{"id":108756,"date":"2020-04-07T12:25:00","date_gmt":"2020-04-07T12:25:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/odborny-rozhovor-dobre-pripraveny-je-napul-vyhrany-takto-se-pripravite-na-krizi\/"},"modified":"2020-04-07T12:25:00","modified_gmt":"2020-04-07T12:25:00","slug":"odborny-rozhovor-dobre-pripraveny-je-napul-vyhrany-takto-se-pripravite-na-krizi","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/odborny-rozhovor-dobre-pripraveny-je-napul-vyhrany-takto-se-pripravite-na-krizi\/","title":{"rendered":"Odborn\u00fd rozhovor: Dob\u0159e p\u0159ipraven\u00fd je nap\u016fl vyhran\u00fd \u2013 Takto se p\u0159iprav\u00edte na krizi!"},"content":{"rendered":"

V mnoha regionech se sv\u011bt zastavil: V N\u011bmecku byly otev\u0159eny pouze syst\u00e9mov\u011b relevantn\u00ed podniky, jako jsou supermarkety nebo \u010derpac\u00ed stanice, It\u00e1lie dokonce zastavila ve\u0161kerou nepot\u0159ebnou v\u00fdrobu a \u0160pan\u011blsko tak\u00e9 uzav\u0159elo podniky, kter\u00e9 nejsou pova\u017eov\u00e1ny za nezbytn\u00e9.<\/p>

E-commerce v n\u011bkter\u00fdch sektorech t\u011b\u017eil z rostouc\u00ed popt\u00e1vky a lockdown\u016f \u2013 ale tak\u00e9 zaznamenal ztr\u00e1ty v jin\u00fdch oblastech, stejn\u011b jako kamenn\u00fd maloobchod. Mnoho online prodejc\u016f v\u0161ak \u010delilo zcela jin\u00e9mu probl\u00e9mu: Kdy\u017e v\u00fdroba zastav\u00ed, v dlouhodob\u00e9m horizontu dojde k vy\u010derp\u00e1n\u00ed zbo\u017e\u00ed. A to m\u016f\u017ee pro prodejce na Amazonu znamenat ztr\u00e1tu Buy Box, t\u011b\u017ece vydobyt\u00e9ho hodnocen\u00ed, nebo dokonce pozastaven\u00ed \u00fa\u010dtu.<\/p>

Ale jak se jako prodejce na Amazonu vyhnout nedostatku z\u00e1sob, co to znamen\u00e1 b\u00fdt z\u00e1visl\u00fd na jedin\u00e9m dodavateli a jak\u00e9 v\u00fdhody maj\u00ed dodavatelsk\u00e9 zdroje v r\u00e1mci EU? O krizov\u00e9m zabezpe\u010den\u00ed z\u00e1sob jsme hovo\u0159ili s odborn\u00edky Martinou Schimmel a Carstenem Brandtem.<\/p>

Ale jak se jako prodejce na Amazonu vyhnout nedostatku z\u00e1sob, co to znamen\u00e1 b\u00fdt z\u00e1visl\u00fd na jedin\u00e9m dodavateli a jak\u00e9 v\u00fdhody maj\u00ed dodavatelsk\u00e9 zdroje v r\u00e1mci EU? O krizov\u00e9m zabezpe\u010den\u00ed z\u00e1sob jsme hovo\u0159ili s odborn\u00edky Martinou Schimmel a Carstenem Brandtem.<\/p>

odborn\u00edci<\/h2>

Tento blogov\u00fd p\u0159\u00edsp\u011bvek byl poprv\u00e9 publikov\u00e1n na ja\u0159e 2020.<\/em><\/p>

rozhovor<\/h2>

SELLERLOGIC: Dobr\u00fd den, pan\u00ed Schimmelov\u00e1, dobr\u00fd den, pane Brandte! To, co byste ur\u010dit\u011b \u0159ekli v\u0161em i p\u0159ed pandemi\u00ed koronaviru, je n\u011bco, co mnoho prodejc\u016f v sou\u010dasnosti bolestn\u011b poci\u0165uje: V p\u0159\u00edpad\u011b kolapsu hodnotov\u00e9ho \u0159et\u011bzce je extr\u00e9mn\u011b nev\u00fdhodn\u00e9 b\u00fdt z\u00e1visl\u00fd na jedin\u00e9m zdroji z\u00e1sobov\u00e1n\u00ed. Jak\u00e9 dal\u0161\u00ed nev\u00fdhody m\u016f\u017ee takov\u00e1 z\u00e1vislost p\u0159in\u00e9st?<\/strong><\/p>

Martina Schimmel<\/strong>: \u201cZ\u00e1kladn\u011b je v\u017edy nev\u00fdhodn\u00e9 spol\u00e9hat se na jedin\u00fd zdroj z\u00e1sobov\u00e1n\u00ed \u2013 pokud samoz\u0159ejm\u011b neprod\u00e1v\u00e1te pouze jeden produkt, v takov\u00e9m p\u0159\u00edpad\u011b se tomu obvykle nelze vyhnout. Ale p\u0159edpokl\u00e1d\u00e1m norm\u00e1ln\u00ed p\u0159\u00edpad, kdy prodejce prod\u00e1v\u00e1 v\u00edce produkt\u016f, \u010dasto dokonce z r\u016fzn\u00fdch segment\u016f. Pak nen\u00ed rozumn\u00e9 z\u00edsk\u00e1vat v\u0161echno od jedin\u00e9ho dodavatele \u2013 a\u0165 u\u017e v \u010c\u00edn\u011b, Evrop\u011b nebo jinde. A k tomu existuje n\u011bkolik d\u016fvod\u016f: Za prv\u00e9, v\u00fdrobce, kter\u00fd je dobr\u00fd ve v\u00fdvoji a v\u00fdrob\u011b kuchy\u0148sk\u00fdch dopl\u0148k\u016f, nen\u00ed nutn\u011b odborn\u00edkem na porcel\u00e1n. Zejm\u00e9na v \u010c\u00edn\u011b jsou to velmi odli\u0161n\u00e9 dovednosti, kter\u00e9 se obvykle vyr\u00e1b\u011bj\u00ed v r\u016fzn\u00fdch tov\u00e1rn\u00e1ch. Za druh\u00e9, dodavatel si tak\u00e9 po n\u011bjak\u00e9 dob\u011b uv\u011bdom\u00ed, \u017ee je jedin\u00fdm dodavatelem pro tohoto prodejce \u2013 a vyu\u017e\u00edv\u00e1 tuto moc ohledn\u011b cen a kvality.\u201d<\/p>

Carsten Brandt<\/strong>: \u201cP\u0159esn\u011b tak. Pokud se jako firma spol\u00e9h\u00e1m pouze na jednoho dodavatele, nev\u011bdomky se dost\u00e1v\u00e1m do masivn\u00ed z\u00e1vislosti. To ovliv\u0148uje nejen potenci\u00e1ln\u00ed nedostatky z\u00e1sob, kter\u00e9 mohou v sou\u010dasn\u00e9 situaci nastat nep\u0159edv\u00eddateln\u011b a m\u00edt pak devastuj\u00edc\u00ed n\u00e1sledky. I v norm\u00e1ln\u00edch \u010dasech m\u011b spolehnut\u00ed se pouze na jeden zdroj z\u00e1sobov\u00e1n\u00ed zbyte\u010dn\u011b \u010din\u00ed z\u00e1visl\u00fdm na dodac\u00edch lh\u016ft\u00e1ch a kapacit\u00e1ch, ale tak\u00e9 co se t\u00fd\u010de kvality a ceny. Na druh\u00e9 stran\u011b existuje \u010dasto dlouhodob\u00fd a \u00fazk\u00fd vztah mezi z\u00e1kazn\u00edkem a dodavatelem, kter\u00fd je tak\u00e9 d\u016fle\u017eit\u00fd pro obchodn\u00ed \u00fasp\u011bch. Proto by tento vztah m\u011bl b\u00fdt budov\u00e1n s v\u00edce ne\u017e jedn\u00edm poskytovatelem.\u201d<\/p>

SELLERLOGIC: P\u0159edstavme si, \u017ee jsem v sou\u010dasnosti z\u00e1visl\u00fd na jedin\u00e9m zdroji z\u00e1sobov\u00e1n\u00ed, nap\u0159\u00edklad z \u010c\u00edny nebo It\u00e1lie, a uv\u011bdomuji si, \u017ee brzy vy\u010derp\u00e1m z\u00e1soby \u2013 co mohu s t\u00edm ud\u011blat?<\/strong><\/p>

Brandt<\/strong>: \u201cNa tom nez\u00e1le\u017e\u00ed, na kter\u00e9m zdroji z\u00e1sobov\u00e1n\u00ed jste v sou\u010dasnosti z\u00e1visl\u00fd. Nikdo v sou\u010dasn\u00e9 situaci nem\u016f\u017ee \u0159\u00edct, zda dlouhodob\u00fd dodavatel, se kter\u00fdm jste vybudovali dobr\u00fd obchodn\u00ed vztah, m\u016f\u017ee je\u0161t\u011b z\u00edtra dod\u00e1vat. Proto je d\u016fle\u017eit\u00e9 podrobit sv\u00e9 vztahy se dodavateli zkou\u0161ce a vyvinout pl\u00e1n B, ve kter\u00e9m hled\u00e1te dal\u0161\u00ed nebo alternativn\u00ed dodavatele. B2B platformy jako Europages<\/em> nebo Wer liefert was<\/em> mohou pomoci naj\u00edt spr\u00e1vn\u00e9ho poskytovatele.<\/p>

\u201eNikdo v sou\u010dasn\u00e9 situaci nem\u016f\u017ee \u0159\u00edct, zda dlouhodob\u00fd dodavatel m\u016f\u017ee je\u0161t\u011b z\u00edtra dod\u00e1vat.\u201c<\/p><\/blockquote><\/figure>

Wer liefert was<\/em> tak\u00e9 pr\u00e1v\u011b spustil novou slu\u017ebu nazvanou wlw Connect<\/em>, kter\u00e1 v\u00fdrazn\u011b zjednodu\u0161uje z\u00e1sobov\u00e1n\u00ed. Hledaj\u00edc\u00ed pod\u00e1 \u017e\u00e1dost s kl\u00ed\u010dov\u00fdmi detaily a m\u016f\u017ee si odpo\u010dinout. My pak hled\u00e1me vhodn\u00e9 poskytovatele, kte\u0159\u00ed maj\u00ed aktu\u00e1ln\u011b schopnosti, ale tak\u00e9 skute\u010dn\u00e9 kapacity, aby tuto \u017e\u00e1dost zpracovali, a vr\u00e1t\u00edme tento seznam firem hledaj\u00edc\u00edmu. Z tohoto dlouh\u00e9ho seznamu si pak \u017eadatel vybere dv\u011b nebo t\u0159i spole\u010dnosti, kter\u00e9 pova\u017euje za vhodn\u00e9, kontaktuje je a m\u016f\u017ee p\u0159\u00edmo zah\u00e1jit jedn\u00e1n\u00ed o nab\u00eddk\u00e1ch.<\/p>

SELLERLOGIC: Prodejci priv\u00e1tn\u00edch zna\u010dek \u010del\u00ed v sou\u010dasnosti obzvl\u00e1\u0161\u0165 t\u011b\u017ek\u00fdm v\u00fdzv\u00e1m. Existuj\u00ed specifick\u00e9 p\u0159\u00edstupy pro tento segment, jak co nejv\u00edce minimalizovat ekonomick\u00e9 \u0161kody?<\/strong><\/p>

Schimmel<\/strong>: \u201cMysl\u00edm, \u017ee je d\u016fle\u017eit\u00e9 nejprve rozli\u0161ovat mezi skute\u010dn\u00fdmi prodejci priv\u00e1tn\u00edch zna\u010dek a produkty a pseudo-priv\u00e1tn\u00edmi zna\u010dkami. Prvn\u00ed prod\u00e1vaj\u00ed produkt, kter\u00fd byl skute\u010dn\u011b vyvinut, navr\u017een a vyroben speci\u00e1ln\u011b pro n\u011b. Druh\u00fd prod\u00e1vaj\u00ed standardn\u00ed produkt ve standardn\u00ed verzi a nech\u00e1vaj\u00ed v\u00fdrobce um\u00edstit sv\u00e9 logo na n\u011bj, aby m\u011bli sv\u016fj vlastn\u00ed seznam na Amazonu.<\/p>

Prvn\u00ed skute\u010dn\u011b maj\u00ed t\u011b\u017ek\u00e9 \u010dasy, pokud jejich produkt v sou\u010dasnosti nem\u016f\u017ee b\u00fdt dod\u00e1n dodavatelem. Proto\u017ee nalezen\u00ed alternativn\u00edho zdroje a v\u00fdvoj n\u00e1sledn\u00e9ho produktu je \u010dasov\u011b n\u00e1ro\u010dn\u00e9 \u2013 a do t\u00e9 doby bude pravd\u011bpodobn\u011b norm\u00e1ln\u00ed dodavatel schopen znovu dod\u00e1vat.<\/p>

Prodejci pseudo-priv\u00e1tn\u00edch zna\u010dek to maj\u00ed v t\u00e9to situaci v\u00fdrazn\u011b jednodu\u0161\u0161\u00ed, proto\u017ee obvykle je standardn\u00ed produkt, kter\u00fd kupuj\u00ed, nap\u0159\u00edklad v \u010c\u00edn\u011b, tak\u00e9 k dispozici od evropsk\u00e9ho dovozce. Pak mus\u00ed pouze zv\u00e1\u017eit, zda a jak mohou um\u00edstit sv\u00e9 vlastn\u00ed logo. V mnoha p\u0159\u00edpadech nen\u00ed ani nutn\u00e9 tisknout toto logo na samotn\u00e9 produkty; m\u00edsto toho mus\u00ed prodejce pouze p\u0159elepit EAN k\u00f3dy \u2013 samoz\u0159ejm\u011b se souhlasem nov\u00e9ho dodavatele.<\/p>

SELLERLOGIC: Jak\u00e9 kroky by m\u011bli online prodejci podniknout v dlouhodob\u00e9m horizontu, pokud cht\u011bj\u00ed sn\u00ed\u017eit svou z\u00e1vislost na \u010c\u00edn\u011b?<\/strong><\/p>

Brandt<\/strong>: \u201cI zde je d\u016fle\u017eit\u00e9 obecn\u011b se vyhnout z\u00e1vislostem. A\u0165 u\u017e tyto existuj\u00ed s \u010c\u00ednou nebo s dodavatelem z jin\u00e9 \u010d\u00e1sti sv\u011bta. Je doporu\u010diteln\u00e9 nespol\u00e9hat se pouze na jednoho dodavatele, ale vybudovat d\u016fv\u011bryhodn\u00fd obchodn\u00ed vztah s n\u011bkolika zdroji z\u00e1sobov\u00e1n\u00ed. Zejm\u00e9na v takov\u00fdchto \u010dasech je bl\u00edzk\u00fd obchodn\u00ed vztah obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00fd. S obchodn\u00edmi partnery, se kter\u00fdmi jste dlouho spolupracovali a s nimi\u017e jste \u010dasto v kontaktu, m\u016f\u017eete otev\u0159en\u011b a p\u0159edev\u0161\u00edm v\u010das diskutovat o potenci\u00e1ln\u00edch nedostatc\u00edch z\u00e1sob a pot\u00e9 se obr\u00e1tit na dodavatele B nebo C, abyste v p\u0159\u00edpad\u011b pot\u0159eby zv\u00fd\u0161ili kapacity.\u201d<\/p>

Schimmel<\/strong>: \u201cObecn\u011b doporu\u010duji, aby prodejci kategorizovali sv\u016fj v\u00fdb\u011br a hodnocen\u00ed dodavatel\u016f na z\u00e1klad\u011b hlavn\u00edho sortimentu a dopl\u0148kov\u00e9ho sortimentu. Pokud hled\u00e1m dodavatele pro produkt z m\u00e9ho hlavn\u00edho sortimentu, je d\u016fle\u017eit\u00e9, abych se nejprve dostal co nejbl\u00ed\u017ee k p\u0159\u00edm\u00e9mu zdroji, za druh\u00e9, udr\u017eoval p\u0159\u00edm\u00fd kontakt s dodavatelem, a za t\u0159et\u00ed, zajistil, \u017ee dodavatel je skute\u010dn\u00fdm profesion\u00e1lem v tomto segmentu. Proto\u017ee pouze tehdy z\u00edsk\u00e1m dobrou cenu a dobr\u00fd produkt.<\/p>

Pokud hled\u00e1m dodavatele pro jeden nebo v\u00edce produkt\u016f z m\u00e9ho dopl\u0148kov\u00e9ho sortimentu (bez ohledu na to, zda se tento sortiment \u010dasto m\u011bn\u00ed nebo je trval\u00fd), je lep\u0161\u00ed spolupracovat s n\u011bk\u00fdm, kdo m\u016f\u017ee nab\u00eddnout \u0161irokou \u0161k\u00e1lu produkt\u016f za obecn\u011b dobr\u00e9 n\u00e1kupn\u00ed ceny. Proto\u017ee m\u00e1lo smyslu m\u00e1 hledat nov\u00e9ho dodavatele pro ka\u017ed\u00fd nov\u00fd dopl\u0148kov\u00fd produkt, informovat je a tak d\u00e1le. Pro tento \u00fa\u010del je ide\u00e1ln\u00ed platforma pro z\u00e1sobov\u00e1n\u00ed, jako je Zentrada<\/a>. V minulosti tuto roli plnil klasick\u00fd velkoobchodn\u00edk, ale ti dnes t\u00e9m\u011b\u0159 neexistuj\u00ed.<\/p>

SELLERLOGIC: A na co by si m\u011bli za\u010d\u00e1te\u010dn\u00edci ur\u010dit\u011b d\u00e1vat pozor, pokud jde o z\u00e1sobov\u00e1n\u00ed?<\/strong><\/p>

Schimmel<\/strong>: \u201cZvl\u00e1\u0161t\u011b na za\u010d\u00e1tku by se m\u011bly komer\u010dn\u00ed zbo\u017e\u00ed nejprve nakupovat z EU. Proto\u017ee na za\u010d\u00e1tku se prodejce na Amazonu mus\u00ed zab\u00fdvat tolika dal\u0161\u00edmi d\u016fle\u017eit\u00fdmi t\u00e9maty (podnik\u00e1n\u00ed, jak Amazon funguje, jak\u00e9 po\u017eadavky maj\u00ed z\u00e1kazn\u00edci atd.). Pokud se n\u011bkdo chce hned pustit do dobrodru\u017estv\u00ed n\u00e1kupu produkt\u016f v \u010c\u00edn\u011b, dovozu produkt\u016f a vy\u0159izov\u00e1n\u00ed v\u0161ech certifik\u00e1t\u016f a p\u0159edpis\u016f, pak je to podle m\u00e9ho n\u00e1zoru jako harakiri.<\/p>

\u201ePokud se n\u011bkdo chce pustit do dobrodru\u017estv\u00ed importu produkt\u016f, pak je to podle m\u00e9ho n\u00e1zoru podobn\u00e9 harakiri\u201c<\/p><\/blockquote><\/figure>

Proto\u017ee by se m\u011blo v\u011bd\u011bt, \u017ee prodejci, kte\u0159\u00ed prod\u00e1vaj\u00ed zbo\u017e\u00ed z t\u0159et\u00edch zem\u00ed, se st\u00e1vaj\u00ed samotn\u00fdmi v\u00fdrobci a nesou plnou odpov\u011bdnost za dodr\u017eov\u00e1n\u00ed v\u0161ech p\u0159edpis\u016f pro tento typ produktu: kl\u00ed\u010dov\u00e9 slovo prohl\u00e1\u0161en\u00ed o shod\u011b. Pokud prodejce koup\u00ed stejn\u00fd produkt od evropsk\u00e9ho dovozce, dovozce je v\u00fdrobcem. S p\u0159\u00edjemn\u00fdm vedlej\u0161\u00edm efektem, \u017ee si prodejce m\u016f\u017ee nejprve zkontrolovat, jak\u00e9 normy jsou uvedeny na produktu nebo na krabici. A pokud se pozd\u011bji objev\u00ed probl\u00e9my, m\u016f\u017ee prodejce dovozce postavit k odpov\u011bdnosti. Pokud koupili produkt v \u010c\u00edn\u011b, prodejce je posledn\u00edm \u010dl\u00e1nkem v \u0159et\u011bzci odpov\u011bdnosti.<\/p>

SELLERLOGIC: Jak dlouho potrv\u00e1, ne\u017e se v\u00fdroba vr\u00e1t\u00ed do norm\u00e1lu, a jak\u00fd dopad to m\u016f\u017ee m\u00edt na podnik\u00e1n\u00ed se letn\u00edmi zbo\u017e\u00edmi?<\/strong><\/p>

Schimmel<\/strong>: \u201eHah \u2026 nikdo dnes nem\u016f\u017ee \u0159\u00edct p\u0159esn\u011b \u2026 Z\u00e1le\u017e\u00ed to tak\u00e9 velmi na regionu, ve kter\u00e9m se v\u00fdroba odehr\u00e1v\u00e1 v \u010c\u00edn\u011b nebo nap\u0159\u00edklad v It\u00e1lii \u010di \u0160pan\u011blsku. Pokud se v\u00fdroba nach\u00e1z\u00ed v siln\u011b posti\u017een\u00e9 oblasti \u2013 nebo pokud dodavatel spol\u00e9h\u00e1 na zbo\u017e\u00ed z t\u011bchto region\u016f \u2013 pak to ur\u010dit\u011b potrv\u00e1 d\u00e9le, ne\u017e se v\u0161echno vr\u00e1t\u00ed do norm\u00e1lu. Nicm\u00e9n\u011b tak\u00e9 zn\u00e1m mnoho asijsk\u00fdch region\u016f, kde se v\u00fdroba ji\u017e vr\u00e1tila do norm\u00e1lu nebo je pouze m\u00edrn\u011b sn\u00ed\u017eena kapacita. Tam je pouze zpo\u017ed\u011bn\u00ed \u010dty\u0159 a\u017e \u0161esti t\u00fddn\u016f, kter\u00e9 vzniklo z prodlou\u017een\u00e9ho \u010d\u00ednsk\u00e9ho Nov\u00e9ho roku. A nyn\u00ed ji\u017e v\u00fdroba obli\u010dejov\u00fdch masek a masek b\u011b\u017e\u00ed na pln\u00e9 obr\u00e1tky v \u010c\u00edn\u011b. Nov\u00e9 z\u00e1silky p\u0159ich\u00e1zej\u00ed do Evropy ka\u017ed\u00fd t\u00fdden, kter\u00e9 jsou distribuov\u00e1ny maloobchodn\u00edk\u016fm a zdravotnick\u00fdm za\u0159\u00edzen\u00edm.\u201c<\/p>

Brandt<\/strong>: \u201eTak\u00e9 si mysl\u00edm, \u017ee jak dlouho budou omezen\u00ed trvat a kdy se ekonomick\u00fd \u017eivot pln\u011b rozjede, nelze v tuto chv\u00edli spolehliv\u011b \u0159\u00edci. Jsem si v\u0161ak jist\u00fd, \u017ee pandemie koronaviru bude m\u00edt v\u00fdznamn\u00e9 dopady na letn\u00ed podnik\u00e1n\u00ed nap\u0159\u00ed\u010d v\u0161emi odv\u011btv\u00edmi. Aktu\u00e1ln\u00ed \u010d\u00edsla odhaduj\u00ed pokles hrub\u00e9ho dom\u00e1c\u00edho produktu o 2,8 procenta pro rok 2020.\u201c<\/p>

SELLERLOGIC: Existuj\u00ed dal\u0161\u00ed d\u016fvody, pro\u010d by online prodejci m\u011bli nakupovat z m\u00edst mimo \u010c\u00ednu?<\/strong><\/p>

Schimmel<\/strong>: \u201eKrom\u011b v\u00fdhod n\u00e1kupu v EU, kter\u00e9 byly zm\u00edn\u011bny v\u00fd\u0161e, hovo\u0159\u00ed tak\u00e9 ve prosp\u011bch n\u00e1kupu v EU kr\u00e1tkodob\u00e1 dostupnost a mo\u017enost nakupovat men\u0161\u00ed mno\u017estv\u00ed a up\u0159ednost\u0148ovat op\u011btovn\u00e9 objedn\u00e1n\u00ed na kr\u00e1tkou dobu. Nemluv\u011b o tom, \u017ee existuj\u00ed produkty, u nich\u017e je n\u00e1kup z \u010c\u00edny inherentn\u011b zak\u00e1z\u00e1n: nap\u0159\u00edklad origin\u00e1ln\u00ed zna\u010dkov\u00e9 produkty nebo licencovan\u00e9 polo\u017eky. Tyto mus\u00ed b\u00fdt v\u017edy nakupov\u00e1ny od ofici\u00e1ln\u00edho v\u00fdrobce, jednoho z jejich distribu\u010dn\u00edch partner\u016f nebo licenciata.\u201c<\/p>

Brandt<\/strong>: \u201eVzhledem k popsan\u00fdm z\u00e1vislostem se v\u017edy vyplat\u00ed pod\u00edvat se na okoln\u00ed trhy. Poskytovatel\u00e9 z Evropy maj\u00ed nap\u0159\u00edklad v\u00fdhodu krat\u0161\u00edch dodac\u00edch tras, pohyb zbo\u017e\u00ed v r\u00e1mci EU je bezceln\u00ed a existuje jednotn\u00e1 m\u011bna \u2013 abychom jmenovali jen n\u011bkolik v\u00fdhod.\u201c<\/p>

SELLERLOGIC: D\u011bkuji!<\/strong><\/p>

Image credits in the order of the images: \u00a9 aerial-drone \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

V mnoha regionech se sv\u011bt zastavil: V N\u011bmecku byly otev\u0159eny pouze syst\u00e9mov\u011b relevantn\u00ed podniky, jako jsou supermarkety nebo \u010derpac\u00ed stanice, It\u00e1lie dokonce zastavila ve\u0161kerou nepot\u0159ebnou v\u00fdrobu a \u0160pan\u011blsko tak\u00e9 uzav\u0159elo podniky, kter\u00e9 nejsou pova\u017eov\u00e1ny za nezbytn\u00e9. E-commerce v n\u011bkter\u00fdch sektorech t\u011b\u017eil z rostouc\u00ed popt\u00e1vky a lockdown\u016f \u2013 ale tak\u00e9 zaznamenal ztr\u00e1ty v jin\u00fdch oblastech, stejn\u011b<\/p>\n","protected":false},"author":3,"featured_media":2059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[927],"tags":[],"class_list":["post-108756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-triky"],"yoast_head":"\nOnline Retail: Jak dobr\u00e9 zdrojen\u00ed chr\u00e1n\u00ed p\u0159ed poklesem p\u0159\u00edjm\u016f<\/title>\n<meta name=\"description\" content=\"P\u0159ipraven na krizi: V online retailu je dobr\u00e9 zdrojen\u00ed k nezaplacen\u00ed! 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