{"id":108783,"date":"2022-11-30T09:19:29","date_gmt":"2022-11-30T09:19:29","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/trendy-v-elektronickem-obchode-cast-1-tyto-vyvoje-formuji-vase-e-com-strategie\/"},"modified":"2022-11-30T09:19:29","modified_gmt":"2022-11-30T09:19:29","slug":"trendy-v-elektronickem-obchode-cast-1-tyto-vyvoje-formuji-vase-e-com-strategie","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/cs\/blog\/trendy-v-elektronickem-obchode-cast-1-tyto-vyvoje-formuji-vase-e-com-strategie\/","title":{"rendered":"Trendy v elektronick\u00e9m obchod\u011b (\u010d\u00e1st 1) \u2013 tyto v\u00fdvoje formuj\u00ed va\u0161e E-Com strategie"},"content":{"rendered":"

Ka\u017ed\u00fd rok se objevuj\u00ed nov\u00e9 trendy v elektronick\u00e9m obchod\u011b. A\u0165 u\u017e se jedn\u00e1 o \u00fapravu spr\u00e1vy z\u00e1sob kv\u016fli nedostatku dod\u00e1vek, zpracov\u00e1n\u00ed AI nebo p\u0159echod od omnichannel k multichannel \u2013 krajina elektronick\u00e9ho obchodu je formov\u00e1na mnoha v\u00fdvoji, kter\u00e9 ovliv\u0148uj\u00ed online prodejce a nastavuj\u00ed nov\u00e9 impulsy. S bl\u00ed\u017e\u00edc\u00edm se koncem roku je \u010das pod\u00edvat se na nadch\u00e1zej\u00edc\u00ed trendy. Na kter\u00e9 v\u00fdvoje by si m\u011bli online prodejci d\u00e1vat pozor? Nejprve se zam\u011b\u0159\u00edme na nejd\u016fle\u017eit\u011bj\u0161\u00ed zm\u011bny v z\u00e1kladn\u00edch strategi\u00edch elektronick\u00e9ho obchodu.<\/p>

Elektronick\u00fd obchod: Sou\u010dasn\u00fd stav<\/h2>

Statistiky jasn\u011b ukazuj\u00ed v\u00fdvoj v elektronick\u00e9m obchod\u011b: Mezi roky 2013 a 2018 ukazuje N\u011bmeck\u00e1 obchodn\u00ed asociace r\u016fst p\u0159ibli\u017en\u011b o 66 procent<\/a> v B2C elektronick\u00e9m obchod\u011b. A v roce 2021 ji\u017e online maloobchod p\u0159ekonal hranici 100 miliard eur<\/a> v N\u011bmecku, podle \u00fadaj\u016f IFH K\u00d6LN. Do roku 2025 IFH K\u00d6LN o\u010dek\u00e1v\u00e1, \u017ee ka\u017ed\u00fd p\u00e1t\u00fd euro v maloobchodu bude generov\u00e1n online. Institut p\u0159edpov\u00edd\u00e1 p\u0159\u00edjem 139 miliard eur pro N\u011bmecko v roce 2025. Glob\u00e1ln\u00ed p\u0159edpov\u011bdi pro elektronick\u00fd obchod jsou je\u0161t\u011b p\u016fsobiv\u011bj\u0161\u00ed: Pr\u016fzkum Statista odhaduje potenci\u00e1ln\u00ed p\u0159\u00edjem pro rok 2025 na 2,9 bilionu eur \u2013 co\u017e p\u0159edstavuje n\u00e1r\u016fst p\u0159ibli\u017en\u011b o 80 procent ve srovn\u00e1n\u00ed s rokem 2021.<\/p>

R\u016fst p\u0159\u00edjm\u016f je v\u0161ak pouze jedn\u00edm aspektem v\u00fdvoje v elektronick\u00e9m obchod\u011b. Ot\u00e1zka nejd\u016fle\u017eit\u011bj\u0161\u00edch platforem v online maloobchodu je tak\u00e9 kl\u00ed\u010dov\u00e1 pro \u00fasp\u011bch. Zde se v\u00fdznam Amazonu rychle st\u00e1v\u00e1 jasn\u00fdm. V \u017eeb\u0159\u00ed\u010dku 100 nejv\u011bt\u0161\u00edch online obchod\u016f v N\u011bmecku<\/a> se Amazon umis\u0165uje na prvn\u00edm m\u00edst\u011b mezi nejd\u016fle\u017eit\u011bj\u0161\u00edmi n\u00e1kupn\u00edmi platformami podle \u00fadaj\u016f EHI Retail Institute. Jako generalista vygeneroval Amazon.de v roce 2021 \u010dist\u00fd p\u0159\u00edjem 15,86 miliardy eur. Pohled na nejobl\u00edben\u011bj\u0161\u00ed produktov\u00e9 kategorie v elektronick\u00e9m obchod\u011b tak\u00e9 odhaluje jasn\u00e9 trendy v n\u00e1kupn\u00edch preferenc\u00edch. Nejvy\u0161\u0161\u00ed p\u0159\u00edjmy generuj\u00edc\u00ed produktov\u00e9 kategorie<\/a> lze p\u0159i\u010d\u00edst segmentu od\u011bv\u016f (19,3 miliardy eur v p\u0159\u00edjmech v roce 2021) a tak\u00e9 elektronice a telekomunikac\u00edm (16,44 miliardy eur v p\u0159\u00edjmech v roce 2021). Segment od\u011bv\u016f s\u00e1m o sob\u011b tvo\u0159\u00ed t\u00e9m\u011b\u0159 \u010dtvrtinu celkov\u00e9ho p\u0159\u00edjmu v B2C elektronick\u00e9m obchod\u011b.<\/p>

Sou\u010dasn\u00fd stav v\u0161ak poskytuje online prodejc\u016fm pouze \u010d\u00e1ste\u010dn\u00fd obraz v\u00fdvoje. Nem\u011bli by se zam\u011b\u0159ovat pouze na progn\u00f3zy p\u0159\u00edjm\u016f, centr\u00e1ln\u00ed n\u00e1kupn\u00ed platformy a popul\u00e1rn\u00ed produktov\u00e9 kategorie. Pro \u00fasp\u011b\u0161n\u00e9 spole\u010dnosti dnes je tak\u00e9 d\u016fle\u017eit\u00e9 poskytovat vynikaj\u00edc\u00ed z\u00e1kaznickou zku\u0161enost sv\u00fdm z\u00e1kazn\u00edk\u016fm.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tMarketingov\u00e9 trendy 2023 (\u010d\u00e1st 2) \u2013 tyto \u010dty\u0159i v\u00fdvoje jsou kl\u00ed\u010dov\u00e9 pro \u00fasp\u011b\u0161n\u00fd marketing v e-commerce<\/a>\n\t\t\t<\/div>\n\t\t\t
Trendy v e-commerce 2023 ovliv\u0148uj\u00ed r\u016fzn\u00e9 oblasti online maloobchodu. V na\u0161em posledn\u00edm p\u0159\u00edsp\u011bvku jsme se podrobn\u011bji pod\u00edvali na trendy v e-commerce strategi\u00edch. Nicm\u00e9n\u011b se tak\u00e9 objevuj\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti v marketingu a ji\u017e zn\u00e1m\u00e9 kan\u00e1ly z\u00edsk\u00e1vaj\u00ed dal\u0161\u00ed v\u00fdzna…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tLogistick\u00e9 trendy 2023 (\u010c\u00e1st 3) \u2013 tyto t\u0159i v\u00fdvoje v e-commerce by m\u011bly b\u00fdt ur\u010dit\u011b zaznamen\u00e1ny online prodejci<\/a>\n\t\t\t<\/div>\n\t\t\t
Pro e-commerce je logistika zvl\u00e1\u0161tn\u00ed v\u00fdzvou. Zvl\u00e1\u0161\u0165 kv\u016fli neust\u00e1le rostouc\u00edmu objemu objedn\u00e1vek a nes\u010detn\u00fdm bal\u00ed\u010dk\u016fm a destinac\u00edm s t\u00edm spojen\u00fdm. Mnoho prodejc\u016f \u010dasto dosahuje sv\u00fdch limit\u016f s bal\u00ed\u010dky. Nicm\u00e9n\u011b logistick\u00e9 trendy 2023 tak\u00e9 nab\u00edzej\u00ed impulsy pro …<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Strategie elektronick\u00e9ho obchodu \u2013 budoucnost se zam\u011b\u0159uje na z\u00e1kaznickou zku\u0161enost<\/h2>

Sestavili jsme t\u0159i strategie elektronick\u00e9ho obchodu pro nadch\u00e1zej\u00edc\u00ed rok, kter\u00e9 p\u0159isp\u00edvaj\u00ed k z\u00e1kaznick\u00e9 zku\u0161enosti. Tak\u017ee omnichannel a D2C budou hr\u00e1t v\u00fdznamnou roli pro online prodejce v p\u0159\u00ed\u0161t\u00edm roce. Spr\u00e1vn\u00e1 kombinace plateb se st\u00e1le v\u00edce st\u00e1v\u00e1 krit\u00e9riem \u00fasp\u011bchu a v neposledn\u00ed \u0159ad\u011b bude budoucnost elektronick\u00e9ho obchodu formov\u00e1na mobiln\u00edmi za\u0159\u00edzen\u00edmi.<\/p>

1. P\u0159echod na multichannel a omnichannel se zvy\u0161uje, D2C z\u00edsk\u00e1v\u00e1 na s\u00edle<\/h3>

Z\u00e1kazn\u00edci dnes z\u0159\u00eddka proch\u00e1zej\u00ed pouze online obchodem prodejc\u016f p\u0159i hled\u00e1n\u00ed produktu. Sp\u00ed\u0161e se informuj\u00ed o nab\u00eddk\u00e1ch na r\u016fzn\u00fdch n\u00e1kupn\u00edch platform\u00e1ch \u2013 zejm\u00e9na na online tr\u017ei\u0161t\u00edch jako Amazon, ale tak\u00e9 OTTO nebo Kaufland. Prodejci si mohou vybrat mezi dv\u011bma strategiemi pro tr\u017ei\u0161t\u011b: multichannel commerce nebo omnichannel commerce.<\/p>

Rozd\u00edl mezi ob\u011bma spo\u010d\u00edv\u00e1 v integraci prodejn\u00edch kan\u00e1l\u016f. V multichannel commerce jsou produkty nab\u00edzeny na r\u016fzn\u00fdch tr\u017ei\u0161t\u00edch a v vlastn\u00edm online obchod\u011b prodejce, ale nedoch\u00e1z\u00ed k integraci r\u016fzn\u00fdch kan\u00e1l\u016f. V omnichannel commerce je to jinak. Zde v\u0161echny kan\u00e1ly vz\u00e1jemn\u011b interaguj\u00ed. Krom\u011b toho prodejci \u010dasto integruj\u00ed kamenn\u00fd maloobchod vedle online obchodu, pokud provozuj\u00ed fyzick\u00e9 prodejny.<\/p>

To v\u0161e ji\u017e nen\u00ed pro mnoho prodejc\u016f nov\u00e9. P\u0159esto je p\u0159echod k multichannel a je\u0161t\u011b v\u00edce k omnichannel commerce jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch trend\u016f elektronick\u00e9ho obchodu posledn\u00edch let. Pro\u010d? Proto\u017ee o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f rostou. O\u010dek\u00e1vaj\u00ed integrovan\u00e9 prodejn\u00ed kan\u00e1ly. D\u00e1le o\u010dek\u00e1vaj\u00ed r\u016fzn\u00e9 potenci\u00e1ln\u00ed prodejn\u00ed m\u00edsta jak v online, tak v kamenn\u00e9m maloobchodu. Proto by se prodejci m\u011bli v nadch\u00e1zej\u00edc\u00edm roce nad\u00e1le zam\u011b\u0159ovat na roz\u0161i\u0159ov\u00e1n\u00ed sv\u00fdch prodejn\u00edch kan\u00e1l\u016f.<\/p>

Krom\u011b toho je tu t\u00e9ma D2C commerce, jak zd\u016fraz\u0148uje Timo Weltner, zakladatel a gener\u00e1ln\u00ed \u0159editel NETFORMIC: \u201eOdstran\u011bn\u00ed \u201aklasick\u00e9ho\u2018 prodejce z\u00edsk\u00e1v\u00e1 nov\u00fd impuls. T\u00e9ma D2C, ne v tom smyslu nov\u00fdch zna\u010dek, ale v tom smyslu, \u017ee i \u201atradi\u010dn\u00ed\u2018 v\u00fdrobci se st\u00e1le v\u00edce obracej\u00ed p\u0159\u00edmo na z\u00e1kazn\u00edky, se st\u00e1v\u00e1 v\u00fdznamn\u011bj\u0161\u00edm, a jako maloobchodn\u00ed organizace mus\u00edm st\u00e1le v\u00edce zpochyb\u0148ovat svou vlastn\u00ed hodnotovou tvorbu. V podstat\u011b zb\u00fdvaj\u00ed pouze mo\u017enosti obr\u00e1tit se na poskytovatele slu\u017eeb, tr\u017ei\u0161t\u011b nebo priv\u00e1tn\u00ed zna\u010dky, nebo dokonce sm\u00ed\u0161en\u00fd model, ale klasick\u00fd maloobchodn\u00ed model ji\u017e za p\u00e1r let nebude existovat.\u201c M\u00edsto prodeje produkt\u016f z\u00e1kazn\u00edk\u016fm prost\u0159ednictv\u00edm zprost\u0159edkovatel\u016f se zde zam\u011b\u0159uje na p\u0159\u00edm\u00fd kontakt mezi v\u00fdrobci a z\u00e1kazn\u00edky. A to tak\u00e9 p\u0159in\u00e1\u0161\u00ed nov\u00e9 v\u00fdzvy pro online p\u0159\u00edtomnost.<\/p>

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\u201e<\/em>Odstran\u011bn\u00ed \u201aklasick\u00e9ho\u2018 prodejce z\u00edsk\u00e1v\u00e1 nov\u00fd impuls. T\u00e9ma D2C, ne v tom smyslu nov\u00fdch zna\u010dek, ale v tom smyslu, \u017ee i \u201atradi\u010dn\u00ed\u2018 v\u00fdrobci se st\u00e1le v\u00edce obracej\u00ed p\u0159\u00edmo na z\u00e1kazn\u00edky, se st\u00e1v\u00e1 v\u00fdznamn\u011bj\u0161\u00edm, a jako maloobchodn\u00ed organizace mus\u00edm st\u00e1le v\u00edce zpochyb\u0148ovat svou vlastn\u00ed hodnotovou tvorbu. V podstat\u011b zb\u00fdvaj\u00ed pouze mo\u017enosti obr\u00e1tit se na poskytovatele slu\u017eeb, tr\u017ei\u0161t\u011b nebo priv\u00e1tn\u00ed zna\u010dky, nebo dokonce sm\u00ed\u0161en\u00fd model, ale klasick\u00fd maloobchodn\u00ed model ji\u017e za p\u00e1r let nebude existovat.\u201c<\/span><\/p>\nTimo Weltner, zakladatel a gener\u00e1ln\u00ed \u0159editel NETFORMIC<\/em><\/cite><\/blockquote>

2. Slu\u017eba prost\u0159ednictv\u00edm flexibiln\u00edho placen\u00ed<\/strong><\/h3>

Zp\u016fsob, jak\u00fdm mohou z\u00e1kazn\u00edci platit v online obchod\u011b, m\u00e1 v\u00fdznamn\u00fd dopad na konverzn\u00ed pom\u011br. R\u016fzn\u00e9 studie, jako nap\u0159\u00edklad ECC Payment Study Vol. 25, to potvrdily mnohokr\u00e1t. V ECC Payment Study Vol. 25 p\u0159ibli\u017en\u011b jedna t\u0159etina spot\u0159ebitel\u016f uvedla, \u017ee by opustila sv\u016fj n\u00e1kup v online obchod\u011b, pokud by nebyly nab\u00edzeny t\u0159i nejpopul\u00e1rn\u011bj\u0161\u00ed platebn\u00ed metody \u2013 n\u00e1kup na fakturu, PayPal a inkaso.<\/p>

Je d\u016fle\u017eit\u00e9 poznamenat: preferovan\u00e9 platebn\u00ed metody jsou siln\u011b z\u00e1visl\u00e9 na c\u00edlov\u00e9 skupin\u011b. Pokud cht\u011bj\u00ed prodejci optimalizovat nab\u00eddky pro sv\u016fj online obchod, m\u011bli by proto integrovat nejen obecn\u011b obl\u00edben\u00e9 metody, ale tak\u00e9 platebn\u00ed mo\u017enosti popul\u00e1rn\u00ed mezi jejich c\u00edlovou skupinou. Tento trend sm\u011brem k \u0161irok\u00e9 \u0161k\u00e1le platebn\u00edch mo\u017enost\u00ed nen\u00ed nov\u00fd, ale z\u016fst\u00e1v\u00e1 jedn\u00edm z nejrelevantn\u011bj\u0161\u00edch.<\/p>

3. Mobiln\u00ed prvn\u00ed \u2013 desktop na druh\u00e9m m\u00edst\u011b<\/strong><\/h3>

Trend elektronick\u00e9ho obchodu sm\u011brem k mobiln\u00edmu nakupov\u00e1n\u00ed je neochv\u011bjn\u00fd a bude i nad\u00e1le nab\u00fdvat na v\u00fdznamu. Ji\u017e v roce 2021 bylo 57 procent online n\u00e1kup\u016f provedeno prost\u0159ednictv\u00edm smartphonu<\/a>; dal\u0161\u00edch 29 procent prost\u0159ednictv\u00edm tabletu. Tento pod\u00edl pravd\u011bpodobn\u011b d\u00e1le vzrostl v roce 2022. Nejv\u011bt\u0161\u00ed c\u00edlovou skupinou pro mobiln\u00ed obchod je generace Z. Vyr\u016fstali se smartphony a preferuj\u00ed nakupov\u00e1n\u00ed pomoc\u00ed nich. V v\u011bkov\u00e9 skupin\u011b mezi 16 a 29 lety, kter\u00e1 zahrnuje \u010d\u00e1st generace Z, je vyu\u017e\u00edv\u00e1n\u00ed smartphonu pro online nakupov\u00e1n\u00ed na \u00farovni 80 procent<\/a>. D\u00e1le generace Y tak\u00e9 p\u0159edstavuje d\u016fle\u017eitou c\u00edlovou skupinu v mobiln\u00edm obchod\u011b. Mezi lidmi ve v\u011bku 30 a\u017e 49 let, kte\u0159\u00ed zahrnuj\u00ed generaci Y, je vyu\u017e\u00edv\u00e1n\u00ed smartphonu podobn\u011b vysok\u00e9, a to 77 procent, jako u generace Z.<\/p>

Co to nyn\u00ed znamen\u00e1 pro prodejce? P\u0159edev\u0161\u00edm: optimalizovat online obchod pro mobiln\u00ed za\u0159\u00edzen\u00ed, pokud to dosud nebylo provedeno. Trend sm\u011brem k mobiln\u00edmu obchodu se zvy\u0161uje \u2013 a to nejen kv\u016fli genera\u010dn\u00edm faktor\u016fm, ale tak\u00e9 obecn\u011b. Spole\u010dnosti v elektronick\u00e9m obchod\u011b, kter\u00e9 necht\u011bj\u00ed ztratit konverze kv\u016fli nedostatku u\u017eivatelsk\u00e9 zku\u0161enosti v mobiln\u00edm obchod\u011b, by m\u011bly tak\u00e9 vyhodnotit nov\u00e9 slu\u017eby a pot\u0159eby sv\u00fdch c\u00edlov\u00fdch skupin, pokud jde o mobiln\u00ed online nakupov\u00e1n\u00ed, a neust\u00e1le p\u0159izp\u016fsobovat sv\u016fj obchod.<\/p>

4. Soci\u00e1ln\u00ed obchod<\/h3>

Ka\u017ed\u00fd rok z\u00edsk\u00e1v\u00e1 t\u00e9ma soci\u00e1ln\u00edho obchodu na v\u00fdznamu. Zejm\u00e9na TikTok a Instagram jsou popul\u00e1rn\u00ed platformy pro online prodejce, jak oslovit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. V\u00fdhodou je, \u017ee velk\u00fd rozpo\u010det nen\u00ed nutn\u011b vy\u017eadov\u00e1n pro dosah na soci\u00e1ln\u00edch m\u00e9di\u00edch. V minulosti byla kritika opr\u00e1vn\u011bn\u00e1, \u017ee dobr\u00fd kan\u00e1l na soci\u00e1ln\u00edch m\u00e9di\u00edch v\u00fdrazn\u011b zlep\u0161uje image zna\u010dky, ale nevytv\u00e1\u0159\u00ed p\u0159\u00edm\u00e9 prodeje, proto\u017ee soci\u00e1ln\u00ed m\u00e9dia se mnoha lidem zd\u00e1la p\u0159\u00edli\u0161 ned\u016fv\u011bryhodn\u00e1, aby tam skute\u010dn\u011b sd\u00edleli sv\u00e9 bankovn\u00ed \u00fadaje.<\/p>

Pohledem na dne\u0161n\u00ed trendy v elektronick\u00e9m obchod\u011b je jasn\u00e9, \u017ee tento argument ji\u017e neplat\u00ed. Ve skute\u010dnosti nyn\u00ed nakupuje na t\u011bchto platform\u00e1ch polovina v\u0161ech u\u017eivatel\u016f soci\u00e1ln\u00edch m\u00e9di\u00ed (47 %) a 42 % je ochotno sd\u00edlet sv\u00e9 \u00fadaje o kreditn\u00ed kart\u011b nebo alespo\u0148 pou\u017e\u00edvat tyto informace na t\u011bchto platform\u00e1ch.<\/p>

5. Roz\u0161\u00ed\u0159en\u00e1 realita (AR)<\/h3>

Roz\u0161\u00ed\u0159en\u00e1 realita \u2013 tedy vkl\u00e1d\u00e1n\u00ed virtu\u00e1ln\u00edch produkt\u016f do re\u00e1ln\u00e9ho sv\u011bta pomoc\u00ed kamery smartphonu nebo PC \u2013 nab\u00edz\u00ed online prodejc\u016fm r\u016fzn\u00e9 p\u0159\u00edle\u017eitosti, jak u\u010dinit sv\u00e9 produkty pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky “hmatateln\u011bj\u0161\u00edmi”.<\/p>

V t\u00e9to oblasti ji\u017e existuj\u00ed n\u011bkte\u0159\u00ed pr\u016fkopn\u00edci, kte\u0159\u00ed \u00fasp\u011b\u0161n\u011b implementovali tento koncept. V\u00fdznamn\u00fdm p\u0159\u00edkladem je IKEA, jej\u00ed\u017e aplikace umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm ji\u017e n\u011bkolik let vyu\u017e\u00edvat AR k tomu, aby si nap\u0159\u00edklad prohl\u00e9dli novou pohovku ve sv\u00e9m ob\u00fdvac\u00edm pokoji.<\/p>

Dal\u0161\u00edm p\u0159\u00edkladem je Watchbox. Tento prodejce hodinek vyu\u017e\u00edv\u00e1 AR, aby dal z\u00e1kazn\u00edk\u016fm mo\u017enost virtu\u00e1ln\u011b si vyzkou\u0161et r\u016fzn\u00e9 velikosti hodinek. T\u00edmto zp\u016fsobem si mohou vybrat dokonal\u00e9 hodinky a zajistit, \u017ee na jejich z\u00e1p\u011bst\u00ed vypadaj\u00ed dob\u0159e.<\/p>

V oblasti online maloobchodu je AR zvl\u00e1\u0161t\u011b popul\u00e1rn\u00ed v m\u00f3dn\u00edm pr\u016fmyslu, proto\u017ee z\u00e1kazn\u00edci si mohou virtu\u00e1ln\u011b vyzkou\u0161et oble\u010den\u00ed a zkontrolovat, jak dan\u00fd kus vypad\u00e1 a jak sed\u00ed p\u0159ed n\u00e1kupem. M\u00f3dn\u00ed prodejce Asos nap\u0159\u00edklad na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1 simulovan\u00e9 modely, kter\u00e9 si u\u017eivatel\u00e9 mohou obl\u00e9kat pomoc\u00ed AR. To umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm vid\u011bt, jak oble\u010den\u00ed vypad\u00e1 na r\u016fzn\u00fdch typech postavy.<\/p>

6. Vide\u00e1<\/h3>

P\u0159i podrobn\u011bj\u0161\u00edm zkoum\u00e1n\u00ed trend\u016f elektronick\u00e9ho obchodu posledn\u00edch let je jasn\u00e9, \u017ee vyu\u017e\u00edv\u00e1n\u00ed produktov\u00fdch vide\u00ed prodejci v\u00fdrazn\u011b vzrostlo. A\u0165 u\u017e ve vlastn\u00edm online obchod\u011b, na platform\u00e1ch jako Amazon, nebo jako video reklamy na soci\u00e1ln\u00edch m\u00e9di\u00edch \u2013 prezentace produkt\u016f v pohybliv\u00fdch obr\u00e1zc\u00edch se stala kl\u00ed\u010dov\u00fdm prodejn\u00edm faktorem. To je hlavn\u011b proto, \u017ee produkty se prod\u00e1vaj\u00ed \u010dast\u011bji, kdy\u017e maj\u00ed z\u00e1kazn\u00edci mo\u017enost vid\u011bt je v akci. Kupuj\u00edc\u00ed z\u00edsk\u00e1vaj\u00ed lep\u0161\u00ed p\u0159edstavu o tom, jak produkt funguje a jak\u00e9 m\u00e1 v\u00fdhody prost\u0159ednictv\u00edm t\u011bchto vide\u00ed, co\u017e nakonec vede k vy\u0161\u0161\u00ed ochot\u011b k n\u00e1kupu. V dne\u0161n\u00ed digit\u00e1ln\u00ed krajin\u011b se proto integrace kvalitn\u00edch produktov\u00fdch vide\u00ed stala nezbytnou strategi\u00ed pro prodejce, aby se odli\u0161ili od konkurence a zlep\u0161ili z\u00e1kaznickou zku\u0161enost.<\/p>

Z\u00e1v\u011br: Strategie elektronick\u00e9ho obchodu mus\u00ed zaji\u0161\u0165ovat flexibilitu<\/strong><\/h2>

P\u0159i pohledu na aktu\u00e1ln\u00ed trendy elektronick\u00e9ho obchodu v oblasti strategi\u00ed je flexibilita v nadch\u00e1zej\u00edc\u00edm roce d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdy jindy. To plat\u00ed jak pro prodejn\u00ed kan\u00e1ly, tak pro platebn\u00ed metody. Z\u00e1kazn\u00edci cht\u011bj\u00ed m\u00edt mo\u017enost vybrat si platformu, prost\u0159ednictv\u00edm kter\u00e9 nakupuj\u00ed, a\u0165 u\u017e je to online obchod, online tr\u017ei\u0161t\u011b, prost\u0159ednictv\u00edm firemn\u00ed aplikace, nebo v p\u0159\u00edpad\u011b hybridn\u00edch prodejc\u016f tak\u00e9 kamenn\u00fd obchod.<\/p>

Z\u00e1kazn\u00edci tak\u00e9 o\u010dek\u00e1vaj\u00ed \u0161irokou \u0161k\u00e1lu platebn\u00edch mo\u017enost\u00ed, kter\u00e9 jsou neust\u00e1le p\u0159izp\u016fsobov\u00e1ny aktu\u00e1ln\u00edm pot\u0159eb\u00e1m a technologick\u00fdm mo\u017enostem. V neposledn\u00ed \u0159ad\u011b plat\u00ed princip mobiln\u00ed prvn\u00ed pro strategie E-Com a platby v online maloobchodu. Pokud prodejci zohledn\u00ed tyto t\u0159i aspekty ve sv\u00fdch strategi\u00edch, jsou ji\u017e dob\u0159e p\u0159ipraveni na budoucnost.<\/p>

Soci\u00e1ln\u00ed obchod, roz\u0161\u00ed\u0159en\u00e1 realita (AR) a vyu\u017e\u00edv\u00e1n\u00ed vide\u00ed tak\u00e9 hraj\u00ed kl\u00ed\u010dovou roli. Soci\u00e1ln\u00ed obchod roste na platform\u00e1ch jako TikTok a Instagram, proto\u017ee prodejci mohou oslovit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, ani\u017e by museli investovat velk\u00fd rozpo\u010det. V minulosti byla soci\u00e1ln\u00ed m\u00e9dia pova\u017eov\u00e1na za p\u0159\u00edli\u0161 nejist\u00e1 pro p\u0159\u00edm\u00e9 n\u00e1kupy, ale dnes ji\u017e mnoho u\u017eivatel\u016f nakupuje p\u0159\u00edmo prost\u0159ednictv\u00edm t\u011bchto kan\u00e1l\u016f.<\/p>

AR dnes nab\u00edz\u00ed online prodejc\u016fm p\u0159\u00edle\u017eitost u\u010dinit sv\u00e9 produkty z\u00e1\u017eitkov\u00fdmi. AR je zvl\u00e1\u0161t\u011b popul\u00e1rn\u00ed v m\u00f3dn\u00edm pr\u016fmyslu, proto\u017ee z\u00e1kazn\u00edci si mohou virtu\u00e1ln\u011b vyzkou\u0161et oble\u010den\u00ed, aby zkontrolovali, jak sed\u00ed a jak vypad\u00e1.<\/p>

Krom\u011b toho se v\u00fdznam produktov\u00fdch vide\u00ed v\u00fdrazn\u011b zv\u00fd\u0161il. Prodejci se st\u00e1le v\u00edce spol\u00e9haj\u00ed na pohybliv\u00e9 obr\u00e1zky, aby z\u00e1kazn\u00edk\u016fm umo\u017enili vid\u011bt produkty v akci. To zlep\u0161uje porozum\u011bn\u00ed zbo\u017e\u00ed a zvy\u0161uje ochotu k n\u00e1kupu.<\/p>

Celkov\u011b jsou v\u0161echny tyto trendy elektronick\u00e9ho obchodu nezbytn\u00e9 pro prodejce, aby z\u016fstali konkurenceschopn\u00ed a optimalizovali z\u00e1kaznickou zku\u0161enost.<\/p>

Image credit: \u00a9 Dilok – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Ka\u017ed\u00fd rok se objevuj\u00ed nov\u00e9 trendy v elektronick\u00e9m obchod\u011b. A\u0165 u\u017e se jedn\u00e1 o \u00fapravu spr\u00e1vy z\u00e1sob kv\u016fli nedostatku dod\u00e1vek, zpracov\u00e1n\u00ed AI nebo p\u0159echod od omnichannel k multichannel \u2013 krajina elektronick\u00e9ho obchodu je formov\u00e1na mnoha v\u00fdvoji, kter\u00e9 ovliv\u0148uj\u00ed online prodejce a nastavuj\u00ed nov\u00e9 impulsy. S bl\u00ed\u017e\u00edc\u00edm se koncem roku je \u010das pod\u00edvat se na nadch\u00e1zej\u00edc\u00ed<\/p>\n","protected":false},"author":3,"featured_media":52936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[912,927],"tags":[],"class_list":["post-108783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-online-retail-3","category-tipy-triky"],"yoast_head":"\nTrendy Amazonu: Tady je to, na co by se maloobchodn\u00edci m\u011bli zam\u011b\u0159it<\/title>\n<meta name=\"description\" content=\"Kter\u00e9 trendy Amazonu udr\u017e\u00ed maloobchodn\u00edky v pozoru? 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