{"id":108723,"date":"2022-12-13T06:21:00","date_gmt":"2022-12-13T06:21:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/logisticke-trendy-2023-cast-3-tyto-tri-vyvoje-v-e-commerce-by-mely-byt-urcite-zaznamenany-online-prodejci\/"},"modified":"2022-12-13T06:21:00","modified_gmt":"2022-12-13T06:21:00","slug":"logisticke-trendy-2023-cast-3-tyto-tri-vyvoje-v-e-commerce-by-mely-byt-urcite-zaznamenany-online-prodejci","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/logisticke-trendy-2023-cast-3-tyto-tri-vyvoje-v-e-commerce-by-mely-byt-urcite-zaznamenany-online-prodejci\/","title":{"rendered":"Logistick\u00e9 trendy 2023 (\u010c\u00e1st 3) \u2013 tyto t\u0159i v\u00fdvoje v e-commerce by m\u011bly b\u00fdt ur\u010dit\u011b zaznamen\u00e1ny online prodejci"},"content":{"rendered":"

Pro e-commerce je logistika zvl\u00e1\u0161tn\u00ed v\u00fdzvou. Zvl\u00e1\u0161\u0165 kv\u016fli neust\u00e1le rostouc\u00edmu objemu objedn\u00e1vek a nes\u010detn\u00fdm bal\u00ed\u010dk\u016fm a destinac\u00edm s t\u00edm spojen\u00fdm. Mnoho prodejc\u016f \u010dasto dosahuje sv\u00fdch limit\u016f s bal\u00ed\u010dky. Nicm\u00e9n\u011b logistick\u00e9 trendy 2023 tak\u00e9 nab\u00edzej\u00ed impulsy pro tuto vzru\u0161uj\u00edc\u00ed oblast, aby bylo mo\u017en\u00e9 na jedn\u00e9 stran\u011b zvl\u00e1dnout p\u0159\u00edval bal\u00ed\u010dk\u016f a na druh\u00e9 stran\u011b \u00fasp\u011b\u0161n\u011b zohlednit d\u016fle\u017eit\u00e1 t\u00e9mata, jako je udr\u017eitelnost. V na\u0161\u00ed t\u0159et\u00ed a posledn\u00ed \u010d\u00e1sti o trendech v e-commerce 2023 v\u00e1m uk\u00e1\u017eeme, na co si v logistice v nadch\u00e1zej\u00edc\u00edm roce d\u00e1vat pozor a jak to \u00fasp\u011b\u0161n\u011b realizovat.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon-Trends\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tTrendy v elektronick\u00e9m obchod\u011b (\u010d\u00e1st 1) \u2013 tyto v\u00fdvoje formuj\u00ed va\u0161e E-Com strategie<\/a>\n\t\t\t<\/div>\n\t\t\t
Ka\u017ed\u00fd rok se objevuj\u00ed nov\u00e9 trendy v elektronick\u00e9m obchod\u011b. A\u0165 u\u017e se jedn\u00e1 o \u00fapravu spr\u00e1vy z\u00e1sob kv\u016fli nedostatku dod\u00e1vek, zpracov\u00e1n\u00ed AI nebo p\u0159echod od omnichannel k multichannel \u2013 krajina elektronick\u00e9ho obchodu je formov\u00e1na mnoha v\u00fdvoji, kter\u00e9 ovliv\u0148uj\u00ed on…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tMarketingov\u00e9 trendy 2023 (\u010d\u00e1st 2) \u2013 tyto \u010dty\u0159i v\u00fdvoje jsou kl\u00ed\u010dov\u00e9 pro \u00fasp\u011b\u0161n\u00fd marketing v e-commerce<\/a>\n\t\t\t<\/div>\n\t\t\t
Trendy v e-commerce 2023 ovliv\u0148uj\u00ed r\u016fzn\u00e9 oblasti online maloobchodu. V na\u0161em posledn\u00edm p\u0159\u00edsp\u011bvku jsme se podrobn\u011bji pod\u00edvali na trendy v e-commerce strategi\u00edch. Nicm\u00e9n\u011b se tak\u00e9 objevuj\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti v marketingu a ji\u017e zn\u00e1m\u00e9 kan\u00e1ly z\u00edsk\u00e1vaj\u00ed dal\u0161\u00ed v\u00fdzna…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Logistick\u00e9 trendy 2023 \u2013 Udr\u017eitelnost, dodac\u00ed modality a vr\u00e1cen\u00ed zbo\u017e\u00ed v centru pozornosti<\/h2>

Ve sv\u011bt\u011b e-commerce existuj\u00ed t\u0159i centr\u00e1ln\u00ed logistick\u00e9 trendy pro rok 2023. Pravd\u011bpodobn\u011b nejv\u011bt\u0161\u00edm t\u00e9matem je udr\u017eitelnost. Ale tak\u00e9 zp\u016fsob, jak\u00fdm dod\u00e1vky dosahuj\u00ed z\u00e1kazn\u00edk\u016f, se stane krit\u00e9riem \u00fasp\u011bchu pro online prodejce v neust\u00e1le rostouc\u00ed konkurenci. V neposledn\u00ed \u0159ad\u011b se pr\u016fmysl zab\u00fdv\u00e1 vyva\u017eov\u00e1n\u00edm mezi udr\u017eitelnost\u00ed a vracen\u00edm zbo\u017e\u00ed.<\/p>

1. Udr\u017eitelnost, soci\u00e1ln\u00ed odpov\u011bdnost a recommerce<\/h3>Udr\u017eitelnost je ji\u017e n\u011bkolik let trendy t\u00e9ma v e-commerce<\/a>. A to na n\u011bkolika \u00farovn\u00edch. Na jedn\u00e9 stran\u011b ekologicky, na druh\u00e9 stran\u011b ekonomicky a soci\u00e1ln\u011b. Spot\u0159eba zdroj\u016f je t\u00e9ma, kter\u00e9 dnes zaj\u00edm\u00e1 z\u00e1kazn\u00edky. A bohu\u017eel, e-commerce se \u010dasto st\u00e1le pot\u00fdk\u00e1 se \u0161patn\u00fdm obrazem, pokud jde o ekologickou udr\u017eitelnost \u2013 zejm\u00e9na v segmentech, jako je od\u011bvn\u00ed pr\u016fmysl a elektronika. Z\u00e1kazn\u00edci dnes tak\u00e9 v\u011bnuj\u00ed v\u011bt\u0161\u00ed pozornost soci\u00e1ln\u00ed a ekonomick\u00e9 odpov\u011bdnosti, alespo\u0148 do ur\u010dit\u00e9 m\u00edry. Zejm\u00e9na u velk\u00fdch prodejc\u016f se z\u00e1kazn\u00edci na tento aspekt st\u00e1le v\u00edce zam\u011b\u0159uj\u00ed.Ale i jako mal\u00fd prodejce byste nem\u011bli jen napsat udr\u017eitelnost na svou agendu na pap\u00ed\u0159e, ale vyvinout holistick\u00e9 koncepty udr\u017eitelnosti<\/a>: po\u010d\u00ednaje sortimentem (udr\u017eiteln\u011b vyr\u00e1b\u011bn\u00e9 zbo\u017e\u00ed) p\u0159es dopravu a zpracov\u00e1n\u00ed vr\u00e1cen\u00ed zbo\u017e\u00ed (v\u00edce o tom v bodech 2 a 3) a\u017e po pracovn\u00ed podm\u00ednky v hodnotov\u00e9m \u0159et\u011bzci.

Jak mohou online prodejci st\u00e1t udr\u017eiteln\u011bj\u0161\u00edmi v oblasti dopravy, shrnuje Micha Augstein, zakladatel a gener\u00e1ln\u00ed \u0159editel PARCEL.ONE: \u201eProdejci mohou upravit n\u011bkolik faktor\u016f v oblasti dopravy, aby ji u\u010dinili udr\u017eiteln\u011bj\u0161\u00ed. Za\u010d\u00edn\u00e1 to obalov\u00fdm materi\u00e1lem: zde maj\u00ed p\u0159\u00edle\u017eitost spol\u00e9hat se v\u00edce na ekologickou lepenku nebo pou\u017e\u00edvat opakovan\u011b pou\u017eiteln\u00e9 p\u0159epravn\u00ed ta\u0161ky. Tyto mohou b\u00fdt pot\u00e9 z\u00e1kazn\u00edky vr\u00e1ceny zdarma a znovu pou\u017eity prodejcem. Ale i v\u00fdpl\u0148ov\u00fd materi\u00e1l m\u016f\u017ee b\u00fdt udr\u017eiteln\u011bj\u0161\u00ed. M\u00edsto bublinkov\u00e9 f\u00f3lie jsou kuku\u0159i\u010dn\u00e9 pelety vhodnou alternativou. V oblasti dopravy se prodejci mohou tak\u00e9 spolehnout na optimalizovan\u00e9 trasov\u00e1n\u00ed (tj. hled\u00e1n\u00ed cesty), aby udr\u017eeli p\u0159epravn\u00ed trasy co nejv\u00edce ekologick\u00e9.\u201c<\/p>\u201eProdejci mohou upravit n\u011bkolik faktor\u016f v oblasti dopravy, aby ji u\u010dinili udr\u017eiteln\u011bj\u0161\u00ed. Za\u010d\u00edn\u00e1 to obalov\u00fdm materi\u00e1lem. Zde maj\u00ed p\u0159\u00edle\u017eitost spol\u00e9hat se v\u00edce na ekologickou lepenku nebo pou\u017e\u00edvat opakovan\u011b pou\u017eiteln\u00e9 p\u0159epravn\u00ed ta\u0161ky. Tyto mohou b\u00fdt pot\u00e9 z\u00e1kazn\u00edky vr\u00e1ceny zdarma a znovu pou\u017eity prodejcem. Ale i v\u00fdpl\u0148ov\u00fd materi\u00e1l m\u016f\u017ee b\u00fdt udr\u017eiteln\u011bj\u0161\u00ed. M\u00edsto bublinkov\u00e9 f\u00f3lie jsou kuku\u0159i\u010dn\u00e9 pelety vhodnou alternativou. V oblasti dopravy se prodejci mohou tak\u00e9 spolehnout na optimalizovan\u00e9 trasov\u00e1n\u00ed, aby udr\u017eeli p\u0159epravn\u00ed trasy co nejv\u00edce ekologick\u00e9.\u201c \nMicha Augstein, zakladatel a gener\u00e1ln\u00ed \u0159editel PARCEL.ONE<\/cite>

Dal\u0161\u00edm bodem t\u00fdkaj\u00edc\u00edm se udr\u017eitelnosti je recommerce. \u010c\u00edm d\u00e1l v\u00edce spole\u010dnost\u00ed p\u0159ech\u00e1z\u00ed k nab\u00eddce oble\u010den\u00ed a elektroniky z druh\u00e9 ruky nebo repasovan\u00fdch \u2013 obvykle s v\u011bt\u0161\u00edmi slevami. My\u0161lenka za t\u00edmto je jednoduch\u00e1: prodejci jednaj\u00ed v z\u00e1jmu udr\u017eitelnosti t\u00edm, \u017ee z\u00e1kazn\u00edk\u016fm poskytuj\u00ed p\u0159\u00edle\u017eitost spole\u010dn\u011b \u0161et\u0159it zdroje.<\/p>

Recommerce nen\u00ed pouze trendem v oblasti oble\u010den\u00ed a elektroniky, ale je tak\u00e9 dob\u0159e zn\u00e1m\u00fd v segmentu knih a multim\u00e9di\u00ed. Prodejci, kte\u0159\u00ed nab\u00edzej\u00ed produkty v t\u011bchto kategori\u00edch, mohou s recommerce oslovit nov\u00e9 c\u00edlov\u00e9 skupiny a z\u00e1rove\u0148 p\u0159isp\u011bt k ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed, jak potvrzuje Hagen Meischner, mana\u017eer partnerstv\u00ed ve spole\u010dnosti Shopify: \u201eD\u016fle\u017eitost udr\u017eitelnosti mezi spot\u0159ebiteli a zna\u010dkami bude i nad\u00e1le r\u016fst a second-hand bude hr\u00e1t v tomto st\u00e1le v\u011bt\u0161\u00ed roli. Krom\u011b toho bude citlivost spot\u0159ebitel\u016f na cenu dal\u0161\u00edm aspektem, kter\u00fd tento trend urychl\u00ed.\u201c<\/p>\u201eD\u016fle\u017eitost udr\u017eitelnosti mezi spot\u0159ebiteli a zna\u010dkami bude i nad\u00e1le r\u016fst a second-hand bude hr\u00e1t v tomto st\u00e1le v\u011bt\u0161\u00ed roli. Krom\u011b toho bude citlivost spot\u0159ebitel\u016f na cenu dal\u0161\u00edm aspektem, kter\u00fd tento trend urychl\u00ed.\u201c \nHagen Meischner, mana\u017eer partnerstv\u00ed ve spole\u010dnosti Shopify<\/cite>

2. Doprava v centru pozornosti: rozhoduj\u00edc\u00ed faktor pro n\u00e1vrat z\u00e1kazn\u00edk\u016f<\/h3>

Zvl\u00e1\u0161\u0165 v roce 2022 byly probl\u00e9my s dodavatelsk\u00fdmi \u0159et\u011bzci opakovan\u011b v centru pozornosti prodejc\u016f a z\u00e1kazn\u00edk\u016f. V d\u016fsledku pandemie COVID-19 a v\u00e1lky na Ukrajin\u011b jsou dodavatelsk\u00e9 \u0159et\u011bzce a nad\u00e1le z\u016fst\u00e1vaj\u00ed siln\u011b zat\u00ed\u017eeny. Pr\u00e1zdn\u00e9 reg\u00e1ly ve skladech a fyzick\u00fdch prodejn\u00e1ch jsou v\u0161ak v\u00fdznamn\u00fdm zklam\u00e1n\u00edm v z\u00e1kaznick\u00e9 zku\u0161enosti. Zp\u016fsob, jak\u00fdm jsou zbo\u017e\u00ed dod\u00e1v\u00e1na (nebo mohou b\u00fdt dod\u00e1v\u00e1na), \u010dasto ur\u010duje, zda se z\u00e1kazn\u00edci do obchodu vr\u00e1t\u00ed, nebo ne. V sou\u010dasnosti je v\u0161ak ot\u00e1zkou, jak budou dodac\u00ed lh\u016fty spln\u011bny v roce 2023. Krom\u011b proaktivn\u00edho pl\u00e1nov\u00e1n\u00ed v logistice, zejm\u00e9na pokud jde o objedn\u00e1v\u00e1n\u00ed produkt\u016f, by si prodejci m\u011bli d\u00e1vat pozor na alternativn\u00ed produkty a v\u011bnovat zvl\u00e1\u0161tn\u00ed pozornost transparentnosti v komunikaci se z\u00e1kazn\u00edky. To bude kl\u00ed\u010dov\u00e9 nejen b\u011bhem probl\u00e9m\u016f s dodavatelsk\u00fdm \u0159et\u011bzcem, ale z\u016fstane to d\u016fle\u017eit\u00e9 t\u00e9ma i nad\u00e1le.<\/p>

Jak bylo zm\u00edn\u011bno, udr\u017eitelnost hraje st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed roli v logistice. Udr\u017eiteln\u00e9 obalov\u00e9 materi\u00e1ly a optimalizovan\u00e9 p\u0159epravn\u00ed trasy mohou v tomto ohledu pomoci. Nicm\u00e9n\u011b se tak\u00e9 objevuje ot\u00e1zka, se kter\u00fdmi partnersk\u00fdmi spole\u010dnostmi cht\u011bj\u00ed prodejci spolupracovat v oblasti dopravy. N\u011bkte\u0159\u00ed poskytovatel\u00e9 slu\u017eeb ji\u017e nab\u00edzej\u00ed optimalizaci tras nebo vybavili sv\u00e9 flotily alternativn\u00edmi pohony.<\/p>

3. Kdy\u017e to nevyhovuje \u2013 rozhoduj\u00edc\u00ed bod vr\u00e1cen\u00ed zbo\u017e\u00ed<\/h3>Nakonec budou v\u00fdvoje v oblasti vr\u00e1cen\u00ed zbo\u017e\u00ed logistick\u00fdm trendem v roce 2023. Udr\u017eitelnost hraje tak\u00e9 centr\u00e1ln\u00ed roli. Podle Statista bylo v roce 2020 vr\u00e1ceno 315 milion\u016f bal\u00ed\u010dk\u016f<\/a>. S rostouc\u00edm po\u010dtem objedn\u00e1vek se zvy\u0161uje tak\u00e9 po\u010det vr\u00e1cen\u00ed. Z hlediska udr\u017eitelnosti, ale tak\u00e9 kv\u016fli rostouc\u00edm n\u00e1klad\u016fm na dopravu, budou muset prodejci v roce 2023 p\u0159ehodnotit. Ji\u017e nyn\u00ed nen\u00ed mo\u017en\u00e9, aby n\u011bkter\u00e9 spole\u010dnosti nab\u00edzely bezplatn\u00e9 vr\u00e1cen\u00ed, jak upozor\u0148uje Micha Augstein: \u201eNejlep\u0161\u00ed z\u00e1silky jsou samoz\u0159ejm\u011b ty, kter\u00e9 v\u016fbec nevedou k vr\u00e1cen\u00ed \u2013 v praxi je to v\u0161ak st\u011b\u017e\u00ed realizovateln\u00e9. P\u0159esto n\u011bkte\u0159\u00ed prodejci nyn\u00ed d\u011blaj\u00ed z bezplatn\u00e9ho vr\u00e1cen\u00ed v\u00fdjimku, zejm\u00e9na v kombinaci s vylep\u0161en\u00fdmi informacemi o produktech.\u201cJako sou\u010d\u00e1st holistick\u00e9ho konceptu udr\u017eitelnosti je tento krok pochopiteln\u00fd \u2013 tak\u00e9 ze strany z\u00e1kazn\u00edk\u016f. Pouze 36 procent z\u00e1kazn\u00edk\u016f pova\u017euje placen\u00e9 vr\u00e1cen\u00ed za absolutn\u00ed tabu<\/a>. Prodejci by v\u0161ak m\u011bli zajistit, aby n\u00e1klady na vr\u00e1cen\u00ed byly pro z\u00e1kazn\u00edky rozumn\u00e9 a aby byl proces jednoduch\u00fd a transparentn\u00ed, aby se p\u0159ede\u0161lo vytv\u00e1\u0159en\u00ed um\u011bl\u00fdch p\u0159ek\u00e1\u017eek pro objedn\u00e1vky a t\u00edm i konverze. Aktu\u00e1ln\u00ed studie \u201cE-Commerce Returns Study 2022<\/a>\u201d dokonce ukazuje, \u017ee z\u00e1kazn\u00edci jsou v\u00fdrazn\u011b ochotn\u011bj\u0161\u00ed platit za vr\u00e1cen\u00ed, kdy\u017e je doprava na cest\u011b tam zdarma. Proto zp\u016fsob, jak\u00fdm se s vr\u00e1cen\u00edm zbo\u017e\u00ed zach\u00e1z\u00ed, z\u00e1vis\u00ed tak\u00e9 na celkov\u00e9m bal\u00ed\u010dku, kter\u00fd prodejci sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00edzej\u00ed.\u201eNejlep\u0161\u00ed z\u00e1silky jsou samoz\u0159ejm\u011b ty, kter\u00e9 v\u016fbec nevedou k vr\u00e1cen\u00ed \u2013 v praxi je to v\u0161ak st\u011b\u017e\u00ed realizovateln\u00e9. P\u0159esto mohou prodejci sn\u00ed\u017eit svou m\u00edru vr\u00e1cen\u00ed. Zejm\u00e9na optimalizac\u00ed informac\u00ed o produktech v online obchod\u011b a zvy\u0161ov\u00e1n\u00edm pov\u011bdom\u00ed z\u00e1kazn\u00edk\u016f o tomto t\u00e9matu. Vylep\u0161en\u00e9 informace o produktech mohou b\u00fdt tak\u00e9 poskytov\u00e1ny integrac\u00ed nov\u00fdch technologi\u00ed: virtu\u00e1ln\u00ed realita a roz\u0161\u00ed\u0159en\u00e1 realita jsou zde kl\u00ed\u010dov\u00fdmi slovy. Krom\u011b toho mohou prodejci transparentn\u011b komunikovat ekologickou stopu z\u00e1silky a vr\u00e1cen\u00ed, \u010d\u00edm\u017e poskytuj\u00ed pob\u00eddku k vyh\u00fdb\u00e1n\u00ed se vr\u00e1cen\u00ed. V neposledn\u00ed \u0159ad\u011b n\u011bkte\u0159\u00ed prodejci ji\u017e d\u011blaj\u00ed z bezplatn\u00e9ho vr\u00e1cen\u00ed v\u00fdjimku, zejm\u00e9na v kombinaci s vylep\u0161en\u00fdmi informacemi o produktech.\u201c \nMicha Augstein, zakladatel a gener\u00e1ln\u00ed \u0159editel PARCEL.ONE<\/cite>

Z\u00e1v\u011br: Udr\u017eitelnost a plynul\u00e9 dod\u00e1vky pro lep\u0161\u00ed z\u00e1kaznickou zku\u0161enost<\/h2>

V logistice, stejn\u011b jako v roce 2022, se v\u0161e bude to\u010dit kolem udr\u017eitelnosti a optimalizace dod\u00e1vek. Z\u00e1kazn\u00edci od online prodejc\u016f neo\u010dek\u00e1vaj\u00ed nic m\u00e9n\u011b. Ti, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt v p\u0159\u00ed\u0161t\u00edm roce na \u0161pici e-commerce, se nemohou vyhnout hodnocen\u00ed sv\u00fdch logistick\u00fdch proces\u016f a prov\u00e1d\u011bn\u00ed \u00faprav na z\u00e1klad\u011b okolnost\u00ed. Proto\u017ee z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed vynikaj\u00edc\u00ed z\u00e1kaznickou zku\u0161enost a v\u011bt\u0161\u00ed ekologickou a soci\u00e1ln\u00ed odpov\u011bdnost \u2013 a to nejen b\u011bhem procesu objedn\u00e1v\u00e1n\u00ed, ale a\u017e po dod\u00e1n\u00ed.<\/p>

Kredit k obr\u00e1zku: \u00a9 lumerb – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Pro e-commerce je logistika zvl\u00e1\u0161tn\u00ed v\u00fdzvou. Zvl\u00e1\u0161\u0165 kv\u016fli neust\u00e1le rostouc\u00edmu objemu objedn\u00e1vek a nes\u010detn\u00fdm bal\u00ed\u010dk\u016fm a destinac\u00edm s t\u00edm spojen\u00fdm. Mnoho prodejc\u016f \u010dasto dosahuje sv\u00fdch limit\u016f s bal\u00ed\u010dky. Nicm\u00e9n\u011b logistick\u00e9 trendy 2023 tak\u00e9 nab\u00edzej\u00ed impulsy pro tuto vzru\u0161uj\u00edc\u00ed oblast, aby bylo mo\u017en\u00e9 na jedn\u00e9 stran\u011b zvl\u00e1dnout p\u0159\u00edval bal\u00ed\u010dk\u016f a na druh\u00e9 stran\u011b \u00fasp\u011b\u0161n\u011b zohlednit d\u016fle\u017eit\u00e1<\/p>\n","protected":false},"author":3,"featured_media":23459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[912,927],"tags":[],"class_list":["post-108723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-retail-3","category-tipy-triky"],"yoast_head":"\nE-commerce: Tyto logistick\u00e9 trendy p\u0159ich\u00e1zej\u00ed v roce 2025!<\/title>\n<meta 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