{"id":108762,"date":"2021-06-29T12:58:00","date_gmt":"2021-06-29T12:58:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/co-je-program-amazon-vendor-a-pro-koho-je-vhodny\/"},"modified":"2021-06-29T12:58:00","modified_gmt":"2021-06-29T12:58:00","slug":"co-je-program-amazon-vendor-a-pro-koho-je-vhodny","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-program-amazon-vendor-a-pro-koho-je-vhodny\/","title":{"rendered":"Co je program Amazon Vendor a pro koho je vhodn\u00fd?"},"content":{"rendered":"

Na Amazonu m\u016f\u017eete obecn\u011b prod\u00e1vat dv\u011bma r\u016fzn\u00fdmi zp\u016fsoby: prost\u0159ednictv\u00edm programu Amazon Vendor nebo jako prodejce. Tento blog se bude zab\u00fdvat t\u00edm, jak program funguje, co v\u00e1m m\u016f\u017ee nab\u00eddnout a jak\u00e9 m\u00e1 nev\u00fdhody.<\/p>

Amazon Vendors<\/strong> maj\u00ed B2B vztah s online gigantem<\/h2>

Na rozd\u00edl od programu prodejce, jako dodavatel prod\u00e1v\u00e1te Amazonu a ne prost\u0159ednictv\u00edm Amazonu koncov\u00fdm spot\u0159ebitel\u016fm. T\u00edm se dost\u00e1v\u00e1te do b\u011b\u017en\u00e9ho obchodn\u00edho vztahu s e-commerce gigantem. Ten pak prod\u00e1v\u00e1 va\u0161e produkty spot\u0159ebitel\u016fm.<\/p>

Amazon Vendors <\/strong>doru\u010duj\u00ed sv\u00e9 zbo\u017e\u00ed ve velk\u00e9m mno\u017estv\u00ed online gigantu, kter\u00fd se star\u00e1 o prodeje, sledov\u00e1n\u00ed p\u0159\u00edjm\u016f, kontakt se z\u00e1kazn\u00edky a v neposledn\u00ed \u0159ad\u011b o cenotvorbu. Z\u00e1jemci vyjedn\u00e1vaj\u00ed podm\u00ednky s Amazonem p\u0159edem a poskytuj\u00ed cenov\u00e9 seznamy. Amazon tyto porovn\u00e1v\u00e1 s nab\u00eddkami konkurence a na z\u00e1klad\u011b toho vytv\u00e1\u0159\u00ed nab\u00eddku.<\/p>

Pokud tuto nab\u00eddku p\u0159ijmete, prvn\u00ed dod\u00e1vka m\u016f\u017ee prob\u011bhnout p\u0159ibli\u017en\u011b za m\u011bs\u00edc. Pot\u00e9 jako dodavatel mus\u00edte nahr\u00e1t produktov\u00e9 tabulky do sv\u00e9ho \u00fa\u010dtu Amazon <\/strong>, proto\u017ee jsou pot\u0159ebn\u00e9 pro vytv\u00e1\u0159en\u00ed str\u00e1nek s podrobnostmi o produktu. Tyto tabulky m\u016f\u017eete p\u0159idat v Amazon Vendor Central po p\u0159ihl\u00e1\u0161en\u00ed pod z\u00e1lo\u017ekou Invent\u00e1\u0159.<\/p>

V\u00fdhody programu Amazon Vendor<\/strong><\/h2>

Ti, kte\u0159\u00ed se aktivn\u011b nez\u00fa\u010dast\u0148uj\u00ed \u010dinnost\u00ed na trhu jako prodejci, maj\u00ed tak\u00e9 sv\u00e9 v\u00fdhody. Krom\u011b snadnosti pr\u00e1ce \u2013 nap\u0159\u00edklad proto, \u017ee Amazon p\u0159eb\u00edr\u00e1 \u00fakoly jako z\u00e1kaznick\u00e1 podpora, spr\u00e1va vratek a sledov\u00e1n\u00ed p\u0159\u00edjm\u016f \u2013 existuj\u00ed dal\u0161\u00ed v\u00fdhody:<\/p>

Podpora od profesion\u00e1l\u016f: Amazon Vendor Managers<\/strong><\/h3>

Program Amazon Vendor Services v\u00e1s jako dodavatele na Amazon.de podporuje, aby zajistil a pos\u00edlil v\u00e1\u0161 dlouhodob\u00fd \u00fasp\u011bch. To je slib provozovatele trhu.<\/p>

Jak bylo zm\u00edn\u011bno v\u00fd\u0161e, dodavatel\u00e9 Amazonu v podstat\u011b p\u016fsob\u00ed jako dodavatel\u00e9 pro online giganta. Proto pravd\u011bpodobn\u011b budete hodn\u011b spolupracovat s mana\u017eerem dodavatel\u016f na Amazonu. Tato osoba zastupuje firemn\u00ed stranu a bude s v\u00e1mi vyjedn\u00e1vat podm\u00ednky smlouvy, mimo jin\u00e9.<\/p>

Mezi dal\u0161\u00ed \u00fakoly pat\u0159\u00ed \u0159\u00edzen\u00ed marketingov\u00fdch aktivit a spokojenosti z\u00e1kazn\u00edk\u016f, stejn\u011b jako zaji\u0161t\u011bn\u00ed ziskovosti a dosa\u017een\u00ed prodejn\u00edch c\u00edl\u016f. Nicm\u00e9n\u011b, proto\u017ee spr\u00e1va dodavatel\u016f Amazonu je \u010dasov\u011b n\u00e1ro\u010dn\u00fd a tedy n\u00e1kladn\u00fd \u00fakol pro Amazon, m\u016f\u017ee se st\u00e1t, \u017ee men\u0161\u00ed dodavatel\u00e9 dostanou m\u00e9n\u011b podpory ne\u017e v\u011bt\u0161\u00ed.<\/p>

\"amazon<\/figure>

Bonus za d\u016fv\u011bru z\u00e1kazn\u00edk\u016f<\/h3>

Jedn\u00edm z argument\u016f, kter\u00fd se \u010dasto uv\u00e1d\u00ed, je, \u017ee z\u00e1kazn\u00edci d\u016fv\u011b\u0159uj\u00ed online gigantovi. Dodavatel\u00e9 Amazonu dod\u00e1vaj\u00ed provozovateli trhu, kter\u00fd pak vystupuje jako prodejce v\u016f\u010di koncov\u00fdm z\u00e1kazn\u00edk\u016fm. Prodejci na druh\u00e9 stran\u011b prod\u00e1vaj\u00ed p\u0159\u00edmo z\u00e1kazn\u00edk\u016fm a proto si mus\u00ed nejprve z\u00edskat jejich d\u016fv\u011bru. Ot\u00e1zkou v\u0161ak z\u016fst\u00e1v\u00e1, jak \u010dasto si kupuj\u00edc\u00ed skute\u010dn\u011b kladou ot\u00e1zku, zda nakupuj\u00ed p\u0159\u00edmo od Amazonu nebo pouze na jeho tr\u017ei\u0161ti.<\/p>

Nev\u00fdhody provozov\u00e1n\u00ed \u00fa\u010dtu Amazon Vendor<\/strong><\/h2>

Samoz\u0159ejm\u011b, program Amazon Vendor m\u00e1 tak\u00e9 sv\u00e1 omezen\u00ed, kter\u00e1 mohou negativn\u011b ovlivnit obchodn\u00edky v z\u00e1vislosti na jejich pot\u0159eb\u00e1ch.<\/p>

Z\u00e1vislost<\/h3>

Na jedn\u00e9 stran\u011b existuje ur\u010dit\u00e1 z\u00e1vislost, do kter\u00e9 se jako dodavatel Amazonu dost\u00e1v\u00e1te. Zku\u0161enosti n\u011bkter\u00fdch dodavatel\u016f ukazuj\u00ed, \u017ee smluvn\u00ed podm\u00ednky online giganta mohou b\u00fdt docela p\u0159\u00edsn\u00e9. Nakonec se mus\u00edte rozhodnout, zda chcete hr\u00e1t podle pravidel e-commerce giganta, nebo ne.<\/p>

Krom\u011b toho jsou dodavatel\u00e9 Amazonu z\u00e1visl\u00ed na tom, \u017ee online gigant u nich zad\u00e1 dal\u0161\u00ed objedn\u00e1vky. Z r\u016fzn\u00fdch d\u016fvod\u016f, jako je klesaj\u00edc\u00ed popt\u00e1vka nebo nedostate\u010dn\u00e1 ziskovost, se m\u016f\u017ee st\u00e1t, \u017ee Amazon od v\u00e1s objedn\u00e1 m\u00e9n\u011b nebo nedostate\u010dn\u00e9 mno\u017estv\u00ed zbo\u017e\u00ed.<\/p>

Tak\u00e9 pokud jde o str\u00e1nky s podrobnostmi o produktech a jejich publikaci, jako dodavatel Amazonu v N\u011bmecku jste z\u00e1visl\u00ed na Amazon.de. Existuje podez\u0159en\u00ed, \u017ee nab\u00eddky dodavatel\u016f jsou posuzov\u00e1ny kriti\u010dt\u011bji. Proto trv\u00e1 n\u011bkolik t\u00fddn\u016f, ne\u017e jsou va\u0161e polo\u017eky publikov\u00e1ny.<\/p>

\u017d\u00e1dn\u00fd vliv na cenu a mar\u017ei<\/h3>

Stejn\u011b jako ka\u017ed\u00fd dodavatel, dodavatel\u00e9 Amazonu tak\u00e9 nemaj\u00ed vliv na cenotvorbu, proto\u017ee tu ur\u010duje Amazon. N\u011bkte\u0159\u00ed dodavatel\u00e9 Amazonu za\u017eili, \u017ee n\u00edzk\u00e9 ceny, nap\u0159\u00edklad po speci\u00e1ln\u00ed akci, se nevr\u00e1tily na \u00farove\u0148 p\u0159ed t\u011bmito nab\u00eddkami.<\/p>

Dal\u0161\u00ed nev\u00fdhodou, kterou n\u011bkte\u0159\u00ed dodavatel\u00e9 vid\u00ed na Amazonu, je, \u017ee z\u00e1kazn\u00edci mohou m\u00edt dojem o nekonzistentn\u00ed cenov\u00e9 strategii. Online gigant st\u00e1le v\u00edce spol\u00e9h\u00e1 na algoritmus, kter\u00fd p\u0159izp\u016fsobuje sv\u00e9 vlastn\u00ed ceny cen\u00e1m jin\u00fdch nab\u00eddek. To m\u016f\u017ee v\u00e9st k cenov\u00fdm nesrovnalostem mezi tr\u017ei\u0161t\u011bm a vlastn\u00edm online obchodem dodavatele.<\/p>

Jeliko\u017e dodavatel\u00e9 Amazonu nemohou ovliv\u0148ovat cenotvorbu, tak\u00e9 ztr\u00e1c\u00edte schopnost kontrolovat sv\u00e9 mar\u017ee.<\/strong> Zda jsou polo\u017eky \u010dast\u011bji v Buy Box d\u00edky agresivn\u00ed cenov\u00e9 politice Amazonu v dlouhodob\u00e9m horizontu, \u010d\u00edm\u017e se zvy\u0161uj\u00ed prodejn\u00ed \u010d\u00edsla, nebo zda je cena tak n\u00edzk\u00e1, \u017ee prodejn\u00ed \u010d\u00edsla ji\u017e nemohou kompenzovat, se m\u016f\u017ee li\u0161it p\u0159\u00edpad od p\u0159\u00edpadu.<\/p><\/blockquote>

Sonst noch was?<\/h2>

Samoz\u0159ejm\u011b, \u017ee program Amazon Vendor m\u00e1 nejen v\u00fdhody a nev\u00fdhody. Zde je n\u011bkolik dal\u0161\u00edch zaj\u00edmav\u00fdch fakt\u016f:<\/p>

Mus\u00edte b\u00fdt pozv\u00e1ni do programu Amazon Vendor <\/strong><\/h3>

Zat\u00edmco se m\u016f\u017eete relativn\u011b snadno zaregistrovat do programu Amazon Seller, dostat se do kruhu dodavatel\u016f Amazonu vy\u017eaduje trochu v\u00edce. Nem\u016f\u017eete se na to zaregistrovat; m\u00edsto toho mus\u00edte \u010dekat na pozv\u00e1n\u00ed od Amazonu. Jak\u00e1 krit\u00e9ria e-commerce gigant pro toto pou\u017e\u00edv\u00e1, z\u016fst\u00e1v\u00e1, jak je \u010dasto zvykem, za zav\u0159en\u00fdmi dve\u0159mi. Je v\u0161ak jasn\u00e9, \u017ee se prim\u00e1rn\u011b zam\u011b\u0159uje na spole\u010dnosti, kter\u00e9 jednaj\u00ed v souladu s p\u0159edpisy a spravedliv\u011b, p\u0159i\u010dem\u017e dosahuj\u00ed vysok\u00fdch prodej\u016f. Je pravda, \u017ee to jsou tak\u00e9 minim\u00e1ln\u00ed po\u017eadavky, kter\u00e9 by ka\u017ed\u00fd prodejce m\u011bl m\u00edt na sv\u00e9 dodavatele.<\/p>

\"Vendor<\/figure>

<\/a><\/p>

Zd\u00e1 se tak\u00e9, \u017ee program Amazon Vendor je prim\u00e1rn\u011b zam\u011b\u0159en na velk\u00e9 spole\u010dnosti. \u201cAmazon Vendor Express\u201d<\/a> byl program, kter\u00fd p\u0159itahoval men\u0161\u00ed a mlad\u0161\u00ed podniky, kter\u00e9 se je\u0161t\u011b nequalifikovaly pro Vendor Central. Nicm\u00e9n\u011b byl zru\u0161en v roce 2018.<\/p>

A\u017e do p\u0159ed n\u011bkolika let m\u011bli Amazon Vendors<\/strong> v\u00edce reklamn\u00edch mo\u017enost\u00ed ne\u017e prodejci<\/h3>

<\/meta>Po dlouhou dobu byly n\u00e1stroje jako A+ Content nebo Amazon Vine vyhrazeny pro dodavatele. To se v\u0161ak v\u00fdrazn\u011b zm\u011bnilo, proto\u017ee Amazon si uv\u011bdomil p\u0159\u00edjmov\u00fd potenci\u00e1l sv\u00e9 reklamn\u00ed divize.<\/p>

V sou\u010dasnosti t\u00e9m\u011b\u0159 neexistuje rozd\u00edl v oblasti reklamy mezi dodavatelem Amazon a prodejcem. A+ a Vine byly dlouho povoleny tak\u00e9 pro prodejce a odborn\u00edci z oboru, jako Ronny Marx, v\u011b\u0159\u00ed, \u017ee se ob\u011b varianty, prodejce a dodavatel, v dlouhodob\u00e9m horizontu slou\u010d\u00ed<\/a>.<\/p>

Konvergence prodejc\u016f a dodavatel\u016f Amazonu je tak\u00e9 patrn\u00e1 v oblasti dat. Po dlouhou dobu m\u011bli prodejci v tomto ohledu v\u00fdznamnou v\u00fdhodu, proto\u017ee m\u011bli p\u0159\u00edstup k mnohem v\u011bt\u0161\u00edmu mno\u017estv\u00ed informac\u00ed o sv\u00e9m v\u00fdkonu, kter\u00e9 byly dodavatel\u016fm bu\u010f zcela nedostupn\u00e9, nebo pouze za velmi vysok\u00e9 n\u00e1klady. Tato oblast se tak\u00e9 v posledn\u00ed dob\u011b dramaticky zm\u011bnila. Nyn\u00ed maj\u00ed jak dodavatel\u00e9 Amazonu, tak prodejci p\u0159\u00edstup k \u0161irok\u00e9 \u0161k\u00e1le dat zdarma.<\/p>

Amazon Vendor vs. Seller<\/h2>

Jak\u00fd model byste m\u011bli nyn\u00ed zvolit, nebo zda byste m\u011bli dokonce zru\u0161it sv\u016fj p\u0159\u00edstup do port\u00e1lu Amazon Vendor, samoz\u0159ejm\u011b z\u00e1vis\u00ed na va\u0161ich vlastn\u00edch pot\u0159eb\u00e1ch a preferenc\u00edch.<\/p>

Pokud se nechcete zab\u00fdvat t\u00e9maty jako zisk Buy Box, ale rad\u011bji byste vyjedn\u00e1vali dodavatelskou smlouvu s Amazonem a mo\u017en\u00e1 se pro to vzdali mar\u017ee a kontroly, program Amazon Vendor by pro v\u00e1s mohl b\u00fdt t\u00edm prav\u00fdm.<\/p>

Pokud v\u0161ak chcete spravovat tr\u017ei\u0161t\u011b sami a zachovat kontrolu nad marketingov\u00fdmi kampan\u011bmi, cenotvorbou atd., rozhodn\u011b se v\u00e1m l\u00e9pe povede s programem Seller. Zde je vhodn\u00e9 pe\u010dliv\u011b se pod\u00edvat na n\u00e1stroje<\/a>, kter\u00e9 v\u00e1m mohou pomoci, proto\u017ee pouze s inteligentn\u00edmi automatizacemi m\u016f\u017eete dlouhodob\u011b \u00fasp\u011b\u0161n\u011b prod\u00e1vat na Amazonu. Od n\u00e1stroj\u016f, kter\u00e9 v\u00e1m pom\u00e1haj\u00ed s \u0159\u00edzen\u00edm z\u00e1sob a \u00fa\u010detnictv\u00edm, a\u017e po ty, kter\u00e9 v\u00e1s \u010din\u00ed konkurenceschopn\u011bj\u0161\u00edmi. Dobr\u00fd Repricer v\u00e1m nap\u0159\u00edklad m\u016f\u017ee pomoci vyhr\u00e1t Buy Box proti samotn\u00e9mu Amazonu<\/a>!<\/p>

Pokud se nem\u016f\u017eete rozhodnout, proto\u017ee vid\u00edte budoucnost v obou modelech, m\u016f\u017eete tak\u00e9 zv\u00e1\u017eit b\u00fdt sou\u010dasn\u011b jak dodavatelem Amazon, tak prodejcem. M\u011bjte v\u0161ak na pam\u011bti, \u017ee tento hybridn\u00ed model je t\u0159eba dob\u0159e promyslet. Pokud nem\u00e1te rozs\u00e1hl\u00e9 znalosti o obou modelech, doporu\u010dujeme v\u00e1m kontaktovat odpov\u00eddaj\u00edc\u00ed agenturu.<\/p>

\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/p>

Co je dodavatel Amazonu?<\/strong>

Dodavatel\u00e9 Amazonu jsou obchodn\u00edci, kte\u0159\u00ed dod\u00e1vaj\u00ed sv\u00e9 zbo\u017e\u00ed Amazonu. Amazon pot\u00e9 prod\u00e1v\u00e1 tyto koncov\u00fdm z\u00e1kazn\u00edk\u016fm prost\u0159ednictv\u00edm sv\u00e9 online platformy.<\/p> <\/div>

Co je Amazon Vendor Central?<\/strong>

Prost\u0159ednictv\u00edm Vendor Central mohou dodavatel\u00e9 Amazonu spravovat sv\u00e9 podnik\u00e1n\u00ed. Nap\u0159\u00edklad tabulky produkt\u016f mohou b\u00fdt nahr\u00e1ny tam.<\/p> <\/div><\/div>

Image credits in the order of the images: \u00a9 elenabsl \u2013 stock.adobe.com \/<\/meta>\u00a9 Visual Generation \u2013 stock.adobe.com \/<\/meta>\u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Na Amazonu m\u016f\u017eete obecn\u011b prod\u00e1vat dv\u011bma r\u016fzn\u00fdmi zp\u016fsoby: prost\u0159ednictv\u00edm programu Amazon Vendor nebo jako prodejce. Tento blog se bude zab\u00fdvat t\u00edm, jak program funguje, co v\u00e1m m\u016f\u017ee nab\u00eddnout a jak\u00e9 m\u00e1 nev\u00fdhody. Amazon Vendors maj\u00ed B2B vztah s online gigantem Na rozd\u00edl od programu prodejce, jako dodavatel prod\u00e1v\u00e1te Amazonu a ne prost\u0159ednictv\u00edm Amazonu koncov\u00fdm spot\u0159ebitel\u016fm.<\/p>\n","protected":false},"author":5,"featured_media":11491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-108762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"\nProgram dodavatel\u016f Amazonu: Pro koho je vhodn\u00fd?<\/title>\n<meta name=\"description\" content=\"St\u00e1t se dodavatelem Amazonu? Program nen\u00ed pro ka\u017ed\u00e9ho. 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Nap\u0159\u00edklad tabulky produkt\u016f mohou b\u00fdt nahr\u00e1ny tam.","inLanguage":"cs-CZ"},"inLanguage":"cs-CZ"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/comments?post=108762"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/posts\/108762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media\/11491"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/media?parent=108762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/categories?post=108762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/cs\/wp-json\/wp\/v2\/tags?post=108762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}