
{"id":108729,"date":"2020-03-20T12:37:00","date_gmt":"2020-03-20T12:37:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/repricer-na-amazonu-podle-studie-jsou-to-nejuspesnejsi-metody-pro-ziskani-buy-box\/"},"modified":"2020-03-20T12:37:00","modified_gmt":"2020-03-20T12:37:00","slug":"repricer-na-amazonu-podle-studie-jsou-to-nejuspesnejsi-metody-pro-ziskani-buy-box","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/repricer-na-amazonu-podle-studie-jsou-to-nejuspesnejsi-metody-pro-ziskani-buy-box\/","title":{"rendered":"Repricer na Amazonu: Podle studie jsou to nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed metody pro z\u00edsk\u00e1n\u00ed Buy Box."},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-119906-identifier\">Studie \u201eEmpirick\u00e1 anal\u00fdza algoritmick\u00e9ho cen\u011bn\u00ed na Amazon Marketplace\u201c Northeastern University Boston* zjistila, jak online prodejci Repricer vyu\u017e\u00edvaj\u00ed, jak\u00e9 maj\u00ed cenov\u00e9 strategie a jak siln\u011b je Repricer na Amazonu roz\u0161\u00ed\u0159eno. V\u00fdzkumn\u00fd t\u00fdm se rozhodl pro Amazon, proto\u017ee se tento online gigant stal nejv\u011bt\u0161\u00edm tr\u017ei\u0161t\u011bm na sv\u011bt\u011b pro online prodejce z USA, Evropy a Asie.<\/p><p class=\"theme-wp-block gb-responsive-969619-identifier\">B\u011bhem obdob\u00ed \u010dty\u0159 m\u011bs\u00edc\u016f shrom\u00e1\u017edil v\u00fdzkumn\u00fd t\u00fdm ve\u0159ejn\u00e1 data od t\u00e9m\u011b\u0159 1 700 bestsellerov\u00fdch produkt\u016f na Amazonu. T\u00edm bylo mo\u017en\u00e9 identifikovat 500 online prodejc\u016f, kte\u0159\u00ed s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed pou\u017e\u00edvaj\u00ed Repricer. N\u00e1sledn\u011b byly pro studii vyvinuty metody k rozpozn\u00e1n\u00ed a anal\u00fdze algoritm\u016f cenotvorby a chov\u00e1n\u00ed Repricer na tr\u017ei\u0161ti. T\u00fdm studie zkoumal vlastnosti online prodejc\u016f a charakterizoval dopady strategi\u00ed p\u0159ecen\u011bn\u00ed na dynamiku tr\u017ei\u0161t\u011b.<\/p><p class=\"theme-wp-block gb-responsive-72367-identifier\"><em>Kdo pot\u0159ebuje v t\u00e9to chv\u00edli mal\u00fd osv\u011b\u017euj\u00edc\u00ed kurz, najde zde v\u0161e na t\u00e9ma: \u201e<a href=\"\/cs\/blog\/die-14-groessten-fehler-beim-repricing\/\">Co vlastn\u011b je Repricing a jak\u00fdch 14 nejv\u011bt\u0161\u00edch chyb by se prodejci m\u011bli vyvarovat?<\/a>\u201c <\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-661974-identifier\" id=\"tab-con-6\">Teoretick\u00fd kupuj\u00edc\u00ed je bez \u00fa\u010dtu Prime<\/h2><p class=\"theme-wp-block gb-responsive-684279-identifier\">I kdy\u017e americk\u00fd koncern Amazon po cel\u00e9m sv\u011bt\u011b eviduje\u00a0<a href=\"https:\/\/t3n.de\/news\/amazon-hat-weltweit-150-millionen-1247966\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">150 mil. u\u017eivatel\u016f Prime<\/a>, v\u00fdzkumn\u00edci z Northeastern University Boston se p\u0159i sb\u011bru dat rozhodli pro \u00fa\u010det bez Prime u\u017eivatele.\u00a0<a href=\"\/cs\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA doprava m\u00e1 velk\u00fd vliv na p\u0159id\u011blov\u00e1n\u00ed pod\u00edl\u016f Buy Box<\/a>. Z pohledu v\u011bdc\u016f by nab\u00eddky online prodejc\u016f, kte\u0159\u00ed nenab\u00edzej\u00ed Prime dopravu, pravd\u011bpodobn\u011b byly algoritmem Amazonu skryty. To by v\u00fdrazn\u011b zm\u011bnilo v\u00fdsledky studie.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-698953-identifier\" id=\"tab-con-1\">Co okam\u017eit\u011b padlo do oka v\u00fdzkumn\u00e9mu t\u00fdmu?<\/h3><p class=\"theme-wp-block gb-responsive-719966-identifier\">V pr\u016fb\u011bhu studie mohli v\u011bdci pozorovat, \u017ee online prodejci, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed Repricer, se zdaj\u00ed b\u00fdt \u00fasp\u011b\u0161n\u011bj\u0161\u00ed ne\u017e prodejci, kte\u0159\u00ed jej nemaj\u00ed v provozu. Prvn\u00ed skupina prodejc\u016f sice nab\u00edz\u00ed m\u00e9n\u011b produkt\u016f, ale z\u00edsk\u00e1v\u00e1 v\u00fdrazn\u011b v\u00edce zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f. To nazna\u010duje, \u017ee t\u00edmto zp\u016fsobem dosahuj\u00ed mnohem vy\u0161\u0161\u00edho objemu prodeje.<\/p><p class=\"theme-wp-block gb-responsive-5873-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Krom\u011b toho online prodejci s Repricer \u010dast\u011bji z\u00edsk\u00e1vaj\u00ed Buy Box, i kdy\u017e nenab\u00edzej\u00ed nejni\u017e\u0161\u00ed cenu. V\u011bdci si v\u0161ak tak\u00e9 v\u0161imli, \u017ee pokus o z\u00edsk\u00e1n\u00ed Buy Box s nejni\u017e\u0161\u00ed cenou vede k v\u00fdrazn\u00fdm cenov\u00fdm v\u00fdkyv\u016fm u jednotliv\u00fdch nab\u00eddek. To op\u011bt mate kupuj\u00edc\u00ed a vede k nespokojenosti z\u00e1kazn\u00edk\u016f.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-988948-identifier\" id=\"tab-con-2\">Shrnut\u00ed v\u00fdsledk\u016f studie<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-532157-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-345481-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">B\u011bhem pozorov\u00e1n\u00ed\u00a0<strong>m\u011blo\u00a0<\/strong><strong>pouze 13% nab\u00eddek statickou cenu v Buy Box.<\/strong><strong>\u00a050% produkt\u016f v\u0161ak zaznamen\u00e1v\u00e1 v\u00edce ne\u017e 14 zm\u011bn denn\u011b<\/strong><strong>.<\/strong>\u00a0<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-729172-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg\" alt=\"Cit\u00e1t z studie Northeastern Boston University o vyu\u017eit\u00ed Repricer na Amazonu\" class=\"wp-image-1884\" style=\"width:443px;height:432px\" title=\"SELLERLOGIC-studie-cit\u00e1ty-Repricer-Amazon-5\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-768106-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-497135-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prodejce, kter\u00fd z\u00edsk\u00e1v\u00e1 Buy Box, je u 31% bestsellerov\u00fdch \u010dl\u00e1nk\u016f stabiln\u00ed. Pro zbytek nab\u00eddky na Amazonu jsou v\u00edt\u011bzov\u00e9 Buy Box a jejich ceny velmi dynamick\u00e9. N\u011bkter\u00e9 produkty podl\u00e9haj\u00ed n\u011bkolika stovk\u00e1m cenov\u00fdch \u00faprav denn\u011b.<\/li><li class=\"theme-wp-block gb-responsive-614802-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Pouze 60% nejlep\u0161\u00edch prodejc\u016f z\u00edsk\u00e1v\u00e1 Buy Box.<\/strong>\u00a0Shrnut\u00ed v\u00fdsledk\u016f studie ukazuje, \u017ee NEN\u00cd JEN cena rozhoduj\u00edc\u00ed p\u0159i p\u0159id\u011blov\u00e1n\u00ed Buy Box.<\/li><li class=\"theme-wp-block gb-responsive-209413-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pro v\u00fdsti\u017en\u00e9 v\u00fdsledky v\u00fdzkumn\u00fd t\u00fdm zohlednil cenu, zp\u011btnou vazbu od prodejc\u016f a po\u010det zp\u011btn\u00fdch vazeb \u2013 tyto faktory tak\u00e9 ovliv\u0148uj\u00ed p\u0159id\u011blov\u00e1n\u00ed pod\u00edl\u016f Buy Box. Podle Amazonu a na z\u00e1klad\u011b pozorov\u00e1n\u00ed mnoha online prodejc\u016f jsou v\u0161ak rozhoduj\u00edc\u00edmi faktory p\u0159i p\u0159id\u011blov\u00e1n\u00ed Buy Box tak\u00e9 objem prodeje, doba reakce, v\u010dasn\u00e9 dod\u00e1n\u00ed atd. Tyto faktory v\u0161ak nebyly v r\u00e1mci studie m\u011b\u0159eny a proto nejsou sou\u010d\u00e1st\u00ed v\u00fdsledk\u016f studie.<\/li><li class=\"theme-wp-block gb-responsive-311292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">B\u011bhem pozorovac\u00edho obdob\u00ed v\u011bdci testovali teorii, \u017ee nejni\u017e\u0161\u00ed cena z\u00edsk\u00e1v\u00e1 Buy Box na 100%. To se d\u011bje pouze v 50-60% p\u0159\u00edpad\u016f.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-662244-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg\" alt=\"Cit\u00e1t z studie Northeastern Boston University o vyu\u017eit\u00ed Repricer na Amazonu\" class=\"wp-image-2413\" style=\"width:443px\" title=\"SELLERLOGIC-studie-cit\u00e1ty-Repricer-Amazon-4\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-411659-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-939883-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">P\u0159i v\u00e1\u017een\u00ed faktor\u016f, kter\u00e9 b\u011bhem pozorovac\u00edho obdob\u00ed\u00a0<strong>ovlivnily z\u00edsk\u00e1n\u00ed Buy Box, z\u00edskaly \u201cPrice Difference to the Lowest\u201d a \u201cPrice Ration to the Lowest\u201d<\/strong>\u00a0nejvy\u0161\u0161\u00ed hodnoty \u2013 0,36 a 0,33.\u00a0<a href=\"\/cs\/blog\/amazon-fba-fuer-wen-ist-das-fulfillment-by-amazon-geeignet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vyu\u017eit\u00ed FBA<\/a>\u00a0bylo zohledn\u011bno s hodnotou pouh\u00fdch 0,02. Toto v\u00e1\u017een\u00ed je v\u00fdhradn\u011b d\u016fsledkem toho, \u017ee pro vybran\u00fd \u00fa\u010det bez Prime, nab\u00eddka FBA nehraje velkou roli.<\/li><li class=\"theme-wp-block gb-responsive-846399-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Nej\u010dast\u011bji pou\u017e\u00edvan\u00e9 cenov\u00e9 strategie jsou: nejni\u017e\u0161\u00ed nebo druh\u00e1 nejni\u017e\u0161\u00ed cena v\u016f\u010di Amazonu.<\/strong><\/li><li class=\"theme-wp-block gb-responsive-901513-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Nej\u010dast\u011bji pou\u017e\u00edvanou cenovou strategi\u00ed je b\u00fdt pod nejni\u017e\u0161\u00ed cenou.<\/strong>\u00a0P\u0159i sb\u011bru dat byl tak\u00e9 Amazon analyzov\u00e1n jako online prodejce. V\u00fdsledky jasn\u011b ukazuj\u00ed,\u00a0<a href=\"https:\/\/www.amazon-watchblog.de\/\/marktplatz\/2039-amazon-produkte-teurer.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u017ee Amazon nemus\u00ed nutn\u011b b\u00fdt pod cenou ostatn\u00edch prodejc\u016f.<\/a><\/li><li class=\"theme-wp-block gb-responsive-478815-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Role Amazonu jako prodejce:<\/strong>\u00a0Amazon nad\u00e1le dominuje na vlastn\u00ed platform\u011b a b\u011bhem pozorovac\u00edho obdob\u00ed nab\u00edz\u00ed p\u0159ibli\u017en\u011b 75% v\u0161ech nejprod\u00e1van\u011bj\u0161\u00edch produkt\u016f. Kdy\u017e Amazon sout\u011b\u017e\u00ed s \u201ene-Repricer-prodejci\u201c, obsazuje online gigant v 96% p\u0159\u00edpad\u016f p\u0159edn\u00ed pozice. Pokud je v\u0161ak Buy Box u ur\u010dit\u00fdch polo\u017eek obsazena \u201eRepricer-prodejci\u201c, figuruje Amazon v 88% p\u0159\u00edpad\u016f v top 5 prodejc\u016f.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-303599-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg\" alt=\"Repricer na Amazonu: Podle studie jsou to nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed metody pro zisk Buy Box\" class=\"wp-image-2787\" style=\"width:443px\" title=\"SELLERLOGIC-studie-cit\u00e1ty-Repricer-Amazon-7\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-584253-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-4957-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obvykle se cenov\u00fd rozd\u00edl mezi Amazonem a nejni\u017e\u0161\u00ed cenou pohybuje kolem 15-30%. Z pohledu v\u011bdc\u016f je to zp\u016fsobeno poplatky, kter\u00e9 mus\u00ed prodejci platit Amazonu.<\/li><li class=\"theme-wp-block gb-responsive-913709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">B\u011bhem studie se op\u011bt uk\u00e1zalo, \u017ee online prodejci, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed Repricer, se soust\u0159ed\u00ed na relativn\u011b mal\u00e9 mno\u017estv\u00ed produkt\u016f, kter\u00e9 mohou nakupovat ve velk\u00e9m za n\u00edzk\u00e9 ceny od prodejc\u016f.<\/li><li class=\"theme-wp-block gb-responsive-792759-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Online prodejci, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed Repricer, z\u00edsk\u00e1vaj\u00ed v\u00fdrazn\u011b v\u00edce zp\u011btn\u00e9 vazby<\/strong>\u00a0ne\u017e \u201ene-Repricer-prodejci\u201c. Na to mohou b\u00fdt dva d\u016fvody: Za prv\u00e9, tito prodejci maj\u00ed mnohem vy\u0161\u0161\u00ed objem prodeje ne\u017e \u201ene-Repricer-prodejci\u201c. Za druh\u00e9, \u00fasp\u011b\u0161n\u00ed prodejci postupuj\u00ed aktivn\u011bji, pokud jde o\u00a0<a href=\"\/cs\/blog\/negative-bewertungen-kundenkommunikation-verbessern\/\" target=\"_blank\" rel=\"noreferrer noopener\">z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-159830-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Na z\u00e1v\u011br:\u00a0<strong>Jsou Repricer-prodejci \u00fasp\u011b\u0161n\u011bj\u0161\u00ed p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed Buy Box?<\/strong>\u00a0Vy\u0161et\u0159ov\u00e1n\u00ed uk\u00e1zalo, \u017ee tomu skute\u010dn\u011b tak je: Prodejci s Repricer z\u00edsk\u00e1vaj\u00ed Buy Box s v\u00fdrazn\u011b vy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed. Studie tak\u00e9 uk\u00e1zala, \u017ee Repricer-prodejci se sp\u00ed\u0161e\u00a0<strong>uch\u00e1zej\u00ed o Buy Box s vy\u0161\u0161\u00ed nebo stejnou cenou ne\u017e prodejci, kte\u0159\u00ed se spol\u00e9haj\u00ed pouze na nejni\u017e\u0161\u00ed cenu.<\/strong>\u00a0A\u010dkoli Repricer-prodejci nenab\u00edzej\u00ed nejni\u017e\u0161\u00ed ceny, d\u00edky sv\u00e9 prodejn\u00ed historii, zp\u011btn\u00e9 vazb\u011b od z\u00e1kazn\u00edk\u016f a objemu prodeje se jim da\u0159\u00ed z\u00edsk\u00e1vat Buy Box a generovat vy\u0161\u0161\u00ed tr\u017eby.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-347111-identifier\" id=\"tab-con-3\">Z\u00e1v\u011br<\/h2><p class=\"theme-wp-block gb-responsive-491579-identifier\">Jak jsme ji\u017e uvedli, nejni\u017e\u0161\u00ed cena na Amazonu nen\u00ed z\u00e1rukou z\u00edsk\u00e1n\u00ed Buy Box \u2013\u00a0<a href=\"\/cs\/blog\/preisstrategien-repricer\/\" target=\"_blank\" rel=\"noreferrer noopener\">sp\u00ed\u0161e z\u00e1le\u017e\u00ed na strategii<\/a>. Studie Northeastern University Boston potvrzuje, \u017ee pouze prodejci, kte\u0159\u00ed se zab\u00fdvaj\u00ed\u00a0nejd\u016fle\u017eit\u011bj\u0161\u00edmi metrikami Amazonu, znaj\u00ed tr\u017ei\u0161t\u011b do detailu a spr\u00e1vn\u011b se umis\u0165uj\u00ed se sv\u00fdmi produkty, jsou na Amazonu \u00fasp\u011b\u0161n\u00ed. Vyu\u017eit\u00ed Repricer pat\u0159\u00ed mezi strategie \u00fasp\u011b\u0161n\u00fdch prodejc\u016f. Zejm\u00e9na pokud se nesna\u017e\u00ed pouze o z\u00edsk\u00e1n\u00ed Buy Box, ale tak\u00e9 o prodej za co nejlep\u0161\u00ed cenu. Kdy\u017e prodejce sout\u011b\u017e\u00ed p\u0159\u00edmo s Amazonem, je vyu\u017eit\u00ed Repricer nezbytn\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-34096-identifier\">P\u0159i v\u00fdb\u011bru Repricer mus\u00ed prodejce na Amazonu zohlednit nejen v\u00fdhody a nev\u00fdhody jednotliv\u00fdch poskytovatel\u016f, ale tak\u00e9 se sezn\u00e1mit s p\u0159\u00edslu\u0161nou technologi\u00ed. Rozli\u0161ujeme mezi pravidlov\u00fdmi a dynamick\u00fdmi Repricer. Pokud chcete m\u00edt plnou kontrolu nad svou strategi\u00ed p\u0159ecen\u011bn\u00ed, je pravidlov\u00fd Repricer spr\u00e1vn\u00fdm produktem \u2013 av\u0161ak zabere hodn\u011b \u010dasu. Dynamick\u00fd Repricer shroma\u017e\u010fuje data, vyhodnocuje je a pr\u016fb\u011b\u017en\u011b p\u0159izp\u016fsobuje strategii p\u0159ecen\u011bn\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-563665-identifier\"><a href=\"\/cs\/blog\/amazon-preisoptimierung-5-gruende-warum-ein-repricer-unverzichtbar-ist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamick\u00e9 Repricer jsou \u010dasto ziskov\u011bj\u0161\u00ed<\/a>\u00a0\u2013 pravidla se mohou vz\u00e1jemn\u011b vylu\u010dovat a \u010dasto vedou k tomu, \u017ee se ceny upravuj\u00ed pouze sm\u011brem dol\u016f. P\u0159i dynamick\u00e9m cen\u011bn\u00ed jsou pravidla ur\u010dov\u00e1na a p\u0159izp\u016fsobov\u00e1na samotn\u00fdm Repricer \u2013 v z\u00e1vislosti na tr\u017en\u00ed situaci.<\/p><p class=\"theme-wp-block gb-responsive-547191-identifier has-small-font-size\"><em>*Zdroj: Chen, L., Mislove, A., &#038; Wilson, C. (2016). <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2872427.2883089?cookieSet=1\">Empirick\u00e1 anal\u00fdza algoritmick\u00e9ho cen\u011bn\u00ed na Amazon Marketplace.<\/a> Sborn\u00edk 25. mezin\u00e1rodn\u00ed konference o World Wide Web.<\/em><\/p><p class=\"theme-wp-block gb-responsive-521120-identifier has-small-font-size\">Foto: \u00a9 Feng Yu \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Studie \u201eEmpirick\u00e1 anal\u00fdza algoritmick\u00e9ho cen\u011bn\u00ed na Amazon Marketplace\u201c Northeastern University Boston* zjistila, jak online prodejci Repricer vyu\u017e\u00edvaj\u00ed, jak\u00e9 maj\u00ed cenov\u00e9 strategie a jak siln\u011b je Repricer na Amazonu roz\u0161\u00ed\u0159eno. V\u00fdzkumn\u00fd t\u00fdm se rozhodl pro Amazon, proto\u017ee se tento online gigant stal nejv\u011bt\u0161\u00edm tr\u017ei\u0161t\u011bm na sv\u011bt\u011b pro online prodejce z USA, Evropy a Asie. B\u011bhem obdob\u00ed<\/p>\n","protected":false},"author":8,"featured_media":2791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[927,906],"tags":[],"class_list":["post-108729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-triky","category-vse-o-buy-box-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studie potvrzuje hodnotu repricer\u016f pro z\u00edsk\u00e1n\u00ed Buy Box.<\/title>\n<meta name=\"description\" content=\"Repricer jsou \u0161iroce pou\u017e\u00edv\u00e1ny v eCommerce. Ale kter\u00e9 metody p\u0159in\u00e1\u0161ej\u00ed \u00fasp\u011bch? 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