1 podpora. Proto je doporu\u010diteln\u00e9 nab\u00eddnout r\u016fzn\u00e9 zp\u016fsoby rychl\u00e9ho kontaktu pro objasn\u011bn\u00ed dotaz\u016f a hladk\u00e9 vy\u0159izov\u00e1n\u00ed vracen\u00ed. Nap\u0159\u00edklad krom\u011b obecn\u00e9 infolinky by mohl b\u00fdt v va\u0161em internetov\u00e9m obchod\u011b k dispozici tak\u00e9 chatbot (p\u0159\u00edjemn\u00fd vedlej\u0161\u00ed efekt: to nav\u00edc uleh\u010duje va\u0161\u00ed z\u00e1kaznick\u00e9 podpo\u0159e).<\/p><p class=\"theme-wp-block gb-responsive-566604-identifier\">Krom\u011b toho by m\u011bla b\u00fdt z\u00e1kaznick\u00e1 slu\u017eba snadno dostupn\u00e1, proto\u017ee potenci\u00e1ln\u00ed z\u00e1kazn\u00edci \u010dasto maj\u00ed dotazy p\u0159ed proveden\u00edm n\u00e1kupu. Odpov\u011b\u010f va\u0161eho t\u00fdmu v takov\u00fdch situac\u00edch m\u016f\u017ee rozhodnout o tom, zda z\u00e1kazn\u00edk z\u016fstane nebo odejde. Zru\u010dn\u00e9 zach\u00e1zen\u00ed s dotazy z\u00e1kazn\u00edk\u016f, jako je doporu\u010den\u00ed podobn\u00fdch produkt\u016f, kter\u00e9 mohou l\u00e9pe odpov\u00eddat p\u0159\u00e1n\u00edm z\u00e1kazn\u00edka, nejen ukazuje z\u00e1vazek, ale tak\u00e9 vede k spokojen\u011bj\u0161\u00edm z\u00e1kazn\u00edk\u016fm a vy\u0161\u0161\u00edm prodej\u016fm.<\/p><p class=\"theme-wp-block gb-responsive-137899-identifier\">Jako prodejce na Amazonu m\u016f\u017eete tak\u00e9 zcela outsourcovat svou z\u00e1kaznickou podporu pomoc\u00ed Amazon FBA.<\/p><p class=\"theme-wp-block gb-responsive-536621-identifier\">Stru\u010dn\u011b \u0159e\u010deno, pozitivn\u00ed a proaktivn\u00ed p\u0159\u00edstup v z\u00e1kaznick\u00e9 podpo\u0159e pom\u00e1h\u00e1 sn\u00ed\u017eit m\u00edru vracen\u00ed v pozd\u011bj\u0161\u00edch f\u00e1z\u00edch z\u00e1kaznick\u00e9 cesty a zlep\u0161it celkovou zku\u0161enost z\u00e1kazn\u00edka. Zde <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/zaskoleni-a-zakaznicka-podpora-tym-csm-u-sellerlogic\/\">je p\u0159\u00edklad t\u00fdmu<\/a>, kter\u00fd tyto prvky ka\u017edodenn\u011b zt\u011bles\u0148uje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-132580-identifier\">#7 Vytvo\u0159te n\u00e1kupn\u00ed pob\u00eddky<\/h3><p class=\"theme-wp-block gb-responsive-32583-identifier\">Odm\u011bny a pob\u00eddky mohou pomoci sn\u00ed\u017eit m\u00edru vracen\u00ed, pokud jsou pou\u017e\u00edv\u00e1ny strategicky. Existuje n\u011bkolik mo\u017enost\u00ed pro internetov\u00e9 prodejce:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-478359-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-717435-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Pob\u00eddky za ponechan\u00e9 polo\u017eky:<\/strong> N\u011bkte\u0159\u00ed internetov\u00ed prodejci nab\u00edzej\u00ed odm\u011bny nebo slevy z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed si ponechaj\u00ed sv\u00e9 polo\u017eky m\u00edsto jejich vracen\u00ed. To lze prov\u00e9st nap\u0159\u00edklad ud\u011blen\u00edm v\u011brnostn\u00edch bod\u016f nebo pouk\u00e1zky na budouc\u00ed n\u00e1kupy.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-156829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-239193-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Transparentn\u00ed politika vracen\u00ed:<\/strong> Jasnou komunikac\u00ed podm\u00ednek vracen\u00ed a poskytov\u00e1n\u00edm jednoduch\u00fdch postup\u016f pro vracen\u00ed mohou b\u00fdt z\u00e1kazn\u00edci povzbuzeni k tomu, aby si ponechali sv\u00e9 polo\u017eky m\u00edsto jejich vracen\u00ed. Kdy\u017e z\u00e1kazn\u00edci v\u011bd\u00ed, \u017ee mohou zbo\u017e\u00ed snadno vr\u00e1tit, pokud je to pot\u0159eba, mohou b\u00fdt m\u00e9n\u011b naklon\u011bni to skute\u010dn\u011b ud\u011blat.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-786767-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-603804-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Personalizovan\u00e9 nab\u00eddky:<\/strong> Analyzov\u00e1n\u00edm n\u00e1kupn\u00edho chov\u00e1n\u00ed a vzorc\u016f vracen\u00ed mohou internetov\u00ed prodejci vytv\u00e1\u0159et personalizovan\u00e9 nab\u00eddky p\u0159izp\u016fsoben\u00e9 pot\u0159eb\u00e1m a preferenc\u00edm sv\u00fdch z\u00e1kazn\u00edk\u016f. To m\u016f\u017ee pomoci zajistit, \u017ee budou z\u00e1kazn\u00edci se sv\u00fdmi n\u00e1kupy spokojen\u011bj\u0161\u00ed a vr\u00e1t\u00ed m\u00e9n\u011b polo\u017eek.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419488-identifier\">#8 Ti, kte\u0159\u00ed se u\u010d\u00ed z recenz\u00ed z\u00e1kazn\u00edk\u016f, prod\u00e1vaj\u00ed l\u00e9pe<\/h3><p class=\"theme-wp-block gb-responsive-968276-identifier\">Aby se sn\u00ed\u017eila m\u00edra vracen\u00ed v e-commerce, je kl\u00ed\u010dov\u00e9 pochopit d\u016fvody vracen\u00ed produkt\u016f. Efektivn\u00ed metodou pro to je po\u017e\u00e1dat z\u00e1kazn\u00edky o d\u016fvod vracen\u00ed b\u011bhem procesu vracen\u00ed. Krom\u011b toho m\u016f\u017ee nastaven\u00ed sekce pro recenze na str\u00e1nk\u00e1ch produkt\u016f poskytnout cennou zp\u011btnou vazbu pro v\u00e1s. Z\u00e1kaznick\u00e9 recenze nejsou pouze d\u016fv\u011bryhodn\u00fdm zdrojem informac\u00ed, ale mohou tak\u00e9 objasnit nep\u0159edv\u00eddan\u00e9 ot\u00e1zky a pos\u00edlit d\u016fv\u011bru potenci\u00e1ln\u00edch kupuj\u00edc\u00edch. Zvl\u00e1\u0161\u0165 <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/6-ultimatnich-tipu-jak-ziskat-vice-recenzi-na-amazonu\/\">na platform\u00e1ch jako Amazon, z\u00e1kaznick\u00e9 recenze<\/a> hraj\u00ed kl\u00ed\u010dovou roli.<\/p><p class=\"theme-wp-block gb-responsive-459360-identifier\">Krom\u011b &#8220;vzd\u011bl\u00e1vac\u00ed hodnoty&#8221; z\u00e1kaznick\u00fdch recenz\u00ed nelze dostate\u010dn\u011b zd\u016fraznit, pro\u010d hraj\u00ed z\u00e1kaznick\u00e9 recenze centr\u00e1ln\u00ed roli jako soci\u00e1ln\u00ed d\u016fkaz v e-commerce. Sni\u017euj\u00ed nejistotu potenci\u00e1ln\u00edch kupuj\u00edc\u00edch t\u00edm, \u017ee poskytuj\u00ed pohledy na zku\u0161enosti ostatn\u00edch. Krom\u011b toho se lid\u00e9 obvykle identifikuj\u00ed s ostatn\u00edmi z\u00e1kazn\u00edky a n\u00e1sleduj\u00ed jejich jedn\u00e1n\u00ed. Z\u00e1kaznick\u00e9 recenze jsou pova\u017eov\u00e1ny za odborn\u00e9 n\u00e1zory, proto\u017ee poskytuj\u00ed pohled na kvalitu produktu z perspektivy ostatn\u00edch z\u00e1kazn\u00edk\u016f, co\u017e zvy\u0161uje jejich d\u016fv\u011bryhodnost.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-20299-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg\" alt=\"M\u00edra vracen\u00ed m\u016f\u017ee b\u00fdt sn\u00ed\u017eena pomoc\u00ed roz\u0161\u00ed\u0159en\u00e9 reality\" class=\"wp-image-52885\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-405236-identifier\">#9 Sni\u017eov\u00e1n\u00ed vracen\u00ed pomoc\u00ed roz\u0161\u00ed\u0159en\u00e9 reality<\/h3><p class=\"theme-wp-block gb-responsive-503229-identifier\">Integrace virtu\u00e1ln\u00edch zku\u0161ebn\u00edch n\u00e1stroj\u016f se uk\u00e1zala jako extr\u00e9mn\u011b efektivn\u00ed pro internetov\u00e9 prodejce p\u0159i pomoci z\u00e1kazn\u00edk\u016fm s rozhodov\u00e1n\u00edm o n\u00e1kupu. S t\u011bmito n\u00e1stroji si nyn\u00ed mohou z\u00e1kazn\u00edci virtu\u00e1ln\u011b vyzkou\u0161et oble\u010den\u00ed nebo kosmetiku, nebo um\u00edstit polo\u017eky do sv\u00e9ho prost\u0159ed\u00ed, aby zjistili, jak tam vypadaj\u00ed. To druh\u00e9 je zvl\u00e1\u0161\u0165 v\u00fdhodn\u00e9 pro n\u00e1bytek, proto\u017ee n\u00e1klady na vracen\u00ed jsou zn\u00e1m\u00e9 jako vy\u0161\u0161\u00ed ne\u017e nap\u0159\u00edklad u oble\u010den\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-350666-identifier\">Pou\u017eit\u00ed AR m\u00e1 dal\u0161\u00ed pozitivn\u00ed vedlej\u0161\u00ed efekt: poskytov\u00e1n\u00edm takov\u00fdch inovativn\u00edch technologi\u00ed jako slu\u017eeb v e-commerce prodejci nejen podporuj\u00ed spokojenost z\u00e1kazn\u00edk\u016f, ale tak\u00e9 udr\u017eitelnost. Po\u010d\u00e1te\u010dn\u00ed investice do t\u00e9to technologie se v dlouhodob\u00e9m horizontu vyplat\u00ed, proto\u017ee se sni\u017euje po\u010det nespr\u00e1vn\u00fdch objedn\u00e1vek, co\u017e vede k men\u0161\u00edmu po\u010dtu vracen\u00ed, m\u00e9n\u011b odpadu z balen\u00ed a ni\u017e\u0161\u00ed spot\u0159eb\u011b CO2. D\u00edky roz\u0161\u00ed\u0159en\u00e9 realit\u011b mohou provozovatel\u00e9 obchod\u016f sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00eddnout bezprobl\u00e9mov\u00fd n\u00e1kupn\u00ed proces a rozlou\u010dit se s nadm\u011brn\u00fdm vracen\u00edm.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-98934-identifier\">#10 Sni\u017eov\u00e1n\u00ed m\u00edry vracen\u00ed prost\u0159ednictv\u00edm &#8220;Mobile First&#8221;<\/h3><p class=\"theme-wp-block gb-responsive-287962-identifier\">Zvy\u0161uj\u00edc\u00ed se pou\u017e\u00edv\u00e1n\u00ed mobiln\u00edch za\u0159\u00edzen\u00ed pro nakupov\u00e1n\u00ed vedlo k tomu, \u017ee mnoho lid\u00ed d\u00e1v\u00e1 p\u0159ednost n\u00e1kup\u016fm prost\u0159ednictv\u00edm sv\u00fdch telefon\u016f. Tento v\u00fdvoj je pro internetov\u00e9 prodejce z\u00e1sadn\u011b pozitivn\u00ed, proto\u017ee mo\u017enost nakupovat odkudkoli povzbuzuje lidi k v\u011bt\u0161\u00edmu nakupov\u00e1n\u00ed obecn\u011b. To vede k vy\u0161\u0161\u00edm p\u0159\u00edjm\u016fm pro prodejce. Samoz\u0159ejm\u011b existuj\u00ed tak\u00e9 n\u011bkter\u00e9 nev\u00fdhody \u2013 nap\u0159\u00edklad zv\u00fd\u0161en\u00e9 m\u00edry vracen\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-499378-identifier\">Nedostate\u010dn\u00e1 optimalizace internetov\u00e9ho obchodu pro mobiln\u00ed za\u0159\u00edzen\u00ed m\u016f\u017ee nap\u0159\u00edklad v\u00e9st k vy\u0161\u0161\u00ed m\u00ed\u0159e vracen\u00ed, proto\u017ee \u0161patn\u00e1 struktura str\u00e1nky na mobiln\u00ed verzi m\u016f\u017ee omezit d\u016fle\u017eit\u00e9 informace nebo nespr\u00e1vn\u011b zobrazit produkt. Aby se tomuto probl\u00e9mu p\u0159ede\u0161lo, m\u011bli by si internetov\u00ed prodejci polo\u017eit n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-574273-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-93611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Jsou informace o produktu a specifikace velikost\u00ed na telefonu stejn\u011b snadno p\u0159\u00edstupn\u00e9 jako v desktopov\u00e9 verzi internetov\u00e9ho obchodu?<\/li><li class=\"theme-wp-block gb-responsive-24375-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Je z\u00e1kaznick\u00e1 podpora tak\u00e9 snadno dostupn\u00e1 prost\u0159ednictv\u00edm mobiln\u00edch za\u0159\u00edzen\u00ed?<\/li><li class=\"theme-wp-block gb-responsive-812297-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Jsou v\u0161echny vizu\u00e1ln\u00ed prvky, jako jsou fotografie a videa, p\u0159izp\u016fsobeny pro optim\u00e1ln\u00ed zobrazen\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch?<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-40265-identifier\">Z\u00e1v\u011br: Spokojen\u011bj\u0161\u00ed z\u00e1kazn\u00edci = m\u00e9n\u011b vracen\u00ed<\/h2><p class=\"theme-wp-block gb-responsive-124169-identifier\">Jak je \u010dasto zvykem v maloobchodu, jde o to poskytnout z\u00e1kazn\u00edkovi co nejlep\u0161\u00ed slu\u017ebu \u2013 to plat\u00ed zejm\u00e9na pro prodej na Amazonu. Proto optimalizace <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/tam-a-zpet-nebo-jak-dulezita-je-mira-vraceni-na-amazonu\/\">m\u00edry vracen\u00ed<\/a> zahrnuje tak\u00e9 optimalizaci popisu produktu a fotografi\u00ed produktu, aby kupuj\u00edc\u00ed co nejp\u0159esn\u011bji v\u011bd\u011bl, co od zbo\u017e\u00ed o\u010dek\u00e1vat \u2013 a co ne. Rychl\u00e9 doru\u010den\u00ed a robustn\u00ed, p\u0159esto kvalitn\u00ed balen\u00ed tak\u00e9 hraj\u00ed kl\u00ed\u010dovou roli.<\/p><p class=\"theme-wp-block gb-responsive-586377-identifier\">Krom\u011b toho mohou prodejci na trhu analyzovat recenze produkt\u016f a pod\u00edvat se na d\u016fvody vracen\u00ed. Pouze ti, kte\u0159\u00ed vyu\u017eij\u00ed v\u0161echna dostupn\u00e1 data, budou schopni sn\u00ed\u017eit svou m\u00edru vracen\u00ed. Mimochodem, t\u00edmto zp\u016fsobem prodejci tak\u00e9 zlep\u0161uj\u00ed sv\u016fj produkt a svou ziskovost.<\/p><p class=\"theme-wp-block gb-responsive-122559-identifier has-small-font-size\">Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 tostphoto &#8212; http:\/\/stock.adobe.com ; \u00a9 New Africa &#8212; http:\/\/stock.adobe.com ; \u00a9 Andrey Popov &#8212; http:\/\/stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Vr\u00e1tky mohou b\u00fdt nejen frustruj\u00edc\u00ed, ale tak\u00e9 n\u00e1kladn\u00e9. Nav\u00edc mohou potenci\u00e1ln\u011b ovlivnit v\u00fdkon prodejce. Uk\u00e1\u017eeme v\u00e1m, co s t\u00edm m\u016f\u017eete ud\u011blat, a to zp\u016fsobem kompatibiln\u00edm s Amazonem!<\/p>\n","protected":false},"author":3,"featured_media":864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[906],"tags":[],"class_list":["post-108699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vse-o-buy-box-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sni\u017eov\u00e1n\u00ed m\u00edry vracen\u00ed \u2013 Z\u00e1kladn\u00ed tipy pro m\u00e9n\u011b vracen\u00ed<\/title>\n<meta name=\"description\" content=\"Nejlep\u0161\u00ed tipy pro m\u00e9n\u011b vracen\u00ed: Jak mohou prodejci na Amazonu udr\u017eiteln\u011b sn\u00ed\u017eit svou m\u00edru vracen\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/10-nejlepsich-tipu-jak-efektivne-snizit-miru-vraceni\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sni\u017eov\u00e1n\u00ed m\u00edry vracen\u00ed \u2013 Z\u00e1kladn\u00ed tipy pro m\u00e9n\u011b vracen\u00ed\" \/>\n<meta property=\"og:description\" content=\"Nejlep\u0161\u00ed tipy pro m\u00e9n\u011b vracen\u00ed: Jak mohou prodejci na Amazonu udr\u017eiteln\u011b sn\u00ed\u017eit svou m\u00edru vracen\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/cs\/blog\/10-nejlepsich-tipu-jak-efektivne-snizit-miru-vraceni\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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