{"id":108714,"date":"2019-12-12T07:47:00","date_gmt":"2019-12-12T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/udrzitelnost-v-e-commerce-5-aspektu-ktere-by-prodejci-meli-mit-na-pameti\/"},"modified":"2019-12-12T07:47:00","modified_gmt":"2019-12-12T07:47:00","slug":"udrzitelnost-v-e-commerce-5-aspektu-ktere-by-prodejci-meli-mit-na-pameti","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/udrzitelnost-v-e-commerce-5-aspektu-ktere-by-prodejci-meli-mit-na-pameti\/","title":{"rendered":"Udr\u017eitelnost v e-commerce: 5 aspekt\u016f, kter\u00e9 by prodejci m\u011bli m\u00edt na pam\u011bti"},"content":{"rendered":"

Od alespo\u0148 Fridays for Future<\/em> je jasn\u00e9: Udr\u017eitelnost u\u017e nen\u00ed pr\u00e1zdn\u00e9 m\u00f3dn\u00ed slovo, kter\u00e9 postr\u00e1d\u00e1 akci. Nejen mlad\u00e1, digit\u00e1ln\u011b zdatn\u00e1 \u010d\u00e1st c\u00edlov\u00e9 skupiny v online maloobchodu st\u00e1le v\u00edce uzn\u00e1v\u00e1, jak nal\u00e9hav\u011b jsou pot\u0159ebn\u00e9 spole\u010densk\u00e9 zm\u011bny, aby se pro budouc\u00ed generace zanechal obyvateln\u00fd sv\u011bt. A\u010dkoli, nebo pr\u00e1v\u011b proto, \u017ee udr\u017eitelnost (st\u00e1le) nen\u00ed hlavn\u00edm t\u00e9matem v e-commerce, ekologicky uv\u011bdom\u011bl\u00ed prodejci v tomto segmentu maj\u00ed p\u0159\u00edle\u017eitost etablovat udr\u017eitelnost jako sv\u016fj unik\u00e1tn\u00ed prodejn\u00ed bod<\/em> \u2013 a z\u00e1rove\u0148 \u0161et\u0159it pen\u00edze.<\/p>

Proto\u017ee velikost trhu sama o sob\u011b m\u00e1 potenci\u00e1l: S o\u010dek\u00e1van\u00fdmi p\u0159\u00edjmy p\u0159es 65 miliard eur v roce 2019 roste online maloobchod v N\u011bmecku t\u00e9m\u011b\u0159 o jeden\u00e1ct procent ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm rokem. Ani v n\u00e1sleduj\u00edc\u00edch letech nen\u00ed na obzoru konec. Do roku 2023 se o\u010dek\u00e1v\u00e1, \u017ee asi 20 procent maloobchodn\u00edch prodej\u016f bude realizov\u00e1no online<\/a>. Zvl\u00e1\u0161\u0165 pozoruhodn\u00e9: Jak zjistila studie Facit Research 2017<\/a>, pro asi dv\u011b t\u0159etiny respondent\u016f hraje to, jak udr\u017eiteln\u00fd se produkt nebo prodejce jev\u00ed, v\u00fdznamnou roli v jejich rozhodov\u00e1n\u00ed o n\u00e1kupu p\u0159edt\u00edm, ne\u017e kliknou na tla\u010d\u00edtko “Objednat”. Vzhledem k tomu, \u017ee ochrana \u017eivotn\u00edho prost\u0159ed\u00ed a klimatu se dostala do obecn\u00e9 spole\u010densk\u00e9 debaty, je pravd\u011bpodobn\u00e9, \u017ee pod\u00edl t\u011bch, kte\u0159\u00ed si s udr\u017eitelnost\u00ed v e-commerce p\u0159\u00edli\u0161 nerozum\u00ed, se v\u00fdrazn\u011b sn\u00ed\u017eil.<\/p>

St\u00e1le v plenk\u00e1ch: Udr\u017eitelnost v online maloobchodu<\/h2>

Pro online maloobchod p\u0159edstavuje toto v\u00fdznamnou v\u00fdzvu \u2013 a stejn\u011b velk\u00fd potenci\u00e1l. Pouze asi t\u0159etina online prodejc\u016f<\/a> se zab\u00fdv\u00e1 udr\u017eitelnost\u00ed sv\u00fdch obchodn\u00edch praktik. Velmi m\u00e1lo z nich zav\u00e1d\u00ed komplexn\u00ed a konzistentn\u00ed opat\u0159en\u00ed. Ti, kte\u0159\u00ed se nyn\u00ed v\u00e1\u017en\u011b zab\u00fdvaj\u00ed t\u00edmto t\u00e9matem, mohou nejen u\u0161et\u0159it spoustu pen\u011bz \u2013 nap\u0159\u00edklad na odpadu z obal\u016f nebo m\u00ed\u0159e vr\u00e1cen\u00ed \u2013 ale tak\u00e9 zaujmout pr\u016fkopnickou roli v odv\u011btv\u00ed a efektivn\u011b propagovat sv\u00e9 \u00fasil\u00ed v komunikaci se z\u00e1kazn\u00edky.<\/p>

Ale kde a jak za\u010d\u00edt? Zvl\u00e1\u0161\u0165 men\u0161\u00ed online prodejci, kte\u0159\u00ed prod\u00e1vaj\u00ed prost\u0159ednictv\u00edm tr\u017ei\u0161\u0165, jako je to od p\u0159epravn\u00edho giganta Amazon, si \u010dasto nemohou dovolit profesion\u00e1ln\u00ed poradenstv\u00ed nebo dokonce specializovan\u00e9ho zam\u011bstnance pro udr\u017eitelnost v e-commerce. Nicm\u00e9n\u011b i bez velk\u00fdch zdroj\u016f mohou prodejci postupn\u011b p\u0159istupovat k sv\u00e9mu c\u00edli s n\u00e1sleduj\u00edc\u00edmi p\u011bti aspekty.<\/p>

P\u0159\u00edstupy k zvy\u0161ov\u00e1n\u00ed udr\u017eitelnosti v e-commerce<\/h2>

#1: Sortiment: Produkty, v\u00fdroba a n\u00e1kupn\u00ed pob\u00eddky<\/h3>

Kr\u00e1lovsk\u00e1 discipl\u00edna hned od za\u010d\u00e1tku: Ti, kte\u0159\u00ed cht\u011bj\u00ed zm\u011bnit cel\u00fd sv\u016fj sortiment, maj\u00ed hodn\u011b pr\u00e1ce, ale ur\u010dit\u011b dos\u00e1hnou nejv\u011bt\u0161\u00edho dopadu. Zde hraj\u00ed roli v\u00fdrobn\u00ed procesy, stejn\u011b jako pou\u017eit\u00e9 zdroje, suroviny nebo jejich z\u00edsk\u00e1v\u00e1n\u00ed. Certifikace je \u010dasto slo\u017eit\u00e1, ale z\u00e1vazek se pozd\u011bji odr\u00e1\u017e\u00ed v cen\u011b produktu.<\/p>

Ne ka\u017ed\u00fd online prodejce je schopen tohoto mamut\u00edho \u00fakolu. Na\u0161t\u011bst\u00ed mohou b\u00fdt i m\u00e9n\u011b rozs\u00e1hl\u00e1 opat\u0159en\u00ed \u00fa\u010dinn\u00e1: Nap\u0159\u00edklad pozn\u00e1mka o dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed p\u0159i v\u00edce objedn\u00e1vk\u00e1ch stejn\u00e9ho zbo\u017e\u00ed m\u016f\u017ee odradit z\u00e1kazn\u00edky od objedn\u00e1v\u00e1n\u00ed produktu v r\u016fzn\u00fdch variant\u00e1ch nebo velikostech. P\u0159esn\u00fd popis a profesion\u00e1ln\u00ed fotografie \u010dasto poskytuj\u00ed stejn\u011b dobrou slu\u017ebu. V p\u0159\u00edpad\u011b od\u011bv\u016f je doporu\u010deno poskytnout p\u0159esnou tabulku velikost\u00ed, kter\u00e1 umo\u017e\u0148uje kupuj\u00edc\u00edm ur\u010dit si svou velikost oble\u010den\u00ed. T\u00edmto zp\u016fsobem lze p\u0159edej\u00edt zbyte\u010dn\u00fdm vr\u00e1cen\u00edm a zv\u00fd\u0161it udr\u017eitelnost v e-commerce.<\/p>

#2: Doprava: Balen\u00ed, doru\u010den\u00ed a vr\u00e1cen\u00ed<\/h3>

V roce 2017 si z\u00e1kazn\u00edci Amazonu objednali pr\u016fm\u011brn\u011b asi 41kr\u00e1t ro\u010dn\u011b od p\u0159epravn\u00edho giganta. V n\u00e1kupn\u00edm ko\u0161\u00edku bylo p\u0159ibli\u017en\u011b 1,3 produktu. M\u00e9n\u011b ne\u017e p\u0159ed n\u011bkolika lety, kdy z\u00e1kazn\u00edci objedn\u00e1vali t\u00e9m\u011b\u0159 dva produkty na objedn\u00e1vku. Men\u0161\u00ed n\u00e1kupn\u00ed ko\u0161\u00edk, v\u00edce objedn\u00e1vek \u2013 pro prodejce to znamen\u00e1 vy\u0161\u0161\u00ed spot\u0159ebu obalov\u00fdch materi\u00e1l\u016f a p\u0159epravn\u00edch krabic, stejn\u011b jako rostouc\u00ed n\u00e1klady.<\/p>

D\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e recyklovateln\u00e9, udr\u017eiteln\u00e9 balen\u00ed<\/a> v online maloobchodu jsou v\u0161ak doru\u010den\u00ed a vr\u00e1cen\u00ed. Velk\u00e9 p\u0159epravn\u00ed spole\u010dnosti jako DHL, Hermes nebo DPD ji\u017e n\u011bjakou dobu nab\u00edzej\u00ed klimaticky neutr\u00e1ln\u00ed dopravu, kde jsou vznikl\u00e9 emise sklen\u00edkov\u00fdch plyn\u016f kompenzov\u00e1ny nap\u0159\u00edklad investicemi do projekt\u016f na ochranu klimatu. Prodejci na Amazonu, kte\u0159\u00ed tuto slu\u017ebu vyu\u017e\u00edvaj\u00ed, ji mohou tak\u00e9 konkr\u00e9tn\u011b propagovat sv\u00fdm z\u00e1kazn\u00edk\u016fm.<\/p>

To, zda z\u00e1kazn\u00edci vr\u00e1t\u00ed svou objedn\u00e1vku, tak\u00e9 z\u00e1vis\u00ed na mo\u017enostech dopravy. Ti, kte\u0159\u00ed si pln\u00ed sv\u00e9 objedn\u00e1vky sami, by m\u011bli st\u00e1le db\u00e1t na rychl\u00e9 doru\u010den\u00ed, proto\u017ee \u010d\u00edm hlad\u010deji z\u00e1kazn\u00edk obdr\u017e\u00ed svou objedn\u00e1vku, t\u00edm ni\u017e\u0161\u00ed je pravd\u011bpodobnost, \u017ee z\u00e1silku vr\u00e1t\u00ed.<\/p>

Samoz\u0159ejmost\u00ed je, \u017ee zni\u010den\u00ed vr\u00e1cen\u00e9ho zbo\u017e\u00ed je nejhor\u0161\u00ed mo\u017enou variantou z hlediska udr\u017eitelnosti v e-commerce \u2013 sp\u00ed\u0161e m\u00e1 smysl zkontrolovat tyto produkty na po\u0161kozen\u00ed a znovu je za\u0159adit do skladu nebo je darovat na charitativn\u00ed \u00fa\u010dely.<\/p>

#3: Spole\u010dnost: Zam\u011bstnanci a ka\u017edodenn\u00ed \u017eivot firmy<\/h3>

Kdy\u017e udr\u017eitelnost v e-commerce za\u010d\u00edn\u00e1 u sortimentu, nem\u011bla by kon\u010dit na centr\u00e1le spole\u010dnosti. Zvl\u00e1\u0161\u0165 v\u011bt\u0161\u00ed firmy \u010dasto podce\u0148uj\u00ed mno\u017estv\u00ed CO2, kter\u00e9 by mohly u\u0161et\u0159it prost\u0159ednictv\u00edm vhodn\u00fdch opat\u0159en\u00ed ve sv\u00fdch prostor\u00e1ch. Jak\u00fd energetick\u00fd mix se nap\u0159\u00edklad vyu\u017e\u00edv\u00e1? Pokud jde o uhl\u00edkovou energii, lze zv\u00e1\u017eit p\u0159echod na dodavatele energie z udr\u017eiteln\u00fdch zdroj\u016f, jako je Naturstrom<\/a> nebo Greenpeace Energy<\/a>. A odkud poch\u00e1z\u00ed voln\u00e9 ovoce \u2013 ze zahrani\u010d\u00ed nebo z regionu, a je v\u016fbec dostupn\u00e9 sez\u00f3nn\u011b? Krom\u011b toho mnoho firem poskytuje sv\u00fdm zam\u011bstnanc\u016fm zdarma n\u00e1poje. Ti, kte\u0159\u00ed cht\u011bj\u00ed zd\u016fraznit udr\u017eitelnost v e-commerce, tak\u00e9 dbaj\u00ed na opakovan\u011b pou\u017eiteln\u00e9 lahve nebo dokonce instaluj\u00ed vodn\u00ed dispens\u00e9r.<\/p>

Krom\u011b toho by m\u011bli b\u00fdt zam\u011bstnanci konkr\u00e9tn\u011b povzbuzov\u00e1ni, aby se zamysleli nad sv\u00fdmi ka\u017edodenn\u00edmi rozhodnut\u00edmi. Mus\u00ed to b\u00fdt dom\u00e1c\u00ed let, nebo je vlakov\u00e1 j\u00edzda na pracovn\u00ed sch\u016fzku mo\u017en\u00e1 je\u0161t\u011b uvoln\u011bn\u011bj\u0161\u00ed? M\u016f\u017ee pracovn\u00ed j\u00edzdenka pomoci zv\u00fd\u0161it vyu\u017e\u00edv\u00e1n\u00ed ve\u0159ejn\u00e9 dopravy ve srovn\u00e1n\u00ed s automobily? H\u00e1\u017ee ka\u017ed\u00fd sv\u016fj odpad do jak\u00e9hokoli ko\u0161e, nebo se bere v \u00favahu t\u0159\u00edd\u011bn\u00ed odpadu?<\/p>

#4: Marketing: Image, komunikace se z\u00e1kazn\u00edky a transparentnost<\/h3>

Ti, kte\u0159\u00ed podnikaj\u00ed udr\u017eiteln\u011b, mohou toto aktivn\u011b vyu\u017e\u00edt ve sv\u00e9m marketingu. To zlep\u0161uje image, zejm\u00e9na mezi mnoha mlad\u00fdmi z\u00e1kazn\u00edky na Amazonu. T\u00e9ma je v odv\u011btv\u00ed st\u00e1le sp\u00ed\u0161e nedostate\u010dn\u011b zastoupeno \u2013 ti, kte\u0159\u00ed se nyn\u00ed dob\u0159e um\u00edst\u00ed, si mohou vytvo\u0159it unik\u00e1tn\u00ed prodejn\u00ed bod<\/em>. Ale pozor: Greenwashing \u0161kod\u00ed vlastn\u00ed zna\u010dce v\u00edce, ne\u017e pom\u00e1h\u00e1! V\u0161echna opat\u0159en\u00ed komunikovan\u00e1 z\u00e1kazn\u00edkovi mus\u00ed b\u00fdt dodr\u017eov\u00e1na za v\u0161ech okolnost\u00ed a mus\u00ed b\u00fdt tak\u00e9 sledovateln\u00e1. Proto\u017ee podle studie ECC K\u00f6ln je up\u0159\u00edmnost jedn\u00edm z hlavn\u00edch krit\u00e9ri\u00ed pro v\u00edce ne\u017e 90 procent spot\u0159ebitel\u016f p\u0159i formov\u00e1n\u00ed jejich n\u00e1zoru na online obchod. To plat\u00ed tak\u00e9 pro udr\u017eitelnost v sektoru e-commerce.<\/p>

Greenwashing\u00a0…<\/strong>

… je pokus firem vytvo\u0159it zelen\u00fd obraz prost\u0159ednictv\u00edm marketingov\u00fdch a PR kampan\u00ed, ani\u017e by skute\u010dn\u011b implementovaly odpov\u00eddaj\u00edc\u00ed opat\u0159en\u00ed. V\u00fdznamn\u00fdm p\u0159\u00edkladem je zelen\u00fd obr RWE, kter\u00fd piln\u011b umis\u0165oval v\u011btrn\u00e9 turb\u00edny do krajiny, zat\u00edmco pod\u00edl obnoviteln\u00fdch energi\u00ed ve skupin\u011b<\/a> byl pod t\u0159emi procenty. Je\u0161t\u011b v roce 2018 bylo vyrobeno pouze chab\u00fdch 5,6 procenta zelen\u00e9 elekt\u0159iny a spole\u010dnost pat\u0159\u00ed mezi 15 nejv\u011bt\u0161\u00edch emitent\u016f CO2 v Evrop\u011b<\/a>.<\/p><\/blockquote>

Dobr\u00fdm zp\u016fsobem, jak transparentn\u011b komunikovat sv\u00e9 \u00fasil\u00ed o v\u011bt\u0161\u00ed udr\u017eitelnost v e-commerce, jsou certifikace. Nap\u0159\u00edklad mnoho prodejc\u016f a v\u00fdrobc\u016f v outdoorov\u00e9m pr\u016fmyslu se p\u0159ipojilo k Global Traceable Down Standard<\/em> nebo Responsible Down Standard<\/em>. Ob\u011b ozna\u010den\u00ed certifikuj\u00ed pe\u0159\u00ed v\u00fdrobk\u016f z hlediska chovu zv\u00ed\u0159at, krmen\u00ed a dal\u0161\u00edch aspekt\u016f. \u017div\u00e9 trh\u00e1n\u00ed nebo nucen\u00e9 krmen\u00ed jsou tak vylou\u010deny \u2013 sliby jsou ov\u011b\u0159ov\u00e1ny nez\u00e1visl\u00fdmi organizacemi, kter\u00e9 prov\u00e1d\u011bj\u00ed pravideln\u00e9 neohl\u00e1\u0161en\u00e9 inspekce. Nicm\u00e9n\u011b, samostatn\u011b vymy\u0161len\u00e9 certifik\u00e1ty bez obsahu, kter\u00e9 klamou z\u00e1kazn\u00edky, jsou naprosto nep\u0159ijateln\u00e9. Pr\u00e1zdn\u00e9 nebo zav\u00e1d\u011bj\u00edc\u00ed reklamn\u00ed sliby mohou tak\u00e9 po\u0161kodit celou zna\u010dku.<\/p>

#5: P\u0159ehled: Anal\u00fdza trhu a kontrola \u00fasp\u011b\u0161nosti<\/h3>

Udr\u017eitelnost se st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed i v e-commerce. Nen\u00ed to v\u0161ak c\u00edl s\u00e1m o sob\u011b. Pouze ti, kte\u0159\u00ed se mohou z\u00e1sadn\u011b prosadit na trhu, dos\u00e1hnou dlouhodob\u00e9ho \u00fasp\u011bchu se svou ekologickou strategi\u00ed a potenci\u00e1ln\u011b vytla\u010d\u00ed jin\u00e9, m\u00e9n\u011b udr\u017eiteln\u00e9 poskytovatele. Proto by m\u011bli online prodejci vyu\u017e\u00edvat vhodn\u00e9 n\u00e1stroje pro sledov\u00e1n\u00ed trhu \u2013 proto\u017ee ve rychle se m\u011bn\u00edc\u00edm a rozs\u00e1hl\u00e9m online sv\u011bt\u011b ji\u017e nen\u00ed mo\u017en\u00e9 prov\u00e1d\u011bt neautomatizovanou anal\u00fdzu.<\/p>

Z\u00e1rove\u0148 by m\u011bly b\u00fdt sledov\u00e1ny \u00fasp\u011bchy nov\u00e9 iniciativy v oblasti udr\u017eitelnosti. Kolik v\u00edce z\u00e1kazn\u00edci plat\u00ed za ekologick\u00e9 produkty, kolik emis\u00ed bylo u\u0161et\u0159eno od doby, kdy se zm\u011bnil energetick\u00fd mix, a kolik zam\u011bstnanc\u016f ji\u017e pou\u017e\u00edv\u00e1 ve\u0159ejnou dopravu? Proto\u017ee to nejen poskytuje prodejc\u016fm v\u00edce informac\u00ed o jejich z\u00e1kazn\u00edc\u00edch, ale tak\u00e9 motivuje zam\u011bstnance, aby v\u0161ichni t\u00e1hli za jeden provaz.<\/p>

Z\u00e1v\u011br: Nen\u00ed v\u017edy nutn\u00e9 ud\u011blat velk\u00fd skok!<\/h2>

St\u00e1le v\u00edce spot\u0159ebitel\u016f aktivn\u011b db\u00e1 na svou ekologickou stopu a \u017eivotn\u00ed prost\u0159ed\u00ed, nap\u0159\u00edklad t\u00edm, \u017ee up\u0159ednost\u0148uj\u00ed recyklovan\u00e9 materi\u00e1ly a vracej\u00ed m\u00e9n\u011b. Nicm\u00e9n\u011b ne ka\u017ed\u00fd prodejce na Amazonu nebo provozovatel online obchodu m\u016f\u017ee zcela p\u0159epracovat sv\u016fj sortiment. Ti, kte\u0159\u00ed prod\u00e1vaj\u00ed elektronick\u00e9 produkty, \u010dasto maj\u00ed mal\u00fd vliv na glob\u00e1ln\u00ed struktury t\u011b\u017eby surovin pro baterie. Zejm\u00e9na mal\u00ed online prodejci se mohou setkat s omezen\u00edmi, pokud jde o udr\u017eitelnost v e-commerce.<\/p>

Nicm\u00e9n\u011b, ekologicky uv\u011bdom\u011bl\u00ed online prodejci mohou dos\u00e1hnout hodn\u011b s mal\u00fdmi opat\u0159en\u00edmi: a\u0165 u\u017e jde o p\u0159echod na zelenou elekt\u0159inu, pou\u017e\u00edv\u00e1n\u00ed ekologick\u00fdch p\u0159epravn\u00edch krabic nebo certifikaci komponent\u016f produkt\u016f \u2013 i mal\u00e9 akce mohou m\u00edt v\u00fdznamn\u00fd dopad. To nejen chr\u00e1n\u00ed \u017eivotn\u00ed prost\u0159ed\u00ed, ale prodejce tak\u00e9 t\u011b\u017e\u00ed z \u00faspor n\u00e1klad\u016f a zlep\u0161en\u00e9ho obrazu. Proto\u017ee men\u0161\u00ed ekologick\u00e1 stopa, udr\u017eitelnost a e-commerce nemus\u00ed b\u00fdt vz\u00e1jemn\u011b vylu\u010duj\u00edc\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"

Od alespo\u0148 Fridays for Future je jasn\u00e9: Udr\u017eitelnost u\u017e nen\u00ed pr\u00e1zdn\u00e9 m\u00f3dn\u00ed slovo, kter\u00e9 postr\u00e1d\u00e1 akci. Nejen mlad\u00e1, digit\u00e1ln\u011b zdatn\u00e1 \u010d\u00e1st c\u00edlov\u00e9 skupiny v online maloobchodu st\u00e1le v\u00edce uzn\u00e1v\u00e1, jak nal\u00e9hav\u011b jsou pot\u0159ebn\u00e9 spole\u010densk\u00e9 zm\u011bny, aby se pro budouc\u00ed generace zanechal obyvateln\u00fd sv\u011bt. A\u010dkoli, nebo pr\u00e1v\u011b proto, \u017ee udr\u017eitelnost (st\u00e1le) nen\u00ed hlavn\u00edm t\u00e9matem v e-commerce,<\/p>\n","protected":false},"author":3,"featured_media":772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[927],"tags":[],"class_list":["post-108714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-triky"],"yoast_head":"\nUdr\u017eitelnost v e-commerce: 5 aspekt\u016f pro prodejce<\/title>\n<meta name=\"description\" content=\"Udr\u017eitelnost v e-commerce: 5 aspekt\u016f, kter\u00e9 z\u00e1kazn\u00edci ocen\u00ed a prodejci u\u0161et\u0159\u00ed pen\u00edze a \u010das\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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