{"id":108780,"date":"2025-01-27T11:39:36","date_gmt":"2025-01-27T11:39:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ecommerce-trendy-2025-10-000-spotrebitelu-nelze\/"},"modified":"2025-01-27T11:39:36","modified_gmt":"2025-01-27T11:39:36","slug":"ecommerce-trendy-2025-10-000-spotrebitelu-nelze","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/ecommerce-trendy-2025-10-000-spotrebitelu-nelze\/","title":{"rendered":"Ecommerce trendy 2025: 10 000 spot\u0159ebitel\u016f nel\u017ee"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-812715-identifier\">Ka\u017ed\u00fd rok na p\u0159elomu roku se objevuj\u00ed jako houby po de\u0161ti: texty a videa o d\u016fle\u017eit\u00fdch, nejd\u016fle\u017eit\u011bj\u0161\u00edch a naprosto nejd\u016fle\u017eit\u011bj\u0161\u00edch B2B a B2C e-commerce trendech pro st\u00e1le mlad\u00fd rok. (Sebeproklamovan\u00ed) experti mluv\u00ed do kamer, d\u00e1vaj\u00ed rozhovory nebo p\u00ed\u0161\u00ed \u2013 obvykle se m\u00e9n\u011b hovo\u0159\u00ed o konkr\u00e9tn\u00edch zdroj\u00edch. Na konci roku nikoho nezaj\u00edm\u00e1, zda se splnil alespo\u0148 jeden z t\u011bchto hork\u00fdch n\u00e1zor\u016f, \u017ee? Finan\u010dn\u00ed slu\u017eba &#8220;Mollie&#8221; v\u0161ak podnikla konkr\u00e9tn\u00ed kroky a provedla pr\u016fzkum mezi p\u0159ibli\u017en\u011b 10 000 spot\u0159ebiteli po cel\u00e9 Evrop\u011b. V\u00fdsledn\u00fd <a href=\"https:\/\/www.mollie.com\/de\/european-ecommerce-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ecommerce Report<\/a> poskytuje cenn\u00e9 poznatky o aktu\u00e1ln\u00edm chov\u00e1n\u00ed p\u0159i nakupov\u00e1n\u00ed a vznikaj\u00edc\u00edch trendech v online maloobchodu pro rok 2025.<\/p><p class=\"theme-wp-block gb-responsive-941438-identifier\">V tomto blogov\u00e9m \u010dl\u00e1nku se pod\u00edv\u00e1me na v\u00fdsledky pro N\u011bmecko, shrneme kl\u00ed\u010dov\u00e1 data a fakta a um\u00edst\u00edme je do dynamick\u00e9ho prost\u0159ed\u00ed e-commerce.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-58825-identifier\">Ecommerce trendy 2024 a 2025: N\u00e1kupn\u00ed zvyky, loajalita z\u00e1kazn\u00edk\u016f a dal\u0161\u00ed zaj\u00edmav\u00e9 poznatky<\/h2><p class=\"theme-wp-block gb-responsive-429182-identifier\">Jako jeden z nejv\u011bt\u0161\u00edch trh\u016f je n\u011bmeck\u00fd online maloobchod kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed evropsk\u00e9 e-commerce krajiny a tak\u00e9 d\u016fle\u017eit\u00fdm ukazatelem n\u00e1zor\u016f a pocit\u016f spot\u0159ebitel\u016f. Pro studii provedla spole\u010dnost Mollie ve spolupr\u00e1ci s v\u00fdzkumnou agenturou Coleman Parkes pr\u016fzkum mezi p\u0159ibli\u017en\u011b 10 000 spot\u0159ebiteli \u2013 2 000 v N\u011bmecku, Francii, Nizozemsku, Belgii a Spojen\u00e9m kr\u00e1lovstv\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-38824-identifier\">Abychom z\u00edskali co nejreprezentativn\u011bj\u0161\u00ed obraz situace v online maloobchodu, byla kladena velk\u00e1 d\u016fle\u017eitost na rozmanitost vzorku z hlediska v\u011bkov\u00e9 skupiny, pohlav\u00ed, p\u0159\u00edjmu atd. N\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti se podrobn\u011bji zam\u011b\u0159\u00ed na r\u016fzn\u00e9 kategorie zpr\u00e1vy.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-914866-identifier\">Obecn\u00e1 ekonomick\u00e1 situace<\/h3><p class=\"theme-wp-block gb-responsive-102917-identifier\">Pr\u016fmysl a politika \u010del\u00ed v sou\u010dasnosti mnoha v\u00fdzv\u00e1m a maj\u00ed sp\u00ed\u0161e pesimistick\u00fd pohled na progn\u00f3zy ekonomick\u00e9ho v\u00fdvoje. Naopak v\u00fdsledky ukazuj\u00ed, \u017ee spot\u0159ebitel\u00e9 jsou pozitivn\u011bj\u0161\u00ed, proto\u017ee hodnota klesla m\u00e9n\u011b v\u00fdrazn\u011b ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm rokem, ne\u017e by se dalo o\u010dek\u00e1vat. Koneckonc\u016f, <strong>42 % respondent\u016f o\u010dek\u00e1v\u00e1 zlep\u0161en\u00ed ekonomick\u00e9 situace<\/strong>, co\u017e je o p\u011bt procentn\u00edch bod\u016f m\u00e9n\u011b ne\u017e v roce 2023 (47 %).<\/p><div class=\"wp-block-image gb-responsive-221886-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-scaled.jpg\" alt=\"E-commerce trendy v roce 2025 jsou velmi rozmanit\u00e9.\" class=\"wp-image-79308\" style=\"width:607px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-438908-identifier\">Sou\u010dasn\u00e1 ekonomick\u00e1 situace je tak\u00e9 hodnocena relativn\u011b dob\u0159e:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-493919-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-839638-identifier\"><strong>58%<\/strong> hodnot\u00ed jako dobr\u00e9 a\u017e velmi dobr\u00e9 nebo neutr\u00e1ln\u00ed.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-898219-identifier\"><strong>42%<\/strong> maj\u00ed \u0161patn\u00fd nebo velmi \u0161patn\u00fd dojem.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-422603-identifier\">Ve srovn\u00e1n\u00ed: V p\u0159edchoz\u00edm roce 54 % poskytlo pozitivn\u00ed a\u017e neutr\u00e1ln\u00ed hodnocen\u00ed a 45 % bylo negativn\u011b naklon\u011bno.<\/p><p class=\"theme-wp-block gb-responsive-312844-identifier\">M\u016f\u017ee tak\u00e9 p\u0159ekvapit, \u017ee po\u010det online nakupuj\u00edc\u00edch, kte\u0159\u00ed cht\u011bj\u00ed <strong>&#8220;utr\u00e1cet mnohem v\u00edce&#8221;<\/strong>, vzrostl z 7 % na 12 %. Drtiv\u00e1 v\u011bt\u0161ina respondent\u016f uvedla, \u017ee chce <strong>utr\u00e1cet stejn\u011b nebo v\u00edce (81 %)<\/strong>. Pouze 19 % o\u010dek\u00e1v\u00e1, \u017ee utrat\u00ed m\u00e9n\u011b. To jsou p\u0159\u00edjemn\u011b dobr\u00e9 e-commerce trendy pro rok 2025.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-461791-identifier\">N\u00e1kupn\u00ed zvyky a kan\u00e1ly<\/h3><p class=\"theme-wp-block gb-responsive-521734-identifier\">Kde a jak nakupuj\u00ed n\u011bme\u010dt\u00ed spot\u0159ebitel\u00e9 online? Tato ot\u00e1zka je obzvl\u00e1\u0161\u0165 relevantn\u00ed pro multikan\u00e1lov\u00e9 prodejce. Jasn\u011b vedou obchodn\u00ed platformy jako <strong>Amazon<\/strong>. 51 % respondent\u016f uvedlo, \u017ee za\u010d\u00ednaj\u00ed sv\u00e9 hled\u00e1n\u00ed p\u0159\u00edmo u hlavn\u00edch online prodejc\u016f. 40 % tak\u00e9 hled\u00e1 pomoc\u00ed <strong>vyhled\u00e1va\u010de<\/strong> jako Google a 36 % tak\u00e9 nakupuje p\u0159\u00edmo z <strong>internetov\u00e9ho obchodu<\/strong> poskytovatele.<\/p><div class=\"wp-block-image gb-responsive-670327-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-scaled.jpg\" alt=\"Kter\u00e9 e-commerce trendy z roku 2024 se dostanou i do roku 2025?\" class=\"wp-image-79329\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-871258-identifier\">M\u00e9n\u011b popul\u00e1rn\u00ed ne\u017e v mezin\u00e1rodn\u00edm srovn\u00e1n\u00ed je soci\u00e1ln\u00ed aspekt mezi n\u011bmeck\u00fdmi online nakupuj\u00edc\u00edmi:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828346-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-568069-identifier\">Pouze 32 % \u010dte <strong>recenze<\/strong> p\u0159ed proveden\u00edm n\u00e1kupu (pr\u016fm\u011br = 35 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-780231-identifier\">Alespo\u0148 18 % se pt\u00e1 <strong>rodiny a p\u0159\u00e1tel<\/strong> na doporu\u010den\u00ed (pr\u016fm\u011br = 23 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-896829-identifier\">Pouh\u00fdch 10 % hled\u00e1 inspiraci u sv\u00fdch <strong>obl\u00edben\u00fdch zna\u010dek<\/strong> na soci\u00e1ln\u00edch m\u00e9di\u00edch (pr\u016fm\u011br = 14 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-394837-identifier\">A pouh\u00fdch 9 % kontroluje <strong>influencery<\/strong> nebo tv\u016frce obsahu p\u0159ed proveden\u00edm n\u00e1kupu (pr\u016fm\u011br = 11 %).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-130910-identifier\">Pro N\u011bmce se v\u0161ak zd\u00e1 b\u00fdt d\u016fle\u017eit\u011bj\u0161\u00ed <strong>cena<\/strong> \u2013 29 % nav\u0161t\u011bvuje srovn\u00e1vac\u00ed str\u00e1nky p\u0159ed proveden\u00edm n\u00e1kupu (pr\u016fm\u011br = 24 %).<\/p><p class=\"theme-wp-block gb-responsive-357584-identifier\">Odpov\u00eddaj\u00edc\u00edm zp\u016fsobem jsou v\u00fdsledky t\u00fdkaj\u00edc\u00ed se nejpopul\u00e1rn\u011bj\u0161\u00edch kan\u00e1l\u016f soci\u00e1ln\u00edho prodeje tak\u00e9 uvedeny do perspektivy. Zat\u00edmco v\u00edce ne\u017e 30 % uvedlo, \u017ee pou\u017e\u00edv\u00e1 Facebook, YouTube a Instagram, hled\u00e1n\u00ed p\u0159es Amazon a Google se st\u00e1le zd\u00e1 b\u00fdt nejobl\u00edben\u011bj\u0161\u00ed. Tak\u017ee se s trendy v e-commerce pro rok 2025 nic nem\u011bn\u00ed.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-832966-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tSELLERLOGIC Repricer ur\u010duje optim\u00e1ln\u00ed prodejn\u00ed cenu va\u0161ich produkt\u016f.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tCena je rozhoduj\u00edc\u00ed. Zajist\u011bte si svou bezplatnou zku\u0161ebn\u00ed verzi a maximalizujte p\u0159\u00edjmy a mar\u017ee. Nev\u00e1hejte. Jednejte nyn\u00ed.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/mr\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zjistit v\u00edce<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-571852-identifier\">Loaj\u00e1ln\u00ed z\u00e1kazn\u00edci<\/h3><p class=\"theme-wp-block gb-responsive-406710-identifier\">Kdo by necht\u011bl vybudovat loaj\u00e1ln\u00ed z\u00e1kaznickou z\u00e1kladnu, kter\u00e1 se neust\u00e1le vrac\u00ed do jejich vlastn\u00edho internetov\u00e9ho obchodu nebo opakovan\u011b nakupuje na Amazonu? Studie se tak\u00e9 dotazovala na faktory, kter\u00e9 k tomu p\u0159isp\u00edvaj\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-56844-identifier\">Pro n\u011bmeck\u00e9 spot\u0159ebitele jsou obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9 <strong>zdarma doru\u010den\u00ed<\/strong> (85 %), dostupn\u00e9 <strong>platebn\u00ed metody<\/strong> (81 %), stejn\u011b jako <strong>zdarma vr\u00e1cen\u00ed<\/strong> (81 %) a <strong>cena<\/strong> (80 %). Ale tak\u00e9 webov\u00e9 str\u00e1nky a z\u00e1kaznick\u00e1 podpora hraj\u00ed v\u00fdznamnou roli.<\/p><p class=\"theme-wp-block gb-responsive-207140-identifier\">Tyto aspekty jsou v\u0161ak pr\u016fm\u011brn\u011b pro n\u011bmeck\u00e9 nakupuj\u00edc\u00ed o n\u011bco m\u00e9n\u011b d\u016fle\u017eit\u00e9 ne\u017e pro jejich evropsk\u00e9 sousedy. N\u011bmci naopak st\u00e1le v\u00edce d\u016fv\u011b\u0159uj\u00ed jednoduch\u00e9mu, <strong>plynul\u00e9mu n\u00e1kupn\u00edmu procesu<\/strong>. Registrace a p\u0159ihl\u00e1\u0161en\u00ed, stejn\u011b jako vyhled\u00e1v\u00e1n\u00ed produkt\u016f, jsou \u010dasto d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e nap\u0159\u00edklad r\u016fzn\u00e9 mo\u017enosti doru\u010den\u00ed nebo v\u011brnostn\u00ed programy.<\/p><div class=\"wp-block-image gb-responsive-159116-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-scaled.jpg\" alt=\"B2B nebo B2C? E-commerce trendy ukazuj\u00ed posun sm\u011brem k obchodov\u00e1n\u00ed se z\u00e1kazn\u00edky z podnik\u00e1n\u00ed.\" class=\"wp-image-79347\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-526287-identifier\">Tak\u00e9 se hod\u00ed, \u017ee 67 % respondent\u016f preferuje <strong>PayPal<\/strong> jako platebn\u00ed metodu, proto\u017ee je jednoduch\u00fd, p\u0159ehledn\u00fd a rychl\u00fd. Na druh\u00e9m m\u00edst\u011b je n\u00e1kup na <strong>fakturu<\/strong> (40 %), <strong>platba kartou<\/strong> (36 %), stejn\u011b jako <strong>inkaso<\/strong> a <strong>p\u0159evod<\/strong> (31 a 29 %, respektive). P\u0159evod SOFORT, Google \/ Apple Pay nebo Giropay a n\u00e1kup na spl\u00e1tky hraj\u00ed t\u00e9m\u011b\u0159 \u017e\u00e1dnou roli.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-141738-identifier\">Opu\u0161t\u011bn\u00e9 ko\u0161\u00edky<\/h3><p class=\"theme-wp-block gb-responsive-332021-identifier\">\u201eZ jak\u00fdch d\u016fvod\u016f byste opustili sv\u016fj n\u00e1kup nebo ko\u0161\u00edk b\u011bhem objedn\u00e1vkov\u00e9ho procesu?\u201c V reakci na tuto ot\u00e1zku v\u011bt\u0161ina n\u011bmeck\u00fdch respondent\u016f uvedla, \u017ee <strong>vysok\u00e9 n\u00e1klady na dopravu nebo poplatky<\/strong> jsou nejd\u016fle\u017eit\u011bj\u0161\u00edm d\u016fvodem pro opu\u0161t\u011bn\u00fd ko\u0161\u00edk (55 %). Obavy o <strong>bezpe\u010dnost plateb<\/strong> jsou tak\u00e9 hodnoceny velmi vysoko (44 %). I kdy\u017e <strong>preferovan\u00e1 platebn\u00ed metoda chyb\u00ed<\/strong> (41 %) nebo <strong>bankovn\u00ed karta nen\u00ed akceptov\u00e1na<\/strong> (28 %), m\u016f\u017ee to v\u00e9st k opu\u0161t\u011bn\u00ed.<\/p><div class=\"wp-block-image gb-responsive-803011-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-scaled.jpg\" alt=\"Trendy v e-commerce a online maloobchodu 2025\" class=\"wp-image-79365\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-142592-identifier\">Dal\u0161\u00edmi d\u016fvody byly \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-453687-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-676209-identifier\">sd\u00edlen\u00ed <strong>dat<\/strong> s t\u0159et\u00edmi stranami (34%),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-704075-identifier\">a <strong>slo\u017eit\u00fd proces pokladny<\/strong> (24%),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-814666-identifier\">p\u0159esm\u011brov\u00e1n\u00ed <strong>na jinou webovou str\u00e1nku pro platbu<\/strong> (26%),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-769431-identifier\">p\u0159\u00edli\u0161 dlouh\u00fd <strong>proces na\u010d\u00edt\u00e1n\u00ed<\/strong> b\u011bhem pokladny (18%) a<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-370866-identifier\">po\u017eadavek na vytvo\u0159en\u00ed <strong>u\u017eivatelsk\u00e9ho \u00fa\u010dtu<\/strong> (22%)<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-552835-identifier\">\u017de neo\u010dek\u00e1van\u00e9 dodate\u010dn\u00e9 n\u00e1klady jsou hlavn\u00edm d\u016fvodem opu\u0161t\u011bn\u00e9ho objedn\u00e1vkov\u00e9ho procesu, nen\u00ed p\u0159ekvapuj\u00edc\u00ed, vzhledem k tomu, jak cenov\u011b citliv\u00fd je n\u011bmeck\u00fd online nakupuj\u00edc\u00ed<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-377576-identifier\">Reklama<\/h3><p class=\"theme-wp-block gb-responsive-18148-identifier\">Jak mohou online prodejci p\u0159it\u00e1hnout nov\u00e9 z\u00e1kazn\u00edky pro sv\u00e9 produkty? V n\u011bmeck\u00e9m e-commerce sektoru se <strong>slevov\u00e9 akce p\u0159i opu\u0161t\u011bn\u00ed webov\u00e9 str\u00e1nky prodejce<\/strong> zdaj\u00ed b\u00fdt nejperspektivn\u011bj\u0161\u00ed (39%). Tak\u00e9 <strong>newslettery<\/strong> (34%), <strong>retargeting<\/strong> (32%), <strong>p\u0159ipom\u00ednkov\u00e9 e-maily<\/strong> pro existuj\u00edc\u00ed ko\u0161\u00edky (26%) a <strong>reklama ve vyhled\u00e1va\u010d\u00edch<\/strong> (24%) jsou mezi spot\u0159ebiteli relativn\u011b dob\u0159e p\u0159ij\u00edm\u00e1ny.<\/p><div class=\"wp-block-image gb-responsive-88694-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-scaled.jpg\" alt=\"E-commerce trendy v roce 2025 jsou m\u00e9n\u011b zam\u011b\u0159en\u00e9 na AI, ne\u017e se o\u010dek\u00e1valo.\" class=\"wp-image-79383\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-243018-identifier\">Personalizovan\u00e1 doporu\u010den\u00ed nebo zobrazen\u00ed souvisej\u00edc\u00edch produkt\u016f, reklama influencer\u016f nebo reklamy na soci\u00e1ln\u00edch m\u00e9di\u00edch jsou na druh\u00e9 stran\u011b sp\u00ed\u0161e nepopul\u00e1rn\u00ed. Co se t\u00fd\u010de e-commerce trend\u016f pro rok 2025, zd\u00e1 se, \u017ee v t\u00e9to oblasti je m\u00e9n\u011b pohybu, proto\u017ee tyto v\u00fdsledky obecn\u011b odpov\u00eddaj\u00ed kan\u00e1l\u016fm, kter\u00fdmi n\u011bme\u010dt\u00ed spot\u0159ebitel\u00e9 nakupuj\u00ed. I tam byly soci\u00e1ln\u00ed m\u00e9dia a influence\u0159i sp\u00ed\u0161e sekund\u00e1rn\u00ed ve srovn\u00e1n\u00ed s velk\u00fdmi obchodn\u00edmi platformami jako Amazon nebo vyhled\u00e1va\u010di jako Google.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-340012-identifier\">Tipy pro v\u00e1\u0161 e-commerce podnik: Trendy 2025<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-36442-identifier\"><img decoding=\"async\" width=\"2560\" height=\"1435\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-scaled.jpeg\" alt=\"V e-commerce jsou mnoh\u00e9 trendy pouze kr\u00e1tkodob\u00e9. Poprv\u00e9 jsou tak\u00e9 zahrnuty B2B do e-commerce trend\u016f 2025.\" class=\"wp-image-79206\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-large.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-huge.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-2048x1148.jpeg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-scaled.jpeg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-775545-identifier\">B\u00fdt v obraze je v tak dynamick\u00e9m prost\u0159ed\u00ed, jako je online maloobchod, d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdy jindy. N\u00ed\u017ee v\u00e1m p\u0159in\u00e1\u0161\u00edme kl\u00ed\u010dov\u00e1 doporu\u010den\u00ed z na\u0161ich mnohalet\u00fdch zku\u0161enost\u00ed a v\u00fd\u0161e uveden\u00fdch v\u00fdsledk\u016f studie, abychom v\u00e1m pomohli d\u00e1le roz\u0161\u00ed\u0159it va\u0161e podnik\u00e1n\u00ed.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-758354-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-976564-identifier\"><strong>Optimalizujte cenovou strategii<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-804421-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-20137-identifier\">Konkuren\u010dn\u00ed ceny: Vzhledem k tomu, \u017ee t\u00e9m\u011b\u0159 50 % n\u011bmeck\u00fdch kupuj\u00edc\u00edch obvykle vyb\u00edr\u00e1 nejlevn\u011bj\u0161\u00ed produkt, by prodejci m\u011bli pravideln\u011b porovn\u00e1vat sv\u00e9 ceny s konkurenc\u00ed a p\u0159izp\u016fsobovat je tr\u017en\u00edm podm\u00ednk\u00e1m. Ide\u00e1ln\u011b by m\u011bl b\u00fdt pou\u017eit <a href=\"https:\/\/www.sellerlogic.com\/cs\/amazon-dynamic-repricing-tool\/\">n\u00e1stroj pro automatickou zm\u011bnu cen poh\u00e1n\u011bn\u00fd AI<\/a> k optimalizaci cen v re\u00e1ln\u00e9m \u010dase na z\u00e1klad\u011b konkurence a popt\u00e1vky.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-607308-identifier\">C\u00edlen\u00e9 slevov\u00e9 akce: Pou\u017e\u00edvejte \u010dasov\u011b omezen\u00e9 slevy, abyste p\u0159esv\u011bd\u010dili z\u00e1kazn\u00edky \u2013 zejm\u00e9na kdy\u017e d\u0159\u00edve nav\u0161t\u00edvili produkt (kl\u00ed\u010dov\u00e9 slovo \u201cretargeting\u201d). <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/dynamicke-ceny-pro-maloobchodniky-v-e-commerce-s-pevnym-rozpoctem\/\">Push strategie<\/a> je pro to zvl\u00e1\u0161\u0165 vhodn\u00e1.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-861806-identifier\"><strong>Transparentn\u00ed a spravedliv\u00e9 n\u00e1klady na dopravu<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-427536-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-690917-identifier\">Spravedliv\u00e9 n\u00e1klady na dopravu: 55 % kupuj\u00edc\u00edch uv\u00e1d\u00ed vysok\u00e9 n\u00e1klady na dopravu jako d\u016fvod opu\u0161t\u011bn\u00ed ko\u0161\u00edku. Nab\u00eddn\u011bte bezplatnou nebo m\u00edrn\u011b cenov\u011b dostupnou dopravu a plnou flexibilitu (zp\u016fsoby dopravy, sledov\u00e1n\u00ed atd.).<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-727220-identifier\">Bezplatn\u00e9 vr\u00e1cen\u00ed, stejn\u011b jako bezplatn\u00e1 doprava, se ji\u017e l\u00e9ta pova\u017euje za sou\u010d\u00e1st e-commerce trend\u016f. V roce 2025 tomu tak ji\u017e nen\u00ed. P\u0159esto by m\u011blo b\u00fdt vr\u00e1cen\u00ed snadn\u00e9. Kdo pou\u017e\u00edv\u00e1 <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-mezi-eu-a-uk-tady-je-co-mohou-prodejci-delat\/\">Amazon FBA<\/a>, m\u00e1 to zde snadn\u00e9.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619656-identifier\">Brzk\u00e1 transparentnost: Komunikujte n\u00e1klady na dopravu a jak\u00e9koli poplatky p\u0159\u00edmo na str\u00e1nce produktu, abyste se vyhnuli neo\u010dek\u00e1van\u00fdm dodate\u010dn\u00fdm n\u00e1klad\u016fm.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-274741-identifier\"><strong>Platebn\u00ed metody a d\u016fv\u011bra<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-144901-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-824884-identifier\">\u201cKup nyn\u00ed, zapla\u0165 pozd\u011bji\u201d (BNPL): \u201cKup nyn\u00ed, zapla\u0165 pozd\u011bji\u201d se v N\u011bmecku dosud nestalo roz\u0161\u00ed\u0159en\u00fdm a obecn\u011b je m\u00e9n\u011b popul\u00e1rn\u00ed ve srovn\u00e1n\u00ed s mezin\u00e1rodn\u00edmi standardy. P\u0159esto se t\u00e9ma dost\u00e1v\u00e1 do pop\u0159ed\u00ed a nem\u011blo by b\u00fdt p\u0159\u00edli\u0161 rychle odm\u00edt\u00e1no. V p\u0159\u00edpad\u011b pot\u0159eby implementujte vhodn\u00e1 \u0159e\u0161en\u00ed.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829987-identifier\">Ujist\u011bte se, \u017ee ve sv\u00e9m vlastn\u00edm online obchod\u011b nab\u00edz\u00edte nejb\u011b\u017en\u011bj\u0161\u00ed platebn\u00ed metody (PayPal, faktura, karta) a kladete velk\u00fd d\u016fraz na bezpe\u010dnost dat (a proaktivn\u011b to komunikujte).<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-483285-identifier\"><strong>Dlouhodob\u00e1 retence z\u00e1kazn\u00edk\u016f<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-364098-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-10291-identifier\">Zajist\u011bte spokojenost z\u00e1kazn\u00edk\u016f: D\u016fv\u011bra je pro n\u011bmeck\u00e9 kupuj\u00edc\u00ed z\u00e1sadn\u00ed. Rychle reagujte na dotazy z\u00e1kazn\u00edk\u016f a \u0161t\u011bd\u0159e se vyrovn\u00e1vejte s vr\u00e1cen\u00edm zbo\u017e\u00ed. To tak\u00e9 prosp\u011bje va\u0161emu \u00fa\u010dtu prodejce na Amazonu.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-593652-identifier\">Vytv\u00e1\u0159ejte pob\u00eddky k opakovan\u00e9mu n\u00e1kupu: Pou\u017e\u00edvejte slevy na opakovan\u00e9 n\u00e1kupy nebo pouk\u00e1zky na dal\u0161\u00ed n\u00e1kup. P\u0159ipom\u00ednejte z\u00e1kazn\u00edk\u016fm opu\u0161t\u011bn\u00e9 ko\u0161\u00edky, pokud je to nutn\u00e9, a roz\u0161i\u0159te sv\u016fj marketing prost\u0159ednictv\u00edm newsletter\u016f.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-112376-identifier\"><strong>Efektivn\u00ed vyu\u017eit\u00ed reklamy<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-687867-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-67736-identifier\">C\u00edlen\u00e9 reklamy na kl\u00ed\u010dov\u00e1 slova, kter\u00e1 podporuj\u00ed porovn\u00e1n\u00ed cen (\u201clevn\u00e9,\u201d \u201cnejlep\u0161\u00ed kvalita,\u201d \u201cv\u00edt\u011bz testu\u201d).<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-790764-identifier\">Testujte retargetingov\u00e9 reklamy na produkty, kter\u00e9 si z\u00e1kazn\u00edci prohl\u00ed\u017eeli, ale dosud je nekoupili.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-109822-identifier\"><strong>Soci\u00e1ln\u00ed m\u00e9dia a mobiln\u00ed obchod<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-491666-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-945370-identifier\">YouTube a Instagram: Vyu\u017eijte tyto kan\u00e1ly k propagaci sv\u00fdch produkt\u016f na Amazonu. N\u011bme\u010dt\u00ed kupuj\u00edc\u00ed obvykle dob\u0159e reaguj\u00ed na informativn\u00ed video obsah. Nejlep\u0161\u00ed je odkazovat p\u0159\u00edmo na v\u00e1\u0161 <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/co-je-obchod-znacky-amazon-jak-vytvorit-svuj-vlastni-obchod-na-amazonu\/\">Amazon Store<\/a>.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-166693-identifier\">Mobiln\u00ed obchod byl a je e-commerce trend, kter\u00fd bude i v roce 2025 nad\u00e1le nab\u00edrat na s\u00edle. Na mnoha trz\u00edch ji\u017e p\u0159edstavuje p\u0159ibli\u017en\u011b polovinu p\u0159\u00edjm\u016f. Optimalizujte sv\u00e9 webov\u00e9 str\u00e1nky a procesy objedn\u00e1v\u00e1n\u00ed podle toho.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57473-identifier\"><strong>Um\u011bl\u00e1 inteligence a interaktivn\u00ed n\u00e1kupn\u00ed technologie<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-286203-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-801448-identifier\">Bu\u010fte otev\u0159en\u00ed, ale kriti\u010dt\u00ed k AI a testovac\u00edm n\u00e1stroj\u016fm, abyste porozum\u011bli sv\u00e9 c\u00edlov\u00e9 skupin\u011b, p\u0159edpov\u011bd\u011bli chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a poskytli u\u017eivatel\u016fm personalizovan\u00e1 doporu\u010den\u00ed na z\u00e1klad\u011b toho \u2013 nap\u0159. syst\u00e9my doporu\u010den\u00ed poh\u00e1n\u011bn\u00e9 AI, chatboti a virtu\u00e1ln\u00ed asistenti. Pe\u010dliv\u011b sledujte v\u00fdsledky.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979207-identifier\">Roz\u0161\u00ed\u0159en\u00e1 realita (AR) a virtu\u00e1ln\u00ed realita (VR) nejsou jen m\u00f3dn\u00ed slova. Virtu\u00e1ln\u00ed zku\u0161ebn\u00ed kabiny, 3D vizualizace produkt\u016f nebo interaktivn\u00ed demonstrace mohou posunout m\u00edru konverze na novou \u00farove\u0148 a v nadch\u00e1zej\u00edc\u00edch letech z\u00edskaj\u00ed na v\u00fdznamu.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375408-identifier\"><strong>Online B2B obchod a glob\u00e1ln\u00ed trhy<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-10876-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-470772-identifier\">Jedn\u00edm z nejv\u011bt\u0161\u00edch trend\u016f v e-commerce je posun sm\u011brem k B2B podnik\u00e1n\u00ed \u2013 p\u0159esto mnoz\u00ed online prodejci tuto p\u0159\u00edle\u017eitost dosud nevyu\u017eili. S <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/amazon-b2b-zacatecnicky-pruvodce-pro-prodejce-na-amazonu-nebo-ty-kteri-se-jimi-chteji-stat\/\">Amazon Business<\/a> tr\u017ei\u0161t\u011bm je implementace jednoduch\u00e1 a m\u016f\u017ee b\u00fdt provedena rychle.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18488-identifier\">Stejn\u011b jako se hranice mezi offline a online nakupov\u00e1n\u00edm st\u00e1le v\u00edce st\u00edraj\u00ed, st\u00e1vaj\u00ed se n\u00e1rodn\u00ed hranice st\u00e1le m\u00e9n\u011b relevantn\u00ed. P\u0159eshrani\u010dn\u00ed strategie odemykaj\u00ed nov\u00e9 p\u0159\u00edjmov\u00e9 potenci\u00e1ly a spole\u010dnosti by se m\u011bly nyn\u00ed p\u0159ipravit na <a href=\"https:\/\/www.sellerlogic.com\/cs\/blog\/preshranicni-e-commerce-s-amazonem-jak-uspet-v-mezinarodnim-prodeji\/\">bezprobl\u00e9mov\u00e9 mezin\u00e1rodn\u00ed transakce<\/a>.<\/li>\n<\/ul>\n<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-419288-identifier\">Z\u00e1v\u011br: E-commerce trendy 2025<\/h2><p class=\"theme-wp-block gb-responsive-43763-identifier\">V\u00fdsledky spot\u0159ebitelsk\u00e9ho pr\u016fzkumu spole\u010dnosti Mollie p\u016fsobiv\u011b ukazuj\u00ed, jak dynamick\u00fd a n\u00e1ro\u010dn\u00fd z\u016fst\u00e1v\u00e1 trh e-commerce v roce 2025. A\u0165 u\u017e se jedn\u00e1 o optimalizovan\u00e9 cenov\u00e9 strategie, mobiln\u00ed n\u00e1kupn\u00ed zvyklosti nebo vyu\u017eit\u00ed AI \u2013 prodejci, kte\u0159\u00ed se p\u0159izp\u016fsob\u00ed a investuj\u00ed do inovativn\u00edch technologi\u00ed, budou m\u00edt z t\u011bchto trend\u016f prosp\u011bch.<\/p><p class=\"theme-wp-block gb-responsive-627708-identifier\">Zvl\u00e1\u0161\u0165 jasn\u011b vypl\u00fdv\u00e1, \u017ee spot\u0159ebitel\u00e9 tou\u017e\u00ed po n\u00e1kupn\u00edm z\u00e1\u017eitku, kter\u00fd je jednoduch\u00fd, transparentn\u00ed a cenov\u011b uv\u011bdom\u011bl\u00fd. Z\u00e1rove\u0148 mezin\u00e1rodn\u00ed trhy a nov\u00e9 technologie nab\u00edzej\u00ed vzru\u0161uj\u00edc\u00ed p\u0159\u00edle\u017eitosti pro prodejce, kte\u0159\u00ed jsou ochotni p\u0159izp\u016fsobit sv\u00e9 strategie a prozkoumat nov\u00e9 cesty.<\/p><p class=\"theme-wp-block gb-responsive-908992-identifier\">Zat\u00edmco velk\u00e9 obchodn\u00ed platformy nad\u00e1le dominuj\u00ed, p\u0159\u00edle\u017eitost pro men\u0161\u00ed spole\u010dnosti spo\u010d\u00edv\u00e1 v obsazen\u00ed nika, vytv\u00e1\u0159en\u00ed osobn\u00edch z\u00e1\u017eitk\u016f a zam\u011b\u0159en\u00ed na d\u016fv\u011bru a efektivitu. S jasn\u00fdmi prioritami, strategick\u00fdmi investicemi a otev\u0159en\u00fdma o\u010dima pro nadch\u00e1zej\u00edc\u00ed zm\u011bny se rok 2025 m\u016f\u017ee st\u00e1t rokem r\u016fstu a inovac\u00ed pro mnoho prodejc\u016f.<\/p><p class=\"theme-wp-block gb-responsive-401878-identifier\">Jedna v\u011bc je jist\u00e1: Po\u017eadavky spot\u0159ebitel\u016f se m\u011bn\u00ed a mnoho e-commerce trend\u016f bude v roce 2025 relevantn\u011bj\u0161\u00ed ne\u017e kdy jindy \u2013 ti, kte\u0159\u00ed dnes nastav\u00ed spr\u00e1vn\u00fd sm\u011br, budou m\u00edt \u00fasp\u011bch v z\u00edt\u0159ej\u0161\u00ed konkurenci.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-771783-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1737714395709\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 v\u00fdvoje dominuj\u00ed e-commerce trend\u016fm 2025?<\/strong><\/strong> <p class=\"schema-faq-answer\">Kl\u00ed\u010dov\u00e9 trendy zahrnuj\u00ed vyu\u017eit\u00ed AI pro personalizovan\u00e9 n\u00e1kupn\u00ed z\u00e1\u017eitky, rostouc\u00ed v\u00fdznam mobiln\u00edho obchodu a mezin\u00e1rodn\u00edch tr\u017ei\u0161\u0165, stejn\u011b jako transparentn\u00ed ceny a flexibiln\u00ed platebn\u00ed mo\u017enosti, jako je &#8220;Kup nyn\u00ed, zapla\u0165 pozd\u011bji&#8221;.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1737714411556\"><strong class=\"schema-faq-question\"><strong>Co o\u010dek\u00e1vaj\u00ed n\u011bme\u010dt\u00ed spot\u0159ebitel\u00e9 od online obchodu?<\/strong><\/strong> <p class=\"schema-faq-answer\">N\u011bme\u010dt\u00ed kupuj\u00edc\u00ed kladou velk\u00fd d\u016fraz na bezplatnou dopravu, jednoduch\u00fd n\u00e1kupn\u00ed proces a b\u011b\u017en\u00e9 platebn\u00ed metody, jako je PayPal. Krom\u011b toho hraje kl\u00ed\u010dovou roli transparentn\u00ed pokladna bez neo\u010dek\u00e1van\u00fdch dodate\u010dn\u00fdch n\u00e1klad\u016f.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1737714426424\"><strong class=\"schema-faq-question\"><strong>Jak mohou online prodejci l\u00e9pe udr\u017eet z\u00e1kazn\u00edky?<\/strong><\/strong> <p class=\"schema-faq-answer\">P\u0159es plynulou z\u00e1kaznickou podporu, slevy na opakovan\u00e9 n\u00e1kupy, personalizovan\u00e1 doporu\u010den\u00ed a c\u00edlen\u00e9 retargetingov\u00e9 kampan\u011b. Jasn\u00e1 komunikace a flexibiln\u00ed vr\u00e1cen\u00ed zbo\u017e\u00ed nav\u00edc posiluj\u00ed d\u016fv\u011bru z\u00e1kazn\u00edk\u016f.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-302150-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Kredity k obr\u00e1zk\u016fm: \u00a9 Business Pics \u2013 stock.adobe.com \/ \u00a9 ImageKing \u2013 stock.adobe.com<\/span><\/p><p class=\"theme-wp-block gb-responsive-605833-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00fd rok na p\u0159elomu roku se objevuj\u00ed jako houby po de\u0161ti: texty a videa o d\u016fle\u017eit\u00fdch, nejd\u016fle\u017eit\u011bj\u0161\u00edch a naprosto nejd\u016fle\u017eit\u011bj\u0161\u00edch B2B a B2C e-commerce trendech pro st\u00e1le mlad\u00fd rok. (Sebeproklamovan\u00ed) experti mluv\u00ed do kamer, d\u00e1vaj\u00ed rozhovory nebo p\u00ed\u0161\u00ed \u2013 obvykle se m\u00e9n\u011b hovo\u0159\u00ed o konkr\u00e9tn\u00edch zdroj\u00edch. Na konci roku nikoho nezaj\u00edm\u00e1, zda se splnil alespo\u0148<\/p>\n","protected":false},"author":3,"featured_media":79290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[921],"tags":[],"class_list":["post-108780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodej-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce trendy 2025: Studie s v\u00edce ne\u017e 10 000 spot\u0159ebiteli<\/title>\n<meta name=\"description\" content=\"V\u00edce ne\u017e 10 000 spot\u0159ebitel\u016f bylo dotazov\u00e1no po cel\u00e9 Evrop\u011b. V\u00fdsledky odhaluj\u00ed e-commerce trendy v roce 2025. 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