{"id":108702,"date":"2019-11-19T08:24:00","date_gmt":"2019-11-19T08:24:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-price-optimization-5-duvodu-proc-je-repricer-nepostradatelny\/"},"modified":"2019-11-19T08:24:00","modified_gmt":"2019-11-19T08:24:00","slug":"amazon-price-optimization-5-duvodu-proc-je-repricer-nepostradatelny","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-price-optimization-5-duvodu-proc-je-repricer-nepostradatelny\/","title":{"rendered":"Amazon price optimization \u2013 5 d\u016fvod\u016f, pro\u010d je Repricer nepostradateln\u00fd"},"content":{"rendered":"

Ka\u017ed\u00fd, kdo prod\u00e1v\u00e1 na Amazonu, v\u00ed, jak hyperkonkuren\u010dn\u00ed prost\u0159ed\u00ed trh p\u0159edstavuje. Neexistuje pouze konkurence mezi jednotliv\u00fdmi produkty na Amazonu, ale tak\u00e9 mezi prodejci stejn\u00e9ho produktu. V druh\u00e9m p\u0159\u00edpad\u011b \u010dasto spr\u00e1vn\u00e1 cena ur\u010duje, kter\u00fd obchodn\u00edk nakonec prod\u00e1 produkt. Tot\u00e9\u017e plat\u00ed pro cenotvorbu na Amazonu, jako nap\u0159\u00edklad na eBay. A pr\u00e1v\u011b zde p\u0159ich\u00e1z\u00ed do hry automatizovan\u00e1 optimalizace cen Amazonu Repricer jako ta od SELLERLOGIC.<\/p>

Ka\u017ed\u00fd, kdo si chce v tomto okam\u017eiku osv\u011b\u017eit sv\u00e9 z\u00e1kladn\u00ed znalosti, najde v\u0161e na t\u00e9ma: \u201cCo je repricing a jak\u00fdch 14 nejv\u011bt\u0161\u00edch chyb se vyvarovat?<\/a>\u201d <\/p>

Pure competition …<\/h2>

Ne\u017e se pod\u00edv\u00e1me hloub\u011bji na to, pro\u010d je optimalizace cen nepostradateln\u00e1 pro prodejce na Amazonu, jako jste vy, mus\u00edme se bl\u00ed\u017ee pod\u00edvat na konkuren\u010dn\u00ed situaci na Amazonu.<\/p>

… mezi r\u016fzn\u00fdmi produkty stejn\u00e9 kategorie<\/h3>

A\u0165 u\u017e prod\u00e1v\u00e1te hern\u00ed my\u0161i, fidget spinnery, dekorativn\u00ed p\u0159edm\u011bty nebo zahradn\u00ed n\u00e1bytek, ve vz\u00e1cn\u00fdch p\u0159\u00edpadech budete jedin\u00fdm poskytovatelem produktov\u00e9 skupiny. To znamen\u00e1, \u017ee va\u0161e zahradn\u00ed \u017eidle sout\u011b\u017e\u00ed se zahradn\u00edmi \u017eidlemi jin\u00e9ho prodejce.<\/p>

Tato konkurence se odehr\u00e1v\u00e1 na ka\u017ed\u00e9 str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Tam se proti sob\u011b postav\u00ed mnoho r\u016fzn\u00fdch produkt\u016f, kter\u00e9 v\u0161echny usiluj\u00ed o vy\u0159e\u0161en\u00ed stejn\u00e9ho probl\u00e9mu. Kter\u00fd produkt se objev\u00ed na vrcholu, ur\u010duje Amazon pomoc\u00ed slo\u017eit\u00e9ho algoritmu, kter\u00fd jednodu\u0161e vypo\u010d\u00edt\u00e1v\u00e1 pravd\u011bpodobnost n\u00e1kupu pro odpov\u00eddaj\u00edc\u00ed vyhled\u00e1vac\u00ed dotaz. Produkt s nejvy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed n\u00e1kupu se um\u00edst\u00ed na prvn\u00edm m\u00edst\u011b.<\/p>

Samoz\u0159ejm\u011b, cena tak\u00e9 hraje roli. To neznamen\u00e1, \u017ee nejlevn\u011bj\u0161\u00ed produkt je v\u017edy na vrcholu, ale sp\u00ed\u0161e ten, kter\u00fd nejl\u00e9pe odpov\u00edd\u00e1 vyhled\u00e1vac\u00edmu dotazu a<\/em> zobrazuje atraktivn\u00ed cenu. Z tohoto d\u016fvodu je d\u016fle\u017eit\u00e9 nezanedb\u00e1vat optimalizaci cen na Amazonu.<\/p>

… vyhr\u00e1t Buy Box<\/h3>

Nejen na p\u0159ehledov\u00e9 str\u00e1nce \u010del\u00edte ne\u00faprosn\u00e9 konkurenci, ale tak\u00e9 u jednotliv\u00e9ho produktu.<\/p>

D\u016fvod je n\u00e1sleduj\u00edc\u00ed: Amazon chce m\u00edt \u010dist\u00fd katalog produkt\u016f a proto zakazuje uv\u00e1d\u011bt stejn\u00fd produkt v\u00edcekr\u00e1t v katalogu. Trh rozpozn\u00e1v\u00e1, zda je produkt ji\u017e v katalogu na z\u00e1klad\u011b EAN a zna\u010dky. Pokud je tomu tak, vy jako prodejce stejn\u00e9ho produktu budete “p\u0159ipojeni” k existuj\u00edc\u00edmu seznamu produkt\u016f. Co m\u00e1me na mysli pod pojmem “p\u0159ipojeni”, se brzy objasn\u00ed.<\/p>

Aby z\u00e1kazn\u00edk nebyl zahlcen v\u00fdb\u011brem mo\u017en\u00fdch poskytovatel\u016f, Amazon m\u00e1 tzv. pole n\u00e1kupn\u00edho ko\u0161\u00edku, v angli\u010dtin\u011b Buy Box<\/a>. Toto pole je oblast vpravo naho\u0159e, kter\u00e1 obsahuje \u017elut\u00e9 tla\u010d\u00edtko “P\u0159idat do ko\u0161\u00edku” \u2013 a hraje kl\u00ed\u010dovou roli z hlediska \u00fapravy cen a optimalizace cen na Amazonu.<\/p>

\"Optimalizace<\/figure><\/div>

Za t\u00edmto tla\u010d\u00edtkem se skr\u00fdv\u00e1 nab\u00eddka od p\u0159esn\u011b JEDNOHO prodejce. V\u0161ichni ostatn\u00ed prodejci nab\u00edzej\u00edc\u00ed stejn\u00fd produkt jsou shrnuti v nen\u00e1padn\u00e9m seznamu.<\/p>

\"Mnoho<\/figure><\/div>

Nen\u00ed tedy divu, \u017ee Buy Box je pova\u017eov\u00e1no za svat\u00fd gr\u00e1l \u2013 90 % V\u0160ECH prodej\u016f produktu se odehr\u00e1v\u00e1 v Buy Box.<\/p>

Jak Amazon rozhoduje, kter\u00fd prodejce vyhraje Buy Box, je op\u011bt pe\u010dliv\u011b st\u0159e\u017een\u00fdm tajemstv\u00edm. Nicm\u00e9n\u011b se pova\u017euje za jist\u00e9, \u017ee v\u00fdkon prodejce, rychlost dod\u00e1n\u00ed, dostupnost A cena hraj\u00ed kl\u00ed\u010dov\u00e9 role. To n\u00e1s vrac\u00ed k t\u00e9matu “optimalizace cen na Amazonu.”
<\/p>

Ale jak se v tak konkuren\u010dn\u00edm prost\u0159ed\u00ed odli\u0161it?<\/h2>

Jednoduch\u00e1 odpov\u011b\u010f: Bu\u010fte lep\u0161\u00ed ne\u017e va\u0161i konkurenti.<\/p>

Podrobn\u00e1 odpov\u011b\u010f: Spl\u0148te v\u00fdb\u011brov\u00e1 krit\u00e9ria, kter\u00e1 Amazon pou\u017e\u00edv\u00e1 k v\u00fdpo\u010dtu Buy Box, a to l\u00e9pe ne\u017e va\u0161i konkurenti.<\/p>

Jak\u00e1 krit\u00e9ria to jsou? Zde jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed krit\u00e9ria pro Buy Box<\/a>:<\/p>

\"Optimalizace<\/figure><\/div>

Tyto hodnoty jsou minim\u00e1ln\u00edmi po\u017eadavky, abyste se v\u016fbec mohli dostat do Buy Box. Pokud tato krit\u00e9ria nejsou spln\u011bna, nedostanete se do Buy Box ani jako jedin\u00fd poskytovatel produktu. Proto plat\u00ed pravidlo: \u010d\u00edm lep\u0161\u00ed jsou va\u0161e hodnoty, t\u00edm v\u011bt\u0161\u00ed jsou va\u0161e \u0161ance na v\u00fdhru v Buy Box.<\/p>

Dosud jsme neprobrali dv\u011b extr\u00e9mn\u011b d\u016fle\u017eit\u00e1 krit\u00e9ria: zp\u016fsob dopravy a celkovou cenu.<\/p>

Zp\u016fsob dopravy<\/h3>

Kdy\u017e mluv\u00edme o zp\u016fsobu dopravy, jde o to, kdo produkt doru\u010duje za jak\u00fdch podm\u00ednek. Amazon z\u00e1sadn\u011b rozli\u0161uje mezi dv\u011bma mo\u017enostmi dopravy produktu: Fulfillment by Amazon (FBA) nebo Fulfillment by Merchant (FBM).<\/p>

Srovn\u00e1n\u00ed FBA a FBM<\/h4>

<\/p>

Fulfillment by Amazon<\/strong><\/th>Fulfillment by Merchant<\/strong><\/th><\/tr><\/thead>
Skladov\u00e1n\u00ed a doprava Amazonem<\/td>Skladov\u00e1n\u00ed a doprava prodejcem<\/td><\/tr>
Z\u00e1kaznick\u00fd servis Amazonem

<\/td>		Z\u00e1kaznick\u00fd servis prodejcem<\/td><\/tr>
Z\u00e1kaznick\u00fd servis Amazonem

<\/td>		Zpracov\u00e1n\u00ed vratek prodejcem<\/td><\/tr>
D\u00edky t\u0159em p\u0159edchoz\u00edm bod\u016fm v\u017edy dobr\u00fd v\u00fdkon prodejce<\/td>Podstatn\u011b obt\u00ed\u017en\u011bj\u0161\u00ed udr\u017eovat v\u00fdkon prodejce<\/td><\/tr>
\u00da\u010dast v programu Prime zahrnuta<\/td>\u00da\u010dast v programu Prime pouze prost\u0159ednictv\u00edm Prime prodejcem<\/td><\/tr>
Pevn\u00e9 poplatky za polo\u017eku<\/td>N\u00e1klady na skladovac\u00ed prostor, a\u0165 u\u017e je zapln\u011bn\u00fd nebo ne<\/td><\/tr>
\u017d\u00e1dn\u00fd vliv na poskytovatele p\u0159epravn\u00edch slu\u017eeb<\/td>Sebedeterminace s poskytovateli p\u0159epravn\u00edch slu\u017eeb (krom\u011b Prime od prodejce)<\/td><\/tr>
\u017d\u00e1dn\u00e1 viditelnost jako prodejce pro kupuj\u00edc\u00edho<\/td>Sledov\u00e1n\u00ed bal\u00ed\u010dku jako prodejce<\/td><\/tr>
Ide\u00e1ln\u00ed pro praktick\u00e9, rychle se prod\u00e1vaj\u00edc\u00ed polo\u017eky<\/td>Ide\u00e1ln\u00ed pro objemn\u00e9 a pomalu se prod\u00e1vaj\u00edc\u00ed polo\u017eky<\/td><\/tr><\/tbody><\/table><\/figure>

Pozad\u00ed p\u0159epravn\u00ed metody je \u0161t\u00edtek Prime. Nab\u00eddky, kter\u00e9 jsou odes\u00edl\u00e1ny spole\u010dnost\u00ed Amazon, automaticky z\u00edsk\u00e1vaj\u00ed \u0161t\u00edtek Prime. Ale prodejci FBM maj\u00ed tak\u00e9 mo\u017enost kvalifikovat se na \u0161t\u00edtek Prime prost\u0159ednictv\u00edm programu “Prime by Seller”.<\/p>

Celkov\u00e1 cena<\/h3>

Mezi v\u0161emi krit\u00e9rii je cena bodem, na kter\u00fd m\u00e1te nejv\u00edce okam\u017eit\u00fd vliv. Tak\u017ee m\u016f\u017eete nez\u00e1visle a okam\u017eit\u011b zlep\u0161it sv\u00e9 \u0161ance na v\u00fdhru v Buy Box. M\u011bjte v\u0161ak na pam\u011bti: Kdy\u017e Amazon mluv\u00ed o cen\u011b, nemysl\u00ed t\u00edm pouze cenu produktu. M\u00edsto toho se pro v\u00fdpo\u010det Buy Box pou\u017e\u00edvaj\u00ed celkov\u00e9 n\u00e1klady na produkt a dopravu. Tak\u017ee manipulace sn\u00ed\u017een\u00edm ceny produktu p\u0159i sou\u010dasn\u00e9m zv\u00fd\u0161en\u00ed n\u00e1klad\u016f na dopravu jsou vylou\u010deny.<\/p>

S optimalizac\u00ed ceny do Amazon Buy Box<\/h2>

V\u00edme, jak citliv\u00e9 je t\u00e9ma ceny. \u017d\u00e1dn\u00fd prodejce nechce prod\u00e1vat se z\u00e1pornou mar\u017e\u00ed. \u017d\u00e1dn\u00fd prodejce se nechce zapl\u00e9st do cenov\u00e9 v\u00e1lky, kter\u00e1 m\u00e1 pouze pora\u017een\u00e9. A p\u0159esto nesm\u00ed b\u00fdt p\u00e1ka ceny opom\u00edjena. Proto\u017ee va\u0161i konkurenti tak\u00e9 nesp\u00ed: Nyn\u00ed je standardem optimalizovat ceny na Amazonu.

Proto\u017ee Amazon chce sv\u00fdm z\u00e1kazn\u00edk\u016fm p\u0159edstavit nejlep\u0161\u00ed nab\u00eddku za nejlep\u0161\u00ed cenu. Nekonkuren\u010dn\u00ed cena je nejjist\u011bj\u0161\u00ed zp\u016fsob, jak zmizet do nikam v seznamu “Ostatn\u00ed prodejci”.

Aby bylo mo\u017en\u00e9 cenu vyu\u017e\u00edt jako efektivn\u00ed p\u00e1ku, museli byste neust\u00e1le sledovat Buy Box a v\u017edy upravit cenu, kdykoli ji ztrat\u00edte. \u010casov\u00e1 investice by byla p\u0159\u00edli\u0161 velk\u00e1. Z tohoto d\u016fvodu je doporu\u010deno automatizovat optimalizaci cen na Amazonu. To je p\u0159esn\u011b \u00fakol softwaru pro zm\u011bnu cen, jako je ten od SELLERLOGIC.<\/p>

<\/p>

\"Citace<\/figure><\/div>

Takto funguje automatizovan\u00e1 optimalizace cen na Amazon Repricer<\/h2>

Repricer neust\u00e1le sleduje va\u0161e produkty a produkty va\u0161ich konkurent\u016f. Pokud se cena jednoho z konkuren\u010dn\u00edch produkt\u016f zm\u011bn\u00ed a t\u00edm z\u00edsk\u00e1 Buy Box, software se automaticky p\u0159izp\u016fsob\u00ed. Aby se v\u0161ak zabr\u00e1nilo cenov\u00e9mu dumpingu, lze v n\u00e1stroj\u00edch nastavit minim\u00e1ln\u00ed cenu, pod kterou se cena nesm\u00ed upravit.

Zp\u016fsob, jak\u00fdm Repricer funguje intern\u011b, se li\u0161\u00ed. Existuj\u00ed takzvan\u00e9 n\u00e1stroje pro zm\u011bnu cen zalo\u017een\u00e9 na pravidlech a dynamick\u00e9 Repricer jako ten od SELLERLOGIC.<\/p>

Optimalizace cen zalo\u017een\u00e1 na pravidlech na Amazonu<\/h3>

V tomto p\u0159\u00edstupu je cenov\u00e1 konkurence v centru pozornosti. V z\u00e1vislosti na p\u0159edem definovan\u00e9m pravidle se va\u0161e vlastn\u00ed cena upravuje na z\u00e1klad\u011b ceny konkurenta.

Nap\u0159\u00edklad m\u016f\u017ee b\u00fdt nastavena podm\u00ednka, \u017ee va\u0161e vlastn\u00ed cena by m\u011bla b\u00fdt v\u017edy o 3 centy ni\u017e\u0161\u00ed ne\u017e ta nejlevn\u011bj\u0161\u00ed, aby se zajistilo v\u00edt\u011bzstv\u00ed v Buy Box.

Nicm\u00e9n\u011b, p\u0159izp\u016fsoben\u00ed se cen\u011b konkurenta m\u00e1 n\u011bkter\u00e9 nev\u00fdhody. Proto\u017ee Buy Box nen\u00ed ur\u010dena pouze cenou, prodejci s lep\u0161\u00edm v\u00fdkonem mohou dos\u00e1hnout vy\u0161\u0161\u00edch cen, ani\u017e by ztratili Buy Box. N\u00e1stroj pro zm\u011bnu cen zalo\u017een\u00fd na pravidlech tuto skute\u010dnost nem\u016f\u017ee zohlednit. Tak\u017ee existuje riziko ztr\u00e1ty pen\u011bz p\u0159i pou\u017e\u00edv\u00e1n\u00ed takov\u00fdch n\u00e1stroj\u016f pro zm\u011bnu cen. O cenov\u00fdch v\u00e1lk\u00e1ch, kter\u00e9 jsou t\u00edmto p\u0159\u00edstupem p\u0159esn\u011b podn\u011bcov\u00e1ny, ani nemluv\u011b.<\/p>

Dynamick\u00e1 optimalizace cen na Amazonu<\/h3>

Dynamick\u00fd p\u0159\u00edstup, kter\u00fd tak\u00e9 sleduje SELLERLOGIC Repricer, se nezam\u011b\u0159uje pouze na konkurenci. Sp\u00ed\u0161e tento p\u0159\u00edstup zohled\u0148uje co nejv\u00edce krit\u00e9ri\u00ed, kter\u00e1 vedou k v\u00edt\u011bzstv\u00ed v Buy Box, a upravuje cenu pouze v nezbytn\u00e9m rozsahu pro v\u00edt\u011bzstv\u00ed v Buy Box.

D\u00edky tomu m\u016f\u017eete dos\u00e1hnout v\u00fdrazn\u011b vy\u0161\u0161\u00edch cen v Buy Box a t\u00edm optimalizovat jak p\u0159\u00edjmy, tak zisk.

Studie Northeastern University z roku 2017<\/a> dokonce zjistila v\u00fdznamnou korelaci mezi pou\u017e\u00edv\u00e1n\u00edm dynamick\u00e9ho Repricer a v\u00edt\u011bzstv\u00edm v Buy Box, a to i s vy\u0161\u0161\u00ed ziskovost\u00ed.

T\u00edm se dost\u00e1v\u00e1me tak\u00e9 k 5 d\u016fvod\u016fm, pro\u010d byste m\u011bli ur\u010dit\u011b pou\u017e\u00edvat Repricer.<\/p>

5 d\u016fvod\u016f, pro\u010d pou\u017e\u00edvat dynamickou optimalizaci cen pro Amazon<\/h2>

#1: \u00daspora \u010dasu<\/h3>

Ru\u010dn\u00ed kontrola cen v\u0161ech produkt\u016f je t\u00e9m\u011b\u0159 nemo\u017en\u00e1. U mal\u00e9ho portfolia produkt\u016f to m\u016f\u017ee b\u00fdt je\u0161t\u011b provediteln\u00e9. P\u0159i n\u011bkolika tis\u00edc\u00edch produktech je v\u0161ak \u010dasov\u00e1 investice jednodu\u0161e p\u0159\u00edli\u0161 velk\u00e1.<\/p>

Proto by tento proces m\u011bl b\u00fdt ur\u010dit\u011b automatizov\u00e1n. Z\u00edskan\u00fd \u010das lze vyu\u017e\u00edt na marketing nebo na z\u00edsk\u00e1v\u00e1n\u00ed produkt\u016f.<\/p>

#2: V\u00edce p\u0159\u00edjm\u016f<\/h3>

V\u00e1\u0161 obchodn\u00ed \u00fasp\u011bch z\u00e1vis\u00ed na v\u00edt\u011bzstv\u00ed v Buy Box. Abych to \u0159ekl pon\u011bkud p\u0159\u00edmo: \u017e\u00e1dn\u00e9 Buy Box \u2013 \u017e\u00e1dn\u00e9 p\u0159\u00edjmy.<\/p>

Obavy z n\u00edzk\u00fdch mar\u017e\u00ed jsou pochopiteln\u00e9. Nicm\u00e9n\u011b, \u017e\u00e1dn\u00fd prodej tak\u00e9 znamen\u00e1 \u017e\u00e1dnou mar\u017ei. Nakonec nejde o procentu\u00e1ln\u00ed \u010d\u00edslo, ale o absolutn\u00ed \u010d\u00e1stku. Optimalizace cen m\u016f\u017ee dokonce pomoci prodejc\u016fm na Amazonu zv\u00fd\u0161it jejich p\u0159\u00edjmy na e-commerce platform\u011b i p\u0159es ni\u017e\u0161\u00ed mar\u017ee.<\/p>

VZOROV\u00dd V\u00ddPO\u010cET:<\/strong><\/p>

<\/hr>
Bez Repricer<\/strong><\/th><\/tr><\/thead>
Va\u0161e n\u00e1kupn\u00ed cena: 5 eur
Va\u0161e c\u00edlov\u00e1 prodejn\u00ed cena: 8 eur<\/strong>
Va\u0161e mar\u017ee z prodejn\u00ed ceny: 37,5%<\/strong><\/td><\/tr>
Mo\u017en\u00fd prodej za 8 eur: 10 kus\u016f m\u011bs\u00ed\u010dn\u011b
P\u0159\u00edjmy: 10 x 8 eur = 80 eur<\/strong>
P\u0159\u00edsp\u011bvkov\u00e1 mar\u017ee: 10 x (8 eur – 5 eur) = 30 eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>
S Repricer<\/strong><\/th><\/tr><\/thead>
Va\u0161e n\u00e1kupn\u00ed cena: 5 eur
Pr\u016fm\u011brn\u00e1 prodejn\u00ed cena: 6,50 eur<\/strong>
Va\u0161e mar\u017ee z prodejn\u00ed ceny: p\u0159ibli\u017en\u011b 23%<\/strong><\/td><\/tr>
Mo\u017en\u00fd prodej za 6,50 eur: 100 kus\u016f m\u011bs\u00ed\u010dn\u011b
P\u0159\u00edjmy: 100 x 6,50 EUR = 650 eur<\/strong>
P\u0159\u00edsp\u011bvkov\u00e1 mar\u017ee: 100 x (6,50 eur – 5 eur) = 150 eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>

I kdy\u017e Repricer sni\u017euje procentu\u00e1ln\u00ed mar\u017ei, vede to k vy\u0161\u0161\u00edm p\u0159\u00edjm\u016fm a t\u00edm i k vy\u0161\u0161\u00ed p\u0159\u00edsp\u011bvkov\u00e9 mar\u017ei.<\/p>

#3: Ziskovost<\/h3>

P\u0159edchoz\u00ed bod ji\u017e nazna\u010dil, \u017ee Repricer zvy\u0161uje va\u0161e p\u0159\u00edjmy \u010dast\u011bj\u0161\u00edm v\u00edt\u011bzstv\u00edm v Buy Box<\/p>

Dynamick\u00e9 n\u00e1stroje jako\u00a0Repricer pro Amazon od SELLERLOGIC<\/a>\u00a0nejen\u017ee zaji\u0161\u0165uj\u00ed v\u00fdrazn\u011b v\u00edce p\u0159\u00edjm\u016f, ale tak\u00e9 dosahuj\u00ed v\u00fdrazn\u011b lep\u0161\u00ed ziskovosti d\u00edky v\u00edt\u011bzstv\u00ed v Buy Box za co nejvy\u0161\u0161\u00ed cenu. N\u00e1\u0161 vzorov\u00fd v\u00fdpo\u010det s a bez optimalizace cen na Amazonu to ilustruje:<\/p>

OP\u011aTOVN\u00c9 UVEDEN\u00cd VZOROV\u00c9HO V\u00ddPO\u010cTU Z V\u00dd\u0160E:<\/strong><\/p>

<\/hr>
S n\u00e1strojem pro zm\u011bnu cen zalo\u017een\u00fdm na pravidlech Repricer<\/strong><\/th><\/tr><\/thead>
Va\u0161e n\u00e1kupn\u00ed cena: 5 eur
Pr\u016fm\u011brn\u00e1 prodejn\u00ed cena: 6,50 eur<\/strong>
Va\u0161e mar\u017ee z prodejn\u00ed ceny: p\u0159ibli\u017en\u011b 23%<\/strong><\/td><\/tr>
Mo\u017en\u00fd prodej za 6,50 eur: 100 kus\u016f m\u011bs\u00ed\u010dn\u011b
P\u0159\u00edjmy: 100 x 6,50 EUR = 650 eur<\/strong>
P\u0159\u00edsp\u011bvkov\u00e1 mar\u017ee: 100 x (6,50 eur – 5 eur) = 150 eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>
S dynamick\u00fdm Repricer<\/strong><\/th><\/tr><\/thead>
Va\u0161e n\u00e1kupn\u00ed cena: 5 eur
D\u00edky lep\u0161\u00edmu v\u00fdkonu prodejce pr\u016fm\u011brn\u00e1 prodejn\u00ed cena: 7,50 eur<\/strong>
Va\u0161e mar\u017ee z prodejn\u00ed ceny: p\u0159ibli\u017en\u011b 33%<\/strong><\/td><\/tr>
Mo\u017en\u00fd prodej za 7,50 eur: 100 kus\u016f m\u011bs\u00ed\u010dn\u011b
P\u0159\u00edjmy: 100 x 7,50 = 750 eur<\/strong>
P\u0159\u00edsp\u011bvkov\u00e1 mar\u017ee: 100 x (7,50 eur – 5 eur) = 250 eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>

#4: Bezpe\u010dnost v\u00fdpo\u010dtu<\/h3>

Tento d\u016fvod nem\u016f\u017eeme uv\u00e9st pro v\u0161echny Repricer, ale rozhodn\u011b pro n\u00e1\u0161 SELLERLOGIC Repricer pro Amazon. S na\u0161\u00edm n\u00e1strojem m\u00e1te mo\u017enost zadat svou n\u00e1kupn\u00ed cenu a nechat si automaticky vypo\u010d\u00edtat minim\u00e1ln\u00ed cenu.

To znamen\u00e1, \u017ee n\u00e1stroj SELLERLOGIC vypo\u010d\u00edt\u00e1v\u00e1:<\/p>

  • Poplatky Amazonu,<\/li>
  • v z\u00e1vislosti na mo\u017enosti dopravy poplatky FBA<\/li>
  • nebo poplatky za dopravu<\/li>
  • a tak\u00e9 DPH<\/li><\/ul><\/div>

    Minim\u00e1ln\u00ed cena je pot\u00e9 odvozena z va\u0161\u00ed zadan\u00e9 n\u00e1kupn\u00ed ceny, minim\u00e1ln\u00ed mar\u017ee a poplatk\u016f vypo\u010d\u00edtan\u00fdch n\u00e1strojem. T\u00edmto zp\u016fsobem si m\u016f\u017eete b\u00fdt jisti, \u017ee v\u017edy prod\u00e1v\u00e1te za ziskovou cenu. I b\u011bhem optimalizace cen na Amazonu nebude tato cenov\u00e1 podlaha nikdy podkop\u00e1na.<\/p>

    #5: Strategie<\/h3>

    Samoz\u0159ejm\u011b, vyhr\u00e1t Buy Box je nejd\u016fle\u017eit\u011bj\u0161\u00ed c\u00edl. Nicm\u00e9n\u011b, m\u016f\u017ee se st\u00e1t, \u017ee je sledov\u00e1n jin\u00fd c\u00edl nebo \u017ee konkurence o Buy Box nen\u00ed v\u016fbec tak vysok\u00e1.<\/p>

    Dobr\u00e9 Repricer v\u00e1m poskytuje spr\u00e1vnou strategii podle va\u0161eho c\u00edle. T\u00edmto zp\u016fsobem m\u016f\u017eete optimalizovat svou cenu na Amazonu v z\u00e1vislosti na obchodn\u00ed situaci. Tyto strategie zahrnuj\u00ed nap\u0159\u00edklad:<\/p>

    • Kontrola cen produkt\u016f na z\u00e1klad\u011b mno\u017estv\u00ed objedn\u00e1vek<\/li>
    • Dynamick\u00e9 p\u0159izp\u016fsoben\u00ed cen b\u011bhem dne<\/li>
    • \u00dapln\u011b individu\u00e1ln\u00ed strategie zalo\u017een\u00e9 na va\u0161ich specifick\u00fdch po\u017eadavc\u00edch<\/li><\/ul><\/div>

      Z\u00e1v\u011br: Aktivn\u00ed cenotvorba se vypl\u00e1c\u00ed!<\/strong><\/h2>

      Amazon to pro prodejce ne v\u017edy usnad\u0148uje \u00fasp\u011b\u0161n\u00fd prodej. Proto se prodejci na tr\u017ei\u0161t\u00edch jako Amazon nebo eBay mus\u00ed vybavit spr\u00e1vn\u00fdmi n\u00e1stroji.

      Aby mohli sout\u011b\u017eit s konkurenc\u00ed v Buy Box, je dynamick\u00e1 optimalizace cen pro Amazon nezbytn\u00e1. SELLERLOGIC Repricer nejen\u017ee \u0161et\u0159\u00ed zna\u010dn\u00fd \u010das a zvy\u0161uje p\u0159\u00edjmy, ale tak\u00e9 dosahuje v\u00fdrazn\u011b lep\u0161\u00ed profitability d\u00edky sv\u00e9mu dynamick\u00e9mu, algoritmicky \u0159\u00edzen\u00e9mu p\u0159\u00edstupu.

      Prodejci na Amazonu bez takov\u00e9ho n\u00e1stroje v podstat\u011b ji\u017e prohr\u00e1li, ne\u017e v\u016fbec za\u010dali.<\/p>

      Kredity k obr\u00e1zk\u016fm v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 hxdyl \u2013 stock.adobe.com \/ Screenshot @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"

      Ka\u017ed\u00fd, kdo prod\u00e1v\u00e1 na Amazonu, v\u00ed, jak hyperkonkuren\u010dn\u00ed prost\u0159ed\u00ed trh p\u0159edstavuje. Neexistuje pouze konkurence mezi jednotliv\u00fdmi produkty na Amazonu, ale tak\u00e9 mezi prodejci stejn\u00e9ho produktu. V druh\u00e9m p\u0159\u00edpad\u011b \u010dasto spr\u00e1vn\u00e1 cena ur\u010duje, kter\u00fd obchodn\u00edk nakonec prod\u00e1 produkt. Tot\u00e9\u017e plat\u00ed pro cenotvorbu na Amazonu, jako nap\u0159\u00edklad na eBay. A pr\u00e1v\u011b zde p\u0159ich\u00e1z\u00ed do hry automatizovan\u00e1 optimalizace<\/p>\n","protected":false},"author":8,"featured_media":2111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[930],"tags":[],"class_list":["post-108702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nastroje-pro-prodejce-na-amazonu"],"yoast_head":"\nOptimalizace cen na Amazonu: 5 d\u016fvod\u016f pro Repricer<\/title>\n<meta name=\"description\" content=\"Optimalizace cen na Amazonu je vy\u010derp\u00e1vaj\u00edc\u00ed, kdy\u017e pracujete bez n\u00e1stroj\u016f. 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