{"id":108753,"date":"2019-12-23T10:54:00","date_gmt":"2019-12-23T10:54:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/s-temito-6-nastroji-pro-analyzu-amazonu-usetrite-cas-penize-a-nervy\/"},"modified":"2019-12-23T10:54:00","modified_gmt":"2019-12-23T10:54:00","slug":"s-temito-6-nastroji-pro-analyzu-amazonu-usetrite-cas-penize-a-nervy","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/s-temito-6-nastroji-pro-analyzu-amazonu-usetrite-cas-penize-a-nervy\/","title":{"rendered":"S t\u011bmito 6 n\u00e1stroji pro anal\u00fdzu Amazonu u\u0161et\u0159\u00edte \u010das, pen\u00edze a nervy"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-280831-identifier\">Velk\u00fd byznys bez velk\u00fdch dat? Nep\u0159edstaviteln\u00e9! Kdo nem\u00e1 sv\u00e9 ukazatele na o\u010d\u00edch, nebude m\u00edt dlouhodob\u011b \u00fasp\u011bch. To plat\u00ed obecn\u011b v online obchod\u011b a na Amazonu zvl\u00e1\u0161\u0165. Bez analytick\u00e9ho n\u00e1stroje se obchodn\u00edci jakoby pohybuj\u00ed ve tm\u011b. Zda opat\u0159en\u00ed ke zv\u00fd\u0161en\u00ed obratu &#8211; a\u0165 u\u017e se jedn\u00e1 o SEO, PPC nebo Buy Box &#8211; jsou skute\u010dn\u011b \u00fa\u010dinn\u00e1 a oslovuj\u00ed kupuj\u00edc\u00ed, je tak\u00e9 ponech\u00e1no n\u00e1hod\u011b, stejn\u011b jako odpov\u00eddaj\u00edc\u00ed kontrola \u00fasp\u011bchu.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-674261-identifier\">Proto byste jako prodejce m\u011bli p\u0159edem analyzovat relevantn\u00ed syst\u00e9mov\u00e1 data online platformy, abyste z nich mohli odvodit doporu\u010den\u00ed k jedn\u00e1n\u00ed. D\u00edky odpov\u00eddaj\u00edc\u00edmu sledov\u00e1n\u00ed proveden\u00fdch opat\u0159en\u00ed je op\u011bt mo\u017en\u00e1 c\u00edlen\u00e1 optimalizace. Obvykle nen\u00ed dobr\u00fd n\u00e1stroj pro anal\u00fdzu Amazonu zdarma a mezi obchodn\u00edky se etablovalo n\u011bkolik n\u00e1stroj\u016f s r\u016fzn\u00fdm rozsahem funkc\u00ed a cenou pro online tr\u017ei\u0161t\u011b.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-862099-identifier\">6 n\u00e1stroj\u016f pro dokonalou anal\u00fdzu na Amazonu<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-213361-identifier\">Od jednoduch\u00e9ho v\u00fdzkumu kl\u00ed\u010dov\u00fdch slov a\u017e po komplexn\u00ed anal\u00fdzu konkurence existuje n\u00e1stroj pro anal\u00fdzu Amazonu pro ka\u017ed\u00e9ho. Perpetua nebo Jungle Scout? Nebo rad\u011bji Amalyze? N\u00e1sleduj\u00edc\u00edmi \u0159\u00e1dky v\u00e1m p\u0159edstav\u00edme 5 \u0159e\u0161en\u00ed, se kter\u00fdmi nejen\u017ee u\u0161et\u0159\u00edte \u010das a nervy, ale tak\u00e9 m\u016f\u017eete v\u00fdrazn\u011b zv\u00fd\u0161it sv\u016fj obrat.<\/p><div class=\"wp-block-image gb-responsive-212273-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg\"><img decoding=\"async\" width=\"844\" height=\"629\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg\" alt=\"Optimaliza\u010dn\u00ed software Perpetua pro Amazon PPC\" class=\"wp-image-50679\" style=\"width:422px;height:290px\" title=\"Anal\u00fdza PPC v n\u00e1stroji pro anal\u00fdzu Amazonu Perpetua\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-407x304.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-768x573.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1.jpg 1196w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-600214-identifier\">#1: Perpetua &#8211; Edice pro prodejce a edice pro dodavatele<\/h3><p class=\"theme-wp-block gb-responsive-178619-identifier\">Perpetua p\u0159edstavuje komplexn\u00ed \u0159e\u0161en\u00ed All-In-One jak pro prodejce, tak pro dodavatele. Tato integrovan\u00e1 platforma spojuje r\u016fzn\u00e9 \u0159e\u0161en\u00ed pro Amazon, po\u010d\u00ednaje z\u00edsk\u00e1v\u00e1n\u00edm kl\u00ed\u010dov\u00fdch slov, p\u0159es optimalizaci PPC (Pay-per-Click), alokaci rozpo\u010dtu a reportov\u00e1n\u00ed a\u017e po Amazon Sponsored Ads a recenze vydavatel\u016f. Perpetua spl\u0148uje t\u00e9m\u011b\u0159 v\u0161echny po\u017eadavky, kter\u00e9 byste mohli m\u00edt. Krom\u011b toho umo\u017e\u0148uje Perpetua p\u0159esn\u00e9 dolad\u011bn\u00ed, abyste mohli uveden\u00e1 \u0159e\u0161en\u00ed p\u0159esn\u011b sladit se sv\u00fdmi obchodn\u00edmi c\u00edli.<\/p><div class=\"wp-block-image gb-responsive-744377-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/jounglescout-salesdashboard.gif\"><img decoding=\"async\" width=\"844\" height=\"528\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/jounglescout-salesdashboard.gif\" alt=\"Dashboard n\u00e1stroje pro anal\u00fdzu Amazonu Jungle Scout\" class=\"wp-image-2458\" style=\"width:422px;height:264px\" title=\"Dashboard n\u00e1stroje pro anal\u00fdzu Amazonu Jungle Scout\"><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-300124-identifier\">#2: Jungle Scout<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-97715-identifier\">Dal\u0161\u00edm zn\u00e1m\u00fdm a hojn\u011b pou\u017e\u00edvan\u00fdm n\u00e1strojem pro anal\u00fdzu Amazonu je <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.junglescout.com\/\">Jungle Scout<\/a>, kter\u00fd nab\u00edz\u00ed srovnateln\u00fd rozsah funkc\u00ed pro Amazon jako Perpetua. Je mo\u017en\u00e9 naj\u00edt nov\u00e9 ziskov\u00e9 produkty, stejn\u011b jako prov\u00e1d\u011bt anal\u00fdzu konkurence a kl\u00ed\u010dov\u00fdch slov. Jednotliv\u00e9 produkty na tr\u017ei\u0161ti &#8211; vlastn\u00ed i ciz\u00ed &#8211; lze sledovat, aby se monitoroval prodej na platform\u011b, a trendy kl\u00ed\u010dov\u00fdch slov v\u010das ukazuj\u00ed zv\u00fd\u0161enou popt\u00e1vku po ur\u010dit\u00fdch polo\u017ek\u00e1ch.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-902000-identifier\">Jedine\u010dnost\u00ed n\u00e1stroje pro anal\u00fdzu Amazonu Jungle Scout je Supplier Base. D\u00edky tomu mohou obchodn\u00edci naj\u00edt d\u016fv\u011bryhodn\u00e9 dodavatele v\u010detn\u011b jejich nejlep\u0161\u00edch z\u00e1kazn\u00edk\u016f nebo p\u0159i\u0159adit ur\u010dit\u00e9 produkty k v\u00fdrobci. Kdo hled\u00e1 dodavatele pro produkty v ur\u010dit\u00e9m segmentu, tak\u00e9 zde najde, slibuje Jungle Scout.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-946028-identifier\">Na rozd\u00edl od Perpetua n\u00e1klady nejsou z\u00e1visl\u00e9 na ro\u010dn\u00edm obratu a pohybuj\u00ed se v z\u00e1vislosti na sm\u011bnn\u00e9m kurzu mezi 35 a 60 eury m\u011bs\u00ed\u010dn\u011b.<\/p><div class=\"wp-block-image gb-responsive-754425-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg\"><img decoding=\"async\" width=\"844\" height=\"475\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg\" alt=\"ASIN rychl\u00e1 kontrola n\u00e1stroje pro anal\u00fdzu Amazonu Shopdoc\" class=\"wp-image-2454\" style=\"width:422px;height:238px\" title=\"ASIN rychl\u00e1 kontrola n\u00e1stroje pro anal\u00fdzu Amazonu Shopdoc\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck-407x229.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck-768x432.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-962251-identifier\">#3: ShopDoc<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-150154-identifier\">Tak\u00e9 n\u00e1stroj pro anal\u00fdzu Amazonu \u201eShopDoc\u201d nab\u00edz\u00ed sv\u00fdm u\u017eivatel\u016fm r\u016fzn\u00e9 mo\u017enosti vyu\u017eit\u00ed.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-705420-identifier\"><li class=\"theme-wp-block gb-responsive-381031-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Anal\u00fdza potenci\u00e1lu ukazuje nejen aktu\u00e1ln\u011b maxim\u00e1ln\u011b dosa\u017eiteln\u00fd obrat, ale tak\u00e9 dal\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se konkurence umis\u0165uje. Krom\u011b toho ShopDoc rozkl\u00e1d\u00e1 obrat na hrubou mar\u017ei.<\/li><li class=\"theme-wp-block gb-responsive-199619-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sledova\u010d kl\u00ed\u010dov\u00fdch slov nav\u00edc analyzuje, kter\u00e1 z vlastn\u00edch kl\u00ed\u010dov\u00fdch slov z\u00edsk\u00e1vaj\u00ed nebo ztr\u00e1cej\u00ed na relevanci, aby obchodn\u00edci mohli rychle jednat a vym\u011bnit irelevantn\u00ed kl\u00ed\u010dov\u00e1 slova.<\/li><li class=\"theme-wp-block gb-responsive-265886-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sledov\u00e1n\u00ed recenz\u00ed zobrazuje p\u0159ich\u00e1zej\u00edc\u00ed hodnocen\u00ed v grafech a umo\u017e\u0148uje p\u0159\u00edmou reakci na negativn\u00ed recenze.<\/li><li class=\"theme-wp-block gb-responsive-132148-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obratov\u00fd radar ukazuje prodeje konkurent\u016f, jejich obrat a cenov\u00e9 v\u00fdkyvy.<\/li><li class=\"theme-wp-block gb-responsive-987570-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sklady u\u017eivatele lze vizualizovat pomoc\u00ed semaforov\u00e9ho syst\u00e9mu.<\/li><li class=\"theme-wp-block gb-responsive-803116-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ShopDoc tak\u00e9 informuje u\u017eivatele p\u0159i ztr\u00e1t\u011b Buy Box, hled\u00e1 relevantn\u00ed kl\u00ed\u010dov\u00e1 slova a nov\u00e9 produktov\u00e9 mo\u017enosti, kter\u00e9 by na online platform\u011b mohly dob\u0159e fungovat.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-83990-identifier\">K tomu se p\u0159id\u00e1vaj\u00ed tak\u00e9 n\u00e1stroje jako PPC mana\u017eer, anal\u00fdza ASIN nebo konkurence, \u010di praktick\u00fd FBA kalkul\u00e1tor. Ceny tohoto n\u00e1stroje pro anal\u00fdzu Amazonu se pohybuj\u00ed mezi p\u0159ibli\u017en\u011b 81 eury a 99 eury m\u011bs\u00ed\u010dn\u011b v z\u00e1vislosti na faktura\u010dn\u00edm cyklu.<\/p><div class=\"wp-block-image gb-responsive-369391-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\"><img decoding=\"async\" width=\"844\" height=\"579\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\" alt=\"Dashboard Helium 10, dal\u0161\u00edho n\u00e1stroje pro anal\u00fdzu Amazonu\" class=\"wp-image-2474\" style=\"width:422px;height:290px\" title=\"Dashboard Helium 10, dal\u0161\u00edho n\u00e1stroje pro anal\u00fdzu Amazonu\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard-407x279.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard-768x527.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-208928-identifier\">#4: Helium 10<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-544160-identifier\">Tak\u00e9 Helium 10 slibuje komplexn\u00ed bal\u00ed\u010dek pro obchodn\u00edky na tr\u017ei\u0161ti a nab\u00edz\u00ed r\u016fzn\u00e9 n\u00e1stroje pro r\u016fzn\u00e9 \u00fa\u010dely. V kategorii v\u00fdzkumu produkt\u016f se nap\u0159\u00edklad nach\u00e1zej\u00ed n\u00e1stroje pro v\u00fdzkum trend\u016f, kalkulaci zisku nebo anal\u00fdzu produktov\u00fdch recenz\u00ed.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-832140-identifier\">Pou\u017eit\u00ed spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov, aby potenci\u00e1ln\u00ed kupuj\u00edc\u00ed produkty v\u016fbec na\u0161li, je tak\u00e9 na Amazonu rozhoduj\u00edc\u00ed. Analytick\u00fd n\u00e1stroj Helium nach\u00e1z\u00ed takov\u00e1 kl\u00ed\u010dov\u00e1 slova a u\u017eivatel\u00e9 mohou tak\u00e9 vid\u011bt objemy vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov sv\u00fdch konkurent\u016f.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-547261-identifier\">Nakonec lze tak\u00e9 optimalizovat listing pomoc\u00ed Helium, kdy u\u017eivatel\u00e9 mohou nap\u0159\u00edklad analyzovat, kter\u00fd produkt se umis\u0165uje na kter\u00e9 kl\u00ed\u010dov\u00e9 slovo nebo na kter\u00e9 ne, a zda existuj\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 by byla vhodn\u011bj\u0161\u00ed nebo kter\u00e1 by se hodila pro PPC kampa\u0148.<\/p><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-507560-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"466\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/Amalyze-konkurrenzanalyse.gif\" alt=\"Anal\u00fdza konkurence n\u00e1stroje pro anal\u00fdzu Amazonu Amalyze\" class=\"wp-image-2478\" style=\"width:422px;height:233px\" title=\"Anal\u00fdza konkurence n\u00e1stroje pro anal\u00fdzu Amazonu Amalyze\"><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-16150-identifier\">#5: Amalyze<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-901539-identifier\">Dal\u0161\u00edm \u010dasto pou\u017e\u00edvan\u00fdm analytick\u00fdm n\u00e1strojem pro obchodn\u00edky na Amazonu je Amalyze.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-967605-identifier\">Zahrnuje mimo jin\u00e9 n\u00e1stroje z n\u00e1sleduj\u00edc\u00edch oblast\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-398181-identifier\"><li class=\"theme-wp-block gb-responsive-208655-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u00fdzkum, anal\u00fdza a sledov\u00e1n\u00ed produkt\u016f,<\/li><li class=\"theme-wp-block gb-responsive-21384-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pro v\u00fdzkum a sledov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov<\/li><li class=\"theme-wp-block gb-responsive-836788-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pro anal\u00fdzy trhu, segment\u016f a kategori\u00ed<\/li><li class=\"theme-wp-block gb-responsive-141681-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">a anal\u00fdzy recenz\u00ed.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-665705-identifier\">Anal\u00fdza segment\u016f a kategori\u00ed m\u016f\u017ee nap\u0159\u00edklad poskytnout zaj\u00edmav\u00e9 pohledy na to, kter\u00fd obchodn\u00edk prod\u00e1v\u00e1 kter\u00fd produkt za jakou cenu na platform\u011b, kolik vyu\u017e\u00edv\u00e1 Fulfillment by Amazon a jak se recenze produktu odr\u00e1\u017e\u00ed na jeho um\u00edst\u011bn\u00ed.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-600933-identifier\">Amalyze m\u016f\u017ee nav\u00edc vyhodnocovat Sponsored Ads neboli PPC kampan\u011b a obchodn\u00edk\u016fm poskytovat informace o tom, zda byla pro v\u0161echna placen\u00e1 kl\u00ed\u010dov\u00e1 slova skute\u010dn\u011b zobrazena reklama potenci\u00e1ln\u00edm kupc\u016fm, pro kter\u00e1 kl\u00ed\u010dov\u00e1 slova konkurenti zad\u00e1vaj\u00ed PPC inzer\u00e1ty a kter\u00e1 kl\u00ed\u010dov\u00e1 slova by se mohla z reklamn\u00edho hlediska je\u0161t\u011b vyplatit.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-902902-identifier\">#6 SELLERLOGIC Business Analytics<\/h3><p class=\"theme-wp-block gb-responsive-712120-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/cs\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> bylo speci\u00e1ln\u011b vyvinuto pro obchodn\u00edky na Amazonu a poskytuje podrobn\u00fd p\u0159ehled o relevantn\u00edch produktov\u00fdch datech v Profit Dashboardu. N\u00e1stroj nab\u00edz\u00ed mimo jin\u00e9 n\u00e1sleduj\u00edc\u00ed mo\u017enosti:<\/p><div class=\"wp-block-image gb-responsive-317091-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-thumbnail\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23135615\/business-analytics-tool-fu%CC%88r-amazon-verka%CC%88ufer-405x240.png\" alt=\"Sledujte v\u00fdkon produktu pro spr\u00e1vn\u00e1 obchodn\u00ed rozhodnut\u00ed.\" class=\"wp-image-24626\"><\/a><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-651169-identifier\"><li class=\"theme-wp-block gb-responsive-241008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sledov\u00e1n\u00ed v\u00fdkonu na \u00farovni \u00fa\u010dtu, tr\u017ei\u0161t\u011b a\/nebo produktu<\/li><li class=\"theme-wp-block gb-responsive-280403-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">P\u0159ehled o produktov\u00fdch v\u00fddaj\u00edch, tr\u017eb\u00e1ch a ziskovosti<\/li><li class=\"theme-wp-block gb-responsive-11999-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pohled na data a\u017e dva roky zp\u011bt<\/li><li class=\"theme-wp-block gb-responsive-583345-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">podrobn\u00e9 anal\u00fdzy v\u00fdpo\u010dt\u016f zisku<\/li><li class=\"theme-wp-block gb-responsive-167171-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">p\u0159izp\u016fsobiteln\u00e9 pohledy a export dat pro dal\u0161\u00ed pou\u017eit\u00ed<\/li><li class=\"theme-wp-block gb-responsive-598963-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">okam\u017eit\u00fd p\u0159ehled o v\u0161ech n\u00e1kladech souvisej\u00edc\u00edch s Amazonem<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-582880-identifier\">T\u00edmto zp\u016fsobem si udr\u017e\u00edte p\u0159ehled o v\u00fdvoji v\u00fdkonu produkt\u016f va\u0161ich Amazon \u00fa\u010dt\u016f a m\u016f\u017eete v\u010das a na z\u00e1klad\u011b dat reagovat na v\u00fdvoj ztr\u00e1t a zisk\u016f, abyste zachovali ziskovost va\u0161eho podnik\u00e1n\u00ed<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dn\u011bte svou cestu od prodejce k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskejte dnes bezplatnou zku\u0161ebn\u00ed verzi a uvid\u00edte, jak spr\u00e1vn\u00e9 slu\u017eby mohou posunout va\u0161e podnik\u00e1n\u00ed z dobr\u00e9ho na NEJLEP\u0160\u00cd. Ne\u010dekejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dn\u011bte nyn\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-469564-identifier\">Amazon-analytick\u00fd n\u00e1stroj: Kontrola! Co te\u010f?<\/h2><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-355333-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon.jpg\" alt=\"Tento analytick\u00fd n\u00e1stroj je tak\u00e9 d\u016fle\u017eit\u00fd pro obchodn\u00edky na Amazonu.\" class=\"wp-image-2442\" style=\"width:422px;height:282px\" title=\"Tento analytick\u00fd n\u00e1stroj je tak\u00e9 d\u016fle\u017eit\u00fd pro obchodn\u00edky na Amazonu.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon-768x512.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-700185-identifier\">Rozhodnout se pro n\u00e1stroj, kter\u00fd bude od nyn\u011bj\u0161ka p\u0159evz\u00edt technickou anal\u00fdzu na Amazonu, v\u0161ak nesta\u010d\u00ed. Existuj\u00ed je\u0161t\u011b minim\u00e1ln\u011b dva pomocn\u00e9 n\u00e1stroje, kter\u00e9 by m\u011bl ka\u017ed\u00fd obchodn\u00edk pou\u017e\u00edt, aby prod\u00e1val sv\u00e9 produkty na online tr\u017ei\u0161ti a neztr\u00e1cel zbyte\u010dn\u011b pen\u00edze: Repricer a anal\u00fdzu chyb FBA.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-171039-identifier\">Zvl\u00e1\u0161\u0165 Repricer je pro v\u00e1s jako obchodn\u00edka na Amazonu extr\u00e9mn\u011b d\u016fle\u017eit\u00fd, proto\u017ee analytick\u00fd n\u00e1stroj d\u00e1v\u00e1 smysl pouze tehdy, kdy\u017e jsou va\u0161e nab\u00eddky v\u016fbec konkurenceschopn\u00e9. Proto\u017ee 90 procent v\u0161ech produkt\u016f se prod\u00e1v\u00e1 p\u0159es Buy Box &#8211; pokud je nem\u00e1te, m\u016f\u017eete sv\u00e9 konkurenty analyzovat jakkoli p\u0159esn\u011b, v\u00fdznamn\u011b v\u00edce prodej\u016f pro v\u00e1s p\u0159esto nevznikne.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-48736-identifier\">Inteligentn\u00ed \u00faprava cen<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-760314-identifier\">Krom\u011b vynikaj\u00edc\u00edho z\u00e1kaznick\u00e9ho servisu hraje pro <a href=\"\/cs\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\">zisk Buy Box<\/a> cena rozhoduj\u00edc\u00ed roli. Tu by m\u011bli prodejci neust\u00e1le optimalizovat. Naj\u00edt ide\u00e1ln\u00ed m\u00edru nen\u00ed snadn\u00fd \u00fakol a je velmi \u010dasov\u011b n\u00e1ro\u010dn\u00fd. \u010c\u00edm v\u011bt\u0161\u00ed je sortiment a \u010d\u00edm vy\u0161\u0161\u00ed jsou prodeje, t\u00edm m\u00e9n\u011b m\u016f\u017ee obchodn\u00edk tuto z\u00e1t\u011b\u017e v\u016fbec zvl\u00e1dat.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-927778-identifier\">Proto je automatick\u00e1 \u00faprava cen nezbytn\u00e1, aby se \u010dasto a dlouho objevovala v Buy Box. V\u00fdhodou inteligentn\u00edho <a href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a> je jeho zp\u016fsob pr\u00e1ce: Na rozd\u00edl od jin\u00fdch Repricer nenastavuje rigidn\u00ed pravidla (nap\u0159. \u201ev\u017edy o dva centy levn\u011bj\u0161\u00ed ne\u017e konkurence\u201d), ale analyzuje tr\u017en\u00ed situaci a p\u0159izp\u016fsobuje cenu s ohledem na v\u0161echny pro algoritmus relevantn\u00ed ukazatele, jako je nap\u0159\u00edklad sk\u00f3re z\u00e1kaznick\u00e9ho servisu. Tak prodejci prod\u00e1vaj\u00ed sv\u00e9 produkty na online tr\u017ei\u0161ti nikoli za nejni\u017e\u0161\u00ed, ale za co nejlep\u0161\u00ed cenu a mohou sv\u016fj vystoupen\u00ed na Amazonu je\u0161t\u011b d\u00e1le optimalizovat pomoc\u00ed analytick\u00e9ho n\u00e1stroje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-515946-identifier\">Ztraceno, ale nalezeno: Amazon v\u00e1m dlu\u017e\u00ed pen\u00edze!<\/h3><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-105815-identifier\"><figure class=\"theme-wp-block alignleft size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"591\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse.jpg\" alt=\"Kter\u00fd n\u00e1stroj je tak\u00e9 vhodn\u00fd pro anal\u00fdzu Amazonu?\" class=\"wp-image-2438\" style=\"width:311px;height:218px\" title=\"Kter\u00fd n\u00e1stroj je tak\u00e9 vhodn\u00fd pro anal\u00fdzu Amazonu?\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse-407x285.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse-768x538.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-838432-identifier\">Tady zmizel\u00fd \u010dl\u00e1nek, tam \u0161patn\u011b za\u00fa\u010dtovan\u00e1 vratka &#8211; to p\u0159ece nen\u00ed nic hrozn\u00e9ho. Kdepak! V pr\u016fm\u011bru dost\u00e1vaj\u00ed prodejci FBA, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed <a href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found-n\u00e1stroj<\/a>, od Amazonu zp\u011bt FBA chyby v hodnot\u011b p\u0159es 6300 eur ro\u010dn\u011b (stav: duben 2019). Velc\u00ed obchodn\u00edci s mnoha FBA z\u00e1silkami v\u0161ak mohou z\u00edskat je\u0161t\u011b mnohem vy\u0161\u0161\u00ed \u010d\u00e1stky.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-400175-identifier\">Nebo\u0165 \u010dasto selh\u00e1v\u00e1 hled\u00e1n\u00ed chyb i zde na dostupn\u00fdch zdroj\u00edch. A\u017e dvan\u00e1ct FBA zpr\u00e1v by m\u011blo b\u00fdt pro transakci konzultov\u00e1no a pot\u00e9 by m\u011bla b\u00fdt u Amazonu po\u017e\u00e1d\u00e1na o vr\u00e1cen\u00ed pen\u011bz. Tento vysok\u00fd person\u00e1ln\u00ed a \u010dasov\u00fd vklad se obvykle nevyplat\u00ed.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-627101-identifier\">S Lost &#038; Found se pracovn\u00ed z\u00e1t\u011b\u017e sni\u017euje na minimum. N\u00e1stroj automaticky analyzuje FBA transakce u\u017eivatele a zakl\u00e1d\u00e1 p\u0159\u00edpad pro ka\u017edou podez\u0159elou transakci. I text \u017e\u00e1dosti je p\u0159edem formulov\u00e1n a sta\u010d\u00ed ho jen zkop\u00edrovat do Sellercentral. T\u00edmto zp\u016fsobem z\u00edsk\u00e1vaj\u00ed prodejci zp\u011bt i men\u0161\u00ed \u010d\u00e1stky vr\u00e1cen\u00ed, proto\u017ee i mal\u00e9 zv\u00ed\u0159e d\u011bl\u00e1 hromadu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-189707-identifier\">Z\u00e1v\u011br: Dob\u0159e vybaveni r\u016fzn\u00fdmi n\u00e1stroji<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-377563-identifier\">V obchodnick\u00fdch kruz\u00edch je nesporn\u00e9, \u017ee pro \u00fasp\u011bch na Amazonu je analytick\u00fd n\u00e1stroj nezbytn\u00fd. Zda u\u017eivatel\u00e9 Amazonu s\u00e1hnou po Perpetua, Jungle Scout, Amalyze nebo zcela jin\u00e9m n\u00e1stroji, nen\u00ed v tomto ohledu tak rozhoduj\u00edc\u00ed, proto\u017ee funk\u010dn\u00ed rozsah \u0159e\u0161en\u00ed typu all-in-one je \u010dasto velmi podobn\u00fd. Osobn\u00ed preference a pot\u0159eby hraj\u00ed odpov\u00eddaj\u00edc\u00edm zp\u016fsobem velkou roli p\u0159i v\u00fdb\u011bru.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-208833-identifier\">Aby pat\u0159ili mezi prodejce s nejv\u00edce kliknut\u00fdmi \u010dl\u00e1nky, jsou zapot\u0159eb\u00ed dal\u0161\u00ed opat\u0159en\u00ed. To zahrnuje v ka\u017ed\u00e9m p\u0159\u00edpad\u011b pou\u017eit\u00ed inteligentn\u00edho a dynamick\u00e9ho Repricer, kter\u00fd automaticky prov\u00e1d\u00ed \u00fapravu cen na online platform\u011b. Ale tak\u00e9 odhalen\u00ed FBA chyb by m\u011bli prodejci automatizovat, proto\u017ee jinak p\u0159ich\u00e1zej\u00ed o skute\u010dn\u00e9 pen\u00edze, co\u017e sni\u017euje jejich hospod\u00e1rnost.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-254257-identifier has-small-font-size\">Odkazy na obr\u00e1zky v po\u0159ad\u00ed obr\u00e1zk\u016f: \u00a9 Robert Kneschke &#8211; stock.adobe.com \/ \u00a9 Screenshot @ Perpetua \/ \u00a9 Screenshot @ Jounglescout \/ \u00a9 Screenshot @ ShopDoc \/ \u00a9 Screenshot @ Helium10 \/ \u00a9 Screenshot @ Amalyze \/ \u00a9 Krakenimages.com &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Velk\u00fd byznys bez velk\u00fdch dat? Nep\u0159edstaviteln\u00e9! Kdo nem\u00e1 sv\u00e9 ukazatele na o\u010d\u00edch, nebude m\u00edt dlouhodob\u011b \u00fasp\u011bch. To plat\u00ed obecn\u011b v online obchod\u011b a na Amazonu zvl\u00e1\u0161\u0165. Bez analytick\u00e9ho n\u00e1stroje se obchodn\u00edci jakoby pohybuj\u00ed ve tm\u011b. Zda opat\u0159en\u00ed ke zv\u00fd\u0161en\u00ed obratu &#8211; a\u0165 u\u017e se jedn\u00e1 o SEO, PPC nebo Buy Box &#8211; jsou skute\u010dn\u011b \u00fa\u010dinn\u00e1<\/p>\n","protected":false},"author":8,"featured_media":2433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[930],"tags":[],"class_list":["post-108753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nastroje-pro-prodejce-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analytick\u00fd n\u00e1stroj Amazon: S t\u011bmito 6 \u0159e\u0161en\u00edmi u\u0161et\u0159\u00edte \u010das a nervy<\/title>\n<meta name=\"description\" content=\"A\u0165 u\u017e se jedn\u00e1 o anal\u00fdzu konkurence, anal\u00fdzu kl\u00ed\u010dov\u00fdch slov nebo v\u00fdzkum produkt\u016f, dobr\u00fd analytick\u00fd n\u00e1stroj pro Amazon je nezbytnost\u00ed. 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