{"id":108717,"date":"2022-03-03T10:32:00","date_gmt":"2022-03-03T10:32:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/pan-eu-program-od-amazonu-vsechny-dulezite-informace-o-preprave-v-eu\/"},"modified":"2022-03-03T10:32:00","modified_gmt":"2022-03-03T10:32:00","slug":"pan-eu-program-od-amazonu-vsechny-dulezite-informace-o-preprave-v-eu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/pan-eu-program-od-amazonu-vsechny-dulezite-informace-o-preprave-v-eu\/","title":{"rendered":"Pan-EU program od Amazonu: V\u0161echny d\u016fle\u017eit\u00e9 informace o p\u0159eprav\u011b v EU!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-161617-identifier\">S pan-eu p\u0159epravou umo\u017e\u0148uje Amazon zas\u00edlat a skladovat zbo\u017e\u00ed v r\u00e1mci Evropsk\u00e9 unie za v\u00fdhodn\u011bj\u0161\u00edch podm\u00ednek doru\u010den\u00ed FBA. Tato metoda p\u0159epravy je roz\u0161\u00ed\u0159en\u00edm tradi\u010dn\u00edho programu FBA. Ale co to vlastn\u011b znamen\u00e1 zas\u00edlat prost\u0159ednictv\u00edm Pan-EU? Abyste mohli vyu\u017e\u00edvat pan-europskou p\u0159epravu nab\u00edzenou Amazonem, mus\u00edte platit DPH v p\u0159\u00edslu\u0161n\u00e9 zemi registrac\u00ed k da\u0148ov\u00fdm \u00fa\u010del\u016fm v zemi skladov\u00e1n\u00ed. Na co byste m\u011bli d\u00e1vat pozor a kdy se vlastn\u011b vyplat\u00ed tuto slu\u017ebu vyu\u017e\u00edvat?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-838171-identifier\">Co je Pan-EU?<\/h2><p class=\"theme-wp-block gb-responsive-409561-identifier\">Nejprve stru\u010dn\u00fd pohled na definici: Co je pan-europsk\u00e1 p\u0159eprava od Amazonu? Pan-EU znamen\u00e1 prodej, p\u0159epravu, distribuci a skladov\u00e1n\u00ed v logistick\u00fdch centrech Amazonu po cel\u00e9 Evrop\u011b za hranicemi jednotliv\u00fdch st\u00e1t\u016f. Nap\u0159\u00edklad skladov\u00e1n\u00ed polo\u017eek jednoho produktu m\u016f\u017ee prob\u00edhat jak v N\u011bmecku, tak ve Francii. To umo\u017e\u0148uje Amazonu, a t\u00edm p\u00e1dem i v\u00e1m jako online prodejci, u\u0161et\u0159it vysok\u00e9 n\u00e1klady na skladov\u00e1n\u00ed a p\u0159epravu, kdy\u017e p\u0159ich\u00e1zej\u00ed objedn\u00e1vky z r\u016fzn\u00fdch evropsk\u00fdch trh\u016f.<\/p><p class=\"theme-wp-block gb-responsive-652561-identifier\">Aby v\u00fdpo\u010det fungoval, jsou polo\u017eky rozd\u011bleny mezi p\u0159\u00edslu\u0161n\u00e9 evropsk\u00e9 sklady podle p\u0159edpov\u011bdi prodeje. Kde se uskute\u010d\u0148uje nejv\u00edce prodej\u016f, tam se skladuje v\u00edce. Nap\u0159\u00edklad pokud se v\u00e1\u0161 z\u00e1kazn\u00edk nach\u00e1z\u00ed v Chemnitz a va\u0161e zbo\u017e\u00ed je skladov\u00e1no na n\u011bmecko-\u010desk\u00e9 hranici, Amazon ode\u0161le z tohoto skladu. To vede k ni\u017e\u0161\u00edm n\u00e1klad\u016fm a z\u00e1kazn\u00edk obdr\u017e\u00ed svou objedn\u00e1vku v\u00fdrazn\u011b rychleji \u2013 co\u017e je jedna z nejd\u016fle\u017eit\u011bj\u0161\u00edch podm\u00ednek slu\u017eeb Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-211581-identifier\">V sou\u010dasnosti Amazon nab\u00edz\u00ed skladov\u00e1n\u00ed zbo\u017e\u00ed v sedmi a prodej v 17 evropsk\u00fdch zem\u00edch.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-325908-identifier\">Na co byste m\u011bli d\u00e1vat pozor p\u0159ed zah\u00e1jen\u00edm s Pan-EU?<\/h2><p class=\"theme-wp-block gb-responsive-140707-identifier\">Prodej a skladov\u00e1n\u00ed zbo\u017e\u00ed v jednotliv\u00fdch zem\u00edch podl\u00e9h\u00e1 ur\u010dit\u00fdm pokyn\u016fm. Na co byste m\u011bli myslet, ne\u017e se pust\u00edte do pan-europsk\u00e9 p\u0159epravy?<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-357765-identifier\">Pr\u00e1vn\u00ed p\u0159edpisy v r\u016fzn\u00fdch zem\u00edch<\/h3><p class=\"theme-wp-block gb-responsive-231091-identifier\">Pokud chcete <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/preshranicni-e-commerce-s-amazonem-jak-uspet-v-mezinarodnim-prodeji\/\">prod\u00e1vat mezin\u00e1rodn\u011b na Amazonu<\/a>, mus\u00edte se nejprve zab\u00fdvat pr\u00e1vn\u00ed situac\u00ed. Jak\u00e9 patenty a certifik\u00e1ty mus\u00edte m\u00edt, abyste mohli prod\u00e1vat v p\u0159\u00edslu\u0161n\u00fdch zem\u00edch? Obecn\u011b plat\u00ed, \u017ee dodr\u017eov\u00e1n\u00edm n\u011bmeck\u00fdch p\u0159edpis\u016f ji\u017e spl\u0148ujete ustanoven\u00ed ostatn\u00edch zem\u00ed EU. P\u0159esto doporu\u010dujeme, abyste se tak\u00e9 sezn\u00e1mili s p\u0159\u00edslu\u0161n\u00fdmi pokyny pro va\u0161e produkty.<\/p><p class=\"theme-wp-block gb-responsive-852501-identifier\">Zde jsou n\u011bkter\u00e9 po\u017eadavky, kter\u00e9 jsou podle Amazonu nezbytn\u00e9 pro zp\u016fsobilost prodeje prost\u0159ednictv\u00edm Pan-EU:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-107474-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-52997-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prodej produkt\u016f mus\u00ed b\u00fdt povolen na V\u0160ECH evropsk\u00fdch tr\u017ei\u0161t\u00edch a nesm\u00ed podl\u00e9hat \u017e\u00e1dn\u00fdm pr\u00e1vn\u00edm, regula\u010dn\u00edm, kompatibilitn\u00edm nebo provozn\u00edm omezen\u00edm. Nap\u0159\u00edklad ur\u010dit\u00e9 potraviny, n\u00e1poje, farmaceutika a nebezpe\u010dn\u00e9 zbo\u017e\u00ed nelze prod\u00e1vat na ka\u017ed\u00e9m tr\u017ei\u0161ti.<\/li><li class=\"theme-wp-block gb-responsive-224139-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ASINy mus\u00ed b\u00fdt registrov\u00e1ny pro p\u0159epravu prost\u0159ednictv\u00edm Amazonu a mus\u00ed b\u00fdt dostupn\u00e9 na v\u0161ech evropsk\u00fdch tr\u017ei\u0161t\u00edch.<\/li><li class=\"theme-wp-block gb-responsive-723801-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produkty pro nab\u00eddky s p\u0159epravou prost\u0159ednictv\u00edm Amazonu mus\u00ed b\u00fdt v &#8220;nov\u00e9m&#8221; stavu atd.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-101943-identifier\">Znamen\u00e1 to, \u017ee nem\u016f\u017eete nab\u00edzet elektronick\u00e9 za\u0159\u00edzen\u00ed, kter\u00e9 lze prod\u00e1vat na dvan\u00e1cti tr\u017ei\u0161t\u00edch EU, ale je &#8220;zak\u00e1z\u00e1no&#8221; na dal\u0161\u00edch p\u011bti, prost\u0159ednictv\u00edm Pan-EU? Ne, mus\u00edte v\u0161ak vytvo\u0159it r\u016fzn\u00e9 FNSKUs pro odpov\u00eddaj\u00edc\u00ed ASINy.<\/p><p class=\"theme-wp-block gb-responsive-626710-identifier\">Zde najdete v\u00edce <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=201855620&amp;language=de_DE&amp;ref=efph_201855620_cont_201855460\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">po\u017eadavk\u016f na pan-europskou p\u0159epravu od Amazonu<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-482805-identifier\">Amazon Pan-EU: Da\u0148 z p\u0159idan\u00e9 hodnoty v zem\u00edch skladov\u00e1n\u00ed? Ano!<\/h3><p class=\"theme-wp-block gb-responsive-667299-identifier\">Amazon popisuje vyu\u017eit\u00ed pan-europsk\u00e9 p\u0159epravy jako extr\u00e9mn\u011b jednoduch\u00e9 \u2013 sta\u010d\u00ed p\u00e1r kliknut\u00ed a jste registrov\u00e1ni a m\u016f\u017eete za\u010d\u00edt! Miliony z\u00e1kazn\u00edk\u016f Amazonu po cel\u00e9m sv\u011bt\u011b na v\u00e1s \u010dekaj\u00ed! Ale nen\u00ed to tak jednoduch\u00e9. Jak jsme ji\u017e zm\u00ednili, mus\u00edte b\u00fdt obezn\u00e1meni s pr\u00e1vn\u00ed situac\u00ed v ka\u017ed\u00e9 zemi. To zahrnuje tak\u00e9 povinnost platit da\u0148 z p\u0159idan\u00e9 hodnoty.<\/p><p class=\"theme-wp-block gb-responsive-7864-identifier\">Dobr\u00e1 zpr\u00e1va dop\u0159edu: Od roku 2021 lze jednotliv\u00e9 skladovac\u00ed zem\u011b vyb\u00edrat flexibiln\u011b. Nen\u00ed ji\u017e nutn\u00e9 aktivovat v\u0161echny nab\u00edzen\u00e9 skladovac\u00ed zem\u011b.<\/p><p class=\"theme-wp-block gb-responsive-815456-identifier\">Mus\u00edte v\u0161ak b\u00fdt da\u0148ov\u011b registrov\u00e1ni v ka\u017ed\u00e9 zemi, kde chcete skladovat sv\u00e9 zbo\u017e\u00ed. Proto\u017ee to, kter\u00e1 da\u0148 z p\u0159idan\u00e9 hodnoty je nakonec uvedena na faktu\u0159e, z\u00e1vis\u00ed na tom, ze kter\u00e9 zem\u011b je zbo\u017e\u00ed odesl\u00e1no.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-55831-identifier\">Pan-EU zem\u011b: Zde je va\u0161e zbo\u017e\u00ed skladov\u00e1no<\/h3><p class=\"theme-wp-block gb-responsive-589549-identifier\">V sou\u010dasnosti Amazon nab\u00edz\u00ed skladov\u00e1n\u00ed v sedmi zem\u00edch: N\u011bmecko, Polsko, \u010cesk\u00e1 republika, Francie, \u0160pan\u011blsko, It\u00e1lie a Spojen\u00e9 kr\u00e1lovstv\u00ed. Co se t\u00fd\u010de skladov\u00e1n\u00ed ve Spojen\u00e9m kr\u00e1lovstv\u00ed, Amazon uv\u00e1d\u00ed n\u00e1sleduj\u00edc\u00ed:<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-448063-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-807122-identifier\">Vzhledem k Brexitu nem\u016f\u017ee Amazon od 1. ledna 2021 zas\u00edlat objedn\u00e1vky s p\u0159epravou prost\u0159ednictv\u00edm Amazonu p\u0159es hranice mezi Spojen\u00fdm kr\u00e1lovstv\u00edm a EU a tak\u00e9 nem\u016f\u017ee p\u0159ev\u00e1d\u011bt z\u00e1soby p\u0159es hranice. Abyste mohli prod\u00e1vat s p\u0159epravou prost\u0159ednictv\u00edm Amazonu jak ve Spojen\u00e9m kr\u00e1lovstv\u00ed, tak v EU, mus\u00edte poslat z\u00e1soby do logistick\u00fdch center ve Spojen\u00e9m kr\u00e1lovstv\u00ed a EU. Klikn\u011bte zde pro v\u00edce informac\u00ed.<\/p>\n<cite><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201855460\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon: Takto program funguje<\/a> <\/cite><\/blockquote><p class=\"theme-wp-block gb-responsive-185413-identifier\">V tuto chv\u00edli, kdy\u017e se zaregistrujete pro Pan-EU, budete automaticky podl\u00e9hat dani v t\u011bchto zem\u00edch<\/p><p class=\"theme-wp-block gb-responsive-767448-identifier\"><strong>D\u016fle\u017eit\u00e9: <\/strong>Tak\u017ee ne\u017e p\u0159epnete p\u0159ep\u00edna\u010d na &#8220;Zapnuto&#8221;, postarejte se o registraci k dani z p\u0159idan\u00e9 hodnoty. Proto\u017ee od t\u00e9 doby budete muset platit dan\u011b a pod\u00e1vat da\u0148ov\u00e9 p\u0159izn\u00e1n\u00ed v p\u0159\u00edslu\u0161n\u00e9m n\u00e1rodn\u00edm jazyce. Dokonce se vyplat\u00ed <a href=\"https:\/\/hellotax.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">najmout da\u0148ov\u00e9ho poradce v ka\u017ed\u00e9 zemi skladov\u00e1n\u00ed<\/a>, kter\u00fd dob\u0159e zn\u00e1 specifika ka\u017ed\u00e9 zem\u011b.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-797272-identifier\">Ur\u010den\u00ed dan\u011b z p\u0159idan\u00e9 hodnoty p\u0159i vystavov\u00e1n\u00ed faktur<\/h4><p class=\"theme-wp-block gb-responsive-741457-identifier\">Co se t\u00fd\u010de zobrazen\u00ed dan\u011b z p\u0159idan\u00e9 hodnoty na faktur\u00e1ch? Jak jsme ji\u017e zm\u00ednili, zobrazen\u00e1 da\u0148 z p\u0159idan\u00e9 hodnoty z\u00e1vis\u00ed na tom, v kter\u00e9 zemi jsou zbo\u017e\u00ed ulo\u017eena. I kdy\u017e jsou n\u00e1klady na panevropskou dopravu ni\u017e\u0161\u00ed, da\u0148 z p\u0159idan\u00e9 hodnoty m\u016f\u017ee b\u00fdt v\u00fdrazn\u011b vy\u0161\u0161\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-743847-identifier\">Zde je p\u0159\u00edklad:<\/p><p class=\"theme-wp-block gb-responsive-841518-identifier\">Jako online prodejce v N\u011bmecku prod\u00e1v\u00e1te zbo\u017e\u00ed z\u00e1kazn\u00edkovi v N\u011bmecku. Nicm\u00e9n\u011b, toto zbo\u017e\u00ed je odesl\u00e1no z Amazon skladu v Polsku. Pokud nebudete opatrn\u00ed, zaplat\u00edte vy\u0161\u0161\u00ed da\u0148ov\u00e9 sazby, jako je p\u0159\u00edklad s Polskem ve v\u00fd\u0161i 23%.<\/p><p class=\"theme-wp-block gb-responsive-808429-identifier\">Nicm\u00e9n\u011b, pokud m\u00e1te znalosti a spolupracujete s da\u0148ov\u00fdm poradcem, vyu\u017eijete tzv. mo\u017enost.<\/p><p class=\"theme-wp-block gb-responsive-276314-identifier\">Jedn\u00e1 se o poskytovatele slu\u017eeb a p\u0159\u00edjemce slu\u017eeb, kte\u0159\u00ed se nach\u00e1zej\u00ed v jedn\u00e9 zemi. Poskytovatel slu\u017eeb vyu\u017e\u00edv\u00e1 mo\u017enost (vol\u00ed) \u00fa\u010dtovat n\u011bmeckou da\u0148 z p\u0159idan\u00e9 hodnoty p\u0159\u00edjemci slu\u017eeb a hl\u00e1s\u00ed to da\u0148ov\u00e9mu \u00fa\u0159adu zem\u011b skladov\u00e1n\u00ed s vy\u0161\u0161\u00ed dan\u00ed z p\u0159idan\u00e9 hodnoty.<\/p><p class=\"theme-wp-block gb-responsive-168243-identifier\">Pokud chcete b\u00fdt na bezpe\u010dn\u00e9 stran\u011b, doporu\u010dujeme vyu\u017e\u00edt slu\u017eeb da\u0148ov\u00e9ho poradce. To \u0161et\u0159\u00ed \u010das, pen\u00edze a nervy.<\/p><p class=\"theme-wp-block gb-responsive-915164-identifier\">N\u00e1sleduj\u00edc\u00ed da\u0148ov\u00e9 sazby v zem\u00edch skladov\u00e1n\u00ed plat\u00ed v roce 2022:<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Zem\u011b<\/strong><\/td><td><strong>Standardn\u00ed sazba<\/strong><\/td><td><strong>Sn\u00ed\u017een\u00e1 sazba<\/strong><\/td><td><strong>Super sn\u00ed\u017een\u00e1 sazba<\/strong><\/td><\/tr><tr><td>N\u011bmecko<\/td><td>19 %<\/td><td>7 %<\/td><td><\/td><\/tr><tr><td>Polsko<\/td><td>23 %<\/td><td>7 %<\/td><td>5 %<\/td><\/tr><tr><td>\u010cesk\u00e1 republika<\/td><td>21 %<\/td><td>15 %<\/td><td>10 %<\/td><\/tr><tr><td>Francie<\/td><td>20 %<\/td><td>7 %<\/td><td>5.5 %<\/td><\/tr><tr><td>\u0160pan\u011blsko<\/td><td>21 %<\/td><td>10 %<\/td><td>4 %<\/td><\/tr><tr><td>italsk\u00fd<\/td><td>22 %<\/td><td>10 %<\/td><td>4 %<\/td><\/tr><tr><td>Spojen\u00e9 kr\u00e1lovstv\u00ed<\/td><td>20 %<\/td><td>5 %<\/td><td>0 %<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.die-mehrwertsteuer.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">www.die-mehrwertsteuer.de<\/a><\/figcaption><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-663756-identifier\">Spr\u00e1va vratek v pan-evropsk\u00e9m p\u0159eprav\u011b<\/h3><p class=\"theme-wp-block gb-responsive-891439-identifier\"><a href=\"\/cs\/blog\/5-tipps-retourenquote-senken\/\">Vr\u00e1tky nejsou v online maloobchodu nic neobvykl\u00e9ho<\/a> a jsou jednodu\u0161e jeho sou\u010d\u00e1st\u00ed. D\u016fvody pro vr\u00e1tky mohou b\u00fdt velmi rozmanit\u00e9. Pokud dojde k vr\u00e1tk\u00e1m u pan-evropsk\u00fdch z\u00e1silek, je to podobn\u00e9 jako u konven\u010dn\u00edch vratek polo\u017eky FBA. Pro spr\u00e1vu vratek Amazon vyvinul \u0159e\u0161en\u00ed \u2013 vr\u00e1tky jsou zpracov\u00e1v\u00e1ny ve speci\u00e1ln\u011b z\u0159\u00edzen\u00fdch centrech pro vr\u00e1tky, kde jsou shroma\u017e\u010fov\u00e1ny a zpracov\u00e1v\u00e1ny kvalifikovan\u00fdm person\u00e1lem. <\/p><p class=\"theme-wp-block gb-responsive-311398-identifier\">Kdy\u017e je bal\u00ed\u010dek vr\u00e1cen, zkontroluje se d\u016fvod vr\u00e1cen\u00ed. Pokud je polo\u017eka st\u00e1le v nov\u00e9m stavu, bude uvoln\u011bna k prodeji. Produkty s drobn\u00fdmi po\u0161kozen\u00edmi jsou znovu za\u0159azeny do cyklu pro nab\u00eddky Amazon Warehouse Deals. Ty, kter\u00e9 ji\u017e nelze prodat, jsou darov\u00e1ny nebo zni\u010deny.<\/p><p class=\"theme-wp-block gb-responsive-209894-identifier\">Likvidace z\u00e1silek a proces vracen\u00ed stoj\u00ed pen\u00edze. Zde naleznete v\u00edce informac\u00ed o <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G200685050?language=de_DE&amp;ref=efph_G200685050_cont_200280650\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">poplatc\u00edch a podm\u00ednk\u00e1ch Amazonu pro vr\u00e1tky a likvidaci polo\u017eek<\/a>.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-261963-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/sest-nejvetsich-chyb-amazon-fba-a-jak-mohou-prodejci-uspesne-ziskat-nahradu\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/10\/21122316\/amazon-fba-fehler-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Wer mit Amazon FBA startet, macht Fehler. Das ist ganz normal. So vermeiden Sie zu scheitern.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/sest-nejvetsich-chyb-amazon-fba-a-jak-mohou-prodejci-uspesne-ziskat-nahradu\/\">\u0160est nejv\u011bt\u0161\u00edch chyb Amazon FBA a jak mohou prodejci \u00fasp\u011b\u0161n\u011b z\u00edskat n\u00e1hradu.<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">V\u00fdhody slu\u017eby Fulfillment by Amazon (FBA) byly zm\u00edn\u011bny mnohokr\u00e1t a zku\u0161en\u00ed prodejci FBA v\u011bd\u00ed, jak t\u011b\u017eit z t\u00e9m\u011b\u0159 nekone\u010dn\u00e9 z\u00e1kaznick\u00e9 z\u00e1kladny online giganta. Nicm\u00e9n\u011b ka\u017ed\u00fd rok za\u010d\u00ednaj\u00ed tis\u00edce nov\u00fdch prodejc\u016f na trhu podnik\u00e1n\u00ed na Amazonu \u2013 z nich\u017e v\u011bt\u0161ina ne&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/3000-robotu-0-lidi-7-zajimavych-faktu-o-logistickych-centrech-amazonu-lokace\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/09\/02091022\/amazon-logistikzentren-standorte-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Standorte von Amazon Logistikzentren sind f\u00fcr alle Amazon-Verk\u00e4ufer relevant.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/3000-robotu-0-lidi-7-zajimavych-faktu-o-logistickych-centrech-amazonu-lokace\/\">3000 robot\u016f, 0 lid\u00ed \u2013 7 zaj\u00edmav\u00fdch fakt\u016f o logistick\u00fdch centrech Amazonu (+ lokace)<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Pokud pou\u017e\u00edv\u00e1te Amazon FBA, pravd\u011bpodobn\u011b jste se ptali, co se vlastn\u011b stane s va\u0161imi produkty, jakmile jsou p\u0159ed\u00e1ny jednomu z logistick\u00fdch center Amazonu. Je jasn\u00e9, \u017ee v distribu\u010dn\u00edch centrech, nebo v n\u011bm\u010din\u011b logistick\u00fdch centrech, je ulo\u017eeno mno\u017estv\u00ed polo&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-721345-identifier\">Amazon Pan-EU a OSS: P\u0159\u00edklady a postup<\/h3><p class=\"theme-wp-block gb-responsive-996199-identifier\">Dne 1. \u010dervence 2021 byl v Evropsk\u00e9 unii zaveden One-Stop-Shop, neboli OSS.<\/p><p class=\"theme-wp-block gb-responsive-736510-identifier\">OSS slou\u017e\u00ed jako rozhran\u00ed mezi obchodn\u00edky prod\u00e1vaj\u00edc\u00edmi v EU a samotn\u00fdmi zem\u011bmi EU, kter\u00e9 cht\u011bj\u00ed zaznamen\u00e1vat platby DPH za tyto prodeje ve sv\u00fdch \u00fa\u010dtech. T\u00edmto zp\u016fsobem OSS p\u0159edstavuje centr\u00e1ln\u00ed zpracov\u00e1n\u00ed v\u0161ech povinnost\u00ed t\u00fdkaj\u00edc\u00edch se hl\u00e1\u0161en\u00ed a plateb DPH v obchod\u011b se zbo\u017e\u00edm ve v\u0161ech 27 \u010dlensk\u00fdch st\u00e1tech EU.<\/p><p class=\"theme-wp-block gb-responsive-658878-identifier\">Jakmile je dosa\u017eeno dodac\u00edho prahu 10 000 \u20ac, kter\u00fd se vztahuje kumulativn\u011b na v\u0161echny zem\u011b EU, m\u016f\u017ee doch\u00e1zet k zpracov\u00e1n\u00ed DPH \u010dtvrtletn\u011b. Aby bylo mo\u017en\u00e9 vyu\u017e\u00edvat OSS jako online prodejce, mus\u00edte se zaregistrovat pro tento postup. M\u016f\u017eete to ud\u011blat nap\u0159\u00edklad v N\u011bmecku na Feder\u00e1ln\u00edm centr\u00e1ln\u00edm da\u0148ov\u00e9m \u00fa\u0159adu.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-405830-identifier\">Co mus\u00edte jako u\u017eivatel programu Amazon Pan-EU zohlednit ohledn\u011b OSS?<\/h4><p class=\"theme-wp-block gb-responsive-386734-identifier\">Pokud jste aktivovali pan-evropsk\u00e9 p\u0159epravov\u00e1n\u00ed a t\u00edm p\u00e1dem m\u00e1te registraci DPH v zem\u00edch skladov\u00e1n\u00ed, existuj\u00ed pro v\u00e1s n\u00e1sleduj\u00edc\u00ed t\u0159i sc\u00e9n\u00e1\u0159e:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-299325-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-436142-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prod\u00e1v\u00e1te ze zem\u00ed skladov\u00e1n\u00ed do zem\u00ed skladov\u00e1n\u00ed \u2013 nap\u0159\u00edklad z It\u00e1lie do It\u00e1lie. Zde plat\u00ed b\u011b\u017en\u00e9 m\u00edstn\u00ed zdan\u011bn\u00ed.<\/li><li class=\"theme-wp-block gb-responsive-92876-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prod\u00e1v\u00e1te ze zem\u00ed skladov\u00e1n\u00ed do zem\u00ed, kter\u00e9 nejsou zem\u011bmi skladov\u00e1n\u00ed \u2013 nap\u0159\u00edklad z italsk\u00e9ho skladu do Francie, ani\u017e byste byli registrov\u00e1ni k dani ve Francii. V tomto p\u0159\u00edpad\u011b se uplat\u0148uje postup OSS.<\/li><li class=\"theme-wp-block gb-responsive-532480-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prod\u00e1v\u00e1te zbo\u017e\u00ed ze zem\u011b, kde m\u00e1te bydli\u0161t\u011b, do zem\u00ed EU, kde jste registrov\u00e1ni k dani se skladem \u2013 v tomto p\u0159\u00edpad\u011b se postup OSS neuplat\u0148uje, proto\u017ee ji\u017e m\u00e1te registraci k dani v zemi skladu.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-690532-identifier\">Aktivace \/ deaktivace pan-evropsk\u00e9ho p\u0159epravov\u00e1n\u00ed Amazonu: Tady je n\u00e1vod!<\/h2><p class=\"theme-wp-block gb-responsive-560047-identifier\">Po vyjasn\u011bn\u00ed ot\u00e1zek t\u00fdkaj\u00edc\u00edch se registrace DPH v po\u017eadovan\u00fdch skladovac\u00edch zem\u00edch je \u010das p\u0159ej\u00edt k v\u011bci. Aktivace pan-EU dopravy prob\u00edh\u00e1 p\u0159\u00edmo v Seller Central.<\/p><p class=\"theme-wp-block gb-responsive-372319-identifier\">Pro to klikn\u011bte na <strong>Nastaven\u00ed<\/strong> > <strong>Pln\u011bn\u00ed Amazonem<\/strong> v menu.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-908304-identifier\"><img decoding=\"async\" width=\"844\" height=\"266\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140413\/amazon-pan-eu-vat-844x266.png\" alt=\"Amazon pan eu aktivovat nastaven\u00ed, amazon pan eu dph\" class=\"wp-image-19292\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140413\/amazon-pan-eu-vat-407x128.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140413\/amazon-pan-eu-vat-768x242.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140413\/amazon-pan-eu-vat-844x266.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140413\/amazon-pan-eu-vat-1536x484.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140413\/amazon-pan-eu-vat-2048x645.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-650253-identifier\">V tomto okn\u011b m\u016f\u017eete vid\u011bt, zda je slu\u017eba Pan-EU aktivov\u00e1na nebo deaktivov\u00e1na pro v\u00e1s.<\/p><p class=\"theme-wp-block gb-responsive-368451-identifier\">Pot\u00e9 klikn\u011bte na <strong>Upravit<\/strong>, abyste zm\u011bnili stav.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-834746-identifier\"><img decoding=\"async\" width=\"844\" height=\"349\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-steuer-844x349.png\" alt=\"Amazon pan eu aktivovat nastaven\u00ed, amazon pan eu da\u0148\" class=\"wp-image-19286\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-steuer-407x168.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-steuer-768x318.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-steuer-844x349.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-steuer-1536x636.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-steuer.png 1827w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-543949-identifier\">Nyn\u00ed uvid\u00edte n\u011bkolik mo\u017enost\u00ed, kter\u00e9 m\u016f\u017eete vybrat. V tomto kroku aktivujte panevropskou dopravu prost\u0159ednictv\u00edm Amazonu. Pot\u00e9 uve\u010fte, ve kter\u00fdch zem\u00edch by m\u011bly b\u00fdt va\u0161e zbo\u017e\u00ed ulo\u017eeny.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-879232-identifier\"><img decoding=\"async\" width=\"844\" height=\"416\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-countries-844x416.png\" alt=\"Amazon pan eu aktivovat nastaven\u00ed, amazon pan eu zem\u011b\" class=\"wp-image-19280\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-countries-407x200.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-countries-768x378.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-countries-844x416.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-countries-1536x756.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140414\/amazon-pan-eu-countries.png 1828w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-853477-identifier\">Poplatky za Amazon Pan-EU<\/h2><p class=\"theme-wp-block gb-responsive-57826-identifier\">N\u00e1klady na dopravu a skladov\u00e1n\u00ed Amazonu se pravideln\u011b aktualizuj\u00ed. Aktu\u00e1ln\u00ed n\u00e1klady jsou z listopadu 2021. Zde najdete podrobn\u00fd p\u0159ehled skladovac\u00edch poplatk\u016f a n\u00e1klad\u016f na dopravu pro v\u0161echny evropsk\u00e9 Amazon trhy v jejich p\u0159\u00edslu\u0161n\u00fdch jazyc\u00edch:<\/p><p class=\"theme-wp-block gb-responsive-766798-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-DE.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.de (DE) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-251927-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-UK.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.co.uk (EN) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-266200-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-FR.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.fr (FR) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-290834-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-IT.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.it (IT) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-211334-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210602-FBA-Rate-Card-ES.pdf?initialSessionID=257-4059888-4165758&amp;ld=SEDEFBAAdGog_9132760316_121669492969_kwd-https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-ES.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.es (ES) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-459234-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-NL.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.nl (NL) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-799414-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-PL.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.pl (PL)<\/a><\/p><p class=\"theme-wp-block gb-responsive-244539-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-SV.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.se (SV)<\/a><\/p><p class=\"theme-wp-block gb-responsive-942460-identifier\">Dal\u0161\u00ed \u00faprava prob\u011bhne 31. b\u0159ezna 2022. Tuto aktualizaci <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/GABBX6GZPA8MSZGW?ref_=sdde_fba_tier_i&amp;initialSessionID=257-0455565-9246001&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SDDEPRIDirect%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">n\u00e1klad\u016f naleznete zde<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-239539-identifier\">Jak pos\u00edlat v Evrop\u011b i bez Pan-EU<\/h2><p class=\"theme-wp-block gb-responsive-480796-identifier\">Pokud si st\u00e1le nejste jisti, zda je program panevropsk\u00e9 dopravy pro v\u00e1s ten prav\u00fd, Amazon nab\u00edz\u00ed dal\u0161\u00ed mo\u017enosti pro dopravu v r\u00e1mci Evropsk\u00e9 unie.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-595189-identifier\">Amazon Evropsk\u00e1 s\u00ed\u0165 pln\u011bn\u00ed (EFN)<\/h3><p class=\"theme-wp-block gb-responsive-3598-identifier\">S EFN jsou va\u0161e zbo\u017e\u00ed ulo\u017eena lok\u00e1ln\u011b, tedy v n\u011bmeck\u00fdch pln\u00edc\u00edch centrech Amazonu. Z t\u011bchto center jsou zpracov\u00e1v\u00e1ny v\u0161echny objedn\u00e1vky a mohou b\u00fdt odes\u00edl\u00e1ny po cel\u00e9 Evrop\u011b. Evropsk\u00e1 s\u00ed\u0165 pln\u011bn\u00ed je zaj\u00edmav\u00e1 pro online prodejce, kte\u0159\u00ed cht\u011bj\u00ed ud\u011blat krok k internacionalizaci, ani\u017e by byli registrov\u00e1ni k dani v jin\u00e9 zemi EU. Nicm\u00e9n\u011b pou\u017e\u00edv\u00e1n\u00ed t\u00e9to slu\u017eby je spojeno s vy\u0161\u0161\u00edmi n\u00e1klady na dopravu ne\u017e v p\u0159\u00edpad\u011b Pan-EU.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-305402-identifier\">Amazon St\u0159edoevropsk\u00fd program (CEP)<\/h3><p class=\"theme-wp-block gb-responsive-346332-identifier\">St\u0159edoevropsk\u00fd program umo\u017e\u0148uje prodejc\u016fm Amazonu ukl\u00e1dat sv\u00e9 zbo\u017e\u00ed nejen v N\u011bmecku, ale tak\u00e9 v pln\u00edc\u00edch centrech v Polsku a \u010cesk\u00e9 republice. To lze pova\u017eovat za mezikrok a je to tak\u00e9 levn\u011bj\u0161\u00ed ne\u017e doprava v\u00fdhradn\u011b z N\u011bmecka. Nicm\u00e9n\u011b registrace k dani je st\u00e1le vy\u017eadov\u00e1na v zem\u00edch skladov\u00e1n\u00ed.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-395568-identifier\">Z\u00e1soby v zemi trhu (MCI)<\/h3><p class=\"theme-wp-block gb-responsive-185489-identifier\">Dal\u0161\u00ed mo\u017enost\u00ed je Z\u00e1soby v zemi trhu, zkr\u00e1cen\u011b MCI. To znamen\u00e1, \u017ee ur\u010dujete, kolik z\u00e1sob chcete ulo\u017eit v pln\u00edc\u00edch centrech ka\u017ed\u00e9 zem\u011b. T\u00edmto zp\u016fsobem si udr\u017eujete plnou kontrolu nad invent\u00e1\u0159em a m\u016f\u017eete sami reagovat, pokud je t\u0159eba prioritizovat n\u011bjakou zemi. S Pan-EU by se o to Amazon postaral za v\u00e1s nebo by to m\u011bl pod kontrolou. I v tomto programu je nutn\u00e9 z\u00edskat \u010d\u00edslo DPH v p\u0159\u00edslu\u0161n\u00fdch zem\u00edch skladov\u00e1n\u00ed.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-291342-identifier\">Zku\u0161enosti s Amazon Pan-EU: v\u00fdhody a nev\u00fdhody<\/h2><p class=\"theme-wp-block gb-responsive-514040-identifier\">Doprava prost\u0159ednictv\u00edm Pan-EU ur\u010dit\u011b p\u0159in\u00e1\u0161\u00ed mnoho v\u00fdhod a je jednodu\u0161e nepostradateln\u00e1 pro zku\u0161en\u00e9 prodejce nad ur\u010ditou \u00farovn\u00ed prodeje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-841507-identifier\">V\u00fdhody<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-77917-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-448138-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nejrychlej\u0161\u00ed doprava \u2013 z\u00e1kazn\u00edk obdr\u017e\u00ed sv\u00e9 zbo\u017e\u00ed v\u00fdrazn\u011b rychleji, ne\u017e kdybyste nap\u0159\u00edklad pos\u00edlali z N\u011bmecka do jin\u00e9 c\u00edlov\u00e9 zem\u011b. To vede k vy\u0161\u0161\u00edm prodej\u016fm, proto\u017ee z\u00e1kazn\u00edk Amazonu je zvykl\u00fd na rychl\u00e9 doru\u010den\u00ed sv\u00fdch objedn\u00e1vek.<\/li><li class=\"theme-wp-block gb-responsive-856635-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Skladov\u00e1n\u00ed ve skladech Amazonu v EU \u2013 to tak\u00e9 p\u0159isp\u00edv\u00e1 k rychl\u00e9 doprav\u011b, co\u017e je d\u016fle\u017eit\u00e1 v\u00fdhoda Amazonu. Krom\u011b toho se nemus\u00edte rozhodovat o tom, kde a v jak\u00e9m rozsahu bude va\u0161e zbo\u017e\u00ed ulo\u017eeno. Amazon se o to postar\u00e1 za v\u00e1s.<\/li><li class=\"theme-wp-block gb-responsive-856186-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pouze m\u00edstn\u00ed poplatky za dopravu \u2013 hlavn\u00ed v\u00fdhoda pro online prodejce Amazonu. U\u0161et\u0159\u00edte vysok\u00e9 n\u00e1klady na dopravu, kter\u00e9 byste m\u011bli, kdybyste pos\u00edlali v\u00fdhradn\u011b z N\u011bmecka.<\/li><li class=\"theme-wp-block gb-responsive-726096-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u00edce prodej\u016f prost\u0159ednictv\u00edm internacionalizace \u2013 roz\u0161\u00ed\u0159en\u00ed podnik\u00e1n\u00ed na nov\u00e9 trhy je obvykle n\u00e1kladn\u00e9 a \u010dasov\u011b n\u00e1ro\u010dn\u00e9. S Pan-EU mohou i mal\u00ed a st\u0159edn\u00ed prodejci usilovat o internacionalizaci, ani\u017e by na sebe brali p\u0159\u00edli\u0161 velk\u00e9 riziko.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-65360-identifier\">Nev\u00fdhody<\/h3><p class=\"theme-wp-block gb-responsive-671787-identifier\">Pan-EU m\u00e1 tak\u00e9 sv\u00e9 nev\u00fdhody. Hlavn\u00ed nev\u00fdhody jsou:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-452226-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-714194-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Velmi vysok\u00e1 pracovn\u00ed z\u00e1t\u011b\u017e a mnoho administrativn\u00edch \u00fakol\u016f \u2013 je nepopirateln\u00e9, \u017ee vstupem do pan-EU dopravy budete m\u00edt o n\u011bco v\u00edce pr\u00e1ce. Rozumn\u00e9 rozhodnut\u00ed m\u016f\u017ee b\u00fdt pouze p\u0159iv\u00e9st odborn\u00edka, kter\u00fd se postar\u00e1 o v\u0161echny da\u0148ov\u00e9 z\u00e1le\u017eitosti.<\/li><li class=\"theme-wp-block gb-responsive-319170-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Registrace k dani ve v\u0161ech zem\u00edch skladov\u00e1n\u00ed \u2013 zde jsou kl\u00ed\u010dov\u00e9 nejen vysok\u00e9 n\u00e1roky, ale tak\u00e9 del\u0161\u00ed \u010dekac\u00ed doby, dokud nebudou v\u0161echny z\u00e1le\u017eitosti t\u00fdkaj\u00edc\u00ed se registrace DPH dokon\u010deny.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-199515-identifier\">Z\u00e1v\u011br<\/h2><p class=\"theme-wp-block gb-responsive-274009-identifier\">Panevropsk\u00e1 doprava nab\u00edzen\u00e1 Amazonem je roz\u0161\u00ed\u0159en\u00edm programu FBA a m\u00e1 za c\u00edl zjednodu\u0161it logistiku a zv\u00fd\u0161it prodeje v Evrop\u011b. S pomoc\u00ed Pan-EU jsou n\u00e1klady na dopravu v r\u00e1mci evropsk\u00fdch Amazon trh\u016f na ni\u017e\u0161\u00ed \u00farovni, ne\u017e kdyby doprava prob\u00edhala v\u00fdhradn\u011b z N\u011bmecka.<\/p><p class=\"theme-wp-block gb-responsive-911752-identifier\">Prodej a doprava do Evropy tedy p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed prodeje. Nicm\u00e9n\u011b \u00fasil\u00ed by nem\u011blo b\u00fdt podce\u0148ov\u00e1no. Vzhledem k skladov\u00e1n\u00ed, doprav\u011b a prodeji produkt\u016f v r\u016fzn\u00fdch evropsk\u00fdch zem\u00edch existuj\u00ed ur\u010dit\u00e9 da\u0148ov\u00e9 povinnosti. Mus\u00edte si b\u00fdt v\u011bdomi a tyto povinnosti implementovat p\u0159ed aktivac\u00ed p\u0159ep\u00edna\u010de Pan-EU. Stoj\u00ed za to najmout da\u0148ov\u00e9ho poradce pro ka\u017edou zemi, kde skladujete prost\u0159ednictv\u00edm Amazon Pan-EU. Jen tak si m\u016f\u017eete zajistit, \u017ee budou zohledn\u011bny v\u0161echny da\u0148ov\u00e9 zvl\u00e1\u0161tnosti dan\u00e9 zem\u011b. Tato skute\u010dnost m\u016f\u017ee sama o sob\u011b st\u00e1t n\u011bkolik stovek eur m\u011bs\u00ed\u010dn\u011b a znamen\u00e1, \u017ee tento krok mus\u00ed b\u00fdt dob\u0159e promy\u0161len a vy\u017eaduje p\u0159esn\u00e9 v\u00fdpo\u010dty n\u00e1klad\u016f.<\/p><p class=\"theme-wp-block gb-responsive-442145-identifier\">Pokud v\u0161ak v\u011b\u0159\u00edte, \u017ee v\u00e1\u0161 podnik v N\u011bmecku byl pln\u011b vyu\u017eit a chcete dob\u00fdt dal\u0161\u00ed trhy, m\u00e1te n\u011bkolik mo\u017enost\u00ed, jak se opatrn\u011b dostat do prodeje v EU.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1622626347026\"><strong class=\"schema-faq-question\">Co je Amazon PAN-EU?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Pan-EU pro prodejce Amazon znamen\u00e1, \u017ee prodeje, p\u0159eprava, distribuce a skladov\u00e1n\u00ed prob\u00edhaj\u00ed v logistick\u00fdch centrech Amazonu po cel\u00e9 Evrop\u011b nap\u0159\u00ed\u010d n\u00e1rodn\u00edmi hranicemi. To \u0161et\u0159\u00ed Amazonu a v\u00e1m jako online prodejci vysok\u00e9 n\u00e1klady na skladov\u00e1n\u00ed a p\u0159epravu, kdy\u017e p\u0159ich\u00e1zej\u00ed objedn\u00e1vky z r\u016fzn\u00fdch evropsk\u00fdch trh\u016f. <\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1622625105316\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Amazon Pan-EU: kter\u00e9 zem\u011b jsou sou\u010d\u00e1st\u00ed programu?<\/strong> <p class=\"schema-faq-answer\">V sou\u010dasnosti Amazon nab\u00edz\u00ed skladov\u00e1n\u00ed v sedmi zem\u00edch: N\u011bmecko, Polsko, \u010cesk\u00e1 republika, Francie, \u0160pan\u011blsko, It\u00e1lie a Spojen\u00e9 kr\u00e1lovstv\u00ed. Co se t\u00fd\u010de Spojen\u00e9ho kr\u00e1lovstv\u00ed, existuj\u00ed n\u011bkter\u00e9 faktory, kter\u00e9 je t\u0159eba zv\u00e1\u017eit v procesu p\u0159epravy od jeho vystoupen\u00ed z Evropsk\u00e9 unie.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1622625078650\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Amazon Pan-EU aktivace: zde je n\u00e1vod, jak to ud\u011blat<\/strong> <p class=\"schema-faq-answer\">Aktivace p\u0159epravy Pan-EU prob\u00edh\u00e1 v Seller Central. V okn\u011b &#8220;Spln\u011bno Amazonem&#8221; m\u016f\u017eete vid\u011bt, zda je slu\u017eba Pan-EU aktivov\u00e1na nebo deaktivov\u00e1na pro v\u00e1s.<meta charset=\"utf-8\"><\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-776780-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 Travel mania \u2013 stock.adobe.com \/ Amazon Seller Central<\/p>","protected":false},"excerpt":{"rendered":"<p>S pan-eu p\u0159epravou umo\u017e\u0148uje Amazon zas\u00edlat a skladovat zbo\u017e\u00ed v r\u00e1mci Evropsk\u00e9 unie za v\u00fdhodn\u011bj\u0161\u00edch podm\u00ednek doru\u010den\u00ed FBA. Tato metoda p\u0159epravy je roz\u0161\u00ed\u0159en\u00edm tradi\u010dn\u00edho programu FBA. Ale co to vlastn\u011b znamen\u00e1 zas\u00edlat prost\u0159ednictv\u00edm Pan-EU? Abyste mohli vyu\u017e\u00edvat pan-europskou p\u0159epravu nab\u00edzenou Amazonem, mus\u00edte platit DPH v p\u0159\u00edslu\u0161n\u00e9 zemi registrac\u00ed k da\u0148ov\u00fdm \u00fa\u010del\u016fm v zemi skladov\u00e1n\u00ed. Na<\/p>\n","protected":false},"author":8,"featured_media":19298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-108717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Pan-EU: V\u0161echny d\u016fle\u017eit\u00e9 informace o dan\u00edch, v\u00fdhod\u00e1ch atd.<\/title>\n<meta name=\"description\" content=\"Pan-EU: Panevropsk\u00e1 p\u0159eprava p\u0159es Amazon od A do Z: v\u00fdhody a nev\u00fdhody, DPH, alternativy a podm\u00ednky.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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