{"id":108765,"date":"2021-06-14T10:38:16","date_gmt":"2021-06-14T10:38:16","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/odborny-nazor-budoucnost-amazonu-jak-se-trh-bude-vyvijet\/"},"modified":"2021-06-14T10:38:16","modified_gmt":"2021-06-14T10:38:16","slug":"odborny-nazor-budoucnost-amazonu-jak-se-trh-bude-vyvijet","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/odborny-nazor-budoucnost-amazonu-jak-se-trh-bude-vyvijet\/","title":{"rendered":"Odborn\u00fd n\u00e1zor | Budoucnost Amazonu \u2013 jak se trh bude vyv\u00edjet"},"content":{"rendered":"

Amazon se stal nezbytn\u00fdm v dne\u0161n\u00edm sv\u011bt\u011b. Velk\u00e1 \u010d\u00e1st spot\u0159ebitel\u016f nakupuje na online platform\u011b a dokonce ji pou\u017e\u00edv\u00e1 jako vyhled\u00e1va\u010d, aby z\u00edskala p\u0159ehled o nab\u00eddk\u00e1ch a cen\u00e1ch.<\/p>

Spole\u010dnost se v pr\u016fb\u011bhu posledn\u00edch n\u011bkolika let neust\u00e1le vyv\u00edjela a p\u0159etvo\u0159ila hern\u00ed pole pro online prodejce. P\u0159ed ned\u00e1vnem byly mnoh\u00e9 reklamn\u00ed p\u0159\u00edle\u017eitosti dostupn\u00e9 pouze pro dodavatele, ale nyn\u00ed jsou p\u0159\u00edstupn\u00e9 v\u0161em prodejc\u016fm \u2013 nen\u00ed divu, vzhledem k p\u0159\u00edjm\u016fm, kter\u00e9 generuj\u00ed pro online giganta.<\/p>

Ale jak se to v\u0161echno bude d\u00e1l vyv\u00edjet? Kam to sm\u011b\u0159uje? Budou existovat r\u016fzn\u00e9 a nov\u00e9 n\u00e1stroje, a bude v\u00fdvoj pokra\u010dovat stejn\u00fdm tempem?<\/p>

Konzultovali jsme odborn\u00edky na Amazon a pokusili se spole\u010dn\u011b nahl\u00e9dnout do budoucnosti Amazonu, FBA a trend\u016f.<\/p>\t\t

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SELLERLOGIC<\/div>\n\t\t\t<\/div>\n\t\t\t
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Igor Branopolski<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Igor p\u016fvodn\u011b za\u010dal jako prodejce na Amazonu s\u00e1m. Na z\u00e1klad\u011b sv\u00fdch vlastn\u00edch zku\u0161enost\u00ed pot\u00e9 zalo\u017eil spole\u010dnost SELLERLOGIC a nyn\u00ed nab\u00edz\u00ed softwarov\u00e1 \u0159e\u0161en\u00ed pro prodejce na Amazonu<\/a>. To mu d\u00e1v\u00e1 \u00fazk\u00e9 spojen\u00ed s t\u00e9maty, kter\u00e1 skute\u010dn\u011b zaj\u00edmaj\u00ed prodejce.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t

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Christian Otto Kelm<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Jako viceprezident AMALYZE<\/a> a odborn\u00edk v oboru je dlouho uzn\u00e1v\u00e1n jako autorita na Amazonu. Prost\u0159ednictv\u00edm tutori\u00e1l\u016f, podcast\u016f a osobn\u00edch rozhovor\u016f podporuje prodejce p\u0159edev\u0161\u00edm v oblastech produktu, marketingu a sledov\u00e1n\u00ed hodnocen\u00ed.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t

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Ronny Marx<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Jako gener\u00e1ln\u00ed \u0159editel intomarkets<\/a> a spoluzakladatel merchantdays je tak\u00e9 autoritou v oblasti e-commerce. Se sv\u00fdmi letit\u00fdmi zku\u0161enostmi v poradenstv\u00ed prodejc\u016fm m\u016f\u017ee poskytnout vynikaj\u00edc\u00ed poznatky a p\u0159edev\u0161\u00edm p\u0159edpov\u011bdi do budoucnosti sv\u011bta e-commerce.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

FBA Trends<\/h2>

Jak vid\u00edte v\u00fdvoj Fulfillment by Amazon (FBA) v nadch\u00e1zej\u00edc\u00edch letech?<\/strong><\/p>

Igor Branopolski: <\/strong>FBA je jednou z mnoha slu\u017eeb nab\u00edzen\u00fdch Amazonem a je sou\u010d\u00e1st\u00ed Amazon Prime pro kupuj\u00edc\u00ed. Ur\u010dit\u011b dojde k vylep\u0161en\u00ed n\u011bkter\u00fdch proces\u016f d\u00edky technologick\u00e9mu pokroku a pokra\u010duj\u00edc\u00edmu r\u016fstu Amazon Logistics, co\u017e umo\u017en\u00ed online gigantu fungovat je\u0161t\u011b efektivn\u011bji. Efektivita a rychlost budou prioritou, stejn\u011b jako v p\u0159edchoz\u00edch letech. Krom\u011b toho Amazon slibuje dos\u00e1hnout uhl\u00edkov\u00e9 neutrality do roku 2040. Pravd\u011bpodobn\u011b uvid\u00edme nov\u00e1 inovativn\u00ed \u0159e\u0161en\u00ed, stejn\u011b jako \u00faskal\u00ed, jako jsou ned\u00e1vn\u00e9 AmaZen boxy pro zam\u011bstnance skladu. Nicm\u00e9n\u011b tradi\u010dn\u00ed dopravci jako DHL, DPD, Hermes atd. mus\u00ed dnes v logistice dohnat, aby udr\u017eeli krok s Amazonem.<\/p>

Minul\u00fd rok, na za\u010d\u00e1tku pandemie, do\u0161lo k nedostatk\u016fm a omezen\u00edm dod\u00e1vek u FBA. Dodavatel\u00e9 zbo\u017e\u00ed, kter\u00e9 nen\u00ed pova\u017eov\u00e1no za ka\u017edodenn\u00ed pot\u0159eby, ji\u017e nemohli pos\u00edlat polo\u017eky do fulfillment center. Zm\u011bn\u00ed se FBA a jak se mohou prodejci chr\u00e1nit p\u0159ed podobn\u00fdmi sc\u00e9n\u00e1\u0159i v budoucnu?<\/strong><\/p>

Igor Branopolski: <\/strong>V tuto chv\u00edli bude Amazon i nad\u00e1le up\u0159ednost\u0148ovat sv\u00e9 vlastn\u00ed polo\u017eky nebo urgentn\u00ed zbo\u017e\u00ed v p\u0159\u00edpad\u011b pandemie nebo podobn\u00fdch katastrof, co\u017e je naprosto logick\u00e9. Mnoho prodejc\u016f p\u0159e\u0161lo na vlastn\u00ed dod\u00e1vku zbo\u017e\u00ed na za\u010d\u00e1tku pandemie. Jin\u00ed pln\u011b vyu\u017eili kapacity sklad\u016f Amazonu, dokud to maxim\u00e1ln\u00ed mno\u017estv\u00ed z\u00e1sob dovolovalo. To by byl jen tip na okraj.<\/p>

Obecn\u011b mnoho prodejc\u016f ji\u017e m\u00e1 sv\u00e9 vlastn\u00ed sklady nebo vyu\u017e\u00edv\u00e1 jin\u00e9 mo\u017enosti fulfillmentu. Spol\u00e9hat se v\u00fdhradn\u011b na Amazon p\u0159edstavuje z\u00e1sadn\u00ed probl\u00e9m. Vezm\u011bte si jako p\u0159\u00edklad v\u00e1no\u010dn\u00ed sez\u00f3nu: i vlastn\u00ed dod\u00e1vka m\u016f\u017ee b\u00fdt lep\u0161\u00ed pro Buy Box, proto\u017ee obrovsk\u00e9 objemy objedn\u00e1vek v n\u011bkolika t\u00fddnech p\u0159ed V\u00e1nocemi mohou p\u0159et\u00ed\u017eit fulfillment centra Amazonu a zpomalit dod\u00e1vky.<\/p>

Ronny Marx: <\/strong>FBA se do ur\u010dit\u00e9 m\u00edry zm\u011bn\u00ed. Nicm\u00e9n\u011b Amazon z\u016fstane extr\u00e9mn\u011b d\u016fle\u017eit\u00fdm kan\u00e1lem. Je z\u00e1sadn\u00ed, aby prodejci z\u016fstali dodavateln\u00ed.<\/p>

Velmi d\u016fle\u017eit\u00fdm aspektem je koncept jednoho m\u00edsta pro n\u00e1kupy. Nap\u0159\u00edklad pokud j\u00e1, jako n\u011bmeck\u00fd prodejce, prod\u00e1v\u00e1m do jin\u00fdch evropsk\u00fdch zem\u00ed a existuje v\u00fdrazn\u011b ni\u017e\u0161\u00ed prahov\u00e1 hodnota dod\u00e1n\u00ed, st\u00e1v\u00e1m se odpov\u011bdn\u00fdm za dan\u011b v t\u011bchto zem\u00edch, jakmile tuto prahovou hodnotu p\u0159ekro\u010d\u00edm. Pro takov\u00fd sc\u00e9n\u00e1\u0159 pot\u0159ebuji tak\u00e9 svou vlastn\u00ed organizaci nebo da\u0148ov\u00e9ho poradce, kter\u00fd mi poskytne poradenstv\u00ed pro m\u00e9 podnik\u00e1n\u00ed v t\u00e9to oblasti.<\/p>

Ud\u00e1losti jako COVID nebo velk\u00e9 incidenty, jako je uv\u00edzl\u00fd tanker v Suezsk\u00e9m kan\u00e1lu, nelze p\u0159edpov\u011bd\u011bt. Nicm\u00e9n\u011b to zd\u016fraz\u0148uje nutnost flexibility v toku zbo\u017e\u00ed. Mus\u00edm strukturovat sv\u00e9 podnik\u00e1n\u00ed tak, aby nep\u0159edv\u00eddan\u00e9 ud\u00e1losti zcela neparalyzovaly tok zbo\u017e\u00ed.<\/p>

Amazon Advertising<\/h2>

Jak se bude vyv\u00edjet Amazon Advertising? Jak\u00e1 je va\u0161e p\u0159edpov\u011b\u010f?<\/strong><\/p>

Otto Kelm: <\/strong>Amazon zav\u00e1d\u00ed zm\u011bny tempem, kter\u00e9 nikdo nem\u016f\u017ee st\u00edhat. Dokonce i n\u00e1stroje a agentury maj\u00ed pot\u00ed\u017ee s komplexn\u00edm fungov\u00e1n\u00edm. Zam\u011b\u0159en\u00ed je na n\u011bkolik jednoduch\u00fdch p\u0159\u00edstup\u016f, kter\u00e9 funguj\u00ed nejl\u00e9pe. Zat\u00edmco specifick\u00e9 pou\u017eit\u00ed je mo\u017en\u00e9, je \u010dasov\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed a v\u00fdrazn\u011b slo\u017eit\u011bj\u0161\u00ed na pou\u017e\u00edv\u00e1n\u00ed. Amazon to mus\u00ed uznat a zjednodu\u0161it to.<\/p>

Myslet na to, \u017ee dnes budete m\u00edt p\u0159\u00edstup k vlastn\u00edmu Amazon DSP, ani\u017e byste ovl\u00e1dali z\u00e1klady, je obt\u00ed\u017en\u00e9 a nedoporu\u010duje se. P\u0159edpov\u011b\u010f je tedy takov\u00e1, \u017ee Amazon mus\u00ed zpomalit v\u00fdvoj. Prodejci a u\u017eivatel\u00e9 se mus\u00ed nad\u00e1le vzd\u011bl\u00e1vat \u2013 jinak by mohlo doj\u00edt k odd\u011blen\u00fdm v\u00fdvoj\u016fm, kter\u00e9 nejsou produktivn\u00ed.<\/p>

Ronny Marx:<\/strong> Amazon Advertising byla v\u017edy velmi dynamick\u00e1 oblast. Tento dynamismus se v posledn\u00edm roce, zejm\u00e9na v posledn\u00edch m\u011bs\u00edc\u00edch, zrychlil. Hlavn\u00edm motorem tohoto v\u00fdvoje jsou Sponsored Display Ads. Ty jsou podobn\u00e9 b\u00fdval\u00fdm Private Display Ads, ale jsou v\u00fdrazn\u011b rozmanit\u011bj\u0161\u00ed, pokud jde o mo\u017enosti.<\/p>

N\u00e1klady v oblasti Search Display tak\u00e9 vzrostou kv\u016fli zv\u00fd\u0161en\u00e9 konkurenci. To znamen\u00e1, \u017ee prodejci mus\u00ed jasn\u011bji definovat sv\u00e9 c\u00edle, aby investovan\u00fd rozpo\u010det m\u011bl smysl: “Co chci dos\u00e1hnout a v jak\u00e9m \u010dasov\u00e9m r\u00e1mci?”<\/p>

Jak se bude vyv\u00edjet DSP, tedy Demand-Side Platform? Bude to tak\u00e9 v\u00fdhodn\u00e9 pro men\u0161\u00ed spole\u010dnosti?<\/strong><\/p>

Ronny Marx: <\/strong>Amazon DSP \u2013 v oblasti programatick\u00e9 reklamy \u2013 je relativn\u011b novou discipl\u00ednou v oblasti samoobslu\u017en\u00fdch slu\u017eeb. Zat\u00edmco v sektoru spravovan\u00fdch slu\u017eeb existuje ji\u017e pom\u011brn\u011b dlouho, Amazon tuto oblast do zna\u010dn\u00e9 m\u00edry ukon\u010duje.<\/p>

Tak\u017ee ji\u017e nebudou v\u00fdznamn\u00e9 kampan\u011b spravovan\u00e9 Amazonem; m\u00edsto toho v\u0161e pob\u011b\u017e\u00ed prost\u0159ednictv\u00edm servisn\u00edch partner\u016f. V\u00edm to jist\u011b, proto\u017ee jsme jedn\u00edm ze \u010dty\u0159 pr\u00e9miov\u00fdch servisn\u00edch partner\u016f pro Amazon v N\u011bmecku ohledn\u011b DSP. To znamen\u00e1, \u017ee se s Amazonem anga\u017eujeme na velmi vysok\u00e9 \u00farovni.<\/p>

Jednou z mo\u017enost\u00ed PPC jsou Sponsored Display Ads. To je lite verze Amazon DSP, proto\u017ee prodejce m\u016f\u017ee spou\u0161t\u011bt sv\u00e9 reklamy na z\u00e1klad\u011b kliknut\u00ed, tj. CPC. Zahrnuje to programatick\u00fd p\u0159\u00edstup, co\u017e znamen\u00e1, \u017ee jako prodejce c\u00edluji u\u017eivatele na z\u00e1klad\u011b jejich charakteristik, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed na Amazon, jejich chov\u00e1n\u00ed p\u0159i prohl\u00ed\u017een\u00ed a nakupov\u00e1n\u00ed, nebo proto\u017ee spadaj\u00ed do ur\u010dit\u00fdch segment\u016f.<\/p>

Velikost spole\u010dnosti je u Amazon DSP m\u00e9n\u011b kritick\u00e1; funguje na z\u00e1klad\u011b CPM, co\u017e znamen\u00e1 Cost-per-Mille \u2013 \u00fa\u010dtuje se mi poka\u017ed\u00e9, kdy\u017e je moje reklama zobrazena 1 000kr\u00e1t, bez ohledu na to, zda do\u0161lo k n\u00e1kupu nebo kliknut\u00ed. To samoz\u0159ejm\u011b vy\u017eaduje v\u011bt\u0161\u00ed rozpo\u010det. D\u016fvod je jednoduch\u00fd: algoritmus pot\u0159ebuje na za\u010d\u00e1tku hodn\u011b dat, aby vid\u011bl, jak u\u017eivatel\u00e9 reaguj\u00ed r\u016fzn\u00fdmi zp\u016fsoby. Proto byste m\u011bli b\u00fdt p\u0159ipraveni utratit kolem 5 000-6 000 \u20ac m\u011bs\u00ed\u010dn\u011b na kampa\u0148. Nicm\u00e9n\u011b je obecn\u011b rozumn\u011bj\u0161\u00ed rozpo\u010dtovat 10 000-20 000 \u20ac m\u011bs\u00ed\u010dn\u011b. Teprve pot\u00e9 d\u00e1v\u00e1 smysl postupn\u011b vstoupit do t\u00e9to oblasti.<\/p>

Co s t\u00edm m\u016f\u017eete d\u011blat? M\u016f\u017eete spou\u0161t\u011bt video reklamy, reklamy na Twitchi, na Fire TV stickech nebo Fire TV, nebo dokonce na uzam\u010den\u00fdch obrazovk\u00e1ch na Kindle. Je toho hodn\u011b, co lze ud\u011blat, ale pot\u0159ebujete zna\u010dn\u00fd rozpo\u010det, abyste to v\u0161echno zvl\u00e1dli. Nicm\u00e9n\u011b obecn\u011b bude v t\u00e9to oblasti st\u00e1le hodn\u011b v\u00fdvoje.<\/p>

Zvl\u00e1\u0161t\u011b kv\u016fli COVIDu Amazon v\u00fdrazn\u011b vyrostl. Po\u010det prodejc\u016f se tak\u00e9 zv\u00fd\u0161il. Jak\u00e9 nov\u00e9 trendy a p\u0159\u00edle\u017eitosti mohou pomoci vyniknout z davu?<\/strong><\/p>

Otto Kelm: <\/strong>Jak v\u017edy, nab\u00edzejte dobr\u00e9 produkty c\u00edlen\u00e9 na konkr\u00e9tn\u00ed publikum za spravedliv\u00e9 ceny s re\u00e1lnou p\u0159idanou hodnotou. Krom\u011b toho je d\u016fle\u017eit\u00e9 nevynikat na Amazonu, ale ud\u011blat krok zp\u011bt tam, kde se probouzej\u00ed pot\u0159eby, kde z\u00e1kazn\u00edci proch\u00e1zej\u00ed a hledaj\u00ed n\u00e1pady a \u0159e\u0161en\u00ed \u2013 a to nen\u00ed Amazon!<\/p>

Relevance kl\u00ed\u010dov\u00fdch slov a Amazon SEO byla v posledn\u00edch letech v\u00fdrazn\u011b zd\u016frazn\u011bna. Jak se to bude vyv\u00edjet? Jakou relevanci budou m\u00edt kl\u00ed\u010dov\u00e1 slova a Amazon SEO v budoucnu?<\/strong><\/p>

Otto Kelm:<\/strong> Nebylo ani nadm\u011brn\u00e9 zd\u016frazn\u011bn\u00ed, ani se nic nezm\u011bnilo nebo nezm\u011bn\u00ed. Pouze n\u011bkter\u00e9 oblasti dostaly men\u0161\u00ed nebo jinou v\u00e1hu. Nap\u0159\u00edklad inzerovan\u00e9 polo\u017eky ji\u017e nejsou v hledan\u00fdch v\u00fdrazech organick\u00fdch seznam\u016f tak siln\u011b podporov\u00e1ny jako p\u0159ed lety.<\/p>

Jinak doporu\u010duji analyzovat jazyk z\u00e1kazn\u00edk\u016f pomoc\u00ed p\u0159\u00edslu\u0161n\u00fdch n\u00e1stroj\u016f nebo Amazon Brand Analytics. To povede k v\u00fdrazn\u011b v\u011bt\u0161\u00edmu v\u00fdstupu.<\/p>\t\t

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\n\t\t\t\tSponzorovan\u00e9 produkty na Amazonu: Jak um\u00edstit sv\u00e9 produkty p\u0159ed organick\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/a>\n\t\t\t<\/div>\n\t\t\t
Ka\u017ed\u00e1 rafinovan\u00e1 prodejn\u00ed strategie na Amazonu tak\u00e9 zahrnuje reklamy. Reklamy na sponzorovan\u00e9 produkty pat\u0159\u00ed mezi nejzn\u00e1m\u011bj\u0161\u00ed form\u00e1ty \u2013 jak mezi prodejci, dodavateli, tak i z\u00e1kazn\u00edky. Pat\u0159\u00ed do oblasti PPC reklamy na Amazonu a propaguj\u00ed konkr\u00e9tn\u00ed produkt pro…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Reklama mimo Amazon<\/h2>

Jak\u00e9 trendy se ji\u017e objevuj\u00ed v oblasti reklamy?<\/strong><\/p>

Otto Kelm: <\/strong>Amazon DSP a nov\u011b zaveden\u00e9 Amazon audiences pro Sponsored Display Ads ukazuj\u00ed, co je mo\u017en\u00e9. Amazon poskytuje sv\u00e1 vlastn\u00ed data o z\u00e1kazn\u00edc\u00edch strukturovan\u00fdm a anonymizovan\u00fdm zp\u016fsobem pro reklamu a tak\u00e9 je zobrazuje mimo Amazon. To je trend, kter\u00fd nab\u00edr\u00e1 na s\u00edle ji\u017e asi t\u0159i roky a bude i nad\u00e1le r\u016fst.<\/p>

Trend reklamy mimo Amazon, jako je na soci\u00e1ln\u00edch m\u00e9di\u00edch a Google Ads, se st\u00e1v\u00e1 st\u00e1le popul\u00e1rn\u011bj\u0161\u00edm. Kter\u00e9 kan\u00e1ly jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed? Bude to trvat dlouhodob\u011b? Jak\u00e9 nov\u00e9 p\u0159\u00edle\u017eitosti se vyvinou?<\/strong><\/p>

Otto Kelm: <\/strong>Na jedn\u00e9 stran\u011b je d\u016fle\u017eit\u00e9 vyu\u017e\u00edvat schopnosti Amazonu; na druh\u00e9 stran\u011b je d\u016fvod, pro\u010d mluv\u00edme o p\u0159ipravenosti zna\u010dek na Pinterest nebo TikTok. Mus\u00edte b\u00fdt tam, kde se va\u0161e c\u00edlov\u00e9 publikum shroma\u017e\u010fuje, aby z\u00edskalo informace nebo si vym\u011bnilo n\u00e1zory, abyste p\u0159il\u00e1kali nebo udr\u017eeli z\u00e1kazn\u00edky. A\u0165 u\u017e prost\u0159ednictv\u00edm reklamy nebo jin\u00fdch form\u00e1t\u016f obsahu, kter\u00e9 potenci\u00e1ln\u00ed publikum ochotn\u011b p\u0159ij\u00edm\u00e1. Velk\u00e9 zna\u010dky to d\u011blaj\u00ed prost\u0159ednictv\u00edm r\u00e1dia, televize, tisku atd. ji\u017e l\u00e9ta. St\u00e1v\u00e1 se to st\u00e1le zaj\u00edmav\u011bj\u0161\u00ed i pro men\u0161\u00ed zna\u010dky, proto\u017ee nyn\u00ed mohou c\u00edlit na z\u00e1kazn\u00edky mnohem podrobn\u011bji.<\/p>

Ronny Marx: <\/strong>Soci\u00e1ln\u00ed platformy jsou velmi popul\u00e1rn\u00ed. Pinterest se v\u00fdrazn\u011b vyvinul. Tradi\u010dn\u00ed kan\u00e1ly jako Facebook a Instagram jsou st\u00e1le velmi efektivn\u00ed. TikTok je jednou z z\u00e1\u0159iv\u00fdch hv\u011bzd a bude se st\u00e1le v\u00edce dost\u00e1vat do pop\u0159ed\u00ed, pokud jde o profesion\u00e1ln\u00ed kampan\u011b, podobn\u011b jako to zn\u00e1me z Facebooku a Instagramu.<\/p>

Nicm\u00e9n\u011b v\u017edy jde o dosa\u017een\u00ed spr\u00e1vn\u00e9ho c\u00edlov\u00e9ho publika. TikTok m\u00e1 velmi mlad\u00e9 publikum a nen\u00ed n\u00e1kupn\u00edm kan\u00e1lem, tak\u017ee jde sp\u00ed\u0161e o pov\u011bdom\u00ed o produktu ne\u017e o p\u0159\u00edm\u00fd prodej ve smyslu investov\u00e1n\u00ed 3 000 eur a p\u0159em\u011bny na 20 000 eur do konce m\u011bs\u00edce. To nefunguje.<\/p>

Prim\u00e1rn\u00ed zam\u011b\u0159en\u00ed, ne\u017e se soust\u0159ed\u00edm na cokoliv jin\u00e9ho, by m\u011blo st\u00e1le z\u016fstat na Amazonu, kl\u00ed\u010dov\u00e9m Retail Readiness. Nastavte spr\u00e1vn\u00e9 kampan\u011b a zajist\u011bte, aby byl tento kan\u00e1l pln\u011b vyu\u017eit. Pokud to funguje a m\u00e1m dostatek zdroj\u016f, pak se zam\u011b\u0159\u00edm na dal\u0161\u00ed kan\u00e1l vhodn\u00fdm zp\u016fsobem pro c\u00edlov\u00e9 publikum. Dokud to nem\u00e1m, z\u00e1kladn\u00ed pr\u00e1ce nen\u00ed hotov\u00e1 a nem\u011bl bych se soust\u0159edit na soci\u00e1ln\u00ed m\u00e9dia, ale sp\u00ed\u0161e na sv\u00e9 prodeje na Amazonu.<\/p>

Stane se \u017eiv\u00e9 prod\u00e1v\u00e1n\u00ed na Amazonu zaveden\u00fdm\/poroste?<\/strong><\/p>

Otto Kelm: <\/strong>Je t\u011b\u017ek\u00e9 \u0159\u00edci. Na asijsk\u00fdch trz\u00edch je \u017eiv\u00e9 prod\u00e1v\u00e1n\u00ed mnohem hloub\u011bji integrov\u00e1no do n\u00e1kupn\u00edho z\u00e1\u017eitku, zat\u00edmco v Evrop\u011b a USA byl koncept “j\u00edt nakupovat” formov\u00e1n po desetilet\u00ed. Amazon tuto funkci v USA pou\u017e\u00edv\u00e1 ji\u017e l\u00e9ta \u2013 zda a kdy skute\u010dn\u011b p\u0159inese p\u0159idanou hodnotu, z\u016fst\u00e1v\u00e1 ot\u00e1zkou.<\/p>

Ronny Marx: <\/strong>V\u011b\u0159\u00edm, \u017ee je to hezk\u00fd trik, proto\u017ee je to n\u011bco jin\u00e9ho, ale z\u016fstane to okrajov\u00fdm jevem. Chci si koupit sv\u00e9 produkty, kdy\u017e se mi to hod\u00ed. \u017div\u00e9 prod\u00e1v\u00e1n\u00ed znamen\u00e1, \u017ee m\u00e1m p\u0159ednastaven\u00fd kan\u00e1l v p\u0159edem stanoven\u00e9m \u010dase, a na to mus\u00edm m\u00edt \u010das. Pak se tomu \u0159\u00edk\u00e1 \u017eiv\u00e9. Mohu v\u0161ak tak\u00e9 \u0159\u00edci prod\u00e1v\u00e1n\u00ed na vy\u017e\u00e1d\u00e1n\u00ed videa, tak\u017ee mohu sledovat “\u017eiv\u00e9 video”, kdy\u017e jsem k dispozici. Ale Amazon a e-commerce n\u00e1s nau\u010dili, \u017ee produkty se prod\u00e1vaj\u00ed, kdy\u017e jsou u\u017eivatel\u00e9 p\u0159ipraveni je koupit, ne kdy\u017e p\u0159edem stanoven\u00e9 \u010dasov\u00e9 okno ur\u010duje, \u017ee tomu tak m\u00e1 b\u00fdt.<\/p>

Co je Amazon Attribution a kdo by to m\u011bl pou\u017e\u00edvat?<\/strong><\/p>

Ronny Marx: <\/strong>Amazon Attribution se t\u00fdk\u00e1 reklamy, propaga\u010dn\u00edch aktivit a marketingov\u00fdch opat\u0159en\u00ed mimo Amazon. Prodejci mohou vid\u011bt, jak tyto aktivity ovlivnily jejich prodeje a zobrazen\u00ed, co\u017e znamen\u00e1 viditelnost jejich produkt\u016f na Amazonu. Nap\u0159\u00edklad to umo\u017e\u0148uje prodejc\u016fm sledovat, kter\u00e9 extern\u00ed akce na Amazonu vedly z\u00e1kazn\u00edky k p\u0159id\u00e1n\u00ed jejich produkt\u016f do ko\u0161\u00edku.<\/p>

Podm\u00ednkou pro to je, \u017ee m\u00e1te vlastn\u00ed zna\u010dku a zaregistrovali jste se do Amazon Brand Registry. V\u0159ele to doporu\u010duji v\u0161em, proto\u017ee bez toho jste skute\u010dn\u011b omezeni ve sv\u00fdch mo\u017enostech, zejm\u00e9na pokud jde o reklamn\u00ed p\u0159\u00edle\u017eitosti.<\/p>

Obecn\u011b lze \u0159\u00edci: v\u00edce dat je v\u017edy rozumn\u00e1 v\u011bc a m\u011bli byste tyto p\u0159\u00edle\u017eitosti vyu\u017e\u00edvat co nejv\u00edce.<\/p>

Amazon Strategie<\/h2>

V posledn\u00edch letech bylo pro prodejce zp\u0159\u00edstupn\u011bno st\u00e1le v\u00edce p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 byly p\u016fvodn\u011b dostupn\u00e9 pouze dodavatel\u016fm. Bude to pokra\u010dovat t\u00edmto tempem? Jak\u00e9 dal\u0161\u00ed p\u0159\u00edle\u017eitosti by mohly existovat?<\/strong><\/p>

Ronny Marx: <\/strong>Zarovn\u00e1n\u00ed partnersk\u00fdch model\u016f Amazonu pro prodejce a dodavatele ur\u010dit\u011b pokra\u010dovat. St\u00e1le je v\u0161ak obt\u00ed\u017en\u00e9 \u0159\u00edci, do jak\u00e9 m\u00edry a v jak\u00e9 form\u011b. Nap\u0159\u00edklad se spekuluje, \u017ee Vendor Central ji\u017e nebude existovat jako samostatn\u00fd model, ale bude integrov\u00e1n jako dopln\u011bk k Seller Central.<\/p>

Obecn\u011b v\u011b\u0159\u00edm, \u017ee model dodavatele bude v\u00fdhodn\u00fd pouze pro velmi velk\u00e9 hr\u00e1\u010de, zat\u00edmco model prodejce bude i nad\u00e1le r\u016fst. Nicm\u00e9n\u011b v tuto chv\u00edli to z\u016fst\u00e1v\u00e1 pohledem do k\u0159i\u0161\u0165\u00e1lov\u00e9 koule. Ale ano, dob\u0159e si dok\u00e1\u017eu p\u0159edstavit, \u017ee prodejci budou i nad\u00e1le prioritou pro Amazon. Vzru\u0161uj\u00edc\u00ed \u010dasy!<\/p>

Trend se st\u00e1le v\u00edce posouv\u00e1 sm\u011brem k multikan\u00e1lov\u00e9mu prodeji. Jak\u00fd je v\u00e1\u0161 n\u00e1zor na to? Je st\u00e1le mo\u017en\u00e9 b\u00fdt \u00fasp\u011b\u0161n\u00fd, pokud prod\u00e1v\u00e1te pouze na Amazonu?<\/strong><\/p>

Igor Branopolski: <\/strong>M\u016f\u017eete prod\u00e1vat v\u00fdhradn\u011b na Amazonu a dokonce b\u00fdt velmi \u00fasp\u011b\u0161n\u00ed, ale m\u016f\u017ee to b\u00fdt tak\u00e9 velmi riskantn\u00ed a je to zejm\u00e9na zastaral\u00e9. Dnes maj\u00ed prodejci mnoho mo\u017enost\u00ed, jak automatizovat nejv\u011bt\u0161\u00ed oblasti sv\u00e9ho podnik\u00e1n\u00ed. S pomoc\u00ed syst\u00e9m\u016f pro spr\u00e1vu z\u00e1sob m\u016f\u017eete prod\u00e1vat na v\u0161ech tr\u017ei\u0161t\u00edch pouze n\u011bkolika kliknut\u00edmi, tak pro\u010d byste se toho vzd\u00e1vali a riskovali, \u017ee se n\u011bco pokaz\u00ed na Amazonu? Nav\u00edc, pokud se nezapoj\u00edte do multikan\u00e1lov\u00e9ho prodeje, p\u0159ich\u00e1z\u00edte o velk\u00e9 c\u00edlov\u00e9 publikum, kter\u00e9 z pomsty nenakupuje na Amazonu.<\/p>

Otto Kelm: <\/strong>Bohu\u017eel, to bylo \u00fapln\u011b \u0161patn\u011b implementov\u00e1no; m\u00edsto multikan\u00e1lov\u00e9ho prodeje bylo v\u0161e jednodu\u0161e uvedeno v\u0161ude a jen se \u010dekalo, co se stane. Velmi m\u00e1lo lid\u00ed si stanovilo c\u00edle pro ka\u017edou platformu a p\u0159izp\u016fsobilo produktov\u00e9 oblasti p\u0159\u00edslu\u0161n\u00fdm c\u00edlov\u00fdm skupin\u00e1m. T\u00e9ma bylo zjednodu\u0161eno pomoc\u00ed rozhran\u00ed n\u00e1stroj\u016f do t\u00e9 m\u00edry, \u017ee lid\u00e9 ji\u017e nemysl\u00ed kriticky, ale sp\u00ed\u0161e “p\u0159echytra\u010duj\u00ed” p\u0159\u00edslu\u0161n\u00e9 trhy slep\u011b \u2013 v\u011bt\u0161inou bez relevantn\u00edho \u00fasp\u011bchu \u2013 pokud je v\u0161e v\u0161ude.<\/p>

Samoz\u0159ejm\u011b, \u017ee lze b\u00fdt \u00fasp\u011b\u0161n\u00fd pouze s Amazonem \u2013 ale jak bylo zm\u00edn\u011bno d\u0159\u00edve, mus\u00edte oslovit z\u00e1kazn\u00edky “p\u0159edt\u00edm”, ne\u017e se dostanou na Amazon.<\/p>

Ronny Marx: <\/strong>Jist\u011b, to m\u016f\u017eete ud\u011blat. \u010casto se mluv\u00ed o tom, \u017ee je dobr\u00e9 m\u00edt druh\u00fd pil\u00ed\u0159 a jak je to d\u016fle\u017eit\u00e9. Zn\u00ed to hezky v teorii, ale v praxi to \u010dasto nefunguje. To, co v sou\u010dasnosti raketov\u011b roste \u2013 alespo\u0148 pokud jde o po\u010det u\u017eivatel\u016f \u2013 je Shopify a dal\u0161\u00ed cloudov\u00e1 n\u00e1kupn\u00ed \u0159e\u0161en\u00ed. Mohu si p\u0159edstavit, \u017ee t\u00e9mata nakupov\u00e1n\u00ed a p\u0159izp\u016fsoben\u00ed pro ur\u010dit\u00e9 produkty, kter\u00e9 je t\u0159eba l\u00e9pe vysv\u011btlit, mohou ur\u010dit\u011b fungovat. Nicm\u00e9n\u011b v\u011bt\u0161ina st\u00e1le pob\u011b\u017e\u00ed p\u0159es Amazon. Budete muset investovat v\u00edce pen\u011bz a pe\u010dliv\u011b sledovat, do kter\u00e9 oblasti vstoup\u00edte.<\/p>

V posledn\u00edch letech se z\u00e1kazn\u00edci st\u00e1le v\u00edce vzd\u00e1lili od pov\u011bdom\u00ed o zna\u010dk\u00e1ch. P\u0159eje to soukrom\u00fdm zna\u010dk\u00e1m, nebo jsou komer\u010dn\u00ed zbo\u017e\u00ed st\u00e1le atraktivn\u00ed?<\/strong><\/p>

Igor Branopolski: <\/strong>Komer\u010dn\u00ed zbo\u017e\u00ed nikdy nezmiz\u00ed a v\u017edy z\u016fstane atraktivn\u00ed pro mnoh\u00e9. Zna\u010dky, a\u0165 u\u017e mal\u00e9 nebo velk\u00e9, maj\u00ed sv\u00e9 jedine\u010dn\u00e9 vlastnosti a budou i nad\u00e1le hr\u00e1t v\u00fdznamnou roli: nastavuj\u00ed trendy a vytv\u00e1\u0159ej\u00ed popt\u00e1vku prost\u0159ednictv\u00edm influencer\u016f nebo sofistikovan\u00fdch marketingov\u00fdch kampan\u00ed, spl\u0148uj\u00ed ur\u010dit\u00e9 standardy kvality nebo oslovuj\u00ed c\u00edlov\u00e9 skupiny, kter\u00e9 byly opom\u00edjeny, i mimo Amazon a spol.<\/p>

Ani bych tuto ot\u00e1zku takto neformuloval: Soukrom\u00e1 zna\u010dka nebo komer\u010dn\u00ed zbo\u017e\u00ed? Ka\u017ed\u00fd prodejce si d\u011bl\u00e1 sv\u00e9 vlastn\u00ed rozhodnut\u00ed \u2013 ob\u011b maj\u00ed sv\u00e9 v\u00fdhody a nev\u00fdhody a oslovuj\u00ed sv\u00e9 c\u00edlov\u00e9 skupiny. Z\u00e1kazn\u00edci u\u017e tak\u00e9 nevid\u00ed v\u011bci \u010dernob\u00edle. Zat\u00edmco \u010dasto hledaj\u00ed zna\u010dky sp\u00ed\u0161e ne\u017e polo\u017eky, nekupuj\u00ed jen hern\u00ed konzoli, ale konkr\u00e9tn\u011b hledaj\u00ed PlayStation 5. Z\u00e1rove\u0148, kdy\u017e hledaj\u00ed sprchovou hlavici, mohou zvolit levn\u00fd produkt vyroben\u00fd v \u010c\u00edn\u011b m\u00edsto hansgrohe za dvojn\u00e1sobnou cenu.<\/p>

Otto Kelm:<\/strong> Tomu v\u016fbec nerozum\u00edm. Zna\u010dky se na Amazonu vyhled\u00e1vaj\u00ed. Zna\u010dky se kupuj\u00ed. Nevid\u00edme pokles zna\u010dek. Vid\u00edme pouze to, \u017ee men\u0161\u00ed c\u00edlov\u00e9 skupiny jsou pro velk\u00e9 zna\u010dky jednodu\u0161e neprofitabiln\u00ed. To umo\u017e\u0148uje mal\u00fdm poskytovatel\u016fm dosahovat prodeje a zisk\u016f ve sv\u00e9 nika, kter\u00e9 jsou pro n\u011b p\u0159ijateln\u00e9 \u2013 ale nakonec nejsou \u0161k\u00e1lovateln\u00e9. Celkov\u011b je to dobr\u00e9 \u2013 ka\u017ed\u00fd hrnec si najde sv\u016fj pokli\u010dku a naopak.<\/p>

Ronny Marx: <\/strong>T\u00e9ma p\u0159eprodeje nen\u00ed mrtv\u00e9, ale vyhas\u00edn\u00e1. Funguje to v n\u011bkolika p\u0159\u00edpadech, nap\u0159\u00edklad kdy\u017e m\u00e1 n\u011bkdo exkluzivn\u00ed prodejn\u00ed pr\u00e1va v ur\u010dit\u00fdch zem\u00edch, nebo kdy\u017e se mluv\u00ed o obrovsk\u00fdch mar\u017e\u00edch s v\u00edce ne\u017e 1 000 prodeji denn\u011b, kde z\u016fst\u00e1v\u00e1 st\u00e1le dostatek na to, aby se z toho vybudoval podnik.<\/p>

Soukrom\u00e1 zna\u010dka m\u016f\u017ee fungovat, pokud do toho vlo\u017e\u00edte hodn\u011b my\u0161len\u00ed. Jednodu\u0161e z\u00edskat n\u011bco z \u010c\u00edny, nalepit na to sv\u00e9 logo a doufat ve velk\u00e9 prodeje, proto\u017ee je nika moment\u00e1ln\u011b nasycen\u00e1, m\u016f\u017ee fungovat, ale je to velmi do\u010dasn\u00e9. V\u00fdrobci v \u010c\u00edn\u011b tak\u00e9 p\u0159em\u00fd\u0161lej\u00ed: “Pro\u010d bych m\u011bl nechat je prod\u00e1vat moje v\u011bci? Prost\u011b si na to d\u00e1m sv\u00e9 vlastn\u00ed logo, po\u0161lu sv\u00e9 arm\u00e1dy recenzent\u016f a pak se produkt vy\u0161vihne.” Tak\u017ee mus\u00edte pe\u010dliv\u011b p\u0159em\u00fd\u0161let a specializovat se na produkty, kter\u00e9 jsou “unik\u00e1tn\u00ed.” Zn\u00ed to jako m\u00f3dn\u00ed slovo, ale skute\u010dn\u011b to tak je.<\/p>\t\t

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\n\t\t\tPro\u010d je Amazon FBA tak\u00e9 dobr\u00fd n\u00e1pad pro prodejce s priv\u00e1tn\u00edmi zna\u010dkami<\/a>\n\t\t
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\n\t\t\t\t\tProdej na Amazonu<\/a>, Spln\u011bn\u00ed objedn\u00e1vek Amazonem<\/a>, Tipy & Triky<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tPro\u010d je Amazon FBA tak\u00e9 dobr\u00fd n\u00e1pad pro prodejce s priv\u00e1tn\u00edmi zna\u010dkami<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tPriv\u00e1tn\u00ed zna\u010dka na Amazonu: V\u00fdhody, nev\u00fdhody a jak \u00fasp\u011b\u0161n\u011b obchodovat se svou vlastn\u00ed zna\u010dkou<\/a>\n\t\t
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\n\t\t\t\t\tProdej na Amazonu<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tPriv\u00e1tn\u00ed zna\u010dka na Amazonu: V\u00fdhody, nev\u00fdhody a jak \u00fasp\u011b\u0161n\u011b obchodovat se svou vlastn\u00ed zna\u010dkou<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tJak mohu pou\u017e\u00edt Repricer, pokud nab\u00edz\u00edm stejn\u00fd produkt s FBA a FBM?<\/a>\n\t\t
\n\t\t\"Mit\t<\/div>\n\t
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\n\t\t\t\t\tSpln\u011bn\u00ed objedn\u00e1vek Amazonem<\/a>, Tipy & Triky<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tJak mohu pou\u017e\u00edt Repricer, pokud nab\u00edz\u00edm stejn\u00fd produkt s FBA a FBM?<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Amazon podniky jsou st\u00e1le \u010dast\u011bji p\u0159evl\u00e1d\u00e1ny. Jak se to bude vyv\u00edjet a jak\u00fd dopad to bude m\u00edt na prodejce, ceny atd.?<\/strong><\/p>

Igor Branopolski: <\/strong>Akvizice cel\u00fdch prodejn\u00edch \u00fa\u010dt\u016f je \u010d\u00e1ste\u010dn\u011b zp\u016fsobena nadbytkem voln\u00fdch pen\u011bz na trhu a t\u00edm, \u017ee jsou pen\u00edze v sou\u010dasnosti velmi levn\u00e9 \u2013 n\u00edzk\u00e9 \u00farokov\u00e9 sazby a spousta kapit\u00e1lu, kter\u00fd prakticky vol\u00e1 po investic\u00edch. Tento trend je zn\u00e1m\u00fd tak\u00e9 v sektoru nemovitost\u00ed. Nicm\u00e9n\u011b pod\u00edl \u00fa\u010dt\u016f dostupn\u00fdch k akvizici na Amazonu nen\u00ed tak vysok\u00fd. To v\u017edy existovalo a bude pokra\u010dovat prozat\u00edm. Dokud ceny nebudou tak vysok\u00e9, \u017ee jejich akvizice ji\u017e nebude v\u00fdhodn\u00e1, zat\u00edmco konkurence na Amazonu st\u00e1le roste.<\/p>

Otto Kelm: <\/strong>To uvid\u00edte rychle v roce 2022. M\u016f\u017eete pak sledovat \u017eiv\u011b, zda tito tajemn\u00ed super-dob\u0159\u00ed akvizi\u010dn\u00edci dok\u00e1\u017eou v\u0161e tak dob\u0159e, jak tvrd\u00ed, nebo zda investi\u010dn\u00ed bublina praskne. Dopad bude pozitivn\u00ed pro nedostatek dovednost\u00ed ve sv\u011bt\u011b Amazonu. V\u00edce pracovn\u00edk\u016f m\u016f\u017ee p\u0159ej\u00edt od prodejce A k prodejci B atd. Vid\u00edm jen n\u011bkolik slibn\u00fdch p\u0159\u00edstup\u016f. Jednoduch\u00e1 akvizice podnik\u016f nepovede k r\u016fstu \u2013 pot\u0159ebujete data a odborn\u00e9 znalosti, ne jen p\u011bt velk\u00fdch, dob\u0159e funguj\u00edc\u00edch zna\u010dek.<\/p>

Jak\u00e9 n\u00e1stroje jsou skute\u010dn\u011b pot\u0159ebn\u00e9 k \u00fasp\u011b\u0161n\u00e9mu prodeji na Amazonu v dlouhodob\u00e9m horizontu, kdy\u017e v\u011bt\u0161\u00ed oblasti e-commerce mohou b\u00fdt automatizov\u00e1ny pomoc\u00ed n\u00e1stroj\u016f?<\/strong><\/p>

Igor Branopolski: <\/strong>N\u00e1stroje jsou v\u017edy dobrou investic\u00ed; ru\u010dn\u00ed \u00fapravy jsou v\u011bc\u00ed minulosti. Minim\u00e1ln\u00edmi po\u017eadavky jsou syst\u00e9m spr\u00e1vy z\u00e1sob, repricer a optimaliz\u00e1tor PPC kampan\u00ed. Kdy\u017e jsou \u0159e\u0161en\u00ed inteligentn\u00ed a pou\u017e\u00edvaj\u00ed se rozumn\u011b, p\u0159eb\u00edraj\u00ed st\u00e1le v\u00edce pr\u00e1ce. Rozumn\u011b znamen\u00e1, \u017ee u\u017eivatel se zapoj\u00ed do n\u00e1stroj\u016f a optimalizuje je pro sv\u00e9 vlastn\u00ed podnik\u00e1n\u00ed.<\/p>

Vezmeme-li repricer SELLERLOGIC jako p\u0159\u00edklad, nej\u010dast\u011bji pou\u017e\u00edvanou strategi\u00ed je Buy Box. Pokud prodejce p\u0159i konfiguraci repriceru nespr\u00e1vn\u011b nastav\u00ed minim\u00e1ln\u00ed a maxim\u00e1ln\u00ed ceny, nem\u016f\u017ee pln\u011b vyu\u017e\u00edt svou mar\u017ei. Prodejce bu\u010f prod\u00e1v\u00e1 p\u0159\u00edli\u0161 m\u00e1lo, proto\u017ee se svou cenou nevyhr\u00e1v\u00e1 Buy Box, nebo prod\u00e1v\u00e1 p\u0159\u00edli\u0161 levn\u011b, proto\u017ee je v Buy Box se \u0161patnou cenou. Jak bylo zm\u00edn\u011bno, prodejce se mus\u00ed zapojit do sv\u00fdch n\u00e1stroj\u016f, aby vyu\u017eil jejich pln\u00fd potenci\u00e1l. Proto na\u0161im z\u00e1kazn\u00edk\u016fm nab\u00edz\u00edme komplexn\u00ed onboarding a n\u00e1\u0161 t\u00fdm Customer Success Management je v\u017edy k dispozici pro ot\u00e1zky.<\/p>\t\t

\n\t\t
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\n\t\t\t14 nejv\u011bt\u0161\u00edch chyb v p\u0159ecen\u011bn\u00ed<\/a>\n\t\t
\n\t\t\"How\t<\/div>\n\t
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\n\t\t\t\t\tTipy & Triky<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t14 nejv\u011bt\u0161\u00edch chyb v p\u0159ecen\u011bn\u00ed<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tToto je zp\u016fsob, jak u\u0161et\u0159it \u010das a pen\u00edze jako prodejce na Amazonu s chytrou automatizac\u00ed!<\/a>\n\t\t
\n\t\t\"So\t<\/div>\n\t
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\n\t\t\t\t\tTipy & Triky<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tToto je zp\u016fsob, jak u\u0161et\u0159it \u010das a pen\u00edze jako prodejce na Amazonu s chytrou automatizac\u00ed!<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tTop 5 nejlep\u0161\u00edch a neju\u017eite\u010dn\u011bj\u0161\u00edch n\u00e1stroj\u016f pro prodejce Amazon na trhu [Pr\u016fvodce 2025]<\/a>\n\t\t
\n\t\t\"Amazon\t<\/div>\n\t
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\n\t\t\t\t\tN\u00e1stroje pro prodejce na Amazonu<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tTop 5 nejlep\u0161\u00edch a neju\u017eite\u010dn\u011bj\u0161\u00edch n\u00e1stroj\u016f pro prodejce Amazon na trhu [Pr\u016fvodce 2025]<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Otto Kelm: <\/strong>Ka\u017ed\u00e1 oblast m\u016f\u017ee b\u00fdt zaji\u0161t\u011bna prost\u0159ednictv\u00edm n\u00e1stroj\u016f, agentur nebo slu\u017eeb. Ka\u017ed\u00e1 oblast m\u00e1 svou platnost. Nakonec z\u00e1le\u017e\u00ed na individu\u00e1ln\u00edch schopnostech ka\u017ed\u00e9ho prodejce, co mohou d\u011blat a co pot\u0159ebuj\u00ed. Trh je dob\u0159e proniknut\u00fd, ale je daleko od sv\u00e9ho konce. V sou\u010dasnosti se p\u0159\u00edli\u0161 m\u00e1lo n\u00e1stroj\u016f, agentur nebo poskytovatel\u016f slu\u017eeb akv\u00edruje nebo slu\u010duje. Logistika, spr\u00e1va z\u00e1sob, kontrola cen nebo n\u00e1stroje pro \u0159e\u0161en\u00ed nesrovnalost\u00ed \u010di spr\u00e1vu dat na tr\u017ei\u0161t\u00edch jsou naprost\u00e9 z\u00e1klady, kter\u00e9 by m\u011bl m\u00edt ka\u017ed\u00fd.<\/p>

Jak si mysl\u00edte, \u017ee bude vypadat podnik\u00e1n\u00ed na Amazonu v budoucnosti?<\/strong><\/p>

Igor Branopolski: <\/strong>Prodej na Amazonu se obecn\u011b st\u00e1v\u00e1 st\u00e1le obt\u00ed\u017en\u011bj\u0161\u00edm, proto\u017ee se objevuje v\u00edce p\u0159ek\u00e1\u017eek: produkty n\u00edzk\u00e9 kvality jsou odstra\u0148ov\u00e1ny, proto\u017ee spokojenost z\u00e1kazn\u00edk\u016f se st\u00e1v\u00e1 je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed. Propojen\u00ed EAN je ji\u017e dlouho po\u017eadavkem pro prodej produkt\u016f. Bude zaj\u00edmav\u00e9, kdy\u017e bude implementov\u00e1na sm\u011brnice o bezpe\u010dnosti CE. CE existuje ji\u017e dlouho, ale nyn\u00ed budou Amazonem prov\u00e1d\u011bny v\u00edce kontrol a dotaz\u016f. Nen\u00ed vylou\u010deno, \u017ee Amazon v budoucnu nav\u00e1\u017ee spolupr\u00e1ci s dal\u0161\u00edmi poskytovateli, jako je T\u00dcV S\u00fcd a podobn\u00e9 organizace.<\/p>

Je velmi pravd\u011bpodobn\u00e9, \u017ee mnoz\u00ed \u010d\u00edn\u0161t\u00ed prodejci budou muset opustit tr\u017ei\u0161t\u011b kv\u016fli nedostatku souladu s CE pro mnoho polo\u017eek. To vytv\u00e1\u0159\u00ed v\u00fdrazn\u011b v\u00edce potenci\u00e1lu pro online prodejce na evropsk\u00e9 \u00farovni, kte\u0159\u00ed byli v\u017edy pr\u00e1vn\u011b povinni z\u00edskat certifikaci CE. Nyn\u00ed jsou platformy tak\u00e9 odpov\u011bdn\u00e9 za zaji\u0161t\u011bn\u00ed tohoto souladu. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b bude z\u00e1kazn\u00edk je\u0161t\u011b v\u00edce v centru pozornosti, co\u017e nebude m\u00edt vliv pouze na kvalitu, ale tak\u00e9 povede k je\u0161t\u011b lep\u0161\u00edmu servisu, rychlej\u0161\u00ed dod\u00e1vce a v\u011bt\u0161\u00ed p\u0159\u00edv\u011btivosti v\u016f\u010di z\u00e1kazn\u00edk\u016fm.<\/p>

Otto Kelm: <\/strong>Na to nemohu odpov\u011bd\u011bt. Existuje p\u0159\u00edli\u0161 mnoho nejistot ohledn\u011b z\u00e1kon\u016f a ekonomick\u00fdch faktor\u016f, kter\u00e9 je t\u0159eba zv\u00e1\u017eit. Lo\u010f je zaseknut\u00e1 a sv\u011bt se t\u0159ese! Nicm\u00e9n\u011b vid\u00edm p\u0159\u00edmou cestu v\u00fdrobc\u016f jako zna\u010dek k z\u00e1kazn\u00edkovi jako budoucnost, co\u017e povede k eliminaci mnoha zprost\u0159edkovatel\u016f nebo p\u0159eprodejc\u016f.<\/p>

Ronny Marx: <\/strong>Soukrom\u00e1 zna\u010dka, ano, ale navr\u017eena jinak. Pravd\u011bpodobn\u011b uvid\u00edme mal\u00e9 sn\u00ed\u017een\u00ed v online maloobchodu, proto\u017ee se lid\u00e9 nyn\u00ed op\u011bt t\u011b\u0161\u00ed na nakupov\u00e1n\u00ed offline. To se do konce roku normalizuje. Nicm\u00e9n\u011b e-commerce z\u016fstane v\u00fdrazn\u011b pos\u00edlena COVIDem. Mnoho lid\u00ed b\u011bhem pandemie poznalo a ocenilo v\u00fdhody Amazonu. Ot\u00e1zka, kterou si je t\u0159eba polo\u017eit, je: “Jak na takov\u00fd trend reagovat?”<\/p>

Pracovn\u00ed prost\u0159ed\u00ed se tak\u00e9 trvale m\u011bn\u00ed sm\u011brem k pr\u00e1ci na d\u00e1lku. To otev\u00edr\u00e1 mnoho p\u0159\u00edpad\u016f pou\u017eit\u00ed pro prodejce soukrom\u00fdch zna\u010dek, a\u0165 u\u017e prost\u0159ednictv\u00edm z\u00e1p\u011bstn\u00edch opor, specifick\u00e9ho osv\u011btlen\u00ed, produkt\u016f pro spr\u00e1vu kabel\u016f nebo mikrofon\u016f. Je t\u0159eba z\u016fstat kreativn\u00ed a v\u017edy b\u00fdt p\u0159ipraven na to, \u017ee produkty, kter\u00e9 nejsou “unik\u00e1tn\u00ed” a prod\u00e1vaj\u00ed se \u00fasp\u011b\u0161n\u011b, budou nakonec p\u0159emo\u017eeny \u010d\u00ednsk\u00fdmi konkurenty. To znamen\u00e1, \u017ee v\u017edy existuje pouze omezen\u00e9 \u010dasov\u00e9 okno pro uveden\u00ed produktu na trh, maximalizaci jeho potenci\u00e1lu a pot\u00e9 p\u0159echod na dal\u0161\u00ed. Alternativn\u011b mohu m\u00edt \u0161t\u011bst\u00ed a b\u00fdt akv\u00edrov\u00e1n jednou z velk\u00fdch M&A skupin, rychle vyd\u011blat a pot\u00e9 hledat nov\u00e9 p\u0159\u00edle\u017eitosti s t\u011bmito pen\u011bzi. Jinak je dobr\u00e9 d\u00e1vat pozor na produkty, kter\u00e9 se \u010dasto pou\u017e\u00edvaj\u00ed doma. V\u011b\u0159\u00edm, \u017ee cestovn\u00ed produkty budou i nad\u00e1le klesat. Nicm\u00e9n\u011b produkty pro dom\u00e1c\u00ed kancel\u00e1\u0159 a samoz\u0159ejm\u011b polo\u017eky pou\u017e\u00edvan\u00e9 doma jsou budouc\u00edm trendem, kter\u00fd bude pokra\u010dovat.<\/p>

Marketplace Pulse hl\u00e1s\u00ed vy\u0161\u0161\u00ed po\u017eadavky na “Seller Fulfilled Prime” pro americk\u00fd trh. Pouze zp\u016fsoby dopravy, kter\u00e9 umo\u017e\u0148uj\u00ed zpracov\u00e1n\u00ed v sobotu, maj\u00ed b\u00fdt pou\u017e\u00edv\u00e1ny. Je n\u011bco podobn\u00e9ho pl\u00e1nov\u00e1no pro N\u011bmecko? Jak\u00fd dopad bude m\u00edt zm\u011bna v USA na ostatn\u00ed tr\u017ei\u0161t\u011b?<\/strong><\/p>

Igor Branopolski: <\/strong>V Seller Central je mo\u017enost doru\u010dovat v sobotu a ned\u011bli, ale nen\u00ed to povinn\u00e9. Obt\u00ed\u017enost v N\u011bmecku spo\u010d\u00edv\u00e1 v tom, \u017ee tato mo\u017enost jednodu\u0161e neexistuje \u2013 \u017e\u00e1dn\u00fd poskytovatel slu\u017eeb nedoru\u010duje sedm dn\u00ed v t\u00fddnu. O tom se v\u017edy diskutovalo, ale z\u016fst\u00e1v\u00e1 to tak a je velmi nepravd\u011bpodobn\u00e9, \u017ee by se n\u011bco zm\u011bnilo v bl\u00edzk\u00e9 budoucnosti. Proto nevid\u00edm \u017e\u00e1dn\u00fd dopad okolnost\u00ed v USA na n\u011bmeck\u00fd trh.<\/p>

Produkty<\/h2>

B\u011bhem pandemie Corona popt\u00e1vka po obchodn\u00edch oblec\u00edch v\u00fdrazn\u011b klesla, zat\u00edmco popt\u00e1vka po dom\u00e1c\u00edm oble\u010den\u00ed prudce vzrostla. Jak\u00e9 produktov\u00e9 trendy vid\u00edte pro nadch\u00e1zej\u00edc\u00ed roky?<\/strong><\/p>

Igor Branopolski: <\/strong>B\u011bhem pandemie Corona trendy jako masky a dezinfek\u010dn\u00ed prost\u0159edky na ruce velmi rychle vybledly. Je velmi obt\u00ed\u017en\u00e9 p\u0159edpov\u011bd\u011bt takov\u00e9 v\u011bci na del\u0161\u00ed obdob\u00ed. Je t\u0159eba neust\u00e1le sledovat trendy a p\u0159izp\u016fsobovat svou produktovou nab\u00eddku. Nicm\u00e9n\u011b to, co budeme velmi jasn\u011b poci\u0165ovat v nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch, je nedostatek zdroj\u016f kv\u016fli zablokov\u00e1n\u00ed kontejnerov\u00e9 lodi v Suezsk\u00e9m kan\u00e1lu. To pravd\u011bpodobn\u011b povede k celosv\u011btov\u00e9mu zv\u00fd\u0161en\u00ed cen surovin a t\u00edm i produkt\u016f.<\/p>

Otto Kelm: <\/strong>To m\u016f\u017ee b\u00fdt jako hula hoop z posledn\u00edch 6 m\u011bs\u00edc\u016f nebo jak\u00fdkoli jin\u00fd p\u0159edm\u011bt, kter\u00fd propaguj\u00ed TikTokers nebo influence\u0159i, nebo nov\u00e1 trendov\u00e1 barva. To je kr\u00e1sa takov\u00fdch v\u011bc\u00ed \u2013 nikdo je nezn\u00e1 p\u0159edem, a ti, kte\u0159\u00ed na to rychle sko\u010d\u00ed, budou \u00fasp\u011b\u0161n\u00ed v kr\u00e1tkodob\u00e9m horizontu \u2013 pak mus\u00ed m\u00edt dal\u0161\u00ed eso v ruk\u00e1vu nebo neust\u00e1le nakupovat na DHDL.<\/p>

Ronny Marx: <\/strong>Nikdy nev\u00edte, co se stane v p\u0159\u00ed\u0161t\u00edch p\u011bti letech. Vid\u00edm p\u0159ed sebou dobr\u00e9 roky pro spot\u0159ebitele, proto\u017ee ceny v mnoha oblastech klesnou. Mnoho podnik\u016f, kter\u00e1 nyn\u00ed zkrachuj\u00ed, st\u00e1le m\u00e1 zbo\u017e\u00ed na sklad\u011b, ve skladech nebo v kontejnerech. Jakmile se sou\u010dasn\u00e1 situace normalizuje, n\u011bkter\u00e9 trhy budou zaplaveny produkty od zkrachoval\u00fdch prodejc\u016f, kte\u0159\u00ed \u0159\u00edkaj\u00ed: Existuj\u00ed tis\u00edce mikrofon\u016f, sluch\u00e1tek atd. od prodejc\u016f, kte\u0159\u00ed je nemohli prodat. Pot\u00e9 vyhod\u00ed v\u0161echny sv\u00e9 produkty na trh. Kdy\u017e k tomu dojde, ceny v ur\u010dit\u00fdch oblastech dramaticky klesnou a pak za\u010d\u00edn\u00e1 druh\u00e1 vlna probl\u00e9m\u016f. Nap\u0159\u00edklad pro prodejce, kte\u0159\u00ed si nyn\u00ed vedou dob\u0159e, ale nebudou schopni udr\u017eet dobr\u00e9 mar\u017ee, proto\u017ee trh bude zaplaven polo\u017ekami od zkrachoval\u00fdch konkurent\u016f. To se tak\u00e9 m\u016f\u017ee st\u00e1t zaj\u00edmav\u00fdm \u2013 v uvozovk\u00e1ch \u2013 trendem.<\/p>

M\u016f\u017eete poskytnout z\u00e1v\u011bre\u010dn\u00e9 hodnocen\u00ed: Jak\u00e1 je va\u0161e p\u0159edpov\u011b\u010f na p\u0159\u00ed\u0161t\u00ed roky? Kter\u00e9 trendy se etabl\u00edruj\u00ed dlouhodob\u011b, nebo vid\u00edte trendy na obzoru, o kter\u00fdch jsme je\u0161t\u011b ani nep\u0159em\u00fd\u0161leli?<\/strong><\/p>

Igor Branopolski: <\/strong>Trh se bude i nad\u00e1le m\u011bnit, stejn\u011b jako v p\u0159edchoz\u00edch letech. Jde o to b\u00fdt vysoce flexibiln\u00ed a ned\u00e1vat v\u0161echna vejce do jednoho ko\u0161\u00edku. Cokoli, co je rigidn\u00ed a nen\u00ed automatizovan\u00e9, jednodu\u0161e nebude \u00fasp\u011b\u0161n\u00e9. Proto pouze podniky, kter\u00e9 jsou vysoce automatizovan\u00e9, extr\u00e9mn\u011b p\u0159\u00edv\u011btiv\u00e9 k z\u00e1kazn\u00edk\u016fm a v\u017edy maj\u00ed prst na tepu doby, dos\u00e1hnou dlouhodob\u00e9ho \u00fasp\u011bchu a budou i nad\u00e1le r\u016fst.<\/p>

Otto Kelm: <\/strong>Amazon a prodejci mus\u00ed hledat a naj\u00edt partnerstv\u00ed! P\u0159\u00edjmy prodejc\u016f vzrostly z 35 % na v\u00edce ne\u017e 65 %. Amazon se mus\u00ed vzd\u00e1lit od z\u00e1kaznicky orientovan\u00e9ho my\u0161len\u00ed a v\u00edce spolupracovat s prodejci!<\/p>

Prodejci se mus\u00ed vzd\u00e1t my\u0161lenky, \u017ee prod\u00e1vaj\u00ed pouze produkty. P\u0159\u00edli\u0161 mnoho z\u00e1klad\u016f je zanedb\u00e1v\u00e1no, a\u0165 u\u017e jde o obsah, SEO nebo reklamu \u2013 v\u0161ude se prop\u00e1saj\u00ed p\u0159\u00edle\u017eitosti.<\/p>

Trend Amazon DSP ur\u010dit\u011b zaznamen\u00e1 rostouc\u00ed vyu\u017eit\u00ed. Krom\u011b toho je Amazon B2B st\u00e1le velmi podce\u0148ov\u00e1n. Existuje potenci\u00e1l pro je\u0161t\u011b v\u011bt\u0161\u00ed r\u016fst s t\u011bmi spr\u00e1vn\u00fdmi produkty.<\/p>

Jinak se Amazon, jak ji\u017e bylo uk\u00e1z\u00e1no v nov\u00e9 aplikaci, v\u00edce vzd\u00e1l\u00ed od role vyhled\u00e1va\u010de a v\u00edce se zam\u011b\u0159\u00ed na proch\u00e1zen\u00ed a inspiraci. Krom\u011b toho mus\u00ed Amazon vybudovat soci\u00e1ln\u00ed s\u00ed\u0165, ide\u00e1ln\u011b jako s\u00ed\u0165 soci\u00e1ln\u00edho obchodov\u00e1n\u00ed.<\/p>

Ronny Marx: <\/strong>Mus\u00edm z\u016fstat flexibiln\u00ed a m\u00edt o\u010di otev\u0159en\u00e9. Nap\u0159\u00edklad Alibaba si vytvo\u0159ila novou z\u00e1kladnu v Li\u00e8ge. Ka\u017ed\u00fd rok se tam doru\u010duje 350 milion\u016f bal\u00edk\u016f a distribuuje se po Evrop\u011b. To je t\u00e9m\u011b\u0159 milion bal\u00edk\u016f denn\u011b. Ale existuj\u00ed tak\u00e9 dal\u0161\u00ed multi-brand platformy, jako ASOS z Velk\u00e9 Brit\u00e1nie nebo Cdiscount ve Francii. Galaxus ve \u0160v\u00fdcarsku generuje v\u00edce ne\u017e miliardu v p\u0159\u00edjmech \u2013 pouze ve \u0160v\u00fdcarsku. To jsou v\u0161echno konsolidovan\u00e9 platformy a to je trend, kter\u00fd bude i nad\u00e1le p\u0159etrv\u00e1vat. Proto by se m\u011blo pe\u010dliv\u011b zv\u00e1\u017eit, zda vybudovat online obchod a pot\u00e9 mo\u017en\u00e1 vytvo\u0159it tr\u017ei\u0161t\u011b, nebo naopak. Pokud n\u011bco nefunguje na tr\u017ei\u0161ti, pro\u010d by to m\u011blo fungovat s online obchodem? Pokud nejste velmi specializovan\u00ed a nem\u00e1te p\u0159esn\u011b definovanou c\u00edlovou skupinu, kterou m\u016f\u017eete propagovat a oslovit online. Pak je dal\u0161\u00ed ot\u00e1zka: Jak tam p\u0159iv\u00e9st n\u00e1v\u0161t\u011bvnost? Na Amazonu to m\u016f\u017eete ud\u011blat p\u0159\u00edmou reklamou; ve vlastn\u00edm obchod\u011b je t\u0159eba nab\u00eddnout spr\u00e1vn\u00e9 platebn\u00ed metody a tak d\u00e1le. Tak\u017ee princip je: Nejprve si ud\u011blejte dom\u00e1c\u00ed \u00fakoly na tr\u017ei\u0161t\u00edch; tr\u017ei\u0161t\u011b z\u016fstanou a nezmiz\u00ed. A pokud to v\u0161echno funguje, pak by mohlo b\u00fdt tak\u00e9 v\u00fdhodn\u00e9 proj\u00edt obchodem a zapojit se do multikan\u00e1lov\u00e9ho prodeje.<\/p>

Z\u00e1v\u011br<\/h2>

Amazon se bude i nad\u00e1le vyv\u00edjet a udr\u017eovat sv\u00e9 prodejce v pozoru. Je d\u016fle\u017eit\u00e9, aby prodejci dr\u017eeli krok s t\u011bmito zm\u011bnami a vybudovali podnik, kter\u00fd je odoln\u00fd, ale z\u00e1rove\u0148 flexibiln\u00ed. Nem\u011bli by slep\u011b pron\u00e1sledovat ka\u017ed\u00fd trend, ale sp\u00ed\u0161e se pt\u00e1t, zda je pro n\u011b a jejich podnik v\u00fdhodn\u00e9 se na tento trend vrhnout.<\/p>

Je zvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9 zapojit se do komunikace se z\u00e1kazn\u00edky a neztratit je ze z\u0159etele uprost\u0159ed ve\u0161ker\u00e9 automatizace. To v\u0161ak neznamen\u00e1, \u017ee byste se nem\u011bli spol\u00e9hat na automatizaci. Naopak: pro vybudov\u00e1n\u00ed dlouhodob\u011b \u00fasp\u011b\u0161n\u00e9ho podnik\u00e1n\u00ed byste m\u011bli implementovat automatizace, kter\u00e9 v\u00e1s podporuj\u00ed. Tyto n\u00e1stroje by v\u0161ak m\u011bly fungovat dynamicky a inteligentn\u011b, nikoli rigidn\u011b a na z\u00e1klad\u011b pravidel.<\/p>

Image credits in the order of the images: \u00a9 ra2 studio \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Amazon se stal nezbytn\u00fdm v dne\u0161n\u00edm sv\u011bt\u011b. Velk\u00e1 \u010d\u00e1st spot\u0159ebitel\u016f nakupuje na online platform\u011b a dokonce ji pou\u017e\u00edv\u00e1 jako vyhled\u00e1va\u010d, aby z\u00edskala p\u0159ehled o nab\u00eddk\u00e1ch a cen\u00e1ch. Spole\u010dnost se v pr\u016fb\u011bhu posledn\u00edch n\u011bkolika let neust\u00e1le vyv\u00edjela a p\u0159etvo\u0159ila hern\u00ed pole pro online prodejce. P\u0159ed ned\u00e1vnem byly mnoh\u00e9 reklamn\u00ed p\u0159\u00edle\u017eitosti dostupn\u00e9 pouze pro dodavatele, ale nyn\u00ed<\/p>\n","protected":false},"author":8,"featured_media":11219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-108765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"\nAmazon v budoucnosti: Jak se trh vyvine<\/title>\n<meta name=\"description\" content=\"Amazon v budoucnosti: Jak\u00e9 ud\u00e1losti ovlivn\u00ed n\u00e1sleduj\u00edc\u00ed roky? 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